Building value for Brands & Consumers

Hungama touches a billion lives globally across Mobile, Internet & IPTV, Innovative Content & Solutions

Our Presence

70+ countries

70mn+ users

150+ platforms

10mn+ assets

Hungama is delivering over 6 Billion Streams

to consumers across owned & partner businesses

45% of the overall time spent on

mobile is on entertainment

Indians spend 28 hours a week on the

mobile, as compared to 4 hours on TV

JIO is driving 83% data consumption on

the back of entertainment OTT services

Hungama’s content delivers over

36% of all streams on Jio Music

Content is Key Driver for Data Consumption

Vodafone Play video service deploys

Hungama’s library of 5000+ movies

Hungama’s Content Library is driving

31% of Airtel Wynk Music’s streams

Our Brands

A leading game publisher focused on

developing games for the South Asian

market

Bollywood Hungama is the world’s

most widely read Bollywood online

daily

Hungama Play is our VOD streaming app which has a

rich content library across Movies, TV Shows, Kids

Shows, Short Films & Music Videos across English,

Hindi & 11 Indian languages

Artist Aloud is a digital media, distribution & talent management

platform for independent artists across the Globe

Hungama Music is the only app in India to offer an

Integrated Audio & Video music experience with a

content library of over 10mn Songs & Music Videos

Exclusive Strategic Partnerships

Device Brands DTH Popular Apps Linear Channels

Hungama Distribution Network

Web APP Devices DTH Telecom

Original Content - Audio & Video

Original Content – Fan Engagement

There’s a song for everyone

10+ Mn Songs 11+ Languages

Only App with music videos

120,000+ Music Videos

Machine learning powered Product Experience

Ai-Powered Radio Services

User Home Page Personalization

Recommendations

1

2

3

8:30 AM 100% AT&T 3G

2

Only Music App

with Reward Program

Earn Listen Redeem

Music

Videos

Linear Video

Channels

Dynamic

Lyrics User Playlists

(UGC) Gamification

Hungama Music Product Highlights

STREAMING IS THE NEW

RADIO

From Radio To Streaming

79% of audio consumption takes places while people are engaged in activities where visual media can’t reach them.

Reach Users not Engaged With Visual Media

79% 51.5

51.5 Minutes Per Session Per User

Highly Engaged User – Very High Time Spent Listening

76%

Shifting to Apps

76% Traditional Radio Consumption on Mobile

Availability across platforms

Android & iOS

App 1

www.hungama.com

Web 2

m.hungama.com

Telco 3

Hungama Music On MI Music

Device 4

8:30 AM 100

%

AT&T

3G

2

8:30 AM 100

%

AT&T

3G

2

6.3Mn 1.6Mn 113K

600 Minutes Time Spent Per User Per Month

65Mn+ Unique Users per Month

22Mn+ Daily Active Users

Monthly User Engagement

Hungama Music Audience Profile

68%

Men

32%

Women

20.93% West

38.2% North

23.87% South

Region

Wise Split

16.99% East

2

0 Hungama Music Audience Profile

Hindi 57%

Punjabi 13%

English 13%

South Indian [PERCENTAGE]

Others 6%

Language

Wise Split 18-24 51%

25-34 32%

35-44 12%

45-54 [PERCENTAGE]

User Age

Group

Hungama Music Audience Profile

iOS : Android 13:87 HM User vs Smartphone 9:91

Android 67% own smartphones 15k+

45% use premium SP

High consumption of

English music vs competitors

30% of users listen to music at

least 20 times in a month

1

2

3

4 21.73% of Users

travel to at least 2

geo-locations

in a month

Top cities which

generate maximum click

throughs for brands on

Hungama Music AD

Inventory – Delhi,

Mumbai, Chandigarh,

Kolkata, Bengaluru

WHAT A BRAND CAN

DO?

2

3 What a Brand can do?

Interject brand message via Digital Advertising to

generate leads and drive traffic to brand destination 1

Driving Awareness

Partner with Branded Content Initiatives 2

Build Affinity

Bundle entertainment subscriptions with core

Brand Partners products 3

Enhance Value

Further Brand Association with Digital

Advertising Opportunities & Lead Generation

RAISE AWARENES

S

2

5 Branding Opportunities

8:30 AM 100% AT&T 3G

2

SPLASH SCREEN

TILE / BANNER ADS

ALBUM ART OVERLAYS Dis

pla

y A

d F

orm

ats

In

no

vativ

e A

d F

orm

ats

BRANDED PLAYLIST

AUDIO ADS

VIDEO ADS (PRE-ROLLS)

Ad Inventory

FULL SCREEN AD Immediate exposure at app open

8:30 AM 100% AT&T 3G

2

8:30 AM 100% AT&T 3G

2

8:30 AM 100% AT&T 3G

2

ALBUM ART OVERLAY

NON INTRUSIVE CAPTIVE AD UNIT Targeting Possibilities- Geo, Age,

Device, Gender & Content

8:30 AM 100% AT&T 3G

2

IMMERSIVE BANNER ADS Targeting Possibilities- Geo, Age, Device,

Gender & Content

2

7

Strategic

Ad Targeting

Age

Gender

Content

Device

Rich User Data Set

Geo Location 8:30 AM 100% AT&T 3G

2

Travel

Language

HIGH IMPACT AD

PROPERTIES

3

2

The Only Music App which has a dedicated

Section for Videos

The Section Generates 5 Lac + Video Plays

Everyday

Video Content is Available in Hindi, English and

other Regional Languages

Video Section

1

2

3

8:30 AM 100% AT&T 3G

2

8:30 AM 100% AT&T 3G

2

3

3

1 Million+ Views Daily. Duration 20 Seconds. Highly Immersive Ad Unit

Innovative Property: Video Pre-Roll

8:3

0 A

M

100%

A

T&

T 3

G

2

3

4 Interactive Audio ADs

8:30 AM 100% AT&T 3G

2

Audio Pre Roll is non- skippable, providing 100% captive audience

Maximum 3 Audio ADs will play per session

Audio Pre Roll can also be synchronized with a clickable banner ad

unit

The sequence of ad play is after first song and then after three songs

in a User’s session.

Brand’s Audio ad can be featured as audio pre roll in Hungama app.

3

5 Branded Playlist

Branded Playlist is featured in New Music Section with Brand relevant Title & Songs

8:30 AM 100% AT&T 3G

2

8:30 AM 100% AT&T 3G

2

Notification Playlist Album Artwork

8:30 AM 100% AT&T 3G

2

BUILD AFFINITY

Brand Association with Hungama Spotlight

30+ Editions 78Mn+ Users Reach

India’s Largest Online Live Engagement Initiative

300K+ Views 3Mn+ Reach

Hungama Spotlight is a Hungama Original that connects renowned music artist and

helps fans discover their new music

Kailash Kher l Javed Ali l Jubin Nautiyal l Guru Randhawa l Meet Bros. & Prakriti Kakkar l Pankaj Udhaas l Apache Indian

Arjun Kanungo l Divya Kumar l Ash King l Neha Kakkar l Anu Mallik l Sukhbir and many more…

Hungama Spotlight Sustained Engagement

Ancillary promotions reach over 1 million additional users on Hungama Music app and its affiliated network

The property can be co-branded and/or similar artist led engagements can be delivered

Turn Music Fans into Brands Fans

Hungama Live & Loud

All-expenses paid VIP Experience for Superfans

Travel to the biggest international cities to watch the

biggest international artists

Extensive engagement with fans on social media

Reference: Live N Loud with Katy Perry

Campaign Promo (Click to Watch)

Campaign After Film (Click to Watch)

Superfan Campaigns Branded Content

Bringing alive the brand experience by delivering exceptional

audience engagement with money can’t buy experiences

Brand Experience Original Programming

Associate as “Powered By” partner

Brand specific contests and content

Branded Content presence across

• Tata Sky Music+

• Hungama Music

• Hungama Play

• Social Media

• MOVIES • TV SHOWS • ORIGINALS

• KIDS • ENTERTAINMENT

• MUSIC VIDEOS • LIVE CONCERTS

5 MINUTES

TO 5 HOURS!

SOMETHING

FOR EVERYONE.

Hungama Play – Content Offer – Films

Over 5000+ titles signed across

Hindi, English & 12 regional languages.

Hindi – 1000+ titles

English – 1000+ titles

Regional – 3000+

Over 6000+ Hours of content signed

200+ Hours of Documentary content

Hungama Play – Content Offer – TV & Kids

Over 200+ Shows

16,000+ Episodes

In English, Hindi & More

Hungama Play – Content Offer – Short Format

Over 30,000+ Videos across categories showcasing Bollywood news, Humor,

Lifestyle, Spiritual etc. in English, Hindi & Indian Regional languages.

Hungama Play – Content Offer – Short Films

Over 500 short films across 20 genres

Hungama Play – Content Offer – Music Videos

Music Videos Over 120,000 Music Videos in

Bollywood, International & Regional category

# # # # # #

Curated Short Format Video Experience High Value Entertainment For the Smartphone User

Short format video content is most conducive for consumption on smartphones

Key categories drive more than 80% of all video consumption on internet

Working with the largest video content partners to curate a single destination for video entertainment on-the-go

Your home for all things entertainment! #HungamaHoneDo