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EXECUTIVE COMITEEHonorary PresidentManuel Arango AriasPresident of the Board of DirectorsPilar Parás GarcíaExecutive PresidentJorge V. Villalobos GrzybowiczSecretaryMario Garciadiego González CosTreasurerJorge Aguilar ValenzuelaVicepresidentsJosé Ignacio de Nicolás GutiérrezLoreto García MurielNelly Jiménez O´FarrillJosé Manuel Muradás RodríguezVocalsJavier de la Calle PardoDaniel A. Del Río LoaizaBlanca Del Valle PerochenaAlicia Lebrija HirschfeldMartha M. Mejía Montes Editorial coordinationJorge V. Villalobos GrzybowiczRicardo Reynoso LópezDraftingAna Abimerhi AyoraZoila De la Vega BrionesRoger Espinoza Infante Alejandra González TiradoAusencio Miranda MorenoDavid Ordaz BulosJazmín Rodríguez AceboCristina Ruiz HernándezMarilú Villalón CarrilloEditorial designAiira MéridaAdditional design Jasil González Sagrero

Year XXVIII. January 2021

Cemefi Informa is the informative body from the Mexican Center for Philanthropy, A.C. (Cemefi). Has a print run of 2,000 copies that are distributed among its members and friends.

If you have comments or suggestions send them to: ricardo.reynoso@cemefi.org

Editorial

Those of us who make up the Mexican Center for Philanthropy (Cemefi) wish to acknowledge and thank you for continuing being a part of this great community. We know that 2020 was a very difficult year for everyone, and that our organizations have faced enormous challenges to be able to continue with their service and support operations for people in need, and at the same time seeking to ensure their institutional sustainability.

During the second semester of the year, Cemefi continued organizing monthly Forums for Members, which were well attended, to facilitate exchanges, share difficulties and, together, find new paths on issues such as volunteering, technology, communication and, especially, legal frameworks, sustainability and fundraising.

Today, more than ever, faithful to our institutional mission, our purpose is to continue serving and supporting all those who look out for others, organizations and individuals.

Virtuality has brought the possibility of promoting the philanthropic culture among new audiences and in different ways. For the first time, from November 9 to 11, we held Cemefi´s Annual Meeting online, with the theme Sustainability and Resilience in the Digital Age.

Regarding corporate social responsibility (CSR), the Fourth Socially Responsible SME Forum was held at the beginning of October, also virtually. Within this framework, the Recognition for Best CSR Practices was awarded and the winning initiatives were presented as part of the event program, in which companies from México and Latin America participated. Among the cases that were exposed, the work carried out by companies to support their collaborators and their genuine interest in contributing to sustainable development, curbing climate change and, of course, collaborating in the fight against Covid-19, stood out.

Serving the community and our country has enormous merit, it is always plausible and it gives us satisfaction. In the midst of the contingency caused by the coronavirus, the social commitment shown by all medical personnel who have risked their lives in caring for patients infected with Covid-19 was the reason why Cemefi, together with people and organizations that have promoted philanthropy in México, decided to grant them, in 2020, the Recognition of the Commitment to Others.

The world changed and social needs grew. Civil society organizations and socially responsible companies are called upon to respond to these new expectations promptly and effectively. At Cemefi we are committed to this challenge and we know that we will be able to meet it hand in hand with all of you, members, allies and users of Cemefi, to whom we wish that 2021 is a new beginning for all, with resilience, sustainability and great solidarity.

Receive our wishes for health, well-being, peace and love in this 2021. Lets continue taking care of us!

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• Human Development Challenges in the face of Covid-19 in México• Civil Society Organizations and Volunteering in the National

Economy

The Cemefi CSO Networks also presented their contributions through events on various topics that included emotional health, education, and children and youth in the face of the Covid-19 contingency.

Additionally, Cemefi organized the New Paths to Sustainability Meeting to reflect on the needs of the organizations that are members of the association in the current situation, with the purpose of identifying and proposing comprehensive actions and support to strengthen their sustainability.

The meeting was attended by 1,111 people, its program was divided into 12 sessions, which took place over four days in the months of July and August, with the participation of prominent actors from the social sector in México.

Philanthropy Webinars in the Second Half of 2020

For the second semester of 2020, the Mexican Center for Philanthropy (Cemefi) continued offering webinars and virtual sessions to contribute to the strengthening of civil society organizations (CSOs) and maintain direct contact with its membership.

By this means, the institution thanks all those who participated in these talks and exhibitions for their openness and willingness to donate their time and talent, sharing their experience during those months.

The permanent virtual sessions, from July to September, were held on Tuesdays and Thursdays, adding up to a total of 20 webinars and five information sessions, which were attended by 2,824 people. The areas covered and the topics of the work sessions are detailed below.

Strengthening CSOs

• Collaborative Platforms for Work at Home, part II• How to carry out an institutional diagnosis to take into account in

our strategic, operational and financial planning• Let’s talk about Basic Legal Aspects for CSOs• Biosecurity for Return to Work• Operational Planning for CSOs• Collaborative Networks: Citizen creativity laboratories• How to Boost Your Organization’s Fundraising: Learn about the

benefits of registering in the Cemefi donations portal operated by Donar Online

Information sessions on Cemefi programs:

• Services for Cemefi Membership• Tax Reforms

Trends during the Covid-19 pandemic:

• Dare to Change the World• Relationship between Social Capital and Citizen Initiatives against

Covid-19

To keep in touch with its membership and support it during the contingency, Cemefi organized webinars and information sessions in the second half of 2020.

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Caminemos Juntos con Amor, Luzy Esperanza, A.C.

Campaña Global por la Libertad deExpresión A19, A.C.

Casa Hogar María Teresa, A.C.

Centro de Formación y Restauración Casade María, A.C.

Centro El Recobro, A.C. (Casa Hogar)

Club de Amigos de la Tercera Edad, A.C.

Colectivo y Jub Tomate, A.C.

Colegio Cristóbal Colón, A.C.

Comité de Promoción Social del Valle delYaqui, A.C. (PROVAY)

CORDICA 21, A.C.

Crea Innova Educa, A.C.

EDIFYCA, A.C.

Espiral por la Vida, A.C.

Fundación 1000 Hermanos por Ayudar, A.C.

Fundación Arte, Educación y TalentoCompartido, A.C.

Fundación Ayú, A.C.

Fundación Cántaro Azul, A.C.

Fundación Cauce Ciudadano, A.C.

Fundación Checo Pérez, A.C.

Fundación Todos por Cerro de San Pedro, A.C.

Welcome Cemefi´snew members

Cemefi welcomes the 53 new members who joined the association between July and December 2020, and invites them to take advantage of all the benefits of their membership. Your organization can be part of this community too! Here is the list of all of them:

Alma Migrante, A.C.

ANESPA, A.C.

Asociación Especializada en la Mejora de la Salud Poblacional, A.C. VITANOVA

Asociación Femenina Pro México, A.C.

Autismo Mochis, I.A.P.

Back2Back México, A.C.

Baisae, A.C.

Banco de Tapitas, A.C.

Cada Corazón Cuenta, A.C.

Among other things, Banco de Tapitas supports children with cancer to fulfill their dreams. Like Isis, who first traveled by plane.

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Pronatura Noroeste, A.C.

Red de Abogadas en México, A.C. Abogadas MX

Salvando Latidos, A.C.

Sociedad de los Pueblos Indígenas-Mayade Chiapas, A.C.

Universidad Tecnológica del Valle de Chalco, A.C.

Vivir Mejor Irapuato, A.C.

Voces y Visiones de Malinalco, A.C.

FYAPDI, A.C.

Dora Lilia Hernández González

Hogar Vicentino de Guadalajara, A.C.

Institución CONFE a favor de la persona con discapacidad intelectual, I.A.P.

Institución para el Bienestar Qué y Cómo, A.C.

Instituto de Integración y AsesoríaComunitaria IIAC, A.C.

Instituto Educativo de Mexicali, A.C.

Instituto para el Desarrollo de la Mixteca, A.C.

Integración y Capacitación para el Desarrollo Profesional y Social, A.C. Incapro

Iyolosiwa, A.C.

La Casa del Gato Gazzu, A.C.

La Cima, I.A.P.

Luchando por Ángeles Pequeños, A.C.

Malala Academia, I.A.P.

Maternando, A.C.

Misiones Regionales de Seguridad, A.C.

Nexum Médica, A.C.

Observatorio Universitario de Seguridad Alimentaria y Nutricional del Estado de Guanajuato, A.C. OUSANEG

Offenbach Operetta Studio, A.C.

Palmares Escuela Técnica, A.C.

The civil association Sociedad de los Pueblos Indígenas-Maya, based in Tuxtla Gutiérrez, Chiapas, is one of the organizations recently affiliated with Cemefi.

The Cauce Ciudadano Foundation promotes the integral development and reintegration of priority attention groups in “Ciudad Retoño”, in the State of

México.

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In August, the title of the Forum was Communication in the Digital Age, and its objective was to reflect on how CSOs will have to modify their communication processes when the Covid-19 pandemic ends. In addition, success stories were presented that will set trends in the near future.

The panel was made up of Roxana Núñez Siller, from the Communication Council; Damaris Carrero Gómez, from Aid Chains for México; Carolina Zarco Romero, from Zimat Consultants; Gabriela Gatica Laborde, from the Ronald McDonald Children’s Foundation; and Ricardo Reynoso López, from Cemefi.

The last Forum of the year dealt with the topic Volunteering in Times of Crisis. Juan Francisco Azuara Herrera, from Techo México; Dora Luz Molina Quiroz, from Gaviota House; Fernando Rivera Muñoz, from the Mexican Red Cross; and the collaborators of Cemefi, Ausencio Miranda Moreno and Ana Abimerhi Ayora, participated in this last forum.

Its objective was to present the strategies that philanthropic institutions have used to reinvent themselves and strengthen their volunteer programs in times of crisis. During the event, Ausencio Miranda and Ana Abimerhi spoke about Cemefi´s tools to promote the culture of volunteering, such as the Hacesfalta México portal, which was recently renovated; the publication of the Volunteering Management Manual in Civil Society Organizations and the Recognition of the Best Place to Volunteer.

Cemefi´s Members Forums

In the second half of 2020, the Mexican Center for Philanthropy (Cemefi) organized three Forums for Members in order to offer information and tools to civil society organizations (CSOs) so that they can strengthen, develop and stay up-to-date on relevant issues for the third sector.

During this period, Cemefi maintained its commitment to hold the sessions online, due to the Covid-19 pandemic, taking the corresponding measures to ensure the health of the speakers and the general public.

The theme of the July Forum was Resource Procurement During and After the Contingency. There, various proposals were presented to keep the organizations operational, in addition to explaining which practices are most effective and successful in obtaining funds through various platforms.

Alma Delia Ábrego Ceballos, from the Musical Arts Foundation; Gabriela Olimpia Velázquez, from Génesis Diez, Genesis International Orphan Foundation; and Alejandro Barbosa, from the organization Red Nose, participated in this forum.

Damaris Carrero, from Aid Chains for México, participated in the forum entitled Communication in the Digital Age, which was held in August.

In the last forum of the year, Ausencio Miranda presented the tools that Cemefi uses to promote the culture of volunteering in México. Photo: archive.

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Another path towards sustainability is the horizontality of relationships. It will be necessary to stop looking at the beneficiaries as mere recipients of institutional services. Likewise, CSOs must change the way in which they ally themselves with their peers and with their donors, to build networks of mutual support in which economic resources are the engine of collaboration, not the end of it.

During the closing of the Meeting, Jorge Villalobos Grzybowicz, Cemefi´s Executive President, encouraged the participants to retain their spirit and creativity, recalling that organized civil society has always reinvented and strengthened itself in the face of crises, so this emergency represents a great growth opportunity for the social sector.

For her part, Pilar Parás García, Cemefi´s President of the Board of Directors, was also optimistic regarding the resilience capacity of civil organizations, to which she recommended trusting in their strengths and working on common projects with other organizations, in order to multiply the impact and reduce costs.

New Paths toSustainability Meeting

The Mexican Center for Philanthropy (Cemefi) held the New Paths to Sustainability Meeting, with a virtual participation of 1,111 people, from 27 states of the republic, on July 28 and 30, and August 4 and 6.

On each date, different issues were addressed, starting with a diagnosis of how civil society organizations (CSOs) are operating during the health contingency, the strategies they are implementing to recover, as well as the proposal of an institutional transformation that allows them adapt to the “new normal” without losing the path of their mission.

During the meeting, 38 panelists made reflections about the future of the country and the CSO sector. The pandemic has sensitized people, which is an opportunity to retain and get more donors; Social problems have provided reflectors to CSOs whose work was unknown, and now it is the ideal time to become inspiring leaders of a more active and committed citizenship with social causes.

They recognized innovation in fundraising as one of the paths to sustainability. On the other hand, organizations must be able to empower communities to commit to their own development. New leadership in the philanthropic sector is essential. Now, the leading organizations will be those that manage to add more social actors that contribute to their sustainability.

Pilar Parás, President of Cemefi´s Board of Directors, recommended that CSOs work in partnership with other institutions from different sectors. Photo: archive.

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fact that they are also reconverting themselves and generating new business.

Within the framework of the event, it was announced that, in addition to the 918 large companies that were recognized last May, Cemefi awarded the SRE® Distinction to 988 SMEs that met the standards to receive it. The great effort they made to achieve it for the first time or maintain it was publicly recognized, despite the difficult situation the country is going through.

Given the impossibility of delivering the SRE sculpture during the Forum, Cemefi gave them a voice at the event. In thematic panels, representatives of SMEs that have obtained the SRE® Distinction for five, ten and fifteen consecutive years, shared their experiences and the challenges they have faced, from the implementation to the consolidation of their social responsibility programs.

All the ceremonies and working sessions of the Fourth International Forum for Socially Responsible SMEs are available on the Cemefi YouTube Channel.

International Forum for Socially Responsible SMEs

With the motto “Twenty years of business commitment”, the Mexican Center for Philanthropy (Cemefi) carried out, online, the Fourth International Forum for Socially Responsible SMEs, from September 30 to October 2, 2020, together with the Alliance for Corporate Social Responsibility in México (AliaRSE) and Forum Empresa. The virtuality of the event allowed almost four thousand people to connect, from 12 countries, over three days.

In times of pandemic, the conversation about corporate social responsibility has deepened, raising a new vision and renewing its strategies. Topics such as ethics in business management, sustainability, the circular economy and the contribution of the private sector to achieving the objectives set out in the 2030 Agenda were central in the working sessions.

Among the central ideas expressed in the Forum, it was mentioned that digitization offers SMEs the opportunity to explore new markets and allows them to compete, on relative equality of conditions, with other larger companies; a scenario that was previously unthinkable, but now gives advantages to small and medium-sized companies.

It was also mentioned that the resilience of the private sector has been reflected in the ability to understand and meet the needs that have arisen in this new reality, caused by the health contingency. The link between companies of the same sector and size is not the only alternative; Now large companies face new challenges, which allows SMEs to integrate into their value chain, taking advantage of the

Throughout different ceremonies during the event, Cemefi awarded the SRE® Distinction to 988 SMEs that met the standards to receive it.

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My community and the social license to operate

Participating companies spoke about their commitment to sustainable development and the social well-being of the communities where they operate.

Adding wills for a better world

This space was dedicated to the voluntary work of the company’s collaborators, which contributes to the development and construction of more resilient organizations, communities and groups.

Dignified and safe work in the company

The last panel dealt with the management of human capital to encourage the members of the company to interact from a fair basis of integrity and respect, to achieve greater human and professional development.

The recording of all the panels can be consulted on the Cemefi YouTube Channel.

Recognition of BestCSR Practices

In the search for mechanisms to promote a culture of socially responsible businesses, 21 years ago the Mexican Center for Philanthropy (Cemefi) created the Recognition of Best CSR Practices, whose purpose is to identify, publicly recognize and disseminate successful practices of corporate social responsibility (CSR), as well as inspiring other companies to adopt similar strategies.

Since the program was created, nearly a thousand practices have been received from 17 countries. Within the framework of the Fourth International Forum for Socially Responsible SMEs, the recognition ceremony was held for the 25 Best Practices of 2020, which were presented in seven panels with the participation of the representatives of the companies that implemented these initiatives:

Multisectoral alliances: key to competitiveness

This space explained how to establish successful collaborative relationships with other companies, civil society organizations, and government entities to generate social, environmental and economic value in the communities.

Responsible consumption for sustainability

Initiatives that have contributed to educate consumers for conscious consumption, which is one of the most important trends in sustainability, were presented here.

Ethics as a business purpose

Participants shared ethical behavior practices based on universal principles and shared values with all their relationship groups, as well as initiatives to combat corruption.

Environment: preserve in the present for a sustainable future

This panel showed how companies contribute to sustainable development, reducing the direct and indirect impacts of their products and services.

María del Rosario Valdez presented the experience of BeisBox, one of the companies that obtained the Recognition for Best CSR Practices. Photo: archive.

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In an interview, several of the winners agreed that social advertising is a way to put an end to the world’s problems. For this edition of the recognition, 285 messages were received, from 23 universities, from seven countries, in the four categories of the contest. These are the names of those who received their Silver Snail:

In the theme “Quality Education”, the winners were Daniel Felipe Arroyave Pineda and Luis Daniel Salgado Montes, from the Catholic University of Manizales (Colombia), in the Poster category; in Television, Santiago Álvarez Parra and Esteban Gallego Ocampo, from the same university; in Alternative Media, Alberto Contreras Ortiz and Gerardo Jair Martínez Martínez, from the Institute of Marketing and Advertising (México); and in Digital Media, Laura Patricia Maldonado Argueta, from the Latin American University (México).

While, for the call “Covid-19”, in the category of Poster, the winners were Karem Melania Montero Cortés and Kevin Viveros Ávila, from the University of Veracruz (México); and Marcela Saavedra and Carolina Álvarez, from the Diego Portales University (Chile), on Television.

Silver SnailUniversity Recognition

On October 1, 2020, the Mexican Center for Philanthropy (Cemefi) delivered the Silver Snail University Recognition to the best messages of social benefit made by Latin American students, in the four categories included in the contest: Poster, Alternative Media, Digital Media and Television.

The Silver Snail annually chooses a topic of social interest and worldwide relevance, on which young people develop their work. This year, the theme was “Quality Education”; later, in April, “Covid-19” was added as a topic, due to the relevance of the matter worldwide.

The award ceremony was held virtually during the Fourth International Forum for Socially Responsible SMEs, offering students the opportunity to connect with micro, small and medium-sized companies in México and Latin America.

During the online event it was possible to meet the creators of the winning messages, who spoke about their learnings during the creative process. They also shared that the adversities they faced due to the pandemic can be overcome, and even be the source of inspiration to create campaigns for the benefit of the community.

Kevin Viveros (photo) and Karem Melania Montero, from the Veracruzana University, were the winners in the Poster category of the “Covid-19” call.

This is the poster of the students of the Veracruzana University that was chosen as the winner by the members of the Jury of the University Silver Snail.

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With SumaRSE Nuevo León, Cemefi now has 19 Regional Allies in 18 states. The Executive President of Cemefi thanked Héctor González, President of SumaRSE Nuevo León, and Valeria Sanmiguel, Director of the Network, for making the decision to accept the commitment to promote CSR in their area of influence.

In his intervention, Héctor González pointed out that SumaRSE Nuevo León is a network of socially responsible companies that was born in 2011 and that, since then, has sought the sustainable development of society through the union of efforts and wills, executing and promoting programs of high social impact in synergy with all sectors of the community.

The SumaRSE Nuevo León Network seeks to be a benchmark in terms of union and coordination of efforts by the business community to generate transcendent improvements in the quality of life of society, through two strategic lines of work: stimulating the sustainable development of communities through common initiatives with high social impact, in collaboration with multisectoral partners; and promote models, management systems, strategies and practices of corporate social responsibility.

To achieve its objectives, the SumaRSE Nuevo León Network has important alliances and is part of other networks, such as the Private Sector Alliance for Disaster Resilient Societies (ARISE) and the Multisectoral Network for the Prevention of Violence; in addition to being a member of the Council of the Peace and Justice Commission of the Nuevo León Civic Council.

Learn more about the SumaRSE Nuevo León Network at:www.sumarse.org.mx

SumaRSE Nuevo León Network, new Regional Partner

On October 2, 2020, within the framework of the Fourth International Forum for Socially Responsible SMEs, the Mexican Center for Philanthropy (Cemefi) announced that it has a new Regional Ally to promote corporate social responsibility (CSR) in the country: the SumaRSE Nuevo León Network.

In a virtual reunion were Jorge Villalobos Grzybowicz, Executive President of Cemefi; José Ignacio de Nicolás Gutiérrez, President of Cemefi´s Corporate Social Responsibility Committee; and Héctor González Garza, President of SumaRSE Nuevo León, Director of the Cemex-Tec Center, and Director of Responsible Business at CEMEX.

In his message, Jorge Villalobos pointed out that the CSR culture has spread throughout the country thanks to the collaboration of Cemefi’s Regional Allies, non-profit institutions that are committed to promoting the participation of companies for the public good, and to support those that are committed to corporate social responsibility in their respective states.

The Executive President of Cemefi, Jorge Villalobos, celebrated the SumaRSE Nuevo León network’s commitment to promoting CSR in that state. Photo: archive.

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Resilience and sustainability, the challenge of organized civil society

The Covid-19 pandemic has put the philanthropic sector in a severe financial crisis. Donations have been reduced because donors have focused on surviving the situation.

Against this background, civil society organizations are having to transform. The confinement put their activities on pause and forced them to adjust their operational and service programs to the population.

In order to continue with their work, and not leave their beneficiaries unprotected, CSOs have promoted alliances, coalitions and multidisciplinary networks. The current situation has created new intersectoral synergies and new forms of collaborative work in favor of the public good. Organized civil society has strengthened its ties and its spirit.

Economic and health recovery will only be possible when all social actors join in this task. Millions of Mexicans who suffered from poverty have lost the possibility of leaving their condition and thousands of other middle-class citizens are losing their quality of life and their assets, as a result of the fall in economic activity.

According to estimates by the Economic Commission for Latin America and the Caribbean (ECLAC), the region will have a setback of approximately 14 years in its development. It is a reality that the Sustainable Development Goals will not be achieved within the

Cemefi´s Annual Meeting 2020Resilience and Sustainability in theDigital Age

To discuss the future of the sector of civil society organizations (CSOs), the Mexican Center for Philanthropy (Cemefi) held its 2020 Annual Meeting, from November 9 to 11, with the theme “Resilience and Sustainability in the Digital Age”.

The event was totally virtual and free, and its objective was for the public to see what civil society is doing to continue serving the population that needs it most, despite the circumstances. At its Annual Meeting, Cemefi exhorted citizens and their organizations to build a better future for all.

Over 2,800 people responded to the call and connected throughout the three days of activities that included 12 workshops, 18 thematic tables, four plenary panels and three conferences; a program in which practically all the social causes for which CSOs work were presented.

Cemefi´s Annual Meeting 2020 was chaired by Pilar Mariscal Servitje, who underlined in her message that the pandemic has disrupted the operation of

CSOs. Photo: archive.

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At this time, civil society organizations are required to defend with determination and a democratic vocation the right to citizen participation, claiming the rights of demonstration and association; in addition to continuing with advocacy work on public policies that promote fairer and more equitable environments in society.

Transparency, volunteering and promoting citizenship

Within the framework of the event, Cemefi delivered three awards. The Accreditation in Institutionality and Transparency was granted to 203 civil society organizations that operate in 24 states of the Republic, publicly recognizing the optimal level of professionalization and transparency in their operations.

Five civil organizations received the Recognition for the Best Place to Volunteer, for their exemplary management of volunteer work. These were the Association for Equine Therapy, the Santa Fe Community Center, Ecopil Art Creates Awareness, the Teletón México Foundation and Proeducation.

The Recognition for Best University Practices in the Promotion of Citizenship was also delivered to the Autonomous Technological Institute of México; ITESO, to the Jesuit University of Guadalajara; to the Tecnológico of Monterrey, Laguna campus; to the Valley of México University, Querétaro and Tuxtla campus; to the National Autonomous University of México, (UNAM), Morelia campus; to the Panamerican University, Mixcoac campus and to the Basque University of Quiroga.

established deadline, so all social sectors are called to work so that the lag is as little as possible.

Today, more than ever, citizens must ask themselves what their role is in the construction of the public good. In a short time, there will be more Mexicans requiring help, the organized civil society sector will have to extend its reach and, to achieve this, financial resources are needed.

It is necessary and urgent that the sector of organized citizens recover the recognition of the government that it previously had, regarding the value of its social contributions, that economic resources be granted again and that the legal and fiscal framework that encourages its activities is preserved.

CSOs work for social and environmental well-being. Their performance in the public sphere is determined by the relevance of the social cause to which they are dedicated. They are neither friends nor adversaries of any government, they simply seek to collaborate in the construction of a better country for all Mexicans.

Gustavo Ampugnani. Executive Director of Greenpeace México, participated in the table entitled Impact of Climate Change, at Cemefi´s Annual Meeting 2020.

Photo: archive.

Executives from international organizations, such as Raaida Mannaa, from the International Association for Volunteer Effort (IAVE), participated in the event.

Photo: archive.

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Then came the panel entitled Donor Collaboration, Challenges and Perspectives, which was moderated by Ana Vanessa González Deister, from Fomento Social Citibanamex, and in which Beatriz Mejía Arango, from the Smurfit Kappa Colombia Foundation; Katherine Lorenz, from the Cynthia and George Mitchell Foundation; Gracia Goya, from Hispanics in Philanthropy; and Pablo Collada, from WINGS Latin America, participated.

The panelists reflected on the importance of knowing the environment and the social actors that are part of it, considering that reality is constantly changing, in order to develop better philanthropy and have the ability to react to the unexpected. The value of shared knowledge in affinity groups was also discussed, which includes the types of intervention that other donors are carrying out, in order to be more efficient as a network and develop better work, in a co-responsible way.

The Meeting concluded with a talk between the philanthropist Alfredo Harp Helú, his wife María Isabel Grañén Porrúa and Blanca Del Valle Perochena, President of the Kaluz Foundation and Counselor of Cemefi. The call for the event was attended by 120 representatives from 59 donor foundations, in addition to the 13 exhibitors and panelists.

Cemefi Donors MeetingCollaboration, Challenges and Perspectives

The 14 Donors Meeting was held on November 9 within the framework of Cemefi´s Annual Meeting 2020. Its objectives were to reflect on the role of donors in the construction of the public good in the face of the challenges of the current context, identify collaboration opportunities and propose actions for the national and regional scenarios.

Pilar Parás García, President of the Board of Directors of the Mexican Center for Philanthropy (Cemefi), and Jorge Villalobos Grzybowicz, its Executive President, welcomed the participants. Subsequently, Lourdes Sanz Moguel, Cemefi’s Director of Philanthropy, presented the publication The Donors Forum facing Covid-19, which compiles the initiatives carried out by the foundations and donor entities that participate in the Forum during the pandemic.

The Meeting was also the setting to present the Comparative Analysis of the Fiscal Framework for Donors in 16 Latin American Countries, carried out jointly by Cemefi and TrustLaw, with the participation of Romina Farías Pelayo, Cemefi’s Research Coordinator, and Nadia Segura Narváez, TrustLaw Legal Officer.

Gracia Goya from Hispanics in Philanthropy was one of the speakers on the panel titled Donor Collaboration, Challenges and Perspectives. Photo: archive.

Blanca Del Valle Perochena, President of the Kaluz Foundation and Cemefi´s Counselor, spoke with the philanthropist Alfredo Harp Helú and his wife. Photo:

archive.

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Association for Equine Therapy

For creating a space of organized solidarity in which voluntary action focuses on the contribution of time, skills and knowledge of volunteers to contribute to the development of people with special needs and emotional disorders using the horse as a therapeutic element.

Santa Fe Community Center

For developing a volunteering model that trains young people as agents of change by donating their time with enthusiasm and commitment, effectively channeling it to transform vulnerable communities into developing communities.

Ecopil Art Creates Awareness

For its commitment to effectively integrate procedures for the recruitment, integration, evaluation and recognition of volunteers, with a model of social innovation and environmental management to promote talent and improve the environment in which they work.

Teletón México Foundation

For promoting a volunteer model that encourages the culture of inclusion by providing its volunteers with the knowledge and tools necessary to be a moral support, well-being and accompaniment of children and adolescents with disabilities and their families, achieving permanent integration work.

Proeducation

For promoting the culture of volunteering through awareness, involvement and the promotion of participation between civil society and the educational community, to improve the quality of education in public elementary schools in México.

Recognition for the BestPlace to Volunteer

The Mexican Center for Philanthropy (Cemefi) instituted in 2018, the Recognition for the Best Place to Volunteer to distinguish civil society organizations that have institutionalized volunteer programs that are effective and innovative.

These are volunteer programs that effectively integrate policies and procedures, aimed at ensuring that the time and talent of volunteers have a positive impact on the organization’s projects for the benefit of their social cause and the publics they serve.

The award ceremony, in its 2020 edition, was held on November 11, within the Cemefi´s Annual Meeting. The institutions that received it were the following:

Proeducation obtained the Recognition for the Best Place to Volunteer for improving the quality of training in public elementary schools in México.

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The first of them was Eduardo Cruz, a sixth-year elementary school student, agent of change for the Naj Hub network and creator of the Ambassadors for Peace project, which seeks to promote conflict resolution without violence and invite other children to design solutions for the social problems they face.

The second guest was Mitzi Elizabeth González Medrano, a student of the Bachelor’s Degree in Business Creation and Entrepreneurial Innovation at the University of Monterrey. She is a co-founder of the social entrepreneurship Bluhm, which works on urban horticulture issues, and the SBI Project initiative to stimulate the culture of promoting agents of change in university communities. She recently became a member of the Ashoka Youth Community and has been an active member of the Scouts Association of México for more than 12 years.

The event also featured the participation of experts in each of the themes who guided the attendees to establish a dialogue, connect youth initiatives and reach a higher level of awareness about the role of youth. These experts were Juan Pablo Arciga Cornejo, on the subject of technology; Andrés Márquez, in citizen participation; Luis Zúñiga, in the environment; Julieta Sepúlveda, in feminism; Alejandro Márquez, in employment; Celic Mosqueira, in Human Rights; Lucero Peña, in Mental Health; and Jesús Munguía, on the subject of education.

Cemefi´s SecondYouth Meeting

On November 10, the Second Youth Meeting: The Role of Youth Redefining the New Reality was held, in virtual mode, within the framework of Cemefi´s Annual Meeting 2020, celebration.

The meeting, which was convened by the Mexican Center for Philanthropy (Cemefi), together with the Ashoka organizations; the Youth Support Foundation; the Institute of Youth of México City (Injuve); Techo México; AIESEC and the YMCA University, had a large participation of young people, who expressed their concerns about various problems that are happening during the pandemic caused by Covid-19.

Among the topics discussed were Human Rights, education, environment, mental health, feminism, citizen participation, technology and employment. The event began with the participation of two special guests who inspired with their words and shared their actions in favor of others.

Ana Abimerhi Ayora, Leader of Hacesfalta México, was in charge of coordinating the work of the Second Cemefi Youth Meeting. Photo: archive.

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platforms that centralize and unify information between networks. Of course, without forgetting about digital sovereignty, since the use of technology is political and therefore it is important to try to use open-source platforms in which our data is not for sale or we are monitored.

The pandemic increased competition among organizations for resources. Therefore, it is necessary to promote a sense of multilateralism (south-north and south-south) in CSO networks to create collaboration schemes with high levels of trust, where the capacities of the institutions are complemented by knowledge and coexistence.

It is important to diversify the budget lines as indicators of network resilience. Also create narratives focused on care and solidarity for the sustainability of their work, in which the role of coordinators should be decentralized, as far as possible, to reduce complexity and burden. Finally, it is necessary to seek that the members of the networks go from being passive actors to being co-creators of the network.

Citizen Innovation in Local, Regional and Global Networks

Discussing the trends of citizen innovation for 2021 and networking at the local, regional and global levels, was the objective of the meeting of the Networks of Civil Society Organizations (CSOs) program, during Cemefi´s Annual Meeting 2020.

Participants in the meeting were Daniella Hiche, from the Affinity Group of National Associations (AGNA), from CIVICUS; David Gómez Abad, from the SlowU project of Tec de Monterrey and the Stanford Innovation Review in Spanish; Juliana Uribe Villegas, from the Movilizatorio; and Aida Zozaya Brown and David Ordaz Bulos from the Mexican Center for Philanthropy (Cemefi).

The speakers highlighted that, at this time, citizen innovation goes hand in hand with empowerment, communication, the use of technology, the creation of strategies that connect different sectors and the ability to digest the information that circulates at high speeds. They added that innovation has to do with generating processes of change in the structures of organizations and communities that go from the bottom up.

Regarding the trends for 2021, they pointed out that face-to-face meetings are irreplaceable for networks, since trust, that is the glue of social ties, is born from them. However, in the face of digital work triggered by confinement, which is here to stay, it is crucial to use

In the Citizen Innovation Meeting in Local, Regional and Global Networks, Aida Zozaya Brown participated as a speaker, on behalf of Cemefi. Photo: archive.

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University of Quiroga, which began in 2012. It is made up of four bodies and includes work sessions, projects, campaigns and activations in the event of natural disasters in the national territory and other countries.

With you at UVM is a program of the Valley of México University (UVM), Querétaro campus, whose objective is to promote the inclusion of young people with intellectual disabilities, through academic preparation and the development of skills so that they can be part of the work market.

ITAM Builds is an initiative of the students of the Autonomous Technological Institute of México (ITAM) that seeks to create a better society by strengthening the social fabric, in addition to finding solutions to specific problems beyond the classroom.

Ecological Stoves for Marginalized Communities in México is a project of the Valley of México University (UVM), Tuxtla campus, whose objective is to install high-efficiency, low-cost and long-lasting stoves in vulnerable communities in the State of Chiapas.

The ENES University Volunteer Program, of the National Autonomous University of Mexico (UNAM), Morelia campus, emerged as an initiative of students to promote culture and science, its academic offerings and sports; in addition to serving those affected by natural disasters.

Best University Practices inPromotion of Citizenship

The Mexican Center for Philanthropy (Cemefi) delivered, on November 9, the Recognition of Best University Practices in the Promotion of Citizenship, in its fourth edition, to eight educational institutions.

The Power of One, is an initiative made up of students from Tec de Monterrey, Laguna campus, whose objective is to motivate young people to participate in issues of citizenship, transparency and accountability.

Política de a pie (Walking policy), from the Panamerican University, Mixcoac campus, is a program that emerged among the students of that university to promote philosophical training and citizen association through digital platforms to raise the level of debate among Mexican citizens in the face of misinformation.

ITESO, through the San Pedro Valencia Professional Application Projects (PAP): Urban Renovation, Environmental Sanitation, and Tourism Entrepreneurship, promoted the participation of students in improving the technical and social capacities of producers and service providers of that population in Jalisco to develop subsistence alternatives and generate income.

The Falcons on the Fly Brigade is a volunteer program of the Basque

Students from Tec de Monterrey, Laguna campus, created El Poder de Uno, an initiative to motivate young people to participate in citizenship issues.

UNAM’s ENES University Volunteer Program was recognized for promoting culture, science and sports in Morelia, Michoacán.

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populations and fostering a culture of prevention based on the construction of better living conditions. Its model has been replicated in other countries of the American continent.

Youth Services

For the design and implementation of innovative social action programs for the development of young people, mainly those in a condition of poverty or exclusion, so that they appropriate their life project and access opportunities that contribute to solving social problems, promoting better living conditions in their communities.

Alejandro Mayoral Baños

For the application of technology in processes of integration and social development, particularly for creating a tool for the preservation of the cultural identity of indigenous communities, as well as the creation of the Magtayaní Youth Group, a model of empowerment and appropriation by the community in the states of Veracruz and Puebla.

Luz González Cosío de López (post mortem)

For her efforts to form the Red Cross in México, as well as for the creation of multiple initiatives aimed at the care, upbringing and development of children, and the recognition of the talent of women and their rights. She founded several charitable organizations, including the Mexican Association Gota de Leche and the Colón Asylum for orphans.

Recognition of Commitmentto Others 2020

On November 25, 2020, the Mexican Center for Philanthropy (Cemefi) presented the Recognition of Commitment to Others to the winners of the twenty-fourth edition. These are organizations and individuals who have contributed significantly to the strengthening and development of philanthropy in our country. These were the winners:

Palliative Care Center of México

For its work in favor of patients in terminal stage with a comprehensive care model for them and their families that includes accompaniment, pain management, symptom control, emotional support and legal guidance. Its work plan also includes the training of health professionals in palliative care.

Committee for Assistance to Disasters and National Emergencies (CADENA)

For the creation of an effective mechanism to face emergencies and disasters focused on promoting resilience in affected vulnerable

The Committee for Assistance to Disasters and National Emergencies supports vulnerable populations to be more resilient to these types of situations.

Alejandro Mayoral was recognized for applying technology in integration and social development processes in the states of Veracruz and Puebla.

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For his part, Ausencio Miranda Moreno, Cemefi´s Coordinator of Volunteering and Citizenship, read the Management Report of the Technical Secretariat, in the period from 2018 to 2020. The report presented 19 strategic actions that allowed the consolidation of the platform, highlighting actions to strengthen its identity and its organic structure, as well as various public promotional activities.

At the reception of the Technical Secretariat, Columba García Martínez, representative of the Mexican Volunteer Alliance (Amevol), and Josefina Labra Guzmán, of the YMCA México Group, agreed that the work carried out by the Technical Secretariat allows to continue building and strengthening the culture of volunteering in México.

To conclude with the delivery-reception ceremony, Josefina Labra reiterated the need to continue adding from the community, since this is the key to approach the next stages of the work that will allow a greater incidence of Plamexvol in the national agenda.

The Coordinating Committee of Plamexvol is made up of the General Directorate of Educational Orientation and Attention of UNAM, Amevol, the YMCA México Group and the National Institute of Statistics and Geography (INEGI).

The Management Report of the Technical Secretariat of the Mexican Center for Philanthropy is available for consultation, you can request it by email to Ausencio Miranda Moreno, Cemefi´s Coordinator of Volunteering and Citizenship: ausencio.miranda@cemefi.org.

Cemefi delivers the TechnicalSecretariat of Plamexvol

On November 13, 2020, the Mexican Center for Philanthropy (Cemefi) carried out the delivery of the Technical Secretariat of the Mexican Volunteer Platform (Plamexvol), which was in charge of together with the Private Assistance Board of México City, since August 7, 2018.

At the delivery ceremony, Lourdes Sanz Moguel, Cemefi’s Director of Philanthropy, thanked the attending organizations for their presence and highlighted the important work and commitment of the members of the platform, who will continue to grow this collaborative effort that has allowed the promotion of the culture of volunteering for the benefit of our country.

In addition, Lourdes Sanz recognized the work of the Private Assistance Board of México City and the General Directorate of Orientation and Educational Attention of the National Autonomous University of México (UNAM), who accompanied Cemefi´s work in the growth process of the Plamexvol.

In August 2018, Cemefi and the Private Assistance Board of México City assumed the Executive Secretariat of Plamexvol for a period of two years.

In her intervention, Lourdes Sanz, from Cemefi, highlighted the work and commitment of the members of the platform to promote the culture of

volunteering. Photo: archive.

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In this collection effort, Cemefi found great allies in socially responsible companies, as many of them joined as donors and promoters of the campaign. Some encouraged donations from their internal community, promising to double the amount contributed by their collaborators.

However, the crisis caused by the coronavirus continued to grow; This led Cemefi to modify the support scheme that FOODFundMx provided to the affected population in terms of their income. In September, Cemefi began the second stage of the campaign with the registration of new recipients and the electronic platform despensamx.org continued to receive numerous donations from the general public.

At the end of November, the Walmart Foundation joined forces with Cemefi as a strategic partner in fundraising. During December, customers of the Walmart chain supermarkets were able to make a donation directly at the checkout counter, prior to paying for their purchases, through a new campaign in effect during the Christmas season. The resources obtained in this third stage of FOODFundMx will serve to continue supporting the families that were registered in the previous stages.

The FOODFundMx has benefited thousands of families

In April 2020, the Mexican Center for Philanthropy (Cemefi), with its partners, affiliates and Regional Allies, together with the Alliance for Social Responsibility for México (AliaRSE) and the University Network for Attention and Prevention in Disasters (Unired), created the FOODFundMx to support families that lost their income due to Covid-19.

The beneficiary families received a fortnightly support of $ 500 pesos to purchase basic necessities - what we call a pantry - for six fortnights by sending a code, via SMS message, with which they could go to the participating self-service stores to receive an electronic card and purchase those products, which allowed them to cushion the impact generated by the economic crisis derived from the health contingency.

The FOODFundMx campaign successfully closed its first stage on August 31. Thanks to the collaboration of civil society organizations (members of Cemefi) that acted as operators, 6,487 families were benefited.

The work of the campaign operators was fundamental, highlighting Cemefi’s Regional Allies, including the Cozumel Community Foundation.

The family of José Luis Flores, in the State of México, was one of more than 7,000 that were supported by donors from FOODFundMx throughout the country.

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event that brings us together now has the purpose of recognizing the volunteers. Once again it is shown that, when we work together, private initiative, civil society organizations and academia, in favor of those most in need, the results are always better”, he pointed out.

The volunteers, during almost four months of work, supported the population with more than 4,370 hours of assistance. Luis Andrade Ferreyra, who spoke on behalf of the university volunteers, appreciated the opportunity to be part of this team. “ I am grateful to the CENACED and Unired organizations, and to the universities that, from the beginning, organized themselves to reach the young people who would volunteer”.

For his part, Jorge Villalobos Grzybowicz, Executive President of the Mexican Center for Philanthropy (Cemefi) highlighted that “the Covid has brought a lot of suffering, but just as it brings evil, it has shown us, once again, that in adverse circumstances the solidarity of all Mexicans rises, facilitating alliances”.

Finally, José Antonio Herrera Jiménez, Rector of the Basque University of Quiroga and President of Unired, thanked all the participants for their support and generosity. “In México we do not have the culture of volunteering, but the work that has been done with this project is extremely important because it gives a testimony so that others have the initiative to collaborate.”

Unired volunteersreceive recognition

The National Center for Support for Epidemiological Contingencies and Disasters (CENACED) joined forces with different social actors to specify the National Psychological Telecare Program for Covid-19. The Program was launched on May 22, 2020, is free, has national coverage, and is operated by health professionals through a call center.

It is divided into two moments: the first in charge of the university volunteers, who receive the calls requesting attention; and the second, when psychologists provide psychological care and first aid to the general population that presents conditions of stress, anxiety and others, derived from the health contingency.

During a virtual ceremony, on September 11, 2020, more than 300 volunteers from 18 different educational institutions belonging to the University Network for Disaster Prevention and Attention (Unired) were recognized for their altruistic work.

In his participation, Roberto Delgado Gallart, President of CENACED, reported that, with this program, “more than 8,000 people were assisted; we have been able to save many lives in this tragedy”. “The

The Executive President of Cemefi, Jorge Villalobos, pointed out that in adverse circumstances the solidarity of all Mexicans always arises. Photo: archive.

José Antonio Herrera, President of Unired (center), highlighted the voluntary work of young university students that underpinned the alliance with CENACED.

Photo: archive.

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and the Network of Latin American and the Caribbean Universities for Disaster Reduction.

The objective of the University Network for the Prevention and Attention of Disasters is to coordinate the actions of public and private universities in México to prevent and respond in an organized and effective way to the occurrence of a disaster.

Unired is divided into seven regions: northwest, northeast, west, center, east, metropolitan and southeast; and offers humanitarian support throughout the national territory, in situations such as floods, hurricanes, earthquakes, etc. Likewise, the Network carries out drills at the national level and offers courses and workshops for disaster prevention.

The new President of Unired is an Industrial Engineer with a Master’s degree in Human Sciences, postgraduate studies in business from the Polytechnic University of Cataluña, and he has been Rector of the Anáhuac Mayab University since 2016.

In his first message after being designed the new president, Miguel Pérez marked as strategic lines for the management of Unired, to increase the network’s membership, training and updating for all its members and the strengthening of its inter-institutional ties.

It should be noted that, in 2020, the Anáhuac Mayab University, as a member of Unired, activated collection centers to gather clothes, pantries, and online donations, in support of those affected by the tropical storm “Cristóbal”, and by hurricanes “Gama” and “Delta”.

Change of Presidency of Unired

The Rector of the Anáhuac Mayab University, Miguel Pérez Gómez, took a protest as the new President of the University Network for the Prevention and Attention of Disasters (Unired), in replacement of the Rector of the Basque University of Quiroga, José Antonio Herrera Jiménez.

Miguel Pérez’s taking of protest, for the period 2020-2022, was carried out through a simple but emotional online ceremony that was held within the framework of the Annual Meeting of the Mexican Center for Philanthropy (Cemefi), which is the Institution that is in charge of the Executive Secretariat of Unired.

The outgoing President, José Antonio Herrera shared the results of his administration when presenting his report, highlighting actions such as the activation of the network to support the states of Tabasco and Chiapas, which were severely affected by the floods in 2020. The community that makes up Unired expressed its gratitude for his leadership.

As witnesses to the inauguration ceremony were the representatives of allied and friendly institutions of Unired, such as the Mexican Red Cross, the National Disaster and Emergency Assistance Committee (CADENA)

Miguel Pérez, Rector of the Anáhuac Mayab University, is the new President of the University Network for the Prevention and Attention of Disasters (Unired).

The Basque of Quiroga University was in charge of the Presidency of Unired since 2018. Its members praised the work of the outgoing President, José Antonio

Herrera. Photo: archive.

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Claudio X. González Guajardo y Daniel Servitje Montull recibieron el Reconocimiento al Compromiso con los Demás 2015 que les otorgó el Cemefi.

Bibliographic News

X-ray of corporate volunteering in Spain: this is how Spanish companies promote the social and environmental involvement of their employees through volunteering in 2020 / Voluntare Red de Voluntariado Corporativo. Spain: Voluntare, 2020. 40 p. This X-ray of corporate volunteering in Spain analyzes the companies that offer it, the employees who participate and the programs through which it is structured. The information is represented graphically by establishing two levels: geographic and temporal. Part of the “Corporate Volunteer Management Report”, an in-depth study of 225 volunteer programs currently being developed in 24 countries.

Philanthropic landscape report 2020: a guide to philanthropy in the U.S. / CCS Fundraising. 9th ed. United States: CCS Fundraising, 2020. 58 p. The document highlights data on individual giving, foundation giving, corporate giving, and bequest giving in the United States, and takes a look at multi-year trends. In the midst of uncertainty, understanding long-term trends is essential for the philanthropic industry to make decisions and establish a baseline to measure future effects and changes.

Social participation and public incidence in México / Jorge Cadena-Roa, Antonio Alejo Jaime, coordinators. México: UNAM, Center for Interdisciplinary Research in Sciences and Humanities, 2020. 381 p. (Col. Alternativas). ISBN 978-607-30-3664-1. This book analyzes some of the ways in which civil society has promoted democratization in México and overcome some of the obstacles that have been imposed by the enormous inequalities in the country, the exclusion, discrimination and abuse to which a good part of the Mexican population is subjected. Together with these conditions of inequality and multidimensional exclusion, Mexican democracy continues to be extremely unsatisfactory.

Donor diagnosis: the course of social investment in México / Alternativas y Capacidades, A.C. México: Alternatives and Capacities, 2020. 79 p. ISBN 978-607-98912-0-6. This publication presents some of the most relevant practices and dynamics of the ecosystem of donor organizations (DO) in México through five dimensions, each one responding to specific questions: how many DOs are there in México and how much do they donate? To what causes they donate? What operating strategies do they use? How do DOs collaborate? How do they analyze and communicate their results? In addition to presenting the available information, it seeks to be an exercise in the systematization of the donors’ experience that helps to clearly identify the challenges they face and generate concrete action proposals to face them.

Visit the Information Center on Philanthropy and Social Responsibility (Cifres),the Third Sector Library, on the Cemefi website: www.cemefi.org.