A Project Report on

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A Project Report on A STUDY ON STUDENTS SATISFACTION ON GETMYUNI WEBSITE BY Hemanth Kumar. G 1NH15MBA61 Submitted to DEPARTMENT OF MANAGEMENT STUDIES NEW HORIZON COLLEGE OF ENGINEERING, OUTER RING ROAD, MARATHALLI, BANGALORE In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Dr. A. R. Sainath Jeevan Thomas PROFFESSOR, NHCE 2015-2017

Transcript of A Project Report on

A Project Report on

A STUDY ON STUDENTS SATISFACTION ON GETMYUNI WEBSITE

BY

Hemanth Kumar. G

1NH15MBA61

Submitted to

DEPARTMENT OF MANAGEMENT STUDIES

NEW HORIZON COLLEGE OF ENGINEERING,

OUTER RING ROAD, MARATHALLI,

BANGALORE

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

Dr. A. R. Sainath Jeevan Thomas

PROFFESSOR, NHCE

2015-2017

CERTIFICATE

This is to certify that Hemanth Kumar. G bearing USN 1NH15MBA61,

is a bonafide student of Master of Business Administration course of the

Institute (Batch), autonomous program, affiliated to Visvesvaraya

Technological University, Belgaum. Internship report on A STUDY ON

STUDENTS SATISFACTION ON GETMYUNI”is prepared by him/her

under the guidance of Dr. Sianath, in partial fulfillment of requirements

for the award of the degree of Master of Business Administration of

Visvesvaraya Technological University, Belgaum Karnataka.

Signature of Internal Guide Signature of HOD Signature of Principal

DECLARATION

I, Hemanth Kumar. G , hereby declare that the Internship report entitled “A STUDY

ON STUDENTS SATISFACTION ON GETMYUNI” with reference to

“(GetMyUni, Bangalore)” prepared by me under the guidance of

(Dr. Sainath), faculty of M.B.A Department, New Horizon College of Engineering and

external assistance by Jeevan Thomas, Head of Content, GetMyUni.

I also declare that this Internship work is towards the partial fulfillment of the university

regulations for the award of the degree of Master of Business Administration by

Visvesvaraya Technological University, Belgaum.

I have undergone a summer project for a period of Sixteen weeks. I further declare that

this project is based on the original study undertaken by me and has not been submitted

for the award of a degree/diploma from any other University / Institution.

Signature of Student

Place:

Date

Acknowledgement

Before I get into the things, I would like to add a few heart felt words for the people who

gave unending support right from the stage the idea of the research was conceived. I express

my deep sense of gratitude & sincere thanks to those who have helped me in developing this

research work.it is impossible to put out or classify the assistance; it is the feeling that

matters, & not the value.

First of all, I would like to express my gratitude to my Dr. Sainath for giving me an

opportunity to do this research & extend his kind co-operation.

I would also like to thank my college new horizon college of engineering and HOD and

faculty members without whom this project has been a distant reality & for the support and

guidance extended towards the result- oriented approach for the completion of the project.

TABLE OF CONTENTS

Executive Summary

1-2

Chapter 1. Introduction

3-11

Chapter 2. Industry and Company

Profile

12-23

Chapter 3. Theoretical Background of

the study

24-26

Chapter 4. Data Analysis and

interpretation

27-44

Chapter5. Summary of Findings,

Suggestion and Conclusion

45-49

Bibliography

50

List of Tables

Table Contents Page No.

Table 4.1 Table showing the age of

the respondents

32

Table 4.2 Table showing educational

qualification of

respondent.

33

Table 4.3 Table showing the website

you look for in searching

the college

34

Table 4.4 Table showing the students

visiting GetMyUni website 35

Table 4.5 Table showing the reason

for students visiting

GetMyUni website

36

Table 4.6 Table showing the

Students satisfaction

regarding the service

provided by the GetMyUni

website.

37

Table 4.7 Table showing the overall

response time of

GetMyUni website

regarding any queries of

students.

38

Table 4.8 Table showing the students

knowing about GetMyUni

website.

39

Table 4.9 Table showing if the

students get right college

after visiting the

40

GetMyUni website.

Table 4.10 Table showing overall

rating of GetMyUni. 41

Table 4.11 Table showing if the

respondent is willing to tell

is friends about the

GetMyUni website.

42

Table 4.12 Table showing the

respondent’s reason for

visiting the GetMyUni

website.

43

Table 4.13 Table showing is the

students visit once again like

to visit GetMyUni website.

44

List of Graphs

Graph

Content

Page no.

Graph 4.1

Graph showing the age of

the respondents

32

Graph 4.2

Graph showing

educational qualification

of respondent.

33

Graph 4.3

Graph showing the website

you look for in searching

the college

34

Graph 4.4

Graph showing the

students visiting

GetMyUni website

35

Graph 4.5

Graph showing the reason

for students visiting

GetMyUni website

36

Graph 4.6

Graph showing the

Students satisfaction

regarding the service

provided by the GetMyUni

website.

37

Graph 4.7

Graph showing the overall

response time of

GetMyUni website

regarding any queries of

students.

38

Graph 4.8

Graph showing the

students knowing about

GetMyUni website.

39

Graph 4.9

Graph showing if the

students get right college

after visiting the

GetMyUni website.

40

Graph 4.10

Graph showing overall

rating of GetMyUni. 41

Graph 4.11

Graph showing if the

respondent is willing to tell

is friends about the

GetMyUni website.

42

Graph 4.12

Graph showing the

respondent’s reason for

visiting the GetMyUni

website.

43

Graph 4.13

Graph showing is the

students visit once again like

to visit GetMyUni website.

44

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EXECUTIVE SUMMARY

Earlier days it was difficult to find the right colleges and to know the information regarding the

placements, education service provided by the college and the exams required to get admission

in this college.

The students were finding the problem in knowing the date of the entrance exam and the

procedure to apply them.

Even the students made their higher education planning in surrounding them were the best

college were not known to the students.

This hazards were overcome by the most of the career or online education service website

company. Now the students can find the best colleges and the information regarding the college

and procedure to get admission from this website.

This website has not only helped the students in finding the right colleges but also provide the

information regarding the fees, entrance exam required, minimum eligibility the candidate

should have, placements provided by the college and most finally the reviews provided by the

other students from the same college.

Nowadays many websites like this are helping the students in their education and in their

placements. Some of the websites like CollegeDuniya, GetmyUni, Siksha.com, HT Campus,

Carreer360 etc. Now a day due to the importance of higher education day by day this website

playing an important role in the students.

This website has eliminated the problem of travelling of students to many colleges to find the

right college.

Even nowadays this website is providing the previous question paper, study materials and even

important tricks for the students to clear the entrance exam. Even they are helping the students

in providing the internship for the college students.

There are many websites are coming up due to the huge demand for the education system in

India. Even the students who are interested in studying in abroad can find the colleges in this

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website and related to their fees and procedure. This will help the many students to study abroad

without finding the problem in finding the colleges.

Some of the education service company have helping the students who wants to study in abroad

or within in India to get scholarship and loan facility for the students from the Government.

Due to the competition the education service company have expanding their operation to cover

all the education based area.

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Chapter 1

INTRODUCTION

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Introduction: -

The education service company are day by day are playing more important role in finding the

right college for the students and informing them regarding all the facts about the college.

Due to the importance of education and college selection the students are conducting research

regarding the colleges to find the best college. The students even want to know the entrance

exam required and procedure to join and placements provided by the college, Scholarship

available, Loan facility available etc.

This information is known through the online education service company website. The students

need not to travel to other colleges to know the information he can sit in one place and through

online by vising any of the website he can get full information regarding the colleges and any

additional information required. Even he can ask the question to the Education service

company through online in the form of FAQ and get response from them in the form of answer

to the reply.

Even the students can keep the track of the important exam which is to be cleared and can get

sample of question paper from the website only.

Even the students have an option to compare the colleges from each other and select the best.

This website even helping the students who wants to study abroad by finding the right college

with full information regarding the college. This website has helped the students in studying

abroad.

The GetMyUni website is one of which is helping the students in finding the right college and

answering the queries posted by the students. This website provides the full information

regarding the college and fees, placements, canteen, service provided by the college to the

students, infrastructure facility of the college, scholarship available, and Loan facility available

for the students. Even this website keeps updating the exams the appear and inform the students

regarding it. It provides the details like date of registration for exam, date of hall ticket issued.

Date of exam and result so on. Even it helps the students by giving internship and helping in

the future studies etc.

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What is satisfaction: -

Education is one of the key drivers of economic growth. Within an increasingly competitive

market in the higher education sector, university student satisfaction is an important component

in attracting and retaining high achievers, who, in turn, improve the reputation and standing of

the university.

First of all, it is necessary to define the notion of satisfaction and especially student‟

satisfaction. Satisfaction - a fulfillment of need or desire, the pleasure obtained by such

fulfillment. “Satisfaction is the feeling of pleasure or disappointment attained from comparing

a product’s perceived performance (outcome) in relation to his or her expectations. If the

performance falls short of expectations, the customer is dissatisfied. If the performance

matches the expectations, the customer is satisfied. If the performance exceeds expectations,

the customer is highly satisfied or delighted”.

Student’ satisfaction is defined as students‟ assessments of the services provided by

universities and colleges. Student satisfaction is a continually changing construct in the Higher

Education environment due to repeated interactions. It is a dynamic process that requires clear

and effective action as a result of an institution listening to its students. Student satisfaction is

a complex construct influenced by a variety of characteristics of students and institutions.

Student satisfaction is an overall response not only to the learning experience of a student.

Satisfaction is fulfillment of one’s wishes, expectation, or needs, or the pleasure derived

from this.

Satisfaction is a state felt by a person who has experienced a performance or an outcome

that fulfill his or her expectation.

Satisfaction can also be said to cover student’s perception and experiences during the

college years.

In business term the satisfaction means: -

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The customer fulfillment response. It is a judgement that a product or service feature,

or the product or service itself, provided a pleasurable level of consumption-related

fulfillment, including levels of under- or over fulfillment.

The satisfaction may occur during the consumption of the service. In other words,

satisfaction is the general evaluation of a service after it is been completed or during

the consumption of it.

Satisfaction is an ongoing, dynamic process.

1.1 Topic chosen for the study: -

I choose this topic because nowadays the education as became an important aspect in student’s

life. Now a day the students are willing to move any places for the sake of education it is quite

difficult or confusion for the students to select the right college for their studies. Even the

students face the problem regarding the entrance exam needed to get admission in such colleges

and the date of such colleges. It is difficult for the students to get information regarding all the

colleges surrounding them. So my project Regarding the student’s satisfaction regarding the

GetMyUni website will help in overcoming this crisis. First of all, it is an online Education

service platform were the students can get the information regarding the colleges surrounding

them or else information regarding the college in abroad for the students who wants to pursue

their studies in the abroad. This is one of the online education platform were the students can

compare the colleges to find the best one and it even tells the eligibility criteria needed and the

admission procedure to join such college. The website informs the students about the entrance

exam date so that the students can follow the time without any fail. It tells full information like

the Fees, Education provided, Students reviews or ratings on such college. It has reduced the

burden for the students in travelling to all colleges by providing the full information in one

platform.

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1.2 Need for Study

It intent to provide the complete information about student’s satisfaction regarding the

GetMyUni website and regarding the operation of GetMyUni department. At present, students

rely much on digitalization due to insufficient time and information on their fingertips. Hence

this study provides the information whether digital or internet college

career service website is beneficiary to the students for searching the good colleges and

knowing the information regarding the eligibility needed for applying to such university.

1.3 Objectives of the study

The present has following objective

To study the students' satisfaction in regard to GetMyUni website.

To determine the changes and innovations necessary to improve College Career

Services and students perceived levels of preparedness for their work lives.

To know the competition faced by the GetMyUni website regarding with other similar

competitors.

The strategy used by the website to increase its awareness among the students.

To study the tool used by the GetMyUni to understand the student’s requirements and

satisfying them by clearing the queries and providing them valid information.

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1.4 Scope of the study:

The scope of the purposed study is to cover the Educational service provided by the GetMyUni

website and knowing the company strategy to satisfy the needs of the students.

The service provided by this institute like providing the information regarding the colleges in

India and providing the basic necessity the students should have to get admission in this

college. The strategy used by the company to satisfy the students queries regarding the college

and helping them with availing the scholarship and loan facility for their studies.

1.5 Statement of Problem

The GetMyUni Services department needs to assess the satisfaction levels of their student

clients. This has not been done in the past and the new goals set by the department require the

assessment of student satisfaction in order to determine how to improve services and offer the

highest level of customer service.

The competition faced by the GetMyUni website from the other competitors like Collegedunia,

Shiksha, and HT Campus.

Problem related to reaching a large number of students form many parts of the countries.

1.6 Methodology

The study to be conducted on the bases of survey through questionnaires given to respondents.

The answers will be tabulated and classified into tables and graphs in order to achieve the

objectives.

Sampling Design

Sample Size: Population of 180.

Population of 180 was taken for the study. The respondents were chosen from different age

and income groups. The data is collected through judgmental sampling.

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Sources of Data Collection

The purpose of this is to assess the study on student’s satisfaction on GetMyUni website and

in order to do this, the data collection method required for this work will include of both

primary data and secondary data.

Primary data is data that is collected first hand, generated by original collected through survey

and questionnaires.

Secondary data was collected from the articles, journals, research papers and various web

sites. It avoids repeating the work that has already been done by others.

Tools of Data Collection: The relevant data will be collected from the respondents with

the help of questionnaires and from websites regarding career service website.

1.7 REVIEW OF LITERATURE

Elliott and Shin (2002) mean that globalized competition has stressed the strategic

importance of satisfaction and quality in the battle for winning consumer preferences

and maintaining sustainable competitive advantages.

Hill (1995) suggests that the primary customers of the universities are the students, and

so Higher Education is increasingly recognizing that it is a service industry and is

placing greater emphasis on meeting the expectations and needs of students.

According to Seymour (1972), developing many happy satisfied customers, whether

they are students, parents of students, alumni, or industry employer, should be a primary

goal of higher education. Thus, focusing on enhancing the customer satisfaction at

colleges and universities is crucial in developing customer value (Seymour in Kara and

De Shields 2004:4). Students can be regarded as customers of the universities.

Mamun and Das (1999) completed a study and pointed out some factors that would

attract students. These included library facilities, laboratory facilities and internship

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assistance as some of the key factors for student satisfaction.

A study done by Haque et al. (2011) identified independent factors that can affect

student satisfaction based on services offered by universities. These include quality of

teaching, student research facilities, library book collections and services, campus

infrastructure, canteen facilities, space for group discussions, sport programs, ICT (PC

and Internet) facilities etc.

In the article “Student satisfaction and quality of service in Italian universities”,

Petruzzellis, D’Uggento, Romanazzi (2006) also regarded students as customers of

universities and made the conclusion that universities need to adopt a customer centric

approach. They analyzed common factors such as: lecture halls, laboratories,

equipment, library, dining hall, dormitories, leisure activities, language courses,

scholarships, internet access, exam booking, contacts with teachers, administrative

services, tutoring, counseling, internship, international relationship and placement.

Berno and Ward (2002) found that a lack of satisfaction was associated with poorer

adaptation in international students. They suggest that the difference between

expectations and experiences is associated with overall adaptation: the bigger the

discrepancies, the poorer the psychological and socio-cultural adaptation.

Tinto (1982) formulates a student integration theory of persistence or retention based

on the relationships between students and institutions. He argues that retention involves

two commitments on the part of the student. The first commitment is the goal to obtain

a college degree; and the second one is the decision to obtain that degree at a particular

institution (institutional commitment). Overall, the combination of the student’s goal

and institutional commitment affects retention at a particular institution.

According to Elliott and Shin (2002:198) “a university’s product is more than its

academic program. It is the sum of the student’s academic, social, physical, and even

spiritual experiences”.

Finaly-Neumann (1994) ascertains that dominant predictors of instructional satisfaction

include clarity of instructional tasks, professor feedback and identity of instructional

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tasks.

BC College and Institute Student Outcomes report (2003) states that higher satisfaction

ratings can be gained when the students are provided with a curriculum that meets their

expectations and needs, especially through focusing on high quality instruction and

6opportunities to develop their skills.

Besides academic quality, Wiers-Jenssen, Stensaker and Grogaard (2002) assert the

quality of university support facilities is very important in achieving student’s

satisfaction. They see student satisfaction as students‟ assessments of the services

provided by universities and colleges.

Guolla (1999:88) states that “a student’s satisfaction may be influenced by poor

classroom facilities of which an instructor may have limited resources to change”.

Researchers (Wiers-Jenssen et al. 2002) found that smaller institutions have more

satisfied students than larger institutions, and additionally different environments

within the institution can have different influences on students.

1.8 Limitation of the study: -

The intention of this study is to benchmark what service GetMyUni is currently offering

through Education career service.

The present study is mainly focused on students in Bangalore.

The study covers geographical boundaries of Bangalore city only.

Time and resource constraints are other limitations.

It is difficult to get feedback from the students regarding the GetMyUni

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Chapter 2

Industry profile

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2.1 Industry profile & company profile: -

GetMyUni is an internet start – up based out of Paris and New Delhi. We are a TripAdvisor/

Zomato for colleges where students can share their experiences by rating and reviewing their

college.

GetMYUni aims to help students during their lifetime-from finding the right college to getting

the right industry exposure Via internship and fresher’s job.

The website GetMyUni is a website about searching and finding information about colleges

and Universities in India. The website is mainly used by students that are looking for something

that suits them best. There is a massive database of colleges on the website, and the descriptions

of each are incredibly detailed.

Let me expand a bit about three things that I loved about GetMyUni.

College descriptions

The website provides lists about campus, rankings, a very detailed description of each college

and university, fees, infrastructure, comments from students. The website is simply good. There

aren’t almost any complicated elements, everything is clean, sharp, with nice effects on the

home page. Speaking about home page, it’s huge. You won’t feel bored or uninterested while

scrolling as every bit of information is helpful and interesting.

Search option and categorization

You know, not a lot of sites have such great categorization of information, but GetMyUni does.

Not only that, their search option is incredibly detailed. I’ve been able to search for almost

everything because of the extra care they put into designing it.

GetMyUni .com receives about 6950 unique visitors and 25507 (3.67 per visitor) page views

per day which should earn about $55.60/day from advertising revenue. Estimated site value is

$24,775.49. According to Alexa Traffic Rank getmyuni.com is ranked number 58,417 in the

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world and 0.00139% of global internet users visit it.

How popular is GetMyUni?

Daily Unique visitors

6,950

Monthly Unique visitors

208500

Daily page views

25,507 (3.67) per visitor

Alexa Rank

58417 visit Alexa

Alexa Reach

0.00139% (Percent of global Internet)

Where do Visitors go on the site?

Per user Page views % Reach %

GetMyUni.com

3.0

94.47%

94.63%

Exams.getmyuni.com

2.3

4.19 %

5.52%

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Schoolbook.getmyuni.com

1.2

1.34%

3.38%

2.2 History of the GetMyUni company: -

While choosing their post- Graduate colleges, both Hardik and Upneet struggled to get relevant

peer information and communicate with fellow students/ Alumni to understand the Pros and

Cons of each college. “There was scattered information available on different forums and we

mostly had to rely on our personal connections to get peer information” said Upneet.

To solve the A fore mentioned problems, both Hardik and Upneet quit their jobs in December

2014 and started their venture GetMyUni with Om Shankar, The Tech Lead at GetMyUni.

How well the GetMyUni is doing?

GetMyUni has over 25,000 student’s reviews from over 5,000 colleges in 7 different countries.

It has more than 30 clients so far which includes Bigwigs like Zomato, BlaBlaCar, Times

internet, Grofers, and Many others.

The startup had raised a seed round from Times Internet and currently is focusing on building

a scalable product.

GetMyUni is a social college search platform launched in February 2015 by Upneet

Grover & Hardik Thakkar (Founders). The startup is currently helping students

choose the right college via exhaustive student given ratings and reviews, engaging

forums and alumni connect.

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The company has covered more than 11K colleges and has more than 40K students

written reviews.

The company is considered as the India’s largest student review portal and also

generates 1000 student leads on daily basis.

GetMyUni not only helps a student but guides, with the most important decision of

their life i.e. which college to join. The company enables this decision by allowing

students to search for colleges by domain and then further use our advanced filters

like fees, university, approvals.

Sujata Sangwan Interacts With Upneet Grover, Founder, GetMyUni and Spoke to

Him

About Startup

We are disrupting the college search space by bringing in a social element to an

otherwise dull classifieds space. Our growth numbers are a testimony to our user

love. We've grown 12% Week-on-Week [60% Month-on-Month] over the 5 odd

months and are now doing 35K user sessions a day [A million sessions a month].

Our user engagement metrics are off the charts as well.

Initial challenges included our ability to scale user generated content and

encouraging students to write college reviews without having to spend money on it.

As a result, we created campus ambassador programs, strong referral and in

product marketing programs and were lucky to have a good word of mouth going

around. We were surprised by the number of students who were willing to help

aspirants and hence wrote long, unbiased reviews.

The next major challenge was money - investors were looking for more traction

before funding so we decided to focus on product and revenue equally. We came up

with a new revenue stream wherein we were enabling brands and companies reach

out to students via competitions and that became a raging success. We were making

enough money to support the business till we finally got the funding from Times

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Internet [T Labs]. With that funding plus our revenues increasing month on month

we've been able to scale to a million users per month on the platform, something we

are incredibly proud of.

Idea Generation

While choosing our post-grad colleges, both Hardik and I struggled to get relevant

peer information and communicate with fellow students/alumni to understand the

pros and cons of each college. There was scattered information available on different

forums and we mostly had to rely on our personal connections to get peer

information.

Even today, students only have sites like Shiksha, HTCampus etc. at their disposal

which provide aggregated college information which is collected from the college

websites. Also, every college claims to be the best and hence the decision to join the

right college becomes extremely difficult.

To solve the aforementioned problems both Hardik and Upneet quit their jobs in

Dec’14 to start GetMyUni.

Team Background

The current core team consists of:

Upneet Grover - Computer Engineer from Pune University, FMS Alumnus, Ex-

Deloitte Strategy Consultant , Ex-Strategy Office of the CEO and Vice Chairman -

Times Group

Nirmanyu Arora - BE from Jodhpur Institute of Engineering and Technology and has

a lot of hands on experience with creating products in the Ed-Tech domain

Manish Gupta - MBA in Business Analytics and heads our database management

and leads delivery.

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Tushar Mehta - BE from NSIT and heads marketing for us. Has helped many

startups previously as a growth hacker and campus connect consultant.

Traction Details

1. We have grown significantly and have a traffic of 1M+ sessions monthly growing

at 60% since December 15.

2. We receive 300 student questions on our student forums every day and are

growing to be one of the biggest student forums in the industry.

3. We enjoy unparalleled engagement on colleges with reviews with a user spending

an average >5 minutes on the page - highest in the industry.

Revenue Model

The classifieds space is traditionally a boring one, which has purely been built to

generate leads. Poor information, black hat seo techniques driven platforms, zero

user generated content have defined the industry and same was the case with

education space also. We saw a huge opportunity in the user generated content

space in education, given that there were clear winners in other industries and they

all had one thing in common - they had UGC at their core e.g.; Zomato for Food,

TripAdvisor for travel and glass door for jobs.

So, in short, our user generated content and the whole social element sets us apart

from our competitors because we believe that the college search decision, one of the

most important in a student's life isn't typically taken in isolation, but is taken by

considering hundreds of small data points. We want to leverage the power of UGC

and peer opinion to help a student make this decision easier.

Our user metrics are a testimony to the same - our reviews page have

unprecedented engagement with users spending up to 10-12 minutes on a page, a

number which is unheard of in the classifieds space.

Our revenue model includes:

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Student Leads - Generating and selling High quality, verified, student leads to

colleges which are the right fit

Ads - Both vanilla and native advertisements to boost visibility and branding

Student Enrollments - Having a student fill out applications directly via our platform

and taking a fee per student enrollment

Funding

We have been funded by Times Internet via their incubator T-Labs. We raised $50K

and are currently operating profitably. But, we are looking to raise a seed round of

$1M to be able to have a strong sales team and beef up our product to start

monetization of the traffic we've been able to build.

2.3 Future Plans

The future plan involves a three pronged strategy :

Fortifying our position as the best college search destination and kick starting sales

for domestic colleges.

We also want to tap into the study abroad market since that still lacks a portal with

quality information which students can peruse

Our third and final goal - a rather ambitious one - is to build the strongest college

recommendation tool. We believe that currently a lot of students are being misguided

by offline consultants to suit themselves, and if there is a fair portal, which, basis a

student's background, marks and abilities and using advanced algorithms can

present them with the right set of college recommendations, that product will be a

super success.

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2.4 Vision of GetMyUni: -

To inspire and empower the students in identifying and developing career opportunities

through the strategic exploration of their personal, academic and professional interests.

2.5 Mission of GetMyUni: -

The office of GetMyUni is committed to providing experts career guidance to liberal arts

students through a customized career development process. Our approach includes interactive

and educational programming and resources that enables students to understand and articulate

the real world application of intellectual and practical skills gained in and out of the classroom.

We work to cultivate an expansive Career community that engages students, faculty, staff,

parents, alumni’s to support each student’s lifelong career journey.

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2.6 GetMyUni competitor: -

Shiksha.com: -

Shiksha.com is an online education classifieds business of Info Edge India. This is

a marketplace which connects the education seekers with the education providers.

Information on educational institutes, programs, scholarships and admission

notifications for undergraduate programs, vocational courses providing professional

degrees or certificates and higher education in India and abroad is available on the

website.

Collegedunia.com

Collegedunia.com makes finding the suitable Colleges to enroll in and the ways to get in

through easier for an Aspirant, one just need to check what stream he/she wants to enroll in

and Collegedunia provides all the required information such as Minimum cut-offs,

Competitive Exams to prepare for, Infrastructure report, Placement Records, Alumni

Records, Fees and much more.

At Business Collegedunia is a Classifieds for Educational Institutions where colleges can list

themselves for free and by meeting our Criteria of required and relevant Information.

We make every possible effort to Verify, Curate and showcase the best possible information

to our visitors. The team is highly obsessed to Data, thus provides the best available and fresh

information of around 20000 colleges which is growing at a pace of 100 colleges a day.

A team of highly motivated 60 members dedicated to making collegedunia first choice for a

researcher to visit when it comes to Higher Education.

HT Campus

HTCampus or HTC (www.htcampus.com) was founded in June 2010 with the

objective of providing a comprehensive database of colleges and prep test papers to

students passing out of schools and colleges.

22

Careers360.com

Careers360- The Education Hub: A data-enabled and technology-driven Educational

Products and Services Company, Careers360 seamlessly integrates millions of

student and institutional data points with the user generated preferences of its more

than 6 million monthly visitors, to build sophisticated Prediction and

Recommendation products for the students to explore and achieve career plans,

based on their interests and abilities.

Driven by a 200+ member young team, we cover 9000+ colleges, 300+

courses and have 250+ products, from exam preparation to college

recommendation, used by over a Million students.

2.7 SWOT Analysis for students: -

Strengths: -

Huge popular Social media advertisement.

Second page appearance on google search results.

Content partnership with more than 30 clients so far which includes Bigwigs like

Zomato, BlaBlaCar, Times internet, Grofers, and Many others.

Dynamic presence that grab student’s attention like detailed institution profile page

with photos, videos, brochures etc.

Weakness: -

High dependence on shiksha.com, collegeduniya

High attrition rate

Digital media can be very frustrating. Often technologies don’t work as expected and

dealing with such problems can take time and persistence.

23

Opportunities: -

Digital marketing is comparatively newer in India.

India has over 350 universities and 17,600 colleges.

Students will search online for courses and colleges.

Low cost of advertising.

Threats: -

Economy slowdown.

All the competitors (Collegedekho, collegedunia, sargyan) are changing their

strategies and formatting new ones to capture markets.

Sales department of GetMyUni: -

A sales manager plays a key role in the success and failure of an organization. He is the one

who plays a pivotal role in achieving the sales targets and eventually generates revenue for

the organization. Sales department of GetMyUni.com office in Delhi.

24

Chapter 3

Theoretical background of the study

25

What is satisfaction: -

Education is one of the key drivers of economic growth. Within an increasingly competitive

market in the higher education sector, university student satisfaction is an important component

in attracting and retaining high achievers, who, in turn, improve the reputation and standing of

the university.

First of all, it is necessary to define the notion of satisfaction and especially student‟

satisfaction. Satisfaction - a fulfillment of need or desire, the pleasure obtained by such

fulfillment. “Satisfaction is the feeling of pleasure or disappointment attained from comparing

a product’s perceived performance (outcome) in relation to his or her expectations. If the

performance falls short of expectations, the customer is dissatisfied. If the performance

matches the expectations, the customer is satisfied. If the performance exceeds expectations,

the customer is highly satisfied or delighted”.

Student’ satisfaction is defined as students‟ assessments of the services provided by

universities and colleges. Student satisfaction is a continually changing construct in the Higher

Education environment due to repeated interactions. It is a dynamic process that requires clear

and effective action as a result of an institution listening to its students. Student satisfaction is

a complex construct influenced by a variety of characteristics of students and institutions.

Student satisfaction is an overall response not only to the learning experience of a student.

3.1 Influence on students from external and internal sources: -

CULTURE

Culture is the combination of all the traditional rituals performed, norms maintained and

traditions followed among the people or members of an organization or in society. A different

student with different culture determines the priorities that he would attaches himself to

different service provided by the educational institution. The culture influences the students to

make choices regarding their education or selecting the colleges. The culture may be come

from the family background. Sometimes the family like parents or mother make choice

regarding the colleges.

26

DEMOGRAPHICAL

Sometimes the same age group like friend’s influence in selecting the colleges. The selection

of college may change from time to time based on age. For the small children’s the selection

of school is made by the parents and this situation may change when the students are making

the choice regarding the college. The students normally make the choice of the college by

themselves.

SOCIAL STATUS

The selection of college may be based on the status of the students. The students who is richer

likes to study in good and best campus. The students whose family income is not so good may

prefer to join the college which suits their status. The selection of college may be based on the

social status also. The students like to study based on the status they belong to and even

selecting the course also depends on the status. In majority cases the students whose father is

lawyer like to take the law course…etc.

REFERENCE GROUP

These reference groups have impact on the students in selecting the college or course. The

reference group are parents, friends, neighbors, peer groups…...etc. Sometimes this groups

help the students in selecting the college. Like the friends studied in same college may prefer

is another friend to join the same college. The parents may sometimes influence the students

in selecting the college.

FAMILY

Family is one of the most important influencer in selecting the college or course for students.

The family may like their children’s to be studied in good prestigious college. They may

enquire the college with others and final make the decision regarding the college. In India the

role of family is selecting the college or any other product make major decision.

27

Chapter 4

Analysis and interpretation of the study

28

Market research

Market research is the process of the gathering, recording and analysing of data about

customers, competitors and the market. Market research helps in creating a business plan,

launch a new product or services. With market research companies can know about current and

potential customers. In total it helps to define customers in a given geographical region. The

purpose for market research is to make better business decision about the development and

marketing of new products. Market research represents voice of consumer in a company.

Steps involved in market research: -

1. Establishing the objectives:

The objective of researcher was:

To understand and to analyse the student’s satisfaction on GetMyUni website.

2. Selecting the established research design

The researcher had given a questionnaire, to be filled up by the students who are aware

of the GetMyUni website.

3. Identify information types and resources:

The questionnaire was based on parameter such as

a. Call centre service.

b. Time frame

c. Quality of service

d. No. of days to complete the service.

4. Collection of data:

The area of survey was in Bangalore. The number of interviewed were 138.

5. Approach:

29

a. Personal interview.

6. Execution of project:

The project had to be executed in a systematic and in time. Before any interview a study

had to be made of respondent its product purchased and the person to be interviewed.

7. Analysis of data:

The analysis of data requires a number of operations such as establishment of

categories, then application of these categories into raw data through tabulation and

drawing statistical inference.

8. Interpretation:

The researcher has to analyse and interpret the data in such a manner that hypothesis

made by the researcher support the situation.

30

RESEARCH METHODOLOGY

Research methodology is considered as the nerve system of the project. without a proper well-

organized research plan, it is what an impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The objective of survey was to collect

relevant data, which works as a bases for drawing conclusion and getting result.

SURVEY METHOD:

The survey is a complete operation, which requires some technical surveys are suited for

getting primary data, the research obtained information from the respondents by a kind of

interviewing them.

SAMPLING:

It is not always necessary to collect all data from whole universe. A small representative sample

may serve the purpose. A sample group taken in a large. This small group taken in the large lot.

Research instrument

Questionnaire-questionnaire is a carefully and complied with a logical sequence of questions

directed to a define objective. It is the outline of what information which is required and for

the framework on which the data is a built upon. Questionnaire is commonly used in securing

information that its preparation requires almost skill and care.

RESEARCH DESIGN

Research design is important as primarily because of the increased complexity in the market as

well as in the marketing approaches. It is the key to the evolution of successful in marketing

strategies and programmers. It is an important tool to be studying the buyers behaviour,

consumption patter, brand loyalty, and focus market changes. A research design specifies the

methods and process for conducting a particular study.

31

SAMPALING METHODOLOGY

DETAILS OF THE SAMPLING METHODOLOGY, I HAVE MADE QUESTIONAIRE.

THE ONE IS MADE FOR THE CUSTOMER.

No. of questions in questionnaires for customer:15

No. of people met during the research:175

No. of respondents during the research:138

SAMPLE UNIT

business man, students, house maker, workers.

SAMPLE SIZE

138 people

RESEARCH TOOL

Questionnaire

RESEARCH AREA

Koramangala (˘Bangalore”)

32

DATA ANALYSIS AND INTERPRETATION

Table 4.1: Table showing the age of the respondents

Age of respondent No. of respondent in terms

of age

Percentage of No. of

respondent in terms of age

a. Below 18 28 20.28

b. 18-25 73 52.89

c. 26-35 37 26.81

d. 36-45 0 0

e. Above 45 0 0

Graph 4.1: Graph showing the age of the respondents

Interpretation: -

According to my survey the age of the students I included in my study is below18 are

20.28%, 18 to 25 is 52.89%, 26-35 is 26.81%. In above it shows that more number of

students in my survey belong to the age between 18 to 25.

0

10

20

30

40

50

60

70

80

a. Below 18 b. 18-25 c. 26-35 d. 36-45 e. Above 45

28

73

37

0 0

No. of respondent in terms of age

No. of respondent in terms of age

33

`

Table 4.2: - Table showing educational qualification of respondent.

Educational qualification No. of respondent in

respective of their age

Percentage of No. of

respondent in respective

of their age

a. Higher secondary 27 19.56

b. College but not graduate 51 36.95

c. Graduate 39 28.26

d. Post graduate 21 15.21

Graph 4.2: - Graph showing educational qualification of respondent.

Interpretations: -

The qualification of students included in my survey is Higher secondary student is 19.26%,

college but not graduate is 36.95%, Graduate students is 28.26%, and post Graduate students

is 15.21%. In above it shows that more number of qualified students included in my studies is

college but not graduate and graduate.

0 10 20 30 40 50 60

a. Higher secondary

b. College but not graduate

c. Graduate

d. Post graduate

27

51

39

21

No. of respondent in respective of their age

No. of respondent in respective of their age

34

Table 4.3: - Table showing the website you look for in searching the college

College search platform No. of respondents

regarding the selecting the

website

Percentage of No. of

respondents regarding the

selecting the website

CollegeDuniya 27 19.56

Siksha.com 34 24.63

GetMyUni.com 23 16.66

HT campus 17 12.31

Others 37 26.81

Graph 4.3: - Graph showing the website you look for in searching the college

Interpretations: -

The website which students prefer to search the college or finding the information of the

college is from collegedunia 19.26% of students have been visited, siksha.com 24.63%,

GetMyUni is 16.66%, HT campus is 12.31%, and Others 26.81%. In above it shows that

siksha and other website is where the students visit many times for information. GetMyUni

stands 23 it shows that the GetMyUni website should improve to reach more students.

No. of respondents regarding the selecting the website0

10

20

30

40 2734

2317

37

No. of respondents regarding the selecting the website

35

Table 4.4: - Table showing the students visiting GetMyUni website

Visited GetMyUni website No of students visited the

GetMyUni website

Percentage of No of

students visited the

GetMyUni website

Yes 76 55.07

No 62 44.93

Graph 4.4: - Graph showing the students visiting GetMyUni website

Interpretation: -

According to my study the number of students visited GetMyUni website is 55.07% and

those who are not visited is 44.93%. In my survey it shows that majority of students have

visited the GetMyUni website.

76

62

No of students visited the GetMyUni website

Yes No

36

Table 4.5: - Table showing the reason for students visiting GetMyUni website

Reason for visiting the

GetMyUni

Reason for the students

to visit GetMyUni

Percentage showing

Reason for the students

to visit GetMyUni

Service they provide 37 26.81

Content which they

provide

26 18.84

Response to a student’s

query

16 11.59

Updating new information 43 31.15

Web deign 16 11.59

Graph 4.5: - Graph showing the reason for students visiting GetMyUni website

Interpretation: -

The reason for the students to visit the GetMyUni website is for service they provide is

26.81%, content which they provide is 18.84%, Response to a student’s query is 11.59%,

updating new information is 31.15%, and web design is 11.59%. In my survey it shows that

the reason for visiting the GetMyUni website is for the service they provide and new

information they update.

0

10

20

30

40

50

Service theyprovide

Content whichthey provide

Response to a student’s query

Updating newinformation

Web deign

3726

16

43

16

Reason for the students to visit GetMyUni

Reason for the students to visit GetMyUni

37

Table 4.6: - Table showing the Students satisfaction regarding the service provided by

the GetMyUni website.

Satisfaction regarding the

service

No. of respondent in

respective of service of

GetMyUni

Percentage showing No.

of respondent in

respective of service of

GetMyUni

Excellent 56 40.57

Good 34 24.63

Average 43 31.15

Poor 5 3.62

Very poor 0 0

Graph 4.6: - Graph showing the Students satisfaction regarding the service provided by

the GetMyUni website.

Interpretation: -

The student’s satisfaction regarding the GetMyUni website is for excellent it is 40.57%,

Good 24.63%, average 31.15%, and poor is 3.62%. It shows that majority of the students are

satisfied with the GetMyUni website.

0%

20%

40%

60%

80%

100%

Excellent Good Average Poor Very poor

56 34 43 5

0

No. of respondent in respective of service of GetMyUni

No. of respondent in respective of service of GetMyUni

38

Table 4.7: - Table showing the overall response time of GetMyUni website regarding any

queries of students.

Response time of

GetMyUni

No. of response regarding

time required for

GetMyUni to students

queries

Percentage showing No. of

response regarding time

required for GetMyUni to

students queries

Fast 37 26.81

Ok 46 33.33

Slow 55 39.85

Graph 4.7: - Graph showing the overall response time of GetMyUni website regarding

any queries of students.

Interpretation: -

The survey showing the response time of the GetMyUni website is for fast it is 26.81%, for

ok it is 33.33%, and for slow it is 39.85%. It shows that the GetMyUni still needs to improve

its response time of the students.

37

46

55

No. of response regarding time required for getmyuni to students queries

Fast Ok Slow

39

Table 4.8: - Table showing the students knowing about GetMyUni website.

Media for knowing

GetMyUni

No. of students knowing

the GetMyUni by this

media

Percentage showing No. of

students knowing the

GetMyUni by this media

Facebook 53 38.40

Twitter 22 15.94

YouTube 56 40.57

Others 7 5.07

Graph 4.8: - Graph showing the students knowing about GetMyUni website.

Interpretation: -

The media in which the students come to know about the GetMyUni website from Facebook

38.50%, twitter 15.94%, YouTube 40.57%, and other 5.07%. It shows that the students come

to know about the GetMyUni website by Facebook and YouTube.

53

22

56

7

No. of students knowing the GetMyUni by this media

Facebook Twitter Youtube Others

40

Table 4.9: - Table showing if the students get right college after visiting the GetMyUni

website.

Right College from

GetMyUni website

No. of response if

students got right

college by GetMyUni

website

No. of response if

students got right

college by GetMyUni

website

Yes 89 64.49

No 49 35.50

Graph 4.9: - Graph showing if the students get right college after visiting the GetMyUni

website.

Interpretation: -

The survey showing if the students got right college from GetMyUni website for yes it is

64.49% and for no it is 35.50%. It shows that majority of students got good college by this

website.

Yes No

89

49

NO. OF RESPONSE IF STUDENTS GOT RIGHT COLLEGE BY GETMYUNI WEBSITE

No. of response if students got right college by GetMyUni website

41

Table 4.10: - Table showing overall rating of GetMyUni.

Overall rate of

GetMyUni

No. of response on rating a

GetMyUni.

Percentage showing No. of

response on rating a

GetMyUni

a. excellent 29 21.01

b. good 67 48.55

c. average 41 29.71

d. poor 1 0.72

e. very poor 0 0

Graph 4.10: - Graph showing overall rating of GetMyUni.

Interpretation: -

The survey showing the overall rating of students regarding the GetMyUni website is for

Excellent it is 21.01%, for good 48.55%, for average 29.71%, for poor 0.72%. It shows

overall rating of GetMyUni website is good.

42

Table 4.11: - Table showing if the respondent is willing to tell is friends about the GetMyUni

website.

Respondents attitude to

refer friends about

GetmyUni website

No. of students willing to

refer their friends about

GetMyUni

Percentage showing No.

of students willing to

refer their friends about

GetMyUni

Yes 96 69.56

No 42 30.43

Graph 4.11: - Graph showing if the respondent is willing to tell is friends about the

GetMyUni website.

Interpretation: -

In my survey it shows if the students are willing to refer their friends about the GetMyUni

website for yes it is 69.56% and for no it is 30.43%. It shows that more number of students

are like to refer their friends about the GetMyUni website.

96

42

0 20 40 60 80 100 120

Yes

No

No. of students willing to refer their friends about GetMyUni

No. of students willing to refer their friends about GetMyUni

43

Table 4.12: - Table showing the respondent’s reason for visiting the GetMyUni website.

Reason for visiting

GetMyUni website

No. of reason for visiting a

GetMyUni website

Percentage showing No. of

reason for visiting a

GetMyUni website

For finding the Right

college

34 24.63

Information regarding

the entrance exam

26 18.84

To add Reviews

regarding the college

12 8.69

To know the

information regarding

the college

62 44.92

Other reason 4 2.89

Graph 4.12: - Graph showing the respondent’s reason for visiting the GetMyUni website.

Interpretation: -

The reason for visiting GetMyUni website is for finding the right college is 24.63%, for

information regarding the right college 18.84%, to add reviews about the college 8.69%, to

For finding the Right college

Information regarding the entrance exam

To add Reviews regarding the college

To know the information regarding the college

Other reason

34

26

12

62

4

NO. OF REASON FOR VISITING A GETMYUNI WEBSITE

No. of reason for visiting a GetMyUni website

44

know the information regarding the college 44.92%, and other reasons 2.89%. It shows that

majority of the student’s reason for visiting the GetMyUni website is information about the

college or other information they provide.

Table 4.13: - Table showing if the students like to visit GetMyUni website.

Visiting GetMyUni

website

No. of students willing to

visit GetMyUni

Percentage showing No. of

students willing to visit

GetMyUni

Yes 86 62.31

No 52 37.69

Graph 4.13: - Graph showing if the students like to visit GetMyUni website.

Interpretation: -

If the students want to visit once again the GetMyUni website for yes it is 62.31% and for no

it is 37.69%. It shows that majority of the students are interested in visiting the GetMyUni

website.

86

52

No. of students willing to visit GetMyUni

Yes No

45

Chapter 5

Findings, Suggestions and conclusions

46

5.1 Findings

To find the right college, 19.26% students visits Collegedunia website, 24.63%

students visit siksha.com, 16.66% students visit GetMyUni.com, 12.31% students

visit HT Campus, and 26.81% students visit other sites.

55.07% students visit the GetMyUni website for finding the details regarding the

colleges.

26.81% students visit GetMyUni website for the service which is provided by them

and 11.59% students visit the website for the contents.

60% of students are satisfied with the GetMyUni website.

39.85% students told that the response time for their queries was slow.

38.40% students get to know about the GetMyUni website from Facebook, 15.94%

students get to know about the GetMyUni website from Twitter, 40.57% students get

to know about the GetMyUni website from YouTube, and 5.07% students get to know

about the GetMyUni website from other social media.

64.49% students have got the right college through from GetMyUni website for

starting their career.

60% students have rated the GetMyUni website is good for getting information

regarding the colleges.

For finding the best & right colleges 19.56% students are of the Higher secondary,

36.95% are of Pre university students, 28.26% students are Graduate and 15.21%

47

students are Post Graduate visit GetMyUni website.

69.56% students are willing to refer their friends about the GetMyUni website.

The above survey shows that the social media influences more students to visit the

GetMyUni website to find the right colleges or to get information regarding the

colleges.

The survey shows that the GetMyUni is lacking in popularity compared to its

competitors. Only few students get to know about this website.

The survey shows that the students are satisfied with the service provided by the

GetMyUni website. So there is no problem regarding the service of GetMyUni website.

48

5.2 Suggestions: -

In above it shows that only 16.66% of students visit the GetMyUni website. It needs

to be promoted more to create the awareness among students.

GetMyUni should increase its response time for the students queries since it is lacking

when compared to other website.

The website should focus more on the reviews made by the students about their

colleges.

Since the social media is the only platform for the promotion of the GetMyUni website

it should focus more on the advertisement in social media like Facebook, YouTube, and

Twitter etc.

The GetMyUni needs to update the latest information regarding the colleges, Exams

and other information, to attract large number of students.

The GetMyUni should focus more on the students queries and respond to them very

quickly.

The website should help the students in getting scholarship or loan to those who are

interested in studying in abroad.

GetMyUni should try to appear in the first page of the google search engine.

Frequent innovation is needed to keep the company first among its competitors.

49

5.3 Conclusion

The website GetMyUni is a website about searching and finding information about colleges

and Universities in India. The website is mainly used by students that are looking for something

that suits them best.

GetMyUni .com receives about 6950 unique visitors and 25507 (3.67 per visitor) page views

per day which should earn about $55.60/day from advertising revenue. Estimated site value is

$24,775.49. According to Alexa Traffic Rank getmyuni.com is ranked number 58,417 in the

world and 0.00139% of global internet users visit it.

GetMyUni.com is at a nascent stage of growth. Efforts are being made to establish this

brand and its offering in a relatively new digital space. During this relatively early

phase, a certain amount of losses is in-built into the strategic growth model of this

brand.

Being a Technology driven company, it always faces the risk of an innovation.

Investments being made on mobile based applications, which is a breakthrough

technology in this business.

The study reveals that GetMyUni.com is trying its level best to increase its customer

satisfaction.

The students can find the right college which suits them.

The students can get Information regarding the Exam required to get admission in the

college.

GetMyUni answers the FAQs posted by the students.

50

Bibliography

Appleton-Knapp, S. L. and Krentler, K. A. (2006), “Measuring student expectations and them

effects on satisfaction: the importance of managing student expectations “, Journal of

Marketing Education.

Browne, B., Kaldenberg, D., Browne, W. and Brown, D. (1998), “Student as customers:

factors affecting satisfaction and assessments of institutional quality “, Journal of

Marketing for Higher Education.

Clewes, D. (2003), “A student-centered conceptual model of service quality in higher

education”, Quality in Higher Education.

Douglas, J. and Douglas, A. (2006), Quality in Higher Education.

Elliott, K. M. and Shin, D. (2002), “Student satisfaction: an alternative approach to assessing

this important concept”, Journal of Higher Education Policy and Management

.

Elliott, K. M. and Healy, M. A. (2001), “Key factors influencing student satisfaction related to

recruitment and retention”, Journal of Marketing for Higher Education.

Gremler, D. D. and McCollough, M. A. (2002), “Student satisfaction guarantees: an empirical

examination of attitudes, antecedents, and consequences”, Journal of Marketing

Education.

Harvey, L. (2003), “Student feedback”, Quality in Higher Education.

Harvey, L. and Green, D. (1993), “Defining quality”, Assessment & Evaluation in Higher

Education.

51

Appendix

QUESTIONNARIE

HEMANTH KUMAR.G

MBA

NEW HORIZON COLLEGE OF ENGINEERING

________________________________________________________________________

DEAR SIR/MADAM: -

I AM STUDENT OF NEW HORIZON COLLEGE OF ENGINEERING.AS A PART OF

CURRICULUM OF MBA.I AM CONDUCTING A SURVEY TO PREPARE PROJECT

REPORT ON “A STUDY ON STUDENTS SATISFACTION ON GETMYUNI”

THEREFORE, I KINDLY REQUEST YOU TO SPARE SOME OF YOUR PRECIOUS

TIME TO ANSWER THE FOLLOWING QUESTIONS.

1. NAME; -_____________________________

GENDER: -____________________________

CONTACT NUMBER

OR MAIL ID: -_________________________

OCCUPATION: -_________________________

2. AGE OF RESPONDENT

A. BELOW 18

B. 18-25

C. 26-35

D. 36-45

E. ABOVE 45

3. EDUCATIONAL QUALIFICATION

A. HIGHER SECONDARY / SENIOR SECONDARY

B. COLLEGE BUT NOT GRADUATE

C. GRADUATE

52

D. POST GRADUATE

4. What is the website you look for in searching the college?

A. CollegeDuniya

B. Siksha.com

C. GetMyUni.com

D. HT campus

E. Others

5. You have visited GetMyUni website?

A. YES

B. NO

6. What is the reason to visit the GetMyUni website?

A. Service they provide

B. Content which they provide

C. Updating new information

D. Web deign

7. What is your satisfaction regarding the service provided by the GetMyUni website?

A. EXCELLENT

B. GOOD

C. AVERAGE

D. POOR

E. VERY POOR

8. According to you Overall response time of GetMyUni website regarding any queries of

students

A. FAST

53

B. OK

C. SLOW

9. How do you know about the GetMyUni website?

A. FACEBOOK

B. TWITEER

C. YOUTUBE

D. OTHERS

10. Do you find right college after visiting the GetMyUni website?

A. YES

B. NO

11. What is your Overall rating of GetMyUni website

A. EXCELLENT

B. GOOD

C. AVERAGE

D. POOR

E. VERY POOR

12. Whether you will tell about the GetMyUni website to your friends?

54

A. YES

B. NO

13. What is the reason for visiting the GetMyUni website

A. For finding the Right college

B. Information regarding the entrance exam

C. To add Reviews regarding the college

D. To know the information regarding the college

E. Other reason

14. Do you want to visit once again the GetMyUni website?

A. YES

B. NO.