ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN...
of 73
-
Upload
karyagata-mandiri -
Category
Documents
-
view
228 -
download
0
Transcript of ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN...
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
1/73
KFKIN\N\ WEFJKTUM OUKINRK\ WT@BUO
BKF OUKINRK\ WEIK^KFKF RETMKBKW
OEWURU\KF WECDEINKF WKBK TE\R@TKF
ZKT@EFJ RKCKF \NFJ@\KTN BN
\ECKTKFJ
\OTNW\N
Bnkhuokf |edkjkn |kikm |kru |~ktkrufruo cef~eie|knokf Wt`jtkc \kthkfk -\;.
wkbk Wt`jtkc \kthkfk Akouirk| Eo`f`cn
Ufnqet|nrk| Bnw`fej`t`
Bn|u|uf `iem
TNBZKF XNK OU\UCKM
FNC& L4K77:;75
AKOUIRK\ EO@F@CN
UFNQET\NRK\ BNW@FEJ@T@
\ECKTKFJ
47;;
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
2/73
nn
WET\ERUHUKF \OTNW\N
Fkck Wef~u|uf 8 Tnbzkf Xnk Ou|uckm
F`c`t Nfbuo Ckmk|n|zk 8 L4K77:;75
Akouirk|/Hutu|kf 8 Eo`f`cn/Ckfkhecef
Hubui \otnw|n 8 KFKIN\N\ WEFJKTUM OUKINRK\WT@BUO BKF OUKINRK\ WEIK^KFKF
RETMKBKW OEWURU\KF WECDEINKF
WKBK TE\R@TKF ZKT@EFJ RKCKF
\NFJ@\KTN BN \ECKTKFJ
B`|ef Wecdncdnfj 8 Aktnbk Nfbtnkfn) \E) CC
\ecktkfj) 47 Kwtni 47;;
B`|ef Wecdncdnfj)
-Aktnbk Nfbtnkfn) \E) CC.
FNW& ;>=77
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
3/73
nnn
WEFJE\KMKF OEIUIU\KF UHNKF
Fkck Ckmk|n|zk 8 Tnbzkf Xnk Ou|uckm
F`c`t Nfbuo Ckmk|n|zk 8 L4K77:;75
Akouirk|/Hutu|kf 8 Eo`f`cn/Ckfkhecef
Hubui \otnw|n 8 KFKIN\N\ WEFJKTUM OUKINRK\
WT@BUO BKF OUKINRK\ WEIK^KFKF
RETMKBKW OEWURU\KF WECDEINKF
WKBK TE\R@TKF ZKT@EFJ RKCKF
\NFJ@\KTN BN \ECKTKFJ
Reikm bnf~krkokf iuiu| uhnkf wkbk rkfjjki 4= Kwtni 47;;
Rnc Wefjuhn 8
;& Aktnbk Nfbtnkfn) \E) CC - &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& .
4& Bt|& Mktt~ \`e|kfr`) CCT - &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& .
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
4/73
nq
WETF^KRKKF @TN\NFKINRK\ \OTNW\N
^kfj detrkfbk rkfjkf bn dkzkm nfn |k~k) Tnbzkf Xnk Ou|uckmcef~krkokf dkmzk |otnw|n befjkf hubui8 Kfkin|n| Wefjktum Oukinrk| Wt`buo
bkf Oukinrk| Weik~kfkf Retmkbkw Oewuru|kf Wecdeinkf wkbk Te|r`tkf
Zkt`efj Rkckf \nfj`|ktn bn \ecktkfj) kbkikm mk|ni ruin|kf |k~k |efbntn&
Befjkf nfn |k~k cef~krkokf befjkf |e|ufjjumf~k dkmzk bkikc |otnw|n nfn rnbko
retbkwkr oe|eiutumkf krku |edkjnkf ruin|kf `tkfj iknf ~kfj |k~k kcdni befjkf lktk
cef~kinf krku cefntu bkikc defruo tkfjoknkf okinckr krku |ncd`i ~kfj
cefufhuookf jkjk|kf krku wefbkwkr krku wecnontkf bktn wefuin| iknf) ~kfj |k~k
koun |e`ikm#`ikm |edkjkn ruin|kf |k~k |efbntn) bkf/krku rnbko retbkwkr dkjnkf krku
oe|eiutumkf ruin|kf ~kfj |k~k |kinf) rntu) krku ~kfj |k~k kcdni bktn ruin|kf `tkfj
iknf rkfwk cecdetnokf wefjkoukf wefuin| k|inf~k&
Kwkdnik |k~k ceikouokf rnfbkokf ~kfj detrefrkfjkf befjkf mki ret|edur
bn krk|) dkno bn|efjkhk ckuwuf rnbko) befjkf nfn |k~k cef~krkokf cefktno |otnw|n
~kfj |k~k khuokf |edkjkn mk|ni ruin|kf |k~k |efbntn nfn& Dnik oecubnkf retduorn
dkmzk |k~k ceikouokf rnfbkokf cef~kinf krku cefntu ruin|kf `tkfj iknf |e`ikm#
`ikm mk|ni wecnontkf |k~k |efbntn) detktrn jeikt bkf nhk|km ~kfj reikm bndetnokf
`iem ufnqet|nrk| dkrki |k~k retnck&
\ecktkfj) 47 Kwtni 47;;
^kfj cecdukr wetf~krkkf)
-Tnbzkf Xnk Ou|uckm.
FNC& L4K77:;75
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
5/73
q
C@RR@ BKF WET\ECDKMKF
C`rr`
\e|ufjjumf~k |e|ubkm oe|uinrkf nru kbk oecubkmkf
-[&\& Kikc Fk|~tkm 8 1.
K |uwetn`t ckf n| c`be|r nf mn| |weelm) dur e}leeb| nf mn| klrn`f|L`faulnu|#
M`z jtekr ~`ut inae bewefb| `f zmkr ~`u b` r` anii nr& De nf|wntkrn`f
a`t `rmet we`wie) |wtekb rme onfbfe|| kfb oeew |rtujjinfj&
Anjmr a`t aurute+
#TXO#
Wet|ecdkmkf
\otnw|n nfn |k~k wet|ecdkmokf ufruo oebuk `tkfj ruk) okoko)
|etrk wktk |kmkdkr ~kfj reikm cecdkfru |k~k befjkf ruiu|
mnfjjk ret|eie|knokff~k |otnw|n nfn&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
6/73
qn
KD\RTKO
Aef`cefk |eckonf detoecdkfjf~k u|kmk dn|fn| a``b |etqnle bn O`rk
\ecktkfj ~kfj nour cecwefjktumn oewuru|kf wecdeinkf o`f|ucef) returkck
wkbk wecninmkf recwkr ckokf cefhkbn ikrkt deikokfj bktn wefeinrnkf nfn& \elktk
omu|u|) wefeinrnkf nfn bnikouokf befjkf cefjecdkfjokf |edukm c`bei ufruo
cefjkfkin|n| oewuru|kf wecdeinkf o`f|ucef retmkbkw wt`buo ckokfkf bkf
cnfuckf bn Te|r`tkf Zkt`efj Rkckf \nfj`|ktn \ecktkfj krku ~kfj bnoefki
befjkf fkck Zkrk|n bnckfk te|r`tkf nfn cefjkikcn aiuoruk|n wefhukikf ~kfj
lefbetufj oektkm wefutufkf bktn duikf Hkfuktn 47;7 mnfjjk duikf Hkfuktn 47;;&
@iem |edkd nru) ~kfj cefhkbn ck|kikm bkikc wefeinrnkf nfn kbkikm8 Dkjknckfk
lktk cefnfjokrokf oewuru|kf wecdeinkf o`f|ucef retmkbkw wt`buo bn Te|r`tkfZkt`efj Rkckf \nfj`|ktn0& Buk qktnkdei ~kfj cecwefjktumn oewuru|kf
wecdeinkf ~knru oukinrk| wt`buo bkf oukinrk| weik~kfkf bnwninm bkikc wefeinrnkf
nfn& Wkbk bk|ktf~k ruhukf wefeinrnkf nfn kbkikm ufruo cefjerkmun wefjktum oebuk
qktnkdei nfbewefbef ret|edur retmkbkw wetnikou oewuru|kf wecdeinkf
Wefeinrnkf nfn bnikouokf befjkf cer`be oue|n`fet ~kfj cefjjufkokf
reofno kllnbefrki |kcwinfj -dkjnkf bktn cer`be f`f#wt`dkdninr~ |kcwinfj.
retmkbkw >1 l`f|ucet ~kfj |elktk oederuikf |ebkfj detkbk bn Zkrk|n& Kfkin|n|
retmkbkw bkrk ~kfj bnwet`iem detuwk kfkin|n| oukfrnrkrna bkf oukinrkrna& Kfkin|n|
oukfrnrkrna ceinwurn uhn qkinbnrk| bkf teinkdninrk|) uhn k|uc|n oik|no) kfkin|n| tejte|n
detjkfbk) uhn J``bfe|| `a Anrceikiun uhn A bkf uhn r |etrk kfkin|n| o`ean|nef tejte|n
-T4
.& Kfkin|n| oukinrkrna cetuwkokf nfretwterk|n bkrk ~kfj bnwet`iem bkikcwefeinrnkf |etrk mk|ni wefj`ikmkf bkrk ~kfj |ubkm bniko|kfkokf befjkf cecdetn
oeretkfjkf#oeretkfjkf bkf wefheik|kf#wefheik|kf&
Mk|ni wefeinrnkf nfn cefufhuookf dkmzk |ecuk qktnkdei nfbewefbef |elktk
det|kck#|kck detwefjktum |elktk w`|nrna retmkbkw oewuru|kf wecdeinkf bkf hujk
detwefjktum w`|nrna |elktk nfbnqnbuki retmkbkw oewuru|kf wecdeinkf& Befjkf
becnonkf) oukinrk| wt`buo bkf oukinrk| weik~kfkf cecninon detwefjktum |elktk
w`|nrna bkf |njfnanokf retmkbkw oewuru|kf wecdeinkf ckokfkf bkf cnfuckf bn
Te|r`tkf Zkt`efj Rkckf \nfj`|ktn) bnckfk oukinrk| weik~kfkf cetuwkokf
qktnkdei ~kfj wkinfj b`cnfkf befjkf fnikn 2:)= %&
Okrk oufln8 Oewuru|kf Wecdeinkf) Oukinrk| Wt`buo) Oukinrk| Weik~kfkf
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
7/73
qnn
KD\RTKLR
Rme wmef`cef`f `a jt`znfj a``b |etqnle du|nfe|| nf \ecktkfj zmnlm mk|nfaiuefleb l`f|ucet| wutlmk|nfj beln|n`f) e|welnkii~ nf rme |eielrn`f `a wikle| r`
ekr del`ce rme dklojt`ufb `a rmn| |rub~& Nf wktrnluikt) rme |rub~ n| b`fe d~
beqei`wnfj k c`bei r` kfki~xe l`f|ucet| wutlmk|nfj beln|n`f `a a``b| kfb
deqetkje| nf Zkt`efj Rkckf \nfj`|ktn Te|rkutkfr& Rmn| te|rkutkfr ki|` of`zf
k| Zkrk|n mk| deef e}wetnefleb |kie| aiulrukrn`f| zmnlm refb r`zktb| a`t
beltek|nfj |nfle Hkfukt~ 47;7 rmt`ujm Hkfukt~ 47;;& Rmetea`te) rme wt`diec nf
rmn| |rub~ n| M`z r` ncwt`qe l`f|ucet wutlmk|nfj beln|n`f `f wt`bulr| nf
Zkt`efj Rkckf \nfj`|ktn0& Rz` qktnkdie| rmkr nfaiuefle rme wutlmk|nfj
beln|n`f) wt`bulr {ukinr~ kfb |etqnle {ukinr~ kte |eielreb nf rmn| |rub~& Dk|nlkii~)
rme wutw`|e `a rmn| |rub~ n| r` kfki~xe rme nfaiuefle `a rme|e rz` nfbewefbefr
qktnkdie| f wutlmk|nfj beln|n`f&Rmn| |rub~ zk| l`fbulreb d~ k {ue|rn`ffknte kfb u|eb kllnbefrki
|kcwinfj relmfn{ue -wktr a rme f`f#wt`dkdninr~ |kcwinfj cerm`b. r` >1
l`f|ucet) zmnlm zete nflnbefrkii~ ceer nf Zkrk|n& Rme Kfki~|n| `a bkrk `drknfeb
nf rme a`tc `a {ukfrnrkrnqe kfb {ukinrkrnqe& K {ukfrnrkrnqe kfki~|n| kte nfliubnfj
qkinbnr~ kfb teinkdinr~ re|r) rme lik||nl k||ucwrn`f re|r) cuirnwie tejte||n`f
kfki~|n| re|r) j``bfe|| `a anr re|r rmt`ujm rme A re|r) r re|r kfb ki|` rme tejte||n`f
l`eaanlnefr kfki~|n| -T4.& Rme {ukinrkrnqe kfki~|n| l`f|rnrure| nfretwterkrn`f `a rme
bkrk zmnlm mkqe deef l`iielreb nf rmn| |rub~ dea`te kfb rme te|uir| `a wt`le||nfj
bkrk mkqe deef ncwiecefreb d~ wt`qnbnfj be|ltnwrn`f| kfb e}wikfkrn`f|&
Rme te|uir| `a rmn| |rub~ nfbnlkre| rmkr kii nfbewefbefr qktnkdie| mkqe
|ncuirkfe`u| kaaelr `f rme wutlmk|nfj beln|n`f w`|nrnqei~ kfb ki|` mkqe k w`|nrnqekaaelr `f wutlmk|nfj beln|n`f nfbnqnbukii~& Rmu|) {ukinr~ wt`bulr kfb |etqnle
{ukinr~ mkqe w`|nrnqe kaaelr kfb |njfnanlkfr `f rme wutlmk|nfj beln|n`f `a a``b kfb
deqetkje| nf Zkt`efj Rkckf \nfj`|ktn Te|rkutkfr) zmete rme |etqnle {ukinr~ n|
rme c`|r b`cnfkfr qktnkdie znrm qkiue `a 2:)=%
Oe~z`tb| 8 Wutlmk|nfj Beln|n`f) Wt`bulr [ukinr~) \etqnle [ukinr~
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
8/73
qnnn
OKRK WEFJKFRKT
Wuhn |~uout wefuin| ulkwokf oewkbk Kiikm \ZR) krk| detokm bkf incwkmkf
tkmckr#F~k wefuin| bkwkr cef~eie|knokf |otnw|n befjkf hubui KFKIN\N\
WEFJKTUM OUKINRK\ WT@BUO BKF OUKINRK\ WEIK^KFKF
RETMKBKW OEWURU\KF WECDEINKF WKBK TE\R@TKF ZKT@EFJ
RKCKF \NFJ@\KTN BN \ECKTKFJ&
Wefuin| cef~kbktn dkmzk bkikc wefuin|kf |otnw|n nfn rnbko retiewk| bktn
dkfrukf detdkjkn wnmko) ckok bkikc oe|ecwkrkf nfn befjkf |ejkik oetefbkmkf
mkrn) wefuin| nfjnf cef~kcwknokf ulkwkf retnck ok|nm krk| |ejkik dkfrukf)
dncdnfjkf bkf buoufjkf ~kfj reikm bndetnokf |emnfjjk |otnw|n nfn bkwkr
ret|eie|knokf) oewkbk8
;& Dkwko Wt`a& Bt|& M& C`mkckb Fk|nt) C\n) Kor) Wm&B) |eikou beokf Akouirk|Eo`f`cn Ufnqet|nrk| Bnw`fej`t` \ecktkfj&
4& Ndu Aktnbk Nfbtnkfn) \E) CC) |eikou b`|ef wecdncdnfj krk| zkoru) wetmkrnkfbkf |ejkik dncdnfjkf |etrk ktkmkff~k |eikck wefuin|kf |otnw|n nfn&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
9/73
n}
1& \ejefkw b`|ef Akouirk| Eo`f`cn Ufnqet|nrk| Bnw`fej`t` ufruo nicudetckfakkr ~kfj reikm bnkhktokf&
:& \rka Wetwu|rkokkf Akouirk| Eo`f`cn Ufnqet|nrk| Bnw`fej`t` \ecktkfj)retnckok|nm krk| oe|kdktkf bkf oecubkmkf#oecubkmkf ~kfj bndetnokf&
=& \ecuk te|w`fbef bn Zkrk|n krk| oe|ebnkkff~k bkikc ceiukfjokf zkoru becnoeikflktkf wefuin|kf |otnw|n nfn&
>& Oeiuktjk de|kt Nbk Jufktr` ~kfj reikm cefjnxnfokf |k~k ufruo cefhkbnokfTe|r`tkf Zkt`efj Rkckf \nfj`|ktn |edkjkn dheo wefeinrnkf |otnw|n&
;7&Wnmko Te|r`tkf Zkt`efj Rkckf \nfj`|ktn 8 Ck| Dklmrnkt de|etrk wktk |rkaf~kkrk| oetkckmkf bkf oe|ebnkkff~k bkikc cecdkfru |k~k |eikck wt`|e|
wefjethkkf |otnw|n&
;;&Wktk |kmkdkr bn \ecktkfj -^ubmk) Jkium) Zuikf) D`lni) Nfec) Nnf) Kjni)Fnck|) Wnkf) Kbnr bkf Kodkt. bkf bn Dkfbufj -Cnk) Aktk|) Nfbtk) Exk) Bz)
Tkfk) Nlk) Ntakf) Qntk bkf Tnqk.
;4&Reckf # reckf |kru dncdnfjkf) No` bkf Bnrk ~kfj reikm cefjnf|wntk|n bkfcec`rnqk|n |k~k |eikck wt`|e| wef~u|ufkf |otnw|n&
;
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
10/73
}
BKARKT N\N
Mkikckf
MKIKCKF HUBUI &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& n
WET\ERUHUKF \OTNW\N &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& nn
WEFJE\KMKF OEIUIU\KF UHNKF &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& nnn
WETF^KRKKF @TN\NFKINRK\ \OTNW\N &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& nq
C@RR@ BKF WET\ECDKMKF &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& q
KD\RTKO &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& qn
KD\RTKLR&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& qnn
OKRK WEFJKFRKT &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& qnnn
BKARKT RKDEI &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& }
BKARKT JKCDKT &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& }nn
BKARKT IKCWNTKF &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& }nnn
DKD N WEFBKMUIUKF &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;
;&; Ikrkt Deikokfj Ck|kikm &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;
;&4 Tucu|kf Ck|kikm &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;;
;&< Ruhukf Wefeinrnkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;4
;&2 Ckfakkr Wefeinrnkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;
4&;&1 Oukinrk| Weik~kfkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
11/73
}n
DKD NNN CER@BE WEFEINRNKF &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 24
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
12/73
}nn
2&4&=
5&;&; Tnfjok|kf Wefeinrnkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >=
5&;&4 \ncwuikf Cefjefkn Ck|nfj#ck|nfj Mnw`re|n| &&&&&&&&&&&&&&&&&&& >>
5&;&< \ncwuikf Cefjefkn Ck|kikm Wefeinrnkf &&&&&&&&&&&&&&&&&&&&&&&&&&&& ;77
5&4 Ncwinok|n Re`tnrn| &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;7 &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 2
Rkdei ;&4 Wefhukikf Zkrk|n Wetn`be Duikf Hkfuktn 47;7
# Hkfuktn 47;; &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& =
Rkdei ;&< Hucikm Lu|r`cetZkrk|n Wetn`be Duikf
Hkfuktn 47;7Hkfuktn 47;; &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;7
Rkdei
Rkdei 2&: Uhn Qkinbnrk| &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :7
Rkdei 2&= Uhn Teinkdninrk| &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :4
Rkdei 2&> Uhn Cuirno`infektnrk| &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :2
Rkdei 2&;7 Uhn Wkto &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :1
Rkdei 2&;; Uhn O`ic`j`t`q#\cntf`q &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :=
Rkdei 2&;4 Uhn Tejte|n Detjkfbk &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :>
Rkdei 2&;< O`ean|nef Beretcnfk|n &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& =;
Rkdei 2&;2 Uhn A &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& =4
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
14/73
}n
Rkdei 2&;5 Uhn r &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& =
Rkdei 2&;> Be|otnw|n Nfbeo| Oukinrk| Weik~kfkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >;
Rkdei 2&47 Ateouef|n Hkzkdkf Oewuru|kf Wecdeinkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >2
Rkdei 2&4; Be|otnw|n Nfbeo| Oewuru|kf Wecdeinkf &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >5
Rkdei 5&; Ncwinok|n Re`tnrn| &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;7
Jkcdkt 4&5 C`bei Bncef|n`fki bktn Qktnkdei Oukinrk| Wt`buo &&&&&&&&&&&&&&&&&&&&&&&&&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
16/73
}nnn
BKARKT IKCWNTKF
Mkikckf
Ikcwntkf K Oue|n`fet ufruo Te|w`fbef &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;;4
Ikcwntkf D Rkduik|n Bkrk Cefrkm &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;42
Ikcwntkf L Mk|ni Uhn Qkinbnrk| &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
17/73
;
DKD N
WEFBKMUIUKF
;&; Ikrkt Deikokfj Ck|kikm
Wetoecdkfjkf dn|fn| bn etk Kdkb oe#4; reikm detoecdkfj |kfjkr we|kr
bkf cefjkikcn cerkc`ta`|n| ~kfj detoe|nfkcdufjkf& \ernkw weikou u|kmk bn rnkw
okrej`tn dn|fn| bnrufrur ufruo cecninon oeweokkf retmkbkw |ernkw wetudkmkf ~kfj
rethkbn bkf cefecwkrokf `tnefrk|n oewkbk oewuk|kf weikfjjkf |edkjkn ruhukf
urkck -O`riet) 4775.& Rnbko retoelukin u|kmk bkikc wef~khnkf ckokfkf bkf
cnfuckf -a``b |etqnle. ~kfj bncuikn bktn |okik oelni |ewetrn zktufj#zktufj bkf
okae refbk? dn|fn| ckokfkf det|okik cefefjkm |ewetrn bew`r) tuckm ckokf bkf
lkae? |kcwkn befjkf dn|fn| ckokfkf ~kfj det|okik de|kt |ewetrn te|r`tkf#te|r`tkf
bn m`rei detdnfrkfj&
Wktk weikou dn|fn| a``b |etqnle bnrkfrkfj ufruo ceflnwrkokf |ukru
bnaaetef|nk|n ufno bkf w`|nrn`fnfj ~kfj heik| |emnfjjk o`f|ucef bkwkr
cecdebkokf befjkf wktk we|knfjf~k& Cefutur Cnrlmeii -bkikc Tkmckzkrn)
477=. wktk weikou dn|fn| mktu| cef~nkwokf |rtkrejn kjkt bkwkr cef~efkfjokf mkrn
bkf cecdkfjuf tk|k kfru|nk| o`f|ucef cefhkbn |ukru e}wetnefle bnbkikc
cefjo`f|uc|n wt`buo bkf hk|k) |emnfjjk kokf cecdukr ceteok retoe|kf& @iem
oktefk nru bnwetiuokff~k |edukm wktkbnjck ufruo cefjje|et |edukm wecnontkf
rtkbn|n`fki bkikc okrej`tn dn|fn| a``b |etqnle omu|u|f~k te|r`tkf) ~kfj
|edeiucf~k mkf~k cef~ebnkokf cefu mnbkfjkf -ckokfkf bkf cnfuckf. |khk
cefhkbn |edukm o`f|ew c`betf ~kfj cefkzktokf |ukru wefjkikckf rko
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
18/73
4
retiuwkokf& Weflnwrkkf |uk|kfk ~kfj f~kckf ~kfj bnbuoufj befjkf be|knf
nfretn`t ufno bkf ret|ebnkf~k detdkjkn ak|ninrk| rkcdkmkf |ewetrn mndutkf cu|no
inqe) znan |etrk |ehefn|f~k cetuwkokf bk~k rktno omu|u| dkjn wktk lu|r`cet#f~k
~kfj wkbk komntf~k kokf cecwefjktumn oewuru|kf wecdeinkf ceteok&
\eckonf detoecdkfjf~k u|kmk a``b |etqnle nfn |etnfjokin bnoknrokf
befjkf c`dninrk| ck|~ktkokr ~kfj |eckonf rnfjjn& Mki nfn |etnfj bnmudufjokf
befjkf weoethk krku |e|e`tkfj ~kfj |nduo ceikouokf kornqnrk| bn iukt tuckm) dkno
nru wtnk ckuwuf zkfnrk ~kfj |eikiu ceflktn |e|ukru ~kfj det|nakr wtkorn| bkf
nf|rkf bkikc wecefumkf oedurumkf |emktn#mktn& \kikm |kruf~k befjkf ceflktn
ckokfkf bkf cnfuckf bn iukt tuckm& Cefutur T`~kf -bkikc Tecnk|k !
Iuockf) 477:. befjkf kbkf~k wetudkmkf ret|edur) cef~edkdokf rethkbnf~k
wetje|etkf aufj|n |edukm okae bkf te|r`tkf) ~kfj ceikmntokf |edukm aef`cefk |`|nki
bkf dubk~k dktu& Bn |kcwnfj |edkjkn recwkr ufruo cecefumn oedurumkf urkck
~knru ckokf bkf cnfuc) te|r`tkf bkf okae bnjufkof |edkjkn recwkr ufruo
detoucwui) det|`|nkin|k|n) detruokt wnontkf) cecwetiuk| hktnfjkf bkf dkmokf
cefhkbn |kikm |kru recwkr ufruo ceikouokfwt |welrnfj du|nfe|| kfrkt eo|eourna
wetu|kmkkf& \emnfjjk bkwkr bnokrkokf oednk|kkf ckokf bkf cnfuc bn iukt tuckm
reikm cefhkbn dkjnkf ~kfj rko retwn|kmokf bktn oemnbuwkf ck|~ktkokr c`betf bkf
detrkcdkm iuk| bktn aufj|n urkckf~k&
Ceinmkr wetoecdkfjkf wetnikou ck|~ktkokr ~kfj |eckonf detoecdkfj nfn
|elktk letbk| bnkfjjkw |edkjkn |edukm weiukfj dn|fn| `iem wktk weikou u|kmk bn
okrej`tn wef~khnkf ckokfkf bkf cnfuckf -a``b |etqnle. omu|u|f~k lkae) tuckm
ckokf bkf te|r`tkf dkno |elktk nfbewefbef ckuwuf retjkdufj bkikc |ukru wuhk
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
19/73
) =1 %& Rko mkf~k nru) wetoecdkfjkf hucikm u|kmk dn|fn| a``b
|etqnle ret|edur |eckonf cefnfjokr rnkw rkmuff~k& Detnour nfn kbkikm rkdei ;&;
~kfj cefjjkcdktokf wetoecdkfjkf hucikm lkae) te|r`tkf bkf tuckm ckokf bn
O`rk \ecktkfj&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
20/73
2
Rkdei ;&;
Wetoecdkfjkf Hucikm U|kmkA``b \etqnle Te|cn Bn O`rk \ecktkfj477: #477>
Hefn| u|kmkRkmuf
477: 477= 477>
Te|r`tkf 4> 4> 4>
Tuckm Ckokf ;74 ;7> ;7>
Lkae ;2 ;> ;>R`rki ;25 ;5: ;5:
\ucdet 8 Bnfk| Wktnzn|krk bkf Dubk~k O`rk \ecktkfj -47;7.) bnko|e|
ceikiun zzz&|ecktkfj&j`&nb
Detbk|ktokf rkdei ;&; bnkrk| cefufhuookf kbkf~k wefnfjokrkf wkbk
hucikm u|kmka``b |etqnle te|cn~kfj ret|edkt bn znik~km O`rk \ecktkfj& Hucikm
lkae) tuckm ckokf bkf te|r`tkf ~kfj te|cn retbkarkt cefjkikcn wefnfjokrkf bktn
rkmuf 477: oe rkmuf 477= ~knru |ede|kt ;25 recwkr u|kmk wkbk rkmuf 477:
cefhkbn ;5: recwkr u|kmk wkbk rkmuf 477=& Bktn rkmuf 477= oe rkmuf 477>
hucikm u|kmk a``b |etqnle nfn cefjkikcn |rkjfk|n& Fkcuf hnok bninmkr wkbk
wt`|weof~k oebewkf bkf ceinmkr |eckonf dkf~kof~k u|kmk a``b |etqnle ~kfj
deiuc retbkarkt) bkwkr bnokrkokf rnfjokr wet|knfjkf dn|fn| a``b |etqnle kokf
|eckonf o`cwernrna&
Cefutur O`riet -4775. bkikc cefnfjokrokf wet|knfjkf ck|nfj#ck|nfj
wetu|kmkkf mktu| bkwkr cecefkfjokf wet|knfjkf ret|edur befjkf cefkcwniokf
wt`buo ~kfj retdkno bkf bkwkr cecefumn |eietk o`f|ucef ~kfj |eikiu
detoecdkfj bkf detudkm#udkm& Ufruo cecefkfjokf wet|knfjkf ~kfj |eckonf
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
21/73
5
o`cwernrna wktk weikou u|kmk bnrufrur ufruo ckcwu ceflnwrkokf oeufjjuikf
det|knfj krk| wt`buo bkf ik~kfkff~k bkikc uwk~k cecuk|okf weikfjjkf& Mki nfn
|kfjkr wefrnfj oktefk o`f|ew weck|ktkf cef~krkokf dkmzk wecuk|kf oedurumkf
o`f|ucef cetuwkokf |~ktkr eo`f`cn bkf |`|nki dkjn oeikfj|ufjkf mnbuw
wetu|kmkkf -Bmktcce|rk bkf Ntkzkf) ;>>7.& Rkfwk kbkf~k lu|r`cet) |ernkw
wetu|kmkkf omu|u|f~k u|kmk a``b |etqnle kokf oemnikfjkf wefbkwkrkff~k ~kfj
detkondkr wkbk hkrumf~k dn|fn| ret|edur&
Wt`|e| wefjkcdnikf oewuru|kf wecdeinkf wkbk |ernkw `tkfj wkbk bk|ktf~k
kbkikm |kck) fkcuf wt`|e| wefjkcdnikf oewuru|kf ret|edur kokf bnzktfkn `iem
lntn oewtndkbnkf) u|nk) wefbkwkrkf bkf jk~k mnbuwf~k& Cefutur \lmnaackf bkf
Okfuo -bkikc Znhk~kfrn) 477=. |elktk ucuc oewuru|kf wecdeinkf kbkikm
|eieo|n bktn buk krku iednm wninmkf kiretfkrna& Rnfbkokf cecninm ret|edur bnwetheik|
ikjn `iem Bmktcce|rk bkf Mkfb`o` -;>>:. |edkjkn rnfbkokf wefjkcdnikf
oewuru|kf ~kfj ceinwurn oewuru|kf refrkfj hefn| bkf ckfakkr wt`buo) oewuru|kf
refrkfj defruo wt`buo) oewuru|kf refrkfj ceteo) oewuru|kf refrkfj hucikm
wt`buo) oewuru|kf refrkfj wefhukif~k bkf oewuru|kf refrkfj zkoru wecdeinkf
|etrk lktk wecdk~ktkff~k&
Detbk|ktokf wefbkwkr#wefbkwkr ret|edur n|rnikm oewuru|kf wecdeinkf bkwkr
bnktrnokf |edkjkn dkjnkf bktn wetnikou o`f|ucef ~kfj detruhukf ufruo
cefefruokf wt`|e| wefjecdkfjkf oewuru|kf bkikc cecdein |ukru dktkfj krku
hk|k bnckfk nfbnqnbu retindkr |elktk ikfj|ufj bkikc cefbkwkrokf bkf
cecwetjufkokf dktkfj krku hk|k ~kfj bnrkzktokf ret|edur& @iem oktefk nru
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
22/73
1
oe|ncwuikf retdkno nfbnqnbu ufruo ceikouokf wecdeinkf retdefruo detbk|ktokf
oedurumkf bkf oenfjnfkff~k&
Oukinrk| wt`buo cetuwkokf akor`t wefefru rnfjokr oewuk|kf ~kfj
bnwet`iem o`f|ucef |ereikm ceikouokf wecdeinkf bkf weckoknkf retmkbkw |ukru
wt`buo& Wefjkikckf ~kfj dkno krku dutuo retmkbkw wt`buo kokf cecwefjktumn
o`f|ucef ufruo ceikouokf wecdeinkf oecdkin krku rnbko& \emnfjjk wefjei`ik
u|kmk bnrufrur ufruo ceflnwrkokf |edukm wt`buo ~kfj bn|e|uknokf befjkf
oedurumkf krku |eietk o`f|ucef&
Dkjn wetu|kmkkf ~kfj detjetko bndnbkfj ouinfet) oukinrk| weik~kfkf krku
|etqnle {ukinr~ cefhkbn |ukru mki ~kfj wefrnfj& Wktk|utkckf) er ki -;>=5.
cef~ncwuiokf dkmzk oukinrk| weik~kfkf kbkikm mktkwkf |edkjkn oenfjnfkf wktk
weikfjjkf oerncdkfj ik~kfkf ~kfj cufjonf bndetnokf `iem wetu|kmkkf&
\ebkfjokf cefutur Cutbnlo) er ki -bkikc K||ejka) 477>. cef~krkokf dkmzk
oukinrk| weik~kfkf kbkikm |ukru kornqnrk| eo`f`cn ~kfj cecwt`buo|n krku
cefjmk|niokf zkoru) recwkr) defruo bkf oedurumkf krku oewetiukf w|no`i`jn|&
Bktn beanfn|n bnkrk| bkwkr bn|ncwuiokf dkmzk oukinrk| weik~kfkf cetuwkokf
|edukm rnfjokrkf oeckcwukf -kdninr~. bktn wetu|kmkkf bkikc cecdetnokf |ejkik
~kfj cefhkbn mktkwkf weikfjjkf bkikc cecefumn oedurumkff~k& Weik~kfkf hujk
bkwkr bnbeanfn|nokf |edkjkn |e|ukru ~kfj rnbko rkcwko bkf cubkm mnikfj&
Qktnkdei nfn |kfjkr wefrnfj bkikc wt`|e| oewuru|kf wecdeinkf oktefk weik~kfkf
~kfj cecuk|okf o`f|ucef kokf detbkcwko wkbk rethkbnf~k wecdeinkf detuikfj#
uikfj ~kfj wkbk komntf~k kokf cefnfjokrokf wefhukikf&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
23/73
:
Te|r`tkf Zkt`efj Rkckf \nfj`|ktn krku ~kfj bnoefki befjkf Zkrk|n
cetuwkokf |edukm u|kmk ouinfet ~kfj detjetko wkbk nfbu|rtn te|r`tkf bkf
bnbntnokf wkbk rkmuf ;>>=& O`f|ew ~kfj bnretkwokf `iem te|r`tkf ~kfj detkbk bn
Hkikf Weiedutkf F`&1> nfn kbkikm rtkbn|n`fki hkzk#c`betf& Mki ret|edur rkcwko
retinmkr bktn eo|retn`t dkfjufkff~k ~kfj detfukf|kokf erfno hkzk ~knru dkfjufkf
detdefruo tuckm h`ji` bnrkcdkm befjkf be|knf nfretn`tf~k ~kfj omk| detmnk|okf
`tfkcef#`tfkcef erfno wkbk ikfrkn krk| ~kfj |etnfj bn|edur H`ji` Te|r`& O`f|ew
rtkbn|n`fki nfn bnwkbuokf befjkf o`f|ew cnfnckin| c`betf wkbk ikfrkn dkzkm)
bnckfk retbkwkr out|n bkf cehk cnfnckin| ~kfj bnwkbuokf befjkf o`f|ew `urb``t
~kfj bnfkckokf Jktbef Te|r`& Oe|kf c`betf bnrufhuokf wuik befjkf detdkjkn
ak|ninrk| rkcdkmkf ~kfj ret|ebnk) |ewetrn befjkf kbkf~k hktnfjkf ko|e| znan ) w`h`o
|m`znfj dktbkf ak|ninrk| ceernfj t``c&
Mki cefktno bktn te|r`tkf nfn kbkikm kbkf~k wet`cdkokf o`f|ew bkikc
wefjei`ikkf |n|rec bkf hefn| ckokfkf ~kfj bn|khnokf& \ecuik te|r`tkf nfn
cefkzktokf buk hefn| |n|rec bkikc wece|kfkf ckokfkf) ~knru 8 |eia |etqnle
-wtk|ckfkf. ufruo ckokfkf rtkbn|n`fki hkzk) bnckfk lu|r`cetdedk| cefjkcdni
detdkjkn hefn| ckokfkf ~kfj ret|khn ikiu cecdk~ktf~k krku |elktk kik lktre
bnckfk lu|r`cet bkwkr cece|kf ckokfkf retiednm bkmuiu |e|ukn befjkf bkarkt
cefu ~kfj kbk& Fkcuf) oktefk |eckonf cefutuff~k |eietk ck|~ktkokr retmkbkw
ckokfkf rtkbn|n`fki hkzk bkf o`f|ew wtk|ckfkf ~kfj rnbko luouw eaeorna oktefk
kbkf~k wecd`t`|kf oernok ckokfkf ~kfj bnkcdni rnbko bnmkdn|okf `iem l`f|ucet
ckok Zkt`efj Rkckf \nfj`|ktn cefjjkfrn o`f|ewf~k cefhkbn auii kik lktre bkf
cefkcdkmokf qktnkf cefu ze|retf rerkwn rerkw cef~ebnkokf dedetkwk ckokfkf
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
24/73
=
rtkbn|n`fki Nfb`fe|nk& Bncuikn bktn |`w dufrur) wef~er) dkocn bh`z` mnfjjk
detdkjkn hefn| |kikb bkf |reko& \eiknf nru) te|r`tkf nfn hujk cefkzktokf detdkjkn
cnfuckf ~kfj cefhkbn akq`tnr bn |ecuk okikfjkf o`f|ucef |ewetrn detkfeok
tkjkc hu|) cnio|mkoe) |`bk)zebkfj hkme) t`fbe bkf |edkjknf~k& Mki nfn |eckonf
cefjuoumokf o`f|ew rtkbn|n`fki hkzk#c`betf ~kfj bnkfur te|r`tkf nfn& Detnour
nfn cetuwkokf rkdei ;&4 ~kfj cefjjkcdktokf wefhukikf Te|r`tkf Zkt`efj
Rkckf \nfj`|ktn -Zkrk|n. \ecktkfj wetn`be Hkfuktn 47;7Hkfuktn 47;;&
Rkdei ;&4
Wefhukikf Zkrk|n
Wetn`be Duikf Hkfuktn 47;7 Hkfuktn 47;;
\ucdet 8 Zkt`efj Rkckf \nfj`|ktn Hkfuktn 47;7Hkfuktn 47;; -reikm bn`ikm ufruo
wefeinrnkf nfn) 47;;.
Duikf Wefhukikf Oefknokf/Wefutufkf Wefhukikf Wte|efrk|e
Hkfuktn Tw
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
25/73
>
Detbk|ktokf bkrk ~kfj retbkwkr wkbk rkdei ;&4 Wefhukikf Zkrk|n wkbk
wetn`be duikf Hkfuktn 47;7 mnfjjk duikf Hkfuktn 47;; kbkikm rnbko luouw |rkdni
krku bkwkr bnokrkokf cefjkikcn aiuoruk|n |ernkw duikff~k&& Wkbk duikf Hufn#Huin
bkf \ewrecdet#@or`det 47;7 te|r`tkf cefjkikcn wefutufkf wefhukikf detrutur#
rutur ~knru |ede|kt #>)5>% bkf #7)77; % wkbk duikf Hufn# Huin 47;7 |etrk #=)=4%
bkf #45)15% wkbk duikf \ewrecdet @or`det 47;7& Te|r`tkf nfn ckcwu
cefnfjokrokf oecdkin wefhukikff~k bn duikf F`qecdet # Be|ecdet 47;7) fkcuf
wkbk duikf Hkfuktn 47;; te|r`tkf nfn cefjkikcn wefutufkf oecdkin |ede|kt
;>)>1%&
O`fbn|n ~kfj rethkbn wkbk Zkrk|n nfn bn|edkdokf oktefk wkbk rkmuf 47;7
dkf~kof~k u|kmk a``b |etqnle dktu-te|r`tkf) lkae ckuwuf tuckm ckokf . ~kfj
detcufluikf bn |eonrkt znik~km ret|edur) |ewetrn cn|kif~k Zkt`efj \reko ! |mkoe
bkf Lkae Ckindu& Mki ret|edur bnbuoufj befjkf detwnfbkmf~k |edkjnkf de|kt
o`f|ucef Zkt`efj Rkckf \nfj`|ktn ~knru Ckmk|n|zk UFBNW oe okcwu|
Recdkikfj |emnfjjk cecwetdutuo o`fbn|n wefhukikf te|r`tkf nfn& Wefutufkf
wefhukikf nfn bkwkr bnheik|okf befjkf kbkf~k aiuoruk|n hucikm lu|r`cetTe|r`tkf
Zkt`efj Rkckf \nfj`|ktn Hkfuktn 47;7 Hkfuktn 47;; ~kfj retretk wkbk rkdei
;&< bndkzkm nfn&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
26/73
;7
Rkdei ;&>2. Defruo wt`|e| wefjkcdnikf oewuru|kf bkwkr
bnj`i`fjokf |edkjkn detnour8
k& Auii~ Wikffeb Wutlmk|eBnlntnokf oernok wt`buo bkf ceteo reikm bnwninm |edeiucf~k& Dnk|kf~k
rethkbn oernok oeretindkrkf befjkf wt`buo rnfjjn) bkikc wefjetrnkf
cecdurumkokf u|kmk bkf zkoru ~kfj de|kt ufruo bno`tdkfokf -l`fr`m 8
dktkfj `r`ckrna ~kfj mktjkf~k ckmki . fkcuf bkwkr wuik rethkbn befjkf
oeretindkrkf wt`buo tefbkm -oedurumkf tuckm rkfjjk.& Oewuru|kf
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
42/73
41
wecdeinkf bkwkr bnwefjktumn `iem bn|o`f) ouw`f krku kornqnrk| wt`c`|n
iknff~k&
d& Wktrnkii~ Wikffeb Wutlmk|e)Detcko|ub ufruo cecdein wt`buo ~kfj |ubkm kbk rerkwn wecninmkf ceteo
bnrufbk |kcwkn |kkr wecdeikhktkf& Oewuru|kf komnt bkwkr bnwefjktumn `iem
bn|o`f mktjk krkuwuf bn|wik~ wt`buo&
l& Ufwikffeb Wutlmk|eHefn| defruo oewuru|kf nfn bnlntnokf bnckfk wt`buo bkf ceteo bnwninm
bnrecwkr wecdeinkf& O`f|ucef |etnfj ceckfakkrokf okrki`j bktn wt`buo
wkhkfjkf |edkjkn jkfrn bkarkt deikfhkk& Befjkf okrk iknf) |edukm wkhkfjkf
bkwkr cefjnfjkrokf |e|e`tkfj kokf oedurumkf bkf cecnlu wecdeinkf
Jkcdkt 4&4
C`bei Bncef|n`fki bktn Qktnkdei Oewuru|kf Wecdeinkf
\ucdet 8 O`riet -4775. bkf bnoecdkfjokf ufruo wefeinrnkf nfn -47;;.
Oewuru|kf
Wecdeinkf
Oe~konfkf bkikc cecninm
t`buo
Cefhkbn wninmkf wetrkck -wtn`tnrk|.
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
43/73
4:
4&;&5 Oukinrk| Wt`buo
4&;&5&; Wefjetrnkf wt`buo
Cefutur \rkfr`f -bkikc Tecnk|k bkf Iuockf) 4775.) k wt`bulr n| k |er `a
rkfjndie kfb nfrkfjndie krrtndure|) nfliubnfj wklokjnfj) l`i`t) wtnle) ckfuaklrutet|
wte|rnje)terkniet| wte|rnje) kfb ckfuaklrutet| kfb terkniet| |etqnle|) zmnlm rme
du~et ck~ kllewr k|`aaetnfj zkfr |krn|aklrn`f& Befjkf okrk iknf wt`buo duokf
mkf~k detdefruo |e|ukru ~kfj detzuhub |khk) rerkwn hujk |e|ukru ~kfj rnbko
detzuhub |ewetrn weik~kfkf hk|k ~kfj bkwkr bnhuki) bndein) bkf bkwkr bncninon)
|ecukf~k bnjufkokf ufruo cecuk|okf oedurumkf bkf oenfjnfkf bktn o`f|ucef&
Cefutur O`riet -4775. wt`buo kbkikm |ejkik |e|ukru ~kfj bkwkr bnrkzktokf
oewk|kt ufruo cefbkwkrokf wetmkrnkf) bndein) bnjufkokf) krku bno`f|uc|n ~kfj
bkwkr cecuk|okf oenfjnfkf krku oedurumkf&
Cefutur K||kutn -4774. akor`t#akor`t ~kfj retokfbufj bkikc |ukru
wt`buo kbkikm curu) oukinrk|) wefkcwnikf -aekrute|.) wninmkf ~kfj kbk
-`wrn`f|.) jk~k -|r~ie.) ceto -dtkfb fkce|.) wefjeck|kf -wklokjnfj.)
uoutkf -|nxe.) hefn| -wt`bulr infe.) cklkc -wt`bulr nrec|.) hkcnfkf
-{ukttkfrne|.) bkf weik~kfkf -|etqnle.&
Detbk|ktokf rnfjokr -ieqei. wt`buo bkwkr bndkjn cefhkbn inck rnfjokrkf
~knru -O`riet) 4775. 8
;& Wt`buo nfrn) ~kfj cefkzktokf ckfakkr bkf oejufkkf urkck ~kfjbndurumokf weikfjjkf
4& Wt`buo jefetno) cefletcnfokf aufj|n bk|kt bktn |ukru wt`buo
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
44/73
4=
~kfj bnmktkwokf wkbk |kkr weikfjjkf cecdein
2& Wt`buo rkcdkmkf cecdetnokf hk|k bkf ckfakkr rkcdkmkf |emnfjjkcecdebkokf wefkzktkf wetu|kmkkf bkf wetu|kmkkf k|nfj
5& Wt`buo w`ref|nki ~knru |ejkik rkcdkmkf bkf rtkf|a`tck|n wkbk wt`buo~kfj cufjonf kokf bnikouokf bnck|k ~kfj kokf bkrkfj&
Wt`buo bkikc dn|fn| te|r`tkf |kfjkr detjkfrufj wkbk wefjkikckf& Wt`buo
bkwkr detuwk wkoer ~kfj iefjokw ~kfj retbntn bktn ckokfkf) cnfuckf) |etqnle)
krc`|aet bkf oef~kckfkf ~kfj cecuk|okf) oedurumkf bkf oenfjnfkf o`f|ucef
bkf ceflnwrkokf oe|kf ~kfj rnbko retiuwkokf& Wefjufhufj bn te|r`tkf cecdk~kt
ufruo wefjkikckf ckokf |elktk r`rki duokf mkf~k ufruo ckokfkff~k |khk
Jkcdkt& 4&
4&;&5&4 O`f|ew Oukinrk| Wt`buo
Oukinrk| wt`buo cefjjkcdktokf |ehkum ckfk oeckcwukf wt`buo
ret|edur bkikc cecefumn oedurumkf o`f|ucef& Beanfn|n bktn oukinrk| wt`buo
cefletcnfokf oeckcwukf wt`buo ufruo cefhkikfokf rujk|f~k ~kfj
ceflkouw bk~k rkmkf) oemkfbkikf krku oeckhukf) oeoukrkf) oecubkmkf
bkikc wefjeck|kf bkf tewktk|n wt`buo bkf lntn# lntn iknff~k -O`riet bkf
Kc|rt`fj) 4772.&
Jkcdkt 4&2
L`fr`m Wef~khnkf Cefu
Zkrk|n
\reko K~kc Hu| Diue
\ucdet 8 Zkt`efj Rkckf \nfj`|ktn -47;;.
4&;&5&< Mudufjkf Oukinrk| Wt`buo Befjkf Oewuru|kf Wecdeinkf
Oukinrk| wt`buo bkikc u|kmk wef~khnkf ckokfkf bkf cnfuckf
cetuwkokf mki ~kfj qnrki) oktefk cetuwkokf l`te wt`bulr ~kfj cefefruokf
oewuru|kf wecdeinkf o`f|ucef oernok ceteok cetk|kokf oewuk|kf |ereikm
cefnockrn wt`buo ret|edur& Oukinrk| wt`buo cefutur O`riet -bnournw bktn
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
46/73
. mktu| bncuikn bktn oedurumkf weikfjjkf bkf detkomnt wkbk
wet|ew|n weikfjjkf& Mki nfn cefjnfbnok|nokf dkmzk lnrtk oukirk| wt`buo ~kfj
dkno duokf detk|ki bktn wecnino u|kmk te|r`tkf ceiknfokf detk|ki bktn wet|ew|n
weikfjjkf ~kfj bnwet`iem bktn wefjkikckf ceteok retmkbkw wt`buo ret|edur&
Wecnino u|kmk dn|fn| a``b |etqnle omu|u|f~k te|r`tkf mktu| |eikiu
cefhkjk oukinrk| wt`buo ceteok befjkf ceflnwrkokf |e|ukru ~kfj dktu |ewetrn
tk|k ~kfj iexkr) wef~khnkf ~kfj cefktno bkf bkwkr cecuk|okf oedurumkf
weikfjjkf kjkt oewuru|kf wecdeinkf ceteok bkwkr rethkbn |elktk oe|nfkcdufjkf&
\edukm u|kmk a``b |etqnle bkkwkr detrkmkf dnik cecwuf~kn oeufjjuikf#
oeufjjuikf ufno bndkfbnfjokf we|knfjf~k& Bnaaetef|nk|n ~kfj cefhkbn
oeufjjuikf wt`buo detw`ref|n ufruo cefnfjokrokf oewuk|kf o`f|ucef ~kfj
detkomnt wkbk oewuru|kf wecdeinkf& Cefutur L``wet bkf Oienf|lmcnbr -Zu bkf
Zu) 4775. bkikc |ernkw u|kmk mkf~k cecninon buk wninmkf ~knru |uo|e| bkikc
wefjecdkfjkf wt`buo |emnfjjk ceflnwrkokf oeufjjuikf wt`buo krku jkjki
bkikc weflkwknkf ruhukf dn|fn|f~k oktefk wt`buo rnbko ckcwu det|knfj bnwk|kt&
@iem oktefk nru bkwkr bnokrkokf dkmzk wktk wecnino u|kmk a``b |etqnle mktu|
|eikiu cefhkjk oukinrk| wt`buo kjkt oedetikfj|ufjkf u|kmk ceteok rerkw
rethkcnf&
Detbk|ktokf re`tn bkf utknkf bnkrk| ckok bujkkf |ecefrktk ~kfj bkwkr
bnkcdni ~knru 8
M; 8 \eckonf rnfjjn oukinrk| wt`buo ckok kokf |eckonf rnfjjn oewuru|kf
wecdeinkf o`f|ucef retmkbkw wt`buo ret|edur
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
47/73
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
48/73
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
49/73
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
50/73
=5. kbk rnjk mki wefrnfj ~kfj mktu|
bnwetmkrnokf bkikc oukinrk| weik~kfkf) ~knru |edkjkn detnour8
;& Oukinrk| weik~kfkf |uinr bneqkiuk|n `iem weikfjjkf bktnwkbk oukinrk| dktkfj&4& Wet|ew|n oukinrk| weik~kfkf bnmk|niokf bktn wetdkfbnfjkf kfrktk oewuk|kf
weikfjjkf befjkf weik~kfkf ~kfj bndetnokf |elktk f~krk&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
51/73
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
52/73
.) bkf bnoecdkfjokf ufruo wefeinrnkf nfn
-47;;.
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
53/73
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
54/73
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
55/73
Oukinrk|
&Wt`buo-];.
Oukinrk|
Weik~kfkf-]4
I`ok|n
]2
Oewuru|kf
Wecdeinkf
^
Wt`c`|n
-]
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
56/73
27
4&< Oetkfjok Wecnontkf Re`tnrn|
Krk| bk|kt reikkm wu|rkok bkf mnw`re|n| ~kfj reikm bnoecdkfjokf bnkrk|)
ckok bkwkr bn|khnokf oetkfjok wecnontkf ufruo cefjjkcdktokf mudufjkf bktn
qktnkdei nfbewefbef) bkikc mki nfn kbkikm oukinrk| wt`buo -];. bkf oukinrk|
ik~kfkf -]4.) retmkbkw qktnkdei bewefbef ~knru oewuru|kf wecdeinkf -^. )
~knru |edkjkn detnour 8
Ck|kikm Wefeinrnkf Dkjknckfk lktk cefnfjokrokf oewuru|kf
wecdeinkf wkbk Rem D`r`i \`|t`0
Kikr Kfkin|n| Tejte|n Infnet Detjkfbk
Oetkfjok Wecnontkf
Re`tnrn|
Mk|ni Wefeinrnkf Oukinrk| wt`buo) Mktjk) Wt`c`|n bkf Luklk
detwefjktum w`|nrna wkbk oewuru|kf wecdeinkf
Mudufjkf befjkf
Wefeinrnkf
Wefeinrnkf nfn |kck#|kck cefjeo|wi`tk|n
wefjktum oukinrk| wt`buo retmkbkw oewuru|kf
wecdeinkf
Oukinrk|
wt`buo
-];
Luklk
]2
Oewuru|kf
Wecdeinkf
^
Mktjk
-]4
Wt`c`|n
-]
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
57/73
2;
Jkcdkt 4&;
Oetkfjok Wecnontkf Re`tnrn|
\ucdet 8 O`f|ew ~kfj bnoecdkfjokf bkikc wefeinrnkf nfn -47;;.
Oukinrk| Wt`buo
-]N.
Oewuru|kf
wecdeinkf -^.
Oukinrk|
Weik~kfkf -]4.
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
58/73
24
DKD NNN
CER@BE WEFEINRNKF
>. qktnkdei wefeinrnkf kbkikm
tewte|efrk|n bktn l`f|rtulr - kdrtko|n bktn aef`cefk#aef`cefk oemnbuwkf f~krk
~kfj bnkckrn. ~kfj bkwkr bnuout befjkf detdkjkn cklkc fnikn& \ebkfjokf
cefutur \ujn~`f` -4772. qktnkdei kbkikm |ukru krtndur krku |nakr krku fnikn bktn
`tkfj) `dheo) krku oejnkrkf ~kfj cecwuf~kn qktnk|n retrefru ~kfj bnrerkwokf
`iem wefeinrn ufruo bnweikhktn bkf bnrktno oe|ncwuikff~k&
>>.& Cefutur Aetbnfkfb -4771. mkoeokr |edukm
ck|kikm cubkm retinmkr befjkf cefjefkin detdkjkn qktnkdei bewefbef ~kfj
bnjufkokf bkikc |edukm c`bei& Qktnkdninrk| bktn krku krk| akor`t nfnikm
~kfj detu|kmk ufruo bnheik|okf `iem |e`tkfj wefeinrn& Bkikc wefeinrnkf nfn
~kfj cefhkbn qktnkdei bewefbef kbkikm 8 oewuru|kf wecdeinkf -^.
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
59/73
2>.& Qktnkdei ~kfj bnikcdkfjokf
befjkf -]. nfn cecninon wefjktum w`|nrna ckuwuf fejkrna retmkbkw qktnkdei
bewefbeff~k -Aetbnfkfb) 4771.& Kbkwuf bkikc wefeinrnkf nfn ~kfj cefhkbn
qktnkdei nfbewefbeff~k kbkikm 8
k& Oukinrk| Wt`buo -];.d& Oukinrk| Weik~kfkf -]4.
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
60/73
22
Rkdei
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
61/73
25
F`Qktnkdei
Wefeinrnkf
Beanfn|n
@wetk|n`fkiNfbnokr`t Wefjuoutkf \ucdet
=5.&
;& Oedet|nmkfrecwkr
4& Retrkrk Tkwn& Oetkckmkfokt~kzkf
;7&Wefjerkmukfokt~kzkf
cefjefknwt`buo
;;&O`cufnok|n~kfj dkno
kfrktk
okt~kzkf
befjkf
o`f|ucef
;4&Wetmkrnkfnfbnqnbuki
~kfj
bndetnokfweik~kf
retmkbkw
o`f|ucef
;.
bkf bnoecdkfjokf
ufruo wefeinrnkf
nfn -47;;.
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
62/73
21
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
63/73
2:
f 3 X4
2 -C`e.4&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&-1
C`e 3 Cktjnf `a Ett`t) ~knru rnfjokr oe|kikmkf cko|ncki
wefjkcdnikf |kcwei ~kfj ck|nm bkwkr bnr`ietkf|n krku ~kfj
bnnfjnfokf
Befjkf cefjjufkokf cktjnf `a ett`t|ede|kt ;7%) ckok hucikm |kcwei
cnfncki ~kfj bkwkr bnkcdni |ede|kt 8
f 34
4
.;7)7-2
>1);
f 3 >1)72 krku >1
Detbk|ktokf mk|ni wetmnrufjkf ckok hucikm |kcwei ~kfj bnjufkokf
kbkikm |eonrkt >1 te|w`fbef&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
64/73
2=
nf|rtucef oue|n`fet& Oue|n`fet bkikc wefeinrnkf nfn cefjjufkokf
wetrkf~kkf retruruw bkf retduok&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
65/73
2>
oednk|kkf w`ik wnont ck|~ktkokr Nfb`fe|nk ~kfj retdnk|k befjkf kfjok ; ;7)
|emnfjjk kokf cecubkmokf te|w`fbef bkikc cecdetnokf wefniknkf krk|
wetrkf~kkf ~kfj kokf bnkhuokf&
L`fr`m ufruo okrej`tn wetf~krkkf befjkf hkzkdkf |kfjkr rnbko |eruhu#
-\R\. |kfjkr |eruhu -\\.8
\R\ \\
; 4 < 2 5 1 : = > ;7
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
66/73
57
Befjkf wt`jtkc \W\\ -\rkrn|rnlki Wklokje a`t \`lnki \lnefle. a`t
Znfb`z| ;:) kfkin|n| ~kfj bnjufkokf ufruo cefjuhn mnw`re|n| ~kfj reikm
bnoecuokokf cefjefkn wefjktum oukinrk| wt`buo bkf oukinrk| ik~kfkf kbkikm
|edkjkn detnour 8
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
67/73
5;
d& Kwkdnik t mnrufj 9 t rkdie) ckok bkwkr bnokrkokf nrec oue|n`fet rnbko
qkinb
4& Uhn Teinkdninrk|Teinkdninrk| kbkikm kikr ~kfj bnjufkokf ufruo cefjuout |ukru
oue|n`fet ~kfj cetuwkokf nfbnokr`t bktn |ukru qktnkdei& Cefutur Aetbnfkfb
-4771. |edukm nf|rtucef bkf bkrk ~kfj bnmk|niokf bn|edur teinkdie krku
retwetlk~k kwkdnik nf|rtucef ret|edur |elktk o`f|n|ref cecufluiokf mk|ni ~kfj
|kck |ernkw okin bnikouokf wefjuoutkf
Kbkwuf lktk ~kfj bnjufkokf ufruo cefjuhn teinkdnirk| oue|n`fet bkikc
wefeinrnkf nfn kbkikm cefjjufkokf tucu| o`ean|nefKiwmk Lt`fdklm) ~knru 8
k& Kwkdnik mk|ni o`ean|nef Kiwmk 6 rktka |njfnanokf|n 17% krku 7)1 ckokoue|n`fet ret|edur teinkdie&
d& Kwkdnik mk|ni o`ean|nef Kiwmk 9 rktka |njfnanokf|n 17% krku 7)1 ckokoue|n`fet ret|edur rnbkoteinkdie&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
68/73
54
Qktnkdei `tr`j`fki kbkikm qktnkdei dedk| ~kfj fnikn o`teik|nf~k kfrkt
|e|kck qktnkdei dedk| iknf |kck befjkf f`i&
Bkikc wefeinrnkf nfn reofno ufruo cefbereo|n kbk rnbkof~k
cuirno`infektnrk| bnbkikc c`bei tejte|n bkwkr bninmkr befjkf lktk
-\kfr`|`) 4772. 8
Ceinmkr fnikn Qktnkfle nfaikrn`f aklr`t -QNA.) ~kfj de|ktf~k bn|eonrkt kfjok ; bkf rnbko iednm bktn ;7
Fnikn kfjok r`ietkfle cefbeokrn ;4& Uhn Meret`oebk|rn|nrk|
Uhn meret`|oebk|rn|nrk| detruhukf ufruo cefjuhn kwkokm bkikc
|edukm c`bei tejte|n rethkbn oernbko|kckkf qktnkf| bktn te|nbuki bktn
|kru wefjkckrkf |kru oe wefjkckrkf ~kfj iknf -\kfr`|`) 4772.& Hnok
qktnkf| bktn te|nbuki krku bktn |kru wefjkckrkf oe wefjkckrkf ~kfj
iknf rerkw) ckok bn|edur m`c`oebk|rn|nrk|& Bkf hnok qktnkf| detdebk
ckok bn|edur meret`|oebk|rn|nrk|& Cefutur \kfr`|` -4772. c`bei
tejte|n ~kfj dkno kbkikm ~kfj m`c`oe|bkrn|nrk| krku rnbko rethkbn
meret`|oebk|rn|nrk|&
Onrk bkwkr ceinmkrf~k bktn jtkano wi`r kfrktk fnikn wtebno|n
qktnkdei retnokr -XWTEB. befjkf te|nbukif~k -\TE\NB. bnckfk
|ucdu ^ kbkikm ^ ~kfj reikm bnwtebno|n) bkf |ucdu } kbkikm te|nbuki
-^ wtebno|n#^ |e|ufjjumf~k. ~kfj reikm bn#|rubefrnxeb& Bk|kt kfkin|n|
~kfj bnjufkokf kbkikm -\kfr`|`) 4772.8
Hnok kbk w`ik retrefru) |ewetrn rnrno#rnrno ~kfj kbk cecdefruo
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
69/73
5
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
70/73
52
qktnkdei bewefbefotnretnk bkwkr bnwtebno|nokf ceikiun qktnkdei nfbewefbef krku
wtebnlr`t) |elktk nfbnqnbuki& Tucu| |rkrn|rno krku c`bei ckreckrn|) kbkikm 8
^ 3 d;]; / d4]4&-
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
71/73
55
nfbewefbef |elktk oe|eiutumkf ckcwu cefheik|okf qktnkdei bewefbef
bkf |edkinof~k |eckonf cefbeokrn kfjok f`i detktrn |eckonf dutuo
mk|ni tejte|nf~k) oktefk qktnkdei nfbewefbef |elktk oe|eiutumkf
rnbko ckcwu cefheik|okf qktnkdei bewefbef -Jm`xkin) 4775.&
4& Wefjuhnkf retmkbkw O`ean|nef Tejte|n \ncuirkf -Uhn A.Uhn |rkrn|rno A wkbk bk|ktf~k cefjjkcdktokf oeik~kokf |ukru c`bei&
C`bei ~kfj dkno cecninon qktnkdei#qktnkdei ~kfj ckcwu cefheik|okf
wetck|kikmkf bkikc wefeinrnkf& Aufj|n iknf bktn uhn A kbkikm ceinmkr |ecuk
qktnkdei nfbewefbef ~knru 8 oukinrk| wt`buo bkf oukinrk| weik~kfkf cecwuf~kn
wefjktum |elktk |ncuirkf krku |elktk det|kck |kck retmkbkw qktnkdei
bewefbef ~knru oewuru|kf wecdeinkf -\kfr`|`) 4772.&
k& Cefefruokf A`tcuik|n Mnw`re|n|Bkikc wefeinrnkf nfn) mnw`re|n| ~kfj bnjufkokf kbkikm 8
M` 8 Qktnkdei#qktnkdei dedk| ~knru oukinrk| wt`buo bkf oukinrk|
ik~kfkf rnbko cecwuf~kn wefjktum ~kfj |njfnanokf |elktk
det|kck#|kck retmkbkw qktnkdei retnokrf~k ~knru oewuru|kf
wecdeinkf
Mk 8 Qktnkdei#qktnkdei dedk| ~knru oukinrk| wt`buo bkf oukinrk|
ik~kfkf cecwuf~kn wefjktum ~kfj |njfnanokf |elktk det|kck#
|kck retmkbkw qktnkdei retnokrf~k ~knru oewuru|kf wecdeinkf&
d& Oe|ncwuikf ~kfj bnkcdniWefjuhnkf nfn befjkf cefjjufkokf rktka |njfnanokf|n 5% -7)75. 8
Hnok mktjk Amnrufj 6 Arkdei) M` bnr`iko
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
72/73
51
Ktrnf~k kbk wefjktum ~kfj |njfnanokf kfkrkt qktnkdei dedk| -];)
]4. retmkbkw qktnkdei retnokr -^.&
Hnok mktjk Amnrufj 9 Arkdei) M` bnretnck Ktrnf~k rnbko kbk wefjktum |njfnanokf kfrktk qktnkdei dedk| -];)
]4. retmkbkw qktnkdei retnokr -^.&
-
7/31/2019 ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTO
73/73
5:
4& Dnik rmnrufj 9 rrkdei ckok M` bnretnck bkf Mk bnr`iko) cef~krkokf
dkmzk qktnkdei nfbewefbef |elktk nfbnqnbuki rnbko cecwefjktumn
qktnkdei bewefbef&
