2018RECAPDISCOVER AUTOMOBILITY LA automobilityla.com/recap

DISCOVER LA AUTO SHOW laautoshow.com/recap

WELCOMEAutoMobility LA + Los Angeles Auto Show 2018

CONTENTSAbout AutoMobility LA Noteworthy Stats & Figures Breaking News Vehicle Debuts Media Snapshot Media Buzz B2B Attendee Overview Press & Trade Events AutoMobility LA Conference Code AutoMobility LA Top Ten Automotive Startups Beetles & Breakfast About Los Angeles Auto Show Activations & Events Celebrities B2C Attendee Overview Social Media Statistics

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20 22 24 26 29 31 36 38 47 PHOTO: RIVIAN PRESS CONFERENCE

Formerly referred to as the “Los Angeles Auto Show’s Press Days,” AutoMobility LA features vehicle debuts, auto-tech exhibits, competitions, speakers and networking events over the course of four jam-packed days. Held in Los Angeles — the nation’s top car-buying, luxury and EV market — AutoMobility LA is where the who’s who of mobility meet to gain insights, break news and do business.

ABOUT AUTOMOBILITY LA

PHOTO: BMW PRESS CONFERENCE

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NOTEWORTHY STATS & FIGURES

‣ Despite reports of automakers pulling out of auto shows, the Los Angeles Auto Show remained a “must attend” event for brands to reach influencers and buyers in the nation’s top car-buying and EV market.*

‣ AutoMobility LA expanded its roster of participating brands and served as a global launchpad for new and established automakers including Audi, BMW, BYTON, Jeep, Porsche, Rivian and Toyota to unveil new vehicles and make important announcements.

‣ In addition to 66 debut vehicles, AutoMobility LA became a global stage for more than 20 C-level executives from companies including Amazon Alexa Automotive, Aston Martin Lagonda, BYTON, Electrify America and Honda R&D Americas to share industry insights.

‣ AutoMobility LA’s Technology Pavilion featured big data/cloud computing, connected car services and technologies, infotainment, safety, software and transportation service/solution providers; it also became the preferred venue for new automakers to unveil their vehicles.

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‣ Approximately 26,500 media and industry professionals from 58 countries attended AutoMobility LA over the course of four days.

‣ TribalScale’s in-car, AI-driven e-commerce platform received the $40,000 grand prize at “Code AutoMobility LA” — AutoMobility LA’s annual hackathon, presented by General Motors and Visa and supported by the City of Los Angeles.

‣ AutoMobility LA’s Top Ten Automotive Startups competition was presented by Plug and Play Tech Center and SiriusXM Connected Vehicles with support from Audi and URBAN-X. Thor Trucks, a Los Angeles-based transportation lab focused on electric solutions for commercial fleets, received the $15,000 cash prize and top honor at the fifth-annual competition.

‣ Green Car Journal, Hispanic Motor Press Foundation, Kelley Blue Book, and NACTOY (North American Car, Utility and Truck of the Year Awards) formally announced their 2019 award winners/finalists at AutoMobility LA.

‣ AutoMobility LA 2018 served as a hub for partner events including Car Design Forum LA presented by Car Design News, MediaPost’s Marketing: Automotive Conference, Securing Mobility Summit presented by Suits & Spooks and the Women in Automotive Conference.

*JD Power (2018)

“ “…the Green Car of the Year was awarded at the Los Angeles Auto Show.

The Green Car Journal honor is considered a major award among

automakers. It goes to those who can create the most interesting vehicles

that pollute little and are fuel efficient.” — USA TODAY

LEFT PHOTO: TOYOTA PRESS CONFERENCE RIGHT PHOTOS: GREEN CAR OF THE YEAR, VOLKSWAGEN PRESS CONFERENCE

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BREAKING NEWS27 Press Conferences & Announcements

TUESDAY, NOVEMBER 27 AutoMobility LA Top Ten

Automotive Startups Award BYTON Code AutoMobility LA Winner

Announcement Luminar Rivian Vulog

THURSDAY, NOVEMBER 29 Galpin Ford Green Car Awards by Green Car Journal Icona Design Group Karlmann King Polaris Slingshot Volvo West Coast Customs

WEDNESDAY, NOVEMBER 28 Audi BMW Hyundai Jeep Kia Lincoln Mazda Mercedes-Benz

Mitsubishi Nissan North American Car, Utility &

Truck of the Year Finalists Porsche Toyota Volkswagen Volvo

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“ “While other auto shows could not be more boring or are at the brink of losing all

their relevant content, it is looking totally different at this year's L.A. Auto Show.

Manufacturers from the US, Asia and Europe have more debuts in their luggage for the show than they have had in a long time.”

— STERN.DE (GERMANY)

PHOTO: JEEP PRESS CONFERENCE

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VEHICLE DEBUTS66 Debut Vehicles Featured in Los Angeles

AUTO SHOW DEBUTS BMW 8 Series Coupe BMW Z4 BYTON M-Byte Genovation GXE Infiniti Prototype 10 Concept Maserati Levante GTS MINI Cooper S Clubman All4 Starlight Edition MINI Cooper S Hardtop Ying-Yang Edition (Black) MINI Cooper S Hardtop Ying-Yang Edition (White) Polaris Slingshot Grand Touring Polaris Slingshot S Polaris Slingshot SL Polaris Slingshot SLR Porsche Panamera GTS Porsche Panamera GTS Sport Turismo Subaru BRZ Series Brand Special Edition Subaru Crosstrek Plug-in Hybrid Toyota Camry Nightshade Toyota Corolla Sedan Toyota Highlander Nightshade Volvo S60 Volvo V60 Cross Country

GLOBAL DEBUTS Audi e-tron GT BMW 8 Series Convertible BMW M340i BMW Vision iNext Concept BMW X7 Sports Activity

Vehicle Cadillac Escalade Sport FIAT 500x Ford Mustang BULLITT Steve

McQueen™ Edition Honda Passport Hyundai Palisade Jeep Gladiator Kia Soul Kia Soul EV Lincoln Aviator Lincoln Aviator Grand Touring Mazda3 Mercedes-AMG GT Mercedes-AMG GT R PRO Nissan Maxima Nissan Murano

Porsche 911 Carrera 4S Porsche 911 Carrera S Porsche 911 GT2 RS

Clubsport Rivian R1S Rivian R1T Toyota Prius AWD Volkswagen Beetle Final

Edition Convertible Volkswagen Beetle Final

Edition Coupe

NORTH AMERICAN DEBUTS BMW X5 BYTON K-Byte Icona Design Group Nucleus Kia Niro EV Lexus LX Inspiration Series Mercedes-Benz GLE SUV Mercedes-Benz Sprinter MINI John Cooper Works Hardtop

Knights Edition Mitsubishi e-Evolution Concept Porsche Macan Toyota Avalon TRD Edition Toyota Camry TRD Edition Toyota Corolla Hybrid Volkswagen Golf GTI Rabbit Edition Volkswagen I.D. BUZZ CARGO

Concept Volvo 360c Concept

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LEFT PHOTO: BYTON PRESS CONFERENCE RIGHT PHOTOS: AUDI E-TRON, BYTON VEHICLE INTERIOR

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ELECTRIFYING CHANGEImpressive Electric Debuts in the Nation’s Top EV Market

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GLOBAL DEBUTS Audi e-tron GT BMW Vision iNext Concept Kia Soul EV Rivian R1S Rivian R1T Toyota Prius AWD

AUTO SHOW DEBUTS BYTON M-Byte Genovation GXE INFINITI Prototype 10 Concept Subaru Crosstrek Plug-in Hybrid

NORTH AMERICAN DEBUTS BYTON K-Byte Icona Design Group Nucleus Kia Niro EV Mitsubishi e-Evolution Concept Toyota Corolla Hybrid Volkswagen I.D. BUZZ CARGO

Concept Volvo 360c Concept

PHOTO: AUDI PRESS CONFERENCE

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MEDIA SNAPSHOTOver 3,500 Journalists Covered AutoMobility LA in 2018

TOP NATIONAL & INT’L Associated Press Forbes Fortune Los Angeles Times Reuters The Boston Globe The New York Times U.S. News & World Report USA Today

TOP BROADCAST ABC Access Hollywood CBS CNBC CNN ESPN Fox Sports KTLA NBC

LIFESTYLE-FOCUS BuzzFeed Condé Nast GQ Mashable Men’s Health Men’s Journal Playboy The Hollywood Reporter Vogue

AUTOMOTIVE-FOCUS Automobile Magazine Automotive News Automotive World Car and Driver Jalopnik Motor Trend Road & Track The Drive Top Gear

TECH-FOCUS CNET Digital Trends Engadget ExtremeTech PC Magazine SlashGear TechCrunch The Verge WIRED

BUSINESS-FOCUS Adweek Bloomberg Business Insider Consumer Reports Investor’s Business Daily NPR The Street The Wall Street Journal Time Inc.

31,931 NEWS STORIES* (as of 12.17.2018)

173 BILLION IMPRESSIONS* (as of 12.17.2018)

10% INCREASE IN ALT-FUEL COVERAGE* (as of 12.17.2018) 10

INT'L 47%

U.S. 53%

GLOBALLY BALANCED

Media Coverage Breakdown*

(1.1.2018 - 1.1.2019)

*TrendKite 2018-2019 Report

“Southern California and cars have been inextricably linked for more than a century. The Los Angeles Auto Show began in 1907, with 99 cars on display at the local ice-skating rink. Today, it sprawls across…the Los Angeles Convention Center, boasting the latest sports cars, SUV’s and electric technology.”

“The cars of the 2018 LA Auto Show handily outnumber the trucks, but the trucks and SUVs are absolutely the bigger story. This year's show hosted the debut of one of the most highly anticipated vehicles of modern times, the Jeep Gladiator, as well as a pretty compelling take on the all-electric on/off-road adventure truck (Rivian R1S/R1T).”

“Everywhere you looked, there were SUVs as far as the eye could see, even in automotive emission-policing California.”

NATIONAL MEDIA BUZZ

LIFESTYLE MEDIA BUZZ

“The biggest buzzword in the automotive world these days isn't cars, trucks or autos. It's mobility. Self-driving and electric cars are just the start. It includes everything from scooters to "smart" parking meters that can help drivers find empty spaces. At the Los Angeles Auto Show…the focus is on all the technology not only being poured into vehicles, but all things that go with them.”

“The LA Show has it all from the all-new Porsche 911 sports car to a Jeep pickup to three-row utes.”

“It’s not your imagination: Cars really are becoming more capable. A walk through the 2018 Los Angeles Auto Show reveals new models in the pipeline that can drive themselves around town, on the racetrack and even farther afield, using electricity to get there. Automakers lifted the veil on several next-generation mobility concepts at the annual show, which opens to the public on Friday.”

“Los Angeles…is among the most popular U.S. auto shows partly because Southern California is one of the largest car-buying markets in the nation. The Los Angeles show also goes beyond conventional automakers to feature the technology firms that are influencing the automotive world with new electronics, computer software and self-driving and electric-power designs.”

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“The LA Auto Show 2018 wasn’t lacking in alluring supercars, concepts, and EVs, but some of the cars stood head and shoulders above the rest. Whether for their electric ambition, for putting a fresh spin on a classic, or just for being drop-dead delicious, these best-of-show models each have something to recommend them.”

“The 2018 Los Angeles Auto Show was a good one, with more new cars, trucks and SUVs than one could easily shake a stick at. AutoMobility LA…proved why it's one of the most important auto shows in the calendar year by bringing out something new to entice just about everyone who loves cars. Anyone who sets foot in the Los Angeles Convention Center for the LA Auto Show…will not be disappointed.”

“From Audi’s striking new E-tron GT super saloon and BMW’s bold Vision iNext concept, to the new Kia Soul, a tough new electric off-roader from startup Rivian, and an electric van from VW, the 2018 LA Motor Show had plenty to offer those looking for electric powertrains over traditional internal combustion engines.”

AUTOMOTIVE MEDIA BUZZ

TECH MEDIA BUZZ

“The 2018 Los Angeles Auto Show ended up having a pretty sweet combination of enticing future tech, good old-fashioned ‘Murican iron and some stuff that was a little bit of both.”

“The L.A. Auto Show generally wows, and the 2018 iteration was no exception. Startup EV maker Rivian stole the show with an electric truck and SUV pair, while Porsche debuted the new 911. The Honda Passport drew immense interest, becoming one of the most-viewed articles in weeks. And the Jeep Gladiator — the Wrangler pickup that Jeep fans have been asking for — crawled onto its stage in a dramatic debut.”

“One characteristic that stands out from this year’s show is variety. From fully electric concept SUVs to Jeep pickup trucks, there’s something for everyone…Heck, there’s even a seductive and glamorous Lincoln — yes, we said Lincoln.”

“The annual Los Angeles Auto Show stands out as one of the most important dates on the automotive calendar. The 2018 edition of the event was bigger than usual because it followed an abnormally quiet Paris show and preceded what’s shaping up to be the smallest Detroit show ever. Car companies from all over the spectrum consequently chose Los Angeles to unveil significant production models and futuristic concept cars.”

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“

PHOTO: AUTOMOBILITY LA NETWORKING RECEPTION

“Los Angeles is the must-see auto show in the US. California is the trendsetter for fashion, style,

movies, and cars. LA has a massive multi-ethnic youth culture. California is the state most

concerned about the environment and traffic jams, so buyers pay attention to EVs, plug-in hybrids,

and partially (soon fully) autonomous cars.” — EXTREMETECH

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B2B ATTENDEE OVERVIEWNovember 26-29, 2018

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Government 1%

Analyst 1%

Investor, Startup or Tech 3%

Academia 3%

Dealer 3%

Advertising or PR 5%

Coder, Designer or Developer

5% Auto Industry 13%

Media 14%

Manufacturer (Auto) 52%

26,500 INDUSTRY & MEDIA PROFESSIONALS

PHOTO: AUTODESK VR EXPERIENCE

“ “By renaming [the media days] to AutoMobility LA the organizers have

shown an understanding that the auto industry is in a state of disruption.”

— NZZ (SWITZERLAND)

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Acura AEye Airstream Alfa Romeo Amazon Alexa Automotive Amazon Game Studios ArtCenter College of Design Aston Martin Audi Autodesk AUTONOMY BMW BMW ReachNow Buick BYTON Cadillac Chevrolet Chrysler Dassault Systèmes Design Spectrum Dodge Electric Visionary Aircrafts Electrify America EVgo

ATTENDEE SNAPSHOTDiverse Cross-Section of Media and Industry

Facebook Fast Company Fiat Forbes Ford Fortune Garmin Automotive OEM Genesis Genovation Cars GMC Green Hills Software GTAI Germany Trade & Invest Honda HyreCar Hyundai IBM Icona Design Group INFINITI Jaguar Kia Land Rover Launch Mobility Lexus Lincoln

Los Angeles Times Lucid Motors Luminar Magna International Maserati Maven Mazda Mercedes-Benz MINI Mitsubishi MOBI Nissan NVIDIA Paramount Pictures Plug and Play Tech Center Polaris Slingshot Porsche Porsche Consulting Prestone Ram RCO Engineering Ridecell Rivian SAE International

SiriusXM Connected Vehicle smart Silvercar Spireon State Farm Strategy Analytics Subaru Tesla Tesloop The Wall Street Journal Thor Trucks Toyota Turo u-blox America, Inc. URB-E URBAN-X Visa Volkswagen Volvo Vulog West Coast Customs what3words Wired Yamaha

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“ “Since Los Angeles is one of the most important new-car markets in the US, automakers introduced some of their most

important vehicles at AutoMobility LA (see the LA Auto Show) this week. This meant lots of new crossovers and SUVs, but the

show was also an affirmation of automakers’ commitment to alternative-fuel vehicles via key green debuts.”

— PC MAGAZINE

PHOTO: NACTOY AWARD PRESENTATION

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PRESS & TRADE EVENTSNovember 26-29, 2018

AUTOMOBILITY LA SIGNATURE EVENTS AutoMobility LA Conference AutoMobility LA Kickoff Party AutoMobility LA Networking Breakfast AutoMobility LA Networking Reception Code AutoMobility LA presented by General Motors & Visa Top Ten Automotive Startups presented by Plug and Play

Tech Center and SiriusXM Connected Vehicles

OFFSITE ACTIVATIONS & EVENTS ALG’s True Car Reception at GRAMMY Museum Audi Media Event at Ace Hotel AutoConference LA Reception at InterContinental Hotel BMW Media Event at City Market Social House Genesis Media Event at The Edison Hyundai Party at Hotel Figueroa Kelley Blue Book “Best Buy Awards” at Ace Hotel Mazda Media Event at Neue House Hollywood Motor Trend Event at Petersen Automotive Museum Nissan Futures Event at Japanese American Nat’l Museum Plug and Play Industry Reception at 1010 Wilshire Porsche Media Event at Porsche Experience Center Rivian Reception at Griffith Observatory Turo Social Media Influencer Lunch at NoMad Hotel

ONSITE EXHIBITOR & SPONSOR EVENTS Alfa Romeo & Maserati Media Reception AutoMobility LA Networking Breakfast hosted by Toyota Mirai AutoMobility LA Tech Tours presented by SBD Automotive Beetles & Breakfast presented by Volkswagen Car Design Forum LA presented by Car Design News Coffee Break hosted by Auto Alliance Food Truck Lunch hosted by Rivian Green Car of the Year Award presented by Green Car Journal Jeep Media Reception with Maria Menounos MediaPost’s Marketing: Automotive Forum LA North American Car, Utility and Truck of the Year Awards Securing Mobility Summit (a Suits & Spooks event) UCLA Anderson School of Management Event Volvo Media Reception West Coast Customs Media Reception Women in Automotive Conference YPO Hollywood Chapter Tour hosted by Galpin Motors

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LEFT PHOTO: BLOCKCHAIN: THE CONNECTIVITY CURE PANEL RIGHT PHOTOS: ASTON MARTIN LAGONDA’S LAURA SCHWAB, BACK TO SCHOOL PANEL

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AUTOMOBILITY LA CONFERENCEDiscussions Around Autonomy, Connectivity, Electrification, Sharing and More

KEYNOTES

Dr. Carsten Breitfeld, CEO & Co-Founder of BYTON Giovanni Palazzo, CEO of Electrify America Laura Schwab, President of Aston Martin Lagonda

— The Americas Ned Curic, Vice President of Amazon Alexa

Automotive Ted Klaus, Vice President & Executive Engineer of

Honda R&D Americas

2018 PANELISTS BMW ReachNow Design Spectrum Fast Company Ford Dev. Program IBM Los Angeles Times Lucid Motors Magna International Maven MOBI

REI Roadshow by CNET SBD Automotive Silvercar Spireon Strategy Analytics Tesloop The Wall Street Journal Turo URBAN-X

PANELS

Back to School: Meet NextGen Transportation Customers Blockchain: The Connectivity Cure Future Mobility and the Reimagined Car: Shared,

Autonomous and Electric It Takes a Village to Create a Car: Defining a New Model

of Collaboration The New Demands of Car Design

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““TribalScale won the grand prize of $40,000 for their in-car AI-driven

e-commerce platform which allows consumers to purchase items directly

from the vehicle for curbside pickup, eliminating parking needs.”

— L.A. BIZ

LEFT PHOTO: CODE AUTOMOBILITY LA AWARD PRESENTATION RIGHT PHOTOS: VISA’S OLABISI BOYLE, CODE AUTOMOBILITY LA AWARD PRESENTATION

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CODE AUTOMOBILITY LAAutoMobility LA’s Signature Hackathon Presented by General Motors and Visa

“Code AutoMobility LA,” presented by General Motors and Visa, continued its reign as the only hack hosted by an auto show. This year, a talented group of 140 developers had 28 hours between Nov. 25-26 to develop innovative technology solutions that assist drivers and their passengers get to destinations safer and smarter, as well as make seamless in-car payments. Teams were given access to key insights and application-programming interfaces (APIs) from Visa and General Motors to help with their creations.

TribalScale won the grand prize of $40,000 for their in-car, AI-driven e-commerce platform which allows consumers to purchase items directly from the vehicle for curbside pickup, eliminating parking needs. Also, Pit Stop placed second and received $30,000 for their machine learning predictive maintenance solution for ride share drivers; EVHub placed third and received $15,000 for their monthly membership plan that improves a consumer’s EV charger experience by eliminating the need for multiple apps.

2018 JUDGES Charles Thomas, Chief Data & Analytics

Officer at General Motors Jaclyn Trop, Automotive Reporter at Forbes Jay Kim, Assistant General Manager at

Los Angeles Dept. of Transportation Marco Pavone, Assistant Professor and

Director of Autonomous Systems Laboratory at Stanford University

Mark Jamison, Senior Vice President of Global Innovation and Design at Visa 22

““ This year's annual AutoMobility LA pre-show techstravaganza once again

featured a competition for startups, several of which got me scribbling in my

reporter's notebook.” — MOTOR TREND

LEFT PHOTO: TOP TEN AUTOMOTIVE STARTUP AWARD PRESENTATION RIGHT PHOTO: TECHNOLOGY PAVILION EXHIBIT, WHAT3WORDS PRESENTATION

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TOP TEN AUTOMOTIVE STARTUPSAutoMobility LA Startup Competition Presented by Plug and Play Tech Center and SiriusXM Connected Vehicles

Each year, AutoMobility LA selects ten standout startups — based on vision, innovation, perspective and the likelihood of technology adoption as well as success — with the potential to shape the future of the automotive industry. Presented by Plug and Play Tech Center and SiriusXM Connected Vehicles, the 2018 Top Ten Automotive Startups Competition grand prize winner received a $15,000 cash award to help further grow their business. Supporting sponsors included Audi, Porsche Consulting and URBAN-X.

Thor Trucks, this year’s grand prize winner, is a Los Angeles-based mobility lab focused on electric solutions for commercial fleets. “Outside the glitzy supercars and heavy-duty trucks that get all the headlines, there are customers…that are excited about the potential of electric vehicles,” said Co-Founder Giordano Sordoni.

The judging panel included experts from Mercedes-Benz R&D North America, Plug and Play Tech Center, Porsche Consulting North America, Sansea Consulting, Silvercar and SiriusXM Connected Vehicles.

TOP TEN FINALISTS AEye Affectiva CARMERA DarwinAI Electric Visionary Aircrafts Freer Logic, Inc. Metamoto Metawave Corporation Thor Trucks (Grand Prize Winner) what3words 24

PHOTO: BEETLES & BREAKFAST PRESENTED BY VOLKSWAGEN

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BEETLES & BREAKFASTA Celebratory Showcase of the Iconic Volkswagen Beetle

Volkswagen chose AutoMobility LA to announce the farewell tour for the iconic Beetle, a U.S. mainstay of almost 70 years. The commemorative showcase featured nearly 30 Beetles on display — highlighted by the 2019 Beetle Final Edition models — as well as complimentary food and live entertainment.

Alongside Los Angeles-based owners, Volkswagen collected a number of heritage Beetles dating as far back as 1946, including (but not limited to) the 1969 Wedding Beetle, 1971 Meyers Manx and Americas Rallycross-winning Beetle racecar.

“This is a great opportunity to highlight the heritage of the Beetle brand and to introduce the 2019 Beetle Final Edition coupe and convertible to the media. Los Angeles is a perfect place to celebrate the Beetle thanks to the long and lasting relationship between Californians and the brand,” said Derrick Hatami, Executive Vice President of Sales and Marketing, Volkswagen of America.

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SECURING MOBILITY SUMMIT Monday, November 26

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AUTOMOBILITY LA NETWORKING RECEPTION Monday, November 26

AUTOMOBILITY LA KICKOFF PARTY Monday, November 26

TECHNOLOGY PAVILION AUTO-TECH EXHIBITS Monday & Tuesday, November 26-27

CODE AUTOMOBILITY LA Presented by General Motors & Visa Sunday, November 25

WOMEN IN AUTOMOTIVE CONFERENCE Monday, November 26

AUTOMOBILITY LA KEYNOTES & PANELS Tuesday, November 27

MEDIAPOST’S MARKETING: AUTOMOTIVE CONFERENCE Tuesday, November 27

CAR DESIGN FORUM LA Wednesday, November 28

TOP TEN AUTOMOTIVE STARTUPS Presented by Plug and Play Tech Center & SiriusXM Connected Vehicles Tuesday, November 27

VEHICLE DEBUTS & AUTOMAKER EXHIBITS Wednesday & Thursday, November 28-29

GREEN CAR OF THE YEAR Presented by Green Car Journal Thursday, November 29

Following AutoMobility LA, the Los Angeles Auto Show welcomes visitors from Southern California and beyond to Los Angeles’ biggest annual gathering. Over the course of ten jam-packed days, visitors come together to celebrate car culture, connect with their favorite automotive brands, test drive the latest vehicles, explore the nation’s largest public aftermarket showcase and even discover rideables and transportation services that are changing the way we get from point A to B.

ABOUT LOS ANGELES AUTO SHOW

PHOTO: CROWDS AT THE 2018 LA AUTO SHOW

A PLACE TO DISCOVER NEVER-BEFORE-SEEN

VEHICLES

VIP GUIDED TOURS

A PLAYGROUND FOR L.A.

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ACTIVATIONS & EVENTSAcura NSX GT3 Experience Amazon Game Studios’ The Grand Tour Game BYTON Test Rides Chevrolet VR Homerun Challenge Dodge Bondurant Challenger Simulator Ford Mustang Bullitt Shoot Hyundai Racing Challenge Jaguar VR Racing Lexus Customs’ DJ Performances

Mitsubishi and The Asher House Event Paramount Pictures’ BUMBLEBEE Polaris Slingshot: The Ultimate Joyride SHOWTIME Wilder vs. Fury Weigh-In Subaru and NKLA Dog Adoptions Volkswagen GTI Challenge Volvo 360c VR Experience Volvo Dog Adoptions

PHOTO: POLARIS SLINGSHOT: THE ULTIMATE JOYRIDE

AN EXPERIENTIAL SHOWCASE

TEST DRIVE 100+ NEW CARS

WORLD-RENOWNED CUSTOMIZERS AND TUNERS

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PHOTO: AMAZON GAME STUDIOS PHOTO: SUBARU & BEST FRIENDS ANIMAL SOCIETY ADOPTIONS PHOTO: JAGUAR LAND ROVER KIDS DRIVE

PHOTO: CUSTOMIZED RIDES PHOTO: CONSUMER TEST DRIVES 34

LEFT PHOTO: WILDER VS FURY — HEAVYWEIGHT WORLD CHAMPIONSHIP WEIGH-IN RIGHT PHOTOS: MAGNUS WALKER, THE LAKER GIRLS

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CELEBRITIES

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Alex Choi | influencer (Daily Driven Exotics) Alex Kinsey | singer (The X Factor USA) Antron Brown | pro athlete (NHRA Top Fuel Champion) Arnold Schwarzenegger | actor, politician, producer (Terminator)  Bobby Berk | interior designer (Queer Eye) Born Dirty | musician, producer (Mad Decent) Deontay Wilder | pro athlete (WBC Heavyweight Champion) DJ Henry Fong | musician, producer (Mad Decent, OWSLA) Dustin Brown | pro athlete (Los Angeles Kings) Gabrielle Reece | pro athlete, model, actress (Elle, ESPN) Kelly Dodd | actress (Bravo’s Real Housewives of Orange County) Kristi Castlin | athlete (American Olympian) Lance Stephenson | pro athlete (Los Angeles Lakers)

Lee Asher | philanthropist (The Asher House Adventure) Magnus Walker | car collector, fashion designer (Serious Clothing Brand) Maria Menounos | actress, journalist (Today, Access Hollywood) Michael Lewis | author (Moneyball, The Big Short, The Blind Side) Richard Blade | actor, radio personality (KROQ, Sirius Satellite Radio) Ryan Friedlinghaus | co-founder (West Coast Customs) Simeon Panda | actor, influencer, pro athlete (Just Lift. Clothing) The Hoonigans | influencers (World Rally Champions) Thomas Gibson | actor (Criminal Minds) Tobias Harris | pro athlete (Los Angeles Clippers) Tyler Florence | chef, television personality (Food Network) Tyson Fury | pro athlete (WBA, WBO, IBG, IBO, The Ring & Lineal Heavyweight Champion)

Each year, we invite experts to determine everything about our attendees: who they are, where they go, what they are most interested in, why they attend and how both AutoMobility LA and the Los Angeles Auto Show can grow. In 2018, Foresight Research and Eventbrite surveyed visitors to provide our team and our stakeholders with the insights and demographics shared in this report.

All local resident figures are from Market Test 2018 (500 local area households) / local population of US Census 2015. Local area attendees are from Market Test 2018 (201 local persons who attended LA Auto Show). The 2017-2018 market norm is from a base of 2,287 attendees to any of 53 measured auto shows.

INSIGHTS

PHOTO: CONSUMER TEST DRIVES

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B2C ATTENDEE OVERVIEW

69% attended because

the show is fun and entertaining*

70% attended to see one or more newly-launched

vehicles*

63% attended to see concept cars on

display*

89% attended in a party of

two or more***

97% of attendees would

recommend the show**

Test Drives with Automakers

Virtual Reality

Amazon Game Studios

Jaguar/Land Rover Driving Course

Ford Mustang Bullitt Experience

15%

18%

20%

20%

37%

TOP 5 INTERACTIVE EXPERIENCES*

Ability to Access/Sit in the Vehicles

Having a Full Selection of Vehicles to Choose From

Having the Vehicle I'm Interested InProduct Specialists Being Friendly

Product Specialists Were Well-Informed

70%

72%

78%

78%

81%

TOP 5 IMPORTANT DISPLAY ELEMENTS*

Attendees Spent Nearly 5 Hours at the Show (Compared to 3.5-Hour Season Average)*

*Foresight Research 2018 Report **Eventbrite 2018 Survey

***LA Auto Show 2018 Survey 38

• 74% of attendees intend to purchase a vehicle within the next 12 months (17% increase YOY)* • 52% of attendees generate significant downstream impact on other buyers’ purchase and lease

decisions (58% increase YOY)* • Compared to the local market, show visitors were more likely to own luxury brands (BMW, Cadillac

and Mercedes-Benz). Outlier non-luxury brands included Chevrolet, Ford, Jeep and Subaru.* • SUVs and crossovers in all size segments as well as midsize pickups are directionally more likely to

be on attendee consideration lists among 12-month intenders at the show* • A diverse array of brands topped consideration list additions, as Audi, BMW, Ford and Subaru.*

SHOPPING STATISTICS

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PURCHASE CONSIDERATIONVisitors Continue to Both Add To and Refine Their Shopping Lists as a Result of Attending the Los Angeles Auto Show*

KEY TAKEAWAYS Visitors continue to both add to and refine their shopping lists as a result of the show.*

Data Source: Market Test n= 201 *Foresight Research 2018 Report 40

42% ADDED BRANDS TO

THEIR CONSIDERATION LIST

24% SUBTRACTED BRANDS FROM THEIR CONSIDERATION LIST

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Silents (0)

Low Influencers (1-5)

Talkers (6-9)

High Influencers (10-15)

Shouters (16+) 10%

19%

23%

36%

12%

5%

8%

13%

34%

40%

Local ResidentsAttendees

Within an Average Year, How Many People Do You Give Recommendations To

KEY TAKEAWAYS The Los Angeles Auto Show attracts new car influencers (sources of word of mouth) at rates significantly higher than among the local population.

Research also shows a 19% rise in influential attendees (talkers or greater) compared to 2017.*

Data Source: Market Test n= 201 *Foresight Research 2018 Report

INFLUENCERS

For over a century, Angelenos have flocked to the show to discover the latest debuts by the world’s leading automobility brands and to experience all their favorite makes and models, up-close and personal. The 111-year-old show remains a solid platform for clients to reach a highly-influential audience living in Southern California, the nation’s largest car-buying market.*

*JD Power 2018

ATTENDEE DEMOGRAPHICS

Other 2%

Caucasian 61%

African American 7%

Hispanic / Latino 15%

Asian / Pacific Islander 15%

Asian / Pacific IslanderHispanic / LatinoAfrican AmericanCaucasianOther

ETHNICITY Show attendees sampled are more likely to be

Caucasian versus the local population.*

Ages 55+ 31%

Ages 35-54 38%

Ages 18-34 31%

Ages 18-34Ages 35-54Ages 55+

AGE 69% of attendees are under the age of 55; a 15% increase

from 2017.*

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Surrounding County 29%

Los Angeles County 62%

Out of Area 9%

Out of AreaLos Angeles CountySurrounding County

RESIDENCE Attendance by out-of-area residents increased 8%

compared to 2017.*

Male 65%

Female 35%

FemaleMale

GENDER Show attendees skew male

compared to the local population.*

Data Source: Market Test n= 201 *Foresight Research 2018 Report 44

Graduate or Professional Degree 22%

Bachelor's Degree 52%

Some College or Associate's Degree 19%

High School or less 7%

High School or lessSome College or Associate's DegreeBachelor's DegreeGraduate or Professional Degree

EDUCATION 74% of show attendees have a university degree,

more than twice the local population*

45

21

Under $25,000

$25,000 to $49,000

$50,000 to $99,000

$100,000 to $149,000

$150,000 to $199,000

$200,000+ 8%

14%

33%

29%

8%

7%

9%

7%

15%

29%

20%

19%

Local ResidentsAttendees

INCOMEFor Classification Purposes Only, What is Your Household’s Total Annual Income Before Taxes?

KEY TAKEAWAYS On average, Los Angeles Auto Show attendees are more affluent than the local market.*

Data Source: Market Test n= 201 *Foresight Research 2018 Report 46

PLATFORM GROWTH (YOY 2017-2018)*

47

SOCIAL MEDIA STATISTICS

Instagram (91% Increase)

Facebook (5% Increase)

Twitter (4% Increase) 63,200

90,200

78,500

61,000

86,000

41,000

20172018

FOLLOWER INSIGHTS: 11.26.2018-12.9.2018 • Facebook: 29.5M impressions**

• Instagram: 6.9M impressions** • Twitter: 956,000 impressions**

COMPETITOR COMPARISONS (as of 1.8.2019) • Facebook: more than 90,000 followers ‣ Significantly greater following than Chicago (51,000+) and slightly greater following than

Paris (89,000+) • Instagram: more than 78,000 followers — most followed auto show account ‣ Significantly greater following than many competitors: Chicago (9,060), Detroit (25,500),

Geneva (31,300), New York (44,500) and Paris (22,700) • Twitter: more than 63,000 followers ‣ Significantly greater following than many competitors: Chicago (21,400), Geneva (20,800),

New York (40,500) and Paris (17,800)

*Combined AutoMobility LA and Los Angeles Auto Show **Not including partners, general public, etc. 

““Los Angeles is where it’s at if you’re looking for big automotive debuts and

concept-car reveals.” — CAR AND DRIVER

automobilityla.com | laautoshow.com 310.444.1850

2019 AUTOMOBILITY LA November 18 - 21

2019 LOS ANGELES AUTO SHOW November 22 - December 1