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COGNITIVEBy: Shafira Karamina Alifahfor Learning ForumNUTRIP 2015ERGONOMICS

ERGONOMICSWHATIS

Ilmu yang merancang lingkungan kerja dalam sistem dengan berfokus pada manusiaEfisiensiProduktivitasERGONOMICSKenyamanan

LIKE THIS?OR THIS?OR THIS ONE?

OR LIKE THESE?Its not only aboutPOSISI WUENAAKBRANCHESPhysicalCognitiveEnvironmentCOGNITIVE ERGONOMICSberfokus pada proses mental (kemampuan kognitif manusia) yang mempengaruhi interaksi antara manusia dan elemen lain dalam sistem

"is concerned with mental processes, such as perception, memory, reasoning, and motor response, as they affect interactions among humans and other elements of a system. The relevant topics include mental workload, decision-making, skilled performance, human-computer interaction, human reliability, work stress and training as these may relate to human-system design. Examples include diagnosis, workload, situation awareness,decision making, and planning.8 HOW?EYE TRACKINGMengukur gerakan dan posisi mata relatif kepada kepala

IS MENTAL ABILITY CONTRIBUTE PERFORMANCE?

Ronaldo:Melihat bola beberapa kali, tetapi lebih sering memperhatikan gerakan tubuh lawan seperti telapak kaki, pinggang, dan paha. Membuatnya dapat memprediksi gerakan lawan dan bergerak lebih cepat.Black GuySelalu memperhatikan bola dan gerakan matanya lebih acak, membuatnya one step behind ronaldo krn hanya fokus pada pergerakan bola.13Apa Sih Manfaatnya?

Commercial DesignExtra gentle for the most sensitive skin.

Commercial Design

Commercial DesignEye gaze can not be ignoredWebsite Interface

Commercial Ads

Commercial AdsF-Pattern

WHICH ONE IS BETTER?ABNO FEES button was hogging a lot of attention, its information isnt the most important on the page.21

ABLesson learned:Pastikan elemen yg pop adalah yang penting dan dapat meyakinkan customer untuk take action

DISPLAY SYSTEM

CONCLUSION

Eye-tracking can benefit your company because youll be able to see your hot and cold spots and make the necessary adjustments.24THANKYOU