Post on 25-Jan-2023
CHINA – COUNTRY ANALYSISDr. Raimond SelkeInternational Marketing GSM 5280
Dr. Raimond Selke, 7 June 2014
Introduction
Overall Impression (my experience in China 2006-2014)
International Marketing Environment -- Social -- Environmental -- Ethical -- Political Marketing Intelligence Q & A
Dr. Raimond Selke, 7 June 2014
http://www.youtube.com/watch?v=KNXg-kYk-LU#t=10
https://www.youtube.com/watch?v=se347ddqNEI
Dr. Raimond Selke, 7 June 2014
Millions in China are getting rich and they look likely to get richer…
Dr. Raimond Selke, 7 June 2014
By 2015 China will account for over 20% of the worlds luxury goods demand (Global Marketing Strategies have t obe developed accordingly)
Dr. Raimond Selke, 7 June 2014
Many Western brands making use of the opportunities of the rich in China…
Dr. Raimond Selke, 7 June 2014
But the vast middle class represents the real big opportunity for marketing and commerce
Dr. Raimond Selke, 7 June 2014
Environmental issues.. Over 1m Chinese die annual due to issues related
Dr. Raimond Selke, 7 June 2014
Trade off: Economic Growth versus pollution
Dr. Raimond Selke, 7 June 2014
http://www.youtube.com/watch?v=k1JGGjAm42c
Today world largest investor in solar and renewable energy projects (to overcome environmental issues)
Dr. Raimond Selke, 7 June 2014
Massive investments and opportunities for marketers in wind and solar…
http://www.theguardian.com/environment/video/2012/mar/20/china-wind-farms-renewable-energy-video
Issue: China is protecting the solar energy market, hence, these products exported to Western countries and the US have heavy tax burden (penalty tax)
Dr. Raimond Selke, 7 June 2014
Healthcare issues and corruption can have devastating impact on foreign multinationals, ex: GlaxoSmithKline
Dr. Raimond Selke, 7 June 2014
There is a saying now: It is not so difficult to enter the Chinese Market. However, making money with a steady cash flow is the pivotal difficult task!
Dr. Raimond Selke, 7 June 2014
Issue: Protectionism is a potential issue for every foreign investor in China.
Dr. Raimond Selke, 7 June 2014
China ranks 70th in the world for ease and cost of trading across its borders
Dr. Raimond Selke, 7 June 2014
Europe and Germany in particular (Germany is the World’s leading export nation before China) have special concern over protectionism in China:
Dr. Raimond Selke, 7 June 2014
Overall, external environment seems to be more threatening businesses outside China wanting to do business inside China
Dr. Raimond Selke, 7 June 2014