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A Business Opportunity Your very own Dream Nails

Beauty Franchise!

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your beautyGlam up...

The Business OpportunityAs a 35-year-old franchise brand founded in South Africa, true passion and dedication has transformed Dream Nails Beauty into one of the leading and most desirable nail franchises today! At the forefront of the market and consumer trends worldwide, Dream Nails Beauty salons pride themselves on their love of creativity and fulfilling their customers’ need for sophistication, glam and individuality. Bridging the world of fashion, beauty and glam, Dream Nails Beauty enables women to express their creativity with the latest nail trends in their own individual way.

Glam is our favourite colour! But it’s not only about nails! Dream Nails Beauty Salons also provide a wide range of beauty treatments, from brow treatments and facials to waxing and so their customers leave their salons feeling truly glam and gorgeous.

If you are interested in a Dream Nails franchise, let’s work together to make it happen! From the minute you start chatting with us, we will work with you and support you every step of the way, as we want you to be part of our amazing Dream Nails Beauty family.

If you have the following: • An entrepreneurial flair. • A hands-on, non-negotiable approach to business management. • A beauty, marketing, or business qualification would be advantageous, but not necessary.• Experience running an own business is advantageous.• Strong business acumen and financial management. • A love for working with women.

Then read on to find out more ……

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Salons - New LookThe Dream Nails brand has an incredible legacy of innovation, which started in 1983, when South African Nora Barnard decided to travel to the USA to research the nail industry. Determined to bring back cutting edge techniques, she became qualified in many courses and used her new found expertise to train nail technicians in South Africa on the safe use of quality nail products and enhancements. And so…. a nail sculpturing franchise company called Dream Nails was born.

For 35 years, keeping up with market and consumer trends has been at the forefront of Dream Nails Beauty and this passion has allowed the brand to reinvent itself over time, yet with the continued trusted standards of excellence. Customers know that when visiting a Dream Nails Beauty salon, they can expect high-quality nail enhancements and beauty services, carried out by expert nail technicians, who are continously trained to ensure that they stay up-to-date with the latest nail colours, trends and techniques.

In 2020, Dream Nails Beauty entered into a collaborative relationship with Alina Fox, a well-respected international nail expert to train all salon staff on internationally accredited nail enhancements, thereby elevating the skills of our nail technicians across South Africa to the next level. In addition, Imbalie Beauty, the holding company for Dream Nails Beauty recently secured the distributorship for the well-known INNOXA skin care brand, which has been launched for retail in all Dream Nails Beauty salons. As a vegan, cruelty-free and eco-friendly skincare range with sustainably sourced ingredients, combined with a specially developed treatment menu for in-salon INNOXA facials, yet again Dream Nails is at the forefront of the latest market trends and gives franchisees additional retail income within their businesses.

The History of Dream Nails Beauty

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The Dream Nails Beauty Brand Dream Nails Beauty is glamour heaven. It is where beauty dreams come true. Here your customers can come home to beauty freedom. This is something we’ve believed in for more than 35 years. They can be as playful, as unique and as expressive as they would like to be.

At Dream Nails Beauty, we do not believe in one size fits all. We believe beauty comes in every age, gender, shape, size and colour of the rainbow. And we believe your customers know best what makes them look and feel gorgeous. So whether she wants to be polished and sleek or fierce and on fleek, we’re here to help your customer be true to herself and make that journey a joyful and beautiful one.

Salon treatments We are here to help you make your Dream Nails Beauty journey a joyful and beautiful one! When you become a Dream Nails Beauty Franchisee - we walk step by step with you to assist you in getting your beautiful store set up and training you and your team through our IBLOOM Beauty & Wellness academy on all the latest nail techniques and beauty treatments. This on-going training along with monthly marketing promotional support ensures upskilling of your staff to the highest levels of service excellence, as well as happy customers.

Treatments offered* include: • Nails, Hands, and Feet (gel, acrylic, cured nail polishes, and overlays)• Facial Treatments• Massage Therapies• Waxing and Threading• Eyebrows Tinting• Eyelash Extensions• Laser Treatments• Make-up• Spray Tan• Kiddies Treatments

* Certain treatments are subject to availability.

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• A complete turnkey solution, giving you a tangible investment and ability to open and start trading immediately.

• The right to trade under the Dream Nails Beauty Franchise Licence, a proudly South African and trusted salon franchise in South Africa of 35 years.

• Expert assistance with site selection and lease negotiations for the best rental per square metre in the correct, approved location.

• A new, sustainable franchise management fee structure based on turnover.

• The layout, design and set up of your salon is completed by our head office team of experts.

• Start-up stock.

• Initial training for the new owner and their qualified staff.

• Pre-opening and launch assistance!

• Continuous training for you and your team via the iBLOOM Beauty and Wellness Academy.

• Marketing promotional support, access to a Marketing portal as well as social media marketing assistance.

• Regular operational support to all franchise partners through Franchise Managers, salon meetings, group open forum meetings, and access to HR support and information.

• Assistance and guidance with forecasts and budget planning for individual franchise outlets.

• Access to better pricing on retail products due to volume purchases and excellent profit margins.

• A dedicated Customer Care desk and support.

• An integrated Point of Sale system with national Gift Cards.

• A world class Rewards programme with more than 54 000 loyal customers.

An Overview of your Dream Nails Beauty Salon Investment:

* The total investment required excludes VAT, Lease, Deposit and Working Capital.

Estimated setup costs for a new Dream Nails Beauty salon:

*TERMS AND CONDITIONS:1) Initial Training and Marketing fees included in Franchise fee.2) The lease deposit can vary from site to site.3) The above amounts are not guaranteed and can change without any notice.4) 50% of this amount should be available as unencumbered cash (before borrowings).5) Acceptable proof of funding will be required before final approval.6) Prices are dependent on the size of a standard salon subject to final costings and can change dependent on the size of the

store secured as well as the location of the store.

ADDITIONAL NOTES:Excluded from all set up costs are:1) Air-conditioning and Extraction2) Sprinklers3) Shop fronts4) CCTV5) Alarm systems

DESCRIPTION

VISIT OUR WEBSITE TO APPLY TODAY www.dreamnails.co.zaSTANDARD SALON SIZE * 55 m2

Estimated Establishment Costs * (Design, Shopfitting, Construction, Electrical, Plumbing, Signage and IT)

600 000

Estimated Standard and Other Beauty Equipment * 45 800

Estimated Stock – Professional, Retail and Consumables * 20 000

Franchise Fee * 100 000

TOTAL INVESTMENT REQUIRED** 765 800*

The Investment Opportunity:

• R100 000 franchise licence fee.

• 3% franchise management fee on turnover up to R150 000.

• 3% franchise marketing fee on turnover up to R150 000.

• R4500 excluding VAT, on turnover from R150 001 and upwards, Franchise Management Fee, escalating by 6% per annum.

• R4500 excluding VAT, on turnover from R150 001 and upwards, Franchise Marketing Fee, escalating by 6% per annum.

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Frequently Asked Questions

Q: What are the set up costs of a Dream Nails Beauty Franchise? A: Kindly refer to the tabulated information on page 9.

Q: What type of premises are preferred or required? A: A 55 to 75 square metre premises within a well situated convenience centre within a Living Standard Measure (LSM) region of 7 to 10+ is required.

Q: May I own multiple Dream Nails Beauty salons? A: Yes you may.

Q: How do I apply to become a Dream Nails Beauty Franchisee? A: Please complete the application form sent to you in full and send it back to cathy@imbaliebeauty.co.za along with the following documents:

1. Your ID Document or Passport. 2. Company Registration documents (CIPC documents). 3. A Marriage Certificate if applicable. 4. A utility account not older than 3 months as proof of address, or similar acceptable document from the Bank which has been stamped by your branch. 5. Proof of funding available for the purchase of the franchise – not your daily transactional banking account statement, unless the available funds show on the statement.

Please note that withholding of information can prevent your application from being approved.

Contact Details: For more information, please email cathy@imbaliebeauty.co.za or visit our website at www.dreamnails.co.za to download the application form.

We look forward to receiving your application and welcoming you to our Dream Nails Beauty brand!