1www.intelligentdatacentres.com Media Kit 2022
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MEDIAInformation
2022INTELLIGENTDATA CENTRES
IN ASSOCIATION WITH
PUBLICATION
A
Intelligent Data Centres is a technology brand that encompasses various intelligence platforms aimed at the
enterprise IT sector to provide targeted updates and research-driven information. As part of Lynchpin Media, this digital medium gives unparalleled advice to the data centre industry within the EMEA, APAC and North America regions.
Data centre managers, practitioners and technical teams face the constant challenge of deciding where to prioritise investment, while demonstrating the business value of their projects and embracing the strategic benefits their businesses are striving to achieve.
Against this backdrop, there is also a growing need to include strong business justifications alongside the well-worn IT metrics that typically examine application delivery in isolation.
ynchpin Media is an independently owned media communications company, whose main aim is to help organisations reach and influence decision-makers in EMEA, APAC, North America and Latin
America. We have a growing database of over 2.96 million global IT decision-makers.
Our ethos is based around intelligence obtained from targeted campaigns. By understanding our audience we are better informed to advise our clients and help forecast market trends. We work with our clients to identify new customers and their requirements.
INTRODUCTION
Intelligent Data Centres strives to bridge this gap between the traditional role of the data centre manager and the new-age demands weighing in on this pivotal role as enterprises continue to progress their Digital Transformation strategies.
Spreading our resources across print, digital and events, Intelligent Data Centres endeavours to guide its readers within Europe, the Middle East, Africa, APAC and North America with thought leadership, industry expertise, knowledge sharing and practical platforms from which to better understand the views of the data centre industry, encompassing the voice of vendors, distributors, resellers and the all-important end-user.
With social media supporting all the above, our content is delivered across all platforms and enables industry professionals to discover and read this on their preferred device.
Intelligent Data C
entres is a technology intelligence platform
aimed at the
enterprise sector
It guides readers with thought
leadership, industry expertise, know
ledge sharing and practical platform
s
This digital medium
gives unparalleled advice to the data centre industry across our regions
L
With social m
edia support, content is delivered across all platform
s to enable readers to use their preferred device
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SECTIONS INCLUDEREGULAR
intelligent BRANDS
NEWS
INFOGRAPHIC
FEATURE
EXPERT OPINION
END USER INSIGHT
DEEP DIVE
EDITOR’S QUESTION
INTELLIGENTDATA CENTRES
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LATEST INTELLIGENCE DATA CENTRE PREDICTIONS
UNCOVERING THE LAYERS
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AUDIENCE BY COUNTRY/REGION %*
*As of 1 December 2021, Intelligent Data Centres reaches 259,301 data centre professionals.OUR AUDIENCE
he role of data centre managers and their teams is more complex than ever. Technology is constantly
evolving, bringing both new solutions and challenges. Budget constraints combined with companies increasingly expecting more in terms of Digital Transformation and the impact of cloud technology have made this role all the more challenging.
And technological advancements are only set to continue. Gartner has estimated that by 2022, half of large organisations will be integrating Edge Computing principles into their projects.
The research and advisory company has also urged infrastructure and operations leaders to evolve their strategies and skills in order to provide an agile infrastructure for their business and digitalisation needs.
Intelligent Data Centres provides data centre teams with the very latest
information and intelligence to help them make important, informed decisions. Our integrated platforms enable the industry to receive the content they need in a manner that suits them.
It is our unparalleled understanding of this audience which enables Intelligent Data Centres to deliver effective campaigns aimed at ensuring maximum return on investment combined with sustained brand awareness across our digital platforms. Strategic partnerships with regional industry bodies, events and research companies enable us to both manage and grow the audience.
While control for data centre projects will lie with its management team, we believe that a company should communicate with everybody involved in the process. The correct positioning and communication to the industry as a whole can prove an effective long-term plan. Intelligent Data Centres provides an integrated platform that reaches this audience.
15
26
AFRICA
EUROPE
MIDDLE EAST
NORTH AMERICA
APAC
11
21
27
INTELLIGENTDATA CENTRES
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AUDIENCE BREAKDOWNINTELLIGENT DATA CENTRES
Senior management: CIOs, CISOs, CTOs, CFOs, CEOs, IT Heads and Directors, Finance Directors, Data Centre ManagersMiddle management: Information Technology and Infrastructure Managers, Security and Network Managers, IT Architecture roles Other: Network Managers, Data Architects and Scientists, IT Channel, System and Business Analysts, Project Managers and Consultants
AUDIENCE BY JOB TITLE %
SENIOR MANAGEMENT: 24% MIDDLE MANAGEMENT: 46%
OTH
ER: 3
0%
AUDIENCE BY INDUSTRY %
HEALTHCARE
CONSTRUCTION
12
15
HOSPITALITY & TRAVEL
9
TECHNOLOGY & COMMS
12
GOVERNMENT
EDUCATION
8
7
5
9
ENERGY
TRANSPORT
MANUFACTURING
OTHER
10
BANKING AND FINANCIAL SERVICES
18
5
www.intelligentdatacentres.com
BESPOKE PARTNERSHIPS
Can’t find what you’re looking for?Intelligent Data Centres can tailor a partnership to suit your own requirements. This can be across multiple regions, different technology focuses or just a chance to align with a new corporate message. Being a young, nimble, digital company allows us to work closely with partners in developing strategic campaigns bespoke to their needs.
THOUGHT LEADERSHIP
CONTENT RICH CAMPAIGN
VIDEO CONTENT CREATION
SOCIAL MEDIA SUPPORT
TARGETEDREGIONAL
CAMPAIGNS
TARGETEDCOUNTRY
CAMPAIGNS
CONTACT US to find out more about how we can help you.
Sponsorship
AWARENESSYour logo featured on print and online
sections as the Intelligent PartnerFull page advertisement to appear in the relevant sponsored section
A minimum of two digital banners located in the Intelligent section
Sponsored two-page section in the magazine
LEAD GENERATIONLead generation campaigns through white paper downloadsYour white papers to be featured run of site (these banners are rotated)
White papers hosted in our dedicated online library
* Number of leads to be determined by the criteria selected
THOUGHT LEADERSHIPEditorial contribution
positioning your organisation as a thought leader
Sponsored monthly digital newsletter with your branding and content
Your white papers to be included in the ‘Latest intelligence’ section
BENEFITS
INTELLIGENTDATA CENTRES
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1TIER
INTELLIGENT PARTNERSHIPS
Banking and FinanceGovernmentEnergyEnterprise SecurityCloudRetailHealthcare
REGIONAL
3 MONTHS US$8,000
6 MONTHS US$20,000
12 MONTHS US$30,000
GLOBAL
3 MONTHS US$18,000
6 MONTHS US$30,000
12 MONTHS US$40,000
2AviationMobileSoftwareEducation
BroadcastHospitality
Telecoms
INTELLIGENT PARTNERSHIPSREGIONAL
3 MONTHS US$6,000
6 MONTHS US$18,000
12 MONTHS US$28,000
GLOBAL
3 MONTHS US$16,000
6 MONTHS US$25,000
12 MONTHS US$35,000
TIER
3TIER
REGIONAL
3 MONTHS US$5,000
6 MONTHS US$15,000
12 MONTHS US$25,000
GLOBAL
3 MONTHS US$14,000
6 MONTHS US$22,000
12 MONTHS US$32,000
INTELLIGENT PARTNERSHIPSTrade and export
CablingManufacturing
ConstructionTransportAgriculture
Sponsorship
PACKAGES
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INTRODUCTION
All video content will be produced in conjunction with Intelligent Briefings. To find out more about our video content packages, please click here or visit
https://indd.adobe.com/view/dccdbafc-2a84-4cf3-b41c-ffb47197aef4
In our Digital Forum – our version of the classic ‘round-table’ event – clients have an opportunity to discuss, in detail, a specific topic relating to their area of expertise.
An opportunity to share thought-provoking ideas and initiate good-natured debate. This could be a collaboration between vendors with complementary technologies; a vendor and channel partner, or a vendor and customer.
We’ll be covering a range of different topics to provide guidance to end-users, while raising the profile of clients’ brand and crafting a strong and compelling voice for the data centre sector.
Pricing: Starting at US$1,500 plus US$1,000 per additional partner
DIGITAL FORUM
Deep Dive: A one-to-one interview between an Intelligent Data Centres journalist and industry expert. Pricing: From US$2,000
Spotlight Series: Interviews with the all- important end-users.
Pricing: Starting from US$2,500
OUR NEW VIDEO SERVICESPRESENTING
FEATURE 2
DCA FEATURE
FEATURE 2
DCA FEATURE
INTELLIGENTDATA CENTRES
Click to view
There’s no doubt that video content has become a staple for marketeers. It’s a powerful digital medium which engages, entertains and provides accessible, interactive content for target audiences.
We recognise the increasing value of video, which is why the DCA, through its Intelligent Data Centres publication, is now offering video content packages.
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Plan your PR and marketing activities with Intelligent Data Centres. Our editorial calendar enables partners and clients within the EMEA, APAC and North American regions to align their key messaging with upcoming features.
Whether it is a product launch, a new solution, research or an opportunity to position individuals as thought leaders in their area of expertise, our forward plan enables clients to strategically target key industry professionals.
The march to the cloud Digital Transformation Storage management Data centre design 2023 and the trends expected
Sustainable solutions Data centre management Regional focus: Middle East The Edge Colocation
Energy storage (development in battery storage technology)
Getting the best performance from DCs
Should I stay or should I go . . . to a cloud provider? If I stay there will be trouble, if I
go it will be doubled
Clean and green (cleaning and filtration)
Can we keep the lights on, power cars and run
data centres?
FEB
MAR APR JUL
EDIT
OR
IAL
PLA
N
Skills and training Securing the data centre Green data centres Data loss prevention Storage solutions
Regional focus: Europe Cooling solutions Automation tools Regional focus: Africa Powering data centres
Smart DCs: What jobs will exist in DCs in 10 years’ time? Energy efficiency in DCs Rise of the hyperscalers
Data centre essentials (lighting, racking, cabling, security)
The circle of life: Renew, recycle, reuse . . . repeat!
Data centre connectivity Hybrid IT
Priorities for 2022 Industry focus: Telecommunications
Data centre growth and investment in UK PLC Critical utilities for DCs
MAY JUN
AUG SEP OCT NOV DEC
JAN
FEATURE 2
DCA FEATURE
FEATURE 1
FEATURE 2
DCA FEATURE
FEATURE 1
FEATURE 2
DCA FEATURE
FEATURE 1
2022
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PRINT ADVERTISING OPTIONS 3 ADVERTS 6 ADVERTS 12 ADVERTS
FULL PAGE US$3,499* US$3,299 US$2,999 US$2,499
HALF PAGE US$2,199* US$1,999 US$1,759 US$1,299
DOUBLE PAGE SPREAD US$5,999* US$5,599 US$5,199 US$4,499
STRIP ADVERT US$1,499* US$1,299 US$1,099 US$899
OUTSIDE BACK COVER US$4,999* US$4,799 US$4,499 US$4,099
ONLINE ADVERTISING OPTIONS 3 MONTHS 6 MONTHS 12 MONTHS
HTML* cost is per HTML sent US$3,199 US$2,999 US$2,599 US$1,899
HPU US$2,899 US$2,699 US$2,399 US$2,099
MPU US$1,899 US$1,699 US$1,399 US$1,099
LEADERBOARD US$1,899 US$1,699 US$1,399 US$1,099
DIGITAL NEWSLETTER BANNER US$1,499 US$1,299 US$1,099 US$799
SPONSORED MICROSITE US$17,599 US$4,999 US$2,999 US$1,999*cost per advertisement
*cost per month
FOLLOW US ON
www.intelligentdatacentres.com
Lynchpin Media is a boutique publisher registered in the United Kingdom. Company number 809623063/66 Hatton Garden, London, EC1N 8LE Tel no: +44 20 3026 6825
About the DCAThe data centre sector represents the engine driving the worldwide digital economy. Founded in 2010, The DCA Trade Association ensures that the media, governments and general public are kept informed of the vital role data centres play. The DCA is an established, vendor neutral, non-profit making organisation assisting members to connect with a growing data centre audience to share best practice, industry innovation and the latest research.
Intelligent Data Centres is produced in association with the Data Centre Alliance (DCA)
MEDIA PARTNERSHIPS
We are always keen to explore media partnerships with leading global data centre events.
Some of those we have worked with include:
Data Centre World
Gartner Data Centre Conference
Data Centre Summit 2020
Future Datacentres & Cloud Infrastructure Summit 2020
DCD London
Providing Unparalleled Technology Intelligence
priorities
Our brands
MANAGEMENT
Managing Partner: Richard Judd, [email protected] (+44 7534 132 966)
Managing Partner: Stuart Lynch, [email protected] (+44 7514 807 117)
EDITORIAL
Editorial Director: Mark Bowen, [email protected] (+44 20 3026 6825, Ext 1004)
Managing Editor, Intelligent CIO Middle East, Intelligent CIO Africa and Intelligent Tech Channels: Manda Banda, [email protected]
(+44 20 3026 6825, Ext 1009)
Managing Editor, Intelligent CIO Europe, Intelligent CISO and Intelligent Data Centres: Alix Pressley, [email protected] (+44 20 3026 6825, Ext 1003)
Managing Editor, Intelligent SME.tech and Intelligent CXO: Rebecca Miles, [email protected] (+44 20 3026 6825, Ext 1007)
Senior Editor, Intelligent CIO LatAm and Intelligent Tech Channels LatAm: John Rodríguez, [email protected]
Editor, Intelligent CIO LatAm and Intelligent Tech Channels LatAm: Natália Moraes, [email protected] (+55 61 99202-7509)
Editorial Coordinator: Louise Mair, [email protected]
Assistant Editor: Catherine Darwen, [email protected]
WEB SERVICES/DESIGN
Director, Design & Production: Pippa Sanderson, [email protected]
Director, Digital Services: Charles Brandreth, [email protected]
Manager, Graphic and Digital Design: Daniel James, [email protected]
Web Designer: Ben Fillery, [email protected]
Graphic Designer: Lee Jeffree, [email protected]
Marketing Coordinator: Harry Rogers, [email protected]
SALES/MARKETING
Director, Strategic Content: Jess Abell, [email protected] (+44 20 3026 6825, Ext 1005)
Director, Agency Partnerships: James Hardy, [email protected] (+44 20 3026 6825, Ext 1012)
Director, Global Sales: Carmen Aston, [email protected] (+44 20 3026 6825, Ext 1010)
Regional Director, Middle East: Rob Chandler, [email protected] (+971 50 8172788)
Head of Sales, UK/I & APAC: Brett Youngman, [email protected] (+44 7377 736116)
Head of Sales, Central Europe: Michal Zylinski, [email protected] (+44 20 3026 6825, Ext 1002)
Head of Sales, LATAM and Southern Europe: Alicia Rebagliato, [email protected] (+44 20 3026 6825, Ext 1014)
Head of Campaign Delivery: Curtis Driscoll, [email protected] (+44 20 3026 6825, Ext 1008)
Head of Client Services: Tom Bush,[email protected] (+44 20 3026 6825, Ext 1011)
Accounts & Administration Manager: Megan Kibble, [email protected]
Operations and Client Services Assistant, Dominic Williams, [email protected]
LYNCHPIN MEDIA TEAM
Other Lynchpin Media documents:
CXO Priorities
Media Deck
Reach out if we can help you: [email protected]
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