PGDM A4 - Dayananda Sagar Business School

WHERE KNOWLEDGE CONVERTS TOINNOVATION

POST GRADUATE DIPLOMA IN

MANAGEMENTPractice Oriented Program

Dayananda SagarBusiness School

Message From The ChairmanOver the course of the next decade, let us renew our beloved Dayananda Sagar Business School. Let us ensure that its faculty, its staff, its programmes and its students together constitute a university worth of our student's love and let us insure that the intellectual breadth and depth of our institution is brought to bear on the fundamental challenges of our time.

DSBS has started its journey by climbing the right step at the right time to reach the right destination to achieve excellence in the global management front.

Dr. D Hemachandra SagarChancellor and Founder

Management education today is not merely acquiring post graduate degrees or diplomas. As organisations tune themselves to the future, they depend upon managers who have a firm grip of the functional realities and possess problem anticipating and solving skills. The right management education institute hones this in the student to a point of fruition. DSBS looks at this demand shift astutely. Here there is a paradigm shift from modernity to cybernetics. The courses in DSBS provide the students an intellectual understanding of the new paradigm and condition them to work in multi-cultural scenarios.

Having gained such a high rating and acceptance within a short span of time, DSBS has inducted most distinguished faculty who have graduated and worked in premier management institutes in India and abroad.

Dr. D. Premachandra SagarPro Chancellor and Founder

Dr. D. Hemachandra SagarChancellor and Founder

Message From The Vice-chairman

Dr. D. Premachandra SagarPro Chancellor and Founder

The Leadership

1

DSBS is not only about giving individuals a chance to raise their expec-tations, it gives people a chance to be a part of the future by investing in, developing and securing the prosperity of the region for a new generation. The intellectual capital profile is of international standing with research incisive mind-think, contributing to the development of learning and teaching, where the quality and relevance of the programmes at the DSBS is guaranteed, which is reflected in the brand equity DSBS has achieved in the market place.

Ultimately though, the success of DSBS is reflected in the students who graduate every year, each with their own stories of achievement and triumph, this is why this school is one of the great success stories of why, with my own strong connection to the city and the corporate world,1 am immensely proud to be its Director.

The DSBS is happy to facilitate the execution of this program by extending its world class infrastructure and by providing faculty who have a distinctive track record in academic and corporate world. Besides, the institute is providing infrastructure facility with state-of-the art computer lab and library facilities with round the clock Internet connectivity. Come, be a part of this unique success experi-ence.

Message From The Director

Dr.S.SaiGanesh Director, DSBS PGDM (AICTE)

A Mission of Distinction

DSBS is a rigorous and dynamic intellectual community that plays an important role in the interdisciplinary life of a uniquely broad and renowned research - Business School. In this context, the Business School's mission is to:

Provide students with a broad and exceptional education that prepares them to excel in their professions and to become creative leaders and mentors in an increasingly complex world;

Lead responsively and creatively in the discovery of new knowledge and transforming inventions and technologies; Create a better future for all people through the application of innovative ideas and resources and solve important and complex global problems.

Our Vision

Mission

To be the institution of preferred choice, by ushering in the convergence of knowledge, skills and values in education."

To inculcatea sense of belongingness, discipline and a true performance culture in our students by translating seemingly difficult objectives into achievable targets."

Mission & Vision

2

GOAL

01

GOAL

02

GOAL

03

GOAL

04

Enabling Goals

In order to achieve its mission and bring its vision to life, the DSBS has established the following goals

To be considered the best Management school in undergraduate and graduate Studies;

To recruit, retain, and enable aDiverse community of exceptional faculty, students and staff;

To educate future leaders whoare the most sought- after management graduates in the world;

To establish and maintainfacilities and infrastructure those are second to none in supporting the achievement of the institute’s vision,

Why DSBS Business School? The Bschool programme is approved by AICTE, NEW DELHI, MINISTRY OF HRD,GOVERNMENT OF INDIA; STATE OF ART INFRASTRUCTURE matching with the best in the academic arena; Modern technology learning aids such as Digital classrooms, LCD projectors, computer based training tools; Elite faculty drawn from premier B-schools such as IIM's, XLRI and so on as both core as well as adjunct faculty; High profile corporate executives as visiting faculty and corporate mentors. Fully equipped internet 24 hrs Wi-Fi connectivity; World class auditoria and open air amphitheater; Effective connect with industry and corporates paving the way for excellent placements; Sports, recreational, personality developmental programmes on an ongoing basis. In campus hostels of International standards separately for men and women.

3

Bengaluru

The Introduction

The PGDM programme approved by AICTE under the banner of DSBS came in to existence in the year 2007. It was conceived with an objective to meet the growing needs of management graduates in the corporate sector of Indian economy. As the programme offered is autonomous, it is aimed to be a flagship and vibrant programme of the institution. Just as the physical environment of the campus has been improved and enriched by the development programme over recent years, the PGDM department's track record in making higher educa-tion accessible to those who have never previously been given the opportunity to study, has also enriched the lives of whole generations of students.

Location

The PGDM programme approved by AICTE under the banner of DSBS came in to existence in the year 2007. It was conceived with an objective to meet the growing needs of management graduates in the corporate sector of Indian economy. As the programme offered is autonomous, it is aimed to be a flagship and vibrant programme of the institution. Just as the physical environment of the campus has been improved and enriched by the development programme over recent years, the PGDM department's track record in making higher educa-tion accessible to those who have never previously been given the opportunity to study, has also enriched the lives of whole generations of students.

In the Heart of

India's Silicon Valley

The IT Capital of IndiaHeadquarters to large MNC’s

Garden City of IndiaThe Air Conditioned City for its amazing weather

World's fastest growing Business hub

4

The PGDM programme approved by AICTE (Ministry of HRD) under the banner of DSBS came in to existence in the year 2007. DSBS offers a two-year full time PGDM program distributed over Six Terms. As the programme offered is Autonomous with Dual Specialization, it is aimed to be a flagship and vibrant programme of the institution. Dayananda Sagar Institutions are known for its reputation and strong on-campus recruitments because of our intensive focus on preparing “industry-ready” graduates.

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)(Approved by AICTE, Ministry of HRD, New Delhi, India)Program Overview

After pursuing PGDM in India Job Opportunities are plenty. Healthcare and Retail sectors are booming and career opportunities. Our new specializations, approach of individualized attention, peer learning and better in-class experience prepare the students industry relevant. DSBS students got opportunities in Sales & Marketing, Investment banking, talent acquisition, payroll management, Customer service, etc.

Market Growth Potential & Opportunity

Post Graduate Diploma in Management at DSBS is a Practice Oriented Program that attempts to prepare proactive and market ready global leaders who create, manage and lead effective change across diverse organizations. The objectives of the Program are

To impart management education to aspirants and budding managers and make them aware of man agement concepts and practices To support the students in getting expertise in the domains of Retail, Insurance, Healthcare, Marketing, Finance & HRM. To improve the necessary industry skills of the students to meet the corporate requirements. To help students become effective leaders, who can achieve results which have the potential to trans form organization To develop a global mindset so that the future managers can address the challenges of global competition.

Program Objectives

5

Bespoke Curriculum to transform participants to “T-Shaped” Professionals in the Industry. Integrate the participants mind to bridge the gap between what they do know and what they ought to know by integration of theory with practice. Sensitize mind think about the recent advances in technological and managerial aspects. Elite icons / thought leaders drawn from academia viz. IIMs and senior corporate practitioners as Adjunct / Visiting faculty to add value for mindshare and mutual gain. Hands ‘on training through industry tie ups as part of corporate immersion programs

Faculty drawn from the best educational institutions in the world.Pedagogy which is driven by Experiential Learning and Industry-Based Internships.

The first-year has rigorous Conceptual Learning while the second year is driven by Learning by Practice.Students are mentored by industry leaders.

Students will be given exposure to Cross-Cultural Management by touring a Foreign Country (ICAT).Learning is concentrated on:

3 Audit courses for each new Specialization Certificate Courses Mini-Projects, Weekend Assignments, Case-study based problem-solving and decision-making exercises. Simulations

Salient Points of the Program

Value-Added Takeaways

Program Highlights

Practice-oriented management program, where students learn theoretical concepts driven by experiential learning. The program has a strong industry bias with distinctive specializations in

Health Care, Retail and Insurance Management and also offers a dual specialization with Human Resources, Finance and Marketing Management. The ethos of the program is to create job-ready

management executives, to take functional leadership roles in the industry.

6

Eligibility Criteria

In between the first and second year, the student is required to take up a summer project assignment with a company. This is compulsory. The duration for Internship would be of approximately four weeks. Apart from that Students will assigned Internship projects in the second year to inculcate Practice based learning.

The student is required to take-up dissertation project assignment in one of the functional areas of his/her specialization. The duration for dissertation would be of three months. Most of the students get placed and they take up the dissertation assignment at their companies.

Graduate from recognized University with a minimum aggregate of 50% marks (45% in case of SC/ST) in the qualifying examination. A high score in the aptitude test CAT, XAT, CMAT, ATMA, MAT, GMAT or state level entrance examination, if any conducted by the respective State Government.

List of Specializations

Course Structure & Credits

Internships

Dissertation / Project

Retail Management with Marketing Insurance Management with Finance

Healthcare Management with HRM

Core Courses

Electives

Internship & Dissertation(Project)

Total

18 Courses

14 Courses

2 Projects

34 102

3 credits

3 credits

3 credits

10 hours

10 hours 42

6

420

54 540

TYPE OF COURSE NO OF COURSES CREDITS PER COURSE HOURS PER CREDIT TOTAL CREDITS TOTAL CONTACT HOURS

7

Organizational Behaviour 03 PGM101

Accounting for Managers 03

03

03

03

03

PGM102

Managerial Economics PGM103

Statistics for Managers PGM104

Business Communication - I PGM105

Marketing Management PGM106

Principles of Management Audit Course

Total 18 Credits

Term - II (First Year) Human Resource Management 03

03

03

03

03

03

03

03

03

03

03

03

PGM107

Corporate Finance PGM108

Fundamentals of Digital Enterprise PGM109

Research Methodology PGM110

Entrepreneurship & Innovation PGM111

Business Communication - II PGM112

Total (Second Term) 18 credits

Term III (First Year) Business Analytics PGM113

Strategic Management PGM114

Business Law PGM115

International Business PGM116

Production & Operations Management PGM117

Project Management PGM118

Total 18 Courses

Grand Total (Core Courses) (18x3=54) 54 Credits

Term - I (First Year) Credits Course Code

TERM WISE TOPICS (Matrix) CORE COURSES

ELECTIVE COURSES

Course Credits

Fundamentals of Retail Management 03 PGMR1

Merchandise Management 03 PGMR2

Direct & Network Marketing 03 PGMR3

Supply Chain Management 03 PGMR4

Logistics and Sales Promotion 03 PGMR5

Retail Operations Management 03 PGMR6

E - Retailing 03 PGMR7

Total 21

Retail Management Electives

8

Course Credits

Principles of Risk Management and Insurance 03 PGMI1

Fundamental of Life Insurance & General Insurance 03 PGMI2

Life Insurance & Elements of Actuarial Sciences 03 PGMI3

Underwriting and Claims Management 03 PGMI4

Insurance Distribution Management 03 PGMI5

Insurance Analytics 03 PGMI6

Business Insurance and Group Insurance 03 PGMI7

Total 21

Insurance Management Electives

Course Credits

Fundamentals of Healthcare Administration 03 PGMHC1

Management of Disease Control & QA 03 PGMHC2

Healthcare Policies & Regulations 03 PGMHC3

Services Excellence in Healthcare 03 PGMHC4

Healthcare Economics 03 PGMHC5

Hospital Enterprises Management 03 PGMHC6

Information Management in Healthcare 03 PGMHC7

Total 21

HealthCare Management Electives

Course Credits

Consumer Behaviour 03 PGMM1

Product & Brand Management 03 PGMM2

Sales & Distribution Management 03 PGMM3

Integrated Marketing Communications 03 PGMM4

Digital & Social Media Marketing 03 PGMM5

Services Marketing 03 PGMM6

Customer Relationship Management 03 PGMM7

Total 21

Marketing Management Electives (Second year)

Seven Marketing Electives in 3 terms (3+3+1)

Course Credits

Wealth Management 03 PGMF1

Risk & Insurance Management 03 PGMF2

Security Analysis and Portfolio Management 03 PGMF3

Merger, Acquisitions and Corporate Restructuring 03 PGMF4

Project Appraisal and Finance 03 PGMF5

Advanced Financial Statement Analysis 03 PGMF6

Direct and Indirect Taxation 03 PGMF7

Total 21

Financial Management Electives (Second year)

Seven Finance Electives in 3 terms (3+3+1)

9

Course Credits

Recruitment Selection and Retention Management 03 PGMH1

Employee Training and Development 03 PGMH2

International Human Resources Management 03 PGMH3

Performance & Compensation Management 03 PGMH4

Technology in HR 03 PGMF5

Industrial Relations and Labour Enactments in India 03 PGMH6

Organization Development and Change 03 PGMH7

Total 21

Human Resource Management Electives (Second year)

Seven HRM Electives in 3 terms (3+3+1)

Trainee - Marketing

Trainee - Category ExecutiveTrainee – Vendor Relationship

Trainee - Analyst

Trainee - Backend operations

Trainee- Fulfillment

Trainee - Warehouse Executive

Management Trainee

Customer Service Executive

Trainee - Department Manger –2.5 lakhs to 3.5 lakhs

Department Manager 4 to 5 lakhs Assistant Store Manager Assistant Manager Category Assistant Manager - Marketing

Business Analyst

Assistant Manager - Operations Assistant Manager Warehouse

Manager – Store

5 to 6 lakhs

5 to 6 lakhs

4 to 5 lakhs

4 to 5 lakhs

3.5 to 4.5 lakhs

14 to 15 lakhs

Category Executive

Marketing Executive

Analyst

Operations Executive

Warehouse Executive

Assistant Manager /Manager

Trainee - Category Executive- 3 lakhs to 4 lakhsTrainee - Marketing Executive –3 lakhs to 4 lakhsTrainee - Analyst- 3.5 lakhs to 3.5 lakhsTrainee - Backend operations – 3.5 lakhs to 4 lakhsTrainee- Fulfillment – 4 lakhs to 5 lakhsTrainee - Warehouse executive –4 lakhs to 5 lakhs

4-5 lakhs

Management trainee (Top B schools - 12 TO 14 LAKHS)

CAREER PROGRESSION ROUTE (RETAIL)

Job Roles Salary RangeEntry Level Midlevel (1-3 YEARS) Senior Level (After 3 years)

Career Salary Career Salary

6 lakhs to 8 lakhs

7 to 9 lakhs

7 to 9 lakhs

5 to 7 lakhs

6 lakhs to 8 lakhs

5 to 7 lakhs

15 lakhs to 18 lakhs

10

CAREER PROGRESSION ROUTE

Retail Industry in India has emerged as one of the most vibrant and fast-paced industries. It records 9-11 percent growth ever year and contributes to 10 percent of its GDP and 8 percent on employment. According to report published in economic times, Indian retail market is estimated to cross $1 trillion-mark by 2025 and India is the world's fifth-largest global destination in the retail space.

Insurance Associate

Claim Associate

Trainee - Sales

Jr. Underwriter

Actuarial Assistant

Back Office Process

Business Associate

Insurance Surveyor

4.5 to 6 lakhs Business Analyst 7 to 9 lakhs Area Sales Manager

Fund Manager

Assistant Manager – Finance

Underwriter - Head

Sr. Actuary

Manager - Finance

Assistant Manager - Operations

BD Manager, Area manager, Zonal Manager etc.,

10 to 12 Lakhs with commissions can be 10,00,000

7 to 9 lakhs

7 to 9 lakhs

6 to 7 lakhs

5 to 6 lakhs

7 lakhs

7 to 8 lakhs

8 to 10 Lakhs

Sr. Associate

Senior Analyst

Sr. Underwriter

Actuarial Analyst

Compliance officer

Risk Manager

Assistant Manager

4 to 5 lakhs

4 lakhs to 6 lakhs + Incentives

Trainee - Analyst- 2.5 lakhs to 3.5 lakhs 4 lakhs to 5 lakhs

3.5 lakhs to 4.5lakhs

Trainee -4 lakhs to 5 lakhs

3.5 lakhs to 4 lakhs

CAREER PROGRESSION ROUTE (INSURANCE)

Healthcare Sector in IndiaThe Healthcare Industry is growing in India as well as globally. Subsequent to this growth, there are opportunities for HEALTHCARE professionals. In India too, healthcare is one of India's largest sectors in both public as well as private sectors. With a huge population of 136 Crores, our country faces the challenge in healthcare management. Employment opportunities in this sector are growing every year. Healthcare sector in India is projected to grow to 17% and is projected to reach Rs. 27 lakh crore by 2022. More than a lakh jobs are expected to be created through Ayushman Bharat Scheme.

Retail Sector in India

Life insurance industry in the country is expected to grow 12-15 percent annually over the next three to five years. There are 24 life insurance, 33 non-life insurance companies in the Indian market and two reinsurance companies. National Skill Development Corporation has estimated the job creations of 2 million persons in insurance and banking sector in two years.

Insurance sector in India



8 to 10 lakhs

10 to 12 lakhs

7 to 9 lakhs

8 to 9 lakhs

10 to 12 lakhs

10 lakhs

6 lakhs to 8 lakhs

Business Analyst

Management Trainee- Health service management

Trainee - Sales

HR executive

Actuarial Assistant

Trainee – Hospital AdministrationManagement Trainee – Medical Practice

Management Trainee Finance (Accounting)

4.5 lakhs to 6 lakhs Senior Analyst 6.5 to 7 lakhs Senior Analyst

Service Manager

Assistant Manager – Finance

HR Manager

Sr. Actuary

Hospital Administrator

Medical Practice Manager

Chief Finance Officer

10 to 11 lakhs

5 to 6 lakhs

7-9 lakhs

4.5 lakhs

5 to 6 lakhs

4.5 lakhs

5 lakhs

7 lakhs

Senior Executive

Senior Analyst

Senior Executive

Actuarial Analyst

Senior executive

Assistant Manager

Manager Finance


4 lakhs to 6 lakhs + Incentives


4 lakhs to 5 lakhs


3 lakhs to 4 lakhs

4 lakhs to 4.5 lakhs

CAREER PROGRESSION ROUTE (HEALTHCARE)



Up to 10 lakhs

7 lakhs

7 to 9 lakhs

7 to 8 lakhs

10 to 12 lakhs

Up to 7 lakhs

7 to 8 lakhs

11

OU

R T

OP

RE

CR

UIT

ER

S

Top Recruiters – Insurance Domain

Top Recruiters – Healthcare

Top Recruiters - Retail

12

International Tour MALAYSIA - DUBAI - SINGAPORE - BANGKOK

13

Come, be a part of this Unique Success Experience

14

Dayananda Sagar Business School [DSBS], Admission Office - Gate 2, Dental Block, 6th Floor,Shavige Malleshwara Hills, Kumaraswamy Layout, Bengaluru - 560111

[email protected]+91 80 4646 1800

www.dsbs.edu.in

WHERE KNOWLEDGE CONVERTS TO INNOVATION

Dayananda SagarBusiness School

PGDM A4 - Dayananda Sagar Business School

Documents

Transcript of PGDM A4 - Dayananda Sagar Business School