PROYEK AKIR DKV XI

PENGENALAN SENI UKIR KAMORO SEBAGAI KARYA SENI KHAS

SUKU KAMORO DI TIMIKA PAPUA MELALUI PERANCANGAN

BUKU KOLEKSI KATALOG

Disusun Oleh:

Wilson Novri Chilyon Waramori

10.13.0130

Dosen Pembimbing:

Ign. Dono Sayoso, MSR

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS ARSITEKTUR DAN DESAIN

UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG 2018

ABSTRAK

Penelitian ini berjudul “PENGENALAN SENI UKIR KAMORO SEBAGAI KARYA SENI KHAS

SUKU KAMORO DI TIMIKA PAPUA MELALUI PERANCANGAN BUKU KOLEKSI KATALOG”.

Didalam makalah ini penulis menggali permasalahan yang membuat karya seni ukir kamoro

menurun dengan metode wawancara dan videolog sebagai cara mencari pokok masalah yang

terjadi.

Hasil penelitian menunjukan bahwa kebanyakan warga suku Kamoro beralih profesi

di karenakan nilai jual hasil ukir mereka yang tergolong rendah dan juga pasar yang kurang

memadai membuat mereka urbanisasi ke kota sehingga generasi muda yang tumbuh di kota

tidak mengerti ciri khas mereka sebagai pengukir. Hal tersebut membuat ciri khas mereka

sebagai keturunan maramoe semakin menurun dan menghilang perlahan-lahan.

Dalam penelitian penulis mempunyai karya yang diharapkan mampu memotifasi

masyarakat suku kamoro agar mau kembali mengingat jati diri mereka yaitu dengan

pembuatan Buku katalog yang menampilkan karya-karya seni dan sejarah suku kamoro yang

di mana akan membuka kembali wawasan mereka tentang pentingnya menjaga dan

melestarikan seni yang mencerminkan kehidupan khas suku Kamoro. Karya desain katalog ini

juga penulis buat sebagai apresiasi terhadap pengukir suku kamoro yang hingga saat ini masih

menekuni ciri khas suku kamoro yaitu sebagai maramoe (Pengukir).

ABSTRACT

This research entitled "INTRODUCTION OF ART CAMPAIGN OF KAMORO AS A KAMAS ART OF

KAMORO TAMIKA TAMIKA PAPUA THROUGH DESIGN OF CATALOG COLLECTION BOOK". In

this paper the authors of lit articles that the art of carving kamoro decreased by the method

of interview and videolog as a way of looking for the subject matter that happened.

The results showed that Kamoro ethnic groups switched professions because of the low selling

value of their carved products as well as the inadequate market making urbanization into the

city into a young generation growing in the city did not understand their trademark as a

carver. The thing that made their trademark as maramoe descendants diminished and

disappeared slowly.

In the study the authors have a work that is expected to motivate the people of kamoro tribe

to want to re-remember their identity is by making a catalog book featuring art and history of

kamoro tribe which will re-open their insight about the interests and preserve the art that

rotates the life typical Kamoro . This catalog design work is also the author made as an

appreciation of the kamoro tribe carver who currently still pursue the characteristic kamoro

tribe as a maramoe (Engraver).

PRAKATA

Puji syukur kehadirat Tuhan yang maha kuasa atas segala rahmat dan kuasanya

sehingga penulis dapat menyelesaikan laporan perancangan ini dalam bentuk maupun isinya

yang sangat sederhana.

Dalam pembuatan karya ilmia ini juga penulis mengucapkan banyak terimikasi kepada

piak-piak yang suda membantu dan memotivasi penulis dalam penyelesaian makalah ini yaitu

kepada : bapak dan ibu yang selalu mendoakan penulis, Bapak Ign Dono Sayoso selaku dosen

pendamping yang selalu memberi arahan kepada penulis, pasanga (pacar) yang selalu

menyemangati penulis, almaruma Tante Hetwi Waramori selaku orng yang selalu memberi

semangat dan dukungan untuk menyelesaikan studi saya dan juga Organisasi IPMAMI

tempan penulis menyelesaikan karya tulis ini penulis mengucapkan banyak terimahkasi.

Makalah ini berisi tentang seni ukir suku Kamoro Timika Papua. Semoga makalah ini

dapat di gunakan sebagai sala satu acuan , petunjuk maupun pedoman dan juga berguna

untuk menamba pengetahuan bagi para pembaca. Laporan penelitian ini penulis akui masi

jau dari kata sempurna masi banyak kekurangan dikarenakan pengalaman penulis yang

sangat kurang. Oleh sebab itu penulis harapkan kepada para pembaca memberikan masukan-

masukan yang bersifat membangun untuk kesempurnaan makalah ini.

Semarang 1 maret 2018

Wilson Novri Chiliyon Waramori

DAFTAR ISI

HALAMAN PENGESAHAN ............................................................................................................ i

HALAMAN PENGESAHAN ............................................................ Error! Bookmark not defined.

ABSTRAK ..................................................................................................................................... v

ABSTRACT .................................................................................................................................. vi

PRAKATA .................................................................................................................................. vii

DAFTAR ISI ............................................................................................................................... viii

BAB I ........................................................................................................................................... 1

PENDAHULUAN .......................................................................................................................... 1

1.1 LATAR BELAKANG ............................................................................................................. 1

1.2. Identifikasimasalah ......................................................................................................... 4

1.3 Pembatasan masalah ....................................................................................................... 4

1.4. Perumusan Masalah ....................................................................................................... 4

Tujuan perancangan .............................................................................................................. 4

1.6 Metode Penelitian ........................................................................................................... 4

1.6.1 Metode pengumpulan data ................................................................................ 5

1.6.2 Metode analisis data ........................................................................................... 5

1.7Manfaat Penelitian ........................................................................................................... 6

BAB II .......................................................................................................................................... 7

TINJAUAN PUSTAKA ................................................................................................................... 7

2.1 Kerangka berpikir ............................................................................................................. 7

2.2 Landasan Teori ................................................................................................................. 8

2.2.1 Pengertian Seni Ukir ................................................................................................. 8

Suku Kamoro ...................................................................................................................... 9

Seni ukir suku Kamoro ..................................................................................................... 11

Seni ukir mbitoro ............................................................................................................. 12

Beberapa motif ukiran mbitoro pada bangunan dan upacara adat ....................................... 15

.............................................................................................................................................. 15

.............................................................................................................................................. 15

Teori Profesi ......................................................................................................................... 16

Teori Layout ......................................................................................................................... 17

2.2.7 Teori Tipografi ............................................................................................................. 17

2.2.8 Teori Warna ................................................................................................................ 18

2.2.9 STUDI KOMPARASI ...................................................................................................... 20

BAB III ....................................................................................................................................... 22

STRATEGI KOMUNIKASI ........................................................................................................... 22

III.1 Analisis ........................................................................................................................ 22

III.1.1 Menurut Hasil Wawancara dan Videologing ........................................................ 22

III.1.1.1 menurut hasil wawancara dan video loging pengukir patung mbitoro yang

masih bertahan ................................................................................................................. 22

III.1.2. menurut hasil wawancara kepada lembaga-lembaga adat di kabupaten timika .. 23

III.1.3. Kesimpulan Wawancara dan Vidiologing ........................................................... 23

III.2 Khalayak Sasaran ..................................................................................................... 25

III.2.1. Golongan usia ...................................................................................................... 25

III.2.2. demografis............................................................................................................ 25

III.2.3. Geografis .............................................................................................................. 25

III.3 Creative Brief ........................................................................................................ 26

III.3.1 5W+1H ............................................................................................................... 26

III.3.1.1 WHO ...................................................................................................................... 26

III.3.1.2 WHAT.................................................................................................................. 26

III.3.1.3 WHEN................................................................................................................ 26

III.3.1.4 WHERE ............................................................................................................. 26

III.3.1.5 WHY .................................................................................................................. 26

III.3.1.6 HOW .................................................................................................................. 26

III.4.Strategi komunikasi ..................................................................................................... 27

III.4.1. judul katalog......................................................................................................... 27

III.4.2. Strategi Pendekatan Perancangan ........................................................................ 27

III.4.3 Strategi Penyampaian Pesan dan media promosi .................................................. 27

III.4.3.1StrategiPenyampaian Pesan ................................................................................ 27

Tahapan Kognisi .............................................................................................................. 27

Tahapan Afeksi ................................................................................................................ 27

Tahapan Changing Behaviour.......................................................................................... 28

III.4.3.2. Media Promosi ...................................................................................................... 28

Media Cetak ..................................................................................................................... 28

Media digital .................................................................................................................... 28

III.4.4 Strategi Anggaran ..................................................................................................... 28

BAB IV ....................................................................................................................................... 30

STRATEGIaKREATIF................................................................................................................... 30

IV.1Konsepvisual .................................................................................................................. 30

IV.1.1IdentitasBuku .......................................................................................................... 30

IV.1.2 Cover Buku .............................................................................................................. 31

IV.1.3 Tipografi ................................................................................................................. 33

IV.1.4 Warna ........................................................................................................................ 34

IV.1.5 Layout ........................................................................................................................ 34

IV.1.6 Poster Pameran ......................................................................................................... 36

IV.1.7 Marchandise .............................................................................................................. 39

Pameran Buku ...................................................................................................................... 40

IV.2 Konsep Verbal ............................................................................................................... 41

IV.2.1 Identitas Buku ....................................................................................................... 41

IV.2.2 Cover buku ............................................................................................................ 41

IV.2.3 Tipografi ................................................................................................................ 41

IV.2.5 Warna .................................................................................................................... 41

IV.2.4 Layout .................................................................................................................... 42

IV.2.6 promosi ................................................................................................................. 42

IV.2.6.1 poster ................................................................................................................. 42

IV.2.6.2 iklan facebook .................................................................................................... 42

IV.2.6.3Brosur Undangan ................................................................................................ 42

IV.2.7marchendise........................................................................................................... 42

IV.2.8 Stan Pameran ........................................................................................................ 42

BAB V ........................................................................................................................................ 43

PENUTUP .................................................................................................................................. 43

V.1Kesimpulan ................................................................................................................. 43

V.2 Saran .......................................................................................................................... 43

DAFTAR PUSTAKA .................................................................................................................... 44

DAFTAR GAMBAR

Gambar 1.1 Miniatur patung mbitoro ....................................................................................... 2

Gambar 1.2 Wemawe atau patung serupa. .............................................................................. 3

Gambar 2.1 Kerangka berpikir ................................................................................................... 7

gambar 4.1 Judul buku ............................................................................................................. 30

Gambar 4.2 cover depan buku Mengukir Dengan Hati Kamoro Timika .................................. 31

Gambar 4.3 cover Belakang buku Mengukir Dengan Hati Kamoro Timika ............................. 32

4.4 punggung buku mengukir dengan hati kamoro timika ..................................................... 33

gamabar 4.5 font ..................................................................................................................... 33

Gambar 4.6 warna yang di gunakan ........................................................................................ 34

Gambar 4.7 .............................................................................................................................. 34

gambar 4.8 conto layout 1 ....................................................................................................... 35

Gambar 4.9 contoh layout 2 .................................................................................................... 35

Gmabar 4.10 Poster 1 .............................................................................................................. 36

Gambar 4.11 Poster 2 .............................................................................................................. 37

Gambar 4.12 Poster 3 .............................................................................................................. 38

Gambar 4.13 Marchandise untuk pembelian dan pameran buku .......................................... 39

gambar 4.15 suasan lokasi pameran 2 .................................................................................... 40