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TUGAS AKHIR

DESAIN INTERIOR CHILDREN’S CLOTHING STORE

DENGAN TEMA BIRTHDAY PARTY

DI SURAKARTA

Disusun untuk Memenuhi Mata Kuliah Tugas Akhir

Jurusan Desain Interior Fakultas Sastra dan Seni Rupa

Unversitas Sebelas Maret

Surakarta

Disusun oleh :

FATWAHAYU ARTIANI

C 0810016

JURUSAN DESAIN INTERIOR

FAKULTAS SASTRA DAN SENI RUPA

UNIVERSITAS SEBELAS MARET

SURAKARTA

2014


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HALAMAN PERSEMBAHAN

Karya ini dipersembahkan kepada :

1. Bapak dan Ibu, atas doa, bimbingan, motivasi, dan

segalanya fasilitas yang telah diberikan.

2. Teman-teman seperjuangan (Desain Interior UNS

angkatan 2010), yang selalu mendukung dan

membantu.

3. Seluruh rekan-rekan yang senantiasa memberi

dukungan dan motivasi.

4. Seluruh pihak yang terlibat dalam membantu

menyelesaikan karya ini yang tak dapat disebutkan satu

per satu.

5. Seluruh pembaca, semoga dapat bermanfaat.


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HALAMAN MOTTO

“When one door of happiness closes, another opens; but often we look so long at

the closed door that we do not see the one which has been opened for us.”

(Helen Keller)

“The future depends on what you do today.”

(Mahatma Gandhi)

“And when you want something, all the universe conspires in the helping you to

achieve it.”

(Paulo Coelho)

“There is the only thing that makes a dream impossible to achieve: the fear of

failure.”

(Paulo Coelho)

“Don’t let the noise of others’ opinions drown out your inner voice.”

(Steve Jobs)

“There is no one in this world who can't be replaced. A person might have

enormous knowledge or ability, but a successor can almost always be found. It

would be terrible for us if the world were full of people who couldn't be replaced."

(Haruki Murakami)


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KATA PENGANTAR

Puji syukur penulis panjatkan kepada Tuhan Yang Maha Esa atas segala

karunian-Nya, dan karena anugerah dan bimbingan-Nya penulis dapat

menyelesaikan penyusunan karya yang merupakan Tugas Akhir ini, dengan judul

Desain Interior Children’s Clothing Store dengan Tema Birthday Party di

Surakarta. Tak terlepas juga dari bantuan berbagai pihak dalam meyelesaikan

karya ini sehingga penulis dapat menyelesaikan tugas ini dengan baik, kiranya

pada kesempatan ini penulis berkeinginan untuk mengucapkan terima kasih

kepada :

1. Bapak dan Ibu atas segala dukungan, kasih sayang dan fasilitas yang telah

diberikan.

2. Bapak Anung B. Studiyanto, S.Sn., M.T., selaku Ketua Jurusan Desain

Interior, Fakultas Sastra dan Seni Rupa.

3. Bapak Drs. IF. Bambang Sulistyono, Sk., M.T., selaku Pembimbing

Akademik.

4. Ibu Silfia Mona Aryani, S.T., M.Arch dan Bapak Drs. Djoko Panuwun

selaku Dosen Pembimbing Tugas Akhir.

5. Andre Fajar Arispratomo, yang berarti dan telah banyak membantu serta

selalu memberi semangat.

6. Nuning Yuniar Yamin, Anissa Herawati, Ayu Rizky Saraswati, Ulianisa

Rozdianda, Laras Swastika, Ditta Anastasia, teman baik selama masa

perkuliahan, atas motivasi, dukungan dan bantuannya.

7. Seluruh dosen, staff, dan rekan-rekan di Jurusan Desain Interior UNS,

terimakasih atas ilmu, nasihat serta pengalaman yang tentu akan sangat

bermanfaat.

Penulis menyadari bahwa dalam penulisan karya ini masih jauh dari

sempurna serta terdapat banyak kekurangan. Oleh karena itu, penulis sangat

mengharapkan kritik dan saran yang sifatnya membangun demi kesempurnaan

karya ini.

Surakarta, Juli 2013

Penulis


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DAFTAR ISI

HALAMAN JUDUL ...............................................................................................i

HALAMAN PERSETUJUAN ...............................................................................ii

HALAMAN PENGESAHAN ...............................................................................iii

PERNYATAAN ....................................................................................................iv

HALAMAN PERSEMBAHAN ............................................................................v

HALAMAN MOTTO ...........................................................................................vi

KATA PENGANTAR ..........................................................................................vii

DAFTAR ISI ..........................................................................................................vi

DAFTAR TABEL...................................................................................................xi

DAFTAR GAMBAR ............................................................................................xii

DAFTAR BAGAN ..............................................................................................xiv

ABSTRAK... .........................................................................................................xv

BAB I PENDAHULUAN

A. LATAR BELAKANG MASALAH ............................................................ 1

B. BATASAN MASALAH ............................................................................. 2

C. RUMUSAN MASALAH ............................................................................ 3

D. TUJUAN ...................................................................................................... 3

E. MANFAAT DESAIN ................................................................................. 3

F. METODE DESAIN .................................................................................... 5

G. SISTEMATIKA PENULISAN ................................................................... 7

BAB II KAJIAN LITERATUR

A. KAJIAN TEORI .......................................................................................... 9

1. Penjelasan Judul ..................................................................................... 9

2. Kajian tentang Toko ............................................................................. 10

3. Teori Perencanaan Toko Retail ............................................................ 13

4. Tipe dan Kategori Barang .................................................................... 17


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5. Kegiatan ................................................................................................ 18

6. Sistim Pelayanan .................................................................................. 20

7. Sistim Display ...................................................................................... 20

8. Customer Behaviour ............................................................................ 21

9. Dasar-dasar Layout Toko ..................................................................... 22

10. Layout Toko ......................................................................................... 23

11. Organisasi Antar ruang ........................................................................ 25

12. Perencanaan Sistim Sirkulasi ............................................................... 26

13. Prinsip Desain Sarana Penjualan .......................................................... 26

14. Faktor Penarik Konsumen .................................................................... 27

15. Sonasi dan Tata Letak (Zoning) ........................................................... 29

16. Elemen Pembentuk Ruang ................................................................... 31

17. Warna ................................................................................................... 34

18. Karakter Anak ...................................................................................... 43

19. Jenis Pakaian Anak .............................................................................. 44

B. PENDEKATAN DESAIN ......................................................................... 48

1. Konsep ................................................................................................. 49

2. Tema ..................................................................................................... 51

BAB III KAJIAN LAPANGAN

A. TINJAUAN UMUM ................................................................................. 55

B. TINJAUAN KHUSUS .............................................................................. 57

BAB IV ANALISIS DESAIN

A. PROGRAMMING .................................................................................... 61

1. Definisi Proyek ................................................................................... 61

2. Asumsi Lokasi ..................................................................................... 61

3. Potensi Lingkungan ............................................................................. 62

4. Status Kelembagaan ............................................................................ 63

5. Struktur Organisasi ............................................................................. 63

6. Sistim Operasional .............................................................................. 64

7. Program Kegiatan ................................................................................ 64


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8. Pola Kegiatan ...................................................................................... 65

9. Analisis Kebutuhan Ruang ................................................................... 69

10. Fasilitas Ruang .................................................................................... 70

11. Sistim Organisasi Ruang .................................................................... 71

12. Hubungan Antar Ruang........................................................................ 72

13. Zoning-grouping ................................................................................. 72

B. KONSEP DESAIN ................................................................................... 75

1. Ide Gagasan ......................................................................................... 75

2. Konsep ................................................................................................ 75

3. Tema .................................................................................................... 76

4. Elemen Pembentuk Ruang .................................................................. 76

5. Elemen Pembentuk Suasana ............................................................... 78

6. Interior System .................................................................................... 80

BAB V KESIMPULAN

A. KESIMPULAN ......................................................................................... 84

DAFTAR PUSTAKA

LAMPIRAN


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DAFTAR TABEL

Tabel 4.1 Daftar Pengelola dan Alur Kegiatan ...................................................... 66

Tabel 4.2 Kebutuhan Ruang untuk Pengunjung .................................................... 69

Tabel 4.3 Kebutuhan Ruang untuk Pengelola ........................................................ 69


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DAFTAR GAMBAR

Gambar 2.1 Skema Warna ..................................................................................... 37

Gambar 2.2 Jacket Anak ........................................................................................ 44

Gambar 2.3 T-Shirt Anak ....................................................................................... 44

Gambar 2.4 Sweater/sweatshirt Anak .................................................................... 44

Gambar 2.5 Hoodie Anak ...................................................................................... 45

Gambar 2.6 Poloshirt Anak ................................................................................... 45

Gambar 2.7 Coat Anak .......................................................................................... 45

Gambar 2.8 Sleepwear Anak.................................................................................. 45

Gambar 2.9. Swimwear Anak ................................................................................ 46

Gambar 2.10 Cardigans Anak ............................................................................... 46

Gambar 2.11 Romper Anak.................................................................................... 46

Gambar 2.12 Pants Anak ....................................................................................... 46

Gambar 2.13 Shorts Anak ...................................................................................... 47

Gambar 2.14 Leggings Anak.................................................................................. 47

Gambar 2.15 Jeans Anak ....................................................................................... 47

Gambar 2.16 Underwear Anak .............................................................................. 47

Gambar 2.17 Sepatu dan Sandal Anak ................................................................... 47

Gambar 2.18 Accessorize Anak ............................................................................. 48

Gambar 2.19 Dress Anak ....................................................................................... 48

Gambar 2.20 Shirts Anak ....................................................................................... 48

Gambar 2.21 Skirt Anak ......................................................................................... 48

Gambar 2.22 Suasana Birthday Party .................................................................... 52

Gambar 3.1 Peta Lokasi ......................................................................................... 57

Gambar 3.2 Dokumentasi Tinjauan Lapangan pada Kids Station ......................... 58


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Gambar 3.3 Dokumentasi Tinjauan Lapangan pada Centro Department Store ... 60

Gambar 4.1 Peta Lokasi Children’s Clothing Store............................................... 62

Gambar 4.2 Contoh Benda Ciri Khas Birthday Party ........................................... 75

Gambar 4.3 Contoh Penerapan Konsep Modern-minimalis .................................. 76

Gambar 4.4 Contoh Furnitur dalam Children’s Clothing Store ............................. 77

Gambar 4.5 Contoh Warna dan Motif dalam Birthday Party ................................ 78

Gambar 4.6 Skema Warna ..................................................................................... 78

Gambar 4.7 Contoh Bentuk dalam Children’s Clothing Store .............................. 79

Gambar 4.8 Industrially Material .......................................................................... 79

Gambar 4.9 Party Bunting sebagai Penghias Ruangan .......................................... 80

Gambar 4.10 Tampilan Visual pada Children’s Clothing Store ............................ 80

Gambar 4.11 Jenis Lampu pada Children’s Clothing Store .................................. 81

Gambar 4.12 Blower Cassette ................................................................................ 82

Gambar 4.13 Ceiling Speaker ................................................................................ 82

Gambar 4.14 Alat Pengaman pada Children’s Clothing Store .............................. 83


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DAFTAR BAGAN

Bagan 1.1 Pola Pikir Desain..................................................................................... 6

Bagan 4.1 Struktur Organisasi ............................................................................... 63

Bagan 4.2 Hubungan Antar Ruang ........................................................................ 72

Bagan 4.3 Zoning ................................................................................................... 72

Bagan 4.4 Grouping ............................................................................................... 73


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DESAIN INTERIOR CHILDREN’S CLOTHING STORE

DENGAN TEMA BIRTHDAY PARTY

DI SURAKARTA

Fatwahayu Artiani1,

Silfia Mona Aryani, S.T., M.Arch.2,Drs. Djoko Panuwun, M.Sn.

3,

ABSTRAK

2014. Fatwahayu Artiani. Desain Interior Children’s Clothing Store dengan

Tema Birthday Party di Surakarta. Pengantar Tugas Akhir Jurusan Desain Interior

Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret Surakarta. Juli 2014.

Proyek desain interior children’s clothing store dengan bertujuan untuk

memenuhi kebutuhan fesyen di kalangan anak, di mana pengunjungnya dapat berbelanja

pakaian serta menikmati berbagai fasilitas yang disediakan seperti arena bermain, arena

kreatifitas, snack corner dan lain-lain. Children’s clothing store hadir dengan tema

birthday party (pesta ulang tahun) yang sesuai dengan karakter anak, diharapkan dapat

menjadi daya tarik serta membuat anak merasa nyaman berada di dalamnya.

Dalam proses desain interior children’s clothing store ini dipilih modern-

minimalis sebagai konsep desainnya. Pemilihan konsep modern-minimalis dikarenakan

produk yang ditawarkan merupakan pakaian anak, di mana dalam dunia fesyen, tren akan

selalu berubah dalam waktu yang relatif cepat. Selain itu dalam konsep modern-

minimalis terdapat unsur free flowing sehingga anak dapat leluasa bergerak. Konsep ini

diterapkan pada sistim display, sistim interior serta pada desain furniturnya.

Hasil dari proses desain interior children’s clothing store ini adalah sebuah

interior sebuah toko pakaian yang berkesan bersih, modern, simple namun tetap elegan

dan tidak lepas dari karakter anak. Unsur bentuk geometris dan elemen pesta ulang tahun

seperti bunting, balon, glitter juga banyak digunakan untuk mendukung konsep dan tema

desain.

1Penulis, Mahasiswa Desain Interior dengan NIM C0810016

2Dosen Pembimbing 1

3Dosen Pembimbing 2


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INTERIOR DESIGN OF CHILDREN’S CLOTHING STORE

WITH BIRTHDAY PARTY THEME

IN SURAKARTA

Fatwahayu Artiani1,

Silfia Mona Aryani, S.T., M.Arch.2,Drs. Djoko Panuwun, M.Sn.

3,

ABSTRACT

2014. Fatwahayu Artiani. Interior Design of Children’s Clothing Store with

Birthday Party Theme in Surakarta. The Final Year Project of Interior Design

Department of Literarture and Fine Arts Faculty, Sebelas Maret University Surakarta,

July 2014.

The project of interior design of children’s clothing store is purposed to fulllfil

the fashion needs among children, where the visitors can shop for clothing and also

enjoying so many provided facilities like playground, creativity arena, snack corner and

many others. This children’s clothing store comes with birthday party theme that

according with the children’s character and is expected to be an attraction and make the

children feel comfortable in it.

The Interior design of this children’s clothing store has the modern design as the

design concept. The cause of the selected concept is the offered products are children's

clothing, which in fashion, trends will always change in a relatively rapid. In addition, in

modern-minimalist concept there is free flowing provision so that children can move

freely. This concept is applied to the display systems, interior systems, and the design of

furniture.

The results of the children’s clothing store interior design process is an interior

of a clothing store that impressive clean, modern, simple but still elegant and stays with

the children’s characer. The geometric shapes and birthday party elements like bunting,

balloons and glitter are also widely used to support the concept and theme design.

1Author, Student of Interior Design Department ID C0810016

2Lecturer 1

3Lecturer 2

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