Comparison of Top Casinos in the Las Vegas Strip on Facebook in Q2-2015
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Transcript of Comparison of Top Casinos in the Las Vegas Strip on Facebook in Q2-2015
Top Casinos in Las Vegas Strip on Facebook Q2-2015
In this report we looked at the top 10 Casinos in the Las Vegas Strip on Facebook.
Read on to find out how their social media performance stacked up against the
competition.
Key Findings
• Bellagio engaged the best with their fans among the top Casinos
• 54% of the posts by top banks were ‘brand related’
• MGM Grand enjoyed the highest growth rate among the top Casinos
• 5,352 new posts were written across the top Casinos’ Facebook walls
• The Venetian posted the most ‘non-brand’ related content
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Fans
MGM Grand Las Vegas had the largest fan base of 1,075,498 while MGM Grand Las Vegas showed the highest fan growth of 10.71%.
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
0K 200K 400K 600K 800K 1,000K 1,200K
Gro
wth
%
Number of Fans
Caesars Palace The Mirage Hotel and Casino New York - New York Hotel & CasinoThe Venetian Las Vegas ARIA Resort & Casino MGM Grand Las VegasLuxor Hotel and Casino Bellagio Las Vegas Mandalay Bay Resort and Casino
Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The Venetian
Las Vegas
Caesars
Palace
Luxor Hotel
and Casino
MGM Grand
Las Vegas
Monte Carlo
Resort &
Casino- Las
Vegas
Mandalay
Bay Resort
and Casino
ARIA Resort
& Casino
Bellagio Las
Vegas
New York -
New York
Hotel &
Casino
The Mirage
Hotel and
Casino
United States Countries < 2% Mexico Canada Brazil
Other Countries United Kingdom India United States Countries < 2%
Conversations
The Venetian Las Vegas had the highest PTAT of 5.23% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
Caesars Palace The Mirage Hotel and Casino New York - New York Hotel & CasinoThe Venetian Las Vegas ARIA Resort & Casino MGM Grand Las VegasLuxor Hotel and Casino Mandalay Bay Resort and Casino Bellagio Las Vegas
Engagement - Posts
MGM Grand Las Vegas published the greatest number of posts (251). Bellagio Las Vegas had the highest average engagement, with a score of 769.
0 50 100 150 200 250 300
0 100 200 300 400 500 600 700 800 900
Caesars Palace
The Mirage Hotel and Casino
New York - New York Hotel…
The Venetian Las Vegas
ARIA Resort & Casino
MGM Grand Las Vegas
Luxor Hotel and Casino
Bellagio Las Vegas
Mandalay Bay Resort and…
Monte Carlo Resort &…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 50000 100000 150000 200000 250000 300000 350000 400000
Caesars Palace
The Mirage Hotel and Casino
New York - New York Hotel & Casino
The Venetian Las Vegas
ARIA Resort & Casino
MGM Grand Las Vegas
Luxor Hotel and Casino
Bellagio Las Vegas
Mandalay Bay Resort and Casino
Monte Carlo Resort & Casino- Las Vegas
Shares Comments Likes
Bellagio Las Vegas received the most number of Likes (361,028), MGM Grand Las Vegas got the most number of Comments (29,845) and MGM Grand Las Vegas had the most number of Shares (23,604).
Most Engaging Brand Posts
MGM Grand Las Vegas
Sun, May 3 at 1:29 AM EDT
The Champ Floyd Mayweather doing some interviews just after his win against Manny Pacquiao. Thanks t ..
Engagement Score
Likes Comments Shares Sentiment
1,000
11,290
6,591
1,660
Positive
ARIA Resort & Casino
Sun, Apr 19 at 10:03 AM EDT
85 degree pools, 33 degree drinks & 80 degree weather. #HowWeVegas
Bellagio Las Vegas
Fri, May 15 at 4:35 PM EDT
In Case You Missed It: Watch the Fountains of Bellagio dance to the music of Tiësto!
Engagement Score
Likes Comments Shares Sentiment
1,000
36,123
902
812
Positive
Engagement Score
Likes Comments Shares Sentiment
999
4,710
773
3,021
Positive
Most Engaging Brand Posts
Bellagio Las Vegas
Sat, Jun 20 at 1:33 PM EDT
Good morning, Las Vegas!
Engagement Score
Likes Comments Shares Sentiment
998
19,375
813
943
Positive
Monte Carlo Resort & Casino- Las Vegas
Sat, Jun 20 at 1:00 PM EDT
Start your summer in the heart of The Strip and book our special bonus dates with rates from $45, a ..
Monte Carlo Resort & Casino- Las Vegas
Thu, Apr 30 at 6:14 PM EDT
Swimsuit? Check. Sunglasses? Check. Hotel room located in the heart of The Strip?...Yeah, we knew yo ..
Engagement Score
Likes Comments Shares Sentiment
995
12,416
210
295
Positive
Engagement Score
Likes Comments Shares Sentiment
992
10,389
289
321
Positive
Fan Posts
0 200 400 600 800 1000 1200 1400 1600 1800
Caesars Palace
New York - New York Hotel & Casino
The Mirage Hotel and Casino
The Venetian Las Vegas
ARIA Resort & Casino
MGM Grand Las Vegas
Luxor Hotel and Casino
Monte Carlo Resort & Casino- Las Vegas
Mandalay Bay Resort and Casino
Bellagio Las Vegas
Number of Fan Posts
MGM Grand Las Vegas's Facebook Page saw the highest number of Fan posts (1,559).
Sentiment Analysis
New York - New York Hotel & Casino received the highest percentage of Positive Sentiment (35.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
MGM Grand Las Vegas
Luxor Hotel and Casino
Monte Carlo Resort & Casino- Las Vegas
New York - New York Hotel & Casino
Caesars Palace
The Venetian Las Vegas
ARIA Resort & Casino
Negative Neutral Positive
Brand Responses
Monte Carlo Resort & Casino- Las Vegas responded to the highest percentage of Fan posts (27.62%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 500 1000 1500 2000 2500
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
MGM Grand Las Vegas Luxor Hotel and Casino Monte Carlo Resort & Casino- Las VegasNew York - New York Hotel & Casino Caesars Palace The Venetian Las VegasARIA Resort & Casino
Share Of Voice – Volume of Posts
MGM Grand Las Vegas published the most with 251 posts, among the top Casinos
6%
8%
11%
12%
20%
6%
13%
9%
9%
6%
Bellagio Las Vegas Mandalay Bay Resort and Casino Caesars Palace
New York - New York Hotel & Casino MGM Grand Las Vegas The Mirage Hotel and Casino
Share Of Voice – Likes
Bellagio Las Vegas received the largest volume of Likes (361,028), among the top Casinos
29%
3%
4%
4% 27%
6%
17%
5%
2% 3%
Bellagio Las Vegas Mandalay Bay Resort and Casino Caesars Palace
New York - New York Hotel & Casino MGM Grand Las Vegas The Mirage Hotel and Casino
Share Of Voice – Comments
MGM Grand Las Vegas received the largest volume of Comments (29,845), among the top Casinos
17%
2%
4%
5%
46%
6%
12%
4%
2% 2%
Bellagio Las Vegas Mandalay Bay Resort and Casino Caesars Palace
New York - New York Hotel & Casino MGM Grand Las Vegas The Mirage Hotel and Casino
Share Of Voice – Shares
MGM Grand Las Vegas received the largest volume of Shares (23,604), among the top Casinos
30%
4% 5%
4%
32%
6%
10%
4%
3%
2%
Bellagio Las Vegas Mandalay Bay Resort and Casino Caesars Palace
New York - New York Hotel & Casino MGM Grand Las Vegas The Mirage Hotel and Casino
Campaign Comparison
0 1 2 3 4 5 6
0 100 200 300 400 500 600 700 800 900
#WETatNIGHT(MGM Grand Las
Vegas)
#July4th(Mandalay Bay Resort and
Casino)
#LiveTheMlife(Bellagio Las Vegas)
#July4th 2015(Caesars Palace)
Trivia Tuesday(The Venetian Las
Vegas)
#BastilleDay(ARIA Resort & Casino)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, #July4th 2015 was the most engaging run by Caesars Palace. The Venetian Las Vegas published the most (5) in its Trivia Tuesday campaign.
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Brand Overview
MGM Grand Las Vegas
Fans 1,075,498
New Fans 104,055
Fan Growth 10.71%
Country United States
Demographics Mostly Older, Male and Attached.
MGM Grand Las Vegas has 104,055 new Likes and an audience base of 1,075,498 fans who are mostly Older, Male and Attached.
MGM Grand Las Vegas
Brand Overview
Posts
Brand User
Engagement Score 362 Total Fan Posts 1,555
Total Posts 251 Brand Response Rate 2.06%
Total Likes 338,151 Average Reply Time 1 day, 15 hrs, 27 mins
Total Comments 29,845 General Sentiment Neutral
Total Shares 23,604
MGM Grand Las Vegas had 251 new Posts, and their most recent campaign is #WETatNIGHT.
MGM Grand Las Vegas
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign Hakkasan Las Vegas
Restaurant and Nightclub
Least Engaging Content Type Brand News Most Recent Campaign #WETatNIGHT
Most Prolific Content Type Event
Fan Growth
900,000
920,000
940,000
960,000
980,000
1,000,000
1,020,000
1,040,000
1,060,000
1,080,000
1,100,000
MGM Grand Las Vegas had a growth rate of 10.71% between Mar 31, 2015 and Jun 30, 2015.
MGM Grand Las Vegas
Total Fans 1,075,498
New Fans 104,055
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
MGM Grand Las Vegas had an average engagement score of 362 and its highest was 942.
MGM Grand Las Vegas
Community Analysis
MGM Grand Las Vegas fans are mostly Older, Male and Attached.
MGM Grand Las Vegas fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
MGM Grand Las Vegas
52%
48%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
Mexico
United Kingdom
Canada
Brazil
India
Australia
Philippines
Germany
0
1
2
3
4
5
6
7 MGM Grand Las Vegas posted a total of
251 Posts between Apr 01, 2015 and Jun
30, 2015.
Brand Posts
MGM Grand Las Vegas
Top keywords used in the Posts
Frequency
MGM Grand 19
weekend 15
ready 14
Floyd Mayweather 14
FILL 13
6%
94%
Brand Participation Brand Non Participation
89%
3% 8%
Posititve Negative Neutral
Brand Posts - Engagement
MGM Grand Las Vegas responded to 16 conversations generated by the 251 Posts they published.
MGM Grand Las Vegas receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
MGM Grand Las Vegas
Most Engaging Brand Posts
MGM Grand Las Vegas
Sun, May 3 at 1:29 AM EDT
The Champ Floyd Mayweather doing some interviews just after his win against Manny Pacquiao. Thanks t ..
Engagement Score
Likes Comments Shares Sentiment
1,000
11,290
6,591
1,660
Positive
Sat, May 2 at 11:01 AM EDT
Rise & shine. It's #MayPac time.
Tue, Apr 7 at 4:05 PM EDT
Vegas is ready for Mayweather vs. Pacquiao. Are you?
Engagement Score
Likes Comments Shares Sentiment
953
9,469
271
838
Positive
Engagement Score
Likes Comments Shares Sentiment
882
5,830
242
616
Positive
0 50 100 150 200 250
0 100 200 300 400 500
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of MGM Grand Las Vegas posts were Photos, and posts with Videos received the highest engagement.
Most of MGM Grand Las Vegas posts were published on Friday and posts on Saturday received the highest engagement.
Brand Post Types
Days of the Week
MGM Grand Las Vegas
0
50
100
150
200
250
Positive Neutral Negative Users posted a total of 1,555 Posts
between Apr 01, 2015 and Jun 30, 2015 on
MGM Grand Las Vegas's wall.
User Posts
MGM Grand Las Vegas
Top keywords used in the Posts
Frequency
Grand Las Vegas 705
MGM Grand Las 698
post 197
Tickets 141
fight 121
2%
98%
Brand Participation Brand Non Participation
25%
7%
68%
Posititve Negative Neutral
User Posts - Engagement
MGM Grand Las Vegas responded to 32 conversations generated by the 1,559 Posts fans published.
MGM Grand Las Vegas appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
MGM Grand Las Vegas
Content Intel
0 10 20 30 40 50 60 70 80 90
0 50 100 150 200 250 300 350 400 450 500
Brand News
Others
Deals
Event
Food
Photos
Contest
Question to fans
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of MGM Grand Las Vegas posts were around 'Event', and posts around 'Question to fans' received the highest engagement.
MGM Grand Las Vegas
0 1 2 3 4 5 6 7 8 9 10
0 50 100 150 200 250 300 350
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In MGM Grand Las Vegas Posts about General Happenings, the category Current Affairs received the highest engagement.
About General Happenings
MGM Grand Las Vegas
0 1 2 3 4 5
0 200 400 600
#WETatNIGHT
#NegroniWeek
Fight Week
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 100 200 300 400 500
#WETatNIGHT
#NegroniWeek
Fight Week
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #WETatNIGHT was the most engaging campaign run by MGM Grand Las Vegas.
Overall, #WETatNIGHT engaged the best out of the recent 3 campaigns run by MGM Grand Las Vegas.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
MGM Grand Las Vegas
Brand Overview
ARIA Resort & Casino
Fans 879,817
New Fans 18,312
Fan Growth 2.13%
Country United States
Demographics Not Available
ARIA Resort & Casino has 18,312 new Likes and an audience base of 879,817 fans.
ARIA Resort & Casino
Brand Overview
Posts
Brand User
Engagement Score 294 Total Fan Posts 331
Total Posts 165 Brand Response Rate 11.18%
Total Likes 210,441 Average Reply Time 9 hrs, 23 mins
Total Comments 7,473 General Sentiment Neutral
Total Shares 7,661
ARIA Resort & Casino had 165 new Posts, and their most recent campaign is #BastilleDay.
ARIA Resort & Casino
Content & Campaigns
Most Engaging Content Type Like
This/Engagement Oriented Posts
Most Engaging Campaign 2014 ARIA Classic
Least Engaging Content Type Deals Most Recent Campaign #BastilleDay
Most Prolific Content Type Food
Fan Growth
850,000
855,000
860,000
865,000
870,000
875,000
880,000
885,000
ARIA Resort & Casino had a growth rate of 2.13% between Mar 31, 2015 and Jun 30, 2015.
ARIA Resort & Casino
Total Fans 879,817
New Fans 18,312
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
ARIA Resort & Casino had an average engagement score of 294 and its highest was 990.
ARIA Resort & Casino
0
1
2
3
4
5
6 ARIA Resort & Casino posted a total of 165
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
ARIA Resort & Casino
Top keywords used in the Posts
Frequency
Vegas 24
ARIA 17
Bardot 9
JeanPhilippe 7
Las Vegas 6
7%
93%
Brand Participation Brand Non Participation
85%
1% 14%
Posititve Negative Neutral
Brand Posts - Engagement
ARIA Resort & Casino responded to 12 conversations generated by the 165 Posts they published.
ARIA Resort & Casino receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
ARIA Resort & Casino
Most Engaging Brand Posts
ARIA Resort & Casino
Sun, Apr 19 at 10:03 AM EDT
85 degree pools, 33 degree drinks & 80 degree weather. #HowWeVegas
Engagement Score
Likes Comments Shares Sentiment
1,000
36,123
902
812
Positive
Thu, Jun 18 at 12:32 PM EDT
Wish you were here. #HowWeVegas
Fri, May 15 at 6:46 PM EDT
How you doin'?
We're amazing because... we just got the world's first #FRIENDS slot machine! 21+
Engagement Score
Likes Comments Shares Sentiment
990
19,167
573
406
Positive
Engagement Score
Likes Comments Shares Sentiment
989
9,534
1,391
899
Positive
0 50 100 150
0 50 100 150 200 250 300 350
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of ARIA Resort & Casino posts were Photos, and posts with Photos received the highest engagement.
Most of ARIA Resort & Casino posts were published on Friday and posts on Sunday received the highest engagement.
Brand Post Types
Days of the Week
ARIA Resort & Casino
0
2
4
6
8
10
12
14
16
18
20
Positive Neutral Negative Users posted a total of 331 Posts between
Apr 01, 2015 and Jun 30, 2015 on ARIA
Resort & Casino's wall.
User Posts
ARIA Resort & Casino
Top keywords used in the Posts
Frequency
ARIA Resort 197
Casino 168
Las Vegas 46
Aria 34
Vegas 31
11%
89%
Brand Participation Brand Non Participation
31%
2% 67%
Posititve Negative Neutral
User Posts - Engagement
ARIA Resort & Casino responded to 37 conversations generated by the 331 Posts fans published.
ARIA Resort & Casino appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
ARIA Resort & Casino
Content Intel
0 10 20 30 40 50 60
0 100 200 300 400 500 600
Brand News
Others
Deals
Travel Destination…
Event
Food
Photos
Contest
Social Cause/Good…
Question to fans
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of ARIA Resort & Casino posts were around 'Food', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement.
ARIA Resort & Casino
0 1 2
0 100 200 300 400
Fact
Advice/Tips
Question to fans
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 50 100 150 200
Others
Festival/Greeting
s
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In ARIA Resort & Casino Posts about Hospitality, Question to fans posts received the highest engagement.
In ARIA Resort & Casino Posts about General Happenings, the category Festival/Greetings received the highest engagement.
About Hospitality About General Happenings
ARIA Resort & Casino
0 1 2 3 4 5
0 100 200 300
#LVThenandNow
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 100 200 300
#BastilleDay
#LVThenandNow
#VegasByTheNumbe
rs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #LVThenandNow was the most engaging campaign run by ARIA Resort & Casino.
Overall, #LVThenandNow engaged the best out of the recent 3 campaigns run by ARIA Resort & Casino.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
ARIA Resort & Casino
Brand Overview
Bellagio Las Vegas
Fans 838,854
New Fans 46,202
Fan Growth 5.83%
Country United States
Demographics Mostly Older, Female and Attached.
Bellagio Las Vegas has 46,202 new Likes and an audience base of 838,854 fans who are mostly Older, Female and Attached.
Bellagio Las Vegas
Brand Overview
Posts
Brand User
Engagement Score 769 Total Fan Posts 0
Total Posts 81 Brand Response Rate 0%
Total Likes 361,028 Average Reply Time 0 sec
Total Comments 11,102
General Sentiment NO User Post For
TimePeriod
Total Shares 21,979
Bellagio Las Vegas had 81 new Posts, and their most recent campaign is #LiveTheMlife.
Bellagio Las Vegas
Content & Campaigns
Most Engaging Content Type Photos Most Engaging Campaign #BellagioHoliday
Least Engaging Content Type Event Most Recent Campaign #LiveTheMlife
Most Prolific Content Type Like
This/Engagement Oriented Posts
Fan Growth
760,000
770,000
780,000
790,000
800,000
810,000
820,000
830,000
840,000
850,000
Bellagio Las Vegas had a growth rate of 5.83% between Mar 31, 2015 and Jun 30, 2015.
Bellagio Las Vegas
Total Fans 838,854
New Fans 46,202
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Bellagio Las Vegas had an average engagement score of 769 and its highest was 999.
Bellagio Las Vegas
Community Analysis
Bellagio Las Vegas fans are mostly Older, Female and Attached.
Bellagio Las Vegas fans are largely from United States followed by United Kingdom.
Fan Demographics Distribution of Fans
Bellagio Las Vegas
40%
60%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
United States
United Kingdom
Mexico
Brazil
Canada
India
Italy
Germany
Australia
0
1
2
3
4 Bellagio Las Vegas posted a total of 81
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Bellagio Las Vegas
Top keywords used in the Posts
Frequency
something beautiful
12
week 12
Lago 8
Conservatory 5
Las Vegas 4
27%
73%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Bellagio Las Vegas responded to 22 conversations generated by the 81 Posts they published.
Bellagio Las Vegas receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Bellagio Las Vegas
Most Engaging Brand Posts
Bellagio Las Vegas
Fri, May 15 at 4:35 PM EDT
In Case You Missed It: Watch the Fountains of Bellagio dance to the music of Tiësto!
Engagement Score
Likes Comments Shares Sentiment
999
4,710
773
3,021
Positive
Sat, Jun 20 at 1:33 PM EDT
Good morning, Las Vegas!
Sun, Apr 19 at 12:15 PM EDT
Our 27-foot chocolate fountain, because you need something sweet this lovely Sunday!
Engagement Score
Likes Comments Shares Sentiment
998
19,375
813
943
Positive
Engagement Score
Likes Comments Shares Sentiment
982
8,727
496
1,004
Positive
0 20 40 60 80
0 200 400 600 800 1,000
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Bellagio Las Vegas posts were Photos, and posts with Videos received the highest engagement.
Most of Bellagio Las Vegas posts were published on Friday and posts on Monday received the highest engagement.
Brand Post Types
Days of the Week
Bellagio Las Vegas
Content Intel
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700 800 900 1000
Brand News
Deals
Event
Food
Photos
Contest
Question to fans
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Bellagio Las Vegas posts were around 'Like This/Engagement Oriented Posts', and posts around 'Photos' received the highest engagement.
Bellagio Las Vegas
0 1 2 3
0 100 200 300 400
#LiveTheMlife
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 200 400 600 800 1000
#LiveTheMlife
#BellagioNYE
#BellagioHoliday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #LiveTheMlife was the most engaging campaign run by Bellagio Las Vegas.
Overall, #BellagioHoliday engaged the best out of the recent 3 campaigns run by Bellagio Las Vegas.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Bellagio Las Vegas
Brand Overview
Mandalay Bay Resort and Casino
Fans 427,472
New Fans 7,499
Fan Growth 1.79%
Country United States
Demographics Mostly Older, Female and Attached.
Mandalay Bay Resort and Casino has 7,499 new Likes and an audience base of 427,472 fans who are mostly Older, Female and Attached.
Mandalay Bay Resort and Casino
Brand Overview
Posts
Brand User
Engagement Score 200 Total Fan Posts 0
Total Posts 97 Brand Response Rate 0%
Total Likes 34,614 Average Reply Time 0 sec
Total Comments 1,576
General Sentiment NO User Post For
TimePeriod
Total Shares 2,627
Mandalay Bay Resort and Casino had 97 new Posts, and their most recent campaign is #July4th.
Mandalay Bay Resort and Casino
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign Receive up to 20%
off
Least Engaging Content Type Contest Most Recent Campaign #July4th
Most Prolific Content Type Event
Fan Growth
414,000
416,000
418,000
420,000
422,000
424,000
426,000
428,000
430,000
Mandalay Bay Resort and Casino had a growth rate of 1.79% between Mar 31, 2015 and Jun 30, 2015.
Mandalay Bay Resort and Casino
Total Fans 427,472
New Fans 7,499
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Mandalay Bay Resort and Casino had an average engagement score of 200 and its highest was 963.
Mandalay Bay Resort and Casino
Community Analysis
Mandalay Bay Resort and Casino fans are mostly Older, Female and Attached.
Mandalay Bay Resort and Casino fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
Mandalay Bay Resort and Casino
38%
62%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K
United States
Mexico
Canada
United Kingdom
Brazil
India
Germany
Australia
Italy
0
1
2
3
4
5 Mandalay Bay Resort and Casino posted a
total of 97 Posts between Apr 01, 2015 and
Jun 30, 2015.
Brand Posts
Mandalay Bay Resort and Casino
Top keywords used in the Posts
Frequency
BAZ Las Vegas 15
Mandalay Bay Resort
14
Vegas 13
Resortist 10
LIGHT Vegas 9
0%
100%
Brand Participation Brand Non Participation
81%
9%
10%
Posititve Negative Neutral
Brand Posts - Engagement
Mandalay Bay Resort and Casino responded to 0 conversations generated by the 97 Posts they published.
Mandalay Bay Resort and Casino receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Mandalay Bay Resort and Casino
Most Engaging Brand Posts
Mandalay Bay Resort and Casino
Mon, May 4 at 7:56 PM EDT
Go Behind the Scenes to experience Michael Jackson ONE by Cirque du Soleil, and meet the brilliant c ..
Engagement Score
Likes Comments Shares Sentiment
963
2,428
288
654
Positive
Fri, Apr 3 at 11:37 AM EDT
The beach is open and we are ready to kick this weekend off here at #MandalayBayBeach! #Resortist
Wed, May 20 at 12:51 PM EDT
Nothing better like a view of the #Vegas Strip from House of Blues Las Vegas Foundation Room to get ..
Engagement Score
Likes Comments Shares Sentiment
787
2,814
116
148
Positive
Engagement Score
Likes Comments Shares Sentiment
703
1,963
128
125
Positive
0 20 40 60 80 100
0 100 200 300 400 500
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Mandalay Bay Resort and Casino posts were Photos, and posts with Links received the highest engagement.
Most of Mandalay Bay Resort and Casino posts were published on Friday and posts on Monday received the highest engagement.
Brand Post Types
Days of the Week
Mandalay Bay Resort and Casino
Content Intel
0 5 10 15 20 25 30
0 50 100 150 200 250 300 350 400 450 500
Brand News
Others
Deals
Event
Food
Photos
Contest
Question to fans
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Mandalay Bay Resort and Casino posts were around 'Event', and posts around 'Question to fans' received the highest engagement.
Mandalay Bay Resort and Casino
0 1 2 3
0 50 100 150
#Fintastic15
#MothersDay
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 50 100 150 200 250
#July4th
#Fintastic15
#MothersDay
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #MothersDay was the most engaging campaign run by Mandalay Bay Resort and Casino.
Overall, #July4th engaged the best out of the recent 3 campaigns run by Mandalay Bay Resort and Casino.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Mandalay Bay Resort and Casino
Brand Overview
Caesars Palace
Fans 418,724
New Fans 16,226
Fan Growth 4.03%
Country United States
Demographics Mostly Older, Female and Attached.
Caesars Palace has 16,226 new Likes and an audience base of 418,724 fans who are mostly Older, Female and Attached.
Caesars Palace
Brand Overview
Posts
Brand User
Engagement Score 198 Total Fan Posts 822
Total Posts 136 Brand Response Rate 3.77%
Total Likes 42,884 Average Reply Time 7 hrs, 46 mins
Total Comments 2,397 General Sentiment Neutral
Total Shares 3,830
Caesars Palace had 136 new Posts, and their most recent campaign is #July4th 2015.
Caesars Palace
Content & Campaigns
Most Engaging Content Type Like
This/Engagement Oriented Posts
Most Engaging Campaign #ShaniaInVegas
Least Engaging Content Type Contest Most Recent Campaign #July4th 2015
Most Prolific Content Type Event
Fan Growth
390,000
395,000
400,000
405,000
410,000
415,000
420,000
Caesars Palace had a growth rate of 4.03% between Mar 31, 2015 and Jun 30, 2015.
Caesars Palace
Total Fans 418,724
New Fans 16,226
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Caesars Palace had an average engagement score of 198 and its highest was 954.
Caesars Palace
Community Analysis
Caesars Palace fans are mostly Older, Female and Attached.
Caesars Palace fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
Caesars Palace
49%
51%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K
United States
Mexico
Canada
United Kingdom
Brazil
Australia
India
Germany
Italy
Japan
0
1
2
3
4 Caesars Palace posted a total of 136 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Caesars Palace
Top keywords used in the Posts
Frequency
Las Vegas 30
tickets 17
Mariah Carey 17
Caesars Palace 13
Vegas 12
4%
96%
Brand Participation Brand Non Participation
84%
3% 13%
Posititve Negative Neutral
Brand Posts - Engagement
Caesars Palace responded to 6 conversations generated by the 136 Posts they published.
Caesars Palace receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Caesars Palace
Most Engaging Brand Posts
Caesars Palace
Thu, Apr 2 at 6:57 PM EDT
Las Vegas Blvd. looked a bit different in 1970. #TBT http://bit.ly/1GQD5xb
Engagement Score
Likes Comments Shares Sentiment
954
3,802
156
478
Positive
Sat, Apr 4 at 12:56 PM EDT
Could your Saturday get any better than this? http://bit.ly/1J5DcE9
Wed, Jun 24 at 4:51 PM EDT
Curious about what happens before Reba McEntire and Brooks & Dunn take the stage at The Colosseum
at ..
Engagement Score
Likes Comments Shares Sentiment
849
3,248
195
154
Positive
Engagement Score
Likes Comments Shares Sentiment
810
1,868
106
281
Positive
0 10 20 30 40 50 60 70
0 50 100 150 200 250 300
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Caesars Palace posts were Photos, and posts with Photos received the highest engagement.
Most of Caesars Palace posts were published on Wednesday and posts on Thursday received the highest engagement.
Brand Post Types
Days of the Week
Caesars Palace
0
20
40
60
80
100
120
Positive Neutral Negative Users posted a total of 822 Posts between
Apr 01, 2015 and Jun 30, 2015 on Caesars
Palace's wall.
User Posts
Caesars Palace
Top keywords used in the Posts
Frequency
Caesars Palace 669
show 145
Las Vegas 137
post 131
iHeartRadio Summer Pool Party
128
4%
96%
Brand Participation Brand Non Participation
27%
6%
67%
Posititve Negative Neutral
User Posts - Engagement
Caesars Palace responded to 31 conversations generated by the 825 Posts fans published.
Caesars Palace appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Caesars Palace
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 100 200 300 400 500 600
Brand News
Others
Deals
Travel Destination…
Event
Food
Photos
Contest
Social Cause/Good…
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Caesars Palace posts were around 'Event', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement.
Caesars Palace
0 1 2 3
0 100 200 300 400
Advice/Tips
Travel Destination
Information
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 50 100 150
Others
Entertainment
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Caesars Palace Posts about Hospitality, Travel Destination Information posts received the highest engagement.
In Caesars Palace Posts about General Happenings, the category Entertainment received the highest engagement.
About Hospitality About General Happenings
Caesars Palace
0 1 2 3 4 5
0 200 400 600 800
#TogetherInVegas
#iHeartPoolParty
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800 1000
#July4th 2015
#TogetherInVegas
#iHeartPoolParty
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #TogetherInVegas was the most engaging campaign run by Caesars Palace.
Overall, #July4th 2015 engaged the best out of the recent 3 campaigns run by Caesars Palace.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Caesars Palace
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