Daftar isi
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DAFTAR ISI KATA PENGANTAR...................................... ............................................... ..........1 BAB 1 sistem kebutuhan 1. KEBUTUHAN MANUSIA............................................ ................................................... ...2 2. FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN MANUSIA DALAM MEMENUHI KEBUTUHAN.......................................... ..................................5 3. BARANG/BENDA SEBAGAI ALAT PEMENUHAN KEBUTUHAN MANUSIA ........................................... ................................................... ...6 4. KEGUNAAN/ UTILITY............................................ ................................................... .........8 5. MASALAH KELANGKAAN......................................... ................................................... ...9 6. BIAYA PELUANG............................................ ................................................... ...............11 7. SISTEM EKONOMI............................................
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Transcript of Daftar isi
DAFTAR ISI
KATA PENGANTAR...............................................................................................1
BAB 1 sistem kebutuhan
1.KEBUTUHAN MANUSIA..................................................................................................2
2.FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN MANUSIA DALAM MEMENUHI KEBUTUHAN............................................................................5
3.BARANG/BENDA SEBAGAI ALAT PEMENUHAN KEBUTUHAN MANUSIA .................................................................................................6
4.KEGUNAAN/UTILITY........................................................................................................8
5.MASALAH KELANGKAAN...............................................................................................9
6.BIAYA PELUANG..............................................................................................................11
7.SISTEM EKONOMI..........................................................................................................12
BAB 2 Kegiatan ekonomi dan pelaku-pelakunya
1.KEGIATAN EKONOMI....................................................................................................172.PRODUKSI...........................................................................................................................173.DISTRIBUSI.........................................................................................................................18
DAFTAR ISI4.KONSUMSI.........................................................................................................................195.KEGIATAN EKONOMI DAN PELAKUNYA..............................................................206.PERAN DAN POLA INTERAKSI PELAKU EKONOMI...........................................21
BAB 3 Iklan1.DEFINISI
IKLAN..............................................................................................................22
2.JENIS-JENIS IKLAN ;A. Pembagian secara
umum......................................................................................23
B. Pembagian secara khusus.....................................................................................24
3.BERDASARKAN TUJUAN............................................................................................29
4.BERDASARKAN ISI PESANNYA................................................................................30
5.BERDASARKAN KOMUNIKATORNYA..................................................................32
6.BERDASARKAN WUJUD PRODUK.........................................................................32
7.BERDASARKAN KHALAYAK SASARAN IKLAN...................................................33
8.BERDASARKAN CAKUPAN WILAYAH..................................................................33
9.BERDASARKAN FUNGSINYA...................................................................................33
BAB 4 Motif dan Prinsip Ekonomi1. DEFINISI MOTIF
EKONOMI...................................................................................35
2. MACAM-MACAM MOTIF EKONOMI...............................................................36
DAFTAR ISI3. PRINSIP
EKONOMI....................................................................................................39
4. MANFAAT PRINSIP EKONOMI..............................................................................41
BAB 5 Perilaku Konsumen Dan Produsen dalam Kegiatan Ekonomi
1. PERILAKU KONSUMEN...................................................................................42-47
2. PERILAKU PRODUSEN.....................................................................................47-53
BAB6 Permintaan Dan Penawaran1. PENGERTIAN
PERMINTAAN...................................................................................54
2. HUKUM PERMINTAAN.............................................................................................54
3. FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN.....................55
4. KURVA PERMINTAAN...............................................................................................56
5. PERGESERAN KURVA PERMINTAAN...................................................................58
6. HUKUM PENAWARAN.............................................................................................59
7. FAKTOR-FAKTOR YANG MEMPENGARUHI JUMLAH YANG DITAWARKAN.............................................................................................................59
8. KURVA PENAWARAN................................................................................................60
9. PERGESERAN KURVA PENAWARAN....................................................................61
10. KESEIMBANGAN
DAFTAR ISIHARGA.................................................................................62-66
BAB7 HARGA KESEIMBANGAN
1. PENGERTIAN KESEIMBANGAN.......................................................................67-68
2. PROSES TERBENTUKNYA HARGA PASAR....................................................67-70
3. PENGGOLONGAN PEMBELI DAN PENJUAL...............................................70-72
4. PERGESERAN TITIK KESEIMBANGAN...........................................................73-74
BAB8 BENTUK BENTUK PASAR
1. PENGERTIAN PASAR.....................................................................................................75
2. SYARAT PASAR................................................................................................................75
3. FUNGSI PASAR.................................................................................................................76
4. MACAM-MACAM PASAR...........................................................................................76
5. MENURUT LUAS JARINGAN DISTRIBUSI,....................................................76-77
6. MENURUT BERTEMUNYA PENJUAL DAN PEMBELI........................................77
7. MENURUT SIFATNYA PASAR DIBEDAKAN..........................................................77
8. MENURUT HUBUNGAN PROSES PASAR...............................................................77
DAFTAR ISIDAFTAR PUSTAKA .........................................................................................................78
