HOME DECOR

HOME DÉCOR

ABOUT THE INDUSTRYHome décor may be describe as a concept of turning an interior

space in creative way and give it an "effective setting for

the range of human activities".

Home décor comes under the umbrella of Home Category.

Textiles, Fashion, Home & Lifestyle products that come under

this category are growing phenomenally.

Though manufacturing of home decoration products in India is

age old, the domestic market for these products has started

opening up only in the last 10 years. From exquisite hand

crafted decorative pieces in metal, glass, wood; etc. today

the Indian consumer also seeks more modern products like

vases, artificial flowers, fragrances, porcelain, and candles.

Blinds, wallpapers, wooden floorings, bath accessories,

decorative hardware and so on. However; not only India is

changing its home and accepting new trends; at the

international front new types of affordable innovation are

getting introduced through online portals which is not only

attracting and engaging consumers to think creatively towards

home décor but is also increasing the demand for products and

services associated with it.

RETAIL SCENARIO

Home Industry of India will grow @ 15-20% per annum for

the next decade

World Trade in non-textile home growing at 5% CAGR.

• India’s consumption will likely to reach USD 1,260

billion by 2020 from USD 565 billion in 2010. By 2015 it

will be USD 837 billion

• Home decor market to be approximately $65.2 billion each

year

Indian home market changing scenario

Increase in purchasing power and growing consumerism

Growing demand for high quality, stylish and valued-added

home fashion

Working young couples of urban India imparting their own

personality and a trendy look to their homes by picking

up the right mix of home textile, home décor and

Houseware products

Indian Home Décor and Houseware markets are growing at a

steady 25-30% per annum.

With increased IT usage, world-class telecom services,

increased travel, and information explosion through print,

television and online media, Indian consumers today are

exposed to global lifestyle ideas and trends, making India one of the most

promising new markets for retail expansion.

PRODUCTS UNDER HOME DECORATION

Crystal, Porcelain, Ceramic, Metal, Silver, Gold, Glass,

Vases, Candle Stands, Dry Flowers, Fragrances, Lamps &

Lighting, Mirrors, Artifacts, Handicrafts, Bar & Beverage-

related Products, Designer Plastics, Table Decorations,

Paintings, Wall Clocks, and other accessories

Home category occupies 5% in Indian Retail Sector -

Report on the Retail Industry by Anand Sharma, Commerce & Industry Minister-

EXPORT SCENARIO

Home décor handicrafts export insights

US$ 3.3 billion target achieved for fiscal year 2012-13

Handicraft exports to grow further by 20 percent in

fiscal 2013-14

60 percent of India’s handicraft exports are destined

towards the EU and the US

Moradabad, Jodhpur, Jaipur and Saharanpur are key centers

for making handicrafts in India

Major list of home décor products that export from India

Terracotta Bowl diya, Iron Art wares, Wooden Art wares,

Recycles Leather Rugs, Wood Book ends, Wood boxes, Iron

Hangings, Brass Art wares

MAJOR PLAYERS

Umbra (Canada), Spirella (Switzerland), F & F (Germany, UK,

Spain, France, India), Bianca (Mumbai), Jaipur Rugs (Jaipur),

Rajkamal (Moradabad), Art World (Moradabad), Gemco

(Moradabad)

INNOVATIONS AND TECHNOLOGY

Online Do-it-yourself (DIY) projects increasing

popularity. E.g. Pinterest

People are adopting sustainability and venturing into

Green Décor

Asian Paints Colour store for customers who wander to

collect ideas and suggestions for painting and home decor

by interacting with displays via a store-issued “colour

card.

Thus, In India, buying home interiors are increasingly

becoming a passion with the affluent segment of consumers,

where numbers are growing rapidly. Home Decoration has become

new form of expressing personal style and taste and these days

combine a variety of heritage, modern and functional

decorative products from the world over.

BIBLIOGRAPHY

http://www.forbes.com/sites/moneywisewomen/2012/10/24/growth-

of-the-home-decor-market-shows-no-signs-of-slowing-down/

http://www.fibre2fashion.com/news/textile-news/india/

newsdetails.aspx?news_id=144799

http://en.wikipedia.org/wiki/Home_decoration

http://www.pinterest.com/search/pins/?q=DIY%20home%20decor

http://www.infodriveindia.com/india-export-data/indian-

handicraft-export-data.aspx

http://www.bizjournals.com/columbus/blog/2013/04/tech-

advances-giving-shoppers-all.html?page=all