FEB/MAR 11 ISSUE 24

PLUS• Expert Advice• Industry News• Brand New Products

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£1,000 RRP from

Stone Bags

LONDON FASHION

WEEK

Show PREVIEWS• Spring Fair • The Jewellery Show• Moda

The latest in wallets

and purses

PURE LONDONExclusive fashion accessories and footwear show guide

23Purely

Cutting-Edge

Regulars7 Editor’s Letter What to look out for in this issue

8 Industry News

Get the lowdown on the latest happenings in accessories retail

12 On with the Show

Trade show dates and developments

15 Competition

Win a selection of products worth £1,000 RRP courtesy of Stone Bags

16 Brand Spanking New

Th e hottest products to hit the market

98 All the Answers Our experts answer your retail queries

102 Trading Online

Top tips from Business Link on E-commerce

61 Loosen Your Purse Strings We look at this year’s off ering of wallets and purses

65 Th e Joys of Spring A selection of vibrant accessories to create a colourful, kitsch and fl oral shop window display

101 Trading Report: 2010 A number of fashion accessories retailers tell us how they fared during the past year

Features65 The Joys of Spring

Competition15

Sim

ple S

hoes

Industry News8

On with the Show

12

49Birmingham Bound

Up and Coming114

6123 Purely Cutting-Edge Your official guide to fashion accessories and footwear at Pure London

49 Birmingham Bound What to expect from February’s Moda trade show

59 All-Important Schedule A look at who has been announced to appear at February’s London Fashion Week

67 All the Fun of the Fair We check out this year’s Spring Fair and The Jewellery Show

Shows21 Licensed to Accessorise Stephen Emery, design director at DSL Licensing, explains how the organisation has evolved

46 The Smell of Success We speak with Helen Rochfort about her eponymous bag designing

95 Fan-attic About Fashion Sarah Lyle, owner of Attic Boutique in Ilkey, shares her secrets to a successful business

105 Master Craftsmanship Bill Skinner tells us about his jewellery design studio and the roster of celebs he’s worked with

114 Up and Coming James Pegler, company director of eyewear brand Goodlookers, tells us about the company’s trade-only site

Profiles

16Brand Spanking New

Loosen Your Purse Strings

• Insoles• Footbeds• Accessories• Shoe & Leather Care

MODA STAND Q6

EUROLEATHERS IBEX HOUSE HIGH STREET SPRATTON NORTHAMPTON NN6 8HZPhone 01604 843 740 www.euroleathers.com

Laceys Footwear unveils one of their widest and most diverse collections of men’s and ladies’ footwear when they showcase their Autumn Collections for 2011.

Both the Paolo Vandini and Laceys London collections are brimful of design innovation, luxurious materials, inspired trims and eye catching details. When all this

design wonder is married to prices which are geared towards creating retailer margins then it is a no brainer!

This is a must see for those attending MODA or MICAM and should not be missed.MODA – Stand No’s W11 and W8MICAM – Stand Hall 4, Q07 - Q09

 Visit our websites:

www.laceysfootwear.comwww.paolovandini.com

www.wholesalefootwear.co.uk 

Email: sales@laceysfootwear.com | Tel: 0207 739 0398  

263-265 Hackney Road, London E2 8NA

Editor’s letter

EDITOREmma Zücker +44 (0)1376 535 613

emmaz@attireaccessories.com

ASSISTANT FEATURES EDITORRianna Fry

riannaf@attireaccessories.com

SALES MANAGERMark White +44 (0)1376 514 000

markw@attireaccessories.com

SALES EXECUTIVELoretta Bland +44(0)1376 535600

lorettab@attireaccessories.com

DESIGN MANAGERVicky O’Connor

+44 (0)1376 535 616

artwork@attireaccessories.com

DEPUTY DESIGN MANAGERSarah Barnes

SENIOR DESIGNERSophie Handley

GRAPHIC DESIGNERSLaura Perry, Steve McKea,

Hayley Kilminster

PRODUCTION MANAGERStuart Weatherley

STUDIO ASSISTANTLeanne Walsh

SUBSCRIPTIONSAlice Henson,

Charlotte Tannett

+44 (0)1376 514 000

KD Media Publishing Limited

Broseley House

Newlands Drive

Witham, Essex CM8 2UL

www.attireaccessories.com

Attire Accessories is solely owned,

published and designed by KD Media

Publishing Limited. Whilst every effort

was made to ensure the information

in this magazine was correct at the

time of going to press, the publishers

cannot accept legal responsibility for

any errors or omissions, nor can they

accept responsibility of the standing

of advertisers nor by the editorial

contributions. The views expressed

do not necessarily reflect those of the

publisher. Attire Accessories is published

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(incl. p+p), Cheques should be made

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and sent to Attire Accessories, Broseley

House, Newlands Drive, Witham, Essex

CM8 2UL.

ISSN 1758-0919

Sometimes editing Attire Accessories can be tantamount to torture – in the nicest possible way, of course. Gathering information about high-fashion, beautifully-designed shoes, bags, jewellery and other such extras often leaves me a little hot under the collar, and I start to daydream about how it might be possible to purchase each and every product featured.

This issue is most definitely no exception when it comes to accessory temptations, particularly as we have a number of bumper show previews. Each of these is chock-full of gorgeous, new products for spring/summer 2011, and even a generous offering for autumn/winter 2011. How I’ll cope with all this overwhelming loveliness remains to be seen...

Now, some exciting news which you may already be aware of is our new-found partnership with Pure London, so this issue sees our first official show preview for the Pure Gallery’s fashion accessories and footwear areas. Here you’ll find a floorplan, brand listings, pages and pages of exhibitor profiles and lots more. Turn to page 23 to view this comprehensive guide.

Spring Fair and Moda are also huge events in the world of fashion trade buying, so we’ve put together extensive guides for these too, as well as giving a sneak preview of February’s London Fashion Week.

All this, coupled with an article on the newest wallet and purse products, a competition worth a whopping £1,000 RRP from Stone Bags, interviews and the all-important regulars make this issue quite something, even if I do say so myself!

I do hope you find this issue enjoyable and informative, and I look forward to meeting lots of you at imminent trade shows.

Happy reading...

Emma Zücker

I’ve fallen head-over-heals

with this gorgeous Irregular Choice

owl bag. See it in the Pure show

guide from page 23.Cover image courtesy of Envirosax, www.envirosax.com

February/March 2011

London Fashion Week preview, page 59

Editor’s letter

The latest in wallets and purses, page 61

Spring Fair and The Jewellery Show, page 67

Annie Haak Designs launches first trade jewellery collectionFollowing a successful first year, where the brand acquired a trail of celebrity fans including Dannii Minogue, Cheryl Cole and Victoria Beckham, and launched a men’s collection in

October 2010, Annie Haak Designs has now extended to trade.“It was our plan to establish a retail market for our women’s and men’s

products and to look at trade after the first few years,” explained Annie. “We have been so overwhelmed by demand from trade stockists that

we’ve brought this forward. Our spring/summer 2011 Boutique range features an 80-piece ladies offering, including all our best-sellers from our retail business, and our new men’s collection includes necklaces, bracelets and cufflinks.

Annie Haak Designs’ Boutique collection for trade is available online at www.anniehaakdesigns.co.uk. For information about

becoming a stockist call +44 (0)1428 641 006.

Find out what’s new in fashion accessories retailing...

Industry news

Brimful Hats wins Hat Designer

of the Year 2010British-based milliner, Brimful Hats by Kate Langrish, has been awarded the Hat Designer of the Year 2010 title at Paris’ Première Classe, in conjunction with The Hat magazine.

Presenting a vibrant capsule collection of stunning handmade hats, Kate Langrish impressed the judges with her decadent Victoriana-themed Steam Punk collection.

Of the six-hat collection, An Allegory for the Fripperies of Hypnogogic Oblivion, three designs were chosen for the competition, all of which highlighted the designer’s assured technical skills and imagination. The hats echo the strong vintage styling and inspiration which remains true to Brimful’s ethos – creating contemporary headwear for the daring and stylish fashion-loving lady or gent.

For more information call +44 (0)7754 294 722 or visit the website at www.brimfulhats.co.uk.

Scoop launches at Saatchi GalleryScoop, a new International Collections Show, is launching at the Saatchi Gallery from 13th to 15th February, 2011, to showcase contemporary international fashion designers and emerging talent for autumn/winter 2011.

The bi-annual show will bring together international contemporary designers seeking to expand into the UK market in a single premium location, allowing buyers to source established and emerging fashion brands.

With leading global designers including Betty Jackson taking part, Scoop is set to become a destination London show. More information will be announced soon.

Bridal jewellery designer Yarwood-White has announced its first US stockist – the Claire Pettibone Flagship Salon in Beverly Hills, California.

Claire Pettibone is a leading bridal gown designer whose collections are sold in prestigious stores throughout the world, as well as at her LA boutique. Her vintage-inspired creations combine romantic embroideries and lace together with soft tints of colour.

A range of Yarwood-White jewellery and hair accessories designed to complement the Claire Pettibone Bridal Couture gowns have been available since November 2010.

For more information visit the website at www.yarwood-white.com.

Cad & The Dandy launches eco collectionBespoke tailors Cad & The Dandy has launched an eco range to sell exclusively at its store in Savile Row.

James Sleater & Ian Meiers – founders of Cad & the Dandy and creators of the World’s Best Dressed Banker Awards – have created a sophisticated suit for the modern man that is sourced entirely from natural materials.

The range uses earth-friendly, organic, sustainable fabrics including hemp, organic cotton, soy and even bamboo for socks. James Sleater, co founder of the company, said: “We’re providing bespoke fashion with a conscience. We want our clients to walk out wearing our range not only looking fantastic but feeling great too.”

Earlier this year Cad & The Dandy launched a clothing line with Chris Eubank, taking inspiration from Chris’ notorious style. Since the demand for ‘jodhousers’ (the adapted jodhpur) James and Ian will be looking into making an eco version of the garment.

For more information visit the website at www.cadandthedandy.co.uk.

News & eventsDower & Hall launches in HarrodsDower & Hall has announced it will be showcasing a selection of personally-designed jewellery at one of London’s most exclusive shopping destinations, Harrods.

Th e Dower & Hall philosophy is to design and create beautiful jewellery to be worn and treasured, and over the past 20 years founding duo Dan Dower and Diane Hall have been devoted to delivering their style with meticulous attention to detail.

In celebration of their work, Dan and Diane have designed a suite of stacking Twinkle rings exclusively for Harrods. Th e Rosey Posey Twinkle set is the fi rst to be made from 18ct rose gold and includes a hand-carved rose ring, three sparkling white diamond rings and a dainty, engraved plain band.

For more information call +44 (0)207 819 9031 or visit the website at www.dowerandhall.com.

DMU STUDENT NAMED YOUNG DESIGNER OF THE YEARDe Montfort University (DMU) student Shivani Chavda has been named Young Designer of the Year at one of the UK’s most prestigious fashion events.

Shivani, 22, from Harrow, London, is in her fi nal year of the BA (Hons) Fashion Design at DMU in Leicester and won the catwalk fi nals of the Young Designer of the Year 2010 competition at the Clothes Show Live at NEC in Birmingham. She has won £1,000 prize money and a £1,000 donation to the university.

Her design, inspired by the Orient, was among 10 fi nalists whose designs were showcased on the catwalk. The brief for this year’s competition was to design a dress that draws inspiration from any country in the world.

Shivani said: “It feels amazing to win and I’m hoping it will be a great boost for my career. The experience of working to a deadline for a life brief like this, and of being at the catwalk show, is so fantastic. My dad is shoemaker and I had to cover a pair of shoes in fabric to match the dress I designed so he’s especially proud of me, and my mum’s over the moon too.”

Nomination collaborates with Italian pop group Paola&ChiaraItalian pop sensation Paola&Chiara has joined forced with Florence-based gold and steel jeweller Nomination to create a new look for the group’s new album, Milleluci.

The band, who have achieved success in Italy and abroad, chose to work with Nomination to help them create a sophisticated new look inspired by the glamour of the 1960s.

“Milleluci represents personal change, sound evolution and artistic growth for Paola&Chiara,” comments Alessandro Gensini, marketing director and co-owner of Nomination. “We wanted to refl ect this maturity with a new look for the girls and focused on styling them with our Prestige and Ready-to-Wear collections. We are delighted to be working with Paola&Chiara as we feel that they personify the Nomination woman and are ideal role models for our collections. They will inspire other women to look and feel as beautiful as they did when wearing our collections.”

For more information on Nomination, visit the website at www.nomination.com.

Kabiri in Marylebone High Street returnsKabiri’s Marylebone High Street jewellery store has recovered from summer 2010’s armed robbery that saw destruction of the fi ne jewellery cabinets and almost £1million jewellery stolen.

Th e armed robbery has at least meant that Kabiri owners, Nathalie and Darius Kabiri have been able to give to store an impressive new refi t, having employed Found Associates, the architects who designed the Kabiri fl agship store in Covent Garden. In the new store there is a stronger focus on the fi ne jewellery collections.

To arrange an appointment to see the revamped store, call +44 (0)20 7224 1808 or email victoria@kabiri.co.uk and for further information about Kabiri visit the website at www.kabiri.co.uk.

First ever woman to win CEO of the YearMartha Wikstrom, CEO of fashion and accessories at luxury goods consortium, Richemont International, has been named the fi rst ever woman to win CEO of the Year at the Intellectual Property Magazine Awards.

The awards were held recently at London’s Dorchester Hotel where more than 300 guests attended to pay tribute to winners of 12 categories.

“Ms Wikstrom is a highly impressive and deserving winner,” explains Helena Jenson, editor of Intellectual Property Magazine. “Her resume, entry form and comprehensive knowledge of our industry speak volumes about her career and achievements.”

Phillip Stoner the Jeweller, a prominent diamond and platinum specialist in the North, has launched a new flagship store in Manchester’s luxury shopping quarter, The Avenue, Spinningfields. The shop, which opened in December, 2010, brings new designs not seen anywhere else in the city.

The store was four months in planning, designing and fitting and the finished result is a beautiful, contemporary boutique store with a fresh and welcoming feel. The company’s interior design team took inspiration from the finest jewellers in London’s Bond Street and has achieved a lifestyle designed store which is a great space for displaying jewellery.

“We were approached to open a store on The Avenue as the management company wanted a boutique jeweller which would sit amongst high profile luxury brands such as Mulberry, Armani and Nicky Clarke,” says managing director, Jonathan Stoner. “Our current business is going strong, despite the difficult trading times, and we decided to seize the opportunity to be amongst such prestigious international brands.”

For more information on Phillip Stoner the Jeweller, visit the website at www.phillipstoner.com.

Ethical fashion and accessories brand Trash-D is launchedThe latest indie brand to hit the web is Trash-D which offers ethical fashion and accessories for both men and women. The range incorporates all things green – absolutely everything comes from both verifiable and sustainable sources.

The look is an intelligent take on American classics with a backbone of practical styling running through the collection. The emphasis is on well-cut investment pieces that, when combined with an array of interesting upcycled, fair trade and innovative accessories, results in a versatile and hard-working wardrobe.

“We’ve tried to make the collection good value for money as well as being fun to wear,” comments founder, Kristian Mackie. “Comfort is also really high on our agenda because we don’t believe anyone should suffer in order to look good.”

With a range of brightly coloured hoodies, tees and sweatpants, combined with simply cut jackets and dresses, the appeal is in providing a genuine eco alternative to high street brands.

For more information visit the website at www.trash-d.com.

FASHION STUDENTS TAKE TOP

TITLE IN NATIONAL DESIGN

COMPETITIONNottingham Trent University is celebrating after receiving an award for the best overall quality of work in a national fashion design competition. Fashion students from across the country were tasked with producing work which illustrated what they felt made Britain truly great as part of the Association of Suppliers to the British Clothing Industry (ASBCI) Student Design Award, sponsored by New Look.

A number of students from the university’s fashion design, fashion knitwear design and knitted textiles courses entered the True Brit Challenge, with three – Sara Whitney, Ellie Marston and Louise Howell – making the final 13, and Louise going on to receive second prize for her Beside the Seaside theme.

Anna Andrews, head of trends at New Look, and judging panel member, said: “Nottingham Trent University students are to be commended for producing such a realistic selection of work – the overall technical ability was outstanding and they are worthy winners of this award.”

20THANNIVESARY DRAPERS AWARDSThe winners of the 20th anniversary Drapers Awards were announced on 17th November, 2010, at Grosvenor House, London. The event, presented by model Lisa Snowdon, was attended by key industry figures and celebrities to celebrate and commend the very best in fashion.

John Lewis scooped three wins – Best Department Store of the Year, Best New Store/Department of the Year for its Cardiff branch, and Best Larger Etailer of the Year for www.johnlewis.com.

Young entrepreneur businesses, A Suit That Fits and Lewis Yates of Billericay in Essex were also pleased to take home awards.

A Suit That Fits was presented with the title Smaller Etailer of the Year, and retailer Lewis Yates of Billericay in Essex won the Best New Business award.

Gant UK announce new recruit Gant UK has announced the appointment of Peter Jenkins as commercial director. This is a new role in which Peter will be responsible for wholesale, retail and visual merchandising.

Peter joins from Value Retail where he was been responsible for Kildare Village. Prior to this, Peter has worked for Fat Face, Selfridges, Pret a Manger and the Arcadia Group.

He joined in mid January 2011 and will be reporting to managing director, Tracy Stone. In addition, Dan Shaw has been appointed as head of retail, with Oli Strickland as senior sales manager for wholesale.

Check out all the important news and dates for your business diary...

On with the showFIRETRAP AND CHRISTIAN AUDIGIER SIGN UP FOR PURE SPIRITTop UK brand Firetrap has confirmed to be showcasing its autumn/winter 2011 collection at Pure Spirit this season, alongside the infamous Christian Audigier.

For autumn/winter 2011, Firetrap’s womenswear collection (pictured) has kept the familiar notes of military dressing which is interpreted in an ultra-feminine way, exploring the new and uncharted territory of softer materials and shapes. Outerwear is worn, wrapped and asymmetric, with aviators and military hybrid jackets piloting the range. Brushed cotton parkas and new style macs are lightweight and relaxed with authentic finishes and quirky details.

“Firetrap is excited to be showing in Pure Spirit this February,” comments David Lea, head of sales at Firetrap. “We’ve not shown in the UK for a number of years as there hasn’t been an event that was the right fit for our brand. Pure Spirit now fits that bill. We’re confident that the show will attract the right buyers and brands to make this a top buying event that the UK young fashion market has been crying out for.”

Christian Audigier has also confirmed to be exhibiting in February. Bright and colourful, theChristian Audigier range consists of flamboyant velour sets of hooded jackets and tracksuitbottoms. Embroidery, sequins and rhinestones offer an elegant yet casual look.

Pure Spirit takes place from 13th to 15th February, 2011. For more information, visit the website at www.purelondon.com.

This edition of Copenhagen Fashion Week (CIFF) and CIFFKIDS – which takes place from 2nd to 6th February – will be characterised by exciting new initiatives and concepts.

Each hall will be exhibiting its own concept, and as a consequence, buyers will find the large trade fair and Fashion House much more manageable. Continuing from previous years, buyers and exhibitors will find a beautifully designed trend lounge. Here, professional buyers can be inspired and learn about new trends, listen to exciting and topical presentations, browse through trend books, get advice, or just relax and enjoy a meal in the inspiring buyers’ atmosphere. In addition, organisers have spent a substantial time developing the CIFFKIDS Hall in which everything is mini-size compared to adult fashion.

Hall B will be home to traditional womenswear, leather, furs, lingerie, shoes, shop interiors and accessories, and from here there is direct access to the permanent show rooms Copenhagen Fashion House, Scandinavian Bag Center and Ciffshoes which will once again present Scandinavia’s largest selection of shoes.

For more information visit www.ciff.dk or www.ciffkids.dk where you can also find the online catalogue and search for all brands.

COPENHAGEN FASHION WEEK PRESENTS EXCITING NEW INITIATIVES

News & events

Chic 30th January – 2nd February, 2011Ricoh Arena, Coventry

Th e Jewellery Show 6th – 10th February, 2011NEC, Birmingham

Spring Fair International 6th – 10th February, 2011 NEC, Birmingham

ModAmont 8th – 10th February, 2011Paris-Nord, Paris

Margin 13th – 14th February, 2011 Th e Music Rooms, South Molton Lane, London

Pure / Pure Sprit13th – 15th February, 2011 Olympia and Earls Court, London

Moda 20th – 22nd February, 2011NEC, Birmingham

Futura Fair 27th February – 1st March, 2011RDS Dublin

CUTTING-EDGE MARGIN RETURNS FOR 20TH EDITIONMargin is one of the longest-running independent trade exhibitions for directional men’s and

women’s clothing and accessories in London, and takes place on 13th and 14th February, 2011. Th e show provides an established location at which to discover fresh design talent and do business. It has proven a successful hunting ground for key buyers and press to fi nd new brands since the shows started over eight years ago – and this time around the show will be celebrating its 20th edition.

Sarah Coggles, director of retail emporium, Mark Bage, said: “I love the independence of Margin, I think it is one of the best shows we do. Th e designers are so young and fresh, and with that naivety comes creativity. Margin brings them all together under one roof with the same aesthetic.”

Th e event consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition. Th e show is a great place to discover new brands, some of whom treat their ranges with a couture-like attention to detail, personally creating their pure vision, stitch by stitch.

Th e show takes place on 13th and 14th February, 2011, from 10am until 6pm, at Th e Music Rooms, South Molton Lane, London W1. For further information visit the website at www.margin.tv.

London 2012 will bring Olympics to Spring Fair InternationalThe London 2012 licensing programme ended 2010 on a high note, with the appointment of two new licensees and confi rmation that it will be a major exhibitor at Spring Fair International in February, 2011.

With its online store up and running, two dedicated retail shops open at St Pancras International and Paddington stations, 37 licensees signed up and around 500 products available up and down the high street in time for Christmas, London 2012 plans are developing strongly as it and the industry prepares for a busy 2011 and 2012.

Dartington will produce an extensive range of glass home and gift items including drinking glasses, paperweights and tokens, vases and bowls, photo frames, fi gurines and commemorative pieces. Products will be manufactured across its global supply base including products from its Torrington facility in North Devon and Caithness Glass in Scotland.

London 2012 commercial director, Chris Townsend, commented: “We welcome our latest licensees to the programme – both are excellent examples of how smaller and medium sized companies across the UK are becoming part of London 2012. They, alongside our other licensees, will produce souvenirs and collectables which will enable people to celebrate the games as well as contribute to the funding. We have had a fantastic reaction to our programme from the retail industry to our plans and we look forward to seeing our plans come to fruition in the coming months.”

For more information on the licensees exhibiting at Spring Fair International, visit the website at www.springfair.com. Image provided by Pyramid International, offi cial poster licensee, stand 3H34/J41.

DIARY DATES

Competition

Win a selection of products worth up to £1,000 RRP courtesy of Stone Bags

Stone Bags was established in 2006 in the West Country, and is becoming a stylish, well-known and sought-

aft er brand of handbags. Th e company’s designer Sarah Griffi ths-Edmends studied at Bretton Hall University and the University of Plymouth to obtain a BA honours degree in fashion and textiles.

Each season Stone Bags’ in-house design team works hard to create new and exciting collections

inspired by nature and art, while keeping in touch with the newest trends. Th e products appeal to the

versatile, stylish woman of today.Th e spring/summer 2011 handbag collection has recently

been launched and is based on an English country garden theme with an exciting twist. Floral design elements feature heavily, with interesting petals and quirky tassels. On off er are large spacious slouch bags with bevelled and

scalloped detail, versatile across-the-body tote handbags with intricate butterfl y embroidery, as

well as many more design and colour options within the new range.

We’re told that colours are fun and slightly eccentric, and the palette includes bright blues, crisp greens, punchy pinks and the

quintessentially English cream.For further information call

+44 (0) 1823 699 130 or visit the website at www.stonebags.co.uk.

Stone Bags is off ering one lucky

winner a selection of products

worth up to £1,000 RRP. For your

chance to win, answer the following

question:

When was Stone Bags established?

a) 2005

b) 2006

c) 2007

Visit www.attireaccessories.com

and fi ll in the online competition

form to enter.

Deadline for entries is 25th March,

2011. Terms and conditions apply.

Brand SpankingOur exclusive round-up of the newest products around

Product: Double circular earrings with a stone centreContact: +44 (0)1787 477 005 or www.the-branch.co.ukPrice: RRP £78Th e Branch introduces the latest addition to its existing collection of designer jewellery; rosewood earrings with sterling silver and black onyx details. As with all jewellery in the brand’s off ering, the earrings are made in Indonesia, and are available in sterling silver or 18ct gold-plated silver with either a black Onyx, green Aventurine or Cornelian detail. Each piece is predominantly handcraft ed using materials carefully selected not only for quality, but also with an eye to sustainability and the welfare of the environment.

Product: Young Love broochContact: +44 (0)1629 826 664 or www.stolenthunderboutique.comPrice: RRP £26.50Made from bamboo, this brooch features a little girl and boy holding a heart-shaped balloon.Th e idea was inspired by the design teams’ playful childhood memories. All of Stolen Th under’s products are eco-friendly and handmade in the UK using mainly cherry and bamboo wood. Th e brand has recently collaborated with Marina and the Diamonds to produce an iridescent rainbow acrylic glimmering diamond jewellery collection, which is now available to purchase.

Product: Autumn/winter 2011 collectionContact: +44 (0)207 486 8916 or www.fraas.comPrice: RRP £4.95 to £49Working with scarves for over 130 years, Fraas is known for its high quality, trend-led collections. Th e brand’s autumn/winter 2011 collection sees a combination of teal, pumpkin, berry and khaki colourways with infl uences of vintage fl orals, regal embellishment, and digital and hand-painted prints. Elegant and inspiring, the range of scarves is available in multiple fabrics including wool, silk, modal, cashmere and cotton. Th e cost prices for the main Black Label range from £4.95 to £19.95, while the premium Silver Label is priced from £21 to £49.

Product: Swarovski and semi-precious collectionContact: +44 (0)161 485 6585 or www.crystabelle.co.ukPrice: RRP £120Crystabelle introduces its new Swarovski and semi precious range. Each of the pieces within the collection are handmade to exacting standards, which gives the items a personal feel.

Product: Man Eater Curve Contact: +44 (0)1482 820 654 or ww.wedgewelly.co.ukPrice: RRP £45Th e Man Eater Curve is a Wellington boot which has been carefully craft ed for ladies who require a wider foot, ankle and calf fi t. Th e wellie accommodates a calf circumference of between 45cm and 48cm and is available in uk sizes 3 to 8. Made from rubber, the boot features a wedge-heel design and fashionable crocodile texture. And, thanks to a successful appearance on the BBC2 programme, Dragons’ Den, the company tell us the items are in high demand.

New products

Product: Orson and lona LaceContact: +44 (0)8444 777 744 or www.clarks.co.ukPrice: RRP £69.99 to £79.99Clarks Sport launches its new technical boat shoe for spring/summer 2011. Th e Orson Lace is designed for men and comes in navy, brown and white, and grey leather. While the women’s alternative, Ionia Lace, is available in lime and white, navy and white and grey and blue colour combinations. Th e sleek design and vibrant fl ashes of colour give the shoes modern appeal that will attract both style-conscious customers and those looking for high performance footwear.

Product: KidRist Contact: +44 (0)7523 346 742 or contactus@galapoint.co.ukPrice: RRP £29.99 to £32.99Kidrist boasts individuality with a range of colourful watches which have simple yet quirky style. Th e products are made from an easy-to-manage plastic setting, and are available in a wide range of colours. Th e off ering was designed to support children’s charities worldwide and a percentage of all sales will be donated accordingly.

Product:Vintage Vixens by Sweet Romance™ USAContact: +44 (0)208 874 0616 or www.justdivine.co.ukPrice:RRP available on applicationVintage Vixons sees cool, retro graphics adapted from the 1940s and ‘50s, come alive with risqué and humorous dialogue. Consumers with a quirky sense of humour can delight in these edgy and fl irtatious phrases that are as relevant today, as they were in the 10¢ paperbacks of yesteryear. Within the collection are 24 diff erent images, all of which are available as necklaces, bracelets and adjustable rings. Each piece features a rim of aurora crystal, and a mixed metal fi nish which adds to the retro appeal of the images.

Product: Arm Candy banglesContact: +44 (0)1179 683 979 or www.charmsonline.co.ukPrice: Available on applicationCharms UK’s 2011 off ering includes the new Arm Candy collection of lightweight silver bangles. Available in 50 diff erent styles, the bangles are set with a variety of stones including, among others, topaz, ruby and amethyst. What’s more, the range comes complete with a display stand and choice of packaging.

Product: Wild At Heart collection Contact: +44 (0)7511 668 048 or www.alliehandmadeoriginaljewellery.co.ukPrice: RRP £40Th e new collection, Wild At Heart, is made up of a range of Swarovski crystal necklaces. Each piece features both a 27mm and a 12mm Swarovski crystal heart and crystal dangles. Th e necklaces have a 16inch sterling silver chain, and are beautifully presented in a gift box.

Product: Cinderella bagContact: +44 (0)1462 616 174 or www.helenrochfort.com Price: RRP £69A continuation from Helen Rochfort’s quirky offering is the Cinderella bag which is bright and colourful, so is likely to catch the eye of customers. Other items in the range include scratch ‘n’ sniff fruit bags as well as Alice in Wonderland and Willy Wonka designs.

Product: Donegal tweed collectionContact: +44 (0)207 812 9800 or www.thehealthybackbag.co.ukPrice: RRP £125Maintaining the brand’s traditional teardrop shape, the new Donegal tweed collection is available in olive herringbone, natural grey or lovat green. All pieces in the collection are made from handwoven donegal tweeds, both the lovat green and olive herringbone tweeds are made from natural ecru wool, and the natural grey is made from Galway sheep.

Product: Crystal Graffiti jewellery Contact: +44 (0)1873 855 158 or www.oneworldcrystal.comPrice: Available on applicationThe spring 2011 Crystal Graffiti collection sees a range of new beads fused with Swarovski crystal, for that extra special sparkle and high quality finish. All of the jewellery is designed and handmade in the UK.

Product: Boot cuffsContact: +44 (0)207 453 4635 or www.zaginvention.comPrice: RRP £7 to £16 Bo Peep’s boot cuffs embrace the current make-do-and-mend way of thinking by allowing consumers to customise their footwear, for an indivdual new look, without great expense. The offering includes Fairisle knit, faux fur designs and some of the products feature pom poms. The brand’s spring/summer 2011 collection has been designed with festival-goers in mind, and is set to enhance customers’ wellies.

Product: New belt designsContact: +44 (0)7958 563 037 or www.totalaccessories.net Price: RRP available on applicationTotal Accessories introduces its new offering of belts including soft nappa leather, casual styles in washed leathers, stretch-waist, studded, warp lycra and varying width belts. All of its products are manufactured in Italy and are of high quality. The designs are available in small, medium and large sizes.

Profile

How was DSL started and

what’s your involvement?

DSL started as Direct Sports and Leisure Wear. Over time, the manufacture moved off shore and the business started producing for larger promotional customers

and some well-known sports brands. With increased pressure to maintain our margin we decided to look at a variety of potential licensing opportunities, from sports based product to the branded category.

What was the aim of DSL when established?

In 2004 we signed our first licence with Storm Watches and decided to change our name to DSL Licensing to reflect the business nature more accurately. In 2005 our focus moved to licensed projects and we restructured our business model to allow our brands to grow. Our aim was to utilise our experience in contract manufacture and sourcing, combined with a strong design team.

What challenges were initially overcome?

We entered a very steep learning curve during the first two seasons. Looking back now we

made a lot of mistakes as this was a completely new way of working for us. We worked hard to create and build both brand identity and a reputation for good quality. Some of the Storm bags designed in the third season are still some of our best-selling pieces.

What sets DSL apart from its competitors?

The most difficult challenge is gaining a clear understanding of the brands. Only then can you accurately develop products to reflect the brand identity and personality. We previously never appreciated the importance of brand personality but we now feel this is our strength and what sets us apart from other licensors. When we research potential new companies, we brainstorm the brand in detail.

How has the product offering changed over

the years?

All of our current licenses are for bags and accessories, though we still handle some garment-based contract work. Before 2004 bags provided only 30% of our turnover, and now it is almost 70%. One of the reasons for this is a specialist so there are fewer

companies with the skill set required for developing good bags. The current collections across all our

brands represent quality of design and value for money. We aim to capture the season’s trends

whilst offering a distinctive point of difference.

What are the current

best-selling designs?

We are seeing the best growth from the Storm men’s collection as well

as Irregular Choice. There are far fewer people producing good men’s bags, whereas the ladies market is near saturated with choice. It is for this reason I feel Irregular Choice has been so successful as it offers something completely new to the ladies bag market.

Which trade shows do you attend and which

one works best for DSL?

Over 2010 trade shows were a main marketing focus when launching the first Irregular Choice collection. We attended both Pure shows, Boutique by Chic, Spring and Autumn Fair, plus the AIS events.

How do you view the current market and what trends do you see emerging?The market is currently quite stable for us, however there seems to be less new design emerging for handbags, particularly at the high end of the market. That said, there is still a high quality of design on the high street and there is definitely an emerging trend for knits, fur, feathers and more exotic skins and textures. There is also a strong emergence of PU bags which are made from very good imitation leather.

Formally a leisure wear supplier, DSL Licensing now focuses on fashion bags and accessories, and over the past few years the company has built up a roster of well-known brands. Design director, Stephen Emery, tells us more...

TIMELINE1997 Left university with first class degree in Product Design1997 Joined DSL as a junior bag designer2000 Promoted to senior bag designer2001 Promoted to account and design manager2006 Joined Helix Lighting as design manager2007 Rejoined DSL as a director

ContactStephen EmeryDSL Licensing

Tel:- +44 (0)333 7000 001

Licensed to Accessorise

Plus� Pre-show round-up� Opening times and location� Product showcase

Offi cial media partner

HALL LAYOUTNavigate your way

around the show

GALLERY SHOW GUIDE

A preview of fashion

accessories and

footwear exhibitors

Your comprehensive guide

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The February edition of Pure London will see an array of new and returning footwear and accessory brands. Situated on the upper level of London Olympia, the Accessories and Footwear sections will allow buyers the chance to source products alongside seasonal clothing trends. Up to 88% of buyers are interested in the Accessories and Footwear, and this show will see the largest selection of handcrafted jewels through to leather clutches, printed scarves and bespoke hats.

Luxury leather brand Bobelle London will present its new lines, and in the main Accessory Hall, Mischa Barton, Calvin Klein Accessories, Ri2k, Alison Van Der Lande, Design Six, Suzy Smith, Zandra Rhodes bags and chosen designer for the royal wedding, Vivien Sheriff, will also return.

Pure London will also be showcasing a range of premium accessories which will sit within the Pure Premium section. Tatty Devine, Bernstock Spiers, antoni and alison, St.Erasmus and Mimi will all be present under the accessory central showroom stand while new to premium, Lilifi will present a line of luxury leather accessories that transcends seasons. Pure London’s Footwear returns to Olympia’s upper

level for another season. Dedicated to designer and contemporary footwear brands, the hall is split into two areas; Trend Led and Design Led, with new low walls around the extended footwear section for buyers to better view all brands available at the show.

Showing for the first time in the UK in the Design Led section is ethical brand Veja. The shoes are made from natural latex rubber, vegetable-tanned leather and organic cotton. Through sourcing of local organic cotton, Veja supports two cooperatives of small producers. Also in the Design Led section, French brand Accessoire Diffusion, c.doux, Love from Australia and Arche will be on show for visitors to browse.

Rae Jones, a footwear label from shoe trend specialist and textile designer Rachel Jones, is another brand not be missed. With a decade’s experience forecasting key trends for the international fashion footwear industry, Jones has used her extensive insight to create her own slick yet eclectic footwear brand.

Over 40 new footwear brands will be showcased in

Pure Footwear including prestigious brand Frye. The brand remains true to its heritage and vintage American roots with finely crafted, fashionable boots, shoes and handbags featuring rich leathers and quality hardware. It has a huge celebrity following with the likes of Miley Cyrus, Gwyneth Paltrow, Jake Gyllenhall, Alexa Chung and Anne Hathaway all spotted wearing their design.

Pertti Palmroth will be the first brand from Finland to exhibit at the show. Known for luxurious materials and fashionable designs, the focus is on exclusive footwear made of soft leathers and warm lamb skins along with the famous all-weather boots. Other inspiring new brands to the UK at Pure Footwear include Looky, Minnetonka, Sanita and Miz Mouze, Unleashed, Melissa and Ravel.

Fice, leading Spanish Footwear Association, will bring a range of brands including Audley, Chie, Hispanitas, Sixty Seven, Alma en Pena and New Rock.

Accessories and Footwear are now essential to complete the autumn/winter 2011 wardrobes, and complement the womenswear collections at Pure London. Buyers can’t fail to fall in love with the clothes, accessories and footwear, providing plenty to entice customers into their stores.

With more than 1100 brands, Pure will be bigger than ever with new Pure Spirit at Earls Court, plus free seminars, it is advised that buyers visit for at least two days. To receive complimentary tickets go to www.purelondon.com, quoting priority code EATTP.Read on to find pages more of this official accessories and footwear show guide...

Show: Pure LondonVenue: London OlympiaDates: 13th – 15th February, 2011Opening times: Sunday and Monday 9.30am-6pm, Tuesday 9.30am-4pmWebsite: www.purelondon.com

Known for its fashion-forward approach to exhibiting some of the best brands around, Pure London is an essential event for many buyers. We bring you the official Pure Gallery show guide for accessories and footwear...

Miquella

FASHION ACCESSORIES

About Eyes J136

A Gift From The Gods J24

Abbacino J12

About Face J136

Acompany J223

Adele Marie J29

Alandra J143

Alice Hannah K70

Alison Van Der Lande J9

Ally Capellino J41

Ameko J82

Ana Konder L10

Andean Comfort J167

Anna Kaszer K85

Anna Lou of London J23

Anna Smith K91

Anouk J73

Antoni and Alison J48

Artwear Dimitriadis K16

Ashiana J1

Ayala Bar L7

Azuni J15

Barbara Easton J173

Barberini Fashion L6

Beauchamp’s K67

Bernstock Speirs J48

Bettina J52

Bewitched K52

Big Metal J177

Black Tangerine J187

Blank J81

Blee Inara K20

Blondie Mania J191

Bobelle London K8

Boo! J70

Borsalino J28

Bottletop K64

Bronté J121

Bulaggi J120

Bulatti J43

Calvin Klein J5

Capiz J144

Caths J135

Cavania K59

Cecilia De Burcourt J119

Charlotte Reid J215

Chartage J144

Cheet J62

Ciccia J160

Ciclon J110

Clair O Fonce L22

Claudia Bradby K79

Cocomojo J62

Codello J176

Codello Men J176

Comfort Station J53

Coralia Leets K20

D-Zyne J186

David Jones K40

Donatella Rossi J215

Donns Diamond Jewellery J68

Dutchbag J128

Echo Design J21

Ecua Andino J167

Edge K90

Elegant Emporium J170

Emilio Pucci K9

Enhance Accessories K54

Enticier Accessories K69

Etnika J148

Fendi K9

Fiorelli J194

Fluff K24

Fraas J134

French Connection K4

Gaby’s Fashion J95

Gala Gloves J64

Gemini Designer Jewellery J122

Gina Stewart Cox J20

Glen Prince K11

Glen Urban K11

Gogoli K20

Golunski J218

Goodlookers J161

Goose Island K74

Gorjus Handbags K30

Guanabana K65

Gucci K9

Helen Kaminski J109

Hobo International J40

Hultquist Copenhagen K7

Icon Watches J146

Ilex K22

Irregular Choice Handbags KFo109

Italca of Italy J88

Ixli K36

Jago J62

Jimmy Crystal (New York) J8

Johnny Loves Rosie J190

Kangol K97

Kapre J163

Kassiopea K48

Kate Sheridan J195

Kay West K17

Kazuri Beads J214

Kinsey K34

Konplott L1

Krystal J130

Kusan Accessories K33

La Chili K76

Lachaize Werle J204

LeJu J87

Lemonade K12

Lettuce K28

Lido Collection J43

Lili & Poppy J216

Littlearth K6

Lola Rose J13

Lorna B K89

Lotusfeet K32

Louifrey Watches J171

Lovely Day J135

Lowie L2

Lua J184

Luca Della Lama K18

Lucas Jack London J19

Lulu Australia J179

LYDC K91

Venutti are proud to present their Spring 2011 collections atPure, London Olympia 13th – 15th February

and at the following events

Showroom at: Brooklands Court, Kettering Business Park, Kettering, Northants, NN15 6FD

t:

February

• 20th-22nd Moda, NEC

March

• 6th-9th Micam, Milan

• 20th-22nd Kensington Shoe Event, London

(new venue: Westbury Hotel, Bond St)

• 27th-29th Dublin Shoe & Bag Show, Camden Court Hotel

April

• 3rd-4th Manchester Shoe & Bag Show, Renaissance Hotel

Madaraff K42

Makki J131

Mala Leather K62

Malissa J Collection J186

Maneek Jewellery K81

Manouk Bijoux J153

Marlia Moran K20

Marta Ponti J164

Martine Wester J67

Matt & Nat J75

Melissa McArthur Jewellery L8

Mia Lia K63

Milans J93

Mimi J48

Mint J104

Miquella J49

Mirabelle Jewellery K78

Mischa Barton J78

Miss Budd J155

Modalu London J30

Monika Esser J62

Moschino K9

Mr J50

MTM K26

My Hat J216

Nadia Minkoff J61

Nepali J62

Nica London J219

No Tail J162

Nour London J101

Nouv-elle J165

Olga Berg J39

On A String K19

Orit L9

Owen Barry K66

Pachacuti L5

Passigatti J98

Pavoni J181

Penelope & Parker J2

Peter Lang Australia L6

Pia Rossini J156

Piti Cutti L18

Precious J170

Proppa Toppa K92

Puntotres Accessoris J31

Quintessential J145

Quinton Chadwick J47

Red or Dead J197

Ri2k J84

Rist J14

Ritzy Crystal K57

Roberto Cavalli K9

Rose Black J105

Rosie Fox J129

Rukhsana Jewellery K72

Saako J62

Sam Ubhi J69

San Diego Hats K15

Santacana Madrid J51

Seeberger J42

Shabana Khan K20

Sight Station J174

Silver Service Jewellery J45

Silver Willow J188

Smith & Canova J90

Sol-id J183

St Erasmus J48

Star Mela J125

Stephen Collins J25

Strata J141

Susannagh Grogan Designs J71

Suzie Blue K38

Suzy Smith J223

Taffta K26

Tamara Fogle J79

Tatty Devine J48

Taurus Leather J149

Tergan K88

Texier K21

The Bohm K23

The Real Pearl Company J103

Toi Et Moi L20

Tokyo Jane K51

Tom Ford K9

Topazglow J127

Torba J137

Tutti & Co J157

Ukwenza K20

Uomo by Passigatti J98

V.I.P Design J192

Vendula London J138

Vintage Christian Dior Sunglasses

K31

Vintage Gucci Sunglasses K31

Vivien Sheriff J77

Watch Out UK J186

Watch This Space J133

Werle J204

Wonderweave K25

Wrap J141

Wren K24

Zandra Rhodes J206

FOOTWEAR

Xti Fo232/Fo240

1to3 Fo268

Accessoire Diffusion Fo439

Airmici Fo362

Alma En Pena Fo145

Amaort Fo220

Angel Alarcon KFo133

Arche Fo333

Art Footwear Fo224

Atelier Do Sapato Fo109

Audley Fo332

Betula Fo218

Beyond Skin Fo335

Birkenstock KFo141

Blink Fo249

Bourne L21

Brenda J Fo243

Brenda Zaro Fo242

Bronx Fo249

* Details provided by show organisers. Correct as at 19.01.11

Bruno Premi Fo315

Butterfly Twists KFo103

C.Doux Fo446

Calpierre Fo311

Calzados Marian Fo308

Candice Cooper Fo336

Caprice Fo324/Fo330

Cara Ballerina Fo216

Cara Wholesale Fo216

Cardy Socks KFo101

Carlton London Fo243

Chica’s for Noe Fo323

Chie Mihara Fo430

Chinese Laundry Fo209

Cocorose London KFo104

Coolway Fo350

Cotton Walk Fo259

Dav Fo233

Deniere Version Fo242

Destroy Fo117

Diavolina Fo125

Dkode Fo219/Fo318

Durango Fo251

Eject Fo200

El Naturalista Fo233

Emmago Fo432

Emu Australia Fo112

Enzo of Florence Fo346

Exe Fo348

Feud London Fo305

Fiona McGuinness Fo125

Fly London Fo300

French Sole Fo104

Frye Fo108

Get U Fo342

Giant By Georgia Boot Fo251

Glorious Fo305

Grendha KFo120

Hippie Go Lucky Fo441

Hispanitas Fo131

Hogl Fo231

Holser UK KFo105

Homers Fo339

Ipanema KFo120

Irregular Choice Fo100

Itsome KFo107

JShoes KFo117

Jose Saenz Fo436

Khrio Fo318/Fo322

Laidback London Fo210

LFA Mini Fo431

Lindsay Phillips KFo98

Lola Cruz Fo381

London Rebel Fo301

Looky Fo316

Love From Australia Fo431

M:Zero Fo101/Fo107

Magoblan Fo223

Manas Design Fo225

Manas Lea Foscati Fo225

Marco Tozzi Fo132

Maria Mare KFo134

Meher Kakalia Fo435

Melissa Fo101/Fo107

Miezko KFo122

Minnetonka Fo217

Moda In Pelle Fo319

Mtng KFo134

Neosens Fo224

New Rock Fo357

Newalk Fo218

Noe Fo323

Onesole KFo106

Paco Herrero KFo127

Palmroth Fo344

Pataugau Fo329

Patricia Blanchet Fo223

Pepe Castell Fo341

Periti Palmroth Fo344

Plantino Fo351

Posh Wellies Fo143

Pretty Ballerina Fo110

Prophecy Fo200

Raapi Fo359

Rae Jones Fo433

Rascal Shoes Fo241

Raton Fo117

Ravel Shoes Fo309

Redfoot KFo108

Retail Technology Fo169

Riva Shoes KFo136

Roberto Botella Fo268

Rubberduck Fo305

Rural Fo436

Sage – Trend KFo102

Sage – Ultimate Black KFo102

Salford Jover Fo446

Salvador Sapena Fo331

Sanita KFo119

Sendra Boots Fo340

Simple Shoes Fo110

Sixty Seven KFo134

Spot-On Fo118

Switch Flops KFo98

Thierry Rabotin Fo334

Tiurai Fo230

Tony Mora Fo119

Tsakiris-Mallas Fo348

Unisa KFo139

United Nude KFo112

Unleashed Fo208

Vanilla Moon KFo129

Veja Fo337

Vendon Trading Fo235

Vidorreta KFo133

Vkingas Fo121

Wandelei Fo441

Wilfords Shoes Fo124

Wonders KFo137

Zippyboot KFo108

*When referring to brand listings, please note that the related exhibitor name could differ. This is due to a number of exhibitors showing mutiple brands at Pure.

Stunning new collection from BoBelle London

fuses luxury and desirability with elegance.

BoBelle London will be showcasing their new Envelope Collection featuring neutral shades such as Mocha, Khaki and Dusty Pink at Pure,

Olympia London (K8) 13th - 15th February 2011.

t: 0208 743 7308 e: sales@bobelle.co.uk www.bobelle.co.uk

Ayala Bar New Summer collection 2011Pure, Olympia London 13-15 February, Stand L7

Sigal DistributionTel:01784 482888 sigaldistribution@gmail.com

BEYOND SKINStand: Fo335+44 (0)1273 778 837www.beyondskin.co.uk Autumn/winter 2011 sees the launch of some burlesque-inspired ethical footwear from Beyond Skin. Some of the designs feature Dinamica, a 100% recycled faux suede made from PET plastics. Beyond Skin tells us it is the first UK footwear label to use the soft and durable material which is currently used by the likes of Jaguar and Mercedes-Benz. Another asset of Dinamica is that it does not watermark, so shoes can be worn in the rain without staining, unlike suede. The new range uses an opulent colour palette featuring deep ruby reds, dark navy and charcoal greys along with an uplift of glitzy metallic faux snakeskins, as well as the company’s trademark buoyant prints.

ALISON VAN DER LANDEStand: J9+44 (0)1420 488 552www.alisonvanderlande.comAlison van der Lande will be offering some surprises in the new collection this season. The

new year will see her launch the Tania travel set and Anna slouch bag with first use of

tassels, as well as a long-awaited satchel. Working with luxurious leathers in

pretty colours, the collection is classy with a modern twist and puts luxury

and style alongside functionality. The best-selling Daisy Doo gets

a new look in woven silver with buckles, and the new summer

Jacqueline holiday clutch will be gracing the arms

of those enjoying luxury vacations from St

Tropez to St Barts.

LOUIFREY WATCHESStand: J171+44 (0)161 903 9001www.louifrey.comIn the year of the Royal Wedding, Louifrey Watches tells us its new designer collection will be fit for a queen. The company specialises in creating something different with fun, fashionable and quality pieces using Japan quartz movements and Swarovski crystals at affordable prices, which allows higher profit margins for buyers.

GLASS FOOTWEARStand: KFo120+44 (0)1277 623 483www.glassfootwear.co.ukSupermodel Gisele Bündchen returns for the 5th year running to endorse Brazilian brand iPanema – found at the Glass Footwear stand. The Hot Sands collection is inspired by the success and change that the Brazilian nation is facing today, and as a result is more colourful and beautiful than ever before. The iPanema Gisele Bündchen brand believes that fashion and sustainability can walk hand in hand in a colourful and vibrant way. Every year Gisele’s collection supports various campaigns, and this year it will continue supporting ISA, the Socio-Environmental Institute and its Fight Against Climate Change Central strategy. More details about the project can be found on the website at www.socioambiental.org.

KANGOLStand: K97+44 (0)207 379 3201 www.kangol.comKangol’s autumn/winter 2011 collection centralises on innovative techniques while utilising traditional craftsmanship and quality materials. The focus of the collection is on natural fibres with an emphasis on wool, starting with the classic Kangol knitted felted wool, available as 507 caps, Duke Trilbys and lambswool jacquards, as well as a pixelated Fairisle and Scandinavian inspired Nordic knit. The Made in England collection calls attention to English heritage with traditional patterns and shapes. Kangol has also collaborated with headphone company Aerial7 to develop an ultra-slim, superior quality Sound Disk that is inserted into specially constructed jacquard earlaps. The Sound Disk system incorporates a microphone, which is compatible with mobile devices such as the iPhone and Blackberry.

ARCHEStand: Fo333+33 247 568 241www.arche-shoes.frArche has an authentic style and its products have been manufactured in the Val de Loire, France, since 1968. The company is passionate about its casual-chic signature, biomorphic and natural designs, and offers casual chic shoes and accessories with a strong personality – the minimalist design and exclusive colours provide an original and inimitable style. On offer from Arche for the new season is the Garrol boot in black leather with colour sole and colour zip combination, as well as Brad which has a comfort-focused Lactae Hevea sole and comes in red leather and croc.

ITSOMEStand: KFo107+44 (0)1536 310 447www.itsome.bizThe key focus from Itsome for autumn 2011 is the wedge. Long and short boots, attractive courts and even sporty trainer-inspired pumps show off this heel feature, which is both comfortable and bang on trend. Fur trimming, ski-lacing and ankle cuffs give Itsome’s boots a point of difference, while shoeboots and dainty courts, together with pretty pumps, are also on offer.

STEPHEN COLLINSStand: J25+44 (0)208 658 3634www.stephencollins.co.ukThe new Stephen Collins range offers beautiful, well-made ladies belts. The collection focuses on strong trend-led styles such as skinny leathers, with studded versions, plain leathers and weave finishes. Double buckles also feature, as do plaited belts and ties. The company offers a wide choice of styles with reasonable prices, and no minimum orders.

ECUA ANDINOStand: J167+49 410 667 744www.ecua-andino.comEcua Andino has been bringing the Panama hat to Europe for more than 20 years and has offices all over Europe and the rest of the world. The company has been fair trade conscious since 1985 and tells us it has always paid workers well. Ecua Andino welcomes all to visit its weavers and handcrafters in Ecuador, and it is even possible to book a Panama hat tour via the website.

TUTTI & COStand: J157+44 (0)191 257 4284www.tuttiandco.comTutti & Co will be launching new costume jewellery collections for spring/summer 2011 comprising handmade fashion accessories which are simple and stylish. A recent addition has been the launch of the Tutti Fascini range – an elegant and delicate selection of Vintage-style jewellery, with pieces inspired by antique lace. Designs are original, timeless, feminine and, most importantly, of high quality and exclusive to the company.

ANNA KASZERStand: K85+33 (0)1 42 71 51 10www.annakaszer.comAnna Kaszer is a French bag company situated in the Marais district in Paris. Since 1987, the designer has come up with an original concept which is different for each collection. The brand style is dynamic sportswear mixed with elegance, and the bags are available in leather, nylon and canvas, adorned with exclusive prints in a variation of colours. The comnpany exports the bags to France as well as internationally, with a reasonable price range. Styles on offer include the clutch, across the shoulder, handbag and travel bag.

MAKKIStand: J131+44(0)7855 277 159www.makki.co.ukMakki’s focus for spring/summer 2011 has romantic oceanic influences with a touch of 1920s Art Deco and the new collection is named Deco Romance. In addition, the company’s popular Butterfly range, first seen for autumn/winter 2010 with its day bag and clutch styles, was a sell-out. Butterfly will now be offered with exciting new colours – French beige, vintage cream and topaz – and styles for spring/summer.

THIERRY RABOTINStand: Fo334+39 0331 495 007www.thierryrabotin.comThe Thierry Rabotin autumn/winter 2011 collection focuses on expressive dress shoes, sleek tailored flats with eye-catching elastic accents, slip-ons in striking leopard-print suede, lightweight pull on booties and stylish boots featuring well placed elastic bands.

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JSHOESStand: KFo117+44 (0)1858 468 123www.jshoes.comFor autumn/winter 2011, JShoes has produced a footwear collection that combines traditional styles and heritage colours with a modern twist. The mixture of quality leather and suede uppers creates a range that is full of character with a strong signature style. The products are both feminine and stylish and are inspired by glamorous women such as Grace Kelly and Hattie Carnegie. Key styles include Mystic, which is a slouched, thick-soled leather boot that reflects understated style, and Guardian, a dual buckled monk strap brogue. JShoes has also introduced a small selection of wedges in a number of styles. All shoes come with an internal cushioned leather footbed to combine style with comfort. All shoes are hand finished with strong attention to detail, synonymous with traditional footwear craftsmanship. The brand has also announced that there will be no price increase on its core lines for this season. There will also a huge selection of men’s footwear on offer to view at the stand.

BOBELLE LONDONStand: K8+44 (0)208 743 7308www.bobelle.co.ukAt the show BoBelle London will be exhibiting its new Atlas iPad case, Apollo iPhone case and new Envelope collection, including the Isis bucket bag in dusty pink. The company was founded by Claire Watt-Smith in 2008 and uses eel skin leather which is a by-product of the food industry in Asia. Eel skin leather has the same characteristics as cow hide, but is said to be stronger and does not crack with age, it simply gets softer. It is a viable alternative to using other exotic skins such as snake, alligator and ostrich which are killed just for the skin.

MODALU LONDONStand: J30+44 (0)208 563 2206www.modalu.comModalu London’s autumn/winter 2011 collection takes on a modern aristocrat style with a noble colour palette of rich merlots, deep oaks and inked navy. Luxury materials of velvet and pony skin ooze decadence and innate style. Irina’s soft touch and quilted velvet finish embodies the eclectic fusion of colour and material. Bibi offers sophistication and structured lines, fine detailed hardware and pony skin textures and snake prints, exudes luxury. Heritage style sees Skipton reform with the use of antique edging, while Bristol is transformed to a new classic, combining felt with patent trims, and the range also introduces a laptop portfolio. Modalu’s signature shell and tassel print evolves with this collection into soft caramel felts with leather trims as Meribel displays. The signature print is also used as lining in purple and golden bronze.

MODA IN PELLEStand: Fo319+44 (0)113 200 7374www.modainpelle.comShoe-tailer Moda in Pelle has unveiled a collection of fashion-forward and vintage-inspired heels, boots, wedges and pumps for autumn/winter 2011. Key shoe stories include cute 1950s glamour, fierce modern warrior, delicate pretty vintage and chic ladylike. Catwalk-ready colours are eclectic, ranging from warm tans, opulent purples and delicate pinks to dramatic silver and gold. Prominent fabrics include rich knits, statement embellishments and the softest shearling.

GABRIELLA HANDBAGSStand: J95+44 (0)1606 869 333www.gabriellahandbags.comThe summer range is totally feminine with designs emphasising style and detailing. Colours mirror the main fashion hues of spring/summer 2011 and include denim blue, beige, khaki and brown, light grey and nautical looks. Comprising mostly medium size bags with a range of stunning small styles in myriad of colours for all occasions, this season the focus is all about the detailing. With studs, bows, frills and flowers, the offering is stylish, fashionable and totally girly.

ID HATSStand: J121+31 455 715 107www.idhats.comID Hats predicts a retrospective trend in hats for autumn/winter 2011. Structured felts, inspired by the ’40s and ’50s, give a nod to Marlene Dietrich and the era of glamorous black and white movie stars. There is also an emphasis on trims such as feathers and felt corsage-style detailing. Real and faux furs will also remain a strong trend, especially long haired furs such as fox. Open-weave ladies knitted hats will be carried through to hoods and snoods. Colour-wise, all shades of grey through to electric blue will maintain their position as favourites whilst flesh tones, nudes and camels through to chestnut will make a breakthrough. Black, of course, will remain a good seller this season with a gothic edge created by a mix of leather and felt and use of edgy trimmings such as metal and leather. Many men’s options will also be available to view at the show. Labels carried for autumn/winter 2011 include Bronté, Oliver Sander, Amber, Celine Robert, Parkhurst, Autruche, Laurence Leleux and others.

ECHO DESIGNStand: J21+44 (0)207 428 7428www.echodesign.comEcho Touch™ gloves are engineered specifically with the new wave of technology in mind. Adhered to the index finger and thumb of each glove, the company’s eLink™ fabric interacts with touch screen devices to make them work. The product is available in a myriad of colours and styles and perfect for every touch screen user. Keep it simple with plain solid wool or acrylic knits, or delight in the luxury of Echo Touch™’s cashmere option. The gloves are available in sizes and styles for men, women and children.

GUANABANAStand: K65Tel: +34 91 381 84 70www.guanabana.esGuanabana was created by Almudena Espinosa, co-founder and owner of Caña de Azucar, an experienced company in the fashion accessories wholesale industry. The concept and the philosophy of the brand is based on handmade high-quality products, innovative designs and development of the local economies of South American countries. To create each collection the company has travelled around South America, working directly with artisans. The goal of the designs is to sell accessories that are something special that can be worn often and will last a long time. Guanabana is based in Spain, however the raw materials are sourced in South America and finished in Spain.

SUZY SMITHStand: J223+44 (0)207 631 1236www.suzysmith.comSoft animal prints, romantic tapestries and brocades, sumptuous faux furs and shearlings with subtle details, ensure this new Suzy Smith collection – with its simple yet sleek styling – has an edgy sophistication. A neutral colour palette of wheat and caramel is highlighted by autumn hues of mulberry alongside wintery shades of crimson, aubergine and conker to evoke innovation yet timelessness. Meticulous designs that off er the Suzy Smith twist of diff erence, have a vintage-inspired infl uence.

THE CHESTERFIELD BRANDStand: J128+44 (0)1422 244 800www.chesterfi eldbags.comTh e Chesterfi eld Brand bags and gloves, diaries and cases have been a true hit thanks to the original mix of obstinate chic and English upper-class design. Th e company tells us demand is so great in the shops that it had to produce extra units for the last winter collection. Th e spring/summer nostalgia collection promises to raise eyebrows. Contrasts play a big role – in the range there is a clear penchant for nostalgia and authenticity, but with Chesterfi eld Brand’s edgy fashionable twist. Th e powerful designs, padded details and antique fabrics, so typical of the brand style, hark back to yesteryear. Th e English Satchel range comprises fi ve series, with names like the Sheley, the Heeley and the Abbey, a reference to their British roots – a series were named aft er small villages near the English city of Chesterfi eld. Th e satchel is a striking re-introduction for the company. Th e models Westwood and Adwick off er tough variants of this classic bag in diff erent sizes. Th e colour pallete is in line with the Chesterfi eld furniture collection – natural tints such as cognac, tan, liver, brown and nude predominate. Old rose, red and burnt yellow ochre are new shades to the collection.

SANITAStand: KFo119 +44 (0)7958 649 559www.sanitaclogs.dk Sanita, a Danish clog brand, presents fi ve themes for autumn/winter 2011. Carefully craft ed on wooden soles which is the Sanita signature, the clogs are worn worldwide. Forest Life focuses on embroidery, fl owers and animal print on suede. Soft leather is used in forest colours, and the shoes feature fur and interesting textures. Tailored Nature is inspired by nature and, with classic Danish design philosophy, is a minimalist look. Th e look combines full-grain leather, felt and wood and muted natural colours, with a hint of pastel. Th e other three looks available this season are Fairytale Utopia, Nordic Cowboy and Heritage Retro. Visit the brand’s stand for more information.

MICHAL NEGRINStand: E79+44 (0)1784 482 888www.michalnegrin.co.ukMichal Negrin’s boots and shoes are made of fi ne leather, combining motifs from her world and diff erent jewellery collections that create a feminine, stylish and surprising appearance. Th e boots were made from fi ne materials and tested for their quality, water and scratch resistance to meet international standards of Michal Negrin’s brand and market an exquisite product. Each boot comes with an attached accessory – a hanged piece of jewellery that can be also removed and used as a jewel on its own. Th e brand’s UK representative is Sigal Ivry at Sigal Distribution.

SUSANNAGH GROGAN SCARVESStand: J71+353 86 340 1835 www.scarf.ieSusannagh Grogan is a fresh face at this year’s show and will present her autumn/winter 2011 range of limited edition printed scarves made from 100% silk, with finished edges. The scarves offer something for the modern woman of all ages, have a beautiful colour palettes, the designs are presented in a range of sizes and shapes, and each scarf features a quirky quote or motto. Susannagh Grogan, a graduate of Chelsea College of Art & Design, has been designing prints for more than 15 years and launched her scarf brand in 2009.

RI2KStand: J84+44 (0)207 079 5814www.ri2kshop.comRi2k launches a collection of luxe and sophisticated handbags for spring/summer 2011. Piping and pleating details stand out against a neutral colour palette to create an elegant look. Ri2k have sourced luxurious, soft and patent leathers which enhance the Art Deco-inspired locks and enamel inlay clasps. Colourful pieces within the Ri2k range also offer an on trend choice. Notting Hill-inspired names, include Portobello and Ledbury, and seasonal colours such as pastel pinks and neutrals, with highlights of vibrant, rich ochre apparent throughout.

PASSIGATTI Stand: J98+49 731 985 770www.passigatti.comUomo by Passigatti’s accessories are modern, casual and masculine for autumn/winter 2011. From a business look to casually fashionable, Passigatti accessories cover every aspect of men’s styles. Highlights of Uomo include multi-layered scarves that look as if they are made from several scarves woven together, and simple loops, to be worn tightly around the neck, are also on offer to wear instead of rollneck pullovers. Casual long and square scarves in check designs and patterns in washed fabrics will also create the desired high-fashion look. Fabrics range from cotton and viscose to merino wool and cashmere, and colour options include black, anthracite, camel, brown, in materials such as denim, khaki and bordeaux.

PENELOPE & PARKERStand: J2+44 (0)7813 989 301www.penelopeandparker.comThe aptly named Vixen adds a new flair to Penelope & Parker’s existing range, mixing classic and sleek design with an indulgent selection of leather finishes. Customers can choose from classic black patent, fuchsia croc-print or the elegant python print version. The new Vixen Portfolio comes in three sizes – 15”, 13” or 10” – and wraps perfectly around the Apple iPad. Complete with removable leather shoulder strap, the Vixen ensures laptops or iPads are suitably protected, while also doubling up as a chic clutch. The bag also has internal phone and ticket pockets, a hidden zipped document pocket and a removable leather shoulder strap allowing a practical transition from business necessity to lifestyle accessory.

BULATTIStand: J43+44 (0)1245 360 949www.bulatti.co.ukBulatti was established in Th e Netherlands in 1984, and the key materials used include Swarovski crystal, Swarovski pearls, ceramic beads and gemstones. Th e company designs and manufactures in-house to make sure all pieces are original, and infl uence comes from catwalks and trends. Spring 2011 will see continued demand for jewellery featuring chain and metal and designs will incorporate links – both plain and decorated. Bulatti will also be introducing the very latest stones, colours and shapes from Swarovski.

CAPIZStand: J144+44 (0)1449 775 566www.capizonline.co.uk Capiz’s spring/summer 2011 range includes jewellery, handbags and scarves, all in the new spring/summer colour combinations. Th e jewellery collection ranges from sophisticated and traditional pearls through to more fun and frivolous pieces like this multi-colour bead necklace on bright pink ribbon. In addition, the silver collection’s predicted best-sellers include many heart and charm designs in necklaces and bracelets. Bangles and bracelets are going to be big for spring/summer, and Capiz has many new bright and chunky designs in unusual materials to fi t in with this trend.

LIDO PEARLS & GEMSTONESStand: J43+44 (0)1245 360 949www.lido-collection.co.ukLido Pearls & Gemstones was established in 2001 in the UK, so this year, the company will be celebrating its 10th anniversary. Materials heavily used include freshwater pearls, gemstones, semi-precious stones and sterling silver – Lido aims to bridge the gap between fashion and classic pearl jewellery. Unusually-shaped pearls are combined with gemstones in the hope that the range will appeal to a wide range of retailers, from independent gift , interior lifestyle stores, fi ne jewellers, department stores and specialist bridal retailers. New for spring 2011 is a collection of gemstone jewellery featuring oversized gemstone fl owers. In addition, the successful bridal selection has been expanded and off ers designs for budget-conscious brides as well as vintage-inspired pieces suitable for the more discerning customer.

AMEKOStand: J82+44 (0)207 079 5814www.ameko.com Ameko believes that each handbag should be individual, cutting a path away from the beaten track and focusing on enhancing the leather, rather than disguising it. Inspiration for spring/summer 2011 comes from the most faraway places and bygone eras. Exotic and vintage details were inspired by travel through Italy, India, Los Angeles and Argentina. Th e collection carries elements of Hollywood glamour and hints of the Aztecs, as well as safari-inspired pieces off ering a myriad of style choices. Ameko will be debuting touches of faux snakeskin, soft , full-grain leathers and vintage leather treatments. Th e new clasps and metal detailing across this collection were inspired by 1930’s locks from New York. Building on the success of our last collection, Ameko’s key looks for this season are tote and satchel styles in deep reds, vegetable tan leathers and soft greys.

Or visit our website at www.bewitched-accessories.co.uk Tel:- 01488 649581

Bewitched Accessories✶ add a little magic to your life

Tel. +44 1484 475 800sales@wileys.co.uk

Spring Fair D29/D21

Pure Stand J160

SMITH & CANOVAStand: J89/J90/J36+44 (0)113 265 7676www.smithandcanova.co.ukSmith & Canova are dedicating one of its stands entirely to the quality leather collection, and the other two will exhibit growing fashion synthetic brand, Claudia Canova. Both brands will premier collections for autumn 2011, as well as current styles for summer. Th e ranges will feature a wide variety of products ranging from handbags, purses, wallets and luggage, to evening bags and laptop accessories.

MALA LEATHERStand: K62+44 (0)1543 483 230www.malaleather.comMala Leather is back at Pure this year with its range of handbags made in the soft est leathers with a modern twist, all of which have complementing fl oral interiors. Th e Angelhearts range is available in three on-trend colours and has appliqué detailing on the front. Th ere are fi ve diff erent styles available. Added to the Button range is a purple option to go along with the fuchsia, blue and black colours already available. For men, there is the Verve collection with shaped credit card sections made in a premium leather and packaged in a gift box, and launching at the show will be additions to the Pinky coin purse range.

GABY’S FASHIONStand: J95+44 (0)1606 869 333 www.gabysfashion.comGaby’s new collection closely mirrors trends for the coming spring season. To refl ect the neutral fashion tones that are most prevalent, the pieces are more detailed, with the accent being on design rather than colour. As well as silvers, beige and soft grey, the range features multi-coloured, black and white, denim blue and nautical ranges to complete the colour groups for spring. For the fi rst time this season, Gaby’s is also launching a selection of special occasion bags at Pure. Th is year will continue to see strong sales in bracelets, both solid bangles and stretchy designs that feature in all colour groups. Th e brand also off ers summer watches and sunglasses.

MISCHA BARTONStand: J78+44 (0)207 079 5814www.mischabartonhandbags.com Mischa’s eclectic style provided inspiration for her spring/summer 2011 collection. With vintage pieces gathered from her time spent in Paris and travelling across the globe, she also looked to the ’60s for a modern, minimalist twist, using shapes which are both sophisticated and expressive. Youthful, festival-inspired practical shapes and luxury feminine detailing help create the statement, novelty shape bags. Diff erent styles include multi-compartment gusset construction totes, ’80s soft slouchy silhouettes in duff el shapes, simple gladstone shapes and hybrid rucksacks. With inspiration coming from vintage camera cases, the simple shapes allow the material and style to speak for itself.

SIMPLE SHOESStand: Fo110+44 (0)207 016 2231www.simpleshoes.com California-based eco sneaker and casual footwear brand, Simple, has a new collection for autumn/winter 2011. The in-demand brand strikes an easy balance between its serious eco DNA creds and the delivery of stylish, comfortable and highly commercial footwear with ranges for men, women and children. Highlights of the range include E.Bennedict, an eco certified suede desert boot made with organic cotton and biodegradable outsoles. There’s also an innovative range of cold weather-inspired sneakers such as Take On Hi Brr that features oiled leathers, thermal soles and outdoors-influenced style details. Additionally, in celebration of its 20th anniversary this year, Simple has also reworked its iconic skate-inspired O.S sneaker to incorporate a new retro printed lining designed by the artist Andrew Holder exclusively for Simple.

DSL LICENSINGStand: KFo109+44 (0) 333 7000 001www.dsldesign.co.ukThe fun and innovative handbag collections from Irregular Choice return to Pure. For autumn/winter 2011, Twit Twoo will be introduced – patchwork appliqué owl bags, available as a shoulder and clutch bag. The products, designed and manufactured by DSL Licensing, feature fur and knit, feathers and metallics, with a bit of animal print for good measure. There will also be lots of different textures and tactility, plus many cutesy touches and contrasting colours and patterns. The colours are deep and earthy for many of the lines, with a warm cosy feel. However there are also the expected bright options synonymous with the brand.

NADIA MINKOFFStand: J61+44 (0)208 458 3058www.nadiaminkoff.comNadia Minkoff will once again be at Pure with her London-inspired range of handbags and jewellery. The leather collection includes purses, clutches and totes named after the different areas of London, including the Covent Garden clutch and the Belgravia. Other styles in the collection take inspiration from the East End, in particular Hoxton, St Paul’s and Brick Lane. Leathers are monochrome with a lot of black, grey and tan with antique gold highlights, plus some distressed leathers. The coming season is going to be very vintage focused which is something very close to Nadia’s heart. The jewellery range also takes inspiration from the East End this season and will include some Olympic-inspired charms. The jewellery range also features designs using the vintage moulds acquired by Nadia, featuring delicate designs.

LEJUStand: J87+44 (0)208 245 7570www.lejudesigns.comJewellery label LeJu has expanded its collection with additional colours, shapes and escalating sizes, giving statement jewellery a new meaning for autumn/winter 2011. The company continues with its use of vegetable ivory – their trademark material – mixed with silver, gold and copper ceramic beads. The new collection brings together intense colours and bold structure. LeJu continues to combine the best in contemporary jewellery design with naturally sustainable materials, and a brand new range of semi-precious stones and precious metals, and South American manufacturing techniques are fused with European style.

FRENCH CONNECTION JEWELLERYStand: K4+44 (0)1444 238 323www.iconlivefc.comFrench Connection Jewellery will launch its innovative new spring/summer 2011 collection with a select range of distinctive pieces. Inspired by luxe ’70s styling and glamorous summer destinations, the key trend pieces feature semi precious stones, luxurious matt gold plating and delicate feminine details such as fringing, charms and enamel. Key colour palettes include soft pastels and neutral shades mixed with pale metallic finishes and bold tropical hues mixed with gold. French Connection Jewellery encapsulates the vibrant diversity of the apparel collection with individually designed pieces which have stand out appeal.

The Smell of Success

Tell me a bit about

how the company was

started and what your

involvement has been?

The idea came to me while I was sitting at the dining room table in 2007, when my daughter Poppy was three years old. I had previously run design companies in London for

more than 10 years, but had taken time out to have my daughter. I decided to concentrate on handbags and attracting customers with quirky designs. It started organically and we now have a fantastic team of people working for our brand, including my husband Julian.

How were the initial products developed and

what was the response?

I started customising handbags but couldn’t keep up with the huge demand. We then found

a manufacturing company in Hong Kong and China and created a range from scratch – we have now designed and produced thousands of bags.

What challenges did you have to overcome

when the company was starting out?

Cash flow was a problem, due to our intense and speedy growth. In fact we still do sometimes have this problem as demand is higher than what we can produce.

What sets Helen Rochfort apart from its

competitors?

The pure originality, quirkiness and sense of humour which we feel is sometimes lacking in the fashion industry.

How important is the location and history of

the company to its success?

We feel location has no importance – we have such a good team based all over the world that we can stay in contact with via the internet and Skype. As far as history is concerned, it’s important to have good knowledge and experience. You learn from making mistakes and avoid it happening again.

How has the product offering changed over

the years, and how would you describe your

current collection?

There is more choice and creativity. Our current collection is quirky and curious pop art handbags with a dash of vintage glamour, but always with a touch of humour. Each bag is treated as an individual piece of art – only 200 will be made of each design and each will come with a signed and numbered certificate.

What are the current best-selling designs?

The Wonka Bar chocolate scented handbag, Sindy in the Woods, the fruit machine scented collection and Red Lips handbag are our four current best-selling products.

Which trade shows do you attend and which

one works best?

Pure London is always good for us – we’ll be exhibiting at the new Pure Spirit offshoot in February at stand A54 – and we have also

been at Who’s Next and Pret a Porter Paris in the past, which are useful for European and worldwide customers.

When was the website launched and how

does it support the business?

The website was created in 2007. We have an option for trade customers to view the collection on PDF format and have a high volume of individual retail customers that buy directly from us.

What have been the key milestones in

the business?

Moving from our dining table to the offices we are currently in now. We are fast running out of space though and are looking to move to bigger premises in the new year. Also, it was a huge milestone when my husband Julian joined the company – working and living together can be interesting at times but always fun.

How do you view the current market and

what trends do you see emerging over the

coming months?

To be honest I never look too much at trends, but I do try to keep up-to-date and create statement pieces that fit around fashions.

What are the future plans for your business?

To expand and create new ranges that push the boundaries of what a bag is – more scented handbags, musical handbags, moving images, more collaborations with artists and fashion designers. We want to create more products, such as purses and jewellery, that reflect the brand’s eccentric quirky ethos.

Just three years ago Helen Rochfort set up her eponymous bag business and the products are already receiving celebrity endorsements. We find out what the company is all about...

TIMELINE1998-2004 Previous design business in London

2007 Started brand Helen Rochfort

2008 Moved to offices and showroom in Hitchin, Hertfordshire

2010 Expansion of business – sales agents with showrooms in London and Manchester, taken on a PR agency, looking to move to larger premises and looking for a fabulous investor to expand the brand even more to become a household name with a quirky edge.

What else...We have a host of celebrity fans including Sienna Miller, who recently ordered her own custom made bag. Alesha Dixon, Lauren Laverne, Alexandra Burke and Charlotte Church also all have a HRH bag. The latest editions, such as the scratch and sniff bags, have created a real buzz in the press recently, with publications including Grazia, Evening Standard and Handbag.com featuring them in their style sections.

ContactHelen Rochfort

+44 (0)1462 649720 www.helenrochfort.com

T: 01494 444200 F: 0870 0056921 W: www.jewelcity.co.ukMarcoms House, Abbey Barn Rd, High Wycombe, Bucks, HP11 1RL

SPRINGFAIR 19J30

MODA 19P58

• View the complete 2011 Spring collection at Springfair and Moda NEC

• Find extra edge by tapping into Jewelcity’s extensive 3000 competitive offering

• Register online, order any time and get a best deal delivered next day and risk free

Top DrawerModa

Birmingham

BOUNDWith more than 1,400 brands exhibiting, Moda provides an excellent opportunity for retailers to source new clients, whilst meeting with existing customers – all under one roof. Rianna Fry takes a look at what February’s show has to offer...

FACT FILE

• Around 1,400 brands will be present

at this year’s show

• Attendance was up by 22% at the

August, 2010 show

• 80% of guests visited the last edition of

Moda to source new brands

• 95% of visitors said it had a key

infl uence on their buying decisions

• More than 70% of the attendees placed

orders with new suppliers at the event

In briefShow: Moda Dates: 20th to 22nd February, 2011 Venue: NEC, Birmingham Opening hours: Sunday and Monday 9am – 6pm, Tuesday 9am – 4pmWebsite: www.moda-uk.co.uk

Book now...The annual announcement of The Independent Footwear Retail Association’s Footwear Awards will also be on the launch day of Moda, marking the third year that the IFRA have hosted the event during the show. It will take place at 7pm on 20th Febuary, 2011, at the Hilton Birmingham Metropole Hotel at the NEC. For more information or to buy tickets email admin@shoeshop.org.uk.

Taking place in one of the UK’s largest exhibition centres, Moda provides the perfect platform for brands from all areas of the fashion industry to showcase their latest offerings for the coming season. Hotly anticipated, the event will bring together a collation of big names in womenswear, lingerie and swimwear, accessories, menswear and footwear, creating an ideal environment for buyers to view a wide range of products.

For 2011, Moda Accessories will again cover all fashion accessory products; from scarves to millinery, retailers are sure to discover a wide choice of exciting new pieces. This area of the show gives buyers a valuable chance to view the next season’s accessory offerings alongside emerging clothing trends.

Moda Accessories welcomes many new exhibitors – including Dolly Martin and Southcombe – and will also see the return of established brands such as Bulatti and Dents.

The footwear exhibition is divided into fi ve zones – Life, a section dedicated to unisex and casual names, as well as men’s fashion brands; Boutique, showcasing contemporary women’s fashion; Essential, mainstream and comfort footwear; Express, in-season designs, fast fashion and high-volume ranges; and Kids, which will host all children and infant footwear brands. Splitting the exhibition in this way allows buyers to target specifi c products and means that all major areas of the footwear market are catered for.

Throughout the three day event, visitors can enjoy a series of catwalks showcasing the key accessories trends for autumn/winter 2011. And, as ever, the show will include retail-oriented seminars from a selection of industry experts. These talks allow guests to gain information and tips on how to further their success, and also give an insight into ways to improve and move business forward.

CapizStand: N11

+44 (0)1449 775 566

www.capizonline.co.uk

Capiz presents a whimsical collection inspired by romance for its spring/summer

offering. Heart details make a regular appearance and bold statement pieces sit alongside delicate

crystal items. The colour palette comprises muted naturals and nudes, through to nautical stripes, denim tones, and multi-colour pieces. Predicted

best-sellers in the brand’s handbag offering include nautical striped bags and the

patent mock-croc laptop bag.

SSP HatsStand: N40

+44 (0)1754 899 090

www.ssphats.net

SSP Hats will be showcasing its new millinery collection at Moda. This is a brand new direction for the

accessories import company, which now offer

a full range of competitively priced headwear.

Designing for SSP Hats under the classically named Hawkins Collection is leading Millinery retailer and designer, Elena Lewis. With her wealth of retail experience, Elena has created a beautiful collection of effervescent designs, retro shapes inspired by 80s fun, while the new season’s colour palette oozes Edwardian elegance.

Boardman BrosStand: M41

+44 (0)161 832 2381

www.boardmanbros.co.uk

Throughout the last few seasons millinery has become increasingly popular, with classic styles meeting contemporary street fashion. This influence can be seen in Boardman Bros’ latest collection, Elegance 2011. Rich, colourful fabrics meet feathers, beads, silk bows and elaborate trims for statement pieces with a fun, fashion-forward edge. The range includes shaped hats, pillbox fascinators and hairbands.

Gabriella HandbagsStand: P59

+44 (0)1606 869 333

www.gabriellahandbags.com

Gabriella Handbag’s summer range is a continuation from the existing collection of feminine items, with emphasis on style and

detail. The pieces combine both neutral tones and a myriad of colours, with denim blue, beige, khaki and brown, light grey and

nautical taking centre stage. With the main emphasis on detailing, studs, bows, frills and floral motifs are in full force.

Top DrawerTop DrawerModa

Modrec InternationalStand: N21

+44 (0)191 258 4451

www.modrec-int.com

After the success of the Saddler 2000 and 3000 ranges last year, Modrec International will be presenting the floral, embossed and patch additions to its collections. Alongside this are handbags for autumn/winter 2011, which will feature embellishments and high quality metal hardware. In addition, Modrec will be offering new men’s wallets under the Pierre Cardin label, in croco, montana and casablanca leathers.

The World of Dolly MartinStand N69

+49 (0)431 380 4168

www.dollymartin.com

The World of Dolly Martin introduces its offering of handmade, fashion jewellery and accessories. In addition to its year-round product range, the brand launches new and exclusive collections each season, in line with the forecasted trends, colours and styles. Recent additions that will be on show at Moda include Frangipani, Woody, Snake and Little Rock. The pieces will be presented in the season’s colour palette which includes oranges, yellows, petrol blue, nude and pinks.

SusinoStand: P41

+44 (0)151 486 8866

www.susino.co.uk

Moda will be home to the launch of Susino’s frilled compact umbrellas, Pink Paolo. The product will be available in a range of block colours in this season’s palette, as well as three floral and three animal print fabrics. All in all, the brand

stocks over 60 lines, including frilled umbrellas and reusable

shopping bags.

Moore and Moore Stand N48

+44 (0)1884 860 900

www.mooreandmooretextiles.com

Moore and Moore has become known for its range of soft and luxurious faux fur products, all of which are designed and made in Devon, using the highest quality of material.This year, the brand has broadened its range of fashion accessories to include head muffs, hats, scarves, cuffs, gillets, gloves, boot liners and toppers. So far, the hats and boot toppers have received a great response, and the team is confident that the new offering will prove to be a runaway success.

Gaby’s Stand: P59

+44 (0)1606 869 333

www.gabysfashion.com

Gaby’s spring/summer 2011 collection features neutral tones and statement detailing which closely mirrors trends

for the coming season. The colour palette includes many colour combinations such as beige and soft greys, multi-colour, black and white, denim blue and nautical tones. Also available is a collection of coordinating watches and sunglasses.

Smith & CanovaStand: G06

+44 (0)113 265 7676

www.smithandcanova.co.uk

Smith & Canova is a well established brand, offering high quality leather goods and accessories for men and women. Its products range from handbags and purses, to wallets and washbags. The current collection also features evening bags, laptop covers and trolley cases, and its sister brand, Claudia Canova, offers a range of high fashion, affordable synthetic handbags and accessories in a wide variety of designs, materials and colours.

Moda Handbag Stand: O50

+44 (0)161 839 1116

www.modahandbag.com

Moda Handbag is part of the Move & Moda group. The brand was founded in Italy about 20 years ago, and has been part of the UK market for 10 years. It offers a wide range of ladies’ handbags and purses, all made from high quality materials, and the collection includes dainty, feminine styles with floral and animal prints, sexy utility styled pieces and statement evening bags, all designed in Italy.

Richard DesignsStand: G14

+44 (0)1353 661 600

www.richarddesigns-boutique.com

Established twenty-five years ago as a manufacturer of high quality, handmade bridal accessories, Richard Designs has expanded from bridal millinery into fashion and occasion-wear. All of the items are created at the brand’s workrooms in Ely, Cambridgeshire, and each piece is made to order which allows for custom colour matching. The latest collection, Boutique, features vintage-chic bows and fancy pillboxes, along with handmade flower details on the hats and fascinators. Varying fabrics have been introduced for added textures and dimensions to the popular shapes and styles, while a new range of winter-chic occasionwear styles will appeal to party fashionistas.

Top DrawerTop DrawerModa

Nigel Rayment Stand: E18

+44 (0)1582 481 263

www.nigelrayment.com

Nigel Rayment will be showing his full collection at Moda, offering an extensive range of millinery and facinators for the mother-of-the bride and groom. The brand’s clientele includes members of the Royal Family, prime ministers and stars from around the globe. The spring/summer 2011 collection consists of 60 different styles, including wide weeping brims and neat hats, each available in an expansive choice of colours and fabrics.

Barbara Easton Stand: N29

+44 (0)1628 824 747

www.barbaraeaston.co.uk

Barbara Easton founded the company more than 30 years ago in a small village in Berkshire. Since then, Barbara Easton’s jewellery has steadily increased its portfolio of stockists, and firmly established itself as a high-quality accessories label. The majority of the jewellery collection is handmade in Italy, and for this season, stunning, Chanel-inspired, black and white necklaces and electric brights form the basis of the collection.

Base London Stand: Y09

+44 (0)208 532 0000

www.baselondon.com

The autumn/winter 2011 Base London boot collection comprises a diverse selection of styles and interpretations. The working boot designs, which have become seasonal winners for Base London, are updated to reveal new trims and treatments. Details, including heavy-duty buckles, intense leather finishes and brogue detailing, are incorporated in an array of designs. The working boots and hiking boots include Scott, a rambling fashion hiker, and Parade, a sheepskin cuffed working style. The Base London boot collection blends strong functional elements with impressive detailing and high quality leather treatments.

Pell Mell Stand: V4

+44 (0)1436 677 442

www.pell-mell.co.uk

Pell-Mell is an independently-owned, design-led leather goods brand. Its main focus is ultimately to create bags using clean lines and edgy details but for practical function. The use of distinctive colours

and leather textures, alongside artisan tanning techniques gives each product an individual look.

Plus, many pieces feature handwork detailing, such as plaiting, for added character. While the

offering is predominately aimed at women, Pell-Mell also has a range of classic

contemporary products for men.

Poltsa Stand: M39

+44 (0)208 393 6010

www.poltsa.co.uk

For 2011, Poltsa has added a twist to its pendant scarf with the addition of a handmade beaded butterfly detail. As per Poltsa’s traditional pendant scarves, each product is handmade in Spain by a team of art students working in conjunction with a Barcelona-based designer. The butterflies are individually handmade and consist of a combination of crystal and other beads in different materials. Colours available include turquoise, pistachio, fuchsia, silver grey, beige and camel.

Pia RossiniStand: B11

+44 (0)289 146 7999

www.piarossini.com

Pia Rossini is synonymous for its collection of kaftans, maxi dresses, sarongs, hats and bags – all of which are available in a range of prints and attractive colourways. Beach accessory items are all coordinated, and there are bespoke merchandising layouts available for product groups for guidance on how to place the colour stories. The brand also offers a mid-season range of spring scarves and wraps in a mix of fabrics and prints, and all will be showing at Moda.

Rocket DogStand: W10

+44 (0)208 207 7200

www.rocketdog.co.uk

Inspiration for Rocket Dog’s autumn/winter 2011 collection comes from romance novels and modern art, and sees rich earthy tones and bold colours combining to create an exciting colour palette. Tweeds, leathers, suedes, velvets and checks adorn designs, befitting whimsical literature from the likes of Austen and Brontë. The laces, buckles and delicate fabric trim details introduce a vintage feel to the footwear. In contrast, the modern art influence of vibrant colours, angular silhouettes, graphic designs and pixelated imagery appears across a selection of flats, heels and boots.

Ouch!

LondonStand: N8

+44 (0)1202 475 999

www.ouchbags.com

Ouch! London brings to the fore its festival

collection. Reaping inspiration from from

Glastonbury, Isle of Wight and other music

festivals up and down the country, the brand

has created an offering of bags centred around

vibrant bursts of colour and bold statements.

Think rainbows, polka dots, flowers and

circles alongside patchwork, oversized

graphics and a wide range

of colourways.

Rascal Shoes LtdUnit 6The Court YardGrane RoadHaslingdenLancashireBB4 4PB

tel: 01706 210036fax: 01706 228332

email: info@rascalshoes.co.uk

www.rajexports.biz

123/400, Fazalganj, Kanpur - 208012 (U.P) INDIATel: +91 512 2237913, Fax: +91 512 2237443,

Mobile: +91 9919366186, Email: md@rajexports.org

Manufacturers and Exporters of Ladies fashion bags

StandS33

Janan Leojanan@cocoroselondon.com

Gareth Austin-Jonesgareth@cocoroselondon.com

Phone: 07948 356 647

www.cocoroselondon.com

Spring-Summer 2011Autumn-Winter 2011

Pure, Stand KFo104Micam, Stand B25 Hall 6

A mid price but high-quality collection, full of colourful and modern pieces. Mia Jewels is dedicated to the fashion conscious, making expensive

looking jewellery at an affordable price.

Their website is full of special pieces that you’llwant to wear again and again.

Mia Jewels, 7 Campden House Court, 42 Gloucester Walk, London, W8 4HU

T: 07876 031454 E: miajewels@hotmail.comwww.miajewels.co.uk

Stacks of Choice

Oasis Reading Glasses

RRP £12.99

Just one of our many new styles

to choose from.

Giving & Living

In BriefShow: London Fashion Week

Dates: 18th – 23rd February, 2011Website: www.londonfashionweek.co.uk

Th e British Fashion Council (BFC) has now announced the provisional schedule of designers who will be showcasing their autumn/winter 2011 collections at London Fashion Week (LFW) in February, 2011.

Returning to show this season is luxury British brand Aquascutum and Temperley London, celebrating its 10th anniversary. Th ey will join current LFW catwalk designers including Antonio Berardi, Burberry Prorsum, Jonathan Saunders, Matthew Williamson and Pringle of Scotland, as well as emerging BFC Newgen sponsored by Topshop talents. In addition, new to the presentation schedule for February are J. JS Lee and Les Chiff oniers.

British heritage menswear brand, Alfred Dunhill, will be at the event, hosting an intimate style salon show on Tuesday evening as a prelude to Menswear Day on Wednesday 23rd February. Showing at LFW’s dedicated Menswear Day for the fi rst time is Cassette Playa, who will be showcasing her luxury streetwear collection on the catwalk.

Modern menswear tailoring label Mr Start and luxury heritage brand Bally will be making their debut. Both will show their collections on the presentation schedule for Menswear Day.

London Fashion Week will run from Friday 18th – 23rd February, 2011 and will again be located at Somerset House, Strand WC2.

For more information about the show’s schedule or any other details, visit the website at www.londonfashionweek.co.uk. Th e provisional catwalk and presentation schedule for autumn/winter 2011 is subject to change and is updated regularly. Refer to the online schedule for the latest version.

It’s nearly here – the ever hotly-anticipated London Fashion Week, and it looks to be as exciting as ever. Here’s who has been announced to appear at this leading fashion event

London Fashion Week

All-important schedule for

Matthew Williamson

Burberry

Mary Katrantzou

Peter Pilotto

Wallets & purses

Loosen your

Fiorelli captures 2011 with a new look. Functional simplicity sees sleeker designs blend with the new minimalist wardrobe. Camel tones add a fashion edge to formal shapes while soft lavenders and dusky rose tones give a feminine feel to sleek modern styles. An exciting palette of spring blues enhances the collection with light sea aquas fl owing into deep denim blues. Natural snakes and oversized crocs add texture to statement silhouettes creating a tactile and invigorating collection. Fiorelli grasps all of the key trends for spring/summer 2011 and pushes the boundaries to create an outstanding collection of classic timeless pieces with a dynamic twist. For more information visit the website at www.fi orelli.com.

Penelope & Parker has a number of off erings for the coming season. Mia Plum and Mia Fuschia are colour options of the new croc print leather housekeeper-style wallet, which has plenty of room, a small internal pocket perfect for earrings or stamps, and an external zip for coins. Th e Odel Python is a printed travel wallet which comes with ample storage for cards, cash, passport and phone – including an iPhone or Blackberry. Also on off er is a small coin purse and to help keep diff erent currencies separate, as well as zipped coin section on the back. For more information visit the website at www.penelopeandparker.com.

Nature Trail supplies a specially designed range of purses and wallets, made from the fi nest materials and in a variation of styles. Th e company has a vast range of classically-styled purses at reasonable prices and the UK−based design team stay in touch with the latest fashions in order to provide the very best to its customers. For more information on Nature Trail’s latest collections, visit the website at www.naturetrailuk.com.

Purses and wallets are popular impulse buys with relatively low price points, and are an easy gift to pick up for loved ones. We have a look at some new offerings coming up this year...

Nature Trail

Nature Trail

Nature Trail

Penelope & Parker

Penelope & Parker

Fiorelli

Rowallan of Scotland has unveiled another 10 ranges of small leathergoods. Emphasis has been placed on using a combination of a variety of natural leathers with contemporary styling. Th is can be seen from the featured ranges. Th e Fusion range, which is available in turquoise, pale green and pink, uses beautifully soft drum dyed cowhide and the attention to detail is exemplifi ed with the three colour plaited border and on-trend metal zips. Th e Valencia range of wallets combines polished buff alo leather and classic styling with a bright striped lining which appeals to all age groups. Rowallan price points are competitive and as a result margins available to retailers are maximised. For more information visit the website at www.rowallan.com.

Mywalit’s multicoloured elephant logo and endless colour combinations make its creations original and recognisable. Th e company initially concentrated on creating colourful purses and wallets but has now enriched its collection to include colourful handbags for day and evening, travel accessories, and a classic business line featuring laptop and iPad cases and organisers. Th e bold colours, attention to detail, and use of fi ne soft nappa leather has been used in Mywalit’s newest collections for the coming season. Barcelona encompasses quilted diamond patterns and contrasting trims with leather strapping threaded through silver chains to set it apart. For more information visit the website at www.mywalit.com.

Bolla Bags continues its range of Wessex small leathers with two tone colour options, black and red, black and tan and brown and tan, as well as being available in plain black. Th e leather used is luxuriously soft to the touch and the purses and wallets provide all the functionality needed from this type of product. Trade prices are reasonable, making these an aff ordable option without compromising on quality. For more information visit the website at www.bollabags.com.

Th e District range by Storm includes the Hadley buckle purse – a textured faux leather PU with poly satin lining, which features the D ring as seen in the Storm jewellery collection. With an internal zip coin pocket and a four-card slip pocket and photo pocket, the product comes in a range of colours. Th e handbag and accessories collections continue to develop each season giving innovative designs and contemporary style, both for men and women. Th e range of wallets off ers innovative designs within each collection. Th e Rockwell is a PU leather wallet with real leather trim. It has four slip pocket card holder, double note section and stud coin pocket, is available in black or brown, and as with all wallets comes in a presentation tin. For more information visit the website at www.stormwatches.com.

Storm

Bolla Bags

Bolla Bags

Mywalit

Manufacturers & Wholesale Suppliers of Bridal & Evening Accessories Tiaras and matching jewellery, fascinators, marabou wraps…

www.nathaliefrench.comEMAIL: info@nathaliefrench.com

TEL: 01469 589646 - FAX: 01469 589647

Window Dressing

Poppy Agate cuff , Rosie Fox+44 (0)845 465 0400www.rosiefox.com

Th e joys of

Rianna Fry looks at a selection of vibrant accessories to create a colourful, kitsch and fl oral shop window display...

Window dressing

Artisan Life+44 (0)207 608 2717www.artisanlife.co.uk

Stoneware pitcher in Sophia white, £23, Berry Red

+44 (0)1432 274 805www.berryred.co.uk

Zandra Rhodes by Strutt Couture+44 (0)1475 746 000 www.amg-group.co.uk

Little Bow Peep collection, Irregular Choice (DSL Licensing)+44 (0)333 7000 001www.dsldesign.co.uk

Spring fl ower decorations, £9.99, Th e Contemporary Home

+44 (0)2392 469 400 www.tch.net

Wooden wall clock with a peony design, £12.95, Melody Maison+44 (0)1302 711 116 www.melodymaison.co.uk

Abigail’s Party, Irregular Choice+44 (0)1273 229 020www.irregularchoice.com

Country rose magnetic pegs, £3.95 (set of four), Live Laugh Love +44 (0)1342 842 599www.livelaughlove.co.uk

Patchwork folding chair, £49.99, Homesense+44 (0)1923 473 000 www.homesense.com

Handpainted metal candelabra, £44, Berry Red

+44 (0)1432 274 805www.berryred.co.uk

The Jewellery ShowTop Drawer

Smith & CanovaHall: 19, Stand: G06+44 (0)113 265 7676www.smithandcanova.co.uk

February’s event is undeniably one of the biggest UK retail trade events of the year, at which visitors dedicate much time to walking around the show. Spring Fair International is looking as exciting as ever and, in addition, The Jewellery Show returns as a popular offshoot. Over the next 14 pages we delve into both shows to give you an idea of what’s on offer

Spring Fair

■ ■

Shop online www.giftwarehouse.euAll orders placed on line over £100 + VAT will be “carriage paid”

(UK Mainland Only)

Visit our showroomOpen Monday & Tuesday 10am - 5pm

Tel: 01159 461173 or 07764 352726 Email: info@giftwarehouse.eu

Units 83/84, Trent Business Centre, Canal Street, Long Eaton, Nottingham NG10 4HN

See our comprehensive range of Scarves, Bangles and Handbags, either at one of our trade shows, or online, or visit our showroom.

GiftWarehouse

2011 TRADE SHOW PROGRAMME

Spring Fair - NEC, 6th – 10th Feb, Stand 19C49

Moda Accessories - NEC, 20th – 22nd Feb Stand P68

Home & Gift - Harrogate, 17th – 20th July, Stand QS-37

Moda Accessories - NEC, 14th – 16th Aug, Stand TBC

Autumn Fair - NEC, 4th – 7th Sep, Stand 4M50

The Jewellery Show

In Brief

Show: Spring Fair InternationalVenue: Birmingham NEC

Dates: 6th – 10th February, 2011Times: Sunday-Wednesday

9am-6pm, Thursday 9am-4pmWebsite: www.springfair.com

What’s in Store...

During this month’s Spring Fair International it is expected that 3,000 exhibitors, 500 new exhibitors and 300,000 brand new product launches will be at the event. In addition, it has also been announced that there will be an exclusive London 2012 Olympic Showcase.

Organiser of Spring Fair International, Emap Connect, has unveiled plans for the 2011 exhibition, the largest and most comprehensive retail trade show in the UK, covering 12 key buying sectors including design-led gifts, fashion jewellery and accessories, and The Jewellery Show back by popular demand.

Building on the success of Spring Fair International 2010, the fair in 2011 will once again benefit from a major investment in new features and an influx of new exhibitors and companies returning to the event.

The new features for 2011 will include the Fashion Accessories Catwalk and Seminar Theatre, in hall 19.

The Trend House will showcase hot contenders for the following seasons’ best-selling products, based on themes provided by global trend forecasting service WGSN and its sister resource HomeBuildLife. Briefings will take place on the hour and visitors can take away a complimentary trend pack.

Located next door to The Trend House, the Trend Café will provide light meals, snacks and refreshments, while a newly created fine dining restaurant will offer the perfect environment for

business meetings and client entertaining.Fashion Jewellery & Accessories at Spring Fair

International will be located in Hall 19 and 20, where a brand new catwalk and Seminar Theatre is set to bring fashion to centre stage. Three live catwalk shows a day – taking place at 11am, 1pm and 4pm – will bring a constant buzz to this growing sector of the exhibition.

In addition, for the first time in 2011, Spring Fair International is joining forces with Emap

brand, World Retail Congress, which will host its advisory board meeting on Monday, 6th February.

International buyers will further benefit from a dedicated buyers’ lounge in the Piazza Toute Suite, free internet facilities, free cloakroom and a comprehensive list of suppliers ready to export.

See the next few pages for Spring Fair International exhibitor profiles, and turn to page 81 for a comprehensive sneak preview of The Jewellery Show.

Spring Fair

Addject

CapizHall: 19, Stand: H01+44 (0)1449 775 566www.capiz.co.uk Capiz will be launching its spring/summer 2011 collections of jewellery, handbags and accessories at the show. Th e main focus for this season is romantic and whimsical designs, for which hearts play a large part. On off er are bold, statement pieces through to delicate crystal, with the colour pallete comprising muted naturals and nudes, to nautical stripes and denim tones, and pops of colour from many multi-colour pieces. Capiz will also be launching a new look brochure, which will make ordering even easier, in addition to a new online site for trade customers.

Umbrellas at Lindy LouHall: 19, Stand: C29+44 (0)1273 564 020www.lindy-lou.co.ukLindy Lou continues to introduce new designs to the high street, many of which will be launched at the show. However, the company also produces printed bespoke, corporate see-through umbrellas, specialising in modest quantities to suit the demands of small- to medium- size companies; in addition the rates are very competitive for large shipments. Th e umbrellas are ideal for those looking for an eff ective and inexpensive way of advertising a company name or any retailer looking for an exclusive design.

WonderweaveHall: 19, Stand K29+353 1429 5006www.wonderweave.ieWonderweave’s new season off erings include a satin dress and patterned WonderWrap. Th e dress is available in six diff erent prints and one size, which can be worn in a multitude of ways. It has open ties meaning it can be fi xed as a halter-neck, v-neck, and even a skirt or poncho. It can be transformed from a beach dress to evening wear on holidays, perhaps resulting in a lighter luggage load, and the satin material is wrinkle free. A new patterned WonderWrap has now been added to the design range which is a more glamorous choice.

Funky FingsHall: 19, Stand: J51+44 (0)1227 283 482www.funkyfi ngswholesale.co.uk Funky Fings’ spring 2011 range will off er lots of new necklaces, bracelets and rings. Th e company now has a strong team of agents covering most of the UK, and appointments can be booked by calling the above number. Th e easy to use website contains many of the products on off er, on which it is also possible to make an order or view complete ranges.

Tick Tock TradingHall: 4, Stand: H62+44 (0)2871 312 680www.ticktocktrading.comShains are a new customisable eco-trendy fashion accessories for kids and teens. Th e product consists of a tactile rubber bracelet, cuff , necklace, keyring or brooch, − available in 12 colours − and includes alphabet and themed picture icons which can be added to the band. Shains can be can be purchased singly or in kit form, which contain the accessory, the entire alphabet and themed icons. Th e products are also environmentally friendsly too as they are made from both recycled and recyclable materials, as is all the packaging. In addition, 10% of the profi t made from sales will be donated to various environmental organisations.

FatlipHall: 19, Stand: K51+44 (0)1905 612 955www.fatlip.bizFatlip, supplier of contemporary costume jewellery, is opting for a festival of colour at Spring Fair 2011, with over 50 new lines on show. Bursting into life on the stand will be a number of fl oral designs in bright colours, along with some heart designs in bold, block colour. Th ere are new styles in the colourful Amarella collection featuring capiz shell and resin with lightweight aluminium. Fatlip will also be launching more delicate ranges with matching necklace, bracelet and earrings. Despite the continuing trend for bold, chunky pieces, the more classically-styled and shorter length jewellery is still very popular. Carmen is a range of cut-glass and crystal dress jewellery and will have some new designs and colours added for the season.

AddjectHall: 4, Stand: G46/H45+44 (0)207 241 1220www.addject.comAddject have exclusively launched Lug®, an established Canadian luggage brand, for the fi rst time in the UK, this January, 2011. Th e diverse Lug® collection includes bags, accessories, travel pillows and luggage tags, both for travel and everyday life. Available in a core palette of eight brilliant colours, Lug®’s innovative design makes each product functional for most scenarios. For more information on Lug® visit the Addject stand.

Carrie ElspethHall: 4, Stand: D26+44 (0)1446 771 271www.carrieelspeth.comCarrie Elspeth has created a varied, versatile new collection, packed with colour and texture, perfect for the promise of spring. Four new heart designs will heat up Valentine’s sales, and a series of brushed metallics are sure to catch the customer’s eye. Also included in Carrie’s new spring 2011 off ering is a range made from recycled paper beads, and Glamour, a bold and luxurious design. All of Carrie Elspeth’s jewellery continues to be handmade in Wales, and comes with attractively branded packaging and point of sale material.

See us at: Spring Fair on Stand 19 B01/C03, Moda on Stand N8 and Chic on Stand A40

LONDON

For trade enquiries and catalogue please contact us

Nature Trail House12 Billet RoadWalthamstowE17 5DNT: 0208 531 1214F: 0208 531 2616E: sales@naturetrailuk.comwww.naturetrailbags.com

The Jewellery Show

Classic CanesHall: 19, Stand: D50+44 (0)1460 75686 www.classiccanes.co.uk Walking stick specialist Classic Canes will exhibit a new range of Glitterati canes at its 22nd consecutive Spring Fair. Th e glamorous ladies’ walking sticks feature chic, glittering designs such as fi reworks, four-leaf clovers and even poinsettias for next Christmas’ gift s. Other new sticks include ash wood ‘pistol grip’ canes, grown and manufactured at Classic Canes’ Somerset woodland. Th e family business’ range comprises over 600 traditional and contemporary models, ensuring there is a walking stick for every purpose and budget.

Look East Australia (UK)Hall: 19, Stand: L38+44 (0)1572 787 778www.lookeastaustralia.comTh e company tells us it’s delighted with the new season lines which coordinate perfectly with the latest colours for spring and summer. Look East Australia is known for its colourful pieces of jewellery, and this season the muted pastel palette of lavender, duck egg blue and warm stone will be contrasted with vibrant jewel colours. It will also be launching a pretty collection for younger girls as there is strong demand amongst their retailers.

Spring Fair

BagabookHall: 19, Stand: C21+44 (0)7821 895 381www.bagabook.comTh e Bagabook Xtra is a classic executive style with a black leather look and will be launching at Spring Fair 2011. It is larger in size – 27cm x 20cm – and takes up to a 6cm-thick book. Th e company ensures students will love the Bagabook Xtra for its sense of style, professionals will appreciate its practicality, and people of faith will thank it for protecting their most precious book. Bagabook is proud to be helping preserve the life of books in print during a digital age, as the company believes people have a connection with books that they do not get with the new technology.

Wiley AccessoriesHall: 19, Stand: D29/D21+44 (0)1484 475 800www.wileys.co.uk Th is season sees the launch of new premium brand, Juno. Th e handbag collection incorporates statement pieces, with key design infl uences, yet remains commercial and aff ordable, applying luxurious fabrics with elegant decoration to create distinctive styles. A neutral, warm colour palette with fl ashes of highlight colours like coral, red and classic tan are key shades; key shapes are transformed by bold fi ttings such as jewel-like charms and trinkets. Styling is feminine and glamorous and has been passionately pieced together by a dedicated design team, taking inspiration from all over the globe.

Smith & CanovaHall: 19, Stand: G06+44 (0)113 265 7676www.smithandcanova.co.uk For over 15 years Smith & Canova has off ered high quality leather handbags and accessories, supplying customers worldwide. For spring 2011, the company will continue to off er stylish leather pieces at a high level of quality and fi nish. Trends this season include soft creams and corals, tassel detailing and a fantastic new material, eel skin leather. Th is new material is luxuriously tactile with a soft glossy fi nish and the company has developed a range of eel skin ladies and gents accessories in a variety of beautiful colours. Smith & Canova has experienced great success with its made-to-order collections which has allowed customers to handpick a more exclusive range using their designs or the company’s.

GoodlookersHall: 4, Stand: D19 +44(0)1634 713 900www.goodlookers.co.ukGoodlookers’ spring/summer 2011 collection comprises a wealth of new reading glasses, sunglasses and sun-readers off ers both fashion appeal and sensible value for money. One of the many new designs for 2011 is the retro Richmond reading glasses that combine a classic 1950s shape with contemporary contrasting colours. Other new models include the glamorous Ecuador sunglasses, which incorporate a serious sparkle of leopard print, and the Florence readers that interestingly fuse together varying patterns and colours just for the fun of it. All of this is off ered with good quality and reasonable price points.

EnvirosaxHall: 4, Stand: B11+44 (0)1792 797 968 www.envirosax.com/uk Eye-catching prints and bright colours make Envirosax accessible for people to contribute to saving the environment, while maintaining their individual style. For spring/summer 2011, the company will be launching three new ranges – the colourful Optimistic collection, a more traditional Cherry Lane selection and a trendy Travel line, with images featuring the glamorous landmarks of New York, Sydney and Paris. Th e reusable bags are convenient for storing in carry-on luggage. Th ey are durable and off er an environmentally friendly and fashionable alternative to disposable plastic bags.

DesignsixHall: 19, Stand: H19 +44 (0)208 766 7823www.designsix-london.comTh e in-house design team at Designsix has turned its attention to womenswear – as well as jewellery – and is proud to present its fi rst collection of soft jersey pieces and directional prints in a palette of black, grey, teal, moss green, navy and red. Th e company is also about to launch an e-commerce retail website which will feature the full range of Designsix clothing and 30-40 hero jewellery products.

Spring FairNEC Birmingham6 - 11 FebruaryHall 18 - Stand D01

Pure WomenswearOlympia - London13 - 15 FebruaryGallery Stand J43

Moda Womenswear NEC Birmingham20 - 22 FebruaryAccessories Stand N41

Lorraine Thomas

Agent Bulatti for the UK/Eire

POBox 1513ChelmsfordCM3 3XQ

T 01245 360949F 01245 362509

E lorraine@bulatti.co.ukW www.bulatti.co.uk

The Jewellery ShowSpring Fair

Axel DavidHall: 19, Stand: C06/D07+44 (0)1422 244 800www.axeldavid.com Alex David’s Love at First Sight concept involves attractive designs in striking colours to cause a fi rst sight attraction. For autumn/winter 2011 this attraction is derived from mother nature in all its glory. With a vintage edge, Axel David combines a look inspired by the woods and all its containing elements shown through the use of croco and material with deep-seated grains. Colours on off er are both rusty and autumnal such as burned orange, green, red and petrol.

Bagsac Hall: 19, Stand: C06/D07+44 (0)1422 244 800www.bagsac.comWomen are increasingly looking for a bag with the intrinsic power to personalise their outfi t. To answer this, bag label Bagsac is launching a varied collection of statement bags for each moment of the day. Th e bag label’s off ering for fall 2011 pays tribute to modern power women by launching a worldly wise distinctive range where attitude meets glamour, and Bagsac tells us the products are uncomplicated in their simplicity, but powerful in their execution. Th ey are sturdy and robust but with a charming twist for that intended high-impact look. Deluxe accessories impart a cosmopolitan feel to the bags and therefore play a key role within the Bagsac philosophy to design powerful statement handbags.

Talbot Import CompanyHall: 19, Stand: H20/H28+44 (0)1273 776 415 www.talbotfashions.comLatest ranges from Talbot Import Company include eclectic ceramic and glass designs, crystal and fi mo combinations, enamel pendants, stylish paua shell, multi charm bracelets, and chunky acrylic bangles. For the boys, there are tattoo style pendants and leather cuff s, wrist bands, skull and pirate accessories. To fi nd out more visit the Talbot Import Company stand.

Shared EarthHall: 4, Stand: E41+44 (0)1904 670 321www.sharedearth-trade.co.ukShared Earth is celebrating 25 years in Fair Trade at the show. It will be introducing a record number of new ranges, available to view at stand. Th ese include ranges of African jewellery from Shared Earth’s new supplier group in Kenya. Visitors can choose from traditional tribal brass jewellery, bone safari-inspired pieces and painted and hand-carved Kenyan soapstone earrings. Th ese products are complemented by a large new range of African Adventure and Metallic Tribe fashion jewellery from India.

The Jewellery Show

Picture CaseHall: 19, Stand: E48/F49+44 (0)1371 878 047www.picturecase.co.ukPicture Case has now established itself as a prominent seller of funky and eye-catching luggage. It makes hand luggage a true fashion accessory, with a design for everybody, and will be launching the new Cuppy Cake design at the show. Picture Case also off ers a brand for children, Th e Cuties and Pals, to which it will be adding a bee and pig to the range of trolley cases and matching back packs, off ering kids of all ages their fi rst travel set.

Mala LeatherHall: 19, Stand: E51+44 (0)1543 483 230www.malaleather.com On display at the show will be Mala Leather’s new collections including the beautiful Angelhearts range which comprises four purses with heart appliqué detail on the front. Th ere is also a new men᾿s range called Verve made in soft premium leather and packaged in a gift box, as well as a new selection of the popular Pinky purses. All collections can be viewed and bought online.

About Face Hall: 19, Stand: M1+44 (0)1666 829 666www.aboutface.ltd.ukAbout Face off ers a diverse collection that encompasses a number of diff erent looks, but with a central theme – strong, distinctive design that’s a bit quirky and out of the ordinary. Th e selection ranges from designs in organic, natural materials in vibrant colours that are ideal for holidays or work, to special occasion pieces using the best Italian glass beads and Swarovski crystals. Highly individual one-off statement pieces for any occasion and at a wide variety of price levels are also an About Face speciality.

Spring Fair

NamasteHall: 6, Stand: C05/B06+44 (0)1756 700 790www.namaste-uk.comNamaste’s spring/summer 2011 collection will be launched at Spring Fair International. Th e extensive range includes beaded jewellery, bags, scarves and an inspired off ering of latest trend clothing. All Namaste products are fairly traded and designed by its in-house design team in collaboration with suppliers. Namaste’s vast collection includes gift s, jewellery, clothing, accessories, soft furnishings, home accessories and furniture. A generous discount structure combined with depth of products is off ered to customers.

Alexander ThurlowHall: 19, Stand: B40/C41+44 (0)208 766 6466www.alexanderthurlow.comAlexander Th urlow tells us it has already had a good reaction to the new spring/summer 2011 range. Selling very well already are the necklets which incorporate diff erent fabrics mixed with natural wood and shell parts. Brightly coloured beads and vintage necklets are still in evidence this year, with bracelet sales still continuing to rise.

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Spring Fair 2011, NEC,

Hall 18 Stand A28, 6-10 February 2011

The Jewellery Show

One of the fastest growing jewellery trade exhibitions returns this year, bigger than 2010. The Jewellery Show, part of Spring Fair International 2011, is set to excite visitors this time around. We find out more...

Following a hugely successful re-launch in 2010, The Jewellery Show at Spring Fair International 2011 will once again set the pace for the year ahead and assert its position as an important jewellery trade exhibition in the UK.

Jewellery retailers attending the show can look forward to seeing more than 40,000 new product launches from around 400 exhibitors, ranging from established international diamond suppliers to the best new design talent the jewellery trade has to offer.

For 2011 innovative design will be taking centre stage. In a new collaborative partnership with the Houlden Group, The Jewellery Show organiser Emap Connect has refreshed and re-edited the Design Quarter in hall 18. The arrangement will see Houlden Group sponsoring a brand new Design Quarter Gems feature and launching its inaugural Houlden Group Designers of Excellence Award during the show.

Some leading UK designers will exhibit at

The Jewellery Show for the first time under the Gems umbrella, including Babette Wasserman, Katie Rowland, Ana de Costa, Alexander Davis, James Newman and SHO Fine Jewellery. During the show, Houlden Group will choose one or more of these designers as recipient of its Award, providing a formidable opportunity for these companies to grow their business. The winners will be announced on Monday, 7th February at 4pm on the Catwalk. Visit the website for more information.

Also new for 2011 is Dutch brand Ti Sento along with sister charm brand Charming, while top-selling suppliers Hot Diamonds, Feniom and IBB are all to return to the exhibition. Other new companies include Lola Rose, Kranz & Ziegler, Pranda UK, Moon Products and Step by Step Jewellery. The Company of Master Jewellers will also be supporting the show.

Another big supporter of The Jewellery Show is Pandora which will once again sponsor the Catwalk Café area at the heart of halls 17 and 18 at the NEC where three catwalk shows will take place per day. The Pandora Catwalk Cafe will showcase the very latest jewellery trends supplied

by WGSN, inspiring retailers to buy directional ranges to ensure a great return on investment.

In between the runway shows, a host of industry experts will present a series of seminars on topics such as online retailing and shop security, and trend tips specially designed to help retailers improve and grow their business.

Chamilia, Glasgow-based jeweller P Kennedy (featuring the Truth brand), Bransom Retail Systems and the Company of Master Jewellers will also return as major sponsors and exhibitors of The Jewellery Show.

In Brief

Show: The Jewellery ShowVenue: Birmingham NEC

Dates: 6th – 10th February, 2011Times: Sunday-Wednesday

9am-6pm, Thursday 9am-4pmWebsite:

www.thejewelleryshow.com

Condor GroupHall: 18, Stand: H30/J31+44 (0)208 370 4300www.royallondonwatches.co.ukRoyal London Watches, a premier watch brand in the UK, will showcase its latest timepieces and a brand new range of silver charms. Other new products being launched include additions to the elite Swiss Made range, TimeCo ladies and gents watches, the Cannibal range for children and teenagers, alongside the main Royal London collection. Condor Group, which owns the Royal London brand, is also one of the country’s largest distributors of watch straps, with seven area sales managers covering the entire United Kingdom. Retail customers can order via the website.

Coeur de LionHall: 18, Stand: J28/K29 +49 711 2484 9460www.coeur.deA combination of contemporary and timelessness is the focus for Coeur de Lion for spring/summer 2011. Meticulous workmanship, harmonious colours and the obvious vivacity of the materials bring the designs for this season alive. Colour combinations of denim, turquoise, inky blue and vermillion orange or magenta, peridot green and silver-grey are far from everyday but nevertheless harmonious. Th ey feature both in the classics of the Geo Cube collection and the new eye-catching pieces inlaid with polaris and crystal glass. Th e same models are also available in exciting multi- colour versions.

Artisan LifeHall: 18, Stand: B48+44 (0)207 608 2717www.artisanlife.co.ukArtisan Life designs handcraft ed jewellery and fashion accessories imported from South America. All products are sourced on a fair trade basis using natural and sustainable materials. Th e modern jewellery range is made in Tagua with vegetable ivory, a seed from the fruit of a palm tree that grows in tropical regions of South America. Artisan Life is a fair trade importer, member of the World Fair Trade Organization (WFTO) and the British Association of Fair Trade Shops (BAFTS).

Cavendish French Hall: 18, Stand: A01+44 (0)800 731 4389www.cavendishfrench.comTh e celebrity trends for big statement pieces, layering or stacking necklaces, bracelets, bangles and rings will continue into 2011 – and Cavendish French tells us the look will be all about mixing and matching to create individuality. Colourful, funky stones and crystals will still be in vogue, especially when set in plain silver. Th e brand will be launching various collections with new silver and coloured enamel as well as pretty fl oral designs ideal for spring/summer. In addition, new silver and marcasite designs and pieces set with semi-precious stones and crystals full of sparkle, colour. Branded gift packaging, informational leafl ets and point of sale are all on off er to help promote these ranges.

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The Jewellery Show

Hazel Atkinson JewelleryHall: 18, Stand: DQ64+44 (0)115 958 6183www.hazelatkinsonjewellery.co.ukHazel has added a range of heart shaped earrings and pendants to her new collection which is ideal for a romantic gesture this Valentine’s Day. And with the introduction of the innovative reversible stud earring, your customer gets a two-for-one deal. Light up the new season in a riot of colour with Hazel’s unique hand painted anodized aluminium jewellery. Wholesale prices remain ever competitive making Hazel’s eye catching designs a proven winner in any display cabinet.

Linda Macdonald JewelleryHall: 18, Stand: DQ72+44 (0)1389 841 848www.lindamacdonaldjewellery.comRecognised for fl oral patterns in silver with a hint of gold, Linda Macdonald Jewellery is continually developing more exciting new designs. Recent collections featuring a simple daisy have now become a trademark design for the company. Th e collections feature contemporary fun designs inspired by love and nature. Botanical and wildlife themes with little collectable charm styles capture the essence of nature. Established in 1997, Linda Macdonald Jewellery is designed and made in the UK.

MidhavenHall: 18, Stand: B21+44 (0)1299 851 524www.midhavensilver.comMidhaven is launching new designs for 2011. Directors Alison Hargreaves and Allison Smethurst say they believe in introducing at least 50% of new lines each year and will be off ering their customers an array of well made semi-precious, cubic zirconia and all silver ranges. Pictured is part of the new fl oral range available in sterling silver earrings, pendants, bracelets and necklets from the Lavish:2 collection. Prices include luxury silk boxes.

The Jewellery Show

Jo for GirlsHall: 18, Stand: B10+44 (0)1887 820 760www.joforgirls.co.ukFor 2011 Jo for Girls has introduced exciting new pieces in vivid colours and intricate designs. Th e tantalising Strawberry collection features vivid red enamel contrasting against sparkling silver. Best Friends Forever includes two pendants which each divide into two, one half for each friend. Additionally there is a cute split heart charm bead which can double as a pendant, each half saying BFF – even when split. Th ere are also bright new colours for the charm bead collection including shimmery pinks, blues and greens, plus fun elephant and hedgehog designs.

Pearls of the OrientHall: 18, Stand: D21+44 (0)1483 533 483www.pearlsoft heorient.co.ukPearls of the Orient introduces a number of new designs into its spring 2011 collection including a loop necklace combining cultured freshwater pearls with black and white agate. Strung on black thread, it enhances the smart and sophisticated look of the ever-popular contrast of black and white. Th is loop can be worn casually over a sweater or can easily complement an elegant black evening dress.

NominationHall: 18, Stand: G21+39 055 425 471www.nomination.comNomination’s new Love collection, including a necklace, bracelet and earrings, features a heart-within-a-heart motif. Th e collection is designed exclusively by Nomination and is made entirely in Italy. Handcraft ed in stainless steel and highlighted with sparkling cubic zirconia, the heart-shaped designs are the ultimate symbol of love.

GeckoHall: 18, Stand: G20/H21+44 (0)1376 532 000www.geckojewellery.comGecko’s new 2011 collections to be launched at Th e Jewellery Show feature hummingbirds and spring fl owers. Th e Elements Gold Hummingbird set is intricately craft ed in 9ct gold. Gecko’s craft smen have encapsulated the birds mid fl ight as they hover over the fl oral treasure troves of nectar. In addition, Th e new Blossom collection from Fiorelli Silver encompasses white enamel blossom necklaces and earrings which is a trendy update of the ever-popular fl oral accessories. Th e statement round pendant features a fl urry of white enamel fl owers embellished with crystal pavé rings.

The Stack Ring CoHall: 18, Stand: J38/K39+44 (0)1823 698 898www.silver-willow.co.ukTh e Stack Ring Co will be launching a collection of 9ct gold stack rings for the new season. Quirky textures, polished, brushed and matt fi nishes are complemented by diamonds, rubies and sparkling sapphires. Th e Prima selection has been enhanced by a new vintage range of designs. Big sparkling cubic zirconia in many shapes and sizes are set in intricate surrounds and Freedom has been transformed into vintage chic.

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The Jewellery Show

DivineHall: 18, Stand: B06+44 (0)208 874 0616www.justdivine.co.ukDesigned by Shelley Cooper, antiques historian and designer, and entirely manufactured in house in the USA, the Sweet Romance collection off ers vintage appeal and quality. Based on 1920s fl apper necklaces in the Chinoiserie style, the ultra long, slinky necklace off ers a sophisticated accessory. Th e central element features forged fi ligree around a frame set with marcasites. Th e fancy tassel is entirely hand fabricated using soldering techniques popular during the 1920s. Beads dangling from the tassel and stationed in the chain work include vintage glass beads and turquoise, jet crystal and glass pearls.

So JewelleryHall: 18, Stand: F29+44 (0)208 892 7000www.sojewellery.co.ukSo Jewellery off ers rhodium-plated silver, with optional 18 carat 3-micron gold plating, set with brilliant-cut diamonds, semi-precious stones and freshwater pearls, and each piece is presented in So’s trademark white box with magnetic silver clasp. Th e company has previously been winner of the Editor’s Choice Award – International Jewellery London 2009, fi nalist in the Supplier of the Year Category at the Jewellery Awards 2010 and twice shortlisted for Gift of the Year in 2010 and 2008 by the Gift ware Association.

Kali Ma DesignsHall: 18, Stand: F50/G51+44 (0)1803 872 555www.kalimadesigns.comAlready known for its extensive ring collection, Kali Ma is launching a new direction in ring designs for the show. Incorporating tactile new designs with bark, hammered and punched textures, animal motifs and small feature stones such as pearl, turquoise and rainbow moonstone, gives the collection a more handmade tribal feel. Plain silver bands in various designs, as well as spinning rings and stacking rings, put the range right on trend.

GoldmajorHall: 18, Stand: F30/G31+44 (0)208 579 0588www.goldmajor.comTh e new amber collections from Goldmajor show a great diversity in product range and style. Goldmajors’ male collection, JWman has new and exciting additions to the rings, pendants and cuffl inks. Th e style is classic and contemporary, strong and masculine. New bead, pearls and charms from JWdesign are styled from today’s trends and the brand’s Marcasite off ering is the epitome of elegance, from classic deco to ultra modern, evoking vintage glamour.

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The Jewellery Show

C L Edwards & SonsHall: 18, Stand: J30/K31+44 (0)1253 345 311www.cledwards.co.uk Rocio Illumini is a quality, rhodium-plated silver jewellery collection, with each range taking its name from the heavens. Th e elegant brand is made with Swarovski zirconia, for exclusive distribution by the brand. Each piece of Rocio Illumini jewellery is stamped with the Rocio seal of authenticity and comes packaged in its own showcase and boutique bag.

Step By Step JewelleryHall: 17, Stand: L10+44 (0)1422 317 540www.stepbystep-uk.comExclusive designs of Ursula Muller’s handcraft ed Step by Step jewellery collection feature contemporary precious metal rarely seen in the UK, and fashionable colours for the Spring Fair International 2011. Th e designer’s craft smanship and spare palette of gold, silver, red and black is still in evidence but now has a collection which includes necklaces, bracelets and earrings exploring the aesthetics of camel, black and charcoal. Th ese designs are exclusively designed in Switzerland from the precious metal rhodium, Tomback, a copper alloy and refi ned aluminium. Step By Step’s innovative sculptural impact and strong but fl exible lines also make use of superior quality natural rubber.

CurteisHall: 17, Stand: M49+44 (0)800 195 6771www.curteis.comTh e spring collections from Curteis off er exciting shapes and textured additions to its contemporary Echo range and colourful necklace, as well as new earring sets for the eye-catching Instinct. Curteis is also launching a new and extensive range of children’s jewellery, such as charm necklaces and bracelets, identity bracelets with striking designs, and vibrant and colourful pendant, bracelet, bangle and earrings sets.

The Jewellery Show

VizatiHall: 18, Stand: D05+44 (0)1323 485 605Website unavailableFor the spring season Vizati will be introducing a new collection of organic and delicate designs in both shiny and satin sterling silver. Th e emphasis is on high quality, diff erent-looking jewellery with a reasonable price tag. Amongst the featured stones will be tanzanite, ruby and opal. Most designs are completed in house. In addition, Vizati will be off ering a new range of vibrant and colourful silver set dichroic glass.

Retailer interview

What is your career

background before

Attic Boutique?

I went to the London College of Fashion and completed a degree in Fashion Management, specialising in PR and marketing. I then

worked at a London fashion PR company representing young British designers, as well as being visual and creative manager for a multi-million pound turnover fashion company.

What prompted you to launch the business?

I had a huge desire to launch something of my own, and I thought I had more to give. I’d been building this idea over several years and eventually thought it was a good time. The reason we are flourishing now is our individuality. Our product offering is individual and we have developed our customer relationships in store in a way that many high street stores cannot do. We work hard to find designers that are exclusive to us, and it is important these designers and our brand mix maintain the boutique feel we offer our customers.

How did you decide on the concept of

the shop?

Having worked in the creative and visual field for a number of years, my ideas were already strong – but I also had a very inspirational trip to New York to draw from. My ideas are forever changing but I think it is very important to keep

things fresh and continually evolve.Ilkley is a very influential town, and my

location is on a busy main road so there is a lot of passing traffic. With a focal window we are able to attract customers and entice ladies into the boutique.

What accessory lines do you offer and how

does this support your product offering?

We offer a selection of accessories and homewares. Jewellery is a very strong product area for us along with footwear, handbags and scarves. This definitely helps to strengthen add-on sales when you can complete a look for your customer, dressing them from head to toe. Our latest accessory brand Aura Que is fair trade and has had a fantastic response. Our customer really has bought into the brand and the story behind it.

How would you describe the presentation of

the shop?

Vintage, eclectic and beautiful.

What do you consider to be your core

customer base?

My core customer base are ladies aged 30 and over who are individual and have quality in mind. We work really hard to cultivate our relationships with customers who tell us they love our collections.

We offer a personal service, which includes shopping for customers who can’t get into the shop, and sending products directly to them – this is a level of service we are able to offer, being an independent store.

What are the key factors to consider when

sourcing new product lines?

Quality comes first for us, as well as classic style and the exclusivity and desire for the brand – affordability is a little further down the line, however it is still important.

How important is product knowledge and

customer service in store?

Exceptionally important. Because of the product offering, our customers like to know where products are made, manufactured and sourced, and as we deal with small designers too, it’s nice for them to know the story behind many of our products or brands. For example, Aura Que, an ethical fair trade accessory brand, is handmade in Nepal by a small community and the designer Laura Queening goes out there to support them. It’s making a big difference to the workers’ lives and it’s lovely to know we’re part of it.

How important is an online presence for

your business?

Incredibly important, for convenience and also when the bad weather hits. For me, shopping is a tactile experience and I appreciate being in a shop and touching and feeling the merchandise, but I also understand that many of us lead very busy lives so the internet is a way to save time.

Do you run any special events to attract

new customers?

Yes, we run different events to attract new customers but also to reward loyal customers.

Multi-label fashion and lifestyle shop, Attic Boutique in Ilkey, West Yorkshire, is quite a sight to be seen. We speak to owner Sarah Lyle to find out her secrets to a succesful business...

Fan-attic

What has been your proudest moment since

opening Attic Boutique?

Every single time someone walks into the boutique and compliments and appreciates the care and love that has gone into creating it. Personal proud moments were the birth of my two sons – Louie, aged 2½ and Freddie,1½. which means I have been leading a hectic but fulfilling home life, as well as a busy working life in the last three years!

How do you view the current market?

Tough times are forcing customers to be more thoughtful about their purchases – how it looks, how it fits and how it will sit with their wardrobe. Throwaway fashion is not what our customers want to spend their money on, and therein lies the role of the independent multi-label boutique, such as Attic.

I think that 2010 was better than expected. The new year gives most of us a sense of uncertainty, but I feel optimistic and encouraged that, as an independent, we can hold our own in the best way we know how – shopping experience, service and specialism.

What advice would you deem useful to pass

onto other retailers?

Planning is crucial to any business success and you should never be afraid to ask for support.

What are your future plans for the business?

We are currently building our own brand of accessories to sit alongside our range of attic own-brand candles and lifestyle collection. I would like to grow this side of the business in the next 12 months.

We will also look to expand our customer base with advertising in the right places, as well as making sure we continue to provide excellent customer service and a personal shopping experience to our loyal customers.

Day Birger et Mikkelsen

Attic stocks a selection of products from successful Scandinavian fashion brand, Day Birger et Mikkelsen, the designs of which are inspired by Asian tailoring and culture. Founder Keld Mikkelsen wanted to create a business focused on a design driven product with a craftsmanship revival and focusing on contemporary everyday glamour.

To ensure continued creativity, individuality and longevity, Day creates key looks and iconic designs within contemporary, classic and bohemian aesthetics that represent flexibility, responsibility and value for money.

Day Birger et Mikkelsen comprises womenswear, menswear and interior collections, two Danish flagship stores and points of sale in more than a thousand shops across 25 countries.

Here is just a small selection of the brand’s spring/summer 2011 offering, which can also be found at www.day.dk.

Sarah Lyles

Company founder and owner+44 (0)1943 607 607

www.atticlifestyle.co.uk

Have your questions answered by industry expert Clare Rayner, who provides the answers and workable solutions to many common dilemmas

All the answers

Clare Rayner – The Retail Champion – has made regular guest appearances on BBC radio, TV and has contributed to various retail-focused articles and opinion pieces. As a speaker, mentor, trainer and business advisor, Clare shares her expertise

in developing strategies with retailers of all sizes to increase profit, customer base, revenue streams and channels to market. Clare is also owner/director of several businesses servicing the retail sector including Retail Acumen, The Retail Conference and e-mphasis Internet Marketing.

Image courtesy of Gail D'Almaine

Boosting footfall

QIn these economically hard times, how can I attract people into the shop to buy?

A The obvious and simple answer is get the marketing right – know the customer, present the right offer at the

right price and drum up some publicity.You can get your business noticed by

yourself, or get other people to make it for you, for example partners, suppliers, other local retailers, advocates or happy customers etc.By yourself you can:• Do leaflet drops in the local area• Run newspaper advertisements, perhaps with special offers/coupons • Approach other retailers/local businesses who share a similar customer base and create a co-promotion• Advertise on local radio• Keep your search marketing up to scratch – focuse on local internet marketing• Run competitions• Sponsor local charities• Run open events• Keep your shop front, especially the window(more on that below)

The help others can give you mainly consists of word of mouth – which these days, with social media like facebook, twitter and

Perfect presentation

QWindow displays can take a long time to arrange. How often should I change them?

AAs mentioned earlier, your window is one way to catch the imaginations of passers by and entice them into

the store.There is no hard and fast rule about

window displays – regular changes can be costly to implement but will add newness if you are based in a high footfall area where the same people pass by. However, too many changes could confuse customers because you’ve changed the window so much.

If you want to apply some logic to what is a very personal decision based on your specific retail proposition and also your location, then consider these times to consider changing the window:• Seasonally, to tie into calendar events or to coincide with the seasonality of your products• Periodically, you could make an effort to update the window about every four-six weeks

VAT hike

QWhat impact is the VAT increase likely to have on retailers?

A This is tough to predict, although it stands to reason that high price point retailers will be most

affected. Based on the experience of the temporary VAT reduction a couple of years ago it is certain that larger multiples will struggle with re-ticketing all their pre-

foursquare, you can really amplify. Used effectively social media will allow your

happy loyal customers and other advocates of your business to spread the word about what you offer and why they would recommend you to friends, family, colleagues and contact. The best bit about social media is that it is free to use – although it is advisable to seek expert advice if you are not up to speed, just to avoid wasting time or doing more harm than good!

priced stock. In the past an EPOS system would calculate a product reduction, to reflect the reduced VAT, at the point of sale. Retailers cannot do an upwards adjustment at EPOS, however the products must be sold for the advertised price. Therefore, as re-ticketing is such a mammoth exercise, major retailers will initiallyswallow the increased VAT and take a margin hit until older stock has sold through.

Consumers will also begin to feel their buying power being reduced. They will inevitably not have more to spend so certain luxuries may be dropped from the shopping list.

Consumers are also well aware of what they want to pay – they shop around and check online pricing to ensure they are getting the best deals. It will be critical for retailers to keep prices as close to the current pricing as possible. If that means current margins are squeezed then my suggestion would be either absorb it or seek other savings – cost price reductions, efficiency savings – whatever you can to boost the bottom line.

Finally, I would advise that retailers ease consumers into the change with small increases as ranges refresh. Try to keep to a price ladder, offer choices that present good, better and best value for money, ensure your customers understand the product’s value for money, and, feature products that deliver the best margin to encourage customers to buy more of what increases your profitability!

If you have a question about any aspect of your business, simply write to: Q&A, Attire Accessories Magazine, Broseley House, Newlands Drive, Witham, Essex CM8 2UL UK. Alternatively, send your queries to editor@attireaccessories.com.

Discussion room

Vanda WhittonGina Ricci and Gina Ricci To Country+44 (0)1539 488 737www.ginaricci.co.uk

“2010 has been a very upbeat year at Gina Ricci. Customers have been very positive and seem to be buying the higher priced and more unusual items, for example designer umbrellas and Roberta

Gandolfi handbags as a treat for themselves. Although we seem to be having less footfall, the average spend does seem to be higher as well as more multiple buys. We off er our customers a great deal of time and help whether it be for a casual pair of shoes or a to complement an outfi t for a special occasion – it’s not unusual to spend two hours or more with a customer. I believe this is the reason why we have customers coming from all over the country, and even several coming from abroad.

In 2008 I opened a second store selling high quality country wear for ladies and gentlemen. Brands include Dubarry, Hunter, R.M. Williams and the fantastic Kau boots which have a cowhide outer and a luxury sheepskin lining.

2010 has proved to be a successful year, with sales continuing to rise both through our website and on the shop fl oor. I am very much hoping that 2011 will be equally exciting at Gina Ricci and Gina Ricci To Country, and I hope that by stocking more specialist items sales will increase.”

Nicola SextonNicola Sexton Store+44 (0)1284 760 011www.nicolasexton.co.uk

“Perhaps I’m not the best person to comment on how trading has been during 2010 as I only opened my store in April of this year and therefore have no comparisons.

However, I am delighted with the response to my new venture and have had continuous comments from local ladies thanking me for opening my store in Bury!

Whilst each day presents a diff erent picture in terms of revenue and sales, I have found that at the end of each month it has evened itself out and been consistently good over the eight months I have been open, with the exception of

November. Other well established retailers have however recognised that a reduction in sales is normal for November and I certainly saw an upward turn as we approached the Christmas shopping period.

I therefore think that for those of us able to off er a good quality product that remains exclusive, there continues to be a market, despite the economic climate.”

Rebecca BogueLunacy Boutique+44 (0)2920 231 500www.lunacyboutique.co.uk

“Trade has been tough during 2010, but not surprisingly so. We have noticed that the amount per spend has dropped and our quickest labels to sell have been the ones with a better competitive price point. We

have moved one of our stores which has meant that sales in that store have been good, and we always do an annual charity fashion show which certainly helps to boost sales too.”

We all know the past couple of years haven’t provided the best circumstances for retailers to fl ourish. However, as January 2010 was offi cially dubbed the end of the recession, we thought we’d try to get a positive spin on trading. Here, three fashion accessories retailers tell us how they fared...

Trading Report: 2011

Discussion room

It is important for independent retailers and business owners to understand what they are up against before taking the plunge into the world of online trading and e-commerce – it isn’t as simple as just creating a website and waiting for the orders to come fl ooding in. You need to consider not just how you are going to set up and run your website but also how people are going to fi nd you.

Planning and researchTrying to compete on a broad front is very diffi cult as there are so many companies in the online marketplace already, but there are opportunities with niche products and services.

Check the competition The fi rst step is to check out your competition. By doing searches you can see what comes at the top of the search lists, check prices and see what is already available.The website design There is a tool on the Business Link website to help decide if a website would work for your business. After research, if you are still sure trading online is the right way to go, you need to consider your current and future website needs. If you already have a website you may be able to develop it further. Whatever your situation, the key stages are the specifi cation, design, hosting and maintenance of your website.

Unless you are very confi dent and experienced in website design you should use a website design agency. A Business Link specialist IT and e-commerce adviser can help write a specifi cation and identifying suitable agencies. The domain name Whether going it alone or using an agency, you need to choose a domain name which is easy to remember, spell and shows what your business is about. You can check if a domain name has already been taken through Nominet, www.nominet.org.uk.Key words You also need to use the right keywords to ensure that people fi nd your website when searching online. Keyword popularity tools will help you identify what words or phrases people might use when searching for the sort of products you sell. SEO Search engine optimisation is also essential – using keywords in all the best locations on your website so that they are

picked up by search engines. Many of the main search engines, such as Google, Yahoo! and Bing, provide tips, advice and tools to help you improve your website’s search engine rankings. Page layout Once on your site, page layout is critical to attract visitors. The subjects should stand out clearly and it should be easy for browsers to see where they are on the site. Site hosting When it comes to hosting you should use an Internet Service Provider (ISP). The purchase process Existing trading businesses may be able to get an internet merchant account from their banks, but new small businesses are likely to need to use Payment Service Providers, ie. specialists who undertake card transactions on their behalf. Costs Small businesses may need to move purchasers to the Payment Service Providers (PSP) site for the card transactions whereas established sites can have the transaction processes embedded into their sites.

Fulfi lling orders: additional considerations for e-commerce site owners When planning, it is essential to think about:

Packing, labelling and despatch arrangementCarriersHandling enquiries and complaintsInternal processes like stock control

Legal issuesIf you’re moving into online sales for the fi rst time you need to be aware that selling online imposes some additional requirements for e-commerce site owners following the Distance Selling Act. You must provide information on:

The business, its registered name, addressPayment arrangementsHow/when purchased items will be deliveredAcknowledgement of purchasesRight to cancel within seven daysProcedures for returns/if good are lostTerms and conditions/privacy statement

The ongoing commitmentJust as in a shop, having an online presence requires regular work to keep things up to date and fresh. Changes in product ranges, specifi cations, prices and special offers all need to be maintained on your website. You may also need to consider a re-design

periodically to stop the site looking stale and to encourage customers to come back to see what’s new. You can also use the site to get customer feedback and could consider using social media, such as blogs, to develop a community around your brand, giving you more information on what your customers want.

MarketingNo matter how well-designed your website or how competitive your prices, if customers are not aware of its existence then it will not fulfi l its potential. You need to plan your website promotion in the same way as any other marketing campaign. Popular methods of promotion include:

Email advertising campaignsSearch engine optimisation AdvertsDigital couponsOnline directories

Selling tacticsOnce you have attracted people to your site it is worth considering ways of up-selling:

Including a message at the checkout saying ‘people who bought this also bought …’

Time limited offers/volume discountsIncentive codes from elsewhereFeatured products

In conclusionWith proper planning and research an e-commerce website can be an important component of your business activity. However, it is essential to defi ne your expectations from the outset as setting targets will help you measure the success of your site and you can then make improvements if necessary. Always seek expert advice and make sure that you have tested your site and put the right procedures in place before going live.

Further information

David Marsh is a Specialist Adviser on IT and e-commerce for Business Link. For further information and advice

visit www.businesslink.gov.uk or call +44 (0)845 600 9006.

David Marsh at Business Link advises how important online sales are

accessory-angel

Profile

How was The Bill Skinner Studio started and what has your involvement been?I started 40 years ago as a freelance designer and pattern maker for the jewellery industry in London. Then about 25 years ago I began

working with Butler and Wilson and became heavily involved in designing and supplying their fashion jewellery. As this gained momentum I began working with other designers including Vivienne Westwood, Zandra Rhodes, Pringle, and Roland Mouret, helping to develop and supply their jewellery collections.

How were the initial products developed and what was the response?For many years all the products we developed were crafted by me personally, sat at the bench with hand tools. Obviously things have progressed a great deal since then and I now have a team that works with me and a studio fully equipped to take advantage of the latest CAD/CAM technology. However, the majority of our work is still done by hand in the old-fashioned way.

What sets The Bill Skinner Studio apart from its competitors?Creativity and craftsmanship is at the heart of The Bill Skinner Studio – we excel at crafting and developing collections of fashion jewellery for our clients here in the UK.

How important is the location and history of the company to its success?Our location is really important. Twenty years ago we decided to move out of town to the picturesque Kentish village of Otford and we haven’t looked back. We enjoy the relative tranquillity of the county but remain just 30 minutes from London by train.

How has the product offering changed over the years and how would you describe your current collection?We design, develop and manufacture jewellery and cufflink collections for such a wide variety of clients

it’s almost impossible to pick just one as the product offering is always changing. However, I always enjoy working on the Vivienne Westwood collection.

What are the current best-selling designs?We launched Cuff Candy, our own brand of cufflinks, late last year which has been hard work but ultimately rewarding. On balance, our moving retro robot cufflink has been our best-seller but having some great press really helped.

When was the website launched and how does it support the business?We launched our latest website 18 months ago and have found it acts as a shop window for potential customers to find out about our services and see what we can offer. It also serves as a resource for the press.

What have been the key milestones in the business?On reflection, I realise that working with Butler and Wilson all those years ago opened many doors, whilst moving to much bigger and better premises in Kent has helped the company grow. In addition, I was delighted when my son joined the company two years ago – he recognised that we had to invest more time and money

in sales and PR. Our client list has grown enormously as a result.

What are your future plans for The Bill Skinner Studio?We currently have plans invest in both the bespoke and off-the-shelf services which will allow us to better meet the needs of a wider target audience. We want to build our client list and will work hard to promote our creativity and services to as many people in the industry as possible. One of our key aims is to ensure everyone in the industry knows who we are and what we do.

Master CraftsmanshipIt’s no surprise that after 40 years’ experience working with top designers, Bill Skinner is still well and truly in business. He tells us about his company, The Bill Skinner Studio

ContactThe Bill Skinner Studio

+44 (0)1959 525 505www.billskinnerstudio.co.uk

www.cuffcandy.co.uk

TIMELINE1965 Graduated from Sir John Cass College of Art then began a career in jewellery

Through 1970s Worked for a number of companies in London’s Hatton Garden then freelanced for Asprey, Garrards and Van Cleef and Arpels

1980s Worked with Butler and Wilson

1990sBill Skinner Studio expanded into an international business including a number of royal commissions

TodayThe business continues to expand into new areas, working with an ever increasing and diverse client base

��

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New look

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info@dominiquebcl.com01274 852276

LEATHERGOODS AND ACCESSORIES

dominique

Agents Required

We offer a fast, reliable and friendly service on our continually increasing range (currently over 2,700 choices) of bridal fabrics, embroidered

and beaded edgings and motifs.

Range includes: plain and shot taffeta, velvet, duchess satins, organzas, chiffons, crepes, laces, brocades, various embroidered and beaded

fabrics, inc tulles and chiffons.

Michael’s Bridal FabricsUnit F15, Northfleet Indst Est, Lower Road, Northfleet, Kent DA11 9SW

Tel: 01322 380480/568 Fax: 01322 380680

We have no minimum order value or quantity.Credit/Debit card payment accepted. Free monthly updates on stock availability

NEW!! We are now running over 360 different dress accessories, including pearl and crystal buttons

as well as clasps, buckles and brooches featuring crystals and pearls.

E. info@makki.co.uk | W. www.makki.co.uk

Spring / Summer 2011 Collection

Pure 13th-15th Feb, Stand J131

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ISSUE 25

Available from: 28th March, 2011Advertising deadline: 11th March, 2011

Rule BritanniaWe showcase the best of British

The Kids are AlrightThe latest in children’s jewellery

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Brand new productsExpert adviceIndustry news

Boutique

by ChicWhat to expect

from this year’s

show

April 2011

Hold UpA look at what’s on offer in the world of hosiery

In the BagCurrent handbag trends

Laguna London www.lagunalondon.com

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handmade in england

Eyewear brand Goodlookers launched its trade-only site in 2009 and has seen growth in the business since. Company director, James Pegler tells us more...

ContactGoodlookers

+44 (0)1634 713 900sales@goodlookers.co.ukwww.goodlookers.co.uk

Up and Coming

What is the inspiration behind the company

and its products?

Goodlookers is a family-run business with a strong background in the giftware and fashion accessories trade – both as high street retailers and in wholesale distribution. It was the retail side of the business that first made us aware of consumer demand for fashionable reading glasses at affordable prices. By combining our knowledge of consumer demands with our experience in import and distribution, we were able to put the collection together from its initial concept through to our first big season launch.

How was your initial collection developed?

We began by studying current trends, and also by looking at how we could improve on what the market was currently offering in terms of design, quality, functionality, presentation and of course, affordability. Our experience in retail at the time meant that we were on the ‘front line’ in terms of identifying consumer requirements and in a great position to analyse sales trends.

Were there any problems when setting up

the business?

As was probably inherent to most companies starting up over the last few years, the biggest problem when we began was the financial climate which, in a word, was dire.

Eighteen months of research and development had gone into our collection prior to our initial launch, and even though everything seemed to be on the right track, we didn’t know how the financial situation would impact on the business. The only way to find out was to make the commitment, not only to the collection, but to participating in a cycle of trade fairs where we would hope to meet potential contacts and build our customer portfolio. We also had to overcome the problem of effective in-store displays and recognised that any potential customers would need specific solutions, depending on their individual circumstances. Any product, however good, needs to be displayed to its best, and

our first generation display stands seemed to provide a very effective solution. The result has been overwhelming and currently, with in excess of 500 independent retailers on our customer database, we are enjoying growth at a phenomenal rate.

How would you describe your current

collection?

Our current collection is innovative, stylish and incredibly diverse. In view of the fact that over 50% of people over the age of 40 require reading glasses, it is very important that we offer an eclectic spectrum of designs, and the collection varies from everyday styles, such as the fabulously retro Harvard unisex model, to utterly flamboyant styles such as the stunning Amazonia design – with crystal decorated animal print. Due to popular request we have also increased our range of sun-readers this year, and there are many new designs of reading sunglasses now available for the spring/summer season. The collection of available styles combined with our very affordable retail price points gives consumers a great reason to own a different pair of Goodlookers to accessorise every outfit. How often will the company be launching

new lines?

We plan to have two major launches throughout 2011. The spring/summer collection is available now, and we will be launching our autumn/winter collection in July. In order to maintain excitement, we will sporadically introduce new designs throughout each season.

Is the collection aimed at a particular type of

retail outlet or consumer?

Our glasses have a multi-platform appeal – they are both desirable products as fashion accessories and of course, very functional items. There is therefore a varied profile of retail outlets that our collection is suitable for. When we began, we targeted boutiques and gift shops as this was our core business

background. Our collection can now, however, be found across a multitude of retail outlets including department stores, accessory shops, garden centres, pharmacies, craft stores, beauty salons and opticians.

Are you exhibiting at any trade fairs over the

coming months?

We have five trade fairs planned throughout January and February to support our spring/summer collection. We launched the new range at Top Drawer in London and will be exhibiting at the Spring Fair in Birmingham and Pure in London. Spring Fair is great to meet a good selection of customers across a wide variety of retail platforms, and Pure really is the main show for fashion and accessories.

When did you launch the website and how

important is it to the business?

Our trade-only website launched in early 2009, and since then it has been a great way for us to keep our customers in touch with what’s new. Constantly updated and simple to use, it is the perfect way for customers to check out our latest designs, and place orders should that be their preferred way to buy. What are the long-term plans for the brand?

Our long term plan is to reinforce Goodlookers as the natural first choice for stylish reading glasses within the independent gift and fashion accessory trade. In order to develop and strengthen the brand, our key focus point will be to maintain innovation in new designs, to ensure our products continue to be well presented and of exceptional quality, and to continue to offer unbeatable price points.