Dr. SRINIDHI K PARTHASARATHI BE., PGDM., Ph.D., D.Litt
28
Dr. SRINIDHI K PARTHASARATHI BE., PGDM., Ph.D., D.Litt No.9, 10 th Cross, Prashanthnagar Bangalore -560079 Phone: 09986050140 [email protected] PROFILE Holding Leadership position in Academics and Industry over the last 27 years Registrar of a Category 1, NAAC A + Accredited University and Director of Leading B-School 13 years of academic administration and teaching experience for MBA/PGDM students in Operations, Project Management & Entrepreneurship. Result oriented entrepreneur with 18 years of experience in managing operations of large Projects Developed and implemented innovative training methods for 21 st century learning environments. Adept in case oriented facilitation by bringing in practical industry scenarios into learning environments Researcher on Total Quality Management based on Workplace Spirituality contained in Bhagavad Gita. Established Public Speaker having delivered over 2000 invited talks and done over 800 TV shows on Spirituality and Management in India and abroad. QUALIFICATION Awarded D.Litt for contribution in the field of Workplace Spirituality by S-VYASA deemed to be University. Ph.D. in Management Studies: REVA University. Title: Design of a Sustainable Quality Management Model for MSMEs based on Bhagavad Gita. Post Graduate Diploma in Management ( PGDM), TAPMI,Manipal, 1992, Specialization: (Systems, Marketing) Bachelor of Engineering (Electrical), MSRIT Bangalore, 1990 SKILL SETS Possess excellent verbal and written communication skills. Ability to research and evolve new teaching methods to aid qualitative learning. Excellent interpersonal skills Establish rapport with students by creating positive and respectful environment Mentoring people on leadership, stress management, Emotional Intelligence etc. Conducted numerous workshops and seminars in various management and life skills Lectures at many locations on spirituality vis-à-vis corporate administration. The dictum to transform potentialities into realities through a self -developed initiative EDUCATION and TRAINING From January 2018 to date: S-VYASA deemed - to - be- University – Registrar and Director I/C of VYASA Business School Job Role Chief Administrative Officer Contributing to Marketing Strategies Ensuring convergence to NAAC, AICTE and UGC requirements and Regulations Setting up Systems and Processes for Operations Mentoring and Coordinating IQAC activities Managing Academic Administration, Infrastructure, Hostels Created Learning Systems for Holistic Learning (VYASA Learning System)
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Transcript of Dr. SRINIDHI K PARTHASARATHI BE., PGDM., Ph.D., D.Litt
Dr. SRINIDHI K PARTHASARATHI BE., PGDM., Ph.D., D.Litt
No.9, 10th
Cross, Prashanthnagar
Bangalore -560079
Phone: 09986050140
PROFILE
Holding Leadership position in Academics and Industry over the last 27 years
Registrar of a Category 1, NAAC A+ Accredited University and Director of Leading B-School
13 years of academic administration and teaching experience for MBA/PGDM students in Operations, Project
Management & Entrepreneurship.
Result oriented entrepreneur with 18 years of experience in managing operations of large Projects
Developed and implemented innovative training methods for 21st century learning environments.
Adept in case oriented facilitation by bringing in practical industry scenarios into learning environments
Researcher on Total Quality Management based on Workplace Spirituality contained in Bhagavad Gita.
Established Public Speaker having delivered over 2000 invited talks and done over 800 TV shows on Spirituality
and Management in India and abroad.
QUALIFICATION
Awarded D.Litt for contribution in the field of Workplace Spirituality by S-VYASA deemed to be
University.
Ph.D. in Management Studies: REVA University. Title: Design of a Sustainable Quality Management Model
for MSMEs based on Bhagavad Gita.
Post Graduate Diploma in Management ( PGDM), TAPMI,Manipal, 1992, Specialization: (Systems,
Marketing)
Bachelor of Engineering (Electrical), MSRIT Bangalore, 1990
SKILL SETS
Possess excellent verbal and written communication skills.
Ability to research and evolve new teaching methods to aid qualitative learning.
Excellent interpersonal skills
Establish rapport with students by creating positive and respectful environment
Mentoring people on leadership, stress management, Emotional Intelligence etc.
Conducted numerous workshops and seminars in various management and life skills
Lectures at many locations on spirituality vis-à-vis corporate administration.
The dictum to transform potentialities into realities through a self -developed initiative
EDUCATION and TRAINING
From January 2018 to date: S-VYASA deemed - to - be- University – Registrar and Director I/C of VYASA
Business School
Job Role
Chief Administrative Officer
Contributing to Marketing Strategies
Ensuring convergence to NAAC, AICTE and UGC requirements and Regulations
Setting up Systems and Processes for Operations
Mentoring and Coordinating IQAC activities
Managing Academic Administration, Infrastructure, Hostels
Created Learning Systems for Holistic Learning (VYASA Learning System)
From May 2014 to January 2018: National School of Business - Director
Job Role:
Managing Academics
Building Alliances
Teaching, Facilitating and Mentoring of Post Graduate Students
Developing Course Content
Education Institution's Administration
Developing Institute’s Brand
Managing Quality
Managing Hostels
Managing Faculty and Corporate Relations.
Familiarity with AICTE approvals and NAAC accreditation.
Key Contributions:
Steered the culture of the institution to achieve 100% attendance during the fourth semester of the 2015-17
cohort.
Played a pivotal part in conceptualizing and implementing the start of a state of the art campus for the
institution.
Developed a comprehensive and holistic NSB Learning System to drive scholastic and life skill
improvement:
Instituted Quality Circles among students to continuously improve quality in the learning environment:
Built the culture of Peer Learning and Team Building Forums
January 2014 to April 2015: Visiting faculty at Ramaiah Institute of Management Studies (RIMS), National
School of Business and Vasavi Educational Trust First Grade College: Handling Operations Management,
Project Management and Entrepreneurship, Business Research Methods and Management Information Systems.
Guest faculty at Christ University, Garden City College, Alliance University and Surana College to train both
faculty and students. Handled sessions on Organization Behaviour, Emotional Intelligence and Stress Management:
Other Academic Experiences:
Mentored students, pedagogues and corporates in life skills.
Conducted training programmes on Teaching beyond curriculum, Individual Effectiveness, Effective
communication etc. for educators.
Developed a course curriculum for GITA and MANAGEMENT for 15 hrs interaction and 1 credit which
could be administered to Management Students.
Conducted seminars at various organizations and educational institutions on topics like Plan, Perceive and
Perform, Soar to Success, IDeAS to success, Holistic management etc.
Have developed course curriculums for Operations management (4Credits) , Entrepreneurship (3 Credits),
Supply Chain Management etc. for PGPM and International MBA programmes respectively.
Books Published
S.No. Title of the Book Author Publisher Year of Publication
1. TQM- The Bhagavad Gita Way.
Dr. Srinidhi K
Parthasarathi
NSB Academy 2018
2 gita@workspaces Dr. Srinidhi K
Parthasarathi
Swami Vivekananda
Yoga Prakashana
2019
Research Papers Published
Sl
No
Authors Title Name of Journal Vol; page
no.
Year of
Publication
1 Srinidhi K
Parthasarathi,
Dr.P.N.Reddy
Dr.Rajeswara Rao
K.V.S,
Spirituality Contained in the
Bhagavad Gita and its
Contribution to Improving
Quality of Classroom Learning
Environment-Relevence To B-
Schools in India”
Sona Global Management
Review. ISSN 0973-9947
Vol. 10(3)
pp.127-
143
May 2016
2. Srinidhi K
Parthasarathi,
Dr.Rajeswara Rao.
K.V.S
Dr.P.N.Reddy
Spiritual Leadership and its
Contribution to Soft
Dimensions of Total Quality
Management – Relevance to
Micro, Small and Medium
Enterprises (MSMEs) in India
Indian Journal for Science and
Technology. ISSN : 0974-
5645
Vol. 9(33)
pp.1-15
September
2016
3. Srinidhi K
Parthasarathi,
Dr.P.N.Reddy
Dr.Rajeswara Rao
K.V.S,
Workplace Spirituality
Contained in the Bhagavad
Gita and its Contribution to
Work Improvement- A
Fundamental for TQM
Journal of Management
Research ISSN 0972-5814
Vol.
17(1). pp
32-46
Published
June 2017
4. Srinidhi K
Parthasarathi
Dr.
H.N.Shivaprasad
Conceptualization of Quality
Management embodied in
Bhagavad Gita and its
application to SMEs in India"
Empowering MSMEs for
Global Competitiveness
ISBN: 978-81-8286-028-5
PP. 289 -
303
2015
5. Srinidhi K
Parthasarathi
Dr.
H.N.Shivaprasad
Conceptualization of Work
Improvement based on
Bhagavad Gita and its
application in Quality
Management
ELK Asia Pacific Journals,
Vol - 2 (Business
Management)ISBN:978-81-
930411-5-4
PP. 357-
359
2015
Important Conferences , Events and Training Programmes Attended
S.No. Conference/Training Programme Date Venue 1. Empowering MSMEs for Global Competitiveness February 2015 Pondicherry University
(Paper Presentation)
2. International Conference on Research in
Business Management & Information
Technology, (ICRBIT-2015).
April 2015 RNSIT Bangalore
(Paper Presentation)
3. Workshop on Research Methods and
Multivariate Statistical Tools for Management
Research.”Text Analytics and Model
Formulation”
November 2015 VIT Vellore
4. Workshop on Teaching Approaches As Part of
Assurance of Learning for MBA Programmes in
India
December 2015 M.P.Birla Institute of
Management, Bangalore
5. National Conference on Disruptive Innovation in
Businesses. Lessons for Industries and B-Schools
January-2016 REVA University
(Paper Presentation)
6. Certificate Programme on Digital and Social
Media Marketing in Emerging Markets.
October-2016 Dr.Harisingh Gaur University-
Sagar
7. National Conference on Innovation,
Sustainability and Change- Emerging Challenges
and Opportunities in Entrepreneurship
Management
April- 2018 Vivekananda Institute of
Management
(Key Note Speaker)
8. UGC’s Workshop on Graded Autonomy for Vice
Chancellors
September-2018 Vigyan Bhawan New Delhi
9. Vice Chancellors' Conclave on Redefining Role
of Universities in the era of Industry- 4.0
October- 2018 IIM Tiruchirappalli
10. International Day of Yoga 2019 June - 2019 Indian Embassy –Riyadh
(Chief Guest)
11. International Day of Yoga 2019 June - 2019 Samanvaya Group –Riyadh
Guest of Honor
12. International Day of Yoga 2019 June 2019 Devamrutham – Riyadh
Chief Guest
INDUSTRY EXPERIENCE
From January 1997 to April 2015- Hallmark Protective and Decorative Coatings Private Limited, Bangalore, -
Co-Founder and Director
Played a pivotal role in incorporating the private limited company to contract in speciality paints
and coatings.
Backward integrated into manufacturing of specialty coatings in 2001 and have been involved in
product research and development, brand building exercise to create a niche for the Hallmark brand
in the building industry.
Leading a team of professionals in the Company for performance oriented results.
Assisting Production to assure quality of delivery to customers from pre -sales discussions to
trouble-shooting and resolving quality issues
Ensuring process compliance by means of daily process audits and follow-up by tracking of audit
metrics
Managed mega painting projects from planning to delivery.
From 1994 to 1997- Godrej & KIS Limited -Area Manager
Responsible for Marketing of Photographic Equipment in Karnataka
From 1992 to 1994- ITW Signode India Limited - Sales Engineer
Responsible for Marketing of NDT Equipment in South India.
MEDIA PRESENCE and OTHER DETAILS
Have been involved in spreading spirituality through management through invited talks and Television media.
Have been associated with Doordarshan Chandana, TV9 kannada, (The Geetopadesha programme, telecast daily
for 20 months over 700 episodes, focusing Gita and Management was well received by viewers), Sri Sankara TV ,
Anush, SVBC etc. Many articles on spirituality have been published in monthly magazines.
Well trained in Carnatic Vocal Music and passed senior level examination
Proficient in Hindi, English, Kannada, Tamil and Telugu.
SERVICE and RECOGNITION
Have been rendering talks on management and Spirituality contained in Bhagavad Gita, Srimad Ramayana, Srimad
Bhagavatha and other epics containing Ancient Indian Wisdom. Also have been delivering Music Discourses on
various topics from contribution of Saint composers like Sri Thyagaraja, Sri Purandaradasa, Sri Muttuswami
Dikshitar to name a few. Have been conferred with a title “Veda Maartanda” for the contribution in the field of Spirituality
Received the Prestigious Bama Subramanian Award for sustained contributions in the field of Management and
Spirituality.
Date of Birth: 21/02/1968
Dr. Srinidhi K Parthasarathi
Dr. Reena Shyam
No.637 , “Anugraha” , 3rd
Cross,
MS Ramaiah North City , Nagawara ,
Bangalore – 560077
Mob : 9448201502
__________________________________________________________________________
Career Objective: To ardently strive towards rendering quality education to students and utilize
my knowledge and experience for the enhancement of the institution and self-development.
__________________________________________________________________________
Teaching Experience : 19 years
Subjects Handled : Organsiational Behaviour, Human Resource Management ,
Entrepreneurship,Marketing Management and International Human
Resource Management, Strategic Management, International Marketing
Management,Marketing Management
__________________________________________________________________________
ACADEMIC QUALIFICATIONS
COURSE INSTITUTIONS/UNIVERSITY YEAR CLASS
Phd
(Management) BHARATHIAR UNIVERSITY Feb 2016
MPhil
(Management) MADURAI KAMARAJ UNIVERSITY May 2006 I Class
M.B.A M.S.R.I.T , VTU September 2000 I Class with
Distinction
B.B.M M.S. RAMAIAH DEGREE COLLEGE ,
BANGALORE UNIVERSITY April 1998 I Class
P.U.C M.E.S. COLLEGE,
MALLESWARAM,BANGALORE May 1995 I Class
S.S.L.C CLUNY CONVENT HIGH SCHOOL,
MALLESWARAM, BANGALORE April 1993 I Class
ADDITIONAL QUALIFICATIONS:
Diploma course in HRD from Indian Institute of Management Studies, Chennai and passed in
first class.
WORK EXPERIENCE
NAME OF THE
ORGANISATION DEPARTMENT DESIGNATION
PERIOD
FROM TO
IASMS -IA
SCHOOL OF
MANAGEMENT
STUDIES
MBA PROFESSOR and
HOD
18TH
FEB
2015 TILL DATE
M.S.RAMAIAH
COLLEGE OF
ARTS, SCIENCE &
COMMERCE
M.B.A
DEPARTMENT LECTURER
MARCH
2007
15th FEB
2015
M.S.RAMAIAH
COLLEGE OF
ARTS, SCIENCE &
COMMERCE
BBM
DEPARTMENT LECTURER
JULY
2002
FEBRUARY
2007
M/S. MANDOVI
MOTORS ,
BANGALORE
MARKETING
EXECUTIVE
(MARKETING /
CUSTOMER CARE )
JULY
2001
JUNE
2002
WORKSHOPS AND SEMINARS ATTENDED
SN Name of Workshop/Seminar Date Organized by
1 Seminar on “Emerging Trends in
Management”
15th
December,
2003
Maharani Lakshmi Ammanni
College
2 Conference on “Indian Banking” 16th
October , 2004 Banking and Economic Society
of India &Bangalore University
3
FDP on “Advanced Human
Resource Development
Interventions”
13th
to 17th
December , 2004 MSRIM
4 FDP on “Curriculum and Skill
Development”
21st September ,
2005
Mount Carmel Institute of
Management
5 Workshop on “Skill Development
and Curriculum Orientation” 12
th August ,2006
Maharani Lakshmi Ammanni
College
6
Workshop on “Paradigm Shift in
Management Education with
special reference to e-learning”
26th
September ,
2006 Govt. R.C College
7 Seminar on “Faculty motivation
and Leadership”
20th
to 21st February
, 2009 MLA College
8 FDP on “Energizing the future
through effective people skills”
27th
to 28th
August ,
2009
Mount Carmel Institute of
Management
9 MDP on “Effective
Communication” 10
th October , 2009 MSRIM
10 FDP on “Marketing Management” 15th
October , 2009 Sambhram Academy of
Management Studies
11
FDP on “Road Map for effective
implementation and management
of core competencies”
23rd
to 24th
August ,
2010
Mount Carmel Institute of
Management
12
MDP on “Research Methodology
with 100% practical sessions using
SPSS”
27th
to 29th
January ,
2011
Cambridge Institute of
Technology
13 FDP on “How to train the CEOs of
21st Century”
21st January , 2012
Sambhram Academy of
Management Studies
14 “ Quality improvement workshop
on Research Methodology “ 6
th May , 2012
Canara Bank School of
Management Studies
15
International workshop on
“Teaching Anit-Corruption in
Management Programmes”
22nd
Feb , 2013 Canara Bank School of
Management Studies
16 “Incubating Gen Next Bridging
the Millennial Gap”
26th
and 27th
September ,2013
Mount Carmel Institute of
Management
17
FDP “SAMVARDHAN” Concept
to Corporate for Exclusive
Programme to enhance capability
of HR Faculties of Bangalore
University affiliated B-Schools
December 2013 –
January 2014
NHRD Network Bangalore in
association with Bangalore
University
18 Project Work Orientation 8th
June 2015 Canara Bank School of
Management Studies
19 FDP on Research Guidance Skills
for MBA Projects/Dissertation 11
th March 2016
Canara Bank School of
Management Studies
20 Faculty Education, Enrichment
and Development FEED Program 5
th May 2016 IASMS
21 Srujana Annual Faculty
Development Program
23rd
and 24th
June
2016 IASMS
22 Case Writing Analysis and
Presentation 23
rd July 2016
Mount Carmel Institute of
Management
23 Art of Teaching Business Cases 22
nd September
2017
Mount Carmel Institute of
Management
24
Enhancement of Quality and
Innovations in Presenting
Dissertation
19th
April 2018
Bangalore University
Canara Bank School of
Management Studies
24
"Create a culture of sharing,
growing and learning” -
Management Development
Programme
2nd December,
2019
CHRIST (Deemed to be
University)
25 TEDx –Women Empowerment 14th
December 2019 ABBS
26 Improving Teacher Morale with
Team Building 26
th Feb 2020
SB College of Management
Studies
27
National Level FDP on “Industry
4.0- Building the Digital
Enterprises
10th
May 2020 Kaamadhenu Arts and Science
College
26 CK Prahalad Lecture Series on
Webinar on High Tech Market 19
th May 2020
Dayanandsagar College of
Engineering
27 MDP on “Empowering MSME
During Crisis Time”
20th
May – 23rd
May
2020
RV Institute of Management
Studies
28
Two-Day Online Faculty Development
Programme on “Quality Initiatives”
sponsored by the UGC Scheme -
“PARAMARSH”,
10th & 11th June Indian Academy Degree College -
Autonomous, Bangalore, India.
28 NAAC – ASSESSMENT &
ACCREDITATION STEP BY STEP
PROCESS AND PROCEDURE 12.07.2020 VB Academy
29 Personal Branding Using Technology 25th
June 2020 Jain -CMS Business School
30 „Role of IQAC in Innovative Teaching
Pedagogy & Quality Sustenance in the
Post COVID - 19 Scenario‟ o
18th July 2020. Indian Academy Degree College
Autonomous
PAPERS PRESENTED IN NATIONAL AND INTERNATIONAL CONFERENCES
SN Name of the Conference Date Organised by Name of the Paper Presented
1
National Seminar on
“Human Resource
Manger Thrives
Dynamism and
Change”
7th
October ,
2006
Vivekananda
Degree College
“Managing Workforce Diversity
in Organizations”
2
National Conference
on “Managing firms
Digitally”
25th
to 26th
October 2007
Dayananda
Sagar College
of Engineering,
Dept of
Management
Studies
“The impact of IT on competency
based HR management – A
Perspective”
3
Annual Conference of
the Indian Commerce
Association
27th
to 29th
December ,
2007
Osmania
University
“Micro Finance –Key
Challenges”
4
State level Seminar on
“Contemporary Issues
in Business Studies “
23rd
May ,
2009
Department of
Business
Management
,Govt College,
Mandya,
“Problems and Prospects of
Business Education in India”
5
International
Conference on
“Management
Technologies for
Educational Practices-
MTEP 2009”
29th to
30th
July
2009
Jnana Jyothi
Auditorium,
Central
College,
Bangalore
“Distance Education – Evolution
and Changes”
6 National Conference
on “Shaping the Future
30th
to 31st ,
July, 2009
Mount Carmel
Institute of
“ Employee Engagement: The
key to improving organizational
Leadership Challenges
and Business Strategies
in Emerging Markets”
Management. performance”
7
National Conference
on “Role and
Challenges of
Entrepreneurship
Development”
27th
to 28th
,
May, 2010 M.S.R.I.T.
“Access and impact of mobile
phones on Small business
Entrepreneurs”
8
International
Conference on
“Globalization –Will
the 21st Century be
Asia‟s”
27th
to 28th
January ,
2011
Mount Carmel
Institute of
Management
“ Globalization and emerging
opportunities in
telecommunications”
10
International
conference on
“Excellence &
Sustainable
Development”
19th
to 20th
February ,
2011
Bharati
Vidyapeeth
University.
“Analyzing Role of Mobile
Technology in Sustainability
Development”
11
International
Conference on
“Managerial
Challenges in
Contemporary
Business”
29th
to 30th
September ,
2011
Oxford College
of Business
Management.
“ Analysing the Role of Talent
Sustainability in today‟s
organisations”
12 Case Writing
Competition
24th
September ,
2011
Bharati
Vidyapeeth
University
“Infosys in ferment over new HR
policy – iRace”
13
International
Conference on
“Changing Global
Dynamics & Business
opportunities in India”
30th
September ,
2011
Acharya
Bangalore B –
School (ABBS)
“Mobile Communication
Services in India –The challenges
Ahead”
14
National Conference
on “Ancient Sciences,
Archaeology and
History of Indian
Business”
24th
to 25th
March 2012
Acharya
Bangalore B –
School (ABBS)
“Ancient Indian Medicine System
and its role in the development of
medical tourism Industry”.
15
National Seminar on
“Emerging Trends and
Practices in
Management & IT”
18th
Feb,2013 Sindhi College
of Commerce
“FDI in India –Key challenges
and opportunities
16
National Seminar on
“HRM the changing
Value system”
20th
March,
2013
Mount Carmel
College
“An analysis of changing value of
HRM”
17
International
Conference on Cross
Cultural Management
in Global Business
Dec 27th
and
28th
, 2013
Acharya
Bangalore B-
School on
“MERGERS & ACQUISITIONS
IN TELECOM SECTOR:
CROSS CULTURAL
CHALLNEGES AND THE
ROLE OF HUMAN RESOURCE
18
National Seminar on
Emerging Trends in
HRM
25th
and 26th
April 2014 IASMS VUCA World and its relevance
for Strategic organizational
leadership in India
19
National Seminar on
Gender Budgeting in
India
5th
and 6th
Dec 2014
Acharya
Bangalore B-
School on
Gender Budgeting and its Role in
Empowering Entrepreneurs in
India
20
International
Conference on
Innovative Practices in
Business and
Information
Technology
15th
and 16th
Dec 2014
Adarsh
Institute of
Management
and
Technology
Service Quality Dimensions and
its Impact on Service Delivery for
Mobile services
21
International
Conference on
Inclusiveness &
Sustainability for
Business Growth
8th
and 9th
May ,2015
Indian
Academy
School of
Management
Studies
Frugal Innovation: Sustainable
and Inclusive Business Solutions
Learning from Entrepreneurial
solutions in India
22
National Seminar on
Global Work place
2020
26th
Feb 2015 Sindhi college Enabling Tomorrow‟s workplace
–Virtual organizations
23
International
Conference on
Globalization and
Changing Landscape
of Business
June 30th
and
July 1st ,2015
Kristu Jayanti
College
Entrepreneurship and business
ethics - resolving ethical
dilemma using business ethics
synergy star (Bess)
24
International
Conference on Global
Convergence of
Management
Education and
Practices
25th
and 26th
November 2015
Canara Bank
School of
Management
Studies
International Student perception
towards MBA Education
25
International
Conference on
Ecosystem for Growth
of Business
8th
and 9th
Sept 2017 ABBS
Applying Nethnography in
Market Research – An adoption
to the Rising Digital Technology
25 Case presentation 9
th and 10
th
Aug 2018
Christ
University
Id Fresh Food: A Game Changer
in Food sector contesting in the
Blue Ocean
26
Two day National
Level Conference on
Tourisms and Digital
Transformation
5th
and 6th
Oct
2018
SBR Mahajana
First Grade
College
Mysuru
Digital transformation trends and
challenges in Hospitality and
tourism
26
International
Conference on
Disruption in Industry
4.0 an Opportunity for
Global Sustainability -
IIBS Bangalore
24th January
2019
IIBS
(international
Institute of
Business
Studies)
Role of Startup policies in
fostering Entrepreneurship Eco
System in India
27
National Conference
on Marketing in the
Digital Era (NCMDE -
19)
June 14th
2019
Periyar
University
The Hierarchy Effects Model in
Advertising – A Study with
respect to Byjus Learning App
28
5th
International
Conference on
Contemporary Trends
in Captial Market
19th
September
2019
KSR College
of Arts and
Science for
Women
Insider Trading in Indian Captial
Markets and Overview
29
National Conference
on “Innovative
Management Practices
towards Business
excellence”
16th
November
2019.
Koshys
Institute of
Management
studies,
Enhancing Channel Performance
using Technology – Tools for
Effective Channel Management
30
Indian Council of
Social Science
Research (ICSSR)
2020
P.K.R Arts
College for
Women
Startup Unicorn surfing a New
Wave
PUBLICATIONS
Sl
Name of the
Paper in
Publication
Name of the Journal /
Book
Pages Year
1
“The Impact of
Information
Technology on
Competency
Based HR
Management”,
Journal of Development
and Social Change
Vol 5,
pp 137-144,June
2007
2
“Study on
Awareness
about MNP and
its impact on
Mobile Users in
Bangalore”
Samsmriti- Sambhram
Academy of
Management Studies
Journal
Vol 4 , Issue 2
pp 1-6,July
ISSN No: 0976 – 304X
2010
3
“Analyzing the
Access and
Impact of
Mobile phones
on Small
Business
Entrepreneurs in
Bangalore”
“Role and Challenges of
Entrepreneurship
Development”
Book By B Janakiram/P
V Raveendra/V K
Sriram
pp79-83, June
ISBN:978-81-7446-868-0
2010
4
“An Analysis of
trends in India
Mobile
communication
service in India”
Adarsh Journal of
Management Research
Vol 4,
Issue 2,
pp 44-51,Sept
ISSN-0974-7028
2011
5
“Changing
Global
Dynamics &
Business
opportunities in
India”
Book on “Changing
Global Dynamics &
Business opportunities
in India”, by Acharya
Bangalore B –
School(ABBS)
Pg 328-333,
September
ISBN 978-81-909372-0-7
2011
6
“Analyzing the
Role of
Sustainability in
today‟s
Organizations”
Business Review
A journal of St Joseph‟s
College of Management
Pg 17-24,Aug
ISSN 0973-9076 2012
7 “Analysis of
CSR in India”
MSR Journal of
Management- A Journal
of Applied Research
Vol-1,Issue -1
Pg 54-59,June
ISSN-2321-7383
2013
8
Business ethics
for small
business
entrepreneurs
and resolving
ethical dilemma
International Journal of
Recent Scientific
Research Research
(UGC listed )
Vol. 6, Issue, 7, pp.5168-5171,July
Impact factor 2017: 7.383 2015
9
AN ANALYSIS
OF CORPORATE
SOCIAL
RESPONSIBILITY
IN INDIA
International Journal of
Research –
GRANTHAALAYAH
(UGC listed)
Vol.4 (Iss.5): May,
ISSN- 2350-0530(O) ISSN- 2394-3629(P)
Impact Factor: 2.532 (I2OR)
2016
10
Innovation and
Sustainable
Growth
through
Inclusive
Business
Models –
A Few
Illustrations
Imperial Journal of
Interdisciplinary
Research (IJIR)
(UGC listed)
Vol-3, Issue-2,Feb
ISSN
2454-1362
Impact Factor -3.75
2017
11
Applying
Nethnography
in Market
Research - an
Adaptation to
the Rising
Digital
Technology
JETIR (International
Journal of Emerging
Technologies and
Innovative Research)
(UGC listed)
Vol.5, Issue 2, page no.58-64, February-2018
(ISSN: 2349-5162) 2018
12
Employee
Engagement:
Unlocking The
Key To
Achiveing
Sustainable
Organizations
IJIFR(International
Journal of Informative
& Futuristic Research
(UGC listed)
Volume 5-Issue 11, July
(ISSN: 2347-1697) 2018
13
Impact of Social
Media
Marketing in
Small and
AMBER(ABBS
Management Business
and Entrepreneurship
Review)
Volume 9, Issue-1,Oct-2017March -2018 ISSN: 0976-3341
October
2017 -
March
2018 ,
Medium
Business
14
Deglobalization
– will it Address
the Relationship
between
Globalization
and Inequality
Online International
Interdisciplinary
Research Journal
(UGC listed)
Volume-08, Aug
ISSN 2249-9598,
2018
Special
Issue
15
Case Study
:Discovering a
Blue Ocean in
the convenience
Food Sector- A
Case of ID
Fresh Food
International Journal of
Management, IT and
Engineering
(UGC listed)
Volume -9,Issue 2(1)February
ISSN:2249-0558
2019
16
Exploring
uncontested
markets with
blue ocean
strategy in
convenience
food business-a
case of id fresh
food
Journal of the
International Academy
for Case Studies
Scopus Indexed
Volume 25, Issue 1
April
ISSN: 1078-4950; Online ISSN: 1532-5822
2019
17
Behavioral
Transitions in
Humans
Triggered by
Corona: A
Descriptive
Study
International Journal of
Research in
Engineering, Science
and Management
(UGC listed)
Volume -3,Issue -4,April 2020
ISSN (Online) : 2581-5792
Impact Factor: 4.308
2020
18
Marketing in the
age of Corona
virus –
understanding
the consumer
mindset for
effective
marketing
strategies”
International Journal of
Emerging Technologies
and Innovative
Research(www.jetir.org)
(UGC listed)
ISSN:2349-5162,Vol.7,Issue 4 page 1015-1021
April
:http://www.jetir.org/papers/JETIR2004137.pdf
2020
PROFILE
Name : Dr. A. ABIRAMI B.Sc., M.B.A., Ph.D.,
Designation/ Present Position : Associate Professor
Contact Details :
Website : drabiarun.com
ORCID ID: http://orcid.org/0000-0001-6036-156X
Linkedin Account : Dr. Abirami Arunachalam
Mail id: [email protected] /
Official Address
For Communication
Education Qualification :
Degree
Subject Institution / University
Ph.D. Management (HRM) Bharathiar University, Coimbatore,
TamilNadu
MBA Human Resource & Marketing
Management
Sathyabama University, Chennai,
TamilNadu
B.Sc Nutrition & Dietetics Management Avinashilingam University,
Coimbatore, TamilNadu
Dr. A. ABIRAMI
Associate Professor
Department of Management Studies,
Indian Academy School of Management Studies,
Hennur Cross, Kalyan Nagar
Bangalore -560043
Cell No: +91-9578484245
Working Experience : 14 Yrs 6 Months
S.NO
NAME OF THE INSTITUTION
EXPERIENCE
YEAR
POSITION HELD
From To
ACADEMICS : 9 Yrs 5 Months (Academic Years)
1.
Indian Academy School of Management Studies, Bangalore
1 Yr 3
Months
Aug 2019
Till
date
Associate
Professor
2.
LEAD College of
Management,
Palakkad,
Kerala
2 Yr
2 Months
Oct 2016 Nov
30th/2018
Associate
Professor
3.
Karpagam College of
Engineering,
Coimbatore
4 Yrs
2 Months
July 2012
Sep 30/
2016
Assistant
Professor
4.
Surya Engineering
College, Erode
2 Years
Aug 2009 April 2011
Lecturer
INDUSTRY : 5 Years
1. Dhanvantri Hospitals
Erode.
1.5 Yrs 2004(Jan) 2005 (July)
Administration
In Charge
2. Preethi Neuro
Hospitals, Erode
1.5 Yrs 2002(May) 2003(Dec) Nutritionist
3. Kovai Medical Center &
Hospitals, Coimbatore
2 Yrs 1999(June) 2001(June) Nutritionist
Academic Achievements:
Appointed as External Examiner in Panel for Ph.D Viva , Bharathiyar University, Periyar
University etc
Published 24 articles in International Journals (including-Scopus, UGC
approved, Copernicus etc) and 2 National Journals.
Attended around 32 National Conferences and seminars and 9
International Conferences and seminars.
Participated in around 10 Faculty Development Programme.
University II Rank Topper in MBA among 750 students, Sathyabama
University, in the year 2009.
University overall subject topper in two MBA subjects in Management theory
& practice and in Computer language.
SUBJECTS HANDLED:
Declaration:
I hereby declare that all the information provided by me in this application is
factual and correct to the best of my knowledge and belief.
Yours' Truly,
DR.A.ABIRAMI
1.
Human Resource
Management
Organizational Behaviour
Human Resource Management
Organizational Development
Industrial Relations & Employee Welfare
Strategic Human Resource Development
Legal Legislations
2.
Marketing Management
Marketing Management
Consumer Behaviour
Service Marketing
Advertising & Sales Promotion
Retail Management
3. General Papers
Managerial Economics
Research Methodology
International Business Management
Strategic Management
Resume – Puja Archana Sahu
- 1 -
Dr. PUJA ARCHANA SAHU Mobile no: 9900750461 Passport no: F5258396 DOB: 27-Dec-1979 E-mail: [email protected] _______________________________________________________________________ Job Objective
Seeking a career in the Academic/Education Industry as a Associate. Professor
with around 13 yrs experience.
Professional Profile
A keen communicator with exceptional presentation Skills and experience in
conducting in-seminars in Berhmapur, University.
Educational Qualification
Doctorate in MBA, Finance {2007} (Berhampur University Bhanja Bihar ), Brahmapur.
Orissa
MBA Finance (Specialization in Finance) {2000-2002} (Brahmapur University), Orissa
Training’s attended
6 months training program in C-TEC, Berhamapur.
Personal Profile
Total commitment and dedication
Excellent analytical and communication skills.
Good Team Player and fast learner
IT Skills
OS : Win 95/NT/2000/XP/2003
Hardware : Compaq (Intel Pentium II), Dell (Xeon Processor)
Software : MS Office
Organizational Experience
Organization: Indian Academy School of Management studies
Designation: Assoc. Professor
Period: Jan’15 – Till date
Organization: AMC College
Designation: Assoc. Professor
Period: Jul’13 - Jan’15
Organization: New Horizon College of Engineering
Designation: Asst Professor(Visiting)
Period: Sep’12 - Jul’13
Organization: CMR Institute of Management Studies
Designation: Asst Professor
Period: Jun’10 - Jun’12
Organization: Miranda
Designation: Sr. Lecturer
Resume – Puja Archana Sahu
- 2 -
Period: Jan’09 - Feb’10
Organization: CAB
Designation: Lecturer
Period: 15th Jul ’2003 - 20th Aug’ 2007
Thesis submitted for Phd - Financial overview of NALCO Ltd
Scope:
The Study and analysis of financial statements is of utmost importance in the present
scenario because of the changing business environment and adoption of various
financial reforms and policies. The main purpose of financial analysis is the
evaluation of the strengths and weaknesses of a business undertaking by regrouping
and analyzing the figures contained in financial statement by making comparisons of
various components and by examining their contents.
Papers Publications:
1. Ratio Analysis is an instrument – For Decision Making a Study – Asia Pacific
Journal of Research – Aug’13 ISSN No. – 2320 - 5504
2. Financial trend and status of commercial banks with reference to BSE & NSE –
A study – IOSR-JHSS Journal - e-ISSN: 2279-0837 & p-ISSN: 2279-0845
3. Relationship Between Nyse & Bse – A study ,International Journal of Recent
Scientific Research, Vol.6, Issue, 7, pp.4927-4929, July, 2015
4. A Study on Small Scale Sector in Bangalore – Imperial Journal of
Interdisciplinary research Vol.3, Issue 5,pp.1306-1310,2017 ISSN 2454-1362
5. A Study of Consumer Behaviour on the Impact of Inflation on Gold –
Paripex Indian Journal of Research, Vol 3, Issue 4 , April 2014, ISSN - 2250-1991
RESUME
SHIVASHANKARACHAR Y
Permanent Address
Door no.648, near AG road,
Sri subramanya nilaya,
Chillakera(T), Chitradurga(D)-577 522
Karnataka, India
Mobile : +91 9743483705
Email Id : [email protected]
OBJECTIVES
Aim to expertise professional skill through exposure to challenging activities and constantly
increasing responsibility, thereby striving to work hard towards the achievement of organizational goals
by being true team member. Performance-driven MBA & M.COM graduate possessing firm academic
training and hands-on experience in management and practical. Articulate in person and in writing, with
proven success in public speaking and business presentation. Thrive on working under pressure in a fast-
paced and demanding work environment.
EDUCATIONAL QUALIFICATION
POST GRADUATION :
MBA (Master of Business Administration) from Bangalore University,
Bangalore, Karnataka, India (2011) with an aggregate percentage in 4 semester :67.30%(First Class), Institution- Al-Ameen Institute Of Management Studies, Bangalore. Specialization is Finance & Marketing.
GRADUATION :
B.E (Bachelor Of Engineering(Mechanical) )from S.T.J Institute of Technology, Ranebennur affiliated to
Visveswaraiah Technological University, Belgaum, Karnataka, India(2008) with an overall percentage :
61.15%(First class )
PRE UNIVERSITY :
SCIENCE with major subjects as Physics, Chemistry , Mathematics, Computers from Sri Siddaganga PU
College, Tumkur District, Karnataka, India(2004) :55.00%(Second Class)
SCHOOLING :
SSLC from B.M Government high school, challakere, Chitradurga, Karnataka, India (2002) with
percentage: 50.00% (Second Class)
EXPERIENCE:
1. Working as an Assistant Professor in the department of MBA at INDIAN ACADEMY
SCHOOL OF MANAGEMENT STUDIES, Hennur cross, Hennur main road, Bangalore-
560043, Since 01/03/2018.
2. Worked as an Assistant Professor in the department of Law (BBA) at ALLIANCE
UNIVERSITY, chikkahagade crosss, chandapura- Anekal Main Raod, Bangalore, from
05/12/2016 to 28/02/2018.
3. Worked as an Assistant Professor in Commerce and Management at The Oxford college of
Business Management , Bangalore from Feb2012 to Dec2016.(4 years and 10 months)
ACADEMIC EXPERIENCE:
My student secured 3
rd rank with gold medal in Master in International Business.
Was looking after cultural and other activities.
Have been actively participating in many FDP programmes.
Have an NIS certificate titled “speak up”
Participated in eight days workshop on “Stock Market & Derivative” at Mukesh Academy.
Micro specialization domine specific skills programme -“Banking and Insurance”.
Academic Experience of 8Years & 3 Months with 1 Year of Corporate Experience.
Courses Handled: BBM,MBA and M.com.
SUBJECT HANDELED:
Statistics.
Qualitative Methods & Operation Research
Production & Operation Management
Financial Management
Investment analysis and Portfolio Management
Risk Management
International Financial Management
Financial markets and Services
Business Research Methods
PAPER PUBLICATION:
1. Paper titled -'Impact of informal borrowing on financial inclusion: A study of financial inclusion with
special reference to Bangalore rural area.
LANGUAGES KNOWN:
SPEAKING WRITING READING
English
Kannada Telugu
English
Kannada
English
Kannada Telugu
HOBBIES: Listening to music, Computer browsing, Reading books, Cooking, Playing Cricket etc.
ADDITIONAL QUALIFICATION:
Documentation Software’s – MS Word, MS Power point, MS Excel.
COMPETENCIES:
Work effectively with diverse groups of people.
Adaptability, team player, leadership.
Very much focused and optimistic.
Ambitious, hardworking and committed to excellence.
Committed to deadlines and schedules.
PROFILE PERSONAL:
Date of birth: 25.08.1986
Marital status: Married
Nationality: Indian
Father’s Name: Mr. Yellachary S
Mother’s Name: Mrs. Venkatalakshmi
DECLARATION
I, Shivashankarachar.Y hereby declare that the above information is true and correct to the best of
my knowledge and nothing has been concealed or distorted.
Yours sincerely Shivashankarachar.Y
AFZAL BASHA ;8861087097, [email protected]
#6, 1st Cross, Anwar Layout, Shampur Road Cross, Bengaluru 560045 (Landmark Mother Theresa School)
Positions in Business Development, Marketing, Market Research, Market Intelligence, Retail
Shop Operations, Sales Management, Assistant Professor. Seeking a challenging position across the Industry
PROFILE
A young and dynamic Marketing, Sales, Operations & Business Development Professional academically
proficient with Masters in Business Administration specializing in Marketing from Indian Academy School of
Management Studies; determined to carve a niche in the field of Marketing/ Store Management /Business
Development.
Nearly 11 years of extensive cross-functional experience in successfully and consistently delivering the
responsibilities of Business Development, Marketing strategies, Market Share ,Customer Satisfaction, Developing
Marketing Strategy, Market Research, Sales Operation, Merchandising strategies, Store Management, currently
spearheading as Assistant Professor, Indian Academy Degree College – Autonomous, Bangalore, India
Competent and diligent professional with capability to handle a wide range of assignments ranging from
Business Development, Event Management, Marketing, Store Management , Sales Management, Brand
Management, PR, Strategic Planning, Market Research and complete range of Marketing activities
Presented a paper entitled ‘Supplier Relationship Management’ in National Seminar at IASMS 2008
A charismatic team leader /player, training, guiding and motivating teams of professionals achieving enhanced
efficiency entailing maximum productivity through exceptional consensus building, exceptional interpersonal
skills, analytical mind, comprehensive problem detection/ solving abilities
PROFESSIONAL EXPERIENCE
Indian Academy Group of Intuitions. Since June 2017 Assistance Professor.
Prepare and deliver lectures to undergraduate and/or graduate students on topics such as Business Regulations,
Banking Regulations & Operations,, principles of marketing, and operations management.
Evaluate and grade students' class work, assignments, and papers.
Compile, administer, and grade examinations, or assign this work to others.
Prepare course materials such as syllabi, homework assignments, and handouts.
Maintain student attendance records, grades, and other required records.
Initiate, facilitate, and moderate classroom discussions.
Plan, evaluate, and revise curricula, course content, and course materials and methods of instruction.
Maintain regularly scheduled office hours in order to advise and assist students.
Keep abreast of developments in their field by reading current literature, talking with colleagues, and
participating in professional organizations and conferences.
Advise students on academic and vocational curricula, and on career issues.
Select and obtain materials and supplies such as textbooks.
Collaborate with colleagues to address teaching and research issues.
Collaborate with members of the business community to improve programs, to develop new programs, and to
provide student access to learning opportunities such as internships.
Participate in student recruitment, registration, and placement activities.
Serve on academic or administrative committees that deal with institutional policies, departmental matters, and
academic issues.
Participate in campus and community events.
Supervise undergraduate and/or graduate teaching, internship, and research work.
Conduct research in a particular field of knowledge, and publish findings in professional journals, books, and/or
electronic media.
Act as advisers to student organizations.
Research Guidance
BBA Research Projects
Have guided Approximately 22 BBA projects for students of Bangalore University, (Management) 2016-19 Batch
Have guided Approximately 16 BBA projects for students of Bangalore University, (Management) 2017-20 Batch
BBA Industrial Visit Reports
Have guided Approximately 24 BBA Industrial Visit projects for students of Bangalore University, (Management)
Paper Published
‚‚Community-Based Entrepreneurship Benefaction Initiatives –A Study with Special Reference
To Bohara Community In Bangalore City‛ on International Journal of Research and Analytical Reviews
(IJRAR) Issue 2, January (2019), pp.662-664.
‚A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City‛ International
Journal of Research and Analytical Reviews (IJRAR) Issue 1, February (2019), pp.161-169.
A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City on The
Board of Journal of Emerging Technologies and Innovative Research (ISSN : 2349-5162) Published in
Volume 7 Issue 4 , April-2020 | Date of Publication: 2020-04-13
Paper Presented
‚Community-Based Entrepreneurship Benefaction Initiatives –A Study With Special Reference
To Bohara Community In Bangalore City on National Seminar on January 2019 Organized by, PG &
Research Department of Commerce, Jamal Mohamed College ( Autonomous), Trichy – 20
A Study on Effective Digital Marketing Strategy in Education Sector at Bangalore City on International
Conference on Advance Management (ICAM) 2019, Organized by, Jamal Institute of Management, Jamal
Mohamed College ( Autonomous), Trichy – 20
A study on consumer preference towards online shopping in Bangalore City in National Seminar of
Aiman College of Arts & Science For Women, Trichy Tamil Nadu. (4-Feb-2020)
Acted as Resource Persons
Goal Setting Guest Talk for 1st year MBA Students organized by Indian Academy School of Management
Studies, Bangalore.
Campus to Corporate Guest Talk for Final Year MBA Students organized by Indian Academy School of
Management Studies, Bangalore
Employability skills Guest Talk for M.COM & MFA Students 1st Year to 3rd Year , Organized by PG
Commerce, Indian Academy Degree College – Autonomous , Bangalore.
Campus to Corporate Guest Talk for Bsc Biotechnology final year students, Organized by Biotechnology
Department, Indian Academy Degree College – Autonomous , Bangalore.
CSR Participation
Organized Consumer Awareness Drive – (Consumer Rights) for the year 2017, 2018 with cooperation of
BBA Students.
Organized Share & Care program in local Municipality BBMP Schools with association with Shree
Aurobindo center for human values, Indian Academy Group of Institutions, Bangalore.
Participated & Coordinated in Conference Interfaith Harmony on 8th and 9th February, 2019
Organized by Subaltern’s Alliance for Peace (SAP) in association with Indian Academy Degree College –
Autonomous, Bangalore.
Engagement at College Committees.
Engaged as IAQC Member for the year 2018, 2019.
Worked as Committee member at Exam Committee for the Year 2017, 2018, 2019
Engaged as Magazine Committee member for the Year 2018, 2019.
Engaged as Management Club Coordinator.
Engaged as Member at Shree Aurobindo Center for Human Values, Indian Academy Group of
Institutions, for the year 2018, 2019.
Engaged as YRC Member for the year 2019,2020
Engaged as a Student Handbook Coordinator for the year 2019.
Engaged as a Student Examination Redressal Committee Coordinator for the year 2019-20
Since Feb 2015 – Mar 2017
Trent LTD (A Tata Enterprise)
Deputy Store Manager.
Completes store operational requirements by scheduling and assigning employees; following up on work
results.
Formulates pricing policies by reviewing merchandising activities; determining additional needed sales
promotion; authorizing clearance sales; studying trends.
Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and
financial statements for profitability ratios
Determines marketing strategy changes by reviewing operating and financial statements and departmental
sales records.
Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies
and procedures.
Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring,
and appraising job results
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.
Since Sep 2012.
Landmark Retail.
Retail Shop Manager.
Completes store operational requirements by scheduling and assigning employees; following up on work
results.
Formulates pricing policies by reviewing merchandising activities; determining additional needed sales
promotion; authorizing clearance sales; studying trends.
Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and
financial statements for profitability ratios
Determines marketing strategy changes by reviewing operating and financial statements and departmental
sales records.
Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies
and procedures.
Protects employees and customers by providing a safe and clean store environment.
Identifies current and future customer requirements by establishing rapport with potential and actual
customers and other persons in a position to understand service requirements
Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring,
and appraising job results
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.
Since Mar 2011 Flipkart India Private Ltd, (Bangalore)
Market Intelligence Team Lead.
Initiate marketing strategies and coordinate actions to influence the market
Maintain competitor analysis documents and develop new ones as necessary
Synthesize insights, trends, competitive intelligence and prioritize product initiatives / roadmap
Build and maintain database of quantitative market intelligence data
Conduct primary and secondary research on overall market dynamics, changing payment models, payer and
provider trends toward accountable care
Collect and distill market research from third parties for consumption by sales and senior leadership
Establishing and maintaining working relationships
Communicating new product developments to prospective clients
New market research & analysis of sales.
Resolve problem during channel conflicts.
Explore new opportunities for the business.
Team Management & Training.
Route cause analysis for key issue areas of business.
since Sep 2009 MSCO (BASAMH TRADING COMPANY- SAUDI ARABIA) Market Information Manager
To develop marketing strategy and plan for assigned fmcg segment of Saudi Arabia markets based on regional
strategic direction, Plan, coordinate and implement advertising, marketing and communication sales support
activities through all regional mangers
Responsible to Manage store revenue Execute and monitor loss prevention and shrink programs.
Oversee the daily operations of a retail establishment, overseeing the daily work of subordinate employees,
ensuring that customers have a pleasant shopping experience and completing many other duties necessary to run
the store in an effective and efficient manner.
Responsible for Marketing Performance management including: Market share key performance reports;
Marketing dashboards and reports; Monthly business review; Effectiveness of marketing activities (pricing,
promotion, advertising, etc)
Responsible for management of key marketing mix such as price and promotion.
To manage implementation of BTL programs, a part of ATL Programs.
To initiate, co-ordinate and control implementation of sponsorships, PR programs and consumer relationship
building opportunities
Monitor expenditures and manage to budget
ERNST & YOUNG since JUNE 2008
Analyst
Analyzing and interpret accounting information, formulating budgets and conducting variance analysis to
determine difference between projected & actual results and implementing corrective actions
Coordinating with the audit authorities for conducting audits to ensure preparation and maintenance of accounts
as per the pre-set accounting standards. Maintain compliance with legal and organisational policies
Distinction of receiving 4 Extra Miler Award
ANSHUAL MARKETING 1 YEAR
Marketing Executive
Responsible for aggressive penetration of new markets and expanding the client base through effective marketing
activities
Planning, arranging and managing the entire set of marketing and promotional activities
Deftly handling Client Servicing and Relationship Management
EDUCATIONAL CREDENTIALS
Masters of Business Administration – Marketing & Finance
Indian Academy School of Management Studies
Bachelor of Commerce
RBANMS College
Pre University
Bengaluru University
IT Skills
Diploma in Office Management; MS Office; Tally, Internet Savvy; OS: Windows 9x, 2000, Xp
PROJECTS UNDERTAKEN
Worked a Project on ’Field Trade Marketing Insight in Saudi Arabia’ with Modern Service Company for a period
of 60 Days which lead to in-depth understanding of trends, strategy and business opportunities.
Worked a project on ‘Performance Evaluation of Mutual Funds’, with India Infoline for 45 days entailing in-depth
understanding of outperforming funds with special reference to debt and equity funds
Worked a project on ‘An Overall Organization Study at Bamul’ with Bangalore Milk Union for 55 days gaining
complete understanding of Inter-Departmental Functioning at Bamul
EXTRA CURRICULAR ACTIVITIES
Distinction of achieving 01st rank in MBA 2nd semester and 02nd rank in B Com 2nd Year
Awarded Certificate of Achievement for Best Out-Going MBA Student for session 2006-2008
Ranked 1st in 20 questions Quiz at IASMS, 2nd in Mime
Recognition Certificate from Ecommerce Company.
Set New Sales Record in 2012, Appreciation from CEO for Store Management.
BEST BOE Winner Award from Landmark Group.
SMEP Winner Award from Landmark Group.
Best Guest Talk appreciation letter from Biotechnology department.
Hobbies: Watching Movies, Listening Music
Date of Birth: 12th April 1983
Language Proficiency: English, Kannada, Hindi, Tamil, Urdu, Telugu and Arabic.
References:
Tarana Tyagi Patil Syed Irfan Ahmed
Ozone Park Benson Town
Bangalore Bangalore
- 9343219245 - 9740555509
I hereby declare that the information’s furnished above is true to my concern’ Anticipating kindly for your quick
reply.
Date:
Place: (Afzal Basha)
