Can Twitter Predict the Result of Electoral Contests

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Poden les xarxes socials predir els resultats electorals? Can Twitter Predict Electoral Contests? Frederic Guerrero-Solé #6N2014

Transcript of Can Twitter Predict the Result of Electoral Contests

Poden les xarxes socials predir els resultats electorals?Can Twitter Predict Electoral Contests?

Frederic Guerrero-Solé#6N2014

Big Data and the All ParadigmThe end of the 3 S: Samples, Surveys and related Statistics

Social Networks as providers of ALL

However , Is All in Social Networks, can we ask All and answer All?

Introduction

The Google Flu Trends

Introduction

The Google Flu Trends

Introduction

What about Politics, and Electoral Contests?

Introduction

Attempts to predict electoral results using Twitter dataTumasjan, Sprenger, Sandner, and Welpe (2010)Number of party mentions can be considered a reflection of the vote share.

HoweverJungherr, Jürgens, and Schoen (2011) Refuted these results. Reported Opacity of method of collecting tweets, the arbitrariness of the sample and the time window selected, concluding that mentions cannot be considered a predictor of the election results.

Our Experience

How did you do it, in #7Steps?

@guerrerosolef: using TAGS, looking for samples #step1

How did you do it?

@guerrerosolef: choosing #25N for a neutral discussion #step2

How did you do it?

@guerrerosolef: development of a SNA software to process and analyze data #step3

How did you do it?

How did you do it?

How did you do it?

How did you do it?

@guerrerosolef: Assumed power law distribution, homophily andretweeting as a form of endorsement #step4

How did you do it?

@guerrerosolef: Calculated the overlaps between the communities of retweeters #step5

How did you do it?

@guerrerosolef: Classified users #citizens #politicians #media and journalists #step6

How did you do it?

@guerrerosolef: Compared our results with those of CIS #step7

How did you do it?

@guerrerosolef: Belief in the statistical signification of correlations #step7

Also...

@guerrerosolef: We were able to predict#PoliticalPolarization#UsersPoliticalLeaning#JournalistsPerceivedPoliticalLeaning

#7Conclusions

@guerrerosolef: Not All but Limited predictions paradigm. Researchers have to refine their questions and be creative #conclusion1

Conclusion

@guerrerosolef: Social Networks can provide answers... to good (not obvious) questions, every sample can lead to new predictions #conclusion2

Conclusion

@guerrerosolef: samples must fit the purposes of the research #conclusion3

Conclusion

@guerrerosolef: the path to significant outcomes is full of bias #conclusion4

Conclusion

@guerrerosolef: Researchers have to find ways to compare results with those of real world #conclusion5

Conclusion

@guerrerosolef: the evolution of Social Networks and Predictive Analytics will shape the way we can predict outcomes such as electoral contests #conclusion6

Conclusion

@guerrerosolef: Capacity to collect, process and analyze data as a new source for knowledge gap #conclusion7

Thank you!

Frederic Guerrero-SoléTaula de Nova Recerca@guerrerosolef