Connect. Create. Innovate. India Mobile Congress 2018
-
Upload
khangminh22 -
Category
Documents
-
view
0 -
download
0
Transcript of Connect. Create. Innovate. India Mobile Congress 2018
New digital horizons: connect, create, innovate
1 Current state
1.1+ billion subscribers
512 million internet subscribers
FDI ~ USD5.9 billion during Apr-Dec 2017
Teledensity at 89.72 per cent
Government initiatives driving digital growth
3 Challenges
2 Where we want to be
Trillion dollar digital economy dream:
Convergence of connectivity and advanced technologies like AI, M2M, IoT, analytics is bringing India closer to its trillion dollar digital economy dream. Telecom companies (telcos) having a direct interface with end users, can play a central role in the digital revolution by moving beyond connectivity. It can be the platform to allow the interplay of these advanced technologies to create digital solutions across varied industries. In the next few years, a significant portion of revenue will be growing from digital initiatives enabled by 5G network.
Falling revenues (ARPUs)
Huge capex requirement (USD17 billion FY19-20)
Debt repayment of USD119.44 billion as against its annual revenue of around USD38 billion
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
5 Need of the hour
4 How to get there
1
3
5
2
4
6
Connect rural India
Enhance start-up ecosystem to foster innovation
Build a customer centric ecosystem
Investments in content ecosystem
Create networks of the future
Expanding business models beyond connectivity
Significant intervention from all stakeholders (public and private) required to uplift the industry and realise the potential that new digital horizons hold
Increase overall fiberisation
Rationalise spectrum allocation and pricing
Bridge skill gap
Robust cyber, data security framework and data privacy norms
Simplification and uniformity of RoW policies
Favourable device, component manufacturing
Rationalisation of taxes and levies’
Redefine Adjusted Gross Revenue (AGR)
Lower cost of backhaul connectivity
Public Private Partnership(PPP) models for shared infrastructure
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
ForewordIndian Telecom Industry has witnessed one of the fastest paces of expansion in the recent years. The government and the industry have worked together to make Indian Telecom Network, the 2nd largest in the world with a total subscriber base of over 1.1 billion and an overall tele density of close to 90 per cent. The government has a digital vision for India and the strategy is premised on access and inclusion, giving a digital identity to everyone and delivering next generation goods and services to all citizens.
The National Digital Communications Policy (NDCP) 2018, was approved by the cabinet this year to lay out policy and principles framework that will enable creation of a vibrant competitive telecom market. The key themes that the policy aims to look at include, the regulatory and licensing framework impacting the sector, connectivity for everyone, ease of doing business and adoption of new technologies including 5G and the IoT to accomplish the mission to connect, propel and secure India. The common underlying themes of ‘Make in India’ and ‘Skill India,’ would be inclusive elements of the above.
In a connected era, easy access to information should be enabled for all citizens. We have begun a number of initiatives like BharatNet, Network for Left Wing Extremism Areas, connecting remote areas of the North East
including over 8600 villages and installation of over 300 mobile tower sites. We are into the 4th year of Digital India initiative, in this period we have tripled our telecom infrastructure, we are spending 9 billion in providing optic fiber in rural areas. The government will be setting up over 2.5 million Wi-Fi hotspots across the country to enable connectivity covering the urban and rural areas.
Adaption of technology, whether applications or services, is best understood in the local languages. We are also working on a mass digital literacy program so that people at the bottom of the pyramid will not merely have access to technology but also will be able to leverage technology in their local language. This will enable this section of the society to stay connected and digitally informed.
While digitalization is progressive, the connected space comes with challenges and there should be a strong focus on security. Every nation faces cyber security challenges. Countries like India, where digital growth has been exponential, the magnitude and complexity of these challenges become multi-fold. A comprehensive cyber security policy along with the sectoral CERTs are the key building blocks of India’s cyber security infrastructure. India is currently working towards putting a comprehensive data protection framework in place.
I am happy to be part of the IMC meet this year, with a theme of connect, create and innovate that resonates well with the direction that the industry is headed towards. I trust a meet like this will provide an opportunity for all the stakeholders involved – big or small to showcase their expertise and be part of the larger system that drives India forward, digitally. Wishing you all the very best.
Aruna SundararajanTelecom Secretary and Chairman of the Telecom Commission
Government of India
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
ForewordIt gives me immense pleasure to bring to you IMC 2018. IMC with its vast range of dignitaries, speakers and attendees is playing a crucial role by bringing all the players in our telecom ecosystem together on a single platform. The future of our industry is defined in platforms like these where all stakeholders connect, create and innovate which strongly aligns with our central theme this year.
Telecom provides connectivity that fosters inclusion, drives empowerment and enables transformation. The near ubiquitous reach of the mobile makes it the best tool to deliver development to the very last mile through ‘Digital India’ and a ‘mobile first’ approach. It is important for the future of India to have a robust telecom network as India has an opportunity to power ahead of the rest of the world as a digital economy. The promise of 5G is tremendous and it will be a catalyst in the evolution of new
services and revenue streams for all players in the ICT ecosystem. However, to untap its true potential it is important that due emphasis is given by the government and industry on spectrum harmonization, infrastructure creation and introducing relevant regulatory measures.
IMC 2018 plans to focus on how the trinity of regulators, academia and industry can collaborate to CONNECT India, CREATE an ecosystem for ICT players to thrive and contribute to the growth of digital India and INNOVATE to bring a faster growth in technology adoption, network solutions that will allow an unforeseen socio economic development of India.
I am pleased to inform you that IMC, Cellular Operators Association of India (COAI) along with KPMG in India has brought out a comprehensive report on how the New Digital Horizon is un-flolding for India. I would like to
acknowledge the efforts made by IMC and KPMG in India’s team in making this report insightful.
Thank you.
Rajan S MatthewsDirector General
COAI
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Welcome to the 2nd edition of IMC 2018: New Digital Horizons: Connect. Create. Innovate. The event is aimed to explore the current dynamism in the telecommunications sector which has become a catalyst for a digitally empowered and connected India.
With the stupendous success from last year, IMC has become South Asia’s largest digital technology forum bringing together the congregation of regulators, academia, researchers, industry leadership under one roof. It is aimed to bring together the converging communication industry on one platform in India, to showcase emerging opportunities and trends, technologies, business opportunities, applications, platforms, government policies and initiatives.
India has the world’s 2nd largest telecommunications network and internet user base. It is becoming the hotbed for innovations in telecom services, equipment and network technologies. As new technologies like 5G and IoT are ready to usher an industrial revolution, building a collaborative framework between regulators,
academia, industry would be a key differentiator that will make India a digital leader.
Our research paper, written by our knowledge partner KPMG in India, studies the evolution of networks of the future and dwells into how technology will be shaping our lives. It identifies some of the trends on customer expectations and how telecom companies are evolving their business models to meet those expectations. It is clear from the report that only companies which thrive on innovation and cutting edge technology are the ones which will be able to leapfrog the exponential growth offered by the sector.
I conclude by thanking the team at IMC, COAI, and KPMG in India for working together to successfully deliver this program to you. Our aim is to be a one-stop-shop expo destination for the mobile industry in India and South Asia and ultimately, gain from the insights and partnerships forged this year in India.
Thank you.
P RamakrishnaCEO
India Mobile Congress
Foreword
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
ForewordThe amalgamation of players in the ICT sector is creating new landscapes. Technology is fuelling the shift and shaping a new narrative of the ICT ecosystem which in my view has assumed critical propositions with the market boundaries dissolving and changing operating models. High-speed connectivity, strategic collaborations and altering growth strategies might well determine the next phase of growth of the industry.
In association with the IMC and COAI, KPMG in India is pleased to present the report – ‘New digital horizons - Connect, create and innovate’. This report traces the evolution of various network enabled services over time and helps understand how telecom services consumption has been changing over the years and how it is likely to impact the larger ecosystem of telecommunications in our country.
The growth of the Indian economy is closely linked to the rise of the telecommunications sector as they are intricately linked to connectivity as a fundamental requirement for driving businesses. The telecom sector in India has witnessed immense disruption in the last few years. This phenomenon has propelled a shift in the user behaviour with the passive consumers of voice and SMS services becoming active participants. They are now one of the largest consumers of mobile data and high bandwidth applications like video streaming and social media. The consumers have benefited immensely from discounted pricing due to hyper competition, availability of affordable smart phones and evolving ICT infrastructure.
Furthermore, the operators are going the innovative way to offer
media content to the end consumer either by way of collaboration or through creation of their own. The industry overall, while experiencing disruptive innovations is also witnessing the slow convergence of the telecom industry with media, using technology to drive costs down. It is undisputed that the ability of ICT companies to adapt to the continuously evolving technologies to suit the changing needs and preferences of consumers is all good news for them but, it could leave the telecom operators in a precarious situation, where only those players with deep pockets could survive.
The market has already witnessed the consolidation of two major players while, the other four players are unable to sustain their businesses and are on the verge of exit. The industry might see only 4-5 main players in an aggressive telecom market of the future. To conquer this frontier, the operators will have to be ready for the ‘Digitally Native’ consumers who expect innovative, converged services of impeccable quality delivered to them seamlessly. Enhanced customer experience coupled with exceptional quality of services shall act as the key differentiators, which would help the operators not only retain their existing customers, but also acquire the new ones.
The next phase of growth in the industry is hinged on convergence of ICT. Digital technology, coupled with radical shifts in consumption patterns have undeniably resulted in the blurring of boundaries that define the ICT sectors. ICT convergence is now a reality and is expected to cause significant disruptions across the entire value chain. Very soon, the traditional ways of media consumption shall make way for on-demand and dynamic consumption
of media. Rapid use of machines to augment human intelligence in creating a new paradigm of opportunities impacting consumers and enterprises. As we look into the future, networks have the potential to be an intelligent platform to aid consumers and enterprises to reap benefits of new age technologies. ICT businesses would need to re-evaluate their existing strategies and operating models to leverage the emerging opportunities and sustain against new evolving challenges.
Mritunjay KapurNational Head Markets and StrategyHead - Technology, Media and Telecom
KPMG in India
Arun M. Kumar Chairman and CEOKPMG in India
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Table of
contents
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
1. Executive summary
2. Telecom sector - the ground covered so far
3. Connect the unconnected
4. Create an ecosystem for digital enablement
5. Networks for the future
6. Innovate beyond connectivity
7. Technology shaping our lives
8. Challenges to digital penetration and way forward
01
05
11
21
27
39
47
77
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Executive summary
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
01
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
02
The Indian telecom sector has charted an unparalleled growth story. With over 1.1 billion subscribers, overall teledensity around 90 per cent and 512 million internet subscribers01 as on June 2018, it stands tall as second largest in the world. In FY17, the Indian telecom sector contributed about 6.5 per cent of Gross Domestic Product (GDP)02 and plays a pivotal role in creating the building blocks of the digital economy which is estimated to be USD280 billion as of FY1803.
The telecom sector is at the forefront of the digital revolution and the dream of a trillion digital dollar economy will be achieved through convergence and capitalisation of multiple technologies such as AI, Machine-to-Machine (M2M) and IoT and collaboration between government and industry players. While the growth story has so far been stupendous and holds enormous potential, the sector currently faces an uphill task of debt repayment of about USD119.44 billion as against its annual revenue of USD38.78 billion03. Given the industry’s average return of capital employed at 1 per cent, there is a dearth of funds for the huge capital expenditure that lies in store for the sector.
This situation is further compounded by disruption of traditional voice and messaging revenue streams because of digitalisation. While the exponential rise in data consumption (wireless: 4026 PB during the quarter April-June 2017 to 10418 PB in April-June 2018)01,04 has provided some relief, it has not been enough to uplift the overall Average revenue per user (ARPU), which stands at USD1.25 (INR80.97) in FY18 (USD1.79 or INR117.37 in FY17)05. The ongoing price war and lack of adequate monetisation of content delivery coupled with increasing costs from bandwidth and speed upgrades have put the telecom sector in a precarious situation. It will take the collective will and action from all stakeholders, private and public to reinvigorate the sector. Lack of immediate action on this will risk the derailment of the vision of Digital India and the socio-economic development that it promises.
Telecom companies (telcos) need to think of new avenues for growth as legacy revenues are under pressure. This could mean expanding their existing solutions to newer markets while realigning their business models to cater to emerging opportunities. The following are the three themes that telcos need to focus on: connect, create and innovate.
Connect the unconnectedWith around 67 per cent of our population06 living in rural areas and the rural teledensity is 57.99 per cent as on June 201801, rural India presents a gigantic opportunity for growth. The stark digital divide is evident by the low internet penetration of 19.48 per cent in rural areas01.
However, rural telecom will require a serious revamp of backhaul connectivity and fiberisation. Fiberisation of backhaul will increase the capacity and reduce the latency period and is critical before 5G deployment. In India, about 80 per cent of cell sites are connected through microwave backhaul and only 20 per cent through fibre07. However, 70-80 per cent fiberisation is required for effective network roll-out for 4G and 100 per cent fiberisation for 5G08.
In regions where fibre backhaul is not possible, higher-capacity microwave links will have to be installed. E-band and V-band spectrum needs to be allocated to telcos at the earliest so that they can utilise them for low-cost, high last-mile connectivity to base stations. While some telcos are currently focusing on expanding the reach of fibre network to homes, policy amendments encouraging active infrastructure sharing will shape fibre leasing and renting dynamics in India.
To build a diversified and digital ecosystem, the fundamentals of conventional network and business architecture need to be revised. Therefore, ICT, infrastructure providers (IP), Telecom Service Providers (TSP), Internet Service Providers (ISP), and content providers will play an important role in paving the way for digitisation in a reliable and sustainable fashion.
Create a start-up ecosystemThe technology landscape in India has seen a rapid transformation in recent years because of the strong emergence of various start-ups. This has created a momentum for a plethora of new ideas fuelling disruption, innovation and investments across verticals. Riding on the pillars of future technologies like AI, IoT, robotics and analytics, the Indian start-up ecosystem is shaping up in positive light.
01. The Indian Telecom Services Performance Indicators April – June, 2018. FX Conversion Rate for FY18 - 64.46
02. https://www.investindia.gov.in/sector/telecom, Accessed on 25 September 2018
03. COAI Annual Report, 2017-18
04. The Indian Telecom Services Performance Indicators April – June, 2017. FX Conversion Rate for FY17 - 64.46
05. The Indian Telecom Services Performance Indicators Quaterly reports for FY17 and FY18
06. http://www.worldometers.info/world-population/india-population/
07. 5G a distant dream for India when backhaul takes a back-seat: Experts, The Economic Times, 11 August 2017
08. Why India must get fiberised to leapfrog to 5G, The Financial Express, 17 February 2018
However, to drive and nurture a strong entrepreneurial culture, the government has to address a series of roadblocks related to administrative and economic areas for start-ups.
Create networks of the futureWhile the Indian telecom sector has come a long way and has experienced tremendous growth in the past decade, it is lagging on quality parameters like network throughput and 4G coverage. With data surge and increasing use of IoT and M2M applications, the telecom ecosystem will have to boost its network capacity to offer high-speed data access and minimum latency. Although 5G is likely to be the key enabler of the fourth industrial revolution and an integrated ecosystem across business-to-business (B2B), business-to-consumer (B2C), and business-to-government (B2G), until it is launched, the telcos will have to improve on their existing networks to enhance their performance.
Software Defined Networks (SDN) and Network Function Virtualisation (NFV) are examples of cloud-based technologies. These can replace complex network functions with customisable virtualised software. It is estimated that SDN and NFV could generate significant savings in overall operator operating expenditure and will be the main drivers of adoption of these technologies in an otherwise financially constrained industry.
To unleash the full potential of Digital India, an investment of USD17 billion is required over the next two years. Significant investments are required over the next two years to unleash the full potential of Digital India. However, this can only happen when adequate Return on Investments (RoI) is enabled through a facilitative policy and regulatory environment.
Innovate beyond connectivity As per KPMG Technology Innovations Lab’s findings through a web survey comprising of 15 countries and 15 countries and more than 750 technology leaders, India is ranked third in the tech leadership charts for countries showing most promise for disruptive technology breakthrough that will have a global impact. It will take the collective will and action from the entire ICT ecosystem along with adequate government support to unearth the true potential of the Indian digital economy. With connectivity and the promise of 5G being the most critical enabler to the vision of digital India, Telcos will have an important role to play.
Further, the survey also indicates IOT followed by AI and robotics are identified as the leading game changers over the next three years globally.
As India stands at the cusp of transforming into one of the world’s fastest growing digital economies, these emerging technologies have started traversing across businesses accelerating their growth journeys. Telecom, despite being central to this digital evolution, has so far not been able to reap benefits from this growth. Instead, we are seeing a sect of new agile digital businesses emerge which are not only creating an intermediate layer between connectivity providers and the end users but also increasingly making customers agnostic of which network to choose.
To outpace the digital disruption and ensure that they remain the epicentre of the growth, telcos will have to innovate on two fronts i.e., redesign their business models beyond connectivity and enhance their customer experience.
Redesigning the business models
With traditional revenue streams maturing, redesigning business models is the need of the hour. Industry players are already commercialising consumer behaviour, trends and innovative technologies to create new paths to outpace the competition. Telcos should leverage this gold mine of data and move up the technology stack by providing platforms and applications to create industry-specific solutions using emerging technologies. This will help telcos transition from just being communication providers and become core to the enterprise and consumer digital transformation.
The adoption of 5G will drive demand from enterprises and allied industries such as e-commerce, healthcare and automotive. Though the potential opportunities for collaboration are unlimited, telcos will have to develop vertical specialisations in these industries to understand the enterprise solution requirements and collaborate with tech companies and innovators to provide a holistic solution.
Telcos will have to develop some of these capabilities in-house or acquire through partnership and collaboration with other ICT players.
Enhancing customer experience
The rapid change in consumer demand, led by enhanced network connectivity and improved speeds has increased on-the-go consumer count. They are becoming accustomed to accessing information, retail, financial and entertainment services across
03
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
devices. Consumers are demanding more from their network providers and are looking for personalised service offerings. The existing high customer churn indicates that telcos need to work on increasing customer loyalty which includes the following:
• Telcos need to differentiate beyond networks and deploy disruptive technologies that will act as a catalyst to provide a better customer experience
• Use advanced analytics to understand customer preferences based on their digital behaviour
• Adopting an organisation-wide cultural change and build customer centricity across all functions.
Challenges and way forwardThe telecom sector’s current structure is weighing on its growth. Moreover, its burgeoning debt, falling revenue and constrained margins leave little room for further investments. The government has set the tone of a progressive policy framework with the National Digital Communication Policy 2018. The policy promotes the judicious use of Universal Service Obligation Funds (USOF) and public private partnership to promote connectivity through its Bharat Net, Gram Net, Nagar Net and JanWifi initiatives. However, monetisation models and financial viability of these initiatives need to be well defined to make the public-private partnership successful.
Some of the potential areas, which could be looked at with respect to promoting an investor-friendly environment in the telecom sector are as follows:
• Spectrum management, its pricing and future availability roadmap
• Redefine Adjusted Gross Revenue (AGR)
• Bring down levies such as Spectrum Usage Charge (SUC) and Licence Fee (LF)
• Reduce the tax burden
• Lowering the cost of backhaul connectivity
• Development of the start-up ecosystem
• Data privacy
• Favourable device and component manufacturing
• Robust cyber and data security framework
• Bridging skill gap
• Public Private Partnership (PPP) models for shared infrastructure
04
ConclusionIndia is at the helm of a new revolution ‘Industry 4.0’, as digital transformation makes inroads across sectors altering the modus operandi for businesses. The enhancement of features in affordable smartphones, constant connectivity and 5G’s potential will position the telecom sector uniquely in this transformation.
Being the key stakeholder with an obvious path to full connectivity for the consumer makes telcos a necessary part of any future consumer proposition regardless of who owns the platform. The path forward is leveraging this strength while navigating the challenges in regulation, changing technology and changing consumer dynamics.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Telecom sector - the ground covered so far
05
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The convergence of information, ubiquitous connectivity and technology heralds a new India which is marked by societal and entrepreneurial transformation. The transition from trunk calls to 5G, IoT and AI has been nothing less than a metamorphosis of our economy.
As per KPMG Technology Innovations Lab’s findings through a web survey conducted from November through December, 201701 which comprised of 15 countries and more than 750 technology industry leaders (CXOs, entrepreneurs, venture capitalists) India is ranked third in the tech leadership charts for countries showing most promise for disruptive technologies like AI, robotics and IoT breakthroughs that will have a global impact.
With a vision to make India a digital economy, the government through its policies and regulatory interventions has provided a positive trajectory to the Indian Information and Communications Technology (ICT) sector through initiatives like Digital India program, formalisation of NDCP, Smart Cities and BharatNet.
Some of the other key initiatives undertaken by the government to support the growth of digital economy are:
• Right of Way (RoW)
• Ease of installation of infrastructure
• Proliferation of broadband through public Wi-Fi networks
• Common duct policy
• Next generation network
• Electronic Development Fund (EDF)
• Centre of Excellence for IoT
• Introduction of policies to promote Foreign Direct Investment (FDI)
• Amendment in unified license for active infrastructure sharing
• Favourable mergers and acquisition policy
• Formulation of spectrum trading and sharing norms.
06
Digital infrastructure Make in IndiaDigital empowerment of citizens
Innovation and centre of excellence
Governance
• 114,552 Gram Panchayats (GPs) connected through optical fibre network under BharatNet
• Enhanced outlay of USD957 million towards smart cities
• 28 State data centres
• 800 services being delivered on Government of India (GI) cloud initiative (Meghraj)
• 3,856 government departments and agencies integrated with Mobile seva platform
• 203 e-hospitals
• Electronics manufacturing clusters
• 120 mobile manufacturing units set up in last 3 years
• 225 million mobile handsets manufactured in India in FY18
• eTaal – significant growth in e-governance transaction per day (86.8 million transactions in 2018 till April)
• 2.92 lakh common service centres
• BHIM App touched a record high of 913 million transactions of USD15.5 billion in FY18
• USD51.7 billion value of digital payments made in FY18
• EDF with corpus of USD342 million for start-ups
• Nano technology centres
• Centre of Excellence for IoT
• 3rd largest start up ecosystem with 1000+ startups added in 2017
• Seven centres of excellence in emerging technologies
• Safe and secure cyberspace
• Robust cyber security policy, Information Technology (IT) Act and dynamic Indian Computer Emergency Response Team (ICERT)
• Botnet cleaning and malware centre
Source: MEITY and DOT Annual report 2017-18, https://www.thehindubusinessline.com/economy/budget/slick-rise-in-funds-for-smart-cities/article22624920.ece
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/bhim-upi-transactions-touch-rs-1-trillion-in-fy18/articleshow/63574195.cms, Accessed on June 2018, Average FX conversion rate during 2017-18 - USD1 = INR64.46
01. The Changing Landscape of Disruptive Technologies, KPMG in US, May 2018
02. Annual Report 2017-18, MEITY
03. Smart Cities still a work in progress, The Hindu Business Line, 01 Feb 2018
04. BHIM UPI transactions touch Rs 1 trillion in FY18 , Economic Times, 02 Apr 2018”
Major milestones achieved through government’s initiatives02,03,04
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
07
The Indian telecom sector’s subscriber base is growing at a Compound Annual Growth Rate (CAGR) of 17.44 per cent05, reaching 1.1 billion during FY07-1806 and the sector’s revenue doubled from USD19.5 billion in FY06 to USD38.78 billion in FY1707. Numerous players in the market - TSPs, IP, regulatory bodies and the government have collaborated together and fostered the Indian telecom growth.
Over the years, the telecom sector has become a significant contributor to the country’s growth. The sector contributed 6.5 per cent to total Gross Domestic Product (GDP) in FY1808, generating direct and indirect employment opportunities for over four million people and attracting FDI of USD6.2 billion in FY1809.
Interesting facts summing up India’s current digital drive
05. KPMG India’s Research
06. The Indian Telecom Services Performance Indicators April – June, 2018. FX Conversion Rate for FY18 - 64.46
07. COAI Annual Report, 2017-18
08. https://www.investindia.gov.in/sector/telecom, Accessed on 25 September 2018
09. FDI in telecom sector surges to $6.2 billion in 2017-18: Manoj Sinha, The Economic Times, 25 September 2018
Sources:
- www.worldometers.info;
- The Indian Telecom Services Performance Indicators, TRAI, January-March 2018, Accessed on 01 October 2018
- Statista; Digital in 2018, Hootsuite, Accessed on 01 October 2018
- Payment System Indicators, Reserve Bank of India, September 2018
- Annual Report 2017-18, MeiTY, Accessed on 01 October 2018.
Total population: 1.4 billion
Number of digital buyers: 224 million (2018)
114,552 GPs connected via high-speed broadband connectivity
E-commerce penetration: 26%
Total telecom subscribers: 1.1 billion
3.14 billion transactions recorded in FY18 on eTaal
M-commerce penetration: 20%
Total internet subscribers: 512 million
M-wallet transactions volume: 3.02 billion (2017-18)
Active social media users: 250 million
Mobile banking transaction volume: 1.87 billion (2017-18)
The sector contributed 6.5 per cent to total GDP in FY 2018, generating direct and indirect employment opportunities for over four million people and attracting FDI of USD6.2 billion in FY18.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
08
Internet penetration by country
Average fixed internet speed in Mbps
Average mobile internet speed in Mbps
Mobile’s share of web traffic
Unique mobile user penetration
Ecommerce annual ARPU: consumer goods (in USD)
Worldwide average 53% 40.7 21.3 52% 68% 833
Highest 99% 161.2 54.2 83% 84% 2,062
India 39.32% 19.7 9.1 79% 63% 113
Sources: Digital in 2018: Hootsuite report 2018; TRAI- performance indicator report June 2018
Sources: GSMA’s mobile connectivity index accessed on 16 October 2018
India Mobile connectivity index
The journey of the industry from being a communication provider to becoming an important economic enabler has passed significant milestones. The telecom sector has undergone radical transformations in the past few years and it stands as one of the most disruptive and customer focused industries today. India adopted the third generation mobile network (3G) in 2010 which introduced India to fast data speed and played a significant role in the path towards the transformation of sector from voice-centric to data-centric05.This received a further stimulus with the launch of the fourth generation of mobile networks (4G) and Voice over Long Term Evolution (VoLTE) services in the year 201505.Today, most TSPs in the country boast of providing 4G services to their subscribers and the industry is seeing a steady rise in the number of 4G customers. In addition to VoLTE, the industry has also rolled out the optical fibre network in excess of 2.8 million kms10 to provide reliable, secure, reasonable and high Quality of Service (QoS) to all citizens.
Today, the business is no longer only dependent on technology. Sure, that remains a driver; but only one of the many including asset-light business models and rapidly changing hyperlocal consumer preferences. Emerging technologies like 5G, IoT, M2M and cloud technologies have created a new paradigm to develop sophisticated, sustainable and scalable infrastructures to pave the way for ‘Digitalisation’. Hence, the ICT industry will be at the forefront of the newly emerging environment and help give a global competitive edge to the Indian economy. And that’s the threshold from which the next quantum leap – or the roll-out of 5G services – will occur.
05. KPMG India’s Research
10. Status of BharatNet, Bharat Broadband Network Limited, Accessed on 10 October 2018
Overall index 53.7
Infrastructure41.1
Affordability77.3
Consumer readiness
50.3
Content and services
51.8
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
09
Sources: Crisil Research, Accessed Date, 08 October 2018
IPTV
Industry 4.0
<1 4.7 10
Video conference
10% 73% 98%4K HD videos
Rural 2.0
12% 19% <50%
Cloud computing
% 4G datasubscribers
Rural internet penetration
% 4G data revenue
Data usage per subscriber per month (GB)
AI, AR, Big Data, IoT
2% 50% 83%
4G launch
5G launch
2013-14
233
905
283
970
322
1,034
401
1,170
473
1,183
488
1,196
520
1,234
580
1,263
663
1,287
2016-17 2019-20F2014-15 2017-18E 2020-21F2015-16 2018-19F 2021-22F
2016: Entry of a new player trigger high data usage; 60% spectrum unsold in auctions
Riding on technology wave, video OTT revenues to grow at a CAGR of 45% during 2018-2023
Deployment of IoT, AI, VR/AR across businesses
Significant infrastructure upgrade planned through NDCP 2018
2017: Data share in non-voice revenue reach 84% compared to 23% in 2013
2018: Consolidation amongst existing players
Total data subscribers Total subscribers
Growth of telecom industry
10
Despite the rapid subscriber base growth, the Indian telecom growth story is in distress. In particular, in 2017, telecom companies (telcos) faced financial woes with a price war, which resulted in a sharp decline in ARPU. The decline was so sharp that it reached USD1.25 in 2017-1813 and USD1.13 in April-June 2018, the lowest level since 2010. Nonetheless, the industry is shifting gears to ride over the issue by varying its pricing and bundling strategy, consolidating synergies and expanding its footprint in the ICT ecosystem through acquisition. However, these initiatives are yet to show results. The government will play a critical role in re-energising and funding the sector to shape India’s digital landscape.
The road ahead
As disruptive technologies develop and consumer expectations evolve, most industries in India are facing a triad of change relating to technology, competition and consumers, bringing the telecom industry at the forefront of this tectonic change. With economic activities relying on information, communication and technology more than ever, the opportunity for the sector is vast.
The convergence between telecom operators, ICT infrastructure providers and content providers is set to generate prodigious opportunities to connect, create and innovate.
11. State/UT wise Aadhaar Saturation, 30 Sep 2018
12. Press Information Bureau ,Government of India, Ministry of Finance, March 2018
13. The Indian Telecom Services Performance Indicators Quaterly reports for FY17 and FY18
Connect, create and innovate
CONNECT the unconnected
• Total subscriber base is expected to reach 1.28 billion in FY22• By 2022, 10 million public Wi-Fi hotspots will be deployed• Aims to provide 1 Gbps connectivity to all gram panchayats by
2020 and 10 Gbps by 2022.
CREATE an ecosystem for digital enablement
• Telecom sector to create 11-12 million job opportunities in the services sector
• Attract USD100 billion of investment to the telecom sector by 2022
• Telecom industry to contribute an additional 3.5 per cent to the GDP from 6.5 per cent in FY18
• 5,000+ tech start-ups including 300+ ICT start-ups in FY17, estimated to reach 10,500 by 2020.
INNOVATE beyond connectivity
• Potential USD1 trillion of revenues for digitally enabled businesses by 2022 and USD1.8 trillion by 2025
• Cumulative USD1 trillion 5G economic impact in India by 2035• 2.7 billion IoT units and a market size of USD15 billion by FY20.
Sources:
- Readying India for a USD 1 trillion opportunity through Digital, Nasscom, December 2017 - 5G to offer $27 bn biz opportunity for India by 2026, The Economic Times, 22 May 2018 - Panel on 5G deployment in India predicts ‘$1 trillion impact on economy’, Hindustan Times, 23 August
2018 - INDIAN IOT MARKET SET TO GROW UPTO USD 15 BILLION BY 2020, Nasscom, 05 October 2016 - Digital India: Telecom skills group sees surge in job opportunities, The Economic Times, 25 November 2016 - Indian Start-up Ecosystem-Traversing the maturity cycle, Edition 2017, Nasscom, Accessed Date 08
October 2018 - Pradhan Mantri Digital Saksharta Abhiyan (Gramin), Pradhan Mantri Yojana, Accessed Date, 08 October
2018 - 5 Crore Rural Indians to Get Wi-Fi, Thanks to Union Budget Scheme, Daily Hunt, 02 February 2018 - Expect India mobile sector to create $217 bn value by 2020:Min, Business Standard, 27 September 2017 - National Digital Communications policy 2018, Department of Telecommunications, 01 May 2018.
CONNECT
CREATE
INNOVATE
The trinity of increasing mobile penetration, 1.2 billion aadhar cards11 and over 312 million Jan Dhan accounts12 enable real time direct benefit transfers and provide digital delivery of services like education, healthcare etc.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Connect the unconnected
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
11
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Today the Indian telecom industry is at a crossroad, where it needs to meet the basic connectivity requirement of rural India including 4G proliferation
and the changing consumer requirements of urban and semi-urban India which demands next generation solutions through emerging technologies.
12
State-wise urban-rural teledensity - The stark urban-rural divide
And
hra
64.4
180.
4
134.
8162.
4
174.
0
167.
3
133.
3
165.
3
140.
5
313.
9
158.
4
145.
2
176.
5
141.
1
147.
5
177.
0
264.
8
153.
9
43.2
43.6
75.9
66.3
117.
7
56.0
63.6
76.7
44.6
74.3
49.4 58
.8 80.7
59.1
87.8
48.4 60
.7
Mah
aras
htra
Him
acha
l Pr
ades
h
Tam
il N
adu
Ass
am
Nor
th E
ast
J&K
Utt
ar P
rade
sh
Bih
ar
Oris
sa
Kar
nata
ka
Wes
t B
enga
l
Guj
arat
Punj
ab
Mad
hya
Prad
esh
Kera
la
Har
yana
Raj
asth
an
All India - June 2018 89.72
Urban teledensity 158.16
Rural teledensity 57.99
Rural teledensity
Urban teledensity
Source: The Indian Telecom Services Performance Indicators, January-March 2018, TRAI
While India’s overall teledensity stood at 89.72 per cent, rural teledensity remained low at 57.99 per cent in June 2018. Internet penetration in rural India has been at just about 19.48 per cent. As around 67 per cent of the country’s population lives in rural areas, the digital divide between urban and rural India is significant.
156.
9
The Indian telecom sector is going through an invigorating journey and it is exciting to be a part of it. As the Indian economy is leapfrogging towards digital growth, the telecom sector will play a critical role in not only enhancing the penetration of emerging technologies like IOT, AI, M2M through connectivity but also provide a platform to create solutions for consumers, enterprises and government to deploy these technologies to foster growth in different sectors. However, to unlock the true potential, it would be critical that all stakeholders in the sector, government and industry, work cohesively in addressing some of the pertinent challenges to ensure that the best of the services can be provided to the Indian telecom consumers at par with their global counterparts.
We assure the government of full support and look forward to be a path of the growth story.
Balesh Sharma
CEO Vodafone Idea Limited
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
13
Vectoring on rural IndiaWhile India’s overall teledensity stood at 89.72 per cent, rural teledensity remained low at 57.99 per cent in June 201801. Internet penetration in rural India has been at just about 19.48 per cent01. As more than 66 per cent of the country’s population lives in rural areas, the digital divide between urban and rural02 India is significant.
Not surprisingly, the focus of telcos has been shifting away from urban circles, which has hit or is hitting saturation levels. The rural sector is coveted despite infrastructure hurdles such as lower bandwidth and coverage, high upfront investment cost, low pricing power, and high customer switching among service providers. In the hinterland, aggressive expansion by operators and the launch of 4G (VoLTE) services has improved penetration. Similarly, the availability of local-language apps and devices have increased smartphone adoption, especially in rural areas.
On its part, the government has also been making facilitative investments. Its digital literacy drive is expected to reach 60 million rural households with an investment of around USD350 million by FY1903.
The phase 1 of the BharatNet project resulted in 1.1 lakh villages being connected and service ready04. In the recent fiscal budget, the government proposed an investment of about USD1.5 billion in FY1905 to develop additional telecom infrastructure.
Additionally, Public Private Partnership (PPP) models are also evolving such as Google’s partnership with RailTel as a backhaul provider for enabling public Wi-Fi hotspots at 400 railway stations. Eventually, these services will cover 6,000 railway stations06. Also, BSNL is partnering with Facebook to set-up community public Wi-Fi hotspots in rural India.
However, significant efforts from all stakeholders are required in broadband expansion and fiberisation which will be critical to eliminate the digital divide.
01. The Indian Telecom Services Performance Indicators April – June, 2018. FX Conversion Rate for FY18 - 64.46
02. http://www.worldometers.info/world-population/india-population/
03. Pradhan Mantri Digital Saksharta Abhiyan (Gramin), Pradhan Mantri Yojana, Accessed Date, 08 October 2018
04. “BharatNet Phase 1: Target Achieved Through Meticulous Planning and Focused Implementation at Ground Level; Press Information Bureau ,Government of India, Ministry of Communications, Accessed in June 2018”
05. 10,000 crore to boost telecom infrastructure , The Hindu, 01 Feb 2018
06. 6000 railway stations will be Wi-Fi-enabled in next 6 months, Economic Times, 28 August 2018
Fixed and mobile broadband subscriptions per 100 inhabitants, in 2017
Fixed-Broadband Mobile-Broadband
Fran
ce
Finl
and
Finl
and
U.K
.
U.K
.
U.S
.
Chi
na
Fran
ce
Bra
zil
Chi
na
Kore
a (R
ep)
Sin
gapo
re
Sin
gapo
re
Bra
zil
U.S
.
Kore
a (R
ep)
Arg
entin
a
Arg
entin
a
Indi
a
Indi
a
Average of 27.5
Average of 100.1
43.8 153.841.6 148.239.3
132.9112.8
90.2 88.1
87.5 83.678.1
25.8
33.930.9
26.9
25.8
17.813.7
1.3
Source:The State of Broadband: Broadband catalyzing sustainable development, September 2018
The government has also been making facilitative investments. BharatNet and NDCP are aimed to provide the required momentum to the sector in terms of infrastructure and investment push however speedy implementation of these initiatives would be key.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
14
India’s low broadband penetration compared to global peers signifies a huge potential for the industry. The NDCP released in September 2018, which aims to provide fixed-line broadband access to 50 per cent of households by 2020 and universal broadband coverage of 50 Mbps for every citizen07, should also boost broadband expansion. Moreover, the BharatNet project (phase 2) under the Digital India initiative aims to connect additional 150,000 Gram Panchayats (GPs) through high-speed optical fibres by end of 201808.
Currently, the average speed of Indian operators is below 10 Mbps09 and if we have to achieve
the 50 Mbps per citizen target, the government has to provide five times the spectrum and the telecom network has to grow from the present two million Base Transceiver Stations (BTS) deployed to 10 million. This will require focused and timely provisioning of resources. It will be important that the government intervenes to provide the requisite resources in terms of spectrum, right of way permissions, financial incentives and an implementation monitoring system to achieve the targets defined in NDCP 2018.
New asset-light operating models of fibre leasing and renting may be explored in view of declining profitability and stretched balance sheets. While some of the operators are currently focusing on expanding fibre home reach, policies and schemes encouraging active infrastructure sharing will shape up fibre leasing and renting dynamics in India.
07. “National Digital Communication Policy, 2018 - Draft For Consultation, Department of Telecommunication – Ministry of Communication, Government of India, 1 May 2018”
08. KPMG India’s Research
09. State of Mobile Networks: India (April 2018), OpenSignal, Accessed on 18 October 2018
Source: Status of BharatNet, Bharat Broadband Network Limited, Accessed on 11 September 2018
Status of BharatNet project
Sr. No. Description of work
Status as on Status as on Status as on
2 September 2018 3 September 2017 21 August 2016
1. Optical Fibre Communication (OFC) pipe laid
2,79,346 kms (1,20,713 Gram
Panchayats)
2,43,590 kms (1,08,275 Gram
Panchayats)1,55,398 kms
2. Optical fibre laid 2,87,878 kms (1,19,036 Gram
Panchayats)
2,25,475 kms (100,768 Gram
Panchayats)1,31,494 kms
3. Tenders finalised 3,291 blocks / 1,22,828 Gram
Panchayats
3,326 blocks /1,24,291 Gram
Panchayats
2,541 blocks /95,242 Gram Panchayats
4. Work started* 3,281 blocks / 1,22,305 Gram
Panchayats
3,242 blocks / 1,21,328 Gram
Panchayats
2,430 blocks /87,176 Gram Panchayats
5. Current weekly performance of optical fibre laying 386 kms 971 kms 1,089 kms
6. Current weekly performance of OFC pipe laying 194 kms 615 kms 830 kms
7. Optical fibre cable delivered on site 3,41,568 kms 2,86,944 kms 1,77,998 kms
8. Service-ready Gram Panchayats 1,14,552 Gram Panchayats
32,715 Gram Panchayats
8,472 Gram Panchayats
15
Urban India and the surge of data usageData consumption in India has grown exponentially over the past few years due to increased smartphone penetration and improved coverage of high-speed data network coupled with low data tariffs. September 2016 was a watershed moment when the arrival of a new greenfield operator resulted in a steep drop in data prices and subsequently resulted in an increase in average wireless data usage per
subscriber per month to 4.7 GB01 as of June 2018 (up from 420 MB in FY16)10. With continued operator investments in 4G roll-outs and aggressive operator data plans, there is an inherent shift in consumer data usage patterns. Incumbents followed suit and introduced aggressive 4G data plans, leading to a fundamental shift in the way consumers use data.
Falling data tariffs have led to rapid data uptake10
FY15
310
420
1,360
4,708
256229
68.5
16.4
Average realisation (Paise/MB)
Data usage/ subscriber/ month (MB)
Increase in data revenue has been offset by fall in data realisation
~7,000 MB
12.4 Paise/MB
FY18 FY20FY16 FY17
Source: Crisil Research, Accessed Date, 08 October 2018
Increased competition has led to commoditisation of voice revenue and emergence of data services as the primary driver of potential revenue growth for
telecom operators - average voice revenue per user declined about 30 per cent in FY18 and is expected to further decline by 15-20 per cent in FY1911.
01. The Indian Telecom Services Performance Indicators April – June, 2018. FX Conversion Rate for FY18 - 64.46
10. Crisil Research, Accessed Date, 08 October 2018
11. CRISIL Research, 01 June 2018
With continued operator investments in 4G rollouts and aggressive operator data plans, there is an inherent shift in consumer data usage patterns
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
16
Demand for mobility, app-based and OTT services to spawn bundled services opportunitiesPersonalised 5+ inch screens in the form of smartphones and tablets have emerged as the preferred entertainment mode. Around 95 per cent of households12 in India own just one TV making smartphones the second screen for users. The low price of an entry-level 4G enabled device — starting at around USD21 for 4G feature phones and
approximately USD40 for a 4G smartphone13 has also contributed to increased use of mobile devices with 4G capable device penetration reaching 22 per cent at a pan-India level in 2017 from 12 per cent in 201614. Consequently, mobile as a medium has become the most popular and adopted device for consuming online content.
Source: Mobile data traffic in India to grow 5 times by 2023: Ericsson report, The Economic Times, 12 June 2018
Rise of digital media proliferation to drive future adoption
Share of average time spent
Share of time spent on digital mediums- 2017
Desktop/laptop Mobile devices
17.9%
30.8%72.6% 27.4%
67.8%
56.9%
Digital TV
2013
2018
390 mn 975 mn
~100 mn 800 mn
5.7 GB 13.7 GB
2017 2023
Smartphone subscription
VoLTE connections
Average monthly data usage per smartphone
12. India Trends 2018: Trends shaping digital India, KPMG, May 2018
13. CRISIL Research, 20 July 2018
14. India Mobile Broadband Index 2018, Nokia, Accessed Date, 20 Sep 2018
With expected exponential rise in data usage, telcos need to find new ways of monetising data.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
17
Video streaming has the biggest share in media consumption
Active users (in mn) of OTT platforms
Online video audience (millions) Video OTT revenues (INR billion)
4-8% Others
8-10%Social Media
15-18%Browsing
65-75%Video streaming
Online video consumption grew 5X in 2017
YouTube 225
Operators’ OTT 50-100
Hotstar 75
ALT Balaji 2
TVF Play 4
Sony LIV 5
Netflix 5
Amazon 13
Voot 30
FY18E FY23P
225
550
FY23P
4.3
44.9
17.2
93.2
FY23P
CAGR – 50%CAGR – 60%
Advertisement Subscription
2017
2023
Sources:
- India Mobile Broadband Index 2018, Nokia, Accessed Date, 20 Sep 2018
- Media ecosystems: The walls fall down, KPMG, September 2018 Mobile data usage in India rose to the levels of a few developed markets in 2017 and is expected to surge 5x by 2023.
Video streaming contributed 65-75 per cent to total mobile data traffic in 2017 in India, driven by 4G uptake, the emergence of OTT players and availability of content in Hindi and regional languages.
CAGR – 20%
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
18
With this shift to a data-centric revenue driver, operators across the globe are exploring further data monetisation opportunities. Given the potential of the content market, operators are investing in content ecosystems (creation, curation and distribution) to provide further data value-adds. Operators like Telefonica, BT, AT&T are investing in developing content and evolving into digital media franchises with a sharp focus on bundled offerings including bundled TV, wireline and wireless phone services. Operators in India have also pursued different strategies with respect to defining and developing their content portfolios (from sourcing original content to being an aggregator of video and content platforms). The trend of investing in content can be expected to continue as operators strive to provide differentiated experiences to the end consumer with respect to content, media and video consumption.
The boundaries between Technology, Media and Telecommunications (TMT) sector are increasingly blurring across the globe with connectivity being the catalyst for this disruption and driving convergence of business models. As this convergence starts to play out across the globe, India is not likely to remain far behind.
Benefits and opportunities abound for the stakeholders of the TMT ecosystem as a result of the convergence theme.
• The convergence of traditional content-led organisations with telcos and technology led platforms results in content reaching a wider
audience base through a distribution medium which is increasingly becoming digital
• Convergence and digital distribution mediums also open up monetisation avenues for content creators – which have traditionally been led through advertisements. Convergence opens up a monetisation outlet, especially for a subscription-based revenue
• For the telecom operators, content becomes more important and has the potential to act as a key differentiator eventually helping with customer stickiness on their network
• Telcos can also look to monetise the projected surge in data traffic (by 2021, 82 per cent of all IP traffic is expected to be video)15 at scale.
Capitalising on this opportunity, telcos are changing their business models and are coming up with lucrative bundled offers and free subscriptions to certain OTT apps to drive ARPU. Telcos are evolving from pure voice providers to ‘triple-play’ or ‘quad-play’ players integrating their voice, data, and content offerings.
• Airtel launched Airtel Home, a digital quad-play platform bundling home broadband, fixed line, post-paid mobile and digital TV in June 2018
• Jio is betting on bundled OTT and Internet Protocol TV services along with voice and data.
15. Fast Data Use Cases for Telecommunications, Voltdb, September 2017, Accessed on 01 October, 2018
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
19
Telcos globally, particularly in Europe, have leveraged the evolution of triple-play and quad-play models either against rising competition or to attract new customers.
• About 15 per cent of Belgian operator Telenet’s customers subscribed to its quad-play services in Q1 2018 compared to about 9 per cent in Q1 2017.16
Bundled offers increase average revenue in addition to reducing churn.
• Belgium-based operator Proximus’ multi-play subscriptions grew 7.2 per cent year on year. Its ARPU was EUR110-115 for multi-play offers versus EUR30-35 for single offers in Q2 2018. The full year annualised churn rate for multiplay was 2.9 per cent compared to 19.4 per cent for single play.17
• China Telecom has a 59 per cent triple-play penetration rate which has improved wireline broadband churn rate to 1.1 per cent.18
High speeds, enhanced network capability, and strong content competency are necessary to succeed in convergent strategies. Globally, telcos have opted to build, acquire or partner with different players in the ecosystem to enhance their service offerings.
Emergence of triple-play and quad-play services
Video/content
Data
Telcos Dominated by OTT players
Voice
WhatsApp, with an active monthly subscriber base of over 200 million in India, has virtually stopped the use of SMS for data subscribers
Either building their own platform or partnering with OTT players
Apps and streaming content directly to consumers through Internet
Impacting telcos’ basic communication service revenues i.e. messaging and voice
Evolution of telcos from being purely voice providers to ‘triple-play’ or ‘quad-play’ players
16. Telenet scores with quad-play bundles, Broadband TV News, April 26, 2018
17. Proximus Company Presentations, Accessed Date: 28 September 2018
18. 2018 Interim Results, China Telecom Corporation Limited, 20 August 2018
19. CRISIL Research, 01 June 2018
Data accounts for only 35 per cent of the revenues of Indian telcos despite the spike in volume. That’s in sharp contrast to chinese players whose data revenue accounts for 60-65 per cent of their total wireless revenue19.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
20
Control over content is driven by collaborations and investment models
Content
Partnerships Strategic investments
• Airtel, Vodafone Idea aggregating content
• Airtel partnered with Hotstar for content comprising live sports, movies and TV shows
• Airtel partnered with Netflix.
• Reliance Jio aggregating content and investing in original and exclusive content
• Acquired digital rights for Winter Olympics 2018, EFL Cup and T20 cricket series
• Acquired 5 per cent stake in Eros International and 25 per cent stake in Balaji Telefilms20
• Announced merger of its music app with Saavn.
20. Reliance Industries to buy 5% stake in Eros for over Rs 340 crore, Times News Network, 21 February 2018
Multi-play strategies in India are still in their infancy. Telcos face a number of challenges related to infrastructure and digital literacy in rural areas, and most importantly, content including the availability of regional language content. However, monetisation opportunities have encouraged some players to take initiatives on the infrastructure and content fronts to strengthen their position as multi-play providers.
Create an ecosystem for digital enablement
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
21
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
As the digital revolution continues to accelerate and expand at an astonishing pace, business leaders are grappling with emerging technologies, fuelling simultaneous disruptions across all aspects of the enterprise. The transition from an industrial economy that favoured mass production and scale to a digital economy that favours information, is challenging the existing ecosystems. The fourth industrial revolution is quickly unfolding as the evolution of AI, IoT and
robotics move firmly into the mainstream and upturn businesses like media and entertainment, transportation, healthcare, security and retail. This places the ICT sector at the heart of this revolution, with telecom being the essential lifeline.
It is evident from a recent KPMG survey that companies which are able to deploy some of these new edge technologies are the ones driving business transformation.
22
The road to growth: Disruptive business models
List of several companies named by tech industry leaders as companies they believe are most likely to disrupt their business.
Source: KPMG Technology Innovation Findings, The Changing Landscape of Disruptive Technologies, KPMG US, 2018. The figures are based on responses provided by global industry leaders across 15 countries
Source: KPMG Technology Innovation Findings, The Changing Landscape of Disruptive Technologies, KPMG US, 2018
Alibaba
12%
11%
Airbnb
10%
Amazon
9%
9%
The survey also indicated that over the next three years, IoT is identified as the leading game changer and e-commerce as the biggest disrupter globally.
IoT AI Robotics
17% 13% 8%
23
The road to growth: Disruptive business models Based on KPMG Technology Innovations Lab’s findings through a global web survey of more than 750 technology industry leaders (CXOs, entrepreneurs, venture capitalists), e-commerce is seen as the top disruptor in the next three years.
Top disruptive business models by country to drive growth in futureEven though e-commerce would be a top disruptor globally, social networking platforms would be the top disruptor for India.
E-commerce platforms are transforming at the speed of light, from fast deliveries to highly efficient logistics and supply chain operations along with new mobile payment services and digital assistants. This top ranking is consistent with the tech industry leaders’ responses in identifying Alibaba and Amazon as top companies to watch as disruptors of their business.
Social networking platforms ranked second. These platforms are known to have a strong influence
on people’s life, behaviour and choices. Social network platforms also play an important role in the distribution of innovative technologies. Disruption resulting from transportation as a service and self-driving vehicles is reflected in the ranking of autonomous transportation platforms. Entertainment platforms ranked fourth as the shake-ups in traditional entertainment companies are expected to continue.
Social networking platforms
19%
Autonomoustransportation
platforms
14%
Entertainmentplatforms
11%
E-Commerceplatforms
26%
Source: KPMG Technology Innovation Findings, The Changing Landscape of Disruptive Technologies, KPMG US, 2018. The figures are based on responses provided by global industry leaders across 15 countries.
Source: KPMG Technology Innovation Findings, The Changing Landscape of Disruptive Technologies, KPMG US, 2018. The figures are based on responses provided by global industry leaders across 15 countries.
Autonomoustransportation
platforms
China India Japan U.K. U.S.
E-commerceplatforms
Entertainmentplatforms
Social networking
platforms
18%
16%
12%
12%
9%
20%
20%
10%
17%
15%
19%
19%
15%
12%
23%
29% 17% 30% 26% 24%
To reap the true benefits of technology for the socio- economic development of the country, it is important that all stakeholders come together and contribute towards providing an environment that will foster innovation, entrepreneurship and investments.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
24
However, for India to emulate similar success in these businesses as its global counter parts, there is a lot that needs to be done. As per CISCO’s Digital readiness research released in May 2018, India’s score of digital readiness is 10.54, a little lower than the global average of 11.96, but with a vast difference with the highest score of 20.101, achieved by the U.S. The government is cognizant of the significant efforts required to make a digital India and NDCP 2018 is a progressive step towards the digital empowerment of India. NDCP 2018 has also outlined the following strategies to strengthen India’s digital footprint and coverage with the aim to achieve the following objectives by 202202:
1. Provisioning of broadband for all
2. Creating four million additional jobs in the Digital Communications sector
3. Enhancing the contribution of the Digital Communications sector to 8 per cent of India’s GDP from ~ 6 per cent in 2017
4. Propelling India to the Top 50 Nations in the ICT Development Index of International Telecommunications Union (ITU) from 134 in 2017
5. Enhancing India’s contribution to Global Value Chains
6. Ensuring Digital Sovereignty.
To reap the true benefits of technology for the socio-economic development of the country, it is important that all stakeholders come together and contribute towards providing an environment that will foster innovation, entrepreneurship and investments. It is believed that the two most important focus areas would be:
• Creation of a conducive environment for innovators and entrepreneurs to thrive
• Creating networks for the future, to support the functioning and adoption of the new edge technologies.
01. “Country Digital Readiness: Research to Determine a Country’s Digital Readiness and Key Interventions, Cisco, May 2018 “
02. National Digital Communication Policy, 2018
25
Start-ups adding significant value across industries India’s start-up ecosystem has grown at a rapid pace (1,000 tech start-ups added in 2017)03 and have played a big role in the growth of the Indian economy. Backed by improved connectivity and internet penetration, start-ups are building solutions across industries such as healthcare, banking, insurance, travel, agriculture and education.
India Start-up landscape
largest startup ecosystem
3rd
1
invested in 2017
USD 13.7 billion
6
Number of tech startups (2017)
5,200
2
YoY growth in top verticals
(2017) Health-tech
Fintech E-commerce
7
startups in the B2B segment
40%
3
accelerators and incubators
+190
4
active investors
+500
5
Tier II and Tier III cities
gaining momentum
828% 31% 13%
Sources:
- Over 1,000 tech start-ups added in 2017, says Nasscom, The Indian Express, 2 Nov 2017
- Indian start-up ecosystem- Traversing the maturity cycle, Edition 2017, NASSCOM, Accessed Date, 21 September 2018
- The YourStory 2017 Startup Funding Report – $13.7 billion invested across 820 deals, YourStory, 23 December 2017
- Business incubators leading growth of startups in India’s tier II/III cities: NASSCOM report, The Economic Times, 05 Dec 2017
Government backing has come in the form of the Start-up India programme, setting up an investment fund of USD1.38 billion04 to support development and growth of innovation-driven enterprises, tax incentives, patent right reforms, single-window clearances and easing of restrictions on foreign venture capitalists.
Incubators/accelerators play an important role by providing mentorship, nurturing ideas and extending technical support and providing access to funding. To encourage innovation, Niti Aayog as part of its Atal Innovation Mission (AIM) will provide USD1.49 million to 100 new incubators and USD30,000 to 500 tinkering labs in schools05.
However, despite the positive economic growth and government policies, India faces an uphill task to become a mature start-up community – mainly owing to skill-gap, lack of robust regulatory framework around data, compliance and Intellectual Property Rights (IPR), lower connectivity in rural areas and limited awareness in tier III cities that may contribute immensely to their ability to scale
and grow. For innovation to thrive, a multi-pronged approach has to be taken i.e. funding support, infrastructure support, tax and surcharge relief, regulatory and compliance support and enterprise level adoption.
Nonetheless, the start-up landscape shows tremendous potential in India and even the most conservative sectors such as Banking, Financial services and Insurance (BFSI) are embracing innovation and collaborating with start-ups. Technologies such as AI, Blockchain, Augmented Reality (AR)/Virtual Reality (VR), robotics and open Application Programming Interface (APIs) will bring profound changes in the way business strategies would be defined. The future will see the emergence of frameworks for concurrent adoption of these technologies and play a very crucial role in building a vibrant digital economy.
A conducive start-up ecosystem could accelerate the adoption of technologies and help create innovative models to monetise ICT opportunities emerging across industries.
03. Over 1,000 tech start-ups added in 2017, says Nasscom, The Indian Express, 2 Nov 2017
04. Start-up India Scheme, Department of Industrial Policy and Promotion, Accessed on 23 July 2018
05. Niti Aayog to fund tinkering labs in schools to boost scientific temper, Livemint, 30 May 2016
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
26
The transition from an industrial economy that favoured mass production and scale, to a digital economy that favours information, is challenging the existing ecosystems. The fourth industrial revolution is quickly unfolding as the evolution of AI, IoT and robotics move firmly into the mainstream.
Start-ups have played a major role in the growth of the Indian economy across industries such as healthcare, banking, insurance, travel, agriculture, and education. Further efforts in areas such as skill development, a robust regulatory framework and greater connectivity would contribute immensely in their ability to scale and grow.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Networks for the future
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
27
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
With the emergence of disruptive technologies, network upgrades will be key to survival. While 5G will be a game changer, the telcos will have to improve on their existing networks to enhance their performance. Ubiquitous connectivity, faster data speed, smarter devices and increased data traffic have changed the dynamics of telecom network infrastructure requirement.
28
Factors influencing investment in telecom infrastrucuture
Source: – KPMG in India’s analysis in 2018
Future corporate networks
Provide high-speed and high-reliability
networks to improve productivity, reduce costs and support enterprise digital transformation
Digital industrial ecosystems
Participate and collaborate in
bringing multiple under one digital umbrella (e.g. for
smart city)
Proliferation of OTT services
Support customer demand for rich
content such as 4K, 8K, virtual reality (VR), augmented reality (AR) and
360-degree videos
Need for connected devices
Improve latency of 4G LTE, leading to
increased efficiency
Support massive machine-type
communication
Advanced analytics
Digitise business models of telecom and allied industries
Segment customer and provide customised
solutions
Telco expectation
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
29
Comparison of India vs peers on quality of service (QoS) parameters
Source: State of the Mobile Network – India: April 2018; US: July 2018; UK: April 2018; Singapore: May 2018, OpenSignal. Note: speed, latency and 4G coverage are average of maximum and minimum
SINGAPORE
SIN
GA
PO
RE
U.K
.
U.S
.
ND
IA
SIN
GA
PO
RE
U.K
.
U.S
.
IND
IA
U.K. U.S. INDIA
46.5
30.2 ms 43.8 ms 59.2 ms 72.9 ms
22.1 18 9.1
India’s 4G download speed compared to global peers…
...even lags behind in latency
India’s 4G coverage lowest compared to global counterparts
86% 79% 91% 68%
A few critical aspects for telcos to facilitate a swift move towards achieving latency requirements having a bearing on QoS are:
• Infrastructure upgrade including effective placement of cell sites for maximum coverage to demand-heavy areas. Sites to be connected by Optical Fibre Communication (OFC) or ‘Fibre to the Tower’ approach
• Confluence of networks, Wi-Fi and Bluetooth for faster connectivity
• Transformation of network architecture by reinventing IT platforms
• Adoption of Artificial Intellgence and Machine Leaning based technologies to ensure smooth functioning of existing networks and new roll-outs.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
30
Source: Global Mobile Data Traffic Forecast, 2016–2021 Q&A, Cisco Visual Networking Index, 31 July 2018
On the network front, Wi-Fi is emerging as an omni-present free-of-cost alternative providing fast access to data.
Pervasive connectivity
Wi-Fi, an enabler to facilitate omni-present network
Issues addressed
Connectivity gaps
Wi-Fi spectrum sharing between operators leads to high traffic load, resulting in lower speed and connectivity
Release of relevant unlicensed spectrum and other policy measures to support Wi-Fi expansion
Establishing Self-Organising Networks (SONs) that use AI and ML based technology to help telcos monitor and control traffic
Globally, data offloading through Wi-Fi is expected to reach 63% by 2021
High-speed indoor coverage
Wi-Fi hotspots
Capacity for congested networks
Challenges
Potentialresolutions
In India, only 16 per cent of public data is offloaded to public Wi-Fi networks, compared to the average of 30 per cent in the U.S., the U.K. and France, mainly because of lack of Wi-Fi infrastructure01.However, government impetus for increasing Wi-Fi hotspots to 10 million by 202202 and policy reforms such as the simplification of Right of Way (RoW) should ensure universal connectivity as well as low cost for operators.
Telcos are establishing Wi-Fi networks in public places such as shopping malls, railway stations, gardens and theatres, and are increasingly partnering with each other to expand their Wi-Fi hotspot network. TSPs and ISPs are jointly working on providing seamless and interoperable internet and broadband servcies through public Wi-Fi hotspots.
Femtocells (small towers installed at the user’s location) and Li-Fi (uses light bulbs for transmission) are other emerging technologies that can support universal connectivity and bandwidth in future.
Players globally are developing models to efficiently use Wi-Fi to bridge their offline and online presence. In China, the Online to Offline (O2O) model is gaining traction, helping retailers’ market products by using Wi-Fi and location-based techniques. A major internet player partnered with one of the leading commercial Wi-Fi service providers to extend its reach to the offline channel for marketing products.
01. Telcos may cry hoarse but India needs public Wi-Fi, Livemint, 10 July 2018
02. National Digital Communications Policy, September 2018
Government impetus for increasing Wi-Fi hotspots to 10 million by 2022 and policy reforms such as the simplification of RoW should ensure universal connectivity as well as low cost for operators.
31
While a robust infrastructure backbone is a must for handling increasing data, prudence on technology adoption, network upgrade and overall transformation is also called for. As 4G-LTE is gaining traction in India, competitive disruption and its impact on profitability and leverage will govern the capex decisions of telcos in the next few years.
Fiberisation of backhaul will allow enhanced capacity and low latency, and is critical before 5G deployment. In India, about 80 per cent of cell sites are connected through microwave backhaul and only 20 per cent through fibre03. However, 70-80 per cent fiberisation is required for effective/efficient 4G and 100 per cent for 5G04. Cumulative fibre-deployed-to-population ratio in India is about 0.1x, compared to 1.2x for the United States and 0.7x for China05.
Over the past few years, Indian telcos have expanded their fibre network. A large telco aims to roll out 9,000 new sites and 4,150 km of fibre optic in FY19, taking its fibre backbone to 23,100 km06.
One of the Indian telecom operators plan to invest USD7.29 billion in fibre network development07. In FY19, approximately USD10.85 billion (excluding 5G spend) investments will be incurred on network infrastructure08. A significant proportion of these investments will be incurred on strengthening backhaul.
Indian operators are still rolling out the 4G network, and coverage in the country lags behind global peers. The exponential growth in data consumption necessitates new technology to raise throughput. Operators globally have increased throughput through technologies such as Carrier Aggregation (CA), advanced multiple-input and multiple-output (MIMO), and higher order modulations (for instance, 256-QAM).
Indian telcos have already adopted 2-band CA. Given the consolidation in the industry, 3-band CA is the next prudent step and can help raise peak speed to up to 160 Mbps09. Indian operators conducted commercial trials for 4x4 MIMO technology in 2017, and have begun deploying it in April 2018.
CA benefits for global telcos
Building infrastructure blocks from 4G to 5G
Technologies to expand capacity and smoothen transition to 5G
03. 5G a distant dream for India when backhaul takes a back-seat: Experts, The Economic Times, 11 Aug 2017
04. Why India must get fibreised to leapfrog to 5G, The Financial Express, 17 February 2018
05. “Finolex Cables Rating ‘Buy’: Edelweiss says reasonable growth lies ahead, The Financial Express, 16 April 2018”
06. “Airtel announces massive expansion plans for its future-ready network in Rajasthan, Airtel, 28 August 2018”
07. “Reliance Jio to invest Rs 50,000 crore to build JioGigaFiber network: report, Business Today, 31 July 2018”
08. “Post-Jio onslaught, industry survivors pin revival hopes on soaring data usage and consolidation, Crisil Research, 18 September 2018”
09. India Mobile Broadband Index 2018, Nokia, Accessed Date: 28 September 2018
South Korea’s largest telecom operator reduced its
churn to 2.1% from 2.4%
Singapore’s largest telecom operator improved its throughput to 300 Mbps, twice that of the previous level, and improved its
market share by 3.4%
Germany’s largest telecom operator improved its throughput
to 300 Mbps, twice that of the previous level. It improved data ARPU to USD8.1 (USD7.8
previously)
Source: India Mobile Broadband Index 2018, Nokia, Accessed Date: 28 September 2018
The telecommunications sector is at the core of any nation’s growth and development, and India is no different. Over the years the sector has played a stellar role in ensuring connectivity for all. We are today on the brink of the next wave of growth in the form of new and innovative services. Globally CSPs are not only focusing in making their networks more agile and cost effective through implementation of technologies like SDN and NFV but also creating new business verticals by developing customised solutions around IOT, analytics, M2M. As some of these technologies are still fledgling, CSPs prefer to partner with tech/platform providers to develop some of these solutions for their enterprise customers. This convergence is a start of a new era, a beginning where the role of the CSP is expected to be much larger where their strategy should evolve beyond connectivity. MSPs will play a critical role in equipping them with technology and expertise to make this network transition seamless in this journey.
Sanjay Malik
Head of India market at Nokia
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
32
Cloud has been at the forefront of major disruptions in the ICT industry over the past few years. The growth in data traffic from videos to an increased adoption of bandwidth consuming apps is forcing service providers to spend significantly on equipment
in order to keep pace with the ever-growing demand of higher bandwidth. The telecom operators are increasingly accelerating investments in cloud technologies and expertise to be more agile, cost-optimised and increase customer satisfaction.
Cloud
Telco cloud
Telco as cloud user
Telco as Cloud Service Porviders (CSP)
Virtualised network
New business models
Software defined networking
Product innovation
Network functions
Alliances and partnerships/Ecosystem
OSS/BSS migration to cloud
Agility and flexibility
Build and sell own IaaS
Optimised connectivity
New revenue streams
More innovation
Cloud brokering services
Customised products and services
One of the emerging solutions is ‘Fog computing’, which has the potential to extend cloud computing to power both cloud and mobile applications through virtualised resources. Less data is transported to the cloud for data processing, analysis and storage, raising efficiency and security characteristics. Fog is predominantly relevant to IoT, as substantial bandwidth is required to transmit significant data volumes generated by all the connected devices and sensors for processing and analysis.
Fog computing
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
33
Additionally, numerous innovations adopted by global operators to expand network capacity and strengthen signalling, are gradually making inroads in India.
Source: KPMG India’s Research
New technologies to upgrade/modify 4G and facilitate 5G roll-out
Quadrature Amplitude Modulation
LTE-A Pro
Cloud RAN
Narrow Band IoT
Beam Forming
Network Slicing
Massive MIMO
LoRa (Long Range)
Heterogeneous Networks (Hetnets)
Key Feature - Higher transmission of data per waveform Benefit - Improves network capacity
Key Feature - Interconnection of multiple carriers (up to five)Benefit - Releases spectrum capacity and allows high bandwidth (100 MHz)
Key Feature - Central cloud-based units to link core network with user and enable mobile edge computingBenefit - Low latency, faster speed and network flexibility
Key Feature - Connects IoT-based devices and M2M communicationBenefit - Throughput optimisation (up to 200Kbps)
Key Feature - Radio interface; beam is directed from cell base station to user deviceBenefit - Helps in strengthening signal capacity
Key Feature - Multiple networks over common infrastructureBenefit - Higher speed and wide coverage
Key Feature - Antenna technology for wireless communication Benefit - Eliminates network interference and signal fading issues
Key Feature - Long range and low power consumption wireless technologyBenefit - Higher range compared to existing cellular networks
Key Feature - Include both large and small cell sitesBenefit – Support different radio technologies such as Wi-Fi and wireless
SDN and NFV to optimise network architecture
Growing data consumption and bandwidth requirement necessitate dynamic network architecture to handle traffic and storage. Software-defined networking (SDN) and network function virtualisation (NFV), which use virtualisation, are two major network design-related technologies touted as transformational. They allow operators to:
• Upgrade and configure network quickly at a low cost due to standardised servers for software and control functions
• Launch new services and applications quickly as standardisation eliminates recurring network reconfigurations.
The use of AI, ML, and deep learning will facilitate automation and integration of SDN and NFV technologies into the network. These technologies help operators automate manual activities and eliminate delays and errors, thus ensuring faster services and cost benefits. Precision algorithm for intelligent network optimisation, effective operations, and precautionary maintenance is also essential.
• One of the telecom operators in India partnered with a Korea-based telecom operator to install AI-enabled networks along with machine learning and big data analytics. This helped to improve customer experience by detecting network issues, troubleshooting, and optimising network usage.
34
While India is taking multiple initiatives, it has a long way to go in terms of expansion, modernisation and improving the efficiency of networks before 5G is rolled out by 2020
India’s technology benchmarking versus global peers
5G 4.5G – 4.5G Pro 4G Fiberisation SDN-NFV
Low adoption High adoption
India
5G test bed set-up with IIT Chennai in 2018
LTE-A: February 2016 (2 band CA)
• Leading Indian operator partnered with AT&T and Linux foundation for technology innovation
• Leading Indian operator and SK Telecom partnered for developing SDN/NFV
• Limited policy support
Japan
U.K.
South Korea
China
Trials completed in May 2018 Commercial launch in 2020
Test trials by operators in October 2018
• Soft launch in 2018 Olympics
• Network roll-out in 2019
Test trials by operators in end of 2018
• LTE-A: March 2016 (2 band CA)
• LTE-A Pro: Testing phase
• LTE-A: November 2013 (2 band CA)
• LTE-A Pro: Testing phase
• LTE-A: November 2013 (2 band CA)
• LTE-A Pro: September 2017
LTE-A: September 2015 (3 band CA)
NTT DOCOMO to virtualise 75 percent of network by 2020
British Telecom uses wide area networking (SD-WAN) and NFV to launch Network Automation Platform and a new service
Korea Telecom implemented all layer transformation for SDN/NFV in 2017
China Mobile deploys SDN/NFV in September 2018 for core network separation
U.S.
Commercial launch of 5G in October 2018
• LTE-A: March 2014 (2 band CA)
• LTE-A Pro: Testing phase
• AT&T to virtualise 75 per cent of network by 2020
• Centurylink virtualised 60 per cent of PoPs as of 2017
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
35
The move towards virtualised networks and cloud has indeed allowed telecom operators to be more agile and flexible; however, there are still challenges faced worldwide in a software-dominated environment.
• Migrating legacy set-ups: In actual network scenarios, operators are likely to migrate from their legacy set-up and establish a thorough network functionality using software running on a cloud-based virtualised infrastructure. They would have to do this across different network layers and overhaul their current Operational Support System (OSS)/Business Support System (BSS) systems to properly bill for a new range of services rather than network products
• Interoperability: Telcos also face a distinctive set of challenges while entering a virtualisation space, especially when moving towards the path of VNF. The integration of legacy platforms would be a significant challenge and in addition to that the skill set refresh of the existing workforce could pose another risk
• Data security: Telecom operators, on their journey from being a network company to a cloud company, are likely to face a plethora of challenges in securing the cloud. Cyber risks are high and growing at a substantial rate, which further poses a challenge
• IoT as risk: Cloud computing is a prerequisite for IoT, which requires bandwidth to connect thousands of devices, where sensors try communicating with each other, and if not managed efficiently, the system could crash. As the IoT market has a direct connection with the cloud, the telcos need a secured framework to determine the security of personal data from any data breaches and cyberattacks.
5G will allow operators to move beyond connectivity and collaborate across sectors such as manufacturing, finance, transport, retail and healthcare to deliver new and personalised services. Opportunities related to IoT, M2M and AR/VR will create new revenue streams from B2C, B2B and business-to-government (B2G) segments.
Given a plethora of applications that will be driven by 5G, network and service quality will be of critical importance in the networks of tomorrow. Given the volume of data available at their disposal, investments and capability building in the data and analytics space will be crucial for operators to service the 5G requirements from both an effectiveness and efficiency perspective. Specifically, enhanced use of analytics will be critical to further streamline network and business operations while maintaining a high level of network availability and minimising network downtime (which could be catastrophic for the mission critical applications).
The first commercial use of 5G is expected to be for enhanced mobile broadband (eMBB) and Fixed Wireless Access (FWA) services which will meet the performance requirements of high-demand applications such as AR/VR and ultra-high-definition (UHD) video. Beyond eMBB, networks will be able to handle different demands on mobility, latency, reliability and device density from industries such as automotive, manufacturing, energy and utilities, and healthcare.
Key challenges in terms of transition and deployment:
5G
Rapid advancements in the use of machines to augment human intelligence are creating a new reality in which we increasingly interact with robots and intelligent agents in our daily lives, both privately and professionally . The list of examples is long, but a few of the most common applications today are found in education, health care and gaming. As we look into the future the network will be an intelligent platform that enables this new reality by supporting the digitalisation of industries and society. This network platform consists of three main areas: 5G access, automation through agility and a distributed cloud. This network platform would perhaps deliver truly intuitive interaction between humans and machines. We are fully committed to support the government’s vision of bringing 5G to India to aid the realisation of ‘Digital India’ initiatives.
Nitin Bansal,
Chairman and Director, Ericsson India Pvt. Limited
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
36
While operators can offer a number of data-intensive applications through modification and upgrade of networks, roll-out of 5G will be critical for services requiring >1 Gbps downlink speed10 and 1ms latency11. AR, VR, and cloud-based applications will be the key 5G-enabled applications requiring new technology rollouts and network architecture.
Emergence of new revenue streams from B2B and B2G, coupled with growing data monetisation in B2C segments, is likely to aid revenue growth. 5G-enabled industry revenue has the potential of adding USD27 billion business opportunity for India by 2026, out of this USD13 billion is addressable revenue opportunity for telcos should they be willing to expand their play beyond connectivity.
5G opportunities for telcos
1 2 3
2020 Expected launch
Predicted to account for 20% of all data traffic by 2023
Estimated to USD13 billion addressable revenue opportunity by 2026
IoT sensors and networks
5G Framework and IoT Platform
to Facilitate Enterprise Solutions Traction
Connected utilities
Smart cities
Industrial automation
Autonomous robots
Public asset management and maintenance
Intelligent automation
Remote delivery
Cloud infrastructure
Intelligent predictive warehousing demand and supply control
Agriculture (USD400 million) Healthcare (USD1.6 billion)
Public Safety (USD1.6 billion) Manufacturing (USD2.4 billion)
Retail (USD1.15 billion) Energy and Utilities (USD2.1 billion)
USD 1 trillion cumulative economic impact of 5G in India by 2035
Sources:
-. 5G network to account for 20% of all data traffic in 2023: Ericsson, Hindustan Times, 15 June 2018
- 5G to offer $27 bn biz opportunity for India by 2026: ERICSSON, The Economic Times, 22 May 2018
10. 5G to offer $27 bn biz opportunity for India by 2026: ERICSSON, The Economic Times, 22 May 2018
11. ITU Regional Seminar 5G Implementation in Europe and CIS, July 2018
However, huge spending on the existing network and fiberisation may restrict immediate large investments on 5G by Indian operators. So while there is consensus of thoughts on the benefits and potential of 5G, its implementation and economic viability still remains a challenge. The existing financial stress on the telecom sector leaves little room for telcos to invest in 5G.
Modification and upgrade of networks, rollout of 5G, including AR, VR and cloud based applications, will be critical for services requiring >1 Gbps downlink speed and 1ms latency.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
It has been predicted that there will be 40 billion personal smart devices and 100 billion internet connections around the world by 2025. This will virtually eliminate information silos and mean faster, more secure and more intelligent data exchanges. Annual storage of data generated from this will reach up to 180 billion TB, a 20-fold increase compared with today. India will also play a significant role in this as it prepares for 5G roll-out. Research has shown that many organisations are already working to seize the first-mover advantage in the deployment of intelligent innovation platforms, aiming to lead in the intelligent world. Enterprises that succeed in integrating sensing, connection and intelligence into their businesses will be the biggest winners in the intelligent world.
Mr Jay Chen,
CEO, Huawei India
37
Source: Understanding 5G: Perspectives on future technological advancements in mobile, GSMA Intelligence, Accessed on 7 September 2018
Bandwidth throughput and latency requirement for 5G-enabled applications
India is lagging on quality parameters such as throughput, latency and 4G coverage. To provide next-generation offerings, telcos in India will require sufficient network capacity to offer high-speed data access and ensure minimum latency.
With their role expanding beyond just connectivity, telcos will have to invest in next generation networks required to strengthen traffic handling capacity, therefore, ensuring high standards in service quality and data storage.
1© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Document Classification: KPMG Confidential
<1 Mbps 1 Mbps 10 Mbps 100 Mbps >1 Gbps
1,000ms
100ms
10ms
1ms
Disaster alert
Automotive ecall
Monitoring sensor networks
Device remote controlling
Autonomous driving
Real-time gaming
Video streamingPersonal cloud
Wireless cloud-based office
Bi-directional
remote controlling
Augmented reality Tactile Internet
Virtual reality
Multi-person Video call
First responder connectivity
Fixed
On the go
Nomadic
M2M connectivity
Services inside the blue box to be delivered by legacy networksServices outside the blue box to be delivered by 5G networks
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
38
Sources:
- CRISIL Research, 8 October 2018
- India will soon be a leader in IoT, Business Insider, 15 May 2018
Rising demand and cost pressures driving technology adoption
Rise in volume of data being carried by cellular networks- AR/VR, HD video
2020 - 2.7 billion units of IoT devices USD15 billion market size
Critical, real-time and bandwidth intensive application requiring high performance networks.
Continued roll-out network transformation to support revenue and
reduce cost4.5G, 5G, network-slicing, to increase spectrum capacity, bandwidths and
denser radio architectures
SDN/ NFV – An enabler for virtualisation,
flexible architectures to optimise network opex
cost
Network opex growing to 31 per cent in FY20 (22 per cent in FY15)
EBITDA margins declining 28 per cent in FY20 (33 per cent in FY15)
Total Debt- Approximately USD119.44 billion in FY18
Cost pressureDrivers
Technological solutions to support revenue growth and contain cost
Operators will face the need to reinvent business models on both the consumer and enterprise sides to meet the rising demand spurred by improved networks. Meeting customer expectations in terms of latency, quality and scalability will be paramount in successful deployment of services.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Innovate beyond connectivity
39
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Demand for enhanced customer experience
Since the introduction of 3G, consumers have demanded higher internet speeds and improved connectivity. The proliferation of smartphones and roll-out of 4G has propelled the demand for data and placed on-the-go content in the hands of the consumers. 4G has spurred higher data usage through gaming, video conferences, consumption of videos, web browsing and social media, with the availability of high quality video formats and increased bandwidth. This has led to a seismic shift in consumer demand and expectations and telecom operators are rapidly evolving and upgrading their networks to stay ahead in the game. They are investing in enhancing their customer offerings through acquisitions and partnerships and creating a digital backend, which can enhance customer experience.
However, the existing high customer churn rate indicates that telcos need to do the following to increase customer loyalty:
• Differentiate beyond networks: They need to deploy disruptive technologies that can help provide a better customer experience. These include mobile apps, Software as a Service (SaaS), AI, IoT intervention, wearables and AR/VR
• Use advanced analytics to understand customer preferences based on digital behaviour
• Transform the organisation culture and inculcate a customer-centric approach across all functions.
Omnichannel user experience
Consumers have an increasing preference for on-the-go applications. This requires strengthening of technologies allowing ubiquitous access for enhanced user experience. The emergence of digital technologies has led to the popularity of smartphones, social media, smart TV and wearable gadgets, making the digital platform a key part of the customer’s journey in a service or product cycle.
40
With evolving networks and proliferation of 4G/ 5G devices, consumer needs are evolving beyond connectivity and demand has shifted to data and on-the-go content in the hands of consumers. Operators are increasingly focusing on investing in enhanced service delivery capability through acquisitions and partnerships and creating a digital backend, which can enhance customer experience.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Telcos need to offer an omnichannel user experience because of the emergence of varied touch points and user expectations on quality. This requires customisation of services through development of intelligent interaction platforms.
Omnichannel digital platforms enable telcos to offer customised solutions by monitoring the customer’s journey from acquisition to churn and creating actionable insights. Moreover, they can provide a single platform for consumer grievance redressal and for offering a suite of digital services such as music, games, online payments and education. This may help telcos monetise data, reduce churn and limit competition from OTT providers. Some examples of omnichannel adoptions are:
• One of the Indian telecom operators recently launched a quad-play platform in a move
towards omnichannel customer experience through unified billing
• Telcos globally are bundling services such as chatting, video sharing, mobile payments and taxi services under these platforms.
41
Intelligent interactive platforms integral for enhanced customer journey
E-commerce Compares similar products
Research Select Purchase Pickup Use Feedback
Reads reviews on Facebook, Twitter
Tweets usage experienceBrowses company website
Web search for store location
Adds to cart and places order
Pickup information
Welcome email
Bill information
Pays bill
Picks order
Calls for add-on services
Visits retail storeStore
Social media
Contact centre
Mobile
Company website
Removal of silos
Unified view
Tracking customer journey
Predictive analytics
Omni-channel digital
platform
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
42
Customer centric ecosystem
Ownership of data which includes: consumer buying and viewing behaviour, location-based services and real-time data from customer interaction can help telcos leverage big data analytics.
• Telcos can utilise this data for contextual marketing and for upselling and cross-selling
• Information gained from location-based services
allows telcos to strategise store locations, layout and billboard placement
• Telcos can study consumer behaviour data and collaborate with marketers and other clients to develop customised products across industries. Telcos globally are creating consumer-insight products in partnership with IT companies.
Customers
My attention
My watchMy
connection
Slice of the wallet
Dimensions of my life and my wallet
My wallet
My motivation
Mind
Work
Transport
Personal media
Home
Finances
Shopping
Body
News and entertai- nment
Commu- nication
Source: Innovation Lab at KPMG Ignition, KPMG in the U.S.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
The time has come for the world to sit up and take notice of India and its capabilities. India today is doing things in the technological space which the rest of the world can learn from and emulate. Leading organisations are choosing India to be one of their centres of excellence to develop technologies which can be exported the world over. We as an organisation remain extremely committed to the Indian market and consider it an honour to act as a catalyst in the Indian growth story.
Sanjay Kaul
Cisco India Head
43
Enterprise offerings to drive the next wave of demand
While consumer demand has led to rapid uptake of 4G and operators are investing heavily in building 4G networks, the next wave of innovation in the telecom sector will be pivoted around enterprise solutions led by 5G. 5G will engage a new generation of consumers and enterprises lured by innovative services and seamless connectivity. 5G, in its initial phase is likely to be targeted at consumers to deliver enhanced mobile broadband experience and its next phase, may provide an opportunity for operators to go beyond connectivity and partner with service providers across finance, transport, retail, health and other industry segments to deliver demand stemming from their agenda of becoming digitally agile.
This not only opens up opportunities for telcos to participate in B2C technology proliferation but also to innovate in B2B offerings. The consumerisation of technology will mean that the future telecom business models are likely to be driven by users – whether in a consumer or enterprise context. To participate in this opportunity, telcos need to transition their role into not just a connectivity
provider but also transform themselves into a service provider to provide solutions to specific industry verticals, adopting ‘networks as a service’ model.
Industry experts estimate India’s IoT market size to touch USD15 billion by 202001. To participate in this journey, telcos need to create new network platforms, business models and capabilities to harness the new technology.
If incumbent telcos are not prompt then non carrier service providers and system integrators can continue to fill the void.
Network as a service is likely to force telcos to collaborate with hardware providers, data storage providers and system integrators to provide a holistic IoT solution to businesses. The potential opportunities for collaboration seem unlimited. But to capture value, telcos need to be at the forefront to understand the enterprise solution requirement and bring together an ecosystem of innovators to provide a well-rounded approach.
01. INDIAN IOT MARKET SET TO GROW UPTO USD 15 BILLION BY 2020, Nasscom, 05 October 2016
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
44
Redesigning the wheel
With rising internet users, businesses need to reinvent the way they interact with increasingly tech-savvy customers.Changing consumer expectations, connectivity, network capabilities, cheaper data and devices are altering the dynamics of most of the industries. These factors, along with policy reforms, evolving and converging business models, infrastructure investments and increasing mobility are pushing the industry towards a digital ecosystem.
Demand drivers for innovation
CONSUMER DEMAND
CONNECTIVITY
TECHNOLOGY/INNOVATION
Broadband
3D printing
Data analytics
AR/VR
IoT
AI Blockchain
Robotics and automation
CloudOmni-channel digital platform
4G-5G networks
Fiberisation
Wi-Fi hotspots
Cheaper smartphones
Converged services
Competition Investments
Internet penetration New entrants
ConsolidationGovernment
initiatives
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
45
Businesses are creating digital platforms to replace or augment their high-cost physical infrastructure for delivering services, increasing customer outreach, tracking and improving performance and creating new business opportunities. Telecom has been instrumental in developing a digital society. However, it is the enterprise transformation that will be pivotal to India’s overall growth and a game changer for the telecom industry. Telcos are a building block of the digital evolution, but their role has been limited to providing connectivity. The returns of digital growth have not accrued to the telecom sector. With legacy revenues being under pressure, telcos should focus on creating new business models to provide solutions beyond connectivity. Integrated IoT, cloud, AI and data analytics offerings can accelerate digital businesses across various industries, including industrial markets, media and entertainment (M&E), banking, healthcare, e-commerce and transportation. As per the KPMG Innovations Lab’s findings during an online survey conducted in November-December 2017, about fifty per cent of tech industry leaders expect media, transportation, healthcare, and consumer markets to have the greatest transformation in the next three years.In recognition of new business models and disruption successes such as Netflix and Amazon Prime, the U.S. sample pegs media to be heading toward the greatest transformation (18 per cent) , a finding reinforced by the U.K. at the same percentage. China, at the forefront of AI-empowered news and messaging sites, rates media relatively high as well. China’s embrace of mobility as a service, including ride sharing, can be seen in the strong (18 percent) rating in the transportation vertical.
Exponential growth driven by technology and innovation
5G, in its initial phase is likely to be targeted at consumers to deliver enhanced mobile broadband experience and its next phase, may provide an opportunity for operators to go beyond connectivity and partner with service providers across industry segments to deliver demand stemming from their agenda of becoming digitally agile.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
With legacy revenues being under pressure, telcos need to focus on creating new business models to provide solutions beyond connectivity. Integrated IoT, cloud, AI and data analytics offerings can accelerate digital businesses across various industries, including industrial markets, media and entertainment (M&E), banking, healthcare, e-commerce and transportation.
46
The above figures were collected during an online survery and captured the opinion of over 750 global tech industry leaders across geographies
Top industries that are predicted to have the highest disruption/transformation in the next three years
Automotive/ transportation
Global U.S. China India Japan U.K.
Consumer markets/retail
Education
Energy/Utilities
Healthcare
Industrial manufacturing
Media
Telecommunications
13%
11%
8%
8%
12%
10%
14%
10%
13%
13%
13%
5%
11%
10%
18%
7%
18%
14%
8%
6%
11%
4%
11%
16%
14%
9%
5%
14%
6%
8%
6%
12%
13%
7%
13%
0%
17%
13%
13%
23%
16%
8%
5%
10%
11%
15%
18%
5%
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Technology shaping our lives
47
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Media and Entertainment: Witnessing converging business models
Media companies around the world continue to face a period of profound transformation, brought about by the prevalence of disruptive technologies. The growth and scale of over-the-top (OTT) content providers are giving consumers more flexibility and choice than ever before for their content viewing options.
OTT content delivery is likely to bring about a redistribution of TV industry profits, and it may just be the beginning. Industry players have spent decades perfecting a highly profitable model that is now being significantly disrupted, and the onslaught of disruptions is happening at an increased speed.
There is a strong sense of urgency to evolve and transform.
The TV and film ecosystem is expected to evolve and adopt a platform business model, which may dramatically change the way viewers select, purchase and watch TV programmes. Companies looking to participate in the new TV ecosystem are attempting to navigate an uncharted territory and may need to grapple with significant change.
The Indian M&E industry is expected to grow at a compounded annual growth rate (CAGR) of 13.1 per cent to USD36.89 billion by FY2301.
Digital access and consumption have grown rapidly over the last 24 months following the roll-out of 4G, supplemented by falling data costs and soaring smartphone penetration. Digital usage has become more democratised and deeper, benefiting multiple sectors. Digital advertising and mobile gaming grew in excess of 30 per cent in FY1801. Moreover, growing demand for digital content boosted the films, music, animation and VFX segments. On the flip side, traditional print players, particularly in the English language segment, are feeling the heat with the growing digital consumption as both readers and advertisers are migrating towards digital.
The convergence of TMT has blurred the lines between various players across the value chain,
marking the beginning of a major structural shift. The ubiquitous usage of data is leading to a seismic shift in media consumption. Telecom and technology companies have an opportunity to serve the burgeoning digital subscriber base through the content part of the value chain. Traditional media companies have started to build direct-to-consumer platforms, resulting in the convergence of business models in the TMT sector.
Online video viewers and time spent on digital media have grown in recent years. The number of such viewers in India is estimated to be about 225 million in FY18 and 550 million by FY2301. Consumers are spending more time accessing media on mobile phone than on television.
M&E sub-sector growth (CAGR over FY14-FY18)
48
01. KPMG India research and analysis, Media ecosystems; The walls fall down, KPMG, September 2018
TV Print FilmsDigital
advertising GamingAnimation and VFX
10.7% 6.5% 5.9% 37.5% 21.2% 15.9%
OOH Radio Music
12.6% 10.8% 14.1%
Media and Entertainment
Source: KPMG India research and analysis, Media ecosystems; The walls fall down, KPMG, September 2018
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
49
Average daily time spent on media
7H 25M 2H 26M 3H 01M 1H 24M
Average daily time spent using the internet via any device
Average daily time spent using social media via any device
Average daily TV viewing time (broadcast, streaming and video on demand)
Average daily time spent listening to streaming music
Source: Digital in 2018, Hootsuite, Accessed on 28 September 2018
Increasing digital distribution is making media players focus on content aggregation and sceptical of the distribution channel. Broadcasters have their own OTT platforms, but partnerships with telcos have gained traction in the ‘digital live TV’ segment. Telcos not only offer a wider reach with negligible customer acquisition cost but also provide steady subscription revenue.
The promise of 5G wireless technology holds the possibility of a sweeping transformation of the TV and film industry into a platform business model. 5G is expected to offer a bigger pipe, a faster stream and lower latency. The potential of bundling is likely to allow a single window of access to various IoT solutions, along with content, putting telcos in a distinct position as against the traditional in-home providers. However, telcos need to successfully integrate with the ecosystem to create distinct bundling solutions. Telcos are already vertically integrating content creation into their core business, reflecting the emergence of this trend.
Media and Entertainment
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
50
Source: KPMG India research and analysis, Media ecosystems; The walls fall down, KPMG, September 2018
Technology enablers
Rapid technology evolution, driven by connectivity solutions, has a significant and disruptive impact on media creation, distribution and consumption. Technical innovations such as digital delivery and consumption, AI, IoT, 5G, robotics and automation, AR/VR, 3D printing and blockchain are at various stages of maturity. They can significantly impact businesses and consumers, including the M&E sector. Telcos need to decide the extent to which they want to be a part of this disruption. They can either limit their role to a connectivity provider or be the disruptor by being the platform on which these innovations happen.
IoT
IoT can help companies fetch and serve content that would appeal to specific individuals, thereby improving the client conversion ratio, and boosting ad spend and subscription income.
The BBC is experimenting with wearables for news using speed-reading technology from Sprit.
Iot impact areas for M&E
Monetise data insights
Bundling
IoT sensors
IoT budget focus
M&E industry
Potential uses
Product monitoring
Supply chain and customer monitoring
Premises monitoring
Gaming
Animation
Personalised content
Music – e.g. free music downloads
Targeted advertising
Live events – e.g. IoT stadiums
GPS, RFID working with near-field communication, cellular data, infrared signals, Wi-Fi, or Bluetooth
Leveraging location, behaviour, consumer preference and demographic data from multiple channels/devices
Bundled with VR and AI to create enhanced ecosystems
Media and Entertainment
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
51
AI
The media industry is among the largest users of unstructured data such as video, audio, scripts, social media posts, and hence, is poised to gain from the influx of AI technologies.
AI Technology M&E Category Key Usage Recent Development
ML
TV PersonalisationBy feeding, browsing and scrolling data to several complex ML algorithms, these recommendation engines automatically align the content with the taste and preference of the user
Animation and VFX
Character design
ML-powered facial animation packages allow users to record facial data via webcam for creating complex animation characters in a short time
Natural language processing Radio
Content classification and archiving
By leveraging AI-powered voice assistants, several radio companies are launching ‘voice on demand’ in order to widen their reach
Predictive analytics
Films Prediction Production houses are harnessing the power of predictive analytics for facilitating release date selection in order to enhance box office success rate for the movie
Digital Lead generation and customer retention
Advertising agencies are now using analytical engines powered by ML and big data in order to develop customer profiles for lead generation and customer retention with data generated by multiple channels and platforms
Video and scene recognition solutions such as AWS Rekognition and IBM Watson Cognitive Highlights enable automatic content creation and analysis of emotion.
Hotstar, an Indian online streaming platform, uses AI platform for performing its global streaming.
Media and Entertainment
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
52
Blockchain
Blockchain has the potential to transform several markets within M&E, particularly those where participants could benefit from security and transparency, such as distribution of payments, funding, monetisation, and contract enforcement.
Transparency is the key value add for M&E industry
Piracy
Tracking
Payment
Content Aggregation
Provide transparency to elements of the media and entertainment supply chain to curb piracy
Enable tracking of usage and monetisation of digital content
Blockchain-based payment and contract options can impact pricing, advertising, revenue sharing and royalty payments
Enable content creators to directly distribute their work to consumers, bypassing traditional distribution channels
Microsoft launched a blockchain solution for managing content rights and royalties for media and entertainment industry. The solution will first be deployed in their gaming partner
‘Ubisoft’ and then to their other gaming partners in phased manner.
A video streaming software technology, Linius, has been using blockchain protected content distribution to fight the war on TV and film piracy.
Media and Entertainment
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
53
AR and VR
In India, AR and VR are still in a nascent stage with limited adoption across sectors. However, in the past few years, businesses have gained better understanding of the benefits of AR and VR. In 2018, the AR/VR market in India, driven by the M&E sector, is estimated at USD52.7 million, and is expected to grow 35 per cent between 2018 and 2023 to reach USD234.4 million01.
Mobile manufacturer OnePlus streams its launch events in VR; it started with the OnePlus 2 launch in 2015, for which the company even created its own version of a cardboard headset.
AR and VR, though currently with limited adoption, has huge potential
Marketing and advertising are expected to become increasingly immersive through AR and VR, potentially generating a higher level of engagement with viewers
With the potential to transform movie theatre experience, VR theatres
have also started surfacing
Currently, some basic 360-degree VR content is
being streamed through video consumption and social media platforms
Attempts are being made in India to capture live sports, concerts, product launches, etc. in VR, and showcase the novelty of these technologies at meetings/conferences
Print stories and advertisements are being augmented through AR mobile applications
Advertising
Videos
Live events
Films
Source: KPMG India research and analysis, Media ecosystems; The walls fall down, KPMG, September 2018
01. KPMG India research and analysis, Media ecosystems; The walls fall down, KPMG, September 2018
Media and Entertainment
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
54
Agriculture: At the cusp of digital disruption
Digital solutions to improve productivity, revitalise depleting natural resources, ensure better farm management and improve farmers’ connect across the value-chain are expected to transform agriculture in India.
Technological innovations to support activities, from production to distribution of agricultural output, should help resolve challenges faced by key stakeholders in the agricultural value chain including farmers, agri-input providers, traders, government, processing companies and end-users.
02. Promoting start-ups in Agriculture, Ministry of Agriculture and Farmer’s Welfare, Government of India
Agri-tech start-up models emerging in India
Down-stream (Output) “Farm to Fork” supply chain model
(Matching farmers to businesses or retail customers for fresh produce,
processed food)
Engineering led innovation
IoT/Big-data led innovation
Up-stream (Input) Marketplace model (Matching agri-input sellers to farmer
01 03
02 04
05
Farming as a service
The agri-tech sector offers solutions to several operational challenges. Government’s encouragement has led to establishment of over 250 start-ups across the value-chain02. Additionally, the government is funding and providing incubation support to start-ups offering innovative technologies.
Source: KPMG in India’s analysis in 2018
Agriculture
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
55
Multiple technological solutions across the value chain to improve efficiency
Technical innovations such as IoT, big data analytics, drones and imaging techniques, and blockchain are likely to help improve farm productivity, reduce post-harvest loss, and assure effective utilisation of storage and transportation infrastructure.
IoT and big data
IoT and big data analytics facilitate smart farming techniques to ensure improved crop yield through automation and daily monitoring of routine farm activities. Data collated through sensors and analytics allow early detection of causes for crop failure and timely corrective actions to avoid crop loss.
Digital interventions across the agri-value chain
Production Storage Traders/ Middleman Government Processing Consumer/
Retailer
• Lot of critical data at various sources which could be automatically collected at low costs
• Data and insights-driven farming for increased productivity and better resource utilisation
• Smart warehousing solutions for continuous monitoring of critical parameters
• Real-time, sensor based tracking of the produce from farms to storage minimising transportation risks
• Adoption of e- marketplaces connecting farmers to processing companies eliminating middle-men
• Predictive analytics to assess crop production, demand-supply to ensure food security and inflation
• Data and analytics to assure quality of products meeting domestic and international standards
• Smart packaging solutions and real-time assessment of quality for safe and healthy food
Source: KPMG in India’s analysis in 2018
Fujitsu, a Japanese ICT provider leverages IoT to drive efficiency and improvement in agriculture production. Its cloud service offer data-driven agriculture management for farms.
Telecom operators in Colombia offered solutions to farmers for protecting banana plantain crops. Wireless sensor networks
were deployed to monitor parameters including soil moisture, soil temperature, fruit diameter for ensuring soil fertility.
Agriculture
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
56
Engagement platforms
Farmers connect with various stakeholders through creation of online platforms, mobile applications, and e-auction portals which can help them address obstacles such as lack of know-how on new technologies, use of proper seeds and nutrients, and availability of financing options and may lead to elimination of middlemen, faster time-to-market and lower wastage.
Source: KPMG in India’s analysis in 2018
Embrapa, a state-run agriculture research firm in Brazil partnered with IT firms to develop drone technology for improving crops. It
utilised Qualcomm’s image processing algorithms along with TIM’s LTE network to offer real-time data to farmers.
Telefonica and ABB partnered to develop a remote irrigation system for farmers in Spain
providing irrigation schedules on mobile phones and computers. These solutions were based on mobile network access and GPRS based remote reading.
Predictive insights through IoT sensors, drones and imaging techniques
Big data analytics
IoT sensors
Drones and
imaging
Precision farming to ensure accurate usage of input at right time for improved productivity
Soil fertility mapping through satellite imaging
Smart irrigation based on crop, soil and weather condition
Tracking crop growth, infestation, and high-resolution vegetation monitoring
Weather risk management to limit climate impact on plantation
Thermal imaging to assess crop yieldCrop modelling and demand-supply management to ensure food security and control inflation
Geo-tagging for crop farm-land area estimationWarehousing and transport management
to avoid wastage and losses and ensure storage optimisation
GPS tracking of fuel, routes, idle times to control logistics cost
Aerial drones to track inventory and spoilage
Agriculture
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
57
Blockchain, AI and ML
Blockchain can transform the agriculture supply chain by facilitating traceability of produce/product to eliminate out-of-date losses and ensure inventory replenishment both in the post-harvest and processing stage.
AI and ML are gaining traction as effective crop modelling and forecasting tools, apart from grading and sorting of crops.
Limited regulations on contract farming agreements discourage contract farming and processing companies which could otherwise drive adoption of technology. Nevertheless, partnerships between the government, processing companies, contract
farming companies and non-profit corporations to provide technology support to farmers, so they could address the adoption and implementation of these technologies.
Microsoft signed a Memorandum of Understanding (MoU) with Karnataka Government to develop ML and cloud-based technologies for commodity price forecasting and crop prediction.
Agriculture
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
58
03. All India Survey on Higher Education (2015-2016), MHRD, 2016
04. Educational statistics at a glance, MHRD, 2018”
05. Education and Training, India Brand Equity Foundation, July 2018
06. The Indian Telecom Services Performance Indicators April – June, 2018
07. Online Education in India Report, A study by KPMG India and Google, May 2017
Education – Technology facilitating fast and last mile access
India has a multi-layered formal education system with 260 million students enrolled in more than 1.5 million schools and 27.5 million under-graduate and four million post-graduate students enrolled in around 800 universities and 39,000 colleges03,04. The education sector in India is estimated at USD91.7 billion in 2018 and is expected to reach USD101.1 billion by 201905.
Population of about 500 million in the age bracket of 5 to 24 years05 (the largest in the world) and increasing internet penetration in urban and rural areas, at 82.1 per cent and 19.48 per cent06, respectively, bode well for growth of the online education market.
India’s online education industry is expected to grow almost 8 times from USD247 million in 2016 to USD1.96 billion by 2021, with paid users rising six-fold from 1.6 million in 2016 to 9.6 million by 202107.
The government plans to integrate technology into education through initiatives such as ‘black board to digital board’ and Diksha Digital for teacher education. Telecom proliferation, whether wired or wireless, can play an important role in digital education.
Key e-education categories: Market size and key characteristics
2016 CAGR 2021P
Market size (in USD million)
Primary and secondary supplemental education
Driven by the increased acceptance of online channel and increased internet penetration in tier 2 cities and beyond.77360%73
Test preparationDriven by high adoption of online channel amongst the students and an increase in the number of competitive exam aspirants.51564%43
Reskilling and online certifications
Skill development & enhancement requirements for the working population will lead to growth in the reskilling and online certifications market.
46338%93
Higher educationOnline higher education will also witness a considerable growth and continue to aid in distance learning programs.18441%33
Language and casual learning
Online language and casual learning will grow driven by growth language learning, but paid adoption is likely to remain limited.2942%5
Source: Online Education in India:2021, Study by KPMG and Google, May 2017
Education
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
59
In addition, telcos can also play a role of being the platform to connect prospective students and content providers. With a ready access to a customer base, they can successfully play a role of a third party aggregator. These platforms may not be restricted to B2B models but could also explore B2C models. For example, connecting prospective teachers and students.
With rock-bottom tariffs, telecom operators offering exclusive content to attract high-data users, and are either building their own education content teams or partnering with education content providers.
Technology enablers
Technology-driven learning apps are using gaming elements such as point-scoring and interaction with other players, personalisation, and data-driven insights to help make the learning process continuous, interactive, and effective.
New Technologies deployed in Edtech
• Student centred
• Convenient access
• Continuous learning
• Interactive
• Captivating content
• Global expertise
• Cost effective
Internet of things
Big data
Cloud technology
Blockchain
Virtual reality
Artificial intelligence
Technologies deployed Impact areas
Source: KPMG in India’s analysis in 2018
In April 2018, Reliance Industries Limited acquired majority equity stake in Indiavidual Learning Pvt Ltd (Embibe), a note AI-based education platform through which Reliance aims to connect over 1.9 million schools and 58,000 universities across India with technology08.
Education
08. Reliance to invest $180 million in AI Education platform Embibe over next 3 years, Analytics India Magazine, 16 April 2018
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
60
Impact of new technologies on the education sector
Technology-driven learning apps are using gaming elements such as point-scoring and interaction with other players, personalisation, and data-driven insights to help make the learning process continuous, interactive, and effective.
Technology
Artificial intelligence
Virtual reality
Big data
IoT
Blockchain
Outcomes
93% of parents reported improvement in children’s grades
60% of the students performed better than with teachers
Can guage students learning style to deliver customised support
Laws of friction module being experimented by VR
Enabled the findings of low engagements of government school girls
Instances where students took MOOCs & became young programmers
Curb the use of fake certifications
Use cases
Gamification
Chatbots
AI tutors
VR content
Big data platforms
MOOC (Massive Open Online Course)
Document storage
Impact areas
High user engagement
Improved interactions
Auto feedback to educators
Close to real experiences based learning
Links all the data between resources and outcomes
Take notes, bookmarks, test reminders, record lessons
Significant reduction in the paperwork
Sources:
- How Are India’s Biggest EdTech Startups Winning Students? By Treating It Like A Game, Forbes, 11 March 2018
- Will these four technology trends change education in India?, Live Mint, 10 March 2018
Key Indian EdTech players:
• Bengaluru-based edtech startup, Byju is currently leading in the space, which has grown to 1.26 million annual paid subscribers since its launch09.
• Rajasthan-based Bodhi AI, which is leveraging data collected from students to help them improve in exam scores.
• Bengaluru-based tutoring startup Vedantu, which use data analytics and artificial
intelligence to measure the effectiveness of a student.
• Mumbai-based hybrid tutoring platform Genext Students connects parents with the best home tutors for their children. It enables personalised learning for students and provides real-time progress updates to parents.
Education
09. Byju’s crosses Rs 100 crores monthly revenue, Economic Times, June 21 2018
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
61
Financial services - Technology key for financial inclusion and customer service
Financial institutions are transforming dramatically in the digital age in terms of their roles and responsibilities, service offerings, products and distribution channels.
Strong growth in Fintech, led by the adoption of data at the core India witnessed and implementation of open banking regulations globally. This has opened up opportunities for non-financial companies such as ICT players to foray into financial services.
The RBI has granted payment bank licences to telcos, postal service providers, technology companies and Non-Banking Financial Companies (NBFCs) to meet its agenda of financial inclusion. A large subscriber base provides telcos with an edge in the payments landscape.
This poses a threat to incumbent financial institutions. However, collaboration with new players and converging business models can expedite the adoption of new-age technologies, unlock revenue streams, deliver superior customer experiences, reduce costs and increase customer access.
Digital payments – A giant leap towards a cashless economy
Several government initiatives have led to an increase in digital transactions. Mobile wallets and mobile banking transactions have grown tremendously to 326 million and 308 million, respectively, in July 2018 from 235 million and 118 million, respectively, in the previous year10,11. Online shopping has been the main driver of this growth:
Google, has launched Google Pay and has tied up with several Indian banks to offer “pre approved” loans to customers
Consumer preference on usage of e-wallets in India – 2017
E-wallet drivers
Ease of use
Discount
Ability to pay anywhere
Safety
E-wallet Spending8%
Private money transfer
21% Online
shopping
7% Movie ticket
purchase 16% Utility payments
23%
19%
19%
13%
28% Mobile bill payments
6% Food
payments
Source: The state of e-wallets and digital payments in India 2018, Regalix Research, January 2018
10. Mobile Wallet transactions had grown by 14.6M in July 2017, Medianama, 19 September 2017 11. Mobile wallet transactions hit record ₹15,202 crore in July: RBI data, Livemint, 7 September 2018”
Financial services
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Financial services 62
With a strong digital focus and enabling infrastructure, digital payments are likely to increase in the coming years. With the government targeting 30 billion digital transactions in 201912, the mobile payment industry has a lot of growth potential. The digital payment industry is expected to be worth USD1 trillion by 202313.
Telecos have also forayed into the banking space. Consumer preference for digital mediums may provide opportunities to telcos to expand their footprint and open up revenue generation channels.
• Reliance Jio has tied up with State Bank of India to provide a payment platform offering digital banking, commerce, and financial services to customers
• Airtel Payments Bank Limited will leverage the distribution network of Bharti Airtel spread across 1.5 million outlets, with network presence spreading across 87% of the country, covering more than 400,000 villages and 5,000 census towns14.
• French telecom operator Orange has launched its ‘mobile only’ bank aiming to capture 25 per cent of online banking segment by attracting two million customers in France alone15.
12. Separate targets for institutions: Govt eyes 30 billion digital payments in FY 2018-19, The Economics Times, 25 April 2018
13. Digital payments in India to reach $1 trillion by 2023: Credit Suisse, The Economics Times, 15 February 2018
14. https://www.airtel.in/bank/about, accessed on 15 October 2018
15. Orange is the new bank? Telecoms giant ventures into lending, The Economics Times, 01 November 2017
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
63
Open banking being leveraged by non-traditional players for innovative solutions
Initiatives for open banking can allow new entrants, including non-financial and technological players, into the financial services market. Open banking may help players enhance service offerings, improve customer
engagement, and build new digital revenue channels through a shared ecosystem by providing access to data of financial institutions through Application Programming Interfaces (APIs).
Objective
Drivers
Increase transparency
Accessibility for customers
Increase innovationv
Third parties to build financial applications
Market moving towards value-added servicesRegulatory push
New entrants such as fintechs and non-financial players
720 degree customer view through open data
Innovative delivery models such as Banking-as-a-service (BaaS)
Personalised services based on intelligent information Foundation for Finance 4.0
Ecosystem that provides a user with a network of financial institutions’ data through the use of APIs
Financial institutions, fintech firms, software
developers and transaction platforms
Transfer information with appropriate consent
framework
Banking data access to third parties in real-time
Objective
What
Who
How
Open banking architecture may boost the financial digital landscape in India
Source: Fintech in India – Powering a digital economy, KPMG, September 2018
RBL bank has tied up with Bajaj Finserv to launch co-branded credit cards using digital and API banking technology.
Financial services
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
64
AI has huge potential to enhance customer experience and reduce costs
AI is being explored across front, mid, and back office segments, with use cases ranging from customer services, targeted sales and marketing, smart automation of manual intensive processes, regulatory compliance, fraud and risk management. Key technical elements of AI such as ML, Natural Language Processing (NLP) and Computer Vision have found their way into a number of applications.
AI-based applications to have an impact across BFSI verticals
• State Bank of India’s chatbot, InTouch, powered by IBM Watson is used to address customer queries on banking products and services
• Motilal Securities uses Phrazor, an AI tool developed by VPhrase Analytics Solutions to generate personalised, narrative-based, easy-to-understand portfolio statements for their 5,00,000 customers in four languages
• HSBC has partnered with Ayasdi Inc, an AI start-up to combat money laundering and automate its compliance processes.
Front Office
Sales and Distribution
• Cross sell and upsell
• Customer segmentation
• Report creation
• Targeted distribution
• Customer behavior analysis
Customer Operations
• Chatbots for higher productivity, query resolution
• E-KYC customer onboarding
• Portfolio management
• Customer servicing
Product and solutions
• Product pricing
• Personalised offerings
• Robo advisory
• Trading pattern analysis
Back Office
Reporting and MIS
• Invoice automation
• Intelligent document check
• Smart reconciliation, audit trail, variance analysis
Compliance Management
• Image recognition to digitise documents
• Automate legal disclaimers
• Intelligent text extraction
AML
• Reducing false positives
• Intelligent customer and transaction segmentation
Middle Office
Risk Management
• Underwriting automation
• Portfolio risk analysis
• Claims forecasting and investigation
Fraud management
• Fraud detection and investigation
• Anomaly prediction
NLP RPARoboticsMachine Learning
Computer vision
Source: Fintech in India – Powering a digital economy, KPMG, September 2018
Financial services
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
65
Blockchain to enable a transparent and secured ecosystem
Blockchain, which is built on the concept of sharing information across parties and building consensus during transactions, can detect fraud instances early and in real-time. Blockchain can also help BFSIs reduce redundant cost in processes such as back-office reconciliation and clearing and settling of securities transactions.
Blockchain use cases in financial services industry
• MonetaGo, has designed a blockchain solution for RBI sponsored TReDS exchange that records hashed invoice data in order to avoid double financing
• Axis Bank has partnered with Ripple Technologies for cross border remittances
• IBM has launched a blockchain platform exclusively for banking and financial services
Fund remittance
Smart contracts
Capital market trading
Claims management
Trade finance
Clearing and settling of securities
transaction
Source: Fintech in India – Powering a digital economy, KPMG, September 2018”
Financial services
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
66
AR/VR to enable real-time access to financial services
AR/VR is a new concept in the BFSI space. Banks have introduced AR mobile apps helping customers locate the nearest ATM or branch or scan properties for sale. AR apps use geo-tags and maps to provide
real-time location of available properties. Some other use cases are in payments, advanced biometric-based security, financial education and trading.
While adoption of new technologies can revolutionise the BFSI landscape, mobile technologies and internet penetration can be key catalysts for their successful deployment.
AR/VR use cases in the BFSI sector
Virtual tradingCustomerservice
/ ATM, branch locations, property
evaluation
Payments
Financial education
Biometric security
BNP Paribas has partnered with a French start-up to develop a VR ‘experience capsule’ by offering virtual tour of properties to real estate investors
Financial services
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
67
Transportation – Technological advancement in the sector to strengthen the country’s economic backbone
The automotive sector is a major contributor to GDP, with a share of 7.1 per cent which is expected to grow to 12 per cent in 202616.
Companies are aggressively exploring new technologies to improve service quality amid rising competition. The government has also chipped in with initiatives and schemes to help the sector flourish and modernise using the latest available technology.
16. Auto sector may contribute 12 per cent to India’s GDP in next decade: Anant Geete, The Economic Times, 18 May 2017
Technology enablers
The convergence of 5G and government incentives bodes well for transformation of the transportation sector in years to come.
New age technologies New age transportation
Transportation pods
Bullet trains
Application by end use segment
Electric vehicles
Connected cars
Autonomous vehicles
Drone delivery
Air taxis
Shared mobility
New technologies transforming the transportation sector
Cloud AI and ML
BlockchainBig data analytics
IoT Robotics
3D printing
Source: KPMG in India’s analysis in 2018
Transportation
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
68
IoT
The convergence of 5G and government incentives bodes well for transformation of the transportation sector in the years to come.
Indian Railways has introduced sensor-based on-board condition monitoring system (OBCMS) for timely detection of defects related to passenger coaches and tracks on a running train. Using IoT, OBCMS aims to strengthen the safety of train operation by constantly updating control rooms with coach diagnostics and heating, ventilation and air conditioning and water management details.
Once deployed, these IoT-based sensors can monitor the health of road, air strips and railway tracks on a real-time basis and enhance safety. This will also reduce operation costs, optimise resources during peak traffic congestion and reduce sudden catastrophic failures of key assets.
Big data analytics and advanced machine learning
Automotive sector is looking to turn volumes of passive data into actionable business intelligence through big data analytics and machine learning. This is likely to improve demand forecasts, and help predict trends and improve vehicle performance, reduce traffic congestion, increase fuel efficiency, and enhance safety.
Cloud
Cloud technologies can provide flexibility and scalability to standardised processes across the transportation value chain, enabling new business models such as virtual freight forwarding, which gives customers direct control over consignments.
Carrier technologies may witness major advancement such as ‘uberisation of trucks’, making the logistics industry more agile, transparent, and efficient, while ensuring real-time monitoring of fleet capacity availability.
In India, Ridlr, a transport commuting and ticketing app and Ola are leveraging mobile and IoT platforms to offer end-to-end mass transit solutions, making the commute seamless across public transportation modes.
Japan’s telecom major NTT, worked with bus operators to create safe driving conditions for buses and drivers. It combined sensor enabled vests and IoT to gain information about a driver’s vital health parameters like heart rate and nervous system responses, apart from vehicle and weather condition.
Flexe, a Seattle based start-up, uses big data and analytics to offer on-demand warehousing by matching available space in a location with requests for expedited warehouse facilities.
Nimber, a start-up from Norway, tagged as “Airbnb of sending parcels”, matches commuters and travellers with consumers looking to ship something across the city, to create a crowd sourced delivery model.
JA Frate, a U.S. based shipping and fleet maintenance company, implemented a cloud based freight management system, FACTS, provided by Carrier Logistics Inc, and a cloud-based warehouse management system to support its growth plans, and to reduce operations and maintenance cost of on-site IT infrastructure.
Transportation
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
69
Blockchain
Blockchain technology in transportation may ensure the accuracy of performance, maintenance, and service history records of vehicles. Another prospective use of blockchain is capacity monitoring and smart contracts allowing self-executing payments.
Skuchain, a Silicon Valley blockchain start-up, has created a transportation supply chain application using blockchain for smooth and transparent communication, removing distributors and intermediaries, thereby considerably reducing the cost.
Robotics
Advanced robotics, with greater mobility enabled by gyroscopes and mapping technologies, may soon be able to recognise specific shipments by size and description and move them to appropriate locations for picking and packing. Robotics may benefit immensely from the wireless controls of highly sophisticated mobile machines becoming feasible and capable to access massive computing power and storage available in the cloud. Robotics can reduce labour cost and delivery time substantially thereby increasing productivity.
UPS, DHL, and FedEx are experimenting with robotic loading and unloading of irregular parcels in their facilities.
Sweden’s Scania, a manufacturer of commercial vehicles, is collaborating with Toyota on robotic truck “platoons” that will be used to move freight at Singapore Port. While, Volvo is developing self-driving trucks with capabilities to operate in underground narrow mine tunnels at depths of upto 1,320 meters.
Transportation
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
70
Impact of these technologies on the transportation sector
Products (part of value chain impacted) Impact areas Use cases
Autonomous vehicles(automobiles, private and public mobility
• Reduce operational costs, increase productivity
• Increase pedestrian and passenger safety
• Enable information sharing by vehicles
• Tesla’s truck with autopilot features facilitate driving
Drone delivery (delivery)
• Improve last-mile delivery
• Facilitate faster delivery
• Amazon using drone in England for delivery under 30 minutes
Transportation pods (logistics, delivery, public mobility)
• Solve public transportation issues across the globe, improve safety
• Navigate through traffic congestion using smart sensors, without stopping
• Heathrow airport in London launched pods for intra-airport travel
Connected cars (smart city, automobiles, private and public mobility)
• Reduce congestion and vehicle fatalities
• Enable automakers to develop new tools for predictive and preventative maintenance
• INRIX delivers traffic data to passenger vehicles to help with shorter and safer commutes
Electric vehicles (smart city, automobiles, private and public mobility)
• Reduce carbon emissions and operational costs of transportation
• Become integral part of new-age urban transportation system
• Indian government recently ordered 10,000 electric cars from M&M and Tata Motors, to be used by various agencies
Air taxis(public mobility)
• Reduce traffic congestion during peak hours
• Facilitate faster movements within city
• Uber signed a deal with NASA to develop on-demand, 200mph electric aircraft
Bullet trains(smart cities, logistics, public mobility)
• Increase asset availability and energy efficiency and improve asset utilisation
• Monitor critical train parameters to increase safety, reduce maintenance cost
• Hitachi is currently working with Virgin Rail to deploy high-speed trains across the U.K., for project BTaaS
Shared mobility (smart city, automobiles, public mobility)
• Reduce cost for passengers
• Reduce traffic congestion in cities
• Improve air quality due to lower emissions
• Ride hailing apps like Uber, Ola, Lyft are complementing public transport in global cities
Sources:
- Tesla’s Autopilot is supposed to deliver full self-driving, so why does it feel stuck in the past?, The Verge, 24 October 2017
- Amazon makes first drone delivery to house in Cambridge, The Telegraph, 14 December 2016
- Airports of the Future May Relax, Instead of Frustrate Us, Temasek, 2 October 2018
- INRIX is Powering Smart Highways Globally, INRIX, 20 August 2018
- Tata Motors wins order for 10,000 electric vehicles from EESL, Livemint, 30 September 2017
- Uber signs deal with NASA to develop flying taxis by 2020, The Telegraph, 8 November 2017
- Hitachi begins work on Virgin Trains’ Azuma fleet, Hitachi, 5 May 2017
Transportation
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
71
Smart-cities, a move towards digital urban India The Smart Cities mission aims to transform the quality of life by improving critical infrastructure. ICT solutions are the foundation for holistic infrastructure in a smart city. The government has allocated USD28.43 billion for 99 cities. Of this, 16 per cent will be for ICT-based projects17. Additionally, Smart City 4.0 was launched in collaboration with the United States, India Strategic Partnership Forum, and 1 Million for 1 Billion to accelerate technologies and create fundable start-ups for developing smart cities18.
17. Smart Cities Report, CRISIL Research, December 2017
18. Smart City challenge calls for startups working towards social impact, The Economic Times, 23 October 2017
ICT solutions to support tech interventions in smart city mission
ICT to Account for ~16% of Total Smart city investments, estimated at ~USD28.43 billion
Undergroung cabling
5%Sewage systems
7%
Roads 7%
Housing 11%
Non-residential development 15%
Infrastructure 12%
Others 26%
Smart metering
11%
Smart Parking Systems
4%
Street lighting and monitoring
4%
e-governance 4%
Intelligent traffic management system 26%
Others 38%
Water, sewage and solid waste management 13%
ICT Based Smart projects
16%
Source: KPMG in India’s analysis in 2018
ICT solutions for traffic management, health, education, waste management, e-governance and energy management are key focus areas in smart cities. The mission is being implemented through area-based and pan-city development based on finalised principles of integrated planning, consultation with citizens, application of IT infrastructure and services, focus on area development, self-reliance for funding, focus on smart projects and distinct implementation network.
Smart cities
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
72
19. Indian Smart Cities: A Pool of IT Opportunities, Enterprise IT World, 01 March 2017
Technology enablers for holistic digital public infrastructure in smart cities
Increasing use of smartphones and internet access can fasten uptake of smart solutions in India. Rise in interconnected devices and development of services and applications to facilitate public services in smart cities may be a key driver of data traffic. In smart cities, IoT and M2M technologies are likely to be prime technologies, offering IT opportunities of around USD25 million per city19.
IoT sensors in establishments can facilitate real-time monitoring and collection of data on traffic movement, power outages, and street lights. Big data analytics may be used in predictive and prescriptive analytics to address issues of traffic congestion, accidents and thefts in residential and commercial areas. IoT sensors can also facilitate patient monitoring in hospitals, correct water and electricity metering, and monitor air quality, temperature, and humidity.
Wi-Fi hotspots offer city wide connectivity alternatives. Internet-connected surveillance through cameras in schools, and residential and commercial
facilities is likely to ensure public safety and control crime. Mobile applications and web platforms can be effectively used to access applications such as telemedicine and vehicle tracking and for registering grievances. Apart from this, 24x7x365 helpline numbers could help understand public concerns on development and facilitate resolution. Geo-location based tracking of buses, trains, and vehicles may help monitor urban infrastructure availability.
Intel rolled out smart city solutions in Taiwan in association with Elitegroup Computer System and Tatung for building management which includes connecting appliances and entertainment systems and security management.
Intel also partnered with Chungwah Telecom for installation of sensor based smart poles.
Smart cities
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
73
Application of technology in Smart cities
Energy management
• Smart meters• Smart grids• Energy efficient and remotely
controllable LED street lights• Smart poles.
Traffic and mobility management
• Smart parking• Traffic surveillance• Automated street signage
and traffic lights• Geo-location based tracking
of buses and public vehicles• Vehicle charging points.
Smart health
• Telemedicine• Remote health monitoring• Smart beds.
E-governance
• Public safety surveillance• Public grievance redressal• Electronic service delivery.
Waste management
• IoT based smart dustbins• Garbage monitoring system.
Water management
• Smart meters• Monitoring water quality
through sensor• Identification of water
leakage through sensors.
Smart education
• Smart classrooms• School surveillance• Daily management of activities.
Satellite-based
tracking
PublicWi-Fi
Mobile apps and web platform
M2M/IoT/Big data
24x7Helpline centre
Live surveillance
North Carolina, Town of Cary has deployed Cisco’s “Kinetic” a city platform to monitor available parking spots.
Honeywell partnered with Rajkot Municipal Corporation for development of command and control centre and city-wide surveillance.
Telecom Italia and Telefonica partnered for running two trials in a smart city in Italy for developing new services in big-data space.
ICT is expected to play a crucial role in construction of smart cities, providing different technologies and systems. Telecom operators can provide the network for connectivity of IoT/M2M devices, and infrastructure support through data centres and cloud storage of data generated from the rise in connected devices. Telcos can also partner for setting up shared Wi-Fi and wired infrastructure in smart cities. Equipment providers may provide networking equipment, software, sensors, and devices needed for creation of communication network and infrastructure for services and applications.
Smart cities
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
74
Source: E-commerce sector outlook, CRISIL Research, July 2018
Technology catalysing e-commerceThe emergence of e-commerce in India heralded the coming of country’s new economy. India’s online retail market has grown by leaps and bounds from its nascent state in the mid-2000s to its current market size of USD19.5 billion20 worth of transactions at a gross level before returns and rejections.
Strong government initiatives along with lower prices of smartphones and data plans as well as the use of vernacular languages have increased the adoption of the Internet. This has evolved the consumer behaviour in e-commerce space which is now a heavily discounted market place.
Rising consumer expectations and higher demand for same-day deliveries are shaping the e-commerce retail supply chain. New business models, such as those of omnichannel retailing and last-mile delivery through local retailers are on rise.
Application of technology in the e-commerce space
• High growth potential from current 2 per cent of total retail sales
• Food and grocery is the largest segment with constant funding infusions and new players
• Top 10-15 cities account for three-fourths of the total sales
• Uptake in Tier-2 and Tier-3 cities is expected to drive future growth
• Customer stickiness remains a challenge
• Funding is getting increasingly concentrated, constraining expansion plans of new players.
Ecommerce retail market size
2014-15
Driven by early stage and VC funding;high pricing discounts; ease of shopping
Driven by focused funding; customer stickiness and geographical diversification
2017-18 2020-21E
6.20
USD Billion
15.90
36.40
CAGR – 40%
CAGR – 33-38%
20. E-commerce retail logistics in India, KPMG India, May 2018
E-commerce
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
75
21. The Indian Telecom Services Performance Indicators April – June, 2018
Technology as an enabler
Technology is the backbone of e-commerce by connecting the sellers and customers on mobile & web platforms and managing customer orders, deliveries, returns and payments of purchased goods. As emerging technologies such as AI, blockchain, VR and AR become widespread, technology becomes even more important for the e-commerce value chain, especially in areas such as recruitment, marketing, and advertising.
Global players are strategically increasing cross-border business, transforming social networking to market places, incorporating multi-lingual integration and using the modified rebirth of the brick and mortar model to cover more ground to reach consumers.
Technological shifts in e-commerce
Easy access to instant communication, information transfer, logistics processing and online networking have enabled remote orchestration of sustainable e-commerce platforms. Today, 95.9 per cent of the internet connected population accesses it via the mobile devices (phones and dongles) as on June 201821.
Application of technology in the e-commerce space
Forecast product demand
Optimise price range
Identify target audience.
Track items through the supply chain
Informed decisions for stock control, product placement etc.
Virtual demonstration of products
Virtual walk-through tour (360 degree videos)
New concepts of interaction: smart dressing rooms, beacons or AR catalogue apps.
Scan-and-go mobile payment methods
AR- and VR-enhanced apps
Utilise smart packaging solutions.
Customise entire web page based on customer behaviour
Actionable insights based on shelf pictures
Predictive analytics
Chatbots and voice-activated shopping devices.
Big data VR/ARIoT AI Mobile technology
E-commerce
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
76
22. 4 Major Ways in Which e- is Benefitting From IoT, Business 2 Community, 15 November 2017
23. Ericsson: New Report: Smartphone Shoppers Altering Retail Reality, PR Newswire, 7 May 2018
24. Artificial Intelligence in eCommerce – Comparing the Top 5 Largest Firms, Last updated on February 1, 2018
25. How Technology Is Redefining E-Commerce. Forbes, 6 March 2018
Sellers no longer have to micromanage every aspect of the e-commerce business. They also do not require huge start-up capital as earlier. Technologies that are driving these changes are as follows:
• Big data – Anticipatory shipping is the closest e-commerce can come towards clairvoyance. A global online retailer has patented a method and system for ‘anticipatory shipping’ in which rather than relying on inviting or reminding customers to repeat their purchases, the system predicts customers’ shopping lists and deliver the products to their nearest fulfilment centre even before the order is placed.
• IoT – Retailers will spend USD2.5 billion on IoT by 202022 by giving a digital voice to people, processes and things, thus enabling better management of inventory, easy tracking of thefts and losses and an increase in shopper intelligence.
• VR and AR – These technologies help e-commerce vendors to display their merchandises in immersive detail, allowing users to visualise themselves using the products immediately. This is a distinct way of engaging customers on online shopping platforms and providing them near to real-life shopping experience.
• AI – AI-driven algorithms can help personalise consumers’ shopping experiences by analysing their past buying habits. AI can also assist with order and inventory management, helping businesses fulfil orders at ease. Getting help
from digital shopping assistants is an emerging need amongst customers. A recently conducted survey by Ericsson shows that 63 per cent23 of the smartphone shoppers would like a service that automatically restocks everyday items.
• Blockchain – Retail giants are embracing blockchain to seize the technology’s potential. The global omnichannel retailer’s recent patent describes a ‘smart package’ system that records information on a blockchain regarding the package’s contents, environmental conditions, location etc. for a blockchain-based drone package delivery tracking system.
• Robots and droids – For e-commerce, robots and droids are no longer futuristic scenarios. A global online retailer started deploying robots in a few warehouses which created potential savings of about USD22 million with the potential of savings reaching to USD800 million if the company integrates more robots at its other warehouses as well25.
Amazon.com has obtained a patent for what it calls ‘anticipatory shipping’ — a system of delivering products to customers before they place an order.
Amazon’s Alexa is an example of a connected device that is changing shopping experience for the average consumer.
Lacoste created the LCST Lacoste AR mobile app that customers could use to virtually try on shoes.
Alibaba claims that AI based smart logistics have resulted in a 10 percent reduction in vehicle use and a 30 percent reduction in travel distances24.
Amazon has deployed more than 100,000 Kiva robots throughout its global fulfilment network.24
E-commerce
Omnichannel experience – Fast forward to the future
Technological strides make multichannel selling a greater possibility than ever in the e-commerce space. Serving several channels at one go increases business reach, with the rising acceptance of a platform that can communicate via APIs to various sales channels.
Today, software is capable of working smoothly with data sets from an online store, social media, retail store and catalogue to attract customers, personalise their shopping experience and facilitate a purchase decision. As retailers opt for many channels to increase their sales, omnichannel retailing is gaining ground in India.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Challenges to digital penetration and way forward
77
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
78
01. ICT Development Index 2017, ITU, Accessed on 24 September 2018
High capex to impact the adoption of next-generation networksThe telecom sector is currently under unprecedented financial stress. Much of it can be attributed to declining revenue margins because of stiff competition and tariff wars, debt accumulated in light of high spectrum cost and revision of taxation structures. This, in turn, limits the ability of telecom companies to invest in strengthening the infrastructure for next-generation networks.
Margin pressures and a high level of indebtedness limit operators’ investments
Estimated capex for telcos (in USD billions) Opex and margin evolution
FY18 FY 19-20E (Cumulative)
14
17
Access chargesLicense fee
Network opex
Employee costSG&AEBITDA
FY20E
FY18
FY17
13.3%
13.5%
9.7%
33.1%
27.8%
28.0%
17.1%
17.4%
17.2%
10.1%
9.8%
10.8%
22.3%
28.5%30.6%
4.1%
3.0%
3.7%
Source: Presentation on Telecom Services, CRISIL, May 2018
India has made substantial progress in the implementation of technology from 3G to 4G while also setting an ambitious target of adopting 5G at par with global economies.
However, India still needs to cover significant ground as indicated by its ranking of 134 in the ICT Development Index01. Challenges in terms of reduced profitability for service providers, infrastructure, rural teledensity, skill gaps etc. continue to restrict the advancements of the country’s digital programme. These challenges need to be addressed to realise the full potential of digitalisation.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
79
In India, despite the extension of deferred spectrum liability to 16 years from 10 years, cumulative network capex between FY19 and FY20 is expected to reach approximately USD14.9-17 billion02. The capex will be primarily aimed at the rollout and strengthening of 4G services and investments for 5G deployment. Further, with the saturation levels in the urban telecommunications market, telecom operators are looking at new avenues which would involve focus on rural and semi-urban markets.
Also, as per the COAI, the roll-out of broadband services across the country would require significant investments over the next three to five years for technology, fibre backbone, spectrum and equipment making clearly evident the capex stress on the sector.
Spectrum availability and affordabilityThe dramatic growth of mobile customers has outpaced the ability of telecom operators to offer reliable connectivity. The sector has grown at CAGR of 17.44 per cent03 in terms of subscriber base over the last decade and is expected to have almost a billion unique mobile subscribers by 202004. Spectrum availability and affordability thus is a critical factor to service this growing number of mobile connections and the usage patterns associated with it. India’s spectrum availability per customer is one of the lowest in the world. The scarcity of spectrum leads to a higher cost at the time of auctions and puts the operator’s balance sheet under stress. This would not be sustainable in the long run as we have observed with some of the operators who have exited the Indian market.
02. Presentation on Telecom Services, CRISIL, May 2018
03. KPMG India’s Research
04. “‘India To Have Almost 1 Billion Mobile Subscribers By 2020’, NDTV tech-media-telecom, Accessed September 2017”
Way Forward – The possibility of sharing infrastructure can be leveraged for achieving common goals. PPP models may also be explored for rolling out shared infrastructure to rationalise the cost. Providing incentives to the industry players under the ‘Make in India’ initiative would help in reducing the financial burden. Further, rationalization of spectrum fees will allow operators to invest in upcoming technologies and network infrastructure.
Way Forward – Greater availability of spectrum during auctions is likely to rationalise prices. Reduction in spectrum pricing and better utilisation of the USO funds would allow operators some relief on the financial side. Further, availability of E-band and V-band will allow operators to put a low cost and high throughput network.
As per the GSMA estimate, the average price of spectrum of USD0.33/MHz/pop (acorss 850, 1800, 2100, 2300, and 2600 MHz) was almost 50 per cent higher than the median price in developing countries between 2000 and 2017 making a strong case for reducing the spectrum cost.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
80
Rationalisation of taxes and leviesTaxation continues to be one of the highest contributors to the cost structure of telecom operators which includes licence fees and spectrum usage charges.
Spectrum usage charge adds on to the financial burden of telcos since it is based as a fixed percentage of a telco’s AGR i.e. better the telco performs, higher will be the taxation amount to be paid. Further, the universal service obligation fund accumulated so far has not been completely spent while telco’s continue to be charged the same. This reduces funds available with them to invest in network and technology upgrades.
RoW policies to quicken infrastructure developmentObtaining RoW permission from local governments has been a bottleneck in installing fibre networks. Delayed implementation of RoW rules acts as an impediment to laying of the requisite optical fibre, which is the basic requirement for seamless 4G connectivity as well as an enabler for future requirements such as 5G. Also, many states are yet to implement the single-window system under the RoW rules passed in November 2016.
Way Forward – NDCP 2018 suggests creating a collaborative institutional mechanism between the centre, states and local bodies for common RoWs, standardisation of costs and timelines and removal of barriers to approval. Its uniform implementation across states will ensure seamless and timely deployment of the required infrastructure to meet the government’s Digital India vision. Also, another way to encourage the states to consider telecom as an essential service and provide adequate support to the telecom operators, is to create a Network Readiness Index (NRI) – a criteria to measure, evaluate and benchmark various states of India with regard to the state of telecommunication, ICT services and network infrastructure. This will also create competitiveness amongst the states to enhance ease of business and improve their rankings.
Way Forward – Rationalisation of taxes and levies will help ease the financial burden on telcos. The NDCP 2018 has emphasised on the need to reduce levies and adopt optimal spectrum pricing.
The government should consider:
• Lowering the high SUC (to limit it to cover only administrative cost of managing spectrum)
• Resolving the definition of AGR
• Realigning spectrum payment period
• Rationalising taxes and other levies.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
81
Lack of clarity around the monetisation modelWith multiple players in the ecosystem offering similar services, differentiation is the key to attract more customers and retain existing customers. Operators need to offer services that are beyond voice, data and messaging.
Operators are yet to adapt to the convergence potential of content, media and technology and partner with the start-up eco-system to offer services that are beyond connectivity. Passive infrastructure providers are also evaluating options for monetizing the space and presence of their towers in collaboration with start-up and e-commerce providers.
Monetisation depends on the effectiveness of data centres, cloud network, and will require additional investment in the development of assets and platforms.
BackhaulLimited back network connectivity has impacted the roll-out of telecom infrastructure and connectivity to rural areas. One of the requisites for 5G is a strong backhaul network. Over 80 per cent of sites in India are connected through microwave with approximately 300 Mbps capacity.
Way Forward – Business models have to expand beyond retail customers to include enterprises and government, internet of things (IoT), augmented reality (AR)/virtual reality (VR), and cloud-related services for effective monetisation.
Way Forward – Development of a high bandwidth backhaul with low latency is necessary to achieve the digitisation objectives. This calls for fiberisation of the towers to the tune of 80 per cent and higher as compared to 20 per cent fiberisation today. In addition, the availability of E-band and V-band will help in enhancing backhaul.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
82
Digital divide leading to skewed growthDespite various government initiatives, internet penetration rate in rural India stood at 19.48 per cent with 173.2 million users as compared to 338.84 million users in urban areas as on June 201805. Limited penetration of private operators because of huge capex requirement limits the roll-out of backhaul. Few instances of private contribution include:
• Operators are partnering with BharatNet to boost broadband penetration in rural areas. This will help set up broadband experience centres, providing 100 Mbps connectivity through BharatNet’s infrastructure
• Operators are planning to offer 4G services to rural areas through satellites, using capacity from the Indian Space Research Organisation (ISRO).
Lack of robust cyber and data security frameworkA rapidly increasing user base on account of increased affordability comes with another set of challenges that demands attention right at the CXO levels of organisations today i.e. availability of a robust cyber and data security framework. Cyber and data security gains significance with the increased usage of data, applications and interconnected devices. Cyber-attacks result in not only service disruptions but also data loss.
Way Forward – Better quality data services at more affordable prices, infrastructure investments, digital literacy and the availability of cheaper handsets will help bridge the digital divide and promote internet penetration in rural areas.
Speedy fiberisation of rural India will be critical for the digital penetration. Government should formulate policies and encourage public private partnerships for the nationwide roll-out. Models allowing fibrecose and utility companies to roll-out common fibre infrastructure should be encouraged.
Way Forward – It is essential to define a policy that takes a comprehensive approach to security and privacy that ranges from devices and gateways with connectivity to the cloud; IoT platforms and applications; chips to services; and development to operations. Further, the organisations can also set up a multi-stakeholder cell with capability and capacity to provide proactive and responsive crisis management.
05. The Indian Telecom Services Performance Indicators April – June, 2018
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
83
Bridging skill gap is a prerequisite to digital transformationSkilled manpower is essential for adoption and implementation of new technologies which leads to overall growth of the sector. The roll-out of newer technologies promises to bring about an exponential growth in employment opportunities for skilled resources. In the digital ecosystem, a huge gap exists in the technical and software skills required for implementing new technologies, such as 5G and M2M and evolution in the ICT sector.
Constraints limiting the degree of innovationAs per a KPMG report - The Changing Landscape of Disruptive technologies08, 22 per cent of the industry leaders surveyed felt that government restrictions in the form of regulations act as one of the leading limiters in encouraging innovation in the industry. The industry players and businesses want a very high degree of transparency translating to regulators. The absence of robust technology standards and legacy IT infrastructure act as another roadblock towards encouraging innovation. As newer technologies continue to emerge and older technologies evolve, integration complexities faced by consumers as well as enterprises are only expected to grow further.
64 per cent of organisations viewed widening skill gap as a key concern06
22 per cent leaders viewed regulator policies as restrictive
17 per cent felt access to talent acted as a barrier to innovation
11 per cent identified non-existent tech standards as a leading factor
20 per cent cited legacy infrastructure as a hindrance.
49 per cent of employees expect current skills to be redundant in the next 4-5 years with 34 per cent of employees expecting skills to
be redundant in the next 1-2 years06
Demand-supply gap of 200,000 data analytics professionals by 202007.
Way Forward – Capacity-building exercise may be undertaken at the grass root level with involvement of state and central education machinery. A network of skill development centres may be established to promote development and learning of multiple skills.
Way Forward – The need of the hour is for technology players to collaborate more amongst themselves and develop solutions that provide more value to the end consumers.
06. India emerges as biggest source for digital talent: Survey, Economic Times Updated: October 26, 2017
07. The digital skill gap that may trip the IT juggernaut in days to come, Business Standard, 09 June 2018
08. The Changing Landscape of Disruptive Technologies, KPMG U.S., 2018
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
84
Multiple regional languages add complexity to content creationVideo viewing accounts for a large percentage of data usage. In the next five years, 90 per cent of the incremental internet users in India are likely to be local language users.09 Lack of content in the local language will act as a serious limiting factor in content uptake.
Way Forward – Telecommunications and digital service providers have to create regional content and develop multi-language data analytics tools to gather consumer insights. Devices need to provide Indian language support along with content.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
85
GlossaryEMCs Electronics Manufacturing Clusters
FDI Foreign Direct Investment
FWA Fixed Wireless Access
FY Financial Year
GB Gigabyte
Gbps Gigabytes per second
GDP Gross Domestic Product
GI cloud Government of India cloud
GPRS General Packet Radio Services
GPS Global Positioning System
GST Goods and Services Tax
HD High Definition
HSBB High Speed Broadband
IaaS Infrastructure as a Service
ICERT Indian Computer Emergency Response Team
ICT Information and Communication Technologies
ID Identification
IMC India Mobile Congress
IoT Internet of Things
IP Infrastructure Providers
IP Internet Protocol
IPR Intellectual Property Rights
IPTV Internet Protocol Television
IPv4 Internet Protocol version 4
IPv6 Internet Protocol version 6
ISP Internet Service Providers
ISRO Indian Space Research Organisation
IT Information Technology
ITeS Information Technology enabled Services
ITU International Telecommunication Union
Kbps Kilobytes per second
KYC Know Your Customer
LED Light Emitting Diode
LF Licence Fee
3D Three Dimensional
3G Third Generation
4G Fourth Generation
5G Fifth generation
1M1B 1 Million for 1 Billion
6LoWPAN IPv6 over Low Power Wireless Personal Area Networks
AGR Adjusted Gross Revenue
AI Artificial Intelligence
AIM Atal Innovation Mission
AML Anti Money Laudering
API Application Programming Interface
AR Augmented Reality
ARPU Average Revenue per User
ATM Automated Teller Machine
B2B Business-to-Business
B2B2C Business-to-Business to-Consumer
B2C Business-to-Consumers
B2G Business-to-Government
BaaS Banking as a Service
BFSI Banking, Financial services and Insurance
BHIM Bharat Interface for Money
BSS Business Support System
BTS Base Transceiver Station
C2C Consumer to Consumer
CA Carrier Aggregation
CAGR Compound Annual Growth Rate
capex Capital Expenditure
CERTs Computer emergency response team
COAI Cellular Operators Association of India
CSP Cloud Service Providers
DTH Direct-to-Home
EBITDA Earning Before Interest, Tax, Depreciation and Amortisation
EDF Electronics Development Fund
eMBB Enhanced Mobile Broadband
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
86
LiFi Light Fidelity
LoRa Long Range
LTE Long Term Evolution
M&E Media and Entertainment
M2M Machine-to-Machine
Mbps MegaBytes per second
MHz Mega Hertz
MIMO Multiple-Input and Multiple-Output
ML Machine Learning
MOOC Massive Open Online Course
MoU Memorandum of Understanding
MSCI Morgan Stanley Capital International
NASANational Aeronautics and Space Administration
NAT Network Address Translations
NBFC Non Banking Financial Companies
NBIoT Narrow Band IoT
NDCP National Digital Communication Policy
NFV Network Function Virtualisation
NLP Neuro-Linguistic Programming
NLP Natural Language Processing
NRI Network Readiness Index
O2O Online-to-Offline
OBCMS On-board Condition Monitoring System
OFC Optical Fibre Communication
opex Operating Expense
OSS Operational Support System
OTT over-the-top
PCBs Printed Circuit Boards
PMA Preferential Market Access
PPP Public Private Partnership
QAM Quadrature Amplitude Modulation
QoS Quality of Service
R&D Research and Development
RBI Reserve Bank of India
RFID Radio Frequency Identification
RoI Return on Investment
ROIC Return on Invested Capital
RoW Right of Way
RPA Robotic Process Automation
SAAS Software as a Service
SDN Software Defined Networking
SD-WAN Software-defined Wide Area Network
SEZs Special Economic Zones
SMS Short Message Service
SONs Self-Organising Networks
SUC Spectrum Usage Charges
SWANs State Wide Area Network
TB Terabyte
telcos Telecom companies
TFC Telecom Finance Corporation
TMTTechnology, Media and Telecommunications
TSP Telecom Service Providers
TSSC Telecom Sector Skill Council
TV Television
TVWS Television Whitespace
UHD ultra-high-definition
UID Unique Identification
UPI Unified Payment Interface
USD United States Dollar
USO Universal Service Obligation
USOF Universal Service Obligation Funds
VC Venture Capitalist
VFX Virtual Effects
VoLTE Voice over Long Term Evolution
VNF Virtual Network Function
VR Virtual Reality
WiFi Wireless Fidelity
WirelessHARTWireless Highway Addressable Remote Transducer Protocol
YoY Year over Year
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
About IMC
About KPMG in India
India Mobile Congress (IMC) is the largest mobile, Internet and technology event in South Asia. Due to the resounding success of its inaugural chapter in 2017, IMC has become a key platform to showcase India’s digital journey towards becoming an empowered global knowledge economy. Organised jointly by the Cellular Operators Association of India (COAI) and the Department of Telecom (DoT), the mega-event will allow the world to see India as a leader in the Telecommunications and Technology space. IMC 2018 is supported by several Government bodies, such as the Ministry of Electronics & Information Technology (MeitY), Ministry of Skill Development & Entrepreneurship (MSDE), Ministry of Housing and Urban Affairs (MHU), in addition to various other technical and regulatory outfits.
With its theme New Digital Horizons: Connect, Create, Innovate, IMC 2018 is anticipated to be bigger and better than its first iteration, with the
participation of 10 Partner Countries, 200+ Global Speakers, 300+ Exhibitors, 5,000+ CXOs, 1,000+ International Media and 100,000+ visitors. The international symposium will encourage debates and dialogue that affect policy and standards, which in turn should help in bridging the digital divide, enable financial inclusion and create a facilitative ecosystem for the development of crucial technologies. The aim is to create an ecosystem for ICT players and all relevant stakeholders to take part in the realisation of the Digital India program. IMC 2018 also aims to build upon innovative ideas, form long lasting industry relationships, showcase cutting-edge mobile technology and product trends, and provide sectorial insights and impactful solutions. This year, the event will particularly encourage the country’s robust startup ecosystem and budding entrepreneurs, through various targeted engagement programs.
KPMG in India, a professional services firm, is the Indian member firm affiliated with KPMG International and was established in September 1993. Our professionals leverage the global network of firms, providing detailed knowledge of local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.
KPMG in India offers services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focussed and technology-enabled services, which reflect a shared knowledge of
global and local industries and our experience of the Indian business environment.
KPMG InternationalKPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 154 countries and territories and have 200,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Acknowledgements
We would also like to acknowledge the core team from KPMG in India who worked extensively in preparation of this report:
• Abhirajika Rathore
• Arjun Malhotra
• Anshuman Jha
• Avinash CH
• Darshini Shah
• Devanshee Deepak
• Gopalakrishna Anantha
• Kshitiz Vaish
• Mandan Mishra
• Nisha Fernandes
• Pawan Hejamady
• Ragini Singh
• Rahil Uppal
• Richa Joshi
• Rishabh Amla
• Rishabh Rane
• Rohit Bajpai
• Sanjna Dhingra
• Sharon D’silva
• Shilpa Bhoir
• Sunit Kumar
• Utkarsh Bamrara
• Yatin Gaind
• Yasharth Srivastava
Special thanks to the following members of KPMG in India for their leadership and guidance in preparation of this report:
• Mritunjay Kapur
• Purushothaman K G
• Mohit Prabhakar
• Rahul Hakeem
• Sonica Bajaj
• Girish Menon
Acknowledgements from COAI:
• Vikram Tiwathia – Dy. Director General
• Gopal Mittal – Sr. Director (Finance & Commercial)
• Saurabh Puri – Sr. Director (Research & Analysis)
• Amrita Anand – Sr. Manager (Legal)
• Vikas Kumar – Sr. Manager
• Nabil Syed – Asst. Manager
• Anandhi Nair –Dy. Manager
Acknowledgements from IMC:
• Ankita Mittal
• Dhruv Sood
• M A Sudhakaran
• Nitish Aneja
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved
Mritunjay KapurNational Head Markets and StrategyHead - Technology, Media and Telecom T: +91 124 307 4797 E: [email protected]
P Ramakrishna CEOIndia Mobile CongressT: +91 – 011- 23440234 E: [email protected]
Grace Mathews Program DirectorIndia Mobile CongressT: +91 – 011- 23440232E: [email protected]
Follow us on: kpmg.com/in/socialmedia
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.
The views and opinions expressed herein are those of the interviewees/survey respondents/quoted individuals and do not necessarily represent the views and opinions of KPMG in India.
© 2018 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The KPMG name and logo are registered trademarks or trademarks of KPMG International.
This document is meant for e-communication only
KPMG in India contacts: IMC contacts:
Purushothaman K GPartnerRisk ConsultingT: +91 22 6134 9523E: [email protected]
Sonica BajajDirector MarketsT: +91 22 3090 2705E: [email protected]
Rahul HakeemDirector KPMG in IndiaT: +91 124 336 9706 E: [email protected]
Mohit PrabhakarPartnerRisk ConsultingT: +91 124 336 9465E: [email protected]