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What is The level of ICT application in Somaliland SMEs? | 1
Acknowledgement
There are a number of individuals that I would like to acknowledge whose support has
made this work presented in this thesis possible.
Firstly I would like to express my gratitude to my supervisor PROFESSOR ALI JAMA
HASSAN for his support and guidance during the course of my candidature, without his
support and guidance this work would not be done, thank you so much, I appreciated your
support and guidance.
I would like to sincerely thank Professor Mustafe Ismail Elabe who has made considerable
contributions to my candidature. Especial thanks to Professor Muse Adam for the time he
spent to proof read my thesis.
To all my colleagues at University of Hargeisa, thank you for providing such a friendly and
enjoyable atmosphere to work in.
To my wonderful family: Dad (Ibrahim Sh. Abdirahman), Mum (Halimo Muhumed Jama),
Brothers and sisters, my deepest thanks for your years of love, support and encouragement
in my academic endeavors. To my Father Ibrahim Sh. Abdirahman, this thesis is dedicated
in loving memory of you.
What is The level of ICT application in Somaliland SMEs? | 2
ABSTRACT
Information and Communication Technology (ICT) plays a major role in all aspects of national
life: in politics, in economic life, as well as in social and cultural development. It is rapidly
transforming our lives, the way we do business, access information and services communicate
with each other and entertain ourselves. With respect to that the purpose of this research was to
investigate the extent to which small and medium size businesses in Somaliland are using the
Information Communication Technology in strategies they adopt for growth, therefore the
research question of this thesis is what is the level of Information Communication Technology
application in Somaliland Small and Medium-sized Enterprises (SMEs)?
The methodology we used to conduct this research was qualitative approach; as the research was
not large; having only 15 respondents in the sample, the use of the qualitative method best suits
this type of research. For analysis purposes, questions in the questionnaire was be grouped in to
the following logical groupings:
Current state of ICT within the SMEs, workforce knowledge, current information processing,
constraining ICT barriers of Somaliland SMEs, current state of the SMEs and the ICT awareness
within the SMEs
Data was collected using interviews based on questionnaires (See Appendix A). These
questionnaires were distributed to 25 SMEs with the Marodi Jex region, we have received 15
respondents.
There was no special reason for selecting the Marodi jex region but targeted businesses have
branches in other regions of the country, this data can be used or assumed that it represents the
whole country. The owners of each SME were chosen as suitable candidates for the
interview/questionnaire due to the fact that they have a good understanding of issues surrounding
their businesses.
The finding from the SME‟s replies to the questionnaire shows us that they have basic ICT
technologies implemented at their businesses, such as telephone, fax, and some have internet
access.
The findings reflect that the education levels of the staff of the interviewed businesses range
from Secondary to degrees, but most of them have not any ICT related skills.
What is The level of ICT application in Somaliland SMEs? | 3
When it comes to the current state of ICT in the Somaliland SMEs, the interviews show that in
the SMEs involved in the study, some basic technologies such as telephones, fax machines,
standalone, and networked computers are already implemented for some sections of the business.
This means that the basic technologies are in place but internet connectivity and ICT skills still
need to be increased.
The information processing side the findings of this study is that many SMEs do not keep
electronic records of their customer or their transactions, which means that they do not have
databases. Some of the interviewed SMEs keep only manual records of their clients' details and
transactions. Manual records are difficult to analyze, especially when there are a lot of records.
A number of barriers make it difficult for Somaliland SMEs to adopt ICT, such as a lack of
knowledge about the strategic use of ICT, a lack of necessary IT skills, perceived high setup
cost, the constantly changing ICT environment.
The ICT problems in Somaliland are both socio-economic and technological, ranging from
connectivity problems to ICT-skills needs. Somaliland SMEs should take advantage of various
emerging technologies.
In summary, the recommendations for Somaliland SMEs to overcome barriers and improve
implementation of ICT in their businesses are as follows:
Somaliland SMEs should invest in educating their staff and management about ICT and its
benefits.
They should invest in recruiting or outsourcing knowledgeable ICT specialists.
They should build a culture that is favorable to technology and innovative.
ICT decisions should be informed and based on ICT knowledge.
Based on the literature review and the results of the questionnaire, the following general steps are
suggested to increase the level of ICT application in Somaliland SMEs:
1. Setup ICT strategy based on the business goal and objectives.
2. Make sure that ICT strategy is aligned with the business strategy.
3. Identify the role that ICT will be playing within the SME.
The findings of this research support the literature.
What is The level of ICT application in Somaliland SMEs? | 4
Declaration
I hereby declare that this submission is my own work and to the best of my knowledge it
contains no materials previously published or written by another person, or substantial
proportions of material which has been accepted for the award of any other degree or
diploma at University of Hargeisa or any other educational institutional, except where due
acknowledgement is made in the thesis.
Any contribution made to the research by others, with whom I have worked at UoH or
elsewhere, is explicitly acknowledged in the thesis.
I also declare that the intellectual content of this thesis is the product of my own work,
except to the extent that assistance from others in the project’s design and conception or in
style, presentation and linguistic expression is acknowledged.
Abdirashed Ibrahim Abdirahman
Signature………………………………………
Date: …………………………………………….
What is The level of ICT application in Somaliland SMEs? | 5
Acronyms
ICT Information Communication Technology
SME Small and medium sized enterprises
ERP Enterprise resource planning
CRM Customer relationship management
SCM Supply change management
RPM Rapid prototyping and manufacturing
EAI Enterprise application integration
BI Business intelligence
DSL Digital Subscriber line
CIO Chief Information Officer
SQL Structured query language
GDP Gross Domestic Product
PC Personal Computer
What is The level of ICT application in Somaliland SMEs? | 6
I dedicate this thesis to my Father Ibrahim Sh. Abdirahman H.
Hussein Warsame God bless him
What is The level of ICT application in Somaliland SMEs? | 7
Table of Contents
Acknowledgement ............................................................................................................................................................................ 1
ABSTRACT ......................................................................................................................................................................................... 2
Declaration ....................................................................................................................................................................................... 4
Acronyms .......................................................................................................................................................................................... 5
CHAPTER 1: Introduction ............................................................................................................................................................... 10
1.2 THE STRUCTURE OF THE THESIS ....................................................................................................................................... 12
1.3 OBJECTIVES & RESEARCH QUESTION ........................................................................................................................................ 13
1.4 PROBLEM STATEMENT .............................................................................................................................................................. 13
CHAPTER TWO: Literature Review ................................................................................................................................................. 14
2.2 What are SME’s? ....................................................................................................................................................................... 14
2.3 Why SMEs are important? ........................................................................................................................................................ 15
2.4 Information Communication Technology ................................................................................................................................. 17
2.5 How Has the Knowledge-Based Economy Impacted SMEs? ..................................................................................................... 19
2.6 How Do SMEs Use ICT? ............................................................................................................................................................. 21
2.7 What Types of Advanced ICT Products are SMEs Starting to Use? ........................................................................................... 22
2.8 What benefits do ICTs bring to SMEs? ...................................................................................................................................... 25
2.9 ICT SECTOR PERFORMANCE IN SOMALILAND ........................................................................................................................... 26
CHAPTER THREE: Research Methodology ..................................................................................................................................... 27
3.1 Research Methodology ............................................................................................................................................................. 27
3.2 Data Collection .......................................................................................................................................................................... 27
CHAPTER FOUR DATA COLLECTION AND ANALYSIS ...................................................................................................................... 28
4.4 Data analyses ............................................................................................................................................................................ 29
4.5 Findings/Results ........................................................................................................................................................................ 29
4.6 Somaliland SMEs Work Force knowledge status ...................................................................................................................... 30
4.7 Current state of ICT within Somaliland SMEs ............................................................................................................................ 31
4.8 CURRENT PROCESSING OF INFORMATION ............................................................................................................................... 35
4.10 Awareness of ICT in Somaliland SMEs .................................................................................................................................... 37
CHAPTER 5 DISCUSSION AND RECOMMENDATIONS .................................................................................................................... 38
RECOMMENDATIONS ..................................................................................................................................................................... 41
LIMITATIONS OF THE STUDY ........................................................................................................................................................... 44
CHAPTER 6 – CONCLUSIONS .......................................................................................................................................................... 45
List of References and Bibliography ................................................................................................................................................ 47
Append i x A : The l eve l o f ICT app l i ca t ion i n Soma l i l and SMEs su rvey ques t i onna i re .............. 47
Endnotes ......................................................................................................................................................................................... 51
What is The level of ICT application in Somaliland SMEs? | 8
LIST OF TABLES
TABLE 1 - THE RANGE OF SME DEFINITIONS IN THE ASIA-PACIFIC REGION……………………. .PAGE 15
TABLE 2: ICT SECTOR PERFORMANCE IN SOMALILAND………………………………………………. PAGE 26
TABLE 3: WORK FORCE KNOWLEDGE ………………………………………………..………....PAGE 30
TABLE 4. EMPLOYEES THAT ARE CONNECTED TO THE INTERNET …………………………..............PAGE 31
TABLE 5 HOW MANY COMPUTERS ARE NETWORKED WITHIN THE SME?......................................... PAGE 32
TABLE 6. DO ANY OF YOUR COMPUTERS AT WORK HAS ACCESS TO THE INTERNET?...................PAGE 32
TABLE 7. WHAT TYPE OF EXTERNAL CONNECTION TO THE INTERN0ET DOES YOUR COMPANY HAVE?
…………………………………………………………………………………………………………………….PAGE 33
TABLE 8. DOES THE COMPANY HAVE OR PLAN TO HAVE A WEBSITE? ……………………………..PAGE 33
TABLE 9. WHAT ICT OPERATING SYSTEMS DOES YOUR COMPANY USE? ………………………… PAGE 34
TABLE 10 WHICH OF THE FOLLOWING TELECOMMUNICATIONS SERVICES DOES YOUR COMPANY USES?
……………………………………………………………………………………………………………………PAGE 34
TABLE 11 WHAT ICT APPLICATIONS DOES YOUR COMPANY USE? ………………………….………PAGE 35
TABLE 12. THE SME APPLICATION OF ICT CONSTRAINS …………………………………………...…PAGE 35
What is The level of ICT application in Somaliland SMEs? | 9
LIST OF FIGURES
FIGURE 1.0 WORK FORCE KNOWLEDGE …………………………………………………………….PAGE 30
FIGURE 1.1 NUMBER OF EMPLOYEES THAT ARE CONNECTED TO THE INTERNET? ……….PAGE 31
FIGURE 1.2 HOW MANY COMPUTERS ARE NETWORKED WITHIN THE SME? ………………….PAGE 32
FIGURE 1.3 DO ANY OF YOUR COMPUTERS AT WORK HAS ACCESS TO THE INTERNET?........PAGE 32
FIG 1.4 DOES THE COMPANY HAVE OR PLAN TO HAVE A WEBSITE?............................................PAGE 33
FIG 1.5 WHICH OF THE FOLLOWING TELECOMMUNICATIONS SERVICES DOES YOUR COMPANY
USES?....................................................................................................................... ........................................PAGE 35
FIGURE 1.6 ICT UTILITIES/APPLICATIONS ……………………..........................................................PAGE 36
FIGURE 1.7 THE SME APPLICATION OF ICT CONSTRAINS………………………………………..PAGE 37
What is The level of ICT application in Somaliland SMEs? | 10
CHAPTER 1: Introduction
In this Chapter, some background information about Information communication Technology
will be discussed. Then the objectives of the research will be discussed along with the problem
statement, resulting in an overall purpose of research, specific research question, then the
structure of this thesis paper.
1.1 Introduction
Information and Communication Technology (ICT) plays a major role in all aspects of national
life: in politics, in economic life, as well as in social and cultural development. It is rapidly
transforming our lives, the way we do business, access information and services communicate
with each other and entertain ourselves. It fuels the global economy. It also relates to human
rights, helping, at best, to support freedom of expression and right to information according to
the Article 19 of the Universal Declaration of Human Rights. (UDHR -1948).
Information communication Technology (ICT) gives a range of useful communication devices
that enable nations from different countries connecting with each others without any
communication barriers. The term information and communication technologies (ICT) can be
used to embrace a multitude of stand-alone media, including telephone, television, video,
teletext, voice information system and fax, as well as those requiring the use of personal
computer fitted with Internet (Arren, 2002). Among ICT, computer and internet are playing the
main roles in order to increase the effectiveness of ICT.
In addition, ICT is able to upgrade and expand the speed of transmission information from
different countries around the globe market. In recent times, Somaliland companies are fast
realizing that technology has transformed from being a growth enabler to being a growth driver.
Information communication Technology (ICT) is helping companies to offer new and innovative
products, drive operational excellence, lower costs and manage compliance and risk management
functions.
What is The level of ICT application in Somaliland SMEs? | 11
In this environment, successful companies are likely to be those that achieve the right balance
between speed in the pursuit of the right strategy and the need for focus on operational
execution.
The level of ICT-usage in Somaliland is generally very low but the country has in the recent past
shown growth in the telecommunications sector.
In this research we will discover the level of ICT application in Somaliland SMEs.
What is The level of ICT application in Somaliland SMEs? | 12
1.2 THE STRUCTURE OF THE THESIS
This research paper is structured as follow:
Chapter 1 is the introduction.
In this Chapter, some background information about Information communication Technology
will be discussed.
Then the objectives of the research will be discussed. This will be followed by the problem
statement, resulting in an overall purpose of research, specific research question, followed by the
structure of this thesis paper.
Chapter 2 : Literature Review
This chapter reviews the earlier studies related to the application of ICT in SMEs, and literature
pertaining to the role of the business success,
Chapter 3 Research Methodology
The research design and the data collection process will be presented in this chapter.
Chapter 4 Data collection & Analysis
The findings of the survey, questionnaire and interviews will be discussed. Then the analysis and
recommendations will be drawn in this chapter.
Chapter 5 Discussion and recommendations
The analyzed results of the questionnaire will be discussed within this Chapter, there will be a
recommendation for each result.
Chapter 6 Conclusions
Within this chapter we will try to get an answer our research question which was what is the level
of Information Communication Technology application in Somaliland Small and Medium-sized
Enterprises (SMEs)?
What is The level of ICT application in Somaliland SMEs? | 13
1.3 OBJECTIVES & RESEARCH QUESTION
The purpose of this research is to investigate the level of information communication technology
application in Somaliland Small and medium sized enterprises. Most of the businesses have now
accepted Information communication Technology (ICT) as an important tool to increase its
business in the domestic as well as global market place.
In future information communication technology (ICT) will grow more rapidly in the Somaliland
SMEs sectors. In order to increase the effectiveness of ICT, companies can use Internet to
present almost unlimited information about their products and services in cyberspace.
Through judgment sampling SMEs from service sector was selected as the research area for this
study. This study investigates the rate of usage of ICT by the SMEs.
To arrive at the above purpose the following research question is developed:
What is the level of Information Communication Technology application in Somaliland Small and
Medium-sized Enterprises (SMEs)?
1.4 PROBLEM STATEMENT
Within the knowledge-based economy, SMEs are facing both opportunities and challenges due
to the information and communication technologies development.
This paper aims to present an empirical study of the usage of ICT among small and medium
scale enterprises (SMEs) in the Somaliland.
What is the level of Information Communication Technology application in Somaliland Small and
Medium-sized Enterprises (SMEs)? Will be my research question.
What is The level of ICT application in Somaliland SMEs? | 14
CHAPTER TWO: Literature Review
This chapter reviews the earlier studies related to the application of ICT in SMEs, and literature
pertaining to the role of the business success, and then the status of ICT in Somaliland
Perspective will be discussed.
2.1 Definition of literature review
A literature review is a body of text that aims to review the critical points of current knowledge
on a particular topic [Wikipedia by Cooper 1998].
Most often associated with science-oriented literature, such as a thesis, the literature review
usually precedes a research proposal, methodology and results section. Its ultimate goal is to
bring the reader up to date with current literature on a topic and forms the basis for another goal,
such as future research that may be needed in the area.
A good literature review is characterized by: a logical flow of ideas; current and relevant
references with consistent, appropriate referencing style; proper use of terminology; and an
unbiased and comprehensive view of the previous research on the topic. The literature review
seeks to describe, summarize, evaluate, clarify and/or integrate the content of primary reports
[Cooper, 1988].
2.2 What are SME’s?
SMEs are usually enterprises that employ no more than 250 employees.
The technical definition varies from country to country in the world but is usually based on
employment, assets, or a combination of the two. Some countries have different definitions for
SMEs in the manufacturing and services sector and may exempt firms from specialized
industries or firms that have shareholdings by parent companies. The following figure illustrates
the range of SME definition in the Asia-Pacific region.
What is The level of ICT application in Somaliland SMEs? | 15
Table 1: Illustrates the range of SME definitions in the Asia-Pacific region.
Source:White Paper on Small and Medium Enterprises in Taiwan, 2006.
http://www.moeasmea.gov.tw/eng/2006whitepaper/2006white.asp
In Somaliland prospective SMEs definition is different from the definitions of Asia-pacific
region, SMEs are usually enterprises that employ no less than 5 employees, and have an asset of
$30,000 USD, and other wholesaler and retail companies in the country. (Source: Somaliland
Chamber of commerce – 2008)
2.3 Why SMEs are important?
SMEs are important because on average, they comprise over 95 percent of the Somaliland
economy.
The contributions of SMEs to employment and the countries‟ gross domestic product (GDP) are
by no means trivial.
As of July 2006, close to 140 million SMEs in 130 countries employed 65 percent of the total
labor force. (World Bank. International Financial Corporation Report: Micro, Small and Medium Enterprises 2006.)
Moreover, SMEs are the driver of economic growth and innovation. The total number of SMEs
in the economy depends on the rate of SME creation and rate of SME destruction. Profitable
What is The level of ICT application in Somaliland SMEs? | 16
market opportunities increase the rate of SME creation. This increases the total number of SMEs
in the country, which increases job creation and income per capita. As people become wealthier,
they will increase their consumption, which in turn will open up new market opportunities that
will entice the creation of more SMEs.
Contrary to multinational corporations, the growth of SMEs directly benefits the country because
most SMEs are domestic firms. This reinforcing dynamic generates economic growth.
The reinforcing loop of innovation also drives economic growth. As the number of SMEs
increases, their knowledge of their product and industry increases.
Their knowledge allows them to innovate on the product or process, which helps them form a
competitive advantage to generate more profits. Again, market opportunity as captured by the
profitability of SMEs will encourage more people to establish their own SMEs to capture the
opportunity.
In addition, the development of SMEs can also help to achieve other development goals. SMEs
can either provide goods and services in areas critical to development, such as health and
education, or provide a source of income to disadvantaged people. For example, efforts to
develop women entrepreneurs help increase gender equality by providing women with a source
of income.
What is The level of ICT application in Somaliland SMEs? | 17
2.4 Information Communication Technology
Information and Communication Technology (ICT) plays a major role in all aspects of national
life: in politics, in economic life, as well as in social and cultural development.
It is rapidly transforming our lives, the way we do business, access information and services
communicate with each other and entertain ourselves.
It fuels the global economy. It also relates to human rights, helping, at best, to support freedom
of expression and right to information according to the Article 19 of the Universal Declaration of
Human Rights.
Every major historical transformation needs an enabler. Today, advances in technology have left
us in no doubt that Information and Communications Technology is the leading enabler for
global competitiveness and driving innovation in business development.
Footprints of ICT can be seen in the massive growth witnessed in the recent years across sectors
including Education, Healthcare, Financial Services, Business development etc.
In recent times, Somaliland companies are fast realizing that technology has transformed from
being a growth enabler to being a growth driver.
ICT is helping companies to offer new and innovative products, drive operational excellence,
lower costs and manage compliance and risk management functions.
In this environment, successful companies are likely to be those that achieve the right balance
between speed in the pursuit of the right strategy and the need for focus on operational
execution.
What is The level of ICT application in Somaliland SMEs? | 18
Somaliland SME‟s was growing very fast from 1999 up to now; this was considered by the
development of the ICT in Somaliland.
Before discussing the issues, it is necessary to define, what is meant by the ICT. There are many
definitions. OECD‟s definition comes handy, as it makes a useful distinction between the
manufacturing and service dimensions of the ICT.
The important factor in this broad definition is that, as it breaks the traditional dichotomy
between manufacturing and services, activities producing and distributing ICT products can be
found everywhere in the economy. (OECD 2002).
The definition, thus, paves way for understanding the multi-dimensionality of the ICT and its
applicapability in helping development of business.
Since these sectors rarely create direct development for the business, we will review mainly the
service role of the ICT.
ICT applications offer numerous advantages for its user from home to business area. Currently,
various businessmen are curious to find out the benefit that they can gain through appropriate
ICT implementation. With the investment of ICT, organizations are able to widespread its
business to globalization and the potential to contribute to more rapid growth in the future
(OECD, 2002). It is often argued that increased ICT proficiency in small and medium sized
companies (SMEs) will help the SMEs to survive in the marketplace and contributes to wider
economic divergence among developing countries (Anell, et al., 2004).
Contributions about positive impacts of ICT on SME performance indicators such as the ability
to attract new customers, to participate in overseas markets, to generate innovation, to save
resources, to get flexibility, to improve decision making, to increase productivity, to gain
competitive positions, to redesign business procedures, to manage supply chain relationships etc.
are increasing in literature (Palvia et al., 1994, Lacovou et al., 1995, Sohal, 1999, Mustaffa et al.,
2004, Liao et al., 2004). If government takes into account by improving the local infrastructure
of communication technology, it can give the local business greatest opportunity in competing
internationally. As a result, it is important to find out the willingness of organization in adopting
What is The level of ICT application in Somaliland SMEs? | 19
ICT facilities especially in our country which contribute large portion of Somaliland‟s economic
growth.
2.5 How Has the Knowledge-Based Economy Impacted SMEs?
For countries in the vanguard of the world economy, the balance between knowledge and resources has
shifted so far towards the former that knowledge has become perhaps the most important factor
determining the standard of living – more than land, than tools, than labour. Today‟s most technologically
advanced economies are truly knowledge-based. (World Development Report, 1999)
Countries in the world are moving from an industrial economy to a knowledge economy in
which economic growth is dependent on a country‟s ability to create, accumulate and
disseminate knowledge. Computers and the Internet catalyzed the growth of the knowledge
economy by enabling people to codify knowledge into a digital form easily transmitted to
anywhere around the world.
People who have access to this new wave of ICT – broadly defined as technology that can be
used for transmitting and/or processing information – are part of an information society
connected to a virtual network that constantly creates and disseminates new information. ICT has
sped up the pace of globalization and increased the complexity of business practices because
firms not only need to be familiar with their local context but also with global developments.
Thus, to compete in the knowledge economy, countries need a strong ICT-literate skills base that
can innovate and adapt quickly to change. More value is placed on the knowledge worker than
ever before. Knowledge, change and globalization are the driving forces of the new economy.
The knowledge economy has impacted SMEs both positively and negatively. On the positive
side, because the knowledge economy relies heavily on ICT, it has led to the rapid growth of ICT
sectors.
Many countries such as India, the Republic of Korea and Taiwan have created enabling
environments to ensure that SMEs are well positioned to capture these emerging business
opportunities. India, for example, offered relief from import duties for IT hardware, tax
What is The level of ICT application in Somaliland SMEs? | 20
deductions for income earned from software exports, and tax holidays, and developed
infrastructure in Software Technology Parks. For India‟s thriving ICT sector has in turn
propelled the country‟s economic growth. SMEs outside the ICT sector have also benefited by
adopting ICT in their own operations, enabling them to communicate quickly, increase
productivity, develop new business opportunities, and connect to global networks.
Conversely, the reliance on ICT in the knowledge economy means that those SMEs who have
not yet adopted ICT will have trouble surviving. For example, 60 percent of Intel‟s material
orders are now done electronically. With e-procurement becoming mainstream in developed
countries, SMEs that do not have that capability will not be chosen as business partners.
Additionally, SMEs that have not adapted to the faster pace and increasing complexity of the
way businesses are conducted will lose out to the increasing competition brought about by
globalization.
B2B Marketplace Opens New Buying and Selling Opportunities –
Alibaba.com
Alibaba.com is the largest online marketplace for both international and domestic business-to-business (B2B) exchanges in
China. In August 2005, Yahoo! paid USD 1 billion for 40 percent of Alibaba‟s ownership stake. Alibaba International caters to
SMEs interested in international trade. It has one million registered SMEs from over 200 countries and territories with more than
300,000 visitors per day. It was ranked by Alexa, which conducts independent web traffic ratings of websites around the world,
as the world‟s most popular site in the categories of Import-Export and International Business and Trade. Alibaba also has a B2B
portal for domestic businesses (http://www.china.Alibaba.com).With over 6 million registered users that are verified by a third-
party credit agency, it is the largest online SME community in China. Members pay an annual subscription fee that entitles them
to post offers on the website.SMEs do not need sophisticated ICT tools to join the community; only Internet access, email, and
basic use of web browsers are required. SMEs have a strong incentive to have the basic ICT capacity to join the network because
it offers them a wealth of buying and selling opportunities.
Alibaba overcame the online payment security problem by creating AliPay (http://www.Alipay.com), a proprietary fraud
prevention system that allows any individual or business with an email address and credit card to make transactions online.
AliPay partners with leading banks in China including China Merchants Bank, China Construction Bank, Agricultural Bank of
China, and the Industrial and Commercial Bank of China. (Alibaba Site)
What is The level of ICT application in Somaliland SMEs? | 21
2.6 How Do SMEs Use ICT?
SME usage of ICT ranges from basic technology such as radio and fixed lines to more advanced
technology such as email, e-commerce, and information processing systems (see Figure 1).
Using advanced ICT to improve business processes falls into the category of e-business.
However, not all SMEs need to use ICT to the same degree of complexity. The first ICT tool that
most SMEs adopt is having basic communications with a fixed line or mobile phone, whichever
is more economical or most convenient for their business. This allows the SME to communicate
with its suppliers and customers without having to pay a personal visit. After acquiring basic
communication capabilities, the next ICT upgrade is usually a PC with basic software. Even
without Internet connectivity, SMEs can use PCs for basic word processing, accounting, and
other business practices. With the Internet, SMEs are able to use more advanced communications
capabilities such as email, file sharing, creating websites, and e-commerce.
This may be sufficient for most SMEs, especially those in service industries such as tourism.
SMEs in manufacturing may adopt more complex IT tools such as ERP software or inventory
management software. SMEs may adopt the tools progressively or jump immediately to
advanced ICT capabilities.
What is The level of ICT application in Somaliland SMEs? | 22
Figure 1 Progression of ICT Adoption
Mobile phone use transforms business
The use of mobile phones has helped many entrepreneurs reduce costs and improve business
processes. In many developing countries, farmers now use mobile phones to find best prices for
their produce. In a recent study by Harvard University, Professor Robert Jenson found that the
use of mobile phones reduced waste by 4.7–6 percent and reduced price dispersion by 63–86
percent in the sardines market in Kerala.8 Some South Africans and Kenyans have actually tied
mobile phones around the necks of elephants to track them in the jungles. According to Professor
Wouter van Hoven of the University of Pretoria‟s Center for Wildlife Management, using mobile
phones can reduce the cost of tracking wildlife by 60 percent.
Cell Phone Use Changes Life in Africa‟. Associated Press. 16 October 2005.
2.7 What Types of Advanced ICT Products are SMEs Starting to Use?
Like any firm, an SME decides which type of ICT products to adopt based on the concrete
benefits they can bring to its core business, the ICT capacity of its employees, and the financial
resources available. Most people are familiar with basic ICT such as fixed phone lines, mobile
phones, fax, computers, and basic document processing software – like Microsoft Office.
Advanced communication technology, however, is more complex.
What is The level of ICT application in Somaliland SMEs? | 23
Advanced communication technology relies primarily on the Internet and the intranet, which
allow people within the firm to share files with each other over the same network. Having
Internet connectivity enables firms to do faster research, set up websites, conduct e-commerce,
and set up video conferences. One of the most revolutionizing developments in advanced
communication technology is Voice over Internet Protocol (VoIP).VoIP includes all types of
voice communication transmitted through the Internet, whether it is between computer and
computer or in hybrid form between computer and regular phone. It competes directly with
traditional fixed line and mobile phone operators. Users only pay for their dial-up, broadband,
wireless Internet connection. iSuppli, a market-research firm, estimates the number of VoIP
residential users worldwide will reach 197 million by 2010. (The Economist, 17 September 2005, pp. 69–71)
Skype Revolutionizes Communication Technology
Skype (http://www.skype.com) is one of the most popularly used VoIP programmes. It allows users to talk for free
over the Internet after downloading a simple free programme onto their computers. Skype also offers additional
services for a low price.
To connect with parties who use ordinary phones, Skype offers at a lower price „Skype In‟, which allows people to
call a Skype user with a regular phone, and ‘Skype Out‟, which allows a Skype user to call a regular phone (starting
from USD 0.02 per minute). Skype‟s growth has been astounding. In less than three years, it has attracted over 54
million worldwide subscribers, of which about 30 percent – primarily SMEs – use Skype for business purposes.11
eBay acquired Skype for USD 2.6 billion in cash and shares in September 2005.
Most complex of all is advanced IT. It is often very expensive, sophisticated and takes more time
to implement by a firm. SMEs can sign up for one or all available services. In order to reduce
costs, some firms opt to outsource this component or use an application service provider (ASP)
that provides functional software capabilities over the Internet.
What is The level of ICT application in Somaliland SMEs? | 24
The following are lists of the major types of products of advanced information technology:
1. Enterprise resource planning (ERP)
ERP offers a single repository for information on all business functions – human resources,
manufacturing, inventory, marketing, sales, accounting, and tax. It allows all levels of a
business to obtain real-time management information for there are of responsibility
2. Customer relationship management (CRM)
CRM software integrates people and technology to maximize external relationships.
Functionality includes: sales contact management, activity history, order entry, customer
service and support, field service, lead generation, data mining, etc.
3. Supply change management (SCM)
SCM software helps streamline the procurement of raw materials and delivering of finished
products. It helps to decrease error rates, delays, and to increase efficiency. E-Procurement is
often a part of SCM.
4. Enterprise Application Integration (EAI)
EAI integrates different types of ERP and other software systems through a common
problem in order to synchronize the processing, storing, and transmitting of information.
5. Rapid Prototyping and manufacturing (RPM)
Over the next 20 years, RPM will have a profound effect upon the global manufacturing
technology. RPM can reduce the new product design phase from 90 days to just three days.
It is still an infant industry based upon newly invented technologies, but it is apparent that
RPM will dramatically reduce the cost and time required to convert a new product design to a
practical manufacturing process.
6. Knowledge management (KM)
KM systems help a firm to better organize and share the knowledge of its employees. They
help the firm take better advantage of its human resources.
What is The level of ICT application in Somaliland SMEs? | 25
2.8 What benefits do ICTs bring to SMEs?
The information revolution has transformed the way modern businesses are conducted. ICTs
have enabled people to exchange large amounts of information quickly and cheaply. Those who
can best receive, process, and innovate now become the winners.
We are in the era of the knowledge economy where those who have access to ICTs are closely
connected to a virtual network regardless of geographic location, race, and gender.
Given this context, ICTs can benefit SMEs in three main ways:
1. Increase productivity in the production process;
2. Increase efficiency of internal business operations;
3. Connect SMEs more easily and cheaply to external contacts, whether locally or globally.
This all falls under the term, e-business
Concrete examples of how ICTs can benefit SMEs include the following:
Improve inventory management systems
Decrease wastage in production processes
Improve communication between different departments within the firm
Improve accounting and budgeting practices
Reduce communication costs and geographic barriers with global suppliers and clients
Expand client base through e-marketing (e.g. websites, portals and mailing lists)
Link to local and global supply chains and outsourcing opportunities
Share and learn new business practices
Facilitate capacity building of owners and employees through e-learning platforms
Simplify government services such as business registration and filing taxes
Introduce new methods of payment through e-commerce
What is The level of ICT application in Somaliland SMEs? | 26
2.9 ICT SECTOR PERFORMANCE IN SOMALILAND
There have been few reports on the status of Information and Communication Technologies
(ICT) in Somaliland. The following table shows us the ICT sector performance in Somaliland.
Table 2: ICT Sector Performance in Somaliland
Indicator
Telephone fixed mainlines: 105,000
Tele-density (per 100 people) 1.5
Mobile phones: 36,000
Tele-density (per 100 people) 0.5
Personal Computers (per 1,000 people) 0.5
Internet users (per 1,000 people) 1.4
UNDP: Somaliland ICT needs Assessment - 2007
What is The level of ICT application in Somaliland SMEs? | 27
CHAPTER THREE: Research Methodology
The objectives of this chapter are to explain and discuss the methodology to propose the suitable
types that match his study best. The chapter begins with explanation of research purpose and
approach that have been selected to achieve the goal of this study.
3.1 Research Methodology
Research is a methodical exploration to find answers to a question of interest. It is the study of a
question by the rigorous and systematic collection of data and its analysis (Cormack, 2000).
A survey instrument was formulated to obtain feedback from SMEs in Somaliland, assessing
their application, awareness, receptivity and adoption of ICT in their business. In order to focus
on SMEs, lists were sought from the Somaliland Chamber of Commerce. As such, the surveys
sent out were personally addressed to the owner and or manager of each of SMEs. Due to the
exploratory nature of this study, a cross sectional approach was undertaken to measure firms‟
responses regarding the level of Information Communication Technology Application in their
business.
3.2 Data Collection
The sampling method used is non probability sampling because of the lack of list or sample
frame of Somaliland small businesses.
Data were gathered based on mail and personal administered questionnaire. A packet of survey
instruments, enclosing a return envelop are sent to randomly selected from SMEs, Import &
Exporters, logistics, professional management, IT related service and advertising sector. The
respondents for this study are targeted to be the owner or manager of the organizations because
they always had the chance to deal with ICT in their working position.
To maximize the return rate, three subsequent reminders will send over telephone.
What is The level of ICT application in Somaliland SMEs? | 28
CHAPTER FOUR DATA COLLECTION AND ANALYSIS
4.1 INTRODUCTION
Data was collected using interviews based on questionnaires (See Appendix A). These
questionnaires were distributed to 25 SMEs with the Marodi Jex region, we have received 15
respondents. The nature of the interviewed SMEs was from service sector.
There was no special reason for selecting the Marodi jex region, except that it was easier to
access SMEs in this area. The owners of each SME were chosen as suitable candidates for the
interview/questionnaire due to the fact that they have a good understanding of issues surrounding
their businesses. There were a number of challenges when it comes to the data collection. For
example, the owners were always busy and so not easily accessible and some of the questions
where answered with “yes” or “no” without going into detail. Generally this would result in a
follow up phone call to clarify the answers. Since the sample is very small the finding can not be
generalized in a statistical manner. However, since this is a qualitative study, the results may still
be used in a valid way to suggest problematic areas and possible solutions.
4.2 Subjects
There were no specific criteria used in selecting the 20 SMEs that participated in the
interview/questionnaire.
The selection was done randomly and based on acceptance. All of the subjects are from in the
Marodi Jex region as it was easier for the author to access them. The targeted subjects were the
business owners, because they are the ones that take decisions in their SME or because they
could direct us to the relevant people. Getting the decision maker is very important for gaining a
better understanding of the issues facing the SME.
4.3 Data gathering
The questions were selected carefully: they were designed to gain an understanding of
information Communication Technology knowledge and usage within the specific SME and to
discover, if ICT is used, how it is implemented. Appendix A shows all the questions that were
asked to the owner/managers of the SMEs. The questions are open ended with objective that they
What is The level of ICT application in Somaliland SMEs? | 29
will be answered with as much detail as needed. Three of the questionnaires were conducted face
to face with the different participants. The other twelve chose to answer the questions by
themselves, due to time constraints, but a follow-up telephonic interview was done to clarify
where needed.
4.4 Data analyses
Since this research primarily uses a qualitative approach, the open-ended questions will be
analyzed interpretively. , the use of the qualitative method best suites this type of research. For
analysis purposes, questions in the questionnaire can be grouped in to the following logical
groupings:
Work Force knowledge: Questions 1, 2, 8 and 14 aim to understand the workforce employed by
the SME and at the same time confirms that the business is an SME with reference to the
literature review.
Current state of ICT within the SMEs: questions 3 to 11, 13 and 15 aims to establish the
current status of ICT usage within the SMEs, and to establish if basic technologies, such as a
telephone, computer and internet are available.
Current processing of information: questions 12 aim to determine how the SMEs are doing
their current processing of transaction and which ICT utilities are they using.
ICT Barriers: Question 16 aims to establish the barrier that prevent SMEs from adopting or
implementing ICT in their organizations.
Awareness of ICT: we will discuss about the levels of awareness of ICT and the knowledge
economy by the SME owner (as an important part of the SME) – This question was conducted
by interview not within the questionnaire.
4.5 Findings/Results
The findings are grouped according to the logical grouping of the questions discussed above. It is
important to once again highlight that this research makes use of qualitative approach in trying to
answer the research question. The replies are based on the experiences of the SME's
Owners/Managers as they run their businesses.
What is The level of ICT application in Somaliland SMEs? | 30
4.6 Somaliland SMEs Work Force knowledge status
All the respondents interviewed have a workforce within the required range as discussed in the
definition of SME (see Page 8). The number of employees ranges from 1 to 40. This reflects that
the chosen respondents were the right ones. Within the questionnaire filling we were asking the
respondents their educational level; the employees of all the fifteen respondents have a minimum
qualification of Secondary level and five of the employees were university level.
70% of respondents are computer users1, 20% of them have IT Technicians
2 while 5% of the
respondents have computer programmers3, this could imply that an SME requires some level of
literacy, but the problem is that 5% out of the fifteen respondents indicated that their employees
are not computer literate. Only three of the respondents have IT experts as their business is
technology-based. The others do not have any ICT specialists working for them but some of
them have Technicians as the below table shows. (see the below table and figure)
Table 3: Work force Knowledge
Work Force No. of respondents No. of Res. In %
Users 14 70%
Technicians 4 20%
Programmers 1 5%
Illiterate staff 1 5%
What is The level of ICT application in Somaliland SMEs? | 31
Table 4. How many employees are connected to the internet?
Use of Internet # of Employees No. of Res. In %
Employee that use internet 74 30%
Employees that do not use internet 172 70%
As you can see the above table, it indicates that the use of internet within the SMEs are very low,
SME‟s employee 30% of them are using or browsing the internet, while 70% of them are not
using the internet, this indicates that there is still a digital divide within the SME workforce.
4.7 Current state of ICT within Somaliland SMEs
The majority (eleven out of fifteen) of the respondents agree that their business uses some form
of ICT. This seems almost impossible in light of the above discussion on the high levels of
computer illiteracy, but the use of user friendly tools such as telephone, email, and fax machines
facilitate the use of ICT in this circumstance. Six, out of the fifteen, view technology as
important in their business. The kind of technology in use is mostly telephones and standalone
computers for internet purposes. 53% of the respondents have a network environment, while
47% do not have. They use their networked environment to provide services such as Internet and
sharing of work with clients and partners.
What is The level of ICT application in Somaliland SMEs? | 32
Table 5 How many computers are networked within the SME?
Alternatives No. of respondents No. of Res. In %
Yes 8 53%
No 7 47%
Table 6. Do any of your computers at work has access to the internet?
Alternatives No. of respondents No. of Res. In %
Yes 11 73%
No 4 27%
What is The level of ICT application in Somaliland SMEs? | 33
Most of the companies use the internet for the purpose of Email, Information search, while some of the
SMEs monitor the markets using the internet.
Table 7. What type of external connection to the internet does your company have?
Alternatives No. of respondents No. of Res. In %
Wireless 3 20%
DSL 6 40%
Dialup 2 13%
Don't Have Internet connection 4 27%
20% of the SMEs are using Wireless, 40% are using DSL connection, 13% are using Dialup
connection while 27% of SMEs do not use the internet.
Table 8. Does the company have or plan to have a website?
Alternatives No. of respondents No. of Res. In %
Have a Website 5 36%
Don’t have a website 9 64%
What is The level of ICT application in Somaliland SMEs? | 34
As you can see in the above table, 36% of the respondents have a website presence in the
internet while 64% don‟t have or planned to have a website, because the respondents clearly
indicated that the technology is complex while some of them told that the website is not useful
for doing business, some other respondents are saying we are not ready to a have a website at the
moment.
The SMEs that have a website presence in the internet mostly publish their contact details and
services catalogue so there customer see online.
Table 9 What ICT Operating systems does your company use
Alternatives No. of respondents No. of Res. In %
Windows XP 13 87%
Windows Vista 2 13%
As it can be seen in Table 1.7, most of the companies adopt Windows XP for their computer
system. There were 13 out of 15 companies using Windows XP which carried 87% percent and 2
companies were using Windows Vista for their operating system on respondents‟ work
computer. The main reason most organization choosing Windows XP as their operating system
might be the user-friendly of this system.
Table 10 Which of the following telecommunications services does your company uses?
Alternatives No. of respondents No. of Res. In %
Telephone 15 100%
Fax machine 12 80%
Email 11 73%
Internet 11 73%
Audio Conferencing 0 0%
Video Conferencing 0 0%
V-SAT 0 0%
What is The level of ICT application in Somaliland SMEs? | 35
Figure 1. 5
100% of the SMEs are using telephones, 80% of them are using Fax machine, while 73% are
using Internet and email. None of the SMEs are using audio/video conferencing and VSAT
because of the cost.
4.8 CURRENT PROCESSING OF INFORMATION
The 6% of the interviewed SMEs use very basic ICT. They do not even keep an electronic
database of their clients.
33% of the respondents are using Microsoft Office application to process their business
transactions while 33% of the respondents are using Peachtree Accounting, 20% percent are
using Tally program, there is also 7% of the SMEs that are using special packages developed for
their SMEs
Table 11 What ICT applications does your company use?
Alternatives No. of respondents No. of Res. In %
General Office Software 5 33%
Peachtree Accounting package 5 33%
Tally Accounting Package 3 20%
No Electronic Database at all 1 7%
Special Packages 1 7%
What is The level of ICT application in Somaliland SMEs? | 36
4.9 Somaliland SME ICT usage Barriers
The respondents listed different barriers that constraining the use, adopting or implementing ICT,
rating from socio-economic issues to technology related issues: Cost of equipment is to high,
availability of technical support, internet service providers, staff understanding of value of use,
and lack of management support. The listed barriers are very much in line with the literature.
Most of the barriers could possibly be overcome by learning more about ICT and by SMEs
employing knowledgeable ICT staff.
40% of the SMEs mentioned that Staff understanding of value of use and lack of management
support is constraining the use of ICT in their SMEs, while 27% told that there is lack of
technical staff, 27% of the respondents told that there is no barrier at all since they are
technology based SMEs. The remaining 7% told that the technical staff is available but there is
lack of management support.
What is The level of ICT application in Somaliland SMEs? | 37
Table 12. The SME application of ICT constrains
Use of ICT constrains No. of Res. In %
Staff & Lack of Management support 40%
Lack of Technical Staff 27%
No barrier at all 27%
Lack of Management support 7%
4.10 Awareness of ICT in Somaliland SMEs
Almost all the respondents have some sense of understanding of IT and what the benefit might
be, but not enough. They do not know ICT and how it differs from IT. They find ICT
complicated and do not want to try to understand it. They do not have dedicated ICT staff to
carry out the ICT-related responsibilities. The majority of the respondents generally use friends
and family who know a bit about ICT to help or give advice. The awareness level is very low.
What is The level of ICT application in Somaliland SMEs? | 38
CHAPTER 5 DISCUSSION AND RECOMMENDATIONS
5.1 INTRODUCTION
The findings from the SME's replies to the questionnaire reflect the need for further investigation
on how SMEs can achieve understanding of the knowledge economy and the effect of ICT on it.
The majority of the participants agree that to a large extent they rely on technology to run their
businesses. They have basic ICT technologies implemented at their businesses, such as
telephone, fax, and some have internet access.
When examining the answers it appears that the implementation of ICT has not been done from a
strategic point of view, but is based more on specific needs that the SME has or might have. The
fact that all the respondents indicated that they do not know anything about the knowledge
economy and also that they have highlighted lack of knowledge as a problem, confirms that these
SMEs implement ICT because of market forces rather than from a strategic point of view. Perry's
(2007) article entitled "SMEs get CIO-on-call"4 touches on the fact that ICT decisions for most
SMEs are not based on business strategy but on short-term requirements. Unlike big businesses,
SMEs do not have a CIO or someone playing this role to make ICT decision from a strategic
point of view.
The SMEs should thus employ an ICT specialist to look after the ICT needs of the business, or
get a consultant to advise the SME owner on ICT-related matters at a strategic level. This should
improve awareness and knowledge of ICT, thus improving decision making related to ICT in the
SME.
5.2 SME WORKFORCE KNOWLEDGE
The findings reflect that the education levels of the staff of the interviewed businesses range
from Secondary to degrees, but most of them have not any ICT related skills. Knowledgeable
and skilled ICT employees are very important in the knowledge economy for successful adoption
and implementation of ICT, as highlighted by Matula and Brakel in their article (2007:232), who
state that "Well-trained human resources for developing relevant ICT applications, supporting
and maintaining systems" are essential resources.
What is The level of ICT application in Somaliland SMEs? | 39
As mentioned before, there is a need to have someone championing ICT in the business and
driving the adoption/implementation process. Generally this person needs to be someone with
the right authority and influences; in the case of SMEs the owner can play this role. This role
makes sure that any technology that is adopted and used by the business is in line with the
business goal and strategies.
The findings validate the significant role that ICT knowledge and skills play. All the interviewed
SMEs agree that they do not know much about ICT, but they recognize the impact that ICT is
making on the economy. They highlighted a lack of ICT skills as a critical obstacle to their
business using ICT as a competitive tool.
5.3 CURRENT STATE OF ICT WITHIN THE SMEs
The interviews show that in the SMEs involved in the study, some basic technologies
such as telephones, fax machines, standalone, and networked computers are already
implemented for some sections of the business. This means that the basic technologies
are in place but internet connectivity and ICT skills still need to be increased. Some of
the SMEs recognize that technology is an important part of their clients' lives, which
means that it becomes important for their businesses too. All the interviewed SMEs say
that their businesses are impacted by ICT in some Way.
All the interviewed SMEs admit that they did not have a plan in place when they
introduced the current technologies into their businesses. Hence they have only basic
technologies.
What is The level of ICT application in Somaliland SMEs? | 40
5.4 CURRENT PROCESSING OF INFORMATION
Most of the benefits of ICT come from the data captured from the customer, such as personal
details and transaction details. The reason why the new economy is called the "Knowledge
economy" is due to the heavy reliance on information and data that is turned into
knowledge/intelligence. This knowledge is then used by the business to help its decision-making
process.
By keeping records of transactions a business can learn and discover new information about the
customers, such as their buying patterns or their tastes.
Business Intelligence5 can be used to develop the competitiveness of the business. This is one of
the motivations why there is a drive for SMEs to adopt ICT. BI tools are very expensive but
using the same concept of "CIO-on-call services" as discussed by Perry (2007), sharing BI can
make it affordable for SMEs.
The findings of this study is that many SMEs do not keep electronic records of their customer or
their transactions, which means that they do not have databases. Some of the interviewed SMEs
keep only manual records of their clients' details and transactions. Manual records are difficult to
analyze, especially when there are a lot of records.
What is The level of ICT application in Somaliland SMEs? | 41
RECOMMENDATIONS
Behind the findings, we have drawn the following recommendation for the ICT workforce, the
current ICT status, the ICT barriers and the ICT Utilities that the SMEs are currently using.
To solve the problem of the SME workface, the first thing that needs to happen is that SMEs
must establish ICT as a functional area, just like the functional areas of finance or human
resources. By doing so, they will be recognizing ICT as an important function that deserves
to be taken seriously.
Once that is done they need to identify fitting roles for this function and establish their
specifications, to know what abilities, skills and experience they are looking for when they
want to fill the roles. When looking for staff to fill the positions they should make sure that
they get people with the right qualifications and experience to do the job.
If the problem is that an SME cannot afford someone with the required skills, then it could
hire a consultant who can give advice and training. The objectives will be to get a consulting
company that understands both ICT and business aspect. The recent article on Itweb by
perry, entitled "SMEs get CIO-on-call", discusses this option. Perry also confirms the need
for ICT strategic-level thinking within the SMEs. He highlights random decision making
with regards to ICT as a problem that needs to be addressed in order to give SMEs
competitive capability.
On the other hand, there are lots of technologies that SMEs can exploit: having a computer
is not good enough; connecting it to the internet can bring an SME closer to its clients and
suppliers. This can reduce turnaround times and provide a delivery platform for goods and
services. Today almost everyone has a cell phone, which can work as a platform for
marketing or selling products.
The recommendation would be that SMEs should start considering the adoption of various
new technologies, making sure that such technologies are aligned with their business
objectives. SMEs need to explore emerging the Emerging technologies. All this needs to be
done at a strategic level, meaning that SMEs should employ the right people to assist in these
What is The level of ICT application in Somaliland SMEs? | 42
studies and the implementation thereof, as discussed above in the workforce knowledge
section.
In terms of ICT utilities SMEs should keep records of their customers' details and capture all
their transactions using ICT applications. They need to invest in databases, starting off with a
simple access database and only moving on to more advanced databases as they mature, as
databases like Oracle or SQL my be too expensive and too big them in the beginning.
Storing data is very important but will not result in any benefit or competitive advantage
unless the SME takes that data, starts analyzing it and studying patterns in it, and uses it to
draw up business strategies. So apart from the database, the SMEs need to invest in or
outsource analytical tools and skills in order to explore the information for potential benefits.
This again reflects the need for knowledge and skills related to ICT.
SMEs thus need to build their ICT systems in an enterprising manner for effective customer
relationship management (CRM)6. To gain a 360 degree view of their customers.
To reduce the ICT barriers that the SMEs are facing we need to classify all the obstacles
or stumbling blocks into impact areas, such as strategic, technological, or organizational
and behavioral, as recommended by Ritchie and Brindley (2005). Once that is done, a
plan of action should be drawn up of how to overcome the obstacles. For example, some
of the barriers can be dealt with more quickly as they do not require more money, while
others can be planned for when funds become available. The advantage of grouping the
obstacles is that you might find that the organizational and behavioral barriers can be
solved with relative ease, while solving technology-related barriers might take time.
Lack of money can be overcome by exploring operations support system solutions, by
sharing resources with other businesses or buying software as a service.
Education about ICT will solve issues such as lack of knowledge, feeling intimidated by
technology, and security, which fall in the organizational and behavioral grouping
barriers. Regarding security issues, there is a possibility of fraud in any system, not only
What is The level of ICT application in Somaliland SMEs? | 43
an ICT system, but awareness of how to protect your self in the ICT environment will
reduce the risks. Consulting experts is a good place to start if you do not know where to
find the correct information.
In summary, the recommendations for Somaliland SMEs to overcome barriers and improve
implementation of ICT in their businesses are as follows:
Somaliland SMEs should invest in educating their staff and management about ICT and its
benefits.
They should invest in recruiting or outsourcing knowledgeable ICT specialists.
They should build a culture that is favorable to technology and innovative.
ICT decisions should be informed and based on ICT knowledge.
Based on the literature review and the results of the questionnaire, the following general steps are
suggested to increase the level of ICT application in Somaliland SMEs:
1. Setup ICT strategy based on the business goal and objectives.
2. Make sure that ICT strategy is aligned with the business strategy.
3. Identify the role that ICT will be playing within the SME.
Choose the adoption strategy that is right for you business, considering the nature of your
business from the "small firm perspective"
What is The level of ICT application in Somaliland SMEs? | 44
LIMITATIONS OF THE STUDY
The data presented and analyzed in this research paper represents only in HARGEISA the
capital, but not in the whole regions and towns the country.
The reason why this research paper doesn‟t cover the whole regions of the country is some
constraints existing during the research process, the following were the major obstacles
encountered:
Time constraint, during the research writing period and the academic study is going on with the
research, there fore it is not possible to get enough time to stretch the research on the whole
country and travel to the other regions.
The second constrains was financial constraints traveling to other regions and collecting data is
costly, it need to get enough financial resource to do that.
Any way this data can be used or assumed that it represents the whole country because targeted
businesses have branches in other regions of the country.
What is The level of ICT application in Somaliland SMEs? | 45
CHAPTER 6 – CONCLUSIONS
The research tries to answer the question:
“What is the level of Information Communication Technology application in Somaliland Small and
Medium-sized Enterprises (SMEs)?”
ICT is an enormous subject which covers, amongst others, normal telephones, cell phones,
mobile technologies, point-of-sale systems, enterprise resource planning (ERP)7 solutions, CRM
solutions, the internet, PCs and networks. ICT is an enabler for global networking and can be
used in different ways, such as:
1. General-user where it is mainly used for administrative purposes.
2. Production-integrating where it is used to support business processes and the
production of goods and services.
3. Market-oriented where it is used for marketing purposes and increasing the company
presence on the web.
Somaliland SMEs play an important role in the national economy: they contribute to the GDP
and reduction of unemployment in Somaliland. Many governments around the world are pushing
for SMEs to adopt ICT in order for them to survive. The Somaliland government is no exception,
it should encourage and push in order our SMEs adopt ICT.
The adoption of ICT should take into consideration that SMEs are different and thus have
different needs for ICT. It is important for an SME to adopt ICT solutions that are specific to its
needs. A number of barriers make it difficult for Somaliland SMEs to adopt ICT, such as a lack
of knowledge about the strategic use of ICT, a lack of necessary IT skills, perceived high setup
cost, the constantly changing ICT environment.
The ICT problems in Somaliland are both socio-economic and technological, ranging from
connectivity problems to ICT-skills needs. Somaliland SMEs should take advantage of various
emerging technologies.
What is The level of ICT application in Somaliland SMEs? | 46
The study found that the basic ICT technologies such as telephone, Fax Email and internet are
already available in most of Somaliland's SMEs. Most of the respondents agree that ICT is
important and that it has an impact on their business in one way or the other. The biggest barrier
of the ICT usage in the Somaliland SMEs is a lack of knowledge and expertise on all ICT
aspects. This leads to poor decision-making regarding ICT, a lack of trust in the value and
security of ICT, failure to take advantage of the benefits that even the simple technologies could
give the business, and failure to utilize no-cost/low-cost software options. This research has
shown that the key reason for Somaliland SMEs" failure to implement ICT to their business is
the lack of ICT knowledge, which leads to the failure to include ICT as a strategic and
operational tool for business.
The suggested ways in which Somaliland SMEs can use ICT to become competitive are:
1. Setup and ICT strategy for the business. This means a strategy of how technology will
be used to help the business achieve its objectives and optimize its business processes.
This would include choosing the type of technology; infrastructure and architecture that
will best achieve business goals and maximize benefits.
2. Align the business strategy with the ICT strategy. This means that the ICT strategy
3. Should support the business strategy. ICT should not run the business.
4. Identify ICT roles needed to make the adoption process successful. These roles are,
for example, the driver of ICT, the maintainer, or the administrator. SMEs should hire
knowledgeable staff or consults with ICT professionals.
The research has therefore indicated the need for SMEs to implement ICT in order to be
competitive. ICT adds value and will be a competitive tool when it forms part of the business
strategy and when the necessary ICT skills and knowledge are within the SME. All SMEs in
Somaliland need to seriously consider implementing more ICT, in order to remain competitive in
today's fast moving global knowledge economy.
What is The level of ICT application in Somaliland SMEs? | 47
List of References and Bibliography
1. Wikipedia and Webopedia
2. UNDP (2007) Somaliland ICT policy- E-readiness assessment report by conducted
3. Tilley, F. (2000) Small firms and information and communication technologies: Towar a
typology of ICTs usage. New technology, Work and Employment, 15(2).
4. Anell, B., Manniche, J., & Testa, S. (2004). Enhancing ICT Competence in Small & Medium
Sized Businesses. 13th Nordic conference on Small Business Research (NCSB 2004).
5. Hashim, M. K. (2000). SME‟s in Malaysia: Past, Present and Future. Malaysia Management
Review, 35(1), pp. 22-32.
6. King, W. R., & Teo, T. S. H. (1994). Facilitators and inhibitors for the strategic use of
information technology. Information and Management, 27, pp. 71-87
7. Lacovou C., & Benbasat, I. (1995). Electronic data interchange and small organizations:
adoption and impact of technology. MIS Quarterly, 19, 465-485
8. Lim, T. M., (2006). Outsourcing to Ensure Successful ICT Systems Implementation and
Maintenance, available at http://www.infotech.monash.edu.my/news/media.html, dated-
24/08/2006.
9. Liao S., Chem Y, Liu F., & Liao, W. (2004). Information technology and relationship
management : a case study of Taiwan‟s small manufacturing firm. Technovation
10. ICT and SMEs' Competitiveness in South Africa by Lloyd Modimogale, University of
Pretoria.
11. Bunduchi, Raluca (2004) The role of internet technologies in the management of Business
relationships by
12. Karine Iffour (2005) SMEs as ICT users – Standardization perspective – Brussels
13. ICT Usage in SMEs: Empirical Study of Services Sectors in Malaysia by Syed Shah Alam -
2005
What is The level of ICT application in Somaliland SMEs? | 48
Appendix A: The level of ICT application in Somaliland
SMEs survey questionnaire
Instruction: please make tick (/) or any understandable sign in the boxes provided in front of
the answers
1. What is your company‟s Name ___________________
2. What is the size of your company (number of employees)? _____________
3. How many computers do you have in the company? _________________
4. How many are networked (LAN)? _______________
5. Do any of your computers at work have access to the Internet?
Yes No
6. If yes how many are connected to the internet? _______________
7. if not, specify why
a. High internet cost
b. No need
c. Don‟t how to use
8. How many employees are connected to internet? __________
9. What type of external connection to the internet does your company have? Tick all that apply
Dialup Connection
DSL
Wireless
Don‟t know
Other, Specify ______________________________
10. For which of the following purposes has the company use the internet?
Information Search
Monitoring the Market
Communication with public authorities
Information about employment opportunities
Other, Specify __________________________________
What is The level of ICT application in Somaliland SMEs? | 49
11. Does the company have or plan to have a website? Yes No
If you do not have a home page, please tick all the reasons for not having a home page:
Not useful for doing business
Can‟t afford development and maintenance costs
Technology is complex
Not ready for
If Yes, What functionality and content does your web page have?
Access to catalogue price list
Contact information
Post-sales services
12. What ICT utilities/applications does your company use? (Tick all that apply)
General office software
Communication; email, VOIP etc
Information sharing through the Internet
Peachtree Accounting
Specialist software packages
Other (please state)
13. What ICT Operating Systems does your company use? (Tick all that apply)
Microsoft Windows 2000
Microsoft Windows XP
Linux
Unix
Other (please state)
14. How many IT trained staff does your company have? ________ Users _________ Technicians _________
Programmers/Software developers ________
What is The level of ICT application in Somaliland SMEs? | 50
15. Which of the following telecommunications services does your company use?
Never Once a month Once a week Daily
Telephone
Fax machines
Internet
Audio conferencing
Video conferencing
V-SAT
16. Which of the following barriers are constraining the use of ICT in your institution
Barriers Majo
r
Mino
r
None Remarks
1. Cost of equipment
2. Availability of technical support
3. Internet service providers
4. Telecommunication bandwidth
5. Staff understanding of value of use
6. Lack of management support
What is The level of ICT application in Somaliland SMEs? | 51
Endnotes
1 An individual who uses a computer
2 An IT specialist who can repair or maintain computers.
3 An individual who writes programs.
4 A local consultancy offers a service to assist tech-knowledge-strapped SMEs to maximize IT
investments.
5 Refers to skills, technologies, applications and practices used to help a business acquire a better
understanding of its commercial context. Business intelligence may also refer to the collected
information itself.
6 Customer relationship management (CRM) consists of the processes a company uses to
track and organize its contacts with its current and prospective customers. CRM software is used
to support these processes; information about customers and customer interactions can be
entered, stored and accessed by employees in different company departments. Typical CRM
goals are to improve services provided to customers, and to use customer contact information for
targeted marketing.
7 Enterprise resource planning (ERP) is a company-wide computer software system used to
manage and coordinate all the resources, information, and functions of a business from shared
data stores.