Malaysian Market Analysis for international student enrollment 2014.
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Transcript of Malaysian Market Analysis for international student enrollment 2014.
MARKET ANALYSIS Both east & west are after international experience in education.
Private higher education estimated to be USD400 billion worldwide in 2006
In 2013 ,150 million student vying for higher education .
5 million (3,5%) students studied outside home country Seeking better education.
Malaysia has already become the 11th largest education exporting country .
• (Source: World Conference on Higher Education 2009, UNESCO
• (Source: Malaysian Association of Private Colleges and Universities (MAPCU), New Straits Times, 26th June 2009)
• (Source: International Student Mobility Report by the Sussex Centre for Migration Research, University of Sussex & the Centre for Applied
Population Research, University of Dundee, 2004)
MALAYSIA MARKET
“If you build it, they will come, indeed”.
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
International Students’ Enrolment in Malaysia,
students
• 2,0% (market) of total international students are studying in Malaysia in 2013
• Malaysia earns about RM 4,5 billion per year
• Malaysia is growing by 16% in international students enrolment
(Source: Ministry of Higher Education Malaysia)
WHY STUDY IN MALAYSIA
Having an international standard and high quality education
A wide range of study options and universities and colleges to choose from
Twinning degrees & 3+0 degree programs conducted in Malaysia, which offer a cost-effective
route for quality education and qualifications from universities in the United Kingdom, USA,
Australia, Canada, New Zealand and France.
Wide usage of English, which makes living and studying easy for students who are proficient in
English while at the same time creating an environment for those who want to pick up the language.
Malaysia is ranked as 13th by the average level of English skills amongst adults with a High
Proficiency
Life in a multicultural society, where Malaysians of different races and religions live in peace and
tolerance with each other.
Affordable living expenses, which can be as low as RM12,000.00 (USD3,750) per year.
An economically sound and socially safe country, which has a stable government and a low serious
crime rate.
An excellent transportation system, which allows for easy mobility and a huge variety of
interesting places to visit for relaxation.
0 2000 4000 6000 8000 10000 12000
china
iran
indonesia
nigeria
yemen
libya
sudan
soudi
botsowana
kazakhstan
Malaysia top 10 source countries of international student
students
• 25,000 of students are coming from the Middle East,
• 13,000 from African countries and around
• 10,000 students from China
Most of the male were from African countries
Whereas female were from Asia
WHERE STUDENTS COME FROM ?
Source: Perangkaan Pengajian Tinggi Malaysia 2009, MOHE
Friend’s 47%
Online 40%
Family 27%
Media 23%
Word of mouth 14%
Tourism 0ffice 8%
HOW STUDENT HERE ABOUT MALAYSIA?
Note : 40% only were “satisfied” or “very
satisfied” with the overall performance of the
agent
14.2% of the respondents used agent-of
which most of them were females & IPTS’s
students
parents
52%
Scholarship
21%
Own
Savings
19%
Company
5%
Loan
3%
FINANCIAL AND SUPPORT
Source : University Malaya