DAFTAR ISI

DAFTAR ISI.........................................................................................................i

1. RINGKASAN....................................................................................................1

2. BAB 1 PENDAHULUAN.................................................................................2

1.1 Latar Belakang.....................................................................................2

1.2 Tujuan dan Manfaat.............................................................................3

1.3 Stakeholder..........................................................................................3

3. BAB 2 ANALISIS PRODUK...........................................................................5

4. BAB 3 ANALISIS PASAR...............................................................................6

3.1 Profil Konsumen..................................................................................6

3.2 Potensi dan Segementasi Pasar............................................................6

3.3 Pesaing dan Peluang Pasar..................................................................7

3.4 Analisis SWOT....................................................................................8

3.5 Strategi Pemasaran..............................................................................9

3.6 Tahap-Tahap Pengembangan Usaha...................................................9

5. BAB 4 ANALISIS PRODUKSI........................................................................10

4.1 Alat dan Bahan....................................................................................10

4.2 Perencanaan dan Proses Pembuatan Produk.......................................10

6. BAB 5 MANAJEMEN SDM............................................................................12

5.1 Anggota-anggota dalam Tim...............................................................12

5.2 Struktur Organisasi..............................................................................13

7. BAB 6 ANALISIS KEUANGAN.....................................................................15

8. DESAIN KEMASAN ROTI TEKKOS.............................................................19

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