Information - Lynchpin Media

1www.intelligentdatacentres.com Media Kit 2022

www.intelligentdatacentres.com

MEDIAInformation

2022INTELLIGENTDATA CENTRES

IN ASSOCIATION WITH

PUBLICATION

A

Intelligent Data Centres is a technology brand that encompasses various intelligence platforms aimed at the

enterprise IT sector to provide targeted updates and research-driven information. As part of Lynchpin Media, this digital medium gives unparalleled advice to the data centre industry within the EMEA, APAC and North America regions.

Data centre managers, practitioners and technical teams face the constant challenge of deciding where to prioritise investment, while demonstrating the business value of their projects and embracing the strategic benefits their businesses are striving to achieve.

Against this backdrop, there is also a growing need to include strong business justifications alongside the well-worn IT metrics that typically examine application delivery in isolation.

ynchpin Media is an independently owned media communications company, whose main aim is to help organisations reach and influence decision-makers in EMEA, APAC, North America and Latin

America. We have a growing database of over 2.96 million global IT decision-makers.

Our ethos is based around intelligence obtained from targeted campaigns. By understanding our audience we are better informed to advise our clients and help forecast market trends. We work with our clients to identify new customers and their requirements.

INTRODUCTION

Intelligent Data Centres strives to bridge this gap between the traditional role of the data centre manager and the new-age demands weighing in on this pivotal role as enterprises continue to progress their Digital Transformation strategies.

Spreading our resources across print, digital and events, Intelligent Data Centres endeavours to guide its readers within Europe, the Middle East, Africa, APAC and North America with thought leadership, industry expertise, knowledge sharing and practical platforms from which to better understand the views of the data centre industry, encompassing the voice of vendors, distributors, resellers and the all-important end-user.

With social media supporting all the above, our content is delivered across all platforms and enables industry professionals to discover and read this on their preferred device.

Intelligent Data C

entres is a technology intelligence platform

aimed at the

enterprise sector

It guides readers with thought

leadership, industry expertise, know

ledge sharing and practical platform

s

This digital medium

gives unparalleled advice to the data centre industry across our regions

L

With social m

edia support, content is delivered across all platform

s to enable readers to use their preferred device

2 www.intelligentdatacentres.comMedia Kit 2022


SECTIONS INCLUDEREGULAR

intelligent BRANDS

NEWS

INFOGRAPHIC

FEATURE

EXPERT OPINION

END USER INSIGHT

DEEP DIVE

EDITOR’S QUESTION

INTELLIGENTDATA CENTRES

4 Media Kit 2022


LATEST INTELLIGENCE DATA CENTRE PREDICTIONS

UNCOVERING THE LAYERS


AUDIENCE BY COUNTRY/REGION %*

*As of 1 December 2021, Intelligent Data Centres reaches 259,301 data centre professionals.OUR AUDIENCE

he role of data centre managers and their teams is more complex than ever. Technology is constantly

evolving, bringing both new solutions and challenges. Budget constraints combined with companies increasingly expecting more in terms of Digital Transformation and the impact of cloud technology have made this role all the more challenging.

And technological advancements are only set to continue. Gartner has estimated that by 2022, half of large organisations will be integrating Edge Computing principles into their projects.

The research and advisory company has also urged infrastructure and operations leaders to evolve their strategies and skills in order to provide an agile infrastructure for their business and digitalisation needs.

Intelligent Data Centres provides data centre teams with the very latest

information and intelligence to help them make important, informed decisions. Our integrated platforms enable the industry to receive the content they need in a manner that suits them.

It is our unparalleled understanding of this audience which enables Intelligent Data Centres to deliver effective campaigns aimed at ensuring maximum return on investment combined with sustained brand awareness across our digital platforms. Strategic partnerships with regional industry bodies, events and research companies enable us to both manage and grow the audience.

While control for data centre projects will lie with its management team, we believe that a company should communicate with everybody involved in the process. The correct positioning and communication to the industry as a whole can prove an effective long-term plan. Intelligent Data Centres provides an integrated platform that reaches this audience.

15

26

AFRICA

EUROPE

MIDDLE EAST

NORTH AMERICA

APAC

11

21

27


6 Media Kit 2022

T


AUDIENCE BREAKDOWNINTELLIGENT DATA CENTRES

Senior management: CIOs, CISOs, CTOs, CFOs, CEOs, IT Heads and Directors, Finance Directors, Data Centre ManagersMiddle management: Information Technology and Infrastructure Managers, Security and Network Managers, IT Architecture roles Other: Network Managers, Data Architects and Scientists, IT Channel, System and Business Analysts, Project Managers and Consultants

AUDIENCE BY JOB TITLE %

SENIOR MANAGEMENT: 24% MIDDLE MANAGEMENT: 46%

OTH

ER: 3

0%

AUDIENCE BY INDUSTRY %

HEALTHCARE

CONSTRUCTION

12

15

HOSPITALITY & TRAVEL

9

TECHNOLOGY & COMMS

12

GOVERNMENT

EDUCATION

8

7

5

9

ENERGY

TRANSPORT

MANUFACTURING

OTHER

10

BANKING AND FINANCIAL SERVICES

18

5


BESPOKE PARTNERSHIPS

Can’t find what you’re looking for?Intelligent Data Centres can tailor a partnership to suit your own requirements. This can be across multiple regions, different technology focuses or just a chance to align with a new corporate message. Being a young, nimble, digital company allows us to work closely with partners in developing strategic campaigns bespoke to their needs.

THOUGHT LEADERSHIP

CONTENT RICH CAMPAIGN

VIDEO CONTENT CREATION

SOCIAL MEDIA SUPPORT

TARGETEDREGIONAL

CAMPAIGNS

TARGETEDCOUNTRY

CAMPAIGNS

CONTACT US to find out more about how we can help you.

Sponsorship

AWARENESSYour logo featured on print and online

sections as the Intelligent PartnerFull page advertisement to appear in the relevant sponsored section

A minimum of two digital banners located in the Intelligent section

Sponsored two-page section in the magazine

LEAD GENERATIONLead generation campaigns through white paper downloadsYour white papers to be featured run of site (these banners are rotated)

White papers hosted in our dedicated online library

* Number of leads to be determined by the criteria selected

THOUGHT LEADERSHIPEditorial contribution

positioning your organisation as a thought leader

Sponsored monthly digital newsletter with your branding and content

Your white papers to be included in the ‘Latest intelligence’ section

BENEFITS


8 Media Kit 2022

9Media Kit 2022

1TIER

INTELLIGENT PARTNERSHIPS

Banking and FinanceGovernmentEnergyEnterprise SecurityCloudRetailHealthcare

REGIONAL

3 MONTHS US$8,000

6 MONTHS US$20,000

12 MONTHS US$30,000

GLOBAL

3 MONTHS US$18,000

6 MONTHS US$30,000

12 MONTHS US$40,000

2AviationMobileSoftwareEducation

BroadcastHospitality

Telecoms

INTELLIGENT PARTNERSHIPSREGIONAL

3 MONTHS US$6,000

6 MONTHS US$18,000

12 MONTHS US$28,000

GLOBAL

3 MONTHS US$16,000

6 MONTHS US$25,000

12 MONTHS US$35,000

TIER

3TIER

REGIONAL

3 MONTHS US$5,000

6 MONTHS US$15,000

12 MONTHS US$25,000

GLOBAL

3 MONTHS US$14,000

6 MONTHS US$22,000

12 MONTHS US$32,000

INTELLIGENT PARTNERSHIPSTrade and export

CablingManufacturing

ConstructionTransportAgriculture

Sponsorship

PACKAGES



INTRODUCTION

All video content will be produced in conjunction with Intelligent Briefings. To find out more about our video content packages, please click here or visit

https://indd.adobe.com/view/dccdbafc-2a84-4cf3-b41c-ffb47197aef4

In our Digital Forum – our version of the classic ‘round-table’ event – clients have an opportunity to discuss, in detail, a specific topic relating to their area of expertise.

An opportunity to share thought-provoking ideas and initiate good-natured debate. This could be a collaboration between vendors with complementary technologies; a vendor and channel partner, or a vendor and customer.

We’ll be covering a range of different topics to provide guidance to end-users, while raising the profile of clients’ brand and crafting a strong and compelling voice for the data centre sector.

Pricing: Starting at US$1,500 plus US$1,000 per additional partner

DIGITAL FORUM

Deep Dive: A one-to-one interview between an Intelligent Data Centres journalist and industry expert. Pricing: From US$2,000

Spotlight Series: Interviews with the all- important end-users.

Pricing: Starting from US$2,500

OUR NEW VIDEO SERVICESPRESENTING

FEATURE 2

DCA FEATURE

FEATURE 2

DCA FEATURE


Click to view

There’s no doubt that video content has become a staple for marketeers. It’s a powerful digital medium which engages, entertains and provides accessible, interactive content for target audiences.

We recognise the increasing value of video, which is why the DCA, through its Intelligent Data Centres publication, is now offering video content packages.



https://www.lynchpinmedia.co.uk/wp-content/uploads/2020/09/Intelligent-Briefings.pdf


Plan your PR and marketing activities with Intelligent Data Centres. Our editorial calendar enables partners and clients within the EMEA, APAC and North American regions to align their key messaging with upcoming features.

Whether it is a product launch, a new solution, research or an opportunity to position individuals as thought leaders in their area of expertise, our forward plan enables clients to strategically target key industry professionals.

The march to the cloud Digital Transformation Storage management Data centre design 2023 and the trends expected

Sustainable solutions Data centre management Regional focus: Middle East The Edge Colocation

Energy storage (development in battery storage technology)

Getting the best performance from DCs

Should I stay or should I go . . . to a cloud provider? If I stay there will be trouble, if I

go it will be doubled

Clean and green (cleaning and filtration)

Can we keep the lights on, power cars and run

data centres?

FEB

MAR APR JUL

EDIT

OR

IAL

PLA

N

Skills and training Securing the data centre Green data centres Data loss prevention Storage solutions

Regional focus: Europe Cooling solutions Automation tools Regional focus: Africa Powering data centres

Smart DCs: What jobs will exist in DCs in 10 years’ time? Energy efficiency in DCs Rise of the hyperscalers

Data centre essentials (lighting, racking, cabling, security)

The circle of life: Renew, recycle, reuse . . . repeat!

Data centre connectivity Hybrid IT

Priorities for 2022 Industry focus: Telecommunications

Data centre growth and investment in UK PLC Critical utilities for DCs

MAY JUN

AUG SEP OCT NOV DEC

JAN

FEATURE 2

DCA FEATURE

FEATURE 1

FEATURE 2

DCA FEATURE

FEATURE 1

FEATURE 2

DCA FEATURE

FEATURE 1

2022


PRINT ADVERTISING OPTIONS 3 ADVERTS 6 ADVERTS 12 ADVERTS

FULL PAGE US$3,499* US$3,299 US$2,999 US$2,499

HALF PAGE US$2,199* US$1,999 US$1,759 US$1,299

DOUBLE PAGE SPREAD US$5,999* US$5,599 US$5,199 US$4,499

STRIP ADVERT US$1,499* US$1,299 US$1,099 US$899

OUTSIDE BACK COVER US$4,999* US$4,799 US$4,499 US$4,099

ONLINE ADVERTISING OPTIONS 3 MONTHS 6 MONTHS 12 MONTHS

HTML* cost is per HTML sent US$3,199 US$2,999 US$2,599 US$1,899

HPU US$2,899 US$2,699 US$2,399 US$2,099

MPU US$1,899 US$1,699 US$1,399 US$1,099

LEADERBOARD US$1,899 US$1,699 US$1,399 US$1,099

DIGITAL NEWSLETTER BANNER US$1,499 US$1,299 US$1,099 US$799

SPONSORED MICROSITE US$17,599 US$4,999 US$2,999 US$1,999*cost per advertisement

*cost per month

FOLLOW US ON


Lynchpin Media is a boutique publisher registered in the United Kingdom. Company number 809623063/66 Hatton Garden, London, EC1N 8LE Tel no: +44 20 3026 6825

About the DCAThe data centre sector represents the engine driving the worldwide digital economy. Founded in 2010, The DCA Trade Association ensures that the media, governments and general public are kept informed of the vital role data centres play. The DCA is an established, vendor neutral, non-profit making organisation assisting members to connect with a growing data centre audience to share best practice, industry innovation and the latest research.

Intelligent Data Centres is produced in association with the Data Centre Alliance (DCA)

MEDIA PARTNERSHIPS

We are always keen to explore media partnerships with leading global data centre events.

Some of those we have worked with include:

Data Centre World

Gartner Data Centre Conference

Data Centre Summit 2020

Future Datacentres & Cloud Infrastructure Summit 2020

DCD London

Providing Unparalleled Technology Intelligence

priorities

Our brands

MANAGEMENT

Managing Partner: Richard Judd, [email protected] (+44 7534 132 966)

Managing Partner: Stuart Lynch, [email protected] (+44 7514 807 117)

EDITORIAL

Editorial Director: Mark Bowen, [email protected] (+44 20 3026 6825, Ext 1004)

Managing Editor, Intelligent CIO Middle East, Intelligent CIO Africa and Intelligent Tech Channels: Manda Banda, [email protected]

(+44 20 3026 6825, Ext 1009)

Managing Editor, Intelligent CIO Europe, Intelligent CISO and Intelligent Data Centres: Alix Pressley, [email protected] (+44 20 3026 6825, Ext 1003)

Managing Editor, Intelligent SME.tech and Intelligent CXO: Rebecca Miles, [email protected] (+44 20 3026 6825, Ext 1007)

Senior Editor, Intelligent CIO LatAm and Intelligent Tech Channels LatAm: John Rodríguez, [email protected]

Editor, Intelligent CIO LatAm and Intelligent Tech Channels LatAm: Natália Moraes, [email protected] (+55 61 99202-7509)

Editorial Coordinator: Louise Mair, [email protected]

Assistant Editor: Catherine Darwen, [email protected]

WEB SERVICES/DESIGN

Director, Design & Production: Pippa Sanderson, [email protected]

Director, Digital Services: Charles Brandreth, [email protected]

Manager, Graphic and Digital Design: Daniel James, [email protected]

Web Designer: Ben Fillery, [email protected]

Graphic Designer: Lee Jeffree, [email protected]

Marketing Coordinator: Harry Rogers, [email protected]

SALES/MARKETING

Director, Strategic Content: Jess Abell, [email protected] (+44 20 3026 6825, Ext 1005)

Director, Agency Partnerships: James Hardy, [email protected] (+44 20 3026 6825, Ext 1012)

Director, Global Sales: Carmen Aston, [email protected] (+44 20 3026 6825, Ext 1010)

Regional Director, Middle East: Rob Chandler, [email protected] (+971 50 8172788)

Head of Sales, UK/I & APAC: Brett Youngman, [email protected] (+44 7377 736116)

Head of Sales, Central Europe: Michal Zylinski, [email protected] (+44 20 3026 6825, Ext 1002)

Head of Sales, LATAM and Southern Europe: Alicia Rebagliato, [email protected] (+44 20 3026 6825, Ext 1014)

Head of Campaign Delivery: Curtis Driscoll, [email protected] (+44 20 3026 6825, Ext 1008)

Head of Client Services: Tom Bush,[email protected] (+44 20 3026 6825, Ext 1011)

Accounts & Administration Manager: Megan Kibble, [email protected]

Operations and Client Services Assistant, Dominic Williams, [email protected]

LYNCHPIN MEDIA TEAM

Other Lynchpin Media documents:

CXO Priorities

Media Deck

Reach out if we can help you: [email protected]

https://www.lynchpinmedia.co.uk/wp-content/uploads/2021/03/CXO-Priorities-media-kit.pdf

https://www.lynchpinmedia.co.uk/wp-content/uploads/2021/01/Lynchpin-Media-Deck-2021-Digital.pdf

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