A Methodology for Accessing the Pre-conscious: Obstacles to Senior Women’s Career Progression...
Transcript of A Methodology for Accessing the Pre-conscious: Obstacles to Senior Women’s Career Progression...
1
A Methodology for Accessing the Pre-conscious: Obstacles to Senior Women’s
Career Progression
Sadiya Akram
University of Canberra
Contributor Biography
Dr. Sadiya Akram is a Post-doctoral Research Fellow at ANZSIG, University of
Canberra. Her research interests include theories and methodologies of agency and, in
particular, the neglect of the pre-conscious as a characteristic of agency. She also has
research interests in the socio-political theory of Pierre Bourdieu; feminism and
alternative modes of political participation.
Relevant disciplines
Anthropology, Political Science, Sociology
Academic levels
Introductory Undergraduate, Intermediate Undergraduate, Advanced Undergraduate,
Postgraduate
Methods used
Life-history interviews; documenting repression and the dialogic unconscious;
2
critical discourse analysis
Keywords
Pre-conscious; unconscious bias; gender; women; obstacles to career
progression; repression, silence, absence; critical discourse analysis
Link to research output
DOI: 10.1111/jtsb.12002
Akram, S. (2012). Fully Unconscious and Prone to Habit: The Characteristics of
Agency in the Structure and Agency Dialectic. Journal for the Theory of Social
Behaviour. 43 (1). 45-65.
Abstract
The methodology to access the pre-conscious discussed in this case study originates
in research which was concerned with highlighting the neglect of the pre-conscious as
a characteristic of agency or people. Through a critique of existing conceptions of
agency in the social sciences, I argue that there is an over-emphasis on characteristics
of agency such as reflexivity and conscious deliberation and a concomitant neglect of
the pre-conscious. Inclusion of the pre-conscious enables recognition that agency
contains depth and complexity and that, whilst agents are often fully conscious and
deliberate in their behaviour, their actions may also be the result of pre-conscious
motivations and the impact of social structures on their pre-conscious.
This case study outlines a methodology based on life-history interviews for accessing
the pre-conscious and examines the particular challenges involved in documenting
3
this elusive aspect of agency. This methodology is explored in the context of research
on unconscious bias which is argued to be a key factor which perpetuates gender
inequality in the workplace. ‘Unconscious’ bias refers to the same aspect of agency as
does my notion of the pre-conscious, but the latter term is preferred because it
distinguishes the idea from psychoanalysis’ notion of the unconscious; a very
different concept. It is argued that this literature on unconscious bias in the workplace
doesn’t adequately discuss the aspects of agency involved in this process, or
acknowledge the particular methodological challenges involved in accessing the pre-
conscious. The methodology developed here draws on primary research conducted
with men and women about their perceptions of gender in the workplace in a private
sector organisation called Axis.
Learning Outcomes
• After reading this case study, students will be able to understand and
implement a methodology for accessing the pre-conscious.
• After reading this case study, students will be able to understand the centrality
of life-history interview method to this methodology.
• After reading this case study, students will be able to understand the challenge
of moving beyond what is said in an interview situation, to documenting the
silences, the nearly-said and the absences in an interview.
• After reading this case study, students will be able to understand and use the
set of tools developed by Michael Billig for documenting repression, silence
and absence in an interview.
4
• After reading this case study, students will be able to gain an understanding of
Norman Fairclough’s critical discourse analysis as a methodological,
theoretical and political tool, to assist us when documenting the pre-conscious.
Project Overview and Context
Recent decades have seen many make the intellectual, legal and business case for
gender equality in the workplace. Furthermore, these changes have been
institutionalised and there is recognition of the need to address decades of gender
discrimination, through measures such as gender performance targets, gender quotas
and workplace flexibility. Yet, despite all of these positive developments, women
continue to be significantly under-represented in senior positions in the workplace.
The argument that gender parity in the workplace will take time, as the ‘trickle down’
effect takes it course, is unhelpful, given the slow pace of change. It is unlikely that
organisations today would overtly discriminate against, or place a conscious block, on
women’s progression into senior ranks, so how do we explain the gender gap? One
possible explanation, that is gaining increasing attention in the literature, is that
gender discrimination is deeply embedded in society and operates at a systemic
cultural level, which is transmitted through unconscious bias. Accordingly,
perpetrators of the bias are often unaware that they are engaging in discriminatory
practices. As such, whilst society has made significant progress in tackling
discrimination at an overt infrastructure level, gender inequality continues to be
expressed through culture, attitudes and perceptions.
The existence of unconscious bias as a key obstacle to senior women’s career
progression has been noted in a range of studies (Anna Genat et al., Meredith
5
Edwards et al., Emma Lo Russo, Catalyst, Ernst & Young and Mckinsey &
Company). Despite the widespread acceptance of ‘unconscious bias’, the concept is
often poorly defined and, in particular, rests on the implicit assumption that people
have the capacity to affect outcomes pre-consciously, without acknowledging that a
notion of the pre-conscious, as an aspect of agency, is largely absent in the social
sciences. In turn, scarce attention has been paid to developing methodological
strategies for accessing the pre-conscious.
In the next section, I discuss the methodologies used by the literature on unconscious
bias, and suggest that it pays little, if any, attention to the fact that unconscious bias
may be difficult to uncover. Indeed, it would appear that, in this literature,
unconscious bias is uncovered through direct questioning about individuals’
understandings of statements about gender roles. As such, the finding that
unconscious bias exists is less about agents having or expressing pre-conscious
thoughts, and more about the cumulative impact of perceptions about gender roles in
the workplace. Whilst this is certainly an interesting and useful observation, this
literature may benefit from understanding how bias operates at an individual and pre-
conscious level. This will require specific methodological strategies for accessing the
pre-conscious, which currently do not exist.
Key Questions
If something is pre-conscious, it is reasonable to expect that the individual may be
unaware of it. In such a scenario, the interviewer must develop specific tools for
accessing the pre-conscious and help to bring forth pre-conscious thoughts. Of course,
some biases may be easier to uncover than others and gentle probing questioning may
6
lead to pre-conscious thoughts rising to the surface and becoming conscious. Given
that much of the literature on gender inequality argues that it has accessed
unconscious bias, the questions that I seek to discuss in this case study are:
1. What specific methodological strategies does the literature on obstacles to women’s
career progression use to access unconscious bias?
2. If we accept that some aspects of unconscious bias may be difficult to access, what
methodological tools can we use to access this hard to reach aspect of agency?
A Critique of the Unconscious Bias Literature and the Methodology it uses
Several studies lend support to the observation that unconscious bias operates to
perpetuate gender inequality in the workplace. Almost all of these studies conduct
research into men and women’s perceptions about gender roles through asking direct
questions about gender perceptions (see, for example, AIM, Edwards et al. Ernst &
Young and Mckinsey & Company). The reliance on direct questions as the main
method for uncovering unconscious bias should be questioned because there is an
issue here about whether this research actually reveals unconscious bias, or whether it
is simply bias based on perceptions about gender roles.
The exception here is the work of Howard Ross, who developed the Implicit
Association Test (AIT) for unconscious bias, which has become a popular training
tool for management. Ross’ test goes further than the other research on this issue,
because it identifies specific tactics for avoiding unconscious bias. For example, he
encourages the identification of all biases in the workplace, such as those involved in
conducting interviews, which may negatively impact on women. Ross’ approach is a
7
step forward, however many of the strategies are practical tips, and there is limited
theoretical or methodological discussion of the pre-conscious.
Whether quantitative or qualitative in approach, the existing literature on unconscious
bias does not advance beyond asking direct questions and reveals unconscious bias
through an analysis of the statements provided. The extensive use of such a
methodology confirms the view that this research aims to capture basic statements on
issues, rather than to understand unconscious bias as originating in the pre-conscious.
As such, despite the claim to have identified unconscious bias, this literature provides
limited guidance on how to develop strategies for developing a methodology to access
the pre-conscious, which is a task to which I now turn.
Research Design
The aim of the research project was to examine perceptions and understandings of
women and men of the barriers that impede women’s progress in the work place. The
research was carried out between 2012 and 2013 at a private sector organisation. In
order to maintain the anonymity of the organisation, I refer to it as Axis. Sixteen
people were interviewed in total, eight men and eight women. Interviews were
conducted with both men and women at senior and junior levels and interviewees
were asked about their opinions on a range of factors that impact in the workplace and
which may act as obstacles to women’s progression. Issues discussed in the
interviews included salient topics, such as family commitments, flexible working
arrangements, networking opportunities and leadership styles.
8
Methodological Principles for Accessing the Pre-Conscious
This case study develops a methodology which will help to access unconscious bias
and the pre-conscious and provides the researcher with a wider toolkit than has been
provided in the literature discussed to date. I advocate an approach to the pre-
conscious whereby the researcher attempts to access the pre-conscious through
sensitively accessing and revealing layers of agency using a range of qualitative
methodological tools. As such, the outermost layer of agency is conceptualised as
being more accessible than the layers at the core, paralleling the progression from
conscious, reflexive and intentional understandings, to those which operate at the
level of the pre-conscious.
The Three Layers of Agency
The first layer of agency can be accessed through the use of qualitative and in-depth
questions, utilising what is usually termed a life-history approach. This can provide an
initial picture of agency. Second, one can delve further into agency by building on
the information provided at the first level and using it to construct hypothetical
scenarios in interviews with respondents. So, one could locate the individual within
these scenarios and ask her or him how he or she would react. For example, in the
research project on Axis, women and men were asked to picture themselves in their
ideal careers and to describe how the hypothetical scenario differed from their current
work place. Finally, for the deepest level of agency, the level that it most difficult to
penetrate, analysis of repression or of the dialogic unconscious, as discussed by
Michael Billig, could be used. Norman Fairclough’s understanding of critical
discourse analysis would also offer a potential route in. Together these three strategies
9
could be combined to allow greater knowledge and understanding of an individual
and their pre-conscious.
Life-history Interviews
At the core of this methodology is a reliance on an in-depth interview method,
combined with a life-history approach. This approach incorporates both structured
and unstructured questions in a sensitive way to encourage the interviewee to open-
up, to engage in free-form narrative discussion and to be comfortable and
communicative in a non-threatening interview environment. Life-history interviews
encourage interviewees to set the agenda, to narrate their life story and to select those
elements of a life story that the interviewee regards as being most significant,
focusing upon what is included, what is left out, how events are constructed, to
provide useful insights into the individual’s self-awareness.
In the life history interviews at Axis, I began the interviews by asking the
interviewees to introduce themselves. This question garnered a range of responses,
some provided brief information such as name, age and job title, while others
provided more detailed accounts which discussed their backgrounds, their families
and career and life aspirations. My aim here was to develop a rapport with my
interviewees, to gain some insight into their lives, and for them to become
comfortable talking to me.
The introductory question was followed by a question about the interviewees’ current
position in the organisation and why they worked there. The ‘why’ question was
designed to ascertain whether interviewees were meeting career goals. The use of an
10
in-depth interview method combined with a life-history approach was effective with
some of the interviewees, but had limited effectiveness with people who were
reluctant to share personal experiences. In the case of the latter, direct questions were
more effective, although this potentially makes it harder to access the pre-conscious.
Identifying Strategic Points in the Interview
Having created the interview conditions in which an interviewee is comfortable and
engaging in free-flowing expression, the interviewer should then identify strategic
points at which to provide gentle probing which will encourage the interviewee to
reflect and bring to the surface particular pre-conscious understandings, relevant to
the research objectives. As the interviewee is encouraged to engage in a narrative to
show their ‘gestalt’, or understanding, on particular issues, the interviewer can then
take clues from this narrative, and develop questions on this basis. The identification
of these clues is critical for the interviewer, as the interviewer does not have any
privileged access to the interviewee’s pre-conscious and is reliant upon the
information provided by the interviewee in the course of the interview.
A typical example of this approach is that in response to a question about career
aspirations, a junior, part-time, female worker at Axis commented that she ‘could not
see herself’ in any position, other than as an administrative assistant on a junior pay
and responsibility scale. When pressed on why this was the case, she replied it was
because she had two young children and was aware that people think that she now had
‘conflicting priorities’. When asked whether this was true, she replied that it was not
and that ideally she would like to progress in the job. The interviewee went on to state
that ‘there’s an understanding that once you have kids, your mind will never be as
11
focused on the job as someone without kids’. As this example illustrates, the pre-
conscious or pre-conscious bias as it operates in the workplace must be teased out in
an interview, because it is often unquestioned and deeply embedded in people.
Documenting Repression and the Dialogic Unconscious
One of the most important principles for this methodology is to attend both to what is
said in the interview and to what is not said, but rather hinted at, or subtly implied. In
this vein, I follow Nick Couldry and Bridget Fowler in arguing for a better
understanding of repression and suggest that interrogating how this relates to the pre-
conscious would be extremely beneficial for researching the latter. Clearly this is a
difficult issue, however Michael Billig's understanding of the dialogic unconscious
offers a potential way forward.
Billig advocates bringing together discursive psychology and psychoanalysis in order
to better understand and methodologically investigate repression and how it relates to
the unconscious. Before examining Billig's work on the dialogic unconscious, it is
important first to briefly discuss the potential problems with integrating discursive
psychology and psychoanalysis.
The Dialogic Unconscious: Theoretical Concerns
According to Billig, discursive psychology developed as a reaction to orthodox
psychology and discourages speculation about 'inner processes' in the mind, which is
the primary concern of orthodox psychoanalysis. It is rooted broadly in Wittgenstein's
later philosophy and, more specifically, in ethnomethodology and conversation
12
analysis. Ethnomethodology and conversational analysis are concerned with showing
how social order is reproduced through discursive interaction. As such, discursive
psychology focuses on a micro-level analysis of conversations and argues that
phenomena, which traditional psychological approaches have regarded as inner
phenomena, are, in fact, constituted through social discourse. Discursive psychology
is also appealing in methodological terms because it focuses on observable
phenomena (discourses), rather than unobservable, inner phenomena.
Billig's concept of the dialogic unconscious is based on his observation that the
traditional distinction between discursive psychology and psychoanalysis is
problematic, if one accepts that discursive psychology, in its concern with
conversational analysis, has neglected conversation as a form of repression, and not
only expression. So, he argues that repression can be studied discursively, using the
idea of the dialogic unconscious, and emphasises that conversational interaction can
have repressive, as well as expressive, functions. He contends that conversation
analysts in discursive psychology have tended to overlook this repressive dimension,
concentrating instead upon the presences, rather than the absences, in discourse. As
such, Billig problematises any approach which focuses solely on what is said in
interviews, arguing that the interviewer must also pay attention to what is not said, but
perhaps nearly said, and the reasons for this omission.
The Dialogic Unconscious: Practical Issues
As a methodological approach, Billig's notion of the dialogic unconscious offers a
range of strategies for accessing the pre-conscious. One aspect of Billig's dialogic
unconscious framework which may be particularly relevant to researching the pre-
13
conscious, pre-conscious bias and repressive aspects involves examining how issues
are closed down discursively as topics of discussion by the interviewee, who might be
attempting to push conversation away from troubling issues. Further, he highlights the
importance of considering how interviewees use particular linguistic devices for
opening up topics of conversation, thus steering the conversation away from others.
If, for example, an interviewee disagrees with a comment made by another, but
wishes to keep the conversation going and move it in another direction, she may
resolve the dilemma by prefacing the disagreement with markers of agreement, such
as 'yes, but'. In Billig’s view, this is a rhetorical device which 'is not accidental, for a
conversational move towards is simultaneously a conversational move away from’
(1999, 52-53). Let us consider the following extract from a senior male worker at
Axis:
Interviewee: I agree that women and men should be treated the same at work
and they mostly are, but…
Interviewer: Are there any ways in which they are treated differently?
Interviewee: I mean women take long career breaks to look after their babies
and men don’t – that’s just fact. And the fact that women do the whole
pregnancy thing, and men don’t, well that changes things as well doesn’t it… I
don’t know… I don’t condone women being treated differently, but…
‘(B)ut’ and ‘I don’t know’ are used in this statement as rhetorical devices to avoid
concluding sentences with comments that justify treating men and women differently
in the workplace. In addition, these comments have the effect of steering the
conversation in another direction. This comment is also interesting because pre-
14
conscious bias is expressed through justifications of ‘fact’, i.e. the biological
difference between men and women.
The interviewee clearly felt uncomfortable after discussing this line of thought for a
few minutes and asked if we could move onto the next question. This is also reflected
in him leaving his answers ‘open’, by not ending his sentences. Discussing
repression, Billig concedes that, although is not necessarily a sign of repression if an
interviewee changes the topic, if this continues to happen when a particular topic is
mentioned, it may point to repression. The interviewer might also find that an
interviewee is unaware of what she is doing, so that avoidance appears automatic,
rather than deliberate. Silence or pauses in the interview may also point to repression.
Indeed, Billig argues that repression can also be identified in the long silences
between spoken words, where an interviewee may avoid difficult issues and
conversations, by using silence as a tool, before attempting to change the topic.
The proposed methodology discussed here embraces Billig's notion of the dialogic
unconscious, but would also supplement this with more focused analysis of the
language used in the interview, as argued by Norman Fairclough, to whom I turn next.
Documenting the Pre-Conscious Through Language: Critical Discourse Analysis
(CDA)
Discourse analysis, as defined by Norman Fairclough, is the study of 'spoken or
written language'. Critical Discourse Analysis (CDA) attempts to document how
discourse is shaped, influenced and constrained by social structure, by demonstrating
the extent to which texts construct or position individuals or readers. CDA is a
15
methodological approach, but also a theoretical and political approach. It is theoretical
in that it incorporates an understanding of the role of discourse and social structures in
social life. It is political in that it aims to better understand the role of discourse in the
reproduction of social inequality. Fairclough argues that, ultimately, CDA’s success is
measured by its effectiveness and relevance to contributing to social change.
Fairclough regards language as a form of social practice and his account of discourse
is relevant to a methodology for accessing the pre-conscious, because it combines a
focus on what is said by individuals (discourse) with an acknowledgement of wider
social structures and how they shape discourse.
Fairclough’s Three Dimensional Framework
Fairclough develops a three-dimensional framework for the analysis of discourse,
where discourse is seen as text, as discursive practice and as social practice, although
it is textual analysis and social practice, and not discursive practice (the processes
involved in discourse production, distribution and consumption) which are relevant to
the discussion here. Discourses shape the way in which a part of the world is represented, or
imagined, when one speaks or writes. This, in turn links, to social practice because discourses
contribute to the reproduction of social structures, such as gender.
Analysis of the pre-conscious through discourse analysis should begin with a close
analysis of text or discourses expressed in a particular interview. In this way, the goal
is to document patterns in language, which help to create particular discourses, which
in turn shape our understanding of subjects. The strategy here should be on focusing
on the language or vocabulary used in an interview and to link this to broader social
16
structural analysis, and in this case of unconscious bias to what this tells us about an
individuals’ understanding of gender or how they use gender. Consider the two
statements below:
‘There’s an expectation that real workers are full-timers (female, junior)’
‘Once they have a baby, women naturally choose to stay at home with their
babies, which makes sense on so many levels - but how should and can
business incorporate this? It’s often difficult to get it right’ (male, senior).
In the first statement, ‘real’ workers are equated with full-time workers. A real worker
here is someone who is committed to the job and is to be contrasted with part-time or
flexible workers, a form of employment where women tend to dominate. In the
second statement, women are described as ‘naturally’ wanting to stay at home with
their children, which suggests that the childcare role is more naturally suited to
women than men. This comment also implies that women choose to stay at home with
their children, when, as has been argued by many, choice is not necessarily open or
unconstrained when one has to decide between looking after a baby or working to pay
for childcare. In the second example, we also see how discourses are linked to create
frames of references, so the natural role of women as primary care giver is tied to
choice, thus suggesting that the two reinforce each other. Fairclough’s approach is
important because it asks us to link particular discourses to social practices, or
broader social structural analysis, thus helping us to understand how gender
discourses help to recreate and reinforce negative gender stereotypes and practices.
Overall, CDA, as advocated by Fairclough, provides a useful methodology with
which to explore the agent's language, as it builds on and extends the traditional
qualitative, in-depth, interview method format. When this is combined with Billig’s
17
understanding of strategies to access the dialogic unconscious and repression, we
have a robust framework to interrogate the pre-conscious.
Accessing the Pre-conscious: Broader Methodological Concerns
When attempting to access the pre-conscious through life-history interviews, it is
important to consider some broader methodological issues, such as the relationship
between the interviewer and the interviewee and the role of body language in the
interview. I provide a brief discussion of each of these issues below.
The Interviewer/Interviewee Relationship
The role of the interviewer in the interview situation is important and symbolic
violence, which Pierre Bourdieu describes as the 'gentle, hidden form which violence
takes when overt violence is impossible' (1977, 196), should be avoided, as it may
cause harm to the interviewee during the interview and will also affect the quality of
the data you obtain in the interview. One strategy for avoiding symbolic violence in
the research process is through developing a good relationship with your interviewee.
Of course, symbolic violence may be unavoidable in situations where interviewees
are reluctant to talk to you or where you are asking questions about a difficult issue,
such as gender bias as was being explored in this research project. The overall point
here is to highlight that interviewers must be aware of the effect of their interviewing
on the interviewee and must try to minimize negative impacts where possible.
Documenting Body Language
18
In addition to documenting what is said in the interview and what is not said, it is also
important to document body language in the interview. Bourdieu refers to body
language as ‘bodily hexis’, which he describes as how the physical body is affected
by the social world; so, bodily hexis refers to how we walk, talk, sit, facial
expressions, tone of voice or style of speech. For example, if the interviewee is being
defensive in her body language, this should also be documented as part of the
interview and can provide insights into pre-conscious motivations. A word of caution
should also be expressed here, because it is important to avoid over-interpretation of
body language in the interview. For example, an interview may be of a naturally
nervous disposition, or being in an interview may bring on a particular reaction, such
as fidgeting, that should not be attributed to the topic under discussion. My advice in
this scenario is to attempt to separate the interview context and the individual’s own
‘normal’ body language from effects brought on by particular questions. This may be
a difficult task, but can provide some interesting data given that the human body can
also be a vehicle for expression in the same way that language can.
Accessing the Pre-conscious: Practical Issues
Devoting sufficient time and resources to the practical issues relating to the interview
is important, as this will also affect the success of the interview. Below are some
practical tips, which should be taken into account when implementing the
methodology discussed in this case study:
Location
19
It is important to ensure that the location of the interview is comfortable, quiet and
accessible to the interviewee. If resources allow, interviewees could be engaged in
deciding a location for the interview.
Recording Devices
Ensure that you have a device, such as a dictaphone, for recording the interview.
Make sure that it has batteries and that you know how to operate it before the start of
the interview. The interviewer may also find it useful to make notes during the
interview, as this will help to document body language, which will obviously not be
picked up by an audio recording device. Having a notepad on hand is also useful for
writing down additional questions, which may come to the interviewer during the
course of the interview.
Time
As mentioned previously, life-history interviews can be time-consuming and may
require repeat visits. As such, it important that both the interviewer and the
interviewee have ample time. Discuss this with the interviewee before the start of the
project.
Accessing the Pre-conscious: Potential Problems
Developing a methodology to access the pre-conscious presents considerable
challenges, not least because the pre-conscious may be elusive, private, intangible and
transient. A further issue to be considered is whether the interviewer can ever know or
20
confirm whether they have accessed the pre-conscious, or whether the content being
expressed by the respondent is drawing on some other aspect of agency. The short
answer to this question is that we can never know or confirm whether we have
accessed the pre-conscious because the findings in qualitative research are not
verifiable and often they are not generalisable. The latter issue suggests that the
results we may obtain for one interviewee may be very different to those obtained in
another. Qualitative research aims to capture detailed and specific data, which can be
informed by theory. This data can often be non-generalisable, although it may be used
in the construction of theory, where it is generalisable. This methodology for
accessing the pre-conscious is informed by an argument for the existence of the pre-
conscious as an aspect of agency, which was the subject of previous research that the
author has conducted. At a broader level, it is important to acknowledge that this
methodology may not only shine a light on the pre-conscious, but may also capture
glimpses of reflexivity, intention, decision-making, conscious deliberation and
emotion, because these are all aspects of agency, and together they exists on a
spectrum of agency, and constantly interact. This broader understanding of agency
must supplement the methodological approach developed in this case study.
Conclusion
Whilst references to the pre-conscious, unconscious or sub-conscious are to be
frequently found in everyday life, there is little support for these concepts at a
theoretical or methodological level in the social sciences. The literature on
unconscious bias provides an entry point into this debate. However, as has been
21
argued here, this literature provides very limited discussion of the concept and reflects
the general neglect of the aforementioned concepts.
This case study has been concerned with elucidating the key aspects of a methodology
for accessing the pre-conscious. Through a discussion of the methodology used in the
literature on obstacles to women’s career progression and its identification of
unconscious bias, I indicated the paucity of this literature, and the need for clearer
guidance in documenting unconscious bias/the pre-conscious. More specifically, I
suggest that, although it operates with a notion of the unconscious bias, this literature
provide a very limited discussion of the pre-conscious or how it functions, and the
related issue of how this impacts on methodology. The methodology developed here
draws on life-history interviews, but supplements this with Billig’s understanding of,
and methodology for, accessing repression and the dialogic unconscious. In addition,
I also highlight the utility of Fairclough’s critical discourse analysis, in recognition of
the fact that we must attend to the silences, the absences in the interview, but also to
alternative uses of language beyond simply communicating intention. This
framework, it is suggested, goes much further in providing a detailed and in-depth
structure for methodological analysis of the pre-conscious.
Exercises and Discussion Questions
1. This case study outlines a series of methods, which, when combined, help to
document the pre-conscious. Can you think of any other methods that might help in
this task?
22
2. The use of a life-history method was advocated as a way in which to document the
pre-conscious. Can you foresee any potential practical problems in using this
approach?
3. Using the methodology developed here, how can we be sure that we are accessing
the pre-conscious and not some other aspect of agency? Is this important?
4. Why is it important to document silences and absences in interviews?
5. How can critical discourse analysis help to document the pre-conscious?
6. Why is it important to develop a methodology to access the pre-conscious?
Further Reading
Akram, Sadiya (2010). Re-conceptualising the concept of Agency in the Structure
and Agency Dialectic: Habitus and the Unconscious (unpublished PhD thesis).
University of Birmingham.
Akram, Sadiya (2012). Fully Unconscious and Prone to Habit: The Characteristics of
Agency in the Structure and Agency Dialectic. Journal for the Theory of Social
Behaviour. Vol. 43 (1). pp.45-65.
References
AIM Insights. (2011). Gender Diversity in Management. Targeting Untapped Talent.
First Steps. White Paper.
Billig, M. (1996). Arguing and Thinking: A Rhetorical Approach to Social
23
Psychology. 2nd Edition. Cambridge: Cambridge University Press.
Billig, M. (1997). The Dialogic Unconscious: Psychoanalysis, Discursive Psychology
and the Nature of Repression. British Journal of Social Psychology. 36, 139-159.
Billig, M. (1998). Rhetoric and the Unconscious. Argumentation. 12, 199-216.
Billig, M. (1999). Freudian Repression: Conversation Creating the Unconscious.
Cambridge: Cambridge University Press.
Bourdieu, P. (1977). Outline of a Theory of Practice. Cambridge: Cambridge
University Press.
Catalyst. (2004). The Bottom Line: Connecting Corporate Performance and Gender
Diversity. Catalyst. New York
Couldry, N. (2005). The Individual Point of View: Learning from Bourdieu's The
Weight of the World. Cultural Studies - Critical Methodologies. 5 (3), 354-372.
Edwards, M., Burmester, B., Evans, M, Halupka, M and May, D. (2013). Not Yet
50/50: Barriers to the Progress of Senior Women’s in the Australian Public Service.
Canberra: ANZSOG.
Ernst & Young. (2011). Women in leadership: What will it take to get Australia on
target? Ernst & Young Australia
Fairclough, N. (2002). Discourse and Social Change. Cambridge: Polity Press.
Fowler, B. (1996). An Introduction to Pierre Bourdieu's 'Understanding'. Theory,
Culture & Society. 13(1), 1-16.
24
Genat, A., Wood, R. and Sojo, V. (2012). Evaluation Bias and Backlash:
Dimensions, Predictors and Implications for Organisations. Melbourne Business
School.
Lo Russo, E. (2010) ‘The ‘If Not, Why Not’ Diversity Question your Organisation
Needs to be Asking Now’. Forethought Magazine. Validity Coaching.
McKinsey and Company. (2012). Women Matter: Making the Breakthrough.
McKinsey and Company.
Ross, H. (2008). Exploring Unconscious Bias, Diversity best Practices, CDO Insight