Government Communication /Media Services

Government Communication /Media Services

PIA Philippine Information Agency

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In 1986, a government-wide reorganization was effected

which abolished Office of Media Affairs-National Media

Production Center (OMA-NMPC) among others to

streamline government bureaucracy and redirect and

reorient the government information system. The

Philippine Information Agency (PIA) was then formed out

of the defunct OMA-NMPC through Executive Order No.

100 promulgated on Dec. 24, 1986.


PIA's Vision: A well-informed citizenry able to

understand, discuss, and vote on vital issues

propelling the nation toward lasting peace and

development

PIA's Mission: To provide people with adequate

information to help them to make better decisions

and identify opportunities that could improve their

quality of life.


REGIONAL OFFICES

There are 15 PIA Regional Offices nationwide, mostly located in capital cities

or capital towns in the regions. Each Regional Office is supervised by a

Regional Head.

Functions:

•implement policies, plans, and programs of the Agency in the area;

•provide economical, efficient, and effective information services to target

publics;

•coordinate with and assist regional offices of other government agencies in

the planning and implementation of programs; and

•supervise and provide support to Information Centers located in the

provinces in the area.


INFORMATION CENTERS

There are 48 Information Centers and 27 extension offices scattered all over

the Philippines. They make up the dissemination and distribution network of

the PIA. These are headed by Information Center managers.

Usually located in the capital town of a province, an Information Center

plans and implements information programs in support of government

development thrusts in the provincial level.


INFORMATION CENTERS

Functions:

•provides the public with accurate, timely, and relevant information through

print and broadcast;

•provides public information assistance through referrals to concerned

government agencies and non government organizations;

•gathers feedback on people's attitudes, beliefs, values on government

policies, programs, and projects, their needs and other matters affecting

public life;


INFORMATION CENTERS

Functions:

•Serves as the distribution center of information-communication-education

(IEC) materials;

•Provides reference library services;

•Conducts communication skills trainings; and

•Provides and conducts audio-visual services on government programs and

projects.


INFORMATION CENTERS

•An Information Center also serves as venue for conferences, dialogues,

fora, trainings, and seminars of government and non government agencies.

BBS

•Primarily, Bureau of Broadcast Services (BBS), as a radio network, exists to

reach the audiences that private broadcasters are not interested in. From

only 14 stations of 1-kilowatt average power rating output in 1986, the

government radio facility is now a network of 34 radio stations nationwide

with an average power output rating of 10 kilowatts. Its stations in Manila,

Cebu and Naga operate on 50 kilowatts output ratings. In terms of audience

reach, where in 1986, government radio reached only 25% of the total

population, now its reach is 50%.

Bureau of Broadcast Services

(BBS)

BBS

•News and public affairs have always been the centerpiece of its

programming operations. Cultural and educational features complete a well-

balanced fare for the BBS audience.

•As a matter of policy, emphasis is placed on broadcast materials that

promote awareness of official government activities, projects, priorities,

including regular presidential, pronouncements, legislative concerns, and

virtually every single important event in the various agencies and

instrumentalities of government that are addressed to the public welfare.


(BBS)

BBS

•Radio Network

•BBS has a vast radio network that reaches the whole nation with a

collective transmitting power of 406.50 kilowatts. It has four Metro Manila

stations namely: DZRB-Radyo ng Bayan, DWBR-the Business Radio, DZRM and

DZFM Sports Radio and 30 provincial stations that are committed to serve the

development thrusts of the government.

•Of the 34 BBS stations, 30 are AM stations and 4 are FM stations. Twenty-

one (21) stations have ten (10) kilowatt power output, three (3) have 50

kilowatt power output, four (4,) have one (1) kilowatt power output, one has

25 kilowatt power output and two, 0.25 kilowatt power output on FM. Many

of the locations served by the BBS has a radio station for the first time, other

areas have been abandoned by private radio stations.


(BBS)

NBN-4

•Television is the most effective medium for relaying messages to various publics and the NBN is proud to be on the air to bring news and information to the nation. NBN is doubly proud to be present and serving right from the start - on February 24, 1986 - the third day of the EDSA Revolution. The station was on the air bringing much awaited news to an information-hungry Filipino nation.

•NBN has never been, officially, a government station. No money from the

national government has even funded the station. NBN has never had any

allocation in the General Appropriations Act. All its funds are self-generated.

National Broadcasting Network

Innovate

1. Maintained a balance of views -- a complete turn around from the heavily handed censorship of its predecessor MBS-4 during the Marcos regime.

2. Carved out innovations in news programming as the only TV station with three major newscasts and daily and hourly breaks.

3. Led in public affairs programming with pioneers such as: Tinig ng Bayan, Headline, Talakayan sa Makati, Woman Watch, Dighay Buhay and Congress Forum which became forerunners of public affairs programs in Philippine television.

4. Provided models for public service and educational programs such as Damayan, Infoline, Tele-Aralan and Ating Alamin.

5. Provided leadership in sports programming.

Innovate Public Information

Innovate

6. Broke the dominance of commercial television networks, when in 1989, it ranked number two in TV ratings among five networks in Metro Manila. It was proven, therefore, that a government TV station can have a sizeable share of the viewing audience with a programming that is balanced and credible.

7. Became the first Hall of Fame awardee of the Catholic Mass Media Awards

(CMMA) by winning the Best Station with Most Balanced Programming for three consecutive years, among other awards.

8. Provided longer daily broadcast hours to news and public affairs information including coverage during natural disasters.


Innovate

• Programming is 11 % News: 13% Public Affairs; 16% Educational; 19% Sports; 36% Entertainment and 5% Religious.


“Tama, Wasto at Napapanahong Impormasyon, Sagot sa Banta ng Kalikasan”

Government Communication /Media Services


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Government Communication /Media Services

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