SPECIAL PRODUCT ASSIGNMENT
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Transcript of SPECIAL PRODUCT ASSIGNMENT
HOME DÉCOR
ABOUT THE INDUSTRYHome décor may be describe as a concept of turning an interior
space in creative way and give it an "effective setting for
the range of human activities".
Home décor comes under the umbrella of Home Category.
Textiles, Fashion, Home & Lifestyle products that come under
this category are growing phenomenally.
Though manufacturing of home decoration products in India is
age old, the domestic market for these products has started
opening up only in the last 10 years. From exquisite hand
crafted decorative pieces in metal, glass, wood; etc. today
the Indian consumer also seeks more modern products like
vases, artificial flowers, fragrances, porcelain, and candles.
Blinds, wallpapers, wooden floorings, bath accessories,
decorative hardware and so on. However; not only India is
changing its home and accepting new trends; at the
international front new types of affordable innovation are
getting introduced through online portals which is not only
attracting and engaging consumers to think creatively towards
home décor but is also increasing the demand for products and
services associated with it.
RETAIL SCENARIO
Home Industry of India will grow @ 15-20% per annum for
the next decade
World Trade in non-textile home growing at 5% CAGR.
• India’s consumption will likely to reach USD 1,260
billion by 2020 from USD 565 billion in 2010. By 2015 it
will be USD 837 billion
• Home decor market to be approximately $65.2 billion each
year
Indian home market changing scenario
Increase in purchasing power and growing consumerism
Growing demand for high quality, stylish and valued-added
home fashion
Working young couples of urban India imparting their own
personality and a trendy look to their homes by picking
up the right mix of home textile, home décor and
Houseware products
Indian Home Décor and Houseware markets are growing at a
steady 25-30% per annum.
With increased IT usage, world-class telecom services,
increased travel, and information explosion through print,
television and online media, Indian consumers today are
exposed to global lifestyle ideas and trends, making India one of the most
promising new markets for retail expansion.
PRODUCTS UNDER HOME DECORATION
Crystal, Porcelain, Ceramic, Metal, Silver, Gold, Glass,
Vases, Candle Stands, Dry Flowers, Fragrances, Lamps &
Lighting, Mirrors, Artifacts, Handicrafts, Bar & Beverage-
related Products, Designer Plastics, Table Decorations,
Paintings, Wall Clocks, and other accessories
Home category occupies 5% in Indian Retail Sector -
Report on the Retail Industry by Anand Sharma, Commerce & Industry Minister-
EXPORT SCENARIO
Home décor handicrafts export insights
US$ 3.3 billion target achieved for fiscal year 2012-13
Handicraft exports to grow further by 20 percent in
fiscal 2013-14
60 percent of India’s handicraft exports are destined
towards the EU and the US
Moradabad, Jodhpur, Jaipur and Saharanpur are key centers
for making handicrafts in India
Major list of home décor products that export from India
Terracotta Bowl diya, Iron Art wares, Wooden Art wares,
Recycles Leather Rugs, Wood Book ends, Wood boxes, Iron
Hangings, Brass Art wares
MAJOR PLAYERS
Umbra (Canada), Spirella (Switzerland), F & F (Germany, UK,
Spain, France, India), Bianca (Mumbai), Jaipur Rugs (Jaipur),
Rajkamal (Moradabad), Art World (Moradabad), Gemco
(Moradabad)
INNOVATIONS AND TECHNOLOGY
Online Do-it-yourself (DIY) projects increasing
popularity. E.g. Pinterest
People are adopting sustainability and venturing into
Green Décor
Asian Paints Colour store for customers who wander to
collect ideas and suggestions for painting and home decor
by interacting with displays via a store-issued “colour
card.
Thus, In India, buying home interiors are increasingly
becoming a passion with the affluent segment of consumers,
where numbers are growing rapidly. Home Decoration has become
new form of expressing personal style and taste and these days
combine a variety of heritage, modern and functional
decorative products from the world over.
BIBLIOGRAPHY
http://www.forbes.com/sites/moneywisewomen/2012/10/24/growth-
of-the-home-decor-market-shows-no-signs-of-slowing-down/
http://www.fibre2fashion.com/news/textile-news/india/
newsdetails.aspx?news_id=144799
http://en.wikipedia.org/wiki/Home_decoration
http://www.pinterest.com/search/pins/?q=DIY%20home%20decor
http://www.infodriveindia.com/india-export-data/indian-
handicraft-export-data.aspx
http://www.bizjournals.com/columbus/blog/2013/04/tech-
advances-giving-shoppers-all.html?page=all