GAME NEWS - Lottery Retailer

Celebrating our Good Causes County Winners!

STARGAME NEWS

03 Draw Game Promotions

04 New & Updated Scratch Cards

05 End Game Table

06 High Tier Scratch Card Prizes

07 Golf Challenge 2022

08 Lottery Betting in Bookmakers Q&A

11 Retail Compliance Tactical Campaign

11 Retailer Competition

12 Good Causes

16 Winner Awareness

18 Scratch Card Profiles

20 Scratch Card & Consumables Stock Cards

Page12 Good Causes

2022

Page16 Winner Awareness

Page 04 New Scratch

Card!

July 2022

2

What a summer it has been so far! There is an undoubted level of excitement coursing through the country at the moment as we enjoy our first real summer of freedom in such a long time.

And it’s been all go at the National Lottery too! Over the last number of months, we have been busy preparing some key promotions and initiatives to ensure that every player who plays our games has the very best customer journey in your store.

Our Field Sales Team are currently touring the length and breadth of the country to visit each and every one of our retailer partners to walk you through our compliance brochure and demonstrate the key measurements to help you improve the customer experience associated with playing our games and of course claiming prizes in store!

In the last number of weeks, you will have received a copy of our ‘Lottery Story’ which illustrates the key components of the Lottery business, updated information on issues such as regulation, player protection, service model, sustainability and stakeholder engagement.

We are always looking for suggestions and feedback from our retail partners to ensure that we are supporting you in every way we can. Over the last number of weeks, we held some incredibly useful retailer forums in Cork & Dublin where our retailers shared their views on all things lottery. If you have any useful feedback or suggestions, you can contact your local Field Sales Rep or you can also email us at [email protected] and we would be delighted to hear any suggestions you may have.

At the National Lottery, we are always working to improve and innovate our games to ensure that they excite players in a responsible manner. We are delighted to be able to introduce a brand-new scratch card game called ‘Wanderlust’ which is an experiential game which offers 50 VIP travel experiences each worth €10,000. Tickets for this game are limited and they are sure to excite your customers who dream of a once in a lifetime VIP getaway!

One of the most rewarding parts of working in the National Lottery is seeing the impact that our players and you, our retailers make to thousands of community groups, projects and individuals on a daily basis. We are proud to announce the 118 finalists for this year’s Good Causes Awards which celebrates the inspiring work being carried out in every community, village and town throughout the country. Nominees have been selected from every county in Ireland and I would encourage you to visit www.lottery.ie to see the worthy winners from your own local community.

I am particularly thrilled to see that our retailer golf events have now returned after a long break due to Covid. As one of the most highly anticipated events of the year, we are kicking off with five regional events ahead of the final round which takes place at the home of the 2026 Ryder Cup, Adare Manor.

Finally, I would like to thank you all for your efforts and for continuing to support the National Lottery through your responsible promotion of our games. Our mystery shopper continuous assessment is ongoing with our age control and purchase restriction compliance levels being independently checked. Age control and player protection are the bedrock of our responsible play policy, and we continue to partner with our retailers in achieving 100% compliance.

Enjoy the Summer!

Niall AndrewsChief Retail Officer

ENJOY THE SUMMER!

game which offers 50 VIP travel experiences each worth €10,000. Tickets for this game are limited and worth €10,000. Tickets for this game are limited and they are sure to excite your customers who dream of a once in a lifetime VIP getaway!

worth €10,000. Tickets for this game are limited and they are sure to excite your customers who dream of

Star Game News

15Ireland

Only Ra�le

Draw Game Promotions

We are planning an IRELAND ONLY RAFFLE in July where 2 lucky players will win a Guaranteed €1 Million.

The promotion will take place over two EuroMillions Draws, Tuesday 12th and Friday 15th July 2022. As with normal draw procedures, 10 raffle codes will be generated for both draws with each winning €5,000. One of the ten winners in each draw will win an additional €1 Million added to their prize.

Keep an eye out for further details.

JULY

12Ireland

Only Ra�le

JULY

23Lo�o Plus

Ra�le

On Saturday 23rd July, a GUARANTEED €1 Million will be added to the Lotto Plus RAFFLE. This is the 4th Lotto Plus €1 Million Raffle in 2022 and the 21st overall.

How do I play?

Buy a Lotto Ticket with Plus as normal, for each line on the ticket you get a non-unique raffle code between 0001 - 9999. Remember to check your raffle codes after every draw!

How do I win?

As per every Lotto Draw a lucky raffle code will be selected, any ticket with that code wins €500. On 23rd July all tickets with the winning raffle code will also win an additional share of the €1 Million prize.

Typically there are approximately 100 - 120 winners of the Lotto Plus Raffle every Saturday. This means that on Saturday 23rd July players with the winning raffle code on their ticket will win approximately €10,000 (amount may vary depending on the number of winners on the night).

€1 Million Lotto Plus Ra e

Ireland Only Ra e - 2 Millionaires Guaranteed in Ireland

IT COULD BE YOU 3

Scratch Card Updates

#WanderlustFor €3 a ticket players could discover the world with our new #WANDERLUST scratch card. 50 holiday experiences worth €10,000 each can be won. #Wanderlust offers players the chance to win a ‘wow’ once in a lifetime holiday experience. A very simple game to play, which should be appealing to new and existing players.

To maximise the experiential value of the top prize, PLI has engaged an award winning, luxury prize management and travel agent Black Tomato, who have a special focus on offering unique travel opportunities. Each top prize winner will be offered a choice of 9 bespoke holiday packages to choose from. All packages are designed for 2 people to get away to their dream destinations and incorporate a money-can’t-buy element which offers a once in a lifetime experience. For more information about destinations and packages please visit https://wanderlust.lottery.ie/

The holiday prizes can be categorised into 3 themes with3 dream destinations in each:

• Adventure and Adrenaline - Finland, Amalfi Coast or Switzerland

• Moments of Wonder - Santorini, Kenya or Sweden• The Great Escape - Mauritius, Croatia or Utah

Furthermore the travel agency offers a significant amount of customisation to ensure that each individual prize winner is catered to. Game Number: 228Average 1 in 3.98 wins cash For scanning purposes, the PLU code for this game is 5098974023007. Available in June 2022. This game has an end claim date of Friday 29th of September 2023 printed on the back of the ticket. This game will be available to retailers with 20 way Scratch Card dispenser only.

All Cash TriplerAll Cash Tripler – printed in a new colour €3 ticket that offers 9 chances to win and a top prize of €30,000!

New Game Number: 278Average 1 in 3.87 wins Cash

For scanning purposes, the PLU code for this game is 5098974027807

This game is already on sale and has an end claim date of 29th of December 2023 printed on the back of the ticket.

New Look Games

For €3 a ticket players could discover the world with our new #WANDERLUST scratch card. 50 holiday

#Wanderlust offers players the chance to win a ‘wow’ once in a lifetime holiday experience. A very simple

To maximise the experiential value of the top prize,

destinations and packages please visit https://wanderlust.

The holiday prizes can be categorised into 3 themes with

4

New Look Games

Game End Table

Game Replacement Game Distribution Ended

End Activation

Remove FromSale

Game End Announcement

Validation End Date

End Returns Date*

No. Name No. Name Close of Trade Close of Trade90 Day

Claims Period Commences

Game Ended Date Processed In-Store

240 Lucky 7s 274 Lucky 7s 02/02/2022 23/03/2022 29/04/2022 30/04/2022 29/07/2022 12/08/2022

196 Diamond Deluxe Doubler N/A N/A 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

214 Money Multiplier 5X N/A N/A 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

209 Congratulations 262 Congratulations 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

210 Cashword Doubler 263 Cashword

Doubler 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

211 Cashword Plus 264 Cashword Plus 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

212 Diamond Bingo Doubler 265 Diamond Bingo

Doubler 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

239 Bingo Multiplier 261 Bingo Multiplier 13/05/2022 10/06/2022 08/07/2022 09/07/2022 06/10/2022 20/10/2022

230 Find a €500 N/A N/A 03/06/2022 01/07/2022 Immediately 27/08/2022 24/11/2022 08/12/2022

260 All Cash Extravaganza 281 All Cash

Extravaganza 10/05/2022 07/06/2022 02/08/2022 03/08/2022 31/10/2022 14/11/2022

256 All Cash Gold 277 All Cash Gold 09/06/2022 07/07/2022 01/09/2022 02/09/2022 30/11/2022 14/12/2022

259 All Cash Spectacular 280 All Cash

Spectacular 09/06/2022 07/07/2022 01/09/2022 02/09/2022 30/11/2022 14/12/2022

258 All Cash Platinum 275 All Cash

Platinum 09/06/2022 07/07/2022 01/09/2022 02/09/2022 30/11/2022 14/12/2022

267 All Cash 276 All Cash 09/07/2022 06/08/2022 01/10/2022 02/10/2022 30/12/2022 13/01/2023

257 All Cash Tripler 278 All Cash Tripler 09/07/2022 06/08/2022 01/10/2022 02/10/2022 30/12/2022 13/01/2023

Game End Schedule with Prize Claim Dates

All CashAll Cash - €1 ticket offers more fun with 2 games to play for just €1 and a €10,000 top prize in a new colour!

• New Game Number: 276 • Average 1 in 5.93 wins cash• The odds of winning an Instant Prize, including a free €1 Ticket, are 1 in 4.47 on average.

For scanning purposes, the PLU code for this game is 5098974027609. Available in July. This game has an end claim date of 29th December 2023 printed on the back of the ticket.

In Games 1-2: In the same game, match 3 AMOUNTS

to win that AMOUNT or find 3x FREE symbols to wina €1 ticket. Each game is played separately.


to win that AMOUNT or find 3x FREE symbols to win

€€€10In Games 1-2: In the same game, match 3 AMOUNTS

to win that AMOUNT or find 3x FREE symbols to wina €1 ticket. Each game is played separately.





€10€€€€10€€€€€10€€10

DATE:_Thursday, August 19, 2021, 13:09 REV:_10

Premier Lotteries Ireland DAC All Cash 276 comp

SUBJECT TO TECHNICAL REVIEW

1139696

Size: 4.0000" x 2.0000"

AFBA

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URSNOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the �nished printed product.

Our �nal contract proof includes ink colour swatches, where applicable, that will more closely match the printed process or spot colours.

This document may contain Adobe Illustrator transparency e�ects and printed results may not match on-screen content.

Ticket design referenced from DiMs # 1123521 r14Shutterstock Image - #1551313715 - The photograph(s) in this design is a copyrighted work. Download under Shutterstock Enhanced License Agreement is required before print production.

2-colour Process

2-colour Process

Pantone 382 C

White

Pantone 2728 C Pantone 280 CPantone 2728 C Pantone 280 C

5IT COULD BE YOU

High Tier Scratch Card Prizes

Over €2 Million paid out since the beginning of 2022There were some happy customers who claimed Big Scratch Card prizes since the beginning of the year. Over thirty-five winners of top tier prizes have already claimed so far this year. Scratch Card players who bought tickets in Louth, Offaly and Crumlin Dublin have claimed wins of 200,000 each with the biggest Scratch Card win this year claiming a whopping 250,000 sold in XL, Briarshill Shopping Centre in Galway. This is in addition to the many thousands of winners claiming Scratch Card wins with almost 500,000 won every day across the entire retail network. Retailers receive a 1% prize sellers’ bonus on all Scratch Card top prizes claimed.

All Cash Extravaganza Martina's Mini Market Carrick On Suir Tipperary €50,000Diamond Bingo Doubler Tommy's Corner Shop Ballyfermot, Dublin 10 Dublin €30,000All Cash Gold Gala Prospect Hill, Galway Galway €15,000All Cash Platinum Centra Parnell Street, Dublin 1 Dublin €75,000All Cash Platinum Hoey's Spar Newbridge Kildare €75,000All Cash Spectacular H&B Superstore Crumlin Road Dublin 12 Dublin €200,000Bingo Multiplier The Newsagents Ferrycarrig Park, Coolock Dublin 17 Dublin €50,000Bingo Multiplier Amber Service Station Limerick Road Tipperary Town Tipperary €50,000Money Multiplier Go Fresh Tara St Station, Dublin 2 Dublin €25,000Hampers and Cash Leitir Filling Station Lettermacward Donegal €30,000Money Multiplier Circle K Upper O'Connell Street, Dublin 1 Dublin €25,000All Cash Gold Spar Dodsboro Road, Lucan Dublin €15,000Hampers and Cash Spar Drimark, Donegal Town Donegal €30,000Money Multiplier Supervalu Balally, Dublin 16 Dublin €25,000All Cash Tripler Centra Whitemills Wexford €30,000Money Multiplier PJ Farrell Abbeylara Longford €100,000All Cash Extravanganza Souhans Filling Station Haggard St, Trim Meath €50,000All Cash Gold Mace Kilbarrack Shopping Centre, Dublin 5 Dublin €15,000Mega Money Multiplier XL Newsagents Briarhill Shopping Centre Galway €250,000All Cash Extravanganza Centra Coultry Way, Dublin 9 Dublin €50,000Money Multiplier Campus Spar Mountmellick Road, Portlaoise Laois €25,000All Cash Tripler Circle K Waterford Road Kilkenny €30,000Bingo Multiplier Circle K Castlecomer Road Kilkenny €50,000All Cash Spectacular Daybreak Birr Road, Banagher Offaly €200,000Mega Money Multiplier Centra Moylough Main Street Moylough Galway €25,000Mega Money Multiplier Circle K College Green, Dublin 2 Dublin €50,000All Cash Tripler Dolan's Clara Road, Tullamore Offaly €30,000All Cash Tripler Knights Londis Oratory Row, Clara Offaly €30,000All Cash Gold Spar Market Street, Ardee Louth €15,000Money Multiplier Eurospar Feltrim Shopping Centre, Kinsealy Dublin €25,000All Cash Extravaganza Newsround The Square Roscommon €50,000Congratulations Flynn's Centra Circle K Charleville Road, Tullamore, Offaly €50,000Cashword Doubler Supervalu Main Street, Ballymun, Dublin 11 Dublin €30,000Bingo Multiplier Centra Saint Lawrences Terrace Waterford €50,000Golden 4s Silver 5s Mace Kimmage Road Lower, Dublin 12 Dublin €45,000Diamond Bingo Doubler Londis Castletown Road, Dundalk Louth €30,000All Cash Spectacular Dunnes Stores Colpe Road, Drogheda Louth €200,000

Scratch Card Store Town County Prize

Feb

Jan

Mar

Apr

May

6

We are delighted to announce this year’s National Lottery Retail Golf Challenge qualifying venues, which will be on a single stableford individual basis are:

Venue Date 1st Tee Off From

1 Concra Wood Golf Club, Castleblaney, Monaghan 12th May 2022 11.00am

2 The Island Links, Donabate, Dublin 14th June 2022 09.50am

3 Fota Island Golf Club, Cork 29th July 2022 11.00am

4 Mount Juliet Resort, Thomastown, Kilkenny 11th Aug 2022 2pm (Shotgun)

5 Carne Golf Club, Belmullet, Mayo 1st Sept 2022 11.00am

Final Adare Manor Golf Resort, Limerick 25th Sept 2022 10.30am

In total there will be 22 finalists to play in the National Lottery Ryder Cup Challenge in Adare Manor on Friday 23rd September 2022. The Island and Mount Juliet will have five qualifiers each (1st Overall, 2nd Overall, plus the winner in each of the three handicap categories), Concra Wood, Fota Island and Carne having four qualifiers (1st Overall plus the winner in each of the three handicap categories)

No. of Winners

1st Place Overall

2nd Place Overall

Category 1 Winner

Category 2 Winner

Category 3 Winner

Concra Wood 4 Yes Yes Yes Yes

The Island 5 Yes Yes Yes Yes Yes

Fota Island 4 Yes Yes Yes Yes

Mount Juliet 5 Yes Yes Yes Yes Yes

Carne Golf Club 4 Yes Yes Yes Yes

The Package includes:• Overnight Five star accommodation with breakfast in Adare Manor resort• A round of Golf on the 2026 Ryder Cup course at Adare Manor• A professional caddy guiding you with club selection on your round• An exclusive dinner at the Carriage House with refreshments included

To register for any one of these qualifying events, please complete the registration form on the National Lottery Retailer Portal. Go to: retailer.lottery.ie, once you have logged in, go to Golf Event.

Competition Rules• Maximum Course Handicaps for GUI Players Male 24/Female 30• Maximum Course Handicaps for non GUI players Male 18/Female 24• 2-point deduction for any previous finalist (up to a maximum of -4points)• Players can only attend one of the National Lottery Qualifying events• Places are limited and are strictly on a first come first served basis• Players tee times will be allocated at Registration on the day of the event, with the

exception of any shotgun start

All Roads lead to Adare ManorThe National Lottery has organised a series of successful golf events for our retail agents at magnificent championship golf courses around the country over the past five years. This year’s National Lottery Retail Golf Challenge will take place in Adare Manor and Golf Resort, County Limerick, venue for the 2026 Ryder Cup.

Scratch Card Store Town County Prize

National Lottery Golf Challenge 2022

7

Currently, a legislative loophole allows betting on the outcome of National Lottery draws and games. Seeking an urgent legal solution to this issue, Shane Dempsey, Head of Corporate Affairs at the National Lottery, explains more about how the practice negatively affects both retailers and approximately 4,000 good causes in communities right across Ireland, as well as outlining the initiatives undertaken by the National Lottery to help ensure player protection and responsible play.

Q: Firstly, what was the trading environment like in 2021?

A: Despite the obvious challenge of the pandemic, 2021 was a particularly strong performance for the National Lottery in retail. The pandemic saw most other opportunities to have fun curtailed; people really engaged with the National Lottery and its products. We say that the National Lottery is where Ireland goes to dream. During the dark days of the pandemic, I think people wanted to dream.

Our strong performance is of course driven by our excellent retailer network. We’d like to thank them all for continuing to support our product and the flexibility and commitment they showed during the pandemic. They helped the National Lottery to generate a record breaking €289 million towards the Good Causes Fund at a time when charitable groups and projects needed it the most.

We will be officially announcing our financial results very soon but what we do know is that last year’s record amount for Good Causes marks the sixth consecutive year in which the Good Causes Fund has experienced significant growth as well as a 14% increase from 2020 when €254 million was raised for good causes. This funding supports on average approximately 4,000 good causes annually in communities all across Ireland. Retailers should be immensely proud of this contribution to the National Lottery but also their own communities.

Last year also proved to be a record year for our retail partners as the total amount of commission paid to our retail partners came to over €50 million.

Q: How significant is the National Lottery retail network to your overall business?

A: Simply put, without our retail network, there would be no National Lottery. With almost 5,500 retail agents, our retail network accounts for approximately 85% of all National Lottery ticket sales. Retailers are critical to the success of the National Lottery and the management of the relationship between the National Lottery and our retail players in delivering lottery services in a responsible way.

Our retail compliance framework plays an important role in ensuring the sustainability of the National Lottery while protecting the interests of both retailers and players alike. We rely heavily on our retail partners to deliver on our joint responsibilities in this regard. We are constantly evolving our approach with our retailers to ensure we are compliant with the very strict player protection rules that are set out in our licence and monitored by our regulator.

National Lottery retail agents lose out on €13m per year due to bookies betting on Lotto

partners as the total amount of commission paid to our partners as the total amount of commission paid to our

Shane DempseyHead of Corporate Affairs

Left: A Daily Million player in Cork won the top prize of €1 million in April after purchasing their ticket at W&H O'Keefe Newsagents in Mallow. The Kirby family who owns the shop (Ray Kirby, Nora Kirby, Eileen Kirby, Todd Kirby and Anna Kirby) were thrilled to hear the news.

W&H O'Keeffe's,Mallow

Lottery Betting in Bookmakers - €13M loss to retailers

8

Q: What would the introduction of Lottery Betting Ban mean for Retailers?

A: A ban on lottery betting, we estimate, would yield about €13.7 million for our retailers or approximately 25% more commission across the network. It would also see an additional €63million for good causes in communities where our retailers operate. In terms of player protection, most EU countries have banned the practice because of ‘lead-in’ where young people and people at risk are exposed to gambling products without the National Lottery’s regulated rigorous player protection regimes. Lottery betting practices are disruptive, unregulated, do not provide any monies for Good Causes. Our review of other jurisdictions shows that most EU countries have banned the practice including the UK.

The National Lottery is seeking an urgent legislative solution,

to protect funds for good causes and safeguard the sustainability of the National Lottery, by banning side-betting on the outcome or results of lottery games. We’re engaging with politicians to build support for the ban and we’re asking our retailer network to let their local representatives know that this issue is important to them.

The National Lottery is built on the premise of many people spending small amounts to win life-changing prizes, all while raising funds for good causes. The revenue generated by gambling organisations providing betting, whilst piggy-backing on the National Lottery’s brand, only goes to their bottom line rather than prizes, good causes and of course retailers.

Q: Why would it be in the retailer’s favour for the betting ban to be introduced?

A: Recent independent research conducted by RedC found that approximately 700,000 people regularly bet on National Lottery games in the bookmakers.

By offering lotto betting, bookies undermine the National Lottery and this research has indicated that 11% of people bet on the lotto game on a monthly basis which accounts for 13% of all betting revenue. This amounts to €570 million for the gambling industry.

It is important to highlight that 90% of every euro spent on the National Lottery goes back to the community. About 27% supports approximately 4,000 good causes annually, 6% goes to almost 5,500 retailers and about 58% on prize money goes to our players. As such, every euro spent on betting on the lottery costs Ireland but profits global gambling entities. Our research indicates that the National Lottery could accrue €228 million if the practice was banned. This would see €68 million going to good causes supporting hundreds more community organisations, €13.7 million in retailers commission would be spread throughout our almost 5,500 retailers and there would be circa €190 million more in prizes for players. And those players would be playing a safer, regulated product subject to a gold standard regime in player protection. Finally, at a time when retailers are struggling to cope with cost increases, more lottery sales and the associated footfall they encourage are even more valuable than commission. We hope that this practice will end soon and that the National Lottery, our players, good causes and of course retailers can benefit.

Q: How does the retailer contribute to player protection and responsible play?

A: This is an area that is constantly evolving, and we continually strive to align with emerging international best practice. The reality is that National Lottery products are subject to a robust, rigorous and regulated player protection system; others are not. The National Lottery has worked with CHA, a Harvard Medical School learning hospital, and consults with the Office of the National Lottery Regulator to ensure our player protection systems are multiple times more effective than any other products in the market.

Given the continued popularity of National Lottery products in retail, further ‘Responsible Play’ tools were introduced to further support our retailers in the sale of these regulated products.

Left: Siobhan and Michael Larkin were pictured celebrating after their store (Larkin's Gala Service Station, Garryurtneal, Ballina, Killaloe, Co. Clare) sold the winning EuroMillions jackpot ticket worth over €30.9 million last February

Right: Store owner Geoff Scally and his wife Liz, along with staff members Jackie and Paula Corrigan, were delighted to hear that their Centra store in Summerhill, Co. Meath sold the winning Lotto jackpot ticket worth over €4.6 million last February.

Larkin's Gala,

Killaloe, Co. Clare

Centra,Summerhill, Co. Meath


9

It is important to note that last year, 100% of retailers within the National Lottery retail network participated in a mandatory training programme on the responsible promotion of our games. The ‘Think 21’ ID campaign also continued to be promoted across all retailers, management and staff to ensure there was no sale of products to underage customers.

We have introduced a scratch card transaction limit which means that the number of scratch cards being sold to an individual customer has been restricted. Our mystery shopper campaigns continue to assess age control and scratch card purchases. These measures set a very high bar for retailers and the National Lottery. This is primarily so that we can meet our license requirements and continue operating especially against a political backdrop where protecting players is critical.

Our annual Responsible Play week is another invaluable resource as it promotes our player protection measures to our retail partners and further educates players on how to play responsibly.

Q: Problem gambling is highlighted regularly in current media – does the National Lottery differ to other forms of gambling?

A: There is a lot of clear blue water between the National Lottery and online gambling entities and bookies. Our games are specifically designed to encourage lots of people to play but to spend small amounts – this is the exact opposite of the approach taken by betting entities who seek to maximise profit from a smaller pool of players.

Protecting players is core to our business, to make sure we are doing the right thing we engage with experts in the field of gambling and gambling harms. In 2021 we collaborated with Cambridge Health Alliance, an arm of Harvard Medical School, to review and recommend improvements to our Player Protection approach.

National Lottery games have many responsible features, but the most effective feature is that all of our games are risk assessed by the developers and our regulator. If any features were to be deemed to encourage irresponsible play, they would not be approved. National Lottery games are run through a vigorous risk assessment before approval is given from the National Lottery Regulator.

It’s important to highlight that our responsible gaming programme is independently audited by KPMG. All game rules and the terms and conditions of online play specify that players must be over 18 years of age. In addition, our advertising does not target under 18s.

There have been many studies that have measured the risk of different types of games and lottery games are deemed to be the lowest risk. Retailers play a huge role in ensuring Lottery products are played safely and that’s positive for the National Lottery, our retailers and of course players.

Right: A Kilkenny Lotto player won the €8.5 million jackpot in May after purchasing their winning ticket at Blanchfield's Centra in Mooncoin. Shop owners Michael and Alice Blanchfield were pictured celebrating with staff members Sinead Quinn, Aileen O'Brien, Fiona Walsh, Margaret Phelan, Melissa Walsh and Susan Quinn following the announcement.

Left: Shop owner Samantha Minihane with partner, Brian Melleney, and team members Asia Crowley and Deirdre Dullea, pictured outside the Gala on Pearse St Clonakilty, Co Cork, which sold one of the three winning tickets worth €1 million each in the special EuroMillions Raffle draw held on Friday 21 January.

Left: The largest Lotto jackpot ever seen in the history of the game was won on 15th January by a Mayo player who purchased their winning ticket at Laura's XL in Castlebar, Co. Mayo.

Blanchfield's Centra,Mooncoin, Co. Kilkenny

Gala Pearse St.,Clonakilty, Co. Cork

we are doing the right thing we engage with experts in the field of gambling and gambling harms. In 2021 we collaborated with Cambridge Health Alliance, an arm of Harvard Medical School, to review and recommend improvements to our Player Protection approach.

Gala Pearse St.,Clonakilty, Co. Cork

Left: The largest Lotto jackpot ever seen in the history of the game was won on 15th January by a Mayo player who purchased their winning ticket at Laura's XL in Castlebar, Co. Mayo.


10

Retail Compliance - Tactical Campaign

At this stage all Retail Agents will have received the newly revised Compliance Brochure and related in-store display collateral. This redesigned Retail Compliance Brochureprovides clear guidelines for Retail Owners & Staff on the responsible sale & promotion of Lottery products and sets out the Retail Agents obligations under licence

A handy Quick Reference Guide outlining the key principles which must be observed when handling any Lottery transaction was also included in the pack and should be placed at the Lottery terminal for ease of access. All staff dealing with the sale of National Lottery products should be made aware of the contents of both the Brochure and the Quick Reference guide.

Our Field Sales Team are currently calling to all Retail Agents as part of a targeted campaign to meet with Retail Owners/Managers to walk through the detail of the Brochure. They are focusing on a number of key principles that will help ensure the best possible customer experience. These include:

• Validation and payment of National Lottery prizes.• The issuing of customer receipts for winning and

non-winning tickets.• The rules around ticket cancellations.• Managing Scratch Card stock from receipt through

to sale.• Security & Fraud Prevention

At PLI we consider the interest of the player to be paramount and have the responsibility of ensuring that the player experience is both positive and fun. We value the relationship we have with our Retailers and believe that both PLI and all our Retail Sales Partners in fulfilling their respective obligations, can work collaboratively to protect the interests of both Players and Retailers and in doing so ensure the sustainability of the National Lottery into the future.

Retailer Competition

3 Arena

Win one of 5 pairs of tickets to a fantastic event in the 3 Arena or Bord Gáis Energy Theatre*

You can be in with a chance of winning tickets to a concert / event in the 3 Arena or Bord Gáis Energy Theatre by answering three simple multiple-choice questions. Log on to our National Lottery Retailer Portal (retailer.lottery.ie) and check the News Updates section for details on how to enter.

*subject to availability / T&C's apply

Bord Gáis Energy Theatre

Prize Payment Reminder When paying a ‘commodity’ type prize on a Scratch Card please remember to follow the on screen instructions carefully to ensure the prize has been properly validated before payment. Example: €6 Lotto QuickPick prize which can be won on the Instant Lotto Scratch Card game:-

Quick Reference Guide

Lottery Story & Retail Compliance Guide

Quick Reference Quick Reference GuideGuide

Cash Mat

into the future.

Lottery Story & Retail Lottery Story & Retail Compliance GuideCompliance Guide

Cash MatCash MatCash MatCash Mat

Validate €6 Lotto QuickPick Prize

Winner Display - Press OK

Press Pay & Generate QuickPick Play

Issue Customer Receipt With Win1 2 3 4

A dragon boat club from the West of Ireland, a blood bike group serving the North East region of Ireland, an Irish language radio station based in Dublin and a refuge providing emergency accommodation to victims of domestic violence are amongst 118 groups, sports clubs, community projects and organisations from all over Ireland announced as county winners in the National Lottery Good Causes Awards 2022.

The awards were created to honour and showcase the inspiring work being carried out by thousands of projects, clubs and individuals in their local communities across Ireland thanks to National Lottery Good Causes funding. Nearly 30 cent of every euro spent on National Lottery games goes back to Good Causes all over the country.

The 118 County Finalists will now compete for a place in the National Finals judging phase in June, after which the 35 National Finalists will be announced.

The full list of winners can be found below:

Winner Category

Carlow Women's Aid Ltd

Health & Wellbeing

Republic of Ireland Ladies Snooker Association Sport

Mullahoran GFC SportRamor Watersports Club CommunityThe Cavan Centre C.L.G Youth

Clare Local Sports Partnership CLG SportCracking Light Productions YouthIrish Red Cross Clare CommunityKilrush Comhaltas Ceoltoiri Eireann Arts & Culture

Labasheeda Projects Group HeritageThe Willow Counselling Centre

Health & Wellbeing

Bere Island Projects Group CLG HeritageCobh Wanderers AFC CLG CommunityCork Community Art Link Arts & CultureRebel Wheelers Multi Sports Club Sport

The Crann Centre Health & Wellbeing

The Rainbow Club Cork Youth

CDP na Rosann CTR CommunityDisert Heritage Group Heritage

Donegal Rape Crisis Centre Health & Wellbeing

Milford GAA Club/ CLG Baile na nGallóglach Sport

Caoilinn Handley Arts & Culture

Conradh na Gaeilge Irish Language

Dundrum Arch Club CommunityGenesis Psychotherapy & Family Therapy Service CLG

Health & Wellbeing

Grangegorman Development Agency Sport

Look Good Feel Better Ireland

Health & Wellbeing

Mother Tongues Arts & Culture

Na Gaeil Óga Irish Language

Raidió na Life Irish Language

RDA Ireland SportShankill Tennis Club SportSouth Dublin Taekwondo CLG YouthSt Francis Hospice Dublin CommunityThe Irish Jewish Museum HeritageThe School Of Irish Archaeology HeritageYMCA Dublin Youth

National Lottery Good Causes County Winners 2022

Achill International Festival

Carlow

Donegal

Clare

Cavan

Dublin

Cork

12 PLAY RESPONSIBLY, PLAY FOR FUN

Connacht Hockey Community

Gaillimh le Gaeilge Irish Language

Galway Film Fleadh (Junior Galway Film Fleadh)

Arts & Culture

Galway Sub Aqua Club SportLough Grainey Nature Sanctury Heritage

Muintearas Teoranta Irish Language

Row to Recovery Galway Health & Wellbeing

Youth Work Ireland Galway Youth

Ardfert Community Council SportCastlegregory Community Golf Course Association Youth

KASI, CLG CommunityRecovery Haven Kerry Cancer Support House

Health & Wellbeing

Aisling Byrne / Run Of The Mill Arts Arts & Culture

Athy Youth Project insync Health & Wellbeing

Irish Peatland Conservation Council (IPCC) Heritage

Castlecomer Discovery Park CommunityJohnstown, Crosspatrick and Galmoy CFR

Health & Wellbeing

St. Martin's GAA SportYoung Irish Film Makers Arts & Culture

Camross Parish Development Association Community

Laois Domestic Abuse Service

Health & Wellbeing

Lions AFC Sport

Cavan and Leitrim Railway (Dromod) Heritage

Dromahair Arts and Recreation Centre Association GLC

Health & Wellbeing

Kiltubrid GAA Sport

Adare Recreation and Community Complex Sport

Bat Rehabilitation Ireland HeritageDown Syndrome Limerick Youth Club Youth

GOSHH Ireland CLG Health & Wellbeing

Headway, Limerick CommunitySing Ireland Arts & Culture

Cian's Kennels CLG Health & Wellbeing

Convent Day Care Centre CLG CommunityLongford Swimming Club SportSt. Mary's National School Arts & Culture

Athlone River Safety Awareness

Lions AFC

Kildare

Galway

Kerry

Kilkenny

Leitrim

Longford

Laois

Limerick

13IT COULD BE YOU

Culture Connect CLG CommunityDundalk Sub Aqua Search & Rescue Sport

M.A.D Youth Theatre Youth

Achill International Harp Festival Arts & CultureForoige Connect YouthGraine Mhaol Dragon Boat Club SportKilleen Community Council Ltd. CommunityMayo/Roscommon/Leitrim Branch of Spina Bifida & Hydrocephalus Ireland

Health & Wellbeing

Leave No Trace Ireland Heritage

Ability Equine Assisted Therapy

Health & Wellbeing

Involve Youth Project Meath YouthNewtown Community Group CommunityNobber GFC SportThird Age Foundation CLG Community

Cú Chulainn Bloodbikes CommunityLatton O'Rahilly GAA Club SportThe Down Syndrome Centre North East

Health & Wellbeing

The Tyrone Guthrie Centre Annaghmakerrig Arts & Culture

Kilcormac Development Association Community

Offaly Ladies Gaelic Football Association Sport

Scripts Ireland's Playwriting Festival Arts & Culture

Ballinlough Granlahan Heritage Group Heritage

The Melting Pot Community Society Ltd Community

Kids' Own Publishing Arts & CultureLissadell and Munninane Churches Select Vestry Heritage

Sligo Leitrim District Soccer League Sport

Strand Community Park Health & Wellbeing

Cahir GAA Club SportCloughjordan Circus Club Arts & CultureNorth Tipperary Community Services Community

Oasis House, Womens Refuge YouthPark Rangers AFC - Female Focus Campaign Sport

'Top of the City' Community Garden Community

Waterford County Museum - Gallowshill Project Heritage

Waterford LEADER Partnership CLG

Health & Wellbeing

Waterford High Hopes Choir Arts & Culture

Athlone River Safety Awareness CommunityAthlone SubAqua Club Sport

Co Wexford Community Workshop (Enniscorthy) CLG Sport

Enniscorthy Swimming Pool and Leisure Complex Ltd Community

Wexford Mental Health Association

Health & Wellbeing

BirdWatch Ireland HeritageEnniskerry Boxing Club SportLysette Golden Arts & CultureNinth Wicklow Arklow Sea Scouts Youth

Wicklow Rapid Response

Health & Wellbeing

National Lottery Good Causes County Winners 2022

Tipperary

Mayo

Monaghan

Roscommon

Westmeath

Wicklow

Waterford

Meath

Louth

Wexford

O�aly

Sligo

Ninth Wicklow Arklow Sea Scouts


Chapter & Verse, Lwr Leeson St., Dublin

Corrib Oil Spar, Castlebar Road, Westport

O'Leary's Spar,Lissarda, Co. Cork

Jay's Newsagents,

Rosemount Avenue, Artane

Lightning strikes twice for Summerhill store!In February, the Centra store in Summerhill, Co. Meath became a winning location for the second time in less than two months. The local shop, situated just outside Trim, sold the winning Lotto jackpot ticket for the Wednesday 9th February Lotto draw worth an incredible €4,687,612. Geoff Scally and his wife Liz were pictured celebrating as the news was revealed. The Meath store is no stranger to big wins as they also sold the top prize winning ticket in the New Year’s Eve Millionaire Raffle draw.

17th EuroMillions jackpot win for IrelandSiobhan and Michael Larkin of the family-run Larkin’s Gala Service Station in Ballina, Killaloe were pictured popping champagne as it was announced that their service station, which is located on the border of Clare, Limerick and Tipperary, sold the winning EuroMillions jackpot ticket worth the astonishing amount of €30,928,078 in the Friday 11th February draw. The life-changing win marked the 17th EuroMillions jackpot win ever seen in Ireland.

Daily Million win in DublinA Daily Million player in Dublin became an instant millionaire after winning the top prize of €1 million in the 9pm draw on Thursday 17th February. Shop owner Jason O’Keeffe was pictured celebrating with staff members Mary Chester and Ann McEvatt at Jay’s Newsagents on Rosemount Avenue in Artane, Dublin 5 after it was announced that their shop sold the winning ticket.

Trio for Rebel CountyStore owner Darragh O’Leary was pictured alongside managers John Rigley and Dan O’Halloran at O'Leary's Spar in Lissarda, Co Cork after it was announced that their busy Spar store, located on the N22, sold the top prize winning ticket worth €1 million for the Wednesday 23rd February Lotto Plus 1 draw. The Rebel County win brought the numbers of National Lottery millionaires for Cork to a total of three so far this year.

Another big win for Mayo!Staff at the Corrib Oil Spar store on the Castlebar Road in Westport were delighted to hear that one of their customers became the third Daily Million top prize winner of 2022 following the 2pm Daily Million Draw on Tuesday 1st March. The winner also took the title of the second largest National Lottery winner from the Maritime County so far this year.

Lotto win for Dublin City storeShop owners Martin and Virgina Ryan were pictured along with store Manager Eoin Ryan and his wife Ciara after it was announced that their Dublin City Centre shop sold the Lotto jackpot winning ticket worth €5,365,262 in the Saturday 12th March draw. Their family run store, Chapter & Verse on Lower Leeson Street, Dublin 2, located just off St. Stephen’s Green in the heart of Dublin 2 enjoyed a morning of celebrations as the news was revealed that one of their customers had become the third Lotto jackpot winner of the year.

Winner Awareness

Larkin's Gala,Ballina, Killaloe

Centra, Summerhill, Co. Meath


Nugent's Centra,

Dungarvan

Blanchfield's Centra,Main Street, Mooncoin

A million for DublinDarren Cleary, Store Manager at Cleary’s Mace shop on St. Gabriel’s Road in Clontarf, Dublin 3, was pictured along with National Lottery Representative Simon Reenan as news broke that the North Dublin newsagent sold the winning ticket worth €1 million for the Saturday 19th March Lotto Plus 1 draw.

€1 million win for Drogheda!Shop owner Greg Linscheid was pictured with Maria Mullen, Joshi George and National Lottery representative David Woods following the announcement that his store sold the winning €1 million Lotto Plus 1 ticket in the Saturday 9th April draw.

Seaside win for the Sunny South EastFollowing the news that their store sold the winning EuroMillions Plus ticket worth €500,000 in the Tuesday 12th April draw, Laura Maloney and shop owners Gráinne and Bryan Hughes were photographed outside Hughes Foodmarket, Ballymoney, Gorey, Co. Wexford.

A million for Mallow Main Street storeA Daily Million player in Mallow became a midweek millionaire after winning the top prize of €1 million in the 2pm Daily Million draw on Thursday 28th April. Ray Kirby, Todd Kirby, Anna Kirby and Nora Kirby were photographed outside their Main Street store, W&H O’Keefe Newsagents, celebrating the good news that one of their customers had become the 16th National Lottery millionaire of 2022.

Millions for Mooncoin… again! Blanchfield’s Centra store on the Main Street in Mooncoin, Co. Kilkenny was announced as the selling location of the winning €8,508,720 Lotto jackpot ticket in the Saturday 7th May draw. The Marble County store are no strangers to jackpot wins after previously selling a winning ticket worth over €6.8 million in December 2019. Shop owners Michael Blanchfield and Alice Blanchfield were pictured celebrating with staff members Sinead Quinn, Aileen O’Brien, Fiona Walsh, Margaret Phelan, Melissa Walsh and Susan Quinn as the news was announced.

Top prize win in coastal townOn the same night as the €8.5 million jackpot win in Kilkenny, a Waterford player became an overnight millionaire after winning the top prize of €1 million in the Lotto Plus 1 draw. The winning ticket was purchased at Nugent’s Centra on the Clonea Road in Dungarvan. Jessica Fraher, Aisling Sheehan, store owner Frank Nugent, Niamh Whelan, James Hahesy and Nichola Maher were pictured outside the winning coastal store as the news was announced.

EuroMillions Plus top prize win in CorkJohn & Mary Coleman (far left and far right), owners of Coleman’s Centra store in Millstreet, Co. Cork were celebrating with staff after they sold the winning ticket which won the top prize of €500,000 in the Friday 13th May EuroMillions Plus draw.

Number 5! Sophie Javaid, who has owned the Extramart store on Home Farm Road in Drumcondra with her husband Mian for 11 years, was delighted to hear that their store sold the winning Lotto jackpot ticket worth €3,612,485 in the Wednesday 25th May draw. Sophie was photographed celebrating with staff member Seethal Antony after it was confirmed that their store was the selling location of fifth Lotto jackpot win of 2022.

Kitty's Cabin,Co. Kilkenny

Coleman's Centra,Millstreet, Co. CorkExtramart,

Drumcondra, Dublin

Hughes Foodmarket, Ballymoney, Gorey, Co. Wexford

Spar,Drogheda

Cleary's Mace,

Clontarf, Dublin

Scratch Card Profiles – July

IMPORTANT!These planograms represent the

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DATE:_Monday, March 29, 2021, 14:51 REV:_06Premier Lotteries Ireland DAC Diamond Bingo Doubler #265 comp

NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the �nished printed product.Our �nal contract proof includes ink colour swatches, where applicable, that will more closely match the printed process or spot colours.This document may contain Adobe Illustrator transparency e�ects and printed results may not match on-screen content.

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2-colour Process 2-colour Process

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Trans Gold

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C a s h w o r d D o u b l e r ( G a m e # 2 6 3 ) P a g e | 6© Pollard Banknote Limited April 5, 2021

3. ART WORK

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NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the �nished printed product.Our �nal contract proof includes ink colour swatches, where applicable, that will more closely match the printed process or spot colours.This document may contain Adobe Illustrator transparency e�ects and printed results may not match on-screen content.The Spot White layer is “For Position Only”, and may not exactly match the �nal Spot White layer on the contract proof.


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DATE:_Monday, May 25, 2020, 11:51 REV:_14Premier Lotteries Ireland DAC Money Multiplier 248 comp cc


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NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the �nished printed product.Our �nal contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket.This document may contain Adobe Illustrator transparency e�ects and printed results may not match on-screen content.


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DATE:_Monday, April 19, 2021, 13:26 REV:_10Premier Lotteries Ireland DAC Cashword Plus 264 comp cc.ai

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1108940Size: 4.0000" x 4.5000"

4-colour Process

Pantone 806 C

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Pantone 806 C Pantone 294 CPantone 294 CAF

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DATE:_Thursday, July 30, 2020, 08:17 REV:_08Premier Lotteries Ireland DAC Lucky 3s 266 comp cc

SUBJECT TO TECHNICAL REVIEWInnovation: Neon InksTM

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Game 9Game 9 In Game 10, match 3amounts - Win that amount.

Game 10Game 10

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DATE:_Thursday, May 06, 2021, 18:32 REV:_06Premier Lotteries Ireland DAC Lucky 7s 274 comp


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247 Instant Lotto

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11 12 13 14 15

16 17 18 19 20

265 Diamond Bingo Doubler




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DocuSign Envelope ID: 83DE3011-966C-4810-AE92-BC731E58B9F6DocuSign Envelope ID: 8D521897-C355-4904-934C-51A48FF44B9E1

Over 100,000

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IT COULD BE YOU 19

The National Lottery reserves the right to change individual Scratch Cards, Draw Games or game promotions without consultation. For details on any specific game please contact your National

Lottery Field Sales Representative.


276 All Cash

In Games 1-2: In the same game, match 3 AMOUNTSto win that AMOUNT or find 3x FREE symbols to winIn Games 1-2: In the same game, match 3 AMOUNTS



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NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the �nished printed product.Our �nal contract proof includes ink colour swatches, where applicable, that will more closely match the printed process or spot coloursThis document may contain Adobe Illustrator transparency e�ects and printed results may not match on-screen content.The Spot White layer is “For Position Only”, and may not exactly match the �nal Spot White layer on the Kodak Approval contract proof.

Pantone 171 Pantone 326

Pantone 171

DATE:_Wednesday, April 07, 2021, 09:10 REV:_14Premier Lotteries Ireland DAC Congratulations 262 comp cc

281 All Cash Extravaganza 280 All Cash Spectacular 278 All Cash Tripler 277 All Cash Gold



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prizes between €10 and the TOP

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In Games 1-2: In the same game, match 3 AMOUNTSto win that AMOUNT or find 3x FREE symbols to win

a €1 ticket. Each game is played separately.



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4 Game Facing Unit

278 All Cash TriplerDATE:_Thursday, August 19, 2021, 13:09 REV:_10Premier Lotteries Ireland DAC All Cash 276 comp


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OVER 50,000 PRIZES OF ¤50 TO ¤1,000 TO BE WON

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GAME 2: Match any WINNING NUMBER to any of YOUR NUMBERS to win PRIZE. Find a “ ” to win the PRIZE shown. Find a “ ” to win DOUBLE the PRIZE shown.Find a “ ” to win €50.

25

¤200,WIN UP TO

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SUBJECT TO TECHNICAL REVIEW1074221 Size: 4.0000" x 8.0000"


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DATE:_Tuesday, August 20, 2019, 12:30 REV:_05Premier Lotteries Ireland DAC All Cash Spectacular 245 comp cc



277 All Cash Gold 276 All Cash





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247 Instant Lotto


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3. ART WORK



227 Golden 4s & Silver 5s

1 2 3 4 5

6 7 8

=€20 3x =€50

9 10

11 12 13 14CALLER’S CARD - SCRATCH HERE FIRSTCALLER’S CARD - SCRATCH HERE FIRSTCALLER’S CARD - SCRATCH HERE FIRSTCALLER’S CARD - SCRATCH HERE FIRSTCALLER’S CARD - SCRATCH HERE FIRSTCALLER’S CARD - SCRATCH HERE FIRST

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3. ART WORK





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Contact Phone NumbersRetail Help Desk: 1800 22 44 55 Claims: 1800 66 62 22

Find out more atwww.lottery.ie

Game Week 1 Week 2 Week 3 Week 4 Week 5

No. Name BookSize

In Stock Order In

Stock Order In Stock Order In

Stock Order In Stock Order

1 267 ALL CASH 200

2 277 ALL CASH GOLD 100

3 278 ALL CASH TRIPLER 80

4 275 ALL CASH PLATINUM 20

5 280 ALL CASH SPECTACULAR 20

6 281 ALL CASH EXTRAVAGANZA 10

7 227 GOLDEN 4’S SILVER 5’S 20

8 261 BINGO MULTIPLIER 20

9 248 MONEY MULTIPLIER 20

10 249 MEGA MONEY MULTIPLIER 10

11 266 LUCKY 3S 80

12 272 BINGO 90 40

13 271 DOUBLE YOUR MONEY 60

14 265 DIAMOND BINGO DOUBLER 50

15 262 CONGRATULATIONS 40

16 263 CASHWORD DOUBLER 50

17 264 CASHWORD PLUS 20

18 276 ALL CASH (NEW) 200

19 274 LUCKY 7S 10

20 247 INSTANT LOTTO 60

21 228 WANDERLUST 80

CONSUMABLESWEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5

In Stock Order In

Stock Order In Stock Order In

Stock Order In Stock Order

1 PAPER ROLLS

2 LOTTO PLAYSLIPS

3 EUROMILLIONS PLAYSLIPS

4 DAILY MILLION PLAYSLIPS

5 5-4-3-2-1 PLAYSLIPS

6 RESPONSIBLE PLAY LEAFLETS (BUNDLED IN 25s)

Scratch Card & Consumables Stock Cards

REMEMBERAll consumables orders placed on the Lottery terminal on any given day will be held on the system until the due date for your automated Scratch Card order. The consumable order will be consolidated with your Scratch Card order and delivered to you as one package. If no Scratch Cards are required for you on your due date the consumable order will be dispatched regardless.

GAME NEWS - Lottery Retailer

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Transcript of GAME NEWS - Lottery Retailer