● In 1996 Sabeer Bhatia and Jack Smith founded there startup
● They Raised 300K$ from investors● Their growth strategy was to pay for billboards
and radio ads● But Timothy Draper (Investor) had a better idea
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure
Wikipedia
The Iteration Cycle of Growth Hacking
Hack Idea
Prototype
● Hypothesis● Goal● Identify the K-Metrics● Code Fast
Data
● Track events● Measure the right things● Build your funnels● Follow your cohorts
Build
Lear
nMeasure
● Honestly interpret your metrics● Document your conclusions● Iterate or productise
Grew from 2 million to 200 million by allowing users to create public profiles so the search engines index their profiles and show up organically in search results. Prior to LinkedIn, it was indeed hard to find yourself in the top 5 search results on Google unless you were a big shot.
Why share a video when you can share Youtube! They had an easy-to-
go option of “Embedding” the video. This made it seamlessly easy for
users to upload their YouTube videos and running it like a video player
on their own website. The results have been astonishing. Youtube now
has more than 1 billion unique visits each month with more than an
hour of video uploaded every second.
Airbnb was using Craigslist to find listings, then soliciting the people who posted the Craigslist ads and asking them to place their ads on Airbnb instead.I would term this growth hacking technique plainly as “stupendous competitor reliant email marketing” (though it was a sneaky trick to bootstrap a business!)
● $400 per Buyer● Buyer worth $100● What to do ???● There users loved their product● Get more space by inviting your
friends to dropbox● 0 to 100 000 users in 24 months● 100 000 to 4 million in 15 month● The rest is history
From 0 to 1 000 000 Users in 60 days
• Unyk launched by 10 employees• 30 000 users per day after 30 days• Grew to 20 million Users and 1 Billion contacts in 3
Years.• All through word of mouth and SEO
Additional Books and Resources to Learn MoreBooks● Growth Hacker Marketing, by Ryan Holiday● The Viral Startup: A Guide to Designing Viral Loops, by Andrew Chen (I also
recommend his newsletter)● Startup Growth Engines, by Sean Ellis and Morgan Brown (Case studies)● Lean Marketing for Startups, by Sean Ellis● Hooked by Nir Eyal
Blogs/Newsletters● Andrew Chen (@andrewchen)● Appsumo + OKDork (Noah Kagan)● Growthhacker.com (Sean Ellis, Qualaroo)● Nirandfar.com (Nir Eyal)● Growhack.com (Conrad Wadowski and Matan Griffel)
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