The ISTJMarketingPersonality

TypeF U L L R E P O R T

This Full Report holds the keys to

your best marketing strategy.

M A R K E T I N G P E R S O N A L I T I E S . C O M

Table of ContentsIntroductionWhat I Hear From People Like YouThings to Note About Your TypeWhere You Find FlowWhere Your Power is RealizedYour Best Marketing StrategyExample of Your Best Marketing StrategyYour Worst Marketing StrategyReal-Life Entrepreneurs Like YouBooks I Recommend to Your TypePrompts to Get You StartedHow to Keep Going and Save $50Copyright

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Hey there!Thank you for purchasing this resource. It’s sparked so many ah-hah moments for others and I can’t help but expect the same for you.  Hi, I’m Brit, the Creator of MarketingPersonalities.com. I’ll be guiding you through this Report today and sharing my best insights on your specific Marketing Personality Type.  Before we dive right into the juicy intel contained in this resource, though, we have to take care of something.  See, at this point, you already know what your best marketing strategy includes based on your Marketing Personality Type. You found that on the MarketingPersonalities.com website. And this idea of matching your personality type to your best marketing strategy is attractive to you. Feeling good about your marketing strategy? Sign me up!  And now, having purchased your Full Report, I can guess you’re curious to see if this could really work for you and your business. Could you really base your marketing strategy on what feels good for you and have it actually work?? It’s a valid question. And I want to answer it right away, before we go any further.  Yes. YES! This will work for you.

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Here's why.When your marketing strategy feels good for you to put into play, your audience notices that feel-good energy you’re bringing to the table. Naturally, they want more of those positive vibes. And when you consistently market yourself in a way that feels good and aligned to you, the right customers - your most ideal, most fun-to-work-with customers - naturally find you. It’s no longer a stress and strain and struggle to find the right people to work with. They find you! Because, while it might sound cliche, it’s completely true - your vibe attracts your tribe. The feel-good way in which you present yourself in your marketing will attract clients and customers you’ll genuinely feel good about serving. But how do you know what marketing strategy will feel good to you without the proverbial “throwing spaghetti at the wall to see what sticks?” Well, you could continue wasting time with trying everything under the sun. Or you could take a shortcut to marketing that feels good included right here, in this Report.

M A R K E T I N G P E R S O N A L I T I E S . C O M | F U L L R E P O R T

I’m going to guide you through...

Important things to note about your Myers-Briggs Personality TypeWhere you find flow and power in your workWhat your best marketing strategy includesAn example of what your best marketing strategy could look likeWhat your worst marketing strategy includes (so you can stay away)Real-life entrepreneurs with your same personality typeA short list of books I recommend for youA series of journal prompts to get you thinking about how to apply your Marketing Personality Type to your current business

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MUCH better than throwing spaghetti at the wall, eh?So, repeat after me:

I D O N ’ T H A V E T O F E E L F A K E A N D S A L E S Y T O G R O W M Y

B U S I N E S S . M A R K E T I N G C A N F E E L G O O D !

YES. Let’s dig in.

Oh, one more thing before we get started.

Across the board, most ISTJs respond well to what I’m going to show you in the next few pages. Every once in a while, though, I hear from an ISTJ who gets stuck build a trackable sales funnel in a way that goes against how their industry has always done things. If you get stuck there too, it’s okay. I can see why this might be a challenge for you as an ISTJ because you’re typically “by the book.” Here’s my best advice on how to get unstuck: While your industry might not traditionally utilize digital sales funnels, it has tried-and-true strategies that you could glean wisdom from to create your own funnel. Once your funnel is built, you can then track your own metrics and make practical decisions from that data. So while the creation of the funnel might be uncomfortable, know that it’ll breed data that will get you right back in a comfortable place to make decisions from.

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L E T   M E   G I V E   Y O U   A   H E A D S   U P   O N   W H A T   I   T E N D   T O   H E A R

F R O M   O T H E R   I S T J S ,   L I K E   Y O U .

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ISTJ Logistician

Being a Logistician, you are a part of the Sentinel tribe of personalities. YOU ARE ORDER-DRIVEN. As a part of the Sentinel tribe, you tend to appreciate order, security, stability, and practicality. TEAMWORK MAKES THE DREAM WORK. You are a natural cooperator, ready and willing to join the team, keep things in order, and get work done.   YOU MUST START WITH ORGANIZATION. You’re willing to take on any task, no matter the size, as long as you can first get organized. Without clear organization and order, you quickly lose confidence and feel like you’re doing a poor job. YOU LOVE TEMPLATES. You often are drawn to how others are doing things so you can glean a useful template of action steps from them without reinventing the wheel.

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I M P O R T A N T T H I N G S T O N O T E A B O U T Y O U R

M Y E R S - B R I G G S P E R S O N A L I T Y T Y P E

Let's go a little deeper.

YOU FIND FLOW when you’re analyzing and organizing data, making practical, grounded decisions as you go. Your by-the-book methods support and comfort you. Stick to them.   YOUR POWER is realized when you create and maintain order and make sense of complicated challenges. Because you’re so practical and can stay calm when others are lost in the complexities of the situation, you’re one to be depended on. Your steady hand and mind create solace for others and that is where your power is most felt.

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U N I Q U E T O Y O U A S A L O G I S T I C I A N ( I S T J - A / T ) ,

A C C O R D I N G T O 1 6 P E R S O N A L I T I E S , Y O U T E N D T O B E A

“ P R A C T I C A L A N D F A C T - M I N D E D I N D I V I D U A L , W H O S E

R E L I A B I L I T Y C A N N O T B E D O U B T E D . ”

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Your Best Marketing Strategy

You will feel best using these strategies and tactics when following a template or a tried-and-true system created by someone else so you can simply follow along and analyze each step. And because these are directly trackable, you’ll feel good about making decisions based on the data, grounded in practicality and not emotions. Second, be sure to showcase the data-driven results you’ve already created for other clients and customers. Graphs, tables, conversion rates, and research can speak volumes for you. THIS MATTERS BECAUSE your power is realized when your potential client can see how deeply you understand the data and that your decisions are founded in that trusted source of information.

M A R K E T I N G P E R S O N A L I T I E S . C O M | F U L L R E P O R T

W I L L I N C L U D E U T I L I Z I N G H I G H L Y T E C H N I C A L A N D

T R A C K A B L E T A C T I C S L I K E S E A R C H E N G I N E

O P T I M I Z A T I O N ( S E O ) A N D M A N A G I N G D I G I T A L A D

C A M P A I G N S .

Reminder: Once your funnel is built, you can then track your own metrics and make practical decisions from that data.

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Example of an ISTJ's Marketing Strategy

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T H I S I S S I M P L Y A N E X A M P L E O F W H A T A N I S T J ' S

M A R K E T I N G S T R A T E G Y C O U L D L O O K L I K E .

Want to find out exactly what YOUR marketing strategy should include and map it like the one above? Join the ISTJ #MarketingThatFeelsGood Online Course! Details on Page 17

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Your Worst Marketing Strategy

The social nature of these types of gatherings is not where you typically thrive. Because of this, avoid spending time “being seen” in your business. Instead, work on the digital, trackable funnels you’re skilled at analyzing and adjusting for maximum impact.

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W I L L I N C L U D E H O S T I N G O R A T T E N D I N G L I V E E V E N T S A N D

W O R K S H O P S .

J O T D O W N A L I S T O F T A S K S O N Y O U R M A R K E T I N G

T O - D O L I S T T H A T D O N ' T F E E L G O O D T O Y O U :

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Real-Life ISTJ Entrepreneurs

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Founder, Chairman, and CEO of Amazon “The great thing about fact-based decisions is that they overrule the hierarchy.” “In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”

J E F F B A Z O S

Co-Founder of PayPal “A business creates X dollars of value and captures Y% of X. X and Y are independent variables.” “My…somewhat arbitrary rule of thumb is you want to have a technology that’s an order of magnitude better than the next best thing.”

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Books I Recommend to ISTJs

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.

M A R K E T I N G P E R S O N A L I T I E S . C O M | F U L L R E P O R T

T H E 7 H A B I T S O F H I G H L Y E F F E C T I V E P E O P L E : P O W E R F U L

L E S S O N S I N P E R S O N A L C H A N G E

B Y S T E P H E N R . C O V E Y

Source

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

T H E M I R A C L E M O R N I N G : T H E N O T - S O - O B V I O U S S E C R E T

G U A R A N T E E D T O T R A N S F O R M Y O U R L I F E ( B E F O R E 8 A M )

B Y H A L E L R O D

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Internationally recognized leadership expert, speaker, and author John C. Maxwell has taken this million-seller and made it even better: Every Law of Leadership has been sharpened and updatedSeventeen new leadership stories are includedTwo new Laws of Leadership are introducedNew evaluation tool will reveal your leadership strengths—and weaknessesNew application exercises in every chapter will help you grow

T H E 2 1 I R R E F U T A B L E L A W S O F L E A D E R S H I P : F O L L O W T H E M

A N D P E O P L E W I L L F O L L O W Y O U

B Y D A V I D J . S C H W A R T Z

Source

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Prompts to Get You StartedThese prompts are designed to help you begin integrating your Marketing Personality Type into your marketing strategy and business.

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M A K E A L I S T O F I M P O R T A N T K E Y W O R D S Y O U W A N T

Y O U R B U S I N E S S T O B E F O U N D F O R . I F Y O U ’ R E N O T S U R E

W H A T T H O S E S H O U L D B E , T A K E A L O O K A T Y O U R

G O O G L E S E A R C H C O N S O L E F O R D A T A O N T H E

K E Y W O R D S Y O U ’ R E A L R E A D Y R A N K I N G F O R .

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B E G I N S K E T C H I N G A D I G I T A L S A L E S F U N N E L T H A T

W O U L D I N C L U D E L E V E R A G I N G S E O A N D A D S O R

R E S E A R C H A T R I E D - A N D - T R U E M O D E L F O R O N E B A S E D O N

Y O U R I N D U S T R Y S T A N D A R D S .

L E T G O O F T H E P R E S S U R E T O B E S E E N I N Y O U R

B U S I N E S S .

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Keep Going!shows you how to align your best marketing strategy with your business

offerings and your ideal client.  This will allow you the joy and freedom to show up in a feel-good way AND attract the best clients, willing to buy!

M A R K E T I N G P E R S O N A L I T I E S . C O M | F U L L R E P O R T

T H E I S T J # M A R K E T I N G T H A T F E E L S G O O D O N L I N E C O U R S E

S A V E $ 5 0 O F F T H E I S T J C O U R S E

P R O M O C O D E : I S T J

I W A N T T H E C O U R S E !

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As of the time of initial publication, the URLs displayed in this book link or refer to existing websites on the Internet. Marketing Personalities is not responsible for, and should not be deemed to endorse or recommend any website other than its own or any content available on the Internet (including without limitation at any website, blog page, information page) that is not created by Marketing Personalities.

M A R K E T I N G P E R S O N A L I T I E S . C O M | F U L L R E P O R T

C O P Y R I G H T 2 0 1 8 - 1 9 B Y M A R K E T I N G P E R S O N A L I T I E S

A L L R I G H T S R E S E R V E D .