06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

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Transcript of 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

  • Slide 1
  • 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01
  • Slide 2
  • Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat summary.
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  • Outline Materi
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  • Quote of the Week
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  • Definition of Advertising
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  • 1. Introduction
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  • Which advertisement do you like best ? Why?
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  • Good & bad advertisement What makes a good advertisement ? Do you think that the advertising practices described are acceptable ? Which of the statements do you agree with ?
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  • Book Answer comprehension questions to check understanding of topic vocabulary and concepts.
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  • In class / Assignment: Discuss good and bad advertisements and the effects of advertisements. See Assignment 06-01: Discussion
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  • 2. Vocabulary
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  • Advertising media & methods Media Methods Verbs
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  • Book: Use vocabulary to describe advertising media and methods.
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  • In class / Assignment: Discuss the media and methods used in advertising. See Assignment 06-02: Discussion Board Activity
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  • 3. Reading
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  • Outdoor advertising Segments Soaring Mass market TV slot Kiosks
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  • Book: Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.
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  • Outdoor advertising Billboards Transport Street furniture Bus shelters Public toilets
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  • 4. Listening
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  • Book: Listen to a business expert speak about successful advertising and extract meaning. Andrew Pound - a marketing manager for Kraft Jacobs Suchard
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  • In class / Assignment: Write a summary comparing the marketing strategies of two carmakers. See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies
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  • Summary
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  • Assignments 06-01: Discussion 06-02: Discussion Board Activity 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies Due next week