JAPONESQUE

PERFECTDIARY

GIVENCHY

SHISEIDO

AVON

NABLA

NEW STOCK& DECORATION

MAOGEPING

GET GREEN & GORGEOUS WITH HCP

SS21TRENDS

All rights reserved. Copyright upon issue. A big thank you to all of our contributors.No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP.

Beauty products are many things to many people.

Whether used as a daily confidence boost, form

of self-expression or to improve the health of skin,

hair, nails and lashes, the ‘transformative’ qualities

of make-up and skincare products have been

embraced since ancient times. Fast-forward to the

modern day and 2020 is bound to see even more

beauty norms being challenged (and potentially

shattered!) as movements such as #SkinPositivity,

#GenderNeutralBeauty and #AgingWell gain pace.

For HCP, our goal is to always ensure that the

cosmetics packaging we develop and manufacture

is as beautiful as it is functional. For trend-led

or limited edition products, the ‘transformative’

nature of finishes and decoration can elevate a

pack to cult status as it becomes highly exclusive,

desirable and collectable.

For cosmetics categories such as mascara and lip

gloss, the technical details of pairing the right

application system with the brand’s preferred

formula are intrinsic to the performance and

‘transformative’ success of the launch. Short, straight

and sparse lashes become lengthened, curled

and volumised! Lips are contoured and plumped!

Other ‘transformations’ taking place at HCP are the

ongoing developments for sustainable packaging

solutions. Head to page 12 to find out more about our

new state-of-the-art manufacturing facility in Asia

and page 10 for an update on our EcoLab programme.

CHERYL MORGANCREATIVE MARKETING MANAGERcmorgan@hcpackaging.com

Cheryl

TRANSFORMATIVE BEAUTY

Editor’s NoteEditor’s Note

“The ‘transformative’ nature of finishes &

decoration can elevate a pack to cult status as it

becomes highly exclusive, desirable & collectable.”

CUSTOMER LAUNCHES COMPACTS & PALETTES

Avon

Revolu t ion Beauty

Givenchy

Marie Dalgar

Maogeping

Floras is

18 - 27

CONTENTSSPRING SUMMER 20 ISSUE

64 - 75SPRING SUMMER21 TRENDS

Rose Luxe

Hypnot ize

Hush

Midas

Trend Highl ights

FEATURES

16 | Paradise Paper Palettes

22 | Cosmic Love

23 | Class ic B lue

30 | #NoFi l te r Beauty

34 | Powder Dia l

35 | Quar tz Ef fec t

36 | 12 Days of Beauty

42 | Majes t ic Magnum

45 | Chic & Unique

46 | Neon F lash

54 | S IMP Lash Studio

56 | SIMP Mascara Brushes

58 | Lash Studio - Formula & Brush Pairings

60 | Oh, Hel lo Brows!

63 | Spider Brush Technology

04 - 13INTRODUCTION

Who are HCP?

Meet the Leadership Team

Exhibi t ion Calendar

Awards

In t roducing: EcoWood

Asia Factor y Expansion

CUSTOMER LAUNCHESEYES & BROWS

Per fec t Diar y

Paci f ica

Vapour

Japonesque

Wycon

Milani

48 - 53

38 - 44

CUSTOMER LAUNCHESCONCEALER

Shiseido

Samoa

28 - 29

CUSTOMER LAUNCHESLIPS

L ips t ick Queen

Brush on Block

Marionnaud

Nabla

L ise Wat ier

Nykaa

CUSTOMER LAUNCHES RANGES

Forbidden City/Taobao

14 - 15

With over 50 years’ experience in beauty, HCP is a world-class leader in the

design, development and manufacture of stock and custom primary packaging.

INNOVATIVE. CREATIVE. DEPENDABLE.

WHO ARE HCP PACKAGING?

GLOBAL OFFICESDirect & immediate access to regionaldesign, engineering & sales support.

FACTORY LOCATIONSWorld-class manufacturing facilities in North America, Europe & Asia.

A GLOBAL

MANUFACTURING

FOOTPRINT

NORTHAMERICA

HINSDALE - USAREYNOSA - MEXICOAGUASCALIENTES - MEXICO

EUROPE TIGERY - FRANCEBECHHOFEN - GERMANY ASIA

SHANGHAI - CHINASUZHOU 1&2 - CHINAHUAI’AN - CHINA

SUSTAINABILITYHCP’s EcoLab team are dedicatedto developing sustainable solutionsfor beauty packaging.

CAPABILITIES

DESIGN | ENGINEERING | MODEL MAKING | TOOL-MAKING | ARTWORK SERVICES

COLOUR MASTERBATCH PRODUCTION | MOULDING - INJECTION, IBM & EBM | BI-INJECTION & OVER-MOULDING

RUBBER PROCESSING | ALUMINIUM PRESSING & FINISHING | MIRROR CUTTING & DECORATION

PLASTIC & FIBRE MASCARA BRUSH MANUFACTURE | RUBBER WIPER PRODUCTION

METALLISATION & SPRAYING | PRINTING - SCREEN, TAMPO, FOIL, DIRECT DIGITAL, 3D | LABELLING & SLEEVING

ASSEMBLY | LOGISTICS | QUALITY CONTROL

IMMACHINES

IBMMACHINES

EBMMACHINES

SPRAYLINES

DUAL-COATING/METALLISATION

LINES

2019 HCP GROUP TURNOVER CUSTOMER BRANDS

424 38 9 6 35

MEET THE LEADERSHIP TEAM

For more in format ion on any feature in th is magazine, p lease contact your local sa les representa t ive.

Al l detai l s are avai lable on www.hcpackaging.com

REBECCA LIAOCFO HCP GROUPNo. 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China

T: +86 21 6700 0888E: rebecca_liao@hcpackaging.com

EDDY WUPRESIDENT & CEOHCP GROUPNo. 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China

T: +86 21 6700 0888E: eddy_wu@hcpackaging.com

MARY BRADYPRESIDENT HCP NORTH AMERICA 430 Mountain AvenueSuite 402New ProvidenceNJ 07974USA

T: + 1 (908) 643 7720E: mbrady@hcpackaging.com

MICHAEL ZHANGCOO & GLOBAL SUPPLYCHAIN LEADERHCP GROUPNo. 9456 Songze Avenue Qingpu Industrial ZoneShanghai 201700China

T: +86 21 6700 0888E: michael_zhang@hcpackaging.com

JACKIE MANTLEMANAGING DIRECTOR HCP UKTayfield House, 38 Poole RoadWestbourne, Bournemouth Dorset BH4 9DW UK

T: +44 1202 670099E: jmantle@hcpackaging.com

ERIC FIRMINPRESIDENT HCP FRANCE10 rue Vignon75009 ParisFrance

T: +33 1 42 44 24 24E: efirmin@hcpackaging.com

STÉPHANE GRANJON GENERAL MANAGERSIMP4 rue Camille DecauvilleZAC du Plessis-Saucourt91250 TigeryFrance

T: +33 1 64 98 13 60E: sgranjon@simp.fr

DR. THOMAS GIBTNERGENERAL MANAGER HCP GERMANY COSMETIC GmbH & Co. KG Rudolf-Diesel-Straße 14DE - 91572BechhofenGermany

T: +49 9822 6099 15E: t_gibtner@hcpackaging.com

AN EXPERIENCED INTERNATIONAL TEAM LEADING OPERATIONS FOR GLOBAL SALES, DEVELOPMENT & SUPPLY

SS206 |

Visi t the HCP websi te to discover the la tes t t rend ranges, packaging and decorat ion solut ions to

achieve your brand’s unique vis ion! Al l contact detai ls can be found at www.hcpackaging.com

Join us on social media for regular updates about the locat ions we are exhibi t ing and where to f ind us.

The industr y calendar of internat ional exhibi t ions has been rescheduled as fol lows:

EUROPE

COSMOPACKBOLOGNASPRING 2021

MAKEUP IN PARIS17 - 18 JUNE 2021

LUXEPACK MONACO28 - 30 SEPTEMBER 2020

COSMETICS BUSINESS MUNICH30 SEPTEMBER - 1 OCTOBER 2020

NORTH AMERICA

FEBRUARY 2021

MAKEUP INLOS ANGELES

16 - 17 SEPTEMBER 2020

MAKEUP INNEW YORK

15 - 16 SEPTEMBER 2020

LUXEPACKNEW YORK

COSMOPACKASIA - HONG KONG10 - 12 NOVEMBER 2020

ASIA

EXHIBIT ION CALENDAR

Facebook.com/hcpglobalcosmeticspackaging LinkedIn/HCPGlobalCosmeticsPackaging

Join HCP Packaging online at WeCOSMOPROF to connect with our teams and find out more about our

latest launches, products and services! Together, we can move ahead and build the future of beauty.

SS20 | 7

AWARDSNEWS

NJPEC PACKAGE OF THE YEAR AWARDS 2019

HCP are thr i l led to have been presented wi th three awards at the ‘Package of the Year’ annual gala

celebrat ion, held by NJPEC in December 2019 to celebrate the year’s most outs tanding packaging.

3. The ‘Color Cosmetics Plat inum Award’

was given for the MAC ‘Electr ic Wonder’

bronzing compact, l ips t ick and l ip gloss,

launched in summer 2019, presented with

a s tunning cubic t ransfer and foi l design.

2. ‘Color Cosmetics Technical Meri t ’ was

presented for the MAC X Patr ick Starr r

col lect ion, featur ing a special red cr ystal f inish.

1. HCP were awarded the ‘Color Cosmetics Si lver

Award’ for the highly innovat ive L’Oréal brand

IT Cosmetics ‘Lash Blowout’ mascara; a

revolut ionar y custom pack design that

emulates a barrel hair brush and features

HCP’s patented spider brush technology.

Alex Richnak;Senior Manager, Technical Packaging at L’Oréalwith L indsay Bai ley; Account Director, HCP Packaging USA Inc.

SS208 |

2019 ‘EXCELLENT SUPPLIER’

AWARD FROM FLORASIS

HCP are del ighted to have been awarded

the 2019 ‘Excel lent Suppl ier’ award

f rom Chinese brand Florasis (Huaxizi ) .

2019 ‘PARTNERSHIP SUPPLIER’

AWARD FROM ORIFLAME

HCP have received the ‘Par tnership Supplier’

award for 2019 from Swedish cosmetics

brand Ori f lame at their China Supplier

Day, held on the 15th Januar y 2020.

SS20 | 9

2020 sees the exclus ive launch of EcoWood; our cer t i f ied plas t ic- f ree, bio-based raw mater ia l i s a

sustainable al ternative that promises to be a game changer for the beauty industr y. A by-product of paper

product ion, i t i s manufactured from natural , PEFC cer t i f ied, non-food sources and has a zero carbon

footprint , exemplar y chemical resis tance and compatibi l i ty to today’s colour and skincare formulat ions.

Af ter more than 15 years of R&D, 5000 di f ferent var iat ions and 2 years of in-house factor y

t r ia ls , EcoWood is here. Industr ia l ised to be run in convent ional in jec t ion tool ing, grades can be

c lear or opaque, mat t or gloss, r igid or f lexible. EcoWood can be injected, extruded and blow-

moulded and the c lever th ing is that because of i t s unique long-chain molecular s t ructure, the

mater ia l has except ional chemical res is tance and barr ier qual i t ies equivalent to t radi t ional p las t ics .

OUR BEAUTIFUL FUTURE

ECOWOODINTRODUCING

LET US INTRODUCE YOU TO YOUR POTENTIAL ALTERNATIVE PACKAGING PARTNER

SS2010 |

EcoWood can be introduced into sustainable programs in two ways, utilising different grades:

In our increasingly fragile world, we are proudly committed to developing this truly amazing material

and invite our partners to consider this revolutionary breakthrough in technology and sustainability.

Totally sustainable and sensitive to the environment - finally, we can offer...GLAMOUR WITHOUT GUILT

EcoWood ‘X-Grade’ is compatible with PP and PE materials

traditionally used in the beauty industry. It can be used either at 100%

to completely replace plastic or introduced up to 30% within virgin

plastic packaging resin to reduce carbon footprint, whilst maintaining

integrity and performance.

Packs can then be placed in domestic waste, to be incorporated with

PP and PE recycling.

This grade is available with either an opaque or completely transparent

aesthetic. Fibres can be added to give the appearance of a natural

wood-effect.

REDUCE:ECOWOOD‘X-GRADE’

2.

Use EcoWood ‘V-Grade’ to completely replace existing opaque oil-based

polymers: packaging becomes carbon zero, sensitive to the environment

and compostable as part of an industrial composting program.

EcoWood ‘V-Grade’ has the ability to decompose in sea-water; the length

of time depends on the conditions and thickness of the component. This

commercially available grade is the most effective fully industrialised and

certified replacement for single use oil-based plastic testers, applicators etc.

The appearance allows for a high-gloss aesthetic, achieved by the

natural waxes within the material.

Our future vision is to validate already developed grades suitable for

disposal in domestic garden waste.

REVOLUTIONISE:ECOWOOD‘V-GRADE’

1.

SS20 | 11

ASIA EXPANSIONNEWS

NEW HUAI’AN FACTORY - OFFICIAL OPENING CEREMONY

On October 29th 2019, HCP held an of f icial opening ceremony for the newly completed factor y

in central J iangsu province of Eastern China; an addi t ional s tate-of - the-ar t 37,000m2 faci l i ty wi thin

HCP’s Huai’an locat ion. Put t ing HCP at the forefront of sustainable beauty packaging manufacture,

the new faci l i ty is fu l ly compliant wi th Environmental Heal th & Safety (EHS) regulat ions. Product ion

f rom the exis t ing 30,000m2 factor y and 11,500m2 metal pressing plant wi l l cont inue in paral le l.

Pictured lef t to r ight:

Michael Zhang, COO & Global Supply Chain Leader; HCP Group

Gordon Shaw, Managing Director; Baring Pr ivate Equi ty Asia

Mei Wei Cheng, Non-Execut ive Chairman; HCP Group

Eddy Wu, President & CEO; HCP Group

Alex Lee, Managing Director; Baring Pr ivate Equi ty Asia

Dar Chen, Managing Director; Baring Pr ivate Equi ty Asia

Rebecca Liao, CFO; HCP Group

Bo Wei, Huai’an Plant Manager; HCP Group

SS2012 |

The factor y opening was celebrated wi th a t radi t ional Chinese dragon and l ion dance

per formance; concluding wi th speeches f rom HCP Group CEO, Eddy Wu and Bar ing Pr ivate

Equi ty Asia Managing Di rec tor, Alex Lee. The r ibbon-cu t t ing was fo l lowed by a plant

tour, h igh l igh t ing the cu t t ing -edge faci l i t ies that suppor t HCP’s sus ta inabi l i ty programmes.

The new plant features:

New coat ing l ines that del iver a 25% reduct ion in energy consumpt ion.

Zero VOC emiss ions v ia an advanced RCO (Regenerat ive Cataly t ic Oxidat ion) t reatment sys tem.

An innovat ive t reatment loop that enables 100% of water to be recyc led.

An ISO class 2 (300,000/per m3) c lean room for the product ion of packaging

sui table for h igh -qual i ty t ransparent products.

Advanced sys tems to reduce and cont ro l hazardous waste.

This inves tment adds ex tens ive manufactur ing and decorat ion capabi l i t ies to HCP’s of fer ing, wi th

100 in jec t ion machines and 10 dual coat ing l ines, employment of 1,500 fu l ly sk i l led technic ians

and operators, as wel l as new cent ra l warehousing for raw mater ia ls and f in ished goods.

This breathtaking col lect ion from Chinese brand Taobao is inspired by the beauty and symbol ism

of the solar system, luna phases and astronomy. The dazzl ing decorat ion evokes a bewitching

ef fect that is fur ther embodied by the shimmering and gl i t ter y formulas used within the range.

T IME SERIES COLLECTION

12 Color StarryEyeshadow Palette

The real show-piece of the

col lec t ion is a large cus tom

palet te that displays 12

beaut i fu l pear lescent and

gl i t ter ing eyeshadows, placed

in a radial format ion.

This eyeshadow palet te

concept is inspired by

ancient use of the sun, moon

and s tars to measure t ime.

The two-piece round cover has been metal l i sed in the col lec t ion’s s ignature shiny gold

whi ls t the c lear top-plate creates a mesmeris ing window; reveal ing both the product wi thin

and a scat ter ing of holographic s tars across the inser t . The cover is completed wi th a

detai led graphic depic t ing the s igns of the Zodiac, per fect ly al igned wi th each eyeshadow;

an excel lent showcase of HCP’s capabi l i t ies to foi l h ighly ornate and precise designs.

FORBIDDEN CITYTAOBAO

SS2014 |

Time Series LipstickThis luxurious cus tom l ips t ick is weighted for a premium

feel . The design combines an in tensely sparkly deep blue

gl i t ter decorat ion, appl ied as a gradient , wi th an anodised

gold A-shel l and r ing to provide a s tunning contras t .

In tr icate ar twork of s tars and conste l la t ions in gold

and s i lver holographic foi l s are appl ied to the cap.

This desirable packaging design is f in ished wi th a

s tunning highly detai led Zamac and enamel c lock mot i f .

StarrySky Highlighter& Star Blush Compacts

The HCP s tock Radi i Round Blusher (23L) and

Pressed Powder (23J) compacts have been given

a myst ical make-over that is out of th is wor ld!

The c lear faceted ‘diamond’ top-plate displays e laborate

as tronomy-themed graphics in shiny gold foi l , l i f ted to a new level

of ref lec t iv i ty wi th the addi t ion of s i lver holographic s tars. The

design is f inessed wi th a deep blue holographic gl i t ter spray to

beautifully contrast with the gold metallised cover, base and insert.

SS20 | 15

For brands, the freedom that paper pale t tes of fer when designing graphics is pure indulgence.

Seamless designs, fu l l -colour pr in t ing and a wide choice of paper, laminate and special foi l s

mean ambi t ious ar tworks can be achieved for a high- impact resul t . With graphics created by

HCP’s in ternal design team, the ‘Paradise - Paper Pale t te Col lec t ion’ displays colour fu l , photo-

qual i ty designs wi th an added lus t - factor v ia special metal l ic , holographic and shimmer papers;

topped of f wi th highly ref lec t ive foi l s . HCP also of fer paper packaging for l ips t ick and fragrance

s t icks, as wel l as covers for l ip gloss, to br ing vibrant v is ions to a wider product range.

NEW FROM HCP

SS2016 |

1. A deep, square design wi th a fu l l -s ize

mirror and magnet ic c losure, covered wi th

pear lescent paper for a sof t ly di f fused ir idescent

ef fec t . The addi t ion of s i lver holographic foi l

logos gives a myst ical and on- trend aesthet ic .

2. With a sof t - touch feel , th is medium-

sized, u l t ra-s l im palet te inc ludes a fu l l -s ize

mirror and magnet ic c losure. The chic sat in

gold foi l detai l ing gent ly ref lec ts the l ight .

3. A larger s ize yet e legant ly s lender

pale t te displays a t ropical theme wi th

a subt ly holographic paper cover ing,

accented wi th black gloss foi l graphics.

Rock the most covetable eye looks of the moment with Avon’s ‘Playbook’ palettes; contemporar y

and practical addit ions to any cosmetics arsenal. The ‘Playbook’ launches are the eyeshadow

palettes make-up aficionados have been dreaming of... launched by Avon in Europe.

PLAYBOOK SHADOW PALETTES

SUPREME SHADOW PLAYBOOK

20 dreamy shades from

nudes wi th at t i tude to

sof t , smoky shades - and

ever ything in between.

EXTREME SHADOW PLAYBOOK

20 vibrant and long-

las t ing eyeshadow

shades, wi th a

mix of mat te and

shimmer formulas.

“This eyeshadow palette will be yournew make-up must have.” -

Housed in a custom paper palette with a plastic insert, each pack features bold typography displayed

in metallic and holographic foils on the cover for a high-impact aesthetic. The full-size built-in

mirror is ideal for close-up precision and the easy to follow guides aid application. The clever insert

layout accommodates two sizes of pan; large pans for base shades and smaller pans for accent hues.

SS2018 |

Founded by beauty pioneer Adam Minto in

2013, UK brand I Hear t Revolut ion celebrates

the fun, playful s ide of the beauty world,

with unique products and quirky packaging.

The sparkling suspension of glitter blends metallic &

iridescent hues, with stars, snowflakes & super-cute penguin

sequins that will delight anyone as they unwrap

this glistening gift.

HCP’s ‘Gl i t te r S torm’ decorat ion was

such a hi t , the brand re leased a second

ser ies of des igns for Chr is tmas 2019; a

‘Snow Globe’ theme wi th win ter inspi red

graphics revealed beneath the gl i t te r.

Showcased on the HCP s tock Radi i

Square Grande Pale t te (97I ) , each vers ion

inc ludes a mix of 9 sof t mat te and meta l l ic

eyeshadows. The brand’s s ignature pink fo i l

logo coordinates per fec t ly wi th the v iv id fo i led

inser t to add a pop of colour to the range.

SNOW GLOBE PALETTES

ARCTIC

SNOWFLAKE

PENGUIN

SS20 | 19

The ‘Le 9 De Givenchy’ palet te contains an abundance of s tr ik ing

eyeshadow colours inspired by their runway col lect ion, with hues that

ref lect the Givenchy woman’s desires, s tate of mind and creat ive freedom.

This palet te of fers the per fect combinat ion of matte, sat in, gl i t ter y and metal l ic powders, with

shades that are both subt le and ul tra-sophist icated; an elegant way to highl ight the eyes.

Presented in a glossy black cus tom

palet te, the u l t ra-chic design features

the iconic 4G emblem of the Maison

Givenchy, embossed in s i lver on the cover.

The front cover edge displays a debossed

logo, whi le the premium chrome-ef fec t

push-but ton s tud c losure coordinates wi th

the geometr ic u l t ra-pigmented eyeshadows.

The inser t houses 9 square eyeshadows, wi th

an appl icator recess to hold 2 brushes. The

palet te is avai lable in 5 colour combinat ions;

ranging from pared-back neutrals to v ibrant

accents of emerald, amethyst and vio le t .

LE 9 DE GIVENCHY

“If the fashion shows announce the tone of the season, it’s the palettes that determine its colour...”

- GIVENCHY

SS2020 |

For Hol iday 2019, Givenchy launched a s tunning and dramatic fes t ive pale t te as par t of their exc lus ive

‘Red L ine’ Chris tmas Col lec t ion. The ul t ra-sophis t icated cus tom palet te contains 12 eyeshadow shades

to create a daring and made-to-measure look. The highly pigmented and long- las t ing shades of fer both

mat te and gl i t ter y f in ishes wi th in tense colours that can be blended to create inf in i te combinat ions.

The cover is decorated wi th the brand’s s ignature 4G logo embossed in metal l ic red, echoed by

br ight red gl i t ter and coordinat ing edging to the magnet ic-opening palet te design. The inser t holds a

combinat ion of geometr ic powders and 4G-shaped products that add a real wow-factor upon opening

the pack. The black inser t a lso features a recess to hold a brush, wi th a fu l l -s ize mirror in the cover.

RED EDITION PALETTE - HOLIDAY 19

“In pursuit of freedom & diversity, the Red Line collection is a call to push your own boundaries &

break the rules, with strength & passion.”- GIVENCHY

SS20 | 21

Add some intergalact ic glamour with HCP’s new shimmering ‘Cosmic’ top-plate f inish.

Avai lable in an array of colours from moondust white, nebula blue or a mélange of cosmic

purples. F ine holographic gl i t ter par t ic les complete the lustrous look which can be a

radiant addit ion to packs. Presented here with the Radi i Rectangular Midi Palet te (97U).

GET STARS IN YOUR EYES

COSMIC LOVE

SS2022 |

ELEGANCE IN SIMPLICITY

SERENITY & CALM

CLASSIC BLUEPANTONE® 19-4052

‘COLOUR OF THE YEAR 2020’

SS20 | 23

A stunning new launch from Chinese brand Marie Dalgar’s ‘Color Studio’ l ine, the ‘Treasure Hunt

Eyeshadow Palet te’ of fers metal l ic and shimmering powders, te l l ing their customers to ‘ f ind

your inner shine’. With pale highl ight hues through to r ich chocolatey brown and a select ion

of golden tones in-between, this palet te wi l l l i f t many skintones with a dazzl ing pop of gold.

The HCP s tock Radi i Rectangular Pale t te (95C) has been transformed wi th a midas touch, adding a

r ipple-ef fec t cus tom moulded top-plate to give the appearance of mol ten gold. The brand’s square

monochrome logo has been incorporated in to the design wi th a badge placed in to the top-plate.

The cover and base are metal l i sed to match, for a high-shine ef fec t that is bound to at t ract

beauty magpies who can’t res is t the temptat ion of gold! The cus tom inser t holds 8 pressed

eyeshadows, wi th an appl icator recess. The pack also features a fu l l -s ize mirror in the cover.

COLOR STUDIO TREASURE HUNT EYESHADOW PALETTE

SS2024 |

Chinese brand Maogeping’s latest l iquid foundat ion of fers a l ight texture for a

del icate and natural appearance, emulat ing the skin’s natural lustre. According

to the Forbidden Ci ty’s secret recipe, the formula brightens a dul l complexion,

whi le act ive extracts from Chinese herbs disguise pores and blemishes.

This opulent product is presented in the

HCP s tock patented Fusion Round Air

Cushion Compact (92O); an innovat ive

air t ight design that accommodates a l iquid

foundat ion formula on a sponge cushion.

The s tunning cus tom moulded top-plate

has been adorned wi th a highly detai led

cres t design featur ing t radi t ional Chinese

dragons and pat terns; given a luxurious

wow factor wi th a shiny gold metal l ic f in ish.

The embossed logo has been printed

in black for a high-contras t ef fec t . The

push but ton is metal l i sed in gold and

completed wi th a 3D printed monogram.

GOLDEN RENEWAL CUSHIONLIQUID FOUNDATION

“A brand dedicated to the unique charm &

beauty of Asian women.”

SS20 | 25

Florasis is a domest ic Chinese brand from the Huaxizi group, with a

phi losophy of making natural cosmetics inspired by f lowers and nature.

HAUTE COUTURE 2019 COLLECTION

FLORASIS - HUAXIZI

Blue Lotus Nourishing Foundation CreamPresented in HCP’s s tock Fusion Round Air Cushion Compact (92O), the innovat ive air t ight

compact is designed to accommodate a l iquid foundat ion formula on a sponge cushion.

The cream texture formula creates a natural , f resh and dewy glow wi th bui ldable coverage, control l ing

oi l and disguis ing vis ib le pores. The product is avai lable in three shades: ‘Pear l Jade Lotus’ (semi-mat te

and bright) ‘Water Margin Wind Lotus’ (semi-mat te and sof t ) ‘Water Hibiscus’ (semi-mat te and natural ) .

The cover and base are sat in metal l i sed in luxurious rose gold, whi le a capt ivat ing opt ical ef fec t has

been real ised wi th a deep teal special foi l for depth and layer ing, completed wi th a gold foi l logo.

SS2026 |

Hundred Birds Chaofeng Embossed Eyeshadow PaletteSat in metal l i sed in a feminine rose gold, the ever-versat i le HCP s tock Radi i Rectangular Domed

Pale t te (95G) houses a s tunning range of shimmering eyeshadows - a real t reasure to experience.

Hundred Birds Chaofeng Embossed Eyeshadow PaletteSat in metal l i sed in a feminine rose gold, the ever-versat i le HCP s tock Radi i Rectangular Domed

Palet te (95G) houses a s tunning range of shimmering eyeshadows - a real t reasure to experience.

The clear domed top-plate features an exquisi tely detai led feather design, achieving soft colour

blends of teal and aquatic blue with digi tal print ing. Ref lect ive highlights have been added with

holographic si lver foi l , while pink-to-blue f l iptone spray brings a mesmerising ir idescent ef fect.

The brand logo is subt ly foi led on top of the dome in rose gold for a layered appearance.

The unusual custom insert showcases 9 intricately detailed, ornate eyeshadows, inspired by traditional Chinese

carvings of birds and nature. A decorative border design has been foiled along the edges of the insert.

SS20 | 27

The ‘Synchro Skin Sel f -Refreshing Concealer’ was launched as par t of Shiseido’s new ‘Complexion

Col lec t ion’ ; curated to meet the needs of a l l sk in types wi th products that are breathable,

b lendable and bui ldable. The long-wearing concealer immediate ly diminishes the appearance

of imper fect ions, of fer ing medium to fu l l coverage wi th 24-hour wear and a natural f in ish.

I t can be used to br ighten under-eye fat igue and dul lness for an ins tant ly f resher look, whi le

immediate ly diminishing the appearance of dark c irc les, spots , redness and blemishes.

The highly contemporar y sof t - square cus tom

pack features an aluminium cap and col lar in a

mat t b lack anodised f in ish. To give a touch of

Japanese - inspi red s ty le, a s ignature red l ine is

pr in ted on the cap radius a long wi th the brand’s

iconic camel l ia logo to comple te the look.

The th ick -wal led, cr ys ta l -c lear PETG bot t le of fers

excel len t shade ID and formula protec t ion. The

HCP f locked Peanut appl icator (59Z) of fers

easy, zero -drag appl icat ion wi th a precis ion t ip

for targeted areas and a cur ved s i lhouet te for

cont ro l led swipes, contour ing and highl ight ing.

SYNCHRO SKINSELF-REFRESHING CONCEALER

“Adaptive & responsive, to be in sync withwhat skin needs to look & be its best.”

- SHISEIDO

PRECISION TIP

For targeted areas

CURVEDSILHOUETTE

Control led swipes,

contouring &

highl ight ing

SS2028 |

The concealer i s presented in the sof t -cornered

HCP s tock 12mm Radi i Square L ip Gloss (60W)

wi th a c lass ic whi te cap, complemented wi th

a copper sh iny fo i l cheaterband. The c lear

th ick -wal led PETG bot t le (OFC: 8.9ml ) a l lows

for shade ID of the 5 formulas in the range.

A two-piece cap vers ion of th is s tock

pack is a lso avai lable to of fer a

wide choice of decorat ive top-p la tes.

Pai red wi th the HCP s tock ‘Bal le t ’

f locked appl icator: a sof t ly rounded t ip

combines wi th a two-s ided f la t sur face

for opt imum agi l i ty dur ing appl icat ion.

Lebanese brand Samoa are devoted to providing trend- led, af fordable cosmet ics

to a diverse cus tomer base; innovat ing new products that meet a l l beauty needs,

wants and desires. The ‘Skin Envy 2- in-1 High Coverage 12hr Concealer’ promises

to hide imper fect ions to create a per fect sk in tone and radiant complexion.

SKIN ENVY CONCEALER

SS20 | 29

CONCEALER, PRIMER & COLOUR CORRECTORS

Although the emergence of the ‘skin posi t iv i ty’ movement that celebrates untouched beauty

can only be a good thing, using products to enhance the appearance of skin can be a massive

boost to conf idence and sel f -esteem. Make-up pros are buzzing about the growing populari ty

of more natural looking complexions and trends are leaning towards cosmetic products that

s imul taneously colour and nourish; also celebrat ing divers i ty recognised by brands that of fer

a wide range of skintones for a per fect match. Read on for HCP’s recommendations of s tock

packs and appl icators that of fer great opt ions for concealers, pr imers and colour correctors.

#NOFILTER BEAUTY

SS2030 |

MEGA LIPS FEEDHOLE | 853-8291

The feedhole feature holds the ideal amount

of formula combined wi th a precise t ip shape.

MEGA LIPS RESERVOIR | 853-8735

An oversized applicator with a reservoir feature,

ideal for picking up a generous quantity of bulk.

APPLICATOR RECOMMENDATIONS:

15MM JUMBO CONCEALERPP BOTTLE: 55I | PET BOTTLE: 67W

OFC: 18.7ML

A Jumbo concealer with a 15mm neck and an on-trend

over-sized aesthetic. The cap is available in aluminium

or ABS and can be finished in a variety of colours

and effects to bring it inline with any brand identity.

DOME | 853-7739

A sof t , domed f locked appl icator, ideal for

applying concealer or pr imer products .

MINI BOWL | 853-9144

A f lexible design wi th a bowl shaped reser voir

to hold and transfer extra formula.

APPLICATOR RECOMMENDATIONS:

These contemporar y packs of fer several

poss ibi l i t ies for shade ID: mould the PETG bot t le

or base but ton in c lear or leave an undecorated

‘window’ to reveal the formula wi thin. The cap

is avai lable as one or two-piece, wi th the opt ion

to add a decorat ive top-plate or ‘diamond’.

14MM FUSION GLASS ULTRA - 63R | OFC:10.4ML13MM RADICAL ULTRA - 66C | OFC: 10.1ML

SS20 | 31

14MM SQUARE JUMBO LIP GLOSSVK206/FL229 | OFC: 13.3ML

This Jumbo L ip Gloss/Concealer has a

highly engineered inject ion blow-moulded,

th ick-wal l and wide squat PETG bot t le for

a contemporar y aesthet ic . I t i s avai lable

wi th the Doesfoot f locked appl icator.

APPLICATOR RECOMMENDATION:

DOESFOOT | LF 5548

13MM STANDARD CONCEALER1 PC CAP: 59T | RECESS CAP: 59W | OFC: 10.4ML

The t imeless appeal of a cy l indrical pack

wi th the wide decorat ion opt ions of an ABS

cap. The round prof i le is complementar y

to the HCP s tock Fusion and Radi i

ranges whi le the recess cap opt ion is

cohesive wi th the Fusion Deco col lec t ion.

CITRUS | 853-8556 *design patented

This precis ion t ip gives easy and accurate

handl ing, ideal for dot t ing concealer around

the eyes and nose.

APPLICATOR RECOMMENDATION:

SS2032 |

RADICAL KIT 3 WELL (26T)

The Radical Ki t wi th 3 Wel l inser t has

sof t rounded corners and a thick-wal led

base and cover; ideal for shade ID when

moulded in t ransparent res in. The base

inser t can be moulded in a contras t colour

and is ideal for poured concealer products .

MAGNI POT - MEDIUM/15ML(34X | OFC: 18ML)

The Magni Pot is admired for the premium

glass- l ike ef fec t of i t s extra thick PETG base.

This s tock i tem has a screw thread cap/base

and great compat ibi l i ty for cream products

such as concealer, inc luding waterproof

formulat ions. The 34X pot can be suppl ied

wi th PE or PET l iners to sui t di f ferent formulas.

MAGNI DOUBLE-LEVEL POT (MEDIUM/15ML) (BASE: 34X | CAP: 30Y | OFC: 18ML)

The popular Magni Double-Level Pot is

highly compat ib le wi th cream concealer

formulat ions. The cyl indrical cap design has

a hinged opening and screw-threaded twis t -

of f PETG pot, sui table to hold two products

in combinat ion. The cap is f i t ted wi th a high-

qual i ty mirror for appl icat ion on the go.

SS20 | 33

The c lear SAN top disc on the cap al lows for shade ID and oppor tuni ty to add screen

pr int or foi l logos; fur ther ar twork can be appl ied around the edge of the pack.

POWDER DIALLARGE - 31Z:

OFC: 16ml (without dial s i f ter ) | 14.5ml (with dial s i f ter )

The Powder Dial Pot del ivers a handy, s ingle shot of powder

f rom the ABS+SAN cap into the removable SAN base by dial l ing

and shaking the s i f ter to re lease the product . Shake again to

re lease as many doses as required - a c lean and economical

way to s tore and apply powder or mineral formulat ions.

SS2034 |

As the beauty industr y cont inues i t s love af fair wi th the spir i tual and heal ing proper t ies of cr ys ta ls ,

HCP of fer a decorat ive ef fec t that per fect ly complements th is t rend. Avai lable in l ight , br ight

and dark hues, ‘Quar tz Ef fec t ’ can be appl ied beneath a f la t , dome or faceted top-plate feature.

BEAUTIFULLY CRYSTALLINE

Quartz Effect

SS20 | 35

With the overwhelming success of beauty advent calendars in recent years, HCP of fer a

wide se lec t ion of mini packages that can be decorated jus t as decadent ly as their fu l l -

s ize counterpar ts ; the per fect so lu t ion for a dai ly indulgence throughout December.

Presented here are a se lec t ion of mini packs across al l colour cosmet ics categories, wi th

luxurious shimmering and metal l ic f in ishes that wi l l knock your Chris tmas socks of f !

12 Days of BeautyFESTIVE MINIS THAT SHIMMER, GLIMMER & SHINE

SS2036 |

FUSION ROUND DECO SOLO EYESHADOW - 96N

DIAMOND MAGNI POT(SMALL/5ML) - 15D

MINI L IP GLOSS - 51S

FUSION ROUND MINI L IPSTICK - 62W

FUSION SQUARE SOLO EYESHADOW - 96L

FUSION GLASS SUPER MINILIP GLOSS (24MM PLASTIC CAP) - 65T

RADICAL MINI L IPSTICK - 66O

MINI MASCARA - 61Z

MAGNI DOUBLE-LEVEL POT(SMALL/5ML) - 30V+30Z

FUSION GLASS SUPER MINILIP GLOSS (FLUTED CAP) - 65T+69D

FUSION SQUARE MINI L IPSTICK - 66N

MINI EYELINER - 56O

SS20 | 37

L ips t ick Queen is a brand that invi tes their cus tomers to break beauty barr iers and lead the

way wi th the la tes t l ip looks. Indulge l ips wi th their ‘L ipdulgence L ip Mousse’ ; a luxurious yet

feather- l ight hybrid formula that is sof t l ike a mousse and r ich l ike a cream. Avai lable in 8

shades to paint the per fect pout , impar t ing bold pigments to help blur the look of imper fect ions.

Presented in the highly versat i le HCP s tock 14mm

Fusion Glass Ul t ra (63R); a pack that can be

adapted across many product ranges inc luding

l ips, eyes, concealer or highl ighter products .

The pack is b lack mat t sprayed, wi th a

c lever shade ID feature to the bot t le (OFC:

10.4ml) : a laser-e tched window to reveal

the hybrid l ip product formula wi thin. The

brand’s logo has been screen pr inted in whi te

for an impact fu l real isat ion of the pack.

The HCP s tock Leaf appl icator is a versat i le

t ip designed to cushion and smooth, of fer ing

control led appl icat ion for even and bold

colour payof f . A reser voir on each s ide

enables generous product loading and

a f ine t ip to accurate ly out l ine the l ips.

L IPDULGENCE LIP MOUSSE

“A shade for everyone & every occasion,limitless possibilities of lip stand before you to

LIBERATE YOUR LIPS.” - Lipstick Queen

SS2038 |

Winner of the 2019 Indie Beauty Innovator ( IBI ) Award for skincare, Brush On Block’s

‘Protect ive L ip Oi l SPF 32’ is loaded with r ich emol l ients to replenish and soothe the l ips,

whi le creat ing a barr ier to keep moisture in. Ant ioxidants protect the del icate skin from

the environment. The natural , mineral ingredients T i tanium Dioxide and Zinc Oxide protect

from UVA and UVB sun damage as wel l as Blue L ight damage caused by our ever -present

screens. The sophist icated Nude Tint gives a super natural ‘your l ips but bet ter’ look.

PROTECTIVE L IP OIL SPF 32

HCP’s s tock 14mm Fusion Glass Ul t ra (63R)

is an ideal choice for th is product due to the

excel lent formula compat ibi l i ty and mul t ip le

opt ions for shade ID. Brush On Block have

se lec ted their on-brand dark blue for the

bot t le and cap, f in ished wi th mat t spray.

Their sunray logo has been screen pr inted in

whi te and yel low on the thick-wal led PETG

bot t le (OFC: 10.4ml) whi le the c lear base

but ton reveals the formula hue wi thin. The

f locked doesfoot ‘L ip Glaze’ appl icator is a

versat i le t ip for shaping and def ining the l ips.

The Fusion Glass Ul t ra is avai lable wi th two

cap opt ions: one-piece (shown here) , or two-

piece, wi th the addi t ion of a f la t top-plate,

‘diamond’ or decorat ive mater ia ls such as gel .

SS20 | 39

Launched under their own brand, the ‘My Cr ys ta lShine Gloss’ f rom French cosmet ics and per fume

group Marionnaud adorns l ips wi th f resh colour and mirror shine. The ‘Make Me Happy’ range of fers

wal le t - f r iendly cosmet ics to sui t ever y mood and personal i ty. Making the beauty rout ine a moment

to savour, the brand opt for high-per formance, u l t ra-sensor y formulas wi th in tui t ive packaging.

The comfor table, non-s t icky formula contains hyaluronic acid, ensur ing l ips are mois tu r i sed and

plump. I t a lso contains a del icate ly f ragrant ginger ex t rac t known for i t s ant iox idant proper t ies.

The chic and modern aes thet ic has been

real i sed in the HCP s tock 12mm Radi i Square

L ip Gloss (60W | OFC: 8.9ml ) , a sof t - square

pack wi th a th ick -wal led PETG bot t le su i table

for a wide range of l ip g loss formula t ions.

The one-piece cap has been f in ished

wi th s i lver meta l l i sa t ion and a re f lec t ive

holographic fo i l logo appl ied to the

bot t le. The sof t ly rounded ‘Bal le t ’ f locked

appl icator ensures product g l ides per fec t ly

onto the l ips wi th super ior product loading.

MAKE ME HAPPY:MY CRYSTALSHINE GLOSS

HibiscusA sof t del icate pink wi th pear l shimmer.

Coral AmaryllisAn elegant coral tone wi th subt le pear l shimmer.

Fuchsia AzaleaA bright pink wi th a s l ight pear l shimmer.

SS2040 |

Par t of I ta l ian Indie brand Nabla’s ‘Myst ic Col lec t ion’ , the Dreamy Creamy L iquid L ips t ick has

a luminous f in ish wi th a r ich and creamy texture. The hyper-pigmented formula plumps the l ips

for a fu l ler pout , wi th long- las t ing comfor t due to the passion frui t seed oi l and rose-hip oi l

infused vegan and cruel ty- free formula. The brand has taken a fun and seduct ive approach to

descr ibing each shade, wi th names such as ‘Vic ious’ , ‘My Rules’ , ‘Hedonis t ’ and ‘Mood for Love’ .

The HCP s tock 13mm Fus ion S leek L ip Gloss (64M | OFC:5.4ml ) has been decorated wi th a celes t ia l

des ign: the aluminium cap is anodised in gunmetal grey and the c lear moulded bot t le has two passes of

geomet r ic mot i f s in gold and s i lver fo i l . The gold fo i l cheaterband shows the Nabla logo reversed out .

Nabla se lec ted the HCP s tock f locked Bal le t appl icator, which features a sof t ly

rounded t ip wi th a two-s ided f la t sur face for opt imum agi l i ty dur ing appl icat ion.

DREAMY CREAMY LIQUID L IPSTICK

SS20 | 41

The t rend for opulent packaging is personi f ied by the ‘ t rophy l ips t ick’ ; packs wi th decadent

aes thet ics that e levate th is highly desirable i tem to the height of feminine luxur y. HCP’s

aluminium-clad Magnum Sl im Ful l -Size L ips t ick (65S) of fers endless oppor tuni t ies for brands to

cus tomise the outer cap wi th rol led or pressed designs to take this e legant pack to the next

level . The cup s ize is 12.7mm whi le both the cover and base are weighted for a premium feel .

MAJESTICMAGNUM

LUXURY LIPSTICK.. . IT ’S IN THE DETAIL

With core values of qual i ty, innovat ion and divers i ty, Canadian brand L ise Watier pr ides

i t se l f on launching products that surpass the highest expectat ions of today’s women.

“Glamorous velvet matte colour lipsticks delivering a lightweight

feel.” - Lise Watier

The ‘Rouge Velours Mat

Suprême’ is a long- las t ing,

mois tu r i s ing mat te l ips t ick

that del ivers r ich ly pigmented

colour in jus t one swipe.

Presented in the HCP s tock

Fus ion Round Sl im Wand

(64F); a versat i le pack

choice not on ly for l ips, but

a lso for face products such as

concealer or h igh l ighter. The

base and cap are meta l l i sed

in a chic gunmetal grey, wi th

the A-shel l anodised to match.

The brand’s e legant logo is

pr in ted in whi te on the base.

The comfor table and u l t ra -

l igh t tex ture combined wi th

the e longated, s lender

s i lhouet te pack achieves

precise appl icat ion ever y

t ime. The base is weighted

for a premium feel .

ROUGE VELOURS MAT SUPRÊME

SS20 | 43

MASABA BY NYKAA LIPSTICKSIn col laborat ion wi th Nykaa, India’s largest omnichannel beauty dest inat ion, ‘Masaba by NYKAA’

is Indian fashion designer Masaba Gupta’s f i rs t ever beauty col lec t ion; marr ying her br i l l iant pr in t

sensibi l i ty with Nykaa’s exper t ise in colour cosmetics. HCP have supplied the stock ful l -s ize Paper Lipst ick

(598)* in 12 variat ions; an ideal choice to showcase the v ibrant , ec lec t ic designs and coordinat ing

bul le t shades that have been special ly curated for the Indian skintone and the mi l lennial consumer.

The f lush f i t Paper L ips t ick uses HCP’s super

smooth fu l l - s ize l ips t ick mechanism wi th a

highly ef fec t ive chamfered col lar that he lps

to prevent f raying of the cap dur ing repeated

use. For Nykaa, the A-shel l has been anodised

throughout the range in sh iny gold to add

a touch of opulence to th is fun col lec t ion.

The Paper L ips t ick can also now be suppl ied

wi th HCP’s ‘F reedom mechanism’; a POM

and lubr icant - f ree des ign that of fers a smooth

and cont ro l led swive l torque, compl iant wi th

REACH di rec t ives. The 12.7mm clear PETG

cup (6, 8 or 12 r ibs ) i s avai lable wi th an

aluminium shel l or p las t ic s leeve mechanism.

*FSC Cer t i f icat ion can be provided.

“I am very thrilled to unveil my first ever beauty line - Masaba by Nykaa. Merging all my favourite colours & prints into a timeless collection that’s tailor-made to suit

all skin tones across age groups. ” - MASABA GUPTA

SS2044 |

HCP of fer s tunning decorat ion and f inishes that speak to ever y brand personal i ty; whether

dark and edgy, ref ined and luxurious, cute and fun or s imple and c lassic. Select ing an eye-

catching ef fect that br ings f lair to a cosmetics range is essent ial to at tract the at tent ion

of beauty magpies onl ine and instore. HCP’s innovat ion team is always ant ic ipat ing

the next hot look to hi t the beauty scene - and developing fabulous f inishes to match!

CHIC & UNIQUEDIVINE DECORATION & FINISHES

SS20 | 45

With t rend inf luences taking a blas t f rom the past of the 1980s and 1990s in recent

seasons, the neon look is se t to s tay. High-end brands are sending models down the runway

in neon gowns and Ins tagram inf luencers are showcasing this colour-craze wi th a f lash of

eyeshadow or a s l ick of eyel iner; th is u l t ra-br ight look can be reinvented for al l market

levels and f la t ters a l l sk in tones. HCP of fer neon f in ishes for per fect ly coordinated packaging

in opaque or t in ted ef fec ts , whi le foi l s add an at tent ion-grabbing pop to logos and ar twork.

FLUORESCENT FINISHES

SS2046 |

SS20 | 47

Add a playful f lash of f luorescent colour to eyel ids with a range of neon eyel iners,

launched by trend-set t ing Chinese domest ic brand Per fect Diar y. The organic formula

contains mineral pigments in br ight and colour ful t ints , promising smudge-proof resul ts .

Presented in the HCP s tock 10mm Cone Eyel iner (60B | OFC: 6ml) , the product is paired wi th the HCP

Linear Nylon Tip; a precise pointed applicator that of fers accurate application to create a variety of looks.

The black glossy pack has a PET bot t le and the dramatical ly tapered cap is decorated

wi th a coloured gradient spray, providing both an impact fu l aes thet ic and shade ID.

The pack is completed wi th the brand’s minimal is t logo, digi ta l ly pr in ted in pure whi te.

NEON MARK COLORED EYELINER

SS2048 |

The brain-chi ld of Brook Har vey Taylor, Paci f ica is a vegan and cruel ty-

free brand that pr ides i t se l f on using natural , safe and sus tainable ingredients .

In fused with hemp-derived cannabis sat iva

oi l , the ul t ra-black pigmented formula

bui lds drama whi le hemp f ibres l i f t and

add a longer appearance to each lash.

The ever -popular HCP stock 13mm Standard

Trade Size Mascara (55G) has been t ransformed

into the brand’s br ight and fun aesthet ic with a

purple moulded cap and bot t le, decorated with

holographic si lver foi l and whi te printed graphics.

The cur ved prof i le of this exclusive brush is

aesthet ical ly unique; contouring with the eye

to evenly and fu l ly load formula onto each

individual lash. The twis ted grooves create

reser voirs of mascara to help coat lashes and

bui ld volume for superb separat ion, lengthening

ef fects and a beaut i fu l , breathtaking lash look!

Lift lashes to new highs with Pacifica’s‘Highest Lash Chronic Volume Mascara’

HIGHEST LASHCHRONIC VOLUME MASCARA

SS20 | 49

“Elevate with length, volume & definition.”

US brand Vapour draws inspirat ion from the sereni ty of the landscape in Taos, New Mexico;

embodying a power fu l yet unders tated s t rength and wi ld beauty wi th products that br ing

‘sof t ly i l luminat ing colour to the planes and contours of the face’ . Le t go of convent ion wi th

Vapour’s ‘Mesmerize Mascara’; a natural product that promises to e levate lashes wi th

hypnot ic colour, length, luxe volume and def ini t ion for the u l t imate panoramic ef fec t .

MESMERIZE MASCARA

“Challenging convention is never easy,but the benefits are transformational.”

The brand se lec ted the highly versat i le

HCP s tock 13mm Standard/Trade Size

Mascara (55G); moulded in a nature-

inspired khaki hue wi th a sof t touch f in ish

for tact i le appeal . The minimal is t logo

has been foi led in whi te for a pure ef fec t . SS2050 |

Japonesque of fers ar t is t - inspired colour cosmet ics that del iver runway beauty wi th the versat i l i ty to

create looks ranging from sof t and natural to bold and dramatic. Their highly desirable products are

craf ted wi th precis ion and per formance in mind; wi th uncompromising s tandards and f lawless resul ts .

AMP-UP™ VOLUMIZING MASCARA

For thei r ‘Amp-Up™ Volumizing Mascara’, Japonesque has

se lec ted the HCP s tock 13mm Magnum Mascara (64V); an

e legant a luminium-c lad, c lass ic cy l indr ical mascara pack that

i s par t o f the luxur ious Magnum s tock range. Anodised in a

chic sh iny s i lver, a minimal is t b lack logo comple tes the look.

The ‘Double Tr im’ cr imped f ibre brush is ideal ly shaped for volumis ing

resu l t s . Ins tant impact i s achieved wi th a lengthening, th ickening

and condi t ioning formula contain ing Widelash™ t r ipept ide blend;

condi t ioning whi le i t coats, for 3x more v is ib le volume in jus t 15 days.

“Driven by the love of creating beauty, Japonesque has earned

the reputation of creating the most refined, innovative & distinctive

beauty accessories, make-up brushes & cosmetics in the world.”

SS20 | 51

Wycon’s philanthropic-inspired mission is to offer high-quality make-up at a price that is accessible to all;

establishing themselves as one of the current market leaders in Italy, with more than 200 stores in major cities.

FIONA MAY - AMAZING MASCARA

This ex t ra -b lack volumis ing mascara gives long,

cur ved and super def ined lashes for a guaranteed

fa lse eyelash ef fec t . The HCP s tock 14.5mm

Paci f ic Mascara (65F) has been meta l l i sed in

an on- t rend blue hue, wi th a logo in cr i sp whi te.

The ‘ In tense Sculp t ’ (SDH0008) SIMP plas t ic

moulded brush features t r iconical br is t les for

dramat ic volume, def in i t ion and lengthening

resu l t s . The bal l - t ip ass is t s wi th re loading and

def in ing speci f ic areas of the lash f r inge.

‘LOVE IS LOVE’ MASCARA

Launched for Valent ine’s Day 2020 to create

dramat ical ly cur led lashes, the HCP s tock 13mm

Standard Mascara (55G) has been given a

s tunning l imi ted edi t ion make-over wi th spark l ing

pink 3D Gl i t te r, comple ted wi th b lack graphics.

The SIMP Maxi Cur ve brush (SB0202) features

a ser ies of 16 long and smal ler rows of

br is t les, cons t ruc ted on an hourglass shaped

brush. Fas t vo lume and great def in i t ion is

achieved, catching the lashes f rom root to t ip.

SS2052 |

A mascara so fearless, i t needs no introduct ion! With up to 24 hours’ of wear,

‘The Waterproof One Mascara’ by US brand Milani is ser iously l i fe-proof - rain, shine

or cr y. I ts blackest black smudge-free formula with waterproof polymers works to

lengthen and volumise each individual lash to take on whatever the day has in s tore.

The HCP s tock 13mm Standard/Trade Size Waterproof Mascara (63U | OFC: 12.7ml) has been

given a bold look wi th a black glossy cap and ocean-blue moulded bot t le . An overs ized placement

of the Mi lani logo adorns the bot t le in shiny gold foi l , wi th the product name on the opposi te s ide.

The cus tom twis ted-wire

brush, manufactured in HCP’s

USA faci l i ty in Hinsdale, has

a cone-shaped prof i le wi th a

precis ion t ip that coats ever y

lash to ins tant ly volumise,

lengthen and l i f t . Enhanced

wi th Jojoba Oi l and Vi tamin

B5 to nourish and condi t ion

lashes, the formula is

vegan and cruel ty- free.

HOW TO APPLY:

For a smudge-free lash

appl icat ion, s tar t at the base

of the lashes and gent ly wiggle

the wand to the t ip. Apply

as many coats as desired.

THE WATERPROOF ONE

SS20 | 53

M A S CA RA E X P E RT I S E AT T H E H E A RT O F T H E M AC H I N E

SIMP is the special is t for the design, engineering and manufacture of micro-precis ion moulded

appl icators and rubber wipers for the beauty industr y.

Located in Tiger y near Paris , France, SIMP is p leased to welcome customers to their newly curated

Lash Studio. Showcasing a large col lec t ion of mascara brushes in a workshop environment, exper ts

and cus tomers can work together to se lec t and develop the best appl icat ion sys tem to pair wi th

their chosen formula for a successfu l launch.

SS2054 |

SIMP pride themselves on combining in-

depth market knowledge wi th current beauty

t rends and mater ia l exper t ise to of fer the

best mix of appl icator, wiper and formula.

In a business where ‘speed- to-market ’ i s

crucial , S IMP of fer a fas t turnkey make-

up solut ion to their g lobal c l ients . Taking a

col laborat ive approach, SIMP share their

product innovat ion wi th cus tomers to exchange

ideas and boost development of new concepts.

Combining SIMP exper t ise wi th HCP fu l l pack manufactur ing and decorat ion

capabi l i ty in Asia, Nor th America and Europe, HCP now provides a compel l ing

proposi t ion for fu l l mascara pack development, product ion and regional supply.

SIMP’s unique of fer ing enables the cus tomer to

accessor ise their chosen plas t ic mascara brush

to create indiv idual brush designs. Each brush

archi tec ture can be adapted to sui t market ing

aesthet ics and del iver speci f ic make-up c laims.

P las t ic brush mater ia l hardness can be varied

and designs can be cus tomised wi th in tr icate

features such as arches, sculpt ing tools

or hook, petal , twis ted or cur ved bris t les.

SS20 | 55

CaresseSD0222

VOLUME, CURL& LENGTH

Maxi SculptHCP-SA0167

DRAMATIC VOLUME,DEFINITION & CURL

The patented

‘open- loop’

f lexible

br is t les give

a gent le

appl icat ion

wi th quick

product

loading onto

the lashes.

The ‘Sirene’

shaped

prof i le

ef fec t ive ly

fo l lows the

shape of the

lash l ine.

The unique

design holds

the formula

wi thin the

br is t les for

immediate

product

t ransfer &

ef for t less

appl icat ion.

Also ideal

for lash care

products due

to the sof t

appl icat ion.

The

cur vaceous

prof i le

fo l lows the

cur vature

of the lash

l ine for

ergonomic

appl icat ion.

Cone &

petal shaped

bris t les

combine for

dramatic

volumis ing

resul ts .

The rows &

bris t le s ize

are placed

in reverse to

each other to

sculpt 360˚

volume for

al l types of

lashes, wi th

v is ib le cur l &

def ini t ion.

SS2056 |

Hook Me UpSAD0060

CURL, DEFINITION& LENGTH

Full CoverHCP-SH0175

VOLUME & DEFINITION

Patented

hooks at

the top of

each br is t le

act as a

reser voir,

grabbing

the lash

at the root

& coat ing

ef fec t ive ly

f rom base

to t ip for

opt imum

cur l , length

& def ini t ion.

The brush

architecture

separates &

volumises

lashes for

a bold &

l i f ted look.

The

reser voirs

create

volume,

while the

bris t les

on each

arch comb

through

lashes for

excel lent

defini t ion.

This comb

applicator

has 5 rows

of brist les

on one side,

allowing for

orientation &

extremely soft

application.

Innovative

cone-shaped

bristles on

top of 4

patented

SIMP arches

hold a

reservoir of

product for

immediate

loading onto

the lashes.

SIMP of fer endless oppor tuni ty for var iat ions of precis ion-moulded plas t ic mascara

brushes; wi th each archi tec ture, br is t le shape and accessor y achieving di f ferent lash looks.

Brushes can be moulded in a brand’s chosen colour-target; ensuring it is both beautiful and functional.

Presented here are four of S IMP’s most innovat ive and ef fec t ive plas t ic

mascara brushes; designed, engineered and manufactured in Paris , France.

Also

available as

a 360° brush

(SA0060).

SS20 | 57

Del iver ing the best in fas t beauty solu t ions, HCP’s highly ski l led mascara appl icat ion special is ts raise

the bar wi th decades of experience in both f ibre and plas t ic brush innovat ion. Col laborat ive Lash Studio

faci l i t ies are now in place in Europe, Nor th America and Asia, enabling interact ive and targeted mascara

development wi th innovat ive brush technologies, marketable t rends and exclus ive brush-formula

pair ings to achieve except ional resul ts . In each Lash Studio, brands work c losely wi th HCP’s mascara

exper ts and on-s i te make-up ar t is t to del iver on per formance and exceed new launch expectat ions.

Strong par tnerships wi th many of the best g lobal mascara formulat ion exper ts opt imises

formula and appl icat ion sys tems - here we present resul ts achieved from f ibre and

plas t ic brushes matched wi th mascara bulk f rom Ancorot t i , I ta ly and Cosmet ica, Canada.

LASHES WITHOUT MASCARA

LASH STUDIOKEEP YOUR EYES ON HCP & LET YOUR LASHES SPEAK VOLUMES!

A cur ved prof i le p las t ic brush wi th n ine rows of br is t les and two loading arches that del ivers

a dramat ic fa lse lash ef fec t ; giv ing volume, def in i t ion, cur l and length to the lashes.

PLASTIC BRUSH: FEATHER LASH - SB0199

SS2058 |

A s ingle - tapered cr imped f ibre brush that creates a c lass ic ‘smar t vo lume’ lash look.

The shape is ideal for a bui ldable look, lengthening and natura l ly l i f t ing the lashes.

FIBRE BRUSH: WAVE SINGLE TAPER - XP08240-51

The ‘Wave Double Tr im’ cr imped f ibre brush is ideal ly shaped for vo lumis ing resu l t s . The

cr imped f ibres capture formula whi le the wavy f ibre shape gives a gent le appl icat ion.

FIBRE BRUSH: WAVE DOUBLE TRIM - 851-9328

Ext reme volume and lengthening resu l t s are achieved wi th th is uniquely des igned brush that

emulates the cur ve of the lash f r inge for targeted appl icat ion and generous product loading.

PLASTIC BRUSH: INFINITI - SHCP0001

SS20 | 59

Social media is moving brow trends on faster than ever before; just as one look hi ts the

big t ime, the pendulum swings the other way. Beauty exper ts are predict ing a shi f t f rom

the overly-sculpted and high-maintenance ‘ Insta-brow’ to a more natural , f luf fy and

less def ined arch; ideal ly created with brow gels and nourishing treatments. HCP of fer

many stock pack and brush pair ings that are ideal to achieve a sof t ly feathered brow.

FLUFFY, FEATHERED & FACE-FRAMING

SS2060 |

VK123/FL231WITH MA7370 BRUSH

VK120/FL233WITH MA7052 BRUSH

VK118/FL101WITH SD0205 BRUSH

For nourished brows, this 4mil

sol id white f ibre is par t icularly

sui table for applying treatments.

All packs shown here are manufactured in HCP Germany.

A small, double-taper shaped brush

with 4mil solid fibres; a strong

choice for slender brow shapes.

A plas t ic brush that combines

th ick & thin t ronconical br is t les

to colour & s ty le the brow.

VK118/FL117WITH MA7378 BRUSH

A single- taper brush that uses

3mi l so l id f ibres & is ideal for

brow gel formulat ions.

This versati le, conical brush has

long & soft f ibres, making i t ideal

to apply gel product to brows.

A mini brush that ef fec t ive ly

grooms brows & s imul taneously

appl ies product .

BK102/VK146 + FL117WITH MA7042 BRUSH

BK110/VK146 + FL101WITH MA7389 BRUSH

SS20 | 61

2020 is se t to be HCP Germany’s year of t ransformat ion in to beauty brands’ preferred

European manufactur ing s i te. The plant expansion programme in Bechhofen has

s t rengthened HCP’s core competency of packaging and appl icator manufacture for

mascara and l ip gloss, wi th the out look to produce fur ther categories of packaging.

The inves tment of new, larger - tonnage machines in HCP Germany enables h igher manufactur ing

capaci t ies; wi th increased leve ls of au tomated assembly and new s ta te -o f - the -ar t machiner y. The recent ly

ro l led -ou t ‘Oracle‘ ERP sys tem suppor ts the process, reducing lead- t imes and wi th fas ter react iv i ty.

HCP GERMANYMANUFACTURING WITH A EUROPEAN FOOTPRINT

INJECTION HALL

AUTOMATED ASSEMBLY CENTRALISED MATERIAL SUPPLY

SS2062 |

HCP’s Spider Patented Technology is a special sur face t reatment creat ing microscopic spheres at

the f ibre t ip for enhanced volumis ing resul ts . The brushes shown below are manufactured in HCP

Germany and are avai lable wi th a varie ty of Spider Technology designs: wi th s ingle or mul t ip le

reser voirs , appl ied up to 360° around the brush or in a spiral format ion. HCP have inves ted in 360°

Spider Brush Technology in the Nor th America faci l i ty to increase their g lobal mascara synergy.

SPIDER 3 | MA 7405 S3

3 distinct horizontal reservoirs with Spider Technology

5mil hollow dimpled fibres for ultimate volume.

SPIDER 360 | MA 7345 S360

The 360° Spider Technology is appl ied

to the br is t les for maximum volume resu l t s .

EASY SPIDER | MA 7334 EA360

Al ternat ing br is t le lengths wi th Spider Technology

in a 360° format ion to load & separate the lashes.

SPIDER SPHERES MAGNIFIED

SPIDER BRUSH TECHNOLOGY - A GLOBAL SYNERGY

THE BLOOM OF LUXURY

SPRING SUMMER 21TRENDS

AN ULTRA CHIC PALETTE OF SOFT PINK TONES

TONE-ON-TONE GOLD BRINGS A SENSE OF ELEGANCE

QUARTZ EFFECT, DIAMOND DESIGNS & GOLDEN TEXTURES

ALUMINIUM PACKS ADD A PREMIUM TOUCH

DELICATE ROSES CONTRAST WITH SHARP ART-DECO GEOMETRICS

A REFINED & SUMPTUOUS TAKE ON LUXURY

A HEIGHTENED SENSE OF FEMININITY

DELICATE TONES OF ROSE, PEONY & CHAMPAGNE GOLD

FLORALS & L INEAR DESIGNS CREATE AN EXQUISITE LOOK

OPULENT YET NATURAL EFFECTS

AN ENRAPTURING ESCAPE FROM REALITY

SPRING SUMMER 21TRENDS

PRISMATIC & CRYSTALLISED FINISHES

LUMINESCENCE & BRIGHTLY COLOURED JEWELS

COSMIC DECORATION MESMERISES & HYPNOTIZES

DARK HOLOGRAPHIC GLITTER CATCHES THE L IGHT

DREAMSCAPES INSPIRE A COLOURFUL CLASHING AESTHETIC

DARK FAIRYTALES & PSYCHEDELIC SUPERHEROES

ECCENTRIC & ECLECTIC WITH A FESTIVAL FEEL

AN INDIVIDUAL TAKE ON BEAUTY & WELLNESS

AN ESCAPE TO AN ALTERNATIVE REALITY

KALEIDOSCOPE & DISTORTED EFFECTS

GREEN IS THE NEW BLACK

SPRING SUMMER 21TRENDS

A STRIKING MONOCHROME PALETTE

VIVID ACCENTS OF GREEN BRING ENERGY & ZEST

DRAMATIC DRIZZLE DECORATION & TACTILE GRANITE EFFECT

SOFTLY BRUSHED BAMBOO ARTWORK

NATURAL TEXTURES, RECYCLED & FSC CERTIF IED PAPER PACKAGING

INCORPORATION OF SUSTAINABLE PACKAGING IDEAS

EXPLORING THE PRACTICE OF: REDUCE, REUSE, RECYCLE

REFILL CONCEPTS & PCR MATERIALS

APPRECIATING THE BEAUTY OF THE NATURAL WORLD

A MODERN INTERPRETATION OF ‘GREEN’ AESTHETICS

THE GOLDEN TOUCH

SPRING SUMMER 21TRENDS

ALUMINIUM PACKAGING ADDS A COOL TOUCH

SUBTLE TEXTURE CONTRASTS OF GLOSS VS MATT

A VINTAGE- INSPIRED LOGO IN TONAL SILK SCREEN

LAYERED DECORATION & HIGHLY REFLECTIVE FINISHES

AN UNAPOLOGETICALLY LAVISH SENSE OF LUXURY

GOLD BRINGS THE ULTIMATE GLAMOUR

STRUCTURAL PACKAGING & ULTRA-METALLIC FINISHES

FACETED & FLUTED DESIGN FEATURES

TRENDHIGHLIGHTS

CREATIVE FINISHES & DECORATION

DIAMOND DRILLING

Create an i l lusion of inlaid jewels with

‘Diamond Dri l l ing’ technique - sui table for

aluminium components only. The faceted

resul t gives the appearance of a highly

ref lect ive diamond, contrast ing here with the

champagne gold anodisation of the Magnum

Mascara (64V) in a chic chevron design.

HEAT TRANSER LABEL ON ALUMINIUM

Shown on the Magnum Slim Lipst ick (65S) in ‘Rose

Luxe’, HCP of fer ful l colour heat t ransfer labels on

aluminium. The super feminine f loral design shows

the level of detai l and colouration that can be

achieved with this seamless decoration method.

QUARTZ EFFECT

For a more subt le take on luxur y, HCP’s new

‘Quar tz’ ef fects are available in a range of tones;

shown here in ‘Rose Luxe’ in a delicate blush tone,

overlaid with an Ar t -Deco inspired foi l design.

SS2072 |

PRISMATIC DOME

The clear dome of the Radii Rectangular Midi Palet te (97U) has been given an enrapturing l i f t with

prismatic coating; adding a futur is t ic purple- to-green colour -shi f t ef fect to the digi tal ly printed imagery.

PRECIOUS JEWELS

For a truly maximalis t look, bright ly coloured

prismatic jewels nest le between metal l ic gold

caviar beads for a decadent twist to the Magni

Pot (15D | OFC: 5ml), shown in ‘Hypnotize’.

COSMIC TOP-PLATE

A mesmerising new top-plate decoration to

reinvent any stock pack with a cover recess, this

moulded material combines swir ls of i r idescent

mul t i -colour shot through with twinkl ing gli t ter

par t icles. The ‘Cosmic’ ef fect is avai lable in

a range of l ight, dark and bright colourways.

SS20 | 73

PAPER PALETTE

The paper palet te shown in ‘Hush’ demonstrates

the decoration f lexibi l i t ies that paper i tems

of fer, printed with a modern bamboo design

and white foi led logo. The pack also has eco-

credentials with uncoated recycled, FSC paper

and a textured inser t material that emulates the

look of bamboo, while being Vegan, FSC and

REACH compliant. The pale t te has a paper t ray

locking feature for an eco- f r iendly c losure.

POM-FREE MECHANISM

In ‘Hush’, the Paper Lipst ick (598) has not only

been assembled with recycled and uncoated

FSC paper but HCP’s ‘Freedom’ POM/

Lubricant - f ree mechanism has been ut i l ised,

maintaining a smooth and control led swivel

torque and compliance with REACH direct ive.

GRANITE SPRAY

For the look of nature, HCP’s ‘Granite’ spray

creates a tact i le ef fect with the random texture

of natural s tone. Shown in ‘Hush’ on the cap of

the Astra Tot t le (78U), this i tem has also been

moulded in 100% R-PP to demonstrate a ‘reduce’

program for more sustainable packaging options.

SS2074 |

LASER ETCHING

Shown on the bott le casing of the 13mm

Magnum Square Mascara (6G8) in ‘Midas’,

laser etching is a highly luxurious technique

that adds intr icate, tonal decoration. This s leek

and elegant aluminium clad square pack has a

weight in the cap and base for a premium feel.

FASHIONABLY FLUTED

The f luted aspects of the Radii Square

Domed Pressed Powder (98N) and the

Fusion Ful l Size l ipst ick (6G7) just ooze

style; metal l ised in shiny gold to echo the

appeal of vintage make-up packaging.

GOLDEN DIAMOND

An evolut ion for the Radii Round Solo

Eyeshadow (23K), a faceted moulded ‘diamond’

is now available to add a touch of decadence.

Featured here in ‘Midas’, the enti re pack

is metal l ised in gold for a precious resul t.

SS20 | 75

W W W. H C PA C K A G I N G . C O M

EcoWood is HCP’s exclusive, fully certified plastic-free, bio-based sustainable alternative to traditional materials.

It is manufactured from natural, PEFC cert, non-food sources and has a zero carbon footprint, exemplary chemical

resistance and compatibility to today’s colour and skincare formulations. The result of more than 15 years of research

and 2 years of factory testing, EcoWood is here - fully industrialised and ready to change the face of beauty.

OUR BEAUTIFUL FUTURE

ECOWOODINTRODUCING

Totally sustainable and sensitive to the environment - finally, we can offer GLAMOUR WITHOUT THE GUILT