Malaysian Market Analysis for international student enrollment 2014.

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MARKET ANALYSIS Both east & west are after international experience in education. Private higher education estimated to be USD400 billion worldwide in 2006 In 2013 ,150 million student vying for higher education . 5 million (3,5%) students studied outside home country Seeking better education. Malaysia has already become the 11th largest education exporting country . (Source: World Conference on Higher Education 2009, UNESCO (Source: Malaysian Association of Private Colleges and Universities (MAPCU), New Straits Times, 26th June 2009) (Source: International Student Mobility Report by the Sussex Centre for Migration Research, University of Sussex & the Centre for Applied Population Research, University of Dundee, 2004)

Transcript of Malaysian Market Analysis for international student enrollment 2014.

MARKET ANALYSIS Both east & west are after international experience in education.

Private higher education estimated to be USD400 billion worldwide in 2006

In 2013 ,150 million student vying for higher education .

5 million (3,5%) students studied outside home country Seeking better education.

Malaysia has already become the 11th largest education exporting country .

• (Source: World Conference on Higher Education 2009, UNESCO

• (Source: Malaysian Association of Private Colleges and Universities (MAPCU), New Straits Times, 26th June 2009)

• (Source: International Student Mobility Report by the Sussex Centre for Migration Research, University of Sussex & the Centre for Applied

Population Research, University of Dundee, 2004)

MALAYSIA MARKET

“If you build it, they will come, indeed”.

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20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

International Students’ Enrolment in Malaysia,

students

• 2,0% (market) of total international students are studying in Malaysia in 2013

• Malaysia earns about RM 4,5 billion per year

• Malaysia is growing by 16% in international students enrolment

(Source: Ministry of Higher Education Malaysia)

WHY STUDY IN MALAYSIA

Having an international standard and high quality education

A wide range of study options and universities and colleges to choose from

Twinning degrees & 3+0 degree programs conducted in Malaysia, which offer a cost-effective

route for quality education and qualifications from universities in the United Kingdom, USA,

Australia, Canada, New Zealand and France.

Wide usage of English, which makes living and studying easy for students who are proficient in

English while at the same time creating an environment for those who want to pick up the language.

Malaysia is ranked as 13th by the average level of English skills amongst adults with a High

Proficiency

Life in a multicultural society, where Malaysians of different races and religions live in peace and

tolerance with each other.

Affordable living expenses, which can be as low as RM12,000.00 (USD3,750) per year.

An economically sound and socially safe country, which has a stable government and a low serious

crime rate.

An excellent transportation system, which allows for easy mobility and a huge variety of

interesting places to visit for relaxation.

0 2000 4000 6000 8000 10000 12000

china

iran

indonesia

nigeria

yemen

libya

sudan

soudi

botsowana

kazakhstan

Malaysia top 10 source countries of international student

students

• 25,000 of students are coming from the Middle East,

• 13,000 from African countries and around

• 10,000 students from China

Most of the male were from African countries

Whereas female were from Asia

WHERE STUDENTS COME FROM ?

Source: Perangkaan Pengajian Tinggi Malaysia 2009, MOHE

Friend’s 47%

Online 40%

Family 27%

Media 23%

Word of mouth 14%

Tourism 0ffice 8%

HOW STUDENT HERE ABOUT MALAYSIA?

Note : 40% only were “satisfied” or “very

satisfied” with the overall performance of the

agent

14.2% of the respondents used agent-of

which most of them were females & IPTS’s

students

parents

52%

Scholarship

21%

Own

Savings

19%

Company

5%

Loan

3%

FINANCIAL AND SUPPORT

Source : University Malaya