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06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

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Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat summary.

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Outline Materi

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Quote of the Week

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Definition of Advertising

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1. Introduction

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Which advertisement do you like best ? Why?

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Good & bad advertisement What makes a good advertisement ? Do you think that the advertising practices described are acceptable ? Which of the statements do you agree with ?

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Book Answer comprehension questions to check understanding of topic vocabulary and concepts.

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In class / Assignment: Discuss good and bad advertisements and the effects of advertisements. See Assignment 06-01: Discussion

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2. Vocabulary

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Advertising media & methods Media Methods Verbs

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Book: Use vocabulary to describe advertising media and methods.

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In class / Assignment: Discuss the media and methods used in advertising. See Assignment 06-02: Discussion Board Activity

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3. Reading

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Outdoor advertising Segments Soaring Mass market TV slot Kiosks

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Book: Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

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Outdoor advertising Billboards Transport Street furniture Bus shelters Public toilets

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4. Listening

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Book: Listen to a business expert speak about successful advertising and extract meaning. Andrew Pound - a marketing manager for Kraft Jacobs Suchard

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In class / Assignment: Write a summary comparing the marketing strategies of two carmakers. See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

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Summary

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Assignments 06-01: Discussion 06-02: Discussion Board Activity 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies Due next week