WE GET YOU LAS VEGAS - OUTFRONT Media

COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/8/2021

WE GET YOU LAS VEGASMedia Across The Market

http://outfrontmedia.com

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OUTFRONT BY NAME OUTFRONT by nature.

At OUTFRONT, we understand that to brands, audiences are everything. The pandemic has accelerated the change of nearly everything, including all of us. Our media continues to impact people where and when it matters. As the most visible media platform in America, we understand our role in creating cultural impact. That’s why we are dedicated to helping people, places, and business grow stronger.

We are adding intelligence to OOH, making our media more accurate, more agile, and more accountable. We have an insights suite and attribution solution designed to reach and measure impact against your desired audience.

We blend the visibility and creative impact of real-world media with the versatility of digital, infused with the power of audience data. We champion the power of the biggest canvases in America to drive engagement, fame, and trust.

We are front and center in the places where people live, work, and play. From neighborhoods and communities, to urban centers and transit hubs, to busier than every highways and roads.

We are everywhere. We empower smart brands to leverage our ubiquity (500K canvases), our national footprint (25 top markets), and our local community connections (and relevance).

Welcome to America’s most visible and most versatile media network.

Welcome to OUTFRONT. We get you America.

LAS VEGAS702.795.3325 COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/06/2021

3COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/8/2021

IMPACT WHERE IT MATTERS

WE LEVERAGE THE POWER OF TECHNOLOGY, LOCATION, AND CREATIVITY TO DRIVE IMPACT AND ENGAGEMENT BETWEEN BRANDS AND AUDIENCES.

TECHNOLOGY

Technology is a priority for OUTFRONT. We have the right hardware, software, and data to make your campaigns targeted, efficient, and trackable. We know reaching the right people is a top priority. That’s why we use syndicated research, proprietary geospatial data, and real time mobile data to find people IRL. We also know that measurement matters. So, we have developed an attribution model that is scalable to meet different business needs.

CREATIVITY

Creative drives 70% of an ad’s effectiveness and OOH is the most creative media out there. OUTFRONT delivers the best assets in the country, serving as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative. Leverage our award winning in-house creative agency, STUDIOS, for best in class creative services or tap into XLabs to bring dynamic capabilities to your digital creative.

LOCATION

At its heart, OOH is a location based medium allowing smart brands to leverage contextual relevance. With over 500K canvases & presence in highly trafficked transit hubs, OUTFRONT has national breadth with deep local depth. This scale allows all brands, national or local, to make an impact and maintain a national presence (7 out of 10 Americans weekly*), with targeted messaging by market or demographic.

SOURCE: THE HARRIS POLL AND OAAA, 2021. DPAA & XASIS ANNUAL MEDIA DECISION MAKER STUDY, 2021. QUOTIENT, GREER BINGHAM, 2021.

LAS VEGAS702.795.3325


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TIME TO MIX IT UPTHE PANDEMIC ACCELERATED BEHAVIORAL CHANGES, HIGHLIGHTING AND INCREASING OUTFRONT’S PROXIMITY MARKETING POWER. AS YOUR AUDIENCE MIXES UP THEIR ROUTINE, SO DO WE. OUR ABILITY TO INTEGRATE INTO COMMUNITIES, DRIVE CONTEXTUAL AND SITUATIONAL RELEVANCE, AND AMPLIFY DIGITAL MEDIA’S EFFECTIVNESS UNIQUELY POSITIONS OUTFRONT (AND YOUR MESSAGING) TO IMPACT CONSUMERS.

ALL EYES ON OUTDOOR

The demand for outdoor and real life experiences remains high. Whether on the roads or in transit systems, OOH’s impact is higher than ever before. In fact, 53% of people reported noticing OOH ad more now than pre-pandemic. It doesn’t stop there. People take action after OOH exposure, with top actions including search, website visitation, talking about the brand, and in-store purchases. Brands are taking note, with 77% increasing their knowledge of the sector in the past 18 months.

DIGITAL BURNOUT

People are experiencing digital fatigue, with 71% reporting tuning out digital ads and 33% already spending less time with their various screens. Advertisers see OOH as a viable solution, due to its real life impact and creativity that amplifies digital connections. That’s why 87% of advertisers are recommending digital OOH in the next 12 months. Leverage the core strengths of OOH with the connectivity of mobile to provide more touchpoints of engagement and inspire people to search, shop, or share.

MOST TRUSTED MEDIUM

Trust is key for brands today. OOH remains the most trusted medium, seeing the largest increase in consumer trust during the pandemic. We believe this is due to its tangible in real life nature. This is especially true among the younger generations, with OOH being the #1 preferred media format for Millennials and Gen Z. And it continues to drive action, with 92% of Millennials and 77% of Gen Z responding that they were extremely likely to purchase a product after seeing an OOH ad.

SOURCE: THE HARRIS POLL AND OAAA, 2021. DPAA & XASIS ANNUAL MEDIA DECISION MAKER STUDY, 2021. QUOTIENT, GREER BINGHAM, 2021.




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LEVERAGE OUR EDGE

OUTFRONT’S 360˚ PARTNERSHIP APPROACH ENSURES YOU GET THE EDGE ON YOUR COMPETITION.

CREATIVE

AMPLIFICATION

ATTRIBUTION

CONSULTATION

PRODUCTION

ATTRIBUTIONTRACKING SUCCESS

Our suite of attribution solutions can track the successes of your campaign based on particular KPIs like Foot Traffic, Web Traffic, Phone Calls, Tune In, and Brand Affinity.

PRODUCTIONLAUNCHING YOUR CAMPAIGN

Let’s launch your brand story! With a full in-house operations team, your campaign will hit the streets in an impactful way.

AMPLIFICATIONTAKING YOUR MESSAGE FROM IRL TO URL

OOH is the best primer for all things digital, including search, social, and mobile. Our communications team can assist in press, social campaigns, and digital engagement tracking.

CREATIVETHE MOST CREATIVE OF ALL MEDIUMS

Leverage our award winning in-house creative agency, OUTFRONT STUDIOS, to aid with anything from best practices to full campaign development. Utilize XLABS to bring dynamic digital elements to your campaign.

CONSULTATIONDEFINING YOUR CAMPAIGN

Tap into smartSCOUT™, Geopath, or StreetMetrics to find the best canvases to reach your audience. Prefer to buy programmatically? 1000+ canvases available to be bought programmatically on top SSP & DSP platforms.



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AMPLIFICATION MATTERSOUTFRONT is the best primer for digital engagement.

SEARCH

When OOH is added to the media mix, it increases search’s return on ad spend by 40%.

MOBILE

Consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.

SOCIAL

OOH drives nearly 4x more social/digital activations, per ad dollar spent, than any other media. In addition, 1 in 4 Americans has posted an OOH ad onto Instagram.

OOH drove 300% increase in search for an innovative insulin company.

A single subway wrap for Supreme reached 2.2 billion people on Twitter.

OOH & mobile increased purchase intent for Bounce Curl by 18%.

SOURCE: SEARCH: BENCHMARKETING: NIELSEN, MOBILE: OCEAN NEURO INSIGHTS.

SEARCH

When OOH is added to the media mix, it increases search’s return on ad spend by 40%.

MOBILE

Consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.

SOCIAL

OOH drives nearly 4x more social/digital activations, per ad dollar spent, than any other media. In addition, 1 in 4 Americans has posted an OOH ad onto Instagram.

OOH drove 300% increase in search for an innovative insulin company.

A single subway wrap for Supreme reached 2.2 billion people on Twitter.

OOH & mobile increased purchase intent for Bounce Curl by 18%.

SOURCE: SEARCH: BENCHMARKETING: NIELSEN, MOBILE: OCEAN NEURO INSIGHTS.

DIGITALSEARCH

WITHOOH+40%

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TO OOH

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SCAN OR CLICK FOR THE AFREZZA CASE STUDY

SCAN OR CLICK FOR THE SUPREME CASE STUDY

SCAN OR CLICK FOR BOUNCE CURL CASE STUDY

SCAN OR CLICK FOR THE AFREZZA CASE STUDY

SCAN OR CLICK FOR THE SUPREME CASE STUDY

SCAN OR CLICK FOR BOUNCE CURL CASE STUDY


https://www.youtube.com/watch?v=ahNsNBDT-q8

https://www.youtube.com/watch?v=ahNsNBDT-q8

https://www.outfrontmedia.com/inspiration/case-studies/supreme

https://www.outfrontmedia.com/inspiration/case-studies/afrezza

OUTFRONT’S COMPREHENSIVE SOLUTIONS STACK PROVIDES CLIENTS WITH THE FLEXIBILITY TO CHOOSE ATTRIBUTION PRODUCTS BASED ON SPECIFIC CAMPAIGN KPIs.

FOOTFALL Footfall uses a consumer’s physical behavior to track incremental store and on-site visits to OOH campaigns they have viewed.

ONLINEOnline conversion tracking identifies when a consumer is exposed to OOH advertising and then visits the corresponding brand’s website or mobile app.

TUNE-INDevices exposed to OOH ads are mapped to households that viewed a specific program, measuring tune-in lift.

LOCATION SURVEYING On site surveying provides brands with the opportunity to understand how audiences are responding to OOH creative. Awareness, ad recall, interest, and intent to buy attributes are measured, providing valuable insight around ROI and the true impact of the OOH buy.

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ATTRIBUTION MATTERS


LAS VEGAS702.795.3325


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3%TV

5%RADIO

17%PRINT

16%DIGITAL 11%

OOH

11% TV

19%PRINT

12%DIGITAL

3%OOH

2022 FORECAST 2023 FORECAST

4%RADIO

OOH IS SET FOR CONTINUED GROWTHUS Media Forecast

SOURCE: MAGNA GLOBAL, 2021.COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/8/2021

LAS VEGAS702.795.3325

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YOUR STORY & YOUR AUDIENCE. OUR CANVAS.

IMPACT WHERE IT MATTERS: MEDIA ACROSS THE U.S.A.



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TOP 50 MARKETS CBSA POPULATIONAGE 18+ BULLETINS WALLSCAPES POSTERS &

JUNIOR POSTERSCOMMUTER RAIL

& SUBWAY BUSES STREET FURNITURE SPECIALTY MOBILE + SOCIAL NETWORKS

1 New York-Newark et al, NY-NJ-PA 15,756,268 ● ● ● ● ● ● ● ● ● ● ● ● ● ●

2 Los Angeles-Long Beach et al, CA 10,403,667 ● ● ● ● ● ● ● ● ● ● ● ● ●

3 Chicago et al, IL-IN-WI 7,428,442 ● ● ● ● ● ● ● ● ● ●

4 Dallas-Fort Worth-Arlington, TX 5,865,419 ● ● ● ● ● ● ●

5 Houston-The Woodlands et al, TX 5,389,712 ● ● ● ● ● ●

6 Washington et al, DC-VA-MD-WV 4,983,627 ● ● ● ● ● ● ● ● ●

7 Miami-Fort Lauderdale et al, FL 4,975,502 ● ● ● ● ● ● ● ● ● ● ● ● ●

8 Philadelphia et al, PA-NJ-DE-MD 4,932,029 ● ● ● ● ● ● ● ●

9 Atlanta-Sandy Springs et al, GA 4,752,714 ● ● ● ● ● ● ● ● ● ● ● ● ●

10 Boston-Cambridge-Newton, MA-NH 4,032,782 ● ● ● ● ● ● ● ● ● ● ● ● ●

11 San Francisco-Oakland et al, CA 3,827,557 ● ● ● ● ● ● ● ● ● ● ● ●

12 Phoenix-Mesa-Scottsdale, AZ 3,790,320 ● ● ● ● ● ● ● ● ● ● ● ● ●

13 Riverside et al, CA 3,542,301 ● ● ● ●

14 Detroit-Warren-Dearborn, MI 3,412,676 ● ● ● ● ● ● ●

15 Seattle-Tacoma-Bellevue, WA 3,235,687 ● ● ●

16 Minneapolis-St. Paul, MN 2,872,781 ● ● ● ● ● ● ●

17 San Diego-Carlsbad, CA 2,642,192 ● ● ● ● ● ● ●

18 Tampa St. Petersburg, FL 2,638,887 ● ● ● ●

19 Denver-Aurora-Lakewood, CO 2,379,094 ● ● ● ● ●

20 Baltimore-Columbia-Towson, MD 2,249,834 ● ●

21 St. Louis, MO-IL 2,207,607 ● ● ● ● ● ●

22 Orlando-Kissimmee-Sanford, FL 2,119,083 ● ● ● ●

23 Portland-Vancouver et al, OR-WA 2,028,866 ● ● ●

24 San Antonio-New Braunfels, TX 1,990,817 ● ● ●

25 Pittsburgh, PA 1,904,900 ● ●

TOP 50 MARKETS

● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE

NOTE: TOP 50 MARKETS BASED ON OUTFRONT INVENTORY AND POPULATION COUNT SOURCE: CENSUS DATA (2021 UPDATE).

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TOP 50 MARKETS CBSA POPULATIONAGE 18+ BULLETINS WALLSCAPES POSTERS &

JUNIOR POSTERSCOMMUTER RAIL

& SUBWAY BUSES STREET FURNITURE SPECIALTY MOBILE + SOCIAL NETWORKS

26 Sacramento--Roseville et al, CA 1,868,176 ● ● ● ● ●

27 Las Vegas-Henderson-Paradise, NV 1,816,899 ● ● ● ● ●

28 Cincinnati, OH-KY-IN 1,747,915 ● ●

29 Kansas City, MO-KS 1,685,604 ● ● ● ● ●30 Columbus, OH 1,680,497 ● ● ● ● ●31 Cleveland-Elyria, OH 1,633,258 ● ● ●

32 Indianapolis-Carmel-Anderson, IN 1,618,427 ● ● ● ●

33 San Jose-Sunnyvale et al, CA 1,570,775 ● ● ● ● ● ● ● ● ●

34 Nashville-Davidson et al, TN 1,558,528 ● ● ●

35 Virginia Beach et al, VA-NC 1,406,361 ● ● ● ●

36 Providence-Warwick, RI-MA 1,354,161 ● ● ● ● ●

37 Jacksonville, FL 1,256,747 ● ● ●

38 Raleigh, NC 1,097,311 ● ●

39 Richmond, VA 1,040,950 ● ●

40 Memphis, TN-MS-AR 1,026,675 ● ● ●

41 Louisville et al, KY-IN 1,001,624 ● ● ● ● ● ● ●

42 New Orleans-Metairie, LA 1,000,128 ● ● ● ● ●

43 Hartford-West Hartford et al, CT 978,154 ● ● ● ● ● ●

44 Buffalo-Cheektowaga et al, NY 943,573 ● ● ●

45 Rochester, NY 891,865 ● ●

46 Grand Rapids-Wyoming, MI 845,634 ● ● ● ● ●

47 Worcester, MA-CT 772,237 ● ●

48 Bridgeport-Stamford-Norwalk, CT 749,957 ● ● ●

49 Albany-Schenectady-Troy, NY 744,134 ● ●

50 Fresno, CA 735,818 ● ● ● ● ●

● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE

NOTE: TOP 50 MARKETS BASED ON OUTFRONT INVENTORY AND POPULATION COUNT SOURCE: CENSUS DATA (2021 UPDATE).

LAS VEGAS702.795.3325


TOP 50 MARKETS

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12LAS VEGAS702.795.3325

MEDIA ACROSSLAS VEGAS


https://www.outfrontmedia.com/find-your-market/lasvegas


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WE GET YOU LAS VEGAS.Las Vegas is famous for its lavish casino resorts, extravagant shows, and unique shopping experience bringing in millions of tourists every year. Las Vegas is the most populated city in Nevada and the greater Mojave Desert. A top three destination in the U.S. for business conventions and a global leader in the hospitality industry, Las Vegas attracts businesses and tourists alike. With indoor amusement parks, National Parks, and top rated spas you will never run out of things to do in Las Vegas.

WHY LAS VEGAS?

— Las Vegas has a thriving economy and is home to major companies as Zappos.com, Allegiant Airlines, U-Haul as well as gaming giants Caesars Entertainment, & MGM Resorts.

— Las Vegas is rated in the top 10 locations in the country for great food making it the perfect destination for foodies.

— There are more than 150 casinos and 50,000 hotel/motel rooms in the Las Vegas valley area.

— Las Vegas is a mecca for concerts and live performances as no other city welcomes as many top headliners on such a regular basis. A-list entertainers such as Adele, Cher, Bruno Mars, Lady Gaga, and Katy Perry, just to name a few, all have residencies in Las Vegas.

— Las Vegas is home to two major sports franchises, The Las Vegas Raiders and The Vegas Golden Knights.

— Las Vegas also offers several family friendly activities like visiting the Discovery Children’s Museum, hiking Red Rock Canyon, Gondola rides, and seeing Grand Canyon National Park.

LAS VEGAS702.795.3325SOURCE: GEOPATH 2021, DOWNTOWNVEGAS.COM, LAVISH LAS VEGAS NEWS

In Las Vegas, OUTFRONT reaches 99.9% of DMA consumers weekly.

SCAN OR CLICK TO LEARN MORE







LAS VEGAS702.795.3325SOURCE: CLARITAS, LLC (2022 UPDATE), LAS VEGAS RELEASE 1 TOTAL (MARCH 2020 – MARCH 2021)

LAS VEGAS 2.35 MILLION CBSA

LAS VEGASProfile

Time spent traveling toand from work each day

Blue-collar occupation

Female

Total miles traveledpast week

White-collar occupation

Associate's Degree or higher

Drive alone or carpooled

EmployedMale

33%

50%

50%

113mi.

20min.

91%

52%

20%

60%

African American12%

Asian10%

White40%

Other/Mixed6%

Hispanic/Latino33%


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MEDIA FORMATS

LAS VEGAS702.795.3325

BILLBOARDS 16

BULLETINS 17

DIGITAL BULLETINS 19

STREET FURNITURE 21

KIOSKS 22

SECOND SCREEN MEDIA 24

MOBILE NETWORK 25

SOCIAL MEDIA INTEGRATION 26


BACK TO MEDIA FORMATS



https://www.outfrontmedia.com/media/mobile

https://www.outfrontmedia.com/media/street-furniture/shelters

https://www.outfrontmedia.com/media/social

https://www.outfrontmedia.com/media/digital/liveboards

BILLBOARDS


BACK TO MEDIA FORMATSBACK TO MEDIA FORMATS

https://www.outfrontmedia.com/find-your-market/lasvegas/billboards



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BULLETINSBulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the Las Vegas area, our bulletins are uniquely situated to communicate your brand message in close proximity to tourist destinations, prompting action.

PRODUCT INFORMATION

— 14’ H x 48’ W

— Odd Sizes

— Sizes vary by location

— Extensions available

COVERAGE

— See map for complete coverage



https://www.outfrontmedia.com/media/billboards/bulletins



https://www.outfrontmedia.com/media/billboards

https://www.outfrontmedia.com/media/billboards

Las Vegas, NV: Bulletin Coverage

Copyright 2021, Claritas LLC. | Prepared by OUTFRONT Media (As of 11/22/2021)

BULLETIN BULLETIN COVERAGECOVERAGEAcross the Las Vegas DMAAcross the Las Vegas DMA

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BULLETINS IMPACT LAS VEGAS WITH SUPREME VISIBILITY. WITH VIBRANT LARGE FORMAT MESSAGES, BULLETINS COMMAND COMMUTER'S ATTENTION AND HELP BUILD BRANDS.




COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/02/2021 19LAS VEGAS702.795.3325

Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging to react to changing market conditions.

DIGITAL BULLETINS

PRODUCT INFORMATION:

— Sizes: 10'6" x36', 28'4"x51'

— Spot: 8 seconds

— Loop: 64 seconds

COVERAGE

— Town Square

— I-15 Freeway

— I-215 Freeway

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https://www.outfrontmedia.com/media/digital/digital-billboards


https://www.youtube.com/watch?v=g3Yqcfo933E



Las Vegas, NV CBSA: Digital Bulletin Coverage

Copyright 2021, Claritas LLC. | Prepared by OUTFRONT Media (As of 11/22/2021)

COPYRIGHT © 2022 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/8/2021 20

TARGETED COVERAGE REACHING BOTH HEAVILY TRAFFICKED HIGHWAYS AND SURFACE STREETS

LAS VEGAS702.795.3325

DIGITAL DIGITAL COVERAGECOVERAGEAcross the Las Vegas DMAAcross the Las Vegas DMA





SPECIALTY

BACK TO MEDIA FORMATSBACK TO MEDIA FORMATS

https://www.outfrontmedia.com/media/specialty/kiosks



KIOSKSLocated on primary streets across the city, lifestyle kiosks provide coverage in areas zoned out to other media. Dusk-to-dawn illumination provides round-the-clock visibility impacting pedestrian and vehicular traffic. Lifestyle kiosks offer low CPM and magazine-quality production providing great on-the-street extension of print campaigns.

PRODUCT INFORMATION

— 67”H x 46”W

COVERAGE

— Town Square

LAS VEGAS702.795.3325




Copyright 2016, The Nielsen Company | Prepared by OUTFRONT Media (As of 6/9/2016)


KIOSK COVERAGEMedia Across Town Square

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SATURATE A PREMIUM AUDIENCE WHO IS PRIMED TO BUY WITH STREET LEVEL KIOSKS.

LAS VEGAS702.795.3325




SECOND SCREEN MEDIA



Combine the power of OOH with mobile to create new engagement opportunities with your target audience. Targets the right users by geofencing your OOH and strategic locations, target by behavior, then create message frequency with this audience through retargeting. Proximity targeting technology enables mobile ad activation for users within a geographical boundary. These virtual perimeters are created around real-world locations defined as lat/longs, addresses, points of interest, zip codes, cities, DMAs, states, or nationwide.

PRODUCTS

— Proximity Targeting

— Retargeting

— Behavioral or Brand Targeting

— Transit System Audience Targeting

MOBILE NETWORKLOCATED IN THE TOP 50 MARKETS


SCAN OR CLICKTO LEARN MORE



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DRIVING CLIENT RESULTS

Social monitoring tracks lifts in location based social conversation and search with geofencing, plus social conversation around specific campaigns using keywords, hashtags, phrases, etc. Social listening metrics include: Reach, Spread, Mentions, Sentiment, and Trends.

ENGAGEMENT OPPORTUNITIES

Organic — Snapcodes + Filters

— QR Codes

— Shazam Codes

— Spotify Codes

Paid — AR

— Influencers

LOCATED IN THE TOP 50 MARKETS

SOCIAL MEDIAINTEGRATION

26BACK TO MEDIA FORMATS

SCAN OR CLICKTO LEARN MORE


https://www.outfrontmedia.com/media/social

OUTFRONTMEDIA.COM 702.795.33254185 W. POST RD. STE. F, LAS VEGAS, NV 89118INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK



https://www.instagram.com/outfrontmediausa/

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https://twitter.com/outfrontmediaus?lang=en

https://www.facebook.com/OutfrontMediaUSA/?fref=ts

https://plus.google.com/+OutfrontmediaUS

WE GET YOU LAS VEGAS - OUTFRONT Media

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