Lampiran 1. Kuesioner KUESIONER bersifat rahasia...Semua informasi yang diperoleh dari kuesioner ini...

60

Lampiran 1. Kuesioner KUESIONER

No. Kuesioner: ……

Petunjuk: Berilah tanda (X) pada nomor yang tersedia sesuai dengan jawaban yang anda pilih. Pilih salah satu jawaban saja untuk tiap pertanyaan, kecuali ada petunjuk khusus. Nama : …………………………………….. No. Telp/HP : …………………………………….. Apakah dalam 3 bulan terakhir Anda pernah membeli produk Keetori?

a. Ya, silakan melanjutkan ke pertanyaan berikutnya b. Tidak, silakan berhenti di sini dan terima kasih

Apakah Apakah usia anda saat ini diatas 17 tahun? a. Ya, silakan melanjutkan ke pertanyaan berikutnya b. Tidak, silakan berhenti di sini dan terima kasih

1. Jenis Kelamin Anda?

a. Pria b. Wanita 2. Status nikah Anda?

a. Belum b. Sudah 3. Rentang Usia Anta antara?

b. 17-25 tahun c. 35-43 tahun c. 26-34 tahun d. Diatas 43 tahun

4. Pendidikan terakhir Anda? a. SD b. SMP c. SMA d. Perguruan Tinggi

5. Berapa pengeluaran Anda dalam waktu sebulan untuk makan & minum di luar rumah? e. Kurang dari Rp 500.000

PROFIL DEMOGRAFI PELANGGAN

Responden Yth, Saya adalah mahasiswa Program Studi Manajemen Pemasaran Universitas

Kristen Petra yang sedang melakukan penelitian mengenai analisa pengaruh Demografi dan Promosi terhadap Impulse Buying konsumen Keetori Surabaya dalam rangka menyelesaikan tugas akhir. Demi kelancaran penelitian ini, saya mohon para responden berpartisipasi dengan meluangkan waktu untuk mengisi kuisioner ini secara lengkap dan benar. Semua informasi yang diperoleh dari kuesioner ini bersifat rahasia dan hanya dipergunakan untuk kepentingan akademis. Terima kasih atas kerjasama dan partisipasinya.

http://www.petra.ac.id

http://dewey.petra.ac.id/dgt_directory.php?display=classification

http://digilib.petra.ac.id/help.html

79

Lampiran 10. Data Isian Kuesioner

Resp

Karakteristik Promosi Impulse Buying Mean kategori

Jk* Status

Usia Pddk*

Pglr* 1 2 3 4 5 6

Jml 1 2 3 4 5

Jml X Y X Y

1 2 1 2 3 2 3 4 4 4 4 4 23 4 4 4 4 4 20 3,8

3 4,0

0 4 4

2 1 2 4 4 2 3 4 3 3 4 2 19 3 3 3 3 3 15 3,1

7 3,0

0 3 3

3 2 1 1 2 1 3 4 4 4 4 4 23 4 4 4 4 4 20 3,8

3 4,0

0 4 4

4 1 1 1 3 2 4 4 4 4 4 4 24 5 5 4 4 5 23 4,0

0 4,6

0 4 5

5 2 2 1 3 3 4 4 4 5 4 3 24 5 5 5 5 5 25 4,0

0 5,0

0 4 5

6 2 2 1 3 2 3 4 4 5 4 2 22 5 5 4 5 4 23 3,6

7 4,6

0 4 5

7 2 2 1 3 3 4 4 4 5 4 4 25 4 4 5 5 5 23 4,1 4,6

4 5

80

7 0

8 2 1 1 3 3 5 4 4 4 4 5 26 5 5 4 5 5 24 4,3

3 4,8

0 5 5

9 1 1 3 4 2 3 2 3 2 3 2 15 4 3 4 5 1 17 2,5

0 3,4

0 2 3

10 1 2 4 3 3 2 2 4 4 4 4 20 2 2 2 4 2 12 3,3

3 2,4

0 3 2

11 2 1 1 2 2 4 4 4 2 3 3 20 4 5 4 5 4 22 3,3

3 4,4

0 3 5

12 1 1 2 3 2 3 3 4 4 3 3 20 5 4 4 4 4 21 3,3

3 4,2

0 3 4

13 1 1 2 3 2 4 4 4 4 4 4 24 4 4 4 4 4 20 4,0

0 4,0

0 4 4

14 2 2 1 3 2 5 5 5 5 5 5 30 5 5 5 5 5 25 5,0

0 5,0

0 5 5

15 1 1 1 3 2 3 3 3 3 3 3 18 3 3 3 3 4 16 3,0

0 3,2

0 3 3

16 1 1 2 4 2 3 3 3 4 3 4 20 4 4 4 3 3 18 3,3

3 3,6

0 3 4

17 2 1 1 3 2 4 4 4 4 4 4 24 4 4 4 4 4 20 4,0 4,0

4 4

81

0 0

18 1 1 2 3 3 2 3 4 3 4 3 19 4 3 4 3 2 16 3,1

7 3,2

0 3 3

19 1 2 4 4 2 3 3 3 3 3 3 18 3 3 3 3 3 15 3,0

0 3,0

0 3 3

20 2 2 1 2 2 4 4 5 4 5 5 27 5 5 5 4 5 24 4,5

0 4,8

0 5 5

21 2 1 1 3 3 4 5 1 5 5 5 25 5 5 5 5 5 25 4,1

7 5,0

0 4 5

22 2 2 2 3 2 4 4 3 3 3 4 21 4 4 5 4 4 21 3,5

0 4,2

0 4 4

23 1 2 3 3 3 3 4 5 3 4 5 24 4 4 3 3 3 17 4,0

0 3,4

0 4 3

24 2 1 2 4 3 4 4 3 3 3 4 21 4 4 5 4 4 21 3,5

0 4,2

0 4 4

25 2 1 1 3 2 4 4 4 4 4 4 24 4 4 4 5 5 22 4,0

0 4,4

0 4 5

26 1 1 2 4 2 3 3 4 3 3 3 19 3 4 4 4 3 18 3,1

7 3,6

0 3 4

27 2 2 1 2 2 3 5 4 4 5 3 24 5 4 5 5 5 24 4,0 4,8

4 5

82

0 0

28 2 2 1 3 2 5 5 5 5 5 5 30 5 5 5 5 5 25 5,0

0 5,0

0 5 5

29 2 2 2 4 3 4 4 4 5 3 3 23 4 5 4 5 3 21 3,8

3 4,2

0 4 4

30 2 2 1 2 3 5 4 5 4 4 4 26 4 5 5 4 5 23 4,3

3 4,6

0 5 5

31 1 1 2 4 2 4 4 4 3 5 3 23 4 4 2 4 4 18 3,8

3 3,6

0 4 4

32 2 1 1 2 2 5 5 4 5 4 5 28 5 3 5 5 5 23 4,6

7 4,6

0 5 5

33 2 1 2 4 2 5 5 4 5 4 4 27 4 4 3 5 5 21 4,5

0 4,2

0 5 4

34 2 1 1 3 3 3 4 3 4 5 5 24 3 4 5 4 4 20 4,0

0 4,0

0 4 4

35 1 1 2 4 2 4 4 4 4 4 4 24 3 4 4 3 4 18 4,0

0 3,6

0 4 4

36 1 1 2 4 3 4 4 4 4 3 3 22 4 4 4 4 2 18 3,6

7 3,6

0 4 4

37 2 2 4 4 2 3 3 4 3 3 4 20 2 2 2 2 2 10 3,3 2,0

3 2

83

3 0

38 1 2 4 4 3 3 3 3 3 3 1 16 3 3 3 3 3 15 2,6

7 3,0

0 3 3

39 1 2 4 3 2 3 3 3 2 2 2 15 3 3 3 2 2 13 2,5

0 2,6

0 2 2

40 2 1 2 3 2 4 4 4 4 4 4 24 4 4 4 4 4 20 4,0

0 4,0

0 4 4

41 1 1 2 3 3 1 4 2 2 3 5 17 2 3 3 2 3 13 2,8

3 2,6

0 3 2

42 2 1 1 3 2 5 5 5 5 5 5 30 5 5 5 5 5 25 5,0

0 5,0

0 5 5

43 2 1 2 3 2 3 3 3 3 3 4 19 4 4 4 5 4 21 3,1

7 4,2

0 3 4

44 1 1 1 3 3 2 4 4 3 2 3 18 4 4 3 4 4 19 3,0

0 3,8

0 3 4

45 2 1 2 3 3 4 4 4 4 4 4 24 4 4 4 4 4 20 4,0

0 4,0

0 4 4

46 1 2 1 3 3 5 4 5 5 4 5 28 4 5 4 5 5 23 4,6

7 4,6

0 5 5

47 2 1 1 3 2 4 4 3 4 3 4 22 5 4 5 4 4 22 3,6 4,4

4 5

84

7 0

48 2 1 1 3 2 5 5 5 5 5 5 30 5 5 5 5 5 25 5,0

0 5,0

0 5 5

49 1 1 2 4 2 4 4 5 4 4 4 25 4 4 4 3 4 19 4,1

7 3,8

0 4 4

50 2 1 1 2 1 5 5 5 3 5 4 27 5 5 3 5 5 23 4,5

0 4,6

0 5 5

51 1 2 2 3 3 4 4 4 4 4 4 24 4 4 4 4 4 20 4,0

0 4,0

0 4 4

52 2 1 2 3 3 3 4 5 3 4 5 24 4 5 4 3 3 19 4,0

0 3,8

0 4 4

53 1 1 1 3 2 2 3 3 3 3 4 18 3 4 4 4 3 18 3,0

0 3,6

0 3 4

54 2 2 3 3 2 4 3 3 3 4 3 20 3 3 3 4 4 17 3,3

3 3,4

0 3 3

55 1 2 3 4 3 4 1 3 3 3 1 15 2 3 4 3 4 16 2,5

0 3,2

0 2 3

56 1 2 2 3 2 3 5 3 1 2 3 17 4 4 3 4 4 19 2,8

3 3,8

0 3 4

57 2 1 1 4 3 4 5 4 2 4 4 23 5 5 4 5 4 23 3,8 4,6

4 5

85

3 0

58 1 2 3 3 3 4 5 4 3 4 5 25 4 4 3 3 3 17 4,1

7 3,4

0 4 3

59 1 1 2 3 2 4 4 3 4 4 3 22 4 3 4 4 4 19 3,6

7 3,8

0 4 4

60 2 1 1 3 2 4 5 4 5 4 5 27 5 5 5 4 4 23 4,5

0 4,6

0 5 5

61 2 1 1 3 2 3 5 5 5 5 5 28 5 5 5 5 5 25 4,6

7 5,0

0 5 5

62 2 1 1 4 2 5 5 5 5 5 5 30 5 5 5 5 5 25 5,0

0 5,0

0 5 5

63 1 2 3 3 2 3 4 3 3 3 2 18 4 4 2 4 3 17 3,0

0 3,4

0 3 3

64 1 1 2 3 2 4 4 4 4 4 4 24 4 4 3 4 4 19 4,0

0 3,8

0 4 4

65 2 1 1 2 2 4 4 4 3 3 4 22 4 4 5 5 5 23 3,6

7 4,6

0 4 5

66 1 2 4 3 3 5 5 4 4 4 4 26 1 4 1 4 4 14 4,3

3 2,8

0 5 3

67 2 1 2 3 2 4 4 4 4 4 4 24 4 4 5 3 4 20 4,0 4,0

4 4

86

0 0

68 1 2 4 3 3 2 3 3 3 2 2 15 3 3 1 3 2 12 2,5

0 2,4

0 2 2

69 2 2 3 3 3 4 4 4 4 4 2 22 4 4 3 2 4 17 3,6

7 3,4

0 4 3

70 2 2 1 3 2 5 5 5 5 5 5 30 5 5 5 5 5 25 5,0

0 5,0

0 5 5

71 2 2 2 4 2 5 5 5 5 5 5 30 3 3 5 5 5 21 5,0

0 4,2

0 5 4

72 2 1 1 4 2 4 4 4 3 4 3 22 4 4 4 4 4 20 3,6

7 4,0

0 4 4

73 1 1 1 3 2 3 3 4 4 4 3 21 4 4 4 4 3 19 3,5

0 3,8

0 4 4

74 2 1 2 4 3 3 4 4 2 4 4 21 4 3 4 3 4 18 3,5

0 3,6

0 4 4

75 2 1 1 3 3 3 4 3 4 4 3 21 5 4 4 3 4 20 3,5

0 4,0

0 4 4

76 2 1 2 3 2 4 3 3 3 4 4 21 4 4 4 4 4 20 3,5

0 4,0

0 4 4

77 1 2 3 4 2 3 3 3 3 3 3 18 3 3 3 3 4 16 3,0 3,2

3 3

87

0 0

78 2 1 2 3 3 2 4 4 3 3 4 20 4 4 4 4 4 20 3,3

3 4,0

0 3 4

79 1 1 2 3 3 3 3 4 4 4 4 22 4 4 4 4 4 20 3,6

7 4,0

0 4 4

80 2 1 1 2 3 4 4 4 4 5 5 26 5 5 3 5 5 23 4,3

3 4,6

0 5 5

81 2 2 2 3 3 4 4 4 4 5 5 26 3 5 5 4 3 20 4,3

3 4,0

0 5 4

82 2 1 2 3 3 4 4 4 4 4 4 24 4 4 4 4 4 20 4,0

0 4,0

0 4 4

83 2 1 1 3 2 4 5 5 5 5 5 29 5 5 5 5 5 25 4,8

3 5,0

0 5 5

84 1 2 2 3 2 4 3 3 2 3 3 18 4 4 4 3 4 19 3,0

0 3,8

0 3 4

85 2 1 1 3 2 4 4 4 4 4 4 24 5 5 4 4 5 23 4,0

0 4,6

0 4 5

86 2 2 1 4 2 4 4 4 5 4 3 24 5 5 5 5 5 25 4,0

0 5,0

0 4 5

87 1 1 1 3 2 5 4 4 5 4 5 27 5 5 4 5 4 23 4,5 4,6

5 5

88

0 0

88 1 1 1 3 2 4 4 4 5 4 4 25 4 4 5 5 5 23 4,1

7 4,6

0 4 5

89 2 1 1 3 2 5 4 4 4 4 5 26 5 5 4 5 5 24 4,3

3 4,8

0 5 5

90 1 2 3 3 3 3 3 3 4 4 3 20 4 3 4 5 1 17 3,3

3 3,4

0 3 3

91 2 2 4 4 2 2 2 4 4 4 4 20 2 2 2 4 2 12 3,3

3 2,4

0 3 2

92 2 1 1 4 3 4 4 4 2 3 3 20 4 5 4 5 4 22 3,3

3 4,4

0 3 5

93 2 1 2 4 2 3 3 4 4 3 3 20 5 4 4 4 4 21 3,3

3 4,2

0 3 4

94 1 2 3 4 2 3 3 4 3 4 3 20 4 4 3 3 3 17 3,3

3 3,4

0 3 3

95 2 1 2 3 2 4 4 3 3 3 4 21 4 4 5 4 4 21 3,5

0 4,2

0 4 4

96 2 1 1 4 3 4 4 4 4 4 4 24 4 4 4 5 5 22 4,0

0 4,4

0 4 5

97 1 2 2 3 3 3 3 4 3 3 3 19 3 4 4 4 3 18 3,1 3,6

3 4

89

7 0

98 2 2 1 3 2 3 5 4 4 5 3 24 5 4 5 5 5 24 4,0

0 4,8

0 4 5

99 2 2 1 3 2 5 5 5 5 5 4 29 5 5 5 5 5 25 4,8

3 5,0

0 5 5

100 1 1 2 4 3 4 4 4 5 3 3 23 4 5 4 5 3 21 3,8

3 4,2

0 4 4

Nilai Rata-Rata 3,7 3,

9 3,

9 3,

8 3,

8 3,

8 4 4,

1 4 4,

1 3,

9

Deviasi Standar 0,9 0,

8 0,

7 0,

9 0,

8 1 0,

9 0,

8 0,

9 0,

8 1

* jk = jenis kelamin

*pddk = pendidikan

*pglr = pengeluaran makanan dan minum di luar rumah setiap bulan

61

f. Rp 500.000 – Rp 1.499.999 g. Rp 1.500.000 – Rp 2.500.000 h. Di atas Rp 2.500.000

Berilah tanda (X) pada jawaban atas pernyataan yang disediakan. 1 = sangat tidak setuju (STS), 4 = setuju (S), 2 = tidak setuju (TS), 5 = sangat setuju (SS) 3 = netral/biasa (N) Promosi STS TS N S SS Jika berada di mall PTC Saya sering melihat iklan banner Keetori Terdapat promo potongan harga pada paket bento Keetori. Program promo Three for 2 (Beli 5 gratis 1) menarik. Personal Selling/tawaran dari pramusaji menarik perhatian. Adanya promo Coupon memberikan daya tarik . Saya mengetahui Keetori dari Teman / Keluarga saya. Jika berada di mall PTC Saya sering melihat iklan banner Keetori Impulse Buying STS TS N S SS Ketika melintas di Gerai Keetori, sebenarnya saya tidak ingin membeli

Saya membeli produk Keetori tanpa harus memikirkan hal-hal lainnya

Saya langsung membeli Keetori begitu saya melihat produk tersebut

Sesuatu yang menyenangkan jika membeli barang termasuk keetori tanpa harus merencanakan terlebih dahulu

Ketika mengunjungi Gerai Keetori, pembelian selalu lebih banyak dari

62

yang saya rencanakan

Lampiran 2. Profil Responden

Jenis Kelamin Responden

41 41,0 41,0 41,059 59,0 59,0 100,0

100 100,0 100,0

Laki-LakiPerempuanTotal

ValidFrequency Percent Valid Percent

CumulativePercent

Status Responden

61 61,0 61,0 61,039 39,0 39,0 100,0

100 100,0 100,0

Belum MenikahMenikahTotal


CumulativePercent

Usia Responden

45 45,0 45,0 45,036 36,0 36,0 81,010 10,0 10,0 91,0

9 9,0 9,0 100,0100 100,0 100,0

17 - 25 tahun26 - 34 tahun35 - 43 tahundiatas 43 tahunTotal


CumulativePercent

Pendidikan Terakhir Responden

9 9,0 9,0 9,063 63,0 63,0 72,028 28,0 28,0 100,0

100 100,0 100,0

SMPSMAPerguruan TinggiTotal


CumulativePercent

Pengeluaran makan minum di luar rumah per bulan

2 2,0 2,0 2,0

61 61,0 61,0 63,0

37 37,0 37,0 100,0

100 100,0 100,0

Kurang dari Rp 500.000Rp 500.000 - Rp 1.499.999Rp 1.500.000 - Rp 2.500.000Total


CumulativePercent

63

Lampiran 3. Uji Validitas

Correlations

1 ,535** ,441** ,485** ,471** ,390** ,741**,000 ,000 ,000 ,000 ,000 ,000

100 100 100 100 100 100 100,535** 1 ,409** ,399** ,525** ,533** ,751**,000 ,000 ,000 ,000 ,000 ,000100 100 100 100 100 100 100,441** ,409** 1 ,437** ,509** ,412** ,695**,000 ,000 ,000 ,000 ,000 ,000100 100 100 100 100 100 100,485** ,399** ,437** 1 ,592** ,414** ,751**,000 ,000 ,000 ,000 ,000 ,000100 100 100 100 100 100 100,471** ,525** ,509** ,592** 1 ,550** ,805**,000 ,000 ,000 ,000 ,000 ,000100 100 100 100 100 100 100,390** ,533** ,412** ,414** ,550** 1 ,748**,000 ,000 ,000 ,000 ,000 ,000100 100 100 100 100 100 100,741** ,751** ,695** ,751** ,805** ,748** 1,000 ,000 ,000 ,000 ,000 ,000100 100 100 100 100 100 100

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)N

X1.1

X1.2

X1.3

X1.4

X1.5

X1.6

Total X

X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 Total X

Correlation is significant at the 0.01 level (2-tailed).**.

Correlations

Correlations

1 ,692** ,582** ,535** ,554** ,838**,000 ,000 ,000 ,000 ,000

100 100 100 100 100 100,692** 1 ,499** ,542** ,583** ,817**,000 ,000 ,000 ,000 ,000100 100 100 100 100 100,582** ,499** 1 ,471** ,513** ,775**,000 ,000 ,000 ,000 ,000100 100 100 100 100 100,535** ,542** ,471** 1 ,510** ,760**,000 ,000 ,000 ,000 ,000100 100 100 100 100 100,554** ,583** ,513** ,510** 1 ,803**,000 ,000 ,000 ,000 ,000100 100 100 100 100 100,838** ,817** ,775** ,760** ,803** 1,000 ,000 ,000 ,000 ,000100 100 100 100 100 100

Pearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)NPearson CorrelationSig. (2-tailed)N

Y1.1

Y1.2

Y1.3

Y1.4

Y1.5

Total Y

Y1.1 Y1.2 Y1.3 Y1.4 Y1.5 Total Y

Correlation is significant at the 0.01 level (2-tailed).**.

64

Lampiran 4. Uji Reliabilitas

Case Processing Summary

100 100,00 ,0

100 100,0

ValidExcludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

,840 6

Cronbach'sAlpha N of Items

Item-Total Statistics

19,1100 10,341 ,606 ,81618,9000 10,576 ,635 ,81118,9300 11,157 ,573 ,82319,0500 10,028 ,607 ,81718,9700 10,332 ,712 ,79719,0400 9,938 ,597 ,820

X1.1X1.2X1.3X1.4X1.5X1.6

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

22,8000 14,505 3,80855 6Mean Variance Std. Deviation N of Items

Reliability

Case Processing Summary

100 100,00 ,0

100 100,0

ValidExcludeda

Total

CasesN %

Listwise deletion based on allvariables in the procedure.

a.

Reliability Statistics

,855 5

Cronbach'sAlpha N of Items

65

Item-Total Statistics

16,0700 7,924 ,734 ,80916,0100 8,414 ,719 ,81616,1400 8,081 ,629 ,83715,9900 8,454 ,624 ,83716,1500 7,725 ,661 ,829

Y1.1Y1.2Y1.3Y1.4Y1.5

Scale Mean ifItem Deleted

ScaleVariance if

Item Deleted

CorrectedItem-TotalCorrelation

Cronbach'sAlpha if Item

Deleted

Scale Statistics

20,0900 12,244 3,49919 5Mean Variance Std. Deviation N of Items

66

Lampiran 5. Output ANOVA Oneway

Descriptives

Impulse Buying

41 3,5512 ,56706 ,08856 3,3722 3,7302 2,40 4,6059 4,3424 ,59428 ,07737 4,1875 4,4972 2,00 5,00

100 4,0180 ,69984 ,06998 3,8791 4,1569 2,00 5,00

Laki-LakiPerempuanTotal

N Mean Std. Deviation Std. Error Lower Bound Upper Bound

95% Confidence Interval forMean

Minimum Maximum

Test of Homogeneity of Variances

Impulse Buying

,008 1 98 ,928

LeveneStatistic df1 df2 Sig.

ANOVA

Impulse Buying

15,141 1 15,141 44,497 ,00033,347 98 ,34048,488 99

Between GroupsWithin GroupsTotal

Sum ofSquares df Mean Square F Sig.

Oneway

Descriptives

Impulse Buying

61 4,1541 ,50780 ,06502 4,0240 4,2842 2,60 5,0039 3,8051 ,89028 ,14256 3,5165 4,0937 2,00 5,00

100 4,0180 ,69984 ,06998 3,8791 4,1569 2,00 5,00

Belum MenikahMenikahTotal



Minimum Maximum


Impulse Buying

23,524 1 98 ,000


67

ANOVA

Impulse Buying

2,897 1 2,897 6,228 ,01445,590 98 ,46548,488 99



Oneway

Descriptives

Impulse Buying

45 4,5511 ,43308 ,06456 4,4210 4,6812 3,20 5,0036 3,8833 ,33252 ,05542 3,7708 3,9958 2,60 4,2010 3,3600 ,08433 ,02667 3,2997 3,4203 3,20 3,40

9 2,6222 ,35277 ,11759 2,3511 2,8934 2,00 3,00100 4,0180 ,69984 ,06998 3,8791 4,1569 2,00 5,00

17 - 25 tahun26 - 34 tahun35 - 43 tahundiatas 43 tahunTotal



Minimum Maximum


Impulse Buying

3,445 3 96 ,020


ANOVA

Impulse Buying

35,306 3 11,769 85,706 ,00013,182 96 ,13748,488 99



Post Hoc Tests

68

Multiple Comparisons

Dependent Variable: Impulse BuyingTukey HSD

,66778* ,08286 ,000 ,4511 ,88441,19111* ,12955 ,000 ,8524 1,52981,92889* ,13531 ,000 1,5751 2,2827-,66778* ,08286 ,000 -,8844 -,4511,52333* ,13246 ,001 ,1770 ,8697

1,26111* ,13810 ,000 ,9000 1,6222-1,19111* ,12955 ,000 -1,5298 -,8524-,52333* ,13246 ,001 -,8697 -,1770,73778* ,17026 ,000 ,2926 1,1829

-1,92889* ,13531 ,000 -2,2827 -1,5751-1,26111* ,13810 ,000 -1,6222 -,9000-,73778* ,17026 ,000 -1,1829 -,2926

(J) Usia Responden26 - 34 tahun35 - 43 tahundiatas 43 tahun17 - 25 tahun35 - 43 tahundiatas 43 tahun17 - 25 tahun26 - 34 tahundiatas 43 tahun17 - 25 tahun26 - 34 tahun35 - 43 tahun

(I) Usia Responden17 - 25 tahun

26 - 34 tahun

35 - 43 tahun

diatas 43 tahun

MeanDifference

(I-J) Std. Error Sig. Lower Bound Upper Bound95% Confidence Interval

The mean difference is significant at the .05 level.*.

Homogeneous Subsets

Impulse Buying

Tukey HSDa,b

9 2,622210 3,360036 3,883345 4,5511

1,000 1,000 1,000 1,000

Usia Respondendiatas 43 tahun35 - 43 tahun26 - 34 tahun17 - 25 tahunSig.

N 1 2 3 4Subset for alpha = .05

Means for groups in homogeneous subsets are displayed.Uses Harmonic Mean Sample Size = 15,319.a.

The group sizes are unequal. The harmonic mean of the group sizes isused. Type I error levels are not guaranteed.

b.

Oneway

Descriptives

Impulse Buying

9 4,5556 ,24037 ,08012 4,3708 4,7403 4,00 4,8063 4,0667 ,69002 ,08693 3,8929 4,2404 2,40 5,0028 3,7357 ,70774 ,13375 3,4613 4,0101 2,00 5,00

100 4,0180 ,69984 ,06998 3,8791 4,1569 2,00 5,00

SMPSMAPerguruan TinggiTotal



Minimum Maximum


Impulse Buying

3,720 2 97 ,028


69

ANOVA

Impulse Buying

4,981 2 2,491 5,553 ,00543,507 97 ,44948,488 99



Post Hoc Tests



,48889 ,23865 ,106 -,0792 1,0569,81984* ,25662 ,005 ,2090 1,4307

-,48889 ,23865 ,106 -1,0569 ,0792,33095 ,15211 ,081 -,0311 ,6930

-,81984* ,25662 ,005 -1,4307 -,2090-,33095 ,15211 ,081 -,6930 ,0311

(J) PendidikanTerakhir RespondenSMAPerguruan TinggiSMPPerguruan TinggiSMPSMA

(I) PendidikanTerakhir RespondenSMP

SMA

Perguruan Tinggi

MeanDifference


The mean difference is significant at the .05 level.*.

Homogeneous Subsets

Impulse Buying

Tukey HSDa,b

28 3,735763 4,0667 4,0667

9 4,5556,295 ,073

Pendidikan TerakhirRespondenPerguruan TinggiSMASMPSig.

N 1 2Subset for alpha = .05


The group sizes are unequal. The harmonic mean ofthe group sizes is used. Type I error levels are notguaranteed.

b.

Oneway

Descriptives

Impulse Buying

2 4,3000 ,42426 ,30000 ,4881 8,1119 4,00 4,60

61 4,1049 ,70485 ,09025 3,9244 4,2854 2,00 5,00

37 3,8595 ,68616 ,11280 3,6307 4,0882 2,40 5,00

100 4,0180 ,69984 ,06998 3,8791 4,1569 2,00 5,00

Kurang dari Rp 500.000Rp 500.000 - Rp 1.499.999Rp 1.500.000 - Rp 2.500.000Total



Minimum Maximum

70


Impulse Buying

,415 2 97 ,662


ANOVA

Impulse Buying

1,550 2 ,775 1,601 ,20746,938 97 ,48448,488 99



Post Hoc Tests



,19508 ,49988 ,920 -,9947 1,3849

,44054 ,50500 ,659 -,7615 1,6426

-,19508 ,49988 ,920 -1,3849 ,9947

,24546 ,14495 ,213 -,0996 ,5905

-,44054 ,50500 ,659 -1,6426 ,7615

-,24546 ,14495 ,213 -,5905 ,0996

(J) Pengeluaran makanminum di luar rumahper bulanRp 500.000 - Rp 1.499.999Rp 1.500.000 - Rp 2.500.000Kurang dari Rp 500.000Rp 1.500.000 - Rp 2.500.000Kurang dari Rp 500.000Rp 500.000 - Rp 1.499.999

(I) Pengeluaran makanminum di luar rumahper bulanKurang dari Rp 500.000

Rp 500.000 - Rp 1.499.999

Rp 1.500.000 - Rp 2.500.000

MeanDifference


Homogeneous Subsets

71

Impulse Buying

Tukey HSDa,b

37 3,8595

61 4,1049

2 4,3000,546

Pengeluaran makanminum di luar rumahper bulanRp 1.500.000 - Rp 2.500.000Rp 500.000 - Rp 1.499.999Kurang dari Rp 500.000Sig.

N 1

Subsetfor alpha

= .05


The group sizes are unequal. The harmonic meanof the group sizes is used. Type I error levels arenot guaranteed.

b.

72

Lampiran 6. Output Regresi Linier Sederhana

Descriptive Statistics

4,0180 ,69984 1003,8000 ,63476 100

Impulse BuyingPromosi

Mean Std. Deviation N

Correlations

1,000 ,718,718 1,000

. ,000,000 .100 100100 100

Impulse BuyingPromosiImpulse BuyingPromosiImpulse BuyingPromosi

Pearson Correlation

Sig. (1-tailed)

N

ImpulseBuying Promosi

Variables Entered/Removedb

Promosia . EnterModel1

VariablesEntered

VariablesRemoved Method

All requested variables entered.a.

Dependent Variable: Impulse Buyingb.

Model Summaryb

,718a ,515 ,510 ,48987 ,515 104,054 1 98 ,000 1,885Model1

R R SquareAdjustedR Square

Std. Error ofthe Estimate

R SquareChange F Change df1 df2 Sig. F Change

Change StatisticsDurbin-Watson

Predictors: (Constant), Promosia.


ANOVAb

24,970 1 24,970 104,054 ,000a

23,517 98 ,24048,488 99

RegressionResidualTotal

Model1


Predictors: (Constant), Promosia.


Coefficientsa

1,011 ,299 3,385 ,001,791 ,078 ,718 10,201 ,000 ,718 ,718 ,718

(Constant)Promosi

Model1

B Std. Error

UnstandardizedCoefficients

Beta

StandardizedCoefficients

t Sig. Zero-order Partial PartCorrelations

Dependent Variable: Impulse Buyinga.

73

Residuals Statisticsa

2,9894 4,9674 4,0180 ,50222 100-1,64877 ,82376 ,00000 ,48739 100

-2,048 1,890 ,000 1,000 100-3,366 1,682 ,000 ,995 100

Predicted ValueResidualStd. Predicted ValueStd. Residual

Minimum Maximum Mean Std. Deviation N

Dependent Variable: Impulse Buyinga.

74

Lampiran 7. Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

100,0000000

,48739048,102,046

-,1021,021

,248

NMeanStd. Deviation

Normal Parametersa,b

AbsolutePositiveNegative

Most ExtremeDifferences

Kolmogorov-Smirnov ZAsymp. Sig. (2-tailed)

Unstandardized Residual

Test distribution is Normal.a.

Calculated from data.b.

75

Lamiran 8. Uji Linieritas

Report

Impulse Buying

2,9000 4 ,476103,0000 1 .3,2000 2 ,848533,4286 7 ,314723,5200 5 ,460433,4833 12 ,828844,0000 7 ,230944,0500 8 ,450404,1000 6 ,328634,2100 20 ,461014,2800 5 ,657274,2667 6 ,776324,5600 5 ,219094,7333 3 ,230945,0000 2 ,000004,8857 7 ,302374,0180 100 ,69984

Promosi2,502,672,833,003,173,333,503,673,834,004,174,334,504,674,835,00Total

Mean N Std. Deviation

ANOVA Table

26,182 15 1,745 6,573 ,00024,970 1 24,970 94,035 ,0001,212 14 ,087 ,326 ,989

22,306 84 ,26648,488 99

(Combined)LinearityDeviation from Linearity

BetweenGroups

Within GroupsTotal

Impulse Buying* Promosi


Measures of Association

,718 ,515 ,735 ,540Impulse Buying* Promosi

R R Squared Eta Eta Squared

76

Lampiran 9. Tabulasi Silang Frequencies

Statistics

100 1000 0

ValidMissing

NPromosi

ImpulseBuying

Frequency Table

Promosi

4 4,0 4,0 4,027 27,0 27,0 31,046 46,0 46,0 77,023 23,0 23,0 100,0

100 100,0 100,0

Tidak SetujuNetralSetujuSangat SetujuTotal


CumulativePercent

Impulse Buying

6 6,0 6,0 6,016 16,0 16,0 22,042 42,0 42,0 64,036 36,0 36,0 100,0

100 100,0 100,0

Tidak SetujuNetralSetujuSangat SetujuTotal


CumulativePercent

Crosstabs

Jenis Kelamin Responden * Promosi Crosstabulation

Count

4 19 15 3 410 8 31 20 594 27 46 23 100

Laki-LakiPerempuan

Jenis KelaminResponden

Total

Tidak Setuju Netral Setuju Sangat SetujuPromosi

Total

77

Status Responden * Promosi Crosstabulation

Count

1 13 34 13 613 14 12 10 394 27 46 23 100

Belum MenikahMenikah

Status Responden

Total


Total

Usia Responden * Promosi Crosstabulation

Count

0 5 21 19 450 11 22 3 362 5 3 0 102 6 0 1 94 27 46 23 100

17 - 25 tahun26 - 34 tahun35 - 43 tahundiatas 43 tahun

UsiaResponden

Total


Total

Pendidikan Terakhir Responden * Promosi Crosstabulation

Count

0 1 3 5 92 15 31 15 632 11 12 3 284 27 46 23 100

SMPSMAPerguruan Tinggi

Pendidikan TerakhirResponden

Total


Total

Pengeluaran makan minum di luar rumah per bulan * Promosi Crosstabulation

Count

0 0 1 1 2

2 18 25 16 61

2 9 20 6 37

4 27 46 23 100

Kurang dari Rp 500.000Rp 500.000 - Rp 1.499.999Rp 1.500.000 - Rp 2.500.000

Pengeluaranmakan minumdi luar rumahper bulan

Total


Total

Crosstabs

Jenis Kelamin Responden * Impulse Buying Crosstabulation

Count

4 14 19 4 412 2 23 32 596 16 42 36 100

Laki-LakiPerempuan

Jenis KelaminResponden

Total

Tidak Setuju Netral Setuju Sangat SetujuImpulse Buying

Total

78

Status Responden * Impulse Buying Crosstabulation

Count

1 3 34 23 615 13 8 13 396 16 42 36 100

Belum MenikahMenikah

Status Responden

Total


Total

Usia Responden * Impulse Buying Crosstabulation

Count

0 1 8 36 451 1 34 0 360 10 0 0 105 4 0 0 96 16 42 36 100

17 - 25 tahun26 - 34 tahun35 - 43 tahundiatas 43 tahun

UsiaResponden

Total


Total

Pendidikan Terakhir Responden * Impulse Buying Crosstabulation

Count

0 0 1 8 94 9 27 23 632 7 14 5 286 16 42 36 100

SMPSMAPerguruan Tinggi

Pendidikan TerakhirResponden

Total


Total

Pengeluaran makan minum di luar rumah per bulan * Impulse Buying Crosstabulation

Count

0 0 1 1 2

3 8 25 25 61

3 8 16 10 37

6 16 42 36 100

Kurang dari Rp 500.000Rp 500.000 - Rp 1.499.999Rp 1.500.000 - Rp 2.500.000

Pengeluaranmakan minumdi luar rumahper bulan

Total


Total

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