Business Management (Engineering) - CityU SCOPE

Part-time Year 2011 5th Intake

Programme Code: 113-29270

Bachelor of Science (Hons) in

Business Management (Engineering)

www.cityu.edu.hk/ce/bscbme/This programme is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance (reference number 451686).It is matter of discretion for individual employers to recognise any qualification to which this programme may lead.

Incorporating Modern Business Management Skills into Your Engineering and Technology Background

商業管理(工程)榮譽理學士

為工程科學背景學生而設的商業管理課程

Bachelor’s Degree(Top-Up) Programme

Admission RequirementsThere is one entry point for this programme in order to provide study opportunities for prospective students with different academic qualifications at the time of admission.Candidates for admission should possess one of the following:• Higher Diploma in Engineering, Computing, Multimedia or

Information Technology, Logistics or Supply Chain Management from The Hong Kong Institute of Vocational Education (IVE);

• Higher Diploma / Associate Degree or a comparable qualification in a subject area related to the above from a university or recognized post-secondary institute in Hong Kong.

• A qualification deemed to be equivalent to one of the above.

Programme Delivery and AdministrationThe programme will be delivered over 5 trimesters in two years (180 credits) and will follow a normal trimester structure. Lecturers from Coventry University will welcome the students at the start of the programme and play an important role in preparing the students for the Honours Degree Project. They work alongside academic staff from CityU so as to ensure the students' best chance of success.

Module 1 (Level 2 - 10 credit)

TrimesterA

TrimesterB

TrimesterC

Project Part 2

Year 1 Year 2

* the teaching schedule is subject to further revision by Coventry University

General Language RequirementApplicants whose first language is not English or whose previous qualification was not taught and assessed in English must provide evidence of attainment in English Language by achieving an IELTS of at least 6.0 or an equivalent qualification. IVE Higher Diploma/ Diploma graduates as well as HD/ AD holder from local universities are deemed to have satisfied this language requirement.

EnquiriesSchool of Continuing and Professional EducationLocation : LG/F, Academic Exchange Building, City University of

Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong

Tel : 3442 5802 / 3442 7423

Fax : 3442 0399

Email : [email protected]

Website : www.cityu.edu.hk/ce/bscbme

Tuition fee : HK$88,000, payable in 5 instalments1st instalment : HK$20,000 (to be paid within two weeks

of notice of admission)2nd instalment : HK$20,000 (to be paid in December 2011)3rd instalment : HK$15,000 (to be paid in May 2012)4th intsalment : HK$20,000 (to be paid in August 2012)Final instalment : HK$13,000 (to be paid in December 2012)

Graduation Fee : HK$400, due upon admissionAdditional fees will be charged in the case of re-assessment and/or re-taking a module.

FeesApplication fee : HK$140 (non-refundable, to be paid on application)

Programme Commencement September 2011

Programme Leader (Hong Kong) Dr. KO Yu-chun EdD, MPhil, MBA, BSocSc(Hons.), FIFireE,

AFHKPS, Registered Psychologist

Application Deadline31 May 2011, TuesdayAll applications will be processed on a rolling and competitive basis until all available places have been filled and, thus, early applications are highly encouraged.As the places on this programme are limited, the selection process will be on a competitive basis based on the information provided by the applicants at the time of application. The whole process and selection outcome is endorsed by the Programme Team and Coventry University. All decisions will be final.

Loans and Tax DeductionGovernment Non-means Tested LoansApplication forms can be obtained from District Offices and

the Student Financial Assistance Agency. For details or

enquiries please contact 2150 6222 or visit the Government

website www.sfaa.gov.hk. Current interest rate per annum:

3.599% (as at June 2009). The actual rate will be

determined at the time of loan application. Repayment:

repayable in 40 equal quarterly instalments within ten years

upon completion of the programme or after six years from

the first disbursement of the loan, whichever is earlier.

Tax Deduction for Self-Education ExpensesStudents of this programme are eligible to apply for a tax

deduction in relation to the course fees. For details or

website at www.info.gov.hk/ird.

Continuing Education Fund (CEF)This programme has been included in the list of reimbursable

courses under CEF. Upon successful completion of the

module, eligible applicants will be reimbursed 80% of their

module fee, subject to a maximum sum of HK$10,000.

Enquiry: 3142 2277 Website: www.sfaa.gov.hk/cef/

SCOPE/1/11/03/109

Written test or Interview will be arranged if required.

Project Part 3

Project Part 1

On-line Enquiries of Application StatusEnquiries on your application status can be made by visiting

our website www.cityu.edu.hk/ce/enrol/que 7 working days

after submission of your application form. An acknowledgement

of application will be sent to applicants via email.

Bachelor of Science (Hons) Business Management (Engineering)Bachelor of Science (Hons) Business Management (Engineering)

AssessmentThe assessment of students is by means of coursework and examinations. The weighting of these two components varies among modules.

* Details in this publication are accurate at the time of printing but subject to revision in the future.

Project Supervisor detailing the assessment requirements of the Project

Students can borrow books and access resources from the City University of Hong Kong Run Run Shaw Library.

Graduation Ceremony 2010

Why a BSc (Hons) in Business Management (Engineering)?In Hong Kong, there are many holders of engineering and technology related sub-degrees that end up working in the business sector in jobs like technical sales and marketing. However, these sub-degree holders may not have the appropriate education to help them do well in business-related positions. A business top-up degree which explicitly recognises their background and helps them become business graduates would be an attractive option.

Your Choice for Career Advancement in View of the Economic UncertaintyThis year, the programmes at SCOPE and at Coventry University have been updated to include additional elements in business and management that have a strong analytical or technological component in the face of the current economic downturn. The programme encourages the development of innovation and creativity, essential qualities that students from an engineering background can bring to management tasks.

Student Support from CityUTeaching will be delivered mainly by CityU academic staff with input to teaching from Coventry academic staff. Teaching will mainly take place in SCOPE Tsim Sha Tsui Learning Centre and selected modules may be held at SCOPE Learning Centre located at Kowloon Tong.

Students will be provided with access to CityU's Library (including electronics resources) and Computing Services Centre located on Kowloon Tong campus. Students can also utilize the Resources Centre managed by SCOPE at Jockey Club Environmental Building Learning Centre.

Coventry University in the United Kingdom, through the School of Continuing and Professional Education (SCOPE) at the City University of Hong Kong (CityU), offers a two-year, part-time programme leading to the BSc (Hons) Business Management (Engineering). There are over 130 part-time students currently studying on this programme in the 2010 - 2011 academic year.

Introduction to Coventry University

The history of Coventry University can be traced back over 150 years. The academic structure of the University comprises three faculties and two schools: Faculty of Engineering and Computing, Faculty of Business, Environment and Society, Faculty of Health and Life Sciences, School of Art and Design, and School of Life-long Learning. Currently around 18,000 students are studying at University.

There are about 200 academic staff and 150 support staff currently in the Faculty of Engineering and Computing. The Faculty offers a board range of programmes within the field of Engineering and Computing, including Foundation, BSc, BEng, MSc, MBA, as well as a range of research programmes. The programmes being offered are highly regarded by many companies for their practicality based on a sound theoretical foundation to help students achieve their maximum potential.

A Record of Teaching Excellence

The University's audit team believes that Coventry has in place processes and procedures which enable it to manage its portfolio of collaborative provision effectively and assure the quality of the delivery of its collaborative programmes. The close links established between staff and students serve to develop and foster an enhanced intercultural understanding, engendering confidence in the quality of the provision in the process. The findings of the audit support a conclusion of confidence in Coventry's stewardship of academic standards and in its oversight of the quality of the students' experience on its overseas collaborative provision.

Small Group discussion at the tutorial class

Students attending a seminar in CityU

Coventry University, UK * The combination of selected modules and the teaching sequence are subject to further revision by Coventry University.

Level Subject CerditsTheme 1: Management and Business Practice/Language ProficiencyLevel 2 10Level 2 10Level 2 20Level 3 10Level 3 20Theme 2: The Business Environment

Theme 3: Design and Strategy

Level 3 20Level 2 20

Business Management StrategyManagement and Organisational Behaviour

Level 3 30Level 3 20Level 3 20

ProjectProduct Development Strategies

Project Management

Programme Aims and ObjectivesThe aims of the programme are to: • educate graduates capable of applying their knowledge and

abilities to those areas of commercial management where a combination of academic, technical and managerial skills are required;

• provide an educational experience that offers students opportunities to develop professional capabilities and a range of personal transferable skills and English language skills that will enable them to pursue a range of employment opportunities within the business and commercial fields;

• allow students to build upon an existing base developed during their studies at their previous institution. This will be both a broadening and deepening experience.

Programme StructureThe programme structure consists of core modules on three themes: (I) Management and Business Practice/Language

Proficiency which provides a sound basis in the different functional areas of a business organisation,

(II) The Business Environment, which assists in the understanding of the context in which business organisations operate, and

(III) Design and Strategy, which provides the tools to analyse problems and identify solutions.

In order to further benefit the students, two Add-vantage modules focusing on key transferrable skills of English and effective communication are designed to improve students' employability.

Core Modules

Introduction to Research MethodsAdd-vantage Module (English)

Business Finance and AccountingAdd-vantage Module (Effective Communication)

Total Quality Management

Curriculum Outline

Management and Organisational BehaviourThe module aims to provide an understanding of the practical and professional issues associated with organisational behaviour and how these relate to effective management practice. The module demonstrates the application of behavioural science within the workplace and emphasises the role of management as a core integrating activity. It will provide an understanding of the human aspects of the management of change.

Add-vantage Module (English)Students are encouraged to build upon their knowledge of English so that they can justify their opinions, answer unpredictable questions, develop or explain complex points, explore the differences between language use and meaning in context, and use the language in a creative and flexible way, producing quite long and complex structures.

Introduction to Research MethodsThis module introduces students to the process of business research and decision making. It provides an understanding of the practical and professional issues associated with the analysis, design and choice of solutions to business problems, and demonstrates the need for formal planning and management in the development of business projects.

Add-vantage Module (Effective Communication)The aim of this module is to provide students with an understanding of the principles and techniques which will assist them to enhance personal communication skills, and to require them to analyse and apply appropriate communication strategies. Participants will be given the opportunity to practice these skills in a safe environment and reflect on current performance and future development need.

Product Development StrategiesThe aim of this module is to equip students with the knowledge and skills necessary to critically evaluate the business risks associated with the product introduction process.

Total Quality ManagementThe intention of this module is to convey the importance of quality as a strategy for continuous improvement in business performance. This will be achieved through the study of philosophies, tools, systems and techniques associated with Total Quality Management.

Project ManagementThis module introduces students to project management and provides a foundation for developing project skills, both human and technical, that will enable them to work on a variety of projects, primarily with a computer or knowledge based element.

Business Finance and AccountingThis module extends the knowledge of accounting by introducing the tools commonly used in management accounting and demonstrating their application in a decision making context. The sources, acquisition, and deployment of financial resources in a business and methods for comparative evaluation of financial performance are presented.

ProjectThe project module will be a major individual study at Honours level in a subject related to the degree award. It serves as the main vehicle for integration of the various programme modules and provides a focus for practical application of the knowledge gained on the programme.

Business Management StrategyThe aim of the mdule is to provide students with an understanding of strategic decision making and a capability to contribute to the process of business strategy making. The module critically examines techniques available to companies aiming to develop sustainable competitive advantage in their industry.

Project Management

Core Modules

Curriculum Outline

Project Management

Core Modules

Curriculum Outline

TrimesterA

TrimesterB

TrimesterC

Project Part 2

Year 1 Year 2

Tel : 3442 5802 / 3442 7423

Fax : 3442 0399

Application Deadline31 May 2011, TuesdayAll applications will be processed on a rolling and competitive basis until all available places have been filled and, thus, early applications are highly encouraged.As the places on this programme are limited, the selection process will be on a competitive basis based on the information provided by the applicants at the time of application. The whole process and selection outcome is endorsed by the Programme Team and Coventry University. All decisions will be final.

Enquiry: 3142 2277 Website: www.sfaa.gov.hk/cef/

SCOPE/1/11/03/109

Project Part 3

Project Part 1

TrimesterA

TrimesterB

TrimesterC

Project Part 2

Year 1 Year 2

Tel : 3442 5802 / 3442 7423

Fax : 3442 0399

Application Deadline22 July 2011, FridayApplications submitted after 31 May 2011 may be considered strictly subject to the availability of places. Application will be closed before 22 July 2011 if all places are filled by eligible applicants.All applications will be processed on a rolling and competitive basis until all available places have been filled and, thus, early enrollment from interested parties are highly encouraged. The whole process and selection outcome would be endorsed by the Programme Team and Coventry University. All decisions will be final.

Enquiry: 3142 2277 Website: www.sfaa.gov.hk/cef/SCOPE/1/11/03/109

Project Part 3

Project Part 1

Business Management (Engineering) - CityU SCOPE

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