Ermiel H Thabrani- Consultant Public Relations Sr. Lecturer of LSPR Jakarta& President Director UPR Communications

Public Relations is a dialogue about value that eventually form good reputation and meaningful distinction of an organization in the eye of its public.

LATAR BELAKANG Munculnya semangat penyelenggaraan negara yang baik dan benar (Good Governance) sebagai akibat dari maraknya penyelenggaraan negara yang korup Hadirnya Teknologi Informasi Publik yang menjadikan akses terhadap informasi tidak lagi mengenal batasan (border) Perlunya penyelenggara negara mendapatkan restu dari publik terhadap berbagai kebijakan pemerintah Perlu Depkominfo menyetarakan perannya sebagai payung organisasi kehumasan negara Pentingnya upaya mencerdaskan bangsa dengan seluas-luasnya membuka informasi untuk kepentingan pembelajaran

TUJUAN Menuntun Instansi Publik terkait dengan penyelenggaraanpelayanan informasi sebagai unsur pelayanan publik

Memberikan hak hakiki (birth right) masyarakat atasinformasi demi meningkatkan kecerdasan bangsa sesuai amanat UUD45

Melakukan perubahan tatanan masyarakat dari masyarakatsantunan menjadi masyarakat Pandu yaitu masyarakat yang berwawasan informasi ( Information rich society)

STRATEGY Menyiapkan strategi kehumasan dan wadah pelayananinformasi yang efisien dan efektif

Melakukan sosialisasi keberbagai elemen penyelenggaranegara di seluruh tanah air serta berbagai UPT instansi publik diseluruh Indonesia dan perwakilannya diluar negeri

Membuat Q & A serta melakukan stakeholder mapping ataupemetaan persepsi publik agar terjadi pemahaman dan keselarasan tentang isi, manfaat dan azas UUKIP.

Menyelenggarakan berbagai pelatihan dan ketrampilan komunikasipublik serta membangun kepustakaan informasi publik

TEMA SENTRAL KEHUMASANMEMBANGUN, MEMELIHARA DAN MENINGKATKAN

KEAKRABANDalam rangka mempersiapkan Instansi Publik Menghadapi dan Melayani Masyarakat Sesuai Amanah UU No 14 tahun 2008 Tentang Keterbukaan Informasi Publik

Flash BackMemahami Warisan yang kita terima dari masa lalu

Bank Sentral yang luka parah ditikam BLBI APBN yang tekor melulu Rusaknya sistem insentif publik akibat Korupsi Erosi Kepercayaan Publik kepada penyelenggara negara

Memahami kemana arah Kehumasan kedepan Era Stakeholder, Public, dan Audience telah selesai EraCommunity

Paradigma Komunikasi telah bertukar dengan dialogue Humas akan berada dalam top table decision making

Tujuan sesi ini

Membangun keakraban dengan mengembangkan 3 Cs Control Credibility Charisma

Memahami adab Keterbukaan Informasi Publik Pembelajaran bukan oversight Prinsip keterbukaan bukan ketelanjangan Semangat KIP adalah membangun kecerdasan bukantuntutan

KOMUNIKATOR YANG EFEKTIF

Understanding The Media Evolution

The Masters of Information have shifted

The Emperor

The Scholar

The Media

ICT

Digitalization

The Community

New Media Pemahaman tentang media baru basisnya adalah konvergesi Integrasi tv, komputer, telepon dan internet yang menjadi key link Masyarakat Pro-Sumen Produsen dan sekaligus konsumen informasi

Understanding The New Media Cell phone Internet Paid tv Mobile tv

Cell Phone 80 million users and rapid growth Many operators and providers Very popular tele-device Affordable

Internet Rapid growth ( over 55%/year) Millions of blogger Access is getting easier and cheaper News makers Used in high mobility (hot spots in caf, rest, campus etc) Interactive

Paid & Mobile tv The future mobile movies and entertainment Convergence Citizen journalism Mid-stream business of main media owners

Thesis about The New Media Access to information is cheaper Community becomes information producer Formation of media conglomeration Digital divide

From Managing Information to Managing Perception

Identity

+

Image

=

Perception

Self Perception

Others Perception

Your Reputation

Establishment

Information Center

Information Center

Perception Center

Model of Perception Center 1Building your Identity/BrandYour expressionHow you look What you say

Your Communication

Perception Center 1

IdentityYour ConductHow you behave Where you are

Your Anatomy

Model of Perception Center 2Alignment between Identity and Image

How they See you

What they Hear from You

Perception Center 2

ImageHow they Feel about you Where do they know you from

Infrastructure of a Perception Center

upstream Infrastructure of a defining to conceptors network defining entry legal defining the the downstrea investment the and setup and and exit vs idea the market Perception participants partnership business m protections generators distribution fabricators strategies models reach users models s resources Center

Human ware

Organ Ware

Perception Center

Info ware

Techno ware

Recruitment

Retention

Humanware

Development

Remuneration

Accuracy

ValidityAuthenticity

Infoware

Verification

Currency

Sufficiency

ICT

Office and furniture

Technoware

AV Equipment

Print Materials

Onderbouw

Outsourced

Organ-ware

Independent

Co-dependant

True Fabricated Half-true

Rumors Half right

Characteristic of information FlowEmbargoed

Right

Speculative Untrue

Inflow Protocol Verification Authenticity Validity Currency Security Accuracy Sufficiency Outflow Protocol Approval Procedure Breaking news protocol Authorization level and clearance

Inflow Protocol

Managing Information

Outflow Protocol

Managing Perception Next?

The Role of PR in Managing Perceptionis to manage how public form and change opinion and how can we alter their perceptions towards building our organizations reputation

Stakeholder mapping Perception audit Equilibrium Stance Expression Audit Employee Survey Shareholders Values Impact assessment etc

Measure Perception Internal

Research

Measure perception external

1.Appreciation of the Situation Research

2. Defining Objective What do you want to achieve

Internal PR

3. Defining Your Audience Demo, psycho and socio-graphic

4. Selecting Media & Delivery Technique Print, audio, visual and digital

Public Relations

5. Set up BudgetResearch Concept Production Placement Tracking 6. Evaluation Measure and lessons learnt

External PR

Words of Wisdom

Komunikasi Publik adalahdialogue tentang nilai.

Patut, Patuh & Panut adalahPerilaku menuju KeteladananErmiel ThabraniSenior Lecturer The London School of Public Relations

Reputasi adalah mitologi.Mitologi punya nilai narkotik yang membuat publik jadi adiktifDeepak ChopraHis statement of brands and the reasons why peoplerelate and buy brands.

Deepak Chopra is a Doctor, Author and Guru onleadership

Selamat Berkarya

Public Relations is a dialogue about value that eventually form good reputation and meaningful distinction of an organization in the eye of its Public. Ermiel.thabrani@gmail.com 08121030022