Bootcamp Synthesis document - SmartUp Accelerator

Bootcamp Synthesis document FINALWORKPACKAGE3.3Helén Marton, Demos Helsinki

SmartUpAcceleratorisacollaborationprojectbetweensevencountriesaroundtheBalticSeawiththefocusonbuildingconsumercleantechecosystems,activatingitsinnovationactorsandimprovingtheirskillstoidentifybrilliantideasandfosterteamscommittedtocreatingnewbusinesses.ThesestartupsandSMEsareaimingtoreducetheenvironmentalburdenofconsumption.https://www.smartupaccelerator.eu/

SmartUpAccelerator.ThisworkislicensedaccordingtoCreativeCommonsShareAlikelicens4.0.Author:HelénMarton,DemosHelsinki

BOOTCAMP SYNTHESIS DOCUMENT

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Contents

Contents ............................................................................................. 2

Introduction ....................................................................................... 3 Purposeofthisdocument...............................................................................................................................3 AboutSmartUpAccelerator...........................................................................................................................3

SmartUp Accelerator’s Approach to Bootcamps ............................... 4 Introduction.........................................................................................................................................................4 Bootcampcomponents.....................................................................................................................................4 BootcampParticipantprofiles......................................................................................................................8

Evaluation & Reflection ...................................................................... 9 Overviewofgoals,targetsandobjectivesofthebootcamps...........................................................9 Participantfeedback.......................................................................................................................................10 Reflections&recommendations...............................................................................................................10

Appendix A: Startup Profiles ............................................................ 12

Appendix B: Bootcamp modules & planning tool ............................ 14

Appendix C: Bootcamp schedules .................................................... 18


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Introduction Purpose of this document

ThepurposeofthisdocumentistosummarizeandsynthesizethematerialsandlearningsderivedfromthethreearrangedbootcampsforconsumercleantechSMEsandstartupsintheBalticSeaRegion(BSR)aspartoftheSmartUpAcceleratorproject.Itclarifiestheprocesses,methods,tools,facilitatorsused,participantsandtheirfeedbackandanalyzesandanswerswhether thebootcamps fulfilled thebeforehand settled targets and goalsduring thepro-cesses.Bygatheringourlearningsthisway,itishopedthatinterestedpartiesmayuseitasaresourcefordevelopingtheirowninnovationprocessesortousethisdocumentasamanualfordevelopinginnovationprocesses.

About SmartUp Accelerator

SmartUpAcceleratorisacollaborationprojectbetweensevencountriesaroundtheBalticSeawiththefocusonbuildingconsumercleantechecosystems,activatingitsinnovationac-torsandimprovingtheirskillstoidentifybrilliantideasandfosterteamscommittedtocre-atingnewbusinesses.ThesestartupsandSMEsareaimingtoreducetheenvironmentalbur-denofconsumption.

Throughout2017-2020,theSmartUpAccelerator:

Ò implemented actions and models for networking and cultural cooperation Ò launched training programmes and enhance capabilities of organisations

working close with startups and SMEs created new opportunities on national and international markets for promising SMEs and start-ups working in con-sumer cleantech

Ò created long-term partnerships between organisations and actors in con-sumer cleantech in the Baltic Sea area

Ò strengthened knowledge and awareness of consumer cleantech within the in-novation and investor scene

Duringtheprojecttherehavebeenseveralnationalandinternationaleventsandtrain-ingsheld.Thebootcampsheldyearlyhaveplayedaparticularlyimportantroleintheproject,whichworktoscaleSMEsandstartupswithgreatpotentialintheBalticSeaRegion.Youcanlearnmoreabouttheprojectactivitieshere.

SmartUpAcceleratorisfundedbyInterregBalticSeaRegionaspartofEuropeanRegionalDevelopmentFund.Itistakingplaceduring2017-2020insevencountriesaroundtheBalticSea(Germany,Russia,Latvia,Sweden,Finland,EstoniaandPoland)andisledbyInnovatumABinSwedenandDemosHelsinkiinFinland.SeealltheprojectpartnershereandreadmoreaboutSmartUpAcceleratorhere.


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SmartUp Accelerator’s Approach to Bootcamps

Introduction IntheSmartUpAcceleratorproject,threebootcampswerearranged,eachofwhichcon-

sistedoftwointensivedayswhere7selectedsmartups(startuporSMEsworkinginthefieldofconsumercleantech,basingtheirbusinessonreducingresourceuse)broughttogetherwithconsortiumpartners,mentorsandexperts.Eachyear,thebootcampsfocusedonadif-ferenttheme–in2018,thefocuswasSmartHomes,in2019SmartMobilityand2020SmartConsumption.The2020editionofthebootcamptookplaceonlineduetotheCOVIDcrisisandrequiredarethinkingandreinventionofthebootcampformatforthedigitalspace.

Thebootcampsfeatureddifferentmodules,alldevelopedinordertohelptheSmartUps

toidentifytheirtargetmarketforinternationalisationwithinBalticSeaRegion,andtobuildaroadmapforenteringthenewmarket.Besidestheformalactivities, informalsocializingandextracurricularactivitieswereanimportantcomponentofthebootcamp,enablingrela-tionshipbuildingandthedevelopmentoftrustbetweenthestartupsandtheirhelpers.Thisinturnmadetheinternationalcooperationsmootherandmoreeffectiveevenafterpartici-pantstravelledbacktotheirrespectivecountries.Followupactivitiesaswellaspre-taskshavehelpedmaximisethetimespenttogether.

Thenextsectionofthereportintroducesandelaboratesthecomponentsofthebootcamp

anditsformat,andgivesanoverviewoftheparticipants.

Bootcamp components The bootcamps consisted of differentmodules, which have developed over the years

basedonthefeedbackfromparticipants,theavailabilityandrelevanceofdifferentsubject


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matterexpertsandmentors.Below,weoutlinethefourtypesofelementsthatoccurreddur-ingthebootcamps.

Ò Supporting informed decision making on BSR market entry

Informeddecisionmakingonmarketentrypossibilitiesweresupportedinvaryingwaysduringthethreeyearsofthebootcamp.Beforeorduringthebootcamp,participantsspenttimefamiliarizingthemselveswiththeBalticSeaRegionmarketandtheopportunitieswithin.Thegoalofthiswastohelpstartupsassesstheircompatibilityandopportunityspaceinthedifferentmarketsandtherebymakeaninformeddecisiononwhichmarkettoenter.Inyears2&3,thiswasenabledbygivingaccesstothemarketstudythatwaspre-paredtoparticipants.Additionally,animportantpartoftheprocesswastocreateastrongbondbetweenthestartupandthelocalpartnerwhowillsupporttheminthemarketentry.Slightlydifferentapproachesweretriedoutforthisduringthe3bootcamps.Inthe2018and2019edition,localconsortiumpartnerspresentedCountryCardswhichprovidedabig-pictureviewofthemarkets.Additionally,totheCountryCards,thestartupsengagedin“speed-dating”withtheBSRcountriesandtheirrepresentative,wheretheyhadachancetochatwiththelocalconsortiumpartnertogatherusefulinformationaboutthemarket.Duringthe1styearofthebootcamp,significantamountoftimewasspentenablingthestartupstomeetallprojectpartners.Thishoweverwasnotsuccessful;therefore,forthesecondyear,moreprepara-tionsweremadebeforethebootcamp.Thematchmakingwasmoregoalorientedinthiscaseandsupportedmakingthefinaldecisionofthestartupsratherthanpromptinitialthinkingaboutchoosingthetargetmarket.

Figure1:Anexampleofacountrycardsharedwiththeparticipants

The2020onlineeditionencouragedstartupstoanalyzetheirpotentialmarketsandcon-

nectwiththelocalpartnersbeforethebootcamptookplace,whichenabledacloserconsid-erationofthemarketsandthehelpthatcouldbereceivedthroughthelocalconsortiumpart-ner.


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Ò Mentor presentations & interactive sessions

Mentorswithvariousskillsandexpertisewereinvitedtothebootcampstosupportthestartupsintheirjourney.Themostcoveredtopicsincludedmarketexplorationandvalida-tion(2018:Yourmarket,customers&markethypothesis,Collectingfeedbackformarketval-idation),fundraisingandgrowth(2018:Growthhacking;2019:Angelinvesting,Crowdfund-ing,Criticalaspectsofgrowthsupportinginternationalisation)andcustomerfocus(2019:Howtounderstandyourcustomeronanotherlevel,2020:Understandingyouruser).Thesesessionsweremostsuccessfulwhentheyhadstronginteractivecomponents,intheformofQ&A,andevenbetterwhentheyendedwithclearlystructuredworksessionsforstartups.Various canvases and worksheets helped structure and document the discussions forstartups,whichenabledmoreconcretizedlearnings.

Figure2:Thestakeholdermappingcanvaswhichparticipantsworkedonduringtheonlinebootcamp2020

Ò Roadmapping for market entry

Eachbootcamptaskedthestartupstomakedecisionsandarticulateclearactionpointsofhowtheyintendtoproceedwiththemarketentryafterthebootcampwasover.Canvaseshelpedstartupscrystallizetheirplansandgatherfeedbackfrompartners,mentorsandotherparticipatingstartupsaboutthefeasibilityandsuitabilityoftheirplannedactions.


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Figure 3: The roadmap for market entry which participants worked on during the Rigabootcampin2019

Ò Extracurricular activities Boththe2018and2019bootcampscuratedfunand informativeactivitiesbesidesthe

officialprogram.Forexample,meetandminglesandsharedmealswerearrangedbeforethebootcampformallykickedoff,andteambuildingactivitiessuchaselectricdrifttrikeshelpedparticipantsbondandconnectonapersonallevel.SitevisitstotheHSBLivingLabinGothen-burg(2018),andattendanceatStartUpLatviaDay(2019),whichcontainedforexampleasmartmobilitymatchmakingsessionwithinvestorstookplace.Theextracurricularactivitieswerethehardesttoreplicateforthe2020onlineedition,asthechangeinformatoccurredquitelateintheplanningprocessandgenerallyonlineformatsarelessconducivetopersonalbonding.However,thebootcampprogrammeincludedaCoffeeRoulette,whichprovidedanopportunityforstartupstogettoknoweachother.Itpairedmembersofthestartupsran-domlywithoneanotherinsmallbreakoutgroups,andletthemconnectonapersonallevel.

Ò Interactive facilitation style and a rich toolkit of methods and approaches

Throughoutallthreebootcampsvariousmethodsandtoolshavebeentaughttoandap-pliedby theparticipatingstartups.This includeddesign thinkingandservicedesign toolssuchasthejobstobedoneframework,userpersonasandstakeholdermapping,andbusinessorientedtoolssuchasthebusinessmodelcanvas.Canvasesinparticularhaveproventobeaproductivetoolduringthebootcamps.Theyenabledfocuseddiscussionsbytheteams,andcreatedaneededstructureandvisualdocumentationoftheirdiscussions.Thisinturnmadeiteasierforotherstoaskquestionsandoffersuggestionstothestartups.

Skillfulfacilitationhasbeenofessenceduringthebootcamps.Facilitationisaboutensur-

ingthatthepeopleparticipatinginthebootcampgetthebestoutofthemselves,andthegoalsofthesessionaremet.Thekeyfacilitationprinciplesthatguidedthedevelopmentarelistedbelow:

Ò Process master: A facilitator steer the process, not the outcome.


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Ò Facilitators are responsible for making the group to work effectively. Ò Time-keeper: A facilitator has a punctual watch. One of the most important

roles of a facilitator is to keep the time. The group can make alterations to the schedule, but the facilitator must have a plan B to alter the rest of the work-shop.

Ò People’s person: Facilitators are socially aware and get the best out of people. Facilitation is inherently social, and the facilitator is responsible for ensuring that the group works together.

Ò Question-asker: Facilitators ask open questions. Most of the facilitator’s sen-tences should always end in a question mark.

Ò Goal-oriented: Facilitators focus on the results. Participants could spend their time in many other ways, and the facilitator’s task is to secure that time spent in this workshop was productive.

Inthecaseofthebootcamp,wecarefullydesignedwell-structureddays,whichoffered

varied flowof thedayalternatingbetweenhighenergy tasks,breaksand lessdemandingmodules.Italsoincludedathoughtfuldesignoftasks,whichenabledtheparticipationofeve-ryonepresentandcateredtovariouslearningstyles.Importantly,hostsandfacilitatorscre-atedanup-beatandsupportiveatmospherebybeingcarefullistenersandflexiblyrespond-ingtochangesintheatmosphere(e.g.byaddingextrabreaks).Thesefacilitationtechniqueshadtobeadaptedtotheonlineformatof2020andalsorequiredtheadoptionofonlinetoolssuchasZoom,GoogleDocsandScreen.io.

Inthedocument’sAnnex,youcanfindamoredetailedoverviewofthedifferentmodules

whichwereincludedinthebootcamp,whatwasthecontentforeachandtheworkthatwasdonebystartups.Italsoincludesabreakdownofthedaysandtimespentontheactivities.Inaddition,weincludedachecklistforbootcamporganizerswhichsupportstheplanningpro-cessofsuchevents.

Bootcamp Participant profiles Thebootcampshostedparticipantsfromdiversebackgrounds-includingstartupteams,

consortiumpartners and high-qualitymentors. Perhapsmost importantly, 7 startups at-tendedeachbootcamp,onefromtheparticipatingBalticSeaRegioncountry.YoucanreadaboutthewinningteamsoftheSmartHomes(2018),SmartMobility(2019)andSmartCon-sumption(2020)inAnnexA.TheparticipatingSMEsandstartupsforeachbootcampwerechosenthroughacompetitiveprocess,whereeachteamsubmittedanapplicationamongstothersdetailingtheirbusinessmodel,scaleofimpactandcurrentstrategicfocus.Theappli-cationsthenwereassessedandprioritizedbasedontheirmaturityandpotentialimpact.Thepresenceofconsortiumpartnerswasimportant,sinceeachofthepartnerswouldworktosupportaSmartUpinterestedinenteringthemarketoftheircountry.Intotal,theconsortiumconsistsof10diverseorganizations--onefromGermany,Finland,Poland,Latvia,Estonia;threefromSwedenandtwofromRussia.Youcanreadmoreabouttheprofilesofthepartnershere.

Tomakethebootcampsasuccess,a largenumberofexternalmentorsandpresenterswere invited to participate. They each shared their relevant expertise with the startupsthroughinteractivesessions.Forexample,DavisPlotnieks,aserialentrepreneur,guidedtheteamsthroughtheJobstobedoneframeworkinhis“Howtounderstandyourcustomeronanotherlevel”sessionin2019inRiga.Inhersessionaboutcrowdfunding,KristinSvärdused


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examplesandaquiztohelpstartupslearnaboutwhencancrowdsourcingbetherightap-proach.(Foramorecomprehensivelistofexternalmentorsandexpertise,seeAppendix.)Selectingengaging,knowledgeableandapproachablementorswasahardtaskbutwases-sentialforthesuccessofthebootcamps.Allconsortiummembershelpedidentifyandrecruitmentorsintheirnetwork.

Evaluation & Reflection Overview of goals, targets and objectives of the bootcamps

Ultimately,thegoalofthebootcampsorganizedthroughtheSmartUpAcceleratorwastodesigneffectivelearningexperiencesthathelpstartupsandSMEsworkingintheconsumercleantechfieldtogrowandscaletheirbusinessesintheBSR.Moreconcretely,theobjectivesofthebootcampsdevelopedaslearningaccumulatedonhowtobestsupportthesestartups.

Forthe2018GothenburgBootcamp,theobjectivesincluded:

Ò Identify and choose the target market for the Startups Ò Develop deep understanding of your customer(s) in the target market Ò Share experience for market validation measures and set measures for col-

lecting feedback from your target market Ò Growth hacking - Identify critical factors for internationalisation Ò Develop a concrete roadmap for market entry including key activities for the

post-bootcamp phase

Forthe2019RigaBootcamp,theobjectivesincluded:

Ò Learn about the market opportunities in the seven BSR countries Ò Choose a target market and get an accelerated understanding in your prod-

uct-market fit for that specific market Ò Learn about customer understanding, growth hacking, investment pitching

and crowdfunding – to support your successful international market entry Ò Peer-to-peer learning from other smart-mobility related companies Ò Develop a roadmap and concrete key activities, that once completed will be

your step-by-step guide to market introduction

Forthe2020onlineBootcamp,theobjectivesincluded:

Ò Getting to know the support network of partners Ò Peer-to-peer learning and exchange with the other smart consumption re-

lated startups Ò Making sense of the current situation in light of COVID-19 developments Ò Clarifying current goals (e.g., related to market entry) and identifying action

points, uncertainties and where help is needed, and develop a roadmap and concrete key activities

Ò Deepen the focus on your customers


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Participant feedback Feedbackwasgatheredsystematicallyfromtheattendingstartupsinvariousformatsto

betterevaluatetheeffectivenessandrelevanceofthemodules.Participantswereaskedtosharetheirfeedbackduringthebootcampsintheformofstickynotestoquicklycapturetheirimmediateimpressions.Additionally,amoreextensivefeedbacksurveywasalsosentasafollowupfromtheevent.

Despite thevaryingcontentof the threebootcamps,overall, all threewere favourably

assessedbythestartups.Mostattendeeswhorespondedtothequestionnairehavegiven5or4onascaleof1-5(5beingexcellent)whenaskedtogiveanoverallevaluationforthebootcamp.Whenreflectingontherelevanceandsuccessofindividualmodules,theresponsesweremostlyintherangeof5-3,meaningrangingfromverysuccessful/valuabletoneutral.Thiscanbeexplainedbythedifferingneedsandreadinesslevelsoftheparticipatingstartups.Additionally, inall threeyears,anoverwhelmingmajorityofparticipantshighlighted thattheyappreciatedtheatmospherethatwascreatedthroughthebootcamps.Whenconsider-ingtheseresults,itisimportanttokeepinmindthatnotallparticipantshavefilledoutthequestionnaire,andeachyearithadabouta50%responserate.

Thenextsectionbrieflyreflectsonthemodulesthatwereperceivedasmostvaluableandsuccessfulbytherespondents,andthejustification(ifavailable).

2018BootcampfeedbackThemostwellreceivedcomponentofthe2018bootcampwastheMarketvalidationmod-

ulewithJesperForslundwhichparticipantsdescribed“veryhands-onandpractical”Inthissession,participantslearnedaboutMarketvalidationtools,examplesofmarketlaunchcases,and10thingstoconsiderwhenlaunchingintoanewmarket.

2019BootcampfeedbackByfarthemostwellreceivedcomponentofthe2019bootcampwasthe“Customerun-

derstandingsession”withDavisPlotniaks.Oneparticipantappreciateditbecause“itreallymademethinkoutsideoftheusualandchallengedmetothinkofunusualsolutions.”Inthissession,PlotniakshasintroducedtheJobstobedonetool,whichhelpedteamsthinkabouttheircustomersandtheirproblemsinanewway.

2020BootcampfeedbackThemostfavourablyviewedmoduleintheonline2020bootcampwasthe"Understand-

ingyouruser"presentationandexercisebyLauraLerkkanen.Inthismodule,Lerkkanenpro-videdaservicedesignperspectivetoparticipants,helpingstartupsseethatitisnotonlyendusers that the startups should consider in theirwork. In thehands-onexercises, startupsmappedstakeholders, identifyingthegapsinunderstandingoftheusersandcreateduserpersonas.

Reflections & recommendations Basedonthefeedbackreceived,theparticipatingstartupswereoverallsatisfiedwiththe

bootcamps provided and evaluatedmany of the components andmodules as valuable tothemandsuccessfulintheirefforttosupportthemintheirscalingandinternationalizationefforts.Itishoweverratherdifficulttoassesshoweffectivelythebootcampshavesupportedthestartupsintheirinternationalizationandscalingeffortsinamoreobjectivemanner,since


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itisnotpossibletoisolatethebootcampsfromthechangingmarketenvironmentandothersupport thestartupsmayhavereceived, inaddition tootherpartsof theaccelerator thathappened after the bootcamps. Nevertheless, the positive subjective evaluation of thebootcampsbyparticipantsisanencouragingsignastotheirimpact.

The following points summarize the recommendation to those looking to organize

bootcampswithsimilarobjectivesandaudience:

Ò Pay special attention to the structured and smooth facilitation and positive atmosphere of the bootcamp, as this creates a conducive environment for learning and engaged participants.

Ò Extracurricular activities are an integral part of bootcamps, and can contrib-ute to the successful international cooperation of parties even after the bootcamp is over. It seems that these activities are particularly important for the development of interpersonal relationships and trust among participants. This is harder to replicate in an online bootcamp format but sessions such as CoffeeRoulettes, where participants are brought together in small groups to chat online can be a viable alternative.

Ò Prepare a communications plan and prepare participants for it. For example, during the bootcamps, we recorded a brief pitch by participating teams. They were asked to prepare beforehand and the recorded materials were valuable tools for external communication after the bootcamp.

Ò The presentations and engaging sessions by mentors are at the heart of the bootcamp and needs to be well curated and screened. If possible, getting a detailed overview of the needs and experiences of the participating startups may support the selection of relevant experts.

Ò Interactive sessions keep participants engaged and productively working. In both online and offline bootcamps, well designed interactive sessions were well appreciated and actively attended to by participants. They were much preferred to lectures and more passive sessions.

Ò Striking the balance between encouraging early and properly informed mar-ket entry choice whilst remaining flexible when startups change their deci-sions. Often times participating startups would choose their market based on the potential market size alone, and not taking other considerations into ac-count such as market suitability, readiness and saturation. Here especially in the bootcamp preparation phases and tasks given to the participants can strengthen their decision making. However, it is important to retain some flex-ibility with regards to their decisions, as teams are prompted to reflect and get to know the partners during the bootcamp and may come to different conclu-sions about what is the right move for them.


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Appendix A: Startup Profiles

MeettheteamsofSmartupAccelerator2020TheLatviancompanyEco-Buddyhasdevelopedaneducationalboardgametosupport

sustainablelifestylesandbehaviour.Withthegame,theteamchangesthemind-setofcon-sumers.Thiswillincreasethenumberof‘sustainablethinkers’andhelpustacklechallengesbrought bywaste, linear business solutions and overconsumption. The Eco-Buddy boardgameisavailableintwodesignsfordifferentagegroups(10-15and15+).Itcanbeusedincasualsettingsaswellasinschoolsororganizations,openinguptolearninganddiscussionsamongkidsandadultsorteachersandemployees.

PlanetHeroesfromPolandisthefirstcrowdfundingplatformfocusedonenvironmentalinitiatives andglobalpromotionof them.Theplatformuses finance technology to enablepeer-to-peermoneytransfersintheformofdonations.Theaimistocreateacommunityofpeopleorganizingclean-upactivities,tosupporteachotherintheprocessandtoencouragemorepeopletoclean-upourplanetfromlitterandwaste.

SuckõrsisanEstoniancompanythatprovidesamoresustainablealternativetosingle-useplastics.Suckõrsproducesstrawsmadeofcommonreedandarealsodevelopingreed-basedmaterialsforcreatingnewproducts.Reedisprocessedintothestrawswithoutanyuseofadditives,usingonlysimpleandenergyefficientmethods.Thestrawsarefullybiodegrada-ble,reusableanddishwashable.

Kamupakoffersadigitaldepositservice forreusablepackaging.TheFinnishcompanysupportsthefullloopofpackages,makingitacircularsolution.Kamupakiscurrentlyfocusedonsupportingneedsfortakeawaypackaging,buttheirservicescanbeusedinothercontextsaswell.

NyamCupisaRussiancompanyproducingediblecupsforvariousdrinks.Theediblecupscancontainanyhotdrinkwithatemperatureofupto100degreesforupto2hours.Oncethebeveragehasbeenconsumed,you’releftwithadeliciousandnutritiousdessertcup.Nomoreneedforsingle-usecupsthatareharmfultotheenvironment!

Swedish companyHabits helps people and companies reduce their climate impactthroughaserviceandweb-apptool.Thegoalistoengagepeoplebysuggestingnew,moresustainable behavioursbasedon current actions andmeasuring the effect in termsof re-ducedCO2emissions.Thedesignanduserexperience iskey to successfully creatingnewhabits,whichiswhyHabitscomplementsknowledgewithgamification.

GermancompanyINNERELMTusesthewisdomofFarEasternmedicineandcombinesthevaluableingredientsofthevitalmushroomsintoadelicioustasteexperienceintheformof adrinkpowder.With100%natural ingredients,highqualityandvaluable ingredients,theirproductsareforallwhostriveforahealthylifestyleandarecuriousaboutsomethingnew.

MeettheteamsofSmartUpAccelerator2019

BroomeefromPolandisanIntelligentTransportationSystemdedicatedtolocalgovern-mentsintheSaaSmodel,whichsolveproblemsofexcludedareas,andinefficientroutesofpublictransportaswellasapricegapbetweendifferentmodesoftransport.Broomeeisanon-demand,demand-basedsystemforpublictransport,whichallowscitizenstoorderaridethroughamobileapplication,whereroutes,busstations,andtimetablesaren’tfixed.Peopledon’thavetoadapttothepublictransport,publictransportadaptstopeople.


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Perillemobility servicesOyfromFinland is a startup companywhichmainproduct isPerilleservice.Perilleisamarketplacefortransportationservicesandaplatformforvariousmobility solutions.Theycombine several transportoperators inonedigital searchwheretheyofferourusersasmoothtravellingexperienceregardlessofthetransportmode.

ChoppelectricfromEstoniaishighlypassionateindevelopingandcreatinghandcraftedelectricalbikeswithawesomedesignandanunforgettabledrivingexperience.TheideaofChoppelectricstartedinthespringof2016fromtheambitiontocreateastylishe-bikethatwouldresembleamotorbike.

CleanMotionfromSwedenisatechnologycompanythathavecreatedasmallelectricve-hicleforurbantransportationofpeopleandgoods.Thecompany’sgoalistocreateaholisticservicethateasilyresolvesanimportantpartofthefutureurbantransportandenvironmen-talchallenges.Aproductthatisscalable,flexibleandeasilyproducedlocallyonthemarketinquestion.

ParkdroidfromLatviaismostaffordable,advancedandcompactSmartParkingSensordevelopedbyindustryexpertsthatcomesintwomodels–surfaceandimmersible.ParkdroidsensorcommunicateswithLoRaorNB-IoTnetworkstoprovidereal-timeparkingdata.Park-droid’suniqueconstructionandhighqualitycomponentstogetherwithprovengeomagneticalgorithmprovidessuperiordetectionrateanddurabilityintheharshestenvironmentalcon-ditions.

ONOfromGermanyisane-mobilitycompanythatoffersawholenewcategoryofvehicle,apedalassistedtransporter(PAT),solvingthecourier,express,parcelanddeliverymarkets’logisticalandenvironmentalproblemswithincities.Weofferavehiclethathastheflexibilityandbenefitsofabicyclecombinedwiththedurability,reliabilityandcargocapacityofavan.

SmartTransportfromRussiaisacompanythatdevelopsanelectricvehiclechargingser-vice.Thecompanydemonstratesbenefitsofelectricvehicleusage.MeettheteamsofSmartUpAccelerator2018

rDotfromSwedenisdevelopingandmanufacturinganenvironmentallyfriendly,ultra-lowpowerdisplaytechnology.Theapplicationsincludesmarthomes.

FourdegfromFinlandoffersaservicethatimprovesindoorcomfortwithstableheatingandintheaccuracyofindividualrooms;andsaves15-35%inheatingcosts.

AiRobotfrom Estonia isprovidesan innovational ventilation unit. Specially built soft-wareandhardwareconstantlymonitorindoorclimateandthensmartlyactorregulatein-doorclimatebasedontheresults.

VoltsfromRussiaoffersPowerBankforthewholehouse.Itwillhelptooperateenergyconsumptionandtocreateuniquescenariosforfutureconsumption.

IstabaifromLatviaofferssmartheatingcontrolsystem.Istabaisystemismadetoretrofityourhomewithsmarthomesolutionsandthewholesystemcanbecontrolledthroughoneapp.

Homebeat.livefromGermanyenables“smartbuilding”formulti-familybuildings.Itcanbeusedlikeamulti-threadWhatsAppchannel.ThefreemiumSaaSplatform,bringsallstake-holderstogetherinasingleplatform.

EcolifefromPolandprovidesasystemtomeasureairqualityindoorsandoutdoors,com-paresthosetwoandsendnotificationtotheuserstodoanactiontocleanairqualityindoors.


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Appendix B: Bootcamp modules & planning tool Belowyou’llfindahelpfulplanningchecklistforthoselookingtoorganizeabootcamp-typeofevent:

Further,you’llfindamoredetailedoverviewofthethreebootcampintermsoftheircontentsandexercises.

GothenburgBootcamp2018

Module(mentor)

Contents&approach Exercise(s)forteams

1.BSRasamarketforcon-sumercleantech

-eachcountrypresentedkeymarketinsightoftheirhomecountryasatargetmarketthroughCountryCardpresentation-speed-dating:eachteamvisit6countriesfor5minseachandgatherusefulinformationaboutthemarket,partner’snetworks,theirexpertiseandworkingen-eral,accesstobusinessandinvestorsetc.

-choosingofprimarytargetmar-ketandnamingofnewpartnertosupporttheinternationalisation

2.Yourmarket,customers&markethypothesiswithPetteriLillberg

-“Ifyouarenotsellingchange,youarenotsellingan-ything.”-Howtocreateandgrowyourcustomer→teach,tailor,takecontrol-Importanceofasalespersonintheteam-Differenttypesofsalespersons

-MyChallengercanvas:whoseminddoIneedtochangeandhowtodoit


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-Howtochangemindsbychallengingthecustomer

3.CollectingfeedbackformarketvalidationwithJesperForslund

-Marketvalidationtools-examplesofmarketlaunchcases-10thingstoconsiderwhenlaunchinginanewmar-ket

-sharingmarketinghackstheyhavefoundbeneficial

4.GrowthhackingwithPawelBochniarz

-Criticalaspectsofgrowthsupportinginternationali-sation-Whatdrivesyourexpansionplans?-Whatwillittaketodoit?-Whataretheriskstoconsider?-Casestudies:Uber,Biotech&Co.

-reviewofbusinessmodelcanvas

5.Roadmapformarketentry -Developaconcreteroadmapformarketentryin-cludingkeyactivitiesforthepost-bootcampphase(November-February)

-roadmapcanvas

RigaBootcamp2019

Module(mentor)


1.BSRasamarketforcon-sumercleantechConsortiumpartners

-Presentationofthekeylearningsfromthesmartmobilitymarketstudy(4.1.)byAgnieszkaMlodzinska,MITEF-EachcountrypresentedkeymarketinsightoftheirhomecountryasatargetmarketthroughCountryCardpresentation-Speed-dating:eachteamvisited3potentialtargetmarketpartnersfor15minseachandgatherusefulinformationaboutthemarket,partner’snetworks,theirexpertiseandworkingeneral,accesstobusi-nessandinvestorsetc.

Choosingofprimarytargetmar-ketandnamingofnewpartnertosupporttheinternationalisation

2.Howtounderstandyourcus-tomeronanotherlevelwithDavisPlotnieks

-Whycreatingafeasiblebusinessideaisacompli-catedtask?-Whybusinessesstruggletoinnovate?-Whatmethodscanbeusedforcustomerresearch?-Whycustomerresearchoftenfails?-WhatcanwelearnfromtheMilkshakestudy?

JTBD(Job’stobedone)Canvas–Maintaskistosimulateyourcus-tomer’sbehavior


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3.CriticalaspectsofgrowthsupportinginternationalisationwithPawelBochniarz

-Criticalaspectsofgrowthsupportinginternation-alisation-Whatdrivesyourexpansionplans?-Whatwillittaketodoit?-Whataretheriskstoconsider?-Casestudies:Uber,Biotech&Co.

Reviewofbusinessmodelcanvas

4.1.AngelinvestingwithMartaMatisone

-Whatdoinvestorscareabout-Tipsforpitchingtoinvestors

Noexercise,onlykeynoteanddis-cussions

4.2Crowd-fundingWithKristinSvärd

-Howcrowdfundingworks-Howtobuildsuccessthroughcrowdfunding-Successstoriesandfailfactors

Quizofsuccessstoriesandfailfactorsbasedonrealcasesthroughavirtualquiztool

5.RoadmapformarketentryConsortiumpartners

-Developaconcreteroadmapformarketentryin-cludingkeyactivitiesforthepost-bootcampphase(September-January)

Roadmapcanvas

OnlineBootcamp2020

Module(mentor)


1.“Howdidwedoit?”withVesaHeikkinen,CEOofPerille

PresentationandQ&AofVesaHeikkinen,CEOofPerille,whosharedhisexperienceasaparticipantoftheAcceleratorfromlastyear.Perillesuccess-fullyenteredtheRussianmarket,insteadoftheini-tialplanofwantingtoenterGermany,andreflectedwhatmadethisentryandpivotsuccessful

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2.Sensemaking&TargetMar-ketRoadmapwithConsortiumpartners

Startupteamsreflectedonthefollowingquestions:1)Sensemaking-HowistheCOVID19pandemicaffectingyourbusi-ness?Whatareyourstrengthsinlightofthesitua-tion?Whatchangesforyouasaresult?2)Goalsettingandactionplan-Whatarethemostimportantgoalsforthenext6-12months,relatedtomarketentryorotherwise?-Whataretheactionsrequiredtoreachthesegoals?

Sensemaking&TargetMarketRoadmapCanvas


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Whatresourcesareneeded?Whatarecriticalun-certainties?

3.UnderstandingyouruserwithLauraLerkkanen

-Presentationontheimportanceofuserunder-standing-Stakeholdermapping-Identifyingthegapsinunderstandingoftheusers-Creatinguserpersonas

Understandingyourusercan-vases

4.FinalizingRoadmapformar-ketentryConsortiumpartners

-Reviewingandfinalizingtheroadmapformarketentrybasedongapsinuserunderstandingandre-flectionsfromday1

TargetMarketRoadmapCanvas


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Appendix C: Bootcamp schedules Gothenburg2018Bootcamp


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Riga2019bootcamp


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Online2020Bootcamp

Bootcamp Synthesis document - SmartUp Accelerator

Documents

Transcript of Bootcamp Synthesis document - SmartUp Accelerator