Above: The Cargohaus team gathers together for a group photo celebrating their 30th anniversary.Left: Fr. Ian Gabinete leads the celebratory mass.Middle Left: Cargohaus employees enjoying the sumptuous breakfast.Below Left: Fr. Gabinete blesses Cargohaus’ new elevator.Below: The newly renovated Cargohaus office on the 3rd floor is blessed by Fr. Ian Gabinete.Photos: Mitch Garing

DOUBLE ISSUE

Still Dreaming Big After 30 Years – 1

Challenge Accepted: UBE Media Interviews Mr. Rudy Fulo – 5

EDITORIAL:What’s Your Favorite Minute? – 2

Wisdom for Millennials: ADL Delivers at DLSU-Dasmariñas – 2

LGC Honors 2018 Company Veterans – 3

Hark the Herald LGC-Sing! – 4

Members of Cargohaus, Inc., held a simple celebration for their 30th anniversary on October 10, 2018 at the Cargohaus building in Parañaque City. A morning mass by Fr. Ian Gabinete was held for the company, followed by the blessing of the new elevator. There was a total of three new offices blessed that day: the UFL Transport Group office on the ground floor, the Saudia Air offices on the second floor, and the Cargohaus, Inc. office on the third floor. A breakfast salo-salo followed afterwards for the Cargohaus employees where Cebu lechon was served. “We wanted it to be a big celebration, like with U-Freight’s 30th anniversary, but our president, Mr. Rudy Fulo, wanted to give something more to the employees so he gave us a bonus instead,” said Ms. Ann Magat, Cargohaus Vice president of Operations. She has been with the Lina Group of Companies (LGC) for 23 years and has been with Cargohaus for ten, the longest time she has stayed

with a company. “Cargohaus, and the rest of the LGC, is like a family to me; there’s no boring day with Cargohaus. Although there are challenges, it makes us grow bothpersonally and emotionally.” Operations Supervisors Ms. Roda Ubara and Mr. Pedro Decena Jr., Cargohaus veterans who have been with Cargohaus for 25 and 26 years respectively, reflect on their long stay with the company. When asked what made them stay for so long, Ms. Ubara said “Yung credibility and pagkakatiwalaan ng Cargohaus ang importante sa akin. Hindi lang to sa Cargohaus but nasa buong Lina Group.” Mr. Decena replied with “Yung leaders, good leaders, from the president hanggang pababa. Yung tiwala binigay sa akin ng kompanya ay bakit ako nagtagal dito.” As for how being part of Cargohaus has changed their lives, Mr. Decena had this to say, “Dahil matagal na ako dito talagang marami ang pagbabago ko sa buhay. Salamat sa Cargohaus nasuporta

– Continued on page 2 –

STILL DREAMINGBIG AFTER

4TH_QUARTER_2018 lina-group.com

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ko ang aking pamilya, nagkaroon ng sarili kong bahay at sarili kong sasakyan. Maraming blessings na nabigay sa akin na nung una wala sa akin.” As for Ms. Ubara, “Yung challenge to adapt talaga kasi nandito ako nung una pa. Lahat yan naikot ko, from client holder to monitoring, minsan nga naging secretary ako kay Mr. Fulo. Kumbaga multi-taskers kami, kaya namin gawin lahat kasi alam na namin ang buong proseso.” The two would also like to give special thanks to Mr. Alberto D. Lina, Chairman of the LGC, as his charisma and vision has made working for Cargohaus and the LGC a truly enjoyable experience. In a recent interview, Mr. Rudy Fulo, President of Cargohaus, gave his thoughts on what sets Cargohaus apart from the competition and where the company is headed. He says that “The service level is what makes us different. You can ask our clients, even the airlines. Yung Saudia Air has been with other warehousing companies for the longest time but it was only with us that they gave a commendation on our level of service. We really involve ourselves in our service to our clients. We cater to their needs. Sabi nga ni Mr. Lina

‘Give until it hurts just to satisfy the client.’” As for Cargohaus’ future, “In the next maybe five to ten years, I want Cargohaus to be in all major airports. Right now we are in Puerto Princesa, and Tacloban. Our current construction is in the new airport in Panglao, after which we will fast track the terminal in Iloilo airport. We just got 300 square metres of land leased from the Civil Aviation Authority of the Philippines (CAAP) and we’ll begin construction by next year.” “Cagayan de Oro is the next venture of Cargohaus because of Air Asia flying there again. We are now in discussions with CAAP for a piece of land inside the airport complex. Did you know that Cagayan de Oro has more flights than Davao on a dailiy basis? It’s a gateway to Northern Midanao, to Bukidnon, Misamis Occidental, Lanao del Sur, Lanao del Norte, etc.” The Saudia Cargo contract is a recent acquisition of Cargohaus. They will be handling full operations of Saudia Cargo. Saudia’s new offices inside Cargohaus, will help with streamlining communication between the two companies. Happy 30th anniversary to Cargohaus and may another 30 years and more of prosperity follow.

Dreaming BigContinued from page 1

There are 1,440 minutes in 24 hours. Of all of those minutes, have you paused and thought about which one is your favorite? There are minutes for working, and there are minutes for rest and relaxation, and there are minutes for wondering and wandering. According to the Oxford English Dictionary, a minute is a noun which means: 1. a period of time equal to sixty seconds or a sixtieth of an hour; and 2. a sixtieth of a degree of angular measurement.

In sports, the last two minutes is usually the most exciting part of a basketball game. In music, Chopin’s Minute Waltz is played in an average of 1 ½ to 2 ½ minutes. As I write this editorial for the last #OneLGC Newsletter of 2018, I realised that pausing and reflecting is my favorite minute, or make those minutes—for me it’s a time to recall or a time to imagine. With the hustle and bustle of things, time to reflect and give thanks is extremely important. I ask myself if I am making good of the minutes that I am given everyday. Do we also value other people’s minutes? I hope that my encounters with different people would qualify as good minutes with them. It’s not that easy as it takes mindfulness to ensure that we give the kindest of our minutes to ourselves and to others. The Good Book says that not only do we need a minute but a whole lot, like 1,440 minutes to honor and give thanks to our Creator.

- Donna May Lina

EDITORIAL

What’s Your Favorite Minute?The #OneLGC Newsletter is a publication of UBE Media. It is produced on a quarterly basis, and is primarily for employees and clients of the Lina Group of Companies. All content, in written and photographic form, belongs to the copyright holders.

EDITOR-IN-CHIEFMANAGING EDITORCREATIVE CONSULTANTCONTENT MANAGER*PHOTOGRAPHYPRINT SUPERVISORPRINT COORDINATORPUBLICATIONS COORDINATORLEGAL COUNSEL

Donna May LinaCeline Dela CruzNicolette MallariRamon DomingoMichele GaringEmma ArceoAndrea Nazareno Ronely Pasuguiron-MillarAtty. Geraldine Paloma

Contact us at: UBE Media, 4F, Cargohaus Building, Brgy. Vitalez, NAIA Complex, Parañaque City. Tel. No.: +632 879 4429 Email: ubemedia.com

* All articles are written and edited collaboratively by Ramon Domingo, Celine Dela Cruz, and Nico Mallari, unless otherwise indicated in bylines.

2 | THE PLATFORM

Chairman Alberto D. Lina of the Lina Group of Companies (LGC), delivered a speech during the 42nd Commencement Exercises of De La Salle University-Dasmariñas on June 29, 2018. He was invited to speak to the graduates from the College of Business Administration and Accountancy, the College of Education, and the College of Criminal Justice Education. ADL’s speech is reprinted in full.

Thank you, Vice-Chancellor Dr. Myrna C. Fajardo Ramos, for the kind introduction and for giving me the honor of addressing you today. To all the members of the Lasallian family present today, I warmly greet you on this beautiful morning. Magandang Umaga po! I wish to congratulate the proud parents and graduates of De La Salle University-Dasmariñas! I would also like to recognize each college,

so when I call your college, please give a loud cheer! Congratulat ions to the graduates from the College of Business Administration and Accountancy! Congratulations to the graduates from the College of Education! Las t but not leas t , congratulations to the graduates from the College of Criminal Justice Education! My relationship with DLSU-Dasmariñas runs deep. Back in 2009, one of my companies, DOS-1, with the collaboration of Ms. Joy Parohinog, who I believe is now your senior high school councilor, and University President Brother Gus Boquer, entered an agreement to scan and digitize registrars’ records dating back to 1978, students’ accounting records and launch the e-transcript partnership with your school. In the Lina Group of Companies, forty-one employees graduated

from this very campus, and we have a number of students conducting their OJT’s in our offices. My family bleeds green as all four of my daughters were educated in the La Salle System. My two youngest graduated from De La Salle Zobel, my second attended the same and my eldest graduated from De La Salle Taft. My son-in-law graduated from La Salle Bacolod, my two brothers-in-law graduated from Taft. During UAAP basketball games, there is only one side that we cheer for. The title of my talk is, “Wisdom for the Millennials.” I turned 70 years old this year, and I am aware that there is this huge age gap between me and most of you. So I asked my millennial daughters for help when preparing this talk to try to close the gap a little. I have four pieces of advice for you. I hope that you take them to

– Continued on page 3 –

Wisdom for the Millennials: ADLDelivers at DLSU-Dasmariñas

Alberto D. Lina, Chairman of the LGC, stands before the graduates of DLSU-Dasmariñas to give them advice he has learned through the years. Photo: Roy Maala

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heart as you embark on the next phase of your life. Advice Number 1: For the first few jobs of your career, don’t be choosy. You may want a high-paying job and a prestigious title right away. You may look down on certain roles or tasks as too menial for you to do. For that kind of attitude, there’s a famous song by Drake, the Canadian rapper, called “Started from the Bottom.” The first line goes, “Started from the bottom now we’re here.” Though I am not a rapper, I can honestly relate with that sentiment. When I was younger, I started from the bottom. I did whatever I had to so that I could help support my family. I sold pineapples. Ako yung tagatimpla ng kape. I paid my dues, learned fast, worked hard. I started from the bottom and now I’m here. So, for the first few jobs of your career, don’t be choosy. As long as it is an honest job, take it, work hard and learn from it. If you prove that you contribute tremendous value to an organization, you will gain access to opportunities that are simply not available to you right now as a fresh grad.

Advice Number 2: Learn to be patient. As millennials who grew up with the internet, you are used to instant gratification. If you want to listen to any song, you can stream it. If you have a question, Google will answer it pronto. The whole world is moving at a much faster pace overall. But there are still many things that are not done in an instant. Learning new skills may take months. Building relationships within an industry takes years. Developing mastery takes a lifetime. Be prepared to put in the time that it takes to get to where you want to go. And don’t get too frustrated when it seems like you’re not progressing fast enough, or when you encounter bumps in the road. Learn to be patient. It is a state of mind where in you are happy to be just where you are right now. This state of mind will serve you well in many, many things. So the sooner you learn it, the better. You see, being patient relates to the people in your life, especially with your loved ones. Especially with your significant other. I have been married to my beautiful wife for 43 years. We love each other of course but we are two very different people and we can get on each

The reason why elders give advice is because we are rooting for your success and would want to give you every advantage you could use.

other’s nerves very easily. One of the things that has kept us together is patience. So, if you want to have a long and happy marriage, learn to be patient. Advice Number 3: Be on time. This seems like such a simple piece of advice but the premise of my main business of logistics lies in being able to deliver on time. In the Philippines, we have an unfortunate custom called, “Filipino time.” This lack of punctuality in our culture speaks to the value we place on being considerate to others.

If you have been blessed to travel to a country like Japan, you would have witnessed how an entire society operates on extreme punctuality. Trains arrive at the exact second of the schedule. And on the rare occasion that the train is late, even by a minute, the conductor would deeply apologize to the passengers for this great transgression.When everything runs on time, and

everybody arrives on time, there is order and harmony in society. A lot of why Japan is so advanced as a nation is because of their culture of punctuality. I try to do my best to encourage everyone to be on time and so I challenge all of you to make punctuality an ingrained habit. Whether at work, or with your family, honor the time that you set to meet. Hopefully, we can start a movement to change our culture so that someday, “Filipino time” means being on time.

Advice Number 4 and this is my last one: Listen to your Elders. In the Book of Proverbs, Chapter 19, Verse 20, it says, “Listen to advice and accept instruction, that you may gain wisdom in the future.” I hope this is what you’re doing now with my talk and I hope you will do it with the elders that you will meet in the future. Given the generational gap, you may dismiss people older than you

as out of touch with the current state of affairs, so you may not want to listen to what they have to say. While there are many differences in the world between now and then, there are also certain universal truths about human nature that transcend generations. There are patterns of behavior that you will only recognize when you have lived and loved for many years. And so, advice coming from older people like myself could help you avoid bad situations that you would not be able to identify on your own. One day in the future, you will find yourself as the elder of your generation and will be in the position of understanding the elders that have come before you. The reason why elders give advice is because we are rooting for your success and would want to give you every advantage you could use. Listen, listen, listen to your elders. So, four pieces of advice, my dear millennials: Don’t be choosy, learn to be patient, be on time and listen to your elders. Congratulations to the 2018 Graduating Class of DLSU-Dasmariñas! Maraming salamat po! Mabuhay kayong lahat! Animo La Salle!

LGC Honors 2018Company VeteransRecognition for good work and loyalty is an integral part of a productive workplace. It shows that companies value their employees’ contribution and work ethic. It is in this light that the Lina Group of Companies (LGC) is proud to present the Employee Recognition Awardees of 2018. These loyal veterans have been with the LGC for 10, 15, 20, 25, and 30 years. All awardees received a

ce r t i f i ca te and por t ra i t commemorating the event while those who have been serving for 15, 20, 25, and 30 years get a watch, gold bracelet, gold ring, and gold necklace respectively. Congratulations and may you continue to grow and be a valuable asset to the LGC. May you serve as an inspiration to other LGC employees for many more years. Thank you for your service!

4 | THE PLATFORM

The Lina Group of Companies (LGC) held its Annual Christmas Party titled: “Hark the Herald LGC-Sing” on December 16, 2018 at the Parañaque City Sports Complex. The event began with Holy Mass concelebrated by Fr. Ian Gabinete and special guest, Fr. Lambert Ramos, who blessed the occasion and reminded everyone about the meaning of Christmas. The program proper started with a raffle draw courtesy of OneLGC. From there, the presidents from each company gave their messages to the large crowd of LGC employees. After the messages, the much-awaited acapella singing contest began with 11 groups: AIR21, GO21, LCSI, DOS-1, NMM, e-Konek, U-Group, UBE Media/Panahon TV/Lina Farm/Shopinas, UBE Express/Expertlink, CSBA, and Cargohaus/LCTT/LGC Logistics. Congratulations go to UBE Media/Panahon TV/Lina Farm/Shopinas for winning the top prize! After the performances, LGC Chairman Alberto Lina and Mrs. Sylvia Lina gave their well-wishes, thanked everyone for coming, and gave their surprise gift, much to the delight of the crowd. Merry Christmas LGC! May we have a blessed year ahead of us. - Ijo Nopuente, UBE Media Intern from Olivarez College.

Hark the Herald LGC-Sing!The 2018 LGC Christmas Party

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1. The Lina family with their Offertory gifts. 2. Members of the LGC gather at the Parañaque City Sports Complex for the Christmas party group photo. 3 and 4. Singers from NMM and LCSI. 5. LGC Chairman Alberto D. Lina and his wife, Sylvia P. Lina, welcome the attendees to the LGC Christmas Party. 6. The LGC Presidents spread some Christmas cheer with a performance for the employees. Photos: Mitch Garing and Sab Antonio

7, 8, and 9. Singing groups from UBE Media/Panahon TV/Linafarm/Shopinas, AIR21, and DOS-1.10. DOS-1’s Ehgai Lorrenzo (left) leads the opening entertainment of the event. 11. A contestant on the Mr. Handsome contest. 12 and 13. Contestants from Ube Express/Expertlink, and Cargohaus/LCTT/LGC Logistics. 14, 15, 16, and 17. Acapella groups from the U-Group, CSBA, e-KONEK, and GO21. Photos: Mitch Garing and Sab Antonio

How did you first enter the LGC and join Cargohaus?

I was with Philippine Airlines as director for international cargo operations. I started on August 16, 1974 and stayed with PAL for 17 years. I met Mr. Lina when I was with PAL. Actually, my wife was ahead of me in the warehousing business because Cargohaus was known as U-Warehouse before. It started on October 11, 1988, that was when they were incorporated. My wife joined U-Warehouse and was secretary to Mr. Manuel Panlilio, the first president of U-Warehouse in 1989; this warehouse [Cargohaus] was still under construction.

So this was a natural transition to a different field?

Yes, in fact, when I joined Mr. Lina, sabi nila “What made you decide? You’re naïve” (laughs). Remember this was a starting company, under construction, no operations yet, and I was already in a nice position with the airline. So what was the incentive to move?

Challenge. I had been with the airline for 17 years already; in fact, why would I leave PAL when two-and-half more years I could already be enjoying my benefit-of-a-lifetime trip pass? But then politics and other challenges, and that time I was

holding multiple functions: I was director for cargo operations; I was doing legislative work; and I was in charge of domestic cargo. It came to a point na I asked myself “Why am I doing this when [my boss] should be the one attending this meeting?” The offer to come here started as early as March 1991, through Joe Clemente, who was a colleague of mine in PAL who, when he retired, transferred to U-Freight Philippines and became president. In March he contacted me saying that they needed someone to oversee the cargo operations. U-Freight was already part of the Lina Group of Companies and it was they who funded this project.

What made you decide to stay with Cargohaus and with the LGC for 25 years?

When we started Cargohaus, it was full of challenges. We started with six people and then we grew to 20. We started as simple operations of warehousing when we had Flying Tigers transfer their express shipment here for freight bulking and sorting. Finally, in July 1992, Federal Express t ransferred their warehousing here, they held this place as their office and we handled all the warehousing. At that time FedEx gave Airfreight2100 the carte blanche to do the sales.

The warehousing, cargo acceptance, bill-in/bill-out, was with Cargohaus because we had the capability and the equipment. Yun yung naging buhay namin dito sa Lina Group, always keeping up to the challenges that we faced. That’s what inspired me to stay. I wanted to see Cargohaus rise. Noon nahirapan kami to fund our payroll, we had to go to U-Freight for help, and we were able to pay back the bank in 1998. There was even a time na pumunta yung banker namin dito. Sinabi niya kay Mr. Lina “Why don’t you just turn [the warehouse] into a dormitory?” We had very few airlines coming in but when we partnered with FedEx that was the start of the “rehab.”

So why was Cargohaus, then U-Warehouse, established?

Ang storya ni Mr. Lina is that he had this property which he bought from Ramon Ang. At that time we had serious congestions dito sa airport kasi the only operators back then were PSI and Philippine Airlines.

Philippine Airlines handles all PAL flights and PSI handles all foreign airlines and at that time we had 24 foreign airlines flying in and out Manila, we even had some European carriers. So imagine the congestion inside of the warehouses back then. It’s the same ICT (International Cargo Terminal) structure that we’re using from back then and had 24 international carriers along with local flights, dun lang yun sa terminal. Mr. Lina had this vision to decongest the airports, so when I came into the company ang sabi lang niya sa akin “Just be prepared for operations.” Ginawa ko yung manual, at iba naman yung revenue generation side. When I came in on a Monday, nag-meet kami ni Mr. Panlilio and Mr. Lina over lunch. When I came in on Friday, [Mr. Panlilo] called me and said, “Rudy, could you pack my things there on my desk and I’ll just have somebody pick it up.” Nag-resign siya. I came in on a Monday and on a Friday he

Hindi niya tinitignan yung echelon of hierarchy, kung sino man gusto niya kauspin, kakausapin niya, diba? When he wants to talk to you, when he wants to tell you something on how to do your job or anything he wants as a result para sa companya mo, diretso siya sa iyo. That’s the thing with Mr. Lina—be prepared to work. Dapat multi-tasker ka.

Do you expect the same for your people?

Oo naman. I can very proudly say that yung aming mga tao dito, majority of them are not college graduates. Ang hinahanap namin diyan are second year college that are trainable. We even have high school graduates who climb in rank kasi we really train them on all aspects of domestic and international operations. What does it mean for Cargohaus to celebrate their 30th anniversary and what makes this an important milestone for the company?

Well, we were able to nurture the company for 30 years without any additional infusion from other corporations. More than anything else, we want Cargohaus to be considered a major player in the cargo terminal and warehousing industry. We built up warehouses in places like Tacloban and Tagbilaran for positioning; LGC can come in and occupy the cargo terminal. You are inside the airport, nauna na tayo. We’re not thinking only of Cargohaus but we look out for our other LGC sister companies as well.

What’s your succession plan for Cargohaus?

This I can proudly say; I can leave anytime because I know that the company will be in good hands. Be it in Clark, be it in Cebu, nandyan na sila. I can actually retire tomorrow because I have already accepted the fact that I no longer need to be here for the company to run— I just make my presence known to my people, see they are on top of things, and talk to them. Empower mo ang tao mo. Kasi if you have to check and dictate every single thing they do mauubos lang ang oras mo. You need them to be their best for the company. Sir, any last words?Live your life everyday, and thank God for all your blessings.

resigned. I don’t know any of the reasons why (laughs). When that happened, Mr. Lina asked me, because [the warehouse] was still under construction, “Do you see yourself being involved with the construction?” I said to him “Sir, I don’t know anything about construction” but as time passed, I found myself getting more involved with the construction. After this building was finished we started with the one in CEPZA, and after that we constructed another in Mactan, Cebu, and then the rest. Mr. Lina and I became “pseudo-engineers.” So, to your question as to why I stayed, yun nga—yung challenge to nurture a company into what we have now. On a personal side, siguro naman kasi malakas kami ni Mr. Lina kahit nagsisigawan kami minsan-minsan (laughs).

Can you share any interesting stories or experiences about the LGC or Cargohaus?

When we were still starting Cargohaus, financially we were already on our way. Mr. Lina and

I were talking at sabi ni Mr. Lina “Ayoka na, tama na!” But what came after that was madami, di ba: DOS-1, e-Konek, IWMI, WARM. We are 20 plus companies now, but before we were seven only. I don’t know when he is going to stop (laughs). Right now he’s thinking of putting up two more companies still related to logistics.

For you personally, do you have any memorable experiences?

Everyday is memorable sa akin dito. The one thing that does stick with me was when Mr. Lina said “Rudy, I am an eagle-eyed person. I can see the smallest detail.” He passes through managers, presidents, even people on the ground. That’s why even I talk to those in the lowest position and get to know every individual. Kasi sa managers mo they may keep something that they will not tell you. Pero kung nandun ka sa baba, kausapin mo ang tao mo, ask him “Bakit nangyari to?” Siguro that’s why Mr. Lina’s business grows, kasi he crosses lines.

Challenge Accepted: Bringing Cargo Experience to a Start-up Company

..To your question as to why I stayed— yung challenge to nurture a company into what we have now...I wanted to see Cargohaus rise.

UBE Media Interviews Cargohaus President, Rudy G. Fulo Ramon Domingo, Celine Dela Cruz, and Nico Mallari. Photo: Mitch Garing

THE TEAM | 5

Top: Students of LPU-B gather in a computer lab for a lecture from e-KONEK. Middle: The BS Customs Administration students of LPU-B. Bottom (Left to Right): e-KONEK Business Development Officer Richard Reyes, LPU-B Licensed Customs Broker Professor Derick de Guzman, LPU-B Licensed Customs Broker Professor Dr. Filomena Mendoza. Photos: Courtesy of e-KONEK

Convenience, mobil ity and connectivity are the reasons whypeople are enamored with smartphones these days. In fact, according to Statista, an international market research company, 30.4 million Filipinos owned a smartphone in 2017. But with the benefits of modernization comes a grave hazard—gadgets are easily

E-Waste and How to Avoid It

outdated, resulting in a serious environmental problem called e-waste. Most e-waste contains heavy metals such as lead, mercury, and cadmium. Ingestion or inhalation of these chemicals can cause diseases in the heart, liver, and kidneys, as well as brain damage, infertility, and birth defects. Improper disposal ofe-waste also causes soil seepage,

contaminating surface and groundwater. These, in turn, may be ingested by animals which are eventually consumed by humans. There are government-accredited companies which collect and properly dispose of e-waste. These facilities follow protocols to ensure that the waste does not pose health risks. However, the number of accredited facilities cannot keep up with the amount of e-waste we produce. Statista estimates that 49.8 million metric tons of e-waste will be produced globally in 2018. The environmental group EcoWaste Coalition offers some tips to lessen our electronic waste:1. Prolong the life of your

electronic gadgets. Don’t replace your gadgets or appliances just because there are new models in the market.

2. Have your broken electronics repaired. Aside from helping save the environment, this

saves you money as well.3. Give your gadgets new life

by donating old or unused electronic equipment to those that can still use these.

4. Dispose of e-waste properly. Do not burn, bury, or dispose your e-waste in bodies of water.

The EcoWaste Coalition is also pushing for extended producers responsibility (EPR). This policy

is being practiced in developed countries wherein the responsibility of proper e-waste disposal is given to the company that produced it. Technological advancements can either help or harm us. Let us choose to make use of, and dispose of, our gadgets and electronic equipment properly. - Kathy San Gabriel. Photo: Kent Eribal

e-KONEK Assists Customs Brokers with October Projects

e-KONEK, an LGC sister company, continues to be a force in government and trade e-services when doing business in the Philippines by enhancing business processes and imparting its expertise to the public and future brokers. On October 11, 2018 e-KONEK conducted an Incoterms Training Seminar at the Marina Bay Spa and Lifestyle Club, which focused on the meaning and usage of the latest international commercial terms being used by various ports and brokers as of 2010. Mr. Sam Bautista, President of the Academy of Developmental Logistics, Inc., facilitated the event. e-KONEK is committed to building a strong trade and logistics industry and hopes that a better understanding of these terms leads to clearer communications and better defined obligations.

According to Babes Gutierrez, Senior Manager of Business Development, “This seminar will make it easier for parties to communicate with their customs brokers, appraise the participants when risk over the goods is transferred to the other party, making the process easier for everyone.” e-KONEK also held a lecture for students of the Lyceum of the Philippines University-Batangas (LPU-B) last October 5, 2018. School officials from LPU first approached e-KONEK asking them to provide seminars to their BS Customs Administration (BSCA) students. Facilitated through a ‘sandbox environment,’ the students were given hands-on instructions on the use of e-KONEK’s Customs Value-Added Service Provider (VASP) System that connects declarations to the Bureau of

Customs’ electronic-to-mobile (E2M) System. “Our objective here is to enrich the students and prepare them for their future role as customs brokers,” says Ms. Babes Gutierrez. e-KONEK will also be holding more seminars at the Philippine Maritime Institute (PMI) later this December. e-KONEK would like to thank Dean Rey Fernan Refozar, Department Chair Dr. Filomena Mendoza, Philippine Society of Customs Administration Students (PSCAS) Adviser Mr. Derrick de Guzman of LPU-Batangas, the PSCAS LPU - Batangas Chapter, and LPU - Batangas’ first year BSCA students for making this event possible.

- Written by: Trixie Mercado.Expanded and edited by: Celine Dela Cruz and Ramon Domingo.

Old electronic equipment are broken down for recycling. Photo: Kent Eribal.

e-Konek together with members of the Bureau of Customs and various customs brokers at the Marina Bay Spa and Lifestyle Club.Photo: Courtesy of e-Konek

THE EDGE

4 | THE GREEN SCENE

AIR21 Blesses 46 New Trucks for Its Cold Chain Logistics ServiceAIR21’s new fleet of dual-compartment refrigerated six-wheeler trucks stand ready to roll out.

AIR21 proudly included a total of 46 new Isuzu NLR85 Euro-4 trucks to their fleet with a blessing on October 13, 2018 at their Merville warehouse in Parañaque City. The blessing started at 7:30am with Fr. Vic Gabot leading the program. He wished both the trucks and their respective couriers and riders safety and prosperity on their journeys. The trucks, the first of its kind in the country, are the backbone of the Cold Chain Logistics service of AIR21.

The cargo compartments sport an adjustable barrier that slides to accommodate space requirements while allowing for separate operating temperatures. The trucks are a hybrid of components from the best in the industry: Isuzu, Columbian Manufactur ing Corporat ion (CMANC), and Denso. With the addition of these new trucks, AIR21’s fleet continues its expansion to answer the ever-changing logistical needs of the Philippines.

Fr. Vic Gabot, assisted by Administrative Assistant to the President Ginnie Dela Chica and Transport Management Group Senior Manager Deney Hinojas, blesses the 46 new Isuzu trucks and their drivers. Photos: Benjie Legaspi

In recent years, e-commerce has been booming in the Philippines. More online marketplaces are popping up, selling anything under the sun. Some online shops offer a wide range of goods, while other sites choose to focus on a product category to attract a niche market. Shopinas, the online marketplace of AIR21 Global, features all-Filipino

products, mostly from micro, small and medium entrepreneurs (MSMEs), offering a virtual store for their merchants to reach a worldwide audience. With its mother company, AIR21, Shopinas has expertise in managing logistics between their sellers and buyers, ensuring that items are delivered securely whether within

the country or abroad. Check out a sampler of some of the items under Php500.00 Shopinas has on offer. Head on to shopinas.com for more choices and categories to choose from. Follow them on: facebook.com/shopinas or instagram.com/shopinas. All orders are delivered by AIR21.

Shopinas, Bringing Filipino MSME’s to the World

Arabica From Sagada

by STEEP Coffee Bags

- P450

Elena Clutch Bag

by Gifts and Graces

- P450

Mila Parisukat

Tote Bag by Igting

- P400

Rouge deluxe exotique

by Snoe Beauty - P499

Natural Moringa Body Butter

by Orich Healthy Tropics - P200

Pik-a-Pikel

Pickled Mango

by Philippine Native

E-Tailer Co.

- P350 Tic Tac Toe by

Tahanang Walang

Hagdanan - P450

Lychee Wine by Dielles Apiary

and Meadery, Inc. - P200

Glass Coaster with Cabinet

by Tahanang Walang Hagdanan

- P320

AIR21 Supports Pink Run2018: D’Feeting Breast Cancer

AIR21 was proud to be the official logistics partner of the Pink Run 2018, held on October 7, 2018 at Filinvest City, Alabang. Titled ‘D’Feeting Breast Cancer,’ the race is held to help fund and support breast cancer patients and survivors, as well as raise awareness

of the disease. AIR21 sponsored the jerseys for the race. Employees and friends of AIR21 and the Lina Group of Companies (LGC) joined the event to run for a good cause. “When it was announced that LGC employees could join the Pink Run, I signed up,” says UBE Media’s Emerolf Felix, Senior Brand and Creative Specialist. “I have a family history of cancer. Being at risk gave me a stronger reason to support the advocacy and breast cancer awareness. The chances are slim but men can develop breast cancer too.” Participating members of the LGC and the races they joined are:

3K - Magdalena Villanueva, Philip Bollor, Remy Mortel, Razel Mortel, Earvin Mortel, Mark Tristan Millar, Ronely Millar, Emerolf Felix, Vaughn Alviar, and Nica Bautista.

5K - Sylvia Lina, Donna May Lina, Andrea Arboleda, Shaine Marquez, Icel Clariz, Karen Aquino, Jona Mae Jamisola, Emil Basco, Rickman Mateo, Mary Joy Garcia, Gian Quiroga, Hazel Quiroga, Sharon Ewican, Danita Dalumpinas, and Mark Anthony Alfiler.

A runner poses with an AIR21 prize bag. These bags are given to winners of the 5K race. Photo: Emerolf Felix

THE DISPATCH | 5

2 | THE GREEN SCENE

Probinsyamart, a collaborative project of Lina Farm & Food Services Corp., AIR21, Shopinas, and UBE Media, opened its first pop-up store on September 13, 2018, at the Cargohaus building in Parañaque City. The goal of the project is to provide an online marketplace where individuals, shops, groceries, and restaurants can place their orders and have these delivered to them. The online store is powered by Shopinas and will allow customers easy access to affordable farm-fresh produce.

Launched by UBE Media, the pop-up store gave LGC employees early access to the platform’s products and provided feedback on the initial phase of the Probinsyamart online store. The next phase will be open soon to the public, with next-day delivery services available to the cities of Las Piñas, Makati, Muntinlupa, Parañaque, Pasay, and Taguig. The project is made possible through AIR21’s backhaul project – delivery trucks leave the warehouse for the different provinces of North and South Luzon and return with these provinces bounty of vegetables. The benefits are twofold: delivery trips are maximized and the return trips provide farmers another platform to sell their products.

Probinsyamart: An Online Produce Stand

Top Left and Middle: LGC employees take their pick of fresh produce from the pop-up store’s baskets. Above: ProbinsyaMart’s order baord posted near the Executive Lounge area. Left: UBE Media setting up the pop-up store.Photos: Mitch Garing

Sights from IWMI’s 30THAnniversary Celebration

Top Left: The IWMI dancers show off their moves. Middle: IWMI’s anniversary cake beautifully executed by IWMI’s Cypril Ann Bonagua. Above: IWMI’s Richard Alejandro and Michelle Marzan sing the doxology to open the evening’s event. Middle Left: LGC Chairman Alberto Lina, with his wife Sylvia Lina, and IWMI President Chito Pacheco present the Employee Recognition awards to veteran employees. Bottom Left: IWMI President Chito Pacheco shares a photo op with some of his guests. Bottom Middle: Jay Cruz, e-Konek’s Business Application and Technology Analyst, presents IWMI’s new e-WAMS service. Below (Left to Right): Shopinas President Sheila Lina, LGC Chairman Alberto Lina, UBE Media President Donna Lina, Mrs. Sylvia Lina, granddaughter Aurelia Joule Arimas, Bertha Lina-Arimas, and Paulo Arimas. Photos: Martin Ledesma, Mitch Garing, and Sab Antonio

THE TEAM | 3

How did you first enter the Lina Group of Companies (LGC) and how did you come to manage IWMI?

Actually, the first salvo of me entering LGC is when I had ‘I Deliver 101,’ a small courier/messenger service. Siguro nakita nila yung ginagawa ko, kung paano ako nagse-sell, kung paano ako nagma-market. So, naimbitihan ako sa IWMI to join its [IWMI] sales and marketing team.

Was ‘I Deliver 101’ an entrepreneurial endeavor?

Yes. It was a courier and messenger service, yung naka-motor and same-day delivery. We delivered documents, parcels, and even yung delivery ng mga specimen. Dati wala pang couriers yung hospitals so we delivered yung mga lab analysis nila. Nagde-deliver din kami ng mga usong juices noon, yung pang-detox. Siyempre, yung mga ganyan, hina-harness din ni Mr. Lina yung mga talents ng employees. So, siguro may nakita lang siya at yun yung naging stepping stone ko parang maging part ng LGC. The president then was Mr. Danny Abadilla and nag-set up siya ng team and then yun na, in-offer niya sa akin if I wanted to join IWMI sales and marketing. How long ago was this?

I started in logistics [I Delivery 101] nung 2010 and ended it in 2013. In 2014, I entered IWMI.

Was it difficult for you to transition from two completely different fields?

Oo naman, pero it was lessened kasi I was also guided by my father, Cezar Pacheco, the first president of IWMI. He was guiding me in a way na kung paano mo ise-sell ang sarili mo, paano ise-sell yung services ng IWMI.

So you started in marketing and sales in IWMI and worked your way to the top?

Yes, you could say that. I started in sales, and from sales I was assigned to operations. With sales, I learned the ropes of DR documentation because that was part of sales before. Sa operations yan na yung totality ng IWMI. Ngayon lang ako nagtagal in one position. Ang

movement ko around the company back then was like every eight months (laughs).

How would you describe your work in the environmental sector? What’s the biggest difference from the previous companies or jobs you’ve handled?

Well, ganito na lang, no. Tingnan niyo ng maigi yung personality ko. Ang personality ko during that time, yung bakit ako pumasok sa logistics, kasi gusto ko something new parati sa akin.

Nung una I started in a transport company, pagkatapos nun nag-IT ako pero yung IT ko nandyan pa yung static page. Pumunta sa dynamic page so nag-aral pa ako ng ‘http.’ Ang trending diyan is yung tintawag nilang SEO’s, so pati ang white-hat/black-hat na yan pinag-aralan ko. Nagkaroon din ako ng idea sa data mining, sa mga VA, sa non-voice and voice, kasi lahat yan napasok ko nung infancy nila. ‘I Deliver 101’ started as an accident, well not really an accident kasi noon nauso yung mga group-buying sites. The problem with group-buying sites is with their outbound sales, people were clamoring na paano ako makatitiwala sa buying sites. So ang ginawa ko at that time, I was working for Groupon, I was fixing their website and I offered na kami ang de-deliver, kami yung magsasalubong ng pera. Kasi nung bandang 2010, ang problema ay wala pang tiwala sa mga online purchases. So takot pa, diba?

Ginamit namin yung idea na ‘ano kaya gagawin ko?’ Dala ng tao ko yung produkto, at sayo ko kokolektahin. Even Lazada, Zalora, naging cliente ni ‘I Deliver,’ hanggang dun so mga iba-ibang websites. Now entering the environmental sector, you could say that there was always something new to learn, which I adored. Katulad ngayon, oo we can say na basura lang gingagawa namin pero we are transcending into an age wherein the a heightened consciousness on the protection of the environment, as well as utilizing

waste into different types of resources, is part of the ‘after-process.’ Yung ‘after-process’ is concerned with things like how we turn waste into energy—what if we can get energy that’s not just electricity kundi puwede din gawing fuel? In the next couple of years I could see myself in automotives na (laughs). Dun na pumupunta yung industry namin. In a way, nagco-coincide yung waste tsaka yung energy so nagtutulungan na yan. Maraming maganda, so that’s really yung gusto ko.

So it’s really your skills and entrepreneurial thinking that allowed you to transition from logistics to environment.

You have to think outside the box in order to recreate something na mas maganda. Yun yung pinka-gusto kong gawin for IWMI.

Give a memorable experience you have working with IWMI.

There are a lot of memorable experiences. Andyan yung experience natin kay Pope Francis when he visited the Philippines. Last year, with the eruption of Mayon, we were a part of the relief efforts. The Marawi siege—IWMI was there to support the lead of the government for sanitation requirements. In terms of the other services, say the destruction of drugs coming from PDEA, we are already part of a new breed of service providers helping the local government. A personal milestone for me would be when I entered IWMI. The fact that I felt very accepted by the Lina Group is overwhelming. Now being the president of IWMI, it has been a real honor to carry the name of the company.

What do you think is next for IWMI?

My team and I are focused on developing new plans and new types of services, as well as our alignment with the Lina Group of Companies—not only do we have strength in logistics, but also the added strength of being one of the best environmental service providers in the country. What can you say about working with the people in IWMI?

Tigas ulo nila (laughs). But seriously, I like what’s happening sa amin kasi ang ginagawa sa organization namin ay hindi na tinitingnan ang hierarchy. Parang sa BPO, it’s more of a team. Kung pumunta ka sa office namin, inaalis ko ang walls kasi yun yung integration sa IT. If you want your people to be productive and supportive, alisin mo yung walls. Give them your ears, give them your attention, di ba? So, moving freely lang ang mga tao doon. Yun yung pinagkakaiba ng organization namin, it puts each and every employee on equal footing.

Where do you think you’ll be five to ten years from now?

Five to ten years? Nandito pa rin sa IWMI. It’s up to Mr. Lina kung gusto niya na pumuta ka sa ibang field, pero if I had a choice I would be in the same industry—in IWMI.

You know what, I even studied supply-chain in La Salle kasi ganun ako ka-deep kung interesado ako sa isang bagay. In the same manner when I entered the company I was like “O, may matutunan ba ako dito?” But my father gave me a lot of ideas kasi nung time na naging presidente siya to the time ngayon, ang daming changes sa technology, ang daming changes sa industry, which piqued my curiosity and created my desire to know more.

What can you say about IWMI and how does it feel managing a company that’s been in the business for 30 years?

Seriously, honored. Yun yung pinakamagandang karamdaman ko. IWMI, for 30 years, has been recognized for its service. There’s this book I’ve been reading about rethinking and reinventing your image, and that’s what we’ve been trying to do this year. More so now that iba na ang panahon, iba yung challenges noon at iba yung challenges ngayon, at kung paano mo ibibigay ng mas-mahalagang pangalan yung company. It’s an established one, yes, pero kung masaya ka lang doon walang mangyayari sa ‘yo.

If you want your people to be productive and supportive, alisin mo yung walls. Give them your ears, give them your attention...it puts each and every employee on equal footing.

Bringing the Legacy Into the FutureUBE Media Interviews IWMI President, Chito Pacheco

Ramon Domingo, Celine Dela Cruz, and Nico Mallari. Photo credit: Martin Ledesma

My team and I are focused on developing new plans and new types of services, as well as our alignment with the Lina Group of Companies—not only do we have strength in logistics,but also the added strength of being one of the best environmental service providers in the country.

CELEBRATING

OF ENVIRONMENTALSTEWARDSHIP

Integrated Waste Management Inc., (IWMI) celebrated their 30th anniversary with a party on November 29, 2018 at Casa Ibarra in Pasay City. Friends, families, and business partners of IWMI and the Lina Group of Companies (LGC) attended the momentous occasion. The event kicked off at 6:00pm with a sung doxology from IWMI’s very own Michelle Marzan and Richard Alejandro, followed by welcome remarks from Mr. Chito Pacheco, President of IWMI, who thanked the guests for sharing their time to celebrate with the company, and recognized the tireless work of IWMI employees for the company’s continued success. The premiere of IWMI’s new marketing AVP was shown, which gives a brief rundown of all of the company’s services. Mr. Jay Cruz, Business Application and Technology Analyst of e-Konek, presented IWMI’s new Electronic Waste Management System, or e-WAMS—an online booking platform that provides easy, real-time service to IWMI’s customers. The guest of honor, Presidential Secretary for Political Affairs Hon. Francis Tolentino, gave a special congratulatory message to IWMI for its efforts in helping conserve the environment. He also spoke of how waste-to-energy is the new frontier in environmental services. Following the dinner was the recognition and awarding of key

employees. Mr. Pacheco, along with Mr. Alberto Lina, Chairman of the LGC, and his wife, Mrs. Sylvia Lina, presented the following awards: For 25 years of service: Mr. Leoncio B. Barrozo. For 20 years of service: Mr. Rodwin Dalumpines, Mr. Romel Sierra, and Mr. Ronaldo Uban. For 15 years of service: Mr. Dennis Lozada. For 10 years of service: Mr. Hernane Deanon Jr., Mr. Rico Gatbunton, Ms. Ilyn Ocampo, and Ms. Gloria Tomaquin. For outstanding volunteerism during the Marawi Siege: Mr. Floro Valdon and Mr. Dionisio Saut. The closing remarks were delivered by Mr. Lina who told the story of how he came across aportalet in an overseas golf tournament. Inspired by this simple innovation, Chairman Bert exerted all effort to bring the service to the Philippines. He commended IWMI for their advocacy of helping the environment. The event came to close with a final celebratory toast lead by Mr. Pacheco, Mr. and Mrs. Lina, and the attending LGC presidents. The hosts for the evening were DJ Chacha and UBE Media’s Emerolf Felix, while The Sentimental Groove provided live music. Happy 30th anniversary to IWMI! May you be blessed with continued success and may you have many more anniversaries to follow!

DOUBLE ISSUE

Celebrating 30 Years of Environmental Stewardship – 1

Sights from IWMI’s 30TH Anniversary Celebration – 2

Bringing the Legacy Into the Future: UBE Media Interviews Mr. Chito Pacheco – 3

Probinsyamart Launch – 2

E-Waste and How to Avoid It – 4

e-KONEK Assists Customs Brokers with October Projects – 4

Shopinas, Bringing Filipino MSMEs to the World – 5

AIR21 Blesses 46 New Trucks for Its Cold Chain Logistics Service – 5

AIR21 Supports Pink Run 2018: D’Feeting Breast Cancer – 5

THE EDGE

IWMI President Chito Pacheco welcomes the guests to their 30th anniversary celebration. Photo: Sab Antonio

Top: The IWMI dancers gather together for a group shot. Above (Left to Right): Cezar Pacheco, e-KONEK Chairman Guillermo L. Parayno, Jr., IWMI President Chito Pacheco, Sylvia Lina, Sec. Rene Villa, Hon. Francis Tolentino, LGC Chairman Alberto D. Lina. Photos: Martin Ledesma

4TH_QUARTER_2018 lina-group.com

THE

THE GREEN SCENE

THE DISPATCH