IN THIS ISSUE April 2010 - NARPM

April 2010 Issue | Volume 21 | Number 4 | 3

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IN THIS ISSUE April 2010FEATURE ARTICLES

MONTHLY COLUMNS

President’s Message

From the Desk of the Executive Director

The RVP Bulletin

Chapter Spotlight

Designation Classes

Legislative Scoop

Ambassador Program

Technology Matters

Welcome New Members

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Paper Tiger, Hidden Benefits: Your Personal DirectoryChange isn't always easy, but Marc Witmer, RMP®, is here to help ease the transition from our printed membership directory to the new online version. Get some great ”how to's“ right here.

A Reminder on Pre-1978 Housing: ”Get the Lead Out“George Trombley provides a refresher on the importance of following the Lead Renovator Rule, sheds some light on a common misconception, and encourages us not to tempt fate.

What's it Mean? How Can You Help? Get the 411 on 12x14If you are not sure what all the membership buzz has been about lately, tune in! Member Services Committee Member Bart Sturzl, MPM® RMP®, can clarify and start us off on the goal monitoring.

Driving Prospects to Your Website: Get Into the SEO RaceThe Internet is where it's at. Do you have a presence? Take away some helpful tips on how to build an informative website and improve your rankings on today's top search engines.

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p9LONG DAY? LAUGHTER IS THE CURE! CHECK OUT THESE FICTITIOUS FUNNIES AND RELAX.

4 | April 2010 Issue | Volume 21 | Number 4

Gail S. Phillips, CAEExecutive Director

[email protected]

Cher LeadbeaterAdministrative [email protected]

Mark H. DunlapMembership & Chapter Support Manager

[email protected]@narpm.org

Kristi A. DunlapCommunications & Graphic [email protected]

Carla Earnest, CMPConferences & Conventions [email protected]

Barrett StorkGovernmental Affairs [email protected]

Vickie Gaskill, MPM® RMP® CPM® ARM®

[email protected]

800-755-5397

Tony A. Drost, MPM® RMP®

[email protected]

208-321-1900

Jayci Grana, MPM® RMP®

[email protected]

Fred Thompson, MPM® RMP®

Past [email protected]

Thomas Guyer, MPM® RMP®

[email protected]

Candice Swanson, MPM® RMP®

pacifi [email protected]

Carolyn Rogers, MPM® RMP®

[email protected]

James Emory Tungsvik, MPM® RMP®

[email protected] / [email protected]

Stephen Foster, MPM® RMP® CCIM®

[email protected]

John R. Bradford, III, RMP®

[email protected]

Michele A. Brassard, RMP®

[email protected]

407-629-6643

Andrea Caldwell, MPM® RMP®

Long Range [email protected]

408-978-8100

Nancy Jackson, RMP®

Member [email protected]

561-738-0922

Susan E. Melton, MPM® RMP®

Professional [email protected]

John Parker, MPM® RMP®

Governmental [email protected]

Fred Thompson, MPM® RMP®

[email protected]

COMMITTEE CHAIRS

REGIONAL VICE PRESIDENTS

OFFICERS

NARPM® NATIONAL

EDITORIAL MISSIONSince 1989, the NARPM® news magazine has been a key focal point for the organization. The Residential Resource keeps members up-to-date on association events, and provides valuable industry advice and insight. NARPM® members receive the Residential Resource as part of their membership, included in their annual dues.

The Residential Resource is published monthly, with one combined issue for October/November. Articles can be submitted by e-mail to [email protected]. Items mailed in for publication cannot be returned. Address changes may be forwarded to NARPM® National. The Communications Chair and Graphic Designer reserve the right to edit or refuse all publications for content and selection.

Copyright © 2010 National Association of Residential Property Managers. All rights reserved. Materials may not be reproduced or translated without written permission. E-mail [email protected] for reprint permission.

Statements of fact and opinion are the responsibility of the authors alone and do not imply an opinion on the part of the officers, staff or members of NARPM®. Any legal matters or advice mentioned herein should be discussed with an attorney, accountant or other professional before use in a particular state or situation. NARPM® does not endorse any advertisement in this publication. All readers are responsible for their own investigation and use of the products advertised.

The Residential Resource is designed for the members of the National Association of Residential Property Managers by Organization Management Group, Inc. in Chesapeake, Virginia. (www.managegroup.com)

NARPM® NATIONAL638 Independence Parkway, Suite 100Chesapeake, VA 23320

P: 800-782-3452F: 866-466-2776www.narpm.org

An award-winning publication, the Residential Resource has won a 2009 & 2007 APEX Award of Excellence, a 2006 Gold MarCom Creative Award, and a 2006 Communicator Award of Distinction for Print Media.


PRESIDENT’S Message

Who does not want to grow? Well, maybe some of us would prefer not to see the turn that our physical growth has taken, but that is a whole different article and I am not willing to go there at this time. What I am talking about is personal growth, business growth, and maybe even NARPM® growth. It seems to be implanted in our very being. Our predecessors were not content with 13 colonies, but saw a need to expand way across the continent. Inventors are always looking for new and improved ways of accomplishing everyday mundane tasks.

I know in my short lifetime (ok, maybe it is a bit longer than most), I have seen phenomenal changes. I started working in property management almost 30 years ago. I remember when we had to wait almost two weeks to hear back from an owner overseas or we had to pay $4.00 a minute to talk to them personally. Even then, we did not get a good connection. During the time that I have been working as a property manager, we have seen the development of personal computers, cell phones, scanners, microwave ovens, the Internet, and so much more. Aren’t we glad that someone recognized the fact that there was something bigger and maybe even better out there?

This leads me to the Association's 12x14 campaign (see related article and continue to track our membership growth on page 18). Last year, our Long Range

Planning Committee recognized that NARPM® needed to really put a number to our growth potential. Previously, we had always talked about getting new members and growing new chapters, but we never quantified it. Now we have. Our goal is to grow 12 percent per year for the next five years in order to increase our membership to 4,000 members by the end of 2014.

So, what are we doing this year to accomplish this? First of all, we need to thank our Official NARPM® Partner, Rentals.com, who has offered to pay the first year of dues for one new professional NARPM® member from a firm who does not already have a member. There has never been a better time to become part of the only Association dedicated to supporting residential property managers! Also, last year the NARPM® Board of Directors approved instituting a discounted fee structure for those companies that have multiple NARPM® members. A lot of companies across the nation have taken advantage of this option. With those two issues in place, NARPM® is poised to exceed 3,000 members in the first quarter of this year (this time last year we were at about 2,400 members). Who said that goal setting didn’t work? Our regional conferences will be taking place in the second quarter so we should also see some growth coming out of those also.

Now what do we do? How do we make our new members feel welcome? How do we get them involved? How do we make sure that they see the value in maintaining their membership for years to come? This is where you guys come in. Each and every one of you who have kept up your NARPM® membership (some for over 20 years), taken on chapter and national leadership roles, and attended conferences should be making every attempt to get to know our newest members. Share with them why you have remained a loyal NARPM® member, why you volunteer for your chapter, and why you attend national meetings. Make them feel welcome. You never know, I will bet that a lot of our new members have something of value for us, too—maybe something that will even help us grow our business and our professional mark in this world.

We all know our association with NARPM® and its many members has helped us grow professionally and personally. Let’s do what we can to help our newest members experience what we have come to value so dearly.

Dare to Soar!

Vickie Gaskill, MPM® RMP® CPM® ARM®

2010 NARPM® President

There has never been a better time to become part of the only Association dedicated to supporting residential property managers!


“Paper Tiger” is a literal English translation of the Chinese phrase “zhǐ lǎohǔ,” meaning something that seems as threatening as a tiger, but is really harmless (from Wikipedia). For many members of NARPM®, there appears to be a threat with the elimination of the printed membership directory.

For years, NARPM® has printed and mailed out a large multi-section membership directory to every member. This has become an expense that the Communications Committee decided to eradicate in 2010. Not only will this decision save over $10,000 (cost of directory production and mailing), it also supports the Going Green in 2010 message that NARPM® National has embraced. In addition, the old directory was outdated as soon as it was printed since there was no way to update the copy with the new members that join NARPM® through the year until the following year’s publication (that amounts to hundreds of members missing from edition to edition). Do not be afraid to embrace this new change! Whether you are a techno-geek or a techno-turtle, this article will instruct members how to download and create their own personal membership directory.

First, you need to log into the Members Only section of the www.narpm.org website. (Your Username will be your NARPM® member ID.) In the left hand column, you will click on Member Resources, then click on the Membership Directory link. At the bottom of the screen, you will see five options under Select a Format (pictured below).

I recommend the XLS format, which is the file type for Microsoft's spreadsheet program, Excel. The DOC format for Microsoft Word basically contains a table in a Word document, and the structure of

the table is very cumbersome. Just about every PC that has Word installed will also have Excel. Excel is much easier to search, sort, and manipulate the data. The CSV format is also good in that it has the basic structure of a spreadsheet, like Excel. This could be used if you have a different spreadsheet program on your computer other than Excel, or if you want to try to import the e-mail addresses into your Outlook address book.

Before we go further, this membership list is not to be used for general solicitation, but rather for the referral and communication of property management business among NARPM® members. Violation of this policy can result in termination of your NARPM® membership.

After you select the format option and click on the Generate button, a File Download window will appear (pictured above). Click on Save, and another pop-up window will appear asking where you would like to save the file. Select the folder on your computer where you want to save the file. The default filename consists of “membership_directory” plus the current date that you are downloading the file, but you can give the file a different name if you would like. Save the file to a location where you will remember—perhaps the folder where you keep all of your NARPM® documents.

Marc Witmer, RMP®, joined the staff of Austin Landmark Property Services, CRMC, in 2007. He earned a BA in Jazz Composition, as well as a MM in Jazz Theory, from the University of Texas in Austin. Before entering the real estate world, he had over 20 years of various management experience in retail sales, software opera-tions and development, and his local government divi-sion. Marc was also a full-time worship director.

Paper Tiger, Hidden Benefi tsYour Personal Directory


When you open up the Excel file, you will see that there is a header row on the top and all the data below. You will be able to search, sort, and manipulate data in various ways. (Please note that the Excel version used while writing this article is 2003. If you have a newer version, then you may need to adapt some of the instructions.) To me, the most effective sort of the data is by zip code or by chapter. To sort the data in Excel, click on the menu drop down option Data (at the top of your Excel window), and then select Sort. A window will appear that has three drop down options. Under the first (top) drop down option Sort by, select Chapters; under the second drop down option Then by, select Zip; and under the third drop down option Then by, select Last [Name] (pictured at right). In addition, be sure that the Header row button is checked under the My data range option. Click OK, and then you will have the complete Excel file sorted in order by Chapter, then Zip Code, then by Last Name of the members. You can now save the file by clicking on File, then Save.

As you navigate through all the data, the top row of column headers, or descriptions, disappears. You may prefer to freeze this top row so that you will know the description of the individual information you are looking at. This term is called “freeze panes.” To freeze panes, set your cursor to the A2 cell (aka the top left cell) in the spreadsheet, then click on the drop down menu Window, then click on Freeze Panes (pictured below). Now, as you scroll through the spreadsheet, the titles of each column will remain at the top. Neat huh?

If you want to search within the spreadsheet for any particular word (a person’s name, a city, a zip

code), you can use the standard Windows Find function by pressing Ctrl+F (pictured at right). Another method is to click on the drop down menu Edit, then click on Find. A window will appear, and you just type the word that you want to find in the spreadsheet in

the Find what box, then either click the Find Next or Find All button.

There are many other tasks that you can do with the information in the Excel file including:

Importing the names and e-mail addresses • into your e-mail program.Creating a Mail Merge document to inform • the members in your chapter or region about NARPM® events. I have created a custom mail merge with Microsoft Word that will create a membership directory that is virtually the

same layout as the previously printed hard copy that was mailed out to members. E-mail me for the Mail Merge file that will allow you to print your own directory.Printing or saving a specific range of the list.•

There is a flyer and additional tutorials about the online directory available on the Membership Directory page at www.narpm.org/members/resources/membership-directory.html. Keep watch on that page for more How To's as they are added and to continually keep your personal directory up-to-date.

Hopefully, you will enjoy the ease of having the membership directory in this “soft” format. Fearing the “tiger” of technology is not an option in this quickly changing world of business. Just ten years ago, the Internet was a fledgling enterprise, and now the majority of all commerce is driven by its forces. Who knows, the Internet may one day be replaced with some unknown entity or device that we cannot imagine even now. Learning how to embrace the adjustments that occur in the evolution of technology is crucial to succeeding as a property manager extraordinaire—and that is what all NARPM® members strive to be!

Left: When you open up the Excel fi le, you will be able to search, sort, and manipulate data in various ways.

Below: If you want to search within the spreadsheet, you can use the standard Windows Find function by pressing Ctrl+F.


What an honor and great opportunity it has been for me to serve as president of the Fort Worth/Mid-Cities Chapter in 2009. I was sad to see the year end and hand over the reins to 2010 President Tony Sims. We had such a good year and did so many interesting things as a chapter and with the Property Manage-ment Committee at the Greater Fort Worth Board of REALTORS®. It seems that the year just flew by. Many things happened this year that affected both property managers and REALTORS®.

After 24 years of being in real estate and property management, I finally decided it was time to join NARPM® and see what all the buzz was about. I must have been crazy not to have joined when our chapter first started! The amount of information I had missed out on over all those years is scary, but I am now part of this special group and learning more than I ever imagined possible. In the few short years I have been a member, I have already served as treasurer, president-elect / membership chair, and president. I cannot begin to tell you what all can be learned by participating and helping your chapter grow, as well as from the numerous people from other chapters that become peers and mentors.

Our chapter has maintained its membership over the last several years with few exceptions. Some of our new members had thought property manage-ment was their future career only to discover this job requires a lot of patience, persistence, and knowl-edge. They did not stay around long! We have also lost a few very special members this year who have

retired or passed on. They are all truly missed. One of them had definitely been the backbone of our chapter since the beginning, and has left a big hole in our chapter and our hearts. We have a very strong and close chapter as far as the members are con-cerned. One thing we have all agreed on is that our bond with each other is one of the most important things about our chapter.

During 2009, we had several legislative-focused meetings with knowledgeable speakers, attended the NARPM® Texas State Conference in Austin, held several programs with the Property Management Committee from the Greater Fort Worth Board of REALTORS®, and sponsored an Ethics class with the Dallas Chapter. We also sponsored a community project where we rehabbed the exterior of a home for a woman who could not afford to fix up her home. City Code Enforcement had been after her to get it cleaned and brought up to code. We also had a couple of fun get-togethers to cook out or celebrate the holidays, and enjoy each other’s company.

The importance of attending the meetings, as well as the parties, cannot be emphasized strongly enough. Volunteering for offices and participating within the chapter is so important in helping you learn to lead and be a good property manager. When you have a good chapter and good turn-outs for meetings, the interest among the group and guests is better, and more encouraging for everyone attending. So get out there and let’s make NARPM® and our NARPM® chapters the best they can be!

CHAPTER Spotlight

Fort Worth / Mid-Cities

SHEDDING SOME LIGHT ON THE E XCELLENT NARPM® CHAPTERS ACROSS THE UNITED STATES.

Cindy Hoover, RMP®, has been in real estate since 1983 and property manage-ment since 1985. She is a member of NARPM®, the Texas Association of REAL-TORS®, National Association of REALTORS®, and Women's Council of REALTORS®. Cindy served as president of the Fort Worth/Mid-Cities Chapter of NARPM® and chairman of the Property Management Committee for the Greater Fort Worth Association of REALTORS® in 2009. She is currently serves as a member of the Property Management Committee and Professional Standards Committee for TAR.

For additional ideas on how to strengthen your chapter visit the Chapter Leader Services area at www.narpm.org/chapter-services, or contact NARPM® Chapter Support Manager Mark Dunlap.


DEMONSTRATE THAT YOU HAVE E XPERT KNOWLEDGE ABOUT RESIDENTIAL PROPERT Y MANAGEMENT.

DESIGNATION Classes

Interested in Sponsoring?Opportunities are available to chapters that would like to further member education and increase their chapter funds. However, it takes time to plan a class so give your chapter five to six month’s lead-time if you wish to sponsor.

DATE LOCATION CLASS INSTRUCTOR

Online Courses are now available through OMG Distance Learning. For info and/or to enroll visit-narpm.org/education.

Name _______________________________________________________________

Company _____________________________________________________________

Address ______________________________________________________________

City/ST/Zip ___________________________________________________________

Phone ________________________________ Fax ___________________________

E-mail _______________________________________________________________

Register for Classes

Name of Class Class Date Cost

___________________________________ _________________ $ ________

___________________________________ _________________ $ ________

___________________________________ _________________ $ ________

Total $ ________

Method of Payment

I have enclosed a check for $ __________ Check # _______________________

Please charge my credit card in the amount of $ _________________________

Visa MasterCard Discover American Express

Card Number _______________________________ Exp. Date _________

Name of Cardholder ___________________________________________

Signature _____________________________________________________ I authorize NARPM® to charge my credit card.

FEES (subject to change)

⑥hour CourseMemberNon-memberRetakeRMP®/MPM®

Candidate

Early Registration*$195$295$75$100$180

Registration$250$350$150$150$250

⑫hour CourseMemberNon-memberRetakeRMP®/MPM®

Candidate

$395$495$150$200$360

$450$550$300$350$450

③hour EthicsMemberNon-member

$45$95

$45$95

*to receive the early registration price, payment must be postmarked, faxed or e-mailed 30 days prior to the class.

COURSE INFORMATIONCourse flyers containing additional information may be • downloaded from www.narpm.org/education/schedules.html.All materials will be given to students on the day of the class.• Attendees required to make their individual hotel reservations.•

CANCELLATION POLICYCancellations must be received in writing. If cancellation notice is received at least 30 days prior to the class, a full refund will be issued less a $25 processing fee. If cancellation notice is received less than 30 days before the class, a 50% refund will be issued. No refunds will be made on the day of the class; however, the registration fee can be applied to a later class with a $25 transfer fee.

If NARPM® cancels the course because minimum registrations have not been met or for any other reason, then tuition paid will be fully refundable. All courses are subject to cancellation by NARPM®.

Mail: 638 Independence Parkway, Suite 100, Chesapeake, VA 23320. Fax: 866-466-2776. Online: Using IMS.

April 12, 2010April 12, 2010April 12, 2010April 13, 2010April 21, 2010April 21, 2010April 22, 2010April 23, 2010April 28, 2010April 28 & 29, 2010April 29, 2010April 30, 2010May 11, 2010May 12, 2010May 12, 2010May 13, 2010May 19, 2010May 19, 2010May 21, 2010

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I am sure that each of us has heard “get the lead out” before, and probably for different reasons. If you manage property that is older than 1978, you must consider this new rule. The new Lead Renovator Rule pertains to every contractor and maintenance personnel who disturbs painted surfaces that may contain lead-based paint. The new rules can be found in Title X of the Code of Federal Regulations (CFR), and include the requirement of an EPA Certification for renovators of housing built prior to 1978. If more than six square feet of an interior or 20 square feet of an exterior lead paint covered wall is disturbed by a repair, then steps to prevent the lead dust from becoming airborne and contaminating the home must be taken. If you operate a property management company, or are just a helpful REALTOR®, and send maintenance people to your client’s property, be sure to have a copy of their EPA Certification in your file.

There is also a requirement that the tenant be provided with the 19-page Renovate Right brochure available at the EPA’s website (www.epa.gov/lead). This disclosure must be provided seven days before the renovation begins, and the tenant must sign that they have received the disclosure. You should also provide written instructions to your repair vendors on what is expected when it comes to property renova-tion techniques outlined in the brochure. The fines start at $32,500 for failure to disclose, or failure to follow the rules.

I recently attended the Certification Training for renovators in Las Vegas, and learned that lead is not just in the paint of older homes. It can also be found in ceramic tiles. Of course, it is safe in the ceramic tile and poses no problems until you start to renovate and smash the tiles to replace them. When you think about it, two square feet is not a very large area. A

few door knob holes in the wall, three or four broken tiles in a tub enclosure, or two 12” floor tiles are enough to require a certified renovator to do the job.

Lead is a neurotoxin and causes irreversible nerve damage. Lead was largely used as a stabilization agent in paint and prevented mold from growing because it is so toxic. The myth that lead is only harmful to chil-dren is just that—a myth. Lead dust, when inhaled or otherwise ingested, causes headaches, stomach prob-lems, memory loss, dementia, and a myriad of other problems according to government studies. If your repairmen is not wearing protective equipment—such as a P100 Air Purifier Respirator and a Tyvek® protec-tive suit—and has not isolated the work area, then you are only tempting fate.

When in doubt about the presence of lead, err on the side of caution and treat the area as if lead was present. The cost of an inspection is relatively cheap.

Recent information from Phoenix city officials indi-cated $35 per room. In Las Vegas, prices vary from $300 to $750, depending on the property size. An inspection takes the guesswork out of the equation and, considering the cost of a clean-up and possible $32,500 fine, takes the risk out of it as well.

Kathy Lauckner, U.S. EPA-accredited training provider at UNLV, indicated, of the housing they inspected in Las Vegas, they are only finding 10 per-cent of those to have lead paint. Higher than normal levels presenting in many of the children tested by the health district today have been traced to ingredients from food purchased outside the U.S. or from lead in the soil that was tracked into the homes on shoes. You just never can tell where it is coming from without an inspection. Do yourself a favor, download the bro-chure and get up to speed on “getting the lead out” before you have to “get your cash out.”

George W. Trombley was born and raised in Mas-sachusetts. He joined the Air Force right out of high school, and worked as Air-craft Crew Chief until retire-ment. Originally licensed in September 1991 in Nevada, he worked exclusively as a property manager until founding his own company in 1994 that managed single-family homes, small commercial office build-ings, and brokered sales transaction for property management clients. George has been a REALTOR® since 1991, and joined NARPM® in 2003. He is currently a RMP® candidate, and serves as education coordinator for the Southern Nevada Chapter of NARPM®.

A Reminder on Pre-1978 Housing“Get the Lead Out”

Lead was largely used as a stabilization agent in paint and prevented mold from growing because it is so toxic.


In the 1998 absolute classic The Waterboy, Bobby Boucher’s momma has a mule named Steve living in the bathroom who drinks out of the toilet. Seeing the movie the first time, it was hard not to laugh at the fact that a mule was living inside their home. How-ever, it was not so funny for Preston Jump, executive director of the Central Vermont Community Land Trust when his tenant, Patty Cooper, moved her horse into her two-bedroom apartment in Montpelier, Ver-mont.

Patty, being bound by a wheelchair, demanded reasonable accommodations to have her horse pull her around town. To accommodate her horse, she built a stall in the middle of her living room. Under-standably, the property manager had a problem with the horse living inside the apartment. He asked her to remove it and she immediately lodged a complaint with the Vermont Human Rights Commission claiming that she had been denied the “reasonable accommo-dation” due by law as a disabled person.

April is Fair Housing month, so we thought it would be a great time to go over some housing laws to protect the disabled community. This is important because a 2005 HUD study entitled Discrimination Against Persons With Disabilities Barriers at Every Step showed that people with disabilities are discriminated against up to 50 percent of the time. Fair Housing agencies have been granted millions of dollars to litigate against property managers who violate Fair Housing laws and discriminate against people with disabilities. To help keep good property managers out of trouble, I have taken part of the Q&A session from HUD and outlined it below.

What types of discrimination against persons with disabilities does the Act prohibit? The Act prohibits housing providers from discriminating against housing applicants or residents because of their disability or the disability of anyone associated with them, and from treating persons with disabilities less favorably than others because of their disability. The Act makes it unlawful for any person to refuse “to permit, at the expense of the [disabled] person, reasonable

modifications of existing premises occupied or to be occupied by such person, if such modifications may be necessary, to afford such person full enjoyment of the premises.

What is a reasonable modifi cation under the Fair Housing Act? A reasonable modification is a struc-tural change made to existing premises, occupied or to be occupied by a person with a disability, in order to afford such person full enjoyment of the prem-ises. Reasonable modifications can include structural changes to interiors and exteriors of dwellings and to common and public use areas. A request for a reason-able modification may be made at any time during the tenancy.

Who is responsible for the expense of making a reasonable modifi cation? The Fair Housing Act pro-vides that, while the housing provider must permit the modification, the tenant is responsible for paying the cost of the modification.

Who qualifi es as a person with a disability under the Act? The Act defines a person with a disability to include (1) individuals with a physical or mental impairment that substantially limits one or more major life activities; (2) individuals who are regarded as having such impairment; and (3) individuals with a record of such impairment.

If a disability is not obvious, what kinds of infor-mation may a housing provider request from the person with a disability in support of a requested reasonable modifi cation? A housing provider may not ordinarily inquire as to the nature and severity of an individual’s disability. However, in response to a request for a reasonable modification, a housing provider may request reliable disability-related infor-mation that (1) is necessary to verify that the person meets the Act’s definition of disability (2) describes the needed modification, and (3) shows the relation-ship between the person’s disability and the need for the requested modification.

LEGISLATIVE Scoop

Fair Housing & Disability

KEEPING OUR MEMBERS CURRENT ON THE NEWEST INDUSTRY L AWS AND POLICIES NATIONWIDE.

Andrew L. Propst, RMP®, has been managing properties for over 15 years. In June of 1999, Andy was lucky enough to be married to Shonda Hessing Propst. After eight of years of mar-riage Shonda and Andy adopted their first and only child, Samuel Propst. After they welcomed Sam into their life, they moved to Boise to work at Park Place Property Management and be closer to family.


What is 12x14 you ask? It is the NARPM® growth plan! NARPM® wants to double its membership by the year 2014. In order for this to happen, the Asso-ciation must grow by 12 percent per year until 2014. Thus, the 12x14 campaign was created.

As a young business student back in my college days, I remember my management instructor's key principle: ”If a business is not growing, it's dying.“ Anyone who knows me knows I love movie quotes. A quote that comes to mind for this campaign is from a move entitled The Shawshank Redemption: ”Get busy living or get busy dying!“ The same holds true for NARPM®—we need to continue to grow, or there may be no future for us. So, how do we grow?

We have a great resource to encourage growth this year, and I encourage new members to use this opportunity. Rentals.com has offered to pay first year dues for one new professional NARPM® member

from a firm who does not already have a member! How great is this? We can invite new property man-agers to try NARPM® risk free! As property managers, part of our responsibility is to reduce risk for our clients. Why wouldn't all property managers want to investigate the benefits our association has to offer—especially when they have nothing to lose! With this incentive, I do not see why we should not be able to grow by more than 12 percent this year.

I challenge all chapters to grow this year. You sell yourself everyday, whether it is to prospective owners or tenants. If you could take just 15 minutes a month to sell NARPM®, you would be amazed at our growth. It truly is that simple! Just make one phone call a month to invite a new property manager to come to a local chapter meeting and let them know they can try NARPM® for free this year as long as they meet the Rentals.com criteria.

Ask yourself these questions:

Has NARPM• ® helped me? Have I learned something through NARPM• ® that has made me a better property manager? Has NARPM• ® made me more money? Has NARPM• ® reduced my risk?

If you can answer yes (and I hope we all can) to even one of these questions, then you owe it to yourself, your chapter, this organization, and even our industry, to make a difference by helping us grow. As we grow, we become stronger.

Larger organizations have a larger sphere of influ-ence. This means that if we grow, we will be able to commit more resources to implementing positive legislation that can benefit our clients and our busi-nesses. We can also effectively squash legislation that

aims to burden investors and small businesses. We must continue to grow so NARPM® will be an influ-ential organization for the next decade. However, this pool does not fill itself.

As members of a professional organization, part of our job is to ensure the continuation and success of the Association. We must recruit top-notch managers and show them the benefits of the collective. For NARPM® to remain vital, senior members must con-tinue to participate while we bring on new members. This will give us a strong foundation to build on.

The Residential Resource will reserve a space every month for a membership growth chart (at left). We can use this to monitor our goal—or, we can use it to see how much we are blowing the goal out of the water! We need to raise the roof on our NARPM® logo so we can fit all our new members. We can grow! We will grow! We need your help!

What's it Mean? How Can You Help?Get the 411 on 12x14

Bart Sturzl, MPM® RMP® is co-owner and broker of Bella Real Estate, Inc. He has served as president of his local chapter and on several national committees. He currently serves on the Member Services Committee and on the Texas Association of REALTORS® Property Management Committee.

As members of a professional organization, part of our job is to ensure the continuation and success of the Association.

4,000 Total

Members

(12% per year until 2014)

3,800

3,600

3,400

3,200

3,000

2,800

2,728

(members as of 12/31/09)

HELP RAISE

THE ROOF!


E ARN REWARDS AND ACHIEVE AMBASSADOR STATUS FOR REFERRING NEW NARPM® MEMBERS.

AMBASSADOR Program

Who better to spread the word of the benefits of NARPM® than its members? To achieve Ambassador status, you must refer five new members in one year. You will then receive an award certificate and a $245 NARPM® credit that can be used toward your annual dues, upcoming events, education classes, and more! You can earn multiple award certificates in a 12-month period, so be sure you continue referring new members even after you have achieved Ambassador status.

Contact NARPM1. ® National for Membership Application brochures. Upon request, National can mail the application directly to the prospective member.The 12-month period to obtain five new members starts the 2. day the first application is processed.When the fifth application is received, an award certificate 3. and a recognition certificate will be issued and dated. A $245 NARPM® credit will also be issued.

DECEMBER 31, 2009 – JANUARY 26, 2010

NEW MEMBERDenice SchellingerKarla YostPatrick KlingeSandra MorrissMarsha TiptonDarrell M. TakanishiTheo MontgomeryRob GascaChristy RiceSandra CookSusan DelaneyStephanie DeshaiesEthel GravettAnne GretzingerEric HawkinsKathi HokerDonna Le Master-MockJon LonghurstChristine PerkinsKinga SickLinda TisonWilliam BriggleJames SafonovSidney PoritzShawn CollinsCheryl ColburnGreg BomhoffAshlie HauptKaryn BeatyElizabeth MadsenDanny HardemanStephanie HeimbignerTed WheatonLisa BergerLinda Fox-JarvisAlexandrea PereckoMike ReardonEdwin Rucker

REFERRING MEMBERTed White, MPM® RMP®

Ted White, MPM® RMP®




Lurline Johnson, RMP®

Molly Anderson, RMP®



Chantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharChantal BacharRobert Caldwell, RMP®

Robert Machado, MPM® RMP®





Leeann Ghiglione, MPM® RMP®

Linda DillonSheri Dea BrownTaylor SimontonMolly Anderson, RMP®

Samantha SimmonsSamantha SimmonsSamantha SimmonsSamantha SimmonsSamantha SimmonsSamantha Simmons

NEW MEMBERLisa SaundersTom HickeyLamar RakerApril PartidaPatsy DavisDave MacklinJoan VoorheesJennifer EgeGreg WehrerDebra Slabaugh-FordSherri LindseyDonna HilderbrandKurtis BunckNicolas GardnerDavid HuntBruce WeissichAngele O'ReillyVictoria LaceyRichard JacobsBiff JelavichLisa FairlieRonni GehronMaria PuigRebecca GrangerMelody OgdenCharlene DuFresneJames FrangellaNathan ScottTracey AdamsHuonglan Nguyen

REFERRING MEMBERSamantha SimmonsSamantha SimmonsSamantha SimmonsSamantha SimmonsSamantha SimmonsJorge GonzalezChantal BacharHon WongJoe StokleyMichael Nelson, MPM® RMP®

Kandy Meehan, RMP®

Carolyn Rogers, MPM® RMP®

John ClementeLeslie Latham, RMP®

Jennifer VailSandra ThomasBrenda NeedhamEric Pesek, RMP®

Cindy JacobsLois Carwin, MPM® RMP®

Michael Segal, RMP®

Marcia Lewis, RMP®

Chantal BacharSteven PollackDebra Carson, RMP®

Leslie Latham, RMP®

Sally Backus, MPM® RMP®

Hensley ScottKellie TollifsonBryan Spann

2010 AMBASSADORSChantel BacharDawn Crawford, MPM® RMP®

Trudy Hoff, RMP®

Marty Hutchison, MPM® RMP®


Kevin Martin, RMP®

Anne McCawley, MPM® RMP®

Tracey Norris, RMP®

Cindi ShafferSamantha SimmonsT.J. TompkinsRobert Winger, MPM® RMP®


Traditional methods for marketing your properties are changing. Newspaper advertisements, directories dis-tributed in supermarket lobbies, and signage placed in front of a property—while all standard a decade ago—can seem expensive or ineffective in this age of information-at-the-touch-of-a-button. Today, the demographics of residents may not have changed much, but the technology they use to find a rental property has radically changed. For example: Finding a townhome in Bethesda, Maryland while sitting at an airport in Dallas, Texas is not the daunting task it was years ago. However, learning how to harness the technology that is out there can be a challenge for property managers who never seem to have enough time in the day. Here are some helpful tips on how to effectively target potential residents with a multi-fac-eted online, print, and mobile marketing campaign.

THE PROPERTY DETAILSThe first step is to collect the details about each prop-erty into a system that will manage and interact with the other systems that are needed by property man-agers. Gathering this property information is difficult because, unlike the real-estate market, there are no universal standards for categorizing the information. NARPM® has provided a solution to this problem by assembling a list of commonly used fields that can be viewed on their subsidiary's site, Rental Home Profes-sionals (www.RentalHomePros.com/CommonFields.pdf). These fields should include the number of bed-rooms, bathrooms, asking rent, lease details, photos, amenities, utilities, a headline for the property, and a detailed description. Here are some tips for the infor-mation used to advertise your property.

Photos:• The photo is the first impression of the ad and typically has the greatest impact. Adver-tisements without photos will automatically go to the bottom of the list, and, in some situations, the viewer may eliminate ads without photos. The photo should be up-to-date, representative of the property, and as attractive as possible. In addition to the outside property picture, include

at least four or five pictures of the most attractive rooms. Add a backyard photo if appropriate.

Headline:• The headline for your property is the next most important opportunity to capture the attention of the viewer. It should be very concise, 70 characters or less. Due to the limited space in the headline, each word should be chosen carefully. Use key words that are important to the area. Mention only the most significant amenities that differentiate the property, and use adjectives that best promote interest such as oceanfront or great access to [feature]. Avoid overused words such as beautiful or nice. Do not leave the head-line blank or just repeat the address, as this adds little information for the consumer. Special offers should be included in the headline while words in all capitals and repeated punctuation should be avoided. Stay away from local jargon or abbreviations that are not widely known.

The Fact Section:• Address: Nothing is more annoying for a °potential tenant than having an address that is not accurate or cannot be mapped easily. Addresses can be checked for accuracy at the US Post Office site at http://zip4.usps.com/zip4.Property Type: Provide the type of property °such as apartment, duplex, house, town-house, condominium, or mobile home.Bedrooms: Number and type °Bathrooms: Number and type °Asking Rent °Deposit: Amount, refundable, pet deposit °Lease Details °

Description:• This is your area to be verbose. Highlight amenities and lease details that may be unique to the property.Amenities:• A bulleted list works best.Utilities:• Who pays for the utilities?Policies:• Are there any pet or smoking policies?

TECHNOLOGY MattersSHEDDING SOME LIGHT ON THE MANY MYSTERIES OF OUR FAST-PACED HIGH TECH WORLD.

Marketing in the Info Age

Michael Mino is president and CEO of PropertyBoss Solutions. He became a landlord in 1977 when he purchased his first rental units. A serial entrepreneur, he has started a number of software technology firms. For more information about Michael or PropertyBoss Solutions, visit property-boss.com or call Michael at 864.297.7661 x26.

Stephen Wood is presi-dent and CEO of Epic River, LLC, the design and devel-opment company behind RentalHomePros.com. Steve has worked closely with NARPM® to create a listing service that would provide MLS-like value for property managers. For more informa-tion about Steve or Rental Home Professionals, visit rentalhomepros.com or call Steve at 970.292.5047.


Contact Information:• Name, phone number, and e-mail address of the management company and leasing agent to contact.

If you are not currently using a property manage-ment software package that can store these fields, you should consider a change or augmenting it with a system that can. This information is not only impor-tant for advertising, but may also play a key role in the management life cycle of the property, including maintenance.

THE PRINTED BROCHUREPrinted brochures are normally kept in or outside of the office of the property manager and/or at the prop-erty itself. The information contained in these bro-chures should fit onto a double-sided single page.

THE STATIC WEB BROCHUREThe first foray into the world of web marketing is to replicate the copy, graphics, and layout of your existing print materials in the web world. The easiest approach is to create a PDF (Portable Document Format developed by Adobe) electronic document and link it to your website. Most software tools (Microsoft Word, Adobe Pagemaker, Microsoft Pub-lisher, etc.) used to create your property flyer can “print” the page to a PDF file just as easily as you can send the document to your laser printer. In addition to be being easy, this method provides a convenient means for the prospect to print the flyer on their own printer if they desire to produce an attractive replica of your original. In this fast-paced world though, many people will not take the time or trouble to open a separate document. These static PDF brochures are easy to upload to your website and link to your prop-erty listing pages.

THE DYNAMIC WEB BROCHUREDynamic web brochures are generated from data stored in a property management software package or a web-based advertising site. The data is stored once and the web brochures are dynamically gener-ated from this information. A big advantage of this approach is that the information is always up-to-date. There are many free and pay-based websites that will advertise your properties. There are also syndicators who will distribute your property ads automatically to other free sites. Be aware of the following when using these services:

Ad Hijacking:• Ad hijacking occurs when a prop-erty is advertised on a service such as Craigslist, and an unscrupulous person takes the informa-tion and pictures from this ad and re-posts them with their contact information and a new lower rent asking price. When a potential tenant replies to the fake ad, the unscrupulous advertiser col-lects the deposit and advance rent. Eventually, the tenant calls the real property manager and is upset because they have already prepaid for the property or the asking rent is not correct. Some items that you can do to reduce your risk are:

Watermark your images with your company °name and phone number.On your ° “For Rent” signs include an SMS number to get the property details. More on this approach in next month's issue.Increase awareness of scammers. Place a °warning on your website alerting your cus-tomers to the dangers of ad hijacking.

Free Sites That Turn Into Pay Sites:• Free sites need to make money to survive. They monetize their sites with advertisements or with venture capital. If a free site is not making enough money from advertising or runs low on venture capital, it often changes to a pay site. If this happens, your ads are still posted and you are charged for the leads generated. It is often a shock to property managers when they receive an e-mail stating that they must pay to receive an inquiry about a property that was posted to a free site. There is nothing you can do to prevent this situation other than to be aware of it and educate your staff.

Change Management:• If you are posting your ads to other sites, you need to make sure the changes that you make to your listings get propa-gated to these other sites. For example, if you change your asking rent or lease details, you want to make sure that these details are updated everywhere in a timely manner. The use of syn-dicators such as Rental Home Professionals will automate this task.

CLOSING COMMENTSStand by your mailbox for next month’s Technology Matters article. We will focus on the exciting opportu-nities of interacting with your prospects, introducing analytics, and mobile marketing.

NARPM® has assembed a list of commonly used property detail fi elds that can be viewed on the Rental Home Professionals website at RentalHomePros.com/CommonFields.pdf.


When people need to know something, where do they go? Right. The Internet. And more specifically, they go to the search engines. In fact, a whopping 85 percent say they find websites via search engines, according to SEO News, and 82 percent of all homeowners look to the Internet according to the National Association of REALTORS®. Everyone is hooked up to the Internet in some way or another.

PAY OR PLAYThere are two ways to be seen on the major search engines. Many business owners are using “sponsored links” or “pay-per-click” to buy their way to the top of the search engines. However, a recent study at Penn State shows that consumers use the “pay-per-click” only 15.8 percent of the time. So, here is your question of the day: Can you afford not to have 84.2

percent of the market? And, if you do not have a website, can you afford not to even be in the game?

BET ON “BOTS”How do search engines work? They index your website by sending out “bots” (short for “robots”) to search the Internet for websites. Once they find a website, they examine the content on each page and record all the text and where it was found on the page. They then follow each link on your website and record all the data and where it was found as well. All this data is stored on enormous servers that compile it in complex mathematical algorithms that allow it to decide what will be relevant when a search is made.

ARE YOU RELEVANT?Here is the important part. When your prospect types in a search, the search engine looks throughout its database for the most relevant pages and/or sites. Your

website rankings are based upon how relevant the search engine thinks you are to the person’s search. How can we make this more than a guessing game?

SO HOW’S IT WORK?Ugh! Advanced Search Engine Optimization (SEO) takes days to do properly, but it can be summarized into what I would call the standard seven major steps that follow below.

➊ Keyword Phrase ResearchYou can do everything else with regard to SEO properly, but if you have the wrong keyword phrases, I am afraid that it is all for naught. Optimizing for the best keyword phrases is the most important aspect of SEO. Keyword phrases are those phrases that your prospect types into the search engine. Maybe they are

looking for “luxury homes in Denver” or “Miami short sales.” There are sophisticated tools that exist, but a good free tool can be used from Google at https://adwords.google.com/select/KeywordToolExternal.

➋ What’s Your Title?Of everything that you do to your website, the title code (which shows at the top of your browser window) is one of the most important things. However more than this, the search engines count these words with extra credit in their algorithms. You may use something like “Selling Luxury Homes and Condos in Denver, Cherry Hills and Littleton.” Google will read up to 66-69 characters, and Yahoo will read up to 110-120. The search engines will mix and match these words in various order.

➌ Describe Your WebsiteAnother very important part of your website is the

Randy Eagar, CRS®, is the president and founder of Computer Camp, a real estate technology training company. He developed the first national real estate technology training course for the CRS Council of the National Association of REALTORS®, and is a leading authority on real estate technology. E-mail Randy at [email protected] or book Randy to speak at your next event by calling 1-877-211-6472 or visiting-BrokerAgentSpeakers.com.

A good free [keyword] tool can be used from Google at https://adwords.google.com/select/KeywordToolExternal.

Driving Prospects to Your Website Get Into the SEO Race

85 percent [of people surveyed] say they fi nd websites via search engines, according to SEO News.


A WARM WELCOME TO ALL THE NEW MEMBERS WHO JOINED FROM JANUARY 23 – FEBRUARY 19.

MEMBERSHIP Growth

PROFESSIONAL MEMBERSTracey AdamsT-Square PropertiesWoodinville, WA425-485-1800

Cheri AshtonComplete ManagementPaynesville, MN612-251-3223

R. Glenn BancroftBancroft & AssociatesTucson, AZ520-881-4884

Phil BeaumiaExecutive RealtyApple Valley, MN952-960-0930

Larry BechtPeak View Property Mgmt.Colorado Springs, CO719-200-7356

Nancy BenavidesColorado Su Casa Realty, LLCColorado Springs, CO719-330-2954

Steve BolgianoCentury 21 High Point Prop.McKinney, TX972-529-3899

Juan BorrasHouses in San AntonioSan Antonio, TX210-366-1162

Edmond BouvetteBouvette PropertiesJonesboro, GA678-479-8414

Mimi Braddon-WalkerPremium PropertiesWalnut Creek, CA925-930-8090

Clint BrooksSummit Management GroupConyers, GA678-858-5067

Nicole BurrisIBG Asset ManagementSacramento, CA916-402-4786

Dan CarterRogers, Rische, Doll, PM, Inc.Oak Harbor, WA360-675-6681

Christy ClarkL & R Property ManagementPeoria, AZ623-934-2222

Tony ClineCliffdwellers, Inc.Denver, CO303-292-5638

Jonathan H. ColemanGo For Rent of TexasThe Woodlands, TX281-753-6752

Bonnie ComerReal Property ManagementHouston, TX713-830-1888

Marcus ComptonHome Encounter, LLCTampa, FL813-425-2566

Jerry CondrayJCON Properties, LLCHillsboro, OR503-691-5958

Luis De NicoloHausver, LLCWeston, FL954-661-4030

Brandon DefantiApple One Property Mgmt.Sacramento, CA916-508-4807

Carolyn DeYoungPrudential Jack White/VistaWasilla, AK907-352-1450

Glenn DicksonComplete Property ServicesHouston, TX713-942-7119

Marie DrewRE/MAX PreferredSt. Pete Beach, FL727-657-1259

Lisa DrobneyReal Estate Central, Inc.Kennesaw, GA770-420-1885

Char DuFresneCopper Rose RealtyTucson, AZ520-888-0474

Torey EisenmanBenchmark Real Estate GroupLongwood, FL321-422-4729

Melissa ElizondoKey Real Estate ServicesNew Braunfels, TX830-632-6433

Mary EllisJack Biegger REALTORS®

San Antonio, TX210-680-0061

Julie A. EmeryPiedmont Property ManagementAmissville, VA540-270-2742

Kurt J. FaberKJF ManagementMinneapolis, MN612-850-8026

Lisa FairlieDavey Real EstateSan Jose, CA408-574-3300

Timothy H. FennellHometown Realty of Duval, Inc.Jacksonville, FL904-288-9293

William FergusonKeller Williams RealtyGainesville, GA770-503-7070

Sharon FernandezAmerican Triumph RE GroupSan Antonio, TX210-615-7368

Sylvia FloresNew Horizons Property Mgmt.Red Oak, TX214-549-0526

Jeannie M. FoxCarolina Mtn Prop. & RentalsWest Jefferson, NC336-246-3010


James FrangellaPat Mat Properties, Inc.Seaside, CA831-521-2099

Rebecca GrangerPacific Rim Real Estate ServicesPoway, CA858-748-2103

Laura GrijalvaGrijalva Realty CorporationTucson, AZ520-325-1574

Akil HameedFASS Management & ConsultingCleveland, OH330-405-0545

Tara HarbinRocky Mountain Property Mgmt.Bigfork, MT406-253-4115

Roy HarrisHarris Realty Investments, Inc.Atlanta, GA404-346-7603

Sam HarrisonPoint to Point RealtyJacksonville, FL904-635-7404

Rachel HarveySunburst Services, LLCSarasota, FL941-306-3885

Tyrel JacksonMisty Mountains Realty, LLCMaple Falls, WA360-599-2200

Biff JelavichMonterey Dunes CompanyMoss Landing, CA831-633-4883

Jesus JohnsonCentury 21 1st AmericanTucson, AZ520-886-6023

Casey KingTower Property ResourcesTucson, AZ520-320-6676

Turena KoontzPrudential Contact Corp.Puyallup, WA253-604-0492

Marie LagosKeller Williams Home TowneFrederick, MD240-405-1660

Marcus S. LaGrone360 Management & ConsultingAtlanta, GA888-781-8009

Donna LarsenPrudential Contact Corp.Puyallup, WA253-604-0492

Nicole LeeAshford Property ManagementColorado Springs, CO719-574-2227

Glenn LehmanLehman Property ManagementHarrisburg, PA717-652-4434

Esther LemieuxLifetime Realty PartnersSan Antonio, TX210-326-7428

Carol LevyFour L Properties, LLCSt. Petersburg, FL727-320-4478

Laura LinhartCarolina Cottages, LLCHendersonville, NC828-692-7939

Norman LoganSentry Property ManagementAnnapolis, MD410-923-6129

Jonathan MasonRealty Executives of San AntonioSan Antonio, TX210-493-0200

Ben F. McIverMcIvers Property ManagementEugene, OR541-302-0962

Ed MercelWaterMarke Realty Group, LLPJacksonville, FL904-221-2605

Stuart M. MillsRPM OC AdvantageOrange, CA714-282-9684

Reginald MycoMyBroker, Inc.Lawrenceville, GA404-641-1367

Joan M. NealExit Realty ExpertiseKing George, VA540-775-6555

Lisa NelsonRE/MAX Home & LandPullman, WA509-332-4546

Huonglan M. NguyenUrban Access PropertiesHouston, TX713-231-3333

Michael P. NolanNolan Realty & InvestmentsReno, NV775-234-2855

Melody OgdenPrincipal Property ManagementTucson, AZ520-219-0368

Cynthia J. OglesbySoutheast Realty GroupMacclenny, FL904-259-9333

Sandra T. OhmsRealty ExpertsFremont, CA510-793-1200

Karen PateCycle Real Estate, Inc.Olympia, WA360-753-0916

Stephanie PattersonHorizons Realty GroupGainesville, GA770-535-5520

Jay RamanAshoka LionHouston, TX832-364-6025

Jacqueline W. ReynoldsOxford Square Holdings, LLCOxford, MS662-234-5234

Claudia RidgeRE/MAX Alliance GroupEnglewood, FL941-473-8484

Mike RogersCornerstone Land Mgmt., LLCWhite River Junction, VT802-299-5614

Hans RosielleProperty Mill Real EstatePeyton, CO719-233-7441

Sherri RussellDEMCO Properties, LLCCrofton, MD410-451-9655

Kristine SandozCentury 21 SelectiveOrlando, FL407-706-1074

Barbara SchottInvestment Realty Services Co.Platte Woods, MO816-741-3951

Thomas SchrieverElite Prop. Mgmt. & Real EstateSandy, UT801-870-1240

Donna ScogginsThe Austin LandlordAustin, TX512-423-5901

Nathan ScottWake Residential RentalsWake Forest, NC919-570-1111

Germaine SeufertAdvanced Solutions Asset Mgmt.Lakewood, CO303-834-2284

Robert SimmondsRealty Executives Lone StarSchertz, TX210-651-9300

Debra SixtaMohave Integrity RE ServicesKingman, AZ928-718-8000

Bryan SpannResidential Leasing ServicesHouston, TX713-524-2489

Angela SquitieriRE/MAX PremierDallas, TX972-979-9082

Small Screen Big Results

Rentals.com, RentalHouses.com and RentList.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved. 2/10

Now, renters can access your Rentals.com listings on their iPhone and Android devices. Rentals.com’s apps are designed for your success. The convenience for prospective renters gives you

more exposure, helping you rent your property faster and easier. This new service is part of what makes

us one of the nation’s leading online resources for residential rentals. You receive quality leads, valuable

tracking tools and customer care you can count on.

Rentals.com. Opening doors for you.

Proud to be the 2010 Offi cial Partner

61050_BC_Apr_Mobile.indd 4 2/18/10 3:28:09 PM

NARPM®

638 Independence Parkway, Suite 100Chesapeake, VA 23320

IN THIS ISSUE April 2010 - NARPM

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