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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The impact of humor in advertising: A review Weinberger, Marc G; Gulas, Charles S Journal of Advertising; Dec 1992; 21, 4; ABI/INFORM Global pg. 35
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The impact of humor in advertising: A reviewWeinberger, Marc G; Gulas, Charles SJournal of Advertising; Dec 1992; 21, 4; ABI/INFORM Globalpg. 35
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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