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Chapter ONE: Executive Summary

First of we all searched for the product, the products that we focused on is such that

nobody till date has gone online that is beer. Beer is sold in tremendous amount. This

product is highly consumable by different age group and is mainly preferred by the

youngster irrespective of their gender. Even though beer is available in Nepalese market

without any restriction, we planned to do online business because of the changing trends

in the socio-economic, cultural and technological environment of the country especially

in urban areas. As the technology is being advanced people prefer to have everything at

the point of their fingers. They want everything as fast as possible, so by taking the beer

business online people can save their time as well as cost of going outside to consume

beer. Due to severe changes in the political situation of the country it is not safe for

anyone at night to go out in order to consume beer. There are also industrial consumer

who order beer in bulk therefore it becomes easier for them to order online rather than

search for suppliers in vacuum. Moreover, there will be an added benefit for them that are

they can easily get required information related with the prices and the variety of the

beer. They will also be aware about the upcoming events, variety and about new product

launch.

Because of all the above reason, we thought of entering in online business of beer. For

this, we have collected the related information from different product site. Then, we also

searched for the suppliers who could provide the product in reliable price in desired

quantity with the various offer available.

Company markets strategies are word of mouth, pop-up, use the power of press release,

send direct mail, and send your customer something, trust niche advertising. Electronic

payment methods may be costly and challenging but they will give you the competitive

edge. If you order online through this website, you will be taken to a payment screen

where you can pay by credit card or PayPal, Money & Check, Credit card and cash.

Problem analysis is a set of techniques that flush out and define areas in which the end

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users are unsatisfied with an existing solution. We by providing such solution would

certainly help beer lovers by proper accessibility and convenience. People abroad who

love Nepali local beers can also enjoy the beers by our services. People now would not

have to go to shops to buy beers because we’ll be delivering to their place thorough our

business partners abroad.

E-Commerce is not just about doing business over the Internet, it is about changing the

way companies do business. In the designing phase of the site, we collected different

information about beer like price, picture, variety, website and history about the product

and the organization. We collected all these information and then inserted in the OS e-

commerce web design program. We also created a database management system on this

site where the data about the frequently visited customers are entered along with the

quantity and date of purchase. There is also a separate page for online payment, customer

enquiry, shipping and return, privacy note, condition of use and contact. There is also a

separate section called quick search for searching different products. We also offer a

separate column where customer can choose the product from different manufacturer.

More over there is also review column where customer can write their thought related to

our company.

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Chapter TWO: Introduction

E-commerce is changing the shape of competition, the speed of action, and the stream

lining of interactions, products, and payments from customers to companies and from

company to suppliers. For most companies today e-commerce is more than just buying

and selling products online.

As we know that e-commerce systems relay on the resources of the internet and many

other information technologies to support every step of this process.

Many companies now days from large to small are engaged in some form of e-commerce

activities.

Here we have taken the available beers in Nepali market to make a catalog. Beer is the

most drank alcoholic beverage in Nepal. Online trend has been increasing very much

hence people have been shopping online more now than ever before. People have been

buying house hold goods and other goods through web than ever before.

Online opportunities:

Providing a catalog where individuals can buy beers and get information about it would

certainly help a company to market its product in a better way. The company can also

access international market and attract more customers. The company can also find more

business partners who are interested to sell their products in Nepal of sell our product in

the foreign country.

Benefits:

Faster time to market

Reduced risk

Closer relationship with customers

Real-time data to make quantifiable decisions

Increased responsiveness

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Business model:

A business model answers vital questions about the fundamental components of a

business such as: Who are our customers? What do our customers value? How much will

it cost to deliver that value to our customers? How do we make money in this business?

Our customers are people aged from 18 and above both men and women who drink

alcoholic beverages. In the beer market it’s all about marketing and taste of the beer. If

we are able to reach large number of our potential customers in an effective and efficient

manner i.e. in both online and traditional way of buying and selling then our customers

would certainly value our products if we do this by collaborating with both foreign and

domestic companies which would help us to supply the demanded amount of products in

real time which would also help us build a network.

Marketing strategies

Word of mouth

The prospects who visit your company through their friend’s recommendation are more

likely to be converted into buying customers. We will be spreading information in the

market through our friends and relatives who will further talk to their friends and

relatives about our catalog which will help our website to become familiar in the market.

Pop up:

We will have pop up in some of the local internet sites which facilitate advertising.

Use the Power of Press Releases:

Using press releases is also one of the best and most effective Internet marketing

strategies to market your online business as well as to announce the new developments,

products and/or services of your company, or recent accomplishments, promotion of an

employee, expansion, and the list goes on. Another benefit is that this is a free method

depending on the publication you wish to use.

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Send Direct Mail:

If you are looking for a cost-effective online business marketing method, you’ve got to

consider the idea of sending direct mail. Purchase or build a list of possible customers

that matches your target market. They may not reply the first time but be persistent and

do not delete their names because you can use their names to build your list and the next

time you have a new product or service, email them again. Who knows, they might think

of your other products and/or services useful and they will finally convert into buying

customers.

Send your Customers Something:

We are also planning to send postcards, letters, and other freebies to inform all customers

that our products and services exist.

Trust Niche Advertising:

We will find out what online and offline trade, directories, and specialized publications

are related to the products and services and get them listed. We will look for

opportunities to market and advertise in these niche advertising venues. The more your

message is targeted and driven to specific audience, the better the return on investment

will be.

Payment method

Electronic payment methods may be costly and challenging but they will give you the

competitive edge. Different payment systems include traditional card payments, mail

order, online payments, payment bureaus, secure order forms, BACs alternative payment

options and no payment option.

In our catalog the customer will have to go through a process to buy beer:

- Visit the catalog site.

- See for the beers that he/she wants.

- Add the beer to the cart by pressing the “Add to Cart” button.

- After this a page opens up where the visitor is given with several options like

o Update- to refresh the page

o Continue shopping – if the customer wants and other beer.

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o Check out – to go out of that particular page.

o Remove – To remove the product

o Quantity – to specify the no. of quantity required.

After the visitor is done with shopping, he/she presses the “checkout” button and

confronts another page where if he already has an account can login and if not he/she will

have to create a new account.

If you order online through this website, you will be taken to a payment screen where you

can pay by credit card or PayPal (a radio button allowing you to choose which method

appears after the address information on the form).

Credit card payments will be processed by Authorize.net and other payment gateways

like

These are the leading secure online payment processing services which have been

provided to us by www.oscommerce.com . We are currently set up to take Visa and

MasterCard.

If you order by email, post or telephone as described above, you can pay by any of the

following methods:

Checks & Money Orders: Make them out to Drop-in. Checks must be drawn on bank in

Nepal. International Money Orders are OK.

Credit Cards: We accept all MasterCard and Visa affiliated cards. Include the card holder

name, card number, and expiration date plus security code. Include billing address if it is

different from the ship-to address for the order.

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PayPal: Make payments to PayPal account Dropin@Dropin.com.

Cash: We will also accept cash payments in U.S. dollars made through the mail. Round

off to the nearest dollar.

Chapter THREE: Business Problem Analysis and Solution

Problem Analysis

Problem analysis is a set of techniques that flush out and define areas in which the end

users are unsatisfied with an existing solution. These techniques help you understand the

business problems and their context sufficiently to avoid introducing negative side effects

with your solutions. It is also your best insurance against solving the wrong problem.

As we know that the world has been using internet now than ever before. So the idea of

marketing goods and services through internet has become of a vital necessity to modern

organizations.

Earlier people had no option and had to go to shop to buy beers. It would consume more

time, energy and risk of carrying and the fear of breaking the bottle. People now days are

ready to pay amount if they are provided with good services. Peoples in Nepal who are

habituated to drinking a beer and if they have to travel to any other country they did not

get to have the beer they had here.

Solutions:

We by providing such solution would certainly help beer lovers by proper accessibility

and convenience. People abroad who love Nepali local beers can also enjoy the beers by

our services. People now would not have to go to shops to buy beers because we’ll be

delivering to their place thorough our business partners abroad.

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Chapter FOUR: Website design

The web opens up a whole new market for goods and services. It creates opportunity for

a multifaceted arena that offers new efficiencies for sales, marketing, customer service,

shipment tracking, inventory monitoring. The web, taken as a whole is a powerful

medium where consumers browse, research, compare and then buy online or, after doing

their “Window shopping” online, make the purchase at a brick-and-mortar business.

EC is not just about doing business over the Internet, it is about changing the

way companies do business. It is about creating new business models while

transforming traditional ones.

This page is designed for online retail business of beer. We will be taking orders from

dealers and customers locally and international and we by the help of the beer company

will be supplying the beers.

Now in the designing phase of the site, we collected different information about beer like

price, picture, variety, website and history about the product and the organization. We

collected all these information and then inserted in the OS e-commerce web design

program. We also created a database management system on this site where the data

about the frequently visited customers are entered along with the quantity and date of

purchase. There is also a separate page for online payment, customer enquiry, shipping

and return, privacy note, condition of use and contact. There is also a separate section

called quick search for searching different products. We also offer a separate column

where customer can choose the product from different manufacturer. We provide a

separate column for online payment a where we accept payments in various other

currencies. Customers require opening their own account so as to order beer with the

column provided in the site. The page also offers an Add to cart option which is used in

order to buy multiple varieties. In the product description page, we have added full

description along with the website of the manufacturers of the product in case the

consumer requires further details about the product.

The brief pictures about web page are below;

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Main

Page

Product Page

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New Product

Product

Search Page

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Product

Description

Returning and

new customer

page

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Account

Information

Page

Admin

Page

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Best Product

Page (Admin)

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Chapter FIVE: Conclusion

It is the era of Information Technology (IT) and IT is growing rapidly with the time. As a

result, E-commerce is changing the shape of competition, the speed of action and the

stream lining of interactions, products and payment. It is not only selling and buying the

products online but it is adding the value to the products and cresting the image in the

customer mind with the help of internet and other technologies. Nowadays most of the

companies are using e-commerce activities to take market shares.

For our project report, we have taken the beers available in Nepal to make a cataloged.

Beer is the most drank alcoholic beverage in Nepal. E-commerce i.e. online shopping

system helps the customers to buy the products faster and easy than other shopping

systems. With the help of catalog, individual can get information about products and buy.

It helps the company to sell the products in a better way. In this way, company can access

the international markets and find more business partners who are interested to sell their

products in Nepal. There are some advantages of E-commerce in beverage products such

as faster time to market, reduced risk, closer relationship with customers, real-time data

to make quantifiable decisions, increased responsiveness etc.

We focus the customer age from 18 and above both men and women who drink alcoholic

beverages. So we use effective and efficient manner both online and traditional way of

doing business with domestic and international companies. We have planned to use word

to mouth marketing strategies that helps to spreads information about products through

our friends and relatives. As a result, our web site becomes familiar in the market. We

also use pop up, press release, direct mail such as send post card, letters etc.

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References/ Bibliography

www.oscommerce.com

http://www.carlsberg.com.np/

http://www.mteverestbrewery.com/ourbeers/everest-beer

http://mteverestbrewery.com/ourbeers/golden-tiger

http://www.gorkhabrewery.com/port_gorkha.php

http://www.heineken.com/AgeGateway.aspx

www.kingfisherbeerusa.com/

http://www.loewenbraeu.com/

http://www.gorkhabrewery.com/port_san.php

www.Google.com

Books

-Frontier of Electronic Commerce 9th

Edition by:-

-Management Information System 7th

Edition by:-

James A. O’ Brien

George M. Marakas

-Marketing Management 13th

Edition by:-

Philip Kotler

Gary Armstrong

-Slide provided by course Instructor

Mr. Kamal Bista