Post on 30-Mar-2023
MBA
SYLLABUS I to IV
SEMESTER
ADMISSION BATCH
2020-2022
JSS MAHAVIDYAPEETHA
JSS Centre for Management Studies,
JSS Science and Technology University JSS Technical Institutions Campus, Mysore – 570 006
JSS Science and Technology University MBA 2020-22
Pag
e1
Contents
VISION JSS Science and Technology University (JSSS&TU): ............................................... 5
VISION JSS Centre for Management Studies (JSSCMS) ....................................................... 5
Program Educational Objectives (PEO) .................................................................................... 5
Program Specific Objectives (PSO) ............................................................................................ 6
Program Objectives...................................................................................................................... 6
COURSE STRUCTURE ........................................................................................................................... 8
I Semester .................................................................................................................................................... 11
Foundations of Management ..................................................................................................... 12
Financial Accounting, Reporting and Analysis ....................................................................... 15
Managerial Economics ............................................................................................................... 18
Quantitative Techniques - 1 ...................................................................................................... 23
Marketing Management ............................................................................................................ 26
Organizational Behavior............................................................................................................ 29
Written Analysis and Communication ..................................................................................... 32
Computer Skills for Managers .................................................................................................. 35
II Semester .................................................................................................................................................. 44
Financial Management .............................................................................................................. 45
Management Accounting and Control System ........................................................................ 48
Human Resource Management ................................................................................................. 51
Quantitative Techniques – 2 ...................................................................................................... 54
Macro Economics for Managers ............................................................................................... 57
Operations Management ........................................................................................................... 61
Business Ethics & Corporate Governance ............................................................................... 65
SPSS Lab ..................................................................................................................................... 68
Business Research Methodology – Workshop ......................................................................... 71
III Semester Core Subjects ..................................................................................................................... 74
Total Quality Management ....................................................................................................... 75
Project Planning, Appraisal and Management ....................................................................... 78
Placement Training .................................................................................................................... 82
III Semester Finance Elective.................................................................................................... 86
Mergers, Acquisitions and Corporate Restructuring ............................................................. 87
JSS Science and Technology University MBA 2020-22
Pag
e2
Investment Analysis ................................................................................................................... 90
Merchant Banking and Financial Services .............................................................................. 93
Advanced Corporate Finance ................................................................................................... 96
Derivatives................................................................................................................................. 100
III Semester Marketing Elective ............................................................................................. 103
Consumer Behaviour ............................................................................................................... 104
Business Marketing .................................................................................................................. 107
Personal Selling and Sales Management ................................................................................ 111
International Marketing .......................................................................................................... 115
III Semester Human Resource Elective ................................................................................. 118
Compensation Management .................................................................................................... 119
Human Resource Development ............................................................................................... 122
Organization Structure, Process and Design ......................................................................... 125
Industrial Relations and Labour legislations ........................................................................ 128
Organizational Learning and Knowledge Management ...................................................... 131
IV Semester Core Subjects ...................................................................................................... 134
Strategic Management ............................................................................................................. 135
Services Management .............................................................................................................. 139
Entrepreneurship Development Workshop ........................................................................... 143
Placement Training ................................................................................................................ 1436
IV Semester Finance Elective .................................................................................................. 150
International Financial Management ..................................................................................... 151
Tax Management ...................................................................................................................... 154
Portfolio Management ............................................................................................................. 157
Principles and Practices of Banking ....................................................................................... 160
IV Semester Marketing Elective ............................................................................................. 163
Channel and Logistics Management ...................................................................................... 164
Integrated Marketing Communication .................................................................................. 168
Product Management ............................................................................................................... 171
Strategic Brand Management ................................................................................................. 175
IV Semester ............................................................................................................................... 178
Human Resource Elective ........................................................................................................ 178
JSS Science and Technology University MBA 2020-22
Pag
e3
Performance Management and Competency Mapping ........................................................ 179
Organizational Change and Development ............................................................................. 182
International Human Resource Management ....................................................................... 185
Industrial Psychology ............................................................................................................... 188
JSS Science and Technology University MBA 2020-22
Pag
e4
JSS Mahavidyapeetha
JSS Science and Technology University
JSS Centre for Management Studies
JSS Technical Institution’s Campus
Mysuru– 570 006
Curriculum -MBA Program
(For the Academic year 2020– 2021)
JSS Science and Technology University MBA 2020-22
Pag
e5
VISION JSS Science and Technology University (JSSS&TU):
Be a globally recognized institution dedicated to nurture academic, research and professional
excellence for the betterment of the society
MISSION JSSS&TU:
To synergistically develop high-quality deliverables and contribute to stay competitive in
world.
To foster and maintain mutually beneficial partnerships with our alumni, industry, state and
central governments through public services assistance and collaborative research
Securing and maintaining professional accreditation for all appropriate programs.
VISION JSS Centre for Management Studies (JSSCMS)
Be a preferred Management education institution dedicated to nurture management education,
research and professional excellence for the betterment of the society
MISSION JSSCMS
Enhance the social capital through education, research and consultancy in the area of
management.
Consciously collaborate with Institutions, Industry, Government and Society
Foster an environment of learning, enquiry and connectedness
Program Educational Objectives (PEO): (Long term)
PEO1: To Impart knowledge, skill and attitude that develop competent managers
and entrepreneurs
PEO2: To sensitize on the global, ethical, economic and socio-political contexts of
business
PEO3: To integrate knowledge from different domains that promote sustainable
decision making
JSS Science and Technology University MBA 2020-22
Pag
e6
Program Specific Objectives (PSO): (Immediate to short term)
PSO1: To know organization process, structure, methods and functions
PSO2: To plan, organize, implement and control in respective managerial
Positions
PSO3: To create an internal environment to engage positively with the external
environment
Program Objectives : (POs)
PO1
Management
Knowledge
Representation of knowledge through concepts
PO2 Problem analysis &
Decision making
Analyse complex data, understanding the financial and managerial
implications, Choosing best alternative -Think critically and make
decisions based on complex information
PO3 Integrating
functional
knowledge
Implementation, Optimization, Validation and Testing, Demonstration,
Illustration, Identifying Complexity
PO4 Environment -
Sustainability
Maximise resources for the benefit of organisations and society
PO5 Ethics and
Governance
Know and understand organisations and their stakeholders
PO6 Team Work and
Communication
Lead themselves and others To achieve organisational goals,
contributing effectively in a team. Motivation, Confidence Building,
Coordination, Conflict Management,
PO7 Adaptability Operate effectively in cross-cultural settings, understanding the nature
of globalisation
PO8 Enhancing Career
and Learning
Self Motivation, Learning Environment, Manage Uncertainty,
Communication across Culture
JSS Science and Technology University MBA 2020-22
Pag
e7
Quantification of PO/PSO:
Based on the relevance of Attributes specified in the PO/PSO the quantification was classified into
four rubrics
3-High relevance
2-Medium Relevance
1-low relevance
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
Man
agem
ent
Kno
wle
dg
e
Pro
ble
m a
nal
ysi
s &
D
ecis
ion
mak
ing
Inte
gra
ting f
unct
ional
kn
ow
ledge
Envir
onm
ent
-Sust
ainab
ilit
y
Eth
ics
and G
over
nan
ce
Tea
m W
ork
and C
om
munic
atio
n
Adap
tabil
ity
Enhan
cing C
aree
r an
d L
earn
ing
To k
now
org
aniz
atio
n p
roce
ss,
stru
cture
, m
ethods
and f
unct
ions
To p
lan, org
aniz
e, i
mple
men
t an
d
contr
ol
in r
espec
tive
man
ager
ial
Posi
tions
To c
reat
e an
inte
rnal
envir
onm
ent
to
engag
e posi
tivel
y w
ith t
he
exte
rnal
envir
onm
ent
JSS Science and Technology University MBA 2020-22
Pag
e8
MBA
COURSE STRUCTURE
I Semester
Sl / No Course Code Course Name L P T Total
1 MBA101 Foundations of Management 3 0 0 3
2 MBA102 Financial Accounting, Reporting and Analysis 3 0 0 3
3 MBA103 Managerial Economics 3 0 0 3
4 MBA104 Quantitative Techniques-1 3 0 0 3
5 MBA105 Marketing Management 3 0 0 3
6 MBA106 Organizational Behavior 3 0 0 3
7 MBA107 Written Analysis and Communication 3 0 0 3
8 MBA1LB1 Computer Skills for Managers 0 2 0 2
Total Semester Credit 21 2 0 23
II Semester
Sl / No Course Code Course Name L P T Total
1 MBA201 Financial Management 4 0 0 4
2 MBA202 Management Accounting and Control Systems 4 0 0 4
3 MBA203 Human Resource Management 3 0 0 3
4 MBA204 Quantitative Techniques-2 4 0 0 4
5 MBA205 Macro Economics for Managers 4 0 0 4
6 MBA206 Operations Management 4 0 0 4
7 MBA207 Business Ethics and Corporate Governance 3 0 0 3
8 MBA2LB1 SPSS Lab 0 2 0 2
9 MBA2WS1 Business Research Methodology - Work Shop 0 2 0 2
Total Semester Credit 26 4 0 30
JSS Science and Technology University MBA 2020-22
Pag
e9
III Semester
Cr/El Course Code Course Name L P T Total
Co
re
MBA301 Total Quality Management 4 0 0 4
MBA302 Project Planning, Appraisal and Management 4 0 0 4
MBA3PW1 Project Work 0 3 0 3
MBA3PT1 Placement Training 0 1 0 1
Ele
ctiv
es
(Any 4
Subje
cts
to
be
chose
n)
MBA3M/F/H1 Elective 1 3 0 0 3
MBA3M/F/H2 Elective 2 3 0 0 3
MBA3M/F/H3 Elective 3 3 0 0 3
MBA3M/F/H4 Elective 4 3 0 0 3
MBA3M/F/H5 Elective 5
Total Semester Credit 20 4 0 24
IV Semester
Cr/El Course Code Courses L P T Total
Co
re
MBA401 Strategic Management 4 0 0 4
MBA402 Services Management 4 0 0 4
MBA4WS1 Entrepreneurship Development Program 0 2 0 2
MBA4PT1 Placement Training 0 1 0 1
Ele
ctiv
es
(Any
4 S
ubje
cts
to
be
chose
n)
MBA4M/F/H1 Elective 1 3 0 0 3
MBA4M/F/H2 Elective 2 3 0 0 3
MBA4M/F/H3 Elective 3 3 0 0 3
MBA4M/F/H4 Elective 4 3 0 0 3
MBA4M/F/H5 Elective 5
20 3 0 23
L P T Total
87 13 0 100
Total Program Credits 100
JSS Science and Technology University MBA 2020-22
Pag
e10
Finance Specialization Courses
III Semester IV Semester
Subject
Code Subject Name
Subject
Code Subject Name
MBA3F1 Mergers, Acquisitions and
Corporate Restructuring MBA4F1 International Financial Management
MBA3F2 Investment Analysis MBA4F2 Tax Management
MBA3F3 Merchant Banking and Financial
Services MBA4F3 Portfolio Management
MBA3F4 Advanced Corporate Finance MBA4F4 Principles and Practices of Banking
MBA3F5 Derivatives
Marketing Specialization Courses
III Semester IV Semester
Subject
Code Subject Name
Subject
Code Subject Name
MBA3M1 Consumer Behavior MBA4M1 Channel and Logistics Management
MBA3M2 Business Marketing MBA4M2 Integrated Marketing Communication
MBA3M3 Personal Selling and Sales
Management MBA4M3 Product Management
MBA3M4 International Marketing MBA4M4 Strategic Brand Management
Human Resource Specialization Courses
III Semester IV Semester
Subject
Code Subject Name
Subject
Code Subject Name
MBA3H1 Compensation Management MBA4H1 Performance Management and
Competency Mapping
MBA3H2 Human Resource Development MBA4H2 Organizational Change and
Development
MBA3H3 Organization Structure, Process
and Design MBA4H3
International Human Resource
Management
MBA3H4 Industrial Relations and Labor
Legislation MBA4H4 Industrial Psychology
MBA3H5 Organizational Learning and
Knowledge Management
JSS Science and Technology University MBA 2020-22
Pag
e12
Course Objectives:
1. To understand fundamental concepts and principles of management, including the basic
roles, skills, and functions of management
2. To gain knowledgeable of historical development, theoretical aspects and practice
application of managerial process;
3. Recognize major environmental and social pressures and challenges facing managers
today; and the complex and interdependent nature of managerial work;
4. Be aware of the ethical dilemmas faced by managers and the social responsibilities of
businesses.
5. Apply theoretical models and concepts to current management practices, problems and
issues; and to use critical reflection to gain deeper understanding of issues.
Course Outcome:
Co1. Students will be able to develop, understanding of managerial practices and their
perspectives.
Co2. The students would be able to apply, planning and managerial decision making skills.
Co3. The students would be able to develop analytical and problem solving skills, based on
understanding of management concepts and theories.
Co4. The students would be able to comprehend and practice management concepts and
principles.
Co5. The students would be able to apply value based management and ethical practices.
Nature Area Semester
Core General Management I
Course Code
MBA101
Course Name:
Foundations of Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e13
Module 1: Management theory and practice 7 Hours
Nature, purpose and functions; evolution of management thoughts; Mintzberg’s interpersonal,
informational and decisional roles; Management theories-scientific management and work of F.W
Taylor, administrative management and Fayol; Max Weber’s ideal bureaucracy ;the Hawthorne
studies; McGregor’s Theory X and Y; and Systems approach, Contributions to Management
thought-Peter F Ducker; Levels of management; current trends in management.
Module 2: Planning 7 Hours
Nature; Types; Steps; Process; Objectives; MBO; Strategies; Policies; Planning premises; Decision
making under-certainty, uncertainty, risk ; Techniques that enhance quality in decision making;
Search for alternatives-Evaluation of alternatives- Selection of an alternative; Programmed and non-
programmed decisions –Modern approaches to decision making under uncertainty-Decision trees.
Module 3: Organizing 8 Hours
Nature of organizing and entrepreneuring - formal and informal organizations- Structure and
departmentation - line, line and staff, functional, divisional and matrix; span of control-
decentralization-delegation of authority - the art of delegation-Power and responsibility
Module 4: Staffing 6 Hours
Overview of all staffing functions; systems approach to human resource management
Module 5: Leading 10
Hours
Leader centered Approaches; Trait, Behavior ,Power focus; Follower centered approaches –self –
leadership, Leadership substitutes focus ; Interactive approaches- situational, empowerment, and
transformational leadership ;Women as leaders; Leaders of the future ; Likert’s four systems of
management- the managerial grid-Robert Blake and Jane Mouton Model - Committees – Nature of
committees-Reasons for using committees-Types-Merits and Demerits.
Module 6: Controlling 10
Hours
JSS Science and Technology University MBA 2020-22
Pag
e14
Process of control for diverse organizations; Setting standard for performance ; Measuring actual
performance; Responding to deviations; Designing quality and effectiveness into control systems;
criteria for effective control; Selecting the focal point of control; Managerial control philosophies-
bureaucratic control, organic control; Selecting a control style in today’s diverse and multinational
organizations; Impact of information technology on organizational control; Mechanisms for
financial control-Financial statement, Financial ratios; Ethical issues in a control of a diverse work
force.
Recommended Books
“Management – A Global and Entrepreneurial Perspective” by Heinz Weihrich, Mark V Cannice
and Harold Koontz, 2010, 14th edition
Management by Stephen Robbins and Mary Coulter; 13th Edition; Pearson Education Limited
2016
MANAGEMENT – Challenges for tomorrow’s leaders-Pamela S. Lewis ; Stephen H. Good ;
Patricia M. Fanc, 4th edition
MANAGEMENT- Stoner, Freeman, Gilbert
MANAGEMENT Principles and guidelines –Duening; Ivancevich
Jon L. Pierce & Donald G. Gardner with Dunham.2006 Management & Organizational
Behavior –An Integrated Perspective.
Course Articulation Matrix (CAM)
MBA101 Foundations of Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 1 2 1 2 1 1 1 2 1 1
CO2 2 1 2 1 2 2 2 1 3 3 2
CO3 3 2 3 2 2 2 2 2 3 3 2
CO4 3 2 3 2 2 3 2 2 2 2 2
CO5 3 3 2 2 3 3 3 2 3 2 2
(15 x 3 = 45 + 30 x 2 = 60 + 10 x 1 = 10) = 115/165 = 70%
JSS Science and Technology University MBA 2020-22
Pag
e15
CourseObjective:
1. To make students understand the principles, concepts and conventions of accounting and book
keeping
2. To enable the preparation of final accounts of trading concerns, companies and not for profit
organisations
3. To learn tools and techniques of analysis and interpretation of financial statements
4. To help students in application of theoretical concepts to practical situations involving
managerial decisions.
Course Outcome:
Co1. The student will be able to understand accounting concepts and prepare books of account
such as journal, ledger, and subsidiary books for a set of business transactions.
Co2. The student will apply accounting standards for preparing depreciation and inventory
accounting
Co3. The student will be able to analyse Trading and profit & loss account, Balance sheet of sole
trading concern and Joint stock companies.
Co4. The student will be able to evaluate the soundness of financial reports using Ratio analysis,
Funds flow and cash flow analysis.
Co5. The student will be able to prepare Income statement, balance sheet and cash flow statement
Nature Area Semester
Core Financial Management I
Course Code
MBA102
Course Name:
Financial Accounting, Reporting and
Analysis
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e16
Module 1: Basics of Accounting 4 Hours
Accounting Conventions and Concepts, Accounting Principles, and Accounting disclosures, GAAP
and Users of Accounting. Introduction to IFRS.
Module 2: Basics accounting mechanics 10 Hours
Capital vs. Revenue Expenditure, Journal – Ledgers – Cash books -- Trial Balance – Income
statement – Balance Sheet- (Students are required to understand the flow in recording transactions.
Case studies should be adopted as teaching methodology), Accounting Equation.
Module 3: Revenue recognition and measurement 6 Hours
(As per Accounting Standard 9): Introduction- Recognition of revenue in the course of ordinary
activities of an enterprise; Inventory valuation (As per Accounting Standard 2) Historic cost and
market price valuation concepts (LIFO, FIFO and Weighted averages) - Implications of changes in
method of valuation of Inventory; Depreciation Accounting (As per Accounting Standard
6):Accounting for depreciation and depreciation methods- straight line and WDV method. Disposal
of depreciable assets Implications of changes in method of depreciation.
Module 4: Exposure to reading income statements of companies and firms 6 Hours
Profit and loss related concepts – reporting methods (vertical and horizontal), Measuring Income,
Adjustment process, various heads in income statements, Evaluating incomes and expenses to
measure performances (Cost effectiveness – various cost component as a percent of sales).
Module 5: Preparation and Presentation of Balance sheet of companies 6 Hours
Balance sheet related concepts – Reporting of Assets of liabilities under Companies Act – Auditors’
Report. Common-size Financial Statement – Concept of Window dressing.
Module 6: Analytical review of Financial Statements 6 Hours
Profitability Statements - COGS, EBDIT, EBIT, Operating profit/loss, PBT, PAT; Ratio Analysis-
An Introduction- Measurement of Overall Performance of a Firm/companies – Profitability Ratios-
GP, Ratio, NP Ratio, P/E ratio, ROCE, RONW, EPS, DPS; Liquidity Ratios- Current ratio, Acid
Test Ratio, Quick Ratio; Turnover Ratio- Debtors Turnover, Creditors Turnover, Stock Turnover;
Solvency, Ratios- Debt Equity Ratio, Debt Service Coverage Ratio, Fixed Assets to Net worth; Uses
JSS Science and Technology University MBA 2020-22
Pag
e17
of Ratios for Internal Management; An Introduction to Financial Gearing-Effect of Financial
Leverage and Spread;
Module 7: Fund Flow and Cash Flow Statements 6 Hours
Fund flow statement - Determining the sources and uses of working capital. Preparation of Cash
Flow Statement (as per AS-3);¨ Presentation of Cash Flow Statement; Operating, Activities;
Investing Activities; Financing Activities; Foreign Currency Cash Flows; and Analysis-¨;
Accounting Standard on Cash Flow Statement. Difference between Fund Flow and Cash Flow
Statements.
Module 8: Accounting for Non Profit Organisation 4 Hours
Accounts of Non trading organizations- receipts and payments account, Income and expenditure
account, balance sheet
Recommended Books
R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd Edition
S.K. Bhattacharyya and John Dearden; Accounting for Management text and cases; Vikas
publishing house
N. Ramachandran & Ram Kumar Kakani - Financial Accounting for Management-TMH
Publications
Course Articulation Matrix (CAM)
MBA102 Financial Accounting – Reporting and Analysis
PO1 PO
2 PO3 PO4 PO5 PO6 PO7 PO8
PSO
1
PSO
2
PSO
3
CO1 2 2 2 1 3 1 2 1 2 3 2
CO2 2 2 2 1 3 1 2 1 2 3 2
CO3 3 2 2 1 3 2 2 2 3 3 2
CO4 3 3 3 1 3 2 2 2 3 3 2
CO5 3 3 3 1 3 3 2 2 3 3 2
(21x3=63+ 25x2 =50 + 9x1 =9 ) = 122/165 = 74%
JSS Science and Technology University MBA 2020-22
Pag
e18
Nature Area
Semester
Core General Management I
Course Code
MBA103
Course Name:
Managerial Economics
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To enable the students to understand the basics of micro as well as macroeconomics;
2. To learn to employ economic concepts and logic for obtaining optimal decisions to business
problems;
3. To develop analytical skills through application of the concepts to the business decisions
4. To build sound foundation for the different streams of disciplines that the students will be
exposed during the course period
Note: There are some Aspects/elements in the syllabus which are “non-instructional” and the
students need to obtain the list of topics from the instructor. These topics/aspects are subjects to
‘Self-directed Learning’ (Under the guidance of the instructor, if need be) The students have to
make presentation on these topics
Course Outcomes
Co1. The Student will be able to demonstrate understanding of Concepts and principles in
managerial economics.
Co2. The Student will be able to demonstrate ability to apply theory of demand and theory of
production and costs in arriving at proper decisions.
Co3. Analyse different market structures like Perfect competition, Monopoly, Oligopoly and
Monopolistic competition
Co4. The Student will be able to evaluate and execute output and pricing strategies, make or
buy decision
JSS Science and Technology University MBA 2020-22
Pag
e19
Module 1: Introduction to Economics 7 Hours
Micro economic analysis – Scarcity and choice – Trade Offs – Prices and Markets – Theories and
Models – Managerial Applications of Micro Economic Theory – Managerial Decision Making –
Theory of the Firm - Goals of Microeconomic policy: Efficiency and Equity – Managerial
Economics and Economic Theory – Maximizing the value of firm
Marginal Analysis for Optimal Decisions - Objective Function –Constrained and unconstrained
optimization – Optimal level of activity – Marginal Benefit and Marginal Cost
Module 2: Market Equilibrium/Basics of Demand and supply 9 Hours
Demand analysis: Concept of demand, different demand concepts-Determinants of demand change
in quantity demanded and change in demand-elasticity of demand and, measurement –Demand
forecasting.
Supply Analysis: Concept of supply-Determinants of supply-Change in quantity supplied and
change in supply-elasticity of supply-market equilibrium and government intervention.
Short run Vs Long run Elasticity – Demand and Supply
The seller’s view: Total Revenues, Average Revenues, Marginal Revenues – Relationship between
Elasticity of demand, Price (AR), TR and MR Applications of the elasticity concepts
Module 3: Theory of Production 7 Hours
Production Decision of a Firm – Technology of Production - Production function-laws of production
relating to short-run and long run- Production with a single variable input: TP,AP, MP – Profit
maximization and input choice – Two variable inputs: Production Isoquants - Marginal Rate of
Substitution and Elasticity of substitution – Expansion path and returns to scale
Production with two outputs – Economies of scope - Production Transformation Curves –
Economies and diseconomies of scope – the degree of economies of scope
JSS Science and Technology University MBA 2020-22
Pag
e20
Module 4: Cost of Production analysis 12 Hours
Measuring Cost – Economic Vs Accounting costs-opportunity cost – sunk cost – Fixed cost Vs
variable cost - Fixed cost Vs sunk cost – Marginal and Variable Cost – Four important decision pit
falls
Cost in the Short Run – Determinants of short-run cost – shapes of the cost curves - Cost in the Long
Run – user cost of capital – cost-minimizing input choice – Isocost Line – choosing inputs – cost
minimization with varying output levels – Expansion path and Long run costs
Long Run Vs Short Run Cost curves – inflexibility of short run production – Long Run and Short
Run average cost curves – Long Run and Short Run Marginal cost curves – Returns to scale
,Economies and Diseconomies of scale – relationship between Long Run and Short Run Cost
Dynamic changes in costs – Learning Curve - Graphing the learning curves – learning Curve Vs
economies of scale
Module 5: Market structure and Managerial Decisions 12 Hours
Managerial Decisions in Competitive Markets - Characteristics of Perfect Competition – Demand
curve facing the firm – Profit maximization in the short run – shut down price - Profit maximization
in the Long run
Managerial Decisions with market power - Monopoly – characteristics – Determinants of market
power – Profit maximization under Monopoly; output and pricing decisions – short run profit
maximization and loss minimization under monopoly- Long run profit maximization under
monopoly – Price Discrimination- Social costs and benefits of monopoly – monopoly regulation
Managerial Decisions under Monopolistic Competition - characteristics – short run equilibrium
– Long run equilibrium – Excess capacity under monopolistic competition - Monopolistic
competition and Advertisement
Managerial Decisions under Oligopoly – Oligopoly –Features – Kinked Demand Curve - Price
Leadership – Cartels - Game Theory– Concepts ;Prisoner’s Dilemma, Nash Equilibrium – First
Mover Advantage Vs Second Mover Advantage – Pricing practices facilitating cooperation -
Strategic Decision Making in Oligopoly Markets
Module 6: Pricing Practices 6 Hours
JSS Science and Technology University MBA 2020-22
Pag
e21
Pricing Rules –of thumb – Mark up pricing and Profit maximization –MR, MC, and Profit
maximization -Two part Pricing – Multiple Product Pricing – Transfer Pricing - Managerial
Implications
Module 7: Long Term Investment Decisions 7 Hours
Concepts of Risk and Uncertainty – Demand for Risky Assets – Assets – Risky and Riskless Assets
– Asset Returns – Tradeoffs between risk and return - Measuring risks with Probability Distributions
– Dispersion of Probability Distributions - variance – standard deviation – co-efficient of variation
– Manager’s utility function for profit – risk averse – risk loving – risk neutral - Managerial
implications
Module 8: Decision under Uncertainty 4 Hours
Maximization of Expected utility – Different preferences towards risk - Reducing Risk –
Diversification
Probability Matrix - Maximax Criterion - Maximin Criterion – Maximax Regret Criterion – Equal
Probability criterion
Recommended Books
1. Thomas ,Christopher R & S Maurice ,Charles ;Managerial Economics – Concepts and
Applications
2. New Delhi: Tata McGraw-Hill Irwin, 2008.
3. Hershey, Mark; Managerial Economics- An Integrative Approach Cengage Learning India Pvt.
Ltd., Publications 2009
4. Maddala ,G S & Miller, Ellen; Micro Economics – Theory & Applications, Tata McGraw Hill
Publications
5. Dominick Salvatore; Managerial Economics, Oxford University Press
6. Mankiw, Gregory; Principles of Economics, Thomson South-Western
7. Pindyck&Rubinfeld ;Microeconomics, Pearson 5th edition
8. G. S. Gupta, Managerial Economics, Tata McGraw Hill Latest Edition
11. Mulhearn, Chris , Howard R Vane , Economics for business, James Eden , New York, Palgrave
,2011
JSS Science and Technology University MBA 2020-22
Pag
e22
Course Articulation Matrix (CAM)
MBA103 Managerial Economics
PO1 PO
2 PO3 PO4 PO5 PO6 PO7 PO8
PSO
1
PSO
2
PSO
3
CO1 3 2 2 1 2 1 2 2 2 3 3
CO2 3 2 2 1 2 1 2 2 2 3 3
CO3 3 2 2 1 2 1 2 2 3 3 3
CO4 3 3 2 1 2 1 2 2 3 3 3
(15x3=45+ 21x2 =42 + 8x1 =8 ) = 95/132 = 71.9 %
JSS Science and Technology University MBA 2020-22
Pag
e23
Course Objectives:
1. Develop and refine decision-making skills by basing decision upon the outcome of statistical
tests.
2. Determine and analyze the appropriate type of statistical problem solving techniques to
business situations.
3. Interpret the results of statistical tests to draw conclusion / decision.
4. Understand the reasoning/basis behind each statistical test.
5. Shall be able to manually solve selected problems.
Course Outcome:
CO1. Students will be able to understand and apply statistics concepts and execute decisions.
CO2. Students will be able to remember the concept and statistics formula to use it
appropriately.
CO3. Students will be able to apply the statistics tools and techniques to draw valid conclusions
and to make appropriate decisions
CO4. Students will be able to analyse alternate solutions obtained by QT and justify their
selection of decision.
CO5: Students will be able to critically evaluate the results and make management decision
Module 1: Introduction 6 Hours
Definition of Statistics – Importance and Scope of Statistics – Functions of Statistics - Statistical
Investigation - Limitations of Statistics. Distrust of Statistics. Descriptive Statists – Tabular &
Nature Area Semester
Core Operation Management I
Course Code
MBA104
Course Name:
Quantitative Techniques - 1
Credit Distribution
L-3 P-0 T-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e24
graphical presentation–Statistical Data: Primary and Secondary data – Sources of Data – Types of
Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution,
Grouped Frequency Distribution, Continuous Frequency Distribution. – Diagrammatic and Graphic
Representation; Frequency Polygon, Cumulative Frequency Curves or Ogives – Advantages and
Limitations of Diagrams and Graphs. Tabulation: - Types of Tables- Construction of one way and
two way tables.
Module 2: Descriptive Statistics 6 Hours
Numerical Measure: Measures of Location- the Weighted and working with Grouped Data-
Measures of Variability - Measures of Distribution shape- Relative Location and detecting outliers
-Exploratory Data Analysis
Module 3: Introduction to Probability 8 Hours
Basic definition Events, Sample space and probabilities, Basic rules of probability, Conditional
probability, independence of Events, Combinatorial concepts, laws of total probability-Bay’s theory,
Joint probability table. Expectancy theory and problems.
Module 4: Discrete Probability distribution 6 Hours
Random Variable -Discrete Probability Distributions -Expected Value and Variance -Binomial
Probability Distribution-Poisson Probability Distribution-. Continuous Probability Distribution
Uniform Probability Distribution - Normal Probability Distribution - Normal Approximation of
Binomial Probabilities - Exponential Probability Distribution.
Module 5: Correlation and Simple Linear Regression 6 Hours
Correlation – concept, types, measures of correlations – Karl Pearson and Spearman’s correlation
coefficient- Simple Linear Regression Model-Least Squares Method-Coefficient of Determination-
Model Assumptions.
Module 6: Samples and Sampling 6 Hours
The Associates of Sampling, Problem-Simple Random Sampling -Points Estimation-Introduction to
Sampling Distributions-Sampling Distribution of mean - Sampling Distribution of Proposition-
Properties of point estimators-Other Sampling Methods.
Module 7: Population and Sample Mean 4 Hours
Known-Population mean: Unknown-Determining the sample size-Population Proportion.
JSS Science and Technology University MBA 2020-22
Pag
e25
Module 8: Hypothesis Testing 6 Hours
Developing Null and Alternative Hypotheses -Type 1 and Type II Errors-Population Mean: Known
standard deviations, population mean: Unknown standard deviations - Population proportion -
Hypothesis Testing and Decision Making - Calculating the Probability OF Type II errors-
Determining the Sample Size for Hypothesis Test about a population mean.
Recommended Books:
1. J.K.Sharma, Business Statistics, Pearson Education, Third, 2010.
2. Statistics for Management, Levin and Rubin
3. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 7/e,
4. Aczel and Sounderpandian Complete Business Statistics 6/e, , Tata-McGraw Hill, 2006
5. Anderson, Sweeney, William, Statistics for Business and Economics”, Thomson
Publishing, 9/e, 2007
Course Articulation Matrix (CAM)
MBA104 Quantitative techniques-1
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 1 3 1 3 1 1 3 3
CO2 3 2 2 1 2 1 2 1 2 3 2
CO3 3 1 2 1 2 1 1 1 3 3 3
CO4 2 3 2 1 1 2 2 2 3 2 2
CO5 3 2 1 3 1 2 3 1 2 3 3
(20x3=60 + 17x2 =34 + 17x1 =10 ) = 104/165 = 63.03%
JSS Science and Technology University MBA 2020-22
Pag
e26
Course Objectives:
1. To induct marketing theory and concepts to what marketers do in "the real world”
2. To analyze how in a customer driven economy companies embrace and act profitably
3. Importance of attracting, retaining customers & measure outcome of marketing activity
4. Become acquainted with the duties of a Marketing Manager
Course outcomes:
CO1: Understand the role of marketing as a fundamental organizational process.
CO2: Identify the dynamic nature of the environment in which marketing decisions are taken
CO3: Examine the role of Industrial buyers and consumers as purchasers and users of goods
and services using various theories and models.
CO4: Appreciate the implications of determining and implementing marketing strategy and
marketing mix to achieve the firm objectives
CO5: Demonstrate the ability to integrate various elements of marketing to develop marketing
plans
Module 1: Defining Marketing & Value creation process 5 Hours
Introduction to Marketing, offerings & marketing environment, to understand marketing as a process
of creating value, value delivery process,
Module 2: Market Demand 5 Hours
Concept of Market Potential & Market Demand, Understand information goods in context of digital
market place, Introduction to Social Media Marketing and constituents.
Nature Area Semester
Core Marketing I
Course Code
MBA105
Subject Name:
Marketing Management
Credit Distribution
L - 3 T -0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e27
Module 3: Understanding market place & Designing Customer Driven Marketing Process
7 Hours
Consumer Markets and consumer buying behavior, Business Markets and business buying behavior,
choosing your customers through segmentation and targeting, Bases for market segmentation.
Targeting customers and positioning the products/services, creating Value Proposition.
Module 4: Product & Services 5 Hours
Product/Services, New-Product/Service Development and strategies, Product Mix strategies,
Product Life Cycle, Product diffusion curve, Characteristics of Service & Service marketing.
Module 5: Pricing & Distribution Channel 8 Hours
Pricing Considerations and approaches, pricing strategies and tactics, pricing in relation to perceived
value. Retailing and wholesaling, distribution decisions, channel alternatives, channel choice,
channel design and channel conflicts.
Module 6: Marketing Communications & Branding 6 Hours
Concept of communication mix, communication objectives, steps in developing effective
communication, Stages in designing message, AIDA, Sales Promotion, and Direct Marketing, Event
& Sponsorships & Personal Selling; branding.
Module 7: Designing Marketing Strategy & evaluation marketing performance 9 Hours
Setting company objective and goals, designing a business portfolio, Intrinsic and extrinsic growth
opportunities, competitor Analysis, approach to competitive strategy, creating competitive
advantage, branding strategies. Return on marketing investment, low tech marketing mathematics
useful in marketing analysis, types of cost, margin calculations, break-even analysis, and price-
volume relationships, price and cost at levels of distribution & relative market share.
Module 8: Managing Customer Relationships 3 Hours
Transactional marketing versus relationship marketing, characteristics of relationship, Customer life
cycle – attracting – retaining and growing customers, difference between customer retention and
acquisition.
Recommended Books:
JSS Science and Technology University MBA 2020-22
Pag
e28
1. Marketing Management, 13th edition, 2009, Pearson, Kotler, Kevin Keller, Koshy, Jha
2. Principles of Marketing 13th edition, 2010, Pearson, Kotler, Armstrong, Agnihotri, Haque
3. Marketing Management 4th Edition, RajanSaxena, McGraw-Hill Publication
4. Marketing Matrices, 2nd edition, Perason, Farris, Bendle, Pfeifer, Reibstein
5. Marketing Management , 4th edition, V.S.RamaswamyMammillan Publishers
6. Digital marketing: The essential guide to New Media and Digital Marketing, Kent Wertime, Ian
Fenwick, Wiley
Course Articulation Matrix (CAM)
MBA105 Marketing Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 1 1 2 1 1 2 3 1 1
CO2 2 3 1 2 1 1 2 2 1 1 3
CO3 2 2 1 1 1 1 1 3 1 2 1
CO4 3 3 3 2 3 2 2 3 3 2 3
CO5 3 3 3 1 2 3 2 2 2 1 2
(16x3=48 + 18x2 =36 + 21x1 =21) = 105/165 = 63.6%
JSS Science and Technology University MBA 2020-22
Pag
e29
Course Objectives:
Upon completion of the course, the students should be able to have better understanding
about the:
1. The basic concepts and theories underlying individual behavior besides developing better
insights into one’s own self and implications on the organizational behavior.
2. Individual behavior in groups, dynamics of groups and team building besides developing
a better awareness of how they can be better facilitators for building effective teams as
leaders themselves .
Course Outcomes:
CO1: Students will be able to remember the concepts and theories of Organizational
Behavior.
CO2: Students will be able to understand individual , group and organizational elements of
organizational Behavior, and the importance of systematically interpreting behavior.
CO3: Students will be able to analyze the theory and concepts of organizational behavior
which helps in realizing outputs say productivity, turnover, job satisfaction, reduced
absenteeism,etc.
CO4:Students will be able to critically evaluate the and apply the concepts to various
contingent scenarios of behavior at organizations.
Nature Area Semester
Elective Human Resource Management I
Course Code
MBA106
Course Name:
Organizational Behavior
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e30
Module 1: Introduction to Organizational Behavior 7 Hours
Understanding Organizational Behavior (OB), Features of OB, Disciplines that contribute to the
field of OB, Challenges and opportunities for OB, Developing an OB model: An overview, the
dependable variables, independent variables, contingency OB model, Learning about organizational
behavior. The importance of interpersonal skills, Complementing Intuition with Systematic Study.
Module 2: Foundations of individual behavior 4 Hours
Ability: Intellectual ability, Physical ability, Biographical Characteristics: Age, gender, race, other
characteristics: tenure, and gender identity, Learning : theories, Shaping: A Managerial Tool,
Behavioral Modification.
Module 3: Attitudes and Job Satisfaction 5 Hours
Attitudes: The ABC Model, Attitude formation, Major Job attitudes, Job satisfaction: measuring job
satisfaction, causes of job satisfaction, the impact of satisfied and dissatisfied employees on the
workplace, Cognitive dissonance theory
Module 4: Personality and Values 7 Hours
Personality: Factors that shape personality, The Myers – Briggs Type Indicator, The Big Five
Personality Model, and other personality traits relevant to OB, Application of personality theory in
organizations; Values: Importance of values, terminal versus instrumental values, generational
values, Linking individual’s personality and values to the workplace: Person – job fit, Person _
organization fit Global implications.
Module 5: Perception and Individual decision making 6 Hours
Perception: factors influencing perception; Perceptual Process, Person Perception: attribution
theory, frequently used shortcuts in judging others, specific application of shortcuts in organization,
The link between perception and individual decision making: Decision making in organizations;
Influences on decision making and organizational constraints; ethics in decision making.
Module 6: Motivation 8 Hours
Early theories of motivation: Hierarchy of Needs Theory, Theory X and Theory Y, Two factors
Theory, McClelland’s Theory of Needs, Contemporary theories of Motivation: Cognitive evaluation
theory, Goal Setting Theory, Self-Efficacy Theory, Reinforcement Theory, Equity Theory,
JSS Science and Technology University MBA 2020-22
Pag
e31
Expectancy Theory, from concepts to Application, Motivating by Job design: The Job
Characteristics Model; Employee Involvement; using rewards to motivate employees.
Module 7: Foundations of Group behavior 6 Hours
Defining and classifying groups; Stages of group development; Group properties: Roles, norms,
status, size and cohesiveness, Group decision making: Group versus individual; Group think and
group shift; Group decision making techniques, Understanding work teams, Differences between
groups and teams; Types of teams: Problem solving teams; Self-managed teams; Cross functional
teams; Virtual teams; Creating effective teams, Factors determining the success of a team; Team
composition; Work design; Team process, Turning individuals into team players.
Module 8: Power and Politics 5 Hours
Power: Contrasting Leadership and Power; Bases of Power; Dependency; Power Tactics, Politics:
Organizational Politics; Reality of Politics; Causes and Consequences of Political Behavior;
Managing political behavior in organizations, The ethics of behaving politically; Global
Implications.
Recommended text Book
1. Stephen P Robbins & Timothy A Judge; Organizational Behavior; Prentice- Hall Inc, Upper
Saddle River, New Jersey; 13th Edition.
2. Organizational Behavior, Human Behavior at Work – John W. Newstrom, Keith Davis, TATA
Mc GRAW-
HILL, 11th Edition.
3. Behavior in Organizations – Jerald Greenberg, Robert A. Baron – 8th Edition
4. Michael Butler and Edward Rose – Introduction to Organizational Behavior –JaicoPublications
Course Articulation Matrix (CAM)
Nature Area
Semester
MBA106 ORGANIZATIONAL BEHAVIOR
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 1 2 2 2 2 3 3 2
CO2 3 3 3 1 2 2 2 2 3 3 2
CO3 3 3 3 1 2 2 2 2 3 3 2
CO4 3 3 3 1 2 2 2 2 3 3 2
(20x3=60 + 20x2 =40 + 4x1 =101 ) = 101/132 = 77%
JSS Science and Technology University MBA 2020-22
Pag
e32
Core General Management I
Course Code
MBA107
Course Name:
Written Analysis and
Communication
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
The Course Objectives
1. To learn the importance and fundamentals of business communication
2. To adopt the practice of preparing business letters, reports and case method of learning
3. To think critically the strategies of Negotiation and importance of employment
communication, advanced visual support and communication networks available for business
presentations
4. To Gain exposure to various forms of group communication
5. To Increase hands on experience in analyzing leading practical application oriented cases
to arrive at possible business decisions
Course Outcomes
CO1: Remember basics of written and oral communication
CO2: Appraise the communication situations and forms
CO3: Exhibit understanding by analyzing any given business situations
CO4: Apply negotiation strategies, demonstrate the usage of communication networks and
adopt employment communication for career growth
CO5: Prepare business letters, reports and adopt case method of learning.
Module 1: Introduction 4 Hours
Definition and classification of communication, purpose of communication, process of
communication, importance of communication in management, communication structure in
organization, barriers & gateway in communication, 7 C’s of communication, Impact of cross
cultural communication.
JSS Science and Technology University MBA 2020-22
Pag
e33
Module 2: Oral Communication 6 Hours
Oral Communication, principles of successful oral communication, two sides of effective oral
Communication , effective listening, non–verbal communication, Body language, Paralanguage.
Module 3: Employment Communication 6 Hours
Writing CVs & Application Letter, Group discussions, interview, types of interview, candidates
preparation, Interviewers preparation; Impact of Technological Advancement on Business
Communication; Communication networks, Intranet, Internet, teleconferencing, Videoconferencing
Module 4: Written Communication and Business Letters 10 Hours
Purpose of writing, pros & cons of written communication, clarity in writing, principles of effective
writing, writing technique, Introduction to business letters, Types of business letter , Layout of
business letter.
Module 5 : Group Communication 6 Hours
Meetings: need, importance & planning of Meetings, drafting of notice, agenda, minutes and
resolutions of Meeting, writing memorandum, press release, press conference, Business etiquettes –
netiquettes, telephonic & table etiquettes,
Module 6 : Presentation Skills 6 Hours
Presentation: elements of presentation, designing a presentation, advanced visual support for
business presentation, types of visual aid, appearance & posture, practicing delivery of presentation.
Module 7: Factors affecting Communication 6 Hours
Listening : Importance of Listening, Types of Listening Barriers to Listening and overcoming them
Listening situations Developing Listening Skills.
Module 8: Corporate Communication 4 Hours
Definition, scope, importance & components of corporate communication, professional
communicator responsibilities, corporate communication & Public Relation, role of social media in
communication.
JSS Science and Technology University MBA 2020-22
Pag
e34
Recommended Books:
1. Mary Ellen Guffy-Business Communication: Process and Product (Thompson, 3 rd
Edition)
2. Lesikar RV & Pettit Jr. JD – Basic Business Communication : Theory & Application (Tata
Mc Grow Hill, 10th Edition)
3. Bisen&Priya – Business Communication (New Age International Publication)
4. Kalkar,Suryavanshi,Sengupta-Business Communication(Orient Blackswan)
5. M.K. Sehgal& V. Khetrapal - Business Communication (Excel Books).
6. P.D. Chaturvedi – Busines Communication (Pearson Education, 3rd Edition 2006).
7. Sharma R.C., Mohan Krishna – Business : Correspondence and Report Writing (Tata
McGraw Hill, 3rd Edition).
8. Rajendra Pal - Business Communication (Sultanchand& Sons Publication).
Course Articulation Matrix (CAM)
MBA107 Written Analysis and Communication
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 1 2 2 2 1 2 1 1
CO2 3 2 2 1 2 2 2 1 2 1 1
CO3 3 2 2 1 2 2 2 1 2 1 1
CO4 3 2 2 1 2 2 2 1 2 1 1
CO5 3 2 2 1 2 2 2 1 2 1 1
(3x5=15 + 30x2 =60 +15x1=15 ) = 90/165 = 55.0%
JSS Science and Technology University MBA 2020-22
Pag
e35
Course Objective
1. Give students an in-depth understanding of why computers are essential components in
business, education and society.
2. Introduce the fundamentals of computing devices and reinforce computer vocabulary,
particularly with respect to personal and professional use of computer hardware and
software.
3. Provide hands-on use of Microsoft Office applications Word, Excel, Access and PowerPoint.
Completion of the assignments will result in MS Office applications knowledge and skills.
Course Outcomes
Co1. Recognize when to use each of the Microsoft Office programs to create professional and
academic documents.
Co2. Perform basic analysis using word-processing, spreadsheet and PowerPoint ad create
professional and academic documents.
Co3. Use Microsoft Office programs to create personal, academic and business documents
following current professional and/or industry standards.
Co4. Apply computer skills and concepts for basic use to create personal, academic and business
documents in the workplace.
Part – 1:- Microsoft Excel
Module 1: Microsoft Excel 2007 Fundamentals
A. Exploring Microsoft Excel
I. Starting and Exiting the Application
Nature Area Semester
Laboratory General I
Course Code
MBA1LB1
Course Name:
Computer Skills for Managers
Credit Distribution
L-0 T-0 P-2
CIE 100
JSS Science and Technology University MBA 2020-22
Pag
e36
II. Examining Microsoft Excel’s Interface
B. Creating Workbook Files
I. Opening and Closing Files
II. Creating and Saving a New Workbook
III. Creating a New Workbook from a Template
IV. Microsoft Excel File Types
V. Entering Data
VI. Entering Data into a Selected Range
C. Getting Help While You Work
I. Using Microsoft Excel’s Built In Help
Module 2: Viewing Navigating and Managing Worksheets and Workbooks
A. Viewing Worksheets
I. Displaying or Hiding Gridlines and Headers
II. Zooming the Display
III. Changing Views
IV. Splitting a Window
V. Freezing and Unfreezing Panes
VI. Hiding Rows, Columns, and Sheets
VII. Viewing and Arranging Multiple Sheets
VIII. Saving a Workspace
IX. Saving a Custom View
B. Navigating Worksheets and Workbooks
I. Navigating in a Worksheet and Workbook
II. Workbook
III. Using Find
IV. Using Go To
V. Working with Multiple Workbooks
C. Managing Worksheets and Workbook Files
I. Managing Worksheets
II. Managing Workbook Files
Module 3: Editing Worksheets
A. Creating Basic Formulas
I. What is a Formula?
II. Creating a Basic Formula
III. Reference Data from other Worksheets
IV. Using Auto Calculate
B. Editing Text and Values
I. Editing and Replacing Cell Content
II. Using Undo, Redo, and Repeat
III. Using Smart Tags
JSS Science and Technology University MBA 2020-22
Pag
e37
C. Clearing, Moving, and Copying Cell Content
I. Clearing Cell Content
II. Moving Cell Content
III. Copying Cell Content
IV. Collecting and Pasting Multiple Items
V. Using the Paste Special Command
D. Modifying Worksheet Structure
I. Inserting and Deleting Cells
II. Merging and Splitting Cells
III. Inserting and Deleting Rows
IV. Inserting and Deleting Columns
V. Changing Row Height
VI. Changing Column Width
Module 4: Using Functions in Formulas
A. Understanding Functions
I. What is a Function?
II. Structure of a Function
III. Categories of Functions
IV. Inserting Functions
B. Using Functions
I. The SUM Function
II. Using AutoSum
III. The SUMIF and SUMIFS Functions
C. Using Statistical Functions
I. What are Statistical Functions?
II. The AVERAGE function
III. The AVERAGEIF and AVERAGEIFS Functions
IV. The COUNT Function
V. The COUNTA Function
VI. The COUNTIF and COUNTIFS Functions
VII. The MAX Function
VIII. The MIN Function
IX. The MEDIAN Function
X. The MODE Function
D. Using Date and Time Functions
I. What are Date and Time Functions?
II. The DATE Function
III. The NOW Function
IV. The TIME Function
V. The DATEVALUE Function
Module 5: Formatting Worksheets
JSS Science and Technology University MBA 2020-22
Pag
e38
A. Formatting Cells and Cell Content
I. Formatting Cells
II. Formatting Text
III. Formatting Values
B. Formatting Worksheets
I. Using Themes to Format a Worksheet or Workbook
II. Changing Sheet Tab Colors
III. Changing Sheet Background
Module 6: Preparing and Printing Worksheets
A. Preparing Worksheets for Printing
I. Using the Spell Checker
II. Setting the Print Area
III. Adjusting Page Setup Options
B. Using Find and Replace
I. Using the Find and Replace Dialog Box
II. Finding and Replacing Cell Content
III. Finding and Replacing Cell Formats
C. Previewing and Printing Worksheets
I. Using Print Preview
II. Using Page Break Preview
III. Using the Print Dialog Box
IV. Using Quick Print
V. Displaying and Printing Formulas
Part – 2:- Microsoft Word
Module 7: Microsoft Word Fundamentals
A. Exploring Microsoft Word
I. Starting and Exiting the Application
II. Examining Microsoft Word’s Interface
III. Understanding the Ribbon
B. Creating Documents
I. Saving a New Document
II. Opening Existing Documents
III. Microsoft Word Document File Formats
IV. Opening Microsoft Word 2007 Files with Older Versions of Microsoft Word
C. Entering Text
I. Understanding Word Wrap and Pagination
II. Inserting the Date and/or Time
III. Inserting Symbols and Special Characters
IV. Using Text Entry Shortcuts
V. Using Undo, Redo, and Repeat
JSS Science and Technology University MBA 2020-22
Pag
e39
VI. Using Smart Tags
D. Getting Help While You Work
I. Using Microsoft Word’s Built‐In Help
II. Using the Table of Contents
III. Searching
Module 8: Viewing Navigating and Managing Documents
A. Viewing a Document
I. Changing Views
II. Zooming the Display
III. Showing or Hiding the Ruler
IV. Splitting the Document Window
V. Working with Multiple Documents
B. Navigating in a Document
I. Basic Navigation Techniques
II. Using the Scroll Bars
III. Using Find
IV. Using Go To
V. Using the Browse Buttons
VI. Using the Document Map
VII. Using Thumbnails
VIII. Using the Keyboard
C. Organizing a Document in Outline View
I. Working in Outline View
II. Expanding and Collapsing Headings
III. Promoting and Demoting Headings
IV. Reorganizing Content
D. Managing Documents
I. Organizing Documents Using File Folders
II. Modifying Document Properties
III. Using Auto Recover and Background Saves
IV. Creating Automatic Backups
Module 9: Editing and Formatting Text
A. Editing and Manipulating Text
I. Selecting Text
II. Selecting Text Using the Mouse
III. Selecting Text Using the Keyboard
IV. Inserting and Deleting Text
V. Moving and Copying Text
VI. Using the Office Clipboard
B. Formatting Characters and Paragraphs
JSS Science and Technology University MBA 2020-22
Pag
e40
I. Using Quick Styles
II. Changing Font, Size, Style, and Case
III. Changing Character Spacing
IV. Using Repeat Formatting and the Format Painter
V. Features
VI. Changing Paragraph Alignment and Spacing
VII. Options 3‐41
VIII. Formatting Quoted Material
IX. Using the Text Highlight Color Tool
X. Adding Borders and Shading
XI. Revealing Formatting
C. Working with Lists, Tabs, and Indents
I. Creating Effective Lists
II. Creating and Modifying Numbered Lists
III. Creating and Modifying Bulleted Lists
IV. Sorting List Items
V. Task C‐1: Creating and Sorting Bulleted Lists
VI. Setting and Clearing Tabs
VII. Setting and Clearing Indents
VIII. Using the Click and Type Feature
D. Using Special Text Effects and Building Blocks
I. Using Superscript and Subscript
II. Using Hidden Text
III. Adding a Drop Cap
IV. Using Building Blocks
Module 10: Controlling Page and Text Layout
A. Controlling Page Options
I. Adding Page Numbers
II. Adding Line Numbers
III. Changing Margins
IV. Changing Orientation and Paper Size
V. Inserting a Cover Page and a Blank Page
VI. Adding Headers and Footers
VII. Adding a Watermark
VIII. Adding a Page Background and Color
B. Using Themes to Format a Document
I. Applying a Document Theme
II. Parts of a Theme
III. Customizing a Document Theme
IV. Restoring Template Themes
C. Controlling Text Flow
JSS Science and Technology University MBA 2020-22
Pag
e41
I. Inserting and Removing Page Breaks
II. Inserting and Removing Section Breaks
III. Adjusting Paragraph Options
IV. Breaks
D. Working With Columns
I. Creating Columns
II. Adjusting Column Width and Spacing
III. Adding a Line Between Columns
IV. Controlling Text Flow in Columns
Module 11: Working with Tables
A. Creating a Table
I. Identifying Parts of a Table
II. Inserting a Table Using the Table Menu
III. Inserting a Table Using the Insert Table Dialog Box
IV. Inserting a Table Using the Drawing Tool
V. Converting Text to a Table
VI. Converting a Table to Text
VII. Navigating in a Table
VIII. Entering Text in a Table
IX. Selecting in a Table
B. Modifying a Table
I. Inserting, Deleting, and Moving Rows or Columns
II. Resizing Tables 5‐23
III. Changing Row Height and Column Width
IV. Merging and Splitting Cells
V. Splitting a Table
VI. Performing Calculations in a Table
VII. Sorting in a Table
C. Formatting a Table
I. Applying Quick Styles to a Table Using Quick Tables
II. Using Table Styles
III. Table Styles
IV. Aligning Text in Cells
V. Adding Borders
VI. Adding Shading and Patterns
VII. Repeating Table Headings
VIII. Controlling Page Breaks in a Table
Module 12: Finalizing and Printing a Document
A. Using the Proofing and Language Tools
I. Checking Spelling and Grammar
JSS Science and Technology University MBA 2020-22
Pag
e42
II. Using Word Count
III. Using the Translate Feature
IV. Setting the Language
V. Using the Dictionary and Thesaurus
VI. Using Automatic and Manual Hyphenation
B. Using Find and Replace
I. Finding and Replacing Text
II. Finding and Replacing Formats
III. Finding and Replacing Special Items
C. Using Hyperlinks and Cross‐References
I. Creating a Hyperlink
II. Modifying and Removing a Hyperlink
III. Referencing External Data
IV. Creating a Cross‐Reference
V. Modifying and Removing a Cross‐Reference
D. Previewing and Printing a Document
I. Using Print Preview
II. Using the Print Dialog Box
III. Printing Documents Without Opening Them
IV. Printing an Envelope
V. Printing a Labels
Part – 3:- MS Power Point
Module 13: Introduction
a) Opening new Presentation
b) Different presentation templates
c) Setting backgrounds
d) Selecting presentation layouts
Module 14: Creating a presentation
a) Setting presentation style
b) Adding Text to the presentation
Module 15: Formatting a presentation
a) Adding style
b) Color, gradient fills
c) Arranging objects
d) Adding Header & Footer
e) Slide Background
f) Slide layout
Module 16: Adding Graphics to the presentation
JSS Science and Technology University MBA 2020-22
Pag
e43
a) Inserting pictures, movies, tables, etc into the presentation
b) Drawing Pictures using Draw
Module 17: Adding effects to the presentation
a) Setting Animation & transition effect
b) Adding audio and video
Module 18: Printing Handouts and Generating standalone presentation viewer
Course Articulation Matrix (CAM)
MBA1LB1 Computer’s Skills for Managers
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 2 2 2 1 1 2 2 2 1 1
CO2 1 3 2 2 2 3 2 2 1 2 2
CO3 1 3 2 1 2 3 2 3 2 3 2
CO4 2 3 2 1 2 3 2 3 1 3 1
(10 x 3 = 30 + 23 x 2 = 46 + 11 x 1 = 11) = 87/132 = 65%
JSS Science and Technology University MBA 2020-22
Pag
e45
Nature Area
Semester
Core General Management II
Course Code
MBA201
Course Name:
Financial Management
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
The Course Objectives
1. To introduce the concepts in finance management
2. To enable the use of concepts and tools in financial analysis
3. Analyse complex data, enabling managerial decision-making.
4. Integrate the implications of finance function with other functions
5.To sensitize students towards the prudent use funds and implications on stakeholders and
society at large
Course Outcomes
Co1: Students will define concepts and classify – interpret summarize concepts in finance
Co2: Students will be able to apply financial concepts in sourcing and investment decisions
Co3: Students will be able to analyze, compare to take appropriate decisions
Co4: Students will be able to critically evaluate financial decisions and justify financial
decision
Co5: Students will be able to plan and design capital structures, investment decisions
Course Content :
Module 1: Introduction to finance function 6 Hours
Financial Management – Introduction to finance, objectives of financial management – Firm Value
and equity value– profit maximization and wealth maximization. Changing role of finance managers.
Organization of finance function.
Agency model; problem and agency cost – Stockholders and Managers; bondholders and society -
Disciplining management through corporate governance - Sustainability model. Limits of corporate
finance. Introduction to Indian Financial System.
JSS Science and Technology University MBA 2020-22
Pag
e46
Module 2: Compounding and discounting principle 9 Hours
Time value of money – Time Lines & notation, Future value of single cash flow & annuity, present
value of single cash flow, annuity& perpetuity, Capital recovery factor and loan amortization
schedule.
Module 3 8 Hours
Concepts of Risk and Return – Diversifiable and Non-Diversifiable risk - Risk & return of single
asset, risk and Return of a portfolio, Measurement of market risk for single asset and portfolio.
Module 4: Financing decision 8 Hours
Sources of long term funds: Cost of capital – basic concepts. Cost of debenture capital, cost of
preferential capital, cost of term loans, cost of equity capital (Dividend discounting and CAPM
model). Cost of retained earnings. Determination of Weighted average cost of capital (WACC) and
Marginal cost of capital.
Module 5: Investment decisions- Cash flow Estimation 9 Hours
Basis of project cash flow estimation; hurdle rates for projects and firm. Estimating cash flow for
new project, Cash flows of replacement projects
Module 6: Capital budgeting Techniques 9 Hours
Investment evaluation techniques – Net present value, Internal rate of return, Modified internal rate
of return, Profitability index, Payback period, discounted payback period, Accounting rate of return.
Module 7: Working capital management 8 Hours
Factors influencing working capital requirements. Current asset policy and current asset finance
policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements
of a firm. (Does not include Cash and Inventory Management)
Module 8: Capital Structure 7 Hours
Capital structure decisions – Overview of financing choices –The financing process; internal and
external financing - Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis.
Capital structure policy (No capital structure theories to be covered)
Dividend policy – Factors affecting the dividend policy - dividend policies- stable dividend, stable
payout.
Recommended Books:
JSS Science and Technology University MBA 2020-22
Pag
e47
1. Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th Edition
2. I.M. Pandey – Financial Management (Vikas), 9/e,
3. Brigham & Houston – Fundamentals of Financial Management, Thomson Cengage Learning, 1/e,
4. M.Y. Khan & P.K. Jain – Financial Management (TMH), 5/e
5. Damodaran, Corporate Finance – John wiley& Co., 2/e, 2004
6. Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002
Course Articulation Matrix (CAM)
MBA201 Financial Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 2 3 1 2 1 3 3 3
CO2 3 2 3 2 3 1 2 1 3 3 2
CO3 3 3 2 2 2 2 2 1 3 3 2
CO4 3 3 2 2 2 2 1 1 3 3 3
CO5 3 3 2 2 2 2 1 1 3 3 3
(25x3=75 + 18x2 =36 + 9x1 =9 ) = 120/165 = 73%
JSS Science and Technology University MBA 2020-22
Pag
e48
Course Objectives:
The perspective of the subject is to understand the financial statements and what drives the
performance. How costs ultimately affect the performance and various ratios? Rather than problem
solving approach-application of cost concepts is recommended.
1. Management Accounting & its importance due to the limitation of Financial Accounting,
2. To study the tools & techniques in Management Accounting using financial accounting
information for decision making
3. To apply these tools & techniques to Management problems &arriving at solutions.
4. Understand changing competitive business environment and the emerging themes of
Management Accounting.
Course Outcomes
Co1. Critically analyze and provide recommendations to improve the operations of
organizations’ through the application of Management Accounting techniques.
Co2. Demonstrate mastery of costing systems, cost management systems, budgeting systems and
performance measurement systems.
Co3. Demonstrate the need for a balance between financial and non-financial information in
decision making, control and performance evaluation applications of Management Accounting.
Co4. Evaluate the costs and benefits of different conventional and contemporary costing
systems; with emphasis on cost control.
Co5. Evaluate complex ideas and tolerate ambiguity in managerial and organizational problem-
solving.
Nature Area Semester
Core Financial Management II
Course Code
MBA202
Course Name:
Management Accounting and Control
Systems
Credit Distribution
L-4 P-0 T-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e49
Module 1: Management Control Systems 8 Hours
Basic concepts, goals, and strategic key variables in management control systems. Management by
objectives. Management Control - Operational Control – Task Control. Concept of cost centers,
profit centers and investment centers. Cost units- classification of costs- cost analysis for
management decision making - Preparation of cost sheet
Module 2: Determinants of Product costing 8 Hours
Determining product costs: cost elements for product costing-Material control and costing, labor
costs
Module 3: Product costing 8 Hours
Accounting for overheads – Factory overheads principles of allocation and absorption -
Administrative overheads – selling and distribution overhead
Module 4: Costing methods 8 Hours
Mechanics of ascertaining product costs under job order costing and process costing (Does not
include Equivalent production, by products).
Module 5: Cost Analysis for planning control and decision Making 8 Hours
Concept of Marginal (variable) costing. Comparison between variable costs and fixed costs, -
advantage of variable costing. Decisions involving alternative choices: cost analysis for decision
making like discontinuing a product, accepting a special order, make or buy, Sell or Process further,
Product Mix
Module 6: Cost-volume – profit Analysis 8 Hours
Cost-volume – profit (CVP): Profit planning- behavior of expenses in relation to volume- CVP
model- sensitivity analysis of CVP Model for changes in underlying parameters- assumptions of the
CVP Model- Utility of the Model in Management Decision Making.
Module 7: Budgeting and budgetary control 8 Hours
Budgeting as a tool of management control - steps in budget preparation - Functional budget
problems on sales - production - material - Cash budget, Flexible budgets.
JSS Science and Technology University MBA 2020-22
Pag
e50
Module 8: Standard Costing 8 Hours
Comparison with Budgetary control, analysis of variance – simple problems on material, labor and
overhead variance.
Recommended Books
1. Charles T Horngren –Introduction to Management Accounting - Pearson/PHI
2. P C Tulsian – Practical Costing- Vikas Publishers
3. Jawaharlal -Cost Accounting – TMH
4. Robert N Anthony & Vijay Govindrajan –Management Control system-(TMH)
5. Khan & Jain- Cost Accounting-(TMH)
6. Bhattacharya –Cost Accounting: Principles and Practice - PHI
7. Cost Accounting – M.N Arora – Vikas Publishers
8. P. Saravanavel-Management Control System- (HPH)
Course Articulation Matrix (CAM)
MBA202 Management Accounting and Control Systems
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 3 3 2 2 2 3 3 3
CO2 3 3 3 3 3 2 2 2 2 3 2
CO3 3 3 3 3 3 2 2 2 2 3 2
CO4 3 3 3 3 3 2 2 2 3 3 3
CO5 3 3 3 3 3 1 2 2 1 3 2
CAM (3 * 34 + 2 * 19 + 1 * 2)=68+38+2=108/165=65.45%
JSS Science and Technology University MBA 2020-22
Pag
e51
Course Objectives:
1. To introduce the concepts in Human resource management
2. To enable students with meanings of terminology and tools used in managing employees
effectively
3. Analyze the strategies and programs that are used to control, manage, recruit, staff,
Compensate, develop and train, resources working in corporate branches
4. Integrate the implications of various HRM functions with other functions
5. To sensitize students towards key issues related to administering the human elements such
as Motivation, compensation, appraisal, career planning, diversity, ethics, and training.
Course outcomes:
CO1: Students will be able to remember concepts and classify – interpret summarize concepts
of HRM.
CO2: Students will be able to understand concepts in developing various options/alternatives.
CO3: Students will be able to analyze, compare to take appropriate decisions/best option,
CO4: Students will be able to apply and critically evaluate and justify decisions concerning to
HRM functions
Module 1: Introduction to Managing Human Resource 5 Hours
Nature and scope, features, functions, objectives, policies, procedures and Programs, practices, Line
and staff responsibility, Roles and Responsibilities of managers.
Nature Area Semester
Elective Human Resource Management Il
Course Code
MBA203
Course Name:
Human Resource Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e52
Module 2: HR Planning & Acquisition 10 Hours
Human Resource Planning, Objectives, integration of strategic planning and HRP, benefits of HRP,
factors affecting HRP, process, problems of HRP, Job design, Need, Approaches, Options, Process,
Job Description, Job analysis process, benefits of job analysis. Recruitment - Objectives,
Recruitment Policy – formulation, responsibilities, Policy design, factors influencing policy,
Recruitment Process in detail, their importance and implications, Selection Process.
Module 2: Training and Development 6 Hours
Need, Forms and types, Training need analysis, Delivery Methodology, Evaluation. Capacity
Building.
Module 4: Performance Appraisal and Management 5 Hours
Purpose, objectives, appraisers and different methods of appraisal, Potential Appraisals, limitations
and problems of performance appraisal, Post Appraisal Analysis, 360 degree appraisal.
Module 5: Compensation & Benefits Administration 7 Hours
Compensation Management: need for sound salary administration, factors affecting wages/ salary
levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives, bonus
concepts, ESOPs, pay for performance, Benefits administration, employee welfare and working
conditions-statutory and voluntary measures.
Module 6 Career Planning & Development 5 Hours
Career – Stages in career Planning and Career development – Process.
Module 7: Employee Separations, Downsizing & Outplacement 5 Hours
Employee separation, types, costs of employee separation, benefits of employee separation,
managing early retirements, managing layoffs, outplacement goals and services
Module 8: HR Accounting, Records, Audit, Research and Information 5 Hours
Human Resource accounting, HR Records, HR Audit– Objectives, Needs, Process. HR Information
System
JSS Science and Technology University MBA 2020-22
Pag
e53
Recommended Books:
1. Essentials of Human Resource Management and Industrial Relations, Himalaya Publication -
Subba Rao –3rd Revised ,
2. Internal Audit – Roy Chowdhary Subject Title Human Resource Management
3. Human Resource Management, Principles & Practice – Aquinas, Vikas Publication,
4. Managing Human Resources - Wayne F Cascio, TATA McGRAW-HILL- 7th , , 10th Chapter
5. Managing Human Resource - Luis R. Gomez-Mejia – Fourth , , Pearson Publication, 6th Chapter
Course Articulation Matrix (CAM)
MBA203 Human Resource Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 1 2 2 2 2 3 3 2
CO2 3 3 3 1 2 2 2 2 3 3 2
CO3 3 3 3 1 2 2 2 2 3 3 2
CO4 3 3 3 1 2 2 2 2 3 3 2
(20x3=60 + 20x2 =40 + 4x1 =4 ) = 104/132 = 79%
JSS Science and Technology University MBA 2020-22
Pag
e54
Course Objectives:
1. To provide the inputs on inferential statistics and methods of hypothesis testing and its
application in management;
2. To provide a formal quantitative approach to problem solving;
3. To give an intuition for managerial situations where a quantitative approach is appropriate;
4. To introduce the concepts of Operation Research and various Quantitative Techniques;
5. To bring out the concept of transportation and assignment and solutions to them;
6. Description of the linear programming model, decision theory, Monte Carlo method for
simulating management systems;
7. To introduce Theory of Games and the principle of Dominance for solving game theories;
8. To provide fundamental understanding of queuing system in business situations;
Course Outcome:
Co1. Students will be able to understand and apply Statistics and Operations Research
concepts and execute decisions
Co2. Students will be able to classify – interpret summarize and explain Operations Research
concepts and decision making.
Co3. Students will be able to analyses, compare, interpret and draw valid conclusions to
make appropriate decisions
Co4. Students will be able to critically evaluate alternate solutions obtained by QT and justify
their selection of decision.
Co5. The student will be able to demonstrate ability to use concepts and tools of operation
research and its application in management.
Nature Area Semester
Core General Management II
Course Code
MBA204
Course Name:
Quantitative Techniques – 2
Credit Distribution
L-4 P-0 T-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e55
Module 1: Statistical Inferences 15 Hours
Statistical Inferences about means & proportions with two samples - Inferences about the difference
between two populations means when standard deviations known - Inferences about the difference
between two populations means when standard deviations unknown. Inferences about the difference
between two population means with matched samples - Inferences about the difference between two
population proportions. Inferences about population variance - Inferences about two population
variances, Chi test, ANOVA, one way & two way.
Module 2: Decision theory 7 Hours
Decision theory – decision under uncertainty- Maxmin&Minmax, decision under Risk- Expected
Value, decision tree problems.
Module 3: Introduction to OR 10 Hours
Applications, Shortcomings, Models, Methodology, LP Model formulation, solution to LP model
by graphical methods - Duality in linear programming.
Module 4: Transportation and Assignment 14 Hours
Transportation problem, General structure of transportation problem, methods of finding initial basic
feasible solution (NWCM,LCM & VAM), test for optimality (MODI Method), degeneracy (theory
only), Assignment problems, Introduction, General structure, problems on minimization &
maximization
Module 5: Theory of Games 6 Hours
Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value
of the game, mixed strategy, Graphical method of solving a game – (2 x n) and (m x 2) games.
Module 6: Queuing Models 6 Hours
Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single
Poisson arrival with Exponential Service Rate; Applications of Queuing models.
JSS Science and Technology University MBA 2020-22
Pag
e56
Module 7: Simulation of Management Systems 6 Hours
Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method,
Inventory Management Simulation, Marketing Management Simulation, Financial Management
Simulation.
Recommended Books:
1. J.K. Sharma, “Operations Research”, McMillan India
2. N. D. Vohra, “ Quantitative Techniques in Management”, Tata McGraw Hill Publications,
3/e, 4th reprint 2007
3. S. D. Sharma, “Operations Research”, KedarNath and Ram Nath& Co. Ltd.
4. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI Publication, 2005
5. Natarajan, Balasubramani, Tamilarasi, “Operations Research”, Pearson Education, 1/e, 2002
6. C. R. Kothari, “Quantitative Techniques”, Vikas Publishing House, 3/e, 2004
7. Terry Lucey, Quantitative Techniques, Thomson Learning, 6/e, 2004
Course Articulation Matrix (CAM)
MBA204 Quantitative Techniques-2
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 1 3 1 3 1 1 3 3
CO2 3 2 2 1 2 1 2 1 2 3 2
CO3 3 1 2 1 2 1 1 1 3 3 3
CO4 2 3 2 1 1 2 2 2 3 2 2
CO5 3 2 1 3 1 2 3 1 2 3 3
(20x3=60 + 17x2 =34 + 17x1 =10 ) = 104/165 = 63.03%
JSS Science and Technology University MBA 2020-22
Pag
e57
Nature Area
Semester
Core General Management II
Course Code
MBA205
Course Name:
Macro Economics for Managers
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To introduce the concepts in Macro economics for Managers and tools in Macroeconomic
analysis
2. Analyze complex data, synthesize to enabling managerial decision-making.
3. Integrate the implications of Macroeconomic functions with other managerial functions
4. To sensitize students towards macroeconomic models, trends, situations, economic policies
and their impact on performance and decisions of the firm.
5. To enable the understanding of International economics from the angle of doing business
abroad and acquaint with the concepts of Balance of Payments and Foreign Exchange.
Course Outcomes
CO1: Understand, identify and explain basic concepts, terminology, methodology and
theories of macroeconomics global/international economics; and describe factors that may
influence economic growth and use these to explain international differences in growth and
development.
CO2: Apply the model of the production possibilities frontier to illustrate the concepts of
scarcity, choice, opportunity cost, and economic growth.
CO3: Able to analyze, contemporary macro economic issues and phenomena
CO4: Evaluate the limitations of the measurements, give a comparative both quantitative
and qualitative analysis of the differences in the levels of each measure between countries,
and use the model of aggregate demand and supply to evaluate the short and long run impact
of fiscal and monetary policy on GDP, employment, and the price level
JSS Science and Technology University MBA 2020-22
Pag
e58
Module 1: Module1 Circular Flow of Income 12 Hours
Macro Economic Equilibrium; introduction of AS-AD concepts linking with circular flow – NI
concepts - National Income Circular Flow of Income -Simple Equilibrium without Government
Intervention - Economy with Government Intervention - Three Sector Model; Equilibrium in an
Economy with Government Intervention - Four Sector Model Factors Affecting the Size of a
Nation’s Income - Approaches to Measure National Income - Measures of Aggregate Income -
Difficulties in Measuring National Income
Module 2: Aggregate Demand –Aggregate Supply Model 12 Hours
Aggregate Demand and Aggregate Supply: AS-AD Curves - Components of Aggregate Demand
and Aggregate Supply – Factors affecting the Aggregate Demand and Aggregate Supply - Long-run
and short-run Aggregate Supply (Shape, Shift and components) - Keynesian Income Determination
models: Two Sector, Three Sector and Four Sector – Multiplier Principle - Influence of Monetary
and Fiscal Policy on Aggregate Demand – Recessionary and Inflationary gaps
Module 3: Inflation 4 Hours
Inflation – Concept, Types of Inflation – Inflation and unemployment – Philips Curve - Short Run
Trade‐off Between Inflation and Unemployment
Module 4: Business Cycles 4 Hours
Business Cycles–concept, features, phases - direction& timing of economic variables - Counter
cyclical policies – Impact of business cycles on business
Module 5: International Trade Theories 12 Hours
Country Based Vs Firm Based theories - New Trade Theories : Vernon, Krugmen, Porter - Terms
of Trade - Commercial Policy: Free Trade Vs Protectionism - Balance of payments: Definition,
Components, Factors affecting BOP , Construction of BOP – J-Curve Effect
Module6: Exchange Rate 4 Hours
Definition – Theories of Exchange Rate – Factors Affecting Exchange Rate – NEER Vs REER –
Exchange Rate Systems – Foreign Exchange – Foreign Exchange Market: Levels and Functions
JSS Science and Technology University MBA 2020-22
Pag
e59
Module 7: Economic Integration and Multilateral Institutions 10 Hours
Economic Integration: Concept and forms/levels – Static and Dynamic effects of Customs Union
European Union and World Trade - Emerging Economy – Multilateral Institutions: World Trade
Organization, IMF objectives & functions– Latest round of trade negotiations
Module 8: FDI and Multinational Corporations 8 Hours
Definition and Meaning of FDI – Types of FDI - Definition and Meaning of MNC – Importance
and dominance of MNCs – Code of conduct – MNCs and globalization – Transfer of Technology –
Global competitiveness – indicators of competitiveness - competitive advantage of nations –
Technology and Global competitiveness.
Recommended Books:
1. Abel, Bernanke and Croushore [ABC], “Macroeconomics,” Addison-Wesley, 7th Edition,
2010
2. Gregory Mankiw : Macro Economics Worth Publishers, 6th edition 2009
3. Gregory Mankiw : Principles ofMacroEconomicsCengage Learning, New Delhi, 2007
4. Guptha, G S Macro Economics:Theory and Application, New Delhi, TMH, 2008
5. Misra S.K. and PuriV.K: Economic Environment of Business-, Himalaya publishing house,
latest edition)
6. O’ Sullivan et all: Macro Economics – Principles, Applications and Tools Dorling
Kindersky (India) Pvt.ltd., (Pearson Education), New Delhi, 2012
7. Paul Samuelson: Economics, Tata-Mcgraw-Hill edition, Tenth print 2008, ( Modules 1-7)
8. Robert H Frank and Ben S Bernanke : Principles of Economics Tata McGraw- Hill
9. William Boyes and Michael Melvin: Principles of Economics, , Indian Edition, Cengage
Learning, 2003
10. Economic Survey, GOI Publications
11. Plan Documents
JSS Science and Technology University MBA 2020-22
Pag
e60
Course Articulation Matrix (CAM)
MBA205 Macro Economics for Managers
PO1 PO
2 PO3 PO4 PO5 PO6 PO7 PO8
PSO
1
PSO
2
PSO
3
CO1 3 2 2 1 2 1 2 2 2 3 3
CO2 3 2 2 1 2 1 2 2 2 3 3
CO3 3 2 2 1 2 1 2 2 3 3 3
CO4 3 3 2 1 2 1 2 2 3 3 3
(15x3=45+ 21x2 =42 + 8x1 =8 ) = 95/132 = 71.9%
JSS Science and Technology University MBA 2020-22
Pag
e61
Nature Area
Semester
Core Operation Management II
Course Code
MBA206
Course Name:
Operations Management
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To gain an understanding and appreciation of the principles and applications relevant
to the planning, design, and operations of manufacturing/service firms.
2. To explain strategic roles of operations management and its competitive advantage to
achieve the organisation’s objectives.
3. To know the relationships between the operations function and other functional areas
of a business.
4. To develop skills necessary to effectively analyze and synthesize the many inter-
relationships inherent in productive systems
5. Explain approaches to designing and improving operations processes.
6. To identify and evaluate a range of tools appropriate for analysis of operating systems
of the firm.
7. To gain some ability to recognize situations in a production system environment that
suggests the use of certain quantitative methods to assist in decision making on operations
management and strategy.
8. To introduce concepts underlying effective operation and control of manufacturing
and service businesses. Approaches to production process, forecasting, inventory policy,
facilities planning, methods improvement and technological assessment are studied.
JSS Science and Technology University MBA 2020-22
Pag
e62
Course Outcomes
Co1. Students will be able to understand contribution of operations management to the
achievement of an organization’s strategic objectives.
Co2. Students will be able to apply the quality processes in manufacturing and service
sector to improve the operational performance.
Co3. Students will be able to analyze approaches to problem solving and process
improvement in production and operations management.
Co4. Students will be able to evaluate future challenges and directions that relate to
operations management to effectively and efficiently respond to market changes by
decision making strategies.
Note:- The course will cover both theory and numerical problems ( theory and numerical in the
ratio of 40 : 60 ratio)
Module 1: Introduction to operations management 7 Hours
Foundations to operations management: Principles of Production / operations Management.
Operations strategy, Systems perspective of operations management, decisions of OM,
Functions/ Scope of OM, Competition dimensions of OM, Different production systems,
Product-process matrix, service-process matrix, productivity, types, techniques to enhance
productivity.
Module 2: Break Even Analysis 9 Hours
Break even analysis - Break even analysis in terms of physical units, sales value, and percentage
of full capacity. Break even for Multi Product situations, Capacity expansion decisions, Product
add or drop decisions, Make or Buy decisions, Equipment Selection decisions, Production
process selection decisions, Managerial uses of breakeven analysis, Limitations of Breakeven
analysis.
Note: The Module will cover both theory and numerical problems with emphasis on decision
making for competitive advantage.
Module3: Forecasting 10 Hours
Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources
of data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models
- Linear regression, Moving average, weighted moving average, Exponential smoothing,
JSS Science and Technology University MBA 2020-22
Pag
e63
Exponential smoothing with trends, Measurement of errors, Monitoring and Controlling
forecasting models.
Note: The Module will cover both theory and numerical problems
Module 4 : Facility Planning 10 Hours
Facilities location decisions, factors affecting facility location decisions and their relative
importance for different types of facilities, Facility location models, Facility layout planning:
Layout and its objectives for manufacturing operations, warehouse operations, service
operations, and office operations., principles, types of plant layouts – product layout, process
layout, fixed position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing
layout changes, Facilities utilities – lighting, ventilation, air conditioning, noise control,
sanitation, Materials handling - objectives, principles, types.
Note: The Module will cover theory focusing on safety, psychological factors, and productivity.
Module 5: Employee Productivity 10 Hours
Productivity and work study, Productivity and the standard of living, Productivity and the
organization, productivity, variables affecting labour productivity, work content and time, Work
Study and related working conditions and human factors, Method Study , Introduction to Method
Study, Data collection, recording, examining, and improving work, Material flow and material
handling study, Worker flow study, Worker area study, Work Measurement, Introduction to
Work Measurement, Work sampling study, Time study and setting standards, Numerical
problems on productivity measurement, time study and work standards
Module 6: Capacity Planning 10 Hours
Concept and overview of aggregation, Demand and capacity options and strategies in production
and services, capacity and value, financial impact of capacity decisions, aggregate planning types
and procedure, capacity requirement planning, concepts of yields(productivity) and its impact on
capacity; Capacity requirement planning, Materials requirement planning, Planning hierarchies
in operations, aggregate planning, purpose, necessity and importance of aggregate planning,
Managerial importance of aggregate plans, alternatives for managing demand and supply,
capacity augmentation strategies. Matching demand and capacity, demand chase aggregate
planning, level production aggregate planning, capacity planning and steps, Resource
requirements planning system, material requirement planning, objectives of MRP, elements of
JSS Science and Technology University MBA 2020-22
Pag
e64
MRP, BOM, benefits of MRP, Capacity requirement planning and strategies. Job shop
scheduling n jobs on 1 machine, n jobs on 2 machines. Numerical problems on job shop
scheduling – Line Balancing theory – numerical problems on line balancing.
Module 7: Materials Management 8 Hours
Role of Materials Management- materials and profitability, Purchase functions, Procurement
procedures including bid systems, Vendor selection and development, Vendor rating,. Concepts
of lead time, EOQ, DDLT problems, purchaser functions, Inventory Management: Concepts of
inventory, types, Classification, selective inventory management, Inventory controlling
techniques ABC VED, and FSN.
Recommended Books
1. B. Mahadevan, Operations Management Theory and Practice, Pearson education, Second
impression 2007
2. William J. Stevenson Operations Management, 8th 2005.
3. Prof. K. Ashwathappa, K Sridhar Bhat, Production and Operations Management –Himalaya
Publications
4. Upendrakachru, Production and Operations Management, Text and cases, first, excel Books.
5. Byron J Finch Operations Now, , tataMcGrawhill, 3rd , ,2008
6. Norman Gaither & Greg Fraizer, Operations Management, Thomson SouthWestern
Course Articulation Matrix (CAM)
MBA206 Operations Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 3 2 2 1 1 1 3 2 2
CO2 3 2 3 2 2 1 2 2 2 2 2
CO3 3 3 3 2 2 2 2 2 2 3 3
CO4 3 3 3 2 2 3 2 2 2 3 3
(16x3=48 + 23x2 =46 + 5x1 =5 ) = 99/132 = 75%
JSS Science and Technology University MBA 2020-22
Pag
e65
Course Objectives:
1.To Introduce basic ethical theories.
2.To explain professional ethical standards.
3.To describe the role of government regulation towards ethical business.
4. To Integrate the role of directors, officers, managers and employees in the modern
corporation.
5. To relate the significant issues of an ethical controversy in business to moral philosophy,
work group influence, corporate culture and social responsibility.
6. To sensitize students to the ethical issues within the context of specific business topics and
cases.To provide the student with a thorough knowledge of various methods and practices of
Compensation Management.
Course outcome
Co1. Students will be able to examine the role of ethics in business and the ethical issues that
confront today’s corporate leaders, managers, and employees.
Co2. Students will be able to address and resolve complex, critical and at times, conflicting
interests and opportunities through advancing ethical awareness, critical reasoning skills, and
core principles of ethical behavior.
Co3. Students will be able to analyse, compare and find appropriate decisions towards ethical
practices.
Co4. Students will assess the role of ethics in relationship to corporate social responsibility,
managerial decision-making, executive leadership, and corporate governance through diverse
perspectives.
Nature Area Semester
Core General Management II
Course Code
MBA207
Course Name:
Business Ethics & Corporate Governance
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e66
Module 1: Introduction to Compensation and Benefits: 6 Hours
Compensation - Definition - Compensation Responsibilities – Compensation System Design Issues
–Compensation Approaches, purpose, components, Characteristics of best compensation plans.
Fixed pay and variable pay, Understanding the terminologies- compensation, benefit, salary, pay,
basic pay, wage, CTC, allowance, incentive, commission, reward, recognition, perquisite, fringe
benefit, , subsistence allowance, reimbursement, consolidated pay, stipend, service charges, pay
scales, severance pay, terminal benefit, bonus, joining bonus, retention bonus, relocation pay,
increment, and stagnation increment. Equity Concept (internal and external).
Module 2: Economic theories of wages: 6 Hours
Importance of economic theories in the understanding of compensation and benefits, the evolution
of just wage doctrine of Thomas Aquinas, subsistence wage theory of Adam Smith and David
Ricardo, wage fund theory of John Stuart Mill and Nassau Senior, marginal productivity theory of
Alfred Marshal and John Bates Clark, bargaining theory by Arthur Cecil Pigou, residual claimant
theory by Francis .A. Walker, surplus value theory by Carl Marx, and other theories.
Module 3: Principles of compensation determination: 6 Hours
Wage Determination: Principles of wage and salary administration, methods of wage determination
in India; wage boards: structure, scope and functions – Pay Commissions. Job evaluation and salary
survey The wage Mix – Development of Base Pay Systems – The Wage Curve – Pay Grades – Salary
Matrix – Compensation as a Retention Strategy- Compensation differential-Strategy.
Module 4: Benefits and incentives: 6 Hours
Meaning, significance and characteristics, basis for benefits payment, statutory benefits- employees
state insurance, provident fund, gratuity, unemployment benefits, and skills up gradation benefits,
pension, employees’ compensation and Maternity benefit, non-statutory benefits- insurance against
injury, illness, disability, fatal accident and death. Meaning and significance of incentives, basis for
incentives payment, purpose and types- regular, periodical and occasional incentives, cash incentives
and incentives as fringe benefits. Stock options.
Module 5: Executive compensation: 6 Hours
Meaning and significance of executive compensation, unique features of executive compensation,
fixed components and variable components, perquisites and benefits basis for determining executive
JSS Science and Technology University MBA 2020-22
Pag
e67
compensation, statutory upper limit on executive compensation as per Companies Act 1956, stock
options, joining bonus, retention bonus and severance pay.
Module 6: Law Relating to compensation: 8 Hours
Payment of wages Act 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, The
Employee’s Provident Fund and Miscellaneous Provision Act, 1952, The Payment of Gratuity Act,
1972
Module 7: Taxation on salary and benefits: 6 Hours
Meaning and significance of taxation on salary, Professional tax of state government on salaries
people, income tax of central government on salaries people. Components of salary and benefits
which are exempted from payment of tax. Approaches to create salary structures to minimize the tax
liability.
Module 8: International Compensation 4 Hours
Expatriate Compensation and its Objectives, Elements of Expatriate’s Compensation Package-
global convergence of compensation practices - Problems & challenges.
Recommended Books:
1. Compensation- Milkovich G. T, Newman J .M, &VenkataRatnam C. S,McGrawhill
Irwin,2009.
2. Compensation Management - Deb Tapomoy, Excel Books, 2009.
3. Employee Reward - Michael Armstrong, Universities Press, 2007.
4. Compensation Management in a knowledge- based world, Richard I. Henderson, Pearson
Education
5. Luis R. Gomez-Mejia & Steve Werner, Global compensation - Foundations and perspectives
Routledge, 2008
Course Articulation Matrix (CAM)
MBA207 Business Ethics and Corporate Governance
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 3 3 1 1 1 3 3 3
CO2 3 2 3 3 3 2 2 2 3 3 2
CO3 3 3 2 3 3 2 2 2 3 3 2
CO4 3 3 2 3 3 2 2 1 3 3 3
(26x3=78 + 14x2 =28 + 4x1 =4 ) = 110/132= 83%
JSS Science and Technology University MBA 2020-22
Pag
e68
Course Objectives:
1. To introduce participants to the basic practice of statistics by using SPSS Statistics, a
statistical software program used for data management and data analysis and learn how to
perform basic statistical analyses.
2. To introduce participants to the use of advanced SPSS for analyzing project data for reporting
purposes focusing on database management tasks, descriptive statistics and graphics, and
basic inferential statistics for comparisons and correlations.
3. Analyzing data to compare significance of difference between two or more groups:
parametric and nonparametric methods.
4. Develop skill in Saving analytic results to SPSS output windows; Saving results from SPSS
to various output formats
5. Give students the opportunity to identify marketing problems faced by companies and
provide solutions that are supported by good marketing research, and
6. Acquaint students with the research process; train students to use SPSS effectively,
Course outcomes:
Co1. Students will able to, learn how to edit and analyze data using SPSS program.
Co2. Students will able to demonstrate the procedure to assess the validity of the data, graphs,
charts, and statistics using statistical software tool (SPSS)
Co3. Students will apply appropriate statistical tools to address research questions, test
research hypotheses and understand the statistical results.
Nature Area Semester
Lab General Management II
Course Code
MBA2LB1
Course Name:
SPSS Lab
Credit Distribution
L-0 T-0 P-2
CIE 50
Viva Voce 50
JSS Science and Technology University MBA 2020-22
Pag
e69
Co4. Students will be able to create a new database, creating the tables, customizing the
fields, entering the date working with queries and creating forms and reports using access
program.
Co5. Students will be able to evaluate the association between an outcome and one or
multiple exposures where outcome is continuous however, exposure could be numerical or
categorical or a combination of both.
Module 1
Introduction, Basics, Starting SPSS, Navigating, Data Editor, SPSS Viewer, Getting your data in
Opening an Excel file, Manually entering data, Opening an existing SPSS file, Saving your work
Module 2
Cutting and pasting, Exporting, Describing data, Frequency distributions, Parametric vs. Non-
parametric statistics, Normality, Homogeneity of Variance,
Module 3
Frequency Distributions and Descriptive Statistics, Graphing, Z-Scores, T-Tests, ANOVA,
Correlation and Regression, Data Analysis, Analyzing Frequencies: Chi-square, Comparing two
groups
Module 4
T-tests, Paired T-tests, comparing two groups – Non-parametric, Two independent groups: Mann-
Whitney U, Paired groups: Wilcoxon Signed Rank Test, Testing associations between continuous
variables, Correlation.
Module 5
Parametric: Pearson correlation coefficient, Nonparametric: Spearman's rho, Getting Started with
SPSS, Describing Data I, Describing Data II
Module 6
A First Look at Some Sociological Data, Exploring Relationships, Regression, More on
Relationships, A First Look at Experimental Design, Central Limit Theorem, Building Confidence
In Confidence Intervals
JSS Science and Technology University MBA 2020-22
Pag
e70
Module 7
Concepts In Hypothesis Testing, Two Group Inference, Population Means, Comparing two
Population Means, Comparing Multiple, Groups – Parametric, One-Way Analysis of Variance
(ANOVA), and Additional Topics: Post-hoc tests (Multiple comparison test)
Recommended Books
Course Articulation Matrix (CAM)
MBA2LB2 SPSS Lab
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 1 2 1 1 1 2 2 1 1 1 1
CO2 1 2 1 1 1 2 2 1 1 1 1
CO3 1 2 1 1 1 2 2 1 1 2 1
CO4 2 3 1 1 2 2 2 2 1 2 1
CO5 2 3 2 1 2 3 2 2 1 2 1
(3 x 3 = 9 + 22 x 2 = 44 + 30 x 1 = 30) = 83/165 = 50%
JSS Science and Technology University MBA 2020-22
Pag
e71
Nature Area
Semester
Workshop General Management
II
Course Code
MBA2WS1
Course Name:
Business Research Methodology –
Workshop
Credit Distribution
L-0 P-2 T-0
CIE 50
SEE 50
Course Objectives
At the end of the workshop, students are expected to
1. Understand the language of research
2. Develop abilities to understand the phenomena of management more thoroughly through the
lens of researcher
3. Develop abilities that help critical appraisal of managerial phenomena
4. Able to identify, understand and convert managerial problem into research problem
Course Outcome
Co1. Students will know key concepts, terminologies and perspectives of research in social
sciences (Remembering & Understanding)
Co2. Students will be able to identify, categorize, and analyze the various data related to
management phenomena and interpret results thereon (Analyzing)
Co3. Students will be able to appreciate given managerial question and apply relevant research
designs, methods, do statistical analysis on data collected, (Applying)
Co4. Students will be able to evaluate given management phenomena, develop research design,
and develop research instrument required and implement research project to address key
issues in management (Evaluating & Creating)
Co5. Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines,
report writing) through active learning activities and other classroom exercises.
JSS Science and Technology University MBA 2020-22
Pag
e72
Workshop
Note: The idea of the workshop is not to teach through the content of the course but enable students
understand the reasoning behind different research paradigms, designs and methods and learn by
doing scaled down research projects using various methods and experience the process of complete
cycle of research starting from problem definition through design, data collection and analysis and
reporting.
Evaluation:
Evaluation is done on the basis of both individual and group work, the description is as below
Group Work:
Projects: Submission and presentation
1. Qualitative Research
2. Survey Research
3. Experimental Research
Individual Evaluation:
1. Exercises
2. Tests on Conceptual Understanding
3. Viva on the Projects done
Given the nature of how BRM workshop is conducted, absence in one class will automatically lead
to non-understanding of subsequent classes and such person becomes hindrance to the learning of
rest of the students. Therefore attendance on all Classes Compulsory, Absence without Permission
on relevant ground would lead to the grade of ‘not-pass’,
Readings:
Any research methodology book prescribed by the faculty and lecture notes
JSS Science and Technology University MBA 2020-22
Pag
e73
Indicative Workshop Outline
1. Foundations of Research: Language of Research: Terminologies, Types of Questions, Time
in Research, Types of Relationships, Variables, Hypotheses, Types of Data, Unit of Analysis,
Two Research Fallacies
2. Philosophy of Research: Structure of Research, Deduction & Induction, Positivism & Post-
Positivism, Ethics in Research
3. Conceptualizing: Problem Formulation, Concept Mapping
4. Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling,
Probability Sampling, Non- Probability Sampling
5. Measurement: Construct Validity- Measurement Validity Types, Idea of Construct Validity,
Convergent & Discriminant Validity, Threats to Construct Validity, Reliability Measurement
Error, Types of Reliability, Reliability & Validity, Levels of Measurement, Scaling: General
Issues in Scaling, Thurstone Scaling, Likert Scaling, Guttman Scaling
6. Research Design: Internal Validity, Introduction to Design, Types of Designs
7. Survey Research: Types of surveys, selecting the survey method, constructing the survey-
Types of questions, question content, response format, question wording, question
placement.
8. Qualitative Research: The qualitative debate, measures, data, approaches, methods, validity
9. Analysis: Data preparation, descriptive statistics, Correlation, Inferential Statistics
10. Write-Up: Key elements, formatting
Course Articulation Matrix (CAM)
MBA2WS1 Business Research Methodology
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 2 1 2 3 3 2 3 3 2
CO2 3 3 3 1 2 3 3 2 3 3 2
CO3 3 3 3 1 2 3 3 2 3 3 2
CO4 3 3 3 1 2 3 3 2 3 3 3
CO5 3 3 3 1 2 3 3 2 3 3 3
(3*36) + (2*14) + (1*5) = 141/165 = 85.5 %
JSS Science and Technology University MBA 2020-22
Pag
e75
Nature Area Semester
Core Operation Management III
Course Code
Course Name:
Credit Distribution
L-4 P-0
T-0
MBA301
Total Quality Management
CIE 50
SEE
50
Course objectives:
1. To learn the principles of total quality management and peculiarities of their implementation
2. To be able to use quality management methods analyzing and solving problems of
organization
3. To understand prerequisites of evolution of total quality management and significance of
quality gurus’ works to the management of modern organizations
Course Outcomes:
Co1. Ability to recognize the importance, benefits and role of TQM practices in contemporary
business environment.
Co2. Understand the scope of process management and product design concepts and techniques.
Co3. Application of tools and techniques of quality control, quality assurance and TQM.
Co4. Analyze how Quality Management System, Tools and Techniques can be used to improve
both organizational efficiency and effectiveness.
Module 1: Introducion to TQM 6 Hours
Introduction to TQM, Meaning of the terms quality, quality control and quality assurance,
importance of quality, quality dimensions of products and services, quality and competitive
advantage, cost of quality, TQM, Evolution of TQM, Basic principles of TQM, TQM VS Traditional
management, advantages of TQM.
Module 2: TQM contribution 10 Hours
JSS Science and Technology University MBA 2020-22
Pag
e76
Philosophical Framework to TQM Contribution of various gurus of TQM, Deming-Deming’s chain
reaction, Deming’s principles, deadly sins, PDCA cycle, Juran’s Quality trilogy, Juran’s
breakthrough sequence, Philips Crosby - Quality is free, Taguchi’s Quality loss function, Ishikawa’s
contributions and Quality Circles.
Module 3: Benchmarking 8 Hours
Benchmarking Definition, reasons for benchmarking, types of benchmarking, process of
benchmarking what to benchmark, understanding current performance, planning, studying others,
using findings, Xerox model of benchmarking, Advantages and pitfalls of benchmarking Concept
of Kaizen and its applications
Module 4: Business Procss Reengineering 8 Hours
Business Process Re-engineering(BPR) Introduction, Need for BPR, Implementing BPR, Steps in
BPR, Re-engineering Vs. TQM, BPR Vs. Kaizen, Re-engineering the structure, change management
and BPR, BPR and IT, Advantages and Limitations, Indian examples of BPR
Module 5: Quality Management Systems (QMS) 8 Hours
Introduction, meaning of QMS, ISO 9000, Benefits of ISO, ISO 9000-2008 series, implementation
of ISO 9000, Problems related to ISO 9000, QS 9000, Need for QS 9000, QS 9000 series
Environmental Management System (EMS), ISO 14000 series, Benefits of ISO 14000, Integrating
ISO 9000 & 14000
Module 6: Quality Awards 8 Hours
Introduction, Need for Quality Awards, Deming Prize and its features, MBNQA and its features,
European quality award and its features. 7 tools of quality control, Poka-yoke, Quality Function
Deployment.
Module 7: Introduction to Six Sigma 8 Hours
Historical developments, statistical framework for six sigma, DPU and DPMO concepts, DMAIC
methodology, Training for Six Sigma, Benefits of Six Sigma, Six sigma and TQM.
Module 8: Process management 8 Hours
JSS Science and Technology University MBA 2020-22
Pag
e77
Concept of specification limits, statistical control limits, Process control and control charts for both
attributes and variable data.
Recommended Books:
1. Management and Control of Quality, James R. Evans, 8/e 2012, Cengage Learning
2. Total Quality Management, Dale.H. Besterfield, 3rd Edition, Pearson Education
3. Total Quality Management Text and Cases, G. Nagalingappa&Manjunath VS, Excel
books.
4. Total Quality Management, ShridharBhat, Himalaya Publication
Course Articulation Matrix (CAM)
MBA301 Total Quality Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 2 2 2 2 3 3 2 3 2 3
CO2 3 2 2 3 2 3 3 2 3 2 3
CO3 3 2 2 3 2 3 3 2 3 3 3
CO4 3 2 2 2 2 3 3 2 3 2 3
(22x3=66 + 22x2 =44 + 0x1 =0 ) = 110/132 = 83.33%
JSS Science and Technology University MBA 2020-22
Pag
e78
Nature Area Semester
Core Financial Management III
Course Code
MBA302
Course Name:
Project Planning, Appraisal and
Management
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
Course Objectives:
1. To Introduce students to the concept of project concept and idea formulation;
2. To equip the students with evaluation techniques.
3. To enable and enhance the understanding of students on project management and
appraisal.
4. To enable students to take decision under project uncertainty conditions
Note: The objective of this course is to familiarize the student with both, capital budgeting aspect
and the contents of a bankable feasibility report. The course content will be supplemented by
case studies of capital investments undertaken by corporate. The students will in a position to
prepare a preliminary feasibility report covering all the elements of the course.
Course Outcomes:
Co1: Identify different concepts, contemporary methods and systems for project
management and appraisal.
Co2: Understand specialized evaluation techniques to determine and evaluate project
feasibility.
Co3: Apply, synthesize and communicate the financial context of projects and compare
alternative project.
Co4: Critically analyses risk parameters to decide the selection of projects.
Module 1: Project planning 4 Hours
Planning & Analysis Overview: Phases of capital budgeting. Resource Allocation Framework: Key
criteria for allocation of resource. Generation and screening of project ideas
JSS Science and Technology University MBA 2020-22
Pag
e79
Module 2: Project Analysis 6 Hours
market and demand analysis - Technical analysis – Environment analysis. (Environmental appraisal
of projects: types and dimensions of a project – meaning and scope of environment – Environment
– Environmental resources values – environmental impact assessment and environmental impact
statement).
Module 3: Financial estimates 8 Hours
Financial Estimates and projections-Estimation of cost of project and means of financing – estimates
of sales and production – cost of production – working capital requirement and its financing –
estimates of working results – breakeven points – projected cash flow statement – projected balance
sheet.
Module 4: Project cash flows 10 Hours
Basic principles of measurement of cash flows – components of the cash flow streams – viewing a
project from different points of view – definition of cash flows by financial institutions and planning
commission – biases in cash flow estimation. Appraisal criteria: Net Present Value – benefit cost
ratio – internal rate of returns urgency – payback period – accounting rate of returns – investment
appraisal.
Module 5: Project Risk Analysis 10 Hours
Simple estimation of risk – sensitivity analysis – scenario analysis – Monte Carlo simulation –
decision tree analysis, decision tree and real option – option to abandon – option to continue and
option to extend – selection of project – risk analysis in practice;
Module 6: Special decision situations 10 Hours
Choice between mutually exclusive projects of unequal life – optimal timing decision –
determination of economic life – inter-relationships between investment and financing aspects –
inflation and capital budgeting
Module 7: Projects constraints 8 Hours
Multiple projects and constraints: Constraints – methods of ranking – mathematical programming
approach – linear programming model – integer linear programming model – goal programming
model.
JSS Science and Technology University MBA 2020-22
Pag
e80
Module 8: Project Implementation 8 Hours
Project planning and control management –Network techniques for project management –
development of project network – time estimation – determination of critical path – scheduling when
resources are limited – PERT and CPM models.
Recommended Books:
1. Prasanna Chandra; Projects-Planning, Analysis, Selection, Financing, Implementation and
Review ; Tata McGraw Hill; 6th Edition
2. Narendra Singh – Project Management and Control – HPH , 2003
3. Nicholas – Project Management for Business and Technology: Principles and Practice –
Pearson / PHIGray& Larson – Project Management: The Managerial Proc
Course Articulation Matrix (CAM)
MBA302 Project Planning
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 2 2 2 3 3 2 2 2
CO2 3 3 3 2 2 2 3 3 2 2 2
CO3 3 3 3 2 2 3 3 3 2 2 2
CO4 3 3 3 2 3 3 3 3 2 2 2
CO5 3 3 3 2 3 3 3 3 2 2 2
(30x3=90 + 25x2 =50 + 0x1 =5 ) = 140/165 = 84.84%
JSS Science and Technology University MBA 2020-22
Pag
e81
Course Objecive
1. To make use of scientific research mehods to study business phenomenon
2. To identify the relevant business phenomenon to explore
Course Outcomes
Co1. Apply scinific research mehods to explore business phenomenon
Co2. Collecing and analyzing data
Co3. Interpreing and implementing results
A fairly standard structure that we have found helpful is below but is not restrictive
1. Executive Summary
2. Introduction
3. Literature and theoretical background
4. Research Hypotheses
5. Methodology
6. Results
7. Discussion
8. Recommendations
9. Conclusions
10. References
11. Appendices
It may not be obvious at the outset that these chapters’ sections in fact inter-link and build upon each
other to form a coherent argument.
Course Articulation Matrix (CAM)
Nature Area Semester - III
Course Code
MBA3PW1
Course Name:
Project Work
Credit Distribution
L-0 P-3 T-0
CIE 50
Viva-Voce 50
MBA302 Project Planning
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 3 2 2 3 3 3 3 2
CO2 3 3 3 3 2 2 3 3 3 3 2
CO3 3 3 3 3 2 3 3 3 3 3 2
(25x3=75 + 8x2 =16 ) = 91/99 = 91.91%
JSS Science and Technology University MBA 2020-22
Pag
e82
Course objectives
To impart employability skills
Course Oucomes
Co1. Imbibe communication skills
Co2. Analysing to take decisions
Co3 Assessing and evaluating situations- data to facilitate decision making
APTITUDE ESSENTIALS l
Modul
eNo
ContentsC DuHours
ration
1 Numbers system
a.Number system
3
b.Power cycle
c.Remainder cycle
d.Factors, Multiples
e.HCF and LCM
2 Reading comprehension a.Speed Reading Strategies
3 b.RC - Types and Tackling Strategies
3 Data arrangements and Blood
relations
a.Linear Arrangement
3 b.Circular Arrangement
c.Multi-dimensional Arrangement
d.Blood Relations
4 Time and work
a.Work with different efficiencies
3 b.Pipes and cisterns
c.Work equivalence
d.Division of wages
5 Sentence correction a.Subject-Verb Agreement
3 b.Modifiers
Nature Area Semester - III
Core Human Resource Credit Distribution
Course Code
MBA3PT1
Course Name:
Placement Training
L-0 P-1 T-0
CIE 50
Viva-Voce 50
JSS Science and Technology University MBA 2020-22
Pag
e83
c.Parallelism
d.Pronoun-Antecedent Agreement
e.Verb Time Sequences
f. Comparisons
g.Prepositions
h.Determiners
6
Coding & decoding, Series,
Analogy, Odd man out and
Visual reasoning
a.Coding and Decoding
3
b.Series
c.Analogy
d. Odd Man Out
e. Visual Reasoning
7 Percentages, Simple interest
and Compound interest
a.Percentages as Fractions and Decimals
3
b.Percentage Increase / Decrease
c.Simple Interest
d.Compound Interest
e.Relation Between Simple and Compound
Interest
8 Sentence completion and Para-
jumbles
a.Pro-active thinking
3
b.Reactive thinking (signpost words, root
words, prefix suffix, sentence structure clues)
c.Fixed jumbles
d.Anchored jumbles
9 Clocks, calendars, Direction
sense and Cubes
a.Clocks
3 b.Calendars
c.Direction Sense
d.Cubes
10 Time, Speed and Distance
a.Basics of time, speed and distance
3
b.Relative speed
c.Problems based on trains
d.Problems based on boats and streams
e.Problems based on races
11 Vocabulary
a.Vocabulary Demystified
3 b.Synonyms and Antonyms
c.Word Analogy
d.Miscellaneous Vocabulary
12 Data interpretation and Data
sufficiency
a.Data Interpretation – Tables
3 b.Data Interpretation - Pie Chart
c.Data Interpretation - Bar Graph
d.Data Sufficiency
13 Profit and loss, Partnerships
and averages
a.Basic terminologies in profit and loss
3 b.Partnership
c.Averages
d.Weighted average
JSS Science and Technology University MBA 2020-22
Pag
e84
e.Mixtures and alligations
14 Articles, Prepositions and
Interrogatives
a.Definite and Indefinite Articles
3
b.Omission of Articles
c.Prepositions
d.Compound Prepositions and Prepositional
Phrases
e.Interrogatives
15 Permutation, Combination and
Probability
a.Fundamental Counting Principle
2
b.Permutation and Combination
c.Computation of Permutation
d.Circular Permutations
e.Computation of Combination
f. Probability
16 Ratio and Proportion
a.Ratio
2 b.Proportion
c.Variation
d.Simple equations
e.Problems on Ages
2 17
Logical connectives, Syllogism
and Venn diagrams
a.Logical Connectives
b.Syllogisms
c.Venn Diagrams – Interpretation
d.Venn Diagrams - Solving
18 Voices and Speech a. Active Voice and Passive Voice b. Direct
Speech and Indirect Speech 2
19 Critical reasoning
a.Argument – Identifying the Different Parts
(Premise, assumption, conclusion)
b.Types of Questions 2
20
Logarithms, Progressions,
Geometry and Quadratic
equations.
a.Logarithm
2
b.Arithmetic Progression
c.Geometric Progression
d.Geometry
e.Mensuration
f. Quadratic Equations
21 Algebraic Expressions
a.Remainder of an expression
1.5 b.Factors, multiples, HCF and LCM of
expressions
c.Finding maxima and minima
22 Surds, Indices and
Simplification
a.Surds
1.5 b.Indices
c.Simplification exercises
23 Set Theory
a.Set definition and formulas
1.5 b.Power set
c.Sub set
d.Set multiplication
JSS Science and Technology University MBA 2020-22
Pag
e85
24 Functions
a.Roots of a function
1.5 b.Domain and range
c.Problems involving multiple functions
25 Cryptarithmetic - 1.5
26 Trigonometry
a.Heights and distance problems
1.5 b.Identities, angles
c.Simplification
27 Attention to detail
a.String matching
1.5 b.Text and image comprehension Qs
c.Decision based Qs
28 Image Interpretation a.Rebus puzzles
1.5 b.Forming words based on images
Total Duration 66 Hours
INTERVIEW ESENTIALS
Modul
e Topics Session description Hours
1 Group discussion - Basics
· Importance of GD round
· Skills assessed in GD round
· How to ace GD
· Dos and don’ts of a GD 2
· Idea generation techniques
·One mock GD participated by 12 volunteer
students, facilitated by the trainer
2 Personal Interview - Basics
· Self-introduction practice
· Body language – especially grooming 2
– for personal interview
· Personal interview – FAQs discussion
3 Resume writing - Basics
· How to write a good and impressive
Resume
· Important aspects of an impressive 2
Resume
·Sample template and formatting ideas
Total Duration 6
Hours
Course Articulation Matrix (CAM)
MBA302 Project Planning
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 2 2 2 3 3 3 3 2
CO2 3 3 3 2 2 2 3 3 3 3 2
CO3 3 3 3 2 2 3 3 3 3 3 2
(22x3=66 + 11x2 =22 ) = 88/99 =88.88%
JSS Science and Technology University MBA 2020-22
Pag
e87
Nature Area
Semester
Core Financial Management III
Course Code
MBA3F1
Course Name:
Mergers, Acquisitions and
Corporate Restructuring
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To make students understand the strategic importance of mergers and acquisitions in modern
business organization
2. To make students understand the different methods of corporate restructuring and takeover
defenses
3. To help students understand the mechanisms involved in determination of share exchange
ratios and valuation of firms
4. To expose students to the legal and regulatory framework of mergers and acquisitions.
5. To help students in application of theoretical concepts to practical situations involving
several cases
Course outcome:
Co1. The student will be able to understand various restructuring strategies and strategic
framework for restructuring and Mergers and Acquisitions.
Co2. The student will be able to apply M&A concepts, theories, restructuring strategies and
legal implications.
C03. The student will be able to identify and analyse Target firm and acquiring firms and
M&A process
Co4.The student will be able to evaluate, merger cash flows and post performance
Co5. The student will be able to draft post merger consolidated financial statements
JSS Science and Technology University MBA 2020-22
Pag
e88
Module 1: Corporate restructuring 8 Hours
A) Restructuring - Different forms of restructuring. Expansion, contraction, Management structure
and ownership control changes.
B) Mergers - in the nature of acquisitions and amalgamations. types of merger – motives behind
mergers – operating, financial and managerial synergy of mergers – value creation in horizontal,
vertical and conglomerate mergers – internal and external change forces contributing to M & A
activities
joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) –
management buy outs – master limited partnerships – employee stock ownership plans (ESOP)
Module 2: Strategic perspective 6 Hours
M & A – A strategic perspective- industry life cycle and product life cycle analysis in M&A decision,
strategic approaches to M&A- SWOT analysis, BCG matrix, Porter’s Five forces model
Module 3: Merger Theories 5 Hours
Theoretical background of merger. Development of merger and restructuring concept. Efficiency
theories – valuation theories – behavioral theories.
Module 4: Merger Process 3 Hours
Dynamics of M&A process- identification of targets-negotiation-closing the deal. Five stage model
–due diligence (detailed discussion). Process of merger integration – organizational and human
aspects – managerial challenges of M & A
Module 5: Valuation 8 Hours
Valuation approaches – discounted cash flow valuation – relative valuation – valuing operating and
financial synergy – valuing corporate control – valuing of LBO. Methods of financing mergers –
cash offer, share exchange ratio – mergers as a capital budgeting decision.
Module 6 : Accounting for amalgamation 8 Hours
Pooling of interest method, purchase method – procedure laid down under the Companies Act of
1956
JSS Science and Technology University MBA 2020-22
Pag
e89
Module 7 : Defenses 5 Hours
Takeovers, types, hostile takeover approaches, take over defenses – financial defensive measures –
Coercive offers and defense – anti-takeover amendments – poison pill defense
Module 8 : Legal and regulatory frame work of M & A 5 Hours
Provisions of Company’s Act 1956, Indian Income Tax act 1961 – SEBI takeover code, Provisions
of Competition Act
Recommended Books:
1. Fred Weston, Kwang S Chung, Susan E Hoag – Mergers, Restructuring And Corporate
Control – Pearson Education, 4/e
2. Mergers acquisitions and Business valuation – RavindharVadapalli – Excel books, 1/e
2007
3. AshwathDamodaran – Corporate Finance-Theory And Practice – John Wiley & Sons
4. SudiSudarsanam – Value Creation From Mergers And Acquisitions – Pearson Education,
1/e, 2003
5. Chandrashekar Krishna Murthy &Vishwanath. S.R, Merger Acquisitions & Corporate
Restructuring –– Sage Publication
6. Machiraju – Mergers And Acquisitions – New Age Publishers
Course Articulation Matrix (CAM)
MBA3F1 Mergers Acquisitions and Corporate Restructuring
PO1 PO
2 PO3 PO4 PO5 PO6 PO7 PO8
PSO
1
PSO
2
PSO
3
CO1 3 2 3 2 3 1 2 1 3 3 2
CO2 3 2 3 1 3 1 2 1 3 3 2
CO3 3 3 2 1 3 2 2 2 3 3 2
CO4 3 3 2 1 3 2 2 2 3 3 3
CO5 3 3 2 1 3 3 2 2 3 3 3
(28x3=84+ 19x2 =38 + 8x1 =8 ) = 130/165 = 78.7%
JSS Science and Technology University MBA 2020-22
Pag
e90
Course Objective:
The objective of this course is to provide an insight into various investment avenues, secondary
market operations and valuation of securities.
1. To inculcate the knowledge about investment process and financial markets.
2. To understand the concept of risk, return and its calculation
3. Calculation of fair value of securities using various models
4. To inculcate the knowledge about fundamental analysis and technical analysis and usage of
charts for investment.
Course Outcome:
Co1. The Student will be able to remember the basis features and characteristics of various
markets and securities.
Co2. The student will be able to understand the concepts of risk and return as an investment
management tool.
Co3. The student will be able to apply the concepts of various models for computation of
fair value of securities in real life situations.
Co4. The student will be able to analyze the fair value and the current market price of a
security and take the right decision to Buy, Sell or Hold a security.
Co5. The student will be able to compute and plot various charts and evaluate the results of
decision taken to Buy, Sell or Hold a security.
Nature Area Semester
Elective Financial Management III
Course Code
MBA3F2
Course Name:
Investment Analysis
Credit Distribution
L-3 P-0 T-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e91
Module 1: Investment Concepts 4.5 Hours
Introduction - Concepts of investment- Financial and non-financial forms of investment – Objectives
of financial investment, investment methods – Security and non-security forms of investment –
Sources of investment information- Investment Instruments
Module 2: Financial Markets and Exchanges 6 Hours
Financial markets – primary and secondary markets – major players and instruments in secondary
market - Functioning of stock exchanges, trading and settlement procedures at NSE & BSE. Stock
markets guidelines on primary & secondary markets
Module 3: Equity Valuation 6 Hours
Equity Valuation: Models -Valuation methods-dividend discount model, price earnings ratio, price
book value ratio, Price-sales ratio, free cash flow model-EVA & MVA, minority interest and
discounts.
Module 4: Bond Valuation 9 Hours
Bond valuation - Strategic role of bond, Bond terminology, types of bonds, value of bond, Bond
yield measures, bond price analysis, forecasting interest and determinants of interest rates, theories
of interest rates, analysis of deep discount bond, analysis of convertible bond , analysis of tax shelter
fixed investment avenues.
Module 5: Fundamental Analysis 6 Hours
Fundamental analysis - Objective and believes of fundamental analysis, frame work of fundamental
analysis concepts of intrinsic value- Economic Analysis : Economic forecasting methods, Industry
analysis and Company analysis.
Module 6: Technical Analysis 9 Hours
Technical analysis - Concepts of Technical analysis, Dow chart, PFC, Bar chart, Contrary opinion
theory - Confidence index, RSA, RSI, Moving average, MACD, Japanese candle stocks.
Module 7: Market Efficiency 3 Hours
Efficient market hypothesis - Concept of efficiency of stock markets, forms of efficient market
hypothesis, Empirical tests of efficient market hypothesis in Indian Market. Description of tests of
efficient market hypothesis.
JSS Science and Technology University MBA 2020-22
Pag
e92
Module 8: Personal Finance 4.5 Hours
Investment & Tax planning for individual investors: Mathematics and statistics of personal finance;
personal financial condition and goals setting; human financial life cycle; personal income tax
planning and strategies; personal risk management (life, health, disability, and property insurance);
debt and credit management (loans, lines of credit, etc.); renting, buying and financing a home;
building an investment portfolio (types of investments and their risks and returns); and retirement
planning.
Recommended Books:
1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH - 2nd Edition,
2005, 3/e
2. Investments – ZviBodie, &Mohanty – TMH – 6th Edition, 2005
3. Investment Management – VK Bhalla ( S.Chand& Co)
4. Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning.
5. Security Analysis & Portfolio Management – Fisher and Jordan , 6/e Pearson
6. Investment science – David G.Luenberger. Oxford.
7. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson / PHI, 5/e, 2001
8. Portfolio Management – Barua, Verma and Raghunathan (TMH), 1/e, 2003
9. Portfolio Management –S. Kevin – Prentice Hall India.
10. Reilley& Brown – Investment Analysis & Portfolio Mgmt. – Thomson Learning, 7/e, 2004
11. Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt. – Pearson
12. V A Avadhani – Securities Analysis & Portfolio Mgmt. – HPH
13. PunithavathyPandian – Security Analysis & Portfolio Mgmt. – Vikas, 2/e, 2005
Course Articulation Matrix (CAM)
MBA3F2 Investment Analysis
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 1 3 1 3 3 3 3 3
CO2 3 3 2 1 2 1 3 3 2 3 2
CO3 3 3 3 1 3 2 3 3 3 3 3
CO4 3 3 3 1 3 2 3 3 3 3 3
CO5 3 3 3 1 3 2 3 3 3 3 3
(39x3=117 + 9x2 =18 + 7x1 =7 ) = 142/165 = 86.06%
JSS Science and Technology University MBA 2020-22
Pag
e93
Course Objectives
1. To introduce the basics of merchant banking services, financial markets and to provide SEBI
guidelines for Merchant Bankers
2. To explain about modes of raising capital from international markets; to provide an
understanding of role of depositories and money markets
3. To explain about financial services including leasing and hire purchase
4. To make aware of other financial services, securitization of debt and marketing of financial
services
5. To appraise the students on the leading practical application oriented relevant and updates
case studies, doing case analysis and arriving at conclusions facilitating business decisions.
Course Outcomes
Co1. The student will be able to remember the basic features and characteristics of financial
markets and instruments dealt in Financial Markets.
Co2. The student will be able to demonstrate an understanding of financial markets and
instruments.
Co3. The student will be able to apply or follow the procedure involved in raising of long term
and short term funds.
Co4. The student will be able to analyze a given relevant business context using basic knowledge
of financial markets
Co5. The student will be able to demonstrate the skills of evaluating various options for raising
finance or acquiring long term assets.
Nature Area Semester
Elective Financial Management III
Course Code
MBA3F3
Course Name:
Merchant Banking and Financial Services
Credit Distribution
L-3 P-0 T-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e94
Module 1: Introduction to Merchant Banking 4 Hours
Merchant banking: Origin, Services rendered by Merchant bankers, Functions of Lead managers,
SEBI Guidelines for Merchant bankers. Non-Banking Finance Companies: Functions, RBI
Guidelines, Prudential Norms. Differentiating between Banking, Merchant Banking and Investment
Banking.
Module 2: Insurance Services 4 Hours
Need and importance Life and non life insurance- Players in life and non life insurance- Essentials
of insurance contracts- Risk appraisal and selection- Life and non life insurance products including
unit linked plans.
Module 3: Regulations 9 Hours
Merchant Banking- SEBI guidelines for merchant bankers – Issue Management – Equity issues –
Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities
– Raising capital from International markets: ADRs, GDRs, IDRs, ECB etc.
Module 4 : Lease and Hire purchase 13 Hours
Leasing: Concept, Steps in Leasing Transactions, Types of Lease, Legal frameworks, Advantages
and disadvantages of Leasing, Contents of a Lease Agreement, Matters on Depreciation and Tax,
Problems in leasing, Factors influencing Buy or Borrow or Lease Decision.
Hire Purchasing: Concepts and features, Hire Purchase Agreement, Comparison of Hire Purchase
with Credit sale, Installment sale and Leasing. Banks and Hire Purchase.
Module 5 : Credit rating 3 Hours
Definition and meaning, Process of credit rating of financial instruments, rating methodology,
Rating agencies, Rating symbols of different companies.
Module 6 : Securitization of debt 3 Hours
Meaning, Features, Special Purpose Vehicle, Types of securitisable assets, Benefits of
Securitization, Issues in Securitization, Pass through & Pay through Certificates.
JSS Science and Technology University MBA 2020-22
Pag
e95
Module 7 : Depository System 4 Hours
Objectives, activities, interacting systems, role of depositories and their services, Advantages of
depository system -NSDL and CDSL. Depository participants and their role- Stock Broking Services
including SEBI guidelines.
Module 8 : Money Market 5 Hours
Structure – Organized and Un-Organized Market, Call Money Market, Bills market, Market for
Government Securities., Money market Instruments: Treasury Bills, Repurchase Agreements /
Reverse Repo, Commercial bills, Commercial Papers, Certificate of Deposit. The role of merchant
banker in money market
Module 9 : Other Instruments / Services 3 Hours
Credit card – Bill discounting – Factoring – Forfeiting – Consumer finance – Reverse mortgage
service – Bridge Finance.
RECOMMENDED BOOKS:
1. Financial Markets and Services – Gordon & Natarajan, 7/e, Himalaya publishing, 2011.
2. Financial Services- Khan M.Y, 6/e, McGraw Hill, 2011.
3. Merchant Banking & Financial Services- Vij&Dhavan, 1/e, McGraw Hill, 2011.
4. Indian Financial System – Machiraju, 4/e, Vikas, 2010.
5. Gorden&Nataraju – Financial Services - HPH
6. Indian Financial System – Pathak - Pearson Education.
7. Merchant Banking Principles and Practice : H.R,Machiraju – New Age International
8. Financial Institutions and Markets L.M.Bhole – TMH, 5/e
9. Financial Markets & Institutions—S.G. Guruswamy—Thomson Learning
10. Merchant banking and financial services – N. Mohan – Excel books
Course Articulation Matrix (CAM)
MBA3F3 Merchant Banking and Financial Services
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 1 3 3 3 3 3 3 3
CO2 3 2 3 1 3 3 3 3 3 2 2
CO3 3 2 3 1 3 3 3 3 3 3 3
CO4 3 3 3 1 3 3 3 3 3 3 3
CO5 3 3 3 1 3 2 3 3 3 3 3
(44x3=132 + 6x2 =12 + 5x1 =5 ) = 149/165 = 90.30%
JSS Science and Technology University MBA 2020-22
Pag
e96
Nature Area
Semester
Core Financial Management III
Course Code
MBA3F4
Course Name:
Advanced Corporate Finance
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To gain knowledge of Working capital, capital structure and dividend decision
2. To provide an ability to plan WC policy, Cash budgets, Inventory, Capital structure and
dividend decision
3. To provide skills to analyse the impact of Financial decision on performance
4. To use Financial information and analysis in decision making
Course outcome:
At the end of the course student will
Co1: Understand the WC process, Fund raising and dividend decision
Co2: Apply financial knowledge in planning external fund requirements
Co3: Analyse, working capital, financial statements to understand performance
Co4: Evaluate financial decision for managerial decision making
Module 1: Working capital management 8 Hours
Determination of level of current assets. Sources for financing working capital. Bank finance for
working capital. (No problems on estimation of working capital) .Working capital financing: Short
term financing of working capital, long term financing of working capital. Working capital
leverages. Analysing the impact of working capital changes on profitability
JSS Science and Technology University MBA 2020-22
Pag
e97
Receivables Management
Receivables, Credit management through credit policy variables, marginal analysis, Credit
evaluation: Numerical credit scoring and discriminate analysis. Control of accounts receivables,
Factoring.
Module 2: Cash Management 8 Hours
Forecasting cash flows– Cash budgets, long-term cash forecasting, monitoring collections and
receivables, optimal cash balances – Baumol model, Miller - Orr model & stone model. Strategies
for managing surplus fund
Inventory Management
Determinations of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing
of raw material. Monitoring and control of inventories, ABC Analysis
Module 3: Capital structure decisions 6 Hours
Capital structure & market value of a firm. Leverages – Determination of operating leverage,
financial leverage and total leverage. Theories of capital structure – NI approach, NOI approach,
Modigliani Miller approach, traditional approach. Arbitrage process in capital structure
The Financing mix –Trade offs and theory – Optimal financing mix –operating income approach –
Cost of capital and value of the firm –Real time optimal financing mix. Choosing a finance mix-
views of rating agencies.
Module 4: Dividend policy 6 Hours
Theories of dividend policy: relevance and irrelevance dividend decision. Walter’s and Gordon’s
model, Modigliani and Miller approach. Dividend policies – stable dividend, stable payout and
growth. Bonus shares and stock split corporate dividend behavior. Legal and procedural aspects of
dividends Corporate Dividend Distribution Tax- empirical evidence of dividend policy.
Analyzing cash returned to the stockholders.- cash flow approach and comparable firm approach
JSS Science and Technology University MBA 2020-22
Pag
e98
Module 5: Understanding Financial Statements 7 Hours
Understanding the structure of financial statements – Asset mix of the business- asset measurement
and Valuation- Financing mix of liabilities and equities. Measuring earning and profitability.
Accounting measures of risk- Analysing real time statements
Module 6: Corporate Valuation 7 Hours
Adjusted book value approach, Stock and Debt approach, Direct Comparison Approach, Discounted
cash flow approach, Analyzing historical performance, estimating the cost of capital, forecasting the
performance. Calculating firm value and interpreting the results, DCF Approach- 2 stage and 3 stage
growth model, Free cash flow Equity valuation model, Economic Value Added (EVA) – concept,
components of EVA. Market Value Added (MVA)
Module 7: Intangible Asset companies 3 Hours
Financial management in intangible – intensive companies. Characteristics of intangibles,
implications for financial managements, Types and approaches to valuations of intangible assets
Module 8: Corporate financial modeling 3 Hours
Effect of inflation on ; Asset value, firm value, returns, Financial planning – Basis of financial
planning, sales forecast method, pro-forma P & L account method, pro-forma balance sheet method,
determination of External Financing Requirement (EFR).,
Reference Books:
1. Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th Edition
2. M.Y. Khan & P.K. Jain – Financial Management, (TMH), 5/e, 2004
3. AshwathDamodaran – Corporate Finance-Theory And Practice – John Wiley & Sons
4. I.M. Pandey – Financial Management (Vikas), 9/e, 2005
5. Brigham &Ehrhardt, Financial Management – Theory & Practice, Thomson Learning, 10/e –
2004
6. Ross, Westerfield& Jaffe, Corporate Finance– TMH – 7/e, 2005
JSS Science and Technology University MBA 2020-22
Pag
e99
Course Articulation Matrix (CAM)
MBA3F4 Advanced Corporate Finance
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO
1
PSO
2
PSO
3
CO1 3 3 3 3 2 1 1 1 3 3 3
CO2 3 3 3 2 2 1 1 1 3 3 2
CO3 3 3 2 2 2 2 1 2 3 3 2
CO4 3 3 2 2 2 2 2 2 3 3 3
(21x3=63+ 16x2 =32 + 7x1 =7 ) = 102/132 = 77.27%
JSS Science and Technology University MBA 2020-22
Pag
e10
0
Nature Area Semester
Elective Financial Management III
Course Code
MBA3F5
Course Name:
Derivatives
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives:
1. To make students understand the different types derivatives
2. To help students in understanding, option pricing models, option trading strategies and to
work out problems in these areas
3. To expose students to options on future contracts, using options to manage interest rate risk,
short term and long term interest rate futures and to work out problems in these areas
4. To help students in application of theoretical concepts to practical situations involving
several cases.
Course Outcomes
Co1. The student will be able to remember the fundamental concepts of derivative
instruments.
Co2. The student will be able to understand the concepts of derivatives as a financial risk
management tool.
Co3. The student will be able to apply the concepts of derivative instruments to real life
situations and compute the fair value of derivative instruments.
Co4. The student will be able to analyze the situation and adopt the appropriate strategy of
speculation, arbitrage or hedging based on the situation.
Co5. The student will be able to evaluate the results of various strategies adopted based on
the situation. Demonstrate the application of concepts learnt to practical situations involving
several cases of cost control and management.
JSS Science and Technology University MBA 2020-22
Pag
e10
1
Module 1: Introduction to Derivatives 4 Hours
Features - types - history - major markets dealing in derivatives - Financial derivatives management in India -
Regulations of financial derivatives in India.
Module 2: Forwards & Futures Markets 3 Hours
Pricing and trading mechanism - mechanics of futures market - types of futures - forward sources futures -
functional of futures market - Specifications of futures contract.
Module 3: Valuation of Futures 8 Hours
Determination of forward and futures prices - currency future - index and stock futures - commodity futures.
Module 4: Hedging Strategies 4 Hours
Hedging strategies using futures – Basic principles – Basis risk – Cross hedging- Minimum variance
hedge ratio. Stock index futures - Adjusting Beta of a portfolio - Methods in Hedging Portfolio using
Index – one to one hedging, Beta hedging, Minimum variance hedge. Rolling the hedge forward.
Module 5: Option Basics 6 Hours
Option terminology - distinction between options and futures contracts - properties of options.
Module 6: Options Trading Strategies 8 Hours
Trading strategies involving single option and a stock - hedging with options – Spreads –
combinations and other payoffs
Module 7: Option Pricing Models 10 Hours
Determinates of option price - Basic model - Binomial option pricing model - Black and Sholes
option pricing model - Option Greeks
Module 8: Swaps 5 Hours
Risk management using swaps: mechanics of interest rate swaps - valuation of interest rate swaps -
currency swaps - valuation of currency swaps.
Recommended Books:
1. John C.Hull, Options Futures & Other Derivatives, (Pearson Education), 6/e
2. Vohra & Bagri - Options &Futures- (TMH), 2/e
3. Derivatives- Valuation & Risk Management-Dubofsky& Miller - (Oxford University Press),
2004/05
JSS Science and Technology University MBA 2020-22
Pag
e10
2
4. Risk Management & Insurance - Harrington &Niehaus - TMH, 2/e
5. Risk Management & Derivative - Shulz - Thomson / Cengage Learning.
6. Introduction to Derivatives and Risk Management - Chance - Thomson Learning, 6/e, 2004
Options & Futures -Edwards & Ma - (MacGraw Hill), 1/e
Course Articulation Matrix (CAM)
MBA3F5 Derivatives
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 2 3 2 2 3 2 3 1 2 2
CO2 2 2 3 2 2 3 2 3 1 2 2
CO3 2 3 3 2 2 3 3 3 1 2 2
CO4 2 3 3 2 2 3 3 3 1 2 2
CO5 2 3 3 2 2 3 3 3 1 2 2
(21x3=63 + 29x2 =58 + 5x1 =5 ) = 126/165 = 76.73 %
JSS Science and Technology University MBA 2020-22
Pag
e10
4
Nature Area
Semester
Specialization Marketing Management III
Course Code
MBA3M1
Course Name:
Consumer Behaviour
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To appreciate the fascinating field of consumer behavior with the consumer at its
center.
2. To get a full grasp of quantitative and qualitative consumer research and judge the
reasons for mass marketing and segmentation of markets.
3. To recognize a feel of the internal processes like consumer perception, learning and
memory attitudes, motivation and emotion, personality, self-concept and lifestyle.
4. To acquire insights into the social and cultural influences on behavior.
5. To identify how communication combines the individual’s inner influences to the social
and cultural
Course Outcomes
CO1: Explore and compare the core theories of consumer behaviour in both consumer and
organisational markets
CO2: Appraise models of Consumer Behaviour and determine their relevance to particular
marketing situations
CO3:Analyse and demonstrate theories to real world marketing situations by profiling and
identifying marketing segments
CO4: Apply and enhance abilities to input this knowledge in the marketing planning process,
particularly in market segmentation, positioning, and marketing mix development
CO5: Critique the theoretical perspectives associated with consumer decision making,
including recognising cognitive biases and heuristics
JSS Science and Technology University MBA 2020-22
Pag
e10
5
Module 1: Introduction to Consumer Behaviour 6 Hours
Consumer Behaviour and marketing Strategy, Methods of consumer research, Applications of
consumer behaviour knowledge in marketing. Contributing disciplines and area like psychology,
social psychology, economics, anthropology etc. Diversity of consumers and their behaviors.
Profiling the consumer and understanding their needs. Segmentation , Consumer Decision making
process and decision making roles Information Search Process; Evaluative criteria and decision
rules. Are consumers Rational or emotional. Involvement theory and applications
Module 2 Consumer Motivation and Personality 8 Hours
Consumer needs, theories of Motivation and their applications. Process theories and content theories.
Personality and self concept. Theories of personality. Trait theory and measurement. Motivational
Research.
Module 3: Perception and Learning 7 Hours
Perception. Thresholds of perception, Subliminal perception, Perceptual process dynamics.
Positioning methods and measurement. Perceptual mapping methods . Consumer imagery, Learning
theories and their applications, Brand loyalty, Brand extensions. Conditioning theories, Cognitive
learning theories. Memory and retrival.
Module 4: Consumer Attitude and Self concept 7 Hours
Attitudes and Attitude Change; Concept and measurement of attitudes. Strategies of attitude change.
Attribution theory and Cognitive dissonance. Persuasion and persuasibility. Self Concept. Concept
of Multiple Selves. Development of the self. Image Congruence assumptions. Social Comparison
theory. Self-esteem. Body image and body esteem. Fashion, Cosmetics and Conspicuous
consumption.
Module 5: Family, Social Class , Reference Group, Culture 4 Hours
Family, family life cycle and decision-making. Social Class. The concept and measurement.
Mobility among social classes. Prestige products and status. Diffusion of Innovation and Opinion
Leadership . Psychographics and Lifestyle; Reference Group Influence; Theory of reference group
and applications Endorsements and reference group influence, opinion leadership.
JSS Science and Technology University MBA 2020-22
Pag
e10
6
Module 6: Cultural Diversity and Consumer Behaviour 4 Hours
Culture, the concept meaning Values and beliefs, Rituals, Customs, Tradition, Symbol and influence
in consumption. Consumer learning of culture. Consumer Socialization. Semiotics. Subcultures and
Cross Cultural issues in marketing. Consumption and persuasion-Issues of manipulation and long
term impacts on society and children. Consumer materialism. Consumer behaviour knowledge for
public policy.
Module 7: Consumer Decision Making Process 6 Hours
Problem Recognition, Information search, High Effort Judgment process, high effort decision
making processes, Low Effort judgment process- Learning Choice Tactics- Reinforcement,
Punishment, repeat purchase, choice tactics, decision making based on variety seeking needs, buying
on impulse
Module 8: Post-Decision Processes 6 Hours
Post-decision dissonance and regret, learning from consumer experience, factors influencing
learning from experience, formation of satisfaction dissatisfaction judgments- based on thoughts,
feelings-, and responses to dissatisfaction-complaints, responding to service recovery, responding
to negative word of mouth, Customer disposition, recycling, Gifting behavior, Mental Accounting
Recommended Books:
1. Wayne D Hoyer, Deborah J Macinnis (2008), “ Consumer behavior” Cenage learning
2. Micheal R Solomon, (2010), Consumer Behaviour: Buying, having, and Being, Prentice Hall.
3. Leon g Schiffman, Leslie Lazar kanuk, Joseph Wisendlit, “Consumer Behaviour” Prentice Hall
Course Articulation Matrix (CAM)
MBA3M1 Consumer Behaviour
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 2 2 2 2 2 2 2 2
CO2 3 2 2 2 2 2 2 2 2 2 2
CO3 3 2 3 3 2 2 2 2 2 3 2
CO4 3 2 3 3 2 3 3 2 3 3 3
CO5 3 2 3 3 2 3 3 2 3 3 3
(22x3=66 + 33x2 =66 ) = 132/165 = 80.0%
JSS Science and Technology University MBA 2020-22
Pag
e10
7
Nature Area
Semester
Elective Marketing Management
III
Course Code
MBA3M2
Course Name:
Business Marketing
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
The intent of this course is to introduce, discuss, and analyze topics important business marketing.
After completing this course, students should be able to:
1. Appreciate the intricacies and complexities of marketing in the context of Business to
Business
2. Understand the complex process of social exchange in the light of past and future
relationship paradigm
3. Develop abilities to understand and map socio psychological processes and take
decisions in the light of relationship paradigm
4. Understand and Develop strategic and tactical plans for the purpose of creation,
maintenance and dissolution of relationships.
5. Understand and appreciate the integrated view of different functional domains for
developing leadership in Business Marketing.
Course Outcome
Co1. Students will know key concepts, theories and models required to understand the
unique phenomena that emerge in managing business to business marketing.
Co2. Students will be able to identify, categorize, and analyze the various components of
the “business marketing related issues required in managing market relationships.
Co3. Students will be able to appreciate given market situation and apply relevant
concepts and tools that increase efficiency and effectiveness.
JSS Science and Technology University MBA 2020-22
Pag
e10
8
Co4. Students will be able to evaluate given service situation, develop strategies, and
develop interventions required to address key issues in markets.
Co5. Build upon important workplace skills (e.g., cooperation, teamwork, meeting
deadlines, report writing) through active learning activities and other classroom
exercises.
Module 1: Nature of Industrial Marketing 6 Hours
Nature, importance, demand, customer characteristics; industrial vis-à-vis consumer markets;
product classification and implications for customers and product types. Environmental factors;
purchase orientation
Module 2: Organizational Buying and Buyer Behavior 6 Hours
Procurement - objectives, situations process and influences; (To be discussed alongside buy grid
under different buying situations and appropriate marketing strategies over buying situations, phases
and buyer center influences). Models for determining the composition of organization buying center;
Melvin R.Materson model, Webster and Wind model, Sheth model, Choffray and Lilien models of
business buying behavior, Product analysis for identifying information needs of key influencers.
Module 3: Buyer Seller Relationships 6 Hours
Buyers’ perception of suppliers, Buyer – Seller relationships – need, types, objectives, strategies.
Customer Relationship Management – development, applications, customer life time value, benefits.
Approaches to influence business customers – integrated communication, sales presentations,
factory visits, negotiations, reciprocity, customer services, JIT, in situ vending. Overcoming buyer
uncertainty, product – service relationships. Vendor Selection and Vendor rating and qualifying
process and methods. Psychological factors influencing individual decision analysis, Conflict and
resolution in joint decision making and marketing implications
Module 4: Strategic Planning and Marketing Research 5 Hours
Strategic Planning in industrial markets, portfolio analysis and models, the industrial marketing
planning process., Formulating, developing and implementing marketing strategies. Market
potential assessment, market share analysis, sales analysis, competitor analysis, benchmarking.
Marker research design, analysis and decision making – short term and long term. Assessing market
JSS Science and Technology University MBA 2020-22
Pag
e10
9
opportunities, consumer research viv-a-vis business research. Marketing research process,
objectives, information sources, surveys, product evaluation criteria, product champions,
competitive intelligence – benefits, strategies.
Module 5: Segmentation 5 Hours
Need, basis, variables, requirements, process? Organizational characteristics, evaluation of potential
segments. Target marketing – differentiated and undifferentiated markets; their selection decisions.
Positioning, Branding – hierarchies, process, brand building, benefits.
Module 6: Product Planning 5 Hours
Industrial Product Management, Industrial Product Life Cycle Analysis, Developing product
Strategies for Established Products, Product Revitalization Decisions, Systems Marketing,
Professional Service Marketing: New product development, diffusion of innovation, product
development strategy, organizing for effective product development, organizational alternatives for
new product development, the new product development process.
Module 7: Business Marketing Channels and Logistics 5 Hours
Structure of business marketing channels, their motivation characteristics, qualification criteria, their
objectives; rules and responsibilities, selection decisions, Performance analysis. Typical Logistical
activities, major cost centers of market logistics, transportation model and selection criteria.
Module 8: Price Determinants 5 Hours
Factors influencing pricing decisions, perceived relative value of competing offerings. Cost
classification, economics of scale and scope and their impact on pricing. Pricing methods,
competitions reaction of pricing. Announcements pricing along PlC; Pricing policies, commercial
terms and conditions; competitive bidding.
Module 9: Marketing Communication Planning 5 Hours
Development of Industrial Sales force, selecting and recruiting industrial salespeople, developing
professional sales-people, areas of sales training, directing the sales force, effective use of sales
compensation, planning, organizing and controlling the selling function, Training Methods,
Development of Manuals, Methods of training need analysis and performance, managing
JSS Science and Technology University MBA 2020-22
Pag
e11
0
advertising, sales promotion and publicity strategy, industrial advertising media, the use of sales
promotion and publicity in industrial market, appropriating advertising funds, developing messing
strategy, developing and evaluating the media plan, the integrated promotion plan.
Recommended Books:
1. Krishna K Havaldar, Business Marketing, Tata McGraw Hill, Third Edition;
2. Robert R Reeder, Edward g Briety, Betty h Reeder, PHI, 2009 edition
Course Articulation Matrix (CAM)
MBA3M2 Business Marketing
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 2 2 2 2 2 2 3 3 3
CO2 2 3 3 2 3 3 3 2 3 3 3
CO3 3 3 3 2 3 3 3 2 3 3 3
CO4 3 3 3 2 2 2 3 2 3 3 3
CO5 2 2 3 2 3 3 3 3 3 3 3
(3*34) + (2*2) +(1*0) = 142/165 = 86%
JSS Science and Technology University MBA 2020-22
Pag
e11
1
Course Objectives:
1. To enable students appreciate the processes of sales management in detail given the larger
organizational objectives and goals
2. To enable students understand tools and frameworks for managing the function of sales
management in the organization.
3. To enable students appreciate the linkages of sales management with other functional
domains and its implications thereon.
4. To understand the basic functions of sales force management as well as theories and
concepts about appropriately managing the sales function to attain firm marketing
objectives.
5. To build the student’s ability to work in team-based management systems and to facilitate
the team-skills necessary for success in the sales area.
Course outcome:
Co1. Students will know key concepts, theories and models required to understand the
dynamics of sales management.
Co2. Students will be able to identify, categorize and analyses the customer decision process
for consumer buying and the related B2C sales process.
Co3. Students will be able to analysis how companies designing, managing, evaluating, and
modifying their strategies to effectively manage company’s sales operations.
Co4. Students will be able to evaluate the role of sales manager and his/ her responsibilities
in recruiting, motivating, managing and leading sales team.
Nature Area Semester
Elective Marketing Management III
Course Code
MBA3M3
Course Name:
Personal Selling and Sales Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e11
2
Co5. Students will be able to create and demonstrate the significant skills of sales person
which a firm takes to reach the customer. (e.g., cooperation, teamwork, meeting deadlines,
report writing etc.)
Module 1: Introduction to Sales Management 4 Hours
Nature and Role of Selling, Objectives, linkages with marketing and other functional domains of
management, Environmental Changes Affecting Sales Management. Role and Responsibilities of a
Sales Manager: Nature, Responsibilities, Social, Ethical, and legal Responsibilities of Sales
Personnel – reference to Hiring, Training, Coaching, Motivating, Setting Targets and Tracking
Performance, Organizing the Sales Effort, Allocation of Scarce Resources-Role of a Sales
Executive, Responsibilities, General Policies Sales, Product, Distribution, Pricing and promotion
Module 2: Planning the Sales Efforts 6 Hours
Strategic Planning, Tactical & Operational Planning, Sales Planning Process- Setting Objectives,
Operations to Meet, Organizing for Action, Implementing, Measuring Results against Standards,
Re-evaluating and Control. Identifying specific market opportunities and problems, Market Potential
and Sales Forecasting: Need, meaning, Importance, and process of assessing market potential, sales
forecast- Breakdown and Buildup Forecasting, Qualitative methods, Quantitative methods- Criteria
for choosing forecasting method.
Module 3: Design and Size of Sales Territory 5 Hours
Meaning, Importance Benefits of managing territory- market coverage, cost implications, customer
service, sales force evaluation- Criteria for territory design- potential, size, coverage, impediments-
Methods for designing territories- Buildup method, Breakdown method, Incremental method-,
Procedures for developing territories: objectives and criteria for territory formation, Bases for
developing territories, basic control units, salespeople’s workloads analysis, customer contact plan,
Assigning sales personnel to territories, evaluation and revision of sales territories Operating the
territory management system - Routing, Scheduling, Sales force structure- Product-based,
Geographic-based, Customer-based, Combination
Module 4: Sales Budgets and Sales Quotas 5 Hours
Purpose, Principles, Benefits, Mechanism, Types of budgets- Sales budget- Selling-expense budget,
Administrative budget & Profit budget, Methods of budgeting for sales force-Affordability method,
JSS Science and Technology University MBA 2020-22
Pag
e11
3
Percentage of sales method, Competitive parity method, Objective-and-task method, Return oriented
method-, Flexibility in budgeting. Purpose, Importance, Types of sales quotas- volume quotas, Profit
quotas, Expense quotas, Activity quotas, Methods of setting sales quotas: Quota setting processes,
using forecasts and market potential, past experience, executive judgment, compensation, self-
managed, administering sales quotas- Minimizing acceptance problems, Managing and controlling
people through quotas-, Limitations of sales quotas
Module 5: Planning and Hiring Sales Personnel 5 Hours
Determining specific requirements of the sales personnel, Sales personnel selection process:
Sourcing the candidates, Screening the candidates, Selection test, Background check, Personal
interview, Letters of recommendation, Physical examination, Making the employment offer
Module 6: Training and Motivating the Sales Force 6 Hours
Purpose Importance, Benefits and Types of sales training- Induction training, Follow-up or refresher
training, Training by the manufacturer to the distributor's sales force, customers, technology-based
training methods, role playing, on-the-job training, Designing the training program- product
knowledge, market knowledge, attitude training, Implementing the training program, Evaluating
training programs, Reference to Motivational theories, Motivation and Productivity of the Sales
Force, Effect of Personal Characteristics on Sales Force Motivation: Competitor, Achiever, Ego-
driven, Service-oriented, Sales motivational mix, Motivating the Sales Personnel at Different Stages
of their Career: Exploration stage, Establishment stage, Maintenance stage, Disengagement stage
Module 7: Compensating Sales Personnel 4 Hour
Balancing the needs of personnel, Managing effects of time, Characteristics of compensation plans:
Fairness, Flexibility, incentive and motivation, direction of efforts towards company objectives,
Ease of administration and comprehension, Types of compensation plans- Straight salary, Straight
commission plans, Combination salary plans, Designing compensation plans, Implementing
compensation plans, Sales contests, Sales force expenses: Expense plans, Types of expense plans,
Fringe benefits.
Module 8: Leading and Evaluating Sales Force Performance 6 Hours
Reference to Elements of sales analysis, Steps, Variations and Problems in sales analysis, Sales
audit: Marketing cost analysis: Types of costs, Procedure for cost analysis, Marketing audit:
Procedure for a marketing audit, Components of a marketing audit, Profitability analysis: Break-
JSS Science and Technology University MBA 2020-22
Pag
e11
4
even analysis, Capital budgeting tools, Principles of analysis: Iceberg principle, Cross-
classifications, Determinants - Internal Factors, External Factors- Information Sources for
Evaluation, Criteria for the Evaluation, Establishing Performance Standards, Methods of Sales Force
Evaluation-Essays, Rating Scales, Forced Choice Method, Ranking
Module 9: Personal Selling 6 Hours
Personal selling and its fit in the promotional mix, Characteristics of personal selling, Roles of
Personal Selling, the evolution of personal selling, Advantages, Importance of Personal Selling,
Difference Between Selling and Marketing, sales channels, trends in personal selling, Forms of
personal selling, Personal Selling Approaches, The Sales Process
Recommended Reading
1. Sales Management–Charles M Futrell - Thomson Learning -6th edition
2. ABC’s of Relationship Selling Through Service –Charles M Futrell
3. Personal Selling-Building Customer Relationship –Rolph E. Anderson, Alan J. Dubinskt
4. Fundamentals of Selling –Charles M Futrell
5. Selling and Sales Management –David Jobber and Geoff Lancaster–7th edition
6. Cracking the Sales Management Code – Jason Jordan Michelle Vazzana
Course Articulation Matrix (CAM)
MBA3M3 Personal Selling and Sales Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 1 2 1 2 3 2 2 1 2 1
CO2 2 2 2 1 2 3 3 2 1 2 1
CO3 2 2 3 2 3 2 2 2 2 2 2
CO4 3 3 3 2 3 3 2 2 2 2 3
CO5 3 3 3 2 3 3 3 3 3 3 3
(21 x 3 = 63 + 27 x 2 = 54 + 7 x 1 = 7) = 124/165 = 75%
JSS Science and Technology University MBA 2020-22
Pag
e11
5
Course Objectives:
1. To understand the concept and techniques of International Marketing
2. To develop strategies for entering into international markets and managing overseas
operations.
Course Outcomes
CO1: Articulate the importance of international trade to organizations and the nation’s
economy.
CO2: Appreciate the nuances and challenges of doing business in very different cultural
environments.
CO3: Understand how managers perform the functional tasks that constitute international
marketing such as marketing “mix” standardization and adaptations.
CO4: Demonstrate understanding of strategies and tactics that can lead to successful
international marketing given environmental constraints.
CO5:Apply various exports procedures and formalities to run an export business
Module 1: Concept of International Marketing 10 Hours
Importance of International trade for countries, role of central banks, Currency flows and exchange
rate mechanisms, international trade frameworks and policy, evolution of supranational institutions,
Impact of Trade and Investment, Policy Responses to Trade Problems, Country based and firm based
theories. Organization orientations EPRG concept
Nature Area Semester
Elective Marketing III
Course Code
MBA3M4
Subject Name:
International Marketing
Credit Distribution
L - 3 T -0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e11
6
Module 2: Identifying opportunities in Global arena 8 Hours
Cultural environment and economic environment, opportunities with regional Economic Integration,
conflicts between a home- and host-country’s political and legal environment and link between
different actions and different levels of risks firms face in overseas markets.
Module 3: International Marketing Strategy and implementation 8 Hours
Process of formulating, developing and implementing global marketing strategy, Understanding
consumer, industrial, and government markets, emergence of global consumer, country-of-origin
effects, marketing to global consumers, implementation of strategies through organization structure
and controls.
Module 4: Market entry and expansion strategies 6 Hours
Screening and selection of markets; International -Exporting licensing contract manufacturing, joint
venture, setting -up of wholly owned subsidiaries aboard with benefits and drawbacks,
implementation and control of these entry strategies
Module 5: International marketing Mix and Global marketing mix 8 Hours
Designing, modifying, or developing a product and services to meet the needs of a regional or global
basis, E-commerce, advertising, and sales strategies, pricing, understand counter trade, transfer
pricing mechanisms, global distribution and logistics.
Module 5: Procedures and documentation of international trade 4 Hours
Terms of Payment; open account, documentary collection –DP and DA process and operation; Letter
of credit and (banks) parties involved in transactions; Types of LC, International Transportation
Issues, transportation Infrastructure, availability of Modes, Terms of sale and important
documentation in international shipments
Module 6: Getting Paid for Exports 4 Hours
Introduction to arranging Finance for Exports Pre-shipment Finance, Post-shipment finance,
Managing export risk through forward contract, role of commercial Banks in trade, Forfaiting and
Factoring.
Recommended books:
JSS Science and Technology University MBA 2020-22
Pag
e11
7
1. International Marketing, Michael R Czinkota, IikkaRonkainen, Cengage Learning
2. International Marketing 15th Edition by Philip Cateora , Mary Gilly, John Graham
3. International Marketing Strategy (5th Edition) 5th Edition by Frank Bradley
Course Articulation Matrix (CAM)
MBA3M5 International Marketing
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 1 3 1 1 1 1 2 1 1 1
CO2 2 3 2 3 2 1 3 2 1 2 1
CO3 3 2 3 2 1 2 3 2 2 2 1
CO4 3 2 2 2 2 1 2 2 3 2 1
CO5 1 2 3 1 1 1 1 2 1 2 2
(10x3=30 + 24x2 =48 + 21x1 =21) = 99/165 = 60.0%
JSS Science and Technology University MBA 2020-22
Pag
e11
9
Course Objectives:
1. To provide the student with a thorough knowledge of various methods and practices of
Compensation Management.
2. To understand the law governing compensation.
3. To discuss the art and science of compensation practice and its role in promoting a
company’s competitive advantage
4. To develop and strengthen overall analytical skills of students in managing employee
compensation.
5. To sensitize emerging trends and challenges in compensation management
Course outcome
Co1: Students will be able to learn basic compensation concepts and the context of
compensation practice.
Co2: Students will be able to illustrate different ways to strengthen the pay-for-performance
link.
Co3: Students will be able to analyse the concepts of Payment and employee benefits issues
of employees.
Co4: Students will be able to critically evaluate the implications for strategic compensation
and possible employerapproaches to managing legally required benefits.
Module 1: Introduction to Compensation and Benefits: 6 Hours
Compensation - Definition - Compensation Responsibilities – Compensation System Design Issues
–Compensation Approaches, purpose, components, Characteristics of best compensation plans.
Fixed pay and variable pay, Understanding the terminologies- compensation, benefit, salary, pay,
Nature Area Semester
Elective Human Resource Management III
Course Code
MBA3H1
Course Name:
Compensation Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e12
0
basic pay, wage, CTC, allowance, incentive, commission, reward, recognition, perquisite, fringe
benefit, , subsistence allowance, reimbursement, consolidated pay, stipend, service charges, pay
scales, severance pay, terminal benefit, bonus, joining bonus, retention bonus, relocation pay,
increment, and stagnation increment. Equity Concept (internal and external).
Module 2: Economic theories of wages: 6 Hours
Importance of economic theories in the understanding of compensation and benefits, the evolution
of just wage doctrine of Thomas Aquinas, subsistence wage theory of Adam Smith and David
Ricardo, wage fund theory of John Stuart Mill and Nassau Senior, marginal productivity theory of
Alfred Marshal and John Bates Clark, bargaining theory by Arthur Cecil Pigou, residual claimant
theory by Francis. A. Walker, surplus value theory by Carl Marx, and other theories.
Module 3: Principles of compensation determination: 6 Hours
Wage Determination: Principles of wage and salary administration, methods of wage determination
in India; wage boards: structure, scope and functions – Pay Commissions. Job evaluation and salary
survey The wage Mix – Development of Base Pay Systems – The Wage Curve – Pay Grades – Salary
Matrix – Compensation as a Retention Strategy- Compensation differential-Strategy.
Module 4: Benefits and incentives: 6 Hours
Meaning, significance and characteristics, basis for benefits payment, statutory benefits- employees
state insurance, provident fund, gratuity, unemployment benefits, and skills up gradation benefits,
pension, employees’ compensation and Maternity benefit, non-statutory benefits- insurance against
injury, illness, disability, fatal accident and death. Meaning and significance of incentives, basis for
incentives payment, purpose and types- regular, periodical and occasional incentives, cash incentives
and incentives as fringe benefits. Stock options.
Module 5: Executive compensation: 6 Hours
Meaning and significance of executive compensation, unique features of executive compensation,
fixed components and variable components, perquisites and benefits basis for determining executive
compensation, statutory upper limit on executive compensation as per Companies Act 1956, stock
options, joining bonus, retention bonus and severance pay.
Module 6: Law Relating to compensation: 8 Hours
JSS Science and Technology University MBA 2020-22
Pag
e12
1
Payment of wages Act 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, The
Employee’s Provident Fund and Miscellaneous Provision Act, 1952, The Payment of Gratuity Act,
1972
Module 7: Taxation on salary and benefits: 6 Hours
Meaning and significance of taxation on salary, Professional tax of state government on salaries
people, income tax of central government on salaries people. Components of salary and benefits
which are exempted from payment of tax. Approaches to create salary structures to minimize the tax
liability.
Module 8: International Compensation 4 Hours
Expatriate Compensation and its Objectives, Elements of Expatriate’s Compensation Package-
global convergence of compensation practices - Problems & challenges.
Recommended Books:
1. Compensation- Milkovich G. T, Newman J .M, &VenkataRatnam C. S,McGrawhill
Irwin,2009.
2. Compensation Management - Deb Tapomoy, Excel Books, 2009.
3. Employee Reward - Michael Armstrong, Universities Press, 2007.
4. Compensation Management in a knowledge- based world, Richard I. Henderson, Pearson
Education
5. Luis R. Gomez-Mejia & Steve Werner, Global compensation - Foundations and perspectives
Routledge, 2008
Course Articulation Matrix (CAM)
MBA3H1 Compensation Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 2 1 1 2 3 1 2 3 3 3
CO2 2 3 2 2 2 3 2 3 3 2 2
CO3 3 3 3 2 2 2 2 2 3 3 3
CO4 2 3 3 2 2 3 3 2 3 2 3
(19x3=57 + 22x2 =44 + 3x1 =3 ) = 104/132 = 79%
JSS Science and Technology University MBA 2020-22
Pag
e12
2
Nature Area Semester
Elective Human Resource Management III
Course Code
Course Name:
Credit Distribution
L-3 P-0
T-0
MBA3H2
Human Resource Development
CIE 50
SEE
50
Course Objectives:
1. To emphasize the importance of training in improving the core competencies and expertise of the
individuals and organization to have an edge over their competitors.
2. To understand the broadening role of training and development.
3. To provide both conceptual and practical value for developing training programs that meets
strategically and tactical needs.
Course Outcomes:
1. Apply the knowledge of training need analysis and design appropriate Human Resource
Development Programs.
2. Understand the ways of implementing and evaluating the HRD Programs.
3. Examine the role of Employee Development and Employee Engagement approaches and
techniques used in business organizations.
4. Analyze the importance of career management, Employee Counseling and Wellness
Services.
Preamble
The Evolution of HRD- Relationship between HRM & HRD - Roles of HRD Professionals -
Challenges to Organizations and to HRD
JSS Science and Technology University MBA 2020-22
Pag
e12
3
Module 1 6 Hours
Training Process model - Training Need Assessment – Framework for Conducting Training Need
Analysis- Cause and outcomes of Need Assessment – Participants in Need Assessment – Methods
used in Need Assessment - Approaches to TNA
Module 2 6 Hours
Designing Effective HRD Programs: Defining the Objectives – Make Versus Buy Decision –
Selecting the Trainer – Train the Trainer Program –Transfer of Training - Preparing the Lesson Plan
– Selecting Training Methods and Media – Preparing Training Materials – Scheduling the HRD
Program.
Module 3 8 Hours
Implementation HRD Programs: Learning Pyramid - Training Delivery Methods – On the Job
Training, Classroom Training Approaches, Self Paced/Computer Based Training– Issues concerning
Training Program Implementation - Dry Run, Pilot Program.
Module 4 8 Hours
Evaluation of HRD Programs – Reasons for Evaluating Training –Framework of Evaluation Criteria
–Kirkpatrick’s Four Level Framework , Comprehensive Model of Training Criteria – Measures to
determine outcomes – Evaluations Practices – Evaluation of Training Costs – Cost/Benefit
Evaluation, Cost-effectiveness Evaluation – Training Instruments/Tests.
Module 5 6 Hours
Employee Development: Approaches to Employee Development - Formal Education, Assessment
Centers, Benchmarks, Performance Appraisal, Job Experiences – Job Enlargement, Job Rotation,
Job Enrichment, Transfers, Promotions and Downward Moves, Temporary Assignments, Projects
and Volunteer Work; Interpersonal relationships- Mentoring, Coaching; The Development Planning
Process; E- learning & Employee Development.
JSS Science and Technology University MBA 2020-22
Pag
e12
4
Module 6 3 Hours
Employee Engagement – Degree of employee engagement – Gallop’s Model; Mercer Model –
Drivers of Engagement – Driving engagement in organizations – Measurement of employee
engagement.
Module 7 4 Hours
Career Management - Importance – Career Management’s influence on Career Motivation –
Components of Career Motivation; Traditional career v/s Protean Career; Career Development
Model; Career Management System - Self assessment, Reality check, Goal setting, Action planning;
Role of employees, Managers, HR Managers and Company in Career management; Challenges in
Career Management – Dual Career Paths, Plateauing, Skill Obsolescence, Coping with Career
Breaks, Balancing Work and Life, Coping with Job Loss, Dealing with Older Workers, Pre –
Retirement and Retirement.
Module 8 7 Hours
Employee Counseling and Wellness Services – Employee Counseling as an HRD Activity –
Employee Counseling Programs – Employee Assistance Programs – Stress Management
Interventions – Employee Wellness Programs (EWPs) – Health Promotion Programs – Issues in
Employee Counseling.
Recommended Books:
1. Human Resource Development – Werner and Desimone, Cengage Learning
2. Effective Training - P. Nick Blanchard & James .w. Thacker, Pearson Education, Second Edition
3. Training and Development – Raymond A Noe McGraw Hill
4. Training and Development- Concepts and Practices – S K Bhatia – Deep and Deep Publications
Pvt Ltd.
Course Articulation Matrix (CAM)
MBA3H2 Human Resource Development
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 3 2 2 2 3 3 3 2 2 3
CO2 3 3 2 2 3 3 3 2 2 3 2
CO3 2 2 3 2 2 2 3 3 3 3 3
CO4 3 2 2 2 2 3 3 3 2 3 3
(23x3=69 + 21x2 =42 + 0x1 =0 ) = 111/132 = 84.09%
JSS Science and Technology University MBA 2020-22
Pag
e12
5
Course Objectives:
1. To understand organization theory in the context of geographical and cultural environment.
2. To introduce to the students, the practice and theory of organization with some of its
complexities. This will include understanding organizational goals, various designs and
structures available for different organizational contexts ,culture and process like decision
making, communication and politics.
3. The main objective of the course is to build a perspective organizational design including
recent Advancement and link them with various relevant theoretical streams.
Course Outcomes:
Co1: Students will be able to remember the contextual and structural concepts of
Organization structure
Co2: Students will be able to understand different determinants of designing the organization
structure.
Co3: Students will be able to analyze the theory and concepts of organization structure which
helps in
strategic decision making.
Co4:Students will be able to critically evaluate the and apply the concepts to various
contingent scenarios at organizations.
Nature Area Semester
Elective Human Resource Management III
Subject Code
MBA3H3
Subject Name
Organization Structure, Process and
Design
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e12
6
Module 1: Organization 6 Hours
Nature and scope– overview of various components and structure – evolution of organization theory
– organizational theories – images of organization
Module 2: Organizational Effectiveness 5 Hours
Definition – importance and approaches to organizational effectiveness – the goal attainment
approach – the systems approach – the strategic approach – constituencies approach – the competing
values approach.
Module 3: Organizational Processes 5 Hours
Organizational work flow processes / business processes – process re-engineering – work flow as
the basis for organizational design.
Module 4: Organizational Design 10 Hours
Determinants of organizational design – components of organizational design – complexity –
formulization – centralization – types of organizational structures – technological determinants of
organizational design –organizational structure strategy– strategic choices – strategic failures.
Module 5: Inter-Organizational Relationships 8Hours
Organizational ecosystems; the changing role of management; inter-organizational framework;
resource dependence; resource strategies; power strategies; collaborative networks; international
origins; population ecology; institutionalism
Module 6: Decision Making 6 Hours
Organizational decision making and strategy formulation: Organizational decisions and approaches
Module 7: Managing Organizational Culture 4 Hours
The essence of organizational culture – definition –strong and weak cultures – organizational culture
and strategy – when cultures collide – human face of mergers and acquisitions -culture and
organizational effectiveness
Module 8: Managing Organizational Evolution 4 Hours
JSS Science and Technology University MBA 2020-22
Pag
e12
7
Growth and decline of organizations –– globalization and competition – customer and quality –
managing growth and decline –cultural and structural adjustments
Recommended Books:
1. Organization Theory – Mary Jo Hatch – Oxford Publication, 2005
2. Organization Theory – Richard Hall – Pearson/PHI, 7/e, 1999
3. Designing Organizations – Philip Sadler – Kogan Page India Ltd
4. Organization Behavior – Concepts, Controversies And Applications – Stephen Robbins –
Pearson/PHI, 11/e
5. Organizations: Structure, Processes And Outcomes - Richard Hall – Pearson/PHI
6. Organization Theory And Behavior – R A Sharma – TMH, 2003
7. Managing Radical Change – SumantraGhoshal, Gita Piramal – Viking Penguin India,
2004
8. Re-Engineering The Organizations – Jeffery N Lowenthal – TMH, 2002
9. Corporate Restructuring: Strategies And Implications – Aima – Excel Books
10. Reengineering The Corporation – Michael Hammer And James Champy
11. Fourth Eye – Excellence Through Creativity – Pradip N K Khandwalla – Wheeler
Publishers
Course Articulation Matrix (CAM)
MBA3H3 ORGANIZATIOAL STRUCTURE PROCESS AND DESIGN
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 1 1 3 3 3 2 2 3
CO2 3 3 3 1 1 3 3 3 2 2 3
CO3 3 3 3 1 1 3 3 3 2 3 2
CO4 3 3 3 1 1 3 3 3 2 3 2
(28x3=84+ 6x2 =12 + 8x1 =8 ) = 104/132= 78%
JSS Science and Technology University MBA 2020-22
Pag
e12
8
Course Objectives:
1. To render a useful understanding of the components and means of sustaining Industrial
peace anchored on harmonious Employee-Management relations.
2. This course orients the students with the concepts of employee-employer relationships and
the practices in the industry that enables the students to understand better the concepts of
industrial relations.
3. To prepares the students to grasp and apply the principles of IR and develop an awareness
of the significance of industrial peace
4. To become familiar with the major statutes and regulations pertaining to employment
practices in the Indian Workforce
Course outcome
CO1: Students will be able to understand the history of labour movement in India.
CO2: Students will be able to demonstrate an advanced understanding of the underlying legal
principles, rules and institutions which regulates Indian work relationships
CO3: Students will be able to critically analyse the legal rules and institutions which regulate
work relationships using theoretical, contextual and historical perspectives.
CO4: Students will apply the salient features of welfare and wage Legislations and integrate
the knowledge of Labour Law in General HRD Practice.
Module 1: Background of Industrial Relations 6 Hours
Introduction– Definition, scope, objectives, factors affecting IR, participants of IR, importance of
IR. Approaches to Industrial relations, system of IR in India –Historical perspective & post-
Nature Area Semester
Elective Human Resource Management III
Subject Code
MBA3H4
Subject Name
Industrial Relations and Labour
legislations
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e12
9
independence period, Code of Discipline and historical initiatives for harmonious IR, Government
policies relating to labor, ILO and its influence on Legal enactments in India.
Module 2: Collective Bargaining & Negotiation: Collective Bargaining 6 Hours
Definition, Meaning, Nature, essential conditions for the success of collective bargaining, functions
of collective bargaining, importance of Collective Bargaining, collective bargaining process,
prerequisites for collective bargaining, implementation and administration of agreements.
Negotiations-Types of Negotiations-Problem solving attitude, Techniques of negotiation,
negotiation process, essential skills for negotiation, Workers Participation in Management.
Module 3: Grievance procedure and Discipline management: 6 Hours
Grievance - Meaning and forms, sources of grievance, approaches to grievance machinery,
Grievance procedures, model grievance procedure. Discipline - Causes of Indiscipline -
Maintenance of discipline. Principles of Natural Justice, Judicial approach to discipline, Domestic
enquiries, Disciplinary procedures, approaches to manage discipline in Industry, Principles of Hot
stove rule. Trade Unions: Meaning, trade union movement in India, Objective, role, functions and
legal framework of Trade Unions in Modern Industrial Society of India.
Module 4: Industrial Conflicts 6 Hours
Industrial conflict – perspectives, Nature of conflicts and its manifestations causes and types of
Industrial conflicts, prevention of Industrial conflicts, industrial disputes act of 1947, settlement
Machinery of Industrial disputes. Paradigm shift from industrial relations to employee relations –
shift in focus, difference, employee relations management at work, culture and employee relations.
Part -B
Module 5: Laws on Working Conditions 7 Hours
The Factories Act, 1948, Industrial Disputes Act, 1947, Industrial Employment (Standing Orders)
Act, 1946
Module 6: Law Relating to compensation: 8 Hours
Payment of wages Act 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, and Equal
Remuneration Act1976. The Employee’s Provident Fund and Miscellaneous Provision Act, 1952.
Payment of Gratuity Act 1972.
Module 7: Law Relating to Social Security Benefits 4 Hours
JSS Science and Technology University MBA 2020-22
Pag
e13
0
Employees State Insurance Act1948, Employees Compensation Act 1923, Maternity Benefit Act
1961,
Module 8: Labour Law reforms (2019) 4 Hours
Introduction to New labour codes: The code on wages, The occupational safety, security &welfare
code, The code on social security, The code on Industrial relations. Prevention of Sexual harassment
at workplace.
Recommended Books:
1. R S Davar – Personnel Management and Industrial Relations, Vikas Publishing House,
Mumbai, 10/e, 2005
2. Myers, A Charles and Karnnappan S – Industrial Relations in India, Asia Publication
House, Mumbai.
3. Essentials of Human Resource Management and Industrial Relations - Subba Rao – 3rd
Revised Edition 4. Dynamics of Industrial Relations – Mamoria&Mamoria
4. Labor Industrial Laws – Dr. V. G. Goswami , Eighth Edition
Course Articulation Matrix (CAM)
MBA3H4 Industrial Relations &Labour legislations
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 2 3 3 1 2 3 2 3
CO2 2 1 2 1 3 1 3 3 2 2 2
CO3 3 3 3 2 2 2 2 1 3 3 2
CO4 2 3 3 3 1 3 3 2 3 2 2
(20x3=60 + 17x2 =34 + 6x1 =6) = 100/132 = 76%
JSS Science and Technology University MBA 2020-22
Pag
e13
1
Nature Area
Semester
Elective Human Resource Management
III
Subject Code
MBA3H5
Subject Name
Organizational Learning and Knowledge
Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
The intent of this course is to introduce, discuss, and analyze topics important to learning in
organizations. After completing this course, students should be able to:
1. Appreciate the intricacies and complexities of domain of Organizational Learning and
Knowledge Management
2. Develop abilities to understand the socio psychological dynamics of learning and develop
interventional mechanisms for creating learning organization
3. Understand and Develop strategic and tactical plans for the purpose of creation environment
for developing learning organizations
4. Understand self in the context of learning initiate changes; develop skills required towards
becoming a HR Professional.
Course Outcome
Co1. Students will know key concepts, theories and models required to understand the unique
phenomena of Learning.
Co2. Students will be able to identify, categorize, and analyze the various components of the
individual and organizational concepts related developing Learning Organization.
Co3. Students will be able to apply tools and processes for developing Learning Organizations
JSS Science and Technology University MBA 2020-22
Pag
e13
2
Co4. Build upon important workplace skills (e.g., cooperation, trustworthiness, collaboration,
develop alternative mental models, team learning) through active learning activities and other
classroom exercises.
Module 1: Learning Organization 7.5 Hours
Introduction to Learning Organization – importance of learning in organization, meaning, Pre-
conditions for creating a learning organization- Learning Organization Model: Policy learning-
Operational learning - Strategic learning; Typology of Learning – Dynamics of Organizational
Learning
Module 2: Unlearning 3 Hours
Forgetting and Unlearning – Typology of Forgetting – Barriers to Unlearning – Facilitation of
Unlearning
Module 3: Personal Mastery 7.5 Hours
Developing Personal mastery: Spirit, Mastery and Proficiency, resistance, personal vision, holding
creative tension, the power of powerlessness, commitment to truth, using sub consciousness, seeing
the connectedness to the world, compassion, commitment to the whole, and fostering personal
mastery in an organization
Module 4: Mental Models 6 Hours
Appreciating Mental Models: the new world view, the disease of hierarchy, reflective practice,
espoused theory versus theory in use, balancing advocacy and inquiry, linkages with personal
mastery.
Module 5: Shared Vision 6 Hours
Building a Shared Vision: meaning, importance, encouraging personal vision, from personal vision
to shared vision, enrollment, attitudes towards vision, sustaining vision, linkages with personal
mastery and mental models
JSS Science and Technology University MBA 2020-22
Pag
e13
3
Module 6: Learning terms 6 Hours
Enabling Learning in Teams: potential wisdom of teams, dialogue and discussion, handling conflict
and defensive routines, learning to practice linkages with shared vision personal mastery and mental
models
Module 7: Data-Information –Knowledge 6 Hours
Understanding Data, Information and Knowledge - Types of Knowledge - Knowledge Management
Myths –Knowledge Management System Life Cycle, Knowledge Creation– Knowledge
Architecture: People Core - The Technical core; Knowledge Capture Techniques
Module 8: Knowledge transfer 6 Hours
Knowledge Transfer & Sharing – Knowledge Transfer – The Knowing – Doing Gap – Pre-requisites
for Transfer – Transfer methods, Problem of knowledge transfer - Transfer Strategies – Inhibitors of
Knowledge Transfer – Types of Knowledge Transfer, The Share or Hoard Dilemma in Knowledge
Sharing
Recommended Books
1. The Learning organization-Bob Garratt
2. The fifth Discipline-Peter.M.Senge
3. Knowledge Management – SudhirWarrier – Vikas 2003
4. Knowledge Management – Elias M Award, Hussain M Ghazini – Pearson Education
2004
5. Knowledge Management in Organizations – Donald Hislop – Oxford University Press
Course Articulation Matrix (CAM)
MBA3H6 Organizational Learning and Knowledge Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 3 3 3 3 2 3 3 3
CO2 3 3 3 3 3 3 3 2 3 3 3
CO3 3 3 3 3 3 3 3 2 3 3 3
CO4 3 3 3 3 3 3 3 2 3 3 3
(3*39) +(2*5) +(1*0) =127/132=96.6
JSS Science and Technology University MBA 2020-22
Pag
e13
5
Course Objectives:
1. To provide insights into the core concepts of strategic management.
2. To evaluate various business strategies in dynamic market environments.
3. To gain insights into various strategic management models
Students will be able to:
Co1. Understand Strategy as a process of envisioning and planning to create SCA and achieve
above average returns
Co2. Demonstrate the knowledge in formulating strategies to gain sustainable competitive
advantage
Co3. Analyze the competitive environment of the business
Co4. Evaluate challenges and opportunities faced by managers in pursuing growth strategies
Co5. Select suitable strategic approaches to implement a business
Module 1: Strategic Management and Strategic Competitiveness 5 Hours
Strategy making process, Understand above average returns as a measure to determine that firm has
competitive advantage, benefits of strategy management, Component of strategic management
model.
Nature Area Semester
Core General Management IV
Subject Code
MBA401
Subject Name
Strategic Management
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e13
6
Module 2: Strategic Direction 6 Hours
Understand strategic management process business definition & Organization values that build
mission statement. Describe strategic vision, mission, goals, long term objectives, short term
objectives and discuss their value to the strategic management process.
Module 3: Situation Analysis Part I - The Internal Environment 9 Hours
Resource based strategy, Identify the strength and weakness by analyzing the internal environment.
Understand the concept of Value and discuss its importance. Define capabilities and discuss how
they are developed. Match Core competencies with resources and capabilities. Use value chain to
identify and evaluate resources and capabilities. Discuss importance of preventing core
competencies from becoming core rigidities.
Module 4: Situation Analysis Part II - The External Environment 12 Hours
Explain the importance of a firms’ external environment that helps identify opportunities and threats.
Describe the general environment and the industry environment. Understand the competitive
landscape. Porters five competitive forces and explain how the five forces shape competition within
an industry and limits profitability. Understand the different methods to carry out competitor
Analysis, sources of potential competition and mobility barriers within strategic groups. Business
firms opportunities, threats constraints, economic considerations, technological considerations.
Competitive behavior of firms in Industry leading to competitive dynamics, Offensive and defensive
strategies that lead to competitive dynamics, First, and late movers and advantages and
disadvantages, Model of competitive rivalry, Conditions for undertaking competitive actions &
drivers of competitive behavior, outcomes of competitive dynamics.
Module 5: Strategy Formulation Part I –Business Level Strategies 9 Hours
Development of concepts for competitive positioning, Cost leadership/ Differentiation/Focus/Broad
differentiation strategies & how firms strive to achieve with benefits and drawbacks of each generic
strategy. If strategies were generic then how and why does each firm within industry pursue varying
strategies. Strategies in High Technology Industry. Value creation frontier -a desire for firm to be
different and competitive.
JSS Science and Technology University MBA 2020-22
Pag
e13
7
Module 6: Strategy Formulation Part II - Corporate Level Strategies 12 Hours
Establishing a competency agenda, Pursuing growth through concentration strategies by market
penetration their risks and benefits. Growth through product or market development, Horizontal and
Vertical Integration strategies. Key drivers for company to diversify. Understand differences in
related diversification & unrelated diversification. Competing in foreign markets, various modes of
entry benefits and drawbacks, Entry through new startups, Strategic alliances & acquisition. Global
Strategies, key drivers for changes in the global strategies.
Module 7: Strategy Formulation Part III -Strategies to fit Industry and company situations
5 Hours
Environmental fit & Resource fit, Industry attractiveness factors, and how attractiveness translated
into numbers. Opportunities across industry life cycle emerging, growth, matured, declining and
hostile markets.
Module 8: Strategy Implementation 6 Hours
Organizational design, structures and controls. Importance of integrating strategy implementation
and strategy formulation. Organizational structures used to implement different business level
strategies. Organizational structures used to implement different corporate level strategy. How
corporate culture promotes implementation of strategy, types of control systems
Recommended Books
1. Strategy and the Business Landscape – PankajGhemawat
2. Strategic Management – Competitiveness and Globalization: Michael A. Hitt, Duane Ireland,
Robert E. Hokinson , : South Western, Thomson Learning
3. Competitive Advantage, Michael E. Porter, South Western, Thomson Learning
4. Crafting and Executing Strategy, Arthur Thmpson, A.J.Strickland, Arun Jain, McGrawhill
5. Strategic Management An Integrated Approach 7th Charles W. L. Hill & Gareth R. Jones &
Joan Penner-Hahn – Biztantra
6. Strategic Management – A dynamic Perspective, Mason Carpenter, PrashantSalwan, Perason
JSS Science and Technology University MBA 2020-22
Pag
e13
8
Course Articulation Matrix (CAM)
MBA401 Strategic Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 3 3 3 1 1 2 3 2 1
CO2 3 2 2 1 1 1 2 3 3 1 2
CO3 3 3 3 3 1 2 3 2 2 1 3
CO4 3 3 1 2 3 1 3 3 3 3 2
CO5 3 3 2 3 2 2 2 1 3 3 3
(27x3=81 + 15x2 =30 + 13x1 =13 ) = 124/165 = 75.15%
JSS Science and Technology University MBA 2020-22
Pag
e13
9
Nature Area Semester
Core Marketing Management
IV
Subject Code
MBA402
Subject Name
Services Management
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
Course Objectives
After completing this course, students should be able to:
1. Appreciate the intricacies and complexities of domain of services
2. Understand the complex process of social exchange in the light of past and future relationship
paradigm
3. Develop abilities to understand and map socio psychological processes in services and take
decisions in the light of relationship paradigm
4. Understand and Develop strategic and tactical plans for the purpose of creation, maintenance
and dissolution of relationships.
5. Understand and appreciate the integrated view of different functional domains for developing
service leadership.
Course Outcome
Co1. Students will know key concepts, theories and models required to understand the unique
phenomena that emerge managing services.
Co2. Students will be able to identify, categorize, and analyze the various components of the
“services management related issues required in managing service quality.
Co3. Students will be able to appreciate given service situation and apply relevant concepts and
tools that increase quality and efficiency effectively.
Co4. Students will be able to evaluate given service situation, develop strategies, and develop
interventions required to address key issues in service businesses.
JSS Science and Technology University MBA 2020-22
Pag
e14
0
Co5. Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines,
report writing) through active learning activities and other classroom exercises. Become
better, more aware, and maybe less naive services consumers.
Module 1: Introduction to Services Management and Understanding Services 6 Hours
Nature of Services, Macroeconomic Trends and Opportunities, Distinctive Marketing Challenges
Posed by Services, Categorization of Services
Module 2: Frame work for Understanding customer Perceptions 6 Hours
Service encounters and Process Flows, perceived service quality, satisfaction and perceived value,
Introduction to the Gaps Model of Service Quality, Customer Expectations of Satisfaction and
Quality, Customer Perceptions of Satisfaction and Quality
Module 3: Managing and Understanding the Service Experience 6 Hours
The Three-Stage Model of Consumer Behavior Applied to select Services in terms of behavior and
expectations, The Service Delivery System, Theatre as a Metaphor for Service Delivery, Role and
Script Theories Applied to Services
Module 4: The Service Offer- Understanding and Closing Gap 1 6 Hours
Customer Research, Key Steps in Service Planning, Core and Supplementary Services, The Flower
of Service—Adding Value via Supplementary Services, Branding of Services, Designing the Service
Enterprise: New Service Development, Technology in Services, Service Quality, Process
Improvement (DEA supplement), Segmentation Targeting and Positioning of Services in
Competitive Markets.
Module 5: Understanding and Closing Gap 3 6 Hours
Role of customers and employees- boundary spanners, support staff in delivering services. Managing
People for Service Advantage: Importance of Service Personnel, Conflicts in Boundary—spanning
Roles and Implications of Role Stress, The Cycles of Failure, Mediocrity, and Success, Selection,
Training, and Motivation of Service Staff, Service Leadership and Service Culture
JSS Science and Technology University MBA 2020-22
Pag
e14
1
Module 6: Designing Customer Service Processes 6 Hours
Understanding and Closing Gap 2: Service Standards, Development, and Design, Blueprinting as a
Basic Tool for Understanding and Managing Service, Processes, Service Process Redesign,
Increasing Customer Participation
Module 7: Designing the Service Environment 6 Hours
The Services cape Model, Dimensions of Service Environments, Engineering Customer Service
Experiences, Managing Capacity and Demand, Managing Waiting Lines, Balancing Demand and
Capacity
Module 8: Pricing Services and Revenue Management 6 Hours
Objectives and Foundation for Setting Prices, Cost-based, Value-based, and Competition-based
Pricing, Revenue Management, Ethical Concerns and Perceived Fairness of Pricing Policies
Module 9: Designing the Communications Mix for Services 6 Hours
Understanding and Closing Gap 4, Communication Strategies for Services, Branding and
Communications
Module 10: Managing Customer Loyalty and Organizing for Service Leadership 10Hours
Relationship Marketing: Service Switching, Retention, the Economics of Customer Retention,
Managing the Customer Pyramid, the Wheel of Loyalty, Loyalty Programs, CRM Strategies,
Customer Feedback and Service Recovery: Consumer Complaining Behavior, Principles of
Effective Service Recovery Systems, the Power of Service Guarantees, the Service Profit Chain,
Financial and Economic Effects of Service
Recommended Books
1. Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler (2000),’ Services Marketing-
Integrating Customer Focus Across the Firm’ Second, , McGraw- Hill/Irwin.
2. Christopher H Lovelock, JochenWirtz (2010), “Services Marketing: People, Technology,
Strategy” Prentice Hall, 2010-626 Pages.
JSS Science and Technology University MBA 2020-22
Pag
e14
2
Course Articulation Matrix (CAM)
MBA402 Services Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 2 1 2 1 1 1 3 2 3
CO2 2 2 1 1 2 2 2 1 3 3 3
CO3 2 2 3 1 1 1 2 1 2 3 2
CO4 2 3 3 2 3 3 2 1 3 3 3
CO5 1 1 1 1 2 2 3 3 1 3 3
(3*16) + (2*18) +(1*18) =102/165=61.8%
JSS Science and Technology University MBA 2020-22
Pag
e14
3
Course Objectives:
1. To encourage students to find entrepreneurship opportunities as career growth
2. To enable students experience the basics of developing the business plan
3. To enable students appreciate to work under different environmental, financial and
market considerations that essentially goes into developing a successful business proposal
Course outcomes
Co1. To identify business opportunities and elements of success of entrepreneurial ventures
Co2. Recognize key processes necessary to bring new products and services to market
Co3. Demonstrate a fundamental comprehension of business opportunity from the
perspective of a prospective investor.
Co4. To evaluate the commercial viability of bringing new products and service to the market:
Co5.Develop a business plan
Course components for Entrepreneurship and Innovation
The course will comprise:
Lectures on the processes, tools and techniques of entrepreneurship
Quiz on specific topics and progressive development of business plan and other assessment
items to practice the techniques of entrepreneurship and innovation
Develop a comprehensive and well structured business plan
Final VIVA VOCE
Lecture Sessions
Nature Area Semester
Core General Management IV
Subject Code
MBA4WS1
Subject Name
Entrepreneurship Development
Workshop
Credit Distribution
L-0 T-0 P-2
CIE 50
Viva-Voce 50
JSS Science and Technology University MBA 2020-22
Pag
e14
4
Entrepreneur – Concept, meaning and definition of entrepreneur and entrepreneurship Types
of Entrepreneurs: Characteristics and qualities. Examples of Innovations leading
entrepreneurial ventures. Growth Strategies, Steps in setting up a small unit Patents and IPR
Financing types
Preparation of project plan – Components of an ideal business plan: market plan, financial
plans, operational plan, and HR plan - project report significance and contents,
Important institutions that assist for implementing a business
Components of a business plan
Identify and clearly describe a new business opportunity (based on well identified gaps in
the market)
Review and describe the business model, Value Proposition, Revenue and Cost Drivers,
Research and analyze the dynamics of the context in which the new business will operate
Research and analyze the market potential for the new business opportunity
Develop and describe an innovative business model and strategy for developing a viable,
ongoing business based on the identified opportunity
Develop a marketing plan for the new business
Develop and operations plan for the new business
Analyze resource requirements (including Manpower) for establishing the new business
Develop financial projections, including start-up costs, cash-flow forecasts, P&L and balance
sheets for the new business over its start-up phase
Research and identify potential sources of finance
Estimate the value of the new business, develop a financing proposal and develop an offer
structure and a harvest/exit plan for the new venture
Business Plan Submission and presentation
Given the nature of the course, absence in one class will automatically lead to non-understanding of
subsequent classes discussions. Therefore attendance on all Classes Compulsory, Absence without
Permission on relevant ground would lead to the grade of ‘not-pass’,
Recommended Books
1. Collins and Lazier W, Beyond entrepreneurship, Prentice Hall, New Jersey
JSS Science and Technology University MBA 2020-22
Pag
e14
5
2. Hisrich R D and Peters M P, “Entrepreneurship” 5th Edition Tata McGraw-Hill
3. David Oates, A Guide to Entrepreneurship, Jaico Publishing House, Mumbai
4. Vasant Desai, Dynamics of entrepreneurial development and Management, Himalayan
Publishing
Course Articulation Matrix (CAM)
MBAW4S2 EDP
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 3 3 2 1 3 1 3 3
CO2 3 3 3 3 3 2 1 3 1 2 3
CO3 3 2 3 3 2 2 1 2 1 2 1
CO4 3 3 3 3 1 2 1 2 3 3 1
CO5 3 1 1 3 1 2 1 3 3 3 1
(29x3=87 + 11x2 =22 + 15x1 =15 ) = 124/165 = 75.15%
JSS Science and Technology University MBA 2020-22
Pag
e14
6
APTITUDE ESENTIALS Sl
No Topic Name Sub-Topics
Duration in
Hours
- Pre-assessment 1 Hour
(Online)
1 Numbers system
a. Number system
b. Power cycle c. Remainder cycle 2
d. Factors, Multiples
e. HCF and LCM
2 Reading comprehension
a. Speed Reading Strategies
2 b. RC - Types and Tackling
Strategies
3 Data arrangements and
Blood relations
a. Linear Arrangement
b. Circular Arrangement
c. Multi-dimensional
Arrangement 2
d. Blood Relations
4 Time and work
a. Work with different
efficiencies
b. Pipes and cisterns
c. Work equivalence 2
d. Division of wages
5 Sentence correction
a. Subject-Verb Agreement
b. Modifiers
c. Parallelism
d. Pronoun-Antecedent
Agreement 2
e. Verb Time Sequences
f. Comparisons
g. Prepositions
Nature Area Semester
Core Human Resource IV
Course Code
MBA4PT2
Course Name:
PLACEMENT TRAINING
Credit Distribution
L-0 T-0 P-1
CIE 100
SEE 0
JSS Science and Technology University MBA 2020-22
Pag
e14
7
h. Determiners
6
Coding & decoding, Series,
Analogy, Odd man out and
Visual reasoning
a. Coding and Decoding
b. Series c. Analogy 2
d. Odd Man Out
e. Visual Reasoning
7 Percentages, Simple interest
and Compound interest
a. Percentages as Fractions and
Decimals
b. Percentage Increase /
Decrease
c. Simple Interest
d. Compound Interest 2
e. Relation Between Simple
and Compound Interest
8 Sentence completion and
Para-jumbles
a. Pro-active thinking
b. Reactive thinking (signpost
words, root words, prefix
suffix, sentence structure
clues)
c. Fixed jumbles 2
d. Anchored jumbles
9 Clocks, calendars, Direction
sense and Cubes
a. Clocks
b. Calendars
c. Direction Sense 2
d. Cubes
10 Time, Speed and Distance
a. Basics of time, speed and
distance
b. Relative speed c. Problems based on trains 2
d. Problems based on boats
and streams
e. Problems based on races
11 Vocabulary
a. Vocabulary Demystified
b. Synonyms and Antonyms
c. Word Analogy 2
d. Miscellaneous Vocabulary
12 Data interpretation and Data
sufficiency
a. Data Interpretation – Tables
b. Data Interpretation - Pie
Chart
c. Data Interpretation - Bar
Graph 2
d. Data Sufficiency
13 Profit and loss, Partnerships
and averages
a. Basic terminologies in profit
and loss
b. Partnership
JSS Science and Technology University MBA 2020-22
Pag
e14
8
c. Averages 2
d. Weighted average
e. Mixtures and alligations
14 Articles, Prepositions and
Interrogatives
a. Definite and Indefinite
Articles
b. Omission of Articles
c. Prepositions
d. Compound Prepositions and
Prepositional Phrases 2
e. Interrogatives
15 Permutation, Combination
and Probability
a. Fundamental Counting
Principle
b. Permutation and
Combination
c. Computation of Permutation
d. Circular Permutations 2
e. Computation of
Combination
f. Probability
16 Ratio and Proportion
a. Ratio
b. Proportion c. Variation 2
d. Simple equations
e. Problems on Ages
17
Logical connectives,
Syllogism and Venn
diagrams
a. Logical Connectives
b. Syllogisms
c. Venn Diagrams –
Interpretation 2
d. Venn Diagrams - Solving
18 Voices and Speech
a. Active Voice and Passive
Voice b. Direct Speech and
Indirect Speech
2
- Post-assessment 1 Hour
(Online)
Total Duration 36 Hours
INTERVIEW ESENTIALS
JSS Science and Technology University MBA 2020-22
Pag
e14
9
Sl.no Duration
1 Group discussion - Basics
· Importance of GD
round
· Skills assessed in GD
round
· How to ace GD
· Dos and don’ts of a GD 2
· Idea generation
techniques
·One mock GD participated
by 12 volunteer students,
facilitated by the trainer
2 Personal Interview - Basics
· Self-introduction
practice
· Body language –
especially grooming 2
– for personal interview
· Personal interview –
FAQs discussion
3 Resume writing - Basics
· How to write a good
and impressive
Resume
· Important aspects of an
impressive 2
Resume
·Sample template and
formatting ideas
Total Duration 6 Hours
JSS Science and Technology University MBA 2020-22
Pag
e15
1
Nature Area
Semester
Elective Financial Management IV
Course Code:
MBA4F1
Course Name:
International Financial
Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. To explore the complexities of corporate financial management in an international
setting.
2. To build financial skills in managers for identification and management of opportunities
and risk relating to international investments, exchange rate fluctuations, international
financial markets and government policy changes.
3. To provide an introduction to international finance theory.
4. To develop knowledge, capability, and skills necessary for making sound financial
decisions for a multinational firm.
5. To understand the concept of risk management and hedging by firms with international
operations.
Course outcome
CO1. Students will be able to recognizing the international integration of financial markets
and its implications for financial managers.
CO2. Students will be able to use critical thinking skills in identifying and understand
international financial issues and information that are involved in business problems.
CO3. Students will be able to learn how to apply appropriate problem-solving techniques to
business problems arising from operating in a global environment.
CO4. Students will be able to critically analyzing functional skills, strategies, and applying
knowledge of international finance
JSS Science and Technology University MBA 2020-22
Pag
e15
2
CO5. Students will be able to Evaluating instruments and strategies used by multinational
corporations to hedge financial risk.
Module 1: International financial Environment 3 Hours
Importance, rewards and risk of international finance- Goals of MNC – Exposure to international
risk- International Monetary system- Multilateral financial institution-Government influence on
exchange rate.
Module 2: International flow of funds 6 Hours
Balance of payments(determination of current account, capital account and ORA)-International
Trade flows-International Capital Flows-Agencies that facilitate International flows – Equilibrium,
disequilibrium and adjustment of Balance of payment and Trade deficits – J Curve Effect.
Module 3: International Financial Markets 10 Hours
Foreign exchange markets-foreign exchange trading-Cash and Spot exchange markets-foreign
exchange rates and quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreign
exchange market participants-arbitrage profit in foreign exchange markets, Swift Mechanism.
Module 4: Forecasting foreign Exchange rate 6 Hours
International Parity Relationship: interest rate parity, purchasing power parity and fisher effects
Forecasting exchange rates.
Module 5: Foreign Exchange Exposure 3 Hours
Introduction to Forex Exposure - Transaction exposure- Translation exposure- Economic exposure
Module 6: Foreign Exchange Exposure Management 8 Hours
Management of Transaction exposure- Management of Translation exposure- Management of
Economic exposure
Module 7: Interest rate risk and Currency swaps 7 Hours
Introduction - Importance of Interest rate risk - Measurement of Interest rate risk- Management of
interest rate risk- Covering of risk in the future market- options market. Types of swaps- currency
Swaps-Interest rate Swap.
JSS Science and Technology University MBA 2020-22
Pag
e15
3
Module 8: International Capital Budgeting 5 Hours
Concept, Problems associated, Evaluation of a project, Factors affecting International Capital
Budgeting - Risk Evaluation - Impact on Value.
Recommended Books
1. Eun and Resnick – International Finance Management ---(Tata McGraw Hill), 4/e
2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004
3. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 5/e
4. V. Sharan – International Finance Management- PHI 3/e
5. MadhuVij- Multinational Financial Management – Excel
6. Jain, Periyad, and Yadav – International Finance Management ---(Mc Millan)
7. S P Srinivasan and Dr B Janakiram - International Finance Management ---(Biztantra
Wiley Dreamtech, 2005).
Course Articulation Matrix (CAM)
MBA4F1 International Financial Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 3 3 2 2 3 2 2 2
CO2 3 2 3 3 3 2 2 3 2 2 2
CO3 3 3 3 2 2 3 2 3 2 1 2
CO4 3 3 3 2 2 3 2 3 2 1 1
CO5 3 3 3 2 2 3 2 3 2 1 1
(25x3=75 + 24x2 =48 + 5x1 =5 ) = 128/165 = 77.57%
JSS Science and Technology University MBA 2020-22
Pag
e15
4
Course Objectives
1. To introduce the concepts of Taxation and Tax Management.
2. To enable the application of concepts, rules and provisions of Tax laws in India.
3. To analyze the data and enable the management to take decisions in order to optimize its tax
liability.
4. To integrate the implications of tax rules and provisions with other functions.
5. To sensitize students towards the Income Tax acts, rules, regulations, provisions and its
implications on the tax liability of an assesse.
Course Outcomes
Co1. The student would remember the basic concepts of tax laws applicable in India.
Co2. The student would understand the basic concepts of income tax such as residential
status, tax incidence, etc.
Co3. The student would be able to apply the income tax provisions involved in determination
of income from different heads of Income.
Co4. The student would be able to analyze and determination of tax liability of various
assesses.
CO5 - The student would be able to evaluate the practical situation and apply the theoretical
concepts for finalizing of accounts and arriving at total tax liability of an assesse.
Module 1: Basic concepts 4.5 Hours
Assessment year, previous year, person, assesse, Income, charges on income, gross total income,
capital and revenue receipts, residential status, receipt and accrual of income, connotation of income
deemed to accrue or arise in India, incidence of tax, Tax Planning, Tax Evasion, Tax Management.
Nature Area Semester
Elective Financial Management IV
Course Code:
MBA4F2
Course Name:
Tax Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e15
5
Module 2: Introduction to Heads of Income and Income Salary 10.5 Hours
Explanation under various heads of income, income from salary (Basic problems).
Module 3 – Income from House Property 4.5 Hours
House property, Income from House Property (Basic Problems)
Module 4: Profits or Gains from Business or Profession 9.0 Hours
Income under the head profit and gains of business or professions and its computation- basis- method
of accounting- scheme of business deductions/ allowance- deemed profits- maintenance of books,
Depreciation (Both Theory and Problems) special provisions relating to 44AD, 44AE and
44AF.Problems on computation of income from business/ profession. Computation of taxable
income of a firm and partners.
Module 5 – Income from Capital Gains 7.5 Hours
Income under capital gain, basis of charge, transfer of capital asset, inclusion and exclusion from
capital asset, capital gain, computation, theory and problems, slump sale, Exemptions, capital gain
in special cases, Securities Transaction Tax(88E)
Module 6: Income from Other Sources 3.0 Hours
Income from other sources (theory) and basic problems.
Module 7: Computations 3.0 Hours
Clubbing provisions, implications of unexplained debits and credits, Setoff and carry forward of
losses. Deductions: Permissible deductions –under Ch. VI-A 80C, 80CCC, 80D, 80DD, 80DDB,
80E, 80U, Sec 10A, 10B, 10BA.
Module 8 – Indirect Tax (Workshop Mode) 6.0 Hours
Indirect Taxes - GST
JSS Science and Technology University MBA 2020-22
Pag
e15
6
Recommended Books
1. Text Books: Lal and Vashisht, Direct Tax, Pearson latest edition.
2. VinodSinghania- Students Guide to Income Tax – Taxman Publications, latest edition
3. V S Datey – Indirect Taxes – Taxman Publications Latest edition
Course Articulation Matrix (CAM)
MBA4F2 Tax Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 1 3 1 3 3 3 3 2
CO2 3 3 1 1 2 1 2 1 2 2 1
CO3 3 3 3 1 3 2 3 2 3 3 3
CO4 3 3 3 1 3 2 3 2 3 3 3
CO5 3 3 3 1 3 2 3 2 3 3 3
(32x3=96 + 13x2 =26 + 10x1 =10 ) = 132/165 = 80.00%
JSS Science and Technology University MBA 2020-22
Pag
e15
7
Nature Area Semester
Elective Financial Management IV
Course Code:
MBA4F3
Course Name:
Portfolio Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives:
1. To discuss portfolio management theory and practice, students will deliberate the
relationship between risk and portfolio diversity, how different people might be more or less
attracted to different investment portfolios.
2. To acquaint students with the theoretical foundation of modern portfolio theory, return (both
nominal and real), risk, and the trade-off that risk-averse investors must make between the
two.
3. To understand the basic portfolio theories and their implications for portfolio construction
and management.
4. To understand and be able to apply equity and bond portfolio management strategies and
portfolio performance evaluation methods
5. To understand issues related to portfolio optimization.
Course outcomes
Co1. Identify the reasons why invest in securities, how to measure the performance of
securities and investment opportunities.
Co2. Understanding the benefits of diversification of holding a portfolio of assets and the
importance played by the market portfolio.
Co3. Apply knowledge of portfolio management and portfolio risk concepts.
Co4. Analyzing functional skills, strategies for equity and bond portfolio
Co5. Evaluate portfolio performance and construct portfolio.
JSS Science and Technology University MBA 2020-22
Pag
e15
8
MODULE 1: Portfolio 4 Hours
Introduction to Portfolio Management: Models for Portfolio theory, Asset allocation decisions.
MODULE 2: Portfolio models 10 Hours
Markowitz diversification models of measuring market risk. A comparative analysis of Models.
Sharp’s single index model - determination of corner portfolio - international diversification.
MODULE 3: Asset pricing theories 8 Hours
Asset pricing theories – CAPM and Arbitrage pricing theories.
MODULE 4: Strategies 3 Hours
Portfolio revision - active, passive strategies and formula plan.
MODULE 5: Portfolio performance 10 Hours
Measuring and evaluating portfolio performance - Measures of return – Sharp’s measures - Types
measure-Jensen’s differential return approach. Fama portfolio decomposition - performance
evaluation of portfolio manager.
MODULE 6: Bond Portfolio Management 6 Hours
Fixed income portfolio management – Bond Risk management tools- types of risks, duration,
immunization, convexity, term structure of interest rates, yield spread analysis.
MODULE 7: Active Portfolio management 6 Hours
The Lure of Active Portfolio management – Objectives – Market Timing and Security Selection -
Treynor Black Model Portfolio Construction.
Recommended and Reference Books:
1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH
2. Investments – ZviBodie, and Mohanty – TMH – 10th Edition
3. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson
4. Portfolio Management – Barua, Verma and Raghunathan (TMH)
5. Portfolio Management –S. Kevin – Prentice Hall India.
6. Investment Analysis and Portfolio Management – Reilley and Brown – Thomson Learning,
7/e, 2004
JSS Science and Technology University MBA 2020-22
Pag
e15
9
Course Articulation Matrix (CAM)
MBA4F3 Portfolio Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 3 1 3 2 2 3 2 1 2
CO2 3 2 3 1 3 2 2 3 2 1 2
CO3 3 3 3 1 2 3 2 3 2 1 2
CO4 3 3 3 1 2 3 2 3 2 1 1
CO5 3 3 3 1 2 3 2 3 2 1 1
(23x3=69 + 20 x2 = 40 + 12x1 =12 ) = 121/165 = 73.33%
JSS Science and Technology University MBA 2020-22
Pag
e16
0
Nature Area
Semester
Elective Financial Management
IV
Course Code:
MBA4F4
Course Name:
Principles and Practices of Banking
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
The Course Objectives
• To demonstrate a well-founded understanding of financial intermediaries and how they work
• To critically evaluate the role of an efficient banking system through regulation in the
economic development
To enable students to understand the risks in banking and mitigating the same
• Outline and discuss some of the most central concepts and techniques used in the analysis of
banking institutions
• To analyse the complex data to evaluate the health of the Banks
Course outcomes
Co1: Students will be able to describe banking and central banking functions
Co2: Students will be able to explain, interpret- summerise and classify the banking activities
Co3: Students will be able to apply the regulatory framework to the banking activities
Co4:Students will be able to analyse the banks prudency and financial performance
Co5: Students will be able to critically evaluate the developments in banking activities
Module 1: Introduction to Banking system and structure in India 6 Hours
Development of Banking in India- Structure of Banking Industry, Organization of Banking Industry,
Role and functions of RBI, Competition in banking industry, Functions of Banks in an Economy,
Bank Failures and its implications, Growth in banking
Module 2: Risks in Banking 6 Hours
JSS Science and Technology University MBA 2020-22
Pag
e16
1
Interest Rate risk , Credit Risk, Treasury Risk, Operational Risk, Market Risk , Risk management
in Banks.
Module 3: Management of Bank Capital 6 Hours
Need for Regulation, Banking Risks and Regulations, Basel Recommendations, Capital Adequacy
Compliance, Basel Framework for Capital Adequacy, Capital Adequacy of Banks in India
Module 4: Regulatory Framework of Banks 6 Hours
Need for Disclosure Requirements- Disclosure of capital adequacy – Asset quality – investments ,
Negotiable Instruments Act, AML Guidelines, Banking Ombudsman
Module 5: Issues in Bank Management 7 Hours
Bank Marketing, HR Challenge, Bank Audit mechanism, Bank mergers, Banking in International
Environment, Innovation in Banking, Financial Inclusion
Module 6: Special Services of banks 3 Hours
Issue Management Services, Corporate Advisory services, Fund based and Non Fund based
services, Third Party products- Mutual Funds, Banc assurance
Module 7: Evaluating Bank Performance 8 Hours
Performance Analysis, Financial Statement analysis, Branch Performance Analysis, Profitability
efficiency model, Rating of banks, CAMELS Approach, Corporate Governance in Banks
Module 8: Technology in Banking 4Hours
ATMs- Internet banking – Mobile banking- Core banking solutions – Debit, Credit cards- RTGS-
NEFT
Unique Products in Some banks -Case studies
Recommended Books:
JSS Science and Technology University MBA 2020-22
Pag
e16
2
1. Sunderaram and Varshney. “Banking Theory, Law and practice” Sultan Chand and Sons,
New Delhi.
2. Koch W, Timothy, and S. Scott. “Bank Management” Thomson, New Delhi
3. IIBF. “Principles of Banking” Macmillan, New Delhi
4. Bhaskaran, R. “An Introduction to Fund and Investment Management in Banks” Bankers
Institute of Rural development, Lucknow.
5. Mithani and Gordon. “Banking and Financial Systems”, Himalaya Publishing House,
Mumbai.
6. Prasad K, Nirmala, J Chandradas. “Banking and Financial System” Himalaya Publishing
House, Mumbai.
Course Articulation Matrix (CAM)
MBA4F4 Principles and Practices of Banking
PO1 PO
2 PO3 PO4 PO5 PO6 PO7 PO8
PSO
1
PSO
2
PSO
3
CO1 3 2 2 1 3 1 2 1 3 3 2
CO2 3 2 2 1 3 1 2 1 3 3 2
CO3 3 2 2 1 3 2 2 2 3 3 2
CO4 3 3 2 1 3 2 2 2 3 3 2
CO5 3 3 2 1 3 3 2 2 3 3 2
(23x3=69+ 23x2 =46 + 9x1 =9 ) = 124/165 = 75%
JSS Science and Technology University MBA 2020-22
Pag
e16
4
Course Objectives:
1. To understand Channel and logistics, its framework and practical utility
2. To enable students develop an understanding of the frameworks and language related to
enhance’ customer accessibility’.
3. To enable students the tools and framework of managing accessibility given the business,
strategy and goals.
4. To understand the various concepts that are used in Channel & logistics
5. To understand how Channel & logistics can become an important tool to reach goals of
cost reduction and enhance customer service
6. To appreciate the importance of Channel & logistics management in achieving
integration.
Course outcomes
Co1. Students will know key concepts, theories and models required to understand the dynamics
of channel and distribution.
Co2. Students will be able to identify, categorize and analyses the interactions between each
step and the whole process of supply chain management.
Co3. Students will be able to analysis how companies designing, managing, evaluating, and
modifying their channels and supply chain management.
Co4. Students will be able to evaluate the management of channel partners, the challenges in
dealing with them, methods of resolution of their conflicts important for a smooth conducting
of their activities
Co5. Students will be able to create a formats of marketing channels which a firm takes to reach
the customer- retailing, franchising, licensing etc.
Nature Area Semester
Elective Marketing Management IV
Course Code:
MBA4M1
Course Name:
Channel and Logistics Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e16
5
Module 1: Marketing Channels, Structure and Functions 4.5 Hours
Channel Design: Demand, Supply, and Competition Segmentation, Positioning, Targeting, Establish
New Channels or Refine Existing Channels, Channel Implementation: Identifying Power Sources,
Identifying Channel Conflicts, Goal of Channel Coordination
Module 2: Segmentation and Channel Structure 9 Hours
Segmenting the Market, the Role of Service Output Demand Analysis in Channel Design, Supply
Side Channel Analysis & Channel Flows and Efficiency Analysis, Channel Flow Concepts to Design
a Zero-Based Channel, Matching Normative and Actual Profit Shares. Gap Analysis: Sources and
Types of Channel Gaps, Closing Channel Gaps, The Gap Analysis Techniques’- Vertical
Integration- Owning the Channel, Costs and Benefits of Vertical Integration in Marketing Channels.
Module 3: Channel Implementation and Distribution Intensity 6 Hours
Channel Power; Nature, Sources of Power, Managing Conflict; Degree and Nature of Channel
Conflict, The Consequences of Conflict, Major Sources of Conflict, Fueling Conflict, Conflict
Resolution Strategies. Coverage versus Assortment; Upstream and Downstream Channel Members,
Bargaining for Influence over Channel Members; Cutting Costs and Raising Sales, Stimulating the
Benefits of Selectivity While Maintaining Intensive Coverage, Vertical Restraints.
Module 4: Strategic Alliances 7.5 Hours
Nature and Motives of Strategic Alliances, Building Commitment by Creating Mutual Vulnerability
and Management of Daily Interactions, Marketing Channel Alliance Legal Constraints on Marketing
Channel Policies: Market Coverage Policies, Customer Coverage Policies, Pricing Policies, Product
Line Policies, Selection and Termination Policies, Ownership Policies.
Module 5: Introduction to Logistics Management 3 Hour
Scope, Role in the Economy, Organization, Logistics Activities & Logistics Costs Relationship,
Logistics and Corporate Profit Performance – Logistics versus Supply Chain Management, Channel
Structure, Supply Chain Network Structure, Supply Chain Business Processes, Components of
SCM, Supply Chain Design and Performance Measurement, Implementing Integrated SCM.
Module 6: Logistics & Customer Service interface 6 Hours
Establishing a Customer Service Strategy, Developing and Reporting Customer Service Standards,
Improving Customer Service Performance, Order Processing and Information Systems: Customer
JSS Science and Technology University MBA 2020-22
Pag
e16
6
Order Cycle, Integrating Order Processing Time-Base Competition, Financial Considerations,
Procurement: Purchasing Activities, Just-in-Time Purchasing, Purchasing Research and Planning,
Purchasing Cost Management, Measurement and Evaluation of Purchasing Performance, Strategic
Sourcing, E-Procurement, Managing Supplier Relationships
Module 7: Managing Materials Flow 6 Hours
Scope, Forecasting, Administration and Control of Materials Flow, Inventory Strategy and
Financial implication, Basic Inventory Concepts, Basic Inventory Management, Symptoms of Poor
Inventory Management, Improving Inventory Management, Impact of and Inventory Reduction on
Corporate Profit Performance, Inventory Carrying Costs, The Impact of Inventory Turnover on
Inventory Carrying Costs.
Module 8: Transportation, Warehousing and Effective Logistics 6 Hours
Characteristics, Regulation and Deregulation of Transportation; Management, Technology Issues of
Transportation, Warehousing Operations, Public Versus Private Warehousing, Materials Handling
Equipment, Warehousing in a Just-in-Time (JIT) Environment, Packaging, Computer Technology,
Information, and Warehouse Management; Importance of Effective logistics, Logistics
Organizational Structures, Logistics on Customer and Product Profitability, Limitations of Current
Profitability Reports, Measuring and Selling the Value of Logistics, Key Value Metrics, Strategic
Planning, Corporate Planning and Developing a Strategic Logistics Plan
Recommended Books
1. Marketing Channels -Louis W Stren, Adel I ER – Ansary, Anne T Coughlan -Publisher-
PHI
2. Fundamentals of logistic management - M Lambert, James R Stock, M Eliram - Publisher -
MCGraw Hill Publishing
3. Sales & Distribution Management – Tapan Panda -oxford
4. Marketing Channel Management People, Product, Programs & Market - Russell W.
McCalley
Course Articulation Matrix (CAM)
MBA4M1 Channel and Logistics Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 2 1 2 1 1 1 2 1 1
JSS Science and Technology University MBA 2020-22
Pag
e16
7
CO2 3 2 2 1 2 2 1 1 2 2 2
CO3 3 2 2 1 2 2 2 1 2 2 2
CO4 3 3 3 2 2 2 2 2 3 2 2
CO5 3 2 3 2 2 3 2 2 3 3 2
(12 x 3 = 36 + 31 x 2 = 62 + 12 x 1 = 12) = 110/165 = 67%
JSS Science and Technology University MBA 2020-22
Pag
e16
8
Course Objectives:
1. Plan message delivery and content to target market
2. Understand the key marketing communication elements
3. Apply IMC concepts and tools to a variety of market place situations
Course outcome
Co1. Describe the nature of advertising Industry, its tools and impact on social, legal and
regulatory environment
Co2. Demonstrate understanding of Marketing Communications theories and behavioral
factors that influence the effectiveness of communications
Co3. Relate IMC objectives with given communication budgeting
Describe role and methods of media creative’s to achieve firms advertising objectives
Co4. Evaluate the various methods and measurement mechanisms of a cost effective media
buying and execution
Module 1: Role of IMC in marketing process 4Hours
Why IMC instead of Advertising and the importance of consistency in message, Economic and
Social effects of Advertising, Communication process, steps involved in developing IMC program,
Effectiveness of marketing communications. Advertising: Purpose, Role, Functions, Advertising Vs
Marketing mix, IMC appeal in various stages of PLC
Nature Area Semester
Elective Marketing Management IV
Course Code:
MBA4M2
Course Name:
Integrated Marketing Communication
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e16
9
Module 2: Response to message 6 Hours
Understanding the internal psychological process how people process the information presented in
advertising messages through an Advertising framework, Response hierarchy models – a
perspective, what traditional response models fails to address, Alternative response hierarchies,
Understand the importance of Elaborate Likelihood model bring about attitudinal change
Module 3: Structure of Advertising Agency 4 Hours
Participants in an IMC process, Agency relationships and compensations, Type of agencies &
Services offered by various agencies, Criteria for selecting the agencies, problems that arise during
compensation the mediation. Regulatory bodies governing, advertising Regulations & controls in
India.
Module 4: Advertising objectives and Budgeting 4 Hours
Importance of Budgeting, Share of voice versus Share of Market approach, DAGMAR and how to
determine goals, various budgeting methods used Affordable Method, per unit Method, Percentage
Method, Competitive parity and Task objective Method and allocation of budget across various
vehicles.
Module 5: Media planning & Media strategy 8 Hours
Developing Media plan, Indentifying, Demographic, Psychographic, and Geo-demographic Targets,
Socio Economic Classification in Indian context, Translate Marketing objective to communication
objective, Role of media planner, understand marketing and promotion process model. Media buys
– Reach Frequency, GRP and TVR, how purchase of media slots differ across TV, Radio, Print,
OHH and Online, media scheduling and media tactics, advertising spends allocation across
categories geography and time. Factors influencing the choice of Media and their investment
decision
Module 6: Developing media content 8 Hours
Traits of a creative mind, elements of creative strategies, preparing an effective advertising Copy:
Elements of a Print advertisement: Headlines illustration, body copy, slogan, logo, seal, and role of
color. Advertising appeals, Elements of Broadcast copy (TV & Radio).
JSS Science and Technology University MBA 2020-22
Pag
e17
0
Module 7: Monitoring, Evaluation and control 6 Hours
Measurement in advertising, various methods used for evaluation, concept and copy testing, Pre-
testing, Post testing.
Module 8: High to Low control message delivery 2 Hours
Advertising, Sales Promotion & Direct Marketing: Features, Functions, and
Advantages/Disadvantages. Co-operative advertising, Public relation: -Meaning, Objectives, tools
& strategies, Publicity: Goals & Objectives
Module 9: Unconventional and digital tools 4 Hours
Event management: Purpose of organizing an event, concept of pricing and promotion in events,
Industrial advertising B2B Communication, International Communication in digital age, different
advertisement on display, mobile, email and social, online advertising advantages and
disadvantages, measuring and targeting internet audience, Global environment in advertising
Recommended Books
1. IMC Perspectives: Belch and Belch
2. Advertising management Rajeev Batra, John G Myers &Aaker
3. Advertising ‘An IMC Perspective’ - S.N.Murthy/U.Bhojanna - Excel Books, 2007.
4. Advertising & Integrated Brand Promotion, O’Guinn, Allen, Semenik, 4/e, Thomson,
2007
5. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e,
Pearson Education, 2007
Course Articulation Matrix (CAM)
MBA4M2 Integrated Marketing Communication
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 3 3 3 2 1 3 3 2 3
CO2 1 3 3 1 2 2 3 2 1 2 2
CO3 2 3 2 1 1 1 1 1 2 1 1
CO4 1 3 1 3 3 3 3 1 1 2 3
CO5 2 3 1 2 1 1 1 2 1 1 1
(18x3=54 + 14x2 =28 + 23x1 =23) = 105/165 = 63.6%
JSS Science and Technology University MBA 2020-22
Pag
e17
1
Nature Area
Semester
Specialization Marketing Management III
Course Code:
MBA4M3
Course Name:
Product Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Course Objectives
1. Help students learn different tasks and decision making processes of a product manager.
2. Understand how each task comes together for successful product management
3. Learn frameworks and theories.
Course outcomes
Co1. Remember the concepts of Product Management.
Co2. Understand its applications in Organizational lifecycle and marketing.
Co3. Analyze a product category and competitive situation.
C04. Apply the concepts to find opportunities for new products and develop new product
concepts.
Co5. Create an effective marketing plan of new product strategy with optimal pricing,
channel selections, and communications.
Module 1: Introduction to Product Management and Marketing Planning 5Hours
Marketing Organization, Product-Focused Organizations, Market- focused Organizations,
Functionally- Focused Organizations; The role of the sales force; Marketing Organization
Implications of Global Marketing; Product Management; Changes affecting Product management;
Changes in Marketing Organization; Definition and Objectives of Plans, Frequent Mistakes in the
JSS Science and Technology University MBA 2020-22
Pag
e17
2
Planning Process; The planning process, approaches to planning, steps in the planning process;
Components of the Marketing Plan,
Situationanalysis,MarketingObjectives/strategy,supportingmarketingprograms.
Module2:Defining the Competitive Set and Category Attractiveness Analysis 5 Hours
Levels of market competition,Definitions,Overlappingmarketsegments,theimpactofMeta-mediaries,
products strategy implications; Methods for determining competitors, managerial judgment,
customer- based implications; Competitor selection; Enterprise Competition; Aggregate Market
Factors, Category Size, Market growth, PLC, sales Cyclicity, Seasonality, Profits; category Factors,
threat of New Entrants, Bargaining Power of buyers, bargaining power of suppliers, category rivalry;
Environmental Analysis, Technological, Political, Economic, Regulatory and Social Factors.
Module3: Customer Analysis and Competitor Analysis 5 Hours
Know about customers; Segmentation, Desirable criteria for segments, methods for market
segmentation; Source of Information; Creating a product features matrix; assessing competitors’
current objective and strategies; marketing strategy, comparing value chain, marketing mix, how to
assess competitors’ strategies, technology strategy; differential advantage analysis; assessing a
competitors ’will; predicting future strategies
Module4: Market Potential, Sales Forecasting and Product Strategy 5 Hours
Market potential; methods of estimating market and sales potential; sales forecasting, judgment-
based method, customer-based method, sales extrapolation method, Model-based method, Using and
developing RegressionModelsforForecasting,Recognizinguncertainty,nonlinearrelations,share
forecasts, forecasting Really new product; Elements of Product strategy; Setting objectives;
Selection of strategic alternatives; Positioning: Choice of Customer Targets, Competitor Targets and
the core strategy; managing brand equity; relation to customer strategy; product strategy over the
Life Cycle
JSS Science and Technology University MBA 2020-22
Pag
e17
3
Module 5:New Products 5 Hours
Product Modification; Line Extensions; Getting Ideas for new product; testing slightly new
product, concept testing, Product testing, Market testing, Quasi-Market tests; Forecasting; Brand
Extensions; Really New Products
Modul e6:Pricing Decisions 5 Hours
The role of marketing strategy in pricing; measuring perceived value and price, measuring
customer value, calculating value-in-use, pricing experiments, using price thresholds, using the
perceived value; Psychological aspects of price; competition and pricing; deciding how much of
the Value- cost Gap to capture :Pricing Objectives; Other Factors affecting price; some specific
pricing tactics
Module 7: Advertising Decisions and Promotions 5 Hours
Marketing Organization, Product-Focused Organizations, Market-Focused Organizations,
Functionally- Focused Organizations; The role of the sales force; Marketing Organization
Implications of Global Marketing; Product Management; Changes affecting Product management;
Changes in Marketing Organization; Definition and Objectives of Plans, Frequent Mistakes in the
Planning Process; The planning process, approaches to planning, steps in the planning process;
Components of the Marketing Plan, Situation analysis, Marketing Objectives/strategy, supporting
marketing programs.
Module 8: Channel Management and Customer-Based Marketing 6 Hours
Channel selection, Direct versus indirect channels; Indirect channels, Representative, wholesalers,
retailer, channel member as value-added intermediaries, hybrid channel; monitoring profitability
by channel; Direct Channel; the direct marketing process and methods.CRM: The economics of
loyalty, acquisition cost, base profit, revenue growth, operating costs, referral, price premium;
frame work for CRM; creating and analyzing the database; customer selection; customer targeting;
relationship marketing problems; mass customization
JSS Science and Technology University MBA 2020-22
Pag
e17
4
Module 9: Marketing Metrics and Financial Analysis 7 Hours
Framework of marketing metrics, need to be measured, customer-based metrics, product-market
metrics, financial metrics, marketing mix metrics; Sales analysis ;profitability analysis
The target audience; setting advertising objectives, customer-focused objectives, exposure-
orientated objectives, objectives specificity; setting advertising budgets; evaluating Ad copy:
Laboratory-Based Measures; Real-world measures; media selection; evaluating advertising effects;
Promotion objectives;
PromotionBudgets;finalcustomerpromotions;tradepromotions;evaluatingcustomerpromotion;
findingaboutpromotioneffects;testmarkets;evaluatingtradepromotions;theretailer’sperspective
Reference Books:
1. Wayne D Hoyer, Deborah J Macinnis (2008), “ Consumer behavior” Cenage learning
2. Micheal R Solomon, (2010), Consumer Behaviour: Buying, having, and Being, Prentice Hall.
3. Leon g Schiffman, Leslie Lazar kanuk, Joseph Wisendlit, “Consumer Behaviour” Prentice Hall
Course Articulation Matrix (CAM)
MBA4M3 Product Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 2 2 2 2 2 2 2 2
CO2 3 2 2 2 2 2 2 2 2 2 2
CO3 3 2 2 3 2 2
2 2
2 3 2
CO4 3 2 2 3 2 3
3 2
3 3 3
CO5 3 3 2 3 2 3
3 2
3 3 3
(20x3=60 + 35x2 =70 ) = 130/165 = 78.7%
JSS Science and Technology University MBA 2020-22
Pag
e17
5
Nature Area
Semester
Specialization Marketing Management IV
Course Code
MBA4M4
Course Name:
Strategic Brand Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
The Course Objectives
1. Develop a consumer-centric approach to building, measuring and evaluating strategies that
build brand equity for new and existing brands.
2. Identify important issues related to planning and implementing brand strategies for a diverse
group of marketing offerings (e.g., products, services, industrial goods, non-profits, etc.).
3. Learn how to identify brand meaning and to measure brand strength for any particular market
offering.
4. Apply branding principles and marketing communication concepts and frameworks to
achieve brand management goals and improve marketing performance.
Course outcomes
CO1. Remember the main concepts and explain the purpose of branding.
CO2: Understand brand concepts in real-life setting by articulating the context of and the
rationale for the application.
CO3: Analyse the process and methods of brand management, including how to establish
brand identity and build brand equity.
CO4: Apply effective branding strategies for both consumer and business
products/services.
CO5:Compose, assess, and incorporate individual input to produce effective team project
output
JSS Science and Technology University MBA 2020-22
Pag
e17
6
Module 1: Brands and Brand Management 4 Hours
Brand, Branding, Strongest Brands, Branding Challenges and Opportunities, The Brand Equity
Concept, Strategic Brand Management Process.
Module 2: Customer-Based Brand Equity 4 Hours
Customer-Based Brand Equity, Brand Equity as a Bridge; Making a Brand Strong: Brand
Knowledge; Sources of Brand Equity, Brand Awareness, Brand Image, Building a Strong Brand,
Creating Customer Value, Customer Relationship Management, Customer Equity, Relationship of
Customer Equity to Brand Equity
Module 3: Brand Positioning 6 Hours
Identifying and Establishing Brand Positioning, Basic Concepts, Target Market, Nature of
Competition, Points of Parity and Points of Difference; Positioning Guidelines, Brand Mantras,
Core Brand Associations, Internal Branding; Brand Audits, Brand Inventory, Brand Exploratory
Module 4: Designing Marketing Programs and Choosing Brand Elements to Build Brand
Equity 8 Hours
Integrating Marketing Programs and Activities, Product Strategy, Perceived Quality and Value,
Relationship Marketing; Pricing Strategy, Consumer Price Perceptions, Setting Prices to Build
Brand Equity; Channel Strategy, Channel Design, Web Criteria for Choosing Brand Elements,
Options and Tactics for Brand Elements, Packaging, Leveraging Secondary Brand Associations.
Module 5: Developing a Brand Equity Management System, Capturing Customer Mind-Set
and Capturing Market Performance 8 Hours
Brand Value Chain, Value Stages, Implications, Designing Brand Tracking Studies, Interpreting
Tracking Studies; Establishing a Brand Equity Management System, Brand Equity Charter, Brand
Equity Report, Brand Equity Responsibilities; Qualitative Research Techniques, Brand Personality
and Values, Quantitative Research Techniques, Models of Consumer-Based Brand Equity,
Measuring Outcomes of Brand Equity.
Module 6: Designing and Implementing Branding Strategies 8 Hours
Brand Architecture, The Brand-Product Matrix, Branding Strategy, Building Equity at Different
Hierarchy Levels, Brand Architecture, Cause Marketing to Build Brand Equity, Green Marketing,
Brand Extensions
JSS Science and Technology University MBA 2020-22
Pag
e17
7
Module 7: Managing Brands over Time, Geographic Boundaries and Market Segments
6 Hours
Reinforcing Brands, Maintaining Brand Consistency, Protecting Sources of Brand Equity, Entering
New Markets; Brand Portfolio, Rationale for Going International and understanding global markets,
Standardization versus Customization, Global Customer-Based Brand Equity, Global Brand
Positioning; Understanding Similarities and Differences in the Global Branding Landscape
Module 8: Special Applications of Branding 4 Hours
Strategic Brand Management Guidelines, Special Applications, Industrial and Business-to-Business
Products, High-Tech Products, Services, Retailers, Small Businesses, Online; Future Brand Priorities.
Recommended Books:
1. Strategic Brand Management, Building Measuring & Managing, Brand Equity – 2nd Ed
Phi / Pearson Education – Kevin Lane Keller
2. Marketing Management - Philip Kotler
3. Successful Branding - Pran K Choudhary
4. Brand Positioning Strategies for Competitive Advantage -SubratoSen Gupta
5. Strategic Brand Management -Caperer
6. Behind Powerful Brands - Jones
7. Managing Indian Brands -S. Ramesh Kumar
Course Articulation Matrix (CAM)
MBA4M5 Strategic Brand Management
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 2 2 2 2 2 2 2 2 2 2
CO2 3 2 2 2 2 2 2 2 2 2 2
CO3 3 3 2 3 2 2 2 2 2 3 2
CO4 3 3 2 3 2 3 3 2 3 3 3
CO5 3 3 2 3 2 3 3 2 3 3 3
(22x3=66 + 33x2 =66 ) = 132/165 = 80.0%
JSS Science and Technology University MBA 2020-22
Pag
e17
9
Course Objectives
1. To sensitize the importance of measuring individual & group performance at work.
2. To introduce the different performance measurement & feedback approach.
3. To develop an understanding about competency-based HR practices
4. To provide students with the knowledge of how to design, implement and evaluate
performance management and development systems, with an understanding of the
relationship between performance management and organizational strategic planning.
Course outcomes
CO1. Students will be able to understand and design an organisations performance
management process that is complaint with law and supports organisational mission &
strategy.
CO2. Students will be able to identify and communicate appropriate action with employees
(e.g. training & development needs, wage increase, promotions, bonus etc.) based on their
performance, strength & weaknesses.
CO3. Students will be able to analyze competency framework and its implications in
organisational setting.
CO4. Students will be able to critically evaluate and map competencies according to
organisation, role, function &task
Nature Area Semester
Elective Human Resource Management III
Course Code
MBA4H1
Course Name
Performance Management and Competency
Mapping
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e18
0
Module 1: Introduction 8 Hours
Definition of Performance Management, the Performance Management Contribution, Dangers of
Poorly Implemented PM Systems, Aims and Role of PM Systems, Characteristics of An Ideal PM
Systems, Performance Management Process, Performance Management and Strategic Planning.
Module 2: Performance Appraisal System Implementation 8 Hours
Defining Performance, Determinants of Performance, Performance Dimensions, Approaches to
Measuring Performance, Diagnosing the Causes of Poor Performance, Differentiating Task from
Contextual Performance, Choosing a Performance Measurement Approach. Measuring Results and
Behaviors, Gathering Performance Information, Implementing Performance Management System.
Conducting Appraisals: Skills Required, The Role of The Appraiser, Job Description and Job
Specification, Appraisal Methods, Raters Errors, Data Collection, Conducting an Appraisal
Interview, Follow Up and Validation.
Module 3: Performance Management and Employee Development 5 Hours
Personal Development Plans, 360 Degree Feed Back as a Developmental Tool, Performance
Management and Reward Systems; Performance Linked Remuneration System, Performance
Linked Career Planning and Promotion Policy.
Module 4: Measuring Performance 5 Hours
Why to measure performance? Measuring performance: What to measure? Criteria for performance
measure; Classification of measures; measuring organizational performance; The perspectives of
balance score card; EFQM Model; Outcome metrics – Economic Value Added (EVA); other
economic measures. Competency Mapping
Module 5: Competency Method in Human Resource Management 5 Hours
Features of Competency Methods, Historical Development, Definitions, Approaches to Mapping
and Case Studies in Competency Mapping.
Module 6: Competency Mapping Procedures and Steps 6 Hours
Business Strategies, Performance Criteria, Criteria Sampling, Tools for Data Collection, Data
Analysis, Validating the Competency Models, Short Cut Method, Mapping Future Jobs and Single
Incumbent Jobs, Using Competency Profiles in HR Decisions.
JSS Science and Technology University MBA 2020-22
Pag
e18
1
Module 7: Methods of Data Collection for Mapping 6 Hours
Observation, Repertory Grid, Critical Incidence Technique, Expert Panels, Surveys, Automated
Expert System, Job Task Analysis, Behavioral Event Interview.
Module 8: Developing Competency Models from Raw Data 5 Hours
Data Recording, Analyzing the Data, Content Analysis of Verbal Expression, Validating the
Competency Models.
Recommended Books:
1. Herman Aguinis ; Performance Management; Pearson ; Second Edition
2. Varsha Dixit; Performance Management; Vrinda Publications ; Second Edition
3. Competency Based HRM, Ganesh Shermon, TMH, 1st Edition, 2004.
4. A handbook of Competency mapping - SeemaSangvi, Response Books, 2004.
Course Articulation Matrix (CAM)
MBA4H1 Performance Management & Competency Mapping
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 3 2 3 1 2 1 3 3 3
CO2 3 2 3 3 3 3 1 1 3 3 2
CO3 3 3 3 3 2 2 2 1 3 3 2
CO4 3 3 2 3 3 3 1 3 3 3 3
(28x3=84 + 10x2 =20 + 7x1 =7 ) = 111/132 = 84%
JSS Science and Technology University MBA 2020-22
Pag
e18
2
Nature Area Semester
Elective Human Resource Management IV
Course Code
Course Name:
Credit Distribution
L-3 P-0
T-0
MBA4H2
Organizational Change and Development
CIE 50
SEE
50
Course Objectives:
1. To learn the applied behavioral science discipline to improve organizations and the people
through the use of theory and practice of planned change.
2. To understand the strategies available for managers and help people and organizations to
cope, adapt, survive and prosper.
3. To understand the human side of organizations and find ways to increase the effectiveness
of individuals, teams and organization’s human and social processes.
4. To increase awareness of different tools that is used to diagnose organizations as well as
interventions used.
Course Outcome
CO1. Students will be able to remember and choose the required tools of intervention to
effectively bring about major change in a way that gains support of organization members.
CO2. Students will be able to understand the process of change and its ongoing activities
within an organization and design and plan the implementation of selected OD interventions.
CO3. Students will be able to analyze the strategic role of change in the organization and the
impact of change on organizational performance.
CO4. Students will be able to apply theories and current research concerning individuals,
groups and organizations to the process of change.
Module 1: Organizational Change and OD 6 Hours
JSS Science and Technology University MBA 2020-22
Pag
e18
3
Dynamics of planned change, models and theories of planned change, Force field analysis, Types of
organizational change, triggers for change, factors leading to resistance to change, objectives and
strategies for implementing organizational change, Introduction of OD interventions to implement
organizational change initiatives.
Module 2: Conceptual Framework of OD 5 Hours
Overview of the field of OD, History of OD – Laboratory Training Stem - Survey Research and
Feedback Stem – Action Research Stem – Socio technical and Socio clinical Stem, Second
Generation OD, Values, Assumptions and Beliefs in OD.
Module 3: An overview of OD interventions 5 Hours
Classification of OD interventions, Managing Process of OD – System Diagnosis –
Action/Intervention – Evaluation – New Action, Steps in OD Program, Diagnostic tools and their
appropriate usage in the diagnostic process - Weisbord’s (Six Box) model for organizational
diagnosis, Third - Wave Consulting, OD Cube.
Module 4: OD interventions 8 Hours
Team building Interventions – Teams and Work groups – The Formal Group Diagnostic Meeting –
The Formal Group Team Building Meetings – Process Consultation Interventions - A gestalt
approach to team building. Inter-group Team building Interventions - Third-party peacemaking
interventions - Organization Mirror interventions – Partnering. Training Based OD Interventions -
Applied behavioral science, T-Group - Behavioral modeling - Life and career planning - Coaching
and mentoring - Instrumented training.
Module 5: OCTAPACE Model of climate survey. 8 Hours
Comprehensive OD Intervention – Beckhard’s Confrontation Meeting – Stream Analysis - Survey
Feedback, Systems 1 – 4T - Grid organization development – Schein’s Cultural Analysis – Trans
organizational Development. Structural Interventions – Socio technical Systems, Self – Managed
Teams – Work Re-design – MBO and Appraisal – Quality Circles – Quality of Work Life Projects
– Parallel Learning Structures – TQM – Reengineering – The Self Design Strategy – Large Scale
Systems Change and Organizational Transformation.
Module 6: Power and Politics in OD 6 Hours
JSS Science and Technology University MBA 2020-22
Pag
e18
4
The Role of Power and Politics in OD – Operating in Political Environment – Acquiring and Using
Power Skills – Power Base and Power Strategy Connection – Model of Power and Influence.
Module 7: Issues in Client Consultant Relationship 6 Hours
Entry and Contracting - Defining the Client System - The Trust Issue - The Nature of Consultant
Expertise - Diagnosis and Appropriate Interventions - Depth of Intervention - The Dependency issue
and Termination the Relationship - Ethical standards in OD
Module 8: The Future and OD 4 Hours
The changing environment - Fundamental strengths of OD - OD’s future – Leadership and Values
– Knowledge about OD – OD Training – Interdisciplinary Nature of OD – Diffusion of Technique
– Integrative Practice – Mergers, Acquisitions and Alliances.
Recommended books:
1. Wendell L French, Cecil H & Bell Jr. – Organizational Development – Behavioral Science
Interventions for Organization improvement (6e) – Pearson Education Asia, 1999
2. Cummings & Worley Organizational Development & Change – Thomson Learning, 7/e, 2002
3. S Ramnarayan, T V Rao &Kuldeep Singh – Organization Development – Interventions &
strategies – Response Books, 2003
4. Richard Bechard – Organizational Development: Strategies & Models – Addison Wesley
Publishing.
Course Articulation Matrix (CAM)
MBA4H2 Organizational Change and Development
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 3 2 2 2 3 3 3 3 3
CO2 3 1 3 2 1 2 3 3 3 3 3
CO3 3 1 3 2 1 3 3 2 3 3 3
CO4 3 1 3 2 2 3 3 3 3 3 3
(29x3=87 + 9x2 =14 + 6x1 =6 ) = 107/132 = 81.06%
JSS Science and Technology University MBA 2020-22
Pag
e18
5
Course Objectives:
1. To explore the concepts and technique of the essential elements of International Human
Resource Management
2. To enable the students to recognize its critical issues. Also to update and let the students
understand the concept and to apply them in international complex business environment.
3. The aim of this Module is to provide students with a comprehensive understanding of IHRM
to facilitate their future managerial and professional activities in a more understandable and
appropriate environment.
Course outcomes:
CO1. Students should be able to remember theoretical and practical knowledge of
contemporary IHRM context and issues .
CO2. Students should be able to understand the linkages between IHRM and business
strategy , the
relationship between business, government and labor internationally.
CO3. Evaluate and Assess and analyze the role of IHRM at varying stages of
internationalization ,IHRM functions and process in various international settings.
CO4. Compare and contrast and critically analyze the value of utilizing differing types of
assignments (real and virtual) across projects and functions for international operations,
determine the relative costs and benefits of PCNs, HCNs and TCNs as international
managers
Nature Area Semester
Elective Human Resource Management IV
Course Code
MBA4H3
Course Name:
International Human Resource
Management
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
JSS Science and Technology University MBA 2020-22
Pag
e18
6
Module 1: Introduction to IHRM 5 Hours
Definition, reasons for going global, Approaches to IHRM, Difference between IHRM and Domestic
HRM, Reasons for emergence of IHRM, Models of IHRM-Matching model, Harvard Model,
Contextual Model, 5P Model European Model, Models of SHRM in Multinational Companies,
Internationalization of HRM: Socio-cultural context, Organizational dynamics and IHRM: Role of
culture in International HRM, Culture and employee management issues, Organizational Processes
in IHRM, Linking HR to International expansion strategies, The Challenges of International Human
Resource Management.
Module 2: Strategies for International Growth 5 Hours
Exploiting global integration-The logic of global integration, differentiation, Mastering expatriation,
beyond the traditional expatriate model, the limits of global integration. Becoming locally
responsive: The roots of responsiveness, understanding diversity, responding to diversity, challenges
of localization. Managing alliances and joint ventures- meaning, need, different kinds of alliances,
planning and negotiating alliances, implementing alliances, supporting alliance learning, the
evolving role of alliances.
Module 3: Recruitment, Selection and staffing in International context 7 Hours
International Managers- parent country nationals, third country nationals, host country nationals,
advantages and disadvantages of different selection methods, different approaches to multinational
staffing decisions, recruitment methods using head-hunters, cross-national advertising, e-
recruitment; Selection criteria and techniques, use of selection tests, interviews for international
selection, international staffing issues.
Module 4: Performance Management 7 Hours
A conceptual background, Constraints in goal attainment, performance management cycle, models,
performance and appraisal in IHRM appraisal of expatriate, third and host country employees, issues
and challenges in international performance management, country specific performance
management practices.
Module 5: Training and development in international context 7 Hours
Context Backdrop of international training, Current scenario in international training and
development, training & development of international staff, types of expatriate training, HCN
JSS Science and Technology University MBA 2020-22
Pag
e18
7
training, Career Development, repatriate training, developing international staff and multinational
teams, knowledge transfer in multinational companies.
Module 6: International Compensation 6 Hours
Forms of compensation and factors that influence compensation policy, key components of
international compensation, Approaches to international compensation, compensation practices
across the countries, social security systems across the countries, global compensation: emerging
issues.
Module 7: International Labour Relations 6 Hours
Key issues, response of labour unions to MNCs. HRM practices in different countries- Japan,
USA, UK, Turkey, Middle East, India and China.
Module 8: HRM practices in different countries 5 Hours
Japan, USA, UK, Turkey, Middle East, India and China.
Recommended Books:
1. International Human Resource Management - Monir H. Tayeb, Oxford University Press,
2005.
2. International Human Resource Management - Peter J. Dowling, Denice E. Welch,
Cengage Learning
Course Articulation Matrix (CAM)
MBA4H3 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 3 3 1 2 3 3 2 2 2 3
CO2 3 3 3 1 2 3 3 2 2 2 3
CO3 3 3 3 1 1 3 3 2 2 3 2
CO4 3 3 3 1 1 3 3 2 2 3 2
(24x3=72+ 14x2 =28 + 1x6=6) = 106/132 = 80%
JSS Science and Technology University MBA 2020-22
Pag
e18
8
Nature Area Semester
Elective Human Resource Management IV
Course Code
Course Name:
Credit Distribution
L-3 P-0
T-0
MBA4H4
Industrial Psychology
CIE 50
SEE
50
Course Objectives:
1. To sensitize how psychological theories can be applied in organizational settings to improve
individual, team, and organizational performance.
2. Gain knowledge about principles of Industrial psychology
3. Understand the relationship between proper application of organizational psychology
principles and individuals, teams, and organizational performance
Course Outcome
CO1. Students will be able to remember the various employee psychological factors upon
work productivity and explore its positive impact on overall organizational sustainability.
CO2. Students will be able to understand the systems of individual, teams and group
psychological processes involved in the workplace and to explore the ways in which
individual performance can be improved through group and team cohesiveness.
CO3. Students will be able to analyze the ways in which the work environment might impact
upon the psychology of people in a workplace
CO4. Students will be able to apply the concept of psychology to employee morale,
absenteeism and conflict.
Preamble
Introduction: Nature of Organizational Psychology, Sub- Fields and Scope, Hurdles in the way of
Organizational Psychology, Basic Concepts, Organizational Psychology in the Indian context.
JSS Science and Technology University MBA 2020-22
Pag
e18
9
Module 1: Work Groups& Teams 8 Hours
Groups at Work, Individual Performance in Groups, Developmental stages and their implications
for group work, Team Development Stages, Team Work and Psychological Attributes, Personnel
selection for teams, Self-concept and Personality type of members for effective team work,
Developing Successful Teams.
Module 2: Organizational Attitudes and Behavior 9 Hours
Development of positive Psychological capital at workplace, Organizational Citizenship Behavior,
The Psychological Contract, Individual Responses to Downsizing, Psychology of Mergers and
Acquisitions, Antisocial Behavior in the Workplace.
Module 3: Emotions & Stress at work 7 Hours
Emotions & Mood in the Organization, Emotions-Mood-Job Performance, Managing Emotions in
times of trauma, Emotional Dissonance & Labor. Stress, Extreme Products of Stress, Job Related &
Individual
Personality Causes of Stress, Stress and Job Performance, Effects of stress, Stress Vulnerability,
Theories and models in stress, Approaches to Stress Management
Module 4: Emotional Labor 4 Hours
Emotions at workplace - Managing Emotions at Workplace – Emotional Intelligence: Emotional
Display Rules - Surface Acting, Deep Acting: Emotional Regulation - Behavioral display rules,
Cognitive display rule, Physiological display rules: Process Model of Emotional Labor Theory:
Implications of Emotional Labor for Managers.
Module 5: Employee Counseling 5 Hours
Employee Performance Counseling, Counseling Process, Manager’s counseling Role, and
Techniques of Counseling, Changing Employee Behavior through Counseling, Organizational
Situations with a focus on Performance Counseling.
JSS Science and Technology University MBA 2020-22
Pag
e19
0
Module 6: Morale & Monotony 5 Hours
Morale – Worker’s involvement & Commitment to work, Measurement, Factors affecting, External
Correlates, Attempts to improve Morale. Human Engineering - Principles of Human Performance,
Organizational Fatigue and its effects on Human Performance. Boredom & Monotony – Countering
the effects, Environmental Factors Affecting Human Performance
Module 7: Psychology & Absenteeism 6 Hours
Absenteeism – The Implications of Positive Psychological Capital on Employee Absenteeism –
Voluntary & Involuntary absenteeism, Models of employee absenteeism, Causes, effects,
approaches to address related issues.
Module 8: Interpersonal Relationships 4 Hours
The Dynamics of Interpersonal Relationships, Pro-social Behavior, Cooperation, Conflict,
Managing Organizational and Individual Conflict, Deviant Organizational Behavior
Recommended Books:
1. Behavior in Organizations – Jerald Greenberg, Robert A. Baron – 8th Edition, 8th Chapter
2. Industrial Psychology – P.K. Ghosh, M.B. Ghorpade – Himalaya Publication, 3rd Edition, 9th&
13thChapter
3. Organizational Behavior, Human Behavior at Work – John W. Newstrom, Keith Davis, TATA
McGRAW-HILL, 11th Edition, 15th Chapter
4. Psychology Applied to Work – Paul M Muchinsky – 6th Edition
Course Articulation Matrix (CAM)
The End
MBA4H4 Industrial Psychology
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 3 1 2 2 2 3 3 3 2 2 3
CO2 3 1 2 3 2 3 3 3 2 2 3
CO3 3 1 2 3 2 3 3 3 2 2 3
CO4 3 2 2 2 2 3 3 3 1 2 3
(22x3=66 + 18x2 =36 + 4x1 =4 ) = 106/132 = 80.30%