creativity & innovation

UC2F21408KMGT ASIA PACIFIC UNIVERSITY BM006-3-20CRI

CREATIVITY AND INNOVATION

Name : Gabriella Fardhiyanti

Tp number TP031857Intake code UC2F21408KMGTAssignment title

Individual assignment

Module code BM006-3-2-CRI

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Lecture name Haslina HashimHand in November 28 ,

2014

EXECUTIVE SUMMARYIn this documentation, author will be discuss a new product for disable people the product itself is Deluxe shower wheelchair it is the really important innovation to help the disable people andalso the older people and the product will provide the new material and the innovation that can fit into all the toilet. Beside that objective statement, competitor analysis, problem statement and including some technique which have been used to describe this innovation will discuss in this assignment. in addition, it will also sate with the product description, market identification and then idea of evaluation of this Deluxe shower wheelchair. To create the idea of evaluation, author will did thesurvey and the questionnaire to the Business lecture in Asia Pacific University to find out and help the author about the limitation of this Deluxe shower wheelchair and it will get some recommendation to improve the quality of the wheelchair.

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Table of Contents

EXECUTIVE SUMMARY....................................................2

1.0 INTRODUCTION.....................................................41.a PROBLEM STATEMENT...............................................4

1.b COMPETITOR ANALYSIS..............................................5ACTIVEAID & GOESANYWHERE.............................................6

1.c OBJECTIVE STAMENT................................................7Part 2 IDEA GENERATION...............................................7

Attribute Listing technique.......................................7 SCAMPER...........................................................8

Part 3 PRODUCT CONCEPT DESCRIPTION...................................9Product picture......................................................9

Features and function................................................9Frequency of usage:.................................................10

Price...............................................................10Technologies........................................................10

Part 4 MARKET IDENTIFICATION........................................11

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Part 5 IDEA EVALUTION...............................................12Force Field Analysis................................................12

STICKING DOTS ANALYSIS..............................................14CONCLUSION..........................................................15

REFERENCE...........................................................16APPENDIX............................................................16

1.0 INTRODUCTIONSince 1946 GF health Products ,Inc (“graham –Field) is the one ofthe leading manufactures of medical products in health care industry. Graham Field company also offering their products up to50.000 items that already use in hospitals, clinics, and extendedcare facilities and also for those people who being care for at home.

Graham Field’s is well known brand to produces wheelchair, the brand of their wheelchair is Everest & Jennings. Their objective is to enhance the quality of life for those people who use their product and those people who care of them, all the product manufacture in United States and they also provide more variety for give the more choice for their customer and ensure the fasterdelivery times of their product.

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1.a PROBLEM STATEMENT Now days is very difficult to disable people for take the bathe and it’s takes some people to be able to pick up and bathe them.

And then GF health product company they realized about that problem and they tend to make the product that can help the disable people to can take the bathe more easily and make them more independent.

They introduce the name of the product is Deluxe shower wheelchair. It is the rolling shower chair that can easily move the disable people to the bathroom without a hitch and also make them easily to defecate because they design with remove pail and the can be fit into most of the toilet

What What are the function of this product ?Who who will be the target customer ?Where Where the location the product target to ?Why Why this product need to invent in the market ?Which Which product will get the concern from the customer ?How How long the durability of the product ?

1.b COMPETITOR ANALYSIS However they have well known brand but they still have the competitor that made the same product with GF health company, they stronger competitor such as : Goesanywhere company and Activeaid company

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Activeaid

Goesanywhere

Activeaid inc company is the well known company among the people over the world through many years (45) dedication forthe disable people they made the product such as Rehab shower commode chairs, bathroom transfer bathing aids, and hospital rehab therapy product in fact they always focusing to concentratefor many difficult situation and particular need .

Goesanywhere company is the company that only focusing to made commode wheelchair by the founder Rick Goldstein over 35 years ago Rick Goldstein do the research about how to make the shower wheelchair and finally 8 years ago they introduce the shower commode wheelchair and also open the company which is all the employee is from disablepeople.

ACTIVEAID & GOESANYWHEREACTIVEAID GOESANYWHERE

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UNIQUENESS Activeaid is only the company that offering the lower price of shower wheelchair it takes the cost only $800 USD ( RM 26720) and the weight it is extremely light weight and the design is very simple.

Fast to assembly with no tools required because Goanywhere commode chair .set up is a breeze,simply to remove and very convenient optional wheeled that canfit to travel bag and unfold it, all things canbe done by hand without need screwdrivers and wrenches required and this product has many variety of color such as:blue, red , dark yellow and black.

LIMITATION Because they set the priceis very lower so it is product very standard features, this product must be push handle, no arms in the chair ( just padded armrest ) and the wheel is look alike roll about chair and it has theperiod of time of use commonly until 10 years.

They have many variety ofwheelchair but they well known based on the sales is only Commode and shower chair with the price $1395 USD ( RM 4659) it is only for the common shower wheelchair without any additional function and for this kind of product it is very expensive and not affordable.

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TECHNOLOGY This wheelchair made from ensolite seamless seat material and cushion that can made the user felt comfortable when sit in this shower wheelchair.

Goesanywhere commode wheelchair is design and constructed of anodized, aircraft grade aluminum and also rust resistant for each part of wheelchair , and it is guarantee very durable

Testimonials from the Goesanywhere customer

1.c OBJECTIVE STAMENT To help the disable people through offering them product which can help them to bathe and go to toilet and make them more independent and give them more privacy with very reasonable price.

Part 2 IDEA GENERATION Attribute Listing technique is the technique that

breaks the existing product and system into parts and make out various ways of achieving each parts through takes an attribute from one part and applying it to another parts and

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“The commode was absolutely fantastic. We used it both in the roll in mode and the tub extension. Made my life so easy as caregiver on our vacation in Durango. It will get additional use after Xmas.”

— John R., Greenwood Village, COc5-6


by Using the difference problem through different aspect , it will becoming more easier to improve and identify the problem.

Features

Attribute Ideas

Material used Aluminum Frame Plastic Color Grey BlackPrice Expensive Normal Function Shower wheelchair Shower and lifting

wheelchair

evaluation of this technique

MATERIALUSE

aluminum frame because this material very durable anti corrode and most of the wheelchair using this material and the additional idea is the plastic material to makethis wheelchair more comfortable and light of weight

COLOR the color of this deluxe shower wheelchair is grey and black

FUNCTION for the price of this wheelchair is expensive but compare with the competitor this wheelchair is more affordable

PRICE basic function of this wheelchair is only common showerwheelchair but the innovation that we add is there is the button that can lift the chair and also the torchlight

SCAMPER is invented by Bob Eberley in 70’s, this techniquecalled SCAMPER because is a general purposes checklist with idea-spurring question, the question that used to trigger the new ideas and this tools helps to generate the new ideas

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for the product and services by encouraging to think how it could improves the existing one.

Substitute Substitute the main function of wheelchair

which only used as regular chair moving chair

that can help disable people and it becoming

Deluxe shower wheelchair. Combine Combine 2 different materials in one

wheelchair. The aluminum material for outward

appearance and plastic material ,so that this

wheelchair will be waterproof and anti

corrode. Adapt Adapt to every in bathroom especially it can

fit into most of toilet.Modify Modify from the normal wheelchair becoming

Deluxe shower wheelchair and it can be lifting

to take the stuff in the high places and it

provide the torch light in the bottom of the

chair

Eliminate It can eliminate and reducing the burden of the

people who help the disable people and make

them more independent Rearrange -

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Part 3 PRODUCT CONCEPT DESCRIPTION

Product picture

Deluxe shower wheelchair is the product that focusing for disablepeople and the old people, Basically, the product inspire from common wheelchair and during the time, we do the research many disable people they need one product that can help them in the bathroom and make them felt same with normal people, they need the wheelchair that can bring them to do activities in the bathroom and make them can felt more independent and safe their privacy and it also reducing the discrimination felt among themselves.

Features and function :

And as the company that focusing to made health product, we introducing Deluxe shower wheelchair with the footrest , that can

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Footrest

The place that can fit into the most

lifting

Brake wheel chair andalso the

Torch light


bring the disable people go to bathroom, and defecate and it also include additional innovation such as the lifting button ( hydraulic) that can help them to take many stuff in the high place so the chair will be lifting automatically .and the material that we use is from aluminum and plastic and it ensure the wheelchair anti corrode and also waterproof and it must be extremely light weight and easy to control by the disable people,and it has the hole in the middle of seat it can fit into many type of toilet and it also can be used outside bathroom example in their room because of it has the container that can patch the excretion and it can be put and remove it easily and it easy to clean and it can be reuse.

Frequency of usage: the wheelchair is can be use daily and every time when they felt they need go to bathroom.

Price: because this product we would like to introducing and inMalaysia, as we know here very difficult to find the shower wheelchair. and the product itself manufactured in United States and it must to compare with the price there, so we decide to set the price of Deluxe shower Wheelchair is RM 3500 or USD 1045

Technologies: the technologies that available in this wheelchair is the button to lifting the chair (hydraulic) and thetorch light on the bottom so it has the light when the lamp was switch off. There is no electronic cable so this wheelchair is very safety.

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Part 4 MARKET IDENTIFICATION Market identification is the most important things in business activities, when the company already to decided the specific target market at the beginning of the process, then it will be easier for them to fulfill and satisfy what the target market needs and wants

The following is the Market identification of Deluxe shower

wheelchair:

Gender : the wheelchair targeting all of the gender which

including man and woman. Because all the disable people is

including man and woman they need this wheelchair to make them

easy go to bathroom.

Income level : medium level (RM 3000-5500) and high level ( above

RM 5600) because the price of the wheelchair around RM 3500 and

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only medium and high income level that have ability to purchase

it.

Type of disease : it can be use for disable people and older

people who need this wheelchair to cam help them moving around

Geographic : Deluxe Shower wheelchair is recommended for those

people who live in the city and this wheelchair will be introduce

in Malaysia specially in the big cities in Malaysia such as

Kuala Lumpur, Johor, Penang, Sabah and Sarawak we will open the

store in that place.

Part 5 IDEA EVALUTION

Force Field Analysis

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-

OUTCOME

RESTRICTING FACTORS:-5+-4+-2+-1+-3=-15

DRIVING FACTOR: 5+5+3+5+5=23

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RestrictingFactor

Driving factorD

E

L

U

X

E

Shower

W

H

E

E

L

C

H

A

costly

Setting lifting

torchlight

Containerin the seat

Production cost

-5

-4

-2

-1

-3

+5

+33

+5

+5

+55Multi Faction

Daily Use

HighTechnolog

yFollow the consumer need

Help the disable and old people

TOTAL TOTAL-15

+23


TOTAL SCORE : 23-15=8 so based on this FFA the product can be proceed.

*recommendation to reduce the restricting factors

-costly : because this is the new product and to get the materialof each part of wheelchair is very difficult because of the manufacture in United states and when the product has the damagesit is very difficult to assembly the spare part of the wheelchairthe solution itself is the store which selling this wheelchair must have the alternative spare part so when the product has the damages it can easily to maintain and it also to reducing the cost.

-setting the lifting button because of the button and the brake becoming one so the disable people must understand the mechanism of the wheelchair the product itself must have the direction how to use the button example : if the disable people want to brake the chair just drag in front and to lifting the chair just push the button and to go down just drag to behind.

*recommendation to improving driving factors

-multi faction to gain the customer especially the disable peopleand the old people this wheelchair add one more function such as the towel and tissue hanger to make them more comfortable during in the bathroom.

-expand the target market such as this wheelchair will offering for any size of people depends on their body because of sometimeswe found the disable people those has big size of body, so they still can use this wheelchair and for the disable kids this deluxe shower wheelchair also provide for their size.

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STICKING DOTS ANALYSIS

ATTRIBUTES GOESANYWHERE ACTIVEAID GF DELUXESHOWERWHEELCHAIR

Features DesignTechnologyPriceSafety Total 15 6 19

Legend

Excellent :

Very Good :

Good :

Not Bad :

Poor

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Evaluation

FEATURES deluxe shower wheelchair has more features than two other competitors because it provides the button to liftthe chair and also have the torchlight

DESIGN deluxe shower wheelchair has the simple models with available in the black color and the design it selves more elegant than the other two competitor

TECHNOLOGY the technology it selves very innovation as already mention in above the deluxe shower wheelchair not only shower wheelchair but also can be toilet and it can liftto make the disable people can take the stuff in the highest place and it has the torchlight so it can be using when the lamp switch off and the torchlight it selves has the battery that very durable

PRICE compare with the other wheelchair this wheelchair very suitable and affordable with the many feature and the function the price is it only RM 3500, compare with goesanywhere wheelchair the price is RM 4659 with the feature only for shower and toilet, and for activeaid ittakes the lowest price because it is lack of features and the design is very simple the price it selves is RM 2672.

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SAFETY the deluxe shower wheelchair is very safety because theyfulfill what the disable people wants no electronic cable and all the part is made based on safety first.

CONCLUSION GF deluxe shower wheelchair is very suitable product for disable people to make them more independent and safe their privacy because this wheelchair has many features that can help them. Andthis product are the existing product but GF company would like to introducing this product to the new market is it Malaysia market because they now there is many disable people need this product and also with the additional features such as the torchlight and the button to can lift the chair.

REFERENCE

Activeaid.com, (2014). Activeaid Inc. in Redwood Falls, MN - Rehab Shower Commode Chairs, Bathroom Transfer and Bathing Aids, and Hospital Rehab Therapy Products —. [online] Available at: http://activeaid.com/ [Accessed 19 Nov. 2014].

Brighthub Project Management, (2014). A Look at the SCAMPER Problem Solving Technique: Substitute, Combine, Adapt, Modify, Put to Other Use, Eliminate, Rearrange. [online] Available at: http://www.brighthubpm.com/methods-strategies/121661-scamper-how-to-solve-problems-in-a-creative-yet-structured-way/ [Accessed 19 Nov. 2014].

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Change Management Coach, (2014). Lewin's Force Field Analysis Explained. [online] Available at: http://www.change-management-coach.com/force-field-analysis.html [Accessed 19 Nov. 2014].

Grahamfield.com, (2014). GF: Rehab Shower Commode. [online] Available at: http://www.grahamfield.com/Medical_Product/Rehab_Shower_Commode.aspx?p=8 [Accessed 19 Nov. 2014].

GO! Mobility Solutions!, (2014). Shower chair | shower chairs |shower wheelchair |portable shower chair. [online] Available at: http://goesanywhere.com/ [Accessed 19 Nov. 2014].

Innosupport.net, (2014). InnoSupport - Supporting Innovation in SME: 4.5.1 What is Attribute Listing?. [online] Available at: http://www.innosupport.net/index.php?id=2024 [Accessed 19 Nov. 2014].

APPENDIX

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creativity & innovation

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