SEPTEMBER - OCTOBER 2020 i - The Knowledge Warehouse

BUSINESS MONTHLY | SEPTEMBER - OCTOBER 2020 i

BUSINESS MONTHLY | SEPTEMBER - OCTOBER 2020 32 BUSINESS MONTHLY | SEPTEMBER - OCTOBER 2020

MotorNEW

We are more connected than ever before. People are growing up with the access to knowledge and the potential for interac-

tion that the internet offers. Our lives are as much digital as they are physical. Hence strong brands need to have effective touch-points in both realms.

For the past 20 years, Nissan’s outgo-ing logo has been a beacon on its vehicles and so much more. It has served as an identity, a business card, a handshake and the first greeting between customers and the driving excitement that Nissan vehi-cles provide. For decades more, Nissan’s logo has stayed true to a belief held by its founder Yoshisuke Aikawa, “Shisei tenjitsu o tsuranuku,” which he interpreted to mean, “If you have a strong belief, it penetrates even the sun.”

While keeping this essence alive, Nissan’s new “calling card” reflects the sig-nificant changes in society over the last two

Redesigned Nissan logo signals a fresh horizon

Nissan’s new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation.

decades. It is a reimagination of the iconic Nissan brand logo for a new chapter.

Nissan’s new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.

The design processThe journey began in the summer of 2017, when Alfonso Albaisa, Nissan’s senior vice president of global design, began to study potential changes to Nissan’s logo and brand identity. He set up a design team led by Tsutomu Matsuo, deputy gener-al manager of Nissan’s advanced design department, to study everything from a subtle evolution to a complete reinvention. Albaisa offered the keywords “thin, light and flexible,” and set Matsuo and his team on their journey.

“Inspiration was drawn from break-throughs in science, technology and con-nectivity. How these have brought funda-mental changes to our customers,” said Albaisa. “As you can imagine, visions of digitalization started swirling in our heads.”

transition from a hard-edged, industrial feel to a refined, familiar and digital-friendly look. It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services.

“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” said Matsuo. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society.”

Reaching customers with an impactful presenceThe new logo started appearing in July, both in digital and physical forms. Nissan’s electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns), a prom-inent visual reminder that Nissan is driving towards an electrified future.

This will be followed by the new logo being incor-porated across mediums; from letterhead and dealership signs to social media and digital advertising. One of four iterations will allow the new logo to flexibly accommodate

varying communication points. Notably, in certain digital and video applications the logo will actually “come alive” as it shifts and pulsates against a variety of back-grounds, allowing the logo to reflect today’s ever-changing environment and the flexibil-ity needed to remain exciting, relevant and intriguing.

The recently unveiled Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo. As the new icon of Nissan Intelligent Mobility—designed to fully embody the three pillars of Intelligent Driving, Intelligent Power and Intelligent Integration—the Ariya is not only fitting, but was also a key influence on the tailoring of the logo.

“The Nissan Ariya is our latest electri-fied vehicle, packed with advanced technol-ogy,” said Albaisa. “It’s the perfect platform for this new logo.”

Additional vehicles will sport the new logo in the coming years as the new chapter of Nissan evolves.

The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun.“Over the next two years, the team

sketched and plotted several iterations, always keeping Aikawa’s directive words in mind: “be passionate, be an innovator, be a challenger.”

The team needed to consider several variables, including an early decision for the logo to be illuminated on upcoming all-electric models. This presented technical challenges, such as gauging the thickness of the logo’s outline to ensure a crisp impression when lit, and of course com-pliance with government regulations for illuminated elements on cars. The logo also needed to make a strong impression when not illuminated, such as when it appeared digitally or on paper.

No matter the medium, this new logo needed to unequivocally stand for Nissan, and do so with impact.

After countless sketches and several mock-ups, the result was a logo with a two-dimensional impression. Looking more designed than manufactured, it has the flexibility to live in multiple worlds. The process started in 3-D and then developed in 2-D - the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2-D form.

The overall effect of the redesign is a

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MotorLAUNCH

Nissan introduces the Ariya, a 100% electric crossoverThe car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their individual needs.

Nissan has introduced the all-new Nissan Ariya, an electric crossover SUV that lets customers travel farther while enjoying greater driving excitement, confidence and comfort, and connectivity.

With a 100% electric powertrain, the Ariya promises powerful acceleration and smooth, quiet operation. Drivers and passengers can relax and enjoy the ride thanks to autonomous driving technology, concierge-level assistance, seamless connectivity and a spacious, lounge-like interior. With an estimated range of up to 610 kilometres, the no-compromise Ariya is perfect for daily commutes and weekend road trips alike.

CEO Makoto Uchida and Chief Operating Officer Ashwani Gupta unveiled the Ariya to a global audience during a livestreamed event at the new Nissan Pavilion in Yokohama.

“The Nissan Ariya is a truly beautiful and remarkable

all-wheel-drive versions, as well as two different battery sizes.

The e-4ORCE all-wheel control sys-tem balances the powerful performance with all-weather capability. The system’s twin electric motors provide a balanced, predictable ride, with sports car-level power delivered in the blink of an eye.

Advanced design and technology for stress-free drivingThe Ariya is also the most technologically advanced Nissan car to date.

Drivers will feel more confident and less stressed thanks to the ProPILOT 2.0 advanced driver assistance system and the ProPILOT Remote Park and e-Pedal

features. Also standard across the Ariya line up is Nissan’s Safety Shield system. This includes Intelligent Around View Monitor, Intelligent Forward Collision Warning, Intelligent Emergency Braking and Rear Automatic Emergency Braking technology.

An all-new human-machine inter-face lets customers use natural speech to adjust car settings. Over-the-air firm-ware updates keep the Ariya feeling fresh and exciting. The Ariya also includes Amazon’s Alexa to help customers sim-plify and organize their lives.

Spacious, flat-floor cabinThe Ariya’s striking looks represent

Nissan’s new design language, Timeless Japanese Futurism. It is characterized by a distinctive Japanese approach, conveyed in a simple yet powerfully modern way.

Nissan’s designers took advantage of the car’s new EV platform, which allows for a flat floor, and its compact climate control components to give the Ariya the most spacious cabin in its class. The lounge-like interior, featuring Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

“The Ariya enhances driving excite-ment, ensures high levels of comfort and confidence and heightens the joy of con-necting,” Gupta said. “It’s more than just a great EV crossover, it’s a great vehicle. It’s a true force of wonder, and it’s coming soon.”

To watch the world premiere and learn more about the all-new Nissan Ariya, visit TheNissanNext.com.

The all-new Nissan Ariya will be available in 2WD and 4WD, featuring battery capacity of between 65 to 90 kwh, giving outputs of between to 290 kw of power, with a turning torque of 300 to 600 NM while clocking 160 to 200 kph in 5.1 to 76-.6 seconds from 0-100 kph.

The expected running range is esti-mated at between 450 km and up to 610 km. The all-new Nissan Ariya is easy to park, at a length of 4,595 mm, a width of 1,850 mm, and a height of 1,655 mm. The aerodynamics is improved with the car’s weight depending on model and equipment of between 1,900 kg – 2200 kg.

The Wheelbase is 2,775 mm and the luggage capacity a maximum of 466 L (2WD) / 408 L (AWD). The all-new Ariya will run on rubber set front and rear at 235/55R19 with 255/45R20 available as an option for the rugged terrain as in sub-Saharan Africa.

NOTE: The above specifications are as of July 2020 and are subject to homologation. Model names, features and specifications may vary by market.

car,” Gupta said. “It enables you to go further, easier and in comfort. The Ariya is designed to impress, and to express what Nissan strives for—making our customers’ lives better.”

The all-new Nissan Ariya is scheduled to go on sale in Japan in mid-2021. It will be priced at around 5 million yen. The Ariya is planned to go on sale in Europe, North America and China by the end of 2021.

Powerful performance for a wide range of needsBuilding on Nissan’s strength as an EV pioneer, the Ariya takes the powerful performance and capabilities of zero-emission vehicles to a new level.

The car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their indi-vidual needs. These include two-wheel-drive and e-4ORCE


MotorNEW

According to Andile Dlamini, Head of Group Communications Volkswagen Group Africa, VW has set a vehicle assembly facility in

Ghana, West Africa, in a ceremony attend-ed by President of Ghana, Nana Addo Dankwa Akufo-Addo and Minister of Trade and Industry, Alan Kyerematen.

Volkswagen is expanding its footprint in sub-Sahara Africa with this official open-ing of a vehicle assembly facility in Accra, Ghana.

With this investment, Ghana becomes the fifth Volkswagen vehicle assembly loca-tion in sub-Sahara Africa; the other loca-tions are in South Africa, Kenya, Nigeria and Rwanda.

The official opening of the vehi-cle assembly facility in the West African country, which has a population of about 30 million people, is the realisation of the Memorandum of Understanding

Volkswagen opens vehicle assembly facility in GhanaVolkswagen is strengthening the regions and focusing on new up-and-coming markets as part of its TRANSFORM 2025+ brand strategy. Alongside North and South America as well as China, the sub-Sahara region plays an increasingly important role.

(MoU) which Volkswagen signed with the Government of Ghana in the presence of the German Chancellor, Angela Merkel, nearly two years ago.

The Government of Ghana has also fulfilled its MoU undertaking to develop a comprehensive Automotive Industry Policy with the recent promulgation of the Ghana Automotive Development Policy (GADP) which is a ground-breaking blueprint auto-motive policy in the West African region.

GADP has paved the way for Volkswagen to solidify its commitment in Ghana with the initial investment in the first phase of its long-term vehicle assembly plans.

Universal Motors Limited, a licensed Volkswagen importer since 2005, has been awarded the assembly contract for the initial phase of the project. The Universal Motors facility in Accra has an installed capacity to assembly 5 000 units per annum. The models to be assembled using Semi Knocked Down (SKD) assembly kits are Tiguan, Teramont, Passat, Polo and Amarok.

Thomas Schaefer, Head of Volkswagen sub-Sahara Region and Managing Director of Volkswagen Group South Africa, said: “The opening of our vehicle assembly facil-ity in Ghana is another exciting chapter of our expansion journey in the sub-Sahara Africa region. This is a big step into estab-lishing our presence in the West African region. I wish to commend the Government of Ghana under the visionary leadership of His Excellency President Akufo-Addo, for introducing a comprehensive policy that is set to transform the automotive industry in West Africa.”

Schaefer added: “Volkswagen is com-mitted to helping Ghana to develop a modern automotive industry as part of the country’s industrial transformation agen-da.”

Schaefer also announced the establish-ment of Volkswagen Ghana, which is the first automotive company to be registered under GADP. Volkswagen Ghana is a 100% subsidiary of Volkswagen. It is a registered assembler and will be responsible for the importation of the SKD kits and Fully Built Units (FBU). Jeffrey J. Oppong Peprah has been appointed as the CEO of Volkswagen Ghana.

Volkswagen is strengthening the regions and focusing on new up-and-coming mar-kets as part of its TRANSFORM 2025+ brand strategy. Alongside North and South America as well as China, the sub-Sahara region plays an increasingly important role. Although the African automotive market is comparatively small today, the sub-Sahara region has the potential to develop into an automotive growth market of the future.

News in from Ann Du Toit, Marketing Specialist with Goodyear Africa, Goodyear will supply two types of 4x4 tyres for

the New Land Rover DefenderJaguar Land Rover has been working

closely for many years with Goodyear on the supply of original equipment tyres (OE) for various models in its wide range. This time, the British brand is once again rely-ing on Goodyear to equip its true off-road icon, the New Land Rover Defender, which is coming back to life in a completely new generation in 2020.

Unstoppable and incomparable, the New Land Rover Defender can fit Goodyear tyres in different sizes and specifications. For instance, the Goodyear Wrangler All-Terrain Adventure is available in 18”, 19” and 20” wheels for the New Defender. This multi-skilled and all-round tyre allows drivers of the New Land Rover Defender to enjoy a very high level of ride comfort

and at the same time leave the road at any time and face off-road tracks with absolute confidence.

It has a reinforced carcass to give consistency and prevent punctures and perforations during off-road use. The shoul-ders have DuraWall technology that avoids punctures or breaks in the flank area, very useful when driving on rocky areas. The Wrangler All Terrain Adventure range features an optimised tread design, which allows it to achieve 37% more mileage1 than the average of its competitors.

Goodyear offers an extra level of off-

road performance for those customers who want their vehicles to go even further: the Goodyear Wrangler DuraTrac will also be available at Land Rover Retailers in 18”, 19” and 20” sizes to fit the New Defender. The Wrangler DuraTrac incor-porates TractiveGroove (TM) technology that ensures optimal traction on surfaces as difficult as mud or snow.

For the global launch and presentation to the international press of the New Land Rover Defender, the British brand created a complete test programme in Namibia, where journalists from all over the world were able to test the new SUV on some of the most challenging and demanding routes in the world. A perfect environment to test the off-road capabilities of the New Defender. All the vehicles participating in the expedition were equipped with Goodyear Wrangler DuraTrac tyres, on 18” 19” wheels, depending on each car’s configuration.

Unstoppable and incomparable, the New Land Rover Defender can fit Goodyear tyres in different sizes and specifications.

The original off-road icon is back: New Land Rover Defender returns with Goodyear tyres

Wrangler DuraTrac• Tough traction in deep mud and snow

• Quiet, stable ride on the road

• Enhanced traction for dirt and gravel

• Wheel rim protection

MotorREVIEW

Pedigree means everything at the top end of the sport-utility market, and no luxury SUV has more of that than the Land Rover Range Rover. The Land Rover nameplate dates to 1948, when

the Rover Group began developing bare-boned 4x4 with extraordinary off-road capability. The Range Rover emerged from this off-road tradition in 1970. It is regarded as the first Land Rover civil enough to be driven by a per-son in a business suit. The first Range Rover, in particular, was a two-door stylish, yet quite primitive SUV by today’s standards. However, it was immediately became popular among wealthy individuals and consumers with a taste for the safari aesthetic.

The current fourth generation Range Rover, which was launched in 2013, is now regarded as the most refined, and capable SUV. The fourth generation Range Rover is developed from ground up to provide the world with the ultimate luxury SUV. Its internal DNA still carries the innovative spirit of the original design from over 40 years ago. The fourth gen Range Rover is the world’s first SUV

Classic Range Rover design cues are visible on the fourth gen. SUV. These are the signature clamshell bonnet, the floating roof, and the graphic of the side fender vents. With its deep, imposing grille and distinctive headlamp graphics, the front-end has the powerful Range Rover character.

to feature an advanced all-aluminium body structure. At just under 5m long, the new model has a very similar footprint to the model it replaced. However, it has a smoother and aerodynamic shape.

Contemporary looks Classic Range Rover design cues are visible on the fourth gen. SUV. These are the signature clamshell bonnet, the floating roof, and the graphic of the side fender vents. With its deep, imposing grille and distinctive headlamp graphics, the front-end has the powerful Range Rover character. However, the rearward sloping grille, the more sculpted corners, along with the A-pillar angle, give the Range Rover a streamline look. The side fender vent is located on the surface of the front doors.

Lower down the door structure, distinctive accent graphics sweep around the body and flow into the rear of the SUV. The bold look of the floating roof is combined with a premium gloss black finish to the pillars. The front lamps, with LED light blade technology, give the Range Rover its trademark interlocking circles. The main beam units have technical graphics that resemble a high perfor-mance camera lens. At the rear, the lamps have a striking-

speed transfer box, working in parallel with the sophisticated electronic trac-tion control systems. Wading depth is an impressive 900mm. The sophisticat-ed Terrain Response 2 system is fitted in the Range Rover as standard.

The Terrain Response 2 features an Auto setting, which uses sophisticated ‘intelligent’ systems to analyse the cur-rent driving conditions, and automat-ically select the most suitable terrain program. The system is able to switch completely automatically between the five settings: General; Grass/Gravel/Snow; Mud/Ruts; Sand; and Rock Crawl. The modes ensure that the vehicle is always driving using the opti-mum mode. To complement the Terrain Response system, the fourth gen. Range Rover can also call upon a unique suite of all-terrain technologies to help max-imise performance and safety, including Hill Descent Control (HDC), Gradient Release Control (GRC), Hill Start Assist (HSA), Dynamic Stability Control (DSC), Electronic Traction Control (ETC), and Roll Stability Control (RSC).

Optimized safety Comprehensive safety features such as air bags and restraint systems fur-ther improve occupant safety. There are driver and passenger airbags, side curtain and thorax airbags (including the largest curtain airbag in current production), and active front seat belts which are linked to the vehicle’s emer-gency braking functions. The Bosch 6-piston brake modulator delivers fast-er responses and smoother operation.

Refined interior The fourth gen. Range Rover offers an appealing and luxurious interior for all occupants to enjoy. The SUV leg-room gives occupants over one meter

Range Rover, is now available as well. The 4.4-litre V8 power unit develops 250 kW (335 hp) and a staggering 700 Nm of torque. The SDV8 delivers com-pletely effortless performance, surging from 0-100km/h in 6.5 seconds, a full 1.0-second faster than the outgoing model. The powerful 380 kW (510 hp) 5.0-litre V8 supercharged engine retains its place at the performance pinnacle of the Range Rover line-up. The engine has been excessively tuned to accelerate the SUV from 0 to 100km/h in 5.1 seconds. For the first time ever the engine is fitted with a stop start system. All engines are paired with the advanced electronically controlled ZF 8HP70 8-speed automat-ic gearbox. The automatic transmission is excessively tuned to offer smooth shifting and rapid response.

Dynamic ride The fourth gen. Range Rover rides on a state-of-the-art lightweight suspension architecture. The lightweight suspen-sion delivers class-leading wheel travel, providing exceptional wheel articula-tion and composure to deal with the toughest conditions. Outstanding trac-tion and dynamic stability is provided by the proven Range Rover full-time intelligent 4WD system, with a two-

ly design that features LED technology. The main tail and stop lamps have a bold square pattern. The direction indi-cators use an interpretation of the ‘triple line,’ visible on the outgoing model.

Responsive performance The fourth gen. Range Rover is avail-able with an ultra-efficient 254 hp (190 kW) 3.0-litre TDV6 diesel delivers effortless performance combined with unprecedented fuel economy. With 600 Nm of torque, both variants deliver out-standing performance along with excep-tional efficiency. The SDV6 model hits 0-100kph in just 7.4 seconds. A stop/start feature further improves its effi-ciency. The TDV6 needs 7.2-litres/100 km. The magnificent SDV8 diesel power plant, engineered exclusively for the

Land Rover Range Rover – Still the SUV sovereign

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Fourth generation


MotorREVIEW

OUR RATINGSValue 4

Presence 5

Interior 5

Styling 5

Equipment 4

Overall 5

What we like • Striking design

• Spacious interior

• Off-road prowess

What we dislike • Some options are expensive

• Thirsty engines

• Expensive to service

as Home, Audio/Video, Nav and Phone. The 12.3-inch display for the main instru-ment panel is able to adapt their content according to the driving situation.

Together with the improved second row climate control system with up to eight vents providing airflow to

occupants, setting behind the driver’s seat has never been so comfortable. Top of the line Range Rover has 14-way power adjustable front seats with adjustable bol-sters and winged headrests. Rear seats have adjustable recline and climate control. The seats can split either 60/40 or 40/20/40. The fourth gen. Range Rover comes with

a spacious 909-litre boot. Fold the rear seats in the normal version and the boot size increases to a massive 2,360-litre. The luggage compartment is accessed via the power operated twin split tailgate. The lower part of the tailgate is powered as well. It allows for easier loading of goods and acts as a perch during social events. A full-size sliding panoramic glass roof creates a sensation of space and light for all occupants.

Three levels of branded Meridian sound system are available. The most powerful system on offer is the stunning 1700W Signature Reference system. This adorns the interior with 23 speakers, including a subwoofer, to offer the ultimate surround sound experience. Hands free, Bluetooth streaming, USB connectivity and rear screen entertainment are available as well.

VerdictThe fourth gen. Land Rover Range Rover still carries considerable prestige visible on its predecessors. From an off-road perspec-tive, it is one of the most capable SUVs available at any price. From a luxury per-spective, it is probably the most elegant and distinctive utility vehicle on the market. Its traditional high pricing keeps all but the very rich from buying a fourth gen. Range Rover, a fact that only adds to the appeal of this elite 4x4. Land Rover is already working on a updated version of the Range Rover for 2018.

of stretching room, while knee room now matches best in class. The slightly lower rear seating position, along with a larger door aperture, significantly improved the ease of entry and exit. Rear comfort is enhanced by the availability of rear seats with either manual or power recline. Mounted high on the centre console is a large 8-inch touchscreen display with the signature Range Rover control interface. This provides the primary control and display system for a wide range of infotain-ment features. ‘Secret until lit’ hard keys on either side of the display provide short-cuts to the most commonly used screens, such

BMW Model Starting From

X1 Starting from $ 1,634 per month



MotorSALOON

– sophisticated, advanced and intelligent

Mercedes-Benz E-Class

The latest Mercedes-Benz E-Class is one of the most technologically advanced luxury cars on the road today. Many of its styling cues are taken from the seriously upscale S-Class flagship line, and the revamped interior features elegant design and top-quality materials.

A long favourite in the midsize lux-ury segment, the Mercedes-Benz E-Class has continued to provide an appealing mix of comfort, per-

formance and safety for decades. The trademark qualities of Mercedes-Benz vehicles, such as vault like solidity and leading-edge technology, have also con-tributed to the E-Class’ great popularity among luxury buyers.

Mercedes-Benz is taking a big step into the future with the E Class. The tenth-generation executive saloon deliv-ers stylish highlights with its distinct, emotive design and high-grade, exclu-sive interior. This E Class also introduc-es numerous technical innovations that enable comfortable and safe driving

Design The design of the E-Class is character-ised by hallmark Mercedes saloon pro-portions. The elongated bonnet coupled with a coupe-like roof flowing into a sensual, broad-shouldered tail end creates an exciting silhouette. The powerfully extended vehicle body of the E-Class is characterised by short overhangs, a

12 BUSINESS MONTHLY | SEPTEMBER - OCTOBER 2020

long wheelbase, large wheels and taut well-defined flanks displaying a fresh, stylish and dynamic interpretation of the feature line.

The E-Class clearly shows a mus-cular front end that boasts a different look for each design and equipment line. The base version features the clas-sic Mercedes-Benz radiator grille with the star on the bonnet, as does the EXCLUSIVE line although in an even more elaborate fashion.

The AVANTGARDE and AMG Line models are identifiable by the sports radiator grille with a large Mercedes-Benz star as its centrepiece. Each of the radiator grille designs lends the E-Class a distinct character offering a unique degree of diversity that makes each different model stand out.

At the rear end, broad shoulders above the rear wheel arches lend the E-Class its unmistakably powerful character. Single-piece taillights fea-turing a two-bar design framed by the vehicle body clearly identify the E-Class as a new member of the Mercedes-Benz saloon family.

BUSINESS MONTHLY | SEPTEMBER - OCTOBER 2020 13


MotorSALOON

they respond precisely to horizontal and vertical swiping movements, allowing the driver to control the entire infotainment system using finger swipes without having to take their hands off the steering wheel.

Further controls for the infotainment system are provided in the shape of a Touchpad with Controller in the centre console, which can even recognise hand-writing, and the LINGUATRONIC voice control system. There are also direct-access buttons for controlling functions such as the air-conditioning system or – in another first – for convenient activation and deacti-vation of certain driving assistance systems.

A new, intelligent graphic design with high-resolution visualisations and ani-mations, together with a simplified logic, further enhances this all-new operating experience. At the same time, the occu-pants enjoy a sensual interior with spacious architecture, which combines the elegance of the luxury class with sportiness.

OUR RATINGS

Value 5

Presence 5

Interior 5

Styling 4

Equipment 4

Overall 4

What we like • Top not interior

• Advance safety systems

• Comfortable and spacious seating

What we dislike • Small boot compared to rivals

• Expensive optional extras

• Base model lacks creature comforts

All engines of the GLS provide better performance, with in part reduced fuel consumption

Seating A further highlight of the E-Class is its seats. Their ergonomic, sculptural form combines Mercedes-Benz’s hallmark suit-ability for long journeys with a refined, sporty look, featuring a unique design for each line. The rear bench seat in the E-Class Saloon comes with the option of a three-piece backrest with a 40:20:40 split, making it exceptionally versatile. Integral features of the centre armrest include a stowage box and two pop-out drinks hold-ers. There is also the option of a holder for a tablet for the rear passengers.

VerdictThe latest Mercedes-Benz E-Class is one of the most technologically advanced lux-ury cars on the road today. Many of its styling cues are taken from the serious-ly upscale S-Class flagship line, and the revamped interior features elegant design and top-quality materials.

The current line-up offers truly impressive variety. With four different body styles, and engines ranging from fuel-sipping hybrids to pavement-wrin-kling V8s, there is an E-Class for just about anyone.

As always, you get the expected amount of luxury and convenience equipment for the class, along with standard-setting craftsmanship and engineering. CFAO DT Dobie is the franchise holder for Mercedes-Benz. The firm’s showroom is located along Lusaka Road in Nairobi’s Industrial Area. DT. Dobie also has a network of branches, located countrywide, which have well stocked and equipped vehicle service centres.

driver by substantially reducing the effects of strong crosswinds to prevent the vehicle from drifting too far off track.

Interior The interior of the E-Class embodies the synthesis of emotion and intelli-gence. Optional extras include two brilliant next-generation high-resolu-tion displays, each with a wide screen diagonal of 12.3 inches. Beneath their shared glass cover, the two displays visually conflate into a wide-screen cockpit that seems to be hovering in thin air, creating a central element that emphasises the horizontal orientation of the interior design.

As the instrument cluster, this wide-screen cockpit contains a large display with virtual instruments in the direct field of vision of the driver as well as a central display above the centre console. The driver can choose between three different styles to select their preferred look for the wide-screen instrument cluster: “Classic”, “Sport” and “Progressive”. As the entire cock-pit is digital, the driver is free to configure the information, views of relevance for them, and thus create their own personal cockpit.

In a first for a car, the steering wheel features touch-sensitive Touch Controls. Like a smartphone interface,

PerformanceThe E-Class is available with four petrol-powered engines. There is an entry-level four-cylinder unit fitted in the E 200. This particular 2.0-litre engine has an output of 135 kW (184 hp) and 300 Nm of torque. 0 to 100km/h takes 7.7 seconds while fuel consumption is rated at 5.9L/100km.Next is the E 250 with a 2.0-litre engine with an output of 155 kW (207 hp) and 350 Nm of torque. Fuel con-sumption for this power unit is rated at 6.3L/100km while 0 to 100km/h takes 6.9 seconds.

Lastly there is the E 400 4MATIC, whose six-cylinder petrol engine will deliver 245 kW (333 hp) with a torque of 480 newton metres. 0 to 100km/h in the E 400 takes just 5.9 seconds and it consumes 5.1L/100km. All mod-els available at market launch are equipped as standard with the a 9G TRONIC nine-speed automatic trans-mission. It enables fast gear changes and allows low engine revs, which has a particularly beneficial effect on efficiency and noise levels.

Ride The suspension on the E-Class offers agile driving pleasure on twisting roads as well as the highest level of ride comfort in this segment. Alternatively the E-Class can be equipped with

multi-chamber air suspension all round. For the first time, the RHD variant of the E-Class is available with 4MATIC permanent all-wheel drive. It improves traction and driving sta-bility, especially under difficult road conditions.

Safety Mercedes-Benz’s new assistance and safety systems enhance safety, comfort and driver assistance to new levels. Active Brake Assist is fitted as stan-dard. It is able to warn the driver of impending collisions, provide opti-mum support with emergency braking and if necessary autonomously apply the brakes. In addition to slower-mov-ing, stopping or stationary vehicles, it can also detect pedestrians crossing the danger zone ahead of the vehicle.

Likewise included as standard are ATTENTION ASSIST with adjustable sensitivity, which can warn the driver of inattentiveness and drowsiness, and Crosswind Assist, which can assist the

Mercedes-Benz’s new assistance and safety systems enhance safety, comfort and driver assistance to new levels. Active Brake Assist is fitted as standard.


MotorNEW PRODUCT

The all new fourth generation Mercedes – Benz GLE flagship SUV in the GLE range is now available in Kenya and is on display at the DT Dobie Lusaka Road and Uhuru Highway showrooms. to propel the big SUV rapidly for

high speed cruising journeys. When ambling along in traffic its hybrid system takes the pressure off the petrol engine.

Equally at home in town and country and rough road conditions the GLE is a real SUV with an underguard. The driver has the abil-ity to approach a steep decline of 23 degrees and the departure angle is the same. The combination of a nine speed automatic gearbox and the powerful engine gives amazing ability to tackle steep ascents.

Maliha Sheikh, the DT Dobie General Sales Manager for Mercedes, summed up, “The pace setting Mercedes – Benz GLE 450 has a desirable package of style, luxury and impressive technology giving the driver and passengers a very comfortable ride and fatigue-free long distance travel.”

comfort to a whole new level. In “Curve” mode, the vehicle can active-ly lean into a bend. This minimises the transverse force and tangibly increases comfort and dynamism.

The latest three litre in-line six- cylinder turbo-petrol engine has an output of 367 horse power with an additional 22 hp (16 kW) from the EQ Boost over short periods from its 48 volt mild hybrid system. This gives the driver ample power

This large four door SUV bris-tles with high technology, lux-ury and safety features.

The spacious interior has a premium high end field resulting from large Artico leather covered areas complemented with walnut wood effect trim. For the first time, the GLE is now available with a third seat row with two full-size seats (optional). The driver has a multi-function steering wheel and is cosseted by an electrically adjust-able seat with a memory function. The front passenger revels in similar comfort.

The new GLE is the first SUV to feature the revolutionary MBUX infotainment system. It includes a natural voice control system and a widescreen cockpit with touchscreen. All on two large 31.2 cm (12.3-inch) displays under a stylish cover. Voice commands allow the driver to give instructions without pressing any buttons. To open the sunroof all you have to do is to say, ”Hey Mercedes. Open the sunroof.” A wave near the central mirror will turn on the map reading lights.

The head-up display makes the windscreen a stunning digital cock-pit. As such you always have a direct view of key information and your full attention remains on the road and the traffic conditions in front of you.

The new GLE is deals effort-lessly with any condition and the new optional E-ACTIVE BODY CONTROL suspension takes the

Mercedes-Benz GLE 450 suv

now available in Kenya

The all new luxurious MERCEDES GLE 450: Maliha Sheikh (left), the DT Dobie General Sales Manager – Mercedes-Benz Cars and Vans and Lawrence Kiambati (right), a Senior Sales Executive welcome the all new GLE 450 which is the flagship in the GLE range of luxury SUVs.

The driver has a multi-function steering wheel and is cosseted by an electrically adjustable seat with a memory function. The front passenger revels in similar comfort.


ReviewMOTOR

The Mazda CX-3 offers a design of the finest quality and style thanks to the KODO – Soul of Motion design language. It adopts the full suite of SKYACTIV

Technologies to deliver performance that can be enjoyed without reservation. A fifth model in Mazda’s line-up of new-generation vehicles, its size and packaging aim to make it easy to use in a wide variety of situations.

Mazda CX-3 – Classy, compact and appealing

The CX-3 is a completely new model with a boldly inspired exterior, a stylish interior as well as dynamic performance and sporty handling. With a combination of Mazda’s latest technology and design, maximised fuel efficiency and the lat-est active safety and connectivity technology, the compact crossover is a successful combination of engineering, design and a flexible driver oriented approach.

Striking design The CX-3 shares the many KODO

- Soul of Motion traits with other Mazdas, from the sculpted, flow-ing lines to the compact rear-lean-ing cabin, the compact SUV’s bold face, large wheels, side mouldings and high beltline also unmistakably express its go-anywhere SUV char-acter. Up front, the high-nosed grille

with seven silver fins and chromed signature wings extending into the sharp headlamp signature clearly show the way forward for the Mazda brand. The glinting predator-like eyes feature full LED headlamps with light-guiding technology, which illuminates the portion of the wing within the headlamp unit.

Indeed, all KODO models are

Like all new Mazdas, the CX-3 is driver oriented and driving focused. Behind the wheel, it offers class-beating adjustability to make the experience a

pleasure for people of all sizes.

characterised by a strong footing, but the CX-3 takes this a step fur-ther with substantial 18-inch alu-minium wheels. The shiny-machined outer surface finish of their five sets of three-dimensionally contoured spokes contrasts sharply with the gunmetal grey metallic contour sur-faces. Around back, the cleanly craft-ed tailgate design featuring a num-


MotorREVIEW

Clever AWDPart of the CX-3’s surefootedness is based on Mazda’s new-generation AWD system that provides power when and where it’s needed, and the driver need not flip a single switch. Its intuitive front-wheel slip warning detection system utilises 27 sensor signals to monitor road conditions as well as driver intentions.

Instantly determining how much grip each wheel needs, the active torque con-trol coupling sends the right amount of torque to each wheel, even when road con-ditions are constantly changing. Because the system prevents tire spinning and excessive rear-drive operation, it saves fuel while ensuring superb drivability and vehicle stability

Classy interior The interior design echoes the exterior’s go-anywhere style in many ways. The decorative panel on the passenger side, for example, emphasises the width of the dash and by extension the CX-3’s solid footing. A discreetly slim horizontal vent offsets the three round climate control louvers. The instrument cluster hood is finished in a stitched leather-grain look. The solid-metal form of the door trim complements the striking dark red soft door trim material and matching knee-pads on the centre console. The seats feature sporty half-leather upholstery with a quilted central section.

The 7-inch touchscreen display locat-ed on the dash above the centre stack is the hub of the infotainment zone - and the gateway to CX-3’s MZD Connect smart-phone connectivity system. Controllable with minimal effort using the rotary com-mander on the centre console (or voice command for many functions), the setup is designed to keep the driver’s eyes on the road while enjoying online content via the BOSE premium sound system, for example.

Like all new Mazdas, the CX-3 is driv-er oriented and driving focused. Behind the wheel, it offers class-beating adjusta-

OUR RATINGS

Value 4

Presence 3

Interior 4

Styling 4

Equipment 3

Overall 4

What we like • KODO design

• Quiet interior

• Economical engines

What we dislike • Cramped rear seats

• Rivals offer more boot space

• Pricy optional extras

The CX-3 combines the currently fashionable tall ride height of a crossover with sporty handling and undeniable style inside and out. Few crossovers this inexpensive are this much fun.

ber plate recess emphasises the CX-3’s short overhang, at the same time concealing the rear-parking camera. The combination taillights stretch from the sides of the car into the tailgate. Complementing the headlamps, they feature a unique brand signature with a slim upper line and three-dimensionally con-toured brake lamp. The details underscore the rear end’s sporty SUV durability, right down to the prominent dual exhaust pipes.

Great performance At the heart of the CX-3 beats a SKYACTIV-G 2.0 in two power outputs, with power trans-ferred to the front or all four wheels via six-speed SKYACTIV-Drive automatic or SKYACTIV-MT manual transmissions. The direct-injection SKYACTIV-G 2.0 is offered with either 88kW/118hp for FWD models or 110kW/147hp for AWD CX-3s, both at 6,000rpm, and 204Nm of torque delivered

at 2,800rpm. Both six-speed gearbxes offer smooth yet responsive shifting, from either the SKYACTIV-MT or the SKYACTIV-Drive automatic.

A “proper” torque-converter unit, the automatic in “sport” mode, squeezes more out of the CX-3’s petrol engines on demand at the flip of the Drive Selection switch on the centre console next to the gearshift.

Sporty Ride The SKYACTIV-Chassis’ front MacPherson strut and rear torsion-beam suspension is bolstered with stronger, firmer suspension bushings and retuned springs and shocks. The electric power-assisted steering, meanwhile, has a high steering gear ratio in the name of a better balance between steering feedback and vehicle response. Finally, the rear brakes received solid discs rather than drums to go with the ventilated front discs.

bility to make the experience a pleasure for people of all sizes. Together with the symmetrical pedals, optimally positioned gauges and controls, and top-class front shoulder and legroom, this also helps prevent fatigue on long trips. The compact SUV’s high eye point provides drivers with an excellent view of the road. The layout and abundance of glass also deliv-ers good rearward visibility, even diag-onally - helpful when changing lanes or reversing out of parking spaces.

Boot space The CX-3’s 350-litre boot expands to

1,260 litres with the 60:40 split rear seatbacks folded. One highlight is its flex-ibility, featuring a two-way cargo board, which can be placed at two different levels according to needs. The higher location flattens the large load surface with the rear seats folded, offering enough room underneath to store items such as a fold-ing camping table or sporting equipment like tennis gear or a skateboard. The lower position, meanwhile, creates enough room for two large suitcases with the rear seats occupied. Either way, the high tailgate opening and small bottom lip simplifies loading and unloading.

Conclusion The CX-3 reprises its role as the spunky, fun alternative in the subcompact cross-over segment. It is Mazda’s entry-level offering, and is one vehicle that comes highly recommended. The CX-3 combines the currently fashionable tall ride height of a crossover with sporty handling and undeniable style inside and out. Few crossovers this inexpensive are this much fun. The Mazda franchise is under the able hands of CMC Motors Group Limited. The firm is located along Lusaka Road, Industrial Area in Nairobi County.

Instantly determining how much grip each wheel needs, the active torque control coupling sends the right amount of torque to each wheel, even when road conditions are constantly changing.


Last wordMOTOR

The current chairman of the board of directors is Dr. Wilfred D. Kiboro, who joined the bank’s board after a short stint as the Chairman of the Standard Bank of Kenya. Dr Kiboro also serves

as a non-executive director, in keeping to the tenets of good corporate governance practice to maintain the prudential guidelines of good banking practice and inter-national best practice.

Family Bank was registered in 2007 as a commercial bank by the Central Bank of Kenya, from humble beginnings as the Family Finance

Building Society founded by Titus Muya in 1984. Titus Muya served as the first CEO for

over 23 years before relinquishing the position, to become the first non-executive chairman.

ing space by incorporating among other strategies, a potential listing on the Nairobi Securities Exchange (NSE). According to the chairman Dr Wilfred Kiboro, Family Bank is now keen on tapping onto the market to raise new capital based on its rediscovered attractiveness to investors.

“We are keeping all our options open; listing is one of the options especially as we seek to raise more capital. Our shares will become more liquid and this gives flexibility to both the value of shares and the return to shareholders,” Dr Wilfred Kiboro adds.

To breach the required threshold of a weighted score of five, the lender will be required to grow its share-holders’ funds base alongside both deposit and loan accounts to play alongside the Tier 1 banks.

Family bank setting the blaze

with msme financing

The CEO is Rebecca Mbithi, who was appointed in 2018 and immediately shook the banking industry with her sterling performance. For instance, hardly a year into the job, Family Bank registered an historic and mind-boggling growth in profitability of 300% in the first three quarters of 2019, reflecting a huge jump from similar period in 2018.

The bank’s notable growth in the period is attributed to aggressive deposit taking and on-lending to micro, small and medium enterprises (MSMEs) that was against the weighted risk of a rate cap environment. Customer deposits grew by a substantive 26 percent to Ksh.60.2 billion as net loans and advances kept pace at 11 percent to grow to Ksh.49.3 billion.

“Our aggression in deposit taking was targeted at institutions, county governments, NGO’s, corporate and SME customers as we arrived at an optimum deposit mix,” CEO Rebecca Mbithi says in a corporate newslet-ter available on the bank’s website. In the same report, ‘Family Bank’s net interest income rose by 16.1 percent to Ksh.3.6 billion anchored on a flat Ksh.1.2 billion interest expense to depositing customers and a fall in other interest expenses.

Investments in digital continued to strengthen the bank’s balance sheet by weeding off costs to see oper-ating expenses retained at a flat Ksh.4.7 billion from a similar period in 2018,’ the report adds. The CEO further states that, ‘Adoption of digital channels saw 70 per cent of transactions conducted online including requesting for loan advances, through Pesapap app that was launched in January 2018. The enhanced efficiency has seen the lender improve on its asset quality in the slashing of its net non-performing loans portfolio by 15.5 percent to Ksh.4.6 billion.’

Having given an expected earnings guidance of Ksh.1.5 billion in Profit After Tax (PAT) by the close of 2019, Family Bank is keen to break into Tier 1 bank-

Aside from the financial reports, Family Bank entered into a partner-ship with Isuzu East Africa in a deal that ensures its customers receive up to 95% financing to purchase vehi-cles, in a financing product dubbed Changamsha Biashara. Other nota-ble benefits with this unique asset finance are:

Customers enjoy up to 90 days repayment holiday, that is, before they start to remit the monthly repayments.

Customers can access an addi-tional biashara boost credit facility of up to KES 200,000, to stimulate the business, hence the Swahili term changamsha.

Flexible repayment period of up to 5 years (60 months) to suit the individual customer needs and cash flow management

We are keeping all our options open; listing is one of the options especially as we seek to raise more capital. Our shares will become more liquid and this gives flexibility to both the value of shares and the return to shareholders,” Dr Wilfred Kiboro, chairman of Family Bank’s board of directors

Family Bank CEO Rebecca Mbithi and Isuzu EA MD Rita Kavashe after the signing of an asset financing agreement that will see SMEs get upto 95% financing on Isuzu trucks and pickups

24 BUSINESS MONTHLY | SEPTEMBER - OCTOBER 2020

Last wordSOCIETY

BUSINESS MONTHLY | JULY - AUGUST 2020 73

Customers get two free mem-berships for Maisha Air Ambulance Cover from AMREF Flying Doctors, a very important service to ensure peace of mind for the driver and his loader.

This partnership will enable Micro, Small and Medium-Sized (MSMEs) customers in the agribusi-ness, trade and logistics businesses to conveniently purchase the indom-itable Isuzu Truck, Bus and Pickup work horses at affordable yet com-petitive interest rates.

In particular, business owners in the transport, logistics, agribusiness, education and religious institutions will be able to access 95% financing for all customers.

Additionally, customers who run their own businesses or are in the transport business will also be able to take advantage of compet-itive insurance rates through the insurance partner, Kenya Orient Insurance, which can be incorporat-ed within the asset finance facility as one single total cost.

The insurance package will include accidental damage excess protector, political violence, terror-ism cover and the theft of the alter-nator and starter for the school buses.

“As a Bank that values MSMEs, Family Bank aims to bridge the gap hindering their growth and this part-nership is a big step in that direction. With this partnership, we will not only offer entrepreneurs financing for Isuzu Vehicles products but will also extend to them favourable terms and quick approvals that will ensure their businesses keep growing,” stat-ed CEO Rebecca Mbithi during the recent launch.

Customers will be able to access this asset financing deal across Family Bank’s 91-branch network and can collect their desired vehicle from any Isuzu East Africa distrib-utor and dealers throughout Kenya.

Family bank’s social engage-ment has been recognized with several awards such as the Best Bank in Micro-Finance in 2013 and runner-up in the Think Business Magazine Awards in 2014.

The CEO Rebecca Mbithi was recently named One of the Top CEOs to Watch in 2020 by the presti-gious Business Monthly maga-zine, in its 25th Anniversary Issue. Coincidentally, also nominated in this issue is Rita Kavashe, the MD/CEO of Isuzu East Africa and the first lady to hold such a position in a multinational in the motor industry in Kenya.

As a Bank that values MSMEs, Family Bank aims to bridge the gap hindering their growth and this partnership is a big step in that direction. With this partnership, we will not only offer entrepreneurs financing for Isuzu Vehicles products but will also extend to them favourable terms and quick approvals that will ensure their businesses keep growing,” Family Bank CEO Rebecca Mbithi

Family Bank CEO Rebecca Mbithi speaking at the investor forum

.

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SEPTEMBER - OCTOBER 2020 i - The Knowledge Warehouse

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