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August 25, 2006

NevtisFociim.

MOVERS If Kincaid, currently heard in afternoon drive

at KHKS 006.1 Kiss FM)/Dallas, heads to the

gaping afternoon vacancy at Clear Channel's

CHR/top 40 sister WHTZ (Z100YNew York,

replacing Paul "Cubby

Bryant, who's now co-

hosting the Premiere-

syndicated 'Wake Up

With Whoopi" morning show ... Veteran programrner/oonstdt- ant Robert Scorpio, who spent many years programming Radio

One's urban AC KKBT (the BeatYLos

Angeles, has signed on to consult crosstown

rival Magic Broadcasting's urban KDAY. He

replaces Steve Hegwood, who is returning to

Radio One's urban WKYS (KissYWashington,

D.C. In related news, Magic has promoted rhythmic KWIE (Wild %YRiverside, Calif.,

PDh r p cling guy Al Fuentes to VP of pro-

gramming of its Southern California cluster,

which includes KDAY. Fuentes continues in

mornings ... Former SFX regional VP of

sales Beth Murphy has joined the Cromwell

Group as station manager for hot AC WVNS

(Versus) and alternative WBUZ (the

BuzzYNashville as well as gospel WYCQ (the

LightYClarksville, Tenn.

Kincaid

SHAKERS Clear Charnel's CHR/top 40 WFKS (97.9

Kiss FM)/Jacksonville, Fla., APO/afternoon

talent Skip Kelly has vacated the premises ... Michelle P. Connolly, a member of the eco-

nomics faculty at Duke University, has been

named chief economist of the FCC ... The

Opie & Anthony virus spreads to middays- followirg syndicated morning man Adam

Carolla -at CBS Radio's alternative KXTE/Las

Vegas ..: Koch VP of marketing John Franck

gets the upgrade to senior VP of marketing

... After a year as MQ/aftemoon driver, for-

mat veteran Marco Collins has left Finest

City's alternative XTRA -FM (91X)/San Diego

for personal reasons. Creative directarhrght

jock Stephen Kallao moves up to afternoon drive and tacks on some music duties.

AUGUST 25, 2006

Field 'Knocks It Out Of The Park' Ewr since (:BS Radio ed earlier this year that it would

sell off uatioms in In markets, the industry has waited to MY who stood to gain from this new d of conM)lid . Enter the first victor with its purchase of 15 stations in tour CBS mar- Field

lean%, a% well as one outlet trim Radio One in Boston. The c pally paid nearly $.11 N I

still' for all the asW1% Of lime su each in Austin. (:incintuti and Rochester. N.Y..

and three in Memphis. The first two are new reurkets for the c past, giving it pres-

ence in a total of 22 cities. Enrenonl will operate its new stations throutll a time bro-

kerage agreement except in Rochester. where FCC nand. require the c pally to

divest two properties. Enterc president /CEO David Field say% the transaction would create "terrific

opportunities for listeners. cum n, employe % and shareholders.' a stance supported

by Frank Kalil. president of broker Kahl a Co.: Entenoul made an amazingly good

deal. both strategically anal finunciall; from any %iesspoimt: he sgs.I )avid Field knocked

it out of the ballpark. no two way% about it. It %would have been meet fora key on

a nxk. hut fora gory with strategic reaeek its just heck of a buy.- -Cloa-k'Gtylor

`,í BFH CR

2 Number of seconds in "bin ads that will run on 1,100 CI

Channel stations to promot three returning Fox TV she "Prison Break," "House" ar

The Simpsons." Think of

them as radio pop -ups.

\C

17.3 1Newvtalk; rotor ',labor, s spring :2006 AQH share of persons 12.,

continuing its status as king of

the Arb,tron hill. That's up horn 95.8 in spring 1999. Spanish

formats saw the biggest spring

..2006 gams, increasing to an 11.1

share, up 1.3 from spring 2005.

30.4 Arbitron s average nietru survey response rate in the spring 2006 survey, down 1.3% from one year ago. In

the top 10 metros, the response rate was bleaker, at

26.1 %, down from 27.5% in

spring 2005.

Diary Returns To Blame For L.A. Country Disappearance? Its the day that Los Angeles country radio died. With the Aug. 18 announcement that

Emmis was punting the format in L.A,- flipping KZLA to rhythmic AC and delegating coun-

try to an Internet stream and HD2 channel -three of the top five radio markets are now

sans the format. L.A. joins New York and San Francisco. Tinsehown typically ranks No. 1 or

No. 2 in country album sales and country acts often sell out the biggest venues in town.

However, Arbitron ranked KZLA at a lackluster No. 20 12 in spring 2006, with a 1.7 share.

Jaye Albright, consulting partner with Albright & O'Malley Country Consulting/RadiolQ,

places at least part of the blame on faulty diary reporting: "It's getting more diffidllt to con-

sistently get nonethnic diaries back in these multicultural melting pots that America's

largest cities have become." In turn, she says, "Convincing country radio to young, big -city,

quite possibly ethnic media buyers who know little about it has always been a challenge. All

they need to do is drive 75 miles from any of these major media centers to hear a country

station that solidly ranks in the top three" Add to that Arbitron's format trends report that documents country's ongoing national

rebound, from an 8.4 AQH 12+ in spring 2002 to 9.5 in spring 2006.

Back in L.A., the good news, at least, is the return of Rick Dees to the local airwaves. The

radio legend takes mornings for the new Movin' 93.9, following his March 2004 exit from

crosstown Clear Channel CHR/top 40 KITS, where he ruled for two decades. -Chuck Taylor

THERE'S MUCH

ON THE WEB

Costas On Costas

Doh Cotas' radio noes run deep, from

Syracuse University: WAER and news/ talk WSYR /Syracuse. N.Y.. to a Tung run at CBS Radius news /talk KMOX /St. (. -s. (asps is also known to radio fans

as lust of -Costal (:oast to ( :oast. his

p tring. I -KO% Sunday-night network sports show. ( : Sept. 14. Contas

is back as host ofa new weekly radio program via Pre re Radio Ne rks.

Contas tells It1(R his shore will fature A-

list guests fnuu sports and other walks of lift along with his own insights. observa-

and e nt.ln.

Top Management Changes At Clear Channel

As pan of a atter: .own tile" man -

agement structure kiting implemented at

Char (:ha 1 Radio. executive VI' of operuioms titles hase (wen bestowed wed uptol

executive VI' of West (oust opera

Charlie Rabin. st. VP /Southwest

Susan Kari% and se VP /Mid -South net, Ion Surr. Increasing the comp.nly%

executia VP ranks to e. the trio will

e to manage specific region% while

adding orle duties. Rahilly for example.

will ssurk on tlaseloping rational sales

opportunities as Well as on the company%

traffic initiatives. In an nul memo,

C( :It president/CEO John Hogan said

the still- unloldintg new management

appnuch "increases decision-making authority at all leek. More detail% as they

happen at RadituidReconts.com.

Citadel Seeks To Renegotiate ABC Deal

(: sting ou his e papy: pending deal to purchase ABC Radio from the

Walt Di Co.. Citadel CEO Fand Sideman told The Wall Street Journal that

"the pertimuarece ofALK: mations is not where it was expected to be" and. as a

result. M of the financing i-

nlet*. have to he red : "hhe c rets

canoe in the wake of a recent slide in stock

prices for Citadel dut could trigger a

clause in the deal that would increase the

i papy s payout to I )isnxy.

MORE ONLINE: www.RadioandRecords.com

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c:: n e n s ISSUE tilbl2 . AUC,UST 25, :OOb

FEATURES 18 HOOKING GENERATION Y

Solutions are out there, but first radio has to care.

22 SPORTS CONTRACTS Making dollars and sense of today's deals.

16 PUBLISHER'S PROFILE: TESS TAYLOR She went looking for a professional networking organization. When there was none, she founded it herself.

DEPARTMENTS 6 NEWS/TALK/SPORTS

What military listeners want: Balanced talk and current music rate highest.

11 MANAGEMENT/ MARKETING/SALES Remote marketing: Moving jocks from behind the table and into the fray.

15 STREET TALK "Apparently, I'm Christophobic," Will Ferrell tells the syndicated Ace & TJ

morning show.

.s

12 BY THE NUMBERS Maybe it was Memphis ... Meet market No. 50.

14 BIG SHOTS Summer may fade, but not the Beach Boys.

. .

'If he's warm and fuzzy on- air, but pissy in person, keep him under lock and key.' p.0

COLUMNS 25 The Spin

26 CHR/Top 40 28 Rhythmic 31 Urban

37 Christian 41 Country 43 AC /Hot AC

46 Smooth Jazz

48 Rock

52 Triple A

54 Latin 58 National Airplay

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NEWS / TALK / SPORTS

Balanced talk and current music rate highest

What Military Listeners Want Al Peterson APeterson @RadioandRecords corn

t:teran researcher /consultant John Lund recently conducted a project conmiissioned by the American Forces Radio and

6 Television Service to learn more about the media wants and needs of today's military. Lund heads two companies: the Lund Consultants, a multiformat custom programming and management consultancy, and Lund Media Research, which

provides perceptual research, focus groups, music testing and retail- client research to broadcast media. "The project covered three main areas,' Lund says. To research what military personnel want to listen to, to provide consulting on how to alter programming based on the results and consultation in terms of man - agement changes that would need to be implemented."

What Is AFRTS? AFRTS is .t division oÌ the U.S. t)epartnxnt of I ktittsa that pnwidks radio anxd'IV pool, g to troops yatit)IMNI awerseas and Is, AFRTS -ow ncd radio stations in about three ak)zen cities outside North America.Tln U.S. Congress mandated the service to enm that United States military per-

.

1 statiuneed in non- EnlIish -s Baking countries hase access to U.S. radio and l V

"Basically. whatever you see ou U.S. television is available to military families via either an on- haw cable-TV system or I )TI I direct -to -hume satellite Lund says. "A dozen radio channels are

also available un the I)TI I system. %which is hose

'People in the military want to hear more news, especially world news and news from home, than is typical in our studies of civilian U.S. listeners.'

-John Lund

most AFRTS radio programming reaches listeners. the radio service includes music formats, %port%. news and puny of the talk shows you

would Tear in the United States.'

AFRTS owns local radio stations in about 34

locations worldwide. "These primarily are in places where we have a lx of people sta ed:'

I. I mays.'Itildtt now there are sea in Iraq. Afghanistan. Japan. South Korea. Germany. Italy.

Spain. Cuba and a number Of other locations where we have military personnel :I he, are twer- the -air sta s licensed by the boost country for uv by the U.S. ntiliury.These stations carry pm-

g from the network, but also have the option of creating their own programs locally:'

I. 1 learned how some decisions are made

about local programming when discussing the oldies format pr ogre td by a %unon in Japan.

"Most everyone in the military is between 211 to 411 years old :' he "So when I wondered why they would program oldies. a eomnunekr ill the States eked if I'd ever seen the movie 'Good M g Vietnam: Aker renting it that night. I

learned that. dust Tike in the nitwit% sometimes

what you hear has 11101 to do with the demographics of the base e ender than with the sta ' s audience.'

What Troops Really Want when militan 11e%w'p.ger Stan and Stripes first reported details of Lund: study, there were nuny nmconcep abut what it actually rY -

mendcd. "I think the most tanxous complaint was

when Rush I.imbaugh said on his program that we said AFRTS should drop him in favor of hip - hop:' Lund recalls.- Hut was not true. but it was

a thrill to hear Rush mention me M n.une° I and s.tys nuti h Of whit has been reported is

not .tit orate. "We did rsearcl to disi.)ver %% hat

suer the likes mid dislikes of the audience and

then made rronunend.mtiuus ¡Or improvement: Continued on page 8

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8

Continued from page 6

he ti).. "First we did an affiliate study, lrds although those local stations are owned by Al.R'IS. they are actually ilxrted b) the individual service brunches at the bases where they hnl.ldc.lst. In mashy cass.AlltiS mán- ,Igenlent didn't even know exactly oils( was being carried on those ;i stations. So one of the objectives was to tied out exactly %vh.lt the affiliates %very pr ogr. g aril %%h.lt they scanted or didn't %%.ant fronn AFI.I S.

-We also did (ixus gnmps .It five different base locations across Lampe.- Lund continues. "Plus, we did a

huge. worldwide audience perceptual study designed to get .1 Ismail read on %chat programming the majority of military listeners were interested in hearing on AIR'IS. For the record, we never said they should take Rush Limbaugh oil of Alit S. l'in not really wire how that idea ever got reported :'

So coward syhat did I and mil company recommend to AFI& I S management syith regard to pnogrannnmg?

"When sve first met with the top lase commanders and .asked theta what it was they really %anted and needed lion) AFRTS, most of them told us pretty It the %sane

thing ;' Lund says. "They all !whew it is essnti l that their mops listen to A FItTS radio Ixcause there is command information that they need to get out to them. sometimes very quickly. and radio is the best way to do that. lo them, it's essential that military personnel listen every day, but res.trch showed that they don't:'

Lund says that iI xis, CI h and music on computers are

the Overchchuinlg listening choice'. for military personnel. " hheh cut get the music they want front thou: sorces he says." They told in that. for the most part. they scren't hearings hat they wanted on AFRTS, svhich kind of contradicts everything commanding officers Really

%%.ant. Thew are basically 2- to 40-year olds -mostly teak -moo %vinat do you think they want? The saute thing that 21 t- to 441 -year -old nonnlihtan nt.le,. in the United States %%amt to hear -nxk. pop and rhytl (:I Ilk...p om

and newt's'

From left are Larry Sichtar, Armed Forces Network affiliate relations chief and Defense Media Center pahkc affairs officer; John Lud; Brig. Gen. Robert "Rowdy" Yates, 31st Fighter Wetg Commander, Aviano Air Force Base, Italy, and Jure Lund.

News/Talk Programming Valued "People In the military usant to hear more lies)... especially world news and news tir nn honte. than is

typical in our studies of civilian U.S. listeners :" I und saws. "And sports news is Much more important to military listeners than aver-

age. Ixc anse they cannot als',ns

catch their team due to the time differences annuli(' the world. We

%yen .actually in Fluffily syhen the

World Series sas on List year. and

the game started at 2 .1.nt.. so you

can we the problem In addition to news. sports and

music. military radio listeners also

get a hill lineup of talk radio doryx via the I )TI I talk channel. Some.

but not all, lox-al stations also carry

'For the record, we never said they should take Rush Limbaugh off of AFRTS. I'm not really sure how that idea ever got reported.'

-John Lund

s talk shuns.. "In most cases. AFIkTS has one. two or sorted lle% three %tatinn% in .1 hxation : Lund ..tvs. "So what I said was,'If I had three stations I'd make one (:I Ilk,

rock and one news /talk. If I had only two stations.

yin' could slake a very strong case that one should be rock

and the other CI IR since all (if that talk programming is

also available to military listeners on satellite. which most

have ,access to. Most of the over-the-air stations are used

for short listening periods driving to and from the h.ls. so it only stakes sense to give the audience what they most

watt if cot cant them to listen..

Lund slays his company Also nconunended that the

AFRTS talk channel be upgraded and presented more like .1 typical news /talk stttiu i sxrlxh III the United Stites. "Wc r conitnended that the channel be time- squcnccd so that

It lash. for example. could Ix heard at neon ltx.Jbv as he is

in the U.S., instead of at t. p.m. in ( ;crummy or at midnight in Japan. And we also reconitnended that they- have tsvo

television channels for play -by -play sports pnogr.numii g

with sports oil radio moving to .1 tixtis on sports iloVs. talk

and sores %ince rust ',collie told tls they rarely listened to 111.1y-by-play on radio:'

When it writs to talk. I and says he tound that ,l 'sal-

mis-4:d lineup is the Ixt way to go." 1 he military. doesn't

really take a stand on politics. And shale you may have

preconceived ideas of the political leanings of active -duty people, you have to understand that AFR'LS,.is part of the

I )cpartment of I )cfens. reports to Congress. So it just

snakes sense to carry shows front both sides of the aisle.

so to speak. For a service like AFRTS. I think it's just as

important for them to earn a variety of talk .I s as it is to carry a variety of music k cheats"

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MANAGEMENT / MARKETING / SALES

Moving jocks from behind the table and into the fray

Remote Marketing Ken Tucker KTiKkerelRadloandRecords.corn

e all know I)Js who would rather chat on their cell phones or linger in the back of the tent at station remotes and events than mingle with

lAirthe unwashed masses. While some are chatting up the hot new intern, others are simply uncomfortable meeting listeners face to taco. 13ut

when it conies to station marketing, you need all hands on deck. CBS Radio's country KFKF /Kansas City promotion director Renee Fonner

knows the situation firsthand -she sometiIC% has to coach air talent and other station personnel to step out and interact with listeners. "There are sug cstions we make not only to jocks but to our engineers and producers." she says. "They are the marketing tear) for that two hours for the station.Yes, the engineer has to get the remote on the air, the producer hangs banners and the jock talks :About the client, but its two hours of marketing to perhaps new listeners- you never know who will walk up at a remote:.

(:Ie.1r ClutnieR county. WIKX: /Baltinor pnnntion director Annie S.lndor agrees %vital limner and has .a sillu-

tion. "rte worked pith some air talent that are

timid In nature.- she sans. "A great etent person

h.l. .u1 interactive 'st ll Ii ihinl; on -site tin. the

remote or airyxarulce.A'l'utt to Win' or'Wheel of Fuu Avila involve your talent with the listeners.'

'I here% a lot of competition for people.

attention fixity. Sandor says. adding that station

personnel need to "make sun: %%1 arc doing our

Jobs to let listeners k aye appreciate them:

( II.Irrisn, PI)!nnx g owl for Clear ( :lunner%

coumtr W(:SO (the ( :ountry (;i. lit) /(tklkevillc.- Iinm.,sm dut lamming the statF..tnngthsand teaknesss is cnxial. "If Ica Mì11111 .11k1 fìon un -.air. but pixy in person. keep him

tukier kick .11k1 kcv' 11.trris) adynes. "Build good rel.uon-

ships. hut don't Jnty them \onr hangnails I big toe.-

Former agree..-The Last thing you Meant is for a listen-

er to h.1vC .1 bad experience and to tell their friend.. Air personalities are .n remote. for .a re.as n according

to S.andor. "The mint inaixxtant thing .dxnit lternuri.11

radio is that it's deal she ..ay "Listener need to feel like

it's their radio station. and that !MIMIC, air talent. If they

take the time to %%.L up each ruing with IWP(X :'.1

I aerie I )iYoung. ifs important that Laurie I )1Young take

the time for them.' fntercoul KKWF (the Wull)'Seattic API) /MI) /alicr-

ntwn I )I Itob Walker the personal touch is important.

"Wr k that the listeners are inyolycd in our lives and

they want to get to kntny us.- he sans. "It's very important

that the jocks put themselves out there for the listener-

Its á.e11 Illtlr' Unlit octal It when our sttt1U11 Is 111 .1 d'tllll-

ixtititc battle. like KK W F i, with (US Itadio country filr- nut leader KMI'S. "When .1 Wolf jtx k nxets a

new listener, looks hint in the eye, shakes their

hand and thanks them for listening. lth.lt tar out- weighs' some promo kid blindly shoving .1 stick-

er at them.- he sacs.

"It's vita tier our jocks to be on -site: he says.

"When the Wolf is at a festival. bar gig or other

appearance. the listener. that color to our tent

don't want to alert .1 street team member. they

want to meet the jocks.'

Sandar

AUGUST 25, 2006

Break Down Barriers larrisol compares the poxess to dating. "Your on -air

Ic titi is the phone call. Station events an: your face -

to- face date. 1w s.qs." Ltxlk as good as you sound. Just Ix '.s31111, friendly, houcst and appnuchable. I )on't sit IxI 1

a table and nlic waiting for somebody to care. Grab a

( :okc.sticker and "I- shirt.and go get us some listeners'

Walker concurs. "(our jocks and street team nxn11urs

know that from the motiont we arrive to the moment

'.veer out of sight. the Wolf is 'onstage; " he slays. "It's the

difference between .a simple radio station and .a It)e mark' "Your station lxconxs than 'a radio station:

Ilarriwn adds "it becomes 'my radio station.

KEKF'. Former knows the payoff .1 great event can

bring. "I love Mondays when account execs c in and

tell time host' great their remote went. especially when the

client is very pleased and h.1s placed additional buys.'

THERE'S MUCH MORE @ www.RadioandRecords.com

3est Strategies

Most Experience

Highest Quality

NOBODY DOES IT BETTER.

P O I N T - T O - P O I N T 'I D I R E C T M A R K E T I N G S T I O N S

Tim Bronsil 5 1 3.23 1 .0344

Elizabeth Hamilton 703.757.9866

Mark Heiden 970.472.0 1 3 1

Rick Torcasso 972.66 1 . 1 36 1

www.ptpmarketing.com



BY THE NUMBERS

MARKET SNAPSHOT:

According to the latest employment figures comparing job growth over a 12 -month period in the four metro

areas of Tennessee, the Memphis economy is behav- ing as it always does: slow and steady, with 2.23% job growth.

POPULATION: 1,047,900

RADIO MARKET RANK: 50

12 DEMOGRAPHICS:* TOTAL MOM$

75- MARKET ARNM011

POIßA510I11 NUM NIX ACE WM 13% 114l% 103

ACE 31124 1L1% E1% IOS

Ali 3544 20% 21% 101

AQ 4654 N% 20% 11%

COLLAGE GRADUATE 141% tOM IN MNR 57% e A/MMI AM6ECAN 120 4T% ass Lt1/1LOY® FuLl-TME !P% S41% WI YBIEiIAEiSELIEMíNt !M Mb 1

NO. OF RADIO STATIONS: 29

RADIO OWNERSHIP: ohm MO551511016 Ia0B91A e

OEAROI* L 1 AM, SFIA M 35.E MOIL 4 Fil 15.7E RAM 3 AM. 3 FM (a) 11.11%

FORMATS: 4 country, 3 urban AC, 3 WT, 3 gospel, 2 urban, 2 rhythmic, 2 classic rock, 2 oldies, 2 hot AC,

1 AC, 1 CHR, 1 alternative, 8 other

RATINGS LEADERS:** sumo NOME Aa19M1i12iLlß MNAL.NM oolPn 7:4

MNIEFRI MN 7N Wt7014111 OOIM1wY 72 WRMfM IMAN AC tFd

KJIIS.FM IMAN AC

INTERESTING FACT:* The top five activities of Memphis metro residents in

the past 12 months were gardening (41%), swimming

(29%L volunteer work (24%), fishing (23%) and photography (22%).

*Saw., S..asoyh Rawl A /OM Raur. A,M.a. San. )006 Rqa.

Where SOAD Rides . Shotgun With Huey Lewis CHART COMMENTARY BY .10E FLEISCHER

I've laud it he on.Ixlt it worth repeating:Yahoo Music\ online radio prod- ucts are steadily gaining a lofty place in the hearts and minds of labels and consumers. Offering a wide variety of hit and niche genres. spins at Yahoo Music radio are pn)ving to he higth valuable in pnw idiug song familiarity and artist imaging. Just click forvideos,photos. bins. you know the r st- dantn important stuf:This week. we look at Yahtso Music's hottest gainer (calculated by BigChanlpagne and available at B(:I)aeh.com) for Aug. 14.

While the top three ( Cacsie, Breaking Benjamin. Cherish) represent some of the top hits, a deeper look at the chart lends insight into the wide -ranging tastes of today% listeners and illustrates their ongoing desire to hear pop clacdcs alongside current sntashes.You have to km: when Pit Demur (No. 17) and 1 tuey Lewis (No. 16) nuke a top 21/ of any kind. aspecially %Olen

that chart also features such acts as Font Fighters (No. 5) and System of a

Down (No. 21l).This chart certainly shows that tuck might just be a little popular than mainstream top 111 realizes. with Three Days Grace.

Shined own, Stott Sour, HURT and H.I.M. all representing.

WEEK EIDING AUGUST 13. 2006

NO. ARTIST TITLE

MI AU TNE OLANY W JANE

OORTOR ANIMAL MAIM =OM NO M1AI MOl OME THAT MOW 11101.061 LEAN

N10ES MINI YOU GONNA) ONE IT LAP TO ME

lO 1110 LOAD Il'f GINIr DOWN

T1Lw0Ufi14 CLANS

SNAP WINNOW RAPIIM

E1

EL

v

E1

20

VINOUS MINTS NUM LL1M6 NL TIE ISMS R1R =ATM maw AIKNS 'UAL SYST91 OF A DOM

MINIS OIL TIE NUM OF MOM t L10LL

LOVES A fATRMa IF VOWEL GOON THROUGH NRL WINGS OFAMURFiMLY HYPNOTIZE

Transactions at a Glance WNVVAMICalwonm.nt (Pensacola), Fi.. $430.000 WLD- FM/Brodimn (Boston), Mass. $30 million

WSJI-FMIClrrry Hill (Philadelphia). NJ. $2.45 million

W WSC- AMrGMns Falls, %CKM- FM/Lahs George Troy) and WCQL- 11A/Qu..nshiry. N.V. $2 million

MUY-F /Westerly (Providence-Warwick-Pawtucket), R.L 5100.000 MFG-AM/Jefferson City. Tenn. $100.000 WWII- AMIIAwristown. Tenn. Undisclosed

Deal of the Week PRICE: $262 million TERMS: Asset sale for cash BUYEF6 Entercom, headed by president CEO David Field. Phone: 610-660-5610 It owns 105 stations, including WROC-AM, WBEE -FM, WBZA -FM and WFKL- FM/Rochester, N.Y.

SELLER: CBS Radio, headed by CEO Joel Hollander. Phone: 212 -846 -3939 COMMENT: CBS Radio's stations in Cincinnati; Austin; Memphis; and Rochester, N.Y to Entercom for $262 million in cash. Entercom intends to begin operation of the stations, except in Rochester, through a time broker- age agreement in early October. In order to meet FCC regulations, Entercom will be required to divest two stations in Rochester.

2006 Deals to Date Dollars to Dab: Dollars This Quarter. Stations Traded This Year: Stations Traded Titis Quarter.

$5.446.560.354 $2.008.9T7,422

694 145

(Lau Year S2.834,053.805)

(Last Year 5453.612,869)

(Lau Year 888)

(Lac Wee: 168)

THERE'S MUCH MORE CA www.RadloandRecords.com

RADIO ARRns

.

EDITORIAL

Cam Eadrta.er San %WYNN

Email* MN. Pawl Haw

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AUGUST 25, 2006



jocobE medio ygy

a.II WWI rirt ì 006, - o Th Murm

V;

"The Future Of Radio" David Rehr. CEO of the NAB avid M give us his vision for the NAB, and his plan for radio lr sural and growth In the changing media lsndscepe.

"The Future Of Generating Revenue Online" Gordon Burrell: CEO of Burrell Associates, Inc. firedogs MN airar us how much Internet revenue b being generated locally - and how radio can get its fair shorts.

"The Future Of Media" Jason Calacanïs: "New Media Visionary," CEO of Weblogs, Inc. Jason uncannily predicted the future at Summit 5 In '99 - and this year, hey td us harr mi can participate in the digital future.

A, "The Future Of Marketing: Consumer Generated Media" Ben McConnell: Author & Consultant ( "Creating Customer Evangelists'? Ben I,- ham us harness the power of our au Bartas, and shoos us how their creativity can sat radio ate. "The Future Of Management" Jeff Angus: Author of "Management By Baseball" Jeff will shore um seile modeling basabali managers like Joe norm b mors affective than emulating Jack NIs/dr. =MI 11111111111140 AVOW MINIM 71111111111.1111.1

Session Times: u ,1 :00 -5:00, Tuesday, September 19th and i 10 :30- 12 :30, Wednesday, September 20th

In Dallas O The Anatole concurrent with the Raft and NAB Conventions For more details & an up -to -the minute agenda, please visit:

www.jacobsmedia.cornlsummit



BIG SHOTS

Compiled by Susan Visakowitz

14

Summer May Fade, But Not The Beach Boys dir and R

4 1. ABC entertainment news correspondent Bill Diehl. center, talked to the Beach Boys -Mike Love, left, the lone original remember still in the group, and longtime member Bruce Johnston, right -at the ABC News Radio studios about the band's new Cl) "Songs From Here and Back;' sold exclusively at North American Hallmark Gold Crown stores and featuring unreleased live versions of Beach Boys classics as well as three new solo tracks trtml Love and fellow original Beach Boys Brian Wilson and Al Jardine.

Hey, big shot! E -mail high -resolution photos from your promotions, appearances, promo tours and other radio and record industry events to

,5dkovv tz`u Í- iadioandkecords.com.

vs abc N F WS abc NEWS abc NEWS of 1

'WS obcNE

abc NEWS , obc J

'rWS abc NE

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www.RdlondRecordalom

2. Ain't No Odour Xtina Christina Aguilera played host on "American Top 40" in Ryan Seacrest's absence, counting down the top 40 hits including her current single, "Ain't No Other Man: Flanking Aguilera, center, are the show's executive producer Claudine Cazian, left, and Premiere Radio Networks president/000 Kraig Kitchin. 3. Good Chance As the members of J

Records act One Chance toured the Carolinas, they stopped by CBS Radio's urban WPEG (Power 98)/Charlotte, N.C., to meet morning show host No Limit, center, at a screening of `Miami Vice." A. Wrack 'Eon While backstage at a Rascal Flatus show, members of Clear Channel's country KUSS/San Diego team ran into the Wreckers' Michelle Branch and Jessica Harp, who have had success at country radio with debut single "Leave the Pieces:" From left are KUSS MD Cindy Spicer, Branch, Harp and KUSS PD Mike O'Brian. 5. Forever 20 Virgin Records artist Janet Jackson visited Clear Channel's urban WGCl/Chicago studios to promote her new album "20 V.O.7 which streets Sept. 26. The eternally fresh -faced star is pictured with nationally syndicated radio personality Doug Banks. 6. Driven The Drive on Fox," nationally syndicated by Fox Sports Radio Network, welcomed NFL legend Jerry Kramer to discuss the start of his Gridiron Greats Relief Fund to benefit retired NFL players in need of financial assistance. From

left are Fox Sports Radio host John Fricke, Kramer and Fox Sports Radio VP/GMkxecutive producer Andrew Ashwood. 7. So Happy Together Rising pop artist Cheyenne Kimball stopped by Clear Channel's CHR/top 40 WDCG/Raleigh, N.C., to promote her new album, The Day Has Come." APD/MD/night host Brody got

be the prom date she never had.

AUGUST 25, 2006



He Once Was Lost, But Now He's Found A while back, we told

you about WMEZ (Soft

Rock 94.1)/Pensacola,

Fla., afternoon dude

Mike "Sandman"

Sanders' amazing

obsession with ABC's

"Lost," strhich he has

parlayed into a popular

weekly update on his

show. Somehow, the

show's producers caught wind of

Sanders' mad "last" skills and sent a camera

crew from the DVD

Group in Los Angeles to

Pensacola to capture his magic. Last week,

Sanders got the call

he'd been waiting his

whole life for: "I am

super jazzed. I made

the final cut and will be

featured in season 2 of

the 'Lost' DVD, in the Special Features disc,"

he says. The season 2

boxed set hits stores Sept. 5. Looking ahead

to season 3, Sanders remains philosophical:

"My price just went up,

bitches -they just don't

know it yet."

AUGUST 25, 2006

n

'Mama, I'm Talkin' Fast!' Will Ferrell, the star of "Talladega Nighcs:The Ballad of Ricky Bobby," made a return visit to the syndicated Ace & TJ morning show last week. The boys asked Ferrell about the heat the movie has apparently received from some so- called Christian critics, to which Ferrell remarked, "Apparently, I'm Christophobic ... but all the jokes are on Ricky Bobby." Asked about criti- cism he reportedly received from God -knows -who about his stereotypical

portrayal of Southern white males, Ferrell replied, "l'n) a product of the white Southern male ... it's kind of funny that people come up with this crazy stuff."

You may recall that while filming the movie in Charlotte, N.C., the home of Ace & TJ's flagship WNKS, Ferrell graciously stopped by for an hour- long interview after an on- air listener quest they

dubbed "Will Call" Said Ferrell to the boys, "1 feel like you guys were a good luck charm For us and the movie ... I wanted to say thanks." Basking in the post -interview atterglowTJ remarked of Ferrell, "Hes my new man- cntsh. "To which Ace eloquently added, "Shake and bake, baby, shake and bake."

Ferrell has been spotted at a suburban Los Angeles ice rink with "Napoleon I )ynamite" star Jon I leder, practicing their mad skating skills for their upcoming movie, "131adcs of Glory" "Will mentioned that at the end of the inter - view. "Yankee fete told ST. "He said.'I thought driving a race car was hard . .

ice skating is much harder: "

Ace BTJ

The Programming Department

WNNX (9)X) /Atlanta Idly personality /director of specialty programs Stag Craig. who has been with the station since its

Launch in I8, er, 1'$)2. has iv-upped for two more gars and is awarded Ix s API) stripes.

After five years svith WFLY (Fly 92.3) /Albany,

N.Y., the last two as I'D, John Foxx has resit med

and is headed out for a new gig-1.11A.

Clear Channel /Lexington. Ky.. director of

operations and programming Barry Fox exits as

his position is eliminated. Reach him at 859 -245- 2377 or hearfox(a-insightbb.conm.

PD/nor g talent Jason Jones, aka Big

Mama. is leasing KQQIt /Spokane, Wash.

OM /afternoon jock Steve "Kekeluv' Kicklighter will add PI duties.

Aticr 11 sean at WINK -I'M /port Myers. Fli..

1'1 //station manager/morning co -host (:. David

Bennett- known otF- -air as Iloh Grissinlnr -has left the building. Fur now, API ) /aftenxon guy

Dave Alexander is holding things down on the pn>gr,unming tip.

KITH' /'Iìilsa. (Ada.. sselcontes new MI) /nilfit jock I )ydan, inbound from nights at

W I IHQ /Memphis, etlectise Sept. 4.

Quick Hits Anthony "A- One" Morris, longtime afternoon

talent on KKBT (100.3 the Beat)/Los Angeles, is

now available for his next radio adventure. Find

him at 951- 236 -9841 or [email protected].

WBIG (Big 100.3)/Washington, D.C., adds two

new members to the full -time airstaff: Market vet

Lisa Berigan, famous for her time at crosstown

WWZZ, grabs middays, and Scott Struber is new

to nghts/APD duties.

KKDA (K104)/Dallas and overnight personality

U.B. Rodriguez have parted ways. He can be

reached through his Web site, ubchillin.com.

M KHTS (Channel 93- 3)/San Diego has a new

night jock and morning show co -host: Frank Vinci,

aka Frankie V, will transfer his "Frankie's

Neighborhood" night show west from

WKSS/Hartford, Conn., while Kalvin Reed is

upgraded from a part -time morning show producer

role into full -time co -host status. WLLD (Wild 98.7)/Tampa, Fla., rolls out the

freaky red carpet for the latest member of

"Orlando and the Freak Show ": Lyrik, who most recently did part -time at KPRR/EI Paso, Texas,

fills the pumps left behind by Kathy, who depart- ed last month.

WHHD (HD98.3)Augusta, Ga., welcomes Chad

Bennett to nights. Bennett, who comes from

WAEZ (Electric 94.9)/Johnson City, Tenn., replaces

Cosmo, who exits.

Afternoon talent 'Cannon is leaving Beasley rhyth-

mic WRDW (Wired %.5)/Philadelphia and is headed

to Chicago, lured by the overwhelming charm and

charisma of PO Rick Gillette and regional VP of pro-

gramming/Kiss consultant Dorn Theodore, to take

the 4 p.m. -8 p.m. slot at Clear Channel CHR/top 40 WKSC ( 103.5 Kiss FM). The shift has been up for

grabs since Tic Tak left in June. u Way back in July, Jason "Buckethead" Bailey

moved from afternoons on Clear Channel's alterna-

tive WJRR (Real Rock 101one)/Orlando, Fla., to

mornings at active rock sister WXTB (98Rock)/ Tampa, Fla. But now, through the magic of a top -

secret process known only as "voice- tracking,"

Bailey will continue to live on in afternoons at Real

Rock 101one as if nothing ever happened.

Nightmare For Dream Doctor Our thoughts are with Charles McPhee, host of

the nationally syndicated "Dream Doctor Radio

Show: who revealed that he's been diagnosed

with amyotrophic lateral sclerosis, better - known as Lou Gehrig's disease. ALS is a pro-

gressive, neuro- degenerative disease that does not yet have a cure. "I feel OK right now, but

let's be real, it's a very serious diagnosis," McPhee told his listeners. "Fifty percent of

those diagnosed live three years, 20% live five

years and 10% We i° years, while others survive 30 years. I's impossible to predict."

McPhee says he's committed to remaining

the host of the nightly three -hour show for as long as he can while eventually transitioning hosting duties to his handpicked successor, Frank Ru nyeaL a fellow Princeton graduate who McPhee has worked with for many years.


I

15



RE4?

16

PUBLIfHER'f '

L ;(er Noter Profile: Tess Taylor

Title: Founder and

president of the Los

Angeles Music Network

and National Assn. of

Record Industry

Professionals

Favorite radio format: Classical

Favorite song: Pete

Townshend's "Let My

Love Open the Door"

Favorite book: "The Power of Now-

Favorite movie "The

Lord of the Rings" trilogy

Beverage of choke: "Very fine coffee."

Hulloes "My job is my

hobby, I love it. I also

love spending time with

my family and friends,

and have had the good

fortune to meet many

marvelous people, 1 enjoy

playing the piano,

traveling the world,

reading, working on my

books swimming,

sleeping, composing and

collecting fountain pens."

E -stall address: tes. aanarip.com

She went looking for a professional networking organization. When there was none, she founded it herself

Tess Taylor By Erica Farber

hen less Taylor got into the music business, she looked around for a professional association to join where she could

lArmeet industry people, learn more about the business and help her advance her career. When she realized no such organization existed, she took matters into her own hands. What started out as inviting a few people to get together

has turned into a full-time job with a mailing list of more than 711,IKIfI protèssion- als.'lìxlay. she boasts two titles for two organizations: ti)undcr and president of the Los Angeles Music Network (LAMN) and National Assn. of Record Industry Professionals (NAI&I P).

Beginning her career: "My first music industry job was at Illue I ).uutb . ILadio in Vienna as a producer for its lìnglish- Luiguage returning shove. I

%vas .attending the University of Vienna at the titre. After graduation I ed to Los Angeles.

where I got a job at Avalon Attractions. %which. at

the unit, %vats the ',wet concert promoter in Southern ( :alilornia :'

Founding LAMN and NARIP: "I uartcd I.AMN afkr I got my first job at Avalon Attractions. It was clear

from the initial mpon%e that ,a Ibnnu like this was

needed. so I began organizing events and grew the association. In l'rn(. I f d NARIP to address

the needs of professionals.

"I AMN and NARIP give members an opportunity t o broaden their pmti'sion,l networks h1 .Ill: nation.allc and uuw internationally. It's in- crraullgly olstuu% that opportunities center on

kttanding,uul up- to- the -minute infònnatiun as %well ,IS pmfissiunal relationships. (other benefits include learning ,lout precedent, hose rela-

tiuushqs burnt between companies .end executives, their strategic,. what criteria ,Ire used to make major des. and get the green light on prolects. etc.'

Mission of NARIP: "'loo promote career advance-

ment. education and g do d will aiming record

executives. duutestically and %vorld%vide. Increas-

ingly, U.S. emtnpnneun seek to market their music worldwide and vice semi. Professionals outside the States have an ongoing interest in access-

THERE'S MUCH MORE Cd www.RadloandRecords,com

ing the U.S. market. Also, the more volatile the

business becomes, the more people seek

organizations like NARIItperhaps to help provide

.1 sense of stability.

"Part Of our mission is to provide education to

enable our rentiers to remain cutting edge and

competitive. Also. 5%V wish to pnsitk platform

to convey insights and perspectives on imtpnsving

our business. We ..ant record-industry pmfìssium-

als and executives to get a fair shake and see to it

that the quality of their lives and contributions -- -

as %%ell as these of creators and those who invest

in them-an: respected and valued :'

How one joins: "Go to narip.com.-

Biggest challenge. "My hi ,est enemy is the clock.

finding the tinte to do all the things I %vait to It

and do totem properly.

State of the music industry: "We're in a transition

period; it is a hardship for many and an oppor-

tunity for others. I stye enormous opportunity'. but

to take advantage of it. people must be flexible and swilling to change. Several things are certain:

Consumers have an insatiable appetite for music:

consuner% don't merely want more choices. they

.want better choices: artists and ians continue to stake music: there is an ongoing need door

marketing and artist-development expertise. as

well as a need for investment capital. Simply putting one's music on the Internet isn't meaning- fill; expertise is needed to market it, stimulate

demand and sales :'

Most influential individual: "( Ahcr than my parents.

Thomas A. White. .1 consultant in the recoud and

music publishing industries. Iras been the most

influential by tar. His humanity, %%isalomt and kind- ness have enriched me tnntentkmsh. I le has given

nie more than I can ever repay"

Career highlight: "Funning -and lust. g - --my

business. Its satisfing to lace created something

that helps others. Also. %Olen ntcaulxn first rela-

tionships, take the infòrmatiun %ve have been able

to provide. apph it and succeed, that gives me the

greatest satisfaction."

Advice for the record industry: "The relentless pur- suit of profits is often counterpntductive ro httild- nig ,t sustainable business. The bottom line is an

otlr' concert but creating relationships should

he Wrote important. Put rckttiomships firm. and the

nHnesy Will fitlksc. PrOVIli .'aloe M) your cus-

tomers will coule h.tck for mon.This is %what sus-

tains a prosiness. Force- Heeding a product or serv-

ice may yield short -terns profits. but the business

.won't sustain itself. Consumers an' too to lore

fooled twice,"

'Simply putting one's music on the Internet isn't meaningful; expertise is needed to market it, stimulate demand and sales.' -Tess Taylor

AUGUST 25, 2006



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Oki G ION A

Solutions Are Out There, But First, FM Has To Care

By Chuck Taylor Illustration By Kate Miller

GenerationY doesn't know what its missing.

For a demographic that has grown up with the Internet, sophisticated gaming, mobile phones, ipbds and satellite radio, in many

cases terrestrial radio is hardly at the zenith

when it comes to media choices for music,

entertainment and information. For FM programmers-particularly those who focus on younger demos-the fact that a

growing portion of this burgeoning young adult population isn't making radio part of its daily regime is a crisis that is approaching

the boiling point. Consistent, long -term declines in time spent listening are no secret,

but nowhere is the decline more marked

than 'with Generation Y, the demographic

that roughly constitutes the 14- to 27 -year-

old age group.

AUGUST 25, 2006 THERE'S MUCH MORE @ .r ww.RadioandRcords.com

19



Ten Tools To Attract Generation Y To Radio 1. Recognize that

Generation Y is the

future of radio.

2. Talk to your audience,

not about yourself.

Relate to listeners about

their lives.

3. Create a cool buzz

about your station. Give

young listeners a reason

to turn to FM radio.

4. Use Web sites as

functional, interactive,

informative tools.

S. MySpace, MySpace,

MySpace.

gimyspace. corn piece 'or en.

6. Live where the

demographic hangs: Go

20 where they go, offer

more than a cursory

presence.

7. Pay attention to

ringtones, videogames,

downloads and what

your own kids are into.

8. Go back to high

school. Sports, pep

rallies and whatever

events offer visibility.

9. Use H02 side

channels as the new

frontier for the youth

audience, just as FM did

in the late '70s.

10. Get rid of the gray.

Hire kids to be on -air.

According to Arbitron, between the fall of 1998

and spring of 21N16. radio time spent listening has

dropped significandy -with younger demos showing the most dramatic declines. Listeners

aged 25-54 were listening an average of 22 hours,

45 minutes a week in 1998; that figure is down by two hours. 15 . tes now, to 21.311. For 18-

341,TSL dipped three hours, 15 minutes over the same time period. from 22:15 to 19:I0. And for listeners 12 -17, the differential was two hours, 15

minutes, but today, that age group is listening only

12:45 a week, compared with 15:I0 in 1998.

So what is radio doing to address this critical issue? Apparently, precious little.

Larry Rosin, co-founder/president of Edison

Media Research, admits that he is baffled by radio

groups' ambivalence to embrace Gen Y, who not only command more buying power than any pre-

vious generation, but because they feel alienated by

radio, an rapidly adopting other burgeoning media

that are actively wooing youth culture.

Rosin claims terrestrial broadcasting's wounds

an elf -inflicted: "1 released a report in 31X1 on the

12- to 24- year -old audience that I truly thought would nprscnt a turning point and trattsfornt the industry," Rosin says. "I cane up with all of the rea-

sons that this demographic was no longer listen-

ing to radio with all kinds of evidence. I believe it was the single best piece of work I had ever done."

And the industry's reaction? "Nobody paid any

kind of attention whatsoever.This is anything but the first discussion of this topic, but you reap what you sow There is this attitude that it's something

we can worry about tomorrow. No one is even

trying:' he says with resignation.

Rosin is handy the only critic of how broadcasters are ignoring Generation Y. The ever-

outspoken John Parikhal, president of Joint Communications, unications, insists that radio stations age -old positio g statahnetus are not only irrelevant to a

savvy youth audience, but just plain patronizing.

"'We're the station for nxxe hits:'We play more

music of the 71 k, yol k and today.' Its lame bull crap;'

he says. "We've turned air talent into trained doss.

Haw some aspect for the people that are listen-

ing. (cxnmunicate with them. Stations only talk

about thenselves instead of the audience.

"If you're 17, you want to hear that it's 1110

degrees, how sweaty it is outside. Personalities are

no longer given the latitude to talk about the fact

that it's raining. that school is starting in a week,

that Paris Hilton has decided to not have sex, so

what should she do instead? Engage people. What

'I released a report in 2000 on the Ì4 \ to 24- year -old audience that I trul}

thought would represent a turning poin .

and transform the industry. I came ur with all of the reasons that

demographic was no longer listening tc .

radio with all kinds of evidence. Nobod} paid any kind of attention whatsoever.

There is this attitude that it's somethinéi we can worry about tomorrow.' - f w.,

THERE'S MUCH MORE O www.RadioandRecords.com

happened to discussing the real world that people

are living in? Thais what young people want to hear about."

Like Rosin, Parikhal says that broadcasters haw

no one to blame but themselves for the erosion of young listeners.

"For a wry long time, we just didn't care about

teenagers," he says. "Now all of a sudden. we

wonder why they are turning to their iPods. It's

because we neglected them like stepchildren." Saga Communications executiveVP /gaup PI)

Stew Goldstein suggests that the youth audience

would find plenty of value in radio if only sta-

tions would target it.

"They still have a desire to be entertained." he

says "Right now. largely we are not programming to that group. New music is harder to find, and

we are not investing in talent which can make eye

contact with this demo. This is a tough one. We

need to create buzz and have this generation say,

'Did you hear this ?' "

Life Out There If the message is not reaching executives at the

corporate level, it is apparently not lost on real - world programmers who include Gen Y-ers in

their target audiences, particularly at urban, top

411 and alternative stations.They say they have an

arsenal of tools to make sure that no child is left

behind when it comes to radio's relevancy. In a

word, it comes down to technology: cell phones,

pagers, text messaging and the like.

"First and foremost, you've got to engage these

listener the way they want to be engaged," says

1)ave Steel, PI) of Regent's rhythmic KRKA/ Lafayette, La. "If they're online. streaming is one

of your tools to gain cume and TSL from some-

one who may not otherwise listen. Station Web

sites need to be functional, interactive and

informative as well as fun. By updating what you

covered on your morning shone, countdown shows or other features, you can draw them in

repeatedly. Airstaff must be familiar and proficient in current technology and applications to be able

to relate to the listeners on their level" Al Payne. OM of Radio One's urban AC

WKJS (Kiss-FM) /Richmond, Va., echoes that

sentiment. "Wr v got to live where they live.This

format is a lifestyle. If most of their time is spent

on sites like MySpace.com, you better make sure

that your station and all of your personalities and

mixers are in their face there as well.

"We host MySpace parties here and recently

did a giveaway in which callers won concert tickets by giving us their MySpace address. If you

don't want to get that complicated. just mention- ing lifestyle items like iPods and MySpace in your station imaging will talk directly to the demo.

Take all feedback from your personalities. street

team and interns and convert it into ways to

enhance your stationality."

Mambo, co-morning host at Cumulus' rhythmic

KVYB (1113.3 the Vibe) /Ventura, Calif., adds. "I kook at what music and ringtones they download.

what videokantes are the top sellers. then research

the game to see what songs are on them. MySpace

is something I use to see what songs people have

on their paw and, of course. I use my teenage son

to see what's hot with music and giveaways:'

Parikhal says that in the past, he would maintain contact with a couple of high school kids,

offering them concert tickets and free Clk in

exchange for an open channel to the latest buzz

around campus: "Then I'd talk to the jocks about

it. and they would figure out ways to soured

young on the air;' he says.

Being present where listeners hang is just as

important for a station. With radio's hip factor

already in question, face- to-face rendezvous at their

perceived cool joints is an essential imaglng element.

"Go to high school events, whether it he a

football Anne, pep rally or any other school func- tion," Steel says. "By taking time out of your day

to nuke an appearance. you relate to them on

multiple levels. It's vital," "You've got to go to every relevant event and

talk about it :' Payne says. "Give away trips to

awards shows. present exclusive V IP access to up- close- and -personal events with their favorite stars

when they visit. identify your brand with local

teams- varsity. college and pro -car shows, bike

shows. Always ask, 'What's next ?' It's exhausting,

but we need to understand that we are in the

entertainment business and it's our responsibility.

Listeners must always be entertained with larger -

than- life personalities and promotions.

"It can be as simple as outfitting your station

with the hottest gaming system so that you can

host Xbox 3611 challenges at sales remotes," he

adds. "You will not believe the response"

Parikhal stresses, "Go to the null. the places

kids hang out. Create your own events. be wherever they go to show that you care about them."

He also suggests making sure a station has pres-

ence at concert events that relate to a young audi-

ence, but prove that it's not just a cursory gesture.

"People that work in radio are so used to this

kind of thing that they miss the opening act and

leave 15 minutes before the main act ends.You've

got to think like a fan, act like a fan, be a fan."

Whatever the case, Rosin wants, once again, "If a radio station isn't targeting these people. it doesn't matter if they show up where they con - gregate.The point here is that they must be tar-

geting them in the first place."

The Road Ahead Looking forward -and it sounds so simple -Steel stresses that it is key to make listeners feel like they

are participating in the personality of the radio sta-

tion as opposed to being outside observers.

"You have to nuke them involved in your product :" he says. "Whether it's cume- or TSL- reated promotions, on -air content or other

avenues through which you connect, by remaking

then feel like they have some ownership of the

station. they'll he your voice in the a Wiry

encouraging others to listen as well.- Steel adds that ediacy is foremost in the

minds of young listeners: "They don't have the

capacity to wait for anything anymore," he says.

"They need as much as they can get as soon as

possible. Its our job to deliver as much as we can

to fulfill their needs."

AUGUST 25, 2006



Parikhal ha rs home that spo tloads must

r to d h. but lone important.: om

menials hase to be pertinent to the audience

te g to J given sea ' .

"They used to hase t thing to do with the

f at:" he says. "hut now ash are irrelevant.

St - are playing i vials that nobody

cans about. that haws nothing to do with listen-

er:. Its a disservice to listeners and advertises.

As a tixtyvntxtltiiig. lko im lus tux) prinun sug-

gestions. First. he says. tic elo p I ) side t ha ris as

a destitution specifically targeting (*ovation Y.

"Time after rink, the predominance of HI)2 tholtes sue JII11tti JI the 25 -i4 audience. Its Tike J

n dcx :' he says. "I Itvv many classic countries dour hive \er'us music th.it is ai11xYf at (04 listeners%

Give the entire III )2 tier to youth in just the say

that FM hnlu &n young listeners from AM:' Second. he offers. only half-joking. "Don't t trust

any pntgeunntcr over the age of 311. If the gray -hair

brigade shows up for a pmmotion.timg t it.A hunch

of old tarts trying to talk to deli is not going to

ssork. I )rati .t new regime of people who got it. I lire

young people %vim know wham they are.'

Scan Lynch. I'1) of-Visionary Related Entcr-

c ' nt's rhythmic KI )1)13 /KQMQ H lulu.

agrees: "Talk to then[ in their language. ( kt air

personalities that can relate to this ck . Put a

kid on the air cote in J while.' Payne has done .lust that. Asked what special

mining he has in place for on -air personalities to

relate to youth. he responds. "Arc you kidding%

My staff trains me. Most of thrnl ate Gen Y. so I

take what Tye learned about good radio and

nxsh my experience with their ideology. It keeps

things moving:.

Meet 72 Million Optimistic, Empowered Thstemakers Some 15 years ago, "Generation X" became a well -

entrenched pop culture catchall for a peer group of

cynical, angst -filled twentysomethirgs living in the

shadow of the sprawling baby boom.

How five minutes ago. Meet Generation Y, the

last cultural cohort born in the 20th century,

branded as a gentler, more optimistic sect, sensi-

tized as the boomers' offspring. The group, which

ranges in age from early teens through late 20s

(born between 1978 and 1992), has already taken

on a host of catchy nicknames, like Echo Boomers

and iGeneration. In all, the demo encompasses 72

million Americans.

For programmers, there is a ton of information

about Gen Y that can be directly applied to station

dynamics, collected by those who study such things

for a living. Catherine Stellin, VP of marketing and

trends for the Intelligence Group, is one such per-

son, an authority on youth culture who has advised

such wide- ranging clients as HBO, Cosmopolitan

magazine, Calvin Klein and Xbox on how the retail

and brand landscape is changing and how to best

embrace the next generation of consumers.

Radio; H Llear Message SteNkn's first line of advice for stations, no matter

who their primary demographic might be, is to

make content crystal clear yet adventurous enough

to meet the demands of a cultural group that

knows how to find what it wants with limitless

abandon -and to never assume that it is not

already in on what a particular format might be

selling as the latest thing.

"It's important for a station to be true to them-

selves, to not try too hard and yet to not dumb

things down; she says. "Take music seriously,

because they do. And a lot of times we hear that

radio feels too mainstream, and not just the music,

but because the commentary seems geared toward

a less intelligent consumer."

Whereas Stellin characterizes Gen X as the

shattered -expectation generation; Gen Y differs

dramatically. She explains, "Generation X grew up thinking

life would be one way and as they got older, real-

ized that was not the case. In their life experiences,

you'll see a pattern of the rug being pulled out

AUGUST 25, 2006

from underneath them. They are a savvy genera-

tion, but are also very distrustful: Generation Y appears to have a better take on

their future. Among the traits Stellin attributes to

Gen Y-ers: They are realistic but at the same time

optimistic (they know bad things will happen, but

remain positive in thinking everything will be OK);

individualistic versus fiercely independent (they

want to be individuals but part of the crowd: "I am

totally one of a kind, just like my friends

empowered (they think they are smarter than you

because they have been told that) they serve as

the CIO, or chief information officer, of the house-

hold and have boomer parents asking them how to

program the TiVo and for lessons on how to be

cod, which results in Gen Y-ers becoming the

tastemakers and drivers of family purchases; and

they are entrepreneurial and hopeful.

"Programmers need to understand that they've

grown up in a world of what -you- want -when -you-

want -it entertainment," Stellin says. They are

accustomed to showing many sides of their per-

sonality on a given day, whether it's preppy, punky

or rock'n'roll, and they expect to experiment with

different genres of music as well

Customization is key, she stresses, but the group

prefers individuality within the safe confines of a larg-

er group: "They will customize their rirgtone -aid it's

one of a kind -but all of their friends are doing it

Tech -Savvy Obviously. Gen Y is the most technically savvy demo-

graphic yet, gravitating with ease to the Internet,

Pods, satellite radio and other new media. But the

appeal of entertainment that doesn't come with a

price tag remains at the forefront, Stelln assures.

FM radio "will remain appealing as long as it

continues to offer a premium product," she says.

This is not a group that will be stagnant for the

sake of comfort. If they think they get something

better from satellite radio, they'll go to satellite

radio. But it has to be a lot better to justify the

cost. Don't underestimate the value of being free."

Station Web sites add great appeal to terrestrial

radio's imaging -though, she warns, merely

streaming a station's signal without offering fur-

ther compelling content stands in contrast to a

multitude of custom Internet -only radio stations.

"Last.fm is a great example where you can go

online, create a free radio station that is customized

to play songs similar to artists you've submitted as

favorites," she says. it is providing the service of

introducing new music you might not have heard

of. But it's still important for radio stations to have

an online presence that adds value."

In terms of marketing, Stellin says advertising

that appeals to Generation Y needs to respect the

fact that, whether 27 or 14 years old, it's likely they

are already aware of any given trend.

It depends on the tone and the brand of a partic-

ular ad campaign, but "humor is always effective in

that it gets their attention, and they tend to

remember it. But it needs to be smart, witty humor

that gives them credit for being smart," she says.

The same goes for station imaging Don't expect

listeners to not be tuned in to whatever pop culture

or music trends are already entrenched on the Web.

In particular, a song or act branded as new that has

been circulating on MySpace for the past two

months creates a disconnect between a hip audi-

ence and a seemingly tout- of-touch radio station.

Even if a station's format is classic rock and it plays

lorgestabished favorites, Stein says to not forget to

add the occasional element of surprise: "Introduce

them to new music you think they night like as well."

She adds, "It depends on the specific station's

brand, but the most important thing is to be clear

about the kind of experience they can expect. And

then deliver new, new, new." -CT

'Programmers need to understand that they've grown up in a world of what -you- want -when- you- want -it entertainment.'

-Catherine Stellin

THERE'S MUCH MORE ftb www.RadioandRecords.com

21



Making Dollars And Sense Of Today's Deals



ALi

egitiating hnudcast rims with prat:, siunal teams is a contact sport.

Beyond the handshakes and the con- gratulatory pats On the hack. any broad-

caster who enters into a rights deal with r spurts

franchise better lave a team that's supportive.

willing to work closely with the station and above

all have players who show up and stay in touch

with the su and its listeners on a regular basis.

And that: the easy pan. There an essentially

only two options new that work for moving ad

inventory: either .a shared deal between the sta-

tion and the franchise. or bondcaster- controlled. Otherwise. no deb. Broadcaster are fighting

hand to grab and hold unto listeners. while sports

franchis% are in an equally brutal battle to sell

tickets. (: acts that don't generate nsenui not just ratings. but revenue-for death sides 110

longer make Sense.

Lincoln -Media's news/talk MIT-AM-I'M Charkotte. N.(:.. GM Rick Jackson is an advocate

for change in the imoxk'ast rights areua. "Any bnutkaster paying any professional sports team for

the rigdns to broadcast genes --if you're just the

vehicle. the flagship station and you're just carry- ing the g. -with sales opportunities" is at

r disadvantage. he says.

WWI' has the rights to the NII. Carolina

Panthers and. until Recently, h.Id a drab with the

University of North Carolina football team.

Jackson says he Cut udthe relationship with UN(: even though WIRT was on the receiving end of all a I p.l \'llll'nt Of than six figures.

because the ttJIll is based in Raleigh and not

Charllme. which reduced is impact.

He also doesn't Ilieve that a split -inventory deal works \cell for ,1 broadcaster. saying that the

station ends up a iseting against the team for ad revenue: "You tither have them or you don't.

because the team will kill you: this have all the

playthings:' such as team roar, event tickets and

player appearance schedules.

Never Again Jackson says there was .1 tine shell the station

paid for riOts to air Panthers pules, hit W11.1. no

longer doss.-Believe Inc. we will lies er pay again.

he says. "I think broadcasters that .IR paying for

basketball, football and hockey an nos. We're nay

beyond the elty and age Where we need tient. Bill he says the Panthers are great tu svork

with: "I Ivey gist. us pli .b opportunities.

But 11 a years agi) that wasn't the case.'

\V hike sox getting into yxtiti(s,Jlnnul: news/

talk sports WTMj /Milwaukee sniorVl' /GM J(o Schweiver ens dut in general WTMJ pays rights

fies to hx..uI e',1111s. but keeps the advertising av- enir bmight in by those bnudkast...Hie station is

home to M,ijar I :.igue Baseball: (MI.1t)

Milwaukee the Nhls( nun Ikn Tacker.

the NBA: Milwaukee Bucks and the University of Wisconsin f.x)thall .tel bxasketlbrll trans.

The payod' is threefold. according tu

Schweitzer. "First and li)rtcm)st. to own the sports

images in town. to be the first place for listeners

to go for their favorite honlattsvn team. is an

important part of the strategy tor the radio sta-

AUGUST 25, 2006

tien:' he says. "If all things work pn)ptrht we hope

tint the games drive audience that aRnet al -

I\ Pi listener. M) that they can sample the sta

But most important. "We look to slake all of our sports profitable :' he says.

In a Wall Street world. pmfruhility is key.

"That's why you're seeing a lot of companies nul- g away (null these sports deals.' Schweitzer

says. 'Theyre htt g hander and hander to

make profitable They're no longeras exclusive as

they were intended to he.

Fisher 13madcasting: news KOMO /Seattle

GM Larne Roberts believes the deal he has with MLBS Seattle Mariners benefits the sun on. "The Mainers incnase our AQH and come sir

hs out of the year.' he says. "'they also provide a cachet for KOMO and boost the image of the su being the nurket leader:'

The do vlside? "A Major League Baseball con- tract is very expensive :' Roberts says.

Buying Into Broadcasting Indeed. cost and lack of excl city have been

deciding t.ictur for a number of broadcasters.

( :13S Radio CEO Joel Hollander. for example.

has opted to not renew a her of spurts contracts. including those with three NFL teams - the Dallas Cowboys. Washington Redskins and

dial ' re Ravens -and two MI.11 teams. the St.

Louis Cardinals dinals and M. -rota Twins.

While the Ravens. Cowboys and Toils have

mound new broadcaster- owned hones. the

Redskins and Cardinals have opted to his stations

otltrildu or co-on a radio outlets for their team's

coverage. Redskins owner Dan Snyder recently

launched Red Zebra Broadcasting. which is run

by longtime broadcaster Bennett Zier. Meanwhile.

the (:ardiluk bought a 54r.. stake in CH I Inklings' news/talk/sports X IRS/St. Louis.

T\so odes MLB teams have longer histories of owning their mho stations. aldoxugll in both cases

it was the hnxxk.stcr that b ought the team. !totters

Communications pun-bawd tiell)ntO Blue Jays

in 21 M t Loeb bxlgalt (J( :I. (die h.ul 5 A )) in that mar-

ket the next year: Iribiue' nevss/talk W(.N has Ixeu broadcasting Chicago ( :ubs baseball panes since the

station mot on the air in 1925. In 1914l.Tribute

bought the Cubs titan the Wrigley fancily.

No nutter who owns the team. bah sides need

Radio's Baseball Rights: Who's On First?

CBS Radio is the broadcast leader

when it comes to Major League

Baseball. But while one -third of base-

ball's 30 teams have deals with the

company, that number is declining.

Last year, news/talk/sports KMOX/St.

Louis lost the Cardinals to CH Holdings'

similarly formatted KIRS, which is now

co -owned by the team. The Cardinals

had been with KMOX since 1954.

Similarly, CBS Radio's news talk/

'Sports deals are becoming harder and harder to make profitable. They're no longer as exclusive as they were intended to be. -Jon Sdreidtz f

to profit from rights deals.

"The lx-st relationship a radio station ...il Ins: with a pli tissiolul sports team is when unes Iwaki

benefit :' Red Zebra CEO Zier says."' flunk the

(lays are over where one is the loss leader Mott the

other. That doesn't net maki stns.. any

I le believes .a radio station SI Id hase three

distinct rani with a %ports team: "First. atm the flagship moor the team and I do their play -

b% -play. he says. "Second. I'm going to talk about

the team. ,bout the players and the stories and

everything that goes along with that. The thine

n a hip is .1 marketing rel. tion \hip: mating hoopla and helping the team sell tickets.

-If they -meetgn,tbut that will Ise because

the relationship between the radio station and the

team is re.dh gixxl and solid, and you have the

same ye\ of the world.'

The Other Team It hasn't nude things easier as the bnutkast grenu

has been cl led by the emergence of alttnlatt nevv -media plate . XM Satellite Radio is

home tu MIIl \chile Sirius Satellite Itadio car-

ries NH and NBA games. NI I games are car-

ried on both outlets but will name exclusively to XM in 2(M17. In mort cals. the games that the sat -

casters carry are produced by kcal radio stations.

In another bevel opnellt. Sprint Nextel will son nuke kscal flagship-station bonds:asn avaiLlhk via an

agreenkilt with Major League Baseball Advanced

Media. the sport; hamlet wing. moor Si!$ r ninth. The new distribution arrangements have ter-

restrial-radio rights holders either scratching their heads or jumping up and down in anger.

depending upon whom you talk to.

"The leagues led dut it: within their rights to hase us produce a program and then deliver it to our e peti :'WTMJ: Schweitzer says.

-They're looking for every platform. I can't

fault them fox that:' he ankh. nut "torr us to produce a product that ultinutely gets delivered to

our petition is a confining tininess model for nee to understand.-

sports WCCO will lose the rights to the

Minnesota Twins, which have been with

the station for 45 years, at the end of the

2006 season. The team is moving to

Hubbard Broadcasting's news/talk

KSTP -AM. CBS dropped out of the

negotiations at the end of June.

CBS isn't walking away from all its

deals, however. The company is in the

first year of a five -year deal with the

Chicago White Sox, whose games are

carried on WSCR in that market.

In addition, it is negotiating with the

Detroit Tigers, New York Yankees,

Philadelphia Phillies and Pittsburgh

Pirates to extend contracts that run out

after this season.

CBS has agreements with the Los

Angeles Dodgers, New *tit Mets and

Oakland A's that run through the 2008

season. A deal with the Texas Rangers

extends through 2010. -T5

THERE'S MUCH MORE Ce www.RadioandRecords.com



; , . I

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he TIMELINE

Craig Kailman promoted to chairman/

CEO at AtlantK Records Group.

Carson James adds oversight of the

Curb/Asylum Records

promotion staff. Mark

Anderson moves to Audience

Development Group as direc-

tor of contemporary formats.

Bob Visotcky

named VP /GM

of KLAX and

KXOULos Angeles. Leslie Fram elevated to

director of programming at Susquehanna/

Atlanta. Jeff Ayeroff named creative director

of Warner Bros. Records and creative consult-

ant of Warner Music Group.

10 flAftSMt

A.D. Washington

named senior VP

of marketing and

promotion of Warner Bros.

Records' Black Music div,sKxn.

Mary June Rose appo.nted

PD of WGN/Chicago. Rob

Dalton elevated to VP of

national country promotion at Epic/Nashville.

15 Jamie Hyatt named PD of KOY/

Phoenix. Matt Mills named presi-

dent/GM of WPRD and WMGF/Orlando,

Fla. Dave McKay named beautiful music/easy lis-

tening PD at Bonneville Broadcasting.

?Q. Robert Wright

named presi-

dent/CEO of

NBC. John Carter

appointed VP of West Coast

operations at Chrysalis.

Kid Leo promoted to OM of

WMMS/Cleveland.

Denise Oliver appointed PD of ABC

Rock Network. Warren Maurer

named VP of the AM Radio Group at

Group W Radio. Ron Riley promoted to OM

of WCAG and WXYV /Baltimore.

Linda Clark appointed national director

of promotion and artist relations at Jet

Records. Alan McLaughlin named PO

of KRIZ /Phoenix. Joshua Blardo named East

Coast promotion director at Chrysalis Records.

AUGUST 25.

harts THIS WEEK IN DATA. For complete charts, there's always more at

THE SPIN

Urban's 'Lifetime Achievement Keith Urban's "Once in a Lifètime"

l :apitol Nashville) arrives on the

(:ouutn chan at No. 17 .und .hatter. the

Nielsen 111)1-era record for the highest

kbttt."Litìtintc" tops a No. 18 star M

Garth Bnwks. '(; d Ride (:r>,vtxn" in

October 20115. which surpassed his own

pn'vious record for the chart 's highest

boss; set in May 1991 ss hen "The Thunder Rolls- entered at No. 1').

Urban had previously bowed as high

as NO. 37 svith "I ).ivs Go By ut Jtuly. 2010.1.

as -vet- untitled no% all ,duc Nov. 7.

nn 416164 Ai

By Wade Dessen, Gary Trust, Anthony Colombo and Raphael George

Shinedown, Nickelback Extend Top 10 Streaks Shinedown earns its seventh top 10

in seven tries at Active Rock as

"Heroes" (Atlantic) climbs 11 -9.

That's one short of Creeds mark of

eight straight top 10s from the start

of a career, which it accomplished

between 1997 and 2000. Shinedown

is also one shy of the current longest

top 10 run recently established by

Godsmack with the title that holds at

No. 7 and is, ironically enough, titled "Shine Down" (Universal Republic).

At Heritage Rock, Nickelback lands

its eighth consecutive top 10 as

" Rockstar" (Roadrunner/IDJMG)

jumps 12 -7. That's the third - longest

string in chart history behind

Aerosmith's 11 and 3 Doors Down's

nitre. The Canadian quartet has

reached the top 10 with 11 straight

songs from its last three albums, but

its top 10 streak was interrupted

when "Saturday Night's Alright (For

Fighting)" from the "Charlie's

Angels: Full Throttle" soundtrack

stalled at No. 31 on the then -40- position chart.

The new single inmxfuccs an

'Goodbye' Means Hello For Brown

Chris Brown sets a career -high debut at Urban as "Say Goodbye-

(Zomba) enters at No. 27.7-h, track also tics Avant's "4 Minutes"

for the best start by male artist

this year. Brown's fourth chart

appearance also collects 1.355

spins, the second-highest suns for .t

debut track M a malt since the

log gof2tlW."WhyYou Wanna" by T.I. pulled in 1.3155

plays fix his No. 2K entry. in April.

Pussycat Dolls Claw Nao Heights

The Pussycat I )ills hook their sec-

ond top lu and their hest shcsvit)g

to chats at Rhythmic as "Buttons" (Interscopc) leaps 11-8 with the

week 's largest increase (up 552

plays). The track gains 415 spins at

CHIC /elite -to and is now only

1117 spins :sway from giving the act

its second chart- topper at that format. In January. "Stickvvitu"

reached No. I on CHR /Top 44)

and No. at Rhythmic.

ILLUSTRATIONS BY KUN -SUNG CHUNG

'Bridge' Leads John Back To AC Chart Elton John debuts at No. 29 on the AC list with The Bridge" (Interscope), ending his longest span away from the chart as a lead

artist since the Nielsen BDS era began in

1993. John was last on the chart as a headlin- er in May 2005 with "A11 That I'm Allowed."

John also extends his lead for most chart hits by a male artist in the BDS era to 25. Celine Dion is the overall leader with 33, and

both, ironically, are longstanding veterans of the same stage: Caesar's Palace in Las Vegas.

Evanescence 'Sobers' Up Evanescence returns to the CHR /Top 40 chart for the first time in two -and- a -half years with "Call Me When You're Sober" (Wind -up) at No. 36. It's the group's third chart hit at the format, following the No. 1 "Bring Me to Life" and No. 2 "My Immortal."

Evanescence also lands its third top 10 at Alternative, as "Sober" rises 13-

10. "Life" spent two weeks atop that chart in March 2003, and "Going Under" hit No. 5 in November 2003. The group's new CD, "The Open Door," streets Oct. 3.

25

THERE'S MUCH MORE www.RadioandRecords.com



CANADA OIR/TOP 40 atAtaiR / RaOMOTiON UaIL

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CHR/TOP 40

So much top 40 ratings goodness, we could just plotz

The Spring Ratings Bonanza

Kevin Carter KCartereRaidloandRecords.ttww

is almost like Christmas in July -*wept its been Iikc 144) degrees

here for the past month. But I digess. There is just so much asse-

stmicntss (Is that even a word? It should be.) happe ' g all over Top 40 land that we called several l'I ) pals to explain their suc-

cess in their osvn words. even if it meant dr zing them assay &nun

ratings. elchratioms where the Old result of consuming mass quau- titie% of adult beverages plunged them deeply into "I love you. man!" mode.

Cat Thomas, WAPE/Jacksonville, Fla. "We'd like to dedicate this successful ratings hook in loving memory of Chris Kelly. Chris was a I )I on the Big Ape AM in the 1970s and was our senior account manager until he passed away this spring. We pude it our mission to send him off -with a terrific ratings hook. So. here. Chris. we give the spring 21M K, Jacksonville Arhitron to you. If I know 1 ' , he's already sold the firm -ever remote in nx-k'n'roll heaven.-

Brian Kelly, WXSS (103.7 Kiss FM)/Milwaukee "Kiss -1M lasted its se 17 share in a nsv 12 +. We were No. I sonner 18 -49 and 25 -49 and No. 1 personas 114 -4'). Our big on -air pmtuoxion was Think Fast fix a (rand. a game show we played fixer tines a by c plcte with hells. buzzers and tick -took M I edicts. Listeners had (111 seconds to correctly answer the pop -culture questions. If they did. they won Si INNI. We did backstage pis *ions with the All- American Rejects, Pink. Mary J. lige, Ne -Yo. Nickelhack. the Fray and Panic! at the Disco.

Every sin major nix' picture that canne out ill the siring. we owned it with exclusive sneak previews. Couple all that with the test airmail-on the planet -Wes. Itahny and Alley: Jojo: Kraig Kamm: Kracker: and Jesse Mitchell -it's a heck of a conabxi...

Boomer, WRVQ (Q- 94YRkhmond, Va. "We've got a great team in place her at Q-94 -the credit goes to them tir their hand work during the spring. I wouldn't call it a relaunch. but we jumped into spring

with fresh iuugiiig, a totally revamped Weh site. new database prowani and a tweaked sua ' sound that better serves the 18-34 female.

"We did a e bina tion of local and loup contesting, 'with' cash. Our best con- test suas our simplest ... Music Match for Cash. where you listera for the songs to play ou a list posted at the Weh site and when the last one spins, you win cash. We also did fix-used contesting tin the database. driving new registration and providing satkEiction for those already registered. I'm a big believer in the notion that database

equals diaries. We continue to average a dozen new members every day and have

equaled 75% of last year's total registrants in half the time.

"To cap off' the spring. we rait a healthy TV campaign and node the coattail of Elliott Y. ' . a Riel I native. through 'American Idol' to the final three. handing ourselves as the 'Idol' station in town. We got ridiculous TV coverage-CNN. L.str.a and any number utl.x'.al .und regional V outlets covered our events oil a weekly basis. plus suc managed to get our morning host on the front page of the paper.-

THERE'S MUCH MORE CD Nww.RadioandRecords.com

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27

clear. consistent. quality. All hooks are not created equal.

Contact Michael Pelaia for your next project (770)452 -4665 hooks hooks.com www.hooks.com AN CCNTVa .'DISCS . . . E L'

AUGUST 25, 2006 THERE'S MUCH MORE ep .Yw.RadioandRecords.com



28

j051. pNN

Lill . .)Ir.

RIS

I

i

Billboard

R&iPhoP SEPTEMBER 6 -8

$55'

Pre Res

For more info including ponsorship opportunities and how to register visit:

Register Today www. B i I I bo rd Eve nts.co m

RHYTHMIC

OPIA

Miami's Power % tackles a major issue on the air

Making A Political Statement

Darnella Dunham DDunhanteRadioandRacords.com

Invthntic stations do not

have a reputation for

rteeing particularly vocal

when it cones to

addressing political

nutters. Hut .tfier

Cuban leader Fidel Castro announced he

was delegating his power to his younger brother Raul while he underwent intestin-

al surgery. WIk)W (Power %)/Miami began airing a song that reflected the feelings

of many of in Cuban -American listeners.

Even though Castri s health status is no

longer making national news, it is still a big

deal in Miami. WPOW PI) Ire

"Tony the Tiger- Wolf related

how Pitbulrs "Se Acabo' reached his air wave% so quickly and how his listeners are

responding to the first truly political song to receive airplay

on Power EX).

As son as the news abxxm

( :astro\ surgery came out. thousmth of Cuban- Americans hit the streets and cele-

brated what they hoped would be the end

of communism ill (:ub.l. "Pithull had some thoughts on his mind

and wanted to put It bosom on tape'." Wolf says. "So he ran to the studio. stayed tip all

night lung .mud then brought it to the sta-

tion' and hand -delivered it to I )J 1.i,. cello

hosts our nxoming shore. Its been the No. I requested song ewer since...

Rapped in Spanish and English by

( :uh.o inunigrant Pithull. "Se Ac.bo- drive. home the opinion that After 47 years

.1, the dictator of( ( :.l.trli s time is over.

"lees .both all these years of anguish, pain

and anxiety that his people have gone

through. that it's finally over --it's done." Wulf ...1.. "It's time to celebrate.

"The reaction on the phone lines was

immediate.' he adds. "We thought .after the

first %week people would kind of be tired of

it because the played it pretty. heavily. but

the phones just kept colningmid coining. So

we just decided to put it back in as .1 hill-

While he has vet to test it in cannot. Wolf says he is not at all surprised that "Se

Acabo" is getting such strong phone reac-

tion from Cuban-American listener.

"Ultimately their parents who were prob- ably toot Iiut (:uhaI are still alive. 'chat's

one thing about the Cuban e ,'- they're very tight -knit. very clone and very

61114- oriented. Any time something like

this happens its .amazing hose

the community bands together ill a ptnitive %VJV.

Word from Cuba is that

Castro is recuperating foot sur-

gery and will return to power.

Rut "Se Acalm ' continues to be

Wolf in high demand on Power %.

He just stepped down front

the position of power because he was going

in for surgery,- Wolf says. "Which is like if our president had to go in for surgery he

would transfer NSW!" to the vier president

until he was out of anrsthevi.l. lint then as

soon as he's hack foot anesthesia he's back

in power -.which I think happened in this

particular caw. Although there's .t big group

of people that believe he 's really dead and

that they're just propping up old pictuno. of him and using i'hutlshop to supe'riunpxsc

the latest editions of nett.pap trs next to his

tree Ill MAC it hook like he's still alive." As this major South Florida stun'

unlblds. Wolf \.ly` Power 'N) will keep sup-

porting music that reflects listeners passion

.bout such an emotionally charged issue.

-Cuba is .1 culIillllllIist cullltry that's 911

mikes away. All 's fair in love and war. and

in my opinion Miami has always been at sw.lr

with ( :oha.

THERE'S MUCH MORE @ ..ww.RadioandRecords.com AUGUST 25, 2006



1202

8

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AUGUST 25, 2006 THERE'S MUCH MORE @ www.RadioandRecords.com



t

the new a

LIBERA in rtoref

11.14.06 feature

her debut ringle

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r)r)r.)

"I think its a good record. Perfect for DC, MD and VA." Kathy Brown. WKYS /DC

"This is a good record. Long overdue." Skip Cheatham. KKDA/Dallas

Already spinning at: WWPR/New Yoífic'`,1"r,

KKDA/Dalias WEDR/Miami WQOliate tgtl"y

° WCDX/Richmond.' WIKS/Greenville WJTtpllattánow WPKW/usta .

WJMI/Jackson KMJJ Shreveport KTC

"Mya's back!!!" Terry Base, WWWZ/Charlestori, SC

"Mya is an exotic hip hop artist. This is a great record to bring her back."

Quinn Echols. KBTT /Shreveport

"I'm a'Mya fan! So quite naturally I. love this record. Great come back."

Uptown Angela. WQUE /New Orleans

"Mya is back in a major way.

'AYO' is a great summer, club -and radio record." (:.. - Fattz. 1WPRW /Augusta

'AYO, the track is crazy,

old school feel party record." lncog. WPEG /Charlotte

"A feel good summer record to get the party started.

I can't wait to see her dancing in the video."

Deon Cole.

WPEG'Charlotte

:1 www.americanradiohistory.com


URBAN

Finely honed hit radar skills elevate importance of mix -show DJs

The Tale Of The Tape Hillary Crosley [email protected]

our craft may be I Ting. hut programming .t station c.111 1x your

Y).''.

A. their Ienrh.um 6w idntihing the hits e.lri inreas. ore station mixers are lxcunliug MI )s .und l'1 )s.

"A lot ut 1)l. dont w,utt to g t into the Iolitic s and spin..nid I )S .Ind .dI of that," s.1vs Mister (:ee. nlix -show c()ordinatur at

nunis' WOHT rhythmic (Hot 97)z New York. "If it's a good record. they Just want to be able to play it. But if your PI ) is already asking you whats the next hot thing. then yon sl Id consider a career in proizr.unnting."

('onsider the cases of Emperor Searcy. mixer director at Radio One's WHTA /Arkmta: Big Von. API) at ('Near ('h.mnel'. KMEL /San Francisco: and DJ Boogie. API) at Sheridan

Broadcasting'. WAMO Pittsburgh. Each has made the trnlsi- tit nl from mixer to .hot caller at their urban station.

for further evidence of the mixer% rise in prominence. look no further than Ilot 97, which counts roughly In I)J. on its payroll. Appointing a point person to organize them Nor Gm %Va..1 no- brinier.

Yet ing froll) mixer to .1 higher position on the station totem pule may not always 1x top of mind titr 1>ls, Mister ('ee s.LV., though perhaps it should be.

"Radio's so constricted by playing the hits. it's hard tie a PI) to know what's hot.'' he continues. -.rte 0111 way to find out is to talk to the mixers."

With pop culture's growing embrace ufthe mix tape, it's become difficult to ignore the power of the I)J. Heavyweight I )Js like Hot 97's Kay Slay and WVEE (V 1113L' Atlanta's Greg Street It.1ve paired up for duet mix tapes like "The ('hami The North Meet. the Sloth." linking entire regions through hot spots like Atlanta and New York. Meanwhile. I )I Khaled has released his own all and manages a

pair of the 'r's hottest producers. the Runner. But side hustles. like production or becoming an artist's personal I P. don't have

to signal the end of mix .1 I)J's radio career.

Meanwhile. the Power Summit's I&ene McLean has built an annual conference that taps into the power and influence of I )Js. The Power Summit, which routinely invades tropical locations like Puerto Rico and the I)ominican Republic. mixers from across the country as well as every 111,1jOr Libel. because the industry understands that these mixers get spins for their artists.

"Mixers Are Wry 111111011.111C. McLe.ut says. "You look at people like Ebro at Hot 97. Green I amen': they're all important guys. And they've been coming to the con - ference for years. and now they've all ed up. They can get your record played. and sometimes it's hard for labels to find them. So my cnufcrence brings them all

together in mt le place.- Still. outlets like (Lear ('barrel's urban WMIB /Mi. ' have only .1 few mixers on

staff. And Mister Lee says that many stations bring in mixers tor holiday weekends and atier th.m you never hear fruii them again.

then there's always the ominous age ceiling. "People push you out of'this business when you get to a certain .1ge." Mister Cec Hors. "I'm a crafty veteran. and I've been in hip -hop titr years. I )o I want to put down the ones and twos? No, but eventually 1I'1111 going to have to come to .1 crossroads.-

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AUGUST 25, 2006



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.i... III._ "It's in heavy rotation and getting 35 spins /wk and our

audience is giving it an average 8.49 rating out of 10"

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"Ladies if you're singing, clear the lane... because the Queen of Anthems is Back!"

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Contact Shannon Hen.erson 713.289.5721

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MUSI W*RLD,

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ISsmár# lock 000 V 2 o Get the latest news. Download original audio clips.

Featuring interviews with: BEYONCE, JAMIE FOXX, QUINCY JONES, QUEEN LATIFAH, USHER, MARIAH and many more...

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THERE'S MUCH MORE @ www.RadioandRecords.com AUGUST 25, 2006



GOSPEL TONY TERRY

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CHRISTIAN

Christian AC hits top five Arbitran pay dirt in multiple markets

Spring Brings Ratings Bloom

Kevin-Peterson KPsltarsonQDRad IoandRslcords. cw1

rhitron's sprint 2(IN1 market reports brought good ncws for Christian A(:: Si c of the lbmut s stations ranked in their nurket's top Rive among persons 12 +. while 29 cations placed in their market's top III. KIIS /Minneapolis jumped to a fourth -place 7.0 share. WMHK /Columbia. S.C.. placed third with a 5.7 share.

( )tiler top Rive pertbntitr% include WSC:G /Grand Rapists. Mich.;

WCQR /Johnson City. Tenn.: KLR(: /Fapettoilk. Ark.: and KWND/Springfield. Mo. The spring AQH shares listed Ilelow are for Christian AC stations Monday -Sunday.

o a.m.- mnidnight. Market rank is given in parentheses: ties are represented by a "t.

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IMPACTING.NOW!!

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F Promotional Information contact Brian Thiele bthiele emicmg com

AUGUST 25, 2006 THERE'S MUCH MORE (pl ww.RadioandRecords.com

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WRCM Greenville, S.C. WBOX Houston WAKW Indianapolis WFHM Jacksonville, Fla.

KBIQ WMHK Johnson City, Tenn. WCVO Kansas City KBNJ Los Angeles KLTY Louisville, Ky.

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V1C1/

WMUZ WCSG WJQK WLFJ KSBJ WISG

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THERE'S MUCH MORE (Ql . ww.RadioandRecords.com



THE MER' - 117G HO

D lEAKS GEflTLEY "EVERY MILE A MEMORY'

The fastest rising single of his career! From his upcoming album Long Trip Alone - in stores

The brand new single from

KEITH UR2Afl "ONCE IN A LIFETIME *I7 DEBUT

TRACEADKII15 '20 From his new album Dangerous Man - in stores no:!

ERIC CHURCH "TWO PINK LINES *52 Already spinning on 26 stations! Add Date (Next Monday) 8/28! DEBUT

"Wait For Me'

Catch the video premiere on

CMT this week N n`1

"The Last Ten Years Coming in September

The follow -up to the Top 15 hit single. '.I Can't Unlove Your



COUNTRY

Industry support critical to success of new R &R

It's Our Turn

Wade Jessen WJessien @Rad loandRecords.com

t'. difficult to have imagined the integration of two such wiener-

able brands as Radio A Records and the VNU companies that

Iinclude longtime RAR c petitori Billboard and Billboard Radio Monitor. Many of us who have written about corporate conwllida ' on our daily beats have quickly seen the irony in

the fact that it's dosv our tom -an irony that ohv' l isn't lost

on our radio and Libel readers. .

[hiring the past several weeks. we've each gained .1 new set of-colleagues and hid grew ell to others. and are only Ixgi g to sense the excitement and challenge of the next era fir RAR.

!limy specific case. I've enjoyed puny gratihing conversations with colleagues from even sector of the industry and can attest that the past few weeks of changes have

been met with the collective and individual support ofso many of our associates. clients

and readers at large.

That said. the intewa Ì the c panics isn't without challenge. and then is

much work to be done. The RIM Country than. which we share with sister pub - Iir.Iuon Billboard and its various plattilnns. is der a renewed level of scrutiny by

those %sho use it the most -our label and radio readers. That heightened scrutiny include..i own -to-be -dotes d revis. f Our criteria for reporters that largely detcnllnles the size and c position of our reporting panek. Even though the coining together of the BAR and Monitor staffs has happened in very short order. the analysis of how best to proceed with ongoing management of the nponing panels is something we unanimously agree should not he rushed.

At the moment. most of the stations on Kith the timer RAR and Monitor panels are currently reporting to either the Country chart or our Indicator list. Changes

in'the industry and the c petitivc Lutist-4w always affect our panel management

dec.' and the merger of the two largest business journals k no eccep ' . Which leads one to say that any adjustment in reporting criteria will eliminate sane sta

from their respective panels. while it will invariably bring others into the reporter base

This week. we will notih the stations that will be re ,ed from our panel based on

our most recent current music usage analysis. resulting in a panel that numbers 133

1 stations. ( -urrentl. our partners at Nielsen BI )S arc working diligent- ly a small landfill of current-based stations that are significant ratings player:. but tin various reasons wen not being nxmitored at the time the BAR and

Monitor panels were combined.

While operating as competitors. the country panels at 1411/412. and M were

constantly under vigilant review. with ratings and cone usage as the two key

factor: in the periodic panel adjustments. Although the methods employed to assess

the current music percentage. differed. both panels were historically managed with an eye to the needs of the industries that relied upon them most heavily. And while it is always difficult and Wien contr)ersul to balance the changing needs attic Libel

and radio c ' -while at the same time ensuring that we never comp. 'se

t he integrity of our call expect a slINlhk .torrent music per -

centage and an inclusive ratings threshold to be conmerstones of the as- yet -unan- cd re -porter criteria. Chan criterion is only effective when applied and enforced

consistently and fairly. and we pledge to del co in all cases. Your f"sxdhack. as always.

is critical to the mission. and we wek your input. In picking up where Illy respected colleague Lon lid Iefi off at RAR. may I

say that I'm both honored and challenged by what lies ahead.


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BDS CERTIFICATIONS JULY 2006

The following are singles Nielsen Broadcast Data Sys- tems recently recognized for certified airplay of 100,000 or more spins. The detection totals account for all spins on Nielsen Broadcast Data Systems' monitored panel of more than 1,200 radio stations in 128 markets across the United States and Canada, as well as airplay on monitored satellite stations and radio networks. The totals cover the period from a title's release through July 31.

LIST CONTINUES ON PAGE 44.

TITLE ARTIST

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FOR WEEK ENOING AUGUST 20. 2006 LAGOON See legend To /NArt..n /Arts.tTnn In..uM. And .Vw.bal Ig1..i.4. ISe /r4Kry we 23 Cords rs.Rr Amon. re.Y.br./JY n.rVer.d a N Broad/au D. Solemn 24Imo, dp ?MN. A sw.l.14áu11. /NAH omIerd d 93 repo.... E 2006 V16Wbna Yá. Inc. A NH. re.rYed.

SONG TITLE YOU AND ME CLOSING TIME BE WITHOUT YOU

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HOW'S IT GOING TO BE

RIGHT HERE

UNWRITTEN TEMPERATURE YOU'RE BEAUTIFUL DON'T FORGET ABOUT US

GOOD MORNING BEAUTIFUL ANTS MARCHING DON'T HAPPEN TWICE

CONFESSIONS PART II

THERE'S MUCH MORE ea www.RadioandRecords.com FOR WEEK ENDING AUGUST 20. 2006

ARTIST NAME LABEL fehouse Semisonlc Mary J. Bilge Rob Thomas Third Eye Blind Staind Natasha Bedingheld Sean Paul James Blunt Manah Carey Steve Holy Dave Matthews Band Kenny Chesney Usher

GEFFEN MCA'GE F FE N

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AUGUST 25, 2006



: AC/HOT AC

Less musical sharing with CHR/top 40, more with country

Where AC Gets Its Hits

Chuck Taylor CTaylor(íaRadioandRacords. com

.i ¡og that i. <h.urJ is a joy nh.hJr Joublc. -English pnlvcrb

pialnntly. AC radio believes in the Brits. The klmlat continues to share the nujority of its hit tides with

other fiotuts. Not news. What is ncxesworthy is that the origpn

of its playlist has dramatically evolved during the past two decades.

While AC used to cultivate a majority of songs them CHR /top 441. that is hardly the case anymore. In addition. it looks to country more often than it ever did befiwe. Its

musical conulonality with lox A(:. meanwhile. lus renuined steady for the 10 year that that format has existed.

Not surprisingly. programmers Maintain near

agreement that having other radio formats warn up titles tin A( : is usefill. if not wholly beneficial file the filnnat. Familiarity remains the red lllllillJilt Mantra.

-It's always groat to have songs anus torouts: the more expo- sure the better in order to nuke them familiar to our (-ore." says

Bill 1 less, PI ) of( :dear (:knitters AC WASH/ Washington. l ).C. "On the other hand. if there are artists that are our. alone. we're happy to have them."

Don Kelley. VI' of progr ' g for Greater Media's AC WMJX (Magic 106.7)/Boston, adds. "If a song is truly a hit. regardless of which fimmat first

excused it. it will anus over to other tonnats. You cannot own a hit. The audience just wants to hear great songs. The older /newer balance is achieved with your current /gold balance.'.

R &R's highly adept and frighte ley thorough AC chart manager Gary Trust

ran some hers that reveal insights about the format's music sharing throughout the years.

The most dramatic revelation is that AC depends upon CHR /top 44) for only about half as many hits as it did 20 years ago-a time when top 41) was a balanced

whirlpool of pop, ballads. dance and Rol B. In August 1986. 24 of the titles appear-

ing on the AC Top 31) chan cattle from The Billboard I lot 100's )'s top 40. For the past

111 years. however. with CHR /top 41) fix-used on hip -hop. the numher of shared

titles has dropped to 16-17: it is currently at an all -time low with 14 shared titles

between the AC top 30 and CHR /top 40.

Country has provided AC fertile replacement fodder. Twenty years ago this

month. AC shard only one title with country radio, which remained the none until five years agog when the number of dual hits nor to four. There are currently five songs shared between the two. including titles from Faith Hill, Keith Urban, Rascal

Hams and Tim MLI;raw. Hot At: remits a close sister to AC with next to no change in the share ratio.

When the chan for the former format launched Io years ago. 20 title% were shared:

today there are 19.

AC certainly isn't known for revolution, but its good to know that it continues

to evolve through time.

II1

Next weak: What is AC's track record for format- exclusive hits?

AUGUST 25, 2006

TITLE must

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FOI WEEKINO1Ir AUGUST M. 2006 THERE'S MUCH MORE www.RadioandRecords.com www.americanradiohistory.com


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LIST CONTINUED FROM PAGE 42.

BDS CERTIFICATIONS JULY 2006 The following are singles Nielsen Broadcast Data Sys-

tems recently recognized for certified airplay of 100,000 or more spins. The detection totals account for all spins on Nielsen Broadcast Data Sytems' monitored panel of more than 1,200 radio stations in 128 markets across the United States and Canada, as well as airplay on monitored satellite stations and radio networks. The totals cover the period from a title's release through July 31.

LIST CONTINUES ON PAGE 47.

SONG TITLE WHERE HAVE ALL THE COWBOYS GONE? WISH YOU WERE HERE WAKE ME UP WHEN SEPTEMBER ENDS HIDIN'

WHO SAYS YOU CAN'T GO HOME AS GOOD AS I ONCE WAS DANCE. DANCE BIG STAR SAVIN ME

FAST CARS AND FREEDOM NEVER LEAVE YOU - UH 00H. UH 0001' TO LOVE YOU MORE HAVE YOU FORGOTTEN'

ARTIST NAME Paula Cole Incubus Green Day Chamlllionalre Feat. Krayzie Bone Bon Joy! Toby Keith Fall Out Boy Kenny Chesney Nickelback Rascal Fletts Lumldee Celina Dion Darryl Worley

LABEL IMAGO/WARNER BROS IMMORTALE PIC

REPRISE

UNIVERSAL MOTOWN ISLAND / /ME RUCRY.10.1MG DREAMWORKS NASHVILLE FUELED BY RAMEN/ISLANDIDJMG BNA ROADRUNNER/IDJMG LYRIC STREET

UNIVERSAL MOTOWN 550 MUSIGEPIC DREAMWORKS NASHVILLE

CERTIFICATION

300.000

200.000

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45

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SMOOTH JAZZ

f",,s t A

Not Kate Hepburn's film; smooth jazz says buh -bye

The Philadelphia Story

Carol Archer CArchargRadloandRacords.ctata

much jar, received a shock to its heart with the news that. after 13 years. WJ Z /I'hiladelphi:a was vacating the format. A flip by ( :Lear Cha 1 to .a "Wake Up With Who opi "- anchored rhyth-

46 ink A(: format spelled curtains for l'1) Michael Tozzi and his staff The Om -air %yonara was dramatic. "It's Teen .a privilege to be j with you." 'I'ozzi told listeners betiw airing roughly 11 f minuus

of artist clips: "I di, this is Rick Braun "; "Hi. this is Gerald Veadey "; "Hi. this is Mindi Abair": "I Ii, this is Jeff Lorb er": "Hi. this is Nick Col j And w it went. After blue -eyed soul Ixltulehoys Hall & Oates sent WJJZ to the Madly radio graveyard with "She's (;one." the sution aired 30 seconds of white noise.

Smooth jazz Ems in Philadelphia wen: in shock. Within a week. the Web site PhiIIy.com ran 16 pages of listeners' reacti))ns. "When am I going to hear my now ?" was a typical mac

jAt the height of in success roughly IO years ago under the aegis of VI' /GM Sil / Scagli(aw and l'1) A Gress. the station's a .d billing W.l% reportedly nearly double BIAfits 2005 figure of $15 million -Sl( million. Liven with 1113 sellers representing Clear (:ha l's market cluster, WJJZ salts softened over the years. But additional dram instancts contributed to the decline and eventual demise of smooth jazz in radio's sixth-largest market.

One might c . ' der WJJZ of six stocks that didn't c plement or enhance Clear Charmers Philly portfolio. Plus then were issues of'audience c position - black. white. y g. old and I each sta 's position enhanced the others or didn't.

The battle for 25 -54% is brutally c ptiitivc. Philadelphia supports two urban ACs, a recently adopted gospel EM and two ACs (soft and soh rock). along with two sta-

. giving away a vacation per day. a WJJZ benchnurk promotion for nine years. Will. wa% pummeled from all sides.

Furthermore. the marketplace bee: compressed to the point where one-tenth of a share point separated seventh place limn I Ith. It was all especially challenging time for smooth jazz ill Pinny. as in any other market. AC timnats are easier to sell.

hl Philadelphia. what seller wouldn't pitch Clear ChatuleI's venerable urban A(: WI )AS -I'M with j market-leading 7.2 .lure in persons 25 -54 over WJJZ's 3.2?

In the end. it eras easier to change formats than to innovate sales techniques to further the viability of ith jazz.

Evidence suggests that smooth jazz sutlers when sold as part of package; the fit - nut needs the respect that it can be sold on its own. Consider this: The only smooth jazz sea ever included Otl the annual MA list of America's 511 top -billing stations is. of course. CBS Radios KTWV (the Wave) /Los Angeles. It WAS the first fill -tinge station to play what Later became known as smooth jazz. and launched on Valentine's I )ay in 19)47. KTWV first entered the BIA top 511 around 1 997.. first at No. 111. bx fore

Mg to sixth the next year. In 2105, with a salts staff of just 12 (plus national rep fine Interep). KTWV re- entered the top 511 at No. 16 and billed almost S45 million.

( an the other hand. with more than 010 sakes representing Clear (:ha 1's dus- ter on Philadelphia s streets. WJJZ's 21105 pilling was down to SI5 -I6 million. It's unfathonaNe. really that a lortlut with mach incredible salts potential as the Wave demonstrates should wither and die. 1)oxs it really have to be that way?


TRt1 SMOOTH JAZZ INDICATOR ARTIST

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'What's happening is a vicious cycle often starting with a lack of billing caused by weak sales, not weak consumer demand for smooth azz, followed by cuts in crucial research and marketing resources, followed inevitably by ratings decline.'

-Paul Goldstein

KTWV VI' of programming Paul Goldstein was present at

his station's launch and this tilmlat's birth 20 years ago. He is elo- quent and passionate about cv' g. Having a 'que perspec- tive on smooth jazz's cynosure. he reiterates the recipe tin- suc- cess-or failure in the format.

'A Vicious Cycle' "Since 9- I I. research and marketing resources for many smooth jan stations have been consistently cut. causing irreparable dam- age," Goldstein says. '"I hoseessential resources. plus salts expertise and passion, are musts for smooth jazz success. Whams hap - pe ' g is a vicious cycle often starting with a Lick of hilling caused by weak salts. not weak consumer demand for smooth jazz, followed by cuts in crucial research and nurketiig resources. fiTl-

lowed inevitably by ratings decline. We know the appetite for smooth jazz in a ber of markets where it isn't pnspering is

ttlom o s. We also know that with the right sales team, the advertising community embraces smooth jars.

"It will take courage limn (.Ms and regional VI's to get these stations hack on track and reverse what is absolutely reversible. Changing fonnats is easy but admitting that you have a problems in 'smooth jazzy sales, fixing it. funding the organs needed for 'smooth jazz' success-research and market - ing-is far nu are difficult."

Darren Davis, regional VI' of progra g for Clear Channel's Chicago trading , and OM of the market's AC WLIT (Lite FM) and smooth jazz WNUA, recently told R &R: The health of the smooth jazz ftlnnat will depend re on sales

managers than on progra rs. The challenge is not trying to make 25- year -olds fall in love with jazz music: it's about finding new ways to sell smooth jazz sta as the 35 -54 core ages

out of the 25 -54 selling de ." How the format responds to those sales challenges, as well

as "the cluster sales mentality" demands for return on investment and other tractors will play a significant role in shaping its future.

AUGUST 2S, 2006



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47

LIST CONTINUED FROM PAGE 44

BDS CERTIFICATIONS JULY 2006

The following are singles Nielsen Broadcast Data Sys

tems recently recognized for certified airplay of 100,000

or more spins. The detection totals account for all spins on

Nielsen Broadcast Data Sytems' monitored panel of more than 1,200 radio stations in 128 markets across the United States and Canada, as well as airplay on monitored satellite stations and radio networks. The totals cover the period from a title's release through July 31.

SONG TITLE PROMISCUOUS WHAT'S LEFT OF ME

UNFAITHFUL CRAZY DO IT TO IT

MOVE ALONG BLACK HORSE & THE CHERRY TREE

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48

ROCK

A look at WBCN's Toucher & Rich show

The Hub's Radio Future Is Here

Mike Boyle MBoyle(LÒRadioandRecords.com

Ili. is clearly no longer r your father's WH(:N. No slight intended

tto the trailblazing forefathers of this 'tentage CBS Radio alterna-

tive in Roston. which has seen the likes of (Xipus, Charles

I aquid.xa, Allvrr ( ). Garter Alan. Mark I'arenteau, 'Tommy

Iadges. Howard Stem. T,uni I kids, Tony Iieranlini and others

roam its airwaves and hallways since the su ' I.IUI1chcY1 an

"tmdct)mrund" music tünn.t In March I'MTS.

Nowadays. ()pie X Anthony ride herd in mornings. Adam 12 ni.us midday,.

I lardy handles nights. Mark I I.nnilton strolk through Late nights. and luaniti patrols

the overnights.

Oh, alki afternoons you .ask? I hat would be the recently paired Toucher & Rich.

who staved June i. PtIolucts of college radio. Lnd 'toucher ucher anal Rich

Scherreuleih prey' sly worked at then -Susquehanna

(now (: kw) alternative WNNX (99X)/Atlanta. Mier hosting separate shows there. they &t idled to nuke

a got of it as a [Cans scith the help asset encouragement of Toucher & Rich

i$)X consultant Randy Lane.

"We both started at 49X an I the same tine: we're the sank tgt'," Rich recalls.

"We're like two snotty kids in the back of the classroom nicking fins of everybody.

Our senxs Of humor are clone to the sane.,,

With Lane's guiding hand. Toucher & Rich tint auditi e1 for ( :BS in Phoenix.

The duo says it went well. but titre weren't any opt gs so they flew to Ild).ton .1nd

attain oned for WIM(:N. "'The phones ht up instantly when I brought them in fur an audition. people liked

what they were doing." WB(:N l'1) Dave Wellington says. "They cane with a ton

of material. and I knew distantly I wanted to have these guys in the building and part

of our ¡inure." The talent blueprint to resurrect this heritage signal after it lost morning man

Howard Steno and endued the ensuing David lee Roth debacle cane together

between April and June. Wellington refers to the stations new drivetine trans as his

"twin pillars of pemsoiulity."

"It's peat to get back to the days when we were the station everybody in the nur- ser is talking about." he adds. "New music has not been setting the world on fire in

the Hock and alternative world of late. although it's getting Netter. But music can also

be a point of parity and what you cannot duplicate is fresh. exciting and funny con -

tent. and that's what we wanted to build luck on'1K:N and bridge music around that."

The Making Of A Show Being thrust together as .a new on -air team can certainly comic with trials and

tabula , but being trirlids %vim are already c fixtahle with each other has

its advantages.

"Ifs been easier than any .how I've had to do," Rich says. "All three of us, Toucher,

Chris 'Crash' Clark. who handles news and sports, and myself have been friends for

years. We give each other hell .I lot, but sve'r still friends at the end of the (Loy. The

THERE'S MUCH MORE 0 www.RadioandRecords.com

'They came with a ton of material, and I knew instantly I wanted to have these

buguys

in the ilding and

part of our future.'

-Dave Wellington

show just rolls: we're like a bunch of old friends just sitting around

at the bar with 'street audio' to go with it." The show's fourth member is Adolfo Gonzalez Jr.. who Rich

recruited font his pre-T&R days in !Lilts svorking with the syn-

dicated Kidd Krad dick sl .

"Adolfo, who is all of 145 pounds. just turned 211 and has never

kissed a girl." T -her says. "I le worked at .1 Dunkin' I )onuts

when we brought I up. and hr'. tern a iunstant source of

.1 senient for us. We love him tl glt. he's one of us."

You can see for yourself - of the strange situations Adolfo

gets I . 'If into on the 'TXk pale at svb a n.cont.

Carving Out A Niche lischesving prep services in favor of urigsal cpts for content.

the fledgling show has already established a fens benchmarks.

"We do a'I )nuiken Red Sox Recap.' " Toucher says. "which has bed what we're known fior." After every lied Sox I

game, the duo gut's out and tints the drunkest people they can

and lets them) recap the gins. usually all wrong.

"We also do a hit I took from Atlanta." Toucher adds. "called

'Reality Cheek Girls.' We have girls send in pictures and rate

themselves on a scale of I -111. We then take the pictures to ban

and have guys rate them. If the girl's rating of herself is chose to

what the guys say the girl wins a prize."

Then there's "Rich's Musical Movie Review." where he reps

a new flick while singing to the theme of "Magnum P.I."

Less than three months into their new hag. Toucher says the

team has been well -received so far.

"People have been really good as has the local press. The pro

sports teams have also been receptive to our ideas because they

like the show," he says. "What Boston doesn't like are phonies.

We didn't come in and pretend we were from here."

And could syndication be in TXR's hour? "We think about it we'd like to make all that stoney."

Toucher quips. "Hey. we haven't even gotten a trend back yet.

so what if we get our first book and it's terrible ?"

AUGUST 25, 2006



12_

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TRIPLE A

Do the costs outweigh the rewards?

Crossing The Digital Divide

John Schoenberger JSchoenberper@RadloandRecords .torn

Yates is a veteran major -market progranuner and industry

pundit. but fir the past several nears he has been a small-market sta operator at California Radio Partners triple A

52 KOZT /Fort 13ragg. Calif. However. Yates still keeps his eye

on the big picture. Lately. technology is a top -of- I issue for I . j "We're at a place right now. though, where an injudic approach to tech- / nology can hits us in the butt." he says. "Broadcasters have been barraged. seem-

ingly almost s Inane :ly, with several technologies that oiler opportunities and / challenges. Usually I'm one of the first to adopt new tecl logy and occasional-

ly take a %null hit. I've grown to expect things like an outdated. 3- h -old cell ph " / Yates feels a need to step hack and carefully consider next .es when it c to new technology fix his su -especially HI) radio. Specifically. he is e -rand about the thousands of su that ca atfimd the

transition to HI ). He mains. that with a

price tag in the neighborhood of SI(rI,INNI, convening to iniquity's HI) radio standard is

financially out of reach fir many su with double- or even single -digit rate cards.

"If you're a public su , the Corpora ' for Public Broadcasting is handing out finds to make the HI) transition Yates . "But if you're a smaller -market station -the majority of radio su in America. by the way- you're looking at anywhere from 19'%. to SI r%. of your al gross to make the conversion. That's a killer proposition for the majority of small broadcasters.

"Let's say you can arrange financing and get HI) up and running. There's still more costs." he continues. "Remember. your utility bill is going to soar. because

these new devices are grossly inefficient and you'll be putting out as much as fitl'XR

of your new electricity use a d y load and heat and higher air - cond" g hills. I'Ius. you'll still be feeding the analog setup you've nurtured all these years."

According to Yates. such agencies. rights -collection organiza and ratings

services as the FCC. Arbitran, ItIAA. Radio M License C ' r, BMI ASCAP and SI.SA(: base their ties on market size. Yet iniquity charges broad-

caster the saute licensing tie regardless of market size. he says. Unlike an analog

equipment purchase. the teed logy's price is not built into the cost of the gear.

Making an analogy to a phrase popularized in the early days of the Internet. Yates

sees the emergence ola digital divide .nnong broadcasters. 'Slit one side you have

the folks who can atfixd the tecl logy: on the other side. those who get .1 public grain to get the technology; and. in the great chasm in the middle. the thousands of sta s who simply can't afford the admiss price.

"It the radio couuuunity really wants to get HI) up and running -oft the true

grass -roots level -we need thing the majority can buy and afford to keep'

running." he says.

THERE'S MUCH MORE gb www.RadioandRecords.com

'Great programming, programming that works for listeners and advertisers, wins every time - regardless of the delivery method.'

-Tom Yates

But. besides the expense. Yates thinks III) radio is still in an

erahn phase and may not he as necessary as some think. Plots. he is not completely sold on some of the technology. Properly engineered. it sounds meat. Yates says. but that is not

what he is hearing.

"Certainly some of the multicast channels sound like MI'3 quality on a good day. which means generally awful." he says.

"Don't hype me to install Hl) and then essentially ask me to air MP3s. Why should I invest in better tee! logy if we're

just going to put out garbage from the gate" he asks.

A Search For Solutions Yates has s ideas about how to level radio's digital playing

field. One answer would he a program of low- interest (or even

zero -interest) loans for broa dcasten who don't have the finan-

cial wherewithal to stake the HI ) plunge. He also thinks iniquity should oilier a benign approach to its fees. Plus. he welcomes anion to lower hardware and maintenance costs svith

a foal of getting III) technology into everyone's hands.

"Good traditional broadcaster. will do tine. but we've all also

realized we are in the radio business -we're in the enter -

tainment and intimna -crea ' and delivery business. You

have to program where the people are and where they're going.

So please. let us get in the game." he says.

Yates also wants that just ge ' g new gadgets like III) installed doesn't guarantee e success. And he w den whether

TSI. declines have been precipitated by such new -media e -

petitors as the Internet. satellite radio and il'ods. or whether the

real culprits are cookie-cutter program, uing. stopsets that

ignore research and a general lack of attention to the things that

people value.

"Talk to any of the tntly legendary su and they'll tell you

things have changed. but they're always adapting and not in spite

of the changes but due to therm." Yates adds. "Great program-

' g. pro) ra ' g that works for listeners and advertisers. wins

every time -regardless of the delivery method."

AUGUST 25, 2006



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REPORTING STATION PLAYLISTS R61? www.radioaodrecords.com




LATIN LATIN SONGS MO SER 9DS AMERCE

CERTIFICATIONS ON MELONS) RAYS WNW N PROMOTION LABEL 1W H. 1W RANK

'Playing what we want' format spawns success for Entravision

José Is Growing Up

Jackie Madrigal JMadrIfa I@Rad IoandRacords.eaML

utraVi Radio is the only c pans to introduce a Spanish -language adult hits tiomtat. and Tike its English- language predecessor

t h known asJaek. Jtr plays what 1w wants. While other t panics opted for the Spanish -language oldies format that was

all the rags. I:ntravision bet on José.

"We were looking to see where there was a hole in the mar-

ket tier J different type of ä)nIut." Iintravision Radio VI' of progr. g Nestor

Rocha says. In our studies we h)ulxl out that Latin tnllllllunlities love different gen-

res of sic from rancheros to soft halLEtfs to oldies. and the nurket was looking tier

a station that didn't have any interruptions." Entravision first filled that hole at the end o12f 1115. launching

five stations: KRCX /Sacramento. Calif.; KCVR /Stockton, Calif.; KMXA /I)enser.. KI&ZY /Albuquerque N.M.; and KMLX /Salinas -Monts ry. Calif A sixth. KINT /El Paso, Texas.

followed in January. "In the log tg, we lud all instant response from the market:

people connected w7á1 Josk. ' Rocha says. "They would call in and say they knew who José is: their dad, brother or grand6ther." n ds.

Eig hs later. José is growing tlp. Rocha says format clocks have been adjust- ed "to nuke the music flow listener -friendly' and that a new feature has been

added on Thursdays -- "la Tercia de José "-tlut plays blocks of song. by Jose's t:IVOrite

artists all day long. More specialty shows are in development. The difference between José and distant cousin Jack is " loyal liste ' g to a

Spanish- language donut." Rtxlu says. lost: tends to lx more of an 'uncle' you

respect. anal Jack is self centered. Jack spans genres of music that are more rock- driven. whereas José dais across the board of the major Latin music gems.-

Jos has become such a hit that Rocha is anxious to introduce it in other markets.

"Wherever there's a hole. José is the first tonnat on our mind to till the void. just as

we did when we recently debuted Jtsé in the I )alias market." he says.

Roche recites a litany of positive attributes when asked why Entravision is so bull- ish on José: "a large music library. few interruptions. low operation expense and most importantly, he keeps the audience eiwgLd longer because of the mystery of what he'll play next." Yet he admits there are disadvanug s. José "will never do a live broad-

cast; he'll have his 'c padres' Out tior I . He's always there on time so PIN can't got on I about being late.

Other. have l led prxiucts .' lar to Jose:-. Rocha says. but they lack its

essence. "Unfortunately they still have a radio feel. which we work hard to pre-

vent. It c down to the fact thatJosé is a unique personalityand a product that is appealing to audiences...

Rocha says the fining has delivered on expectations. We deputed Jose in El Paso

during the winter 2t96 book. and in this short time Jose has become the No. I sta-

tiOn overall 12 +. In other nurkets such as I )cover and Monterey -Salinas. José'. numbers have increased. despite baying on AM stations.

"We k that José will survive." Roche concludes. "because research and history show that loyal. Spanish -dominant listening keeps stations like José alive tier genera

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KSAB

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KZMP

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KLBN Los Angeles

KOND

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Albuquerque, N.M. KRZY Fresno, Calif. KMMM

Atlanta WWVA Houston KQQK

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Bakersfield, Calif. KPSL KSSE

Dallas KTCY KWIZ

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AUGUST 25, 2006 FOR WEEK (AMC AUGUST 20, 1006 THERE'S MUCH MORE CD www.RadioandRecords.com



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CHART LEGEND

Charts are ranked by plays except for Latin and Country charts which are based on audience impressions, com- puted by cross -referencing exact times of airplay with Arbitron listener data.

Songs showing an increase in plays (audience for Country and Latin) over the

previous week, regardless of chart movement. A song will also receive a

bullet if its percentage loss in plays (audience for Country and Latin) does not exceed the percentage of monitored station downtime for the format. Exempting the Country chart, a

song that has been on the chart for more than 20 weeks will generally not receive a bullet, even if it registers an increase in plays (audience for Latin). Country titles that decline in audience but increase in plays will also receive a bullet if the total audience erosion for the week does not exceed 3 %. A song in its first week at No. 1 will always receive a bullet, even if it has lost plays (audience for Country and Latin).

AUDIENCE TOTALS: Derived, in part, using certain Arbitran Inc. copyrighted Persons 12+ audience estimates, under license.

AIRPOWER: Awarded to songs appearing in the top 20 on both the Airplay and Audience charts for the first time with increases in both plays and audience. Airpower awards do not appear on the Latin, Christian and Gospel charts.

BREAKERS: Awarded solely on the Country chart to songs that receives airplay on,60% of the panel for the first time.

MOST INCREASED PLAYS: Awarded to the song with the largest increase in plays (audience for Country and Latin).

MOST ADDED: The total number of new adds reported by each station and by automatic add thresholds. Songs not reported as adds do not count toward the total to date count. Ties are broken by total to date adds, then by total plays and, if still tied at this point, by most increased plays.

TIES: A song with the best plays differential (audience for Country and Latin) over the previous week is ranked first if tied with another song on the chart. If

the songs are still tied at this point, the title that is being played on the most stations at that format will be ranked first.

RECURRENT RULE: Songs below the top 20 (top 15 for Urban AC, Hot AC, AC, Christian AC, Christian CHR, Inspo, Christian Rock, Gospel, Heritage Rock, Triple A and Smooth Jazz) become recurrents and are removed from the chart after 20 weeks. In addition, songs that have been on the chart for more than 52 weeks and rank below No. 10 will become recurrents and will be removed from the chart. Descending Country titles move to recurrent after 20 weeks if they rank below No. 15 in

either audience or plays.

Nielsen BDS certification for airplay of 100,000 plays on all monitored stations, includ-

ing satellite and national networks, across the United States and Canada. Numeral following symbol indicates multiple level of 100,000 plays.

Itr Indicates title earned HitPredictor status in

research data provided by Promosquad. Songs are tested online by Promosquad using multiple listens and a nationwide sample of carefully profiled music consumers.

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AUGUST 25, 2006 THERE'S MUCH MORE f1s www.RadioandRecords.com www.americanradiohistory.com


R&R MA RKETPLA CE

60

OPPORTUNITIES

NATIONAL

$5Q,000 TO THE MOTHER OF

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FOXWORTHY'S BIG NIGHT OUT

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We're Flattered Apparently, there are a lot more people who want to

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R &R Opportunities Advertising

1x 2X $200 /inch $150/inch

Rates are per week (maximum 35 word per inch

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addition, all ads appear on R &R's website. (www.radioandrecords.coml

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AUGUST 25, 2006



R&RMA RKETPLA CE

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- AUDIO i VIDEO AIRCHECKS - CIRRENT 9312. WPU/ScaM 8 Todd. KFRC/Sue H. WZPU(.Iy Md(ay. WA%dJm Karr. WAMZCoyote Calhorn. S13 CO.

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AUGUST 25, 2006 THERE'S MUCH MORE p www.RadioandRecords.com

61



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#1 MOST INCREASED PLAYS CHANGE ME Ruben Studds./ (MALI

TOP 5 NEW AND ACTIVE ENTOURAGE Onrlon' i.u(.RPLA/ AI)

SOMETHING I MANNA GIVE YOU Sunshine Ant/anon :11Ind Wda01

BRING IT HOME SRe.M Murrell ILXaVCRSAI MIDTOWN;

MINE AGAIN Ma W1 Carey 'IM ANEMIA/CI

SO GOOD Ow IOW WFKK)r

COMPLETE URBAN AC CHART ON PAGE 34

#1 MOST ADDED COME TO ME O1TMy Festrkup Mails Selw.Llpr (BADBW ATLANTE)

#1 MOST INCREASED PLAYS BUTTONS The PmArrycat Dols F.M. Swoop DeM IAAMWRRSCONI

TOP 5 NEW AND ACTIVE I WEAR MY STLINA GI .ASSES AT GICHT Fed.raüB.INAU KPRLSfmAINIR BROS.

WALK AWAY Paula DeArda F.M. The OEY (Amu ARKA)

THE WAY I UVE Baby Boy Da Prince IUNIVFTKM REPUBLIC)

GHETTO STORY CHAPTER 2 Chart F.M. AYcla Kays (MAOMaAE/ATLANÎIC)

I CALL IT LOVE Lionel Rkide ENWRAP:ARG)

COMPLETE RYTHMIC CHART ON PAGE 29

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#1 MOST ADDED ONCE IN A LIFETIME Kahn Urban (TARTER NKSEMiE)

#1 MOST INCREASED AUDIENCE 1 LOVED HER FIRST Waden/ (t T OMEK)

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LOVE IS Katrina Elam (UNVERSAL SOUTH)

PODUNK Keith Andorran (ARISTA NASHVILLE)

FIND OUT WHO YOUR FRIENDS ARE Tracy Lawrence (ROCKY COMFORT/COS)

IF HER LOVING DON'T KILL ME JIM Anderson 'RAYBAWIYAR ER NIOSAYDN)

COMPLETE COUNTRY CHART ON PAGE 42

THERE'S MUCH MORE 01 www.RadloandRecords.cor. r0(I WEEK ENCXNG AUGUST 20. 200E.

#1 MOST ADDED COME TO ME Ceidy FRMriq Nlca4 SCMrakmer (BAOBDYIATL ANTE)

#1 MOST INCREASED PLAYS IANOW TOR SEE TT TEgifaöMllTNt.IIER MA (B(XIDIADOVS(OTWAR ANT( )

TOP 5 NEW AND ACTIVE COME TO ME Middy RM. Nicole SdNrsiger (BAD BOY/All AP4T1( I

UE ABOUT US Avant Fast. Mob SdNrigr (AMU( XXNSOPYGIT FWNitRS(EPI I

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FAVORITE GIRL Mown 14..sAw (TULAMERSM 'mow I CALL IT LOVE LIMI Ric1W itS ATA m .)

COMPLETE URBAN CHART ON PAGE 32

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BAD DAY OMNI FORTH

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#1 MOST ADDED HAVE YOU EVER SUN THE RAIN Red Stewart (NEW)

#1 MOST INCREASED PLAYS CRAZY IN LOVE NMI Swim. KUM

TOP 5 NEW AND ACTIVE WAITING ON THE WORLD TO CHANGE John Nam :AWARE /Cal LAMA

FAR AWAY Ilkkallmá OREMORUNNEMPAGI

HAVE YOU EVER SEEN THE RAIN Red Stewart 1 MING)

BIG CITY CONCRETE WILDFLOWERS TM Terms (MALE 1AM cN;

FIND YOUR WINGS Mara Hawk IIO'CQLAMAI

COMPLETE AC CHART ON PAGE 44

AUGUST 25, 2006



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#1 MOST INCREASED PLAYS ROCKSTAR N1á,iaek DIOAO LWERADAO)

TOP 5 NEW AND ACTIVE SEIZE THE DAY Avenged Seven/ad (/OPEL(SSWARNER BROS )

INVINCIBLE Croesf. IG/COL A9A)

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#1 MOST INCREASED PLAYS M TOTAL EXPERIENCE Srsy J. Feat. Gorse DEB ([OEOOI

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COMPLETE SMOOTH JAZZ CHART ON PAGE 47

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TOP 5 NEW AND ACTIVE FAKE TALES OF SAN FRANCISCO Arctic Monkeys TEMPO

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COMPLETE ALTERNATIVE CHART ON PAGE 49

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#1 MOST INCREASED PLAYS FAR AWAY N4beiesb IROA01UMEw ric)

TOP 5 NEW AND ACTIVE Gotart MY LOVER hues Slot (CUSTARD/ATI/W[1

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COMPLETE HOT AC CHART ON PAGE 45

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#1 MOST ADDED POLITICS Korn (WSW

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COMPLETE ACTIVE ROCK CHART ON PAGE 50

AUGUST 25, 2006

#1 MOST ADDED FOR LS Pao Yam DEDMRa(I.A)

#1 MOST INCREASED PLAYS DIAMINI' CARS Sews Petrel r aim wohomescoPF)

TOP 5 NEW AND ACTIVE ANYTHING'S POSSIBLE finny Lang (MAINITIRSC I I

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TIME ZONES WIdnpeed Panic WOESWADISAM TUWY)

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HOT COOK IN G. Love Iwlwrse vow PSM RRHE1

COMPLETE TRIPLE A CHART ON PAGE 53

THERE'S MUCH MORE @ www.RadiondRBcords.com www.americanradiohistory.com


THANK YOU RADIO! "STAY " RIAA CERTIFIED r.n1 n

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"What It Means" (AC), "Tonight" (CHR /ROCK)

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