@mehdi_mehni

Culture

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Who can finish this sentence?

● In 1996 Sabeer Bhatia and Jack Smith founded there startup

● They Raised 300K$ from investors● Their growth strategy was to pay for billboards

and radio ads● But Timothy Draper (Investor) had a better idea

PS : Get your free email at Hotmail

At the bottom for each email

• 6 months later, they were up to 1 million users• 1.5 years later, they had 12 millions users

What’s Growth Hacking?

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure

Wikipedia

Growth Hacking is a mindset and a culture

Obsessed by

Data and experiment driven

It’s about going to the dark side sometimes

But always coming back

Knowing that you can do more with less.

A LOT MORE

Shooting for the sky and nothing less

Keys to Successful Growth Hacking

Awesome Product

Growth should be designedinto your product

CreativityThink out of the box

Understand yourViral Loop and measure your K-factor

Seek game changers not improvements

Never give up Be prepared to fail many times before you strike GOLD

The Iteration Cycle of Growth Hacking

Hack Idea

Prototype

● Hypothesis● Goal● Identify the K-Metrics● Code Fast

Data

● Track events● Measure the right things● Build your funnels● Follow your cohorts

Build

Lear

nMeasure

● Honestly interpret your metrics● Document your conclusions● Iterate or productise

A Word on Data

Track the right things.Get it right the first time.

Target your audience

Measure the whole funnel

Beware of analytic traps

Beware of the vanity metrics

Success Stories

Grew from 2 million to 200 million by allowing users to create public profiles so the search engines index their profiles and show up organically in search results. Prior to LinkedIn, it was indeed hard to find yourself in the top 5 search results on Google unless you were a big shot.

Why share a video when you can share Youtube! They had an easy-to-

go option of “Embedding” the video. This made it seamlessly easy for

users to upload their YouTube videos and running it like a video player

on their own website. The results have been astonishing. Youtube now

has more than 1 billion unique visits each month with more than an

hour of video uploaded every second.

Airbnb was using Craigslist to find listings, then soliciting the people who posted the Craigslist ads and asking them to place their ads on Airbnb instead.I would term this growth hacking technique plainly as “stupendous competitor reliant email marketing” (though it was a sneaky trick to bootstrap a business!)

● $400 per Buyer● Buyer worth $100● What to do ???● There users loved their product● Get more space by inviting your

friends to dropbox● 0 to 100 000 users in 24 months● 100 000 to 4 million in 15 month● The rest is history

From 0 to 1 000 000 Users in 60 days

• Unyk launched by 10 employees• 30 000 users per day after 30 days• Grew to 20 million Users and 1 Billion contacts in 3

Years.• All through word of mouth and SEO

Profil of a Growth Hacker

Growth Hacker skills

Creative in problem-solving

Ambitious

think BIG

Empathic, understand users needs and psychology

Discipline to follow processes and methodologies

Data driven

Coding skills, to have an autonomy to test quickly your ideas

Bravery and boldness

Growth Hacker Team

Additional Books and Resources to Learn MoreBooks● Growth Hacker Marketing, by Ryan Holiday● The Viral Startup: A Guide to Designing Viral Loops, by Andrew Chen (I also

recommend his newsletter)● Startup Growth Engines, by Sean Ellis and Morgan Brown (Case studies)● Lean Marketing for Startups, by Sean Ellis● Hooked by Nir Eyal

Blogs/Newsletters● Andrew Chen (@andrewchen)● Appsumo + OKDork (Noah Kagan)● Growthhacker.com (Sean Ellis, Qualaroo)● Nirandfar.com (Nir Eyal)● Growhack.com (Conrad Wadowski and Matan Griffel)