Analyzing Relational Sources of Power at the Interorganizational Communication System
Transcript of Analyzing Relational Sources of Power at the Interorganizational Communication System
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Analyzing Relational Sources of Power
at the Interorganizational Communication System1
Abstract
Based on the critical theory of communication, managing
stakeholder relations is significant to achieve more
democratic decisions that reconcile diverse interests of
various stakeholders. However, power inequalities among
stakeholders might inhibit to achieve finely balanced
decisions. More interestingly, these inequalities might
emerge from the nature of communication among
organizations. Conceptualizing interorganizational
relations (IORs) as the relations of an organization with
its stakeholders, the current study attempts to analyze the
relational sources of power. Following a graph theoretical
methodology, the frequency of interaction and trust were
analyzed as the relational sources of power on a sample of
76 logistics firms. The findings of the study reveal that
1 Cite: Turker, D. (2014). Analyzing Relational Sources of Power at the Interorganizational Communication System. European Management Journal. 32(3): 509–517
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an organization’s frequency of interaction and level of
trustworthiness affect its power over other organizations.
Keywords: graph theory, interorganizational
communication, interorganizational relations, power
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Introduction
Organizations are the key elements of our modern
societies through functioning in various fields of human
life. Perrow indicated (1991) that the organizations as we
know today have appeared since the beginning of the 20th
century and become the main phenomenon of our age.
According to the author, now in today’s world where the
organizations are principal actors, the politics, social
class, finance, technology, religion, family, and even the
social psychology become the dependent variables. From this
sociological perspective, an organization can be defined as
a social system, which focuses for the purpose of reaching
a relatively specific goal that contributes to a principal
function of an extensive system – usually society (Parsons,
1956, p. 63).
Based on the question of whether the organizational
theory should focus on inner dynamics of an organization or
its interactions with the environment, Jaffee (2001)
distinguishes two level of analysis. The first one,
intraorganizational level, includes all factors concerning
with the internal environment of an organization. At this
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level, organization is conceptualized as a closed system.
However, today most managers recognize that an organization
can make sense and function for a long time, as far as it
maintains its relations with its external environment –
which is the second level of analysis,
theinterorganizational level (Jaffee, 2001). An
organization is an‘incomplete social system dependent on
interchanges with its environment’ and must simply obtain
all inputs from outside while providing all outputs again
to outside (Aldrich and Marsden, 1988).
The interest of scholars to interorganizational level
can be traced back to the 1960s. In their early study,
Litwak and Hylton (1962) clearly distinguish the
intraorganization and interorganizational levels and
develop an approach concerning the conditions on which the
interorganizational coordination depends. Henceforth,
organizations tend to be conceptualized as entities that
should align their goals consistent with environmental
changes so as to interrelate with their environment on a
desired level (Thompson & McEwen, 1958, p.23). This view of
organizations has been commonly accepted since the 1960s;
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while the importance of other organizations in the external
environment become more apparent (Hall, Clark, Giordano,
Johnson, & Rockel, 1977, p.457; Laumann, Galaskiewicz, &
Marsden, 1978), organizations are usually conceptualized as
‘open’ systems (Thompson, 1967; Katz & Kahn, 1966).
The interaction of organizations with other
organizations has been frequently studied since the 1970s.
Today, interorganizational relations (IORs) become one of
the significant fields of organizational theory and
contribute a lot to our current understanding on
organizations. However, depending on the difficulties of
collecting data at this level, theoretical approaches in
this field of study are not sufficiently backed up with
empirical research and there is an increasing need for new
studies to provide managerial insights on IORs. The purpose
of current study is to analyze interorganizational
communication in terms of power inequalities among various
stakeholders. The study attempts to investigate the
relational sources of power in the nexus of an actor’s
overall frequency of interaction and trustworthiness within
an organization set with considering the power inequalities
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among stakeholders as an obstacle to achieve Deetz’s “fully
developed stakeholder model”. In order to analyze the
propositions of study, data was collected on a sample of 76
companies, which are operating in logistics sector in
Turkey. The collected data was analyzed with using a
framework drawing from graph theory and centralities of
each organizational stakeholder was used to capture how
organizations relate with each other in the organization
set.
1. Interorganizational Relations in the Organization Set
According to Zeitz (1980), if possible, organizations
do not prefer to interact with other organizations since
these relations might restrict their operations in the
future. However, organizations need to contact with each
other in order to decrease the level of uncertainty and
minimize the impact of threats in their external
environment. From a network perspective on business
strategy, the context of an organization includes
continuous interaction with other parties and ‘endows the
organization with a meaning and a role’ (Hakansson &
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Snehota, 2006, p.267). Therefore, IORs can be critical to
survive in a strictly competitive environment.
According to Bachmann and Van Witteloostuijn (2006,
p.4), IORs are “formal arrangements that bring together
assets (of whatever kind, tangible and intangible) of two
or more legally independent organizations with the aim to
produce joint value added (of whatever kind, tangible or
intangible)”. However, this definition narrows down the
concept of IORs and assumes that it consists of only the
collaborative relationships. An IOR can be also defined as
“the relatively enduring transactions, flows, and linkages
that occur among or between an organization and one or more
organizations in its environment” (Oliver, 1990, p.241). In
order to analyze this wide range of relations, IORs can be
classified into four groups as dyadic connections between
two organizations, organization sets, action sets, and
networks (Whetten, 1981). Following the study of Evan
(1966), the second type of IORs, organization sets, can be
defined as a set that includes all the interorganizational
connections of a focal organization in its environment
(Whetten, 1981). Drawing from the Merton’s concept of role-
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set, this unit of analysis allows explaining various issues
in the organizational context, such as identifying the
internal environment of an organization, analyzing how an
organization coordinates and competes with others in the
external environment (Evan, 1965, p.220) or defining ‘the
salient context at work for a given organization’(Scott,
2004, p.8) etc.
The concept of organization set is closely overlapping
with Rowley’s (1997) stakeholder set, which tries to
capture all interactions of a focal organization with its
stakeholders. In a stakeholder set, a focal organization
can be “more than simply the central point of its own
stakeholders: it is also a stakeholder of many other focal
points in its relevant social system” (Rowley, 1997,
p.892). Considering the complexity of stakeholder
management problems in modern organizations, the current
study follows this useful conceptualization of Rowley
(1997) and assumes that all stakeholders in an organization
set are the focal organization of their own sets, but
eventually, they are embedded into an upper social system.
This twofold perspective, which takes into account the
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centrality of each stakeholder in their own set and treat
them as part of a supra-system, can help to figure out the
complexity of interorganizational communication system.
2. Analyzing Interorganizational Relations as a
Communication System
As a rational and goal-directed human behavior,
communication can be defined as “the process by which
information is exchanged and understood by two or more
people” (Daft, 2003, p.581). In a broader sense, the term
means “the relational process of creating and interpreting
messages that elicit a response” (Griffin, 2009, p.6). At
the interorganizational level, the concept is treated as
‘variable’ that affects the nature of relationship
(Czepiel, 1975) and coordination among parties (Williamson,
1976) or helps to understand each actor’s considerations
(Van de Ven & Walker, 1984). Interorganizational
communication is a process through which an organization
sends a message across a channel to another organization in
a network (Kapucu, 2006, p.209). It usually covers “the
formal as well as informal sharing of meaningful and timely
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information” (Anderson & Narus, 1984, p.66; 1990, p.44) and
might help organizations to learn and adopt strategic
advantages in their operations (Paulraj, Lado, and Chen,
2008).
Despite the increasing importance of communication
among organizations, communication theories mainly focus on
the concept at the interpersonal level (Griffin, 2009). The
approaches, which analyze communication at the
organizational level [such as cultural approach (Pacanowsky
& O-Donnell-Trujillo, 1982; 1983), information systems
approach (Bantza, 1989; Weick, 1989), or the approaches
derived from socio-psychological tradition (Hitt, Miller, &
Collela, 2009; Robbins, Judge, & Campbell, 2010)], are
usually interested in the inner dynamics of organizational
life, rather than interorganizational context. Despite all
these useful attempts to understand the various dimensions
of organizational communication; most communication
theories and approaches short fall when articulating the
interaction among organizations - with one exception.
Deetz’s critical theory of communication in organizations
partly fills this void by analyzing organizational
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communication with considering the interaction of an
organization with its stakeholders.
According to Deetz (1992; 1995a), due to their
increasing power, the management and decision making
processes in business organizations should be carefully
examined2. Comparing his communication approach with
information approach (Griffin, 2009), Deetz (1995b)
proposes four ways of decision making in organizations –
strategy, consent, involvement, and participation. Among
these four ways, the author suggests the strength of
‘meaningful democratic participation’ to transform business
organizations and their communication. Participation can
allow all stakeholders to represent and negotiate their
conflicting interests in the corporate decision making
2 In parallel to the increasing power of business community during thelast decades, Deetz (1992, p.17) criticize how business organizationshave become “the primary institution in modern society, overshadowingthe state in controlling and directing of individual lives andinfluencing collective social development” and call this process ascolonizing activity – based on Habermas’s (1987) ‘colonization of thelife-world’. According to the author, “both economic and politicalchanges necessitate rethinking the practices of management anddecision making in major corporations” (Deetz, 1995a, 278). The authorhas tried to figure out how ‘linguistic turn’ is important tounderstand the organizations (Deetz, 1996) and explained hisontological stands with presenting a communication approach thatmainly views language as the medium in the construction of socialreality (Deetz, 1992, p.129).
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process (Deetz, 1995b). Therefore, “in a fully developed
stakeholder model, management’s function would need to
become the coordination of the conflicting interests of
stakeholders rather than the managing or controlling of
them” (Deetz, 2006, p.273).
Despite its obvious benefits, “stakeholder
collaboration remains fairly underdeveloped and often
ineffective” in the real world (Deetz, 2006, p.267) due to
the limited stakeholder inclusion by management team and
the lack of serious attention to models of communication in
decision making (Deetz, 2006). However, the problem might
be more complex than it seems. Although Deetz’ perspective
shows the importance of democratic participation, fairness,
equality, diversity, and cooperation with “reserving a seat
at the decision-making table for every class of
stakeholder”, his approach neglects “the problematic nature
of stakeholder negotiations…and incredible difficulty of
getting all parties to sit at the table as equals”
(Griffin, 2009, p.273). In fact, while emphasizing
‘stakeholder collaboration’ as a significant alternative to
involve social values into the organizational decision
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making process, the author himself also revolved around the
questions like “whose objectives should count?”, “how much
should they count?”, or “how will they be accounted for?”
(Deetz, 2006). All these questions are basically related
with the power inequalities among stakeholders sitting
around the same negotiation table. Therefore, in order to
increase the participation of stakeholders in the corporate
decision making process and achieve a ‘fully developed
stakeholder model’ in the whole society, we need to
understand the preconditions and nature of communication
among stakeholders.
3. Key Variables of Interorganizational Communication
3.1. Frequency of Interaction
Frequency of interaction can be seen as the basic
component of each communication system. At the
interorganizational level, the frequent interactions among
organizations might contribute to the development of long-
standing and valuable relations (Christopher, 1992),
increase the level of cooperation (Hall et al., 1977; Heide
& Miner, 1992) or conflict (Hall et al., 1977). In their
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study, Schmidt and Kochan (1977) analyze the nature of
interaction in symmetric and asymmetrical relations from
the integrated perspective of exchange and power-dependency
approaches and suggest that IORs should be conceptualized
as “a mixed-motive situation in which each organization
behaves in accordance with its own self-interests”. As
self-oriented actors, organizations should maintain to keep
in contact with other organizations in order to survive in
a competitive environment.
3.2. Trust
As a multidimensional concept of literature, trust can
be viewed as another significant component of communication
among organizations. According to a well-known definition
of literature, trust is “the willingness of a party to be
vulnerable to the actions of another party based on the
expectation that the other will perform a particular action
important to the trustor, irrespective of the ability to
monitor or control that other party” (Mayer, Davis, &
Schoorman, 1995, p.712). In the literature, there is a
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growing interest to the role of trust in the organizations
as an antecedent, consequence, or mediator of relationships
(Fulmer and Gelfand, 2012). The studies at the
interorganizational level support that trust affects the
level of knowledge spillovers (Bönte, 2008) and builds
successful relationship among organizations (Adobor, 2005).
Based on their elaborate review of literature in 1990-2003,
Seppanen, Blomqvist, and Sundqvist (2007) indicate that
mutual trust is a key factor of relationship quality and
performance with its impact on reducing perception of risk,
transaction costs, opportunistic behavior, and increasing
effectiveness and cooperation among actors. According to
Hardy, Phillips, and Lawrence (2002), there are two main
factors for ‘coordinating trans-organizational
relationships’ depending on the nature of institutional
environment. As the first factor, trust absorbs uncertainty
in relationship while producing risk of engaging an action
with limited available information (Luhmann, 1979) and
“grows out of a communication process in which shared
meanings develop to provide the necessary foundation for
non-opportunistic behavior” (Hardy et al., 2002, p.69). On
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the other hand, the second factor that yields co-operation
among organizations is ‘power’ (Hardy et al., 2002).
3.3. Power
Similar to trust, power should be taken into account
to analyze social relations among firms. A review of
literature shows that power is important at the
interorganizational level as well (Hall et al., 1977;
Kochan, 1975; Pfeffer & Leong, 1977; Schmidt & Kochan,
1977). In their previously mentioned study of Schmidt and
Kochan (1977), power and power relations are among the
significant domains of explaining the interactions among
organizations.
Although most people attribute a negative meaning to the
concept of power, according to Granovetter (1985, p.501-
502), the ‘effective exercise of power’ can smooth the
social relationships and decrease the potential conflict
among actors. It can be defined as a potential ability to
affect other’s behaviors (Mintzberg, 1983) and usually seen
as a consequence of an actor’s inherent characteristics
like his or her knowledge, charisma or money. However,
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following Emerson (1962), Hickson, Hinings, Lee, Schneck
and Pennings (1971, p.217) conceptualize power as a
‘property of social relationship, not of the actor’ in
order to analyze its nature at the upper social systems.
From this point of view, power might be derived from the
nature of communication among actors. According to Dahl
(1957, p.202-203), ‘A has power over B to the extent that
he can get B to do something that B would not otherwise
do’. In this case, A has something that B wants and the
more B depends on A, the more A has power on B (Pffefer &
Salancik, 2003). From this perspective of resource
dependency theory (Aldrich, 1976, 1979; Pffefer & Salancik,
2003), in IORs (1) the strong side is relatively the one
which controls a source that is depended on (2) and the one
which can reduce its dependency for the resources that
belong to someone else (Provan, Beyer & Kruytbosch, 1980,
p.200). Since “organizational choice is constrained by the
patterns of interdependence and influence emanating from
the social context”, organizations should take power
emerged from these patterns of resource exchange in their
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relationships into consideration (Pffefer & Salacik, 2003,
p.138).
4. Relational Sources of Power at the Interorganizational
Level
Today, organizational resources can include everything
from capital to know-how, business network, strategic
partnerships or operating systems. Considering this variety
of resources, it might be difficult to understand what
makes an organization powerful and to articulate the nature
of power relationship among organizations. Based on the
classical typology of French and Raven (2001), A can
exercise power over B if (1) A has ‘the ability to mediate
rewards’ for B, (2) A has ‘the ability to mediate
punishments’ for B, (3) A has ‘a legitimate right to
prescribe behavior’ for B, (4) B has identification with A,
or (5) A has ‘some special knowledge or expertness’. These
sources of power can be used at the interorganizational
level as well; for instance, a government organization can
be more powerful over others, since it executes a fund-
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raising system or, it has a legal right to punish other
organizations.
On the other hand, the nature of relationship can also
affect the power inequalities among organizations. The
‘relational’ sources of power are the determinants of power
that “derive from the structure of relationships among
actors, and groups of actors both intra- and
interorganizationally” (Thornton & Ocasio, 1999, p.804;
Thornton, 2004, p.70). For instance, let’s assume that
Company-C has a resource that is critical for Company-B,
and Company-A is the only actor that can bridge and bond B
and C. In this case, A becomes a structural hole between
two actors and obtains power over B. In the literature,
this resource-dependency relation is articulated as a
measure of power, in which an actor’s power basically
depends on the number of exchange partners who are
interested in the actor’s resource (Yamaguchi, 1996).
However, in the given example, it is assumed that B has
perfect information about which actor has this key resource
(C) and which actor knows the owner of this key resource
(A) in the organization set. In the real world,
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organizations usually compete with imperfect and asymmetric
information and managers must make decisions under a high
degree of uncertainty. Therefore, if B has not sufficient
information about other actors in the organization set, it
might try to connect with the actor who interacts most in
the set to gather information about the owner of this
resource. As a result, the most frequently interacted actor
in the set can increase its power over others. This
discussion can lead the following proposition:
Proposition 1. There is a link between an organization’s overall frequency of
interaction in an organization set and its power in each dyadic relation within
this set.
Power might be related with trust as well. In his
study, Granovetter (1985) attributes a smoothing role to
both trust and power in social relationship. At the
interpersonal level, most people find referent or expert
power as a foundation of trust to other party. For
instance, the studies show that if a salesperson has an
expert power, he or she is perceived as more trustworthy
(Busch & Wilson, 1976; Crosby, Evans, & Cowles, 1990). On
the other hand, at the interorganizational level, “research
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organizations or departments have achieved power because of
their specialized skills, trust is likely to follow as
users rely on those skills in the design and evaluation of
marketing strategies” (Moorman, Deshpande, and Zaltman,
1993, p.86).
Power and trust should be considered as the
“complementary and opposing components of social behavior”
(Ireland & Webb, 2007). In their study, Belaya, Török, and
Hanf (2008) indicate that “power coexists alongside with
trust” throughout the supply chain and managers should
scrutinize the cooperative and competitive structure of a
chain to manage it more effectively. However, power and
trust coexist in a relation depending on the type of power,
as coercive or non-coercive (Ireland & Webb, 2007). In
their study, Leonidou, Talias, and Leonidou (2008) find
that coercive power increases the level of conflict, which
affects trust among actors negatively. In their empirical
study, which is conducted on Chinese supply chains, Yeung,
Selen, Zhang, and Huo (2009) find that both trust and
coercive power contribute to the improvement of internal
and supplier integration, but if trust is low, coercive
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power reduces internal integration. However, it is clear
that “an excessive use of either non-coercive or coercive
power may undermine trust in a relationship” (Ireland &
Webb, 2007). In sum, the literature indicates that trust
and power can coexist in IORs and based on this discussion,
the following proposition can be provided as:
Proposition 2. There is a link between an organization’s overall level of
trustworthiness in an organization set and its power in each dyadic relation
within this set.
5. Research Methodology
5.1. Population and Sample Selection
In the study, logistics sector was chosen to analyze
the proposed links empirically. Logistics can be defined as
“the planning and management of physical and information
flows though an organization” (Mangan and Christopher,
2005) and a logistics firm can take the role of mediator
between producers and consumers. Therefore, this sector is
characterized by intense web of relations among
organizations and a firm operating in this sector should
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involve into the high degree of interorganizational
communication and coordination.
Population of study includes all logistics companies
operating in Turkey. In order to reach a generalizable data
set, a survey was conducted on the members of Association
of International Forwarding and Logistics Service Providers
(UTIKAD), which has been a leading logistics association in
Turkey since 1986. The questionnaire form was sent to 300
member companies. Although 81 completed questionnaire forms
were returned, only 76 of them were useable. Therefore, at
the end of the process, the response rate was approximately
25 percent.
5.2. Data Collection Method
The data was collected with using adjacency matrix. In
order to prepare matrices, first, organizational
stakeholders of a logistics company were determined with
conducting a group discussion with three practitioners,
working in this sector, and three academicians. Based on
the overall consensus of group, seven organizational
stakeholders of a logistics firm were identified and
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represented as a vertex (v) on a graph. Thesymbols of each
organizational stakeholder can be seen in the following:
v1: focal organization; v2: customers; v3: competitors; v4: suppliers/subcontractors, v5:
banks & financial institutions, v6: public organizations, v7: chamber of commerce &
associations, and v8: non-governmental organizations (NGOs) & universities
In the questionnaire form, three 7x8 matrices were
used to measure 28 dyadic relations among these
stakeholders. Matrix structure (Knoke and Kuklinski, 1982:
43) can be used in many studies to collect data (Anderson,
1976; Bolland and Wilson, 1994; Galaskiewicz and Krohn,
1984; Galaskiewicz and Wasserman, 1989; Gulati and
Gargiulo, 1999; Oliver, 1988). Since all dyadic relations
in each matrix were assessed by focal organization, the
results reflect the perception of focal organization on the
interorganizational relationship in its own organization
set.
In the questionnaire form, three main variables of
study (frequency of interaction, trust, and power) were
provided in three matrices. Table 1 presents each item,
which was provided before each matrix and developed by
Turker (2010). In the literature, the interaction among
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actors is usually measured through identifying the
existence/absence of interaction (Anderson, 1976) or its
frequency (Schmidt & Kochan, 1977). Following the latter,
frequency of interaction was measured on a five-point
Likert scale. Similarly, the level of trust in each dyad
was measured on a five-point Likert scale. In order to
measure power in 28 dyadic relations, the matrix was
separated into two main groups as A (representing the
organizations on the vertical axis) and B (representing the
organizations on the horizontal axis), and respondents
evaluated the balance of power in each dyad on a five point
Likert scale. Table 1 shows the alpha levels of three
matrices which were used to assess 28 dyadic relations in
organization set. It can be seen that all matrices have
Cronbach’s alpha values higher than suggested level of 0.70
(Hair, Black, Anderson, & Tatham, 2006).
-- Insert Table 1 here –
5.3. Analysis Method
In the analysis, some basic notions of graph theory
were used like directed graph or digraph (a graph each of
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whose edges is directed) and weighted graph (a graph in
which each edge is assigned a number) (Gross & Yellen,
2006). The frequency of interaction and trust were analyzed
on the weighted digraph of power matrix with using the
concept of centrality. As a concept that is originally
derived from graph theory (Freeman, 1977) and frequently
used in the social network analysis (Borgatti, 2005, p.56),
centrality can be defined in many ways based on the nature
of research question. Therefore, today, the literature
provides different measures of centrality including degree,
closeness, betweenness, eigenvector, information, flow
betweenness, the rush index, influence centrality etc.
(Borgatti, 2005; Borgatti & Everett, 2006; Czepiel, 1974;
Estrada & Rodriguez-Velázquez, 2005; Everett & Borgatti,
2005; Freeman, 1977; Freeman, 1979; Freeman vd., 1991;
MacKenzie, 1966a, 1966b; Nieminen, 1973; Rogers, 1974;
Sabidussi, 1966). Despite this variety, ‘all measures of
centrality assess a node’s involvement in the walk
structure of a network’ based on four key dimensions as
type of nodal involvement assessed, type of walk
considered, property of walk assessed, and choice of
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summary measure (Borgatti & Everett, 2006). In the current
study, degree centrality was computed with using UCINET 6
(Borgatti, Everett, & Freeman, 2002). In degree centrality,
the number of vertices adjacent to a given vertex in a
symmetric graph provides the degree of this vertex
(Borgatti et al., 2002). However, in the current study, the
data was collected with using a 5-point Likert scale for
each matrix and it is important to capture the information
from these weights of relationships. In UCINET, if the data
is valued then the degrees are calculated considering the
weights of relationships.
5.4. Results
The companies operate approximately for 19 years in
the sector. In terms of their employee numbers, 18.4
percent of them are micro (1-9 employees), 39.5 percent of
them are small (10-49 employees), 21.1 percent of them are
medium (50-249 employees), and 21.1 percent of them are
large scale companies. In terms of their ownership
structure, while 6 companies have a foreign partner, 11 of
them are foreign-owned companies. In order to determine
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whether the respondents were knowledgeable about their
IORs, some questions were asked to them as well. The
results revealed that the mean value of respondents’ tenure
is approximately 7 years and most participants have
bachelor degree and currently work in a managerial position
in their companies. Following the study of Van Bruggen,
Lilien and Kacker (2002, p.476), a self-evaluation question
was asked to the respondents about their competency (Is your
current position in the organization sufficient to assess the relations of your
company with other organizations?) and all respondents said ‘yes’.
The overall condition of sector was evaluated with
using a four-item scale of Sharfman and Dean (1991) on a
five-point Likert scale. The results show that it is quite
difficult to be profitable in this sector (mean value is
3.48) and there are many legal regulations (mean value is
3.72). However, the sector provides relatively stable
conditions for firms (mean value is 2.81) and they can
follow and adapt the technological trends (mean value is
2.36).
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Table 2 presents the descriptive statistics for the
frequency of interaction matrix. It can be seen that the
mean values range from 4.394 (the dyad between focal
organization and customers) to 1.492 (the dyad between
NGOs/Universities and Suppliers/Subcontractors). Table 3
shows the descriptive statistics for trust matrix and the
mean values range from 4.48 (the dyad between focal
organization and customers) to 3.28 (the dyad between
NGOs/Universities and Suppliers/Subcontractors).
-- Insert Table 2 here --
-- Insert Table 3 here –
Table 4 presents the descriptive statistics for power
matrix. Following the formula of Newbold, Carlson, and
Thorne (2003), the dyadic relations were classified as
highly inequal, inequal or equal. While there is no equal
relations in the organization set, 11 of 28 dyadic
relations are characterized by high degree of inequality.
Based on this analysis, the weighted digraph of power
matrix was obtained showing the degree and direction of
power relations in each dyad (Figure 1).
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-- Insert Table 4 here –
-- Insert Figure 1 here --
In the next step, the centrality values for frequency
of interaction and trust were computed based on the data
given in Table 2 and Table 3. Table 5 shows that the focal
organization is the most central actor in both matrices.
Although the order of next three actors are different, the
analysis shows that customers (v2), banks & financial
institutions (v5), and public organizations (v6) are among
the most central actors of this organization set.
-- Insert Table 5 here --
In the last step, the propositions of study were
analyzed with inserting the vertex centrality values (Table
5) on the weighted digraph of power matrix (Figure 1). It
can be seen in Figure 2 that 21 of 28 dyadic relations
indicates that the more powerful actor has the higher
centrality value. This result can support the first
proposition regarding with the link between an
organization’s overall frequency of interaction and its
power in an organization set. On the other hand, the power
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inequalities are high in 9 of these 21 relations, public
organizations are always the more powerful side of this
organization set.
-- Insert Figure 2 here --
The same procedure was followed in order to analyze
the second proposition on the link between trust and power.
Figure 3 shows that the more powerful actor has the higher
centrality value in 21 of 28 dyadic relations and this
result can also support the second proposition. Therefore,
an organization can gain power over other actors if it has
a trustworthy position in the organization set.
-- Insert Figure 3 here --
5.5. Limitation
The current study is subject to some limitations. The
empirical approach of study is exploratory in nature.
Although following a graph theoretical methodology fits
well to analyze relationships among actors, it does not
allow performing a hypothesis testing based on the
generally accepted threshold values. On the other hand,
grouping organizational stakeholders under a single actor
32
might limit to understand what actually happens among the
real actors in the organization set. However, this method
can partly overcome the most common problem of network
studies which is maintaining anonymity (Borgatti & Molina,
2003, p.338).
Since the data was collected from only one country and
one sector, the results can be generalized only in this
context. Turkey demonstrates significant convergence with
both Eastern and Western cultures. According to the well-
known study of Hofstede (1983, 2012), Turkey is
characterized by large power distance, low individualism,
strong uncertainty avoidance, and moderate femininity
together with some other Mediterranean and Middle Eastern
countries. In a more recent study, Turkey was taken as a
member of Arabic cluster (consisting of Egypt, Morocco,
Kuwait, and Qatar) depending on their common historical,
religious, and socio-cultural characteristics; these
countries are found as high group-oriented, hierarchical,
masculine, and low on future orientation (Kabasakal &
Bodur, 2002). In spite of these commonalities with Eastern
societies, Turkey has also adopted the Western culture and
33
values after the successful revolution of Atatürk. During
particularly the last decades, business community converges
to a similar way of business approach with Western
counterparts in parallel to globalization trends,
technological advancements and increasing relations with
Western countries. Therefore, the results obtained from
Turkey, which is geographically and culturally in between
East and West, can enlighten the various aspects of IORs in
different societies. On the other hand, logistics sector
might represent the case of similar sectors that builds on
the intense relationships among various actors.
Discussion
The current study attempts to investigate the
relational sources of power to figure out what might happen
when organizational stakeholders participate in a common
decision making process. Following a graph theoretical
approach, the proposed relations were analyzed, following
graph theoretical methodology and the results show that if
an actor was frequently interacting with other actors and
was found to be trustworthy in the set, its power in dyadic
34
relations can be much higher. Therefore, in addition to the
classical sources of power, the communication variables
like frequency of interaction and trust can become the
alternative sources of power. In order to achieve a
consensus among various stakeholders, managers should take
into account these relational sources of power. When
particularly making a decision, which affects various
organizational stakeholders simultaneously, a manager
should take into account the communication process as well.
The result of this survey indicates that managers might
gain power over other actors by interacting more frequently
and intensely in their organization set.
The study also gives some important clues about the
current role of actors in the organization set. For
instance, public organizations are found both powerful and
trustworthy and this result is in line with the current
theoretical debate on relations with state organizations in
Turkey (Bugra, 1994, p.5; Sozen and Shaw, 2003). In
accordance with the findings of Hofstede’s study (1983,
2012) on power distance, state institutions in Turkey act
like a ‘father’ (Sozen and Shaw, 2003) that both protects
35
his son and imposes discipline when needed. In fact, the
legal-base in a relationship can change all rules of a game
even in the Western societies. According to Hall et al.
(1977, p.470) “when the basis of interaction is a legal
mandate, the power issue is apparently resolved to the
extent that it does not become part of the pattern. This is
not to say that there are not power differences but that
these have apparently been accepted by the parties involved
and are no longer an issue”. Therefore, when a public
organization is involved into a decision making process,
managers of a focal organization should consider its power
over other actors and, if possible, try to balance this
power inequality by increasing their level of interaction
and building trustworthy relations with others.
In addition to public organizations, the study also
shows that customers are among the central actors of a
logistics firm’s organization set. Managing relations with
customers are critical not only for increasing
profitability or market share, but also these interactions
can enhance the innovation and knowledge accumulation in
the organizations (Ford, Gadde, & Hakansson, 2003;
36
Takeishi, 2001). In line with the previous studies,
customers are among the most valuable stakeholders of a
company and managers should build and maintain longstanding
relations by increasing the interaction and trustworthy
relations with this stakeholder.
On the other hand, NGOs & universities are the most
neglected actors in this organization set. This result is
partly related with the unfavorable political structure of
the country during the 1980s (Kongar, 1999, p.199).
However, today, there are serious attempts at the national
and international levels to strengthen the relations with
NGOs & universities. During the last decades, many techno-
parks have been established to encourage innovation and
increase the knowledge spillover between universities and
industry organizations (Aydogan-Duda, 2012). Despite all
these attempts, the current study reveals that the
relations with universities and business organizations are
not sufficient to create a knowledge accumulation to foster
innovation. Therefore business leaders should try to
increase the level of communication and cooperation with
these neglected groups of stakeholders. Involving these
37
stakeholders into decision making process will increase the
quality of decisions and foster the cooperation among these
organizations. Although this study attempted to understand
the nature of interorganizational communication system,
there is an increasing need for new studies to figure out
whether other dimensions of this system, like information
flows, specific resource exchanges, social networks, social
projects partnerships etc., can also affect the
communication among organizations.
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Tables
Table 1
Three Matrices of StudyNo Matrix Item* Scale Cronbach
’s Alpha1 Frequency of
interactionWhat is the frequency of interaction between the following dyadic relations?
1=Almost never5=Very frequent
.859
2 Trust What is the degree of trust between following two organizations?
1=Very low5=Very high
.946
3 Power Which organization is more powerful in the dyadic relation?
1=Always A5=Always B
.879
56
Table 2Descriptive Statistics for Frequency of Interaction Matrix
Note. v1:focal
organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universities
v1 v2 v3 v4 v5 v6 v7
v2Mean 4.394SD .7317
v3 Mean2.394
3.515
SD1.222
1.192
v4 Mean3.986
2.846
3.403
SD.9308
1.371
1.286
v5 Mean3.934
3.876
3.650
3.550
SD.8844
.9922
1.080
1.048
v6 Mean3.592
3.531
3.587
3.269
3.433
SD1.190
1.140
1.101
1.272
1.240
v7 Mean3.223
2.815
3.111
2.590
2.583
2.816
SD1.114
1.059
1.017
1.116
1.168
1.255
v8 Mean1.666
1.615
1.666
1.492
1.766
2.186
2.275
SD1.255
1.056
1.121
1.176
1.212
1.332
1.348
57
Table 3Descriptive Statistics for Trust Matrix
Note. v1:focal organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universities
v1 v2 v3 v4 v5 v6 v7
v2Mean 4.48SD .702
v3 Mean 3.04 3.50SD 1.20 1.01
v4 Mean 4.02 3.75 3.68SD .937 .854 .911
v5 Mean 4.24 4.06 3.80 3.77SD .694 .765 .789 .756
v6 Mean 4.20 4.03 3.96 3.82 4.15SD .859 .836 .836 .993 .833
v7 Mean 4.00 3.72 3.67 3.50 3.81 3.77SD .810 .819 .824 .959 .887 .879
v8 Mean 3.73 3.60 3.55 3.28 3.67 3.75 3.75
SD 1.05 1.02 .976 1.13 .998 .978 .931
58
Table 4Descriptive Statistics for Power Matrix
A → B↓
v1 v2 v3 v4 v5 v6 v7
v2 Mean 3.054b
SD 1.259v3 Mean 2.794b 2.65
5b
SD .9712 1.163
v4 Mean 2.232a 2.101a
2.245a
SD 1.136 1.077
1.106
v5 Mean 2.739b 2.847b
2.898b
3.052b
SD 1.302 1.156
1.241
1.259
v6 Mean 3.902a 3.966a
3.915a
4.034a
3.796a
SD 1.268 1.206
1.249
1.184
1.270
v7 Mean 2.944b 2.916b
3.016b
3.189b
2.762b
2.491a
SD 1.033 .9964
1.008
.9992
1.022
1.194
v8 Mean 2.550a 2.694b
2.678b
2.706b
2.694b
2.288a
2.551b
SD 1.064 1.021
.9903
1.092
1.021
1.099
.9398
Note 1. v1: focal organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universitiesNote 2. The data obtained from matrix is divided into threesubgroups based on the formula developed by Newbold etal.’s formula (2003, p.15) and then dyads under eachsubgroup are represented within three separate groups (a,b, and c). After finding width values (g), this value wasadded for each subgroup as seen in the following:
60
Table 5Degree Centrality Values for Frequency of Interaction and Trust Matrices
Frequency ofInteraction
Trust
Degree
NmrDegree
Share
Degree
NmrDegree
Share
v123,189
65,968
0,140
v1 27.727
77.260
0.130
v522,792
64,838
0,138
v6 27.714
77.224
0.130
v2 22,592
64,269
0,136
v5 27.519
76.680
0.129
v6 22,414
63,763
0,135
v2 27.167
75.699
0.128
v3 21,326
60,668
0,129
v7 26.232
73.094
0.123
v4 21,136
60,127
0,128
v4 25.837
71.993
0.121
v7 19,413
55,226
0,117
v8 25.353
70.645
0.119
v8 12,666
36,032
0,077
v3 25.227
70.294
0.119
Network Centralization = 10,83%
Network Centralization = 4.80%
Blau Heterogeneity = 12,81%Normalized (IQV) = 0,35%
Blau Heterogeneity = 12.52%Normalized (IQV) = 0.02%
Note 1. v1: focal organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universitiesNote 2. For valued data, the normalized centrality may be larger than 100. The centralization statistic is divided by the maximum value in the input dataset.
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Figures
Figure 1. The Weighted Digraph of Power Matrix
Note 1. v1: focal organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universitiesNote 2. The direction of arrows shows the powerful side of each dyadic relation. Bold edges: w ≤ 2.55 and w ≥ 3.51 (highly inequal dyadic relations) / Thin edges: 2.55 < w < 3.00 and 4 = 3.00 < w < 3.51 (inequal relations)
v8
v2v1
v4 v6
v3
v7
v5
62
Figure 2. Centralities of Frequency of Interactions on Weighted Digraph of Power
Note 1. v1: focal organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universitiesNote 2. The direction of arrows shows the powerful side of each dyadic relation. Bold edges: w ≤ 2.55 and w ≥ 3.51 (highly inequal dyadic relations) / Thin edges: 2.55 < w < 3.00 and 4 = 3.00 < w < 3.51 (inequal relations)
21,13
22,59
21,32
22,44
22,79
23,18
19,41
12,66
v8
v2v1
v4 v6
v3
v7
v5
63
Figure 3. Centralities of Frequency of Interactions on Weighted Digraph of Power
Note 1. v1: focal organization; v2: customers; v3: competitors; v4:suppliers/subcontractors, v5: banks & financial institutions, v6:public organizations, v7: chamber of commerce & associations, and v8:non-governmental organizations (NGOs) & universitiesNote 2. The direction of arrows shows the powerful side of each dyadic relation. Bold edges: w ≤ 2.55 and w ≥ 3.51 (highly inequal dyadic relations) / Thin edges: 2.55 < w < 3.00 and 4 = 3.00 < w < 3.51 (inequal relations)
25,83
27,16
25,22
27,71
27,51
27,72
26,23
25,35
v8
v2v1
v4 v6
v3
v7
v5