Hungama touches a billion lives globally across Mobile, Internet & IPTV, Innovative Content & Solutions
Our Presence
70+ countries
70mn+ users
150+ platforms
10mn+ assets
Hungama is delivering over 6 Billion Streams
to consumers across owned & partner businesses
45% of the overall time spent on
mobile is on entertainment
Indians spend 28 hours a week on the
mobile, as compared to 4 hours on TV
JIO is driving 83% data consumption on
the back of entertainment OTT services
Hungama’s content delivers over
36% of all streams on Jio Music
Content is Key Driver for Data Consumption
Vodafone Play video service deploys
Hungama’s library of 5000+ movies
Hungama’s Content Library is driving
31% of Airtel Wynk Music’s streams
Our Brands
A leading game publisher focused on
developing games for the South Asian
market
Bollywood Hungama is the world’s
most widely read Bollywood online
daily
Hungama Play is our VOD streaming app which has a
rich content library across Movies, TV Shows, Kids
Shows, Short Films & Music Videos across English,
Hindi & 11 Indian languages
Artist Aloud is a digital media, distribution & talent management
platform for independent artists across the Globe
Hungama Music is the only app in India to offer an
Integrated Audio & Video music experience with a
content library of over 10mn Songs & Music Videos
Machine learning powered Product Experience
Ai-Powered Radio Services
User Home Page Personalization
Recommendations
1
2
3
8:30 AM 100% AT&T 3G
2
Music
Videos
Linear Video
Channels
Dynamic
Lyrics User Playlists
(UGC) Gamification
Hungama Music Product Highlights
From Radio To Streaming
79% of audio consumption takes places while people are engaged in activities where visual media can’t reach them.
Reach Users not Engaged With Visual Media
79% 51.5
51.5 Minutes Per Session Per User
Highly Engaged User – Very High Time Spent Listening
76%
Shifting to Apps
76% Traditional Radio Consumption on Mobile
Availability across platforms
Android & iOS
App 1
www.hungama.com
Web 2
m.hungama.com
Telco 3
Hungama Music On MI Music
Device 4
8:30 AM 100
%
AT&T
3G
2
8:30 AM 100
%
AT&T
3G
2
6.3Mn 1.6Mn 113K
600 Minutes Time Spent Per User Per Month
65Mn+ Unique Users per Month
22Mn+ Daily Active Users
Monthly User Engagement
Hungama Music Audience Profile
68%
Men
32%
Women
20.93% West
38.2% North
23.87% South
Region
Wise Split
16.99% East
2
0 Hungama Music Audience Profile
Hindi 57%
Punjabi 13%
English 13%
South Indian [PERCENTAGE]
Others 6%
Language
Wise Split 18-24 51%
25-34 32%
35-44 12%
45-54 [PERCENTAGE]
User Age
Group
Hungama Music Audience Profile
iOS : Android 13:87 HM User vs Smartphone 9:91
Android 67% own smartphones 15k+
45% use premium SP
High consumption of
English music vs competitors
30% of users listen to music at
least 20 times in a month
1
2
3
4 21.73% of Users
travel to at least 2
geo-locations
in a month
Top cities which
generate maximum click
throughs for brands on
Hungama Music AD
Inventory – Delhi,
Mumbai, Chandigarh,
Kolkata, Bengaluru
2
3 What a Brand can do?
Interject brand message via Digital Advertising to
generate leads and drive traffic to brand destination 1
Driving Awareness
Partner with Branded Content Initiatives 2
Build Affinity
Bundle entertainment subscriptions with core
Brand Partners products 3
Enhance Value
2
5 Branding Opportunities
8:30 AM 100% AT&T 3G
2
SPLASH SCREEN
TILE / BANNER ADS
ALBUM ART OVERLAYS Dis
pla
y A
d F
orm
ats
In
no
vativ
e A
d F
orm
ats
BRANDED PLAYLIST
AUDIO ADS
VIDEO ADS (PRE-ROLLS)
Ad Inventory
FULL SCREEN AD Immediate exposure at app open
8:30 AM 100% AT&T 3G
2
8:30 AM 100% AT&T 3G
2
8:30 AM 100% AT&T 3G
2
ALBUM ART OVERLAY
NON INTRUSIVE CAPTIVE AD UNIT Targeting Possibilities- Geo, Age,
Device, Gender & Content
8:30 AM 100% AT&T 3G
2
IMMERSIVE BANNER ADS Targeting Possibilities- Geo, Age, Device,
Gender & Content
2
7
Strategic
Ad Targeting
Age
Gender
Content
Device
Rich User Data Set
Geo Location 8:30 AM 100% AT&T 3G
2
Travel
Language
3
2
The Only Music App which has a dedicated
Section for Videos
The Section Generates 5 Lac + Video Plays
Everyday
Video Content is Available in Hindi, English and
other Regional Languages
Video Section
1
2
3
8:30 AM 100% AT&T 3G
2
8:30 AM 100% AT&T 3G
2
3
3
1 Million+ Views Daily. Duration 20 Seconds. Highly Immersive Ad Unit
Innovative Property: Video Pre-Roll
8:3
0 A
M
100%
A
T&
T 3
G
2
3
4 Interactive Audio ADs
8:30 AM 100% AT&T 3G
2
Audio Pre Roll is non- skippable, providing 100% captive audience
Maximum 3 Audio ADs will play per session
Audio Pre Roll can also be synchronized with a clickable banner ad
unit
The sequence of ad play is after first song and then after three songs
in a User’s session.
Brand’s Audio ad can be featured as audio pre roll in Hungama app.
3
5 Branded Playlist
Branded Playlist is featured in New Music Section with Brand relevant Title & Songs
8:30 AM 100% AT&T 3G
2
8:30 AM 100% AT&T 3G
2
Notification Playlist Album Artwork
8:30 AM 100% AT&T 3G
2
300K+ Views 3Mn+ Reach
Hungama Spotlight is a Hungama Original that connects renowned music artist and
helps fans discover their new music
Kailash Kher l Javed Ali l Jubin Nautiyal l Guru Randhawa l Meet Bros. & Prakriti Kakkar l Pankaj Udhaas l Apache Indian
Arjun Kanungo l Divya Kumar l Ash King l Neha Kakkar l Anu Mallik l Sukhbir and many more…
Hungama Spotlight Sustained Engagement
Ancillary promotions reach over 1 million additional users on Hungama Music app and its affiliated network
The property can be co-branded and/or similar artist led engagements can be delivered
Hungama Live & Loud
All-expenses paid VIP Experience for Superfans
Travel to the biggest international cities to watch the
biggest international artists
Extensive engagement with fans on social media
Reference: Live N Loud with Katy Perry
Campaign Promo (Click to Watch)
Campaign After Film (Click to Watch)
Superfan Campaigns Branded Content
Bringing alive the brand experience by delivering exceptional
audience engagement with money can’t buy experiences
Brand Experience Original Programming
Associate as “Powered By” partner
Brand specific contests and content
Branded Content presence across
• Tata Sky Music+
• Hungama Music
• Hungama Play
• Social Media
• MOVIES • TV SHOWS • ORIGINALS
• KIDS • ENTERTAINMENT
• MUSIC VIDEOS • LIVE CONCERTS
5 MINUTES
TO 5 HOURS!
SOMETHING
FOR EVERYONE.
Hungama Play – Content Offer – Films
Over 5000+ titles signed across
Hindi, English & 12 regional languages.
Hindi – 1000+ titles
English – 1000+ titles
Regional – 3000+
Over 6000+ Hours of content signed
200+ Hours of Documentary content
Hungama Play – Content Offer – TV & Kids
Over 200+ Shows
16,000+ Episodes
In English, Hindi & More
Hungama Play – Content Offer – Short Format
Over 30,000+ Videos across categories showcasing Bollywood news, Humor,
Lifestyle, Spiritual etc. in English, Hindi & Indian Regional languages.
Hungama Play – Content Offer – Music Videos
Music Videos Over 120,000 Music Videos in
Bollywood, International & Regional category
# # # # # #
Curated Short Format Video Experience High Value Entertainment For the Smartphone User
Short format video content is most conducive for consumption on smartphones
Key categories drive more than 80% of all video consumption on internet
Working with the largest video content partners to curate a single destination for video entertainment on-the-go