Momentum Media Asset Management & Workfl ow Automation

Contents

Momentum from SAM 03 SAM – a new kind of media technology company 04Media Resource Management 05Media Asset Management 06 Workfl ow Automation 07 Business Intelligence & Project Planning 08 Integrating Momentum with your business 09 Partnering with SAM 10 Momentum key features 11

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www.s-a-m.com

Introduction

Progressive media organizations are developing multi-platform infrastructures where on-line and mobile channels complement their main TV and cinematic operations. On large or small screens, in standard, high-defi nition or 4K at home or on the move – the choice of how, where and when to engage with content is increasing.

Today, it’s not just a question of watching the movie or TV show – blockbusters have become big brands with a rich variety of media associated with each production. From computer games to mobile phone ringtones - many opportunities arise to reinforce your brand and generate new revenue streams.

However, does your organization’s ability to manage content match your marketing team’s ability to monetize your media assets? In today’s multi-screen, multi-platform media world, those organizations that have effi cient content management processes are best positioned to exploit their media assets in support of their marketing strategy.

Culturally and content wise, the most effective media organizations are good at change, good at reinvention and good at discovering and producing ‘the next big thing’.

In our industry today the challenge of ever changing business demands has meant that media organizations need to ensure that they can adapt their processes and systems to suit these needs at the same time as effi ciently managing media resources. SAM has responded to this by introducing a new concept in fl exible workfl ow optimization, manipulation and Media Asset Management – Momentum.

Momentum from SAMWe live and operate in a market environment that is more dynamic than ever before and with an unprecedented amount of opportunities for your customers to view and interact with media content. Likewise, never have there been so many ways to differentiate your service from your competitors, and create new revenue streams.

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Intelligence, simplicity, speed and productivity for your media asset management, processing and distribution operations.

SAM has over four decades of pioneering experience within the broadcast industry with a new media vision and approach.

In the past SAM solved many of our industry’s biggest challenges: now we’re solving the biggest challenge facing the industry today.

Momentum is a versatile media processing and distribution management architecture that can be molded to your business needs. It possesses the power and potency to transform and support your media operations today and in the future.

It will enable you to realize your media vision; it will ensure that your enterprise operates with new standards in effi ciency; and it will provide you with the business intelligence you need to make strategic decisions in a dynamic, fast-moving market. As much care and skill goes into its application within your business as has been invested in the evolution of its building blocks. To aid Momentum’s application within a broad range of enterprise-specifi c applications, SAM has assembled a dedicated team of specialists in technology and business integration. SAM can simplify, accelerate and bring momentum to all your media business operations.

Momentum is a versatile media processing and distribution management architecture that can be molded to your business needs.

SAM a new kind of media technology company

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The media landscape is changing – let us help you to change with it…

Today’s media market demands a different approach to this challenge. The concept of media resource management incorporates many of the most cohesive features of Media Asset Management systems, but critically it transforms their operation by providing a sharp new business focus. TV everywhere relies on effective business data. Through the analysis of high quality operational intelligence your business can perform at optimum capacity.

The purpose of many media facilities is to capture and store content, re-purpose it according to demand and then to distribute it across a range of platforms and channels. Underlying all of these operations is a mission critical requirement – effi ciency.

Today, much of this media supply chain is not heavily automated, however when achieved, effective media process automation transforms the way your facility operates securing revenues by making your operations reliable and repeatable. This is the central purpose of Momentum and its 2 main application areas:

The management of media assets has been a cornerstone of the broadcast industry for many years. SAM has worked with the industry’s key technology providers on the creation of leading solutions around the world. In particular, SAM's expertise has been used to solve issues of scaling real-time fi le management systems and the fulfi lment of many concurrent demands.

Media Resource Management – a business orientated solution

• Media Asset Management

• Workfl ow Automation

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Any content, anytime, any device… everywhere.

Media Asset Management

Underlying all these operations is a mission critical requirement – effi ciency.

At the heart of Momentum is the ability to capture and store media assets along with their associated metadata. No one metadata model will fi t all media operations and provide a lifetime solution. The Momentum database can support any number of bespoke metadata schemas to suit the needs of your media operation, essentially it evolves in harmony with your business model.

Supporting rich metadata is key for modern fi le-based operations, including the ability to support complex media objects such as MXF wrapped fi les where essence components may need to be handled separately. In addition, Momentum manages relationships between multi-part programming. With Momentum’s unique operating paradigms your business team benefi ts from unprecedented search capabilities and elegant results display options including thumbnails and low resolution proxy browsing. Momentum’s database can track genealogy, the parent-child relationships of media within the system.

Ingest & Quality Control are functions that provide the foundation of an effi cient media facility. Momentum can acquire content in any form from tape ingest, recording live feeds to fi le-based delivery. They are managed as part of a comprehensive workfl ow that enables subsequent processes, such as manual or automated review for quality control or automated transcoding to a mezzanine or house format.

In today’s IT-centric media world the issue of Storage Management has taken on new importance. Momentum employs content management protocols that intelligently supervise fi le storage operations across diverse server architectures. The system’s inherent intelligence can support multiple types of storage system and even multi-site infrastructures – optimizing LAN and WAN network transfers.

Creation of additional revenue generating assets from existing material is achieved using Momentum’s Timeline Editing facility. Material can be viewed on a web browser, edited and an EDL sent for fi nal craft editing. On completion of the edit assets are automatically updated and linked to the parent asset for full tracability.

Material access rights are managed on a user, role and scope basis for full fl exibility and all important security ensuring that only material intended for permitted services can be accessed.

The best ingest and storage systems are pointless unless the information can be found, therefore the role of your media facility library is critical. The combination of Momentum’s rich metadata and sophisticated storage management capabilities provides a working library that can form the heart of your media operation. Through open interfaces, such as BXF, Momentums comprehensive Web Services API or proprietary third party interfaces, Momentum can service and support your media operation, seamlessly exchanging content and associated metadata as, where and when it is needed.

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Workfl ow screen

Catalog screen

Workfl ow Automation

Momentum ensures integrity, interoperability and fl exibility at the heart of the media factory.

The challenge to conventional workfl ow systems is that many MAM systems are built on static workfl ow logic that is coded into the system by the technology supplier. This means that to modify, replace or defi ne a new workfl ow customers need to endure the time and expense of the MAM supplier attending site to make such modifi cations.

Where analytics have identifi ed bottlenecks or ineffi ciencies in the system it can be highly frustrating to the customer not to be able to make even the most simple of workfl ow modifi cations themselves.

Momentum employs a completely different approach to these workfl ow challenges. It includes a fully user confi gurable and highly intuitive workfl ow customization tool that allows users to not only react to changing business demands but also to defi ne entirely new workfl ows from scratch using a simple drag and drop interface. This same tool can be used to monitor the running workfl ows in real-time helping you avoid media delivery headaches, giving a full visualization of the root cause of any process restrictions that happen to occur.

Any number of process elements can be included in a Momentum workfl ow including device control, human intervention and QC as well as calling other central workfl ows defi ned by the user within Momentum. Momentum allows you to map out your entire enterprise’s media workfl ows creating otherwise unachievable levels of effi ciency.

From the outset Momentum has been designed to support a multitude of content delivery platforms and includes open interfaces to facilitate no nonsense interoperability with other platforms such as planning management or VOD systems.

Momentum’s concepts of Media Resource Management introduce new effi ciency paradigms within media operations and processes. It ensures scalability in workfl ows: at all times the operating capacity within your media factory is measured as being appropriate to demands placed on it, allowing resource allocation to be planned intelligently and effi ciently.

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The use of business intelligence is essential to achieving strategic business imperatives by defi ning a clear set of objectives and having the ability to analyze, adapt and defi ne a route to achieving them so you can ensure success. With clear objectives, scheduled tasks and resource tracking, there can be no confusion who does what and by when.

Business Intelligence & Project Planning

With the addition of the Statistical Reports, Web Services API and SDK, Momentum becomes a true Enterprise solution, providing a single platform through which all elements that contribute to the delivery workfl ow can be effectively managed: media assets, human and technical resources (devices, applications, suites). Momentum Planner has been developed in direct response to market demand for more fl exible, user-friendly and inclusive operational management systems. It provides the business with a complete picture of the project pipeline in real-time from any location, engaging all involved - from operators, managers, technical support, editors and journalists to deliver effective control, reporting and analysis.

Momentum’s business intelligence tools can be likened to Business Enterprise Resource Planning (ERP) and enables operations to become more agile by improving communications, planning and understanding the productivity of existing resources.

Using Momentum, organizations will obtain optimal results from their most valuable assets and increase ROI by optimizing expensive production systems, whilst minimizing wasted time.

Momentum shares its understanding of your resource bottlenecks and peak usage.

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Statistics screen

Our approach is to identify the stakeholders within your business that will be affected by this transformation process. We will conduct a thorough process analysis: this might be undertaken by SAM specialists or by one of our integrated partners who will conduct an extensive study of your business requirements and how Momentum’s process and analytics frameworks integrate into your business’ management systems.

This critical planning phase will serve to defi ne in detail the business benefi ts that you will enjoy. It will defi ne the system that we will develop and the associated project defi nition will defi ne how SAM will achieve this goal. You will receive a full commercial proposal, which often will require a proof of concept system.

This will not be a ‘big bang’ transformation, but rather a phased implementation with a structured introduction across your business operations. We will explain how this will happen, and what levels of associated training and operational support your staff will receive.

Momentum represents new thinking and a new approach to long-standing issues, but its implementation is an entirely managed process where risks are contained and a well developed roadmap indicates where you will go, and how you will get there.

Integrating Momentum with your business

At SAM, we understand the need for continuity within your business operations and the way you service your clients. The adoption of Momentum within your business is focused on evolution and not revolution.

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Momentum represents new thinking and a new approach.

For many years SAM has provided business solutions for media operations around the world. It has addressed the requirement to manage workfl ows in complex multi-device, multi-demand environments, even with the added complexity of multi-site operations.

Partnering with SAM

Benefi ting from decades of pioneering experience in the broadcast, AV and electronic media industries, SAM has succeeded in blending its broadcast industry heritage with many of the more unrestricted and unconventional operating practices found in other technology sectors.

However, SAM understands the media industry’s special nature and requirements. We recognize the implications of mission critical operations and have met the needs of broadcast and media customers worldwide throughout our history. Irrespective of the technologies we employ today and the companies

that we partner, one concept is cast in stone – SAM's commitment to quality and service.

SAM's mission is to service its customers with the tools and technologies that allow them to prepare their media for any particular distribution channel at the right cost level. An important part of this task is to prepare organizations for the unpredictable. SAM is not alone in driving this revolutionary new approach to media co-operation and collaboration. Before embarking on Momentum’s development we already possessed unrivalled third-party knowledge, experience and integration experience.

In developing Momentum’s facilities we have cast the net wider still and harnessed the skills and knowledge of an unprecedented broad base of technology, industry and business specialists. By partnering with SAM, your organization immediately taps into this wealth of cross- industry intelligence.

By partnering with SAM, your organization immediately taps into this wealth of cross-industry intelligence.

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Momentum key features

Ingest • Tape, File and Live Ingest

• Acquire content in any format, from a large variety of devices (VTR/VCR, Camera, Live feeds, Watch Folders)

• Automated extraction of technical metadata

• Create new material and metadata before receiving content

Catalog • Federated search

• Automated metadata extraction and manual metadata insertion

• Easy interrogation of albums of content

• Content genealogy tree management system

• Make saved searches private and/or public

• Customizable metadata sets and time-saving metadata schema templates

Workfl ow Management • Represent workfl ow graphically

with a powerful & easy-to-use node diagram

• Simple to design, implement and modify workfl ows

• Delegate repetitive tasks to Momentum, triggering and controlling third-party applications and devices

• Monitor each scheduled or running process continuously with event-based tools

• Receive reports and notifi cations of process status

Quality Control • Integration with many third party

QC applications, such as Tektronix Cerify, Amberfi n iCR, Venera Technologies Pulsar, Interra System Baton

• Receive QC results

Editing • Make fast and simple cut edits

• Cut edit either off-line or on-line

• Collaborative editing process

• User-friendly interface, based on a timeline with audio, video, text and graphics tracks

• Integration with the many editing applications, such as SAM's Enterprise sQ Editors, Final Cut Pro, Premiere and Avid

Transcoding • Transcode media fi les from any

given format to any other format, from the highest quality to low res proxys, by using Snell's award winning Alchemist XF, or a wide variety of 3rd party devices from well known brands

• Full integration with many third party transcoding applications, such as Amberfi n iCR, Harmonic Rhozet CC, Grab Networks Anystream Agility, Telestream Flip Factory Delivery

• Upload content to appropriate delivery sites

• Receive a notifi cations relating to the delivery process

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Company policy is one of continuous product improvement. Specifi cations are therefore provisional and subject to change without notice. © 2015 SAM. All rights reserved. v5