MINISTERUL EDUCATIEI, CULTURII $ICERCETARII AL REPUBLICII MOLDOVAMINISTRY OF EDACATION , CALTURE AND

RESEARCH OF THE REPUBLIC OF MOLDOVA

COORDONAT:COORDINATED BY:

tt_ 2020

Nr. de inregistrare a planului de invdfdmdnt

UNIVERSITATEA DE STAT DINMOLDOVA

MO LD O VA S TATE ANIVE RS I TY

st /.t&'( 2020

2020

APRAP

S

Registration no. Procesverbal nr. 5Minutes no.

Facultatea de $tiin{e EconomiceFaculty of Economic Sciences

PLAN DE INVATAUANTSTUDY PLAN

Nivelul caliticdrii conform ISCED - 6Level of Qualification, ISCED - 6

Domeniul general de studiu - 041 $tiin(e economiceGeneral Field of Study - 041 Economic sciences

Domeniul deformare profesionald - 0414 MarketingProfessional Training Field - 0414 Marketing

Specialitatea - 0414.1 Marketing Si logisticdSpecialty - 0414.1 Marketing and logistics

Numdral total de credite de studiu - 180Total Number of Credits - 180

Titlul oblinat - Licenliat tn $tiinle economiceTitle awarded - Bachelor of Economics

Baza admiterii - diploml de bacalaureat, diploma de studii profesionale sau un act echivalent destudii

Access Requirements - Baccalaureate Diploma, Diploma of Professional Studies or an equivalentacademic certiJicate

Limba de instruire -romhna, rusd, englezdLanguage of Instruction- Romanian, Russian, English

F o rma de o r g an izar e a tnv dl dmhnt ul ui -c u fr e cv e n I dMode of Study -full time

CHI$INAIJ, 20201 CHISIN,{U, 2 02 0

Responsabil de progra n / lWttytme C o ord in at or :

gefDepartam ent WHead of Department Maria Himuraru,dx, conf, univ.l PHD, Associate professor

Aprobat/Approved by:

Departamentul Economie, Marketing gi TurismEconomy, Marketing and Tourism Department

Aprobat:Approved by:PregedinteleEconomiceHead of the F1

EconomicGalin Ulian,dr , hab, prof

2ozo P (, pz, { ., lv'

Calendarul universitar/ Academic Calendar

Anul destudii

AcudemicYear

Activitlfi didactice_ Didactic Activities

Sesiuni de exameneExams

Stagii depractictrIntership

VacanfeVacalions

Sem.IFirst

Semester

Sem.IISecond

Semester

Sem.IFirst

Semester

Sem.IISecond

Semester

IarnIlltinter

PrimtrvartrSpring

VarISummer

Anul I

2020-2021

01.09-14.12.2020

(15sdptdmilni)

25.01-15.05.202r

(1ssdptdmdni)

15.12-23.12.2020

11.01-23.0r.202r

(3silpfimdni)

17.05-12.06.2021

(4sdptdmdni)

24.12.2020-09.01.2021

(2sdptdmAni)

03.05-10.052021

Pa6te

asdptdmdnd)

26.06-31.082021

(10sdptdmdni)

Anul II

202r-2022

01.09-14.12.2021

(1ssdptdmdni)

24.01-23.04,2022

(13sdptdmdni)

15.12-24.12.202r

10.01-22,01,2022

(4sdptdmilni)

03.05-2r.05.2022

(3sdptdmdni)

27.09-04.12.2020Practica deinifiere ln

specialitate(I ord/

sdptdmdnd)

23.05-19.06.2021

. Practica despecialitate I(1 sdntdmfrnil

24.12.202t-08.0r.2022

(2silpfimdni)

24.04-02.052022

Pagte

asdptdmdnd)

26.06-31.082022

(10sdpfimAni)

Anul III

2022-2023

01.09-r4.12.2022

(1ssdpfimilni)

09.01-27.02.2023

(7sdptdmdni)

15.12-31,r2.2022

(2sdptdmdni)

27.02-10.03.2023

(2sdpfimAni)

13.03-28.04.2023

Practica despecialitate II(6 sdptdmdni)

02.05-29.05.2023Practica decercetare

G sdntilmflni)

01.01-09.0r.2023

asdptdmdnd)

17.04-2s.04.2023

Pagte

asdpdmilnd)

coNTTNUTUL rLANULUT DE iNvAtAnrANr

Cod/Code

Denumirea unittr{ii decurs/modululuiCoarsd Module

Num5r de oreNumber of Hours

Numtrrul de ore petipuri de activitifVNumber of hours by

types of activitiesq)

€gt>:os€6cEF\r=

akFSH.{)€ C^EFEH

TotalTotal

ET!,, s

eu-5S

5S

"tBR

.!t=$ESas

\)l- la

U.Q

GS

o -q)(n v)

gscqlJSbsq2 'sEB9\)

ANUL I I st year

SEMESTRUL I ltt Semester

F.01.o.0.01 Matematica economicdEconomic mathematics

180 t) 105 30 45 ex 6

F.01.o.0.02 Teorie economicd IEconomic theorv I 180 75 105 30 45 ex 6

F.01.o.0.03 Moned69i creditCurrenc"y and credit t20 60 60 30 30 ex 4

F.01.O.0.04 Bazele contabilitdliiAccountins bases

r50 90 60 30 60 EX 5

F.01.o.0.0s Dreptul afacerilorBusiness low 150 60 90 30 30 ex

G.01.o.0.06 Tehnologii informalionale decomunicareI nform at i o n t echnol o gi es ofcommunication

t20 60 60 30 30 ex 4

G.01.o.0.07 Educa{ie fiziclPhysical Education l5 l5 0 l5 col.

TOTAL SEM.ITotal 1" Semester 915 435 480 180 225 30 30

SEMESTER II zd SeiesterF.02.O.0.08 Statistica Economicd

Economic statistic 150 60 90 30 30 ex )F.02.O.0.09 Teorie economicd ll

Economic theorv II 180 75 105 30 45 EX 6

F.02.O.0.10 ManagementManagement 150 t) 75 30 45 ex )

F.02.O.0.1I MarketingMarketins 150 90 60 30 60 EX 5

G.02.O.0.12 Limba strdin[ de afaceri*Foreisn business lansuape * t20 60 60 60 EX 4

u.02.A.0.13

u.02.A.0.14

u.02.A.0.15

u.02.A.0.16

FilozofiePhilosophyPolitologiePolitologtSociologieSociologtInstituliile juridico-statale dinRepublica MoldovaLegal-State Institutions of theRepublic of Moldova

150 60 90 30 30 ex )

G.02.O.0.17Educalie fizicdPhvsical Education l5 15 l5 col

Total Sem. IITotal 2d Semester 9r5 435 480 150 225 60 30

4

CONTENTENTS OF STUDY PLAN

Total Anul ITotal number for the I st vear ofstudv

1830 870 960 330 450 90 60

Anul II Second Year

Semestrul III 3'd Semester

F.03.O.0.18 FinanteFinance

150 75 75 30 45 ex f

F.03.A.0.19

F.03.A.0.20

Economia Europeand gi integrareaeconomicdEuropean economy and economicintegrationComerf electronicE-commerce

150 60 90 30 30 EX 5

s.03.o.0.21 LogisticaLosistics

150 90 60 30 60 ex 5

s.03.o.0.22 Comportamentul consumatorilorConsumer behsvior

t20 60 60 30 30 EX 4

s.03.o.0.23 Cercetdri de marketingMarketins researches

150 IJ t) 30 30 t5 ex 5

u.03.A.0.24

u.03.A.0.25

u.03.A.0.26

u.03.4.0.27

u.03.A.0.28

PsihologiePsychologtIstoria culturii gi civilizafieiHistory of culture and civilizationIntegrare europeandEuropean IntegrationCultura comuniciriiinterpersonale gi organizalionaleThe culture of interpersonal ando r ganiz at i onal communi c at i onEtica qi esteticaEthics and aestehics

120 60 60 30 30 ex 4

G.03.O.0.29Educalie fizic[Physical Education

l5 l5 t5 col

Practica de inifiere ln specialitateP r act ic e of initi ation in so eci altv

60 60 EX aa

Total Sem.IIITotal 3il Semester

915 435 480 180 240 t530

Semestrul I V 4tn Semester

s.04.o.0.30 Analiza activitAfl i economico-financiareAnalysis of economic andlinancial activitv

120 52 68 26 26 ex 4

s.04.o.0.31 Marketingul serviciilorMarketing of services

150 78 72 26 52 ex 5

s.04.A.0.32

s.04.A.0.33

Marketing industrialIndustrial MarketingAgromarketingAsromarketins

120 52 68 26 26 EX 4

s.04.o.0.34 AchizifiiAcauisitions

120 52 68 26 26 ex 4

s.04.o.0.35 Logistica stocurilorStock losistics

150 65 85 26 39 ex )s.04.A.0.36

s.04.A.0.37

Merchandising gi forfa devdnzareMerchandising and sales forceMarketing sustenabilSustainable marketins

t20 65 55 26 39 ex 4

G.04.O.0.38Educalie fizicdPhysical Education

l3 l3 l3 col

Practica de soecialitate I t20 120 ex 4

Soecialn oractice ITotal Sem. IV

Total 4th Semester913 377 536 156 221 0 30

Total Anul IITotal number for the 2ndvear of studv

r828 812 l0l6 336 461 15 60

Anul II 3d Year

Semestrul V 5th Semester

s.05.o.0.39 Marketing strategicStratesic Marketins

150 75 75 30 45 ex

s.05.o.0.40 Comulicare gi tehnicipromolionaleCommunication and promotionaltechniaues

150 75 t) 30 30 15 EX 5

s.05.A.0.41

s.05.A.0.42

Negocieri de afaceri in marketingBusiness negotiations inmarketingMerceologia qi expertizamdrfurilorG oo ds mer chandis ing andexpertise

150 75 75 30 45 ex )

s.05.o.0.43 Logistica comerfului exteriorLosistics of foreien commerce

120 60 60 30 30 EX 4

s.05.o.0.44 Logistica transportuluiTransoort losistics

t20 60 60 30 30 ex 4

s.0s.o.0.4s Sisteme informationale inMarketing gi logisticdInformation systems in Marketingand losistics

150 75 75 30 45 ex 5

s.05.o.046 Proiect de cercetareResearch nroiect

60 60 EX 2

Total Sem. VTotal 5th Semester

900 420 480 180 180 60 30

Semestrul VI 6'o Semester

s.06.o.0.47 Marketing inova{ionalInnoyative rnarketins

120 56 64 28 28 ex 4

s.06.o.0.48 Leadership gi managementulresurselor umaneLeadership and Human ResourceManagement

t20 70 50 28 42 ex 4

s.06.A.0.49

s.06.A.0.50

Strategii qi metode de pretStrategies and price methodsMarketing directDirect marketins

90 42 48 L4 28 ex

G.06.O.0.51 Etica profesionaldProfessionql ethics

60 28 32 t4 t4 EX 2

Practica de specialitate IISpecialtv practice II 180 180 ex 6

Practica de cercetareResearch practice 180 r80 ev 6

Examen de licen{5Bachelor exam

150 150 ex )

Total Sem. VITotal 6h Semester

900 196 704 84 tt2 0 30

Total Anul IIITotal number for the 3'd year of studv

1800 616 1184 264 292 60 60

TOTALTOTAL

5458 2298 3160 930 1203 r65 180

englez6/frarrcezA* N ote : englis h language/french

. Cod/Code

Denumirea unitS{ii de curs/modululuiCoune/ Module

Numtrr de oreNumber of Hours

Numlrul de ore petipuri de activittr{i/Number of hours by

tvnes of activitiesP

>:osal?r5 \icBtr\l

fr{v$[d r"rt! ?ES.i\Total

Totul

ET9!

v(Jss

Et=.sBR

E{=$ES,U)i

q)rrU.Q

cc ll.= .=ES8q

6lbb.sGllJSbEc).Q5s9[]

G.01.o.0.52Limba romdn6 de comunicareCommunicational Romanian language

120 60 60 0 60 ex. 4

G.02.O.0.53Limba romfuii de comunicareCommunicational Romani an language

t20 60 60 0 60 ex, 4

TOTAL 240 120 120 120 8

LIMBA ROMANA PENTRU ALOLINGVIROMANIAN LANGUAGE FOR SP EAKERS OF OTHER LANGUAGES

STAGIILE DE PRACTICAINTERNSHIPS

DISCIPLINE LA LIBERA ALEGEREELECTIVES

Nr.d/o

Tipul stagiului de practictrThe internships

An destudiiYear

Sem.Sem

DurataTimes Perioada

Perlod

NumIrECTSECTSCredits

Strptim6nilVeeks

OreHours

IPractica de iniliere in specialitateInternship of initiation in specialty

I m 2 60Pe parcursulsemestrului/Durins the semester

2

2 Practica de specialitate IInternshio in soecialtv I I IV 4 t20 mal, lunle

May, June4

Practica de specialitate IIInternshin in specialtv I il VI 6 r80

martie, aprilieMarch. Anril 6

4 Practica de cercetareResearch internship

m VI 4 180MaiMav

6

Total 16 540 18

Cod/Code

Denumirea unitltii de curs/modululuiCourse/ Module

Numtrr de oreNumber of Hours

Numtrrul de ore petipuri de activittr{i/Number of hours by

tvnes of activitiesq)

>sos;!?cEtrV

r{trl r\)cg LES\

'H

TotalTotal

E?9lt€EEEsss.a

"ttrsPR

E{=$E*"as

rl9.t

GtB

ESEq

6la

i.NtsrlFbs9rQg) \)

Anul I lno Year

G.01.LA.054Limba Italiand./Engl ezdlF r anc ezd/ GermandItalian, Enslish, French. German

120 .60 60 60 ex. 4

G.02.LA.05sLimba ItalianE/Engl ezdlF r ancezd/ Germandhalian, English, French, German 120 60 60 60 ex. 4

Anul II 2nd Year

s.03.LA.056Managementul schimb[rilorManaging of changes t20 60 60 30 30 ex. +

s.04.LA.057 Servicii publicePublic services 120 60 60 30 30 ex. 4

Anul III 3nd Year

s.05.LA.058Logistica serviciilorLogistics of semices t20 60 60 30 30 ex. 4

TOTAL 600 300 300 90 90 120 20

FORMA DE EVALUARE FINALA A PROGRAMULUI DE STUDIIFINAL EVALUATION

MINIM CT'RRICULARC URNC ULAR P RE REQUISITE

Nr.dlo

Forma de evaluare finaltr a studiilorForm ofJinal evalaation of the studies

Termene deorganizare

Period

Numtrr decredite/

Nuntber ofCredits

IExamen de licenfb la Marketing 9i logisticEQla4uate exam on Marketing and Losistics

IunieJune

)

2.Teza de licenfiGr a du at i on the s is defens e

IunieJune

J

Cod/Code

Denumirea unitltii de curs/modululuiCoursd Module

Numtrr de oreNumber of Hours

Numtrrul de ore petipuri de activittr{i/Number of hours by

tvpes of activitiesI

G.\>J()s

cBtr5

rY

H{E.\)c! (.trs\ZE

TotalTotal

ES

EEEStrsFS

ESFR

.=irt

ESas

i3QEcg ll.= .iESEq

g.BciiilSbEos5B9\)

F.01.0.0.02 Teorie economiclEconomic Theory

180 90 90 30 60 ex 6

F.01.o.0.03 Moned6 qi creditMonev and Credit

120 60 60 30 30 ex 4

F.01.o.0.04 Bazele contabilitdliiBasics in Accounting

150 90 60 30 60 ex 5

F.02.O.0.10 ManagementManagement

150 75 75 30 45 ex 5

F.03.O.0.18 FinanleFinance

150 t) 75 30 45 ex )

F.02.O.0.1I MarketingMarketing

150 90 60 30 60 ex )

Total 900 480 420 180 300 30

NOTA EXPLICATIVAl. .Descrierea programului de studii. Profilul specialitdlii Programului de studii - O4l4.l Marketing gi logisticd

corespunde domeniului fundamental al qtiinlei, culturii gi tehnicii - 04 $tiin{e sociale; domeniului general de studii- b+f $tiin1.economice; domeniul de formare profesionald - O4l4 Marketing. Programul este elaborat in coiespundere cu Nomenclatoruldomeniilor de formare profesionali 9i al specialitdtilor ln invdfdmdntuliuperior, aprobat prin Hot6r6rea Guvernului w.4g2 dn?L!tl 2017 9i Plan Cadru pentru studii superioare de licentd (ciclul I), de mastei (ciclui II), gi integrate, aprobat prin ordinulMECCM nr. 120 d:rl,10.02.2020.

Daruta studiilor - 3 ani inv6limdnt cu frecven\A,4 aniinvdfdmdnt cu frecvenfi redus6Credite de studiu - 180 credite ECTS, I Credit ECTS - 30 oreForma de organizare - invdpmdnt cu frecvenld, invdJrmdnt cu frecventi redus62. Competenfele generale dezvoltate ln program sunt:

l. Cunoaqterea conceptelor, teoriilor gi metodelor debazd ale serviciilor publice in raport cu problemele teoretice Cunoaqtereaconceptelor, teoriilor 9i metodelor debazdale qtiinlei economice ?n raport cu problemele teoretice gi practice tipice;

2. Utilizatea metodelor, instrumentelor gi tehnicilor de cercetare economica in contextul elaboiarii de proiecte, rapoafte,previziuni qi alte demersuri profesionale;

3. Interpretarea informaJiei economice qi reglementdrilor ?n domeniu, utilizdnd aparatul metodologic cantitativ qi calitativ incontextul lu[rii deciziilor economice;

4' Otganizarca eficienti a activitafli economice in conditii de autonomie qi in echip[;5. Proiectarea unui comportament rational gi eficient al producdtorului/ intreprinzdtorului/consumatorului adecvat situa{iilor

tipice economiei de piafi;6. Evaluarea economicd, financiard, managerialI, normativd a elementelor mecanismului pielei in raport cu utilizarea ra{ional6 a

resurselor -financiare, materiale, informalionale gi umane.

..in-corelalie cu CNC, dar gi prin disculii in caOrul gedinfei de lucru a Comisiei de calific6ri, format[ din reprezentafii pieteimuncii, absolventi, personal academic Ai studenli; au fost stabilite urmatoarele competen{e specifice:Cl. Cunoagterea conceptelor, teoriilor, metodelor 9i instrumentelor de marketing gilogisticd in entit6tile private qi publice;C2. Culegerea, analiza 9i interpretarea de date gi informalii referitoare la problemele pielei in raport cu schimb6rile mediului demarketing;c3' Elaborarea,realizwea 9i evaluarea proiectelor in marketing 9i logisticd;C4' Executia de operaJiuni gi tehnici de comunicare eficiente privind cre$terea vdnz6rilor;C5. Organizarea gi desfdgurarea activitdlilor de marketing 9i logisticd in entitAtile private 9i publice relevante cerinlelor pielei;C6. Respectarea normelor etice 9i deontologice in activitatea de marketing gi logiitic6.

3. Obiectivele programului de studiu inclusiv corespunderea acestora misiunii universittr{ii.. Scolul programului de licent[ consta in formarea competen{elor profesionale viitorilor specialiqti in vederea inse4iei pe

piala muncii in economia nafionalf,. De asemenea, de a oferi absolvenliloi cunogtinfe bazate pracii.u qi inlelegerea marketinguiuiqi proceselor de logistici, precum qi pentru a califica absolventul in analiza, euaiu*ea gi reflictarea aiupri problemelor legate deaceste domenii; de a gestiona sarcini complexe in ceea ce privegte relafiile cu clientii qi comunicarea de marketing.

Obiectivele programalul de studiu Marketing gi logisticd sunt:- evaluarea problemelor contemporane referitoare la oferirea posibilitIlii dezvolt6rii personale, intelectuale gi profesionale a

studenfilor, pentru activititi ce lin de marketing la general;- identificarea tendinlelor, caracteristicilor gi tehnicilor de marketing in

analizd a pielei de desfacere;particular, utilizarea metodelor gi tehnicilor de

- oferirea cunogtintelor tehnice gi mijloacelor necesare dezvoltarii gi elaboririi proiectelor de marketing in scopulmaximizdrii performantei activitdlii organizatiilor;

- analiza, evaluarea gi oferirea de solufii pentru probleme complexd ln domeniu, etc.Aceste obiective corespund misiunii Universitdtii de Stat din Moldova qi sunt corelate cu urm6toarele documente

strategice:'fl,anul Strategic al Universitdlii de Stat din Moldova pentru perioada 2016-2020,prin obiectivele strategice: Dezvoltarea gi

consolidarea calitalii ofertei educationale; Intensificarea gi cregterea calitiJii activitalilor de colaSorare universitardinternationald; cregterea gradului de internalionalizare a activit6tilor academice;

_ ' Stategia de cercetare gi inovare la Universitatea de Stat din Moldova pentru perioada 2015 - 2020, prn obiectivele:Afilierea Universitdtii la un sistem inte$at de informare privind strategiile de cercetare gtiinlific6 gi compeiiiiite nafionale giinternafionale lansate pentru oblinerea proiectelor; Pregatirea cadrelor giiinlince gi gtiinlifico-Oidactile de calificare inalta prinintermediul studiilor de doctorat gi postdoctorat;

_. -.- Plan shategic institulional de internafionalizare pentru anii 2018-2020, prn obiectivele: Intensificarea qi cregterea

calitd{ii activitdtilor de colaborare universitard internationald; Cregterea gradului de internalionalizare.

t. Racordarea programului de studiu gi a con{inuturilor din planul de lnvtrftrm0nt la tendin{ele internafionale dindomeniu. La elaborarea programului de studiu s-au luat in considerarea bunele ptaciici europene cu ieferire la conlinuturileofertei educafionale gi s-au valorificat in cadrul programului prin includerea unor unitaf de continut in vederea asigur6riicompatibilitefli programelol li l mobilitdtilor academice reciproce. De asemenea, confinuturile planuiui de studii sunt racordatela tendinlele internalionale din domeniu: pozifionarea marketingului ca factor determinant in economia digital6.

In prezent, Marketingul reprezinti imperativul categoric al transformirii pe baza unei noi paradigire: marketing holistic.Noua paradigmi combind ceea ce are mai bun marketingul tradilional cu noile posibilitali pe i-e lJare tehnologii aigitata.

Marketingul holistic presupune: marketing relalional, marketing intern, marketing integrat qi marketingul receptivit{ii sociale.Prin urmare, la elaborarea confinuturilor educafionale la prograinul Marketing qiiogislcE iu fost incluse noi discipline, dar giconfinutul celorlalte au fost racordate la aceste tendin{e.5-6' Evaluarea a$teptrrilor sectorului economic ai social gi consultarea partenerilor ln procesul de elaborare aprogramului de studii' Procesul de consultare la ciclul i are loc in cadrul perretlionarii programului de studii, in cadrulorganizirii practicii de produclie qi de licen{6 (forma acordurilor corespunzatoare), in timpul sus}inerii examenului de licentl(forma participativi) 9i elaborarea unor programe de_studii cu destinalie speciala la comanda angajatorilor. o metod6 eficientr decolaborare cu angajatorii este evaluarea competentelor practice ale studenlilor inbazasolulionarii situaliilor de cazpropuse decdte angajatori.

In vederea realizani unor studii calitative gi relevante in mediul real au fost realizate o serie de activit[ti prin rezultatulcSrora sunt reflectate necesitatile 9i tendin{ele de pe piafa muncii ln domeniul "Marketing gi logistic6,,. La nivel de" Departamentactiveazd comisia de calificdri pentru domeniul ie formare profesionala - .o.puri'ai"'nrp*"rri*ii iiir"r.i muncii,Absolvenli angajafi in domeniu, Profesori antrenati in predarea disciplinelor or ,f.riuriiute, Reprezentant. al AdministralieiFacultalii gi Pregedintele.comisiei calitatii al racultalii. in cadrul gedinlelor de lucru al comisiei de calificari sunt discutatecontinuturile planului de invdtdm6nt, tipurile de sarcini pentru lucruf individual, metodele de petrecere a lecfiilor practice c6t gicorelarea unitililor de conlinut pentru disciplinele predate. Au fost ana\ry1te figele de posi a urmatorilor potenfiali angajatori:cricova s'A' sRL volta, Hotel Berd's, SRL Telemir, SRL Dulcinella, sRL wine International project, SRL Ergo-Enterprises,?n vederea determinlrii calificdrii necesare a unui specialist din domeniul marketingului qi identificarii necesaruluide cunoqtinte,abilitrli gi competente ce vor fi asigurate prin realiiarea planului de studiu.

7' Relevanfa programului de studii pentru piala forlei de munctr. Piefele se schimbi repede, dar gi tehnologiile pecare se sprijind acestea, sunt in continud dezvoltare. Ciegterea gi diversificarea ofertei, mai ales in domeniul serviciilor demarketing, schimblrile in structura demograficd, -qregum

gi aparilia unui nou tip de consumator, mai exigent, mai informat,obligd entitiitile dconomice sd g6seascd noi mooaiitali oe a atrage .ri*tii li "-ft&;. i;;"ntexrul intensificarii concurenfeiglobale, entitdtile economice au nevoie de: strategii^de markeiing, comunicare cu publicul, furnizare qi schimb de valori,mentinerea qi dezvoltarea relafiilor cu clienfii, taiitfac.tea n.uoiio, consumatorilor, cercetarea pielei, crearea relelelor dedistribu{ie, organizatea logisticii mdrfurilor gi a transportului. Gradul de noutate gi relevanla prezentului program rezidd in faptulcd activitatea de marketing aiuta entita$le economice in crearea de valoare pi'i" u*a ini.teg"re a nevoilor clien{ilor s6i gioferindu-le produse gi servicii inovatoare.8' Posibilittrfile de angajare a absolven{ilor. Absolventii programului Marketing gi logistic6 sunt pregdtiti: s6demonstreze abilititi cognitive ln domeniul marketingului 9i togistiiii, i6 demonstreze abilitdfi de iniliere a afacerilor indomeniile activitdtii de marketing; sd asigure desfalurarea actlvit{ilor in conformitate cu cadrul normativ nafional qiintemalional; s6 adopte decizii optime in aclivitatea de marketing gi logisticd; sd comunice eficient rezultatele activit6tii; s6elaboreze gi sd coordoneze realizateaproiectelor din domeniul ruit itingitui, aprovizionf,rilor, vdnzirilor; s6 propun6 solulii ladiverse probleme din domeniul marketingului, aproviziondrilor, v6nz6rilor etc.

In conformitate cu clasificatorul ocupaliilor din Republica Moidova, absolvenlii acestui program pot activa in calitate de:!??109 Manager (in serviciile de marketing 9i vinzare)122112 gef birou marketingl22ll4 gef seclie (marketing 9i vinzare)l22ll5 gef serviciu marketing

!22?0! Manager (tr serviciile de informafii 9i reclamtr)122203 gef birou reclamd publicitard122204 gef seclie informatie gi reclamI122205 gefserviciu de publicitate132461gef magazie de mdrfuri

11?473 gef seclie (aprovizionare tehnico-materiald)

!3^217_4 gef serviciu (aprovizionare tehnico-materialI)

!32!71$ef serviciu (in transporturi, telecomunicafii, aprovizionarea tehnico-material6 gi desfacere)243 l0 1 Art director publicitate243102 Manager de produs243103 Marketer243104 Merchandiser243 105 Specialist marketing24320 | Asistent comercial243202 Analist servicii client243203 Brand manager263113 Expert economist in comert gi marketing

9'-Acgesul la studii a titularilor de diplomeob{inute duptr finalizarea respectivului program de studii.Absolvenfii programului de studii, care au obfinut titlul - Licenliatin $tiinle ""ono*iq au urm6toarele oportunit{i decontinuare a studiilor:o Programe de master - nivelul 7 ISCED in domeniul Studii in marketing;o Programe de master - nivelul 7 ISCED ln alte domenii cu acumularea minimului curricular:o Programe de formare continud pe tot parcursul vietii.

l0

EXPLANATORY NOTE

1. Description of the study program: Specialty's profile of the study program 0414.1Marketing and Logistics complywith the fundamental domain of science, culture and technology 04 Social Sciences; the general domain of study 041 EconomicSciences; professional formative domain 0414 Marketing The prograrn is developed in accordance with the Classification ofprofessional formative domains and specialization in higher education, approved by the Government Decision No. 482 from 28

June 2017 and the Framework Plan for bachelor studies (cycle I), master studies (cycle II) and integrated studies approved by the

Order of MECCM nb. 120 from 10.02.2020Studies duration - 3 years of full-time education, 4 years of reduced frequency education.

Study credits - 180 credits ECTS, I credit ECTS - 30 hoursOrganization form- Full-time education, reduced frequency education

2. The general competences developed in the program are:l. Knowledge of the basic concepts, theories and methods of public services in relation to typical theoretical and practical

problems;2, The use of economic research methods, tools and techniques in the context of projects, reports, forecasts and other

professional approaches development;3. Interpretation of economic information and regulations in the domain using the quantitative and qualitative

methodological mechanism in the context of economic decision-making;4. The effrcient organization of the economical activities under the autonomy and team conditions;5. Designing a rational and efficient behaviour of the manufacturer/entepreneur/customer appropriate to the typical

situations of market economy;6. Economic, financial, managerial, regulatory assessment of the market mechanism elements according to the rational use

of financial, material, information and human resources.In the correlation with the National Qualifications Framework, but also during the discussions in the working session of

the Qualifications Commission, composed by the labour market representatives, graduates, academic staff and students, were

established the following specific competencies:Cl Knowledge of economic and social nature concepts, theories, methods and tools of private and public entities;

C2 Collection, analysis and interpretation of market data and information;C3 Elaboration, development and evaluation of marketing and logistics projects;C4 Performing efficient communication operations and techniques on sales growth;C5 Organizing and conducting marketing and logistics activities in private and public entities relevant to market requirements;

C6 Compliance with ethical and professionals norms in marketing and logistics.3. The objectives of the study program, including their consistency with the university's mission.

The aim of the bachelor program refers to the future specialist's professional skills formation for labor market integration inthe national economy. Furthermore to provide graduates with knowledge-based practice and understanding of marketing and

logistics processes, and to qualiff the graduate in analyzing, evaluating and reflecting on issues related to these areas; to handle

complex tasks in terms of customer relations and marketing communication.The objectives of the Marketing and Logistic program are:

. the evaluation of contemporary problems regarding the possibility of students personal, intellectual and professional

development, for general marketing activities;o the trends, characteristics and marketing techniques identification in particular, the methods and techniques usage

concerning market analysis,. . the provision oftechnical knowledge and necessary resources for the marketing projects development and elaboration inorder to maximize the performance of the company's activity,

o the analyzes, evaluation and solutions provision for complex problems in the field, etc.

These objectives corresponds to the mission of the Moldova State University and relate to the following strategic

documents::- The Strategic Plan of the Moldova State University for the 2016-2020, through the strategic objectives: Developing and

sffengthening the quality of the educational offer; Intensiffing and increasing the quality of international university collaborativeaptivities; Increasing the degree level of academic activities internationalization;

- Research and Innovation Strategy of the Moldova State University for the 2015-2020 period, through the objectives:

University affrliation to an integrated information system regarding the scientific research strategies and the national and

international competitions launched for the projects achievement;- lnstitutional Strategic Plan for Internationalization for the years 2018-2020, through the objectives: Intensi$ing and

increasing the quality of international university collaboration activities; Increasing the level of internationalization.4. Connection of the study program and educational content to international trends in the activity domain. During

the study program preparation there were taken into consideration the best European practices with reference to the contents ofthe educational offer, and were utilised in the program by including some content units to ensure compatibility of proglams and

reciprocal academic mobility. The contents of the study plan are also linked to the international tends in the field of: marketingpositioning as a key driver in the digital economy.

Today, marketing is the absolute imperative of transformation on the basis of a new paradigm: holistic marketing. Thenew paradigm combines the best of traditional marketing with the new possibilities that digital technology has. Holistic

11

marketing involves: relational marketing, internal marketing, integrated marketing and social responsiveness marketing.Therefore, in the elaboration of the educational contents in the Marketlng and Logistici program new diiciplines were included,but also the content of the others were linked to these tendencies.

5-6. Evaluation of the economic and social sector's expectations, and partner's consultation during the studyprogram preparation.

The consultation process at Cycle I take place within the fiamework of the study program improvement within theorganization of the production-and licensing practice (the form of the corresponding agreementsl,

-A*ing the bachelor's

examination (the participatory form) and the elaboration of study programs at imploylrs irdering. en effelive method ofemployer's collaboration is to evaluate the practical skills ofgraduates on the study case solving pr6posed to the graduates byemployers. An effective method of collaboration with employers is to evaluate students' practical skills based on the casescenarios that are proposed by employers.

In order to achieve qualitative and relevant studies in the real environment, a series of activities werd carried out, thatreflect the needs and trends in the Marketing and Logistic labour market. At the bepartment level works the Commission ofQualifications for the professional educational domain - that consists of labour market iepresentatives, graduates of the program,professors trained in specialized subjects, representative of the Faculty Adminisnation and the president of the Faculty eualityCommittee. The contents of the curriculum, types of tasks for individual workn teaching methods, and practical lessons arediscussed at the workshops of the Qualifications Commission. The job descriptionr oi the following iotential employers:Cricova J.S.C., LLC Volta, Hotel Berd's, LLC Telemar, LLC Dulcinella, LLC Wine International ProjectlLiC nrgo-Unterpriseswere analyzed, in order to determine the necessary qualification of a specialist in the field of marketing and to iaeirtify the needfor knowledge, skills and competences to be ensured through the implernentation of the study plan.

7. The relevance of the study program for the labour market is distinguished from the objectives that areMarkets are changing rapidly, but the technologies that support them are constantly developing. Increasing and

diversiffing ihe offer, especially in the field of markettg services, ihang., in the demographic structure, as well as theemergence of a new, more demanding, more informed type of consumer, foices economic eritities to find new ways to atffactcustomers and loyal them. In the context of increased global competition, economic entities need: marketing strategies, publiccommunication, supply and exchange of values, maintenance and develop customer relationships, meetin! consr.iner needs,market research, creation of distribution networks,.logistics organization oigoods and transport. thr nou.tfi and relevance ofthis program lies in the fact that.the marketing activity helps organizations tlo create value by understanding the needs of theircustomers in order to offer them innovative products and services.

- --- - 8. Job opportunities for graduates. Graduates of the Marketing and Logistics are prepared: to demonstrate cognitive

skills in the field of marketing and logistics, to demonstrate business start-up skillJin the fields of marketing activities; to ensurethe activities process in accordance with the national and international normative framework; to make optimal decisions in themarketing and logistics activity; to effectively communicate the results of the activity; to develoie and coordinate theimplementation of projects in the field of marketing, supplies, sales; to propose solutions to various problems in the field ofmarketing, supplies, sales, etc.

According to the Occupational Classifier from Republic of Moldova, the graduates of this program can activate as:122109 Manager (in marketing and sales services),l22ll2 Chief of Marketing Bureaul22ll4 Chief of Department (Sales and Marketing),l22ll5 Chief Marketing Officer122201 Manager (informational services and publicity)122203 Chief of Commercial Advertisins Bureau122204 Chief of Information and Advertlsing Division122205 Chief of Adverrising Service132461 Chief of goods warehouse132473 Chief of Division (technical-material supply)132474 Chief of Service (technical-material supply)132475 Chief of Service (in transport, telecommunications, technical-material supply and sales)243 10 1 Advertising Art director243102 Product Manager243103 Maxketer243104 Merchandiser243 105 Marketing Expert24320 | Commercial Assistant243202 Customer Service Analyst243203 Brand Manager263113 Economist expert in trade and marketing9. Access to studies-by holders of diplomas obtained after completion of the study program.The graduates of the study program who obtained the title-

-Graduated in Economic Science have the

opportunities to continue their studies:. Master Programs - level 7 ISCED in Marketing Studieso Master Programs - level 7 ISCED in other areas with additional credit accumulation.o Lifelong continuous training programs.

t2

following

Coduldisciplinei

Matematica economicdEconomic mathematicsTeorie economicd IEconomic theorv IMonedd qi credit

Bazele contabilitEliiAccountinp basesDreptul afacerilorBusiness lowTehnologii informalionale de

Statistica EconomicdEconomic statisticTeorie economicd IIEconomic theorv II

Limba strdind de afaceri*business lansuase *

Institutiile juridico-statale din Republica MoldovaLegol-State Institutions of the Republic ofMoldovaEducalie fizicl

Economia Europeand gi integrarea economicd

Comerf electonicE-commerce

Comportamentul consumatorilorConsumer behaviorCercetdri de marketing

Istoria culturii 9i civilizalieiistory of culture and civilization

ModuluVdisciplinaModule/Cours

Coduldisciplinei

Nr. crediteECTS/

Number ofECTScredits

Competenfe/Competences

c1 c2 c3 c4 c5 c6

European Integration

Cultura comunicdrii interpersonale qiorganizalionaleThe cultur e of int erp er s o nal and or g an iz at i o nalcommunication

u.03.A.0.27

4

Etica gi esteticaEthics and aestehics

u.03.A.0.284

Educafle fizicdPhysical Education G.03.O.0.29

Practica de iniliere in specialitatePractice of initiation in specialtv 2 ,/ /Analiza activitdtii economico- financiareAnalysis of economic and financial activitv

s.04.o.0.304

Marketingul serviciilorMarketing of services

s.04.o.0.315 ,/ ,/

Marketing industrialIndustrial Marketins

s.04.A.0.324

AgromarketingAgromarketing

s.04.A.0.334 ,/

AchizitiiAcquisitions

s.04.o.0.344 ,/

Logistica stocurilorStock logistics

s.04.o.0.355 ,{

Merchandising gi forta de v6nzareMerchandising and sales force

s.04.A.0.364

Marketing sustenabilSustainabl e m arketinp,

s.04.A.0.374 ,/ ,/

Educatie fizicdPhysical Education G.04.O.0.38

Practlca cle specialitate ISpecialty practice I 4 ,/ ,/Marketing strategicStrategic Marketing

s.05.o.0.395 ,/ {

Comunicare gi tehnici promotionaleCommunication qnd promotional techniques

s.05.o.0.40 ,/Negocieri de afaceri ln marketingBusiness negotiations in narketing

s.0s.A.0.41 ) ,/Merceologia gi expertiza mdrfi.rilorGoods merchandisins and expertise

s.05.A.0.425 ,/

Logistica comedului exteriorLogistics of foreisn commerce

s.05.o.0.434

Logistica transportuluiTransport logistics

s.05.o.0.444 / ,/

Sisteme informationale in Marketing qi logisticdInformation systems in Marketinp and losistics

s.05.o.0.455 / ,/

Proiect de cercetareResearch project

s.05.o.0.462 ,/ ,/ ,/

Marketing inovalionalInnovative marketins

s.06.o.0.474

Leadership gi managementul resurselor umaneLeadership qnd Human Resource Manasement

s.06.o.0.484 ,/ ,/

Stategii gi metode de pretStrategies and price methods

s.06.A.0.49J ,/ ,/

Marketing direct s.06.A.0.50 a ,/t4

ModuluVdisciplinaModule/Cours

Coduldisciplinei

Nr. crediteECTS/

Number ofECTScredits

Competen{e/Competences

cl c2 c3 c4 c5 C6

Direct marketinpEtica profesionaldProfessional ethics

G.06.O.0.512

Practica de specialitate IISpecialty practice II 6 ,/ ./ ,/ '{Practica de cercetareResearch practice 6 ,/ '/ / ./Examen de licenpBqchelor exam ) { ,/ ,1 / { {Limba romdnd de comunicareCommunicational Romani an lansuase

G.01.o.0.52G.02.O.0.53

44 r/

iNota: limba e nglez6/ fr ancezf* N ot e : e nglis h I anguage/fre nc h

l5