Syllabus_Product Design II: Design Paradigm SP14

This syllabus is subject to change. Students will be notified of all changes.

Columbia College Chicago | 600 S. Michigan Ave Chicago, IL 60605

Art + Design Department | 623 S. Wabash, Suite 721, Chicago, IL 60605 | 312.369.7380

22-1705-01 Product Design II

3 credit hour course

Wednesday 08:30-12:20, 623 S. Wabash Room 1007

Last Day to Add a Class: Monday, Feb 3

Last Day to Drop Class: Monday, Feb 10

Last Day to Withdraw from Class: Monday, Mar 28

Instructor: Tao Huang, PhD

[email protected]

Office: 623 S. Wabash, Rm 401 G

Phone number: 312-369-7471

Office hours: Tuesday 9:30 to 12 PM and 3:30 to 5 PM or by appointment

Course description:

Designers rarely reinvent the wheel but rather refine the work that went before or combine

seemingly disparate ideas into new realities. In order to harness the power of good design, the

student must be aware that design ideas remain flexible and adaptable to multiple contexts.

This design studio is devoted to the exploration of design paradigms (models or patterns of

thought) through several hands-on projects. This studio will examine the power of design

paradigms to help break down more complex design issues into manageable pieces that can be

developed with greater assurance and clarity.

Prerequisites: Product Design I, Product Design Drawing I

Instructional Resource Fee: A+D courses (2–4 credits) have a $40.00 instructional resource fee

that supports the curriculum of the department.


Recommended texts: consult OASIS for updated reading list.

Fukasawa, N., & Morrison, J. (2007). Super normal : sensations of the ordinary / Naoto Fukasawa & Jasper

Morrison ; [translation from Japanese: Mardi Miyake]. Baden : Lars Müller, 2007.

Johnson, K., & Bone, M. (2009). I miss my pencil / Kara Johnson, Martin Bone. San Francisco, Calif. :

Chronicle ; Enfield : Publishers Group UK [distributor], 2009.

Lovell, S. (2011). As little design as possible: the work of Dieter Rams / Sophie Lovell. London : Phaidon,

2011.

Lidwell, W., Holden, K., Butler, J., & Elam, K. (2010). Universal principles of design : 125 ways to enhance

usability, influence perception, increase appeal, make better design decisions, and teach through design /

William Lidwell, Kritina Holden, Jill Butler ; [foreword by Kimberly Elam]. Beverly, Mass. : Rockport

Publishers, 2010.

10 Types of Innovation by Dublin

The Art of Innovation

Disrupt by Luke Williams

Slide:ology

Design for the Real World by Victor Papanek

"The Language of Things" by Deyan Sudjic

Supplies/materials: You are required to bring a notebook, paper, pencils to each class.

Learning Objectives: Upon completion of this course,

Students should have a broad fundamental understanding of design paradigms and how

they function in the product development process.

Students will complete three major projects, go through a comprehensive product

development cycle in each project, including research, conceptualization, prototyping,

testing and validation, and presentation.

Students should begin to understand the methodology of solving complex problems

through incremental steps based on existing or adapted paradigms.

Students will learn the methods to provide and receive constructive feedback for and from their

peers.


Attendance policy: Attendance is required in all Art + Design classes. In each class, attendance

is tied to specific learning outcomes and to course grades. Any absence will affect your ability to

complete coursework successfully. There are no excused absences. More than three absences

may be grounds for failure. Here are some examples of the ways in which attendance connects

with learning outcomes:

1. Students critique and evaluate each other’s work in class and it is essential for your

progress and learning experience to be present to do so. Critiquing develops analytical skill

and communication proficiency.

2. Students frequently collaborate on projects and in-class exercises, and learning these

skills requires you to be present.

3. Participating in class discussions and critiques helps you develop skill in self-expression

and verbal/rhetorical abilities.

Course Requirements

Most classes will begin with instructor’s lectures and demonstrations, students are responsible

for taking detailed notes during these demonstrations. All class work and homework must be

submitted either in class or electronically (via box.com - instructions will be discussed in class)

to be graded. Each submitted file must have your full name in the filename. box.com may be

used as file storage / back up for this class during this semester.

Attendance and Participation 20% (each absence will result in a deduction of 5 points,

therefore, 4 absences means that you will lose all 20 points.)

Projects 80% (Project I & IV are 25% each, Project II is 10%, Project III is 20%)

Extra credits: You will get 5% grade bonus if you go visit the International Houseware

Show (3/15-18) and bring back product samples.

Detailed grading criteria will be discussed in class.

Grading Scale:

A+ = 100-97% A= 93-96% A- = 92-90% B+ = 89-87% B = 86-83% B- = 82-80%

C+ = 79-77% C = 76-73% C- = 72-70% D+ = 69-67% D = 66-63% D- = 62-60%


F = 59-0%

(Please note that if you receive a C- or lower, this course will not count towards your major.)

Policy on late work, incompletes, and make-up: Completing work on time and according to

instructions is a crucial skill for any professional. Homework projects should be handed in class

or uploaded to box.com before or on the day they are due, losing one grade per week of

lateness. You can keep track of your grades on OASIS. Extensions will be administered only in

serious cases, with advance notice and documentation from advisors, doctors, or other relevant

authorities. I do not accept projects by e-mail.

Academic Integrity

All work for this course should be your own. Plagiarism and cheating of any kind will not be

tolerated, including falsification of attendance, failure to cite sources in written assignments,

and exam dishonesty of any kind. Violations of academic integrity can be grounds for failing the

course and dismissal from the University. If a student is ever in doubt about proper citation

procedures or academic policies, he or she should contact the instructor for clarification.

Ignorance of these policies is not an excuse.

Students with Disabilities Statement

* In addition to the official College statement below, I welcome students with disabilities or learning concerns to speak to me as early in the

semester as possible. I will do my best to accommodate and support you, but I cannot do so if I am not aware of your concerns.

Columbia College Chicago seeks to maintain a supportive academic environment for students with disabilities.

Students who self-identify as having a disability should present their documentation to the Services for Students

with Disabilities (SSD) office. After the documentation has been reviewed by the SSD office, a Columbia College

accommodation letter will be provided to the student. Students are encouraged to present their Columbia

accommodation letters to each instructor at the beginning of the semester so that accommodations can be

arranged in a timely manner by the College, the department, or the faculty member, as appropriate.

Accommodations will begin at the time the letter is presented. Students with disabilities who do not have

accommodation letters should visit the office of Services for Students with Disabilities, Room 304 of the 623 S.

Wabash building (312-369-8296).


Course Schedule:

Week 1 – Jan 29th: Introduction to the Course/Explore Design Paradigms

Learning Objectives & Outcomes

Students will understand the general expectations of the class.

Students will understand the rationale for studying design paradigms.

In class Homework: The $2 challenge

Lecture: What will we be learning this

semester?

Lecture: Explore Design Paradigms/Historical

and Cultural Context of Design Paradigms

Activity: Chopsticks and forks: what we use

every day can tell us about ourselves.

Find an intriguing object that costs no more than $2 to

bring to class next week to discuss. This object must

represent a common paradigm, but has to also be

interesting in some ways. Example: a light bulb.

(Modeled after Franco Clivio’s assignment at the Zurich

University of the Arts)

Week 2 – Feb 5th: Explore Design Paradigms


Students will start to learn to observe their environment more keenly and critically to identify common

design paradigms.

Students will learn how we have modeled nature in many design paradigms. The concept of Biomimicry,

organic design, kinetic sculpture will be explored.

Issues of sustainable design will be discussed in brief, focusing on materials and life cycle analysis.

In class Project I (Launch/Conceptualization)

Discussion: The $2 Challenge; (I will also bring

in several common every day objects.)

Activities: We are going to dissect a few

kitchen utensils to understand their paradigms

and materials (see object analysis sheet)

Lecture: Explore Design Paradigms/Nature

Does it Best

TED talk: Theo Jansen, Ross Lovegrove

Studio demo: Foredom shaft sculpting tool,

band saw, sanders.

Develop a minimum of 10 different ideas for the first

stage of your design. Format the drawings on 11 x 17

sheets oriented landscape (horizontal). Drawings should

be loose freehand sketches utilizing orthographic and

perspective processes.




Students will learn the simple shape paradigms such as cube, cone, sphere, and dome, etc. We will focus

on objects that are made of one single material. Case studies include: bulb syringe, measuring

spoons/cups, etc.

Students will learn the basic techniques of vacuum forming

In class Project I (Prototyping)

Review & Critique: Progress of Project I

Lecture: Explore Design Paradigms/Simple

shapes

Lecture: what you should be considering

when making your buck for vacuum forming.

Lecture: How do you present your research

data

Shop Demo: Vacuum forming.

Develop three draft models for the design



Students will learn paradigms such as nesting, folding, collapsible, and flat packed objects, etc. Case

studies include Joseph & Joseph Multi-color nesting bowl set, OnelessDesk by Heckler Design, etc.

In class Project I (Refinement)

Review & Critique: Progress of Project I

Lecture: Explore Design

Paradigms/Enclosures/Objects within Objects

Lecture: Basics of creating a digital

presentation (layouts, scanning sketches,

typography, photographing models, etc)

11AM: Photo booth demo

Prepare your presentation for next week by scanning

your sketches and rendering, photograph your models,

and create a digital presentation.



Students will learn paradigms of connections, mechanical connections such as fasteners, plug & socket,

hinge, etc; easy to attach or detach connections such as zippers, Velcro, magnet, knots, etc.


In class Project I (Presentation)

Lecture: Explore Design

Paradigms/Connections/Bring Parts together

Presentation: Project I

9:30AM: Red demo

Reflection: what did you learn from this project?

Week 6 – Mar 5th: Analyze Design Paradigms


Students will learn how some objects could offer multiple functions without getting overly complicated or

incomprehensible. Case studies include: IPhone,

Students will be able to apply various basic research methods in analyzing the paradigms.

In class Project II (Research/Conceptualization)

Lecture: Analyze Design

Paradigms/Multitalented

Lecture: Analyze Design Paradigms/Methods

Lecture: Basic research data collection and

how to quickly organize them

Conduct research about the Spotter by Quirky



Students will be able to understand more complex relations between objects through the study of

multiple objects relations. Issues such as standardization, modularity, life cycle of products, digital

communication technology will be discussed.

Students will be exposed to the systematic approach of the design process. Issues such as visual brand

language (Industrial Design Guidelines) will be discussed. Case studies will include Ziba Design’s

Kitchenaid, Scott Wilson/IDEO’s 3Com, and Radioflyer.

In class Project II (Presentation)

Lecture: Analyze Design Paradigms/Eco-

system of objects (physical)

Review & Critique: Presentation of Project II;

This will be done analogously. Organize all your

research data in a coherent manner.




Students will learn about basics of service design by integrating physical and digital products into a

coherent system. This continues the practice of the PD I App project. Case studies include Quirky’s series

of digital detectors, Square register, Smart Things (Kickstarter project), etc.

In class Project III (Launch/Conceptualization)

Lecture: Analyze Design Paradigms/Eco-

system of objects (physical + digital)

Work in class: Project III

Week 9 – Mar 26th

Spring Break, no class

Week 10 – Apr 2nd: Analyze Design Paradigms


Students will learn about basics of presentation flow, graphic layouts and other techniques (including

verbal presentation techniques)

In class Project III (Prototyping)

Lecture: How to make a killer presentation

(advanced techniques such as composing a

sketch page, drawing user scenarios in

Illustrator, etc.)

Review & Critique: Progress of Project III

Week 11 – Apr 9th: Analyze Design Paradigms


Students will learn the 10 types of innovation.

In class Project III (Iteration)

Lecture: 10 Types of Innovation

Review & Critique: Progress of Project III


Week 12 – Apr 16th: Innovate with Design Paradigms

In class Project III (Presentation)

Presentation of Project III

Week 13 – Apr 23rd: Innovate with Design Paradigms


Students will learn about the basic methods for creating disruptive innovations. Several paradigm

breaking cases will be discussed, including Miss Mismatch, Nest thermometer and smoke detector, Leap

motion controller, etc.

Students will learn to frame problems based on research results and existing design paradigms

Students will be exposed to the disruptive innovation methods to break the current paradigms. Case

studies include Target’s medicine bottle, Segway, Jawbone earphones, Craftsman Nextec Hammerhead

Auto Hammer, etc.

In class Project IV (Launch/Conceptualization)

Lecture: Innovate with Design

Paradigms/Disruptive innovation methods

Work in class: Project IV

Week 14 – Apr 30th: Innovate with Design Paradigms


Students will learn to use digital tools to aid their presentation of their design solutions. CAD skills taught

in the Intro to CAD class will be required for the final project.

In class Project IV (Refinement)

Demo: how to use your 3D models in your

presentation?

Review & Critique: Progress of Project IV

Week 15 – May 7th: Innovate with Design Paradigms

In class Project IV (Iteration)

Work on the final project and presentation PREPARE FOR FINAL PRESENTATION


Week 16 – May 14th: Innovate with Design Paradigms

Final presentation and wrap up


22-1705-01 Product Design II/Object Analysis Sheet

Student name:

Paradigm(s) name:

Object(s) name:

Materials

Design

Production

Use

Association

Meaning

Syllabus_Product Design II: Design Paradigm SP14

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