PERANCANGAN VISUAL BRANDING DAN … 13 Baju Gamis ..... 56 Gambar 14 Ilustrasi Celana Combat Cargo...

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PERANCANGAN VISUAL BRANDING DAN

PROMOSI DISTRO MUSLIM DZIKRO

DI KOTA SOLO

Disusun Sebagai Pemenuhan Tugas dalam

Mata Kuliah Kolokium

Disusun Oleh :

Dedy Prayoga

C0710025

JURUSAN DESAIN KOMUKASI VISUAL

FAKULTAS SASTRA DAN SENI RUPA

UNIVERSITAS SEBELAS MARET

SURAKARTA

2015


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HALAMAN MOTTO

Sampaikanlah dariku walau hanya satu ayat.

( H.R. Bukhari )

Dakwah tak harus lewat ceramah, karena dakwah bukan hanya tugas pak kyai.

( Rendra Visual )

Bergunalah bagi orang lain sekecil apapun itu.

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HALAMAN PERSEMBAHAN

Karya ini penulis persembahkan kepada

Kedua orang tua tercinta yang tiada hentinya mendoakan

dan memberikan semangat baik moril maupun materiil.

Juga segenap keluarga yang selalu memberi dukungan dan semangat.

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KATA PENGANTAR

Puji syukur kehadirat Allah SWT yang telah memberikan rahmat dan

hidayah kepada penulis, sehingga penulis dapat menyusun dan menyelesaikan

Tugas Akhir ini guna memenuhi persyaratan untuk mencapai gelar Sarjana Seni

Rupa Jurusan Desain Komunikasi Visual Universitas Sebelas Maret Surakarta.

Dalam penyusunan Tugas Akhir ini tentunya tidak lepas dari bimbingan,

bantuan, dorongan dari berbagai pihak. Oleh karena itu, penulis mengucapkan

terima kasih kepada :

1. Drs. Riyadi Santosa, M.Ed, Ph.D. selaku Dekan Fakultas Sastra dan Seni

Rupa Universitas Sebelas Maret Surakarta

2. Drs. Mohamad Suharto M.Sn. selaku Ketua Jurusan Desain Komunikasi

Visual

3. Drs. Ahmad Adib, M.Hum., Ph.D. selaku koordinator tugas akhir dan dosen

pembimbing I Tugas Akhir.

4. Arief Imam Santoso S.Sn Selaku pembimbing akademik

5. Ercilia Rini Octavia, S.Sn M.Sn, Selaku dosen pembimbing II Tugas Akhir.

6. Dosen dan staf serta teman-teman di Jurusan Desain Komunikasi Visual.

7. Seluruh staf di Lembaga Studi Desain ( LeStuDe )

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8. Dan Seluruh pihak yang telah banyak membantu dalam pengerjaan Tugas

Akhir ini, yang tidak bisa disebutkan satu persatu.

Penulis berharap perancangan ini berguna dan bermanfaat, walaupun masih

banyak kekurangan yang harus diperbaiki. Atas saran dan kritik pembaca penulis

ucapkan terimakasih.

Surakarta, Desember 2014

Penulis

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DAFTAR ISI

LEMBAR JUDUL ........................................................................................................ i

LEMBAR PERSETUJUAN ........................................................................................ ii

LEMBAR PENGESAHAN ......................................................................................... iii

LEMBAR PERSEMBAHAN ....................................................................................... iv

LEMBAR MOTTO ....................................................................................................... v

KATA PENGANTAR .................................................................................................. vi

DAFTAR ISI ................................................................................................................ viii

DAFTAR GAMBAR ................................................................................................... xii

DAFTAR TABEL ....................................................................................................... xiii

DAFTAR BAGAN .................................................................................................... xiv

ABSTRAK ................................................................................................................... xv

BAB I PENDAHULUAN ........................................................................................... 1

A. Latar Belakang ....................................................................................... 1

B. Perumusan Masalah ............................................................................... 3

C. Tujuan Perancangan .............................................................................. 3

D. Metode Penelitian .................................................................................. 3

BAB II KAJIAN TEORI .............................................................................................. 6

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A. Perancangan ........................................................................................... 6

B. Visual Branding ..................................................................................... 7

C. Promosi .................................................................................................. 8

D. Tinjauan Desain Komunikasi Visual ..................................................... 14

E. Distro ..................................................................................................... 21

F. Fenomena Busana Muslim .................................................................... 22

G. Tinjauan Tentang Remaja ...................................................................... 31

BAB III IDENTIFIKASI DATA ................................................................................. 38

A. Distro Muslim Dzikro ............................................................................ 38

B. Visi dan Misi ......................................................................................... 39

C. Sistem Kerja .......................................................................................... 40

D. Produk yang Ditawarkan ....................................................................... 42

E. Konsumen .............................................................................................. 44

F. Pemasaran .............................................................................................. 45

G. Promosi .................................................................................................. 45

H. LeStuDe sebagai Lembaga Penaung Distro Muslim Dzikro ................. 46

I. Target Audience ..................................................................................... 48

J. Kompetitor ............................................................................................. 54

K. Analisa SWOT ....................................................................................... 59

BAB IV KONSEP PEMIKIRAN DESAIN ................................................................. 64

A. Metode Perancangan ............................................................................. 64

B. Konsep Kreatif ....................................................................................... 65

C. Konsep Karya ........................................................................................ 68

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D. Pemilihan Media .................................................................................... 81

E. Prediksi Biaya ........................................................................................ 88

BAB V VISUALISASI ................................................................................................ 91

A. MEDIA UTAMA ................................................................................. 91

1. Website ............................................................................................ 91

2. Facebook dan Twitter ...................................................................... 92

3. Katalog ............................................................................................ 93

4. Iklan Koran ...................................................................................... 94

5. Iklan Majalah ................................................................................... 95

6. Spanduk ........................................................................................... 96

7. Poster ............................................................................................... 97

8. Mobil Branding ............................................................................... 98

9. Showroom ....................................................................................... 99

10. Window Display ............................................................................ 100

11. Dealer Help ................................................................................... 101

12. Signage .......................................................................................... 102

13. Standing Display ........................................................................... 103

14. X-banner ........................................................................................ 104

B. MEDIA PENDUKUNG ...................................................................... 105

1. Nameboard .................................................................................... 105

2. Folder ............................................................................................. 106

3. Kotak dispenser ............................................................................. 107

4. Trafic ad ........................................................................................ 108

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5. Paper bag ...................................................................................... 109

6. Uniform .......................................................................................... 110

7. Merchandise .................................................................................. 111

a). Stiker ........................................................................................ 111

b). Tote bag .................................................................................... 112

c). Pin ............................................................................................. 113

d). Mug .......................................................................................... 114

e). Gantungan Kunci ...................................................................... 115

8. Flyer ............................................................................................... 116

9. Label .............................................................................................. 117

10. Stationary ...................................................................................... 118

a). Kop Surat .................................................................................. 118

b). Amplop ..................................................................................... 119

c). Kartu Nama .............................................................................. 120

d). Nota .......................................................................................... 121

BAB VI KESIMPULAN ............................................................................................ 122

DAFTAR PUSTAKA

LAMPIRAN

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5. Paper bag ...................................................................................... 109

DAFTAR GAMBAR

Gambar 1 Busana muslim untuk laki-laki ......................................................................... 29

Gambar 2 Busana muslim untuk perempuan ................................................................ 30

Gambar 3 Fenomena jilbab gaul ................................................................................... 31

Gambar 4 Ilustrasi rancangan desain kaos .................................................................... 43

Gambar 5 Ilustrasi rancangan desain jaket .................................................................... 43

Gambar 6 Ilustrasi rancangan desain tas ....................................................................... 44

Gambar 7 Ilustrasi rancangan desain topi ..................................................................... 44

Gambar 8 Contoh Desain Kaos ..................................................................................... 53

Gambar 9 Contoh Desain Kaos ..................................................................................... 53

Gambar 10 Logo Rafa Muslim Fashion ....................................................................... 54

Gambar 11 Desain kaos Rafa ........................................................................................ 55

Gambar 12 Desain kaos Rafa ....................................................................................... 56

Gambar 13 Baju Gamis ................................................................................................ 56

Gambar 14 Ilustrasi Celana Combat Cargo ................................................................. 56

Gambar 15 Ilustrasi topi ............................................................................................... 57

Gambar 16 Logo Poobiz .............................................................................................. 57

Gambar 17 Desain kaos ............................................................................................... 58

Gambar 18 Desain Jaket ............................................................................................... 59

Gambar 19 Desain Tas ................................................................................................. 59

Gambar 20 Contoh Gaya Layout .................................................................................. 77

Gambar 21 Contoh Gaya Layout .................................................................................. 77

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DAFTAR TABEL

Analisis SWOT ............................................................................................................ 63

Prediksi Biaya .............................................................................................................. 89

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DAFTAR BAGAN

Bagan 1 Kerangka Pikir Perancangan Visual Branding dan Promosi Distro

Dzikro ........................................................................................................................... 1

Bagan 2 Quisioner ...................................................................................................... 49

Bagan 3 Quisioner ...................................................................................................... 50

Bagan 4 Quisioner ...................................................................................................... 50

Bagan 5 Quisioner ...................................................................................................... 51

Bagan 6 Quisioner ...................................................................................................... 52

Bagan 7 Quisioner ......................................................................................................... 53

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DAFTAR BAGAN

Perancangan Visual Branding dan Promosi

Distro Muslim Dzikro di Kota Solo

Dedy Prayoga1

Drs. Ahmad Adib, M.Hum,Ph.D2

Ercilia Rini Octavia, S.Sn M.Sn3

ABSTRAK

Dedy Prayoga. 2014. Pengantar karya Tugas Akhir ini berjudul

Perancangan Visual Branding dan Promosi Distro Muslim Dzikro di

Kota Solo. Adapun permasalahan yang dikaji adalah bagaimana

merancang visual branding yang tepat dan promosi untuk

mengenalkan Distro Dzikro di Kota Solo. Tujuan utama dari

perancangan ini adalah merancang visual branding dan promosi agar

target audiens aware akan eksistensi dari Distro Dzikro. Maka dari itu

diperlukan perancangan visual branding dan strategi promosi yang

tepat untuk mempresentasikan Distro Dzikro sebagai distro busana

bersyariat islam. Karena masih jarangnya distro bertemakan islami di

daerah Solo, diharapkan Distro Dzikro mampu bereksistensi dalam

usahanya, juga menjadi sarana dakwah terhadap remaja muslim di

Kota Solo.

1 Mahasiswa jurusan Desain Komunikasi Visual Fakultas Sastra dan Seni Rupa

Universitas Sebelas Maret Surakarta dengan NIM C0710025 2

Dosen Pembimbing 1 3

Dosen Pembimbing 2

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Design of Visual Branding and Promotion of

Distro Moslem Dzikro in Solo

Dedy Prayoga1

Drs. Ahmad Adib, M.Hum,Ph.D2

Ercilia Rini Octavia, S.Sn M.Sn3

ABSTRAK

Dedy Prayoga. 2014. This final project is entitled “Design of Visual

Branding an Promotion of Distro Moslem Dzikro in Solo”. The problems

studied are how to design the appropriate visual branding and to promote

or introduce Distro Moslem Dzikro in Solo. The main objectives of this

design are designing the visual branding dan promotion Distro Moslem

Dzikro to the targets in order to make them know the existence of Distro

Moslem Dzikro. Therefore, the appropriate visual branding design and

promotion strategy are necessary to present Distro Dzikro as the Islamic

fashion shop. Due to the scarcity of Islamic fashion shop in Solo, Distro

Dzikro is expected be able to be successful shop on its efforts and also be

the medium of missionary endeavor to adolescent Moslems in Solo.

1 Student of Communication and Visual Design, faculty of letters and fine arts Sebelas

Maret University NIM C0710025 2

Preceptor Lecturer 1 3

Preceptor Lecturer 2

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PERANCANGAN VISUAL BRANDING DAN … 13 Baju Gamis ..... 56 Gambar 14 Ilustrasi Celana Combat Cargo...

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