06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01
Embed Size (px)
Transcript of 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01
- Slide 1
- 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01
- Slide 2
- Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat summary.
- Slide 3
- Outline Materi
- Slide 4
- Quote of the Week
- Slide 5
- Definition of Advertising
- Slide 6
- 1. Introduction
- Slide 7
- Which advertisement do you like best ? Why?
- Slide 8
- Good & bad advertisement What makes a good advertisement ? Do you think that the advertising practices described are acceptable ? Which of the statements do you agree with ?
- Slide 9
- Book Answer comprehension questions to check understanding of topic vocabulary and concepts.
- Slide 10
- In class / Assignment: Discuss good and bad advertisements and the effects of advertisements. See Assignment 06-01: Discussion
- Slide 11
- 2. Vocabulary
- Slide 12
- Advertising media & methods Media Methods Verbs
- Slide 13
- Book: Use vocabulary to describe advertising media and methods.
- Slide 14
- In class / Assignment: Discuss the media and methods used in advertising. See Assignment 06-02: Discussion Board Activity
- Slide 15
- 3. Reading
- Slide 16
- Outdoor advertising Segments Soaring Mass market TV slot Kiosks
- Slide 17
- Book: Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.
- Slide 18
- Outdoor advertising Billboards Transport Street furniture Bus shelters Public toilets
- Slide 19
- 4. Listening
- Slide 20
- Book: Listen to a business expert speak about successful advertising and extract meaning. Andrew Pound - a marketing manager for Kraft Jacobs Suchard
- Slide 21
- In class / Assignment: Write a summary comparing the marketing strategies of two carmakers. See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies
- Slide 22
- Slide 23
- Assignments 06-01: Discussion 06-02: Discussion Board Activity 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies Due next week